Explore every episode of the podcast Remarkable Marketing Podcast
| Title | Pub. Date | Duration | |
|---|---|---|---|
| How to Build an Innovation Culture and Make Innovation Happen in Marketing | 14 Nov 2024 | 00:31:19 | |
How did Nick, the CEO of the world's largest innovation software company, IdeaScale, transition from the high-paced world of Wall Street to leading the charge in innovation? Join us as we uncover Nick's remarkable journey and gain insights into how IdeaScale leverages crowdsourcing to unlock new ideas and foster creativity within organizations. Nick reveals how his strategic approach to organic marketing, focusing on high-quality content, has elevated IdeaScale to the forefront of the innovation software landscape. Get ready to learn from the master himself as we discuss the secrets behind crafting an effective SEO strategy that prioritizes content over costly advertising. Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Remarkable Marketing Podcast Highlights on Instagram | |||
| How Chief Marketing Officers Drive Billions in Value for Their Company | 14 Nov 2024 | 00:18:30 | |
Today we discuss how marketers can drive billions in value with Joelle Kaufman, a CMO and CRO from Silicon Valley with 25 years experience. Joelle shares her expertise on how smaller companies can punch above their weight in the eyes of enterprise clients. We explore her pivotal experience at Bloom reach, where a groundbreaking insight about product searches—more starting on Amazon than Google—propelled the company's PR and social media presence to new heights. Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Remarkable Marketing Podcast Highlights on Instagram | |||
| Why Does Your Marketing Suck? And Why Are You Wasting so Much Money on Marketing? | 30 Sep 2024 | 00:17:27 | |
Why Your Marketing Strategy Is Failing and Costing You Money This episode explores common reasons behind ineffective marketing strategies and highlights why businesses often waste money on marketing efforts. The discussion aims to provide insights into optimizing marketing spend and improving overall marketing effectiveness. Discover how strategic marketing research and targeted planning can transform your approach. Our guest Sunny Dublick reveals a powerful case study resulting in a remarkable surge in sales. Learn firsthand why aligning your marketing efforts with the real needs and behaviors of your customers is crucial for success. Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Remarkable Marketing Podcast Highlights on Instagram | |||
| A Social Media Strategy Shift Where Doing Less Can Drive 1000% More Reach and Engagement | 10 Apr 2024 | 00:24:38 | |
In this episode, Eric interviews Katie Brinkley, a seasoned social media marketer, podcaster, and author. Katie shares her extensive experience in social media, starting from MySpace days to running a successful social media agency. She discusses her innovative four post-strategy that emphasizes quality over quantity, and how it significantly improves engagement and business leads by posting just four times a week. Katie also talks about her book 'The Social Shift,' focusing on building community over consumption on social platforms. The episode covers the evolution of social media, the impact of personal branding for business owners, and looks ahead to the future of decentralized social networks. Brinkley offers insights into podcasting as a powerful tool for personal and business branding. Throughout the discussion, the conversation touches on the challenges and opportunities within current social media landscapes, including the rise of subscription models over advertising and the importance of authenticity and community building. Katie's Podcast - Rock Mountain Marketing Katie's Book - The Social Shift 00:00 Welcome and Introduction of Katie Brinkley 00:23 Katie's Journey in Social Media Marketing 01:27 The Power of Podcasting and Authorship 02:15 Revolutionizing Marketing with the Four Post Strategy 06:20 The Impact of the Four Post Strategy 09:13 Choosing the Right Social Media Platforms 10:51 The Importance of Personal Branding in Business 13:11 Navigating the Complex Landscape of Social Media 18:39 Strategies for a More Sane Social Media Experience 20:41 The Role of Podcasting in Business and Personal Branding 23:19 Closing Thoughts and Resources Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Remarkable Marketing Podcast Highlights on Instagram | |||
| How to Find Your Audience and Get Booked 600 Times as a Speaker | 10 Apr 2024 | 00:23:44 | |
This episode discusses strategies for getting professional speaking gigs, emphasizing creative ways to get booked as a speaker. Leisa Reid shares how she booked 600+ speaking gigs and how she helps entrepreneurs become speakers to grow their business. Highlighting a shift away from cold calling and tedious manual processes, this episode explores the benefits of forming strategic partnerships and leveraging personal networks within the speaking industry. The importance of delivering valuable content to the audience is underscored, with success stories illustrating how the right approach, mindset, and strategies can lead to more speaking opportunities and business growth. The conversation also touches on the elements of a successful talk and the impact of a great presentation on audience engagement and future bookings. Key takeaways include focusing on quality over quantity, and the value of creating memorable experiences for audiences. Find out more of Leisa's strategies here: https://ispeakernetwork.com/ https://getspeakinggigsnow.com/tips 00:00 Unlocking the Secrets to Booking Speaking Gigs 07:59 The Power of Finding Your Speaker Soulmate 08:47 Shifting Strategies: From Cold Calls to Connections 09:37 Navigating the Messy World of Speaking Engagements 10:46 Maximizing Impact: Quality Over Quantity 11:16 The Ripple Effect of a Great Talk 12:00 The Long Game in Speaking: Patience Pays Off 13:11 Turning Challenges into Opportunities Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Remarkable Marketing Podcast Highlights on Instagram | |||
| A "Set it and Forget it" Social Content Strategy That Works and a Growth Success Formula Every Entrepreneur Can Use | 08 Apr 2024 | 00:18:07 | |
In this episode, we interview Ruthie, the founder of a marketing agency called The Consistency Corner. Ruthie shares her journey from helping a retail brand skyrocket from $20 million to over $100 million dollars in revenue, emphasizing the importance of being clear on a brand's values, mission, vision, and target client as the cornerstone of effective marketing. She discusses her personal struggle and revelations about social media usage, leading to the creation of the Instagram nine grid strategy. This strategy is designed to help businesses maintain a professional presence on social media without it consuming their lives, aligning with her view of social media as a part of but not the whole marketing strategy. Additionally, Ruthie delves into broader marketing advice, highlighting her success equation: time plus consistency plus intensity, multiplied by belief, equals results. This formula is presented as a way to achieve desired outcomes across various domains. The podcast ends with a discussion on the unrealistic expectation of overnight success and the real, oftentimes lengthy, journey to achieving substantial results in the business world. Examples of the 9 Grid Strategy on Instagram https://www.instagram.com/theconsistencycorner https://www.instagram.com/easyscaling Learn more about the 9 grid strategy here: https://www.theconsistencycorner.com/decide 00:32 Ruthie's Journey: From Corporate to Marketing Agency Founder 01:10 The Power of a Clear Marketing Foundation 02:10 Ruthie's Best Marketing Story: Overcoming Social Media Burnout 05:03 Introducing the Instagram Nine Grid Strategy 11:30 The Success Equation for Entrepreneurs and Marketers Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Remarkable Marketing Podcast Highlights on Instagram | |||
| Clever Ways to Craft Unforgettable Brand Names | 08 Apr 2024 | 00:29:46 | |
Unlock the secrets behind creating memorable brand names as we sit down with the Alexandra, a top expert in the world of branding and naming. From the hearty appeal of Wendy's Baconator to the audacious Handjob nail salon, Alexandra shares her journey, revealing the intricate thought process that ensures these names linger in your mind. We explore her ingenious methods, like the "Love Your Name Award," which not only highlighted standout brands at Expo West but also carved her niche as a memorable and consultative presence in the industry. Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Remarkable Marketing Podcast Highlights on Instagram | |||
| Standing Out in the AI-Era Job Hunt: How Job Seekers Can Master Personal Branding | 08 Apr 2024 | 00:30:39 | |
In this episode, Amanda Goodall, known as The Job Chick, shares her extensive experience in helping executives with resumes, LinkedIn profiles, and personal branding. With over 25,000 resumes crafted over 20 years, Amanda discusses the importance of personal branding in the job market, particularly in the executive level. She highlights how authenticity and personal stories distinguish effective resumes and LinkedIn profiles from those generated by AI, which can often appear generic. Amanda touches upon the evolution of job search strategies, the impact of AI on the job market, and offers practical advice on how job seekers can stand out by personalizing their job search assets. Additionally, she stresses the value of direct networking and the strategic use of personal branding tools to improve job search outcomes. The conversation also delves into the challenges posed by the current job market scenario, including the over-reliance on AI and the importance of human elements in the recruitment process. Amanda offered listeners a discount on her services during the episode, click here for her web site 00:24 Amanda's Journey: From Copywriting to Personal Branding 02:06 The Evolution of Marketing and Personal Branding 07:58 The Impact of AI on Resumes and Job Searches 11:55 Strategies to Stand Out in the Job Market 14:07 The Importance of Personal Branding and Networking 16:55 Predictions for the Future of Job Searching and AI 28:11 Final Thoughts and Special Offer Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Remarkable Marketing Podcast Highlights on Instagram | |||
| The Entrepreneurial 100 Mile Race: A Story about B2B Marketing Success and Personal Growth | 06 Apr 2024 | 00:20:44 | |
How to Win at Scaling Businesses and Personal Growth In this episode, Maria, a 4X founder and Chief Marketing Officer, joins from the jungle in Costa Rica to share her remarkable journey of professional and personal growth. From moving to Costa Rica and living off-grid, to running a 100-mile race, Maria’s story is one of determination and resilience. Professionally, she delves into her extensive experience in scaling companies from the ground up, focusing on a specific case where she and her team significantly increased a startup’s revenue to over $2 Million by leveraging marketing technologies and strategies with no sales team. This included innovative solutions to improve customer conversion rates, and strategic decisions like acquisitions to boost brand identity and revenue. Maria also offers valuable insights into the essential role of precise data analysis in marketing and the importance of viewing marketing budgets as investments rather than expenditures. Her unique perspectives highlight the intertwining of personal growth with professional success, showcasing the power of dedication and strategic thinking in achieving remarkable outcomes. 00:43 Maria's Journey as a Four-Time Founder 01:46 The Remarkable 100 Mile Race Achievement 02:56 Diving Into Maria's B2B Marketing Success Story 03:22 The Transition from Startup to Success 12:01 Maria's Decision to Move to Costa Rica 14:05 Marketing Advice for 2024: Staying Ahead Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Remarkable Marketing Podcast Highlights on Instagram | |||
| How Marketers and Entrepreneurs Can Love What They Do, Be Passionate, Authentic, and Drive Profits | 06 Apr 2024 | 00:20:47 | |
In this episode, Beverly Cornell, an author, podcaster, and marketing expert, discusses her journey from being a marketing VP to becoming an accidental entrepreneur running her own agency. She shares insights into her approach to marketing, emphasizing the importance of understanding one's passion and connecting authentically with customers. Beverly also talks about her book 'Marketing for Entrepreneurs' and her podcast - Spark & Ignite Your Marketing - highlighting the significance of reputation, clarity, and strategy in effective marketing. Beverly shares a story in this episode that illustrates the power of doing what you love, being authentic, and how to focus on marketing strategy instead of just tactics to get the best results. Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Remarkable Marketing Podcast Highlights on Instagram | |||
| How do you to Get Millions More From Existing Customers? And Secrets to Winning with Direct Mail, Email Marketing, AI and Podcasts in 2024 | 04 Apr 2024 | 00:21:29 | |
In this episode, Kendra Corman shares her extensive experience in marketing, podcasting, and AI. She recounts her journey from corporate roles at Jeep and Chrysler to founding her own full-service agency, H2H Consulting, and launching KendraCorman.com for small business marketing training. Kendra discusses a memorable campaign in the B2B insurance sector that achieved over a million dollars in incremental income from existing customers through a direct mail strategy, emphasizing the importance of aligning marketing tactics with business goals. She also addresses the effectiveness of email marketing in today's environment, advocating for permission-based strategies and the significance of trust and value in building subscriber relationships. The discussion then shifts to podcasting, where Kendra highlights the benefits of consistency and providing value to audiences. AI's role in enhancing productivity and creativity in marketing is examined, with examples of how it can streamline processes and generate engaging content. Kendra's insights underscore the evolving landscape of marketing and the power of innovative strategies to achieve business success. Kendra runs the Imperfect Marketing Podcast 00:21 Kendra's Marketing Journey: From Corporate to Entrepreneurship 01:32 A Marketing Success Story: Maximizing Existing Customer Relationships 05:57 The Power and Challenges of Email Marketing 13:56 Podcasting: A Tool for Trust and Value 17:10 Leveraging AI for Marketing Efficiency 20:13 Closing Thoughts and Encouragement to Explore AI and Podcasting Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Remarkable Marketing Podcast Highlights on Instagram | |||
| How B2B Marketers Can Avoid Being Boring and Drive Growth | 04 Apr 2024 | 00:15:14 | |
In this episode, the guest Mirna, a CMO who has managed over $10 Billion for fortune 500 companies shares her vast experience in tech and marketing, particularly focusing on a successful B2B marketing campaign she led for a large cable company's security services. The campaign, known for its unconventional approach, featured creative and playful elements to engage the audience in a typically serious B2B space and resulted in over $20 Million in sales. Mirna highlights the importance of not being boring in marketing and balancing branded content with direct response. She also discusses her new book, which encourages readers to embrace change as a catalyst for growth, sharing strategies and insights from her career and other executives to inspire entrepreneurs and leaders. The discussion includes thoughts on the impact of the creative campaigns, generating significant awareness, sales, and revenue, and how embracing unconventional methods and change can lead to success. Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Remarkable Marketing Podcast Highlights on Instagram | |||
| Why Being a Professional Speaker is so Amazing for Executives - And the Power of Crowd Promotion | 01 Apr 2024 | 00:26:40 | |
In this episode, marketing agency owner and founder of Innovation Women, Bobbie Carlton, shares her advice for executives & event organizers, and discusses her passion project aimed at increasing female representation on conference stages. Carlton discusses her day job running a marketing agency, her night job running Innovation Nights events, and her 'dream job' with Innovation Women, which addresses the gender disparity in public speaking opportunities at conferences and events. Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Remarkable Marketing Podcast Highlights on Instagram | |||
| Mastering Personal Branding: Proven Strategies for Success and Credibility | 29 Sep 2024 | 00:24:19 | |
Ever wondered what sets a truly impactful personal brand apart from the rest? Join us as we talk personal branding with Isaac Mashman, a seasoned personal branding consultant. From network marketing to managing musical talent, Isaac's entrepreneurial journey has been diverse and enlightening. He shares with us his unique approach to personal branding, emphasizing that the essence of building a strong individual identity goes far beyond mere media appearances. 00:59 Transition to Personal Branding 01:53 Challenges in Modern PR 03:33 Defining Personal Branding 05:12 Building a Personal Brand 10:48 Importance of Google and Knowledge Panels 16:48 Reasons to Invest in Personal Branding 18:02 Success Stories and Strategies 22:25 Final Thoughts and Advice Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Remarkable Marketing Podcast Highlights on Instagram | |||
| Why are Most Web Sites Terrible? And What is the Best Web Site Strategy? | 31 Mar 2024 | 00:19:53 | |
In this episode, James, a seasoned expert in websites and digital marketing, delves into the importance of strategy in creating engaging and effective websites. He emphasizes the need for businesses to invest in digital marketing and highlights common pitfalls, such as the lack of a coherent strategy and focusing on the wrong aspects of digital presence. Sharing a success story, James illustrates how a targeted approach, focusing on specific audiences and leveraging only relevant digital channels like Facebook and email marketing, can DOUBLE a business's performance. He advises on the importance of understanding the audience, creating a buyer's journey, and ensuring quick website load times to enhance user experience and engagement. James also champions a shift from traditional 'call to action' to creating 'pathways' for customers, fostering a more personalized and inviting digital interaction. For businesses looking to improve their digital marketing strategies and website effectiveness, James offers practical insights and actionable advice. 00:38 Demystifying Digital Marketing 01:10 The Importance of Strategy in Website Design 01:51 Common Website Mistakes and Solutions 03:13 Success Story: Transforming an E-commerce Business 06:02 Focusing on What Works in Digital Marketing 08:11 Creating Effective Websites and Digital Strategies 08:50 Rethinking Calls to Action: Pathways Over Commands 09:43 Maximizing Engagement in the First 20 Seconds 14:09 The Hub and Spoke Strategy for Digital Marketing 16:45 Understanding Your Audience for Remarkable Results 18:12 Connecting with the Expert Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Remarkable Marketing Podcast Highlights on Instagram | |||
| How The Art of Impactful Brand Storytelling Can Drive 6X Growth | 30 Mar 2024 | 00:23:29 | |
In this episode, branding and messaging expert Ryan Holck, with over 20 years of experience helping 100+ organizations, shares his insights on the crucial role of storytelling in marketing. Delving into his journey from nonprofit work to marketing, Ryan emphasizes the importance of storytelling for both nonprofit and for-profit organizations. He introduces a four-part storytelling framework designed to help businesses effectively convey their impact and engage their audience. Ryan also discusses common challenges businesses face in storytelling and offers advice on how to overcome them. Additionally, he provides resources to help small businesses clarify their messaging and improve website engagement. Throughout the conversation, the focus remains on making a genuine impact and the power of narrative in connecting with audiences. Resources 02:11 Case Study: Nonprofit Marketing Success 05:06 The Art of Storytelling in Marketing 07:53 Common Pitfalls in Business Storytelling 09:16 Overcoming Storytelling Challenges 14:27 Maximizing Impact with Customer Testimonials 18:36 Advice for Effective Storytelling in Marketing 20:06 Exclusive Resources for Enhancing Your Marketing 22:08 Closing Thoughts and Resources Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Remarkable Marketing Podcast Highlights on Instagram | |||
| How Adapting to the Realities of the Evolving B2B Buyer's Journey Drove 10X Results for this CMO | 30 Mar 2024 | 00:23:33 | |
In this episode, Chuck Moxley, a seasoned Chief Marketing Officer with over 25 years of experience, discusses his journey from agency side to B2B SaaS companies. He shares insights on shifting marketing dynamics (and the evolving buyers journey)z, particularly in lead generation and the adoption of the 'dark funnel' approach - a strategy that focuses on ungated content to enhance engagement without upfront lead information. Moxley highlights a successful transition from conventional lead-based metrics to engagement-focused strategies at Blue Triangle, resulting in 10X engagement, significant pipeline growth and 4X return on marketing spend. He also delves into creative direct mail campaigns that yielded remarkable revenue with targeted, personalized approaches, showcasing the efficacy of blending traditional tactics with modern insights to stand out in a crowded digital space. Additionally, Moxley touches on the importance of account-based marketing and introduces his book 'An Audience of One' and his podcast 'The Frictionless Experience.' 00:00 Welcome and Introduction of Guest 00:28 Chuck Moxley's Marketing Journey: From Agency to B2B SaaS 01:26 Revolutionizing Marketing Strategies: The Shift to Dark Funnel 03:11 The Power of Ungated Content and Engagement Metrics 05:19 Redefining Success: From Leads to Pipeline and Revenue 10:34 The Impact of Non-Gated Content and Podcasts 13:22 Innovative Marketing: The Success of Direct Mail Campaigns 20:59 Chuck Moxley's Book and Podcast: An Audience of One and The Frictionless Experience Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Remarkable Marketing Podcast Highlights on Instagram | |||
| How Marketing to 50 Million People a Month on Social Media is Saving Lives During the Worst Drug Epidemic in the History of the World | 30 Mar 2024 | 00:20:26 | |
This episode features an inspiring conversation with Adam Vibe Gunton, a bestselling author, TED Speaker, and addiction recovery expert who shares his compelling journey from being a homeless drug addict to recovery. 00:00 Inspiring Journey: From Addiction to Bestselling Author 00:17 The Remarkable Story of Recovery and Purpose 02:15 Marketing with a Mission: Saving Lives Through Storytelling 04:39 The Power of Consistency in Messaging and Outreach 06:47 Recovery Marketing: A Dual Approach to Helping Addicts 10:16 The Art of Persuasion: Relating and Inspiring in Recovery Marketing 15:20 Learning from the Past: Reflecting on Anti-Drug Campaigns 18:07 Resources and Support for Those Struggling with Addiction Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Remarkable Marketing Podcast Highlights on Instagram | |||
| How to Become a Best Selling Author and Have Positive Impact on an Unimaginable Number of People | 29 Mar 2024 | 00:18:27 | |
In this episode, bestselling author Mike Capuzzi, who has penned over 20 books, shares his journey from an engineer to a marketing expert and eventually to an author. Mike discusses his transition from technical roles to embracing his passion for marketing, leading him to start his own consulting company at the height of the .com bubble. He highlights his achievements in publishing and emphasizes the impact of books on readers, sometimes in ways authors might never know. Mike takes pride in helping thousands of entrepreneurs improve their marketing and, through his books, enabling them to achieve more success. He advocates for short, focused books ('Shooks') that provide value within an hour or two of reading, making a case for bite-sized, impactful content in today's fast-paced world. The episode also explores the changing landscape of publishing, touching upon the advantages of self-publishing and hybrid models over traditional publishing routes. Mike offers advice to prospective authors on starting their book projects and introduces his 'magic kit' offer, consisting of three of his digital books available to listeners. This episode serves as an insightful guide for anyone considering authorship, emphasizing the effectiveness and potential of short-form books in engaging readers and disseminating valuable content. Get three of Mike's books here for free - https://mikecapuzzi.com/magic/ 00:24 Mike's Journey from Engineering to Bestselling Author 01:29 The Power of Publishing: Mike's Take on Marketing and Authorship 05:35 The Magic of Short Books: Revolutionizing Reading and Writing 13:47 Navigating the World of Publishing: Traditional, Self, and Hybrid 16:26 Final Thoughts and Special Offer Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Remarkable Marketing Podcast Highlights on Instagram | |||
| Crafting Content that Converts: Unveiling the Secrets to a Winning Content Marketing Strategy | 28 Mar 2024 | 00:14:15 | |
Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Remarkable Marketing Podcast Highlights on Instagram | |||
| Different is the New Better - How do You Stand Out in the Sea of Sameness? By Using Big Ideas and Creative Execution | 24 Mar 2024 | 00:19:01 | |
In this podcast episode, Daniel Den, a marketer who has helped 20,000 businesses generate $250 Million+ in sales, discusses his successful approach to generating big ideas and breaking through market noise. He introduces the 'X factor effect methodology', which focuses on creating a core belief to attract a massive audience and ultimately turn them into paying customers. Daniel shares a case study of how this strategy enabled him to draw 7,400 participants to an event. Moreover, Daniel touches upon his innovative book launch and the significant impact of big, creative ideas in marketing. The episode underscores that adopting creative and differentiated approaches in crowded markets can exponentially increase business success. http://www.bigideasbox.com
Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Remarkable Marketing Podcast Highlights on Instagram | |||
| How a Construction Worker Became a Millionaire by Building His Personal Brand | 22 Mar 2024 | 00:14:18 | |
In this episode, Grant Warrington shares his journey from being a construction worker for 24 years to becoming an entrepreneur in online marketing, real estate investing, and building a significant personal brand. He emphasizes the importance of consistency in content creation, highlighting how a daily commitment to posting on social media led to his substantial growth in followers and recognition from notable figures like Grant Cardone. Warrington discusses the impact of personal branding, sharing practical tips for marketers and entrepreneurs on building a successful brand that resonates with audiences. Through his story, he demonstrates how dedication, strategic content creation, and genuine engagement can transform a career and establish a significant presence in competitive industries. 00:15 Grant's Journey from Construction to Marketing Maven 01:20 The Power of Consistent Personal Branding 01:43 Grant's Breakthrough with Grant Cardone 03:38 The Role of Social Capital and Personal Branding 04:40 The Importance of Consistency and Quality in Content Creation 09:03 Building a Personal Brand Across Various Careers 10:13 Marketing Tips for Personal Branding and Beyond Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Remarkable Marketing Podcast Highlights on Instagram | |||
| How do Marketers Avoid Doing Things Higgledy-Piggledy? Have an Integrated Marketing Approach, Move Away from Random Acts of Marketing | 19 Mar 2024 | 00:14:49 | |
In this episode, Sue Mysko, a CMO with over 30 years in marketing discusses the impact of applying big company marketing strategies to smaller organizations. She shares a successful marketing venture that not only drove lead generation and enhanced brand awareness but also showcased effective collaboration between marketing and sales teams. The strategy included developing cross-industry messaging, partnering with IDC for original research, leveraging strategic partnerships with industry giants, and ensuring coherent messaging across all outreach efforts. This comprehensive approach led to significant results, including hitting annual revenue targets in just five months. Sue emphasizes the importance of integration in marketing efforts and offers advice for fractional CMOs and companies aiming to succeed in 2024. Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Remarkable Marketing Podcast Highlights on Instagram | |||
| Standing Out in a Sea of Content: The Power of Framework Thinking | 17 Mar 2024 | 00:16:32 | |
This episode discusses strategies for making content stand out amid the massive amount of B2B content being generated. It emphasizes avoiding boring content, getting rid of buzzwords, and being direct. The conversation introduces the concept of 'framework thinking' as a means to differentiate content, not just in professional services but across various industries. This approach involves clarifying the service provided, how it's delivered uniquely, and why it's done—a reflection of the provider's worldview. The discussion highlights the importance of having a clear, unique perspective, exemplified by companies like Basecamp, whose product and marketing strategies are deeply informed by their foundational beliefs. This not only helps in targeting content to the right audience but also improves marketing efficiency, conversion rates, and potentially allows for higher pricing. The script concludes by asserting the value of 'framework thinking' in creating more focused, effective content strategies across the entire marketing funnel, rather than just generating vast amounts of generic, top-of-funnel material. 00:00 Unlocking the Secrets to Stand Out in a Sea of Content 12:18 Embracing Framework Thinking for Impact 12:51 The Power of a Unique Perspective in Marketing 14:00 Crafting Content That Resonates and Converts Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Remarkable Marketing Podcast Highlights on Instagram | |||
| Marketing Changes in the Creator Economy and AI Innovations in Producing Content with Descript CEO Andrew Mason | 24 Sep 2024 | 00:26:43 | |
Exploring the Creator Economy Shift and the Rise of Descript with Andrew Mason In this episode, we delve into the significant shift towards the creator economy, discussing how over 200 million creators are reshaping marketing on platforms like YouTube, Instagram, and TikTok. Our special guest, Andrew Mason, CEO of Descript, provides insights into this trend and shares the journey of Descript, an innovative audio and video editing tool. Learn about the origins, development, and unique features of Descript, including its AI capabilities branded as Underlord, and the newly launched Rooms for remote recording. Andrew also offers valuable advice for aspiring creators and discusses the future direction of Descript, emphasizing the importance of craft in an AI-driven content creation landscape. 00:00 Introduction to the Creator Economy 00:34 Meet Andrew Mason, CEO of Descript 00:55 The Evolution of Descript 02:37 Descript's Impact on Content Creation 04:04 Marketing Strategies and Product Growth 09:15 AI Integration and Innovations 14:56 Descript's New Features: Rooms and More 20:48 Future of the Creator Economy 23:27 Advice for Aspiring Creators 24:30 Conclusion and Upcoming Features Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Remarkable Marketing Podcast Highlights on Instagram | |||
| Creative Marketing in Government Contracting | 17 Mar 2024 | 00:11:22 | |
In this episode, Alex Love, VP of Marketing at RIVA Solutions, shares an inspiring marketing story. After winning a major government contract (BOSS), and facing an 18-month delay due to litigation, Love's team had to quickly establish their presence once the contract resumed. They unexpectedly created a highly successful campaign based on a Bruce Springsteen-inspired idea, culminating in a viral 'Office' parody video that resonated deeply within the government sector. This campaign not only set Riva apart in a traditionally conservative field but also led to widespread recognition and an award for innovative marketing. Additionally, Love introduces her podcast, 'Mastering the Art of Failing,' which explores the positive aspects of failure in personal and professional growth. Watch the parody video here: RIVA IG: https://www.instagram.com/reel/CfUgHN-sM91/ RIVA LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:6947265433628549120/ 00:00 Introduction to the Episode and Guest 00:16 The Unintended Marketing Campaign Success Story 01:45 The Creative Process Behind the Campaign 03:59 The Impact of the Office Parody Video 07:21 The Ripple Effect of Creative Marketing in Government Contracting 09:12 Mastering the Art of Failing: A Podcast Journey Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Remarkable Marketing Podcast Highlights on Instagram | |||
| Revolutionizing Recall - How Marketers can Deliver the Right Value at Exactly the Right Moment with a Brain Bump | 17 Mar 2024 | 00:21:44 | |
In this episode, Mark Herschberg, a seasoned CTO and CPO with a background in technology and marketing, discusses his journey from teaching at MIT and authoring a book called 'The Career Toolkit'. Mark shares his insights on the crucial skills that aren't taught in college but are essential for success, such as leadership and networking. 00:26 Mark Herschberg's Journey: From CPO to CTO and Author 01:59 The Genesis of Brain Bump: Addressing Information Retention Challenges 03:51 How Brain Bump Revolutionizes Learning and Marketing 04:17 Exploring the Features and Benefits of Brain Bump 08:46 The Impact of Brain Bump and the Future of Marketing 16:48 Mark's Advice for Marketers in Today's Digital Age Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Remarkable Marketing Podcast Highlights on Instagram | |||
| A Publicly Traded Company Shares How They Produce Epic Customer Appreciation Events | 17 Mar 2024 | 00:13:06 | |
Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Remarkable Marketing Podcast Highlights on Instagram | |||
| How to Overcome Obstacles and Achieve Massive Content Marketing Success with Passion and Authenticity | 15 Mar 2024 | 00:18:01 | |
This episode features an inspiring conversation with Stacey, a bestselling author with over 20 books, speaker, and podcaster who was named one of the top 10 entrepreneurs in 2023 by Apple News. Stacey shares her remarkable journey from a challenging childhood illness that left her with epilepsy to becoming a successful entrepreneur. Overcoming personal and professional obstacles, Stacy turned her struggles into a force for good by helping others cope with epilepsy through writing and holistic living. Her work has expanded into a successful business focused on health and wellness, impacting millions of lives through books, speaking events, podcasting, and advocating for disability rights in front of Congress. Stacey's story is a testament to the power of resilience, authenticity, and the desire to help others. 00:00 Introduction to Today's Inspiring Guest 00:23 Stacy's Life-Changing Journey Begins 01:25 Overcoming Epilepsy and Embracing Holistic Living 02:24 From Personal Struggle to Bestselling Author 04:30 Expanding Influence: Blogging, Speaking, and Podcasting 09:15 The Power of Authentic Content and Passion 11:36 Advice for Aspiring Marketers and Content Creators 13:48 The Long Road to Success: Building a Personal Brand 15:57 The Impact of Podcasting and Looking Ahead Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Remarkable Marketing Podcast Highlights on Instagram | |||
| A Founder Story so Powerful it Propelled a Company to Over $100 Million and an IPO | 14 Mar 2024 | 00:14:09 | |
In this episode, Henry Wong, a seasoned marketing professional with over 25 years in the industry, shares insights from his career, focusing on personal branding and the impact of mission-driven marketing. Wong, who has experience as a creative director at Saatchi and Saatchi and has launched several businesses, currently aids clients in creating meaningful global impacts through their work. He discusses the importance of personal branding for marketers and business leaders, a subject he covers extensively in his book. A key part of the conversation centers on Wong's work with Borealis Foods, a food tech company creating affordable, healthy food options aimed at combating malnutrition. He shares a compelling story about gaining support from celebrity chef Gordon Ramsey by highlighting the company's mission, emphasizing the power of storytelling in marketing. The episode dives deep into the principles of building a strong personal brand, including the importance of authenticity and finding one's unique positioning in the market. Wong advises individuals to focus on understanding themselves and owning their narratives, stressing that successful personal branding is rooted in genuine self-presentation. Tune in to discover how crafting a great founder story isn't just a marketing strategy—it's a way to change lives. 00:29 Henry Wong's Journey in Marketing and Business 01:22 The Power of Personal Branding 01:53 A Success Story: Marketing with a Mission 05:42 The Impact of Personal Branding on Individuals 09:33 The Essence of Personal Branding and Authenticity Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Remarkable Marketing Podcast Highlights on Instagram | |||
| The Marketing Secret to Building a Billion-Dollar Franchise Empire | 14 Mar 2024 | 00:15:22 | |
00:00 Introduction to the Episode and Guest 00:21 John Hewitt's Remarkable Journey in Business 02:51 The Secret to Franchise Success 04:59 The Importance of Following the System in Franchising 07:09 Marketing Strategies for Franchise Success 10:16 John Hewitt's Philosophy on Life and Business 12:28 Final Thoughts and Advice for Marketers Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Remarkable Marketing Podcast Highlights on Instagram | |||
| Turning Connections into Conversions - Creating B2B Communities that Drive Millions in Revenue | 13 Mar 2024 | 00:15:52 | |
In this episode, Dani Hao, the founder of Spark Marketing discusses community building for fast-growing startups like Mutiny, Lumen5, Procurify, and Rippling. She emphasizes the shift from traditional media to the importance of building trust through owned communities. She recounts the success of creating an invite-only community for Mutiny called M2, zfor mid-career marketers, focusing on quality over quantity and leveraging this community for driving millions of dollars in pipeline from target accounts. Danny also shares strategies for measuring community engagement and conversion into business opportunities, underlining the importance of quality interactions over sheer numbers. Dani shares advice for marketers considering building a community and tactics to drive demand generation and account based marketing with your community.z Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Remarkable Marketing Podcast Highlights on Instagram | |||
| Embracing Unhustle: Finding Balance and Creativity in Marketing | 12 Mar 2024 | 00:13:40 | |
In this episode, Milena, CEO of Unhustle, shares her journey from a successful marketing career to advocating for a balanced approach to work known as 'Unhustle'. With experience in marketing for 25 years and clients like Madonna, Milena discusses the drawbacks of hustle culture in creativity and marketing. She emphasizes the importance of rest, focusing on impact rather than hours worked, and finding inspiration outside of work. Milena also recounts her best marketing campaigns, highlighting how great ideas often come during moments of rest, including a story of how a hike led to a successful campaign. She notes the positive impact of speaking at the World Economic Forum on Unhustle's visibility. The discussion concludes with advice for marketers on achieving balance and creativity, along with an invitation for listeners to assess their own burnout levels through a free assessment on the Unhustle website. 00:19 Milena's Journey from Marketing to Unhustle 01:43 Exploring the Unhustle Philosophy 03:33 The Power of Creativity and Authenticity in Marketing 05:39 Milena's Most Impactful Marketing Stories 08:12 The Global Impact of Unhustle and Future Aspirations 09:50 Advice for Marketers Seeking Balance and Creativity 10:49 Understanding and Assessing Burnout 12:13 Closing Thoughts and Resources Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Remarkable Marketing Podcast Highlights on Instagram | |||
| The Power of Brand Storytelling in Driving Awareness and Taking Large Organizations to the Next Level | 11 Mar 2024 | 00:23:51 | |
In this episode, Samantha Carroll, CEO of Once Upon a Brand, shares insights on strategic communications with healthcare, education, and tech industries. She discusses a notable project with a $100M nonprofit hospital, highlighting the role of storytelling in increasing visibility, brand awareness, and community impact. Carroll emphasizes the importance of narrative transportation and engagement through storytelling for memorable marketing strategies. The episode concludes with a special offer for a consultant's brand strategy workbook designed to aid in developing effective brand strategies. Get the Complimentary Brand Strategy Workbook Here 00:16 Samantha's Background and Career Journey 01:39 Successful Marketing Story: Nonprofit Hospital Case 03:50 The Power of Storytelling in Marketing 06:05 Creating Branded Campaigns and Their Impact 09:00 The Importance of Engagement and ROI in Marketing 14:32 The Role of Brand Storytelling in Marketing Strategy 22:21 Complimentary Brand Strategy Workbook Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Remarkable Marketing Podcast Highlights on Instagram | |||
| Strategies for Market Domination and Finding 3X the Profit | 10 Mar 2024 | 00:16:21 | |
In this episode, Eric welcomes Brian, CEO of Profit Finders, a revenue operations strategy firm. Brian shares his journey from owning a manufacturing company to helping businesses grown revenue 3X by working with his firm Profit Finders. He emphasizes the importance of integrating marketing, sales, and customer support to enhance value and collaboration. Brian also highlights the significance of learning and development in their strategy. He shares a success story of assisting a company in tripling its revenue by identifying and capitalizing on market needs such as reducing lead times and offering modular furniture options, leading to a market-dominating position. The conversation includes strategies for using joint ventures and affiliates to expand market reach, and the compound growth effect of incremental improvements across business areas. Brian concludes by offering listeners free access to his books and a personal market dominating position consultation. Get the Free Profit Finders Books Here 01:11 The Importance of Interdepartmental Collaboration 01:46 The Role of Learning and Development in Revenue Operations 02:24 Brian's Approach to Training and Skill Acquisition 03:24 Case Study: Tripling a Company's Revenue 03:34 The Power of a Market Dominating Position 07:15 The Impact of Strategic Joint Ventures and Affiliates 08:16 The Counterintuitive Nature of Market Dominance 10:58 The Power of Incremental Improvements 14:07 Get Brian's Books for Free and and Final Thoughts Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Remarkable Marketing Podcast Highlights on Instagram | |||
| Inside the Process of Going Viral in B2B - Balancing Creativity, Experimentation and Process | 15 Sep 2024 | 00:23:29 | |
How can you make a B2B brand go viral on social media? In today's episode we discuss how Mallory transformed her company's social media presence using humor and relatability, driving engagement from millions of people and growth. Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Remarkable Marketing Podcast Highlights on Instagram | |||
| Stories about Scaling Remarkable Marketing Programs and Managing Expectations | 10 Mar 2024 | 00:16:56 | |
Strategies for Scaling Marketing and Managing Expectations In this episode, the host welcomes Jeff Barnes, a former Navy submariner turned entrepreneur, bestselling author, marketing expert and investor who helped startups raise more than $1 Billion. Jeff shares his expertise in helping companies scale by raising capital, focusing on sales and marketing strategies. He discusses his journey of taking an e-commerce company from zero to 17 million in sales within eight months, emphasizing the importance of marketing and the challenges of scaling too fast. Jeff also shares insights on the hurdles of bringing innovative products to market, the significance of managing expectations, and the vital role of strategy over tactics in marketing. Moreover, he touches upon the dynamics of working with venture-backed companies, the importance of investment in marketing, and advises on remaining adaptable and strategic amidst evolving marketing channels. The episode wraps up with Jeff introducing his books, which offer insights into self-directed investing and applying military strategies to business growth. 00:20 Jeff's Current Projects and Marketing Strategies 01:20 Success Story: E-commerce Company Growth 02:24 Challenges in Marketing and Sales 03:13 Another Success Story: Overcoming Marketing Challenges 12:16 The Importance of Strategy in Marketing 14:50 Jeff's Books and Final Thoughts Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Remarkable Marketing Podcast Highlights on Instagram | |||
| A Content Capitalist Shares a Story that Will Make You Rethink Your Approach to Content Marketing | 10 Mar 2024 | 00:14:16 | |
In this episode, Eric interviews Michael Becker, a seasoned marketer with over a decade of experience, who shares insights from his new book, 'The Content Capitalist.' Becker talks about his time at Emarsys, detailing how he transformed their stagnant marketing operation into a thriving content-driven powerhouse, where content marketing became the main driver of web traffic and customer engagement. He stresses the importance of patient investment in content marketing, akin to treating content like stock market investments - you have to think longer term vs immediate gratification. Becker also shares personal success stories, underscoring the profound impact of content on community building and customer engagement. The episode concludes with Becker highlighting key learnings from his 10 years in content marketing and advocating for an approach focused on delivering valuable, unbiased content to captivate today's buyers. Join us for a compelling conversation that will leave you rethinking the role of content in your marketing playbook. Michael's book is available here 00:22 Michael's Journey and Marketing Strategies 02:44 The Impact of Content Strategy on Web Traffic 03:47 Challenges in Quantifying Content Marketing 06:58 The Role of Content in the Buyer's Journey 09:20 The Evolution of Content Marketing 11:12 Michael's Personal Content Marketing Success Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Remarkable Marketing Podcast Highlights on Instagram | |||
| Million Dollar Copywriter Becomes a Personal Branding Expert - Triples Sales for his Clients | 09 Mar 2024 | 00:12:24 | |
In this episode, Eric hosts David Feldman, a former corporate finance exec turned top copywriter and personal branding expert. David shares his journey from working at Goldman Sachs and Micron Technology to becoming disillusioned with the corporate world, leading him to sell his house and travel Europe with his family while starting a freelance copywriting career on Fiverr.com. Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Remarkable Marketing Podcast Highlights on Instagram | |||
| Local Search Dominance - Driving Sales with Your Google Business Profile | 09 Mar 2024 | 00:10:44 | |
In this episode, digital marketing expert Marilyn Jenkins shares her insights on leveraging Google Business Profile for local businesses, emphasizing its importance for improving search visibility and driving sales for local businesses. She discusses successful strategies, including the use of photos, videos, and FAQs to significantly enhance a business's online presence. Marilyn highlights a case where updating a client's Google Business Profile led to immediate improvement in sales. Additionally, she shares a success story of reaching an underserved market through Spanish language ads, resulting in an insane ROI. Marilyn offers valuable tips and introduces her book, the Google Business Profile Training Guide, to help listeners optimize their profiles for local search dominance. Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Remarkable Marketing Podcast Highlights on Instagram | |||
| Maximizing Your Career Earnings: Expert Tips on Personal Branding, Self Marketing and Negotiation | 08 Mar 2024 | 00:24:58 | |
In this enlightening episode, negotiation expert Jacob Warwick delves into the often-overlooked aspect of marketing oneself, drawing parallels between go-to-market strategies for products and for individual careers. Warwick shares insights from his journey of transition from a marketer for software companies to an entrepreneur and mentor, emphasizing the importance of positioning oneself as a premium product in the career market. He discusses the use of behavioral psychology in negotiation and marketing, offering tangible advice and strategies for viewers to apply to their careers. Warwick highlights the necessity of a strategic approach to personal branding and executive positioning, similar to planning exceptional marketing campaigns for products. The conversation includes actionable tips on how to initiate and maintain impactful conversations, negotiate effectively, and ultimately achieve much higher compensation in your career 00:00 Introduction and Guest Presentation 00:46 The Art of Self-Marketing 01:27 Applying Marketing Strategies to Personal Branding 03:15 The Importance of Personal Branding 04:25 Challenges in Promoting Yourself 05:40 The Power of Consistent Personal Branding 09:09 Negotiation Tactics for Career Advancement 09:46 The Impact of Mindset on Negotiation 16:28 The Role of Reputation in Career Negotiation 17:42 Real-life Success Stories 20:37 Getting Started with Personal Branding Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Remarkable Marketing Podcast Highlights on Instagram | |||
| How to Make the Pivot with Telling Your Story that Will Change Your Life | 07 Mar 2024 | 00:25:08 | |
Have you ever watched a single moment redefine someone's entire career trajectory? That's exactly what happened to Aurora Winter, and she's here to tell us all about it. Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Remarkable Marketing Podcast Highlights on Instagram | |||
| A Founder Becomes a Marketer and has Massive Success with Organic Social - TIkTok, Instagram and Facebook | 07 Mar 2024 | 00:14:46 | |
Highlighting the pivotal role of TikTok in achieving viral success and organic growth across social media platforms, the founder turned marketer emphasizes the importance of adapting to market changes, the challenges of diversifying marketing channels, and the value of building a strong email list. Leigh also offers advice to other marketers on the importance of networking, staying open-minded, and the power of organic social media. He concludes by sharing a special offer for listeners and ways to connect with Magic Tree online. 00:19 Lee's Background and Journey to Entrepreneurship 01:07 The Birth of Magic Tree and Its Products 02:08 Understanding Naturopathy and Founder's Passion 03:11 The Role of Social Media in Magic Tree's Success 03:57 The Power of Persistence and Value-Driven Content 05:23 Expanding Reach: From TikTok to Instagram and Facebook 09:11 The Importance of Diversification in Marketing 09:42 Challenges and Learnings in Building Other Channels 11:11 Advice for Other Marketers and Founders Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Remarkable Marketing Podcast Highlights on Instagram | |||
| Winning Product Marketing Strategies for Amazon, HSN, TikTok, and Shopify | 05 Mar 2024 | 00:24:12 | |
In this episode, product marketing expert Craig Rapihana shares his journey from being a builder in New Zealand to becoming a successful entrepreneur in the United States. His breakthrough came when he identified a market gap for pool floats and capitalized on it through aggressive marketing at boat shows and ultimately breaking into retail and television marketing. Craig emphasizes the importance of knowing and understanding your market, maintaining an inventory that matches demand, and mastering unit economics for a successful business. He also provides a fresh perspective on leveraging digital distribution channels like Amazon and TikTok Shop while still maintaining a focussed approach to the traditional hands-on customer interaction. 00:00 Introduction and Guest Presentation 00:27 Craig's Journey into Product Marketing 01:47 The Birth of Lazy Buns Pool Float Noodles 02:24 The Power of Trade Shows in Marketing 02:45 Breaking into Retail and Expanding the Business 04:10 The Importance of Customer Feedback 04:59 Product Manufacturing and Development 05:37 The Power of Guerrilla Style Marketing 09:36 The Success Story of Lazy Buns Pool Float Noodles 12:07 The Role of Amazon in Product Marketing 13:59 The Importance of Understanding Unit Economics 16:41 Exploring New Digital Distribution Channels 19:55 The Power of Amazon in Product Marketing Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Remarkable Marketing Podcast Highlights on Instagram | |||
| Driving Growth with Branding | 04 Mar 2024 | 00:12:23 | |
Unlock the transformative power of branding with the Laura Sauter, a seasoned expert in the field, who has some inspiring stories of reshaping company identities. As she takes us through the pivotal "three T's"—Transition, Trajectory, and Trouble—Laura unveils the moments that signal a company's readiness for a branding metamorphosis. Whether it's a boutique firm or a large corporation, she demonstrates how strategic branding can be the linchpin to a business's connection with its audience and its sustained market success. 00:00 Introduction and Guest Presentation 00:19 Understanding the Concept of Branding 01:19 Case Study: Branding for a Large Company 03:35 Case Study: Branding for a Small Interior Design Firm 05:43 The Impact of Branding on Business Valuation 07:23 The Importance of Brand Consistency 09:01 Advice for Marketers and Business Leaders on Branding Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Remarkable Marketing Podcast Highlights on Instagram | |||
| Strategies for Driving Revenue Growth with Email Marketing in 2024 | 03 Mar 2024 | 00:10:44 | |
Advanced Email Marketing Strategies with Flowium's CEO In this episode, the CEO of Flowium discussed the power of customer engagement in email marketing and related it to a successful campaign he orchestrated for a client, Lulalu. In their campaign, customer stories were shared in newsletters, which drastically increased their email open-rates and overall brand connection. Andriy also alerted listeners to recent, stricter guidelines implemented by popular email providers, such as Gmail and Yahoo, that could potentially land emails in the spam folder. To address this, he emphasized the need for proper domain setup, list cleanup, visible unsubscribe options and avoiding spam reports. The episode concludes with Andriy offering helpful resources for technical guidance provided on Flowium's website and YouTube page. 00:00 Introduction and Guest Welcome 00:32 Andri's Successful Email Marketing Story 02:56 The Impact of Customer Stories in Marketing 04:27 The Results of the 'Lady of the Month' Campaign 05:25 Advice for Email Marketing in 2024 05:47 The Impact of Stricter Email Sending Rules 07:48 How to Adapt to the New Email Marketing Landscape Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Remarkable Marketing Podcast Highlights on Instagram | |||
| How Founders Can Leverage Personal Branding to Scale Their Company to $10 Million+ | 15 Sep 2024 | 00:30:05 | |
Discover how Brian Smith, the visionary founder of Strategy Ladders, turned the adversity of losing all his clients during the COVID-19 pandemic into a golden opportunity. By harnessing the power of his personal brand, Brian built a thriving consulting business with over 40 consultants to $10 Million in annual revenue using personal branding. This episode is packed with insights, including how Brian overcame his fear of posting on LinkedIn, stayed authentic, and distinguished himself by challenging misleading influencers. Learn the art of attracting high-ticket clients through storytelling and consistently sharing valuable business insights. Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Remarkable Marketing Podcast Highlights on Instagram | |||
| Embracing Authenticity: Unlocking the Power of Personal Branding for Executives | 02 Mar 2024 | 00:25:20 | |
Have you ever stood in front of a mirror, questioning what makes you, well, you? That's the journey Michelle McCarthy, a personal branding expert from Australia, guides us through in a conversation that's as enlightening as it is empowering. Michelle, with a career spanning over 15 years, peels back the layers of self-discovery that form the cornerstone of a genuine personal brand. Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Remarkable Marketing Podcast Highlights on Instagram | |||
| Guerrilla Growth Tactics for Startups | 02 Mar 2024 | 00:10:49 | |
Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Remarkable Marketing Podcast Highlights on Instagram | |||
| Insanely Effective Advertising Strategies in 2024 and Predictions for the Future of Advertising | 02 Mar 2024 | 00:17:11 | |
Unlock the secrets to slashing advertising costs and supercharging your campaigns with the insights of media buying guru Robert Brill. Tune in for an exhilarating journey through the landscape of digital marketing, where Robert reveals how a strategic pivot in a healthcare campaign led to a staggering 90% reduction in lead costs. Discover the art of maximizing ad spend in the music industry using dynamic creative banners, and learn why data, meticulous testing, and constant campaigns resulted in truly remarkable and insanely great return on ad spend. Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Remarkable Marketing Podcast Highlights on Instagram | |||