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Explore every episode of the podcast Reframed The Podcast

Dive into the complete episode list for Reframed The Podcast. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
Mia Barnes - The Reframed Podcast Ep. 00512 Sep 202401:34:21

Director Mia Barnes and Dylan Hahn talk about all things music videos.They get into word-building, and creating for an artist's brand. She dives into her creative process, which involves listening to songs repeatedly, finding personal passion, and being selective about the projects she takes on. Mia shares lessons learned, the role of representation in her career, and the importance of being over-prepared, while still allowing room for creative flexibility. 30 minutes of the episode is dedicated to breaking down her Ed Sheeran Project of a lifetime. Enjoy.Connect with Mia Barnes:https://www.instagram.com/_miabarnes/

Damien Blue - The Reframed Podcast Ep. 00423 Aug 202401:42:49

In Episode 004 of the Reframed Podcast, Dylan Hahn talks with director Damien Blue, exploring the intricacies of commercial filmmaking. They delve into Damien's approach to balancing his roles as both director and DP, along with various other aspects of his creative process.

https://www.damienblue.com/


Find inspiration for your next project.

https://go.frameset.app/3WVLsUA

Ben Carter - The Reframed Podcast Ep. 00303 Aug 202401:23:55

On Episode 003 of the Reframed Podcast, Dylan Hahn sits down with director Ben Carter. Raised in the home of Nascar, he’s someone who been able to take his deep-rooted love for racing and use it to fuel his career. With commercials for Toyota, Lexus, and Harley Davidson, it’s inspiring to see just how dialed in he is to the automotive genre of commercial filmmaking.In this episode, we talk about his on-set reputation for fostering a collaborative work environment and setting good vibes. We also cover some of the fun tools that have helped elevate his work to the next level.Ben knows how to captivate and sell the performance of a vehicle with intensity, but he almost always does it through the eyes of the people who drive them.


Find Inspiration for your next film.

https://frameset.app/stills

Freddie Leyden - The Reframed Podcast Ep. 00222 Jul 202401:10:54

On Episode 002 of the Reframed Podcast, Dylan Hahn sits down with director Freddie Leyden. They breakdown his award winning project of a lifetime, "Santo", talk about this word “vision”, how to push past failure, and much more. Originally from the west of Ireland, Freddie has spent the last 10 years honing his craft in London. His unique and exciting style of filmmaking is steeped in artistic and historical visual references. His films, which both reference art and are artworks in themselves, have made him internationally sought after. He has made films for the biggest brand names in the art world and beyond. His groundbreaking new narrative short film FARMERS!? was shot in Ireland in 2023 and is currently in the festival circuit.

Find inspiration for your next project:

https://go.frameset.app/4fg00H2

Benoit Lalande - The Reframed Podcast Ep. 00102 Jul 202401:11:01

Separating yourself from your work can be quite the challenge.

Dylan Hahn sits down with director Ben Lalande to discuss the role of a commercial director, sticking to your creative vision, how to avoid the all-too-feared "creative burnout", and much more.

Find inspiration for your next project: https://go.frameset.app/4fg00H2


Jackson Tisi - The Reframed Podcast Ep. 00626 Sep 202401:33:46

Dylan Hahn sits down with director Jackson Tisi for episode 6 of the Reframed Podcast. In this episode, they talk about the use of a directors cut, working with your friends, and how his role as a director fits into the big picture. We get behind the scenes with Jackson and break down his recent commercial for Remy Martin, and for the first time on this show we pick apart the unique treatment that won him the job.Jackson Tisi a Wyoming raised, New York/LA based filmmaker. His passion for filmmaking started by capturing action sports like freestyle skiing and skateboarding. He has since gone on to work for brands like, META, Honda, Cadillac, AWAY, Spotify, Starbucks, to name a few. He has been trusted to work with a wide range of artists, models, and athletes. He is a Young Director’s Award winner and was part of the Young Guns Class in 2020. He is currently developing his first feature film.


Connect with Jackson Tisi:

https://www.instagram.com/jacksontisi/

Elle Brooks Tao - The Reframed Podcast Ep. 00712 Oct 202401:34:48

In this episode, director Elle Brooks-Tao and Dylan Hahn chat about what it means to really own being a director and the ups and downs of finding your creative voice. Elle opens up about tapping into her early creativity, working with amazing teams, and how she keeps learning on set. We also get into the whole work-life balance thing, staying healthy, and what keeps her excited and fresh as an artist.Connect with Elle Brooks-Tao:https://ellebrookstao.com/https://www.instagram.com/ellebrookstao/


Frame Set is a filmmaker’s source of inspiration where they can find high quality references for their commercial, music video, and film projects.

Alex Takacs - The Reframed Podcast Ep. 00818 Nov 202401:31:05

In this episode, director Alex Takacs (Young Replicant) and Dylan Hahn dive deep into AI and its ever-growing influence on the industry, finding your voice as a filmmaker, and the unspoken hierarchy that a director has on set. They break down what's arguably one of the most beautiful commercials of all time and attempt to uncover the secret behind Takacs's distinctive visual style. Alex has been quite the influencer when it comes to style and it's exciting to have him on episode 08 of The Reframed Podcast. Connect with Alex Takacs: https://alextakacs.com/ https://www.instagram.com/youngreplicant/
About The Reframed Podcast: “Reframed” is a filmmaker podcast that poses fresh and insightful questions to filmmakers. It offers a compelling look behind the scenes, providing listeners with a deeper understanding of the film industry and the creative minds that drive it. ____ About Frame Set: Frame Set is a filmmaker’s source of inspiration where they can find high quality references for their commercial, music video, and film projects. https://go.frameset.app/3LROmoa

Luke C. Harper - The Reframed Podcast Ep. 00919 Dec 202401:06:38

Why are filmmakers still choosing film in the digital age? In this episode, cinematographer Luke Harper shares his passion for shooting on film while breaking down the creative process behind his viral music video for Artemas—complete with exclusive behind-the-scenes footage. Discover why film's gritty, grainy aesthetic continues to captivate visual creators and remains timeless.


Connect with Luke C. Harper: https://www.lukecharper.com/ https://www.instagram.com/luke.c.harper/


About The Reframed Podcast: “Reframed” is a filmmaker podcast that poses fresh and insightful questions to filmmakers. It offers a compelling look behind the scenes, providing listeners with a deeper understanding of the film industry and the creative minds that drive it.


About Frame Set: Frame Set is a filmmaker’s source of inspiration where they can find high quality references for their commercial, music video, and film projects. https://go.frameset.app/4fojlod


Super 8 Footage in the intro shot by DP Alexander Rivera Other Film B-roll provided by Ramez Silyan and Damien Blue This video contains copyrighted material used for the purpose of criticism, review, and education under Section 107 of the Copyright Act. All rights remain with the original creators.

Breaking The Rules With Director Nick Jandora22 Jan 202501:07:25

▶ About This Episode: Nicholas Jandora is what you might call a self-made music video boy genius, with a talent for working big and small. In this episode, he and Dylan Hahn talk about growing up in a small town, the art of creating within limitations, and the thrill of tackling that first big-budget project. ▶ Sources: • Connect with Nicholas Jandora •    / @nicholas_jandora    / nicholasjandora   • Featured Music Video: Arizona Zervas - ROXANNE (Official Video) •    • Arizona Zervas - ROXANNE (Official Vi...   ▶ About The Reframed Podcast: “Reframed” is a filmmaker podcast that poses fresh and insightful questions to filmmakers. It offers a compelling look behind the scenes, providing listeners with a deeper understanding of the film industry and the creative minds that drive it. ▶ Find Inspiration with Frame Set: • https://go.frameset.app/4g74Bun

Is The Client Always Right? Ryan Ovadia Ep. 01130 Mar 202501:28:51

▶ About This Episode:

What happens when a client's vision challenges your own? In episode 11 of the Reframed podcast, Dylan Hahn sits down with commercial director Ryan Ovadia, who’s worked with brands like Instagram and Meta, to talk about the true collaborative nature of commercial filmmaking. Ryan opens up about pitching, building treatments, and the beautiful chaos of set life—from weather battles to camera transitions and creative compromises. He shares what it takes to win a commercial bid, how to communicate with actors and clients, and why not every project should demand your emotional depletion.


▶ Sources:

• Connect with Ryan Ovadia• https://ryanovadia.com/

• https://www.instagram.com/encyclovadia/

• madebybanter.com

• Instagram "More Cameras, More Fun"

• https://vimeo.com/840260144

• META @meta | @instagram

• Creative Program Manager: Amara Cusella

• Head Of Creative Growth: Sean Pryor


▶ About The Reframed Podcast:

“Reframed” is a filmmaker podcast that poses fresh and insightful questions to filmmakers. It offers a compelling look behind the scenes, providing listeners with a deeper understanding of the film industry and the creative minds that drive it.


▶ Find Inspiration with Frame Set:

•https://frameset.app/stills?utm_source=fs-oc&utm_medium=fs-youtube&utm_campaign=Nicholas+Jandora+Ep.+10+Reframed+Podcast

Oliver Millar “This Was Expensive”20 Apr 202501:18:44

▶ About This Episode:

What does it really take to light the face of an icon? In this episode of the Reframed podcast, Dylan Hahn sits down with cinematographer Oliver Millar to talk about crafting high-end commercial imagery—from giant lighting setups to delicate eye lights and buttery lens choices. Oliver opens up about working with directors like C Prinz, chasing emotion over perfection, and why the best images sometimes come from duct-taped lenses and a little bit of chaos.


▶ Sources:

• Connect with Oliver Millar• https://olivermillar.com/

• https://www.instagram.com/oli_millar/


▶ About The Reframed Podcast:“Reframed” is a filmmaker podcast that poses fresh and insightful questions to filmmakers. It offers a compelling look behind the scenes, providing listeners with a deeper understanding of the film industry and the creative minds that drive it.


▶ Find Inspiration with Frame Set:

• https://go.frameset.app/3RUz6Kf

Shooting A Series For Apple TV+ With Natalie Kingston05 May 202501:27:38

▶ About This Episode:

In this episode of the Reframed podcast, Dylan Hahn sits down with Natalie Kingston to unpack how she landed her first-ever TV series with Apple TV's "Black Bird" — and made Emmy history in the process. From lighting real prison locations to crafting subtle camera moves and stripped-down imagery, Natalie shares how she built a cohesive visual language across six episodes. She opens up about trusting her gut, finding the groove on a 93-day shoot, and how motherhood is shaping her next creative chapter.


▶ Sources:

• Connect with Natalie Kingston

• https://www.nataliekingston.com/• https://www.instagram.com/nataliekingston/

• Additional Footage by Brendan Leahy and CineStill Film


▶ About The Reframed Podcast:“Reframed” is a filmmaker podcast that poses fresh and insightful questions to filmmakers. It offers a compelling look behind the scenes, providing listeners with a deeper understanding of the film industry and the creative minds that drive it.


▶ Find Inspiration with Frame Set:

• https://go.frameset.app/3S9nJyt

How Brent Christy Shoots Westerns on a Budget22 May 202501:06:16

▶ About This Episode:

In this episode of the Reframed podcast, Dylan Hahn sits down with director and cinematographer Brent Christy, a filmmaker who’s made over a dozen feature films without ever calling Los Angeles home. Brent opens up about working with actors like Neil McDonough and Martin Kove, lighting big scenes on tight timelines, and falling in love with the process—chaos and all. From explosive stunts to natural window light, and from Western landscapes to quiet moments on set, this is a grounded and inspiring look at a filmmaker doing it his own way.


▶ Sources:

• Follow Brent Christy:

https://www.imdb.com/name/nm3636519/https://www.brentchristy.tv/  / brent.christy  

• Assistant editor: Henry Moonrod https://www.behance.net/henrycoonrod1


▶ About The Reframed Podcast:“Reframed” is a filmmaker podcast that poses fresh and insightful questions to filmmakers. It offers a compelling look behind the scenes, providing listeners with a deeper understanding of the film industry and the creative minds that drive it.


▶ Find Inspiration with Frame Set:

https://go.frameset.app/4kALMT7

Seeing in Slow Motion with Jonathan Bregel31 May 202501:08:06

▶ About This Episode:In this episode of the Reframed podcast, Dylan Hahn sits down with director Jonathan Bregel to talk about capturing moments that stick with you—whether it’s slow-motion cinematography, shooting unscripted chaos in far-off places, or finding inspiration in the most unlikely of locations. Jonathan opens up about chasing authentic images, navigating the realities of the commercial industry, and discovering the delicate balance between passion and burnout.▶ Sources:• Connect with Jonathan Bregel• https://www.instagram.com/jbregel/• https://jonathanbregel.com/• The Nourish Community:• https://jonathanbregel.com/coaching• https://www.instagram.com/thenourish.community/▶ About The Reframed Podcast:“Reframed” is a filmmaker podcast that poses fresh and insightful questions to filmmakers. It offers a compelling look behind the scenes, providing listeners with a deeper understanding of the film industry and the creative minds that drive it.▶ Find Inspiration with Frame Set:• https://go.frameset.app/3HwODOm

How Andy Woodward Made This22 Jun 202501:21:01

▶ About This Episode:

In this episode of the Reframed Podcast, Dylan Hahn sits down with director Andy Woodward to discuss his commercial for Lost Surfboards, “Mayhem”. They break down how Andy captured stunning underwater shots with no monitor, crafted a bedroom scene using only thrifted materials, and managed to create a cohesive visual style despite using a wide range of tools and techniques. It’s a focused look at instinct-driven filmmaking and the creative discipline behind a highly personal spec piece.


▶ Sources:

• Connect with Andy Woodward

https://andywoodwardphoto.com/

  / andywoodward  

• Watch Mayhem

https://vimeo.com/1079229723

• BTS by: Christian Habberstad


▶ About The Reframed Podcast:

“Reframed” is a filmmaker podcast that poses fresh and insightful questions to filmmakers. It offers a compelling look behind the scenes, providing listeners with a deeper understanding of the film industry and the creative minds that drive it.


▶ Find Inspiration with Frame Set:

https://go.frameset.app/44mU8Z3

Shooting Yungblud's Chaotic Music Video With Charlie Sarsfield 07 Jul 202501:41:38

▶ About This Episode:


In this episode of the Reframed Podcast, Dylan Hahn sits down with director Charlie Sarsfield to unpack the wild and energetic production behind Yungblud’s music video, Love Sick. Charlie talks about working with Dominic Richard Harrison, the creative chaos of the Yungblud team, and the precise technical work behind some of the video’s most iconic scenes—including a beer sliding down a pub bar via a custom double-dolly rig. They end up diving into the often-blurred line between creative inspiration and outright imitation.


▶ Sources:

• Connect with Charlie Sarsfield

• https://www.charliesarsfield.com/

• https://www.instagram.com/charlie.sarsfield

• Watch Love Sick

• https://www.youtube.com/watch?v=WfwUrz7s_Vg&list=RDWfwUrz7s_Vg&start_radio=1


▶ About The Reframed Podcast:

“Reframed” is a filmmaker podcast that poses fresh and insightful questions to filmmakers. It offers a compelling look behind the scenes, providing listeners with a deeper understanding of the film industry and the creative minds that drive it.


▶ Find Inspiration with Frame Set:

https://go.frameset.app/4nP0OHg

Directing a Cinema Icon With Alexis Gomez31 Jul 202500:57:29

▶ Find Inspiration and develop your ideas with Frame Set

https://go.frameset.app/4moEtif


▶ About This Episode:

In this episode of the Reframed Podcast, Dylan Hahn asks director Alexis Gomez what it’s like to direct a true icon of cinema, Adrien Brody. They talk about how tight the schedule was and how a single postcard became the emotional thread for an entire commercial. From subtle camera moves to sunlight and symbolism, Alexis breaks down how chaos, trust, and spontaneity led to something honest and cinematic.


▶ Sources:• Connect with Alexis Gomez

https://alexisgomez.co/project/kismet/

  / alexisgomez  

• Watch Kismet

https://vimeo.com/1066644254


▶ About The Reframed Podcast:

“Reframed” is a filmmaker podcast that poses fresh and insightful questions to filmmakers. It offers a compelling look behind the scenes, providing listeners with a deeper understanding of the film industry and the creative minds that drive it.

How They Got Away With This - Exclusive Breakdown With Scott Secco13 Aug 202501:02:35

▶ About This Episode:What’s the secret to staying creative in a niche you’ve nearly mastered?In this episode of the Reframed Podcast, Dylan Hahn sits down with filmmaker Scott Secco to break down his latest project, Deluge, a rain-soaked, slow-motion, camera-rigging masterclass in the world of mountain biking. Scott shares how he engineered jaw-dropping shots, from custom-built vertical drops through rain to rigging cameras to bikes in almost every way possible. He opens up about balancing creative risk with client work, the art of building a career in a niche, and why pushing limits sometimes means breaking a few rigs (and maybe a lens or two).▶ Sources:• Watch Deluge•    • DELUGE: A Freeride MTB Short | Outdoor Res...  • Connect with Scott Secco:• https://vimeo.com/seccohttps://www.scottsecco.com/▶ About The Reframed Podcast:“Reframed” is a filmmaker podcast that poses fresh and insightful questions to filmmakers. It offers a compelling look behind the scenes, providing listeners with a deeper understanding of the film industry and the creative minds that drive it.▶ Find Inspiration with Frame Set:• https://go.frameset.app/3UMIL7n

Shooting Sci Fi on a Budget - Dustin Lane07 Sep 202500:55:35

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/4m6ZOMq


▶ About This Episode:Cinematographer Dustin Lane and Dylan Hahn break down the making of Leon Vynehall's music video "Cruel Love". With just two days and a tight budget, Dustin shares how storyboards, practical rigs, and smart lighting pulled off a full-blown sci-fi world. They get into miniatures, VFX tricks, and what it’s like to balance passion projects with paying gigs—all while keeping the human side of filmmaking alive in the age of AI.


▶ Sources:

• Watch Cruel Love - Leon Vynehall

• https://www.youtube.com/watch?v=uVzq9g26RiI

• Connect with Dustin Lane:

• https://dustin-lane.com/

• https://www.instagram.com/dustinlane/


▶ About The Reframed Podcast:“Reframed” is a filmmaker podcast that poses fresh and insightful questions to filmmakers. It offers a compelling look behind the scenes, providing listeners with a deeper understanding of the film industry and the creative minds that drive it.

Building a Music Video Monster with Folkert Verdoorn03 Oct 202500:34:01

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/46Hm8q8


▶ About This Episode:Director Folkert Verdoorn and Dylan Hahn unpack the surreal medieval fairytale world he and co-director Simon Becks created for their recent music video for Cero Ismael. From wrangling extras to dragging a stunt performer through a cobblestone street, they break down how practical rigs, stock images, and just enough VFX made a massive world feel alive.


▶ Sources:• Watch DRIVING ROUND LOOKING FOR UNKNOWN

• https://www.youtube.com/watch?v=jWPB1QCqZXc

• Connect with Folkert Verdoorn

• https://folkertverdoorn.com/

• https://www.instagram.com/folkert.verdoorn/?hl=en


▶ About The Reframed Podcast:“Reframed” is a filmmaker podcast that poses fresh and insightful questions to filmmakers. It offers a compelling look behind the scenes, providing listeners with a deeper understanding of the film industry and the creative minds that drive it.

Why Jesse James McElroy Shoots it Twice20 Oct 202500:30:05

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/42J2KrY

▶ About This Episode:Director Jesse James McAvoy joins Dylan Hahn to break down one of the wildest, most choreographed commercials of the year. From building lifelike characters to orchestrating camera moves, Jesse reveals how meticulous pre-visualization, six weeks of prep, and a dash of chaos turned a two-day shoot into a full-blown cinematic fever dream.

▶ Sources:• Watch the Picklebet Commercial• https://www.jessejamesmcelroy.com/#/picklebet-pickle/• Connect with Jesse James McElroy• https://www.jessejamesmcelroy.com/• https://www.instagram.com/jj_mcelroy/

▶ About The Reframed Podcast:“Reframed” is a filmmaker podcast that poses fresh and insightful questions to filmmakers. It offers a compelling look behind the scenes, providing listeners with a deeper understanding of the film industry and the creative minds that drive it.

How to Shoot Your Passion Project for Free - Jack Fitzwilliam03 Nov 202500:41:08

▶ Find Inspiration and develop your ideas with Frame Set:

https://go.frameset.app/3LmUkAq


▶ About This Episode:

Director Jack Fitzwilliam joins Dylan Hahn to unpack his short film "A Journey - Tails From the Road" - a poetic travel piece born from a month-long journey across Central Asia. Jack breaks down how he and Jason transformed a brand-supported trip with Peak Design and Huckberry into something far deeper, and how embracing chaos, bribed cops, and broken cars can lead to the most honest kind of filmmaking. The conversation dives into color, camera choices, the ethics of using AI for storytelling, and what it means to chase authenticity in a world built on reference and replication.


▶ Sources:

• Watch "A Journey - Tails From the Road"

• https://youtu.be/y-HIbhDg5y4?si=eZLI_0m0Uz96czWE

• Follow Jack Fitzwilliam:

• https://www.instagram.com/fitzwander/

• https://www.jackfitzwilliam.com/

• Check out Eyecandy:

• https://eyecannndy.com/


▶ Credits:

Shot and Edited: Jack FitzWilliam @fitzwander

Creative Producer: Jason Siegel @jsiegelphotography

Colorist: Ashton Thomas @ashton.color

Sound mix: ADY.AUDIO @ady.audio


▶ About The ReFramed Podcast:“Reframed” is a filmmaker podcast that poses fresh and insightful questions to filmmakers. It offers a compelling look behind the scenes, providing listeners with a deeper understanding of the film industry and the creative minds that drive it.

The BEST Use of This Lens Yet?24 Nov 202500:43:38

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/49xMCh7


▶ About This Episode:Director Spencer McDonald joins Dylan Hahn to break down his AllTrails campaign — a six-day, three-state adventure shot almost entirely on a probe lens. Spencer shares how he and DP Mika Altskan ditched the typical commercial approach and embraced spontaneity, real friends, real hikes, and the weirdly magical POV a probe lens reveals when you just take it outside. They get into treatment building, improvisation, sound design, lens experiments, and how a laid-back shoot can still result in razor-sharp creative decisions.


▶ Sources:

• Watch the AllTrails “Feels” Commercial

• https://vimeo.com/1088484712

• Connect with Spencer McDonald:

• https://spence.world/about

• https://www.instagram.com/spenceymac/?hl=en

What a Winning Treatment Looks Like - Sterling Larose02 Dec 202500:38:48

▶ About This Episode:Director Sterling Larose joins Dylan Hahn to break down the making of Sawyer Hill’s music video "Eye for an Eye." Sterling walks through how he pulled off the snow dolly shot he always dreamed of, practical blood effects, fire elements, and the thorn-covered forest—all on a tight timeline with a tiny team. They talk treatments, problem-solving on set, and how practical builds and smart VFX can turn a small production into something that feels huge.▶ About The Reframed Podcast:“Reframed” is a filmmaker podcast that poses fresh and insightful questions to filmmakers. It offers a compelling look behind the scenes, providing listeners with a deeper understanding of the film industry and the creative minds that drive it.

Changing The Weather With Light (Jackson Tisi Commercial Breakdown)09 Dec 202501:00:14

▶ About This Episode:Director Jackson Tisi sits down with Dylan Hahn to break down the making of New Era’s "Weather It All" - an ambitious commercial that brings blizzards, heat waves, and full-on football grit inside a studio. Jackson shares how he and DP Zoë Simone-Yi built entire sets from scratch, from a handmade bar soaked in practical rain to a miniature football field lit like a living storm system. They get into snow chemistry, set design that feels like real locations, destructive practical gags, and how a tiny miscommunication in VFX turned into one of the spot’s most iconic moments. Along the way, Jackson opens up about pitching at a high level, collaborating with editors and composers like lifelong friends, and fighting to keep the creative process as playful as it was when he started.


▶ About The Reframed Podcast:“Reframed” is a filmmaker podcast that poses fresh and insightful questions to filmmakers. It offers a compelling look behind the scenes, providing listeners with a deeper understanding of the film industry and the creative minds that drive it.


▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/48r9zBx

Everything They Did to Make This GIANT McDonalds Commercial16 Dec 202500:28:46

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/3MA5C5b▶ About This Episode:Anytime you see a commercial this polished, it’s easy to forget how many invisible decisions went into every frame. In this episode of Reframed, Dylan Hahn sits down with director Nitram to unpack the making of his McDonald’s spot, a deceptively simple idea built on obsessive preparation, technical restraint, and creative confidence.

“Work Fast and Throw Everything At It” - Benedict Spense BSC Cinematography Breakdown22 Dec 202500:44:18

▶ Find Inspiration and develop your ideas with Frame Set:

https://go.frameset.app/3Y122n4


▶ About This Episode:

Dylan Hahn sits down with BSC cinematographer Ben Spence to unpack the craft behind Waitrose’s four-minute Christmas film - a rom-com-inspired commercial shaped by classic references and real-world constraints. They break down camera and lens choices (Alexa 35, Zeiss Supreme Primes), using diffusion, backlight, and warm-cool color contrast to create emotional texture, plus practical techniques like shooting dusk in daylight with CTB, building soft moonlight from oversized inflatable LEDs, and lighting for three cameras at once. The conversation also touches on fast schedules, VFX support, evolving viewing habits, and why creative compromise is often what keeps the work sharp.

Why Directors Do Things The Hard Way13 Jan 202600:45:11

▶ Find Inspiration and develop your ideas with Frame Set:

https://go.frameset.app/49EJ9vB


▶ About This Episode:Director Zee Ntuli joins Dylan Hahn to break down his visually hypnotic commercial for Audemars Piguet. They unpack why the project was treated like a visual palindrome, how analog philosophy guided every creative decision, and what it really took to shoot a dancer suspended over a corrosive salt lake. Zee walks through the balance of real-world capture and heavy VFX, the collaboration with the production company Monumental, and the importance of creating space on set for intuition, emotion, and play.

What Makes Loris Russier's Commercials Look So Good?20 Jan 202600:59:02

▶ About This Episode:

In this episode of The Reframed Podcast, Dylan Hahn sits down with director Loris Russier to break down Sound Elevated, his ambitious commercial film for Bang & Olufsen celebrating 100 years of the brand. Loris walks through how the project was engineered from the ground up, from pre-cut animatics and era-specific set design to practical effects blended seamlessly with VFX. They dig into rotating floors, real grass and livestock on set, wire rigs, lighting for post, and why owning the edit changes how you direct. A precise, behind-the-scenes look at how taste, preparation, and total creative control come together at the highest level.

Pressure Testing The Fujifilm GFX Eterna 55 With Oren Soffer28 Jan 202601:21:56

▶ Find Inspiration and develop your ideas with Frame Set:

https://go.frameset.app/4q1EJoA


▶ About This Episode:

Cinematographer Oren Soffer joins Dylan Hahn to break down the first narrative project shot on Fujifilm’s new GFX Eterna 55. Instead of showcasing the camera's abilities in ideal conditions, the team embraced harsh light, tight spaces, minimal crew, and a production pipeline designed to truly stress-test the camera. They dive into large sensor techniques, lens coverage, mixing spherical and anamorphic formats, shaping light through subtraction, and how a 70mm close-up can feel both intimate and epic. Along the way, Oren shares his philosophy on lens testing, working fast without losing control, and why, despite all the tech, cameras themselves might be the most overrated part of filmmaking.

Making an Irresistible Apple Commercial with DP Morgan Spencer05 Feb 202600:33:18

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/4q1EJoA▶ About This Episode:Cinematographer Morgan Spencer joins Dylan Hahn to break down the making of a high-concept commercial built around Apple Vision Pro, Formula One, and Boss Clothing. They dive into lighting a minimal set for maximum scale, balancing CG with in-camera effects, and designing custom tools to create motion, texture, and intensity. From phantom slow-motion experiments to analog video feedback loops, this episode is a look at how intentional technical choices can turn a small shoot into something bigger.

A$AP Rocky’s Wildest Music Video Yet?18 Feb 202600:49:50

▶ Find Inspiration and develop your ideas with Frame Set:

https://go.frameset.app/4cAPriN

▶ About This Episode:

Directors Folkert Verdoorn and Simon Becks join Dylan Hahn to break down the chaotic, cartoon-fueled world of A$AP Rocky’s “PUNK ROCKY” music video. From fake suburban backlots and prosthetic eyes that sing, to breaking windows and car crashes they unpack collaborating with Rocky as a third director, casting wildly exaggerated characters (including Winona Ryder), pulling off ambitious long takes under pressure, all in the pursuit of building a fully realized world that runs on its own strange logic.

Shooting a $10k Commercial on an Xbox Kinect21 Feb 202600:26:03

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/4704rTG

▶ About This Episode:DP Mason Charles joins Dylan Hahn to break down how he and director Nick Nelson built a surreal, black-and-white fever dream around an unexpected tool: an Xbox Kinect. The depth-scan “nanoparticle” look became the backbone of the project, layered with black-void builds, 3fps Alexa textures, drone-mounted lighting, underwater housings, and tightly integrated VFX. They talk experimentation, collaboration, and what it feels like to step into the title of cinematographer while still early in the journey, chasing bold ideas and sharpening your voice with every project.

Salomon Ligthelm's Super Bowl Commercial 03 Mar 202600:48:32

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/3N30Du9▶ About This Episode:Director Salomon Ligthelm joins Dylan Hahn to break down his Super Bowl campaign for He Gets Us — and the 64-page treatment that won him the job. Solomon shares how he approached five distinct films in one ambitious shoot, discovered the campaign’s linchpin in vintage consumerist audio, and built clear creative rule sets to navigate scale, faith, excess, and restraint. It’s a conversation about protecting set culture, analog craft in an AI world, and why cool imagery isn’t enough if it doesn’t move you.

What Enabled This Ridiculous Shot - Rowan Biddiscombe09 Mar 202600:36:04

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▶ About This Episode:Cinematographer Rowan Biddiscombe and Dylan Hahn break down the viral shot from his latest commercial for Ardbeg Whiskey. They reveal the unconventional lens, Steadicam work, and blend of practical effects and VFX that brought the image to life. Rowan shares how the team tackled shooting in remote natural locations with a small crew, the meticulous prep behind technically ambitious shots, and the tiny details filmmakers obsess over but audiences rarely notice. It’s a conversation about craft, problem solving, and why showing the real process behind an image matters more than ever in an era where viewers increasingly assume everything is AI.

How to Shoot for The North Face17 Mar 202600:44:03

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/478c22O▶ About This Episode:Cinematographer Patrick Pickler joins Dylan Hahn to break down his North Face commercial, shot high up in the mountains on glaciers near France. They go shot-by-shot through the film, explaining what was actually filmed on location versus what was built later in a studio. Patrick shares how they carried full camera setups up the mountain, shot on 35mm in extreme weather, and used tools like thermal cameras, miniatures, and motion control to pull off specific shots, all in pursuit of images that could only exist somewhere between the real world and something imagined.

How Cinematographers Light for Black and White - Cyan Mariani24 Mar 202600:43:08

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/4c1YKHR▶ About This Episode:Cinematographer Cyan Mariani joins Dylan Hahn to break down the bold black-and-white music video that’s been gaining attention online. Cyan shares how he created striking contrast with minimal lighting setups, balanced hard and soft sources through a single window, and unified footage from four different cameras using film scans. They also get into working fast with limited resources, adapting when locations fell through, and how constraints helped shape the final look of the piece.

Creating a Video Game World in Real Life with Oscar Hudson01 Apr 202600:49:31

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/4v2Bn8H▶ About This Episode:Director Oscar Hudson joins Dylan Hahn to break down his Coinbase campaign created for the Oscars, a project that builds a believable video game world almost entirely through practical techniques. Oscar explains how the team translated digital logic into physical design using printed textures, flattened costumes, miniature environments, and carefully controlled camera movement to create an uncanny game-like reality in camera. They discuss the isometric camera language, materials testing process, choreography inspired by NPC movement, and how simple physical solutions helped achieve complex visual ideas without relying heavily on CG.

How Scott Secco Makes Small Budgets Look High-End10 Apr 202600:31:56

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/4cg6MMh


▶ About This Episode:

Director Scott Sacco joins Dylan Hahn to break down his Outdoor Research film Moments, a five-day shoot across British Columbia built with small crews, lightweight rigs, and a practical approach to getting cinematic images in remote locations. Scott shares how he balances directing, shooting, and editing his own work, how improvised rigs help create dynamic shots, and why flexibility in the field often leads to stronger ideas. They talk ultrawide lenses, POV camera setups, location strategy, shaping natural performances, and the ongoing challenge of making resourceful productions feel bigger than they are.

How Morgan Le Faucheur Shot This on an iPhone16 Apr 202600:45:22

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/3ODQSU9▶ About This Episode:Director Morgan Le Faucheur joins Dylan Hahn to break down his cycling campaign and the detailed process behind creating a high-end commercial look with limited resources. Morgan explains how he developed the treatment, pitched the idea in person, and used a combination of moto crane, drone, handheld camera, and practical lighting to build a strong black and white visual language. They discuss multiplying riders with subtle VFX, mixing stabilized and imperfect movement to preserve energy, and even capturing product shots using an iPhone with the Blackmagic app. The conversation also explores the balance between craft and new tools like AI, and why strong ideas still matter most when trying to stand out as an independent filmmaker.

How Young Replicant Shoots Music Videos25 Apr 202600:56:03

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/4tywEKA▶ About This Episode:Director Alex Takacs returns to break down his music video Brush Me Like a Horse, a simple but striking concept built around a man running on a treadmill over a cliff. Alex shares how the idea expanded into a full world through production design, performance, and careful visual choices. They get into the realities of the shoot, including difficult locations, rattlesnakes on set, a broken treadmill, corrupted footage, and a last minute pickup shot that brought the piece together. It is a conversation about problem solving, trusting your instincts, and finding a way to finish the project when things go wrong.

A Student Film That Looks Like a High End Commercial - Leon Liehr30 Apr 202600:53:20

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/3QFEmUS▶ About This Episode:Director Leon Liehr joins Dylan Hahn to break down a spec commercial featuring Headspace that was made as a student project. Leon shares how a small team used location choices, practical effects, and VFX to create the illusion of ceilings closing in, all within a three-day shoot. They talk through previs, lighting strategy, in-camera solutions, and the process of aligning a spec piece closely enough to a real brand that it gets their attention.

Watch Simon Becks Directing in “Extreme Conditions”08 May 202600:37:10

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/3RbjW6d▶ About This Episode:Director Simon Becks joins Dylan Hahn to break down a surreal Iceland-shot music video about a man stranded in a frozen wasteland who falls in love with a snow woman. Alongside co-director Folkert Verdoorn, Simon shares how the team turned a strange one-line concept into a massive practical shoot involving glaciers, handmade sleds, puppeteered snow creatures, and brutal conditions across Iceland. They get into worldbuilding, production design, collaboration, and the challenge of balancing emotional storytelling with a playful, cinematic visual style.

Shoot it in Post? Music Video Breakdown with Rupert Höller29 Dec 202500:34:48

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/4qh6WsJ▶ About This EpisodeDirector Rupert Höller joins Dylan Hahn to break down his striking, high-contrast music video " Modern Times" for MIKA. It was a meticulously planned yet playful project built entirely inside a single studio. Rupert walks through how references like Charlie Chaplin, graphic minimalism, and mechanical repetition shaped the concept, and why he pushed to build as much as possible in-camera instead of relying on CG. From forced-perspective illusions and modular set pieces to lighting cues discovered by accident in post, this episode is a deep dive into how precision, intuition, and trust in the process can coexist on a high-pressure shoot.

Why Willem Dafoe Said Yes to This (Full Breakdown)10 Nov 202500:41:57

Director Vasilis Katsoupis joins Dylan Hahn to break down his music video for GAMMAGAMMA starring Willem Dafoe. Known for his full length feature film "Inside", Vasilis shares what it's really like working with Willem, and what the process was for bringing him on to this humble project.


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Watch GAMMAGAMMA - Avrio Vradyhttps://www.youtube.com/watch?v=fYSh1yIxjtw


Watch Off Camera with Sam Joneshttps://www.youtube.com/@theoffcamerashow/videos

Directing a Comedy Commercial With Rick Darge17 May 202600:51:44

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https://go.frameset.app/3PajnJv


▶ About This Episode: Director Rick Darge joins Dylan Hahn to break down his wildly absurd Popeyes “Chicken Chicken Chicken” campaign. It's a musical commercial built around one word, one weird idea, and a ton of meticulous prep. Rick walks through the entire process of directing a big budget commercial, from casting actors who can sing, navigating UK food advertising laws to solving VFX problems on the fly and keeping a set calm under pressure. They get into comedy theory, agency collaboration, lens choices, actor auditions, production company culture, and why the best comedy commercial work often comes from committing fully to one strange idea.

How Shapxo Pulls Off Impossible VFX Shots24 May 202600:51:07

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/4fCE3V1▶ About This Episode:Director and Abyss Digital founder Shapxo joins Dylan Hahn to break down how some of his most insane VFX shots actually get made. From Unreal Engine previs and robotic camera systems to CG avatars, seamless eye transitions, and LED volume stages, they dig into the real process behind modern VFX work. They also talk about AI, filmmaking culture, creative collaboration, and why some of the best ideas still come from grabbing your friends and making something with almost no money.

How They Made This - Olivia Rodrigo’s Low-Fi Music Video09 Jun 202600:33:43

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/3S0f30i▶ About This Episode:Cinematographer Todd Banhazl joins Dylan Hahn to break down Olivia Rodrigo's "Drop Dead" music video, a project shot entirely on vintage BetaCam, VHS, and MiniDV cameras. Todd shares why the team wasn't chasing nostalgia, but the unique beauty these formats bring to faces, movement, and atmosphere. They discuss preserving interlaced motion, lighting for low-resolution cameras, filming at Versailles with director Petra Collins, the resurgence of lo-fi imagery, and why the industry's pursuit of realism may have gone too far.

How Adam Bentel “Atmosphere-Maxxed” This KFC Commercial02 Jun 202601:06:47

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/4o2SN1D▶ About This Episode:DP Adam Bentel joins Dylan Hahn to break down KFC’s “Eat the Rules” campaign, directed by Zee Ntuli. Adam shares how the team turned a single abandoned community center into a surreal party world using practical effects, lasers, dancers, mirrors, confetti, and a lot of experimentation. They get into collaborative scouting, shooting at 250fps on the Alexa 35, building atmosphere with practical effects, lens choices, and how giving talented people room to play led to some of the spot’s most memorable moments.

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