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TitlePub. DateDuration
125: You Can Build a New You (Part 3 of 3) : Reframe18 Feb 202600:11:37

You can only go as far as who you are today.

That might feel limiting… unless you remember this:

You're not stuck with who you are today.

In this final episode of the 3-part Narrative Identity series, I walk you through Step 3: Reframe — the intentional rebuilding of your narrative identity so you can expand what's possible for you and your team.

Because you don't create from strategy alone.
You create from identity.

This episode builds on:

  • Reframe to Create Episode 123 – Reveal

  • Reframe to Create Episode 124 – Reclaim

  • And earlier identity foundations in Reframe to Create Episode 122 and Reframe to Create Episode 31

In this episode, I share:

• Why you cannot skip the process and jump straight to slogans
• The difference between identity work and strategy work
• The powerful rallying phrase your team must define:
We are… We believe… We belong to…
• The bonus clarity statement:
We do… so that… the people we serve can…

When your narrative identity is clear, alignment increases, shadow narratives lose power, and innovation gains momentum.

You are not limited by who you are today.
You can build a new you.
And your team can too.

Ready to reveal, reclaim, and reframe your narrative identity?

Email me at joy@reframetocreate.com with the subject line: Narrative Identity

It's time to reframe to create.

 

Referenced Episodes

 

Reframe to Create Episode 124 -  If You Won't Choose, The Choice Will Be Made For You (Part 2 of 3): Reclaim 

Reframe to Create Episode 123 - What You Won't Look at Will Kill You (Part 1 of 3): Reveal 

Reframe to Create Episode 122 - It All Starts With and Goes Back to Who You Are 

Reframe to Create Episode 31 - You Can Only Go As Far As You Are

 

About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations.  Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy.  This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future.  It is this commitment to creating that has shaped Joy's coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.  


Follow Joy on LinkedIn  - https://www.linkedin.com/in/joy-spencer/

124: If You Won't Choose, the Choice Will Be Made For You (Part 2 of 3) : Reclaim04 Feb 202600:13:44

 

In Episode 123, we talked about Reveal—the courage it takes to finally look at what's already shaping your behavior, your decisions, and your results.

Today, we move into Part 2: Reclaim.

Because once you can see your narrative identity, you don't get to stay neutral anymore.
 

Not choosing… is still choosing.

And that choice always comes with consequences.

In this episode, I explore why reclaiming your narrative identity is fundamentally about making intentional choices—especially as teams and organizations that want to create something new, meaningful, and lasting.

In this episode, we explore:
  • Why avoiding a decision doesn't protect you from consequences—it guarantees them

  • How passive choices quietly shape team culture and outcomes

  • What it really means to reclaim your narrative identity (hint: it's not about keeping everything)

  • Why teams that don't choose their narrative identity end up being driven by shadow identities

  • How unspoken assumptions sabotage alignment, strategy, and innovation

    Why narrative identity work must be done together and out loud

In Episode 125, which is the final episode of this 3-part series, I'll walk you through Reframe—the step where you intentionally reconstruct a new narrative identity that sets you up to create and innovate in power.

Reveal shows you what's there.
Reclaim helps you choose what stays.
Reframe is where the future gets built.

Are you ready to do this work now? 

If you're ready to reclaim your creating power and help your team reveal, reclaim, and reframe its narrative identity, email me at:

📩 joy@reframetocreate.com
Subject: Narrative Identity

Let's build the narrative identity that can actually support the impact you're here to create.

 

Referenced Episodes

Reframe to Create Episode 123 - What You Won't Look at Will Kill You (Part 1 of 3): Reveal 

Reframe to Create Episode 122 - It All Starts With and Goes Back to Who You Are 

Reframe to Create Episode 31 - You Can Only Go As Far As You Are

About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations.  Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy.  This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future.  It is this commitment to creating that has shaped Joy's coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.  


Follow Joy on LinkedIn  - https://www.linkedin.com/in/joy-spencer/

115: From Gift to Impact with the Mindful Business Paradigm (R) | Travis Lee Howard01 Oct 202500:38:54

What if your business, team, or even your personal work rhythm could actually grow because of friction — not in spite of it?

That's the question we dig into with today's guest, Travis Lee Howard, as he shares his powerful framework called the Mindful Business Paradigm (MVP). 

This isn't just another business model — it's a way to diagnose where things are off, whether you're a leader, creator, or changemaker trying to do mission-minded work that actually matters.

Travis breaks down the four-part paradigm — Self → Customer → Machine → Team — and helps us understand how misalignment between any of these areas can derail your impact. 

But with the right questions and reframes, you can find your way back to clarity, connection, and creativity.

🔑 In this episode, you'll learn:
  • How to use friction as your best diagnostic tool

  • The real reason your systems or team might be struggling (hint: it's probably not the tools)

  • How non-founders and employees can use this to find their place and amplify their impact

  • Why your most powerful leadership move is to speak your inarguable truths

🧠 One Big Reframe

"When things break down, don't panic — diagnose. Are you out of sync with yourself, your customer, the machine, or the team?"

💡 Whether you're a:
  • Business leader growing your company

  • Employee searching for purpose and alignment

  • Consultant designing better systems

  • Or creative finding your path back to meaningful work...

This episode is your invitation to pause, realign, and reimagine how your work flows from gift to impact.

🔗 Resources & Links

 

About my guest: 

 

Travis Lee Howard's career is a remarkable blend of entrepreneurship, leadership, and mindful management. From his early days in technology and law to his pioneering work in the cannabis industry and his current role as a coach and consultant, Travis's journey is marked by continuous growth and impactful contributions. His dedication to fostering innovation, compassion, and strategic excellence makes him a standout figure in the modern business landscape.

With over 20 years of entrepreneurial leadership experience, Travis coaches potential founders and entrepreneurs to reach their full potential through a simple paradigm. In teaching the mindful management pillars he works with his clients to tackle self, customer, machine, and team in a manner that aligns and inspires.  

 

Contact Travis: https://www.linkedin.com/in/travisleehoward/

 

Reference Episodes

 

Reframe to Create Episode 97 - Are you the Gift or the Gift-Giver | Travis Lee Howard 

 

About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations.  Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy.  This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future.  It is this commitment to creating that has shaped Joy's coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.  

Follow Joy on LinkedIn  - https://www.linkedin.com/in/joy-spencer/

 

025: Commitment [Part 1] 5Cs of a Creating Maven05 Jan 202200:16:12

 

A New Year often brings lots of talk about making commitments to new resolutions. 

 

But our current view of commitment isn't serving us.  

 

At all.  

 

It's got us blasting up like rockets and fizzling out way before the finish line.  

 

In this episode, you'll get a reframe on commitment that'll help you stay the course of your creating journey.  

 

This episode kicks off a 5-part series on the 5Cs of a Creating Maven.  These are the 5 key characteristics you'll need in order to truly embrace the identity of a person who is creating with their gifts and getting paid for it.  

 

About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations.  Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy.  This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future.  It is this commitment to creating that has shaped Joy's coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.  

 

Follow Joy on LinkedIn  - https://www.linkedin.com/in/joy-spencer/

024: End the Year with a Big Fat No22 Dec 202100:22:25

 

It's time to drop the dead weight!

 

As we approach 2022, you may be plotting and planning about all the new things you're going to do and add in the new year.  

 

But a new year is not just about adding things.

 

It's also about all the things you need to stop, say no to, and leave behind.  

 

In this episode, I share five of the most important things you need to leave behind in 2021 in order to truly step into your full power as a creating maven in 2022. 

About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations.  Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy.  This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future.  It is this commitment to creating that has shaped Joy's coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.  

 

Follow Joy on LinkedIn  - https://www.linkedin.com/in/joy-spencer/

023: Your Yes is Your Fuel08 Dec 202100:15:21

 

What would happen to your engine if you put the wrong fuel in your tank? 

 

I think you know it'd be a complete disaster!

 

We know how important getting the right fuel is when it comes to our cars but it seems we lose sight of this when it comes to our lives. 

 

In this episode you'll learn:

 

  • How what you say yes to is your daily fuel by default
  • The best fuel for your life if you're going to be a true creating maven
  • A practice to get the right fuel in your life on a daily basis 

 

It's time to say yes to the right fuel! 

 

About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations.  Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy.  This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future.  It is this commitment to creating that has shaped Joy's coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.  

 

Follow Joy on LinkedIn  - https://www.linkedin.com/in/joy-spencer/

022: How to be Indistractable in Chaos24 Nov 202100:23:41

 

What do you do when things have become chaotic on the job?  

 

Do you try to leverage the mayhem to your benefit?  

 

Do you try to dominate and bring things under control so you can stop the madness? 

 

If you're a creating maven there's only one thing for you to do.

 

You've got to become indistractable.

 

But how?  

 

In this episode, I share three steps to take in order to become indistractable in the midst of any messiness that pops up around you.  

 

Because the world needs you to focus on creating the beautiful things and experiences you were born to create, and not battling the latest drama that's floating around the office.  

 

About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations.  Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy.  This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future.  It is this commitment to creating that has shaped Joy's coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.  

 

Follow Joy on LinkedIn  - https://www.linkedin.com/in/joy-spencer/

 

021: How to Stay Committed to an Imperfect Creating Journey | Nana Ekua Brew-Hammond10 Nov 202100:31:21

 

Have you ever wanted to give up because you questioned if all the effort you've put into creating was worth it at all? 

My guest knows all about this and shows us how to remain committed to creating, despite the challenges along the way.

In this episode, author Nana Ekua Brew-Hammond teases nuggets of gold from the toughest lessons she learned not just before but also after the debut of her novel "Powder Necklace".  

Lessons like: 

  • Accepting that there's never going to be a perfect set of circumstances to make creating easier 
  • Learning to follow your creative spark even if it switches gears
  • Knowing when something you've created has missed its time. 
  • Embracing the new parts of yourself you'll discover on your creating journey.
  • Realizing that decision points don't just come once. They come again and again.  
  • Seeing that creating isn't an easy road that gets easier. It's not even a hard road that will get easier. It's often a hard road that gets harder.  Even so. Keep going.  It's still worth it. 

 

Even if you've never felt like you had "a book inside you waiting to come out" there's so much you're going to learn from this episode about committing to a creating journey that's windy, twisty, and gloriously imperfect!

If you've never read Nana Ekua Brew-Hammond's debut novel "Powder Necklace" then you're missing out and need to "run not walk" to grab your copy! 

Learn more about what Nana is doing next by visiting: www.nanabrewhammond.com 

 

My Guest:  Nana Ekua Brew-Hammond is an American-Ghanaian writer of novels, short stories, and a poet. In 2014 she was chosen as one of 39 of Sub-Saharan Africa's most promising writers under the age of 40, showcased in the Africa39 project. Nana has been featured on MSNBC, NY1, SaharaTV, ARISE TV and has been published in Ebony Magazine. Her writing has also appeared in New Daughters of Africa: An International Anthology of Writing by Women of African Descent, Everyday People: The Color of Life-A Short Story Anthology, African Writing, Los Angeles Review of Books, Sunday Salon, and the short story collection, Women's Work. Coming up next from Nana is a new novel, a children's picture book, and a short story in the anthology Accra Noir. 

About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations.  Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy.  This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future.  It is this commitment to creating that has shaped Joy's coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.  

 

Follow Joy on LinkedIn  - https://www.linkedin.com/in/joy-spencer/

020: Why Your Boundaries Game is Weak (and How to Get a Strong One)27 Oct 202100:14:09

 

Did you know that boundaries aren't about saying no?

 

What?!!

 

If boundaries aren't about saying no then what're they about? 

 

And how can knowing this help you get the life you want? 

 

That's what we'll get into during this episode so that you can get a strong boundaries game because like most folks I bet your boundaries game is weak!

 

It's the reason you keep finding yourself in things that you never planned or promised yourself you wouldn't get sucked into.

 

It's the reason your plate always feels full of other people's agenda and never your own priority.  

 

Do you even know what your priority is anymore? 

 

Let's stop the madness so you can get your life back and create the things that are most important to you!

 

About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations.  Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy.  This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future.  It is this commitment to creating that has shaped Joy's coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.  

 

Follow Joy on LinkedIn  - https://www.linkedin.com/in/joy-spencer/

 

019: The secret to job satisfaction. It's not what you think.13 Oct 202100:24:25

 

What if I told you that there are people out there who are experiencing job satisfaction, right now? 

 

They don't dread Mondays and they don't anticipate Fridays.

 

Can you believe that? 

 

They are a rare breed but I think it's time that came to an end.

 

It's possible for this to be the norm for you too!   

 

That's why I'm going to share their secret so that you can also experience fulfillment in your work right now. 

 

In today's episode, you'll learn:

 

  • Why you don't need to find your dream job  
  • The most important thing you need to ask before you go to a new job 
  • Two things I do not and two that I do recommend in order for you to set yourself apart in your 9-to-5 
  • 4 steps to create and own something of your own on your job 

 

About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations.  Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy.  This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future.  It is this commitment to creating that has shaped Joy's coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.  

 

Follow Joy on LinkedIn  - https://www.linkedin.com/in/joy-spencer/

 

018: 3 Ways You're Destroying Your Purpose and How to Stop29 Sep 202100:20:23
 

Have you ever known that something wasn't for you but you still walked down that path anyway?

 

You probably learned the hard way that this habit wrecks your ability to know and be about your purpose.  

 

Isn't it time you stopped doing that? 

 

In this episode, you'll learn: 

 

  • The danger of going after good things that are not for you 
  • Why "living purposefully" is a more useful concept than "finding your purpose" 
  • How the popular understanding of success, competition, and achievement can get you off track of living purposefully 
  • Where to focus your attention so you can get back on track and live purposefully 

 

About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations.  Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy.  This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future.  It is this commitment to creating that has shaped Joy's coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.  

 

Follow Joy on LinkedIn  - https://www.linkedin.com/in/joy-spencer/

017: The Hidden Power of Deprivation | Efua Opoku15 Sep 202100:34:15
 

Don't you just love surprises?!

 

I know I do. 

 

My business accountability partner, Efua Opoku, and I tried something recently that was meant to help us create more. Instead, we came out with more than we bargained for!

 

In this episode, you'll learn about: 

 

  • What an Input Deprivation Week challenge is and why it may be the best thing to help you create more 
  • Additional surprise benefits beyond creating more that you can get from trying this challenge 
  • The importance of having an accountability partner on your creating journey 

 

My Guest: Efua Opoku owns Opoku Empire, a boutique event management company that exists to bring to life the dreams of their customers by showcasing creativity through unforgettable signature events including, but not limited to community, small business, corporate and private events.  They focus on removing the stress of planning events while using their client's creative ideas combined with their years of experience to deliver a final result that is a reflection of their client's vision. 

 

Connect with Efua Opoku : www.opokuempire.com 

 

Follow on Efua on Instagram: @opokuempire 

 

About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations.  Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy.  This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future.  It is this commitment to creating that has shaped Joy's coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.  

 

Follow Joy on LinkedIn  - https://www.linkedin.com/in/joy-spencer/

016: You Don't Have Time to Procrastinate01 Sep 202100:12:36

 

Have you convinced yourself that you can get to creating with your gifts some other day or at some better time in your life? 

 

How long have you been kicking this can down the road? 

 

You probably think it's no big deal right? 

 

Wrong! 

 

In this episode, you'll learn: 

 

  • Why you procrastinate on creating 
  • The terrible cost and lesson you're teaching yourself when you do this
  • Two questions you need to ask yourself in order to quit procrastinating for good 

 

It's time to kick this habit for good so you can bring forth the beautiful things and experiences you were born to create.  This episode will give you the tools you need to do it.  

 

About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations.  Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy.  This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future.  It is this commitment to creating that has shaped Joy's coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.  

 

Follow Joy on LinkedIn  - https://www.linkedin.com/in/joy-spencer/

114: Get Comfortable with Storytelling (4 Reframes that Unlock Your Voice)17 Sep 202500:16:24

 

You already know story matters.

However, a few subtle hang-ups may still be holding you back. 

In this episode, I reframe four common storytelling mistakes so you can get comfortable, get practicing, and get your stories working for you.

  • Practice over theory: Storytelling is a verb. Shift the ratio from "one more book/framework" to actual reps.

  • You don't have one story: You have many. Build a Story Bank and match moments to context and audience.

  • Personal ≠ private: Tell human, lived stories (with appropriate vulnerability) without oversharing.

  • Process > product: Storytelling changes the storyteller too. Transformation happens while you craft and share, not only when you deliver.

If after listening to this episode you feel ready to get restoried or prep a stage-ready story, then I want to hear from you! 

Explore packages: https://reframetocreate.com/restoried • Email: joy@reframetocreate.com

 

Mentioned in this Episode: 

 

 

About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations.  Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy.  This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future.  It is this commitment to creating that has shaped Joy's coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.  

Follow Joy on LinkedIn  - https://www.linkedin.com/in/joy-spencer

 

015: How to Create with a Busy Life | Chidimma Jones-Mubima18 Aug 202100:54:46
 

How can you create anything when your life is overflowing with family and life obligations? 

This is the question my guest Chidimma Jones-Mubima kept asking and which led me to stage a creating intervention.  I've known Chidi for years and she's a professional, just like you, with a deep desire to create in the midst of a life that can feel overwhelming in its constant demands.  

In this episode, we take on this challenge as I coach her through the necessary steps to establish her own creative hygiene practice.  

Listen in for some of these key takeaways: 

  • There is no perfect time to create so you might as well create now
  • Routines may or may not help you
  • Consistency rather than perfection
  • Focus on building the identity before you focus on results 
  • Get it in where you can get it 
  • When all else fails just stop, drop, and create

My guest: Chidimma Jones-Mubima has over 19 years of progressive experience in higher education, and last year, made a career pivot to Learning and Development.  Currently, she is a Training Specialist at Heartland Alliance in Chicago, where she develops staff through strategic, meaningful and relevant learning opportunities. 

Chidimma is currently pursuing an MBA in Global Supply Management and Entrepreneurship from DeVry University.  She has a Master's in International Educational Development from Teachers College, Columbia University and a Master's in Intercultural Communication from the University of Pennsylvania. Her undergraduate degree from the University of Virginia is in French Language and Literature, with a minor in Spanish.  

Chidimma was born in Sierra Leone, spent four years of her childhood in Côte d'Ivoire, before moving to the United States as a teenager. She currently resides in the Chicagoland area with her husband and their two children. In her free time, she reads, writes, designs, travels, and spends time with her family.

Connect with Chidimma on LinkedIn - https://www.linkedin.com/in/cagwujones/

 

014: Developing Your Story Brand04 Aug 202100:31:29

I recently got back from a girls' trip to Dakar, Senegal that completely re-energized me.  

 

What was it that made this vacation so amazing? 

 

Was it the spa, the food, or the shopping? 

 

It was definitely all of these things and much more.  

 

But one thing stood out.  

 

Our conversations showed me one specific and important lesson about the power and significance of storytelling. 

 

In this episode, I share what that important lesson was and why it matters for you on your creating journey.  I also share the 8 key elements you need as you begin to craft your own story.

Everyone has a story that shows the world who you are and what you have to offer. So it's time you learn how to tell yours!

 

About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations.  Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy.  This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future.  It is this commitment to creating that has shaped Joy's coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.  

 

Follow Joy on LinkedIn  - https://www.linkedin.com/in/joy-spencer/

 

Resources: 

 

Speaking Your Brand, Episode 194 - How to Structure a Movement-Making Speech using your Story https://www.speakingyourbrand.com/how-to-structure-a-movement-making-speech-using-your-story-joy-spencer-podcast-194/

 

Public Narrative Leadership Training with CoInnovate Consulting - https://coinnovateconsulting.com/leadership-training

Contact: Sandy Dang - https://www.linkedin.com/in/sandyhoadang/

and Nizar Farsakh - https://www.linkedin.com/in/nizarfarsakh/

 

Public Narrative: Online Course with Marshall Ganz - https://commonslibrary.org/public-narrative-curriculum/?gclid=CjwKCAjw0qOIBhBhEiwAyvVcf4lGnldgf_TbV2V6_6LfSzYVb23ZW7pLN8jcsIqNYSrfV2Knfn7V9xoCIl4QAvD_BwE

 

 

013: Developing Your Signature Creation21 Jul 202100:27:14

Know what keeps you going back to your favorite restaurant?

 

Let me give you a clue. It's not the glossy menu. 

 

If you said "The amazing food and the wonderful experience I get every time" you'd be right!

 

As the saying goes "The proof of the pudding is in the eating" and this is the same idea you need to bring to your work and how what you CREATE can be the evidence of all the other amazing things you have to offer.  

 

This episode is about your Signature Creation and why it's important to have one.  I also take you through the 4 types of Signature Creation you can develop to make a unique contribution that is your own and that will help you get paid to be yourself.  

 

It's time to get those ideas flowing and move forward into tangible creating action! 



About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations.  Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy.  This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future.  It is this commitment to creating that has shaped Joy's coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.  

 

Follow Joy on LinkedIn  - https://www.linkedin.com/in/joy-spencer/

012: The Reinvention Process | Phil Pinto07 Jul 202100:42:03

Sometimes, even when things are good you can still feel like you need a change.     What's that all about and what can you do with it? 

 

In this episode, my guest Phil Pinto takes us on a fascinating exploration of how his journey from a 26-year career in the military to being a coach entrepreneur cracked open this question and taught him powerful lessons on the reinvention process. 

 

From him, we'll learn all the things we need to do in order to also reinvent ourselves and be equipped with the tools to tackle monster challenges like Imposter Syndrome that will pop up along the way.  

 

Phil challenges our understanding of marketing and gives us a deeper understanding of its importance even to professionals on a career path.  

 

We'll also learn the one thing that once he got it gave him the confidence that he needed to really step into his new identity.  

 

You don't want to miss this episode that's going to help guide you on your own reinvention journey!

 

Contact Phil:

Email: Phil@PintoLeadershipSolutions.com

Web: www.PintoLeadershipSolutions.com

LinkedIn: www.linkedin.com/in/philpinto

 

About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations.  Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy.  This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future.  It is this commitment to creating that has shaped Joy's coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.  

 

Follow Joy on LinkedIn  - https://www.linkedin.com/in/joy-spencer/

011: All jobs come to an end. Prepare and evolve now.23 Jun 202100:16:31
 

You're fired!

 

Welcome to your new job! 

 

Congrats on your retirement! 

 

These are three ways that your job may come to an end.  Whichever one it ends up being you can be assured--it's going to end. 

 

Are you prepared for this eventuality? 

 

The only way to avoid getting caught unprepared for your next transition is to evolve in order to meet it.  

 

In this episode, I lay the foundation of how you can do exactly this and draw on the wisdom of endings in order to create your new beginning. 

 

Derek Redmond Race: https://www.youtube.com/watch?v=ynhD-vq2DUE

 

About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations.  Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy.  This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future.  It is this commitment to creating that has shaped Joy's coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.  

 

Follow Joy on LinkedIn  - https://www.linkedin.com/in/joy-spencer/

010: Your Work is not the Center09 Jun 202100:34:01

 

Have you ever worked so hard that you missed something very important? 

I know you have. I have. We all have.

That's the price we pay for making work the center of our lives. 

But it doesn't have to be this way. There's another way of orienting our lives that puts things in their proper place and feels oh so good!  

And you'll still be "successful" even if you aren't working till you drop.  

In this episode, I help you reorient your life around what truly matters using a Priority Investment Circle to organize your to-do list.

It's time to get back to what really matters! 

 

About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations.  Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy.  This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future.  It is this commitment to creating that has shaped Joy's coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.  

 

Follow Joy on LinkedIn  - https://www.linkedin.com/in/joy-spencer/

009: Find Your Creating Venue | Maura Greenman26 May 202100:29:32
 

When it comes to creating with your gifts and getting paid to be you, does it matter where you are when you do it? Is this something that only those who dare to be entrepreneurs and start new businesses can have? Are 9-5ers locked out of this possibility? 


In this episode, my guest Maura Greenman shares what she's learned about creating during on her journey from 9-to-5-er to entrepreneur and then back again to 9-to-5-er.  She shares the role that venue has on your ability to create and ultimately the most important thing you really need.  

About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations.  Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy.  This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future.  It is this commitment to creating that has shaped Joy's coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.  

 

Follow Joy on LinkedIn  - https://www.linkedin.com/in/joy-spencer/

008: Learn to Resist in Place12 May 202100:17:03

 

What's one of the most important things you can do for your creating journey? 

Learn to resist in place. 

But what does that mean and why is it so important? 

In this episode, I take you on a trip down memory lane to a time when I learn this most important mindset.  I'll show you how it can be a powerful way to approach creating in places where to create is to go up against the status quo. 

You'll learn the 3 steps you need to take in order to shift into this mindset so that you can create with your gifts, no matter where you are.   

Get a hold of this and you'll be unstoppable!  

Get your copy of our roadmap, a visual reference guide of the C.R.E.A.T.E. framework at https://reframetocreate.com 

 

About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations.  Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy.  This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future.  It is this commitment to creating that has shaped Joy's coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.  

 

Follow Joy on LinkedIn  - https://www.linkedin.com/in/joy-spencer/

007: Activate Your Gifts | Katherine N. Johnson28 Apr 202100:38:16
 

Are you overwhelmed at the thought of creating or even how you might go about it?  Does it feel like this big thing you've got to do? 

 

In this episode, my guest Katherine N. Johnson shares the knowledge and wisdom that can only come from having been there.  

 

We talk about many things but most importantly we get to the real point of creating.  The answer to the question "why create?". The real reason we're called to do it.  

 

Katherine N Johnson is a Certified Professional Coach, mentor, writer, and speaker.  She has a Master's Degree in Information Technology and leverages her over 20 years of extensive experience and education in the field to mentor women in STEM fields helping them level up so that they can EXCEL in their careers. She also mentors young girls, teaching them critical life skills and helping them become more self-aware and self-confident.

Katherine is passionate about empowering young girls and providing them with the tools, resources, and support to set them up for greater success.

 

Check out Katherine's Beautiful Reflections Podcast: https://apple.co/3q5D8zo

LinkedIn: https://www.linkedin.com/in/katherinenjohnson/

IG: https://www.instagram.com/katherinenjohnson/

FB: https://www.facebook.com/katherinenjohnsonllc/

 

Listen in to be inspired and learn how to activate your gifts for others! 

Get your copy of our roadmap, a visual reference guide of the C.R.E.A.T.E. framework at https://reframetocreate.com 

 

About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations.  Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy.  This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future.  It is this commitment to creating that has shaped Joy's coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.  

 

Follow Joy on LinkedIn  - https://www.linkedin.com/in/joy-spencer/

 

006: Establishing Your Creative Hygiene Practice14 Apr 202100:13:40
 

What is a creative hygiene practice and why do you need one? 

That's what we're getting into in this episode.

You'll learn why this is one of the most important ways you can put Step 3 of the C.R.E.A.T.E. framework--Expressing your Gifts for Yourself--into practice. 

And no this is not a selfish act!

As we know from other hygiene practices, it's as much for other people as it is for you.   

Think the tragedy of showing up at work without having taken a bath.  Eww!  

By the end of this episode, you'll know the 3 steps you need to take in order to set up your own creative hygiene practice and be on your way to developing the habit of continuously creating.  

And creating is what sets you apart and helps you get paid to be you.  

So let's get to it! 

Get your copy of our roadmap, a visual reference guide of the C.R.E.A.T.E. framework at https://reframetocreate.com 

About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations.  Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy.  This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future.  It is this commitment to creating that has shaped Joy's coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.  

Follow Joy on LinkedIn  - https://www.linkedin.com/in/joy-spencer/

113: You Get to Change Your Mind03 Sep 202500:10:18

"They get to change their mind, and you get to change yours too."

When Sawida's mom dropped this nugget of wisdom into a moment of heartbreak in middle school, it was more than comfort.

It was liberation.

In this episode, I take you inside that story and unpack the stunning power of this reframe: the reminder that rejection doesn't strip you of your agency. You still have a choice. You still get to pivot, reframe, and keep creating.

We explore:

  • How "they get to change their mind" frees you from taking rejection personally

  • How "you get to change your mind too" reminds you of your own power and choice

  • Why rejection isn't just an ending, but often a signal of completion

  • How to use rejection as a springboard into the final step of my C.R.E.A.T.E. framework: Evolve

Because here's the truth: rejection does not unmake you. It simply points to a new choice, a new path, a new creation waiting for you.

🔑 In this Episode, You'll Learn:

  • A liberating reframe for rejection that helps you stay in your agency

  • How to spot when "no" really means "this is complete"

  • Practical ways to pivot and evolve when something ends

  • Why changing your mind is not flakiness — it's wisdom in action

🎧 Tune in to hear how this one sentence — "You get to change your mind" — can become your permission slip to reframe, pivot, and keep creating.

 

About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations.  Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy.  This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future.  It is this commitment to creating that has shaped Joy's coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.  

Follow Joy on LinkedIn  - https://www.linkedin.com/in/joy-spencer

 

005: Reframe Your Environment to Unleash Your Creating Power31 Mar 202100:22:12

"I don't have enough time!" 

 

When was the last time you wailed this phrase? Last week? Yesterday? An hour ago? 

 

I've got some tough love for you in this episode.  

 

Time is not your problem, so time management is not the solution to your creating woes.  If you're going to unleash your creating power then you're going to have to go beyond time management.

 

And I'm going to show you the three specific reframes you need in order to do this. 



Get your copy of our roadmap, a visual reference guide of the C.R.E.A.T.E. framework at https://reframetocreate.com 

 

About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations.  Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy.  This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future.  It is this commitment to creating that has shaped Joy's coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.  

 

Follow Joy on LinkedIn  - https://www.linkedin.com/in/joy-spencer/

004: A Resume Excavation to Clarify Your Unique Contribution | Niko Turrentine17 Mar 202100:28:45

You probably think your dusty old resume has no use other than to save you from your current work nightmare. Not so! Your resume may hold the key to helping you get clarity on your unique contribution--the thing that makes you incomparable and will help you to get paid to be yourself.

In this episode, I take my guest Niko Turrentine through one of my signature processes--a Resume Excavation--that is designed to help my clients not only clarify their unique contribution but to gain a better understanding of what may support or detract from it in the long run.

Grab your resume or list of projects and tune in to come along for the journey!


Get your copy of our roadmap, a visual reference guide of the C.R.E.A.T.E. framework at https://reframetocreate.com

About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations. Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy. This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future. It is this commitment to creating that has shaped Joy's coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.

Follow Joy on LinkedIn - https://www.linkedin.com/in/joy-spencer/

003: Portrait of a Creating Maven | Margaret Kamara04 Mar 202100:39:36

In this episode, you'll see that one of the great benefits of creating is the many ways you can serve the world around you.  

 

My guest does this by putting smiles on people's faces with her delicious food. 

 

Margaret Kamara is the Founder of District Chop Bar, a West Africa fusion concept based in Washington DC. District Chop Bar offers catering services, meal preps, and wholesale products.  I've known Margaret for years! She's someone whose ability to take consistent action in creating with her gifts so they become a reality serves as an absolute inspiration to me. And she's here today to talk to us.  

 

She's the person who comes to mind when I ask myself "who do I know out here who is the portrait of a creating maven".   That would be Margaret.   

 

  • We talk about the impact that tapping into her gifts to create has had on her community
  • We talk about what she's looking to create next
  • And We also talk about how creating can still be a powerful tool and experience for someone who doesn't intend to extend themselves beyond their 9-5

 

Follow Margaret on Instagram, Facebook, and Twitter - @districtchopbar 

 

About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations.  Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy.  This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future.  It is this commitment to creating that has shaped Joy's coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.  

 

Follow Joy on LinkedIn  - https://www.linkedin.com/in/joy-spencer/


Get your copy of our roadmap, a visual reference guide of the C.R.E.A.T.E. framework at https://reframetocreate.com

002: Getting Unstuck and Into the Creating Mindset04 Mar 202100:22:43

We've all had that experience of feeling stuck and frustrated in our work.  Switching jobs won't work in these situations because the problem is much deeper. 

 

In this episode, I share why productivity is actually at the root of your dissatisfaction with work and show you how you can adopt a new and better mindset.

 

The creating mindset. 

 

Learn the important lesson we all learned in childhood that will help us find our way again today 



Get your copy of our roadmap, a visual reference guide of the C.R.E.A.T.E. framework at https://reframetocreate.com 

 

About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations.  Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy.  This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future.  It is this commitment to creating that has shaped Joy's coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.  

 

Follow Joy on LinkedIn  - https://www.linkedin.com/in/joy-spencer/

001: The Dream Job is Dead. Look to This Instead.04 Mar 202100:28:55

Are you feeling stuck and dissatisfied with your work again? Have you been toying around with the idea of finally finding your dream job? I hate to break it to you, but the dream job is dead.  

 

In this inaugural episode of Reframe to Create I show why despite this sobering fact all is not lost. 

 

I show you the underused superpower you've already got that's so much better than finding your dream job.  

 

I also introduce you to the C.R.E.A.T.E. framework, a 6-step process designed to spark the work transformation that will leave you feeling purposeful and powerful in not only your work but life. 

 

This is just the beginning of our Reframe to Create journey and I look forward to having you along!  

 

Get your copy of our roadmap, a visual reference guide of the C.R.E.A.T.E. framework at https://reframetocreate.com 

 

About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations.  Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy.  This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future.  It is this commitment to creating that has shaped Joy's coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.  

 

Follow Joy on LinkedIn  - https://www.linkedin.com/in/joy-spencer/

Trailer - Reframe to Create13 Feb 202100:01:41

It's time to ditch the old way of working.  It's time to resist the "productivity" status quo so you can make a unique contribution and finally get paid to be you.  Join Joy Spencer, an experienced and certified Executive Leadership and Storytelling coach as she uses her C.R.E.A.T.E. framework to take you on your transformative work journey with reframes, tips, stories, and guest interviews.  Learn what it really takes to be purposeful, powerful, and satisfied in all that you do.  Coming Soon! 

112: To Master the Morning, You Must Conquer the Night20 Aug 202500:20:59

Do you struggle to create consistently in the mornings—even though you know it sets up your day for success?

You're not alone. I've fought this battle for years, and I've learned something game-changing:


💡 Your morning doesn't start in the morning—it starts the night before.

 

In this episode of Reframe to Create, I share my candid struggle with building a solid night routine and how that impacts my ability to create first thing in the morning.

You'll hear:

  • Why your nighttime habits may be sabotaging your creativity.

  • The three essential steps to conquer the night so you can master the morning.

  • How to protect your sleep, reclaim your environment, and set yourself up for success.

  • Why Creating Mavens never give their best energy to their job first.

Your mornings can become a launchpad for creativity—but only if you win the battle the night before.

 

About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations.  Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy.  This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future.  It is this commitment to creating that has shaped Joy's coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.  

Follow Joy on LinkedIn  - https://www.linkedin.com/in/joy-spencer

 

111: A Reframe on Regret: How to Break Up with Your Rear-View Mirror Life06 Aug 202500:16:27

Have you ever felt stuck, replaying past decisions and beating yourself up about what you "should have known"?


I've been there—so much so that when I was learning to drive, I spent more time staring into my rear-view mirror than focusing on the road ahead.

In this episode of Reframe to Create, I'm sharing why regrets don't have to break you or keep you stuck. Instead, they can become treasure troves of learning—if you know how to reframe them.

You'll learn:

  • Why regrets are not a bug but a feature of life.

  • How beating yourself up about the past prevents you from learning.

  • Two powerful perspective shifts to help you move from regret to growth.

  • How to see your past as sealed as your future—so you can finally let go.

Regret doesn't have to haunt you. It can teach you. It can guide you. It can even help you create something beautiful.

 

About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations.  Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy.  This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future.  It is this commitment to creating that has shaped Joy's coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.  

Follow Joy on LinkedIn  - https://www.linkedin.com/in/joy-spencer

 

110: Get Ready for Whatever, Whenever23 Jul 202500:08:32

The other day, I was devouring a bacon, egg, and cheese croissant sandwich with a friend (yes, it was as delicious as it sounds) when our convo shifted from breakfast to bilingual babies to life transitions.

That's how we do.

She's pregnant with her third and was wondering when to teach her kids Portuguese.

I told her the answer in one word: Now.

Because you don't wait for the perfect time.

You get ready now.

That chat turned into a deeper reflection on those seasons when nothing seems to be happening—but you know something is around the corner. You may not know what or when, but there's something in your spirit whispering, "Get ready."

And I've lived that.

Years before I made a major move to a new city, I started preparing. Not because I had all the details, but because I had a desire. I decluttered my life—physically, mentally, emotionally—so that when the moment came, I could move light, free, and fully ready.

That's what this episode is about:

Positioning yourself to meet opportunity—not with overwhelm—but with open arms.

🎧 In this episode, we'll explore:

  • Why you already know enough to start preparing now

  • What to do in your "still" seasons when nothing seems to be moving

  • How the "Stop, Start, Continue" framework can guide your next steps

  • Why action—not clarity—brings more clarity

  • And what Portuguese, closets, and junk mail have to do with your next big thing

🔑 You'll walk away with:

  • The mindset shift that helps you feel ready—even when life feels uncertain

  • Simple prompts to declutter and position yourself for the life you want

  • The confidence to trust your curiosity as your compass

So... what are you getting ready for?

The move?
The business?
The creation?
The shift?

You already know enough to get started.

Let's get ready—now.

 

About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations.  Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy.  This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future.  It is this commitment to creating that has shaped Joy's coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.  

Follow Joy on LinkedIn  - https://www.linkedin.com/in/joy-spencer

 

109: This is Why You Must Reframe Before You Can Create09 Jul 202500:15:41

I spent decades believing Star Wars was set in the future.

Yes, the Star Wars.
Yes, the one that literally starts with "A long time ago…"
No, I didn't want to believe it. 😂

But here's the thing:

It made me ask, where else am I stuck in an old story?
What invisible frames am I living in, the ones that keep me from seeing what's possible for me?

Because you can only create out of who you are.

And who you are is shaped by the story you believe.

✨ You want to innovate? Get restoried.
✨ You want to get paid to be you? Get restoried.
✨ You want to create work that sets you apart? Get restoried.

That's what this new episode is about — how to break free from the old story holding you back so you can finally reframe to create. 

🔑 Want help?
If you're ready to find the stories that are anchoring you, inspiring you, and holding you back — and finally step into the freedom of creating with your gifts — I'd love to help you reframe and get restoried. Learn more at reframetocreate.com/restoried.

 

About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations.  Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy.  This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future.  It is this commitment to creating that has shaped Joy's coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.  

Follow Joy on LinkedIn  - https://www.linkedin.com/in/joy-spencer

 

 

108: The Real Reason Your Story Falls Flat (And How to Fix It) | Dan Manning25 Jun 202500:39:17

We've all been told that storytelling is a superpower.

But what if the way you've been using it is aimed at the wrong target?

In this episode, I sit down with Dan Manning, who will help us reframe storytelling from something you tell to something you design—with empathy, intention, and transformation at the core.

Dan Manning is a veteran fighter pilot, entrepreneur, and master story designer who will help you take your storytelling to the next level.  

If you want your stories to do more than just sound good but you want them to move people, then this one's for you.

🔑 In This Episode, You'll Learn:
  • Why your audience is already telling themselves a story and how to make sure it's the right one

  • The difference between storytelling and story design (and why it matters so much)

  • How to avoid triggering the wrong narrative in your audience's mind

  • The power of listening, empathy, and understanding pain before you ever open your mouth

  • Dan's "Nano Story" and "Micro Story" tools for building impactful stories fast

  • How to frame your story so people choose transformation

🖇️ Connect with Dan on LinkedIn: linkedin.com/in/danmanning

🌍 Learn more at: buildthestory.com

 

About my guest: Dan is the Chief Story Architect and Founder of Build The Story, where he helps founders, coaches, and consultants create short, impactful stories to sell themselves and their businesses. 

Before beginning this business, Dan was an Air Force officer, fighter pilot, and military diplomat. He led the day-to-day air operations against ISIS from the Combined Air Operations Headquarters in Qatar. During that deployment, he also served as the lead operational negotiator with Russian forces in Syria. In his storytelling work, he examines how stories shape our beliefs and behaviors. 

 

About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations.  Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy.  This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future.  It is this commitment to creating that has shaped Joy's coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.  

Follow Joy on LinkedIn  - https://www.linkedin.com/in/joy-spencer

 

107: A Reframe on Thought Leadership with Carol Cox: It's Not What You Think11 Jun 202500:15:18

 

"Thought leader." 

What comes to mind when you hear that? 

A know-it-all? 

A viral TED Talk speaker? 

Something you could never be?

In this episode, we're breaking down that phrase and rebuilding it with purpose. And who better to help us reframe thought leadership than Carol Cox, the founder and CEO of Speaking Your Brand® and one of the original voices who pushed me to launch this very podcast!

Carol is back on the mic (you may remember her from Episode 54), and she's bringing clarity, conviction, and a serious invitation to elevate how you show up and speak up.

Together, we unpack what thought leadership really is (and what it isn't), why it's critical for mission-driven professionals, and how you can get started today.

💡 In This Episode, You'll Learn:

  • What thought leadership really means and why you might already be doing it

  • The different "packages" your thought leadership can take

  • How stepping into thought leadership supports your personal brand and mission

🎁 Resources + Links Mentioned:

About my guest: Carol Morgan Cox is the founder and CEO of Speaking Your Brand®,  a coaching and training company that helps high-performing, purpose-driven women entrepreneurs and professionals create their signature talks and thought leadership platforms. Carol is host of the weekly 5-star rated Speaking Your Brand® podcast and during election seasons serves as a Democratic political analyst on TV news. Carol was named as one of Orlando's Women of the Year in 2021 and has been featured in Forbes. Through her company and content, her mission is to empower more women to find and use their voice, to tell the stories that need to be told, and to activate ideas for change.

About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations.  Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy.  This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future.  It is this commitment to creating that has shaped Joy's coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.  

Follow Joy on LinkedIn  - https://www.linkedin.com/in/joy-spencer

 

106: How to Build Your Analogy Bank28 May 202500:22:14

Does weaving storytelling into your work feel like a lot? 

Like a heavy lift, you don't always have time or energy for?

What if I told you there's a shortcut? 

A storytelling tool that's faster, flexible, and just as powerful in most situations?

Spoiler alert: it's the analogy.

In this episode of Reframe to Create, we're building your Analogy Bank.

I can become your go-to collection of comparisons, metaphors, and visual word-pictures that help you easily explain complex ideas and connect with your audience instantly.

Analogies are the bridge.

They're the glasses and flashlight you whip out in that dim restaurant so you can finally read the menu. (Can anyone relate?) 😩

They take the foggy and make it crystal clear.

And here's the good news: you don't need to be a poet to use them well. 

You just need to start noticing them, collecting them, and pulling them out when it counts.

In this episode, I'll show you:

  • Why analogies are your communication superpower

  • How to build your own Analogy Bank step-by-step

  • A few of my favorite analogy examples that you can use  

If Episode 88 helped you build your Story Bank, this one is your next move. 

Grab your notebook. 

It's Analogy Time!

About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations.  Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy.  This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future.  It is this commitment to creating that has shaped Joy's coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.  

Follow Joy on LinkedIn  - https://www.linkedin.com/in/joy-spencer

 

123: What You Won't See Will Kill You (Part 1 of 3) : Reveal21 Jan 202600:20:37

It's time for us to leave our ostrich ways behind.

In Part 1 of this three-part series, I'm calling us in to stop avoiding the things we don't want to see. Because what we refuse to look at doesn't disappear. It quietly works against us—undermining our creativity, momentum, strategy, and our ability to create real impact together.

This episode is about revealing your narrative identity: making the invisible visible, giving voice to what's been assumed, and naming what's already shaping (and sabotaging) what you're trying to build.

In this episode, I explore:
  • Why "not looking" is one of the most common and costly patterns for individuals and teams

  • How narrative identity silently determines how far we can create, build, and innovate

  • The critical difference between thinking something and saying it out loud or writing it down

  • Why making the implicit explicit is a lost art and essential leadership work

  • How avoidance shows up as "spinsville" in teams, strategy, and planning

  • Why clarity requires contrast (and why that discomfort is necessary)

The Reveal Work: 6 Questions I Invite You (and Your Team) to Ask

This first step—Reveal—is grounded in six foundational questions. I especially want you to do this work with your team, organization, or movement:

  1. Who are we?

  2. Who do we belong to?

  3. Why do we exist?

  4. What are our values—lived, not laminated?

  5. What do those values mean for what we will and won't do?

  6. What do we believe—and invite others to believe with us?

These questions don't create a mess. They reveal the mess that's already there so we can finally do something about it.

Why this work matters

I've learned (sometimes the hard way) that:

  • We can't fix what we won't see.

  • We can't create beyond who we believe we are.

  • Teams divided on identity will always pull apart, not together.

  • Strategy, vision, and goals fail when identity work is skipped.

Asking these questions doesn't cause misalignment. It exposes what's already working at cross-purposes.

A note on support

If you're thinking, "This feels too messy to do on our own," you're probably right. I share why facilitated space, patience, and structure matter when teams do this work and how I support groups through Revealing, Reclaiming, and Reframing their narrative identity so they can move forward with real momentum.

Coming next in the series
  • Part 2: Reclaim — Choosing the parts of your narrative identity that are lost that you want to keep, and which ones you want to get rid of 

  • Part 3: Reframe — Rebuilding a narrative identity from the parts that work and which will let you create what you're here to create

🎧 Related listening: Episode 122: "It All Starts With and Goes Back to Who You Are" sets the stage for this series.

If you're tired of what's quietly killing your creativity, focus, and forward motion—this is where the work begins.

About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations.  Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy.  This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future.  It is this commitment to creating that has shaped Joy's coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.  


Follow Joy on LinkedIn  - https://www.linkedin.com/in/joy-spencer/

105: How to Help Others Tell Your Story14 May 202500:21:00

Sure, you can tell your story. But what happens when you're not in the room?

Are people sharing a story about you that doesn't quite fit? 

I bet you can see it now. 

There's someone who believes in you. They love what you create. They want to advocate for you. But when the moment comes to share your story? They fumble. They either say nothing… or say the wrong thing.

Now you're getting opportunities that sound nothing like you—or worse, no opportunities at all.

Yikes! 

In this episode, I show you how to fix that.

I walk you through how to equip your biggest fans to tell your story in the right way, to the right people, in the right rooms. 

The key? A simple tool called the ABT Framework (And, But, Therefore)—which I first learned from Park Howell back in Episode 101.

When you use it well, your personal brand doesn't just sit quietly waiting for the next introduction—it starts working for you, everywhere.

🔑 In This Episode, You'll Learn:

  • Why it's not enough to just tell your own story

  • The real risk of letting others freestyle your narrative

  • How to use the ABT Framework to shape your personal brand story

  • A practical four-question exercise to map your story clearly

  • The power of helping others find opportunities on your behalf

In the end, you'll learn how to make your story travel to places you haven't been and get the right opportunities back to you.

 

About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations.  Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy.  This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future.  It is this commitment to creating that has shaped Joy's coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.  

Follow Joy on LinkedIn  - https://www.linkedin.com/in/joy-spencer

 

104: How Creating Transforms the Creator | Nana Brew-Hammond30 Apr 202500:26:58

Creating isn't just about what you make…it's about who you become.

We're back with the brilliant Nana Brew-Hammond for her second visit to Reframe to Create, and this time, it's a full-circle moment. 

In Episode 21, Nana shared "How to Stay Committed to an Imperfect Creating Journey." 

And in this episode, we see how that commitment has blossomed. 

Nana walks us through the very different experiences she had while writing her two latest books:

✨ Blue– a children's picture book that dives into the rich history of a single color
✨ My Parents' Marriage – an adult novel that explores the complex dynamics of family, love, and identity.  

The process of creating each of these works taught Nana different things.  And in this conversation, she shares two key lessons she learned along the way. 

Lessons about transformation, flexibility, and what it really means to grow alongside your work.

Honestly? This conversation lit something in me. It reminded me that no matter how smooth or bumpy the road, the journey itself is doing something deep and lasting in us. 

If you want to experience the joy and power of Nana's work, you can check out both books at nanabrewhammond.com

You'll be glad you did.

 

About my guest: Nana Ekua Brew-Hammond is an American-Ghanaian writer of novels, short stories and a poet.  

In 2014 she was chosen as one of 39 of Sub-Saharan Africa's most promising writers under the age of 40, showcased in the Africa39 project.  Nana has been featured on MSNBC, NY1, SaharaTV, ARISE TV, and has been published in Ebony Magazine.  

Her latest novel for adult readers, My Parents' Marriage, was featured in The New York Times Book Review's July 7, 2024 "...Also Out Now" column, Minneapolis Star Tribune, Booklist, and more.  The author Melissa Rivero called it "a propulsive read that will take hold of you with its honesty, determination, and heart," while the author Vanessa Walters described it as "an arrestingly evovative story…which dismantles immigrant clichés.

Her children's picture book BLUE: A history of the Color as Deep as the Sea and as Wide as the Sky, illustrated by Caldecott Honor artist Daniel Minter, was named among the best of 2022 by NPR, New York Public Library, Chicago Public Library, Kirkus Reviews, The Center for the Study of Multicultural Literature, Bank Street College of Education, and more.  BLUE is on the 2023-2024 Texas Bluebonnet Master List; it has been honored with the NCTE Orbis Pictus Award® recognizing excellence in writing of non-fiction for children; and it is an NAACP Image Award Nominee for Outstanding Literature for Chidlren.  It was named to the American Libary Association's 2023 Notable Children's Books and nominated for a 2025 Georgia Chidlren's Book Award.  

Brew-Hammond also wrote the young adult novel Powder Necklace, which Publishers Weekly called "a winning debut", and she edited RELATIONS: An Anthology of African and Diaspora Voices.  Kirkus Reviews called the anthology "smart, generous…a true gift" in its starred review.  

Nana is also co-founder of Exit 14, a made in Ghana lifestyle line that has been featured in Vogue.  

 

About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations.  Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy.  This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future.  It is this commitment to creating that has shaped Joy's coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.  

Follow Joy on LinkedIn  - https://www.linkedin.com/in/joy-spencer

 

103: Build Your Personal Brand by Becoming Visible and Referable16 Apr 202500:17:40

You've probably heard a lot of people telling you that you need a personal brand but very few are showing you "how" you can build or strengthen one. 

It's all well and good to say you need a thing but how do you do it? 🫤

That's the question I'm answering for you in this episode. 

It's simple. 

You want to become two things. 

Visible and referable.  

As we dive into the how of this, I want you to think through these questions: 

  • What do I uniquely create that adds extreme value to the people I serve? 

  • Am I creating this thing or experience consistently? 

  • Is what I create visible beyond my organization? 

  • Do I have a raving fan who knows what I create and is kicking down doors in rooms I'm not in? 

  • Does that raving fan know how to tell the story of what I create? 

In the end, you'll learn the steps you can take today to help you become visible and referable so your personal brand can go to work for you.  

Are you ready to get restoried? -  https://reframetocreate.com/restoried/

 

About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations.  Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy.  This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future.  It is this commitment to creating that has shaped Joy's coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.  

Follow Joy on LinkedIn  - https://www.linkedin.com/in/joy-spencer

 

102: This is Why Personal Branding is Non-Negotiable02 Apr 202500:15:53

The time has come, the Walrus said…

I kid 🤣

No seriously. 

The time has come to settle this matter of personal branding. 

Oh, I see you over there trying to hem and haw on this matter.

Even if you've taken a step in the direction of building your personal brand, you're doing it gingerly and are not fully convinced.

Well, in this episode, I hope to put a stop to all of that!

It's time you learn exactly why personal branding is non-negotiable. 

Not for those folks out there.

But for YOU. 

By the end, you'll learn the two important things that having a personal brand will give you. 

It's time to get it and soar! 

 

About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations.  Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy.  This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future.  It is this commitment to creating that has shaped Joy's coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.  

Follow Joy on LinkedIn  - https://www.linkedin.com/in/joy-spencer

 

101: Bring Compelling Clarity to Your Stories with the ABT Framework | Park Howell19 Mar 202500:41:49

Can you communicate with compelling clarity every time you speak or share a story? 

Or do you feel your words sometimes fall flat, and crickets are all you're getting back from your audience? 

If you fall somewhere in between these two places, then you're not alone.   

We all want to communicate better- whether it's at work or in our personal lives.  

We want our messages to be powerful and impactful, and come through with clarity.  

But sometimes, that's a little tricky to achieve. 

So what can we do? 

That's where my guest, Park Howell comes in.  

In this episode, Park introduces us to the ABT (And, But, Therefore) framework which won't just bring you clarity but compelling clarity.  

It'll bring compelling clarity to your story, to your message, to your personal brand, your presentation, to any way you need to connect in a more powerful way and truly communicate who you are and what you create.  

By the end of this episode, you'll feel equipped to communicate to any audience in a way that increases your ability to connect, build influence, and drive positive action. 

If you've been a Reframe to Create listener for any amount of time, you know just how important this is, especially as you invest more effort in learning how to go beyond creating with your gifts but also being able to own and tell powerful stories about what you create.  

This is the key to getting paid to be you and compelling communication is the way there!

Tune in and get ready to put this framework into action for immediate results! 

About my guest: 

Park Howell is known as The World's Most Industrious Storyteller having grown purpose-driven brands by as much as 600 percent. He is an EMMY Award Winning, 35+ year veteran of the advertising industry and now consults, teaches, coaches, and speaks internationally to help business, sales, and marketing leaders excel through the stories they tell.

He is the host of the popular weekly Business of Story podcast, which is ranked among the top 10% of downloaded podcasts in the world. Park published Brand Bewitchery in 2020 to help you use his proven Story Cycle System to craft spellbinding stories for your brand. In 2021, he co-authored The Narrative Gym for Business, a short 75-page guide on how to use the foundational narrative framework of the ABT (And, But, Therefore) to make you a more confident, compelling and persuasive communicator.

 

Course: The ABTs of Storytelling™ by Park Howell 

 

Connect with Park: 

 

Linkedin.com/in/ParkHowell

Twitter.com/ParkHowell

Facebook.com/Park.Howell

Instagram.com/ParkHowell

YouTube/BusinessOfStory

About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations.  Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy.  This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future.  It is this commitment to creating that has shaped Joy's coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.  

Follow Joy on LinkedIn  - https://www.linkedin.com/in/joy-spencer

 

100: Embrace the Turtle: Why Slowing Down Wins the Race05 Mar 202500:13:01

Does it feel like everyone around you is moving fast and breaking things? 

We live in a hustle culture where many have the "if it's bigger, faster, and flashier, then it's always better" mentality. 

Only in recent years have I begun to see a broader cultural shift toward slower and more intentional living.  

I can personally attest that it's the "winning" way.  

During these first 100 episodes of the podcast, I've learned to embrace the way of the turtle. 

I've learned to resist the urge to compare and instead delight fully in my own journey. 

A journey that was slow. 

A journey that was about taking "turtle steps" and even a bit of a pause along the way. 

And in this journey, I've learned 3 important things that I know you'll appreciate, especially if the loud roar of others zooming by is deafening.

If you want to try the slow and steady way and see how it can make your personal and professional life more of what you really want, then listen in for the ways I've learned that: 

  • Creating because it matters is enough.  Even if what you create is small. 

  • The power of the pause to rejuvenate your creative spark 

  • Why consistency beats perfection every time 

Getting to 100 episodes has been a goal of mine from the beginning.  And I'm grateful to you for coming along with me. 

What's been your slow and steady win? 

 

About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations.  Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy.  This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future.  It is this commitment to creating that has shaped Joy's coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.  

Follow Joy on LinkedIn  - https://www.linkedin.com/in/joy-spencer

 

099: Stepping Into Your Zone of Genius | Rochelle Moulton19 Feb 202500:33:22

Are you clocking what time it is? 

If you've been paying any kind of attention you know that jobs and organizations are no longer loyal to the employee--if they ever were. 

With mass layoffs and sudden unexplained firings, the mood is definitely "you are on your own!" 

So what can you do about this? 

Definitely, not curl up in a ball and cry.  

Now is the time to invest in yourself so you are ready for any and all market shifts and changes. 

But how can you do this? 

My guest Rochelle Moulton shares her journey of doing just this over decades of putting the work of Gay Hendricks into practice by shifting from operating in her Zone of Excellence into her Zone of Genius. 

This has led to exponential growth and transformation in her life and business. 

Now I bet you're wondering what that is and probably wanna know what that might be for you. 

We've got you! 

We get into the nitty gritty so you can also get a roadmap to what steps you can take because Rochelle is committed to helping professionals like you turn your expertise into wealth. 

And it starts with knowing what you do that nobody else can do the way you do.  

In this episode you'll learn: 

  • The difference between your Zone of Excellence and your Zone of Genius and how the former may be holding you back 

  • Why investing in your Genius Zone is the key to exponential growth and transformation 

  • Practical steps you can take today to identify your Zone of Genius and discover what's calling you 

After this, I know you'll be ready to step into your authority by bringing your best to your table by leaning into Zone of Genius.  

To learn even more about what Rochelle shares about working in your "Zone of Genius" check out the work of Gay Hendricks, author of The Big Leap: A Guide to Transcending Personal Limits, Overcoming Fears, and Unleashing Your Authentic Greatness for a Better Life 

Reference: 

Rochelle Moulton's book: The Authority Code: How to Position, Monetize, and Sell Your Expertise 

 

Rochelle Moulton on LinkedIn: https://www.linkedin.com/in/rochellemoulton/

 

Rochelle Moulton Website: https://rochellemoulton.com/

 

Rochelle Moulton Podcast: The Soloist Life 

 

Reframe to Create Episode 64 - The Why and How of Building a Powerful Personal Brand | Diane Diaz

 

About my guest: Rochelle Moulton is on a mission to teach Soloist Consultants how to turn their expertise into "wealth", AKA revenue, free time, flexibility, and impact.

 

The author of The Authority Code: How to Position, Monetize and Sell Your Expertise, she also hosts The Soloist Life podcast. She became a confirmed Soloist after leading introverted brainiacs at two powerhouse consulting firms, turning around the failing consulting arm of a Fortune 500 company and building three consulting firms from scratch—including the one she sold to Arthur Andersen for seven figures.

She, her hubby, and their adorable dog Jackson have transplanted themselves to Palm Springs where they intend to live happily ever after.

 

About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations.  Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy.  This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future.  It is this commitment to creating that has shaped Joy's coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.  

Follow Joy on LinkedIn  - https://www.linkedin.com/in/joy-spencer

 

098: Supercharge Your Creativity With the WonderRigor™ Paradigm | Natalie Nixon05 Feb 202500:12:42

What if the Creativity Whisperer could cup her hand to your ear and whisper just what you need to supercharge your creativity? 

Would you be all ears? 

I hope so because that's who I have joining Reframe to Create for this episode. 

Natalie Nixon is a Creativity strategist who helps members of the C-suite and other professionals to expand their creative competence for the advancement of innovation and work in their industries. 

I came across her great insights while reading her book "The Creativity Leap".  What stood out to me was her WonderRigor™ paradigm that will give you a reframe on to supercharge your creativity.  

In this episode you'll learn about:

  • The WonderRigor™ Paradigm and what it shows about the true nature of creativity

  • Examples of the WonderRigor™Paradigm in real life among real people like you

  • How a daily practice of the 3is (Inquiry, Improvisation and Intuition) can help you toggle between wonder and rigor to solve problems

Natalie's broader body of work highlights the increased role and importance creativity will play in the future of work in all industries.  I hope this conversation serves as your invitation to invest more deeply in your creativity competency as you innovate and grow.  

About my guest: Natalie Nixon is a Creativity strategist known as "the creativity whisperer for the C-Suite". She is a highly sought-after keynote speaker, valued for her accessible expertise on creativity, the future of work, and innovation.  Natalie advises leaders on transformation to amplify growth and business value. She's also written articles on how creativity is a core competency for the future of work in many industries including finance, tech, media, and healthcare.  

 

Follow Natalie: https://www.linkedin.com/in/natalienixonphd/

 

Website: https://www.figure8thinking.com/

 

About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations.  Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy.  This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future.  It is this commitment to creating that has shaped Joy's coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.  

Follow Joy on LinkedIn  - https://www.linkedin.com/in/joy-spencer

 

 

097: Are You the Gift or the Gift-Giver? | Travis Lee Howard22 Jan 202500:45:25

Are you the gift or the gift-giver? 

This question made me stop and hit play on my guest's LinkedIn video post. 

What I heard next has shifted everything for me and I know it will for you too.  

Before you hit play on this episode I want you to know why this episode is so important. 

If you've been listening to Reframe to Create for any amount of time you know I always encourage you to create with your gifts as the key to reframing your entire relationship to work. 

But if you've felt something is a little off for you it might be because of what Travis Lee Howard will dig up today. 

Not knowing if you are the gift or the gift-giver might have led you into roles and positions that are misaligned with who you are at your core. 

And you've probably been paying a hefty price for it. 

But that can change today.  

In this episode you'll learn:

  • How to tell if you are the gift or the gift-giver? 

  • Why distinguishing which one you are is so important 

  • Key steps to take to get realigned according to which one you are

I really believe this episode may be just the thing you've needed to unlocked and make sense of your entire work experience and journey.  

When you get your reframe be sure to reach out and let me know how this has impacted how you see who you are and what you'll do next.  

 

About my guest: 

Travis Lee Howard's career is a remarkable blend of entrepreneurship, leadership, and mindful management. From his early days in technology and law to his pioneering work in the cannabis industry and his current role as a coach and consultant, Travis's journey is marked by continuous growth and impactful contributions. His dedication to fostering innovation, compassion, and strategic excellence makes him a standout figure in the modern business landscape.

With over 20 years of entrepreneurial leadership experience, Travis coaches potential founders and entrepreneurs to reach their full potential through a simple paradigm. In teaching the mindful management pillars he works with his clients to tackle self, customer, machine, and team in a manner that aligns and inspires.  

Contact Travis: https://www.linkedin.com/in/travisleehoward/

 

Reference Episodes

Reframe to Create Episode 85 - Your Challenge is Your Gift | Sandy Dang 

 

About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations.  Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy.  This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future.  It is this commitment to creating that has shaped Joy's coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.  

Follow Joy on LinkedIn  - https://www.linkedin.com/in/joy-spencer/

 

096: What You Create Is Not Your Life08 Jan 202500:17:38

What's your most important thing for this year? 

How do you decide on your priority? 

Do you take a shot in the dark or ask someone you think is wiser? 

Answering this question is not only important for January but to shape and color the entire mood and vibe of your year.  

If you don't get a clear view on your priority it's likely the year will slip right through your fingers in lots of activities that you won't ultimately find meaningful. 

In the episode, I talk about how I use a Priority Investment Circle to get my year right. 

You may be surprised to know that despite having this podcast I don't put creating as #1 or the center of my life.

Why you ask? 

Because your life should take up that space.

And there are certain things you can and must do to prioritize your life. 

Listen in as I share what these things are to set you up for a year that you'll feel is full of what matters most. 

 

Reference Episode

Reframe to Create Episode 10 - Your Work is Not the Center 

 

About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations.  Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy.  This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future.  It is this commitment to creating that has shaped Joy's coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.  


Follow Joy on LinkedIn  - https://www.linkedin.com/in/joy-spencer/

 

122: It All Starts With and Goes Back to Who You Are07 Jan 202600:22:14

It all starts with and goes back to who you are.
Not just who you are as an individual, but who you are together.

Your team.
Your organization.
Your movement.

If you're stuck.
If progress feels slow or painfully circular.
If you're working hard but not moving forward sustainably…

Chances are, it's not a strategy problem.
It's not a talent problem.
It's not a goal-setting or execution problem.

It's an identity problem.

In this episode, I unpack why so many teams end up in what I call Spinsville—endless conversations, competing perspectives, and lots of motion with very little momentum—and why the root cause is almost always a foggy, fractured, or misaligned narrative identity.

Because who you believe you are determines what you can create.

In this episode, I explore:
  • Why teams spin in circles even when the data, strategy, and intentions are good

  • How misalignment around "who we are" quietly drains energy, trust, and momentum

  • Why identity—not strategy—is the true source of organizational function or dysfunction

  • A simple story that reveals how narrative identity shapes behavior (even when no one's watching)

  • Why you can't skip straight to creating a new narrative without understanding the one already operating

  • The three essential steps for narrative identity transformation:

    • Reveal what's hidden and invisible

    • Reclaim shared meaning from your stories

    • Reframe a narrative identity that fuels forward momentum

I also connect this work to conversations I've had with David Hutchens and Hans Hansen, and share why sense-making—not just storytelling—is where real alignment is forged.

When a team shares a clear, connected narrative identity, everything else gets easier:
strategy, decisions, priorities, execution, innovation.

When that identity is fractured, no amount of planning will save you.

If your team has been spinning its wheels, this episode will help you understand why—and show you where to start if you're ready to get your creating power back.

Want to go deeper?

To continue exploring narrative identity and transformation, check out:

And if you're ready to do this work now, email me at joy@reframetocreate.com with the subject line Narrative Identity.

It's time to reveal, reclaim, and reframe—so you can create the legacy you'll be proud of.

 

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