Explore every episode of the podcast Refocus Your Photography Business with John Glsaer
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| Episode 41 - Kristen Kidd - Embracing Imperfection | 23 Jul 2024 | 01:04:03 | |
I'm super excited today to have the amazing Kristen Kidd on the podcast. Kristen and I connected at WPPI this past year, where we had the chance to hang out and get to know each other over breakfast. I've admired Kristen's work for a while, and it was such a joy to finally meet her and invite her to be on the podcast. In this episode, Kristen dives into the concept of being the perfectly imperfect photographer. She'll explain what that means and why it's so crucial, especially when you're just starting out in the photography business. Kristen shares her journey from being a social worker to founding Lux Summit Studio, a photography studio that celebrates the beautifully chaotic and transformational experiences of life. Her unique approach to pet photography, focusing on the bond between pets and their humans, offers invaluable insights for photographers of all genres. We discuss the importance of capturing the essence of relationships and the infinite value of how you make your clients feel, rather than striving for technical perfection. Kristen emphasizes the significance of understanding your clients' emotional connections and creating images that tell their unique stories. She also offers practical advice for photographers who might be hesitant to include humans in their pet photography sessions, highlighting the potential for deeper client connections and increased sales. This episode is packed with wisdom, inspiration, and actionable tips to help you embrace your imperfections and build a thriving photography business. Whether you're a seasoned pro or just starting out, Kristen's insights will encourage you to push through your fears, stay curious, and continually grow both personally and professionally. Thank you so much, Kristen, for sharing your journey and expertise with us. For those interested in learning more from Kristen, be sure to check out her website Lux Summit Studio and follow her on Instagram. She also offers mentoring for photographers looking to align their hearts, minds, and businesses. Don't forget to like, share, and review our podcast! Join our Refocus Your Photography Business Facebook group for more tips, support, and community. Topics Covered:
How to find Kristen Kristen Website: https://luxsummitstudio.com/ Lux Summit Studio Facebook Page: https://www.facebook.com/LuxSummitStudio Lux Summit Studio Instagram Page: https://www.instagram.com/lux_summit_studio/
Follow us at Refocus Your Photography Business Follow us on facebook: https://www.facebook.com/groups/refocusyourbusiness Subscribe to our YouTube Channel: https://www.youtube.com/@johnglaserphotography
Find John at: johnglaserheadshots.com (johnglaserphotography.com/headshots) Portrait Instagram: https://www.instagram.com/johnglaserphotography/ Headshot Instagram: https://www.instagram.com/johnglaserheadshotphoto/
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| Episode 40 - Luci Dumas - Mastering Wall Art Sales | 11 Jul 2024 | 01:07:42 | |
I'm thrilled to bring you episode 40 with the incredible Luci Dumas, a wall art sales expert who is here to share her insights on creating and selling stunning wall art for your clients. In this episode, Luci and I chat about everything you need to know to boost your wall art sales. From the initial client consultation to the final product, Luci breaks down her proven strategies and techniques. Whether you're just starting out or looking to refine your approach, this episode is packed with golden nuggets that will surely help you elevate your business. We discuss Luci's journey into photography, her tips for selling wall art, and the importance of creating a finished product for your clients. We also touch on the significance of projecting your work large, understanding client needs, and the emotional impact of printed photographs. Whether you specialize in weddings, families, or any other niche, Luci's advice is invaluable for any photographer looking to increase their wall art sales. Don't miss out on Luci's special offer for our listeners! She's offering a free "Create the Business of Your Dreams" session to eight lucky listeners. This is a fantastic opportunity to dive deep into your photography dreams and challenges with an expert. To grab this offer, email Lucy at lucy@lucydumas.com or visit her website at Lucy Dumas Coaching. If you enjoyed this episode, please like, subscribe, and leave a comment. You can also join our community on Facebook at Refocus Your Photography Business for more tips, support, and discussions. And don't forget to check out our YouTube channel, John Glaser Photography, for more content and videos of our podcasts. Topics Covered:
How to find Luci Luci's Coaching Website: https://lucidumascoaching.com/ Luci's Coaching Facebook: https://www.facebook.com/LuciDumasCoaching The Profitable Photographer Podcast: https://lucidumascoaching.com/profitablephotographerpod/ Luci's Photography Website: https://lucidumas.com/
Follow us at Refocus Your Photography Business Follow us on facebook: https://www.facebook.com/groups/refocusyourbusiness Subscribe to our YouTube Channel: https://www.youtube.com/@johnglaserphotography Find John at: johnglaserheadshots.com (johnglaserphotography.com/headshots) Portrait Instagram: https://www.instagram.com/johnglaserphotography/ Headshot Instagram: https://www.instagram.com/johnglaserheadshotphoto/ | |||
| Episode 31 - Refocus Your Photography Business Podcast - Interview with Pete Coco: From Musician to Portrait and Headshot Photographer | 13 Feb 2024 | 01:11:44 | |
Welcome to episode 31 of the Refocus Your Photography Business Podcast! This episode features an exciting conversation with Pete Coco, an outstanding headshot photographer based in Long Island, New York. Pete shares his journey into the photography business, revealing the initiatives that propelled his rise in the industry. Packed with useful advice, background experiences and personal anecdotes, this episode is a must-listen for anyone looking to venture into photography or establish a successful enterprise. We dive into Pete's role as a mentor and coach, discussing his extensive influence within the photography community. His YouTube channel with its impressive following is a testament to his photography prowess and teaching skill. Hear Pete's incredible transition from an upright bass player with a doctorate in music to an awe-inspiring photographer and educator. Even amidst a pandemic, Pete found a way to pivot and profit from his passion, serving as an inspiration for those feeling stuck or considering giving up on their dreams. In addition to exploring business and personal growth aspects, we look at the importance of mentorship and the value of perseverance in the face of challenges. The conversation further addresses practical elements of setting up a photography business. We also highlight the misconceptions associated with entrepreneurship and the importance of balancing expectations with reality, particularly when investing in business equipment. The episode further delves into business strategies, focusing on pricing, portfolio building, and maintaining a growth-oriented mindset. It underscores the need to create value in your work and to structure your goals for success. The discussion offers precious tips on being selective with your projects, dealing with criticism in constructive ways, and building a strong brand and reputation among your clientele. Tune into this episode packed with invaluable insights, inspirational anecdotes, practical advice, and tips to enhance your portfolio, regardless of your specific photography genre. Peep into Pete Coco's coaching group and witness how this enriching episode could steer your photography business into directions unexplored. Topics shared during this episode include:
You can find Pete here:
Don’t forget to join our Refocus Your Photography Business Facebook Group. Join our Refocus Your Photography Business Facebook Group
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| Episode 30 - Goal Setting for 2024 | 02 Feb 2024 | 00:43:32 | |
One of the most important things about your photography business isn't the photography but it is setting goals. This week we are going to talk about what it looks like to set your goals using the SMART method to make sure your goals are Specific, Measurable, Achievable, Realistic, and Timely.
Regardless if you are setting your goals for the year in January or February this podcast is for you.
During the podcast I make a reference to the book "Profit First." It is a MUST for anyone who is building and growing your business. ORDER YOUR PROFIT FIRST BOOK HERE
If you haven't subscribed to our podcast make sure you do so and also be sure to hop on over to our facebook page and follow us on Facebook.
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| Episode 29 - Interview with Gillian Hill - Finding Your Studios Voice Through Copy | 12 Dec 2023 | 01:11:23 | |
In today's episode of Refocus Your Photography Business Podcast, we are thrilled to have Gillian Hill, a copywriter extraordinaire, as our guest. Gillian comes highly recommended by Paige McLeod, who shared her positive experiences working with Gillian on the intricacies of communication in the photography business. With a focus on website copy, brand voice, and messaging guides, Gillian has collaborated with Paige to develop a comprehensive workflow package for photographers, set to launch soon. Photographers often struggle with finding their voice and creating compelling copy, making Gillian's insights invaluable. The episode kicks off with a discussion about Gillian's journey into copywriting and the services she provides for photographers. Key questions explored include why hiring a copywriter is beneficial, the specific work Gillian does for photographers, and common challenges photographers face when attempting to write their own copy. Gillian sheds light on the significance of brand voice and messaging guides and explains their roles in shaping a photographer's online presence. The conversation delves into the intricacies of brand voice guides and brand messaging guides, highlighting their unique contributions to a photographer's business identity. As the episode wraps up, Gillian leaves listeners with valuable insights that prompt reflection on their own businesses. To learn more about Gillian and her services, the host expresses gratitude and directs listeners on how to connect with her for further information and assistance. This episode is a must-listen for photographers aiming to enhance their communication strategies and find their authentic voice in the competitive world of photography. Check out Gillian here: Instagram - @Gillhilledits Get on the Flow and Formats email waitlist - flowandformat.com
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| Episode 28 - Refocus Your Photography Business - Interview with Megan Jones - Creating a 6 figures on Santa Mini-Sessions | 27 Nov 2023 | 01:03:33 | |
Welcome to the Refocus Your Photography Business podcast, where today we have a festive treat for all our listeners as we explore the magic of Holiday season photography with Megan Jones from Megan Michael Photography. Joining us today is the incredible Megan Jones, a seasoned photographer with a thriving business specializing in boudoir, family, and senior photos. What makes Megan's story truly enchanting is her annual offering of Santa story sessions, a unique and lucrative venture that has propelled her to financial success. Picture this: Megan conducts 60-70 Santa mini-sessions over three weeks, raking in over $200k for her efforts. If you're eager to learn the art of excelling in Santa mini-sessions, this podcast is your holiday gift. Throughout the episode, Megan and I discuss the intricacies of this specialized niche. We dive into pricing strategies, the key products that sell like hotcakes, the setup that creates a magical atmosphere, and, most importantly, how to draw clients in and keep them coming back for more year after year. Megan's wealth of experience, spanning over a decade in this field, makes her a true authority on the subject. Whether you're a seasoned photographer looking to expand your offerings or a newcomer eager to make a splash, Megan's insights are invaluable. Get ready to unwrap the secrets behind successful Santa mini-sessions, only on the "Refocus Your Photography Business" podcast. Tune in and discover how Megan Jones turns holiday magic into a lucrative and fulfilling photography business.
Check out Megan on Facebook: https://www.facebook.com/MeganMichaelPhotography
Check out Megan’s website: https://www.meganmichaelphotography.com/
Baby Dream Backdrops: https://babydreambackdrops.com/ | |||
| Episode 27 - Refocus Your Photography Business - Interview with Hark Nijjar - Sports and Team Photography | 21 Nov 2023 | 01:09:56 | |
Welcome to another exciting episode of the "Refocus Your Photography Business" podcast! Today we're diving into the dynamic world of sports and team photography with a true master of the craft, Hark Nijjar from Hark Nijjar Photography and GTA Sports Photography. Hark is not only a talented photographer but also one of my closest friends and a business guru in the photography industry. In this episode, we'll uncover the secrets behind Hark's success and how he has managed to strike the perfect balance between work and life, creating a photography business that many of us only dream of. Join us as we explore the strategies Hark employs to attract clients, the systems he has meticulously put in place to streamline his workflow, and the art of turning satisfied clients into valuable, long-term relationships that continuously fuel his business. In our conversation, Hark shares invaluable insights into the advantages of building a repeatable business model, ensuring a steady stream of clients and projects year after year. Discover how he navigates the challenges of the sports and team photography niche and learn from his experiences in creating a sustainable and thriving photography business. If you're looking to elevate your photography business, gain practical tips on client acquisition, and understand the power of creating systems that work for you, this episode is a must-listen. Don't miss out on this inspiring conversation with Hark Nijjar.
Check out his work at GTA Sports Photography (https://gtasportsphotography.com/) and Hark Nijjar Photography (https://www.harknijjar.com/). Get ready to refocus your approach to photography business and take your passion to new heights. | |||
| Episode 26 - Refocus Your Photography Business - Interview with GraphiStudio Rep Karla Hanson | 15 Nov 2023 | 01:09:56 | |
Join us in this episode as we sit down with the incredible Karla Hanson, a representative from GraphiStudio, to dive deep into the world of photography products. Whether you're an established photographer or just starting out, this conversation is a goldmine of insights. We explore the vast landscape of products available for photographers to enhance their portrait offerings. Karla shares her expertise on the various types of products, weighing the pros and cons of each. From traditional prints to cutting-edge options, we dissect the "why" behind choosing one product over another. Of course, being a GraphiStudio rep, Karla sheds light on their phenomenal products, but the wisdom shared is universally applicable. This podcast is a valuable resource for any photographer keen on refining their product offerings. But that's not all! Pricing your products can be a tricky task, and we've got you covered. Discover the strategies for determining the right price point for your work. We also delve into the importance of providing diverse options within your product line, helping you cater to a broader clientele. Are you overwhelmed by the sheer number of products you should offer in your studio? Fear not! We tackle that question too, guiding you on how to curate a selection that aligns with your brand and appeals to your target audience. Tune in for an engaging conversation filled with practical tips, industry insights, and the infectious enthusiasm of Karla Hanson. Whether you're a seasoned photographer or just embarking on your photographic journey, this episode is a must-listen. Refocus your business and elevate your portrait game with the wisdom shared on this podcast! 📸✨
Check out GraphiStudio here - https://www.graphistudio.com/ Join our Refocus Your Photography Business Facebook Group - https://www.facebook.com/groups/refocusyourbusiness
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| Episode 25 - Refocus Your Photography Business - Interview with Paige McLeod - Using Texting within your Photography Business | 06 Nov 2023 | 01:10:45 | |
Welcome to another exciting episode of Refocus Your Photography Business. In today's episode, we have the pleasure of chatting with the talented Paige McLeod, owner and photographer of Glean and Co in Boise, Idaho. Paige specializes in capturing the beauty of newborn and maternity moments through her exquisite portraits, and she's been making waves in the industry. Our journey with Paige began when she was featured on Andrew Hellmich's PhotobizX podcast. After reaching out to her, we discovered a shared interest in the power of texting in business. Paige's curiosity led her to implement texting in her client interactions using the same platform we use, Skipio. Today, we're excited to delve into how this venture is transforming her business. Paige generously shares insights into her journey, shedding light on the impact of texting in her business. We discuss the ways she communicates with her clients, the information she sends, and what's been working well. Paige also shares her experiences with the trouble spots and how she envisions refining her approach. Discover the biggest advantages of incorporating texting into her business, and hear Paige's perspective on how it compares to her email marketing and communication strategies. We're grateful to Paige for joining us today and offering her unique insights. If you're curious to see her incredible work or learn more about what she's doing, stay tuned until the end to find out where you can connect with her. This episode is packed with valuable information that can inspire and inform your own business endeavors. Tune in now and get ready to boost your business with Paige McLeod!
Check out Paiges website: https://gleanandco.com/ Check out Paige on Instagram: https://www.instagram.com/gleanandco
Referral Code for Skipio: https://www.skipio.com/referral/aVFvuM
Interested in attending the 1st ever Refocus Your Photography Business NYC Workshop...this is a can't miss event where we will talk business and ways to help grow your business and make money along the way. Register for the NYC Workshop here: https://johnglaserphotography.com/nycworkshop/
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| Episode 24 - Refocus Your Photography Business - Navigating the Photography Business Landscape - Interview with Andrew Hellmich | 30 Oct 2023 | 01:19:00 | |
In this insightful podcast episode, we had the pleasure of joining Andrew Hellmich, a seasoned photographer and the mastermind behind the renowned podcast "PhotobizX." Our conversation delved deep into the evolving landscape of the photography business, examining the shifts that have occurred over the years and offering a glimpse into the future of this dynamic industry. The Changing Face of Photography Business: Andrew Hellmich, a photography business podcaster extraordinaire, shared his invaluable perspective on the state of the photography business. We explored how the industry has transformed, from the film era to the digital age, and the significant impact these changes have had on photographers. Andrew's wealth of experience and knowledge provided a fascinating historical context to understand how photographers have had to adapt to remain relevant. The Anatomy of a Successful Photography Business: A central theme of our discussion was what makes a photography business truly successful. Andrew Hellmich shared key principles and strategies that separate thriving photographers from those who struggle. From pricing strategies and marketing tactics to client relationship management and customer service, we dissected the essential elements that contribute to a prosperous photography business. The Future of Photography Business: As the conversation progressed, we pondered the future of the photography business. Andrew provided a glimpse into emerging trends, technologies, and business models that photographers need to be aware of. We discussed the increasing role of social media, the importance of diversifying income streams, and the ever-evolving client expectations. In conclusion, our podcast episode with Andrew Hellmich was a treasure trove of knowledge for anyone involved in the photography business. We explored the past, present, and future of this dynamic industry, offering insights and strategies that can help photographers not only survive but thrive. Andrew Hellmich's "PhotobizX" podcast is undoubtedly a valuable resource for photographers looking to stay at the cutting edge of their craft and business. Follow Andrew at his site at https://photobizx.com/ Also give Andrew a follow on his facebook page where other likeminded photographers converse about business. https://www.facebook.com/photobizx
Don't forget to register for the NYC Workshop in January. Spots are limited!!! | |||
| Episode 23 - Refocus Your Photography Business - How business has changed over the years and how to go with it! - Interview with Mark Rosetto | 23 Oct 2023 | 00:42:07 | |
Welcome to the Refocus Your Photography Business Podcast! Get ready for an inspiring and informative episode as we welcome a true industry expert to the mic. Today, I am absolutely thrilled to introduce Mark Rosetto, a powerhouse in the world of photography turned business and marketing coach. Mark has been a driving force behind the success of countless photographers, helping them thrive and prosper in an ever-evolving industry.
I had the privilege of working closely with Mark on various facets of my own photography business, and I can personally vouch for his expertise and passion for what he does. Mark is the real deal, and he's here to share his wealth of knowledge with you.
In this episode, Mark and I dive deep into the photography business landscape, discussing how it has transformed since the era of COVID-19. We explore the shifts, challenges, and opportunities that photographers are facing in the present day. But that's not all! Mark generously imparts valuable insights on what you can do to not only build and grow your photography business but also to ensure its long-term sustainability.
So, whether you're a seasoned pro or just starting out in the world of photography, this episode is packed with golden nuggets of wisdom that can supercharge your business. If you're ready to take your photography endeavors to the next level, you won't want to miss this conversation.
Make sure to check out Mark Rosetto's website at https://www.markrossetto.com/ to learn more about his services and resources.
Additionally, you can follow the Mark Rosetto Coaching Group on Facebook at https://www.facebook.com/markrossettocoaching for ongoing support and valuable updates.
Tune in, take notes, and get ready to transform your photography business with Mark Rosetto on The Refocus Your Photography Business Podcast! | |||
| Episode 22 - Refocus Your Photography Business - NYC Workshop | 18 Oct 2023 | 00:19:55 | |
Welcome to the "Refocus Your Photography Business" the podcast that takes you behind the lens of the most dynamic and comprehensive photography business workshop in New York City. Join us as we explore the art and science of turning your passion for photography into a thriving, six-figure business. Our NYC Photography Business Workshop, coming in January, is your golden ticket to unlocking the secrets of running a successful photography business. Whether you're a budding photographer or a seasoned pro, this workshop is tailor-made to empower you with the knowledge and skills needed to elevate your career. What's Included:
Don't miss your chance to attend this transformative workshop in the heart of New York City. Register now at to secure your spot: https://johnglaserphotography.com/nycworkshop/ Join our thriving Refocus Your Photography Business Facebook group at to connect with fellow photographers and stay updated on the latest industry trends: https://www.facebook.com/groups/718154983259954 And most importantly, subscribe to our podcast to stay inspired and informed about the exciting world of professional photography. "Refocus Your Photography Business" is your go-to source for the knowledge and motivation you need to turn your passion into a prosperous photography business. Don't miss out – hit that subscribe button now! | |||
| Episode 39 - Adam Goldberg - Unleashing Success: How to Transform Your Pet Photography Business With Book Projects and Sponsorships | 04 Jun 2024 | 00:59:54 | |
Hey there, everybody! It's John with Refocus Your Photography Business and John Glaser Photography. Welcome to episode 39 where we have an incredible guest, Adam Goldberg, a phenomenal pet photographer from Florida. Adam has been doing some amazing things in his business, from book projects to working with local shelters, and even getting sponsors for photo sessions. Oh, and we wrap up our conversation with a little chat about Profit First, a game-changing approach to managing your business finances. Fun fact: Adam and I share the same Profit First professional, Venus Michael, and she's been an absolute gem in helping us make our businesses more profitable. Adam's journey into pet photography is truly inspiring. Starting in 2013 at an animal shelter, he was hired to revamp their website but ended up teaching himself photography to improve the shelter's pet photos. His passion for showcasing the personality of pit bulls and other pets quickly grew, and he soon became known for his incredible work. One of the standout aspects of Adam's business is his success with book projects. His project, "Tales of Gratitude," features thank you notes from people to their pets, beautifully captured in his studio. If you're thinking about starting a book project, Adam shares some invaluable tips on how to get started and make it successful. Adam also discusses the importance of building strong relationships with shelters and rescues. He emphasizes the need for clear communication and setting realistic expectations to ensure that the partnership benefits both parties. We also dive into Adam's innovative sponsorship program, where businesses sponsor adoption photos for shelter pets. This not only helps the pets find homes faster but also supports Adam's business. It's a win-win! And let's not forget our chat about Profit First. If you're not familiar with it, it's a revolutionary approach to managing your business finances, ensuring that you pay yourself first and keep your business profitable. Both Adam and I have seen tremendous benefits from working with Venus, our Profit First professional. Adam's story is a testament to the power of passion, perseverance, and innovation in building a successful photography business. Whether you're a pet photographer or just someone looking for inspiration, this episode is packed with valuable insights and practical advice. Topic Covered
Adams Website: https://agoldphoto.com/ Venus Michaels (Photography Profit First Professional): https://venusmichael.com/ Profit First Book: https://mikemichalowicz.com/profit-first/ Refocus Your Photography Business Facebook Group: https://www.facebook.com/groups/refocusyourbusiness
Find John at: johnglaserheadshots.com (johnglaserphotography.com/headshots) Portrait Instagram: https://www.instagram.com/johnglaserphotography/ Headshot Instagram: https://www.instagram.com/johnglaserheadshotphoto/ | |||
| Episode 21 - Refocus Your Photography Business - Opening a New Studio - Interview with Noel Marcantel | 15 Oct 2023 | 00:55:19 | |
Well, folks, get ready to dive into the exciting world of headshots and studio-building shenanigans! We've got the incredible Noel Marcantel in the house! He's not just your ordinary headshot photographer, he's practically the headshot ninja. Plus, he's a mentor and associate photographer with the illustrious Peter Hurley Headshot Crew, so you know he's got some serious skills. Noel's studio used to be tucked away in the comfort of his own home, but he decided to level up and build his very own headshot haven right there in the heart of New Orleans. Let me tell you, this space is nothing short of jaw-dropping! 📸✨ But, as with any grand adventure, there were some epic ups and downs in this journey to studio stardom. We're talking triumphs, trials, and tons of tales in between. 🎢 If you've ever dreamed of having your own studio space, then this interview is a must-listen. Noel and our host are diving headfirst into all the juicy details of opening your very own studio. It's not just about capturing those perfect shots; there are hidden costs lurking around every corner, and Noel's got the inside scoop on how to navigate them. 💸🕵️♂️ So grab your headphones, hit play, and join us for an epic chat about photography, studio wizardry, and the secrets to success in the world of headshots. You won't want to miss this! 🎙📷🤩
You can check out Noel here: Website: https://noelmarcantel.com/ Instagram: https://www.instagram.com/noel.marcantel/
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| Episode 20 - Refocus Your Photography Business - Stop Pricing Yourself at $300 | 02 Oct 2023 | 00:20:33 | |
I see it time and time again, especially this time of the year, where photographers are promoting their $300 mini-session or session fee and giving away 15-20 digital images. If this is you and you are trying to run a business this way it isn't going to work. You will burn out, you will drive yourself crazy, and you will never get to where you want to be. Do yourself and a favor and listen to this podcast and become a believer to build something that is worth having instead of something that will burn you out. | |||
| Episode 19 - Refocus Your Photography Business - Interview with Trevor Walker | 12 Sep 2023 | 00:32:52 | |
Trevor has an incredibly successful headshot and branding photographer located in Kelowna British Columbia, Canada. Not only is he an incredible photographer has a perfect view of doing business without being salesy. Trevor and I talk about how to work with leads and how to utilize tools such as LinkedIn to bring in new clients. Trevor shares how you should not send quotes to potential clients but get them on the phone and learn what they actually need and want for their session. Along with his photography Trevor also works with photographers to help build their client base and price themselves to be a profitable business. Trevor is a member of the Peter Hurley Headshot crew where he is a mentor photographer.
Website: https://www.trevorwalkerphotography.com/ Instagram: https://www.instagram.com/imtrevorwalker/
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| Episode 18 - Refocus Your Photography Business - Interview with Award Winning Photographer Michael Anthony | 24 Aug 2023 | 00:34:39 | |
Michael is an award winning and incredibly accomplished wedding photographer out of L.A. His wedding and portrait photography is off the charts and his understanding of what it means to run a successful business is even better. He reached out to me several months ago asking for help in building and growing his portrait photography as he is looking to move away from weddings and do less of them each year.
Michael talks about the transition from going from one type of photography to another and we discuss marketing, pricing, selling, and just running a business during this time in general.
Website: michaelanthonyphotography.com Wedding Photography Education: elevateyourphotography.com Instagram: @michaelanthonyphotography
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| Episode 5 - Refocus Your Photography Business - Do Something!!! | 08 Aug 2023 | 00:02:25 | |
In today's daily vlog post, we dive into the world of portrait photography coaching and explore the importance of taking action. The message is clear: sitting back and doing nothing won't lead to the results you desire. To begin your photography journey, you must start somewhere. We share a variety of actionable steps to get you going, whether it's picking up your camera and practicing different techniques, researching online resources, attending workshops, or networking with fellow photographers. Join us as we inspire and guide you to take that crucial first step towards honing your portrait photography skills and achieving remarkable results. It's time to turn your passion into reality! | |||
| Episode 6 - Refocus Your Photography Business - If You Market it They Will Come | 08 Aug 2023 | 00:04:16 | |
Join us in today's vlog as we delve into the world of marketing and its crucial role in building a successful business. Discover why marketing is the lifeline that connects you with new clients and propels your venture forward. In this episode, we emphasize the undeniable importance of effective marketing for business growth. From startups to established enterprises, marketing is the driving force behind success. You don't have to have deep pockets to market you just have to be able to find your audience and know how to get them in the door. Whether you're an entrepreneur or a business owner seeking to revitalize your marketing approach, this vlog post is your go-to resource. Subscribe now to unravel the mysteries of marketing, unlock your business's true potential, and make every day count with effective marketing! | |||
| Episode 7 - Refocus Your Photography Business - The Customer Is Always Right | 08 Aug 2023 | 00:05:18 | |
Welcome to todays "Refocus Your Business Photography" vlog! Today, we emphasize a crucial aspect of success – the customer is always right, or embracing a customer-centric approach. As professionals, we may resist client complaints, but it's vital to see things from their perspective. Picture this: you run a luxury portrait studio, and a client expresses dissatisfaction. Rather than standing your ground, consider their feelings. Prioritizing their happiness over short-term savings benefits your business in the long run. Empathize with their concerns and focus on understanding the problem. A happy client becomes a valuable referral source, while an unhappy one can discourage potential customers. In this vlog, we challenge you to be proactive, embracing feedback for growth. Invest in exceptional customer service and promptly address concerns. Success lies in valuing client satisfaction above all else, fostering loyalty and a thriving business. Let's explore strategies to achieve that! | |||
| Episode 8 - Refocus Your Photography Business - COMMUNICATION!!! | 08 Aug 2023 | 00:05:30 | |
Today, we explore the significance of active communication with clients before, during, and after their photography sessions. By setting expectations, tailoring the shoot to their preferences, and directing poses with clarity, we create a comfortable and personalized experience. Engaging in open dialogue fosters authentic moments and connections during the session. Afterward, follow-ups express gratitude and keep the conversation going, leading to lasting client relationships and potential referrals. Join us as we reveal real-life success stories and strategies that elevate your photography by harnessing the power of active communication. Let's create unforgettable sessions together! See you in the vlog! | |||
| Episode 9 -Refocus Your Photography Business - Products | 08 Aug 2023 | 00:18:17 | |
Hey, photography enthusiasts! Today's vlog is all about products that can elevate your photography business to new heights. We're thrilled to introduce you to the enchanting world of @graphistudio – a brand that truly stands out in the industry. @graphistudio has taken the art of crafting photography products to a whole new level. They offer an array of stunning options that will leave your clients in awe. Whether you're a seasoned professional or just starting out, their product line will undoubtedly impress you. Let's start with the Portrait Boxes – an elegant and versatile way to present your prints. These exquisite boxes boast high-quality materials, customizable covers, and a touch of sophistication that adds an extra touch of magic to your client's photo collection. Imagine your clients beaming with delight as they reveal their cherished memories, neatly displayed in these gorgeous boxes. Next up, we have the Albums – a masterpiece of craftsmanship that transforms photographs into tangible works of art. @graphistudio 's albums are unrivaled in their quality, design, and attention to detail. The combination of luxurious covers, fine papers, and precision printing results in a visual and tactile feast that leaves an indelible mark on your clients' hearts. Looking for something modern and contemporary? The Acrylics are sure to captivate your clients with their sleek and glossy appearance. These stylish pieces of art add a touch of modernity to any living space, turning photographs into statement pieces that demand attention and admiration. But wait, there's more! @graphistudio also offers Photo Books, Canvas Prints, and Wall Art to cater to a variety of tastes and preferences. Their commitment to excellence is evident in every product they create, making them a top choice for photographers worldwide. The beauty of these products lies not only in their aesthetic appeal but also in the lasting impressions they leave on your clients. When your clients see their cherished memories transformed into tangible keepsakes, they will be reminded of the emotional value of your work for years to come. By offering @graphistudio products, you'll elevate your brand and reputation as a photographer who goes the extra mile to deliver a truly remarkable experience. Happy clients will become your best advocates, spreading the word about the magical touch your photography brings to their lives. So, whether you're specializing in weddings, portraits, or any other genre, @graphistudio has something extraordinary to offer you. Join us as we dive deeper into the enchanting world of @graphistudio products, and discover how these masterpieces can transform your photography business and delight your clients like never before! Remember, investing in top-tier products like those from Graphistudio is an investment in your business's success. Let's unleash the magic together! Stay tuned for more exciting insights in the vlog! See you there! | |||
| Episode 10 - Refocus Your Photography Business - Competitions...why aren’t you entering them | 08 Aug 2023 | 00:05:06 | |
| Episode 38 - Andrew Funderberg - Mastering Photography Sales with Fundy: Unveiling Key Features & Insider Advice | 21 May 2024 | 01:03:51 | |
Join us for an enlightening episode of Refocus Your Photography Business Podcast, hosted by John Glaser. As we delve into the extensive realm of Fundy, the innovative photography software, we shed light on its robust capabilities, how it can revolutionize your sales process, and practical advice for utilizing it effectively. Andrew Funderberg, the creator and owner of Fundy, shares how this tool has simplified the process of selling photographs. He elaborates on the ease of album design creation, managing collections, and introducing the concept of auto-designs. Additionally, we explore advanced photo retouching, design specifics, and the noteworthy five-star photo feature. You'll learn the benefits of Fundy's dynamic album pricing function and how the software can be used to create instrumental promotional tools such as holiday and senior invite cards. We also discuss the valuable insights into how using Fundy can amplify your sales, and how to navigate in-person sales using the software. Blending practical advice with real-world examples, we guide you in maximizing Fundy's potential to enhance your sales process and client experience. Make your photography sales journey a breeze with our step-by-step guide on harnessing the potential of Fundy. Tune in to boost your understanding of photo sales dynamics and equip yourself with indispensable knowledge with this engaging episode. Topics Covered
Fundy: https://www.fundydesigner.com/ 50K Extra: 50kextra.com Fundy Storyteller Design Group Facebook: https://www.facebook.com/groups/fundystoryteller Refocus Your Photography Business Facebook Group: https://www.facebook.com/groups/refocusyourbusiness
Find John at: johnglaserheadshots.com (johnglaserphotography.com/headshots) Portrait Instagram: https://www.instagram.com/johnglaserphotography/ Headshot Instagram: https://www.instagram.com/johnglaserheadshotphoto/
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| Episode 11 - Refocus Your Photography Business - Building Your Portfolio While Making Money | 08 Aug 2023 | 00:06:40 | |
Hey there, fellow photography enthusiasts! Welcome back to our daily vlog, where we dive deep into the world of photography and explore how to grow both our portfolios and businesses. Today's topic is a crucial one: “Building Your Portfolio While Making Money” Now, here's the big dilemma: should you work for free? We'll discuss the importance of valuing your craft and setting fair prices for your talent and time. While collaborations and pro-bono projects have their place, constantly giving away your skills undermines the industry and your hard work. . Remember, photography is not just an art, but a business too. So, if you're eager to hone your craft, build an outstanding portfolio, and make money doing what you love, this vlog is a must-watch! Like, subscribe, and join the conversation below! Let's embark on this exciting adventure together and take our photography careers to new heights. See you in the vlog! 📸💼💡 | |||
| Episode 12 - Refocus Your Photography Business -Tools We Use - Proselect | 08 Aug 2023 | 00:09:08 | |
Step into the captivating world of ProSelect, the indispensable tool that elevates our photography business to new heights! In this episode, we'll unveil the magic of ProSelect as we demonstrate how it transforms our client experience. Discover the power behind ProSelect as we effortlessly organize photos, create enchanting slideshows, and design custom wall displays that complement our clients' homes perfectly. With its intuitive interface, selecting photos becomes a breeze, ensuring our clients leave with a collection that truly reflects their unique story. Through ProSelect, we infuse emotion into our Whether you're an aspiring photographer, a fellow pro looking to optimize your workflow, or a curious client, this vlog is a must-watch! Join us as we explore the tools and functionalities that make ProSelect an essential part of our photography business. | |||
| Episode 13 - Refocus Your Photography Business - Is it Easy to Give You Money | 08 Aug 2023 | 00:06:36 | |
In this game-changing vlog, we unravel the art of making it effortlessly easy for you to support our passion and secure your cherished moments! Join us as we explore the plethora of convenient payment options we offer, ensuring a seamless and enjoyable experience. 💳 Variety at Your Fingertips: Say goodbye to payment hurdles! We've got you covered with a range of trusted platforms like Stripe, Square, and PayPal, providing you with the freedom to choose the method that suits you best. 💰 Flexible Financing: Making your dreams a reality is our priority! Discover the convenience of PayPal Credit and Affirm, offering flexible financing solutions tailored to your needs, so you can invest in preserving your memories without worry. 🏠 Customized Payment Plans: We believe in personalized service, and that extends to your payment preferences too! Learn about our in-house customized payment plans, designed to fit your budget and ensure you receive the exceptional service you deserve. Join us as we shed light on how we streamline the payment process, making it a breeze for you to invest in the priceless gift of photography. Let's break down barriers and create lasting memories together! | |||
| Episode 14 - Refocus Your Photography Business - Emotional Release: Vent, Let Go, and Thrive! | 08 Aug 2023 | 00:02:00 | |
Hey there, wonderful souls! Welcome back to our vlog, where we dive deep into the ocean of emotions and discover the art of venting and moving on. Today, we're going to explore the liberating power of expressing ourselves, understanding our feelings, and ultimately, letting go to embrace a happier and more fulfilling life. Let's face it, life can be tough, and sometimes we all need a safe space to vent. Venting is a natural and healthy way to release pent-up emotions, frustrations, and stress. So, give yourself the freedom to vent, cry, scream, or simply express what's been bothering you. Acknowledge your feelings without judgment - it's an essential step towards healing and growth. But here's the twist - don't dwell in that venting space for too long. Instead, learn the art of moving on. Holding on to negative emotions can weigh us down, hindering our personal development and happiness. It's time to practice the power of letting go and turning the page. Channel your energy into constructive actions and surround yourself with positivity and support. Remember, it's okay to feel vulnerable; it's part of being human. The key is to nurture self-compassion and recognize that experiencing emotions is a beautiful part of life's journey. Vent when you need to, but then choose to let go and focus on what truly matters - your growth, your dreams, and your aspirations. Join us on this empowering journey of emotional release, as we learn to vent, move on, and flourish. Together, we'll cultivate resilience and find strength in embracing our authentic selves. So, let's step into a world of emotional liberation, leaving behind the burdens of the past and paving the way for a brighter, happier future. Stay tuned for some inspiring stories and practical tips on how to flourish after venting. Remember, you've got this! | |||
| Episode 15 -Refocus Your Photography Business - Give Them an Offer They Can’t Refuse | 08 Aug 2023 | 00:07:41 | |
Hey there, photography enthusiasts! Welcome back to our vlog where we explore the fascinating world of photography and delve into the secrets of running a successful photography business. Today, we're going to talk about the magic of marketing and the art of crafting irresistible offers that will leave your clients begging for more! In the fast-paced world of photography, standing out is key. But how can we do that? It's simple - marketing! Effective marketing is the bridge that connects your artistic talent with potential clients. Through strategic online presence, social media campaigns, and engaging content, you can reach a wider audience and showcase your skills to the world. However, marketing alone won't do the trick; you need a jaw-dropping offer to entice clients and leave them utterly captivated. Whether it's a limited-time discount, a fantastic package deal, or an exclusive photoshoot location, the key is to make it irresistible and unique. Creating a sense of urgency and exclusivity will spur immediate response from potential clients, driving them to take action and secure your offer before it's gone. But, what's the ultimate benefit of these well-crafted offers? It's simple: turning potential clients into loyal customers. By providing exceptional value and unforgettable experiences, you'll build trust and rapport with your clients. Word-of-mouth marketing will start to work in your favor, as satisfied customers eagerly share their positive experiences with friends and family, leading to more business for you! So, fellow photographers, let's take the plunge into the world of marketing and crafting unbeatable offers. Remember, creativity knows no bounds - dream big, dare to be different, and make your photography business an offer they simply can't refuse. Until next time, keep clicking and capturing life's most beautiful moments! | |||
| Episode 16 - Refocus Your Photography Business - Google Reviews Elevate Your Business’s Credibility | 08 Aug 2023 | 00:05:51 | |
Welcome back, business owners! Today, we're diving into the world of Google reviews and their immense impact on your credibility and distinctiveness. Positive reviews showcase your business's validity, setting you apart from the competition. As customers see the praises from satisfied clients, their trust in your brand soars. Embrace feedback, learn, and grow. In this vlog, we'll explore strategies to encourage reviews, respond professionally, and share inspiring success stories from businesses that skyrocketed their reputation with Google reviews. Don't miss this chance to elevate your business and shine online! Join us for the incredible insights ahead! | |||
| Episode 17 - Refocus Your Photography Business - Up Your Creativity Game Using Canva | 08 Aug 2023 | 00:03:23 | |
Hey there, creative enthusiasts...Welcome back to our channel! Today, we've got an exciting topic that's sure to level up your marketing and graphics game for online usage. Join us as we dive into the world of portrait studio magic and how Canva can be your ultimate secret weapon! In this vlog, we'll take you on a journey through the power of portrait photography and the untapped potential it holds for your online branding. We'll explore the art of capturing stunning portraits that speak volumes about your brand's personality, connecting with your audience on a deeper level. But that's not all! We'll show you how to harness the true potential of Canva, the ultimate graphic design platform. Unleash your creativity with its plethora of tools, templates, and features, enabling you to transform those incredible portraits into visually stunning marketing masterpieces! Whether you're a seasoned marketer or a budding entrepreneur, this vlog will equip you with the knowledge and skills to craft eye-catching social media posts, attention-grabbing ads, and irresistible website graphics. So, grab your notepads and get ready to take your online presence to new heights with the perfect combination of portrait studio brilliance and Canva's creative prowess. Hit that subscribe button and let's embark on this journey of artistic excellence together! Get your Canva Account today! https://www.canva.com/ | |||
| Episode 4 - Refocus Your Photography Business - Know Your Value and Worth as a Photographer | 05 Aug 2023 | 00:06:27 | |
Studio portrait photography is an art form that goes beyond capturing mere images. It is about creating moments frozen in time, immortalizing the essence and emotions of the subjects. In a world dominated by fast-paced digital photography, studio portraits provide a timeless and cherished treasure. The value of studio portrait photography lies not only in the technical mastery of lighting, composition, and post-processing, but also in the ability to connect with individuals on a deeper level. A skilled photographer understands the power of building rapport, making subjects feel comfortable and authentic in front of the camera. This results in captivating portraits that reveal their true personalities and emotions. As a photographer, it is crucial to recognize your worth and not be swayed by comparisons with other businesses. Every photographer has a unique style, skill set, and experience that sets them apart. It is essential to focus on the value you bring to your clients, rather than worrying about the pricing structures of others. The value of your work is not solely determined by your prices, but rather by the quality of your craft, the connection you establish with your subjects, and the memories you create for them. Your clients choose you for your unique perspective and expertise, and it is this personal touch that makes your work invaluable. So, embrace the power of studio portrait photography, understand your worth, and trust that your clients recognize and appreciate the exceptional experience you offer. | |||
| Episode 3 - Refocus Your Photography Business - Tools of the Trade_ Our Camera System | 05 Aug 2023 | 00:05:34 | |
Hey there, photography enthusiasts! Welcome back to our vlog! Today, we're diving deep into the world of studio portrait photography and sharing our go-to tools for capturing stunning moments. Join us as we unlock the potential of the incredible Canon R5 and R6 Mark II cameras, paired with the versatile 24-105mm lens, in our photography business. In this episode, we're pulling back the curtain and giving you an exclusive glimpse into our studio camera system setup. First up, let's talk about the Canon R5 and R6 Mark II, two powerhouses that have revolutionized the way we capture portraits. With their cutting-edge technology and outstanding performance, these cameras offer a wide range of features designed specifically for professionals like us. But what's a camera without a lens? The Canon 24-105mm lens has become our trusty companion for capturing captivating studio portraits. Its versatile focal range allows us to seamlessly transition from wide-angle shots that encompass the entire scene to crisp close-ups that capture the finest details. We'll discuss our preferred focal lengths and explain why this lens is a must-have in our arsenal. Whether you're an aspiring studio portrait photographer or simply interested in photography, this vlog post is packed with valuable insights and inspiration. Get ready to embark on a journey into the realm of stunning studio portraits, exploring the endless possibilities offered by the Canon R5 and R6 Mark II cameras and our beloved 24-105mm lens. So, grab your favorite camera and join us on this exciting adventure. Don't forget to like, subscribe, and hit that notification bell to stay tuned for more expert tips from our photography business. Let's create timeless portraits together! | |||
| Episode 2 - Refocus Your Photography Business - Pet Projects vs Photo Biz. Can you do Both | 05 Aug 2023 | 00:05:13 | |
Hey there, fellow photography enthusiasts! In today's vlog, we're diving into a topic that many of us can relate to: the allure of pet projects. We all know how easy it is to get caught up in our passions, even if they aren't necessarily bringing in the big bucks. Sometimes, though, these creative side ventures can bring immense joy and fulfill our craving for something unique and out of the ordinary. But here's the big question: Can a pet project actually make you money? The answer is a resounding YES! There's always a chance that your passion project could turn into a lucrative venture. However, it's crucial to strike a balance and stay focused on the projects that are already bringing in income and keeping your business running smoothly. Join me as we explore the thrilling world of pet projects and how they can add a spark of excitement to our photography journey. We'll uncover the secrets of finding the right balance between chasing our dreams and sustaining our business. So grab your camera and let's embark on this adventure together! Don't forget to hit that subscribe button and join our creative community. See you in the vlog! | |||
| Episode 37 - Mike Schacht - Authentic Business Practices | 15 May 2024 | 01:23:30 | |
Join acclaimed host John Glaser and renowned headshot photographer, Mike Schacht, in an insightful episode of Refocus Your Photography Business. This episode uncovers an in-depth discussion on building a successful photography business, with a focus on customer relationships, brand distinction, effective marketing, and authentic business practices. Dwell into Mike Schacht's fascinating journey from the home building industry and surviving the 2008 economic crunch to becoming a successful photographer and business strategist. Explore unique perspectives on building a strong business brand, maintaining customer relationships, the psychology of business, and much more. The episode delves into strategies to generate business growth; delving into subjects like the power of authenticity and connection, value of brand differentiation, the role of your website in a business, and harnessing the 'shadow self.' The role of authenticity in marketing, and the pitfalls of mimicking success are effectively explored. This episode also navigates into the intersection of relationships, social media, and business growth strategies in photography. The effectiveness of networking and smart gear purchasing, the importance of continuous learning, and handling pricing structures with clients are also significantly discussed to guide budding photography businessmen. In this engaging episode, Mike also underscores his philosophy for success: elevating customer experience and aligning your business model with your personal values. He recounts how transparency in pricing lead to better business performance and personal satisfaction. His venture into customer psychology and photographer-client relationship dynamics are filled with practical wisdom beneficial to fellow photographers. Listeners are finally treated with Mike's generous offer to book personal business consultations, flaunting a golden opportunity to learn from his wealth of knowledge. With insights backed by real-life stories and experiences, this episode is a must-listen for budding photographers everywhere!
Topics Covered:
Mike Schacht Website: https://312elements.com/ Refocus Your Photography Business Facebook Group: https://www.facebook.com/groups/refocusyourbusiness Refocus Your Photography Business Education Subscription: https://john-glaser.mykajabi.com/offers/McL6eKPT
Find John at: johnglaserheadshots.com (johnglaserphotography.com/headshots) Portrait Instagram: https://www.instagram.com/johnglaserphotography/ Headshot Instagram: https://www.instagram.com/johnglaserheadshotphoto/
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| Episode 1 - Refocus Your Photography Business - Photography Business Can Be Hard! | 05 Aug 2023 | 00:04:49 | |
Welcome to my vlog! Today, I want to talk about something that's close to my heart: the challenges of being a photographer. Trust me, I know firsthand that this journey isn't a walk in the park. But hey, the way you handle those tough situations is what truly defines your success! You see, in the world of photography, there are countless obstacles waiting to trip you up. It's easy to get discouraged, especially when things don't go as planned. But guess what? Even in the face of failure, there's always an opportunity to learn, grow, and ultimately thrive in your photography business. I want to share some words of encouragement with all of you today. These are the words that keep me going when the going gets tough. So listen up, because here's the deal: failure is not the end, it's just a stepping stone towards your ultimate triumph! Every setback you encounter is a chance to reevaluate, to refine your skills, and to push yourself further. It's a golden opportunity to learn from your mistakes and come back stronger than ever. Remember, the road to success is rarely a smooth one, but it's those who rise above the challenges who truly shine. So, my fellow photographers, never lose faith in yourself and your abilities. Embrace the difficulties, because they are what make you grow both as an artist and as a business owner. Stay dedicated, work hard, and keep that unwavering passion alive. And when you stumble, which you inevitably will, don't beat yourself up. Instead, dust yourself off, learn from the experience, and move forward with renewed determination. Trust me, it's all part of the process, and it's what separates the successful from the mediocre. So, my friends, remember this: your failures do not define you, but your response to them does. Embrace the challenges, learn from them, and let them fuel your drive to succeed. Because at the end of the day, the most rewarding victories are the ones that were hard-earned. Thank you for joining me on this vlog, and I hope these words of encouragement resonate with each and every one of you. Stay inspired, keep chasing your dreams, and I'll catch you in the next video. Until then, happy shooting! | |||
| Episode 36 - Jared Clark - Growing Your Photography Business with Text Messaging | 06 May 2024 | 01:02:47 | |
In this episode of Refocus Your Photography Business Podcast, gain insightful knowledge about the world of business text messaging from Jared Clark, president of Skipio, a leading business texting platform. Discover why texting platforms are essential for businesses aiming for effective communication and expansion. Learn from Jared's deep dive into the significance of texting and how it can revolutionize your business. Different types of messaging services like 10-digit phone number, toll-free number, short code, and their crucial roles in today's business scenario are explained. Master the art of avoiding common texting blunders and adopt a person-to-person approach for an authentic business texting experience. This episode not only emphasizes the importance of strategic text messaging but also explores the art of crafting engaging text messages. Understand how to frame it, when to initiate it, and the subtleties that can transform your engagement. Learn how your distinct messaging style can set you apart from your competitors and how quick responses can lead to increased customer satisfaction and sales boost. Delve deep into the ethics of texting and witness how honoring the 'social contract' of texting can affect your business communication. Discover the ideal platforms for executing an efficient texting strategy and how to integrate text messages into your overall communications plan harmoniously. Go beyond product pictures and appreciate the fact that customers care more about you and the unique experiences you provide. Navigate through the frustrations of registering with carriers and discover the importance of texting etiquette. Unveil advanced features of texting systems like scheduling messages, automating responses, running multiple numbers under one device, and much more. Finally, Jared emphasizes maintaining boundaries and using texting responsibly. With practical advice and simple strategies, revolutionize your customer interaction process and achieve great returns for your business. A must-listen episode for all businesses, small or large, looking to improve their customer communication! Topics covered:
Check out Skipio here - https://skipio.com/ Get an instant $10 off your first month of Skipio with this Referral Link - https://www.skipio.com/referral/aVFvuM
Find John at: johnglaserheadshots.com (johnglaserphotography.com/headshots) Portrait Instagram: https://www.instagram.com/johnglaserphotography/ Headshot Instagram: https://www.instagram.com/johnglaserheadshotphoto/ | |||
| Episode 35 - Richard Waine - Master Your Photography Website SEO | 17 Apr 2024 | 01:20:31 | |
In the 35th episode of the Refocus Your Photography Business Podcast, seasoned headshot photographer and SEO expert, Richard Wayne, shares his profound knowledge on the significance of search engine optimization (SEO) for photography businesses. The episode offers an insightful guide to website development, tackling the importance of an intuitive design, effective content formation, and the strategic use of AI tools. The topic extends to sensible utilization of SEO tactics in blog posts, with practical tips on keyword research and the proper use of tags. Throughout the episode, Richard delves deeper into his own SEO journey, covering his initial encounter with SEO needs for his first website to becoming proficient in web development languages. He stresses the importance of functional web design and SEO, moving beyond the aesthetics of a website. Richard emphasizes the understanding of header and alt tags, and shares his techniques for integrating valuable search terms into your content to attract more clients. Besides focusing on SEO journey, Richard also talks about his successful headshot and studio business in Lancaster, Pennsylvania. This episode will inspire you not only to improve your digital presence but also to think about how you can expand your own photography business. Additionally, Richard walks the listeners through his daily SEO practices, including maintaining an active Google business profile and building a good online reputation through customer reviews. He further shares invaluable tips on business categories and SEO, navigating YouTube for boosting SEO, alongside DIY strategies versus hiring SEO experts. If you aim to transform your digital presence and reach your audience effectively, this enlightening episode will demystify the intricate web of SEO practices. Reach out to Richard for more help and advice.
Topics covered:
You can visit Richards website here: Richard Waine Photography Check out Richard on Instagram: Richard Waine Instagram Follow Richard on Linkedin: Richard Waine Linkedin
Find John at: johnglaserheadshots.com (johnglaserphotography.com/headshots) Portrait Instagram: https://www.instagram.com/johnglaserphotography/ Headshot Instagram: https://www.instagram.com/johnglaserheadshotphoto/
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| Episode 34 - Jeff Brown - Using LinkedIn to Grow Your Clients and Tackling the Photographers Mindset | 28 Mar 2024 | 00:56:50 | |
In this exhilarating 34th episode of the Refocus Your Photography Business Podcast, host John chats with photographer, mentor, and business coach, Jeff Brown. They delve into the crucial role of mindset and the potential of LinkedIn in propelling your photography business forward. This conversation highlights the insights Jeff gleaned from his journey as a self-employed individual at 14, to his service in the Royal Navy, and his subsequent plunge into photography. They discuss overcoming imposter syndrome, crafting effective LinkedIn posts, and how authenticity and ingenuity can help you stay ahead in the hustle and bustle of today's digital world. This episode also showcases the dynamics of influence and authority on LinkedIn, and how leveraging these can translate into fruitful opportunities for your photography business. Listen now to uncover a treasure trove of information as we decode the complexities of mindset and LinkedIn in the ever-changing realm of photography business. Cultivating Authenticity and Self-belief for Growth in Photography Engage in a profound dissection of authenticity's importance in photography business growth in this insightful episode. Learn how being yourself and building trust with your audience can significantly enhance your professional trajectory. This discussion includes strategies on subtly engaging your audience, addressing the pitfalls of heavily sales-based posts, handling imposter syndrome and self-doubt, and fostering self-confidence and belief. With practical tips on posting and reposting on LinkedIn, this episode strikes the perfect balance between business growth and authenticity. Tune in to discover how you can strengthen your personal and business brand in the competitive world of photography. Overcoming Adversity with Visualization and Gratitude In this riveting dialogue, our guest shares his story of overcoming depression and rebuilding life through the power of positive visualization and gratitude. Based on his study of biographies and personal experiences of successful individuals, he underlines that unwavering dedication and belief are the keys to triumph over adversity. The discussion shifts to a unique method of verbalizing a vision statement and the role of gratitude as a tool to fight negativity. This episode is a testament to the transformative power of a positive mindset in steering your life from difficulties to success. Persistence and Prioritization: Key to Business Growth in Photography This insightful episode dives into how consistent efforts can translate into substantial business growth. With practical strategies like setting achievable goals and focusing on tasks generating income, the conversation sheds light on the fundamentals of attaining business success. From the riveting anecdote of mismatched content to the acceptance of not making significant profits right away, this episode is a goldmine of practical and implementable business growth strategies. So tune in to learn how to use LinkedIn to boost visibility and credibility, steer your business towards the desired results, and accept that growth is a marathon and not a sprint. Topics covered:
How you can connect with Jeff:
Don't forget to join the Refocus Your Photography Business Facebook Page
Find John at: johnglaserheadshots.com (johnglaserphotography.com/headshots) Portrait Instagram: https://www.instagram.com/johnglaserphotography/ Headshot Instagram: https://www.instagram.com/johnglaserheadshotphoto/ | |||
| Episode 33 - Richard Grenfell - Building a Business that You Run and Doesn't Run You....the perfect life!!! | 18 Mar 2024 | 00:57:18 | |
In this episode of "Refocus Your Photography Business," John interviews renowned photographer, Richard Grenfell. Discussing the art of balancing a successful photography business, enjoying life, and exploring the world, Richard shares an intriguing account of his journey. From starting with family and dog photography to mastering boudoir and headshots, he uncovers the secret to maintaining an interesting average of $3,000 per sale with a goal of garnering a revenue of $1 million per year. With in-depth discussions about mindset, worth, and overcoming challenges in the photography business, Richard offers valuable insights for anyone aiming to expand their venture. Delve into the experiences of two adept photographers and unravel breakthroughs, triumphs, and the importance of mentorship and education in the sector. Learn about the impact of essential decision-making, from leasing a workspace to diligently investing in oneself. The conversation further explores the dynamics of attracting clients and seamlessly transitions into discussing sales, emphasizing the essence of focusing on an excellent client experience instead of letting sales dictate the business. On a deeper note, it highlights the potency of digital advertising, the art of strategic ad planning, and the common pitfalls in the genre. Richard also illuminates the essentiality of responsible financial management, sharing secrets from his expedition into portrait photography. With an emphasis on understanding one's figures for long-term success, this episode unearths the critical subjects of pricing and valuing oneself professionally. Tune in and join our growing community to stay updated with more engaging episodes.
Some of the topics covered:
You can find Richard here: Richards Photography Facebook Page
Find John at: johnglaserheadshots.com (johnglaserphotography.com/headshots) Portrait Instagram: https://www.instagram.com/johnglaserphotography/ Headshot Instagram: https://www.instagram.com/johnglaserheadshotphoto/ | |||
| Episode 32 - Refocus Your Photography Business Podcast - Interview with Brianna Schrader - A Deep Dive with AI for Marketing and Messaging | 20 Feb 2024 | 01:04:03 | |
In episode 32 we interviews pioneering photographer, Brianna Schrader, exploring the game-changing role of artificial intelligence (AI) in photography. From platforms like Chat GPT and Gemini, this episode exposes how AI technology is reshaping not just photography but various aspects of businesses. Learn about Brianna's journey from wedding to family portrait photography and her secrets of achieving a successful work-life balance. The episode delves into AI's transformative power to streamline operations, illustrating how Brianna harnesses AI for social media planning, content generation, and more. Don't miss valuable insights on tools like Google's Gemini and Chat GPT and their advantages for businesses and the importance of keeping abreast of AI advancements in this fast-paced digital era. This knowledge-packed session also discusses the impact of AI on lead generation, engagement, and business growth. Listen to real-life case studies on how high-quality content can boost organic leads on platforms like Instagram, revealing just how AI can transform traditional business promotional methods. From finding your niche to mastering targeted marketing, stay tuned to this episode to revolutionize your photography business. Join Brianna as she shares her experiences on how to navigate the unique demands of various photography genres successfully and why a strategic approach to business is the key to eking out success in the industry. This episode will get you thinking differently about leveraging technology in your venture and spark your curiosity about the future of the photography business. Immerse in this enlightening discussion and stay ahead of the curve as you leverage AI tools for your photography business. Listen in, learn, grow and ride the wave of AI-driven transformation in the photography industry. Topics Shared during the episode include:
You can find Brianna here: Brianna's Shy Heart Studios Photography Instagram | |||