The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.
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Luis Carrion on lessons learned buying a 57-year old brokerage
Tuesday, September 3, 2024 • Duration 29:32
This week on the RealTrending podcast, Tracey Velt sits down with Luis Carrion, the CEO and Chairman of Berkshire Hathaway Home Services, California Properties and a 2024 RealTrends GameChanger. In 2022, Luis acquired and took over the firm from the family of the late Bruce Malhern.
He and Tracey talk about the growth and restructuring of the company under his leadership these past two years, and the importance behind building strong, personal relationships with agents. He outlines his ambitious growth plan for BHHS, which includes M&A opportunities, increasing agent productivity, and strategic recruiting. Luis also talks about the challenges that he faced during the transition, including the larger impact of COVID-19 on his business and the industry, as well as other valuable lessons he has learned along the way.
Here’s a glimpse of what you’ll learn:
The lessons learned during transition periods are crucial to organizational growth.
The pandemic years shined a light on the need for change and adaptability in real estate.
A well-rounded growth plan should include mergers and acquisitions, agent productivity, and recruiting.
Related to this episode:
Luis Carrion | LinkedIn
Berkshire Hathaway Home Services, California Properties
2024 RealTrends GameChangers
HousingWire | YouTube
More info about HousingWire
Enjoy the episode!
The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.
Tech VP Stuart Sim on marketing strategies post-settlement
Monday, August 26, 2024 • Duration 34:23
This week on the RealTrending podcast, Tracey sits down with Stuart Sim, the Vice President of Industry Development at Lofty. Stuart joins us to talk about the impact of the NAR settlement on agents’ business and marketing strategies. Now that the new regulations are in practice, what can real estate professionals do to market themselves effectively?
Stuart believes in automating your business and differentiating yourself with new and existing technology in this evolving, post-NAR settlement market. He also discusses how you can use data analytics to better understand customer preferences and market trends, and how to engage meaningfully with past clients.
Here’s a glimpse of what you’ll learn:
There are a lot of new opportunities for real estate agents in the current market.
Utilizing technology platforms to their fullest potential can greatly enhance an agent's efficiency and effectiveness.
Data analytics can provide valuable insights into customer preferences and market trends, allowing agents to stay ahead of the competition.
Agents should proactively engage with past clients and identify opportunities for future transactions.
Related to this episode:
Stuart Sim | LinkedIn
Lofty
HousingWire | YouTube
Enjoy the episode!
The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.
Jason Mitchell on the power of B2B referrals
Monday, June 24, 2024 • Duration 36:21
On today’s sponsored episode, we had the opportunity to sit down with Jason Mitchell, the founder and CEO of JMG Real Estate, one of the top mega teams on the 2024 RealTrends Verified Rankings. JMG is a B2B brokerage that works diligently with big brands to drive worthwhile business into their company and give their agents high-quality referrals.
Tracey and Jason talk about JMG’s strategy when building a network of referral partners and the careful consideration that they take when assessing not only the value that the agent brings to them but also the value that they bring to the agents. He also talks about policy changes, holding agents accountable for productivity goals, and managing relationships with large referral partners.
Here’s a glimpse of what you’ll learn:
Providing value to agents and helping them build their book of business is crucial in the real estate industry.
Being consistent, proactive, and focused on providing value to clients leads to success.
Partnerships and relationships with organizations and decision-makers are key to generating referrals and growing a real estate business.
The real estate industry is evolving, and agents need to adapt by finding opportunities to work with teams or brokerages that can help them close more deals.
Being transactional and closing more deals leads to a larger client base and more opportunities for referrals.
Related to this episode:
Jason Mitchell Group
Jason Mitchell Group | LinkedIn
Jason Mitchell | LinkedIn
HousingWire | YouTube
Enjoy the episode!
The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.
This Google-backed brokerage built a digital real estate assistant to drive business
Monday, September 26, 2022 • Duration 42:36
Today’s RealTrending podcast features Bobby Bryant, CEO and co-founder of Doss, a real estate brokerage and technology company that offers a flex model and an artificial intelligence assistant. Doss is a Google Start Up company and recently received funding from Amazon, as well.This episode is sponsored by Keeping Current Matters. Keeping Current Matters makes it easy to be the market expert so you can spend more time on what matters most: your clients. Check them out here.
EmpowerHome CEO on the lead pillars that drive her team's success
Monday, September 19, 2022 • Duration 31:33
Today’s RealTrending podcast features Sarah Reynolds, CEO of EmpowerHome, a real estate industry solutions provider supporting Realtors, mega teams, and core services companies. Sarah talks about her unique business model and the lead pillars that drive her success.
Spencer Rascoff on real estate tech and threats to the traditional brokerage model
Monday, September 12, 2022 • Duration 32:37
Today’s RealTrending podcast features Spencer Rascoff, founder of Pacaso, Hotwire and Zillow among other companies. Rascoff is also the CEO of 75 & Sunny, an investment company. Rascoff discusses the next wave of real estate technology as well as the challenges ahead for the traditional brokerage model.
The Agency's Rainy Hake Austin on brand consistency as they grow
Tuesday, September 6, 2022 • Duration 30:13
Today’s RealTrending podcast features Rainy Hake Austin, president of The Agency. Rainy discusses how their boutique-feel brokerage is able to scale that model using brand consistency.
United Real Estate's Rick Haase on acquisitions and lessons learned building an in-house tech platform
Monday, August 29, 2022 • Duration 47:47
Today’s RealTrending podcast features Rick Haase, president of United Real Estate. Rick discusses what they look for in a brokerage acquisition, the current real estate technology landscape and lessons learned building an in-house tech platform.
House Buyers of America CEO on the buy, renovate, sell business model
Monday, August 22, 2022 • Duration 27:20
Today's RealTrending podcast features Nick Ron, CEO of House Buyers of America, which buys renovates and resells homes. Ron discusses the difference between his company and an iBuyer and how important it is to have a personal touch.
Milestones CEO says agents must move away from transactional mindset to a relational one
Monday, August 15, 2022 • Duration 43:29
Today’s RealTrending features features Rivers Pearce, chief marketing officer, and Dustin Gray, founder and CEO of Milestones, a homeowner portal that just raised 10.3 million in Series A funding. They discuss how real estate agents can move away from being transactional and move to being more intentional in building relationships.