In this episode, I sit down with my friend and publisher, Todd Sattersten to unpack his brand-new book The 100 Best Books for Work & Life. After spending thousands of hours studying the world's top ideas, Todd distilled them into three massive themes: the core beliefs that shape how we grow, the foundational skills we all need, and the proven strategies for implementation. Together, we explore why purpose matters more than you think, why progress—not perfection—is what keeps us motivated, and how the strongest relationships (both personal and professional) can radically improve your success. We also break down lessons from books on goals, growth, habits, vulnerability, and the surprising science behind becoming your best self.

This conversation skims across decades of research, the best thinkers in the world, and hundreds of lessons that can transform your trajectory. If you've ever wondered what to prioritize, where to focus, or how to build a career and life you actually love, you'll hear ideas you can implement today—along with the stories, examples, and science that make them stick.

Topics We Cover in This Episode: 

• The surprising way Todd chose the "100 best" books—and why categories came after the insights

• The core belief every high performer needs before any real growth can happen

• A mindset shift from one of the world's most famous researchers that proves anyone can improve

• The daily and weekly habits scientifically shown to increase happiness, productivity, and clarity

• Why three layers of your social network influence you far more than you realize

• The uncomfortable—but essential—truth Brene Brown uncovered about connection and professional success

• A story of how following intuitive energy (instead of logic) can redirect an entire career

• The one type of progress that dramatically increases motivation—and how to track it in under 15 minutes

If this episode sparks something in you—an idea, a curiosity, or even the sense that it's time for a shift—I'd love for you to dive into Part 2 where we continue the conversation with generosity, influence, habits, and implementation. And if Todd's insights resonated, check out The 100 Best Books for Work & Life and start building your own roadmap for growth. Your next breakthrough might be waiting in the pages of a single book—or a single idea you hear today.

Resources Mentioned:

Order your copy of Give to Grow

Get the Supplemental materials for Give to Grow

Get a copy of your GrowBIG Playbook today!

Bard Press

100 Best Books for Work and Life: What They Say, Why They Matter, and How They Can Help You

What if the very doubts you're trying to silence are actually helping you become more confident? In this episode, I sit down with Kelli Thompson, leadership coach and author of Closing the Confidence Gap, to unpack the truth about confidence — why it's not about never feeling fear, and how curiosity and self-compassion are your biggest power moves. We explore the "But First" mindset that keeps you stuck, the cost of expensive thoughts, and the powerful shift that happens when you start listening to your body's wisdom, not just your head.

Kelli and I dive into real, actionable frameworks for building confidence that sticks — whether you're preparing for a big promotion, leading a team, or simply trying to stop second-guessing yourself. Her tools are practical, evidence-based, and surprisingly heart-centered. If you've ever wondered how to feel confident before you've "earned" it, this conversation will change the way you see yourself and your leadership potential.

Topics We Cover in This Episode: 

• The surprising difference between confidence and cockiness — and how curiosity bridges the gap

• Why your "But Firsts" are secretly sabotaging your success

• How to turn expensive thoughts into valuable ones that propel your growth

• Why compassion (not criticism) is the key to lasting confidence

• The 4-part "LESS" model for doing less while achieving more

• How to make smarter decisions using your head, heart, and gut together

• Simple daily practices to build self-trust and resilience

• What your body is trying to tell you — and how to actually listen

If you've ever doubted your readiness, your worth, or your next big move, this episode will remind you that confidence isn't something you wait for — it's something you create through action, awareness, and self-compassion. Listen in, take notes, and don't forget to check out Kelli's book Closing the Confidence Gap for even more powerful tools to boost your peace, potential, and paycheck.

Resources Mentioned:

Order your copy of Give to Grow

Get the Supplemental materials for Give to Grow

Get a copy of your GrowBIG Playbook today!

Purchase Kelli's Book, Closing the Confidence Gap

Visit Kelli's Website

Connect with Kelli on LinkedIn

Are you too busy to journal—or just not doing it the right way? In this episode, I sit down with the extraordinary Jo Franco—Netflix host, polyglot, entrepreneur, and journaling pioneer—to unpack the true power of journaling as a transformational tool for self-awareness, leadership, and productivity. If you've ever thought journaling was a fluffy "dear diary" ritual, think again. Jo brings science, soul, and strategy to the table, showing how even five minutes with the right prompt can unlock clarity, confidence, and momentum in your life and work.

We dive into her personal journey—from being handed a journal as a kid to now leading global journaling workshops that change lives. Along the way, we explore how journaling helps you excavate your goals, align with your values, and become the person you actually want to be—not just the one society tells you to be. Whether you're a seasoned high-achiever or brand new to the concept of journaling, this episode will give you the prompts, structure, and real-world inspiration to make this practice a game changer.

Topics We Cover in This Episode: 

• Why journaling isn't about documenting your day—but designing your life

• The surprisingly simple weekly routine that changed everything for me

• Jo's go-to energy audit framework (and how to use it in under 5 minutes)

• How journaling helps uncover the real reason behind your goals

• The science-backed prompts that increase happiness, productivity, and memory

• Why rereading your journal entries is just as important as writing them

• How to use journaling to become a more impactful leader and partner

• The journaling method that builds instant depth in your team or relationship

Ready to start writing your future self into existence? Head to JoClub.World to check out Jo's free journaling 101 workshop and grab your starter kit. Don't forget to subscribe, leave a review, and share this episode with a friend who could use some clarity and confidence. 

Resources Mentioned:

Get Jo's Journaling Starter Kit and Free Workshop

Order your copy of Give to Grow

Get the Supplemental materials for Give to Grow

Get a copy of your GrowBIG Playbook today!

In this episode of Real Relationships Real Revenue, I'm coming to you solo to talk about something that people really seem to need right now. I'm sharing a way that you can tackle any type of slowdown that you see in the economy, in your book of business, in your business results, or in your particular expertise. These kinds of ebbs and flows happen all the time, and it's important that we know how to handle them  so that we can keep paving the way for success. 

Topics We Cover in This Episode: 

• The surprising statistics behind business growth during challenging times
• How you can completely differentiate yourself from anyone else
• The power of opening up a dialog with a client when they can't invest in you
• What you can offer to a team during tough times
• Give To Gets you can offer clients or prospects that will likely transition into a mutually beneficial relationship
• What to do when your outcomes are twice as hard

So many people think that uncertain times are when you should pull back, but I hope these practical tips will help you understand the importance of doubling down instead. Offer value and really build and deepen your relationships. If you do this, you'll win both in the short term and in the long term. 

If you want to learn more about our Demand Creation Give To Get model, you can check it out here. If you want to check out the McGraw Hill study, you can do that here. 

Resources Mentioned:

Learn more about our Demand Creation Give To Get model

Check out the McGraw Hill study

Prepare to become legendary! In this episode of Real Relationships Real Revenue, I sat down with Tommy Breedlove who just wrote a book called Legendary that I got a ton of value out of and I know you will too. As someone who has spent time in prison, Tommy has a really unique journey and perspective and he's sharing how we can learn to prioritize ourselves first, take control of our life and time, become laser-focused on what matters, and become legendary.

Topics We Cover in This Episode: 

• Tommy's journey and the low point that changed everything
• The people he met in prison that transformed his life
• Why he started working with entrepreneurs and high-achieving people
• The number one way we can live with purpose
• The power of time-blocking and focusing on your zone of brilliance
• The importance of getting laser-focused on the things that move the ball in your business 
• The mindset, attitude, and skill of managing money
• Why we need to get rid of the word "busy" and why your time is your second greatest asset
• How we can learn to say no 
• Unconditional self-love and how we can achieve it
• The power of taking control of your life and being the captain of your own ship

I hope you enjoyed this powerful conversation with Tommy. As he says, you are your number one asset and you have to prioritize yourself first. It's not selfish, it's actually the most selfless thing you can do. I hope you read his book, take his advice, learn to lead, love, and respect yourself first every day, and become a world-class elite in your life.  

Get your copy of Tommy's book today. You can also visit his website to learn more about his retreats and events. 

Resources Mentioned:

Check out Tommy's book Legendary

Check out Tommy's website and learn more about his retreats and events

Check out The ONE Thing

There is no force more influential on human behavior than culture. In this episode of Real Relationships Real Revenue, I sat down with Marcus Collins to delve into how we can build a culture around our work, our lives, and our interests. And how, as a result, we'll find opportunities, ideas, products, and experiences that we may not have found on our own. 

Dr. Marcus Collins is an award-winning marketer and cultural translator with one foot in the world of practice—serving as the head of strategy at Wieden+Kennedy New York—and one foot in the world of academia—as a clinical assistant professor of marketing at the Ross School of Business, University of Michigan.

Topics We Cover in This Episode: 

• Why culture is so difficult to operationalize in business
• The opportunities that can arise when you focus on company culture
• How culture can help you build your book of business
• How to find ecosystems in business based on your beliefs and values
• How to get with your team and determine what you believe 
• What artifacts are and how we give things meaning
• The way that the language we use signals to the world who we are
• How culture can impact who you work with 
• The social aspect of consumption 
• The human desire for connection and how it impacts our behavior and decisions in life and business
• The power of offering connections in business 

I hope you enjoyed this episode with Marcus. From identifying the artifacts that give meaning to our culture, to the language we use to signal who we are, it's important to take a thoughtful and intentional approach to building a culture that reflects our vision and aspirations so that we can find the right people and more success. 

If you have a vested interest in helping people adopt behavior, Marcus's book will be very helpful for you. You can get a copy here. 

Resources Mentioned:

Visit Marcus's website

Get a copy of For the Culture

In this episode of Real Relationships Real Revenue, I sat down with Joel Neeb. Not only has he escorted the president of the United States around in Air Force One, but he has also done a lot of incredible work in the business world. From working as a fighter pilot to becoming a CEO of a consultancy, and now working with the third-largest software company in the world, he has a breadth of experience and I'm excited to chat with him today. 

Topics We Cover in This Episode: 

• How he got started as a pilot
• The life-changing diagnosis that he received and the clarity it brought
• The three G's he found in the darkest moments of his life
• The two summits in life we should strive for
• Why we have to get out of our comfort zone to grow 
• Why you can't be afraid to reinvent yourself
• The importance of mentorship in your professional life
• Why gratitude is a superpower
• The rose, bud, thorn method for practicing gratitude and optimism 
• How to create a new habit

Joel has some incredible insight into the power of gratitude, growth, and getting out of your comfort zone for massive growth in your personal and professional life. As he says, you can't be afraid to reinvent yourself so go after the success you desire. 

If you want to learn more from Joel, make sure to follow him on LinkedIn and check out his book The Survivor's Obligation. All proceeds go to charity so make sure to support this amazing cause. 

Resources Mentioned:

Check out The Survivor's Obligation

Follow Joel on LinkedIn

In this episode of Real Relationships Real Revenue, I sat down with Yiannis Gavrielides who is the CEO of a really cool tech startup called Covve that is focused on deepening relationships. I'm excited to have him on the show to talk about how this technology is helping people everywhere remember to do their reach-outs and follow-ups and how to do so effectively for building and deepening those relationships. 

Topics We Cover in This Episode: 

• How Covve is helping people make a habit of nurturing relationships
• The importance of differentiating yourself in growth and career
• How relationships help build trust
• Ways you can deepen your relationships
• The benefits of just trying to be helpful to people
• Why you should always take notes when relationship building
• Why you should focus on human connections and vulnerability 
• Ways to stay top of mind with people you meet 
• Following up as the introducer and as the introduction recipient
• How Yiannis continues to learn through meeting people
• Lies people tell themselves about networking
• What Yiannis does to stay on track

I hope you enjoyed this conversation with Yiannis. Building and deepening your relationships is so important if you want to grow your book of business. Yiannis is working to help people make habits of nurturing their relationships with his new tech and I am so excited to see how this grows. 

If you want to learn more from Yiannis, check out the Covve website and connect with him on LinkedIn here. You can email him at Yiannis@covve.com. Yiannis is offering a special discount code for our listeners - click here to get the Premium Covve Personal CRM App with the discount already applied, or use code "BIG2023" at checkout!

If you want to learn more about the High Impact Relationship Deepeners, you check it out here. 

Resources Mentioned:

Add Yiannis on LinkedIn

Visit the Covve website 

Check out the Wired to Socialize series on YouTube, Spotify, Apple Podcasts and Google Podcasts

Email Yiannis at Yiannis@covve.com

Check out High Impact Relationship Deepeners

Check out the GrowBIG Playbook 

Listen to my conversation with Dr. Ivan Misner

In this episode of Real Relationships Real Revenue, we are diving into collaboration with Deb Mashek. The problems that have the biggest impact for your clients are the ones that require collaboration across teams internally, so this is a super important topic and I'm excited to explore it today. Deb is sharing her best secrets for success. 

Topics We Cover in This Episode: 

• Why collaboration ends up being harder than expected
• How to take the Ecosystem approach to collaboration
• The importance of relationship quality and interdependence
• The trust it takes to be interdependent with others
• The brilliant way to ask for help 
• The number one correlation to our success
• Why we need to be using the right language when communicating 
• Using collaboration for cross-selling
• How to break down walls and build trust internally  
• What collaborative action is and why it's important
• The necessity of collaborative culture and how to achieve it
• Defining what collaboration means to your organization
• The things people get wrong about collaboration
• How Deb continues to learn

Collaboration is not always as simple as it seems. You want to define what collaboration means to your organization and what that looks like. Creating a culture of collaboration will make a huge difference in the way your team works together internally.

Social psychologist Deb Mashek helps organizations create the conditions for collaboration to thrive. An experienced business advisor, professor, and nonprofit executive, her writing appears in MIT-Sloan Management Review, Fortune, ReWorked, The Hechinger Report, and Psychology Today. Deb has been an invited speaker on collaboration and viewpoint diversity at leading organizations including the United Nations and the American Psychological Association. She is the international bestselling author of Collabor(h)ate.

I hope you enjoyed this conversation with Deb. If you want to learn more about the things we talked about today, you can check out the Mashek Matrix, the Ecosystem Model, the article on hiring collaborative people, and the HBR piece on social class and collaboration. You can learn more about Deb by visiting her website. 

Resources Mentioned:

Visit Debs website

Check out Mashek Matrix

Check out the Ecosystem Model

Read the ReWorked article on hiring collaborative people

HBR piece on social class and collaboration

In this episode of Real Relationships Real Revenue, I sat down with Stefan Falk, author of the book Intrinsic Motivation, to talk about his story and how to find intrinsic motivation in your life so that you can learn to love your work and succeed like never before. Stefan has a fascinating background that led him to where he is now and I think you're going to really love hearing his perspective on things as a successful business coach. 

Topics We Cover in This Episode: 

• The starting point for what Stefan does today
• How Stefan strives to help people in their lives and careers
• What triggers intrinsic motivation
• The power of experimenting in your career
• The mindset needed to add value to others
• Becoming a thought leader and advisor to senior leaders
• Tips for handling anxiety when it comes to business development
• Why you should leave people with more energy after meeting you than they had before
• Why we are the only ones holding ourselves back

I hope you enjoyed this conversation with Stefan. I love how he points out that a little bit of anxiety or pain from a business development perspective is a good thing! It's a sign of growth, so don't get discouraged. 

If you are interested in learning more from Stefan, make sure to check out his website. Make sure to also check out his book Intrinsic Motivation. 

If you want to learn more about deepening your business relationships quickly, make sure to sign up for my weekly newsletter to get the GrowBIG Playbook. 

Resources Mentioned:
Check out Stefan's website
Get a copy of Intrinsic Motivation
Sign up for my Weekly Newsletter GrowBIG Playbook
Get a copy of Flow
Get a copy of Finding Flow
Get a copy of Creativity

I'm joined by journalist, speaker, and best-selling author Joanne Lipman in this episode of Real Relationships Real Revenue to talk all about reinvention. We're digging into why so many people feel the need to reinvent themselves in today's workforce, why we think reinvention is so cool, and what exactly happens when you decide it's time for a reinvention. Joanne is even sharing the four stages of reinvention, which is something I promise you don't want to miss. 

Topics We Cover in This Episode: 

• Changes happening in the workforce right now 
• How to navigate changes in your career 
• What to do when you feel like it's time to reinvent yourself 
• The four stages of reinvention 
• What leads people to pivot in their careers
• How to start pivoting without leaving your current career
• Why the "overnight success" myth is damaging 

Joanne has built an incredible career for herself in the journalism world and I'm so thrilled to get the opportunity to sit down with her and share our conversation with you!

If you want to learn more about reinvention, you're in luck, because Joanne just wrote a book all about it and I'm pretty sure that once you pick it up you're not going to want to put it down. Head down to your local independent bookstore and pick up a copy of Next! The Power of Reinvention in Life and Work today! 

Resources Mentioned:

Check Out Next! The Power of Reinvention in Life and Work by Joanne Lipman

Visit Joanne's Website 

In this episode of Real Relationships Real Revenue, I am joined by Thanh Pham, one of the top couple people worldwide universally known for really being great at efficiency, productivity, and getting the most out of your day with a limited amount of time. It can be really tough to get done all of the things that you want to get done in your day, and Thanh is here to help with that. 

Topics We Cover in This Episode: 

• How he developed his own methodology for efficiency
• How happiness leads to productivity
• The power of prioritizing
• The benefits of scaling through people
• Three questions to ask yourself when planning your week
• Why energy is the most underrated aspect of performance
• Tips for increasing the amount of sleep you get every night
• How to focus your attention for a productive day
• Why productivity is a skill 
• The importance of trust in client relationships

I hope you enjoyed these tips for increasing your productivity. Remember, you don't have to be born with the ability to be productive. It's a skill. Everybody can be more organized. Everybody can be more efficient. Everybody can learn this.

If you want to learn more from Thanh, make sure to tune into his podcast The Productivity Show. You can also get his free Ultimate Time Management Guide. 

Resources Mentioned:

Get the free Ultimate Time Management Guide

Listen to The Productivity Show

Speed Up by Slowing Down: Sleep Secrets to Boost Your Focus and Maximize Your Productivity

Introducing TEA: A Simple Framework for Getting Unstuck and Achieving Your Goals

In this episode of Real Relationships Real Revenue, I sat down with Ernesto Pagano, the managing director and partner of Boston Consulting Group. He has a passion for serving his clients and building relationships so I knew he would be a great guest for the show. He is killing it when it comes to creating relationships, adding value, and creating a massive impact. 

Topics We Cover in This Episode: 

• How Ernesto goes above and beyond for his clients
• Why you have to be interested in order to be interesting
• The importance of leveraging curiosity with your clients 
• Helping clients co-create ideas with you
• How vulnerability helps you define your value add 
• The mindset shift needed for growth
• Why growth comes with discomfort
• How Ernesto continues to learn
• Why you need to be there when clients need you, not when it's convenient

Ernesto adds so much value and goes above and beyond for his clients, which has led to so much growth and success for him. It's important to be a good listener and show vulnerability and curiosity so that you can build strong, lasting relationships with your clients, just like Ernesto does. 

If you enjoyed this conversation with Ernesto, make sure to check out the Boston Consulting Group website. You can also connect with him on LinkedIn here. 

Resources Mentioned:

Check out the Boston Consulting Group website

Connect with Ernesto on LinkedIn

Are you letting fear or friction hold you back from the conversations that matter most? In this episode, I sit down with Kwame Christian— host of the #1 negotiation podcast Negotiate Anything and creator of LinkedIn's only official negotiation certificate—to explore how we can all get better at negotiation by doing it with more heart. Kwame breaks down his signature "Compassionate Curiosity" framework, a three-step method that helps you navigate any conversation—whether in business or life—with empathy, emotional intelligence, and strategic clarity. If you've ever struggled with "what to say when it's hard to say it," this episode is a must-listen.

Topics We Cover in This Episode: 

• The unexpected reason most negotiation training fails (and how to fix it)

• The one mental model that works for almost every tough conversation

• How to uncover someone's real priorities—before offering solutions

• Why your tone matters more than your tactics

• A simple way to defuse tension in seconds

• How to know when it's time to walk away (without burning a bridge)

Be sure to follow Kwame Christian on LinkedIn and check out his podcast Negotiate Anything for even more real-world tools. And if you want to start showing up differently in high-stakes conversations, start with compassion, curiosity, and this episode as your guide.

Resources Mentioned:

Order your copy of Give to Grow

Get the Supplemental materials for Give to Grow

Get a copy of your GrowBIG Playbook today!

Listen to the Negotiate Anything Podcast

Connect with Kwame

In this episode of Real Relationships Real Revenue, I sat down with Terry Isner from Jaffe PR. Terry has a deep expertise in law firm topics, PR, business development, and so much more. He's here to talk about all of these things and dive into how we can change the way that boardrooms think and act today. No one wants to be a vendor or a client anymore, we want to be partners, and that requires a shift in the way we do things in business so we can embrace the humanity of it all. 

Topics We Cover in This Episode: 

• Why we need to be more people-centric in boardrooms

• The impact of social issues on businesses today

• How to find your company culture

• How we can all lead when it comes to the issues we face in the boardroom

• Why changing the terminology you use in business changes the mindset

• How empathy, compassion, and kindness are linked to your bottom line

• Ways to get everyone in the organization involved in bringing in ideas

• Getting immersed in learning opportunities for continued growth

• The importance of allowing people to be themselves in business

• The business opportunities available to us when we adapt to change

• How to tackle the hard and scary challenges in business

A lot has changed in business in recent years, and the power exists with the people now. To be successful, it's important for businesses to shift the way they are doing things and focus more on the human-centric aspects and how they can give everyone a voice. 

If you enjoyed this conversation and want to connect with Terry and learn more about what we discussed today, make sure to visit his website to check out the resources there. 

Resources Mentioned:

Visit the Jaffe PR website

Listen to my conversation with Julia

In this episode of Real Relationships Real Revenue, I sat down with Brittany Hodak, the author of Creating Super Fans. This ties in directly with the things we cover on the show such as deepening relationships, so I am happy to have her on to talk about the idea of creating super fans and why it's important to grow your book of business. 

Topics We Cover in This Episode: 

• Why it's important to create super fans 
• Why you should be creating experiences that people love
• The five-step framework to creating super fans for your business
• Tips for fine-tuning your story
• Why testimonials are so powerful
• Getting clarity on what your audience wants or needs
• Why you should start with your empathy over authority
• Personalizing your customer's experience
• Why you should try to exceed expectations for your clients
• Creating net positive experiences

I hope you enjoyed this conversation with Brittany. As she says, your brand isn't what you say it is, it's actually what your clients tell their friends about you. By following Brittany's SUPER framework, you can create super fans that love your work and share it with everyone they know.

If you enjoyed this conversation and want to learn more about Brittany, make sure to check out her website here. If you want to read her book, you can check it out here. 

Resources Mentioned:

Visit Brittany's website

Get a copy of Brittany's book

Check out Tim Grahl's podcast episode

Listen to the  Storytelling episode

This YouTube with an interview of Joseph Sugarman

In this episode of Real Relationships Real Revenue, I had the amazing opportunity to sit down with Josh Scott. If you don't know him, he's the owner of JHS Pedals, one of the largest guitar pedal companies in the world, and in this episode, he shares how he built his business from nothing to a massive organization. No matter your profession, there are golden nuggets in this episode for you. 

Topics We Cover in This Episode: 

• How Josh started his company
• Josh's outside-the-box approach to marketing 
• Why making assumptions is destructive in marketing
• The importance of being yourself in your business
• How YouTube impacted his company
• What contagious marketing is and why it works
• The power of digital media 
• How Josh builds trust in his industry
• Why every business venture is a creative task
• The idea of adjacent possibilities for your business
• Why you have to overcome imposter syndrome
• Why accountability is a key to creativity 

Josh harnessed the power of being creative, authentic, and collaborative, which built deep trust in his industry and grew his business. I know that it is something we can all learn from no matter what industry we are in because as Josh says, business is creativity, and creativity is collaborative.

I hope you enjoyed this conversation with Josh as much as I did. To hear more from him, make sure to follow JHS Pedals on Instagram and check out his personal Instagram as well. 

Resources Mentioned:

Follow JHS Pedals on Instagram

Follow Josh on Instagram

Check out his YouTube channel

In business, many of us are looking to grow and scale. In this episode of Real Relationships Real Revenue, I sat down with Pam Slim to discuss her new book and how she works with entrepreneurs to really grow their businesses. We discuss creating the right culture in your business, finding and connecting with ideal clients, making offers that your clients can't refuse, tips for partnerships, and so much more. 

Topics We Cover in This Episode: 

• Empire vs. ecosystem culture 
• Why you need to understand your business's purpose 
• Tips for making an offer that your client can't refuse
• Utilizing "watering holes" to access your ideal clients 
• Why you should go into partnerships slowly
• Tips for strengthening your business entity 
• The phases of scaling your business
• How Pam ensures that she is always learning
• Why growing doesn't mean you'll lose control of your life

Remember, your life isn't going to be out of control if you grow your business. Embrace these tips that Pam shared today so that you can grow your book of business and reach your goals. 

I hope you enjoyed this conversation with Pam! She has helped so many people through the business journey. If you are building a business, I can't recommend her enough. If you want to connect with her, you can do that by visiting her website here. 

Resources Mentioned:

Check out Pam's website

Listen to my conversation with Mike Deimler

Are you ready to create thought leadership that attracts clients to you? In this episode of Real Relationships Real Revenue, I sat down with Bob Buday to talk about how we can bring this concept into our own businesses and attract clients. We discuss topics like the nine elements of great content, the culture of thought leadership, and so much more. 

Topics We Cover in This Episode: 

• Why thought leadership is so important 
• The demand and supply aspect of thought leadership
• The culture of thought leadership
• The timeline you should expect for results
• The nine elements of great content
• The Ripples in the Pond of thought leadership

Thought leadership is an incredible way to build relationships with your potential clients which naturally attracts them to you. It lets you use your expertise to make the impact you want to have on the world. 

If you enjoyed this conversation with Bob, I highly recommend you check out his book Competing on Thought Leadership. You can also learn more about what he does on his website or email him at bob@budaytlp.com

Resources Mentioned:

Get Bob's book on thought leadership

Visit Bob's website

Get the Grow Big Playbook

One of the top skills that people need to learn in business is how to tell great stories. In this episode of Real Relationships Real Revenue, I have one of the world's experts on this topic, Tim Grahl. He has one foot in deep expertise and one foot in building a book of business, just like all of you so he is the perfect person to talk to. He's diving into the details of what types of stories you need and how to fine-tune them so you can use them to grow your business. 

Topics We Cover in This Episode: 

• Helping people feel like the hero in their own story
• The types of stories you need to have ready to use
• Overcoming objections with a story
• The power of a professional origin story
• The five commandments of storytelling 
• Tips for fine-tuning your stories
• Bringing emotion into your stories
• The importance of knowing your wrong 
• How Tim stays on track

Having a professional origin story, a testimonial story, and a story for overcoming objections is so powerful when it comes to growing your business. I hope these tips today from Tim will help you prepare some stories that you can use to grow your business and your career. 

If you are interested in writing better stories, you can get a free copy of Story Grid 101 at storygrid101.com. You can also visit storygrid.com/books to check out Tim's books. 

Resources Mentioned:

Listen to my conversation with Brian Caffarelli 

Get your free copy of Story Grid 101

Check out Tim's book

Mo's origin story example

Joseph Campbell's interview with Bill Moyers, The Power Of Myth

Joseph Campbell's book on story narrative, The Hero With A Thousand Faces

Mo's deep dive into BIG's story design framework

In this episode of Real Relationships Real Revenue, I'm super excited to chat with Julia Fabris McBride. She has an amazing book coming out called When Everyone Leads. She is here today to help us redefine leadership and apply the concepts she teaches in her books to our work so that we can become better leaders and grow our book of business, relationships, and selves. 

Topics We Cover in This Episode: 

• Leadership is available to everyone
• Why we need to think of leadership as an activity
• The importance of everyone working together
• Energizing each other to own their work
• Technical work vs. adaptive work
• Why people have to grow for organizations to grow
• Julia's system for continuously learning
• The power of forming a mastermind
• The role of authority in adaptive work
• How Julia manages successes and setbacks
• How Julia gets big projects done

It's so important for people to understand that leadership is not a position, it's an activity and it's available to anyone. In order to grow an organization, the people have to grow. And becoming leaders and taking ownership of your work is the best way to grow. 

I hope you enjoyed this conversation with Julia. If you want to learn more from her, make sure to check out her book and learn more about the Kansas Leadership Center here. 

Resources Mentioned:

Check out When Everyone Leads

Learn more about the Kansas Leadership Center

In this replay episode of Real Relationships Real Revenue, Kelley O'Hara, one of the top athletes on the planet, reveals her secrets of focusing on what she can control to perform at a world-class level. I apply Kelley's principles to developing relationships and growing a book of business. 

Topics We Cover in This Episode: 

• How to have a learning mindset
• Setting up tracking systems
• Staying motivated through challenges
• How to prepare for high-stakes events

Whether you perform on the field or in the boardroom, this episode will elevate your game.

Resources Mentioned:

Bdhabits.com

Kelley O'Hara on Instagram

Kelley O'Hara's favorite BEAST® products

In this episode of Real Relationships Real Revenue, I sat down with Mohamed Massaquoi. He is passionate about helping high-performing teams achieve more and he is here today to talk about what we can do to grow our book of business, relationship ecosystems, and career. In this episode, we cover getting help to get better at your work, how he measures his success, staying on track despite setbacks, and so much more. 

Topics We Cover in This Episode: 

• Mo's journey as an athlete 
• Taking risks 
• The importance of providing value
• Human ways to be helpful 
• Examples of how you can add value
• Mo's system for continued learning and impact
• Measuring meaningful conversations
• Measuring what you can control
• Why there's always room for improvement
• Strategically setting yourself up for success later
• Staying on track despite setbacks 
• Getting back up after you fall
• How Mo schedules time off 
• Why it's the impact that matters most 
• Improving your feedback loop 

Sometimes you win, and sometimes you learn. It's all about getting in the right mindset and getting back up, even when things don't go the way you want them to. This combined with a determination always to be improving and adding value is how you can achieve more and grow your business. 

If you enjoyed this conversation with Mo, make sure to check out his website, and connect with him on LinkedIn.

Resources Mentioned:

Check out my conversation with Kelley O'Hara

Visit Mo's website

Connect with Mo on LinkedIn 

In this episode of Real Relationships Real Revenue, I am delighted to sit down with my friend, author, and thought leader Jenny Blake. She strategically wrote a book in the language of entrepreneurship for those in business that find themselves struggling to find more free time. In this episode, we dove into topics like burnout, automation, the Cyrano Strategy, delegation, and so much more. 

Topics We Cover in This Episode: 

• Tips for finding more free time
• The importance of making the most of your billable hours
• The burdensome Bs
• Why we should automate everything we can
• The Cyrano Strategy
• How Jenny's book could help us grow our book of business
• How to get rid of the stuff you don't want to do
• Calendar design
• Digital media  
• The energy of complaining or lack
• Delegating tasks you don't enjoy

How you bake is just as important as what you make. When you're in baking mode and doing the work, it's important that you take the time to find the things that you don't enjoy doing and shed them so that you can do the things that you are really meant to do. 

If you enjoyed this conversation with Jenny, make sure to visit her website and get the Book Toolkit. You can also check out her book Free Time and listen to her podcast Free Time with Jenny Blake.

Resources Mentioned:

Learn more about the Cyrano Strategy

Visit Jenny's website

Check out Jenny's book

Get the Book Toolkit

Listen to the Free Time with Jenny Blake podcast

What if your success didn't just depend on what you do—but on how you work with people? In this episode, I sit down with Michael Bungay Stanier, author of How to Work with (Almost) Anyone, to uncover how the quality of our working relationships is the true game-changer in business. Whether you're trying to repair a tricky client dynamic or elevate a good one into something exceptional, this conversation is packed with mindset shifts, practical frameworks, and one incredibly simple but powerful tool: the Keystone Conversation.

We dive deep into how to create a Best Possible Relationship (BPR)—and why safe, vital, and repairable relationships are the secret sauce for long-term client retention, team morale, and professional fulfillment. Michael shares the five questions you can ask to build stronger foundations with clients (and colleagues), plus how to model bravery, curiosity, and generosity in ways that truly set you apart. If you've ever wondered how to bring more intentionality and impact into the way you collaborate, this is the episode to hit play on.

Topics We Cover in This Episode: 

• How one simple mindset shift can change the way you lead every client call

• Why safety is essential—but not enough—for meaningful collaboration

• The three hidden traits that define every Best Possible Relationship

• How to become "easy to work with" in a way that builds unshakable trust

• What a Keystone Conversation is—and why it's your secret client-retention weapon

• Five powerful questions that unlock better communication and mutual respect

• What to do when a relationship goes sideways—and how to repair it with confidence

• Why modeling curiosity (instead of advice-giving) is a powerful differentiator

If this conversation sparked something in you, now's the time to take action. Think of one relationship that could use a reset—or a boost—and try just one of the questions Michael shared today. You'll be amazed at what opens up. And if you want the full roadmap, grab a copy of How to Work with (Almost) Anyone and visit bestpossiblerelationship.com for bonus resources, free downloads, and a video example of the Keystone Conversation in action. Let's start working better—one conversation at a time.

Resources Mentioned:

Order your copy of Give to Grow

Get the Supplemental materials for Give to Grow

Get a copy of your GrowBIG Playbook today!

How to Work with Almost Anyone

Best Possible Relationship Toolkit

Welcome back to Real Relationships Real Revenue! This season, we are going back to long-form interviews and I am really excited to dive in with you. The theme of this season is going to be centered around the mindset of growth - both personally and in your book of business. And who better to kick this season off with than the person who wrote the book on mindset soundtracks,  Jon Acuff! 

Topics We Cover in This Episode: 

• The Venn diagram to a bestselling idea
• The three things you'll learn from Jon's new book
• How to tackle identity if you have a broken soundtrack
• How to follow up in a non-naggy way 
• Why crisis is an invitation to innovation
• Idea bankruptcy
• Why writing things down matters
• Lies we tell ourselves 
• How to handle setbacks and successes
• Why goals are hard for many people

I hope you enjoyed this conversation with Jon. I love how he focuses not only on starting the things you say you will, but seeing them all the way through to the middle and end as well. He is such an inspiring person to talk to, especially if you are ready to finally start achieving the goals that matter to you. 

If you want to learn more about Jon, make sure to check out his website and join his free challenge here. It's a three-day goal challenge to help you reach your goals this year. You can also listen to his podcast All It Takes Is A Goal and get your hands on his books here. 

Resources Mentioned:

Visit Jon's website

Check out Jon's books

Join Jon's free challenge

Listen to Jon's podcast

Check out the Finish Calendar

This is the last of the 100 micro power-packed episodes series, and I have saved the best for last. There has been one meta lesson that has been underneath all of the other 99 episodes in this series, and that's what I'm sharing now. In this episode of Real Relationships Real Revenue, I'm sharing the number one reason why you should be focusing on getting great at growth. And the reason is that getting great at growth gives you control. 

Topics We Cover in This Episode: 

• Why getting great at growth gives you more control, not less control
• The 4 big ways it gives you control

The idea I want you to leave with in this episode is that if you become great at growth, you're going to get control. Not only to live the professional life you want, but those four big wins also impact your personal life as well. It'll give you control to live the life you want in the way that you want. 

If you want to go deeper into this topic, make sure to check out The Snowball System. It covers everything we talk about here in greater detail and I know you'll love it. 

Resources Mentioned:

Check out The Snowball System

In the first few episodes this week, we talked about business development as a learnable skill, and in the second we talked about how I want you to attack your business development skill like a pro athlete would attack their sport. In this episode of Real Relationships Real Revenue, I want to talk about habits and why they are so important. 

Topics We Cover in This Episode: 

• Why habits are so important
• The types of habits you should develop

Avoid falling into the trap of not mapping out your habits. Just start with one thing. I would recommend starting with weekly habits, which we will go into in the next episode. Don't let your business development happen willy-nilly. You've got to have a system if you're going to do it well.

To learn more about atomic habits and systems, make sure to tune in to my conversation with James Clear. He did a great job in this episode and I really recommend it. 

Resources Mentioned:

Listen to my conversation with James Clear

In our last episode, we talked about how business development is a learnable skill, and in this episode of Real Relationships Real Revenue, I'm building on that. You need to think about business development like a pro athlete would think about developing their skills. If they're at the top of their game, they are focused on improving in any way possible. That's how you should be approaching business development. 

Topics We Cover in This Episode: 

• How you should be thinking about business development
• Why you should find a way to measure your BD activities

When you think about these 100 micro lessons, I want you to go back to the ones that were meaningful to you. I want you to go back to the ones that you want to try. I want you to find a way to measure the most important elements of your activities, your business development, and your success. Attack it in a way that you're always striving to get a little bit better.

If you want to learn more about this topic, listen to my conversation with Kelley O'Hara. We talk about a lot of things in this episode that apply to business development and how you should approach it. 

Resources Mentioned:

Listen to my conversation with Kelley O'Hara

In the last five episodes of this series, I'm giving you five macro lessons. I'm going meta with these lessons and these are some things I want you to keep in mind as we close out this series. In this episode of Real Relationships Real Revenue, I'm tying it back to the beginning and discussing how business development is a learnable skill. 

Topics We Cover in This Episode: 

• Why business development is a learnable skill
• How we never stop learning

Don't fall into the trap of thinking that you have to be born with this skill. You can always improve your skills and that includes business development. We are never done learning. 

To dive deeper into this topic, make sure to check out my conversation with Dan Pink. We talk about business development as a skill that can be learned because we are all salespeople in some way. It's a great conversation and I think you'll really enjoy it. 

Resources Mentioned:

Listen to my conversation with Dan Pink

In this set of videos, we are going to be talking about early-stage relationships. There's a lot of science around this but in this episode of Real Relationships Real Revenue, I'm sharing tips for getting your interactions just right early in your relationships for momentum that lasts. I share ways to take notes for hireable and human follow-ups, why you should keep them short, and how to develop systems for implementation. 

Topics We Cover in This Episode: 

• Why your early interactions matter
• Why following up is so important with new relationships
• How to take notes when meeting new people 
• Why you need to do this immediately when meeting someone
• Why you want to focus on human follow-ups too
• How to show commonality
• What types of notes to take
• How to build a plan
• Why short interactions are better than long follow-ups
• Why it's important to have reminders
• Tools to use to stay organized
• The time frame to use to send out your follow-ups

You have to avoid treating new relationships like you would a relationship that you've had for a long time. You need extra care, extra value, and extra attention in the first month or two of a relationship. You don't have to do this for everybody. But for your most important new relationships, you want to have a system for following up and adding value. Using these tips will help you build momentum and create relationships that stick. 

Resources Mentioned:

Learn more about this study from Dr. Hanan Shteingart

Listen to my conversation with Linda Klein

Listen to my conversation with Grant Baldwin

Listen to my conversation with Dr. Ivan Misner

Check out BD Habits

In the last four episodes, we covered the science of early-stage relationships, and how important it is to have a lot of positive interactions within the first couple of weeks and months that you meet someone, also known as the Campaign of Helpfulness. We also covered how to follow up in hireable and helpful ways. In this episode of Real Relationships Real Revenue, we are talking about how you can map them out and create a time-based reminder system to help you send out those reminders. 

Topics We Cover in This Episode: 

• Why it's important to have reminders
• Tools to use to stay organized
• The time frame to use to send out your follow-ups

Avoid having too few touchpoints during this process. When you do these types of follow-ups for a while, your relationships will stick. You're showing the other person that you care, you're paying attention, you're thinking of them, and trying to be helpful. That is going to be well-received. 

The key is having systems. To learn more about a great business development  system, make sure to check out BD Habits. 

Resources Mentioned:

Check out BD Habits

In this episode of Real Relationships Real Revenue, I'm pulling from the last few episodes where we talked about orchestrating a campaign of helpfulness for a very important person that you met recently. We covered notes that you can take so that you can follow up in a hireable way and in a human way. Now we are talking about how you're going to build a plan. 

Topics We Cover in This Episode: 

• How to build a plan
• Why short interactions are better than long follow-ups

After a business meeting, avoid falling into the trap of sending one email with all of the business-related follow-ups you can think of. This squashes your momentum. It will just be deferred. You want to instead focus on lots of back and forth that builds momentum. 

If you want to learn more about this, make sure to listen to my conversation with the best networker I've ever met, Dr. Ivan Misner. He has a very specific way that he does his follow-ups after meeting someone and I think you'll enjoy hearing about it. 

Resources Mentioned:

Listen to my conversation with Dr. Ivan Misner

In the last episode, I covered hireable ways that you can follow up with new people that you meet. In this episode of Real Relationships Real Revenue, I'm sharing a second, completely different way to follow up that shows that you're human. Of course you want to be hireable, but you want to show that you're human too.  

Topics We Cover in This Episode: 

• Why you want to focus on human follow-ups too
• How to show commonality
• What types of notes to take

If you take notes on hireable follow-ups and human follow-ups, then you end up having a big huge list of meaningful ways to follow up. Avoid only using hireable follow-up methods. It is so important to be human too. 

If you want to learn more about following up in a human-centric way, make sure to listen to my interview with Grant Baldwin. We had a great conversation about it and I think you'll really enjoy it. 

Resources Mentioned:

Listen to my conversation with Grant Baldwin

In the last episode, we talked about how to have a system, plan, or campaign of helpfulness in place for the first couple of months when you meet someone new. This is something that you don't want to do for everyone but for a few really important people that you meet. In this episode of Real Relationships Real Revenue, I'm sharing ways to follow up in a hireable way. 

Topics We Cover in This Episode: 

• How to take notes when meeting new people 
• Why you need to do this immediately when meeting someone

The most important thing you can do is write those things down. It will help you remember that person and give you some great things to follow up on. Don't fall into the trap of thinking you'll come up with new ways to follow up after the fact. 

If you want to learn more about following up and how much success it can bring you, make sure to listen to my conversation with Linda Klein. I think it'll really bring to life the idea of helpful follow-up. 

Resources Mentioned:

Listen to my conversation with Linda Klein

Have you ever wondered why asking for what you want can feel so awkward—and why people say yes more often than we think? In this episode, I dive deep with Dr. Vanessa Bohns, an organizational behavior expert from Cornell University and the author of You Have More Influence Than You Think. Together, we unpack why influence is so much more than persuasion—and why it's less about manipulation and more about authentic, everyday impact.

We explore the psychological biases that make us underestimate our influence, the surprising power of simply asking face-to-face, and the crucial difference between perspective-taking and perspective-getting. Whether you're a leader, a business developer, or simply looking to grow your positive influence, this conversation is packed with insights on building trust, making confident asks, and empowering others while avoiding the "ick" factor.

Topics We Cover in This Episode: 

• 3:05 — Why putting "positive" in front of influence might matter more than you think

• 6:45 — The 100-year legacy of How to Win Friends and Influence People and why it's still relevant today

• 10:15 — Why "just ask" works and how face-to-face requests get 34x more yeses than emails

• 19:00 — How small, spontaneous asks can build authentic connections and why overthinking can kill momentum

• 25:20 — The hidden power of stating what you want and why it's essential in building relationships

• 29:00 — The difference between perspective-taking and perspective-getting

• 38:00 — Why direct asks often outperform polished presentations and how to practice this skill

• 44:00 — How seeing, feeling, and experiencing influence can make you a more confident and effective leader

If you loved this conversation with Vanessa Bohns, share the episode with a friend or colleague who could use a confidence boost—and don't forget to subscribe for more actionable insights on mastering the art of positive influence!

Resources Mentioned:

Order your copy of Give to Grow

Get the Supplemental materials for Give to Grow

Get a copy of your GrowBIG Playbook today!

Connect with Vanessa

Get a copy of Vanessa's book, You Have More Influence Than You Think

In this set of videos, we are going to be talking about early-stage relationships. There's a lot of science around this but in this episode of Real Relationships Real Revenue, we are focusing on one study from Dr. Hanan Shteingart that shows that if you get your interactions right early on in your relationships, the momentum will stick with you for years to come. 

Topics We Cover in This Episode: 

• Why your early interactions matter
• Why following up is so important with new relationships

You have to avoid treating new relationships like you would a relationship that you've had for a long time. You need extra care, extra value, and extra attention in the first month or two of a relationship. You don't have to do this for everybody. But for your most important new relationships, you want to have a system for following up and adding value. 

If you want to learn more about this study by Dr. Shteingart, make sure to check it out here. 

Resources Mentioned:

Learn more about this study from Dr. Hanan Shteingart

In this episode of Real Relationships Real Revenue, I'm wrapping up the last several videos where we discussed different methods for meeting new people. I shared several different ways to meet whomever you want, and in this episode, you'll learn tips for using webinars and speaking engagements, social media for lead generation, Episodic Writing, and so much more. 

Topics We Cover in This Episode: 

• The types of scalable methods
• How to get started with these methods
• How to be successful during these events
• How to create a call to action
• Who should use social media
• How to do it properly
• How to be successful with this method
• What Episodic Writing is
• Where to publish your content
• How to use this method to meet people
• How to get started
• Figuring out who to target
• Pro ninja tips for making these methods work for you

Don't fall into the trap of thinking you can't make this happen. I shared several different ways to meet whomever you want, and next, I want you to think through and find a couple of methods that you could best leverage your strengths with. 

Different methods work for different people, and it's important for you to find what's best for you. Start with who exactly you want to meet and how you can best offer them value. Then, using your strengths, use one of these methods and I know you'll find success. 

Resources Mentioned:

Read The Snowball System

Check out my conversation with Pat Quinn

Listen to my conversation with Katrina Johnson

In this episode of Real Relationships Real Revenue, I'm wrapping up the last 15 videos where we discussed different methods for meeting new people. I shared several different ways to meet whomever you want, and next, I want you to think through and find a couple of methods that you could best leverage your strengths with. 

Topics We Cover in This Episode: 

• How to get started
• Figuring out who to target
• Pro ninja tips for making these methods work for you

Different methods work for different people, and it's important for you to find what's best for you. Start with who exactly you want to meet and how you can best offer them value. Then, using your strengths, use one of these methods and I know you'll find success. 

If you want to go even deeper on this topic and learn more about targeting, I highly recommend you check out my conversation with Katrina Johnson. She shares a lot of really interesting stuff in this interview and I know you'll enjoy it. 

Resources Mentioned:

Listen to my conversation with Katrina Johnson

The last couple of weeks we have been talking about forming new relationships, getting introduced to whoever you want, and how to do all of this in a scalable way. In this episode of Real Relationships Real Revenue, I'm sharing the last method in scalable ways to meet new people. It's called Episodic Writing. This is when you write about a topic when something relevant happens as a way to meet certain people.

Topics We Cover in This Episode: 

• What Episodic Writing is
• Where to publish your content
• How to use this method to meet people

Avoid thinking that you are done as soon as the piece you wrote posts. You need to think of this as the starting line, not the finish line. Many people try to use this method but they don't do it right. You want to be strategic with your time and efforts so that it gets in front of the right people.  

There's so much more on this topic in The Snowball System in chapter 6. Make sure to check it out for some really useful information that will help you find success with this method. 

Resources Mentioned:

Check out The Snowball System

In this episode of Real Relationships Real Revenue, I'm talking about how you can use social media as a lead generation tool. This one is tricky because few people do this well. There is a method that you'll want to stick to when going this route. Essentially, you want to post content and use social media to amplify it. Then, you get targeted about who you want to meet and get that content in front of them. 

Topics We Cover in This Episode: 

• Who should use social media
• How to do it properly
• How to be successful with this method

The goal with this method is that you want to go from social media to actually talking in person. Avoid using a spray-and-pray approach. You want to orchestrate this correctly so that you can get into a conversation with the person you're hoping to so that you can create new relationships and potentially get hired. 

If you want to learn more about social media for lead generation, make sure to check out The Snowball System. It has some really great information on the topic in chapter six. 

Resources Mentioned:

Check out The Snowball System

In this episode of Real Relationships Real Revenue, I'm covering two scalable ways that you can meet new people. One is speaking and one is webinars. These are both related so we are putting them together in this episode so you can learn how to make the most of them. Speaking is an in-person, live event, and webinars are digital live events. So they are both real-time and very powerful. 

Topics We Cover in This Episode: 

• How to be successful during these events
• How to create a call to action

The keys to success with these methods are offering a ton of value and having a call to action. You want to offer super valuable information that leads into your simple call to action that is a natural next step. When done correctly, this method has a very high acceptance rate. 

If you want to learn more about speaking and connecting with your audience in a way that converts, make sure to check out my conversation with Pat Quinn. This is an incredible interview and Pat crushes it. 

Resources Mentioned:

Check out my conversation with Pat Quinn

In this set of episodes, we are continuing our conversation about how to get introduced to anyone you want. In the last couple of sets, we talked about how to use targeted methods that you can use to create new relationships. In this set, we are talking about really scalable ways to get introduced to many people. Scalable methods are incredibly important. In this episode of Real Relationships Real Revenue, I'm sharing why these are so important and what's coming up. 

Topics We Cover in This Episode: 

• The types of scalable methods
• How to get started with these methods

To make the most of this information, be thinking about the groups of people that you want to get introduced to. Think of buckets of people and the places that they go to. In these episodes, I'll show you ways that you can get in front of them, offer value, and create relationships with them. 

If you want to learn more, make sure to check out The Snowball System and read chapter 6. We go really deep into this topic and I think you'll find it really helpful. 

Resources Mentioned:

Read The Snowball System

In the last set of episodes, we talked about growing your relationships in a targeted way. In this set, we are talking about how you can do it in a way that we call Targeted with Scale. That's because this blends scaled methods. In this episode of Real Relationships Real Revenue, I'm covering the mindset around developing new relationships or rekindling ones that have gone dormant, using in-person forums, value groups, strategic partners, and email marketing. 

Topics We Cover in This Episode: 

• What targeted with scale means
• What I love about this method
• What in-person forums look like
• What to discuss at these events
• Using scarcity for your event
• The importance of following up
• What value groups are
• How to create a value group
• Examples of strategic partners
• How to utilize a strategic partnership
• How to use email marketing as a lead generation tactic
• Why this method is so effective
• Ways to tackle email marketing

Don't fall into the trap of thinking that you can't meet new people or that you can't do it in a targeted and scalable way. These methods are incredibly effective and I know that if you give them a shot and stick with them consistently, you'll love the results you'll get. 

Resources Mentioned:

Read chapter 6 of The Snowball System

Listen to my conversation with Craig Budner

Listen to my conversation with Sandy Lutton

Listen to my conversation with Dorie Clark

Listen to my conversation with Nathan Barry

This is our last episode of lead generation tactics using the Targeted with Scale method. In this episode of Real Relationships Real Revenue, we are going to be talking about email marketing. This is an area that has so much more potential than people realize. 

Topics We Cover in This Episode: 

• How to use email marketing as a lead generation tactic
• Why this method is so effective
• Ways to tackle email marketing

This method is incredibly powerful. The scale you get is huge. It's such a personal way to add value to the lives of the people on your list and it may lead to them sending it along to other people who might find it valuable. You'll be amazed at the results. 

To learn more about this topic, make sure to listen to my conversation with Nathan Barry, the CEO of Convertkit. He has some really interesting insights on how to become successful with email marketing. 

Resources Mentioned:

Listen to my conversation with Nathan Barry

In these episodes, we have been talking about how to use the Targeted with Scale method to meet new people and develop new relationships. In this episode of Real Relationships Real Revenue, we are talking about a method called Strategic Partners. These are people in your circle that are noncompetitive that you can utilize to help you meet new people and deepen relationships.

Topics We Cover in This Episode: 

• Examples of strategic partners
• How to utilize a strategic partnership

Don't go too fast with this method. The key is to go slow. Start with just one partnership. Engage in the conversation and find out how you can help each other in introductory and non-introductory ways. Really take the time to build that trust and it will pay off big time in the long run. 

To learn more about this topic, listen to this conversation with Dorie Clark who has great tips on optimizing for interest. She brings so much great energy and I think you'll really enjoy it. 

Resources Mentioned:

Listen to my conversation with Dorie Clark

What happens when an elite financial advisory firm embraces a "give to grow" mindset instead of the traditional hard-sell approach? In this episode, I sit down with Cannon Carr, CEO of CornerCap, to explore exactly that. Cannon takes us behind the scenes of how his expert-led team has used authenticity, generosity, and tailored business development strategies to drive remarkable growth—without ever feeling like they're "selling."

We dig into how Cannon transformed his mindset, reshaped his firm's culture, and practically applied the GrowBIG and Give to Grow systems to reach entrepreneurs and small business owners on a meaningful level. From shifting away from "always be closing" to developing a truly integrated marketing strategy that leads with value, Cannon shares actionable insights you can apply today—whether you're an advisor, consultant, or service-based entrepreneur. This conversation is loaded with real talk, tested tactics, and a refreshing take on sustainable business development.

Topics We Cover in This Episode: 

• The powerful mindset shift that helped Cannon grow without "selling"

• How giving more can lead to deeper relationships—and more revenue

• The biggest mistakes experts make when trying to grow their business

• How Cannon and his team created a seamless strategy from marketing to client conversations

• Ways to scale trust and credibility through content, without feeling salesy

• A sneak peek into the systems that helped transform an expert firm into a growth engine

• How to help others grow… and grow yourself in the process

• One simple tip Cannon says anyone can apply today to start seeing better results
  
  

Tune in now to learn how a values-first, give-to-grow approach can help you stand out in a crowded market—while building a business you're proud of. This isn't theory—it's a tactical, inside look at what's working right now from someone who's lived it.

In these episodes, we are talking about using the Targeted with Scale method to meet new people and create new relationships. In this episode of Real Relationships Real Revenue, I'm sharing how you can use value groups to build relationships. These are different from in-person forums. The topics are important but they are secondary to relationships. 

Topics We Cover in This Episode: 

• What value groups are
• How to create a value group

As the person that puts the value group together, everyone will look up to you and you'll be viewed on a much higher level. You get to choose who to include and who to build relationships with. This type of event leads with networks or relationships and it's incredibly powerful. 

If you want to learn more about value groups, make sure to listen to my conversation with Sandy Lutton. She tells the story of how she won a great relationship advantage with her value group. 

Resources Mentioned:

Listen to my conversation with Sandy Lutton

In this episode of Real Relationships Real Revenue, we are talking about in-person forums or what some people call roundtables. They're basically one-time events that are in-person. Getting people together to talk about a topic is going to forever be a great way to meet new people and build new relationships.  

Topics We Cover in This Episode: 

• What in-person forums look like
• What to discuss at these events
• Using scarcity for your event
• The importance of following up

You want people that you already know and people that you don't know. That's what makes this a great lead-generation technique and something that fosters new relationships. Get people to come to your event, orchestrate conversations, and then make sure to follow up. The magic is in the follow-ups. 

If you want to learn more about roundtables, make sure to check out this conversation with Craig Budner. He has an incredible way of explaining it all and I think you'll really enjoy it. 

Resources Mentioned:

Listen to my conversation with Craig Budner

In the last set of episodes, we talked about growing your relationships in a targeted way. In this set, we are talking about how you can do it in a way that we call Targeted with Scale. That's because this blends scaled methods. In this episode of Real Relationships Real Revenue, I'm covering the mindset around developing new relationships or rekindling ones that have gone dormant. 

Topics We Cover in This Episode: 

• What targeted with scale means
• What I love about this method

In the coming episodes, I will cover the different ways you can use this method. Don't fall into the trap of thinking that you can't meet new people or that you can't do it in a targeted and scalable way. I'm going to show you exactly how to do it in these next few episodes. 

If you want a resource that goes into a lot more detail about how to meet people that you haven't met yet, make sure to check out chapter six of The Snowball System. 

Resources Mentioned:

Read chapter 6 of The Snowball System