Real Relationships Real Revenue - Audio Edition | Invest in Relationships to Build Your Business and Your Career – Details, episodes & analysis

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This episode of Real Relationships Real Revenue marks the conclusion of our series on how to write a book that builds your personal brand, earns you a seat at the table, and strengthens relationships to grow your business over time. Today, I’m joined by John Gilbert, a successful lawyer who used his book to elevate his career to the next level. In this conversation, John shares his experience and insights on how you, too, can write a book that transforms your professional life.

Topics We Cover in This Episode: 

• The biggest benefit of writing a book

• How writing a book changes the way others perceive you

• The key to leveraging your book to build relationships and meet new people

• The credibility you gain with clients as an author 

• One way you can engage your audience before your book is published

• How you can use your book for business development during the launch

• Strategies for using your book post-publication to grow your business

• A behind-the-scenes look at the book creation and publishing process

• The one way you’ll know if you have the right subject for your book

There are so many benefits to writing a book and I hope this real-life example of how impactful it can be inspires you to get started on your own book! 

If you want to contact John, connect with him on LinkedIn. You can also get a copy of his book here. 

Resources Mentioned:

Get a copy of John’s book

Get a copy of John’s book globally

Connect with John on LinkedIn

Order your copy of Give to Grow

Get the Supplemental materials for Give to Grow

Get a copy of your GrowBIG Playbook today!

Get a copy of your GrowBIG Playbook today!

In this episode of Real Relationships Real Revenue, we are continuing our series on how you can use your book to grow your business. I sat down with Chad Cannon. He is a return guest and he’s here to give us some real-life case studies of how people have used their books to grow their business.  Chad has more insight than anyone I know on how to take a book and actually build your book of business with it so I am excited to share this conversation with you. 

Topics We Cover in This Episode: 

• Why a book is the best business card you could have 

• The number one word-of-mouth marketing tool you can use

• The one thing you need to remember when deciding what book to write

• What to remember if you want to write a great book

• Some authors who utilized their books to massively grow their business

• The truth about how long your book should be in order to be successful

• The difference between how I used The Snowball System and Give to Grow

• The number one way to get someone who wants to work with you from your book 

• How to make it really easy for your reader to reach out to you

A book is the number one word-of-mouth marketing tool in the world, and I hope this episode gave you some inspiration! 

If you want to learn more, check out StoryBrand, Building a Story Brand, and Marketing Made Simple for a directory of certified coaches who can help you. 

Resources Mentioned:

Order your copy of Give to Grow

Get the Supplemental materials for Give to Grow

Get a copy of your GrowBIG Playbook today!

Check out the 5 Minute Marketing Makeover 

Check out Marketing Made Simple 

Check out Building a StoryBrand 

Learn more about StoryBrand

Get a copy of your GrowBIG Playbook today! 

I've got a quick and impactful solo episode for you, and it is based on something you’ll find in my upcoming book, Give to Grow: Invest in Relationships to Build Your Business and Your Career, which is set to release on August 27th, 2024. There's a chapter in the book called “Success In The Moment”, and in this episode of Real Relationships Real Revenue, I’m discussing a critical concept from the book—achieving success in any moment by maintaining control and responding with generosity, no matter the outcome.

Topics We Cover in This Episode: 

• How you can maintain emotional stability and ensure that it's always your move

• The impactful ways you can use generosity to deepen relationships, no matter what’s going on 

• The simple mindset shift that will help you view every situation as an opportunity to increase your success so you can win more work

I hope you enjoyed this episode! Remember, the key to sustained success is all about viewing every moment as an opportunity to deepen relationships and be helpful. This mindset will keep you resilient and proactive, no matter what comes your way.

Don't forget to check out our free training course at GiveToGrow.info! It’s our give so that you can grow. 

If you like what you heard and want to learn more, make sure to pre-order Give to Grow now! 

Resources Mentioned:

Check out the free Give To Grow training

Pre-order your copy of Give to Grow

Get a copy of your GrowBIG Playbook

In this episode of Real Relationships Real Revenue, I’m talking about how you can use social media as a lead generation tool. This one is tricky because few people do this well. There is a method that you’ll want to stick to when going this route. Essentially, you want to post content and use social media to amplify it. Then, you get targeted about who you want to meet and get that content in front of them. 

Topics We Cover in This Episode: 

• Who should use social media
• How to do it properly
• How to be successful with this method

The goal with this method is that you want to go from social media to actually talking in person. Avoid using a spray-and-pray approach. You want to orchestrate this correctly so that you can get into a conversation with the person you’re hoping to so that you can create new relationships and potentially get hired. 

If you want to learn more about social media for lead generation, make sure to check out The Snowball System. It has some really great information on the topic in chapter six. 

Resources Mentioned:

Check out The Snowball System

In this episode of Real Relationships Real Revenue, I’m covering two scalable ways that you can meet new people. One is speaking and one is webinars. These are both related so we are putting them together in this episode so you can learn how to make the most of them. Speaking is an in-person, live event, and webinars are digital live events. So they are both real-time and very powerful. 

Topics We Cover in This Episode: 

• How to be successful during these events
• How to create a call to action

The keys to success with these methods are offering a ton of value and having a call to action. You want to offer super valuable information that leads into your simple call to action that is a natural next step. When done correctly, this method has a very high acceptance rate. 

If you want to learn more about speaking and connecting with your audience in a way that converts, make sure to check out my conversation with Pat Quinn. This is an incredible interview and Pat crushes it. 

Resources Mentioned:

Check out my conversation with Pat Quinn

In this set of episodes, we are continuing our conversation about how to get introduced to anyone you want. In the last couple of sets, we talked about how to use targeted methods that you can use to create new relationships. In this set, we are talking about really scalable ways to get introduced to many people. Scalable methods are incredibly important. In this episode of Real Relationships Real Revenue, I’m sharing why these are so important and what’s coming up. 

Topics We Cover in This Episode: 

• The types of scalable methods
• How to get started with these methods

To make the most of this information, be thinking about the groups of people that you want to get introduced to. Think of buckets of people and the places that they go to. In these episodes, I’ll show you ways that you can get in front of them, offer value, and create relationships with them. 

If you want to learn more, make sure to check out The Snowball System and read chapter 6. We go really deep into this topic and I think you’ll find it really helpful. 

Resources Mentioned:

Read The Snowball System

In the last set of episodes, we talked about growing your relationships in a targeted way. In this set, we are talking about how you can do it in a way that we call Targeted with Scale. That’s because this blends scaled methods. In this episode of Real Relationships Real Revenue, I’m covering the mindset around developing new relationships or rekindling ones that have gone dormant, using in-person forums, value groups, strategic partners, and email marketing. 

Topics We Cover in This Episode: 

• What targeted with scale means
• What I love about this method
• What in-person forums look like
• What to discuss at these events
• Using scarcity for your event
• The importance of following up
• What value groups are
• How to create a value group
• Examples of strategic partners
• How to utilize a strategic partnership
• How to use email marketing as a lead generation tactic
• Why this method is so effective
• Ways to tackle email marketing

Don’t fall into the trap of thinking that you can’t meet new people or that you can’t do it in a targeted and scalable way. These methods are incredibly effective and I know that if you give them a shot and stick with them consistently, you’ll love the results you’ll get. 

Resources Mentioned:

Read chapter 6 of The Snowball System

Listen to my conversation with Craig Budner

Listen to my conversation with Sandy Lutton

Listen to my conversation with Dorie Clark

Listen to my conversation with Nathan Barry

This is our last episode of lead generation tactics using the Targeted with Scale method. In this episode of Real Relationships Real Revenue, we are going to be talking about email marketing. This is an area that has so much more potential than people realize. 

Topics We Cover in This Episode: 

• How to use email marketing as a lead generation tactic
• Why this method is so effective
• Ways to tackle email marketing

This method is incredibly powerful. The scale you get is huge. It’s such a personal way to add value to the lives of the people on your list and it may lead to them sending it along to other people who might find it valuable. You’ll be amazed at the results. 

To learn more about this topic, make sure to listen to my conversation with Nathan Barry, the CEO of Convertkit. He has some really interesting insights on how to become successful with email marketing. 

Resources Mentioned:

Listen to my conversation with Nathan Barry

In these episodes, we have been talking about how to use the Targeted with Scale method to meet new people and develop new relationships. In this episode of Real Relationships Real Revenue, we are talking about a method called Strategic Partners. These are people in your circle that are noncompetitive that you can utilize to help you meet new people and deepen relationships.

Topics We Cover in This Episode: 

• Examples of strategic partners
• How to utilize a strategic partnership

Don’t go too fast with this method. The key is to go slow. Start with just one partnership. Engage in the conversation and find out how you can help each other in introductory and non-introductory ways. Really take the time to build that trust and it will pay off big time in the long run. 

To learn more about this topic, listen to this conversation with Dorie Clark who has great tips on optimizing for interest. She brings so much great energy and I think you’ll really enjoy it. 

Resources Mentioned:

Listen to my conversation with Dorie Clark

In these episodes, we are talking about using the Targeted with Scale method to meet new people and create new relationships. In this episode of Real Relationships Real Revenue, I’m sharing how you can use value groups to build relationships. These are different from in-person forums. The topics are important but they are secondary to relationships. 

Topics We Cover in This Episode: 

• What value groups are
• How to create a value group

As the person that puts the value group together, everyone will look up to you and you’ll be viewed on a much higher level. You get to choose who to include and who to build relationships with. This type of event leads with networks or relationships and it’s incredibly powerful. 

If you want to learn more about value groups, make sure to listen to my conversation with Sandy Lutton. She tells the story of how she won a great relationship advantage with her value group. 

Resources Mentioned:

Listen to my conversation with Sandy Lutton