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Explore every episode of the podcast Reach and Frequency
Dive into the complete episode list for Reach and Frequency. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Episode 3: Purpose advertising - are brands more interested in doing good than selling stuff? | 15 Nov 2021 | ||
Sarah Mayall, Head of Brand Marketing at HSBC, Dino Myers-Lamptey, Founder at The Barber Shop and Steve Harrison, author of “Can't Sell Won't Sell: Advertising, politics and culture wars. Why adland has stopped selling and started saving the world' discuss the importance of purpose advertising. | |||
| Brand safety: are we throwing the baby out with the bathwater? | 11 Jul 2021 | ||
In this episode we'll be looking into how 'brand safety' - a term popularised after the YouTube scandal of 2017, which saw brands appearing next to terrorism videos on the platform - has transformed into technology that stops brands advertising in newspapers. Has the news agenda become too divisive for advertisers or is the technology throwing the baby out with the bathwater? | |||
| 2020 in Focus - two of the Guardian's most popular podcasters look back on their record breaking 2020 | 11 Jan 2021 | ||
The podcast podcast: in the first of a new series from Guardian Advertising, Today in Focus host Anushka Asthana and Football Weekly’s Max Rushden take part in a chat about why, in such a disorientating year, listeners turned to podcasts in their millions. | |||
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