Explore every episode of the podcast Raise The Flag Podcast

It's September and that means the Raise The Flag Crew is back from their summer shenanigans! This episode has updates, survival stuff, Nooges by Nooches, Secret Squirrel Heather and more!

Tune in or don't we're not the boss of you!

When your business is moving fast, grief, supply chain chaos, and shifting priorities can hit all at once - and this episode is what it sounds like to keep going anyway. Nick, Heather the Happy, and Nuge get real about losing industry legend Ruben Bolieu, what he meant to the community, and how his “just keep going” mindset still shapes the way they work, lead, and show up for each other. The conversation starts with an honest reflection on Ruben’s impact, from Blade Show memories to the stories that keep surfacing after he’s gone. Heather and Nick share why honoring someone well means more than posting tributes, while Nuge opens up about carrying that loss through a packed season of knife-making, shows, and nonstop business pressure. You’ll discover:

• Why Blade Show was both the best business event of the year and one of the hardest personal moments for Nuge
• How Heather and Nuge are navigating growth, wholesale demand, and the realities of making small-batch gear at scale
• Why planning ahead matters, but only if you stay flexible enough to survive supplier delays, cost spikes, and last-minute pivots
• What makes one-of-one drops, custom runs, and limited releases so frustrating - and so powerful - for makers and collectors
• How small handmade businesses actually build community, trust, and demand over time

Nick also shares a preview of Off Grid’s upcoming nuclear aftermath issue, turning a usually fear-driven topic into a practical, eye-opening resource. It’s one of those conversations that jumps from deep personal reflection to the real mechanics of running a business under pressure, with plenty of hard-earned lessons in between.If you’ve ever tried to build something while life keeps changing the rules, this one will feel uncomfortably familiar in the best way. Essential listening for makers, entrepreneurs, knife nerds, and anyone who needs a reminder that the answer is usually simple: keep going.

Most of us underestimate the power of community, connection, and outdoor life—and Heather’s Blade Show experience is proof. After a long hiatus, she returns to share how in-person gatherings, wildlife encounters, and creative pursuits reignite her passion and fuel her business in ways she never expected. If you've ever doubted the impact of real-world relationships on growth and motivation, this episode will change your perspective. Heather, from PNWBUSHCRAFT, takes us behind the scenes of her recent Blade Show adventure, revealing why show weekends feel like family reunions and how personal interactions fuel her creativity and business success. She talks about meeting longtime customers in person—some pulling gear out of their pockets to share their stories—which fills her with warmth and inspiration.

Heather also shares how her community’s support has helped her sell out of products, plan for next year, and even manifest her gear on popular TV show “Alone.” Unexpected wildlife encounters, from mountain lions and eagles to coyotes and deer, highlight her deep connection to the outdoors—a reminder of why nature-centered life is so essential.The episode breaks down tangible insights, including how in-person events expand your network, the surprising power of wildlife and outdoor adventures to inspire your craft, and innovative product launches like her custom duffels and stamped wax canvas gear.

Heather emphasizes embracing a neurodivergent mindset, managing ADHD, and setting achievable goals—lessons for creators feeling overwhelmed.

She and Nick also discuss how social media is more than just posting; it’s about being human, sharing stories, and building community that organically grows your brand.

Why does this matter? Because in a world of digital noise, the real magic happens when we step outside, connect in person, and share authentic passions. Heather’s story is a call to find your community, explore nature more intentionally, and let your creativity flourish. Whether you're a maker, outdoor enthusiast, or business owner, this episode will inspire you to harness the power of real-world connections and nature-based living to elevate your life and work.

Perfect for creators, outdoors lovers, and entrepreneurs feeling stuck or disconnected—this episode reminds you that the most meaningful growth happens when you step into the world around you. Hit play and get inspired to nurture your community and passion in tangible, fulfilling ways.

Most people don't push their limits — but Patrick does it for a living. From desert survival classes with Dave Holliday to Alaska trapping trips, he’s constantly chasing adventure in the most extreme environments. In this episode, Patrick shares raw stories of surviving the Sonoran Desert's blistering heat, enduring Yukon winter’s brutal cold, and even losing part of his thumb to a tricky trap — all to test skills that most only read about.

You'll discover the core lessons he learned from life-threatening encounters, how failure fuels growth, and why pushing past comfort is essential to mastery. We break down the real challenge of friction fire in the desert, the thrill of Arctic trapping escapades, and the importance of mental toughness when everything goes wrong. Plus, Patrick reveals how modern gear, unconventional ideas (like Heather's Tot pouch with endless possibilities), and the right mindset turn adversity into opportunity. This episode is perfect for survival enthusiasts, adventure junkies, or anyone craving inspiration to live boldly.

Whether you're a seasoned prepper or just someone curious about the edge of human capability, Patrick’s stories remind us that the greatest lessons are learned through doing — often at the cost of blood, sweat, and broken thumbs.

Most people don't push their limits — but Patrick does it for a living. From desert survival classes with Dave Holliday to Alaska trapping trips, he’s constantly chasing adventure in the most extreme environments. In this episode, Patrick shares raw stories of surviving the Sonoran Desert's blistering heat, enduring Yukon winter’s brutal cold, and even losing part of his thumb to a tricky trap — all to test skills that most only read about.

You'll discover the core lessons he learned from life-threatening encounters, how failure fuels growth, and why pushing past comfort is essential to mastery. We break down the real challenge of friction fire in the desert, the thrill of Arctic trapping escapades, and the importance of mental toughness when everything goes wrong. Plus, Patrick reveals how modern gear, unconventional ideas (like Heather's Tot pouch with endless possibilities), and the right mindset turn adversity into opportunity.

This episode is perfect for survival enthusiasts, adventure junkies, or anyone craving inspiration to live boldly. Whether you're a seasoned prepper or just someone curious about the edge of human capability, Patrick’s stories remind us that the greatest lessons are learned through doing — often at the cost of blood, sweat, and broken thumbs.

Most entrepreneurs overlook the power of in-person events—and then regret it. This episode reveals the surprising benefits of showing up, not just selling online. When Tom ditches his booth, he uncovers unexpected opportunities—building real connections, testing products firsthand, and mastering the art of low-cost, high-impact marketing. From miniature shows to knife festivals, they share actionable insights on how these events can elevate your business without breaking the bank. You'll discover:

• Why attending shows like Blade, Blade Texas, and Pennsylvania's knife events can be game-changers, even for small businesses
• How in-person interactions foster trust, lead to collaborations, and unlock new revenue streams
• Creative ways to make your booth stand out—think gnome costumes, exclusive drops, and guerrilla marketing tactics
• The importance of authenticity and trust in a world of fake branding and Chinese-made knockoffs
• How to balance fun with business—so you recharge, connect, and grow without burnout

This episode is perfect for entrepreneurs tired of hiding behind screens, looking for fresh ways to stand out, meet customers, and make memorable impressions. The hosts share hilarious stories, strategic tips, and why showing your true self is the ultimate business move. Don't miss the behind-the-scenes look at shows that can boost your brand, boost your confidence, and transform your perspective on marketing. Whether you’re a seasoned maker or just starting out, these insights will inspire you to get out there, have fun, and finally turn real-world interactions into real-world profits. Join Heather, Nick, and Tom as they reveal how a little fun, a lot of authenticity, and showing up in person can make all the difference—plus, some hilarious gnome costumes and exclusive secrets along the way. Ready to elevate your business game? Hit play now—your next big breakthrough is just an event away!

Nick, Heather, and Tom share candid stories about flipping failures into wins, the importance of emotional calluses, and why embracing failure is the key to growth. Discover how to develop quick, decisive judgment calls, manage burnout with humor and pragmatism, and cultivate the mental resilience that separates good leaders from great ones.

Ever feel like your ideas are overflowing but your time is never enough?

All three of us struggle with balancing creative sparks and actual production—yet finding that middle ground can make all the difference. From planning dedicated days for new projects to neighborhood relationships that turn strangers into supporters, it’s about working smarter—not harder.

Remember: your unique story and genuine approach build trust way faster than trying to fake being bigger or better. Success comes from relationship building, consistent quality, and embracing your small but mighty space.

This week the Raise the Flag Team answers the age old question of how many yee's is the maximum amount of yee's! Beyond that we discuss big boy toys, passion, work life balance, following your dreams, and encouraging the young people to do the same...and of course the nonsense!

Keywords

PNW Bushcraft, entrepreneurship, small business, consumer awareness, community engagement, young entrepreneurs, product launch, motivation, mindset, collaboration

Summary

In this episode of the Raise the Flag podcast, hosts Nick Italiano and Heather the Happy discuss various themes surrounding entrepreneurship, consumer awareness, and personal growth. They share experiences related to their business, PNW Bushcraft, including the challenges of viral success and the importance of quality products. Heather talks about her efforts to empower young entrepreneurs and the significance of following one's passion. The conversation also touches on the realities of running a small business, the value of collaboration, and the importance of maintaining a positive mindset. They conclude with plans for listener engagement and future episodes.

This Week on Raise The Flag Podcast...It's too cold in the Northeast and Nick and Tom are buried in snow! Tom discusses his foray into making folding knives, Nick talks about putting together his first magazine, and Heather talks about some local networking efforts!

In this engaging conversation, Nick Italiano, Heather the Happy, and special guest Jacks Genega from Wild Card Wilderness discuss the importance of community in outdoor skills, the essence of bushcraft, and the upcoming courses Jax is offering. They reflect on their experiences in teaching and learning, the cultural context of outdoor skills, and the power of passionate teaching. The discussion emphasizes the need for connection with nature and each other, and how identity should not be solely defined by one's profession. Jax shares insights into her future plans and the significance of creating lasting connections through shared experiences in nature.

More on Jacks and Wildcard Wilderness

The Raise The Flag Team have lost their homes! Well not really its just their homes have been filled with supplies and equipment to make their business run! Tune info for big plans, nonsense, and find out what happens if you pet Nuge!

We Are Back and pretty much as awesome as we were before! We have big plans in the works for 2026, so tune in and here all about our accomplishments in 2025 and our goals for 2026!

Hey so we recorded this right after Blade Show West...and because life sometimes happens it didn't go live...but here it is! Listen in to hear all about Heathers experiences at Blade Show and all the other crazy happens in the life and times of the Raise The Flag Crew!

This Week on Raise the Flag...Patrick Diedrich, Senior Editor of RECOIL OFFGRID Magazine joins us to discuss his experiences deep in the jungles of Colombia! This is one episode you won't want to miss!

This week on Raise the Flag...Potato Thieves!!!! For serious though we get into the nitty gritty of how rising costs impact production costs for businesses and the unique challenges small businesses face in this environment...also hat mojo, Death Bunny Society, and other good stuff!

This Week on Raise the Flag...Heather announces her Death Bunny Society Kick Starter! Tom is back and we take on social media "experts", trucks that don't do truck things, and more!

Check out the Death Bunny Society Kick Starter! Because it will make Heather happy...seriously, what kind of monster doesn't want heather to be happy? If you have a heart click it, go on do it now!

https://www.pnwbushcraft.com/pages/death-bunny-society-want-in

Chapters

00:00 Introduction and Excitement for the Podcast

01:11 Heather's Kickstarter Announcement

02:31 Custom Fabric Printing and Business Growth

04:48 Transitioning to Whatnot and Live Auctions

06:47 Challenges of Organizing Workspaces

10:29 The Chaos of Working from Home

14:16 The Importance of Organization

15:51 The Nature of Online Expertise

19:26 The Value of Lifelong Learning

21:51 Social Media and Its Impact on Perception

24:35 Upcoming Events and Trade Shows

28:02 Balancing Work and Personal Life

30:30 Magazine Features and Writing Experiences

35:01 The Quality of Print Media

37:21 Taking Time Off and Enjoying Nature

41:50 The Challenges of Weekend Recreation

43:45 Closing Thoughts and Future Plans

This Week on Raise the Flag...Patrick Diedrich, Senior Editor of Recoil Offgrid (aka Nick's Boss) joins us for a recap of the Undisclosed training and scenario event that Recoil Offgrid Magazine just hosted. Tom talks about his experiences during an off-grid week in the mountains with some awesome outdoor adventure types, and Heather gets even more whimsical after attending her first Renaissance Faire. This one is chock full of valuable lessons, great stories, and the usual non-sense!

This week on Raise the Flag...Epic Quests or just cool road trips, but epic quests sound more exciting! Heather travels to Mordor ...or Colorado, trains with master crafters of bushes, and Todd made The One Spoon to Rule Them All!

In this episode of the Raise the Flag Podcast, hosts Nick and Heather, along with special guest Todd, explore a variety of topics ranging from personal relationships and humor to outdoor gear and packing strategies. They share insights on the importance of collaboration in the outdoor community, the evolution of Crocs, and the challenges of knife-making. The conversation flows naturally, touching on travel experiences, the art of minimalism, and the joy of creating functional gear. Listeners are treated to a mix of laughter, personal anecdotes, and practical advice, making for an engaging and entertaining episode.

This Week on Raise the Flag...Blade Show 2025 Recap of all the awesomeness! So much to cover - the knives, the people, the vibe! What an incredible show and of course the sticker scavenger hunt!

The calm before the storm...more like the chaos before the storm!

Tom is back to update us on his Blade Show good and Heather details what she is bringing along with her! Nick discusses his Blade Show classes and don't forget the really cool Blade Show challenge and contest for any listener attending! Tom weighs in on the great marshmallow debate...That's it we need to go pack!

This week on Raise the Flag...Nick discusses his experiences in Wilderness Survival class with Jeff Hatch of Raven Wilderness School and there is a debate about the proper way to prepare marshmallows...and Nick is right! (because I write the captions and there is nothing Heather can do about it bwhaha!)

We also talk outdoor clothing and a bunch of other cool stuff so listen to it!

This Week on Raise the Flag...Is bag problem really a problem? We don't think so we need all the bags! Our bags need bags! We also talk about all of our upcoming events, adventures, and classes! We talk a little about bringing more women into survival land and more!

This Week on Raise The Flag...wow we got an episode that it loaded with good stuff! Guest host Joe Flowers of Bushcraft Global joins us for a recap of the Mountain Readiness Expo and a lot of talk about many cool upcoming events that some or all of us will be at!

We dive into the importance of situational awareness, explore the complexities of Land Snorkeling, learn about the importance of understanding our environment, and so much more!

Heather is back from CANCON Arizona and she played with a Mini-gun! Listen to hear all about Heather and her transformation in a a jelly bean warrior!

We also have some updates for upcoming evens, gear, and more!

This Week on Raise the Flag...Join us for the (un)True story of Heather's involvement in a secret underground black market fabric ring and the unfortunate circumstances around her neighbors untimely demise when the stumbled upon a wool deal gone wrong!

Also we talk about other stuff like PNWBUSHCRAFT at CANCON Arizona, BLADE SHOW Atlanta, Tom being mad at a tree, and a scavenger hunt giveaway challenge!

Be sure to see Heather and Todd at CANCON April 10-12 at the Ben Avery Range in the Offgrid Base Camp Section!

Is mosts a word? Probably not but I said it any way! This week on Raise the Flag...Catch up with the Raise the Flag Crew and their assorted adventure in maker/writer land. Lots of updates, event announcements, and Tactical Gnomes Oh and Nick's computer explodes in the middle of the podcast!

Tune in for all the shenanigans!

This Week on Raise the Flag we have Mat (yes, Mat with one t) from Georgia Bushcraft on talking all about Georgia Bushcraft and their upcoming events! He also shares the story of how a hobby led to The Walking Dead and eventually to Georgia Bushcraft!

You Want the Links? We got the Links!

Georgia Bushcraft: https://www.georgiabushcraft.com/

Our brand new intro and outro music by the Bearded Burton! Follow The Bearded Burton: https://www.youtube.com/@UCCnQJYSkQjQCEsVgrc

Check out your hosts:

Nick: https://blackflagsurvival.com/ and https://www.offgridweb.com/

Tom: https://www.knivesbynuge.com/

Heather: https://www.pnwbushcraft.com/

Support the Podcast:

https://www.patreon.com/c/RaisetheFlagPodcast

This Week on Raise The Flag...The Return of Joe Flowers! If you don't know Joe, you won't want to miss the opportunity to learn more about this passionate knife designer, jungle guide, and entomologist. If You do know Joe, you are already aware you don't want to miss his stories!We talk knives, the IWA convention in Europe, Godzillia and Blade Show Texas! and if you're at Blade Show Texas be sure to stop by and see Nuge and some of our awesome past guests including AA Forge, Auxiliary Manufacturing, JD Custom Knives, and The Woods Monkey!

After a few attempts to get Adam from AA Forge on here we finally did it. We did had an epic battle with the evils of technology, but through perseverance we made it happen! Take that Skynet!

Beyond all that we have great conversations about knives, upcoming Blade Show Events, and Adam shows off a new model...but wait I can't see anything through my ears?!?!

You'll Just have to check out the episode on youtube to see the new goodness!

You Want the Links? We got the Links!

AA Forge: https://aaforge.com/

Our brand new intro and outro music by the Bearded Burton! Follow The Bearded Burton:https://www.youtube.com/@UCCnQJYSkQjQCEsVgrcD-n2wCheck out your hosts:Nick: https://blackflagsurvival.com/ and https://www.offgridweb.com/Tom: https://www.knivesbynuge.com/Heather: https://www.pnwbushcraft.com/Check out more on Raise The Flag PodcastListen to us on Spotify: https://open.spotify.com/show/212YKOdlEcQNBjUhSbBrkUSupport the Podcast: https://www.patreon.com/c/RaisetheFlagPodcast

It was a cold brisk day in New England, We recorded a podcast and I was planning on uploading as usual and bam! Ice Storm!

Sorry it's late, mother nature really didn't want you to listen to this one but in scrappy raise the flag fashion we made it work!

In this episode Tom is remarkably cheerful, Blade Show happenings, new publications, terrible sleeping bags, and much more!

We are back...well mostly back, Tom lost some finger mass and red water! This week we discuss injuries while working and recreating in the outdoors. Watch Heather almost pass out from the gory details!Matt Williams is a talented writer and content creator that Nick has the pleasure of working with. While his journey may have started in the tactical space he is making moves to follow his passion for the Great Outdoors!Be sure to listen to the audio version to check out our brand new intro and outro music by the Bearded Burton! Follow The Bearded Burton:https://www.youtube.com/@UCCnQJYSkQjQCEsVgrcD-n2wCheck out your hosts:Nick: https://blackflagsurvival.com/ and https://www.offgridweb.com/Tom: https://www.knivesbynuge.com/Heather: https://www.pnwbushcraft.com/Check out more on Raise The Flag PodcastListen to us on Spotify: https://open.spotify.com/show/212YKOdlEcQNBjUhSbBrkUSupport the Podcast: https://www.patreon.com/c/RaisetheFlagPodcast

This week on Raise The Flag...some one brought up Star Wars which leads to an nerdy rant by Nick and Tom. We also discuss some the importance of layering and cold weather protection, business updates, and of course, the nonsense!

Check out your hosts: Nick: https://blackflagsurvival.com/ and https://www.offgridweb.com/ Tom: https://www.knivesbynuge.com/ Heather: https://www.pnwbushcraft.com/ Check out more on Raise The Flag Podcast Listen to us on Spotify: https://open.spotify.com/show/212YKOdlEcQNBjUhSbBrkU Support the Podcast: https://www.patreon.com/c/RaisetheFlagPodcast

Did you know cornhole is a competitive sport? It is and we are launching the first official competitive hook and loop extreme sports patch league! Ok we aren't actually doing that but we do have a great conversation with John over at Badger Claw Outfitters and talk about some of the products he has coming this year, events coming up...and in typical Raise the Flag fashion shenanigans ensue! -Check out Badger Claw Outfitters: https://badgerclawoutfitters.com/ -Nick's Article about the Badger Claw Outfitters M1 Discover Pack on Recoil Offgrid: https://www.offgridweb.com/preparation/go-bag-building-a-winter-survival-kit-with-bco-discovery-m1/ Check out your hosts: Nick: https://blackflagsurvival.com/ and https://www.offgridweb.com/ Tom: https://www.knivesbynuge.com/ Heather: https://www.pnwbushcraft.com/ Check out more on Raise The Flag Podcast

Support the Podcast: https://www.patreon.com/c/RaisetheFlagPodcast

what do all the things in the title have in common? We talk about them on the podcast, plus a bunch of other stuff!

woah it's 2025 and the Raise The Flag Crew has made a resolution to curse less, be more organized, and just be as positive as Heather always is...Just kidding! We are up to the same shenanigans and there are some cool announcements for new stuff coming in 2025!

PD is back for his third appearance on Raise The Flag, and he's got a really cool hat! We talk about all the new and exciting things going on at OFFGRID Magazine including the OFFGRID Podcast, new adventure columns, and upcoming events! Tom goes to the hospital and Heather actually tells us about how she got her black eye! Check out all the cool things Patrick and Nick are working on over at RECOIL OFFGRID RECOIL OFFGRID WEBSITE https://www.offgridweb.com/ RECOIL OFFGRID PODCAST EPISODES https://www.youtube.com/watch?v=7c-xsGzkZQY https://www.youtube.com/watch?v=XsgYRiv6NXw

This Week Mike from Auxiliary Manufacturing joins us, we talk about things that are pokey, pickle packages, and Heather gets a black eye...want to find out what happened? Tune in! See Mike's new Coffin Series https://www.auxmfg.com/

In this episode of the Raise the Flag Podcast, host Nick Italiano and guests Heather, Tom, and Jordan Danz discuss the journey of knife making, the balance between custom orders and production, and the challenges faced by knife makers. Jordan shares his personal story of getting into knife making, the importance of creativity in his work, and the business side of running JD Custom Knives. The conversation also touches on work-life balance, personal reflections, and the excitement of creating unique pieces. In this conversation, the speakers discuss the balance between their knife-making hobbies and day jobs, the challenges of family commitments, and the importance of community support in their craft. They share insights on the joy of creating knives without the pressure of making it a full-time job, the flexibility of working in tech, and the reality of running small operations. The conversation highlights the personal connections that drive their businesses and the fun aspects of their craft. In this engaging conversation, the hosts discuss the complexities of moving from one state to another, particularly from the Northeast to Texas. They explore the legalities of carrying items, the cost of living differences, and the cultural adjustments that come with relocating. The conversation also touches on the business environment in different states, the lifestyle changes that accompany such a move, and the regional linguistic quirks that arise from different backgrounds. The hosts share personal anecdotes and insights, creating a relatable and humorous dialogue about the challenges and joys of adapting to a new home.

In this episode of the Raise the Flag podcast, the hosts discuss their recent experiences at Georgia Bushcraft, sharing humorous anecdotes about fire ants, porta potty innovations, and the vibrant community atmosphere. They delve into the significance of a women's panel, the fun of creating 'Hot Todd' buttons, and the various classes and networking opportunities available at the event. The conversation is filled with laughter, personal stories, and reflections on the importance of community in outdoor adventures. In this engaging conversation, the hosts reflect on their experiences at Georgia Bushcraft, discussing their alcohol preferences, camping challenges, memorable purchases, and the importance of community. They share humorous anecdotes about nature encounters, the value of American-made products, and the role of volunteers in making the event successful. The hosts also express gratitude towards their listeners and discuss future plans for the podcast, emphasizing the growth and connection with their audience.

In this episode of the Raise the Flag Podcast, hosts Nick Italiano, Happy Heather, and Mr. Nuge discuss their current projects and experiences in the outdoor and knife-making communities. They share exciting news about product launches, community support, and the challenges of running a small business. The conversation transitions to the journey of knife maker Adam from AA Forge, who shares his unique approach to crafting handmade knives and the balance between uniqueness and consistency in production. The episode concludes with insights into the challenges faced by makers in the industry, particularly regarding product trends and customer expectations. In this conversation, the participants discuss the dynamics of knife making, including the resurgence of retired models, trends in consumer preferences, and the importance of safety in design. They explore the value of craftsmanship and the mindset of collectors, highlighting the emotional connection people have with their knives and the aspirations they represent. This conversation delves into the intricacies of the knife collecting culture, the dynamics of the resale market, and the experiences at various knife shows, particularly Blade Show. The participants share insights on the challenges of traveling for shows, the importance of networking over profit, and the complexities of pricing in the knife industry. They emphasize the camaraderie found at events and the need for understanding the value of craftsmanship in pricing. In this conversation, the speakers discuss the importance of learning through experience, the value of quality tools, and the fulfillment that comes from craftsmanship. They emphasize the need for customers to appreciate the craftsmanship behind their products and the personal touch that small makers provide compared to larger companies. The conversation also touches on the challenges faced in the crafting community and the importance of customer satisfaction. AA Forge Links:

https://www.aaforge.com/

https://www.instagram.com/aa_forge_handcrafted_knives/

https://www.facebook.com/people/AA-Forge-Handcrafted-Knives/100063464709967/

In this episode of the Raise the Flag podcast, host Nick Italiano engages with co-hosts Heather and Tom and Special Guests Nick and Dustin of Wazoo Gear! They discuss their current challenges in the knife-making and outdoor gear industry, recent successes at events like Blade Show West, and the viral marketing of products. The conversation transitions to the introduction of Wazoo, its mission to create practical survival gear, and the importance of collaboration over competition, exemplified by the Campfire Co-op initiative.

In this conversation, the participants discuss the importance of community and collaboration among small businesses in the outdoor industry. They share personal experiences of building a support system, the challenges of entrepreneurship, and the significance of mentorship. The discussion highlights the resilience required to overcome obstacles, the value of taking risks, and the power of collective knowledge sharing.

The conversation culminates in a reflection on how these experiences shape their mission to empower others in their respective fields. In this conversation, the speakers discuss the resilience required in business, emphasizing the importance of community, collaboration, and a problem-solving mindset. They share personal experiences and insights on overcoming challenges, the significance of having a purpose beyond profit, and the practical applications of outdoor gear in real-life situations.

The discussion culminates in inspiring stories that highlight the value of perseverance and innovation in both business and personal endeavors.

In this episode of the Raise the Flag podcast, host Nick Italiano and co-host Happy Heather welcome Jacks Genega from Wildcard Wilderness. They discuss Jacks' journey into the outdoors, her experiences teaching women survival skills, and the importance of building a supportive community in the outdoor space. The conversation highlights the healing power of nature, the significance of relatability in instruction, and the value of overcoming fears. Jacks shares her personal story of transformation and growth, emphasizing that everyone can find their place in the outdoors, regardless of their background. The episode concludes with Jacks sharing her upcoming classes and the launch of an online educational platform for survival skills.

Chapters

00:00 Introduction and Event Highlights

02:59 Nick's New Role and Exciting News

05:54 Jax's Journey into the Outdoors

12:02 Teaching Women's Classes and Overcoming Challenges

17:56 Building Community and Support in Outdoor Education

23:52 The Importance of Relatability in Outdoor Instruction

29:58 Personal Growth Through Outdoor Experiences

35:56 Conquering Fears and Finding Peace in Nature

41:51 Upcoming Classes and Online Learning Opportunities

Are trees real? Is the earth flat? or is it all a matter of perspective? Dr. Mark Merriwether Vorderbruggen, founder of Foraging Texas talks to us about Foraging, botany, evolutionary genetics, and much more! while this all sound real serious, we also have our usual run of fun and nonsense, so join us to learn something and laugh a bit while doing it!

Get you some more Merriwether!

Outdoors Adventures Guide - Foraging BookMedicine Man Plant Co. WebsiteForaging Texas Websitewww.facebook.com/foragingtexaswww.instagram.com/merriwetherforagerhttps://www.facebook.com/medicinemanplantco 
https://www.instagram.com/mmplantco/
www.youtube.com/user/drmerriwether
https://rumble.com/c/Merriwether
https://www.tiktok.com/@dr.merriwether

This week on Raise the Flag...Stu Shank, Co-founder of Reiff Knives joins us to talk about things and stuff! We have history, we have rants and raves, some laughs, and a whole bunch of comfy knife handles!

This week on Raise The Flag...Amy Valerious, Knife Maker, Leather Worker, and owner of Warlander Enterprises joins us for shop talk and the usual non-sense!

All Amy The Links

This Week on Raise The Flag...Joe Flowers, Wilderness Skills instructor and knife designer joins us to discuss his experiences with rainforests, tribal people, frogs, and bugs! Tom is down a finger, Heather is still happy, Hot Todd is heavily sedated, and Nick is happy to have a fellow science nerd on!

This Week on Raise The Flag...Jonathan Burton, AKA The Bearded Burton joins us for a great conversation about the wonderful outdoor community as well as some of the negativity we sometimes see...Also he brought a spork. Heather is traveling to fight in the arena, Tom is secretly positive, and more! find more Burton! www.thebeardedburton.com all social media platforms @thebeardedburton