Shelby Blitz, Director of Content Marketing at HiBob stops by the Radically Transparent podcast to reveal a few invaluable insights into building impactful, human-first B2B content strategies that foster real brand growth and differentiate your brand in a competitive market.

Chris Peer, the author of The Great 8 Pillars: ROI-Driven Marketing for Manufacturing Companies stops by the Radically Transparent podcast and brings his three decades of experience as an expert in B2B digital marketing and sales as the Founder, President, and CEO of the marketing firms SyncShow and G8P.

In this episode, Chris shares his insights on why operational infrastructure is often overlooked in marketing strategies and how companies can build a strong foundation for sustainable growth by following the “Great 8 Pillars”.

James Fletcher, the visionary founder of JTF Marketing, joins this episode of Radically Transparent for an exclusive chat about the raw truths of intent data- a term that’s become somewhat of a “dirty word” in modern marketing. James doesn’t hold back as he reveals more about what tarnished intent data’s reputation and how marketers can turn the tide by using it more strategically. This conversation is a masterclass in revitalizing intent data’s potential and transforming it into a more actionable tool for precision marketing.

Jill Murray, CMO of Arcadis, is a hugely respected career marketeer and people-focused leader. Buckle up as she shares her invaluable knowledge and experience on embracing change, cultivating employee engagement and successfully up-skilling a 27,000 person-strong organization that's only been around since... 1888!

This episode of Radically Transparent, brought to you by Oktopost, will certainly have you rethinking your brand narrative, mapping out brand purpose and inspiring you to become a more authentic leader as Jill so eloquently opens up about the communities she supports and why she supports them.

Eric Williamson CMO of CallMiner, the global leader in conversation analytics that drives business performance improvement powered by artificial intelligence and machine learning, joins host Jennifer Gutman on the Radically Transparent podcast, presented by Oktopost.

With over 20 years of technology and consumer product marketing experience, Eric opens up about why pipeline is keeping him awake at night, how bad quarters can quickly turn into the ‘hunger games’ when identifying why pipeline is weak and what it took to get CallMiner’s successful account based marketing strategy off the ground.

CEO and founder of Automation Ninjas and author of the best selling book ‘Hack the Buyer Brain’, Kenda Macdonald, takes us deep into how B2B buyer brains pay attention on this episode of Radically Transparent, presented by Oktopost. With her unique background in criminal psychology, Kenda reveals how marketers can incorporate behavioral psychology into the buyer experience to become unstoppable in creating phenomenal customer journeys that will actually make a difference to their audience.

Cato Networks’ Demand Generation Manager, Julia Polisuk, came onto Radically Transparent, brought to you by Oktopost, for an episode about scaling marketing campaigns, hyper-growth mindset and exceeding targets month-over-month.

Julia touches on campaign boundaries and the type of innovation required to get out-of-this-world results. She even reveals CATO’s secret sauce in hitting INSANE numbers and the truth behind what’s at the core of Cato’s marketing plan.

Natalie Binns, Oktopost’s first ever VP Marketing takes the hot seat today. There’s no shortage of transparency as she reveals what attracted her to join the team and what on earth keeps her up at night, professionally.

In this episode, we dig into the challenges B2B marketers face daily, what social media managers are doing well and what, in Natalie’s opinion, they can do EVEN better. She even shares thoughts on how a certain type of education helped her become a passionate and sought-after B2B marketing all-star!

Malin Liden is SAP’s Vice President and Head of EMEA Marketing Transformation Office. A passionate people leader and known for creating a marketing culture of success and innovation, she joins today’s episode to talk about what it means to lead effective digital transformation across SAP.

Revealing to host Jennifer Gutman, Director of Social Strategy at Oktopost, what she has learned in her role as VP, Malin talks about why brands shouldn’t be afraid to let their customers lead, the importance of community and how with the right mindset, as a leader you can spark the highest levels of innovation, no matter the generation, role or working style.

Chief Brand Officer of Deluxe, Amanda Brinkman and creator, producer and host of their hit series “Small Business Revolution,” on Hulu and Prime Video which has been named among Inc. Magazine’s top shows for entrepreneurs, joins host Jennifer Gutman of the Radically Transparent podcast, brought to you by Oktopost, to tackle the topic of brand purpose and how to put it into action.

But to describe this episode as only about brand purpose is doing the entire conversation a disservice.

What’s so beautiful is the way their discussion frames the importance of brands doing well by being good. Yes, that means companies need to focus less on talking AT people and more on content that makes people WANT to actually spend time with their brand.

By the end of this episode, you’ll be left astonished, in awe, and feeling very, very inspired-- and maybe that’s the exact kind of motivation you need to reach your customers in an authentic way through content.

Forrester’s Social Media and Advocacy Manager, Claire Kennedy, reveals what it’s like to manage a brand’s online presence, produce great content and what to do when your social voice is failing to resonate with your audience across LinkedIn, Twitter and other channels.

With a true passion in connecting people to brands and finding news ways to interact, engage and advertise, Claire opens up to host Jennifer Gutman, Director of Social Strategy at Oktopost, about being the alignment bridge between marketing and sales. She discloses the challenges of finding a brand's social voice, how she battled with decreasing engagements and what she did to overcome a plummeting engagement rate. 

Claire is the brand therapist you didn't know you needed and this episode will have you re-thinking a successful approach to social in no-time!

Law practice and marketing are an odd marriage. CMO Howard Kravitz for Winston & Strawn LLP, an AmLaw 50 global law firm, joins the conversation to take a deeper dive into why it’s not always an easy fit on either side. For legal marketers, the thought of dealing with the regulatory hurdles and mandatory legalese can be a nightmare. For partners, the idea of showing up on the same feed alongside cat photos and viral videos may lack a certain gravitas. How can this gap be bridged, and why is it worth your attention?

On this episode of Radically Transparent, brought to you by Oktopost, modern-day challenges confronting law firms are brought to light as both legal marketers and partners work to retain current clients, expand relationships, beat out competing practices and attract new prospects. 

Tackling what are typically thought of by marketing leaders as challenging topics, Catherine Dutton, Global Deputy CMO of Atos joins the Radically Transparent podcast, presented by Oktopost, to reveal why staying ahead of the competition is dependent on more than just creating winning marketing strategies.

Beyond the strategy table, Catherine uncovers the truth and importance behind building inclusive and diverse global teams to drive an organization to success. She even outlines an immense amount of perspective on what defines a true modern-day marketing rockstar and how her own team of them are leading the way in digital transformation.

With over 15 years of experience in direct B2B, client facing roles at Fujitsu and currently Atos, and many accolades under her belt, Catherine proves on this episode that the role of the marketing team has never been more important.

BriefCam's Lizzi Goldmeier, Director of Marketing, stops by the Radically Transparent podcast to explore the vital components that power a marketing strategy forward. Lizzi candidly shares that one of the most significant pieces of the puzzle to creating a powerhouse marketing machine is ensuring you have the right people in the right seats.

Lizzi also highlights some of the unique challenges and opportunities content marketers face in the law enforcement sector while calling out the powerful role of content as a driving force to connect social engagement to sales.

From employee advocacy to the true meaning of thought leadership, this conversation is packed with ways to ensure your content is distributed properly, gets in front of the right people, regardless of your audience, and how you and your team can get the creative credit you deserve.

Across B2B organizations, forward-looking marketers are embracing artificial intelligence. Chris O’Connell, Senior Product Marketing Manager of SugarCRM reveals why now is the time for marketers to embrace AI with all their heart and so much more about the world of product marketing.

On this episode of the Radically Transparent podcast, brought to you by Oktopost, we'll uncover how using AI is assisting the marketing function to become a more efficient and effective machine at harnessing the infinite amount of data at their disposal to drive revenue impacting initiatives.

Heating things up by discreetly disclosing how marketing teams can use big data to get more time back in their days, get inside their prospect’s heads and tighten hand-over processes between marketing and sales, Chris makes this the unmissable AI-centric discussion marketing leaders have been waiting for all year.

Noted creator of company culture, speaker and sales expert Derek Grant, SVP of Market Strategy at SalesLoft, delivers a hearty serving of perspective on the modern day sales professional, building a stellar company culture, leading with visibility and being intentional. He even shares a story about how being “value shamed” by his team helped him on this high energy episode of the Radically Transparent podcast, brought to you by Oktopost.

Sales and marketing professionals at all levels will find value in Derek’s interview. He has a knack for storytelling as he shares his tips for holding people accountable as a leader and so much more!

Work as we know it has changed– and so have our values when it comes to work. We’re zooming in on one of the hottest topics in management with Russell Rothstein, Founder & CEO of IT Central Station, Perry Nalevka, Founder & CEO of Penguin Strategies and Daniel Kushner, Founder & CEO of Oktopost to find out how they are holding themselves accountable as leaders to create out-of-this-world places of work and beyond happy employees!

Committed to the idea that everyone can thrive in the new world of work when employees are happy, 3 CEOs weigh-in on the pains, gains and lessons learned in building a healthy work culture and retaining top talent.

Why should organizations and marketers care about collaboration? Kevin Bobowski, SVP Marketing at Aurea Software digs into the term and what it really means to give teams time to concentrate and focus on teamwork rather than working on random, tactical tasks that take away from coming up with big inspirations.

Joining this episode of the Radically Transparent podcast, brought to you by Oktopost, Kevin focuses on how his team is producing outcomes and why dedicating time for teamwork is critical for high performing teams. He even reveals his secret sauce to ensuring marketers love their jobs, are proud of their contributions and do really, really strong work. 

With a track record of helping marketers do their best work and an impressive line-up of leading go-to-market strategies for companies such as Act-On Software, ExactTarget, Bizible (acquired by Marketo) and now Aurea Software, this episode is geared towards empowering marketing leaders to produce creative outcomes over tactical activities.

When you’re pressed to drive sales, it’s tempting to try everything and “boil the ocean," according to Kevin Mulrane, VP Head of Sales, US, an experienced sales leader who has led explosive growth for companies like AOL, Madison Logic, GWI and now ProQuo AI. 

But to be an effective, revenue leader, you need to be able to prioritize what’s really important. On this episode of Oktopost's Radically Transparent podcast, you’ll learn how to challenge yourself out of your comfort zone, work cross-functionally, build meaningful relationships and spark real success to explode company growth.

MarTech legend Jon Miller, co-founder of Marketo and Engagio, and now CMO at Demandbase joins Oktopost's Managing Director EMEA, Colin Day, filling in for host Jennifer Gutman on this episode of Radically Transparent, brought to you by Oktopost.

Back in 2018, Marketo was purchased by Adobe for $4.75B, and Engagio was recently acquired by Demandbase.

Jon reveals in this episode about what keeps him up at night professionally, discloses how he found himself in the world of marketing automation, what he’s learned on his journey to becoming a founding father and leading MarTech visionary and how he stays relevant in the market by thinking beyond Account Based Marketing (ABM).

He even discloses his own ABM strategy and gives a few valuable tips and pointers to getting started with an effective ABM plan.

The necessity of balance between doing and telling that is learned throughout the years working in marketing is one of the most important skill sets to master for any marketer.

That skill comes from doing lots of things, trying a variety of tactics and being able to recognize when to unpack the value of all  actions to the involved stakeholders. 

Perfecting that balance doesn't happen overnight. A lot of the time that balance is tough.

On this episode of the Radically Transparent Podcast, Kathryn Sharfman, CMO and Chief Platform Officer of Sun Exchange sits down with Jennifer Gutman, Director of Strategy at Oktopost to discusses the necessity of balance in decision making, communication, leading teams, transformation and how that balance impacts the success of both short and long-term outcomes.

With 25+ years of experience in the technology industry, specialities in growth strategy, new business development, organizational transformation and global management, Mike Dickerson, CEO of ClickDimensions, joins Jennifer Gutman, Oktopost's Director of Social Strategy, to talk how businesses can achieve true digital excellence through virtual selling and being intentionally purposeful.

On this episode, Madkudu's Director of Demand Generation, Hana Jacover joins Oktopost's Director of Social Strategy, Jennifer Gutman to talk openly about some of the industry's greatest marketing and marketing ops challenges and the mindset, skillset and toolset needed to solve them.

With a deep agency foundation in building best-in-class demand gen engines for B2B tech companies around the globe before moving in-house, Hana provides incredible insight into balancing data and creativity to influence pipeline, full-funnel nurturing, and lead management. She even reveals a few of her secrets along the way.

Tyler Lessard joined Vidyard as VP Marketing and Chief Video Strategist in 2014 and almost immediately dramatically changed how the business world uses video to explode sales. He saw the expectations of buyers rapidly changing, and through his secret ‘four E’s’ transformed the way sales organizations use video to avoid getting stuck in the status quo. And let’s just say, it’s not easy. Lessard shares with host Jennifer Gutman, Oktopost's Director of Social Strategy, the special powers of video and how marketers and sellers can use video to its advantage in 2021 and beyond.

Liveperson's CMO Ruth Zive joins episode #147 of the Radically Transparent podcast and reveals an unexpected truth: the most powerful tool in business isn't advanced AI technology or sophisticated algorithms. It's the simple act of conversation.

Ruth passionately discusses the nuances of measuring the ROI of AI and introduces the Conversational Flywheel as a way brands can measure the positive impact of conversational AI.

She breaks down the flywheel approach and explains how it helps improve both customer understanding and service for B2B brands. Ruth also exposes a massive AI gap between business leaders’ enthusiasm to use AI in their platforms and communications and customers’ lack of trust for brands who use AI-- offering ways marketers can work to close the gap.

As a marketer, understanding human behavior is a big part of the job to gain a holistic view of customer needs and expectations. But when it comes to your research, besides intuition and data, what’s the best approach to learn about your perfect customer?

In this episode, Oktopost's Director of Social Strategy, Jennifer Gutman, sits down with UserTesting's CMO, Michelle Huff, to discuss how she is taking customer insights to new heights through putting real users in realistic conditions to learn about her buyer base.

More About Michelle Huff:

Michelle brings over 20 years of experience leading marketing and go-to-market strategies at high tech companies, such as Act-On Software, Salesforce, and Oracle. Gaining insights directly from customers and prospects has always been essential in her past roles—from leading product marketing and management teams to launching websites and marketing campaigns. At UserTesting, she’s responsible for driving our go-to-market strategy, building the UserTesting brand, generating demand, and strengthening customer engagement and advocacy.

One of the biggest challenges B2B marketers face today is being defeated by marketing fatigue. In this episode of the Radically Transparent Podcast, brought to you by Oktopost, host Jennifer Gutman sits down with Richard Wall, Senior Marketing Executive at Spotler UK, a marketing automation platform for B2B SME’s to talk openly about the modern day marketer's battle with marketing fatigue and how to steer clear of digital communication overload.

To win at social media marketing in 2021 means thinking like an investor. They're a brilliant bunch, and for all the right reasons. Extraordinarily analytical and loving the thrill that comes from calculated risks, Tal Tochner, Principal on the investment team at PICO Venture Partners and a Forbes Under30 recipient in 2017 joins Jennifer Gutman, Director of Social Strategy at Oktopost to explore how thinking like an investor can help marketers drive growth and maximize ROI to exceed marketing goals. 

Is there really such a thing as a “fearless leader?” CEOs often present themselves as bulletproof, but running a business can be unnerving. What does it really take to keep a company afloat and what do CEOs really want from their employees?

On this episode of Radically Transparent, CEO and Oktopost Co-Founder, Daniel Kushner exposes the secret fears of the modern day CEO.

[Disclaimer: Show was taped in an up and coming new studio and the audio quality of the host presents a slight echo from time to time. If you're a super-fan of the show you'll still listen, but be warned.]

More companies in 2020 have had to make more strategic decisions in nine months than in the last nine years. Unmasking the truth behind transformation, Elinor Kalina, CMO of Jolt joins our podcast to confess the bold decisions she had to make and the giant risks she had to take to pivot the entire organization and marketing function against all odds.

As a marketing leader well skilled in branding and communication, Elinor brings to light what an entire new generation of CEOs, CMOs and marketers can learn from some of the most drastic organizational transformations of 2020 to succeed in 2021 and beyond.

Listen in and learn the truths behind leading and surviving transformation.

Top-down or bottom-up? Which management approach drives exceptional levels of performance and what role does social media play in transforming sales and marketing functions? Colin Day, Global B2B marketing powerhouse and Managing Director of EMEA and APAC here at Oktopost joins host Jennifer Gutman on this episode to talk about effective leadership, buyer personas, social data and so much more!

He shares an immense amount of value and vision into the world of B2B marketing along with disclosing some of the less talked about aspects of being a marketing leader.

Listen in and learn from one of the B2B marketing industry’s greatest game changers of all-time.

Social media is at the forefront of marketing and it has changed the way we do business forever as a result.

Master social media strategist Christie Le joins us on this podcast episode of Radically Transparent to disclose her secret sauce when launching and maintaining an employee advocacy program that keeps colleagues engaged and grows brand reach at the speed of light.  Her enthusiasm around social is contagious and Christie even touches on the importance of embracing social media to build a better business.

Listen in and learn best practices and KPIs for building any employee advocacy program into 2021.

Ari Applbaum, VP Marketing at AudioBurst is known for helping start-ups scale by building global, differentiated brands and his mentoring of entrepreneurs at MassChallenge, the world’s largest global accelerator, as well as MEET-MIT, JCT, Flow and PMP.

On this episode of Radically Transparent, Ari joins host Jennifer Gutman, Director of Social Strategy at Oktopost to explore how brands can build a second to none in-house marketing team to effectively tell their story in competitive markets. He discusses which roles are essential to activate growth, where to allocate budget, tips for managing an agency relationship and how to decide where your marketing function is run from, especially when you have global teams and more.

Looking to earn a seat at the strategy table? Invest time in learning ways to effectively communicate. Joining this episode is Zeev Ben Shachar, Executive Coach, Master Storyteller and Communication Expert to share ways marketing executives and rising leaders can insert meaning and inspiration into everyday work experiences and gain the must-have communication skills to take a permanent seat at the strategy table.

With over 15 years of public speaking experience, Zeev has been coaching executives and delivering trainings in effective communication, finding meaning in the mundane, storytelling and public speaking to thousands of people around the world.  His clients include Boston Consulting Group, WeWork and the Jewish Agency. He holds a BA in Psychology from Harvard University - later teaching there and receiving a certificate of distinction for teaching and an MA from Tel Aviv University.

Upskilling your marketing team is always a good idea. But who owns the responsibility to level up the team and upskill their leaders? And who can marketers of any level turn to define or refine an ideal marketing job or career in today’s climate?

With the coronavirus pandemic impacting the future of the way we work and many members of the marketing community currently #OpenToWork, Jennifer Gutman, Director of Social Strategy at Oktopost sits down with Erik Harbison, CMO, digital marketing coach, advisor, connector and current president and co-founder of The Marketing Help, the #1 resource for proactively advancing the careers of marketers to find out exactly what marketers need to know to move the needle forward in their careers.

This podcast episode is loaded with insider tips for any marketer at any level seeking to upskill their professional development or pave the way for their ideal marketing career.

LinkedIn's Senior Partner Manager, Kim Bolsoni, explores the exciting world of partners at LinkedIn. She shares valuable insights into how dynamic collaborations with partners enhance the platform's utility, creating a second-to-none marketing experience for marketers and brands, alike. Kim also dives into the multifaceted impact of these partnerships, emphasizing the role of Oktopost in LinkedIn's evolving ecosystem.

The episode wraps with Kim's reaction to LinkedIn’s 2024 Annual Partner Awards dinner at the B2Believe event in New York City, where she joined in celebrating Colin Day, Oktopost’s Managing Director of EMEA, for winning the Transformation Partner of the Year award.

Join us for an inside look into the power of collaboration and transformation within the LinkedIn partner ecosystem.

Want to know what it takes to become an influential thought leader on LinkedIn? Wondering how to compete with all the thought leadership posts already written in your industry?

To simplify thought leadership and explore the DO’s and DON’Ts of becoming a thought leader on LinkedIn, Jennifer Gutman, Director of Social Strategy at Oktopost interviews Jonathan Raveh, Head of Community Marketing at AppsFlyer on the B2B Marketing Now podcast series, Radically Transparent.

On this episode, you’ll discover how to use Jonathan’s thought leadership formula to create content that will establish you as an industry subject matter expert your network will trust.

On this episode, host Jennifer Gutman, Director of Social Strategy at Oktopost catches up with Saif Ajani, co-founder of Keyhole, a social media listening and online monitoring solution to explore the amazing ways B2B marketers can approach social listening. Saif amazes us with his compendious knowledge of social listening in the B2B space, he explains how much social media can influence a product roadmap, and talks how treating social as a place to gather business intelligence is a treasure trove to make actionable business decisions.

For more insight into this topic be sure to Follow Oktopost on LinkedIn!

With a huge spike in video content across social media and no signs of it slowing down, marketers need to add video expert to their resumes. But as businesses transition from hiring expensive video production crews to relying on their marketing teams to produce multiple engaging thought leadership videos in-house, it doesn't leave much time (in an already packed role) for the modern day marketer to become an expert in production.

In this episode of Radically Transparent, Jennifer Gutman, Director of Social Strategy at Oktopost hosts Sivan Felder, CMO of TwoHeads, to share her unfiltered insights into the challenges of video production, the psychology of video and offer actionable tips to create high quality, inexpensive video content for social media that can impact business initiatives in a powerful and truly authentic way.

Social media marketing isn’t for the faint of heart. It requires bright people with diverse skill sets to come together and fight against some of the most mysterious algorithms on the planet. Opening up about some of the most challenging aspects of her role and how her unique background in counter-terrorism has helped her thrive, Jennifer Gutman, Director of Social Strategy at Oktopost shares how she was able to grow employee advocacy programs from mediocre at best to some of the most engaging initiatives in the company by paying attention to specific types of details.

As this also happens to be the last episode of season 2, host Colin Day, Managing Director of EMEA also makes a BIG ANNOUNCEMENT about what's in store for season 3. Find out on this episode!

Approached by Google to mentor start-ups and now sharing their growth hacking secrets on this podcast, Stefanie Amini and Melanie Amini, the co-founders of Gossip Media guide the conversation on this episode of  Stuff You Should Know About Our Changed New World, Oktopost's original podcast show.

And no, you are not reading double!

These marketing gurus are identical twins with a long standing career in building startup marketing strategies and helping larger organizations "think like a startup". Along with host Colin Day, the Amini twins bring an additional layer of easy-going, funny and endless enthusiasm to different aspects of growth hacking and influencer marketing, all while spilling secrets on how to fine-tune any content marketing strategy.

Never want to miss an episode? Follow Oktopost on Twitter, LinkedIn and Facebook.

A solid content marketing strategy is one of the most important elements for a business to help shape a brand’s identity. But with employees more mobile and more remote than they have ever been before, what implications does this have on the modern day content marketer?

Answering that question is a true content marketing guru. Zev Brodsky, the Content Marketing Manager at Perimeter 81 and the brains behind their entire content strategy joins host, Colin Day, Oktopost's Managing Director EMEA, to dive head first into the tactics content marketers need to expand audiences, connect with them in a way that grows sales and revenue and how a conversation Zev had with an ethical hacker taught him a valuable lesson about marketing technology.

For more insight into this topic be sure to Follow Oktopost on LinkedIn, Twitter and Facebook!

With an enormous amount of data generated from technology to supposedly make our marketing lives easier, things can get messy fast if you don’t know what to do with it. But what in tarnation can we do with the infinite amounts of data we get daily, besides all the basic stuff?! In a genius exploration of the many ways in which to use data to your advantage as a marketer, as a sales professional and as an organization, Shaun Ma, the Director of Strategic Advisory of MarketOne International, gives away all his data secrets that will have your mouth to the floor on this episode of “Stuff You Should Know About Our Changed New World” hosted by Colin Day, Managing Director EMEA at Oktopost. Not to be missed.

Can traditional and enterprise focused industries learn to thrive on social media? With her strategic marketing insight featured in publications like Forbes, Business.com, Upwork.com and Managers.org.uk, founder of MTC | The Content Agency, Megan Thudium, an expert in all things B2B content marketing, shares stories of how these industries, very much impacted by COVID-19, are evolving overnight.  Together with host Colin Day, Oktopost's Managing Director EMEA, they tackle best practices across social media to drive awareness, credibility and leads through content marketing.

Today, because of marketing technology, CMO’s can take a seat at the strategy table. In the early days, marketing was more about operational efficiency and excellence. But the true digital transformation that is taking place right now is propelling rapid business innovation, putting marketeers at the forefront of driving new business models. 

On this podcast episode of Stuff You Should Know About Our Changed New World, Urs Blickenstorfer, Owner and CEO of iundf Marketing Technology AG, joins Colin Day, Managing Director EMEA at Oktopost to explore how the value of technology is rarely in the specific functionality of the tool, but rather its ability to be part of a bigger ecosystem. 

Content should be created with care. You may have the greatest technology in the world but if nobody has heard of you, what’s the point? On this episode, Amy Kenigsberg, co-founder of K2 Global Communications, a boutique inbound & content marketing, social media, and public relations firm, sits down with Oktopost’s Colin Day, Managing Director of EMEA to uncover how she helps her clients understand their audiences in order to relate to them and ultimately impact their bottom line. We'll let this episode speak for itself!

Marketing leader Colin Day, Managing Director, EMEA of Oktopost and recipient of LinkedIn’s Transformation Partner of the Year award at LinkedIn’s 2024 Marketing Partner Awards stops by the podcast to unravel how marketing leaders can effectively identify and capitalize on social intent signals to improve lead generation, customer engagement and contribute to revenue growth.

Hot topics

• The shift from corporate profiles to employee advocacy
• Bridging the gap between social media engagement and revenue generation
• Emerging trends in social media marketing and how B2B marketing leaders can prepare for them

In this episode, Oktopost's Managing Director of EMEA, Colin Day, interviews popular YouTuber and Founder of Modern Sales Training, Derek Shebby. Making President’s Club 13 times during his 17 year career at Xerox, Shebby provides listeners with lessons learned and actionable takeaways from his own career. He even highlights proven sales methods and techniques that he teaches in his course, Sales in 21 Days, to help listeners sharpen their sales skills right on this podcast! 

On this episode of Stuff You Should Know About Our Changed New World,  Sarah Whipp, CMO and Head of Go-To-Market Strategy at Callsign sits down with host Colin Day, Managing Director EMEA at Oktopost to share a typical day in the life of a Chief Marketing Officer. The conversation centers around building, curating and maintaining a brand with a focus on messaging.

What is social selling? Dan Swift, CEO of Empire Selling, can certainly answer this question as he has dedicated his career helping B2B companies impact revenue and create meaningful customer relationships through social media. Back in 2012, Dan was a senior sales leader at LinkedIn and responsible for training LinkedIn’s very own global sales team. The success didn’t stop there as he then went on to become the VP of Sales at Sprinklr, before going out on his own. Today, Dan has trained well 10,000+ sales people in the art of social selling over the last two years with his company Empire Selling. Joining host Colin Day, Managing Director EMEA at Oktopost, Dan Swift teaches listeners the do’s and don’ts of social selling coupled with the power of compassion, empathy and transparency in relationship building.