Explore every episode of the podcast Quiz-Centered Marketing
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Ep. 22 How Your Quiz Can Help You Uncover Buyer Behaviors | 26 Mar 2025 | 00:13:11 | |
You’ve been told to speak to your “ideal client.” But what if your audience is filled with multiple types of buyers—each with different motivations, needs, and decision-making styles? We’re exploring how a quiz helps you identify where someone is in their journey, what drives them to take action, and how to follow up in a way that truly resonates. If you’ve been stuck wondering how to “nurture” effectively, this one’s for you. In this episode you'll learn:
You’ll leave this episode with a fresh perspective—and a clear strategy—for turning one quiz into a personalized path for every kind of buyer. Resources & Links
Thanks for tuning in! Don’t forget to subscribe, leave a review, and share this episode with fellow entrepreneurs who want to grow their email lists with ready-to-buy leads. And if this episode gave you an aha! moment, DM me on Instagram and tell me your biggest takeaway! | |||
| Ep. 21 Why Some Quizzes Don't Convert (And How to Fix Them) | 26 Mar 2025 | 00:10:35 | |
You’ve seen the quizzes that go viral… but what about the ones that just don’t work? In this episode, we’re breaking down the three biggest reasons some quizzes fail—and how to avoid those mistakes so your quiz actually grows your list and leads to sales. Whether you're just starting your quiz or revisiting one that’s underperforming, this episode will help you bring strategy, clarity, and conversion power to your funnel. Inside this episode you'll learn:
You’ll walk away knowing exactly what to fix—or what to focus on—to turn your quiz into your most strategic lead-gen tool. Resources & Links
Thanks for tuning in! Don’t forget to subscribe, leave a review, and share this episode with fellow entrepreneurs who want to grow their email lists with ready-to-buy leads. And if this episode gave you an aha! moment, DM me on Instagram and tell me your biggest takeaway! | |||
| Ep. 20 Stop Resisting Change: Why Quizzes Will Transform Your Marketing | 20 Mar 2025 | 00:11:21 | |
You know that person who resists change—holding onto old ways, doubling down on what used to work, and wondering why they’re not getting results anymore? We all know one. Maybe... it’s you. In today’s episode, I’m diving into why refusing to adapt your marketing strategy could be the exact thing keeping you stuck—and why quizzes are one of the smartest shifts you can make right now. Inside this episode, you'll learn:
PLUS: I’ll walk you through 3 practical steps to assess whether your current strategy is holding you back—and how to pivot toward something that actually grows your business. This is your nudge to stop resisting change and start building a marketing strategy that keeps up with where your audience—and the market—is headed. Resources & Links
Thanks for tuning in! Don’t forget to subscribe, leave a review, and share this episode with fellow entrepreneurs who want to grow their email lists with ready-to-buy leads. And if this episode gave you an aha! moment, DM me on Instagram and tell me your biggest takeaway! | |||
| Ep. 19 The 3 Parts of a Funnel (And How a Quiz Strengthens Each One) | 20 Mar 2025 | 00:13:08 | |
If your funnel feels like a tornado—chaotic, confusing, and leaving leads spinning—you’re not alone. But it doesn’t have to stay that way. In this episode, I’m breaking down the three essential parts of every funnel: Attract, Nurture, and Convert, and I'm showing you exactly how a quiz strengthens each stage. In this episode, you’ll learn:
And if you’re wondering whether your current funnel is leading people down a clear path or tossing them into chaos—I’ve got a brand new quiz for you: Is Your Funnel a Yellow Brick Road or a Tornado? Take the quiz and find out exactly where your funnel shines—and where it might be costing you leads. Resources & Links
Thanks for tuning in! Don’t forget to subscribe, leave a review, and share this episode with fellow entrepreneurs who want to grow their email lists with ready-to-buy leads. And if this episode gave you an aha! moment, DM me on Instagram and tell me your biggest takeaway! | |||
| Ep. 18 Scale Your DM Sales Strategy With a Quiz to 10x Your Efforts! | 11 Mar 2025 | 00:13:52 | |
You know that feeling when you have an amazing DM conversation that leads to a sale? What if you could bottle that up and scale it—without spending all your time responding to messages? That’s exactly what a quiz can do. It mimics your best sales conversations, asks the right questions, and segments your audience so you can follow up in a way that feels just as personal as a one-on-one chat. In this episode, you’ll learn:
A quiz isn’t just a lead magnet—it’s your best sales strategy, automated. If you’re tired of answering the same questions in your inbox, this episode is going to change the game for you. Resources & Links
Thanks for tuning in! Don’t forget to subscribe, leave a review, and share this episode with fellow entrepreneurs who want to grow their email lists with ready-to-buy leads. And if this episode gave you an aha! moment, DM me on Instagram and tell me your biggest takeaway! | |||
| Ep. 17 How to Use Storytelling to Make Your Quiz Irresistible | 11 Mar 2025 | 00:16:29 | |
Did you know that your quiz isn’t just a set of questions—it’s a story your audience should see themselves in? The best quizzes don’t feel like data collection forms. They feel like a personal journey—one where the quiz taker sees themselves, their struggles, and their transformation inside the results. Storytelling sells! Here's how to use it in your quiz! In this episode, you’ll learn:
When people feel seen in your quiz, they’re more likely to trust you, engage with you, and ultimately—buy from you. So let’s make that happen! Resources & Links
Thanks for tuning in! Don’t forget to subscribe, leave a review, and share this episode with fellow entrepreneurs who want to grow their email lists with ready-to-buy leads. And if this episode gave you an aha! moment, DM me on Instagram and tell me your biggest takeaway! | |||
| Ep. 16 How to Use AI to Build a High-Converting Quiz (step by step!) | 25 Feb 2025 | 00:14:28 | |
AI is an incredible tool for quiz creation—if you know how to use it right! If you’ve ever asked AI to “write a quiz for me” and ended up with something generic, robotic, or just… off, this episode is for you. In today’s episode, I’m breaking down how to use AI strategically to build a high-converting quiz. But we’re not just talking theory—we’re actually bringing it all together step by step so you can see exactly how to do it. By the end of this episode, you’ll know exactly how to use AI to create a quiz that doesn’t just collect leads—it builds trust, segments your audience, and drives conversions. Episodes referenced in this episode: How to Use a Quiz if Your Niche is Serious or Sensitive The Secret Sauce to Crafting Quiz Questions that Convert Resources & Links:
Thanks for listening! Don’t forget to subscribe, leave a review, and share this episode with your fellow entrepreneurs who want to level up their marketing with quizzes. | |||
| Ep. 15 Quiz Software vs. PDF Assessment: The Clear Winner | 25 Feb 2025 | 00:12:11 | |
If you’re using a PDF assessment as your lead magnet, you might think it’s doing the job—but what if it’s actually holding your business back? PDFs might be an easy way to deliver content, but when it comes to engagement, lead quality, and conversion potential, they fall short. So what’s the better alternative? A quiz. In this episode, I’m breaking down why an interactive quiz outperforms a static PDF assessment in every way—from higher completion rates to better segmentation and a smoother user experience. What You'll Learn in this Episode
Resources & Links:
Thanks for listening! Don’t forget to subscribe, leave a review, and share this episode with your fellow entrepreneurs who want to level up their marketing with quizzes. | |||
| Ep. 14 3 Quiz Creation Mistakes Costing You Leads (And How to Fix Them!) | 17 Feb 2025 | 00:13:18 | |
Ever wondered why your quiz isn’t converting as well as you’d hoped? Maybe it’s not attracting the right leads, or people aren’t even finishing it. If that sounds familiar, this episode is for you! Today, I’m breaking down three mistakes people make when creating a quiz—and most importantly, how to fix them. Plus, I’m sharing a bonus mistake that could be the reason your quiz isn’t leading to more sales. You’ll learn:
If you’re ready to create a quiz that brings in buyers (not just leads), this episode is a must-listen! Resources & Links
Thanks for tuning in! Don’t forget to subscribe, leave a review, and share this episode with fellow entrepreneurs who want to grow their email lists with ready-to-buy leads. | |||
| Ep. 13 How to Make Your Quiz Irresistibly Shareable | 17 Feb 2025 | 00:12:56 | |
We’ve all seen those trends that seem to take over social media. But what about a 'viral' quiz? Can a quiz go 'viral' and if so, how? Spoiler alert—it’s not luck! There’s a strategy behind it, and today, I’m giving you the exact formula. In this episode, we’re diving into how to create a quiz that gets shared like crazy—while still bringing in quality leads. Because what’s the point of a viral quiz if it doesn’t grow your business? What you’ll learn:
If you want your quiz to get organic engagement, visibility, and leads that actually convert, you don’t want to miss this one! Resources & Links
Thanks for tuning in! Don’t forget to subscribe, leave a review, and share this episode with fellow entrepreneurs who want to grow their email lists with ready-to-buy leads. And if this episode gave you an aha! moment, DM me on Instagram and tell me your biggest takeaway! | |||
| Ep. 12 Simplify Your Quiz Without Losing Impact | 10 Feb 2025 | 00:11:41 | |
Are you overcomplicating your quiz? If you’re stuck tweaking every little detail instead of launching, this episode is for you. A great quiz doesn’t have to be complicated—it just has to be strategic. What You’ll Learn:
Your quiz should feel easy to create and even easier for your audience to complete. If you’ve been stuck in analysis paralysis, this episode will help you simplify, streamline, and finally launch your quiz with confidence! Resources & Links
Thanks for tuning in! Don’t forget to subscribe, leave a review, and share this episode with fellow entrepreneurs who want to grow their email lists with ready-to-buy leads. | |||
| Ep. 11 Reignite Your Existing Email List With a Quiz (and boost conversions!) | 10 Feb 2025 | 00:10:44 | |
"I already have an email list...how can I use a quiz?" Maybe you have an email list -- but are your subscribers actually engaged? Are they clicking links? Are they converting? In this episode of Quiz-Centered Marketing, I’m sharing how to use a quiz with your existing list to reignite engagement, segment your audience, and increase conversions—without feeling salesy. Here’s what you’ll learn:
Most entrepreneurs focus on growing their list, but what about leveraging the audience you already have? Your quiz can help you re-engage cold subscribers, nurture warm leads, and create a marketing experience that feels tailor-made for each person on your list. Whether your list is brand new or has been gathering dust, this episode will show you how to make it work for you using a quiz. Let’s dive in! Resources & Links
Thanks for tuning in! Don’t forget to subscribe, leave a review, and share this episode with fellow entrepreneurs who want to grow their email lists with ready-to-buy leads. | |||
| Ep. 10 How to Use a Quiz if Your Niche is Serious or Sensitive | 10 Feb 2025 | 00:12:30 | |
Think quizzes are only for lighthearted topics? Think again! In this episode of Quiz-Centered Marketing, we’re diving into how quizzes can be powerful lead-generation tools—even in serious, sensitive, and technical niches. If you're a divorce attorney, financial planner, estate planning expert, or therapist, this episode is for you. Here's what you'll learn:
Quizzes aren’t just engaging—they educate, build trust, and guide potential clients toward the next step in working with you. Tune in to learn how to make quizzes work for your niche! Resources & Links:
Thanks for tuning in! Don’t forget to subscribe, leave a review, and share this episode with fellow entrepreneurs who want to grow their email lists with ready-to-buy leads. | |||
| Ep. 9 Surveys Disguised as Quizzes Won't Convert | 03 Feb 2025 | 00:12:22 | |
Let’s talk about a super common mistake I see when people create quizzes: they’re actually building surveys without realizing it. In this episode, I’m breaking down the key differences between quizzes and surveys, why market research questions don’t belong in a quiz, and how to make sure your quiz delivers real insights while still helping you market your business effectively. If you want to attract the right leads and make your quiz irresistible to your audience, this one’s for you! What You’ll Learn in This Episode:
Resources & Links:
Thanks for tuning in! Don’t forget to subscribe, leave a review, and share this episode with fellow entrepreneurs who want to grow their email lists with ready-to-buy leads. | |||
| Ep. 8 Leading Answers and How to Avoid Them | 03 Feb 2025 | 00:08:30 | |
In this episode of the Quiz-Centered Marketing Podcast, we'll dive into a common quiz mistake that’s costing you accurate results—leading answers. If your quiz answers make it obvious which one is “right,” “wrong,” or “somewhere in the middle,” you’re unintentionally pushing people toward a choice rather than learning how they actually think. And that means your quiz isn’t giving you the real insights you need to attract, nurture, and convert your ideal audience. Here’s what you’ll learn:
By the end of this episode, you’ll know exactly how to write better quiz answers that feel neutral, insightful, and true to your audience—so your quiz results actually mean something. Resources & Links:
Thank you for tuning in! Don’t forget to subscribe, leave a review, and share this episode with a fellow entrepreneur who wants to build a quiz that works! | |||
| Ep. 7 How to Segment Your Leads (Even if You Only Have One Offer) | 03 Feb 2025 | 00:12:41 | |
Think you don’t need to segment your audience because you only have one offer? Think again. In this episode, I’m breaking down one of the biggest mistakes I see business owners make—assuming that segmentation is only for people with multiple offers. Here’s the truth: Even if everyone is being led to the same offer, they have different motivations for buying. And when you understand those motivations, you can tailor your messaging to feel personal, relevant, and high-converting. Here’s what you’ll learn:
By the end of this episode, you’ll know exactly how to start segmenting your leads so you can nurture them effectively and increase your conversions - no matter how many offers you sell! Resources & Links:
Thanks for tuning in! Don’t forget to subscribe, leave a review, and share this episode with fellow entrepreneurs who want to grow their email lists with ready-to-buy leads. | |||
| Ep. 6 What is Quiz-Centered Marketing? | 27 Jan 2025 | 00:10:11 | |
What is Quiz-Centered Marketing? Only the strategy every entrepreneur needs! In this episode, we dive into the game-changing strategy of quiz-centered marketing. Whether you're a coach, course creator, or e-commerce business owner, you'll discover how quizzes can become the heartbeat of your marketing strategy - attracting, nurturing, and converting your ideal audience. Here's what you'll learn:
Links & Resources
Thanks for tuning in! Don’t forget to subscribe, leave a review, and share this episode with fellow entrepreneurs who want to grow their email lists with ready-to-buy leads. | |||
| Ep. 5 When to Ask for the Email: Before or After the Quiz? | 27 Jan 2025 | 00:09:05 | |
In this episode, we'll tackle a common question in the world of quiz creation: When is the best time to ask for an email address? Should it be before the quiz begins or after the participant has gone through the questions? I'll break it all down and share my take on why asking for the email after the quiz can lead to higher-quality, more engaged leads. If you’ve ever wondered when to collect emails in your funnel, this episode is for you. Here’s what you’ll learn:
This episode is packed with actionable insights to help you refine your quiz funnel and ensure your leads are not just plentiful, but primed for conversion. Resources & Links:
Thanks for tuning in! Don’t forget to subscribe, leave a review, and share this episode with fellow entrepreneurs who want to grow their email lists with ready-to-buy leads. | |||
| Ep. 4 What Comes First - The Quiz or the PDF? | 27 Jan 2025 | 00:09:35 | |
Similar to the chicken or the egg debate, the quiz or the PDF is a debate that needs to be settled once and for all! In this episode, I’m sharing why a quiz should always come first in your funnel. Quizzes are more than just fun and engaging—they're strategic tools that allow you to learn about your audience, segment them effectively, and deliver personalized value. PDFs, templates, and other traditional lead magnets have their place, but they’re far more effective when used after the quiz. Here’s what we’ll cover today:
A quiz isn’t just another lead magnet—it’s the starting point for an entire funnel that builds trust, creates connections, and drives conversions. Stop sending people straight to PDFs or checklists. Instead, start with a quiz that helps them learn about themselves and gives you the information you need to serve them better. Links & Resources:
Thanks for tuning in! Don’t forget to subscribe, leave a review, and share this episode with fellow entrepreneurs who want to grow their email lists with ready-to-buy leads.
| |||
| Ep. 3 To Tease or Not to Tease [When it comes to Quiz Results] | 19 Jan 2025 | 00:07:33 | |
In today’s episode, we’re diving into a juicy topic: Should you tease possible results when promoting your quiz? Spoiler alert: My answer is a big, enthusiastic yes—and I’m breaking down exactly why. Here’s what I cover in this episode:
I’ll also share examples from my own quizzes, like the holiday marketing quiz featuring nostalgic characters like Cindy Lou Who and Kevin McCallister, and how simple teases like character images led to more clicks and engagement. By the end of this episode, you’ll feel confident about teasing your quiz results to build curiosity and create buzz around your quiz. A little hint goes a long way! Links & Resources:
Thanks for tuning in! Don’t forget to subscribe, leave a review, and share this episode with fellow entrepreneurs who want to grow their email lists with ready-to-buy leads. | |||
| Ep. 2 My 2025 Marketing Trend Predictions | 19 Jan 2025 | 00:08:18 | |
In today's episode, I’m issuing a public service announcement—with love, of course. Here’s the thing: I’m not downloading your PDF. Not your meal plan, your checklist, or your subject line freebies. And honestly, neither is your audience. It’s not because those resources are bad, but because the game has changed. It’s 2025, and we need to talk about why generic lead magnets are no longer cutting it. Here’s what I dive into in this episode:
The bottom line: It’s time to shift your lead magnet strategy. Quizzes are the ultimate way to show your audience you understand them while equipping them with the knowledge they need to make AI tools, like ChatGPT, work better for them. Your quiz doesn’t just stop at results—it creates an experience that sets the stage for your audience to say “yes” to your offers. Links & Resources:
Thanks for tuning in! Don’t forget to subscribe, leave a review, and share this episode with fellow entrepreneurs who want to grow their email lists with ready-to-buy leads. | |||
| Ep. 1 The Secret Sauce to Crafting Quiz Questions that Convert | 19 Jan 2025 | 00:08:56 | |
In this quick and value-packed episode, we'll dive into the art of crafting the right quiz questions to engage your audience and drive conversions. If you’ve ever wondered how to create quiz questions that feel authentic and relatable while providing you with actionable insights, this episode is a must-listen. What You’ll Learn in This Episode:
Whether you’re a seasoned quiz creator or just starting to explore the power of quizzes, you’ll walk away with actionable tips to refine your strategy and get clearer insights into your audience. Resources & Links:
Thanks for listening! Don’t forget to subscribe, leave a review, and share this episode with your fellow entrepreneurs who want to level up their marketing with quizzes. | |||
| Trailer | 12 Jan 2025 | 00:01:20 | |
🎙️ Welcome to The Quiz Centered Marketing Podcast! In this short and sweet trailer episode, host Yesenia Faiella introduces you to the podcast that’s going to revolutionize the way you approach marketing. If you’ve been searching for a smarter, more engaging way to grow your business, you’re in the right place. Here’s what you can expect from Quiz Centered Marketing: ✨ Bite-sized episodes packed with actionable strategies to help you build smarter funnels, grow your email list, and connect with your audience. ✨ A fresh perspective on how quizzes can be the heartbeat of your marketing strategy—driving everything from social media growth to personalized email campaigns. ✨ Insider tips on creating irresistible quizzes, using them effectively in your marketing, and turning leads into ready-to-buy customers. And if you’re wondering how to create and host your own quiz, don’t worry—Yesenia has you covered with The Quiz Creator, the tool that lets you create, host, and launch quizzes directly on your platform. 💡 Ready to learn how quizzes can transform your marketing? Hit that Follow button and get ready to dive into actionable, quiz-centered strategies you can use right away! Links & Resources
👉 Don’t forget to subscribe so you never miss an episode! Episode one is coming soon, and we can’t wait to have you along for the journey. | |||