Explore every episode of the podcast Quarterly Design Recap

In this first episode of my Quarterly Design Recap, I share three recent projects and a common theme that connected them: how perception shapes experience long before someone takes action.

Projects featured in this update:

• HONK – Redesigning parking payment signage to simplify a complex user experience

• Templeman’s Toffee – Exploring a premium new direction for a Canadian small-batch confectionery brand

• Strom Pilates – Creating a brand identity and website inspired by strength, growth, resilience, and balance

I also share a few thoughts on how design helps build trust, confidence, and understanding before someone buys a product, books a service, or interacts with a brand.

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Thanks for listening.

Dan Caroleo

Welcome to my Quarterly Design Recap, an audio version of my email newsletter.

I'm Dan Caroleo, an independent designer based in Toronto, Canada. Every quarter I'll share recent projects, lessons learned, and a look behind the scenes of the work happening in my studio.