Welcome to the Pursuing Private Practice podcast!

Join Jennifer McGurk, CEO of Pursuing Private Practice, and team member Courtney Vickery, CEO of Declet Designs, to talk about the LEAD stage of business. This stage is focused on the importance of hiring and leading a team. Hear insights on how dietitians can step into leadership roles, overcome the fear of hiring, and build a sustainable business. 

Whether you already have a team, are ready to hire, or may want to hire in the future, this episode is for you. 

1. Introduction to the LEAD Stage: Learn why hiring is essential for expanding your business without compromising self-care and boundaries.
2. New Resources for Hiring and Leading: Discover a free guide and upcoming Team Toolkit to assist in the hiring and leadership process.
3. Challenges and Solutions in the LEAD Stage: Explore common fears in hiring and strategies for building a strong company culture.
4. Combining Business School and the EXPAND Curriculum: The new Business School Mastermind will support dietitians in the LEAD stage of business as well as dietitians starting and growing.
5. Celebrating Success in the LEAD Stage: Emphasize the importance of focusing on your strengths and achieving business sustainability.

Tune in to gain the tools, mindset shifts, and practical strategies you need to confidently LEAD your business to the next level.

Timestamps: 

• 00:28 Free Guide and Team Toolkit: Two resources are highlighted: a free guide for hiring preparation and an upcoming Team Toolkit for the hiring process.
• 01:37 Podcast Series Introduction: Jennifer introduces the podcast series focused on the five stages of business: SET UP, START, GROW, LEAD, and COAST.
• 02:24 Resources for Different Business Stages: Various resources are available for different stages of business, including toolkits for marketing, finances, and team building.
• 03:56 Business School Mastermind Program: The Business School Mastermind program is introduced as a comprehensive support system for dietitians.
• 05:46 LEAD Stage of Business Discussion: Jennifer and Courtney discuss the LEAD stage of business, emphasizing the necessity of hiring to avoid burnout.
• 08:53 Challenges and Mindset in the LEAD Stage: Insights from the EXPAND program highlight challenges in hiring and leadership, focusing on building company culture.
• 18:24 Skills and Requirements for the LEAD Stage: Key skills for moving forward include hiring, training, managing, and leading a team effectively.
• 21:03 Celebrating the LEAD Stage: The celebration involves stepping into one's zone of genius and delegating tasks to maintain business sustainability.

This conversation will leave you feeling empowered to build the team you need, so you can lead with confidence, protect your energy, and grow a sustainable practice. 

🧠 Feeling overwhelmed trying to build your team?

The Lead Your Team Toolkit helps you hire, manage, and lead with confidence. Whether it’s your first hire or your fifth, you’ll get clear steps, templates, and support to grow your business without burnout.

Take up space as the CEO you’re meant to be. Enroll now.

👥 Ready to stop doing it all yourself?

Hire Your Next Team Member is a free training that walks you through the first steps of hiring support for your business. You’ll learn how to plan your team structure, write clear job descriptions, and lead with confidence, without the overwhelm.

Start building the support you need. Sign up for the free workshop today.

📱 Find us on Instagram @pursuing.private.practice

Welcome to the Pursuing Private Practice podcast!

Join Jennifer McGurk, CEO of Pursuing Private Practice, and team member Courtney Vickery, CEO of Declet Designs, to talk about the GROW stage of business. This is a stage where you'll focus on expanding your reach, refining your marketing strategies, and implementing new systems, all while continuing to serve your clients effectively. This stage of business is all about getting fully booked but on your terms. In this episode, Jennifer walks you through the ups and downs and practical advice for marketing, finances, and much more. 

Whether you're looking to refine your current practice or considering launching new offers, this episode is packed with insights and advice to help you grow sustainably.

1. GROW Stage of Business: Transitioning from the start stage, the GROW stage involves defining "fully booked" and personalizing business goals with systems and strategies.
2. Challenges and Considerations: Key challenges include understanding finances, setting boundaries, and implementing effective marketing strategies.
3. Launching New Offers: Business owners are encouraged to refine current offers and consider audience size before launching new services or products.
4. Graduating from the GROW Stage: Success in this stage involves understanding conversion rates, maintaining sustainability, and celebrating achievements.

This episode will empower you to make strategic decisions, streamline your systems, and confidently step into the next level of your business growth.

Timestamps: 

• 00:29 Introduction to the GROW Stage: Jennifer McGurk introduces the GROW stage, highlighting its personalized nature and the importance of defining "fully booked" for each practitioner.
• 05:13 Defining the GROW Stage: Jennifer explains how dietitians can identify if they are in the GROW stage, focusing on confidence in client work and setting personal business goals.
• 10:36 Challenges in the GROW Stage: The episode addresses common challenges such as setting boundaries and understanding finances, emphasizing the need for experimentation.
• 14:57 Marketing and Finances: Jennifer discusses the critical role of marketing and financial understanding in maintaining a sustainable private practice.
• 16:18 Launching New Offers: The discussion covers the idea of launching new offers, advising caution due to the significant effort and resources required.
• 12:38 Transitioning to Full-Time Entrepreneurship: Jennifer highlights the importance of understanding financial needs for those considering leaving a full-time job.
• 26:36 Celebrating Success: Jennifer encourages listeners to celebrate their achievements in reaching the GROW stage and reflect on their business progress.

No matter where you’re at in growing your business, this episode will help you clarify your goals and take intentional action to build a business that works for you.

🧑‍💻Want more from Pursuing Private Practice? 

Business School is officially open for enrollment, and it’s the best way to get direct support for your private practice. This program combines business coaching, accountability, office hours, and the most supportive community of dietitians you’ll find. 

Plus, it includes a full curriculum designed to help you at every stage, whether you're seeing your first clients, refining your marketing, or ready to hire a team. 

With Business School evolving into a mastermind experience, you’ll have access to two tracks: one for starting and growing your practice, and one for leading and building your team. No matter where you are, you’ll get the resources, support, and confidence to run your business like a CEO.

Enrollment closes July 25th, so now’s the time to join us and take the next step toward building a business that works for your life.

📈 Are you tired of feeling stuck with getting new clients? 

Your Marketing Plan Toolkit will help you map out your marketing strategy to attract more ideal clients to your private practice. This toolkit gives you the strategies, tools, and templates to find, connect, and convert a potential ideal client into a long-term customer in your private practice. 

💸Are you ready to finally make more money? 

Check out the Make More Money Toolkit, designed to get you unstuck with private practice finances. You’ll get the tools and guidance to: 

• Set realistic goals for your life and finances, starting with where you are right now

• Connect your business to your life: figure out the "paycheck" you need and how income, expenses, and taxes all fit together

• Build simple systems that support your financial goals (and make things feel easier!)

• Feel confident about your pricing, your profits, and the big vision you’re working toward

💰 Want to get 3 new clients in just 3 days (for FREE)? 

Join the training - Grow Your Business: Get Clients Now, for actionable strategies to clarify your ideal client, streamline your marketing funnel, and execute a visibility plan that works. With daily videos, workbooks, and steps tailored to grow your business, you’ll build confidence and see real results. 

📱 Find us on Instagram @pursuing.private.practice

Welcome to the Pursuing Private Practice podcast!

Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Julie Duffy Dillon, Registered Dietitian and host of Find Your Food Voice® podcast. Julie shares her journey of writing her book, "Find Your Food Voice." The conversation dives into the business aspects of writing a book, the challenges faced, and the strategies that worked for Julie. 

Whether you’re thinking about writing a book or have some big business projects in mind, this episode is perfect for you.

1. Writing Process and Challenges: Julie shares her initial expectations versus the reality of writing, including managing chronic migraines and adjusting her writing schedule for better productivity.
2. Purpose of the Book: The book focuses on eating disorders and a non-diet approach, providing therapeutic and practical tools to help people find their food voice.
3. Finding Your Voice in Business: The conversation covers overcoming imposter syndrome, creating space for growth, and tips for setting up a productive workday.
4. Advice for Aspiring Authors: Julie encourages aspiring authors to write a book when the time is right, emphasizing patience and readiness based on her personal experience.

Timestamps: 

• 02:51 Writing Process Expectations: Julie shares her initial expectations of the writing process and how she adapted her approach to writing in smaller, manageable chunks to accommodate her chronic migraine condition.
• 08:51 Book Content Overview: Julie talks about the content of her book, "Find Your Food Voice," which aims to provide practical tools and therapeutic guidance for those struggling with eating disorders and diet culture.
• 12:29 Celebrating Success: Julie discusses her plans to celebrate the book's release, including in-person and virtual events, and the importance of celebrating wins in business.
• 19:44 Future Business Plans: Julie shares her thoughts on the future of her business, considering a pivot away from one-on-one client work towards more writing and speaking opportunities.
• 24:16 Finding Your Voice: Jennifer and Julie discuss the parallel process of finding one's voice in business and helping clients do the same, highlighting the personal growth that comes with such projects.
• 31:19 Encouragement for Aspiring Authors: The episode concludes with Julie encouraging aspiring authors to write their books when the time is right for them, emphasizing that readiness is a decision rather than a feeling.

Through speaking and writing, Julie helps people with a complicated relationship with food strategize how to remove the shame and blame dumped on them from the diet industry. Her work has been featured on TLC and in the New York Times, Outside Magazine, Shape and other outlets. She is the author of the book, Find Your Food Voice (Hachette, March 2025.) 

Attend her free book launch event on Tuesday, April 1st! Register here.

Want more from Julie? 

Visit her website: https://julieduffydillon.com/

Purchase her book: https://www.amazon.com/Find-Voice-Julie-Duffy-Dillon/dp/139981365X

Want more from Pursuing Private Practice? 

🗓️ Looking to start your private practice in just 30 days? Do it with our Open For Business toolkit: https://pursuingprivatepractice.com/open-for-business/

📈 Want to get 3 new clients in just 3 days? Join Marketing Bootcamp: https://pursuingprivatepractice.com/businessplan/

🌟 Looking for the ultimate support system to build the private practice you’ve always dreamed of? Check out Business School: https://pursuingprivatepractice.com/businessschool/

🌍 Are you ready to lead with confidence and expand your impact? EXPAND is your path to stepping into the role of CEO: https://pursuingprivatepractice.com/business-coaching/

Find us on Instagram @pursuing.private.practice

My guest today is Nicole Mareno, and this was her first ever podcast interview! And she does such a fantastic job. She explains her story, talks about everything she went through in her own recovery, discusses how she uses her special skills as a registered nurse to work in the field of eating disorder recovery, and how she integrates her work as a Certified Intuitive Eating Counselor to make a big impact with her clients.

I was really inspired by this episode. Nicole is such a special person. I’m so excited for everyone to get to know her and get inspired by how she brings a unique twist to Intuitive Eating as a registered nurse. So many of us can also bring something a little bit different to Intuitive Eating using our own personalities, our own training, and our own credentials to better serve our ideal client.

Some of the topics discussed include:

• Nicole’s unique journey to Intuitive Eating
• Changes Nicole has made to her business since the start of COVID-19
• COVID-19 Eating Support

Visit https://pursuingprivatepractice.com/ to learn more about resources to start and grow your dietitian private practice!

I’m so excited to finally bring you an episode with Stefani Reinold. She is one of my best business friends. We have had many different versions of this conversation privately, and we kept saying, “We should record this!” because we knew that it could be helpful to others as we are all processing our own version of the new normal with the COVID-19 pandemic. 

Stefani brings so much to this conversation -- she has her MD, a background in psychiatry, and is now a therapeutic provider. Many dietitians don't have therapeutic training unless they’re in the eating disorder field and are receiving their own supervision and training. This conversation will be very helpful to so many people as we continue to process our own thoughts, feelings, and emotions around the COVID-19 crisis and try to determine how to best move forward while also taking care of ourselves (that’s number one!), our families, our business and clients, and all of the new responsibilities that many of us now have.

Some of the topics discussed include:

• Processing our experiences (and an explanation of what “processing” actually means!)
• Handling outside pressure and feeling guilty for taking a break
• Setting boundaries that honor our values
• The importance of supervision for clinicians

Visit https://pursuingprivatepractice.com/ to learn more about resources to start and grow your dietitian private practice!

Fiona is the first guest that I interviewed post-Coronavirus outbreak. This episode is the perfect way to open up the really difficult conversations that we are going to be having moving forward as the crisis continues and both our clients and ourselves attempt to navigate the uncertainty. The work that we do with our clients is completely different than it was prior to this crisis. 

This is an unprecedented time in our world, and we need to continue to have these conversations. None of us have the answers. All we can really do is bond together, build community, go forward in our businesses, and try to do the very best that we can.

This conversation with Fiona helped me tremendously, it felt like a supervision session. Our clients need us now more than ever. We need each other now more than ever. I hope that this episode brings you some peace and some permission to feel all the feelings, and I hope that this episode brings you some joy!

Some of the topics discussed include:

• What can we do when it feels like the world is crashing down around us?
• Can we actually still run our businesses right now? + the advice I wish I could have given myself two weeks ago!
• Best practices for running a virtual practice
• The importance of having our own self-care practices in place

Visit https://pursuingprivatepractice.com/ to learn more about resources to start and grow your dietitian private practice!

The topic of self-care is more important than ever, and Jennifer welcomes Anna Sweeney to better understand and define what it means, on this inspiring episode of the Pursuing Private Practice Podcast.

Anna shares her journey of discovering Intuitive Eating while working as an eating disorder dietitian, and how she regrets the way she had been previously working with clients, motivating her to learn more and expand her understanding of Health At Every Size®. She tells how she started out in private practice part-time while still working at a clinic, and with her chronic health condition becoming more challenging, her transition to open a solo practice, Whole Life Nutrition, to better accommodate her circumstances.

Together, they shine a light on self-care and how Anna now balances her changing self-care needs with the challenges of clinical work and running a business. She explains how her condition forces her to be more thoughtful of boundaries and limitations, and work in alignment with her values and needs. They also discuss how demonstrating self-care for ourselves as a provider is a good role-model for clients.

“It’s really important for us as well to acknowledge and make space for our own stuff. I don’t think it makes us less effective at our jobs; quite contrary, we learn more about ourselves and are able to provide more quality care because of our life experiences.” – Anna Sweeney

Some of the topics discussed include:

• How her vulnerability with a disability levels the field and deepens her connection with clients, by being a human first, practitioner second. 
• Her definition of self-care with her changing needs, and how she has to continually re-define what that looks like.
• Her reflection on the success of her Instagram account, and how she shares her writing skills to talk about things that really matter.

“Self-care makes it possible for us to do this work, particularly from a running a business perspective. Making sure we are tending to ourselves in all the ways makes it possible to show up in the best of ways professionally.” – Anna Sweeney

Visit https://pursuingprivatepractice.com/ to learn more about resources to start and grow your dietitian private practice!

Sumner Brooks, founder of EDRDPro sits down with Jennifer on this inspiring episode of the Pursuing Private Podcast. You’ll hear Sumner’s journey of embracing Intuitive Eating, how a business idea kept her up all night, and how EDRDPro is uplifting the dietetics industry with training for eating disorders around the world.

Together they begin with Sumner sharing her own journey of disordered eating throughout her youth and school, including as a dietetic intern. She shares the pivotal and life-changing moment of seeing Evelyn Tribole speak at a CE event, which ultimately led her to find her own path of Intuitive Eating. 

Specializing as a sports dietitian early in her career, she tells how her personal recovery journey influenced her professional work, and her desire to stay in private practice in order to specialize in eating disorders.

With sudden life changes including a new baby, a divorce, and a move to Portland, OR requiring the closure of her practice in her familiar community, Sumner reflects on starting fresh in a new location with no connections or referrals, making it necessary to take on jobs in the corporate world for several stressful years.

You’ll love hearing how the conception of EDRDpro was born from an idea that kept her up all night; an idea for a solution to affordable and accessible training in the eating disorders community.

“I really think that all dietitians need to have training on eating disorders, simply because of the prevalence of eating disorders.” - Sumner Brooks

With the creative spark ignited to bring ED training online for better accessibility, Jennifer was the first person Sumner called with her new idea and business plan. Launched as a yearly symposium, you’ll hear how EDRDPro has evolved since its inception, with two symposiums in 2020 that are focused on core themes, such as a deeper dive into a 6-session symposium in April on Acceptance and Commitment Therapy.

“I really hope what we’re doing here is something that will feel like more than just an introductory step, and really give people a hearty dose of something useful.” - Sumner Brooks

Some of the topics discussed include:

• Sumner’s process of trying different things in her business that didn’t work, and why she took a break and stepped back for a year.
• The creative process of building EDRDPro, why she created a membership branch, how it’s changing for 2020 with deeper training on core themes, and the launch of EDRDpro Ambassadors.
• Why the constantly changing and complex field of eating disorders requires more access to training, and why the learning never stops.
• Why hiring experts is necessary to grow a business, and how collaboration within the eating disorder community helps broaden the perspective and interpretation of Intuitive Eating, and the value from sharing, discussion and collaboration.
• Her passion for helping dietitians with their own healing process and then helping them take it to the next level of helping others, with the goal of reaching more people to minimize the suffering and time.

Visit https://pursuingprivatepractice.com/ to learn more about resources to start and grow your dietitian private practice!

Jennifer is thrilled to welcome Tamara Melton to share her game-changing mission of diversifying the dietetics industry, on this episode of the Pursuing Private Practice Podcast.

Co-founder of Diversify Dietetics, a nonprofit organization dedicated to increasing the racial and ethnic diversity in the field of nutrition, Tamara shares the story of its launch in April 2018 and why it is so needed.

With an academic background of teaching nutrition at a university in Atlanta, Tamara shines a light on the lack of diversity in the demographic profile of dietitians, and why that is not only a barrier to attracting new students, but also creates a lack of diverse practitioners to help people of color. With full acknowledgment of how the industry is currently not reflective of the diversity of people it serves, Tamara and Jennifer discuss the dire need for more diverse providers to refer to.

“There was no organization out there that is doing what needs to be done to successfully attract, recruit, and retain students, interns and professionals of color.” – Tamara Melton

You’ll hear how, along with co-founder Deanna Belleny, Diversify Dietetics was created to provide a community to attract, encourage, and empower students and young professionals of color who were seeking careers in the field of nutrition and dietetics.

With a mission to break down the boundaries of stereotypical dietitians, its goal is also to better serve people of cultural diversity who might not otherwise seek out care, or seek out practitioners they identify with regardless of their level of training. Tamara speaks to the incredible opportunity for diverse practitioners to fill this gap in the industry.

Addressing the practical concerns of dietetics as a lucrative career choice, Tamara explains why Diversify Dietetics also helps support entrepreneurship with business training, to attract more diverse students to the industry and take the risk of starting a private practice.

Now, as a community and a point of contact for anyone who’s looking for a dietitian of color in any state, Tamara shares her hopes and dedication to continuing the diversification of dietitians.

“We wanted to create an organization that would create an answer to any obstacle that students or professionals of color might come up against as they’re getting through their educational pathway, and trying to anchor themselves in this profession.” – Tamara Melton

Some of the topics discussed include:

• How Diversify Dietetics is passionate about empowering students and professionals of color to help them become the leaders of the next generation in dietetics.
• Why micro-aggression and unconscious bias can create a barrier to learning and creativity for students of color in all-white learning environments.
• The 3-day learning summit in Atlanta and the diversity of speakers and topics (now sold out!)

Visit https://pursuingprivatepractice.com/ to learn more about resources to start and grow your dietitian private practice!

HAES® informed eating disorders dietitian Haley Goodrich joins Jennifer for an informative and heartwarming discussion on this episode of the Pursuing Private Practice Podcast.

Co-founder of INSPIRD to SEEK, a community for weight-inclusive healthcare professionals, Haley shares her story of how she evolved to become an advocate and educator of the HAES approach to dietetics. After quickly discovering early in her career that clinical dietetics was not her jam, she reflects on how becoming an entrepreneur was the only way to practice the way she wanted. After opening a private practice which grew quicker than she anticipated, she studied Intuitive Eating as a tool, learned more about how to teach her clients about HAES, and worked toward being an eating disorders dietitian.

Now running a group practice with two other dietitians, Haley discusses the process of hiring, the satisfaction of employing others, and how success in a private practice is not always based on the numbers, but sustained growth by creating relationships with referral sources and practitioners in the area.

“I was tired of living really small, and I’d rather take a risk and live a bigger life than feel really safe inside my comfort zone, and I’ll figure it out.” – Haley Goodrich

Haley also tells how she took on the Eating Disorders Chair position in the Behavioral Health and Nutrition dietetic practice group from the Academy of Nutrition and Dietetics, how it has helped her to communicate strategically, and the importance of HAES being embraced in the academy. She also shares how INSPIRD to SEEK evolved out of her own need for community at a time before any Facebook groups, and being the only HAES practitioner in Pittsburgh, PA.

Together they shine a light on the topic of collaboration instead of competition in the niche of anti-diet practitioners, and how we all bring our own message that is unique to help each other learn and grow.

“I truly think that competition in this space is a way to distract ourself from the real purpose of our work. We don’t need to compete against each other. We’re going against the grain and a $70 billion diet industry; that’s who we need to compete against.” – Haley Goodrich

Some of the topics discussed include:

• The privilege of being a Dietitian and being able to take the risk of being a business owner.
• The challenge of finding balance her professional and personal life.
• The importance of boundaries, how they shift, and managing time on social media.
• Her passion for supporting dietitians in private practice to shift to a weight-inclusive approach. 
• Her advice to new dietitians.

Visit https://pursuingprivatepractice.com/ to learn more about resources to start and grow your dietitian private practice!

Jennifer welcomes Christy Harrison to this episode of the Pursuing Private Practice podcast to share her journey of becoming an Anti-Diet Registered Dietitian and Certified Intuitive Eating Counselor. As an industry leader, Christy is a passionate anti-diet advocate, educator and published author, and you’ll love hearing her story of how she built a successful business in alignment with her values.  

Reflecting on her own eating disorder, Christy shares her winding journey of discovering HAES and Intuitive eating. Working as a journalist in her first career and reporting on health and nutrition at a food magazine, her own recovery fueled her interest to return to school to become a registered dietitian.

Starting her private practice early on with the specialization of disordered eating, she recalls how she ardently pursued continuing education and deepened her learning of Intuitive Eating, and why she started her podcast to get at the heart of people’s relationship with food.

“If we want to prevent eating disorders at a public health level, we have to change the culture so people are not triggered into disordered eating by weight stigma.” – Christy Harrison

You’ll hear Christy’s process of creating her first online course - Intuitive Eating Fundamentals, plus all the steps she took with her first book deal, from pitching proposals to final product, and how working with a publishing company that believes in the Anti-Diet message was key.

Some of the topics discussed include:

• How her entrepreneurial family, and experience with freelance journalism prepared her for private practice and developed her business acumen and money mindset.
• Why she chose the direction of reaching more people with courses and writing a book instead of expanding her solo practice into a group practice.
• How she took her one-on-one client’s experiences and education piece of Intuitive Eating to build the structure of her course, and why working one-on-one for several years first was essential to its success.
• The power of the community that comes along with the online course and the need for more ongoing community support to help eating disorder recovery.
• Recognizing the privilege of being a successful entrepreneur and having time for creativity to write a book; the realization of her childhood dream.
• The ups and downs of having her book out in the world, and how she deals with negative feedback with the anti-diet message.

Visit https://pursuingprivatepractice.com/ to learn more about resources to start and grow your dietitian private practice!

In this informative episode of the Pursuing Private Practice podcast, Jennifer is joined by Hannah Turnbull to shine a light on the pros and cons of taking insurance in a private practice.

Hannah discusses how her own eating disorder recovery drove her to choose dietetics as a career. After discovering Intuitive Eating while in school, she explains why it took a while to ‘click’, and how her journey of recovery strengthens her relationship with clients.

“Intuitive Eating is the reason I’m still a dietitian today.” – Hannah Turnbull

Always an entrepreneur at heart, she shares how her transition to a private practice began while still working full-time at a hospital, and how her varied work experience prepared her for running a business.

Now one year after transitioning from a solo to a group practice, Hannah tells how she hired her team to be in alignment with her values of a weight-inclusive practice, and how she leads the business and manages her employees.

Together, Jennifer and Hannah then dive into the topic of insurance, how she brought in her value system in her decision to take insurance, and the learning curve involved.

“For me it just made sense, I like to use my insurance when I can, and I want to make that one less barrier for somebody to be able to get care that they deserve.” – Hannah Turnbull

Some of the topics discussed include:

• Why she started taking insurance to be in alignment of her values to be accessible, inclusive and equal.
• Her learning process, and how she studied other HAES dietitians who were taking insurance to learn the first steps, and establishing a system.
• Why her practice is on 3 insurance panels, and instead of an all-or-nothing approach, why it’s okay to pick and choose and start with a few, and why she decided to not contract with some insurance companies.
• The importance of doing the research for your state, and utilizing the Academy of Nutrition and Dietetics’s individual state organizations and also local organization reimbursement chairs for localized information.
• The Pros of taking insurance, how it grew her practice, and provides better and consistent client care with weekly appointments.
• The Cons of taking insurance, dealing with the upfront work and delay to be accepted and the added expenses.
• How she handles reimbursement rejections to advocate for the client.
• The importance of policies and procedures and having clients sign off to understand.
• Why she created her first course “Nourish Your Knowledge” with colleague McKenzie Caldwell to provide a resource they wish they had earlier to better understand HAES and Intuitive Eating.
• Her plans for 2020 including speaking engagements and webinars to teach clinicians the steps to start taking insurance, and her role as an advocate to help clients have more access to insurance and support.

Visit https://pursuingprivatepractice.com/ to learn more about resources to start and grow your dietitian private practice!

This episode of the Pursuing Private Practice podcast is not to be missed, as Jennifer sits down with Marci Evans for an incredible conversation that will inspire dietitians at all stages of their career.

As a leader in the field of eating disorders, Marci helps bust the myth of doing it all alone, and why working with teams and community is necessary to build a thriving business and to support her accomplishments in the dietetics industry.

Fortunate to discover Intuitive Eating early in her internship, Marci reflects back on how it shaped her career and her own relationship with food, and influenced her niching down to eating disorders and HAES. Working at a weight-loss centric gym while attending graduate school, she cultivated her entrepreneurial skills and developed her voice and message of weight-inclusive dietetics.

You’ll hear the process of how Marci transitioned from a solo practice to a thriving group practice, and the necessary risks involved. She also shares how after teaching a University program for clinicians working with eating disorders, she bridged the course curriculum to create her online training program, Nutrition Counseling for Eating Disorders, and how she later updated it with a 2.0 version. From there, she developed even more online training programs for dietitians, to meet the demand for specialized training.  

Along the way of building a thriving group practice and online training programs, Marci explains the absolute necessity of having a team of people to help get it all done.

“If you’re unable to surrender tasks to another person, you cannot build beyond your own individual practice.” – Marci Evans

Some of the topics discussed include:

• How her Master’s degree integrated nutrition and entrepreneurship with eating disorders counseling, and provided the foundation.
• Her process of growing a group practice and the steps of developing her online course.
• How her community feedback helped her build version 2.0 of the program.
• The lack of training opportunities in eating disorder counseling, why dietitians need to learn more about it, and her passion for continuing to expand the role of dietitians.
• The challenges of her unexpected maternity leave and transitioning back to work, and how she now navigates the middle ground without over-extending herself.
• Her advice for dietitians going into entrepreneurial ventures.
• Looking ahead to 2020 and what’s next.

“I feel really strong about continuing to elevate and expand the role of dietitians.” – Marci Evans

Visit https://pursuingprivatepractice.com/ to learn more about resources to start and grow your dietitian private practice!

Welcome to the Pursuing Private Practice podcast!

Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Maggy Doherty, the dietitian behind Maggy the Dietitian. Together, they explore the theme of "one size does not fit all" in business, discussing the pros and cons of small versus large practices, the complexities of insurance-based versus private pay models, and the unique challenges dietitians face in their careers. Maggy shares her personal journey from starting her own practice to managing a large team and then pivoting to a solo model, highlighting the importance of freedom and the inevitable challenges that come with growth. 

Whether you're a seasoned business owner or just starting out, this episode is packed with valuable insights and inspiration to help you navigate your own path in the world of private practice.

1. Embracing Individuality in Business: There is no one-size-fits-all approach to running a business. Every dietitian gets to make decisions based on their unique values and circumstances.
2. Balancing Freedom and Responsibility: The podcast dives into the balance of freedom in both small and large practices—how more freedom can bring exciting opportunities but also new responsibilities.
3. The Importance of Mental Health: As a business owner, prioritizing mental health and setting boundaries isn’t just important—it’s essential. Self-care is the foundation of sustainable success.
4. Navigating Insurance and Self-Pay Models: The podcast breaks down the pros and cons of different business models, helping you navigate the options and choose the best path for your practice.

Timestamps: 

• 03:06 Maggy's Entrepreneurial Journey: Maggy shares her background, early ventures in nutrition, and her transition from corporate work to starting her own practice, Doherty Nutrition.
• 05:34 Growth of Doherty Nutrition: Maggy discusses the rapid growth of her practice, the hiring of dietitians, and the challenges of managing a larger team.
• 10:59 Navigating Business Decisions: The importance of recognizing that there is no one-size-fits-all approach in business and making decisions based on personal values.
• 12:07 Maggy's Pivot to a Smaller Practice: Maggy reflects on her decision to pivot to a smaller, self-pay practice after experiencing burnout and the impact of motherhood on her business.
• 19:31 Pros and Cons of Insurance vs. Self-Pay: Discussion on the advantages and disadvantages of accepting insurance versus operating a self-pay model, including marketing and financial implications.
• 35:21 Working with Dietitians: The unique challenges and rewards of coaching dietitians in private practice and the importance of understanding their specific needs.

Maggy Doherty, MS, RD, LD, CEDS-C, started her practice Doherty Nutrition in 2019 as a one-woman show, wearing all the hats- biller, scheduler, marketer, and dietitian- before building it into a 30-person practice. 

In 2024, she felt a calling to get back to her entrepreneurial roots and use the lessons learned in business to open her next practice, Maggy the Dietitian, where she focuses on her most rewarding work: mentoring private practice owners, supervising eating disorder dietitians, and helping clients in their eating disorder recovery journey. Maggy’s business coaching style is derived from the tough lessons she learned from her own journey. 

Want more from Maggy? 

Visit her website: https://www.maggythedietitian.com

Find her on Instagram: https://www.maggythedietitian.com

Want more from Pursuing Private Practice? 

🗓️ Looking to start your private practice in just 30 days? Do it with our Open For Business toolkit: https://pursuingprivatepractice.com/open-for-business/

📈 Want to get 3 new clients in just 3 days? Join Marketing Bootcamp: https://pursuingprivatepractice.com/businessplan/

🌟 Looking for the ultimate support system to build the private practice you’ve always dreamed of? Check out Business School: https://pursuingprivatepractice.com/businessschool/

🌍 Are you ready to lead with confidence and expand your impact? EXPAND is your path to stepping into the role of CEO: https://pursuingprivatepractice.com/business-coaching/

Find us on Instagram @pursuing.private.practice

Jennifer is delighted to welcome Amber Thomas to this informative episode of the Pursuing Private Practice Podcast. As a Registered Dietitian specializing in Cancer Nutrition, Amber shares her journey and expertise of bridging an Intuitive Eating, weight-inclusive practice with oncology nutrition.

Having specialized in oncology for her entire dietetics career of 16 years, Amber tells how she became concerned with seeing cancer patients that wanted regimented diet protocols, and how they feared food and judged themselves for what they ate. When her friend and fellow dietitian Melissa Preston gave her the Intuitive Eating book, it transformed her approach with guiding her patients to a better relationship with food.

She also shares how Intuitive Eating helps patients heal after treatment from the psychological impact of cancer that can create a dissociation and mistrust of the body, and how the principles guide them to trust and listen to their body again.

“This is where I need to be guiding people to a better relationship with food, so they can choose foods that are health-promoting after cancer treatment, and not fear food like I was seeing.” – Amber Thomas

Some of the topics discussed include:

• Why she transitioned to private practice after working at a cancer center for 10 years, and how she found an online coaching approach to oncology nutrition. She feels it works the best to provide better support for her clients, and that online coaching provides balance with her family.
• The dynamics of working with the intersection between cancer, Intuitive Eating, and HAES, and how Medical Nutrition Therapy and Intuitive Eating can be integrated together.
• What dietitians need to know about cancer nutrition research, such as the harm in popular “prevention" food messages with black and white language, and how weight stigma shows up in cancer care.
• Why some Intuitive Eating principles have a lot of nuance during cancer treatments when tuning into the body is compromised, such as the signals of hunger/fullness and taste, and when flexibility is required.
• Why she wishes dietitians understood more about the trauma cancer patients experience, and encourages them to improve their counseling skills to better meet the patient where they’re at (financially, emotionally, physically) with more sensitivity to their circumstances.
• How being consistent with her message and offerings have benefited her private practice, and her plans for 2020 which include starting a podcast to provide education with a different message about cancer nutrition.

Visit https://pursuingprivatepractice.com/ to learn more about resources to start and grow your dietitian private practice!

There are many pathways to a full-time private practice, and Jennifer’s guest Glenys Oyston shares her journey of an incremental process to realizing her dream. Listen to her inspiring story of discovering Health at Every Size, niching down, and overcoming impostor syndrome on this episode of the Pursuing Private Practice podcast.

Glenys tells us about her experience of being a restrictive dieter in her twenties, and how she chose the Dietetics industry with the career goal of being a weight loss dietitian. Throughout her years of course work, her obsession with food restriction and fear of gaining weight was dominating her life, and upon discovering HAES as a student, reflects on the transformation it had on her perspective, breaking her free from the diet lifestyle.

Incorporating the principles of HAES with her inpatients and primary care work with spinal cord injuries and geriatrics, she met her future podcast partner Aaron Flores, RDN whom she learned about Intuitive Eating. All the while, she worked full-time with the dream of one day having her own private practice.

Glenys tells how she transitioned into a practice incrementally over three years, and dealt with impostor syndrome by pushing through and learning by doing.

“The only way to get through the fear is to go straight through it, and keep working at it until you’ve helped enough people that you start to feel good about it.” – Glenys Oyston

Some of the topics discussed include:

• How discovering Health at Every Size and Intuitive Eating broke her free from restrictive eating issues, and empowered her to be okay with her natural body size. 
• The journey of starting her private practice with an incremental progression over several years; first with a blog in late 2014, ‘Dare to Not Diet’, then a podcast in 2015 with Aaron Flores, to taking her first clients in 2016.
• How she learned as she went, and has benefited from being one of the first to join the Pursuing Private Practice program
• How she dealt with fear of failure and impostor syndrome at each stage, and has built confidence by taking action and putting things in perspective to enjoy the ride. 
• Why she has narrowed down her niche of only working in areas she enjoys, and knows when to refer clients to other dietitians, without considering them as competition.
• The realization of her dream of full-time practice, and by making space for networking, more clients came.

“I’m in competition with the diet industry. I don’t buy the traditional competition model. I’m there to lift up my fellow dietitians.” – Glenys Oyston

Visit https://pursuingprivatepractice.com/ to learn more about resources to start and grow your dietitian private practice!

Think you need to wait for life to settle down before starting your private practice? Julia Werth didn’t think so. Growing her practice did not take a back seat to planning a wedding for Jennifer’s guest on this episode of the Pursuing Private Practice Podcast. You’ll be delighted to hear Julia’s story of how she successfully balanced both, and manages a dual career as an Intuitive Eating Registered Dietitian and a journalist.

Julia discusses her own previous struggle with an eating disorder as an athlete, and dealing with the body image pressures that came with being a dancer and runner.

She shares her story of recovery while studying nutrition and discovering Intuitive Eating during her Dietetic internship, and how she started her own business right away, specializing in eating disorder recovery, inspired from her own experience.

Some of the topics discussed include:

• Why she didn’t wait until after the wedding was over to build her business. 
• How Julia’s approach of ‘act now, think later’ launched her practice so quickly after her internship, and the virtues of learning by doing.
• Her lessons of getting organized and putting systems in place in her business, learning to say no and narrowing her focus.
• How handling the wedding plans on a budget honed her skills that improved her business.
• How she managed the “diet culture” messaging while planning for her wedding, and using social media to share her experiences and body-positive responses.
• Julia’s plans to grow her dietitian practice, and her goal of expanding in to more schools.

“I love teaching, and that is my arena to meet people with the message of Intuitive Eating and body positivity.” – Julia Werth

Visit https://pursuingprivatepractice.com/ to learn more about resources to start and grow your dietitian private practice!

Jennifer welcomes Heather Caplan, founder of WIND, to the Pursuing Private Practice Podcast.

Providing events focused on continuing education and connection for weight-inclusive dietitians, WIND fills a gap in the industry by bringing dietitians together for community, education and connection where weight-inclusive care is the norm.

The story of how WIND was conceived, launched and has evolved is what Heather shares with Jennifer in this episode. Together they discuss her own journey of overcoming an eating disorder, the process of un-learning, and the initial confusion of establishing her role as a dietitian with a weight-inclusive approach.

When she discovered the paradigm of Intuitive Eating, Heather expanded her learning curve and embraced the weight-inclusive niche that led to opening her own private practice. Now three years into her own business, together they discuss how a natural progression happened from working with clients, to also supporting other dietitians, and the reward of giving back to the profession and helping to shift the perspective in the industry.

“If we’re not having these topics represented at the major Dietetic conferences, let’s have our own conference.” – ­Heather Caplan

Some of the topics discussed include:

• The ways her private practice has evolved from its origins with her prior clientele as a running coach.
• How starting a nutrition podcast early on was the key to growing her practice, and why she shifted her message from addressing clients, to other dietitians who were already listening. 
• What sparked the idea to start hosting small conferences to supplement the limited number of HAES-aligned sessions at FNCE.
• How she tested the concept, gathered support, and successfully hosted a small sold-out test event in February 2019 that Jennifer spoke at.
• The benefits of in-person smaller events versus hundreds of people, and the lessons she’s learned with limited event planning experience.
• How WIND is evolving, Heather’s plans for upcoming events in 2020, and how dietitians can get involved.

Visit https://pursuingprivatepractice.com/ to learn more about resources to start and grow your dietitian private practice!

Jennifer kicks off 2020 by welcoming Intuitive Eating industry leader Evelyn Tribole to the Pursuing Private Practice Podcast.  This first episode of the year is full of Evelyn’s personal insights, reflections and stories on the Intuitive Eating movement, and is not to be missed.

With the much-anticipated release in 2020 of the 4th edition of Intuitive Eating: An Anti-Diet Revolutionary Approach, Evelyn reveals to Jennifer what’s been changed, what motivated her and co-author Elyse Resch to modify it, and their surprising need to scrub weight stigmatizing statements.

Evelyn discusses her supervision training experiences with other healthcare professionals, and how Intuitive Eating is moving beyond Dietitians to other specialties and international professionals. She acknowledges how the Intuitive Eating principles are utilized differently by other practitioners, the importance of teaching the same message, and adhering to scope of practice as the movement continues to grow globally.

Together Jennifer and Evelyn reflect on how the Intuitive Eating movement is still evolving, and how Evelyn balances work and life with all the big changes for Intuitive Eating over the past few years.

Some of the topics discussed include:

• How Intuitive Eating has evolved and changes to the book’s 4th edition coming out in June 2020.
• How Evelyn uses her support system to run her business, her meditation practice, ways she juggles work-life balance to stay energized, and what she would tell her younger self.
• Her recent entry to Instagram, discovering the online community, and her new role as an Instagram influencer.
• How the marketing efforts of certified Intuitive Eating Counselors can cross the lines with weight loss and the need to be in alignment to represent the brand, and ways different marketing approaches can be very successful and explodes their practice.
• What's next for Intuitive Eating, and her plans to train more health professionals to continue impacting the world.

“I’ve had so many Dietitians tell me they were about to quit the profession, and then they found Intuitive Eating and it lifted them up.” –Evelyn Tribole

Visit https://pursuingprivatepractice.com/ to learn more about resources to start and grow your dietitian private practice!

Anne Elizabeth Cundiff brings her 18 years of dietitian experience to this episode of the Pursuing Private Practice podcast, and shares with Jennifer how her passion has evolved to helping other dietitians on their journey of achieving career success.

Anne recalls how early in her career in 1998, she didn’t have any support while pursuing her education and career choices, and felt alone and isolated with no community or resources at that time. This experience later fueled her passion to provide that missing resource in the complex dietetics industry, leading to the launch of her mentoring business to help dietitians in navigating their career. 

She also shares with Jennifer how she first learned about Intuitive Eating from a student while working as a Preceptor, and how she incorporates it into her work with clients and refers out to specialized Intuitive Eating dietitians when needed. About Intuitive Eating, she says…

“I think as dietitians, regardless of where you’re at in your profession, you have to be open to any new way of thought that can help someone succeed at living their healthiest life.” - Anne Elizabeth Cundiff

Some of the topics discussed include:

• How she mentors new and experienced dietitians who are at a crossroads in their profession, educates them about career options, and provides connections and community.
• Her threefold approach with mentoring that also includes her book and podcast with over 150 episodes as the conversation piece.
• The power of working with younger dietitians and students to learn new trends and stay current with the changing industry, and how we collectively work together to uplift the profession.
• How she’s seen an increase in wanting to learn Intuitive Eating, and why it often doesn’t appeal to those with 30+ years’ experience.
• Examples of how her personalized Business Coaching approach of mentoring has helped dietitians:
  • find their ideal jobs,
  • to understand or re-discover their passion and values,
  • to navigate through burnout from high-intensity jobs and transition to other areas of practice.
• Why it’s normal to switch direction 3 to 4 times in your career and the importance of reaching out for someone to help you navigate those transitions.
• Examples of how she balances work-life satisfaction and self-care, stays organized and focused, and what she’s learned from her struggle with establishing boundaries.

“My approach is letting someone just talk it out, to help people not give up on something that meant so much to them when they first got into the field.” - Anne Elizabeth Cundiff

Visit https://pursuingprivatepractice.com/ to learn more about resources to start and grow your dietitian private practice!

Jennifer is delighted to have Beth Rosen as her guest on this episode of the Pursuing Private Practice Podcast. As a non-diet Registered Dietitian for over 20 years, Beth shares her journey of gaining expertise in the area of digestive health within the niche of intuitive eating.

From her early career in corporate wellness, Beth reflects on her discovery of HAES and Intuitive Eating, and how her awareness evolved from the diet culture approach. After taking a break to raise her children, Beth re-took her RD exam and tells of her transition to private practice and niching down. She also looks back on how she transitioned from imposing food restrictions on her children’s diets to allowing them to choose for themselves, crediting this approach to their current practice of natural intuitive eating.

Some of the topics discussed include:

• Juggling motherhood and career, and the benefits of private practice.
• How managing her own IBS symptoms led to her expertise of the Low FODMAP diet, and why she niched down to disordered eating for clients with gut health issues.

• How private practice and her client’s issues inspired Beth to create online courses and programs for clients with digestive health issues.
• The satisfaction of referring other HAES dietitians that are niched down in a specialty without the diet culture approach.
• The opportunities to learn from others of like-mind in the HAES-informed dietitian community.
• Beth’s work with Low FODMAP brands to educate the public about healthy food product choices that promote digestive health.
• Her well-seasoned advice for those entering private practice, and for those wanting to create a course.

Visit https://pursuingprivatepractice.com/ to learn more about resources to start and grow your dietitian private practice!

Jennifer is joined by Paige Smathers, RDN, CD to explore the important topic of burnout for dietitians in private practice, and to share insightful and relevant strategies to prevent it.

Together they explore the definition of burnout, and shine a light on the causes of it from not only the complexities of the dietitian industry and our clients, but also from the anxiety and uncertainty that the online world can cause private practice owners. They reflect on the need to have honest conversations with ourselves and acknowledge how this work can be exhausting with the pressures to manage all aspects of the job.  

Paige shares how she recognizes the early signs of depletion that leads to burnout, how she came to accept that discomfort, uncertainty and discouragement are part of this work and being in private practice, and how she developed mindfulness skills to deal with that, rather than just trying to feel better.  

Jennifer and Paige discuss how learning to tolerate the distress of this work can actually help dietitians grow in other aspects of life, and be role models for our clients.

“Mindfulness for me is not about feeling good; it’s about getting more skilled and able to feel the discomfort that I’m feeling, because discomfort and uncertainty is part of this work.” ~Paige Smathers

Some of the topics discussed include:

• Paige’s journey from seeing inpatient hospital clients, to her discovery of Intuitive Eating and starting a practice.
• How her private practice and podcast have developed since 2015, and the importance of staying true to her message and mission.
• Self-care strategies and how to maintain realistic boundaries in private practice by working smarter, not harder.
• How diversifying and building in-person connections in your local community can re-energize you and your practice.
• The differences between in-person versus online burnout, and ways to stay grounded and true to your values when social media causes anxiety and uncertainty.
• Proactive mindfulness techniques and managing your schedule to maintain energy levels.

We need to take care of ourselves so we can effectively work with our clients and thrive in our practice. You’ll get some helpful burnout prevention tips from this episode that you might not have considered!

Visit https://pursuingprivatepractice.com/ to learn more about resources to start and grow your dietitian private practice!

Jennifer welcomes special guest and industry leader Elyse Resch for an inspiring and informative talk about the evolving movement of Intuitive Eating, and how it’s transforming the way Registered Dietitians practice in our field.  

Following Elyse’s Intuitive Eating presentation with Evelyn Tribole at FNCE 2019 with over 2,000 attendees, together Jennifer and Elyse continue the discussion about how the movement has evolved since the first book came out 25 years ago; Intuitive Eating. With the 4th edition coming out June 23rd 2020, Elyse reflects back to 1995 when the idea of Intuitive Eating was first starting, and takes us on a journey of how it has evolved with social justice, additional research, and greater awareness of weight stigma.

She expresses her gratitude for being part of the change, getting the message out to the world, and how Intuitive Eating is now taking on a life of its own.

Some of the topics discussed include:

• Elyse’s journey of transitioning from her first career as an elementary school teacher after having her son, and starting her private practice with the goal of being self-employed with autonomy. 
• How Intuitive Eating has changed the Registered Dietitian field and kept RDs in the profession with a new sense of purpose and fulfillment.
• How Intuitive Eating impacts and extends out to other areas of life, such as relationships, connections with others, and satisfaction.
• Why having a specialty such as Intuitive Eating helps create a brand for yourself, and allows you to make an impact in the lives of others as a Registered Dietitian.
• The crucial role and benefits of supervision.
• How she manages work-life satisfaction, and makes time to be with family and tend to her other interests and self-care.
• A review of FNCE 2019 and its first presentations on Intuitive Eating, Body Image, and Binge Eating Disorder.
• How Intuitive Eating is now being woven into University curriculums, and the frustration of being trained in a traditional weight-centric approach is outdated. 
• Elyse’s future projects and her plans to transition into consulting work, and her hopes for the future of the dietetics profession.

Visit https://pursuingprivatepractice.com/ to learn more about resources to start and grow your dietitian private practice!

Jennifer welcomes back Elyssa Toomey, RD. In this episode, they continue their discussion on the topic of meal planning.

Together, Elyssa and Jennifer break down the 5 benefits of meal planning, and how it gives clients permission to eat nourishing foods regularly, with structure and flexibility based on their unique needs. Listen in as they discuss how meal planning:

1. Promotes balanced nutrition – to fuel their life, daily activities, and goals.
2. Adds variety – by expanding their options of trying new foods and allowing exposure back into their lives.
3. Helps clients feel good in their bodies – by eating regularly.
4. Reduces stress – by decreasing anxiety with busy schedules.
5. Saves time and money – by avoiding unnecessary grocery purchases and batch-cooking.

Some of the topics discussed include:

• Examples of ways the 5 benefits of meal planning help individual clients.
• How nutrition counseling works with each client’s situation to incorporate meal planning into their life.

Visit https://pursuingprivatepractice.com/ to learn more about resources to start and grow your dietitian private practice!

Welcome to the Pursuing Private Practice podcast!

Join Jennifer McGurk, the CEO of Pursuing Private Practice, for a special bonus episode of the podcast to celebrate Registered Dietitian Nutritionist Day! Jennifer shares her journey to becoming a Registered Dietitian, highlights the powerful impact dietitians have on their clients, and explains why she’s so passionate about supporting fellow dietitians.

Whether you’re an RD2Be, have been a dietitian for years, or someone who values the work of dietitians, join Jennifer to celebrate RD Day with 10 reasons why dietitians are an essential part of health and well-being.

1. Personal Journey to Becoming a Dietitian: Jennifer talks about her own struggles with disordered eating during the early stages of her career and her journey to eating disorder recovery.
2. Starting a Private Practice: Jennifer decided to start her own private practice after years of “research”. The ups and downs of business are worth all the benefits of private practice: freedom, autonomy, feeling valued, and making a difference in the lives of so many clients.
3. Reasons Why Dietitians Are So Powerful: Celebrate RD Day with Jennifer’s top 10 reasons why she loves being a dietitian!

Timestamps: 

• 00:08 Introduction: Celebration of Registered Dietitian Nutritionist Day (RD Day) with Pursuing Private Practice!
• 01:44 Personal Journey: Jennifer shares her experience with disordered eating and how it led her to study nutrition at Penn State University.
• 04:32 Transition to Private Practice: Jennifer realized that she wanted to open her own private practice for flexibility and freedom.
• 08:59 Reasons Dietitians are Powerful: Introduction to the 10 reasons why dietitians are impactful in their clients' lives.
• 09:01 Reason #1: We help people change their relationship with food from negative to positive.
• 10:50 Reason #2: We see people get excited about food rather than fearful.
• 12:27 Reason #3: We get to the root of eating disorders and help clients find lasting recovery.
• 13:49 Reason #4: We support body image healing and help clients end the war with their bodies.
• 15:22 Reason #5: We see the difference nutrition makes in mental health.
• 17:10 Reason #6: We witness the power of hunger and satiety signals returning.
• 17:50 Reason #7: We help clients fuel their bodies for joyful movement.
• 18:30 Reason #8: We continually learn and provide cutting-edge nutrition information.
• 19:10 Reason #9: We embrace that sometimes there are no ‘right’ answers in nutrition—but there is always a next step.
• 19:50 Reason #10: We collaborate!
• 18:43 Conclusion: Celebration of all dietitians on Registered Dietitian Day and a reminder to feel valued and inspired in your work.

Today, we celebrate the dedication, passion, and impact of dietitians everywhere—because the work we do truly changes lives.

Want more from Pursuing Private Practice? 

🗓️ Looking to start your private practice in just 30 days? Do it with our Open For Business toolkit: https://pursuingprivatepractice.com/open-for-business/

📈 Want to get 3 new clients in just 3 days? Join Marketing Bootcamp: https://pursuingprivatepractice.com/businessplan/

🌟 Looking for the ultimate support system to build the private practice you’ve always dreamed of? Check out Business School: https://pursuingprivatepractice.com/businessschool/

🌍 Are you ready to lead with confidence and expand your impact? EXPAND is your path to stepping into the role of CEO: https://pursuingprivatepractice.com/business-coaching/

Find us on Instagram @pursuing.private.practice

Diana Rice, RD, LD, CLEC joins Jennifer to share how she became a Dietitian as a second career specializing in family nutrition after working in media as a journalist, in order to blend her passion for writing and food with her expertise in nutrition.

Together, Diana and Jennifer discuss her path of discovering intuitive eating and how she already naturally lived in alignment with its philosophy, rather than discovering it from struggling with her own food disorder.  

Some of the topics discussed include:

• Diana’s story of working as an intuitive eating practitioner without having her own recovery story.
• Her journey of raising a family, moving, and how she’s networked and built a private practice in a family-oriented community.
• How Diana obtained ‘The SOS Approach to Feeding’ training, to effectively work in family nutrition with millennial parents.
• How private practice set the foundation for Diana and her future projects and goals.

Visit https://pursuingprivatepractice.com/ to learn more about resources to start and grow your dietitian private practice!

Alexis Conason, Psy.D., CEDS, joins Jennifer to discuss her behavioral approach to treating clients with binge eating disorder, and shares her journey of transitioning from a weight-centric to weight-inclusive, intuitive eating approach.

When early in her career she discovered what wasn’t working with her patients, Alexis describes her discovery of the HAES and mindfulness approach which fundamentally changed her work. Now, part of a weight-inclusive group practice specializing in eating disorders, and the creator of a 6-week online program The Anti-Diet Plan, Alexis discusses how she works with clients beyond the DSM5 criteria.

Some of the topics discussed include:

• The role of Dietitians who are often the first contact for people with undiagnosed binge eating disorders.
• Behavioral approaches for binge eating, such as psychodynamic, interpersonal, and third-wave cognitive behavioral therapy, and the need for a multi-disciplinary support team to help someone heal.
• How social media plays a role in eating disorder recovery including the HAES social justice movement, and why finding your community can be healing.

Visit https://pursuingprivatepractice.com/ to learn more about resources to start and grow your dietitian private practice!

Adina Pearson, RD and owner of Adina Pearson Nutrition joins Jennifer for a discussion and supervision session about her path of starting a private practice in a small community with a limited number of potential referrals. 

With a focus on eating disorders and food struggles, Adina’s goal is achieving a sustainable client load with work-life balance as a busy mother of two.

Together Jennifer and Adina explore Adina’s current marketing activities to physicians and the challenge of getting referrals and respect. They consider different ways of how Adina can approach doctors to help them make their job easier by highlighting the benefit of referring clients to a dietitian, and Jennifer’s recommendations of communication and marketing strategies to increase referrals.

Visit https://pursuingprivatepractice.com/ to learn more about resources to start and grow your dietitian private practice!

In this episode of the Pursuing Private Practice Podcast, Kimmie Singh talks with Jennifer about the importance of understanding weight stigma as a dietitian and how weight stigma impacts our profession. She shares her insight on the importance of understanding bias, and how bias has impacted her as a dietitian living in a larger body. Learn what we can do as a healing profession, wanting to help others, to challenge weight stigma for the health of the clients we serve.

Visit https://pursuingprivatepractice.com/ to learn more about resources to start and grow your dietitian private practice!

Lindsay Stenovec, founder of the Intuitive Eating Moms Club shares how work-life balance can change and shift as you grow as both an entrepreneur and a parent. On this episode of the Pursing Private Practice podcast, Lindsay shares how being a mom changes the way you run your business. She and Jennifer talk about support and community, "control", the ability to adapt, and how to be flexible as an entrepreneur and as a mom. Listen to how becoming a mom changed her business and how she manages the work-life balance and runs a successful practice.

Visit https://pursuingprivatepractice.com/ to learn more about resources to start and grow your dietitian private practice!

Taylor Wolfram joins Jennifer McGurk on the Pursuing Private Practice podcast to talk about the intersections between Intuitive Eating and Health at Every Size® and veganism. Listen in as they discuss:

• How Taylor grew her business from part-time to full-time (and the reasons why she had to grow slow)

• How Health at Every Size® and ethical veganism intersect and have common core values in body autonomy and body liberation

• What dietitians need to know when working with clients that are ethical vegans

Visit https://pursuingprivatepractice.com/ to learn more about resources to start and grow your dietitian private practice!

Julie Duffy Dillion, has a weight inclusive dietitian practice and discusses her journey as a dietitian and how she jumped into opening her own private practice and how her practice evolved over the years. She shares the importance of knowing what's best for your own private practice and why you need to learn to say no. Saying "no" is crucial to growing your practice. You need to be able to say "yes" to the things that matter, versus spending time doing all the "shoulds" in private practice.

Visit https://pursuingprivatepractice.com/ to learn more about resources to start and grow your dietitian private practice!

Erica Leon joins the Pursuing Private Practice podcast to talk about her career in a “traditional dietetics” and her journey to Intuitive Eating and a non-diet approach. Learn how she found Intuitive Eating, how she works with clients from a Health at Every Size® approach, and how she niched down into working with women in mid-life.

Erica takes us through changes and decisions in her own business as she has gotten older and her priorities shifted. Hear how she grew her local private practice by hiring 2 dietitians, as well building online courses.

Visit https://pursuingprivatepractice.com/ to learn more about resources to start and grow your dietitian private practice!

Jessica Setnick joins the Pursuing Private Practice podcast to discuss her journey to eating disorders private practice, as well as how dietitians can use professional speaking to enhance their career.

In this episode, you will hear how:

• Jessica started her private practice specializing in eating disorders
• She evolved to create products and services for other Registered Dietitians
• Jessica is now helping other dietitians with professional speaking

Jessica is an inspiration to other dietitians and has written a new book called “A Dietitian’s Guide to Professional Speaking”. Hear about her story and how she has evolved as an entrepreneur and she looks to lift up other dietitians so they can do the same.

Visit https://pursuingprivatepractice.com/ to learn more about resources to start and grow your dietitian private practice!

Dietitians support clients in many ways throughout the intuitive eating journey. Nutrition counseling is always individualized and personalized for each individual client, however many clients need support in similar areas. Join the conversation to talk about the top 10 strategies that dietitians can use with clients in nutrition counseling.

You will learn HOW dietitians support clients in different areas of nutrition counseling, such as developing a positive relationship with food, helping clients with body image, and breaking down complicated nutrition science topics.

In this episode, you will increase your confidence in nutrition counseling when working with your own clients.

Visit https://pursuingprivatepractice.com/ to learn more about resources to start and grow your dietitian private practice!

Welcome to the Pursuing Private Practice podcast!

Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Elizabeth Stasny, owner of Live With Nutrition, to discuss the nuances of running a private practice as a dietitian. They explore the various business models available, including the decision to take insurance vs. private pay, the benefits of in-person vs. virtual sessions, and the potential of group offerings. Elizabeth shares her inspiring journey of building her practice, the challenges she faced, and the importance of community and support in the dietetics field. This episode emphasizes that there is no one-size-fits-all in business; instead, each dietitian must find what works best for them.

Whether you've been a dietitian for many years or are brand new to the field, this episode will inspire you to explore different types of business offers in private practice.

1. No One-Size-Fits-All in Business: Elizabeth shares how every private practice looks different. From taking insurance to choosing between virtual and in-person sessions, success comes from making choices that fit your values and goals.
2. The Pros and Cons of Taking Insurance: Accepting insurance can increase accessibility and referrals, but it also comes with billing headaches and administrative burdens. Elizabeth explains why the best choice depends on your business model.
3. Elizabeth’s Passion Project: With more clients using GLP-1 medications, Elizabeth believes dietitians play a crucial role in guiding them. Her group program provides non-judgmental, science-based support to help clients build healthy habits.
4. The Power of Running a Group Program: Elizabeth highlights the benefits of group programs, from fostering community to creating new revenue streams. She encourages dietitians to explore group offerings alongside one-on-one care.

Timestamps: 

• 00:01 Different Revenue Streams in Private Practice: Discussion on ways to diversify income beyond insurance, including group programs, digital products, and courses.
• 01:50 No One-Size-Fits-All in Business: Elizabeth and Jennifer emphasize that success in private practice looks different for everyone, and the best approach is the one that aligns with your goals and values.
• 06:32 Elizabeth’s Private Practice Journey: Elizabeth shares how she started her business, from in-person visits to growing her practice after a layoff.
• 16:05 In-Person vs. Virtual Practice: The pros and cons of each, including energy management, accessibility, and client connection.
• 22:22 Taking Insurance vs. Private Pay: A breakdown of the benefits and challenges of accepting insurance, including billing issues and accessibility for clients.
• 32:25 Running a Group Program: Elizabeth explains how group programs can complement one-on-one care and provide additional income opportunities.
• 34:19 Elizabeth’s Current Passion Project: Elizabeth advocates for dietitians to be a key part of the conversation, ensuring clients receive proper education and support.

As you continue to grow your private practice, remember that the decisions you make should align with your values, boundaries, and your unique strengths. 

Elizabeth is a dietitian and the owner and CEO of Live With Nutrition. Since starting her career in 2012, she has built a thriving private practice with a passion for group programs and community engagement.

She blends intuitive eating, HAES, and behavioral health with clear, evidence-based guidance, focusing on real-life, sustainable nutrition instead of diet rules. Her mission is to free people from the pressure to eat perfectly and challenge the guilt tied to food and health. She helps clients create a nutrition plan that supports their goals, preferences, and well-being - one they can truly LIVE with.

Find Elizabeth on Instagram @livewithnutrition and her website https://www.livewithnutrition.com/

Want more from Pursuing Private Practice? 

🗓️ Looking to start your private practice in just 30 days? Do it with our Open For Business toolkit: https://pursuingprivatepractice.com/open-for-business/

📈 Want to get 3 new clients in just 3 days? Join Marketing Bootcamp: https://pursuingprivatepractice.com/businessplan/

🌟 Looking for the ultimate support system to build the private practice you’ve always dreamed of? Check out Business School: https://pursuingprivatepractice.com/businessschool/

🌍 Are you ready to lead with confidence and expand your impact? EXPAND is your path to stepping into the role of CEO: https://pursuingprivatepractice.com/business-coaching/

Find us on Instagram @pursuing.private.practice

Welcome to the Pursuing Private Practice podcast!

Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Rachelle Heinemann, Therapist, Eating Disorder Expert, & Confidence Coach to talk about what dietitians need to know about counseling in private practice. 

The heart of a successful private practice isn’t just about providing nutrition education—it’s about building strong, supportive therapeutic relationships that truly help clients heal. In this episode, we dive into what makes counseling different from education, why setting boundaries is crucial for both you and your clients, and how to navigate client ambivalence. This episode will give you key takeaways to transform your counseling strategies, create better connections with your clients, and ultimately improve retention in your private practice.  

1. The Therapeutic Relationship: A therapeutic relationship is about creating a safe space where clients feel comfortable exploring their challenges, while the provider maintains professional boundaries and understands personal biases.
2. Counseling vs. Education: Counseling goes beyond simply providing information, as it requires understanding how clients receive and interpret that information, as well as addressing any resistance they may have.
3. Counseling Tips for Dietitians: A key tip for dietitians is recognizing that not all clients are fully invested in the counseling process, and acknowledging their ambivalence can help nurture a more effective and supportive relationship.
4. Boundaries in Counseling: Setting clear and consistent boundaries is essential, not only for preventing burnout in providers but also for creating a structured environment that supports clients' personal growth and accountability.

Timestamps: 

• 03:30 Private Practice Journey: Rachelle shares how her work evolved from one-on-one therapy to podcasting to speaking and becoming a leader in her community.
• 05:54 Counseling and Business Success: Discussion on how strong counseling skills are essential for building a thriving private practice.
• 08:30 Counseling vs. Education: Rachelle explains the difference, stressing the need to understand clients' experiences and resistance to make changes.
• 12:18 Creating a Safe Space: The importance of acknowledging clients' ambivalence and providing a safe environment for expression.
• 16:13 Naming Client Feelings: Discussion on the importance of naming clients' emotions while avoiding assumptions.
• 23:45 Importance of Boundaries: The necessity of boundaries for both clinician well-being and client healing.
• 30:39 Defining Good Work: Discussion on the qualities of good counseling, including attentiveness and being human.
• 34:16 Tolerating Discomfort: Exploring the importance of helping clients develop resilience in uncomfortable situations.
• 37:10 Holding Space for Clients: Rachelle reflects on pivotal moments in counseling and the value of holding space rather than fixing problems.
• 39:10 Advice for Dietitians: Rachelle shares the importance of cross-education, supervision, and therapy for enhancing counseling skills.

Rachelle Heinemann is a speaker and eating disorder educator. She provides trainings for providers about eating disorders, disordered eating, body image, and effective therapy practice. She is the host of the podcast Understanding Disordered Eating. Rachelle is also a licensed mental health counselor (NY), licensed professional counselor (NJ), and certified eating disorder specialist (CEDS) in private practice. Rachelle is part of executive leadership at IAEDP NY (International Association of Eating Disorder Professionals).

📱 Connect with Rachelle on her website or Instagram. 

Want more from Pursuing Private Practice? 

🗓️ Looking to start your private practice in just 30 days? Do it with our Open For Business toolkit: https://pursuingprivatepractice.com/open-for-business/

📈 Want to get 3 new clients in just 3 days? Join Marketing Bootcamp: https://pursuingprivatepractice.com/businessplan/

🌟 Looking for the ultimate support system to build the private practice you’ve always dreamed of? Check out Business School: https://pursuingprivatepractice.com/businessschool/

🌍 Are you ready to lead your team with confidence? EXPAND is your path to stepping into the role of CEO: https://pursuingprivatepractice.com/business-coaching/

Find us on Instagram @pursuing.private.practice

Welcome to the Pursuing Private Practice podcast!

Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Shawna Melbourn, a non-diet Registered Dietitian and owner of ED for RDs. 

Shawna shares the journey of starting her online program, the evolution of her offerings, and the importance of human connection in counseling. 

• Development & Growth of ED for RDs: ED for RDs grew from a single course created during maternity leave into a robust program with diverse offerings, addressing the evolving needs of dietitians.
• Feedback Guides Change: Participant surveys and focus groups provided essential insights, enabling program adjustments to better align with learner levels and preferences.
• Counseling Strategies & Techniques: Shawna and Jennifer discuss building genuine connections with clients through techniques like emotional coaching and the importance of meeting clients where they are.
• Personal Challenges in Counseling: Dietitians often face pressures like perfectionism and delivering measurable results, requiring a balance of empathy and self-boundaries to take care of themselves in private practice. 
  

Timestamps: 

• 00:34 The Importance of the Conversation: The conversation begins with an introduction to the importance of discussing the journey of a business owner, including the ups and downs, and the significance of counseling skills in private practice.
• 06:14 Seeking Creativity and Connection: Shawna shares her experience of feeling the need for creativity beyond private practice and the desire to connect with other dietitians, especially during the transition into motherhood.
• 08:13 Laying the Groundwork for a New Program: Shawna discusses the initial organization of their program, outlining the modules they wanted to include, and how they began selling it even before it was fully developed.
• 14:53 Adapting to Feedback: The conversation shifts to the feedback received from participants, leading to changes in the program structure, including the frequency of Q&A sessions.
• 19:41 Tailored Training for Diverse Learners: Shawna emphasizes the importance of tailored training for different levels of learners, highlighting the shift from a large program to smaller, more focused offerings.
• 23:13 Launching "ED for RDs Essentials": Announcement of the upcoming launch of "ED for RDs," a six-module program designed for early to intermediate learners, which will replace the one-year program and offer more flexible access.
• 25:59 The Art of Effective Delivery: Discussion on the importance of delivering information effectively to ensure client transformation and the significance of building human connections in counseling.
• 30:40 Normalizing Pressure in the Profession: Shawna talks about the pressure dietitians may feel to deliver results and earn their worth, normalizing these feelings within the profession.
• 41:38 Resources: The episode concludes with the importance of the ED for RDs website as a central hub for resources.

Shawna Melbourn is a non-diet Registered Dietitian, an Approved Supervisor through the International Association for Eating Disorder Professionals (CEDS-S), and a Certified Intuitive Eating Counselor. She has walked alongside many individuals and families while they take courageous steps toward recovery from an eating disorder. 

With almost 20 years of dedicating her career to this vulnerable and rewarding population, she developed an online training course for Registered Dietitians and other healthcare providers to learn these valuable and caring tools. In ED for RDs: Eating Disorder EDucation for Registered Dietitians online courses, she shares her years of training, and clinical experience from both hospital and private practice and offers a safe place to gather non-diet, evidence-based practical knowledge. 

Want to connect with Shawna? 

🌐 Website: www.edforrds.com

📱 Instagram: @edforrds 

Want more from Pursuing Private Practice? 

🗓️ Looking to start your private practice in just 30 days? Do it with our Open For Business toolkit: https://pursuingprivatepractice.com/open-for-business/

📈 Want to get 3 new clients in just 3 days? Join Marketing Bootcamp: https://pursuingprivatepractice.com/businessplan/

🌟 Looking for the ultimate support system to build the private practice you’ve always dreamed of? Check out Business School: https://pursuingprivatepractice.com/businessschool/

🌍 Are you ready to lead with confidence and expand your impact? EXPAND is your path to stepping into the role of CEO: https://pursuingprivatepractice.com/business-coaching/

Find us on Instagram @pursuing.private.practice

Welcome to the Pursuing Private Practice podcast!

Join Jennifer McGurk, the CEO of Pursuing Private Practice, Kat Durston, the owner of Flourish Virtual Assistants, and Jordyn Springer, lead VA at Flourish and Jennifer’s assistant to discuss the incredible impact the right team can have on business growth, team dynamics, and how Flourish supports dietitians. 

Whether you’re just starting your business or looking for ways to grow sustainably, you’ll gain valuable insights from this conversation. 

1. Flourish’s Story: Kat discusses how she founded Flourish during her undergraduate studies, combining her creative background and nutrition education to support dietitians with social media and content creation. 
2. Why Jennifer Hired Flourish: Jennifer explains that she hired Flourish because she values that they have both nutrition education and marketing skills, among other attributes. 
3. The Importance of Delegating: Kat and Jennifer emphasize the power of delegating to a skilled team, which allows them to focus on growth. 
4. Unconventional Dietetics Journey: Jordyn discusses how working for Flourish and Pursuing Private Practice gave her the courage and confidence to shift gears and pursue a master’s degree in digital marketing rather than dietetics. 
5. Challenges in Business: Kat reflects on the early struggles of building Flourish, from handling rejections to meeting the evolving needs of clients. Adapting has been key to Flourish’s business growth. 

Timestamps: 

• 02:17 The Birth of Flourish: Kat shares the origin story of Flourish, a company that provides virtual assistant services specifically for dietitians. Jennifer expresses excitement about the growth of Flourish and the impact it has on the dietitian community.
• 09:49 Why Jennifer Hired Flourish: Discussion on the relationship-focused approach of dietitians versus traditional marketing strategies.
• 14:47 Jordyn's Role and Responsibilities: Jordyn introduces her role at Flourish and expresses her enjoyment in learning and taking on various projects.
• 19:42 An “Unconventional” Dietetics Journey: Jordyn shares her educational background and her decision to pivot from dietetics to a focus on marketing, pursuing her creative strengths.
• 28:52 The Value of Team Support: Kat and Jordyn discuss the value of having a supportive team, especially for those working from home, and how accountability plays a role in their productivity.
• 30:11 Navigating Business Challenges: Kat reflects on the challenges of running a business, including the need to adapt to market demands. 
• 35:22 Future Goals and Adaptability: Kat and Jordyn discuss their goals for the future.

Kathryn (Kat) Durston is a registered dietitian based in Grand Rapids, Michigan, with a unique background and multiple degrees in both Art and Design and Nutrition and Dietetics. She blends her creative passion with clinical expertise to craft engaging content and impactful marketing strategies.

As the founder of Flourish Virtual Assistants, Kat has grown her marketing and media company from a college startup to a thriving 10-member team in just three years. Flourish has supported over 250 healthcare businesses with services ranging from social media management and blog writing to SEO and email marketing. In addition to her marketing work, Kat runs her own virtual private practice, Naturally Good Nutrition, specializing in functional nutrition for autoimmune conditions.

📲 Find Flourish on Instagram @flourishva

📩 Want to work with Flourish? Contact the team here. 

Jordyn Springer is the lead virtual assistant at Flourish, where she has been a key team member for over 1.5 years. During her time at Flourish, she has collaborated with more than 30 dietitians and B2B professionals, delivering exceptional support and expertise. Through Flourish, she works with Jennifer on the Pursuing Private Practice team. With a bachelor’s degree in dietetics, Jordyn is now expanding her skills by pursuing a master’s degree in digital marketing, blending her nutrition background with creative marketing strategies to make an even greater impact.

💬 Interested in chatting with Jordyn? Connect with her on LinkedIn! 

Want more from Pursuing Private Practice? 

🗓️ Looking to start your private practice in just 30 days? Do it with our Open For Business toolkit: https://pursuingprivatepractice.com/open-for-business/

📈 Want to get 3 new clients in just 3 days? Join Marketing Bootcamp: https://pursuingprivatepractice.com/businessplan/

🌟 Looking for the ultimate support system to build the private practice you’ve always dreamed of? Check out Business School: https://pursuingprivatepractice.com/businessschool/

🌍 Are you ready to lead with confidence and expand your impact? EXPAND is your path to stepping into the role of CEO: https://pursuingprivatepractice.com/business-coaching/

Find us on Instagram @pursuing.private.practice

Welcome to the Pursuing Private Practice podcast!

Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Courtney Vickery, the owner of Declet Designs to discuss the highs and lows of 2025 and what’s ahead. 

Whether you’re just starting your private practice or have been a CEO for years, you'll relate to Jennifer and Courtney’s reflections on the past year. 

• Reflection on the Past Year: Courtney and Jennifer discuss the highs and lows of Pursuing Private Practice in 2024. There were significant highs such as the revamp of Business School, and there were plenty of lows like the disappointing outcome of the fall cohort of EXPAND which received 0 applications. 
• 2025 Word of the Year: Jennifer shares her word of the year for 2025 - content. For her, it doesn’t mean that she’s settling. It means that she’s settled. In a world where we constantly chase an ever-moving finish line, she’s decided that this year, she’s already arrived.
• Team Dynamics and Changes: Courtney and Jennifer talk about transitions within their teams, which leads to a period of adjustment that takes time. 
• The Future of the Pursuing Private Practice Podcast: The podcast will now feature biweekly episodes, focusing primarily on dietitian business owners. Topics will focus on themes in Business School, such as navigating challenges in private practice and implementing effective business strategies. 

Timestamps: 

• 03:54 Podcast Goals: The goal of the podcast is to inspire business owners to persevere through challenges and take up space.
• 06:30 Word of the Year: Jennifer shares her word of the year, "content," and what it means for 2025.
• 17:00 Revamping Business School: Discussion of the revamping of the business school and the challenges faced in the past year.
• 22:39 New Consulting Options: Introduction of new consulting options for clients, including 1:1 business consulting and VIP days, allowing for more personalized support.
• 26:46 Shift to Bi-Weekly Episodes: Announcement of a shift to bi-weekly podcast episodes to allow for richer conversations and better planning.
• 35:10 Plans for 2025: Jennifer shares plans for 2025, focusing on content creation and potential new offerings, while also emphasizing the importance of boundaries and team effort.
• 38:32 Closing Remarks: Encouraging listeners to rate, review, and provide topic requests for future episodes. 

Courtney Vickery, MS, RD, LD is a multi-passionate entrepreneur in the weight-inclusive space. She's an anti-diet dietitian and Certified Intuitive Eating Counselor with her own private practice, Vickery Wellness. She is also the CEO of Declet Designs, her website and branding studio for weight-inclusive businesses.

She has a double dose of knowledge, with bachelor's degrees in political science and dietetics, plus a Master's degree in Foods & Nutrition from the University of Georgia (and still teaches an undergraduate course there). Her passion for blending her love for weight-inclusive care with her knack for web and branding design makes her your friendly expert in dietetics and web design.

Find Courtney on Instagram at @decletdesigns 

Want more from Pursuing Private Practice? 

🗓️ Looking to start your private practice in just 30 days? Do it with our Open For Business toolkit: https://pursuingprivatepractice.com/open-for-business/

📈 Want to get 3 new clients in just 3 days? Join Marketing Bootcamp: https://pursuingprivatepractice.com/businessplan/

🌟 Looking for the ultimate support system to build the private practice you’ve always dreamed of? Check out Business School: https://pursuingprivatepractice.com/businessschool/

🌍 Are you ready to lead with confidence and expand your impact? EXPAND is your path to stepping into the role of CEO: https://pursuingprivatepractice.com/business-coaching/

Find us on Instagram @pursuing.private.practice

Welcome to a bonus episode of the Pursuing Private Practice podcast! 

In this podcast episode, Jennifer McGurk, CEO of Pursuing Private Practice, answers questions about hiring and leadership in business. Topics include hiring your first team member, the interview process, the difference between employee and contractor positions, the importance of setting clear expectations and communication, and the complexities of team dynamics in private practice. This episode is full of action steps for you to embrace leadership in your business. 

00:04:30 - CEO Time and Job Descriptions

The significance of scheduling CEO time to evaluate business operations. Discussion about the different steps to create a job description for a virtual assistant based on tasks needed, outcomes, and budget.

00:09:42 - Paying Team Members

Comparison of hiring a virtual assistant versus a dietitian, focusing on roles and revenue generation. Insights on how to determine fair pay for dietitians based on expertise and business finances.

00:17:45 - Employee vs. Contractor Differences

Explains the differences between hiring W-2 employees and W-9 contractors, focusing on supervision and responsibilities.

00:21:23 - Marketing Job Positions and the Interview Process

Strategies for marketing job openings effectively to attract the right candidates for your business. Advice on conducting interviews and assessing candidates' problem-solving skills and fit for the role.

00:30:06 - Setting Expectations for Retention

The importance of setting clear expectations for team members regarding client sessions and communication, including hiring and managing team members effectively.

00:35:21 - Job Descriptions for VAs and Interviewing Candidates

Explores the necessity of having a job description when hiring a virtual assistant to ensure clarity of roles and expectations. Highlights the importance of asking the right interview questions to avoid bad hires.

00:38:54 - Addressing Performance Issues and Conflicts of Interest for Team Members Starting a Practice

Discusses strategies for addressing performance issues with associates, including setting clear goals and expectations. Explains how to manage situations when associates wish to start their own private practices.

00:46:27 - Client Retention and Building Business Assets

Emphasizes the importance of client care during transitions when associates leave, allowing clients to choose their path. Discusses the importance of creating intellectual property and business assets to sustain a practice.

00:49:19 - Pay Structures for Employees and Leadership Support

Explores different pay structures for employees in group practices, including hourly rates and fee splits. Encourages business owners to seek support and build leadership skills to create sustainable practices.

00:57:31 - Join EXPAND

More information about the EXPAND business coaching program for support in hiring and leadership. The program helps you hire your team, manage your team, and step into your CEO role as a leader. 

Welcome to the Pursuing Private Practice podcast! This is our last episode of Season 2. Season 3 will be back in 2025! In the meantime, visit our website, check out our programs, Business School and EXPAND, and make sure you're on our email list to stay tuned about upcoming events. Also, follow us on Instagram! @pursuing.private.practice

Join Jennifer McGurk, the CEO of Pursuing Private Practice, and her two business best friends, Dr. Stefani Reinold and Lindsay Stenovec, as they discuss the business changes and evolving their CEO roles.

Join the conversation to hear about:

1. Business Transitions Are Inevitable: Jennifer, Stefani, and Lindsay share experiences of embracing change to their "job descriptions", team transitions, and the impact of personal and professional shifts on business decisions.
2. Factors for Business Decision-Making and Shifting Priorities: It's important to reflect on the evolving priorities and boundaries in business over time. Jennifer, Stefani, and Lindsay explore how financial security, family boundaries, and personal capacity have influenced business decisions and transitions.
3. Perception vs. Reality in Business: Being CEO is not without its challenges. Business perception has been heavily influenced by skewed online representation of business ownership.
4. Recognizing Burnout Triggers: Jennifer, Stefani, and Lindsay talk about how they recognize burnout triggers and how to take personal accountability in business.
5. Emotional Elements in Business: Navigating transitions and responsibilities as an entrepreneur can be very emotional. Gain insight into personal growth and emotional regulation in business ownership.

The key takeaway? Fully stepping into your CEO role gives you freedom and autonomy. While this is a privilege, it can also be a burden. Finding business friends to support you through your entrepreneurial journey is essential for your well-being.

Dr. Stefani Reinold is a board-certified psychiatrist, author of the book Let Your Heart Out, podcast host, military wife, and mother of 4. She is the founder of Wholehearted Psychiatry, an integrative, holistic psychiatry practice in Dripping Springs, TX. She is passionate about normalizing mental health struggles, sharing antidotes to hustle culture, and encouraging individuals to live out their unique purpose. When she is not breaking the mold for traditional psychiatrists, you can find her spreading mom life truth bombs, talking business strategy, embracing her infinite Pinterest failures, or living out her minimalist, organized life fantasies in her perfectly imperfect home in Austin, Texas.

Find Stefani on Instagram @stefanireinoldmd

Lindsay Stenovec is the owner of Nutrition Instincts, Inc – a group practice in San Diego, CA specializing in eating and feeding disorders. She enjoys offering supervision to dietitians in individual and group settings and has spent 13+ years working with people experiencing eating disorders, the intersection of disordered eating, and pregnancy/postpartum and child feeding challenges. Lindsay is passionate about supporting dietitians so that they feel grounded in their collaborative work with clients, can hold space for healing, and maintain a sustainable career. She is currently navigating a business transition in deciding to close Nutrition Instincts this summer to make space for professional supervision services, consulting projects, and speaking engagements.

Find Lindsay Stenovec on Instagram @lindsaystenovec_rd

Welcome to the Pursuing Private Practice podcast!

Join Jennifer McGurk, CEO of Pursuing Private Practice, and team member Courtney Vickery, CEO of Declet Designs, to talk about the START stage of business, the time where you transition from setting up your private practice to seeing your first clients. We'll explore the emotions, challenges, and action steps involved in this stage, focusing on the importance of developing strong counseling skills and effective customer service strategies. 

Whether you're just starting to see clients in your private practice or looking to refine your counseling approach, this episode offers valuable insights and resources to help you keep clients coming back.

1. Characteristics of Dietitians in the START Stage: Highlights the experience of working with dietitians and the importance of counseling skills.
2. Thoughts and Feelings in the START Stage: Discusses the excitement, overwhelm, and hopefulness experienced by dietitians in this stage.
3. Challenges in the START Stage: Identifies selling services and customer service as key challenges for dietitians.
4. Requirements to Move Forward: Stresses the need for strong counseling skills and forming therapeutic alliances.
5. Celebrating the START Stage: Encourages recognizing the importance of work and passion in fueling business growth.

By understanding the unique dynamics and realistic expectations of the START stage, you’ll be better equipped to counsel clients and make an impact with your business. 

Timestamps: 

• 04:49 START Stage of Business: Explanation of the transition from SET UP to START stage, focusing on seeing first clients.
• 05:49 Counseling Skills and Client Retention: Emphasis on developing counseling skills to retain clients and build therapeutic relationships.
• 08:28 Challenges in the START Stage: Discussion of common feelings and challenges, including selling services and managing customer service.
• 13:12 Ideal Clients and Business Growth: Encouragement to experiment with different client types to identify ideal clients.
• 14:08 Counseling Skills Toolkit: Announcement of an upcoming Counseling Skills Toolkit focusing on counseling and customer service. Join the waitlist today.
• 15:31 Celebrating the START Stage: Recognition of the significance of the START stage in feeling fulfilled as a dietitian.

Navigating the START stage is not just about getting clients. It's about becoming a confident, capable counselor for your clients, which is the foundation of your private practice. 

🧑‍💻Want more from Pursuing Private Practice? 

Business School is officially open for enrollment, and it’s the best way to get direct support for your private practice. This program combines business coaching, accountability, office hours, and the most supportive community of dietitians you’ll find. 

Plus, it includes a full curriculum designed to help you at every stage, whether you're seeing your first clients, refining your marketing, or ready to hire a team. 

With Business School evolving into a mastermind experience, you’ll have access to two tracks: one for starting and growing your practice, and one for leading and building your team. No matter where you are, you’ll get the resources, support, and confidence to run your business like a CEO.

Enrollment closes July 25th, so now’s the time to join us and take the next step toward building a business that works for your life.

🤝Want to improve your counseling skills? 

Join the Nutrition Counseling Skills Toolkit Waitlist, launching Fall 2025! This brand-new toolkit is designed to equip dietitians with the essential counseling strategies they need to effectively support their clients. Whether you're just starting your private practice or looking to sharpen your skills as you grow, this resource will help you:

• Build confidence in your counseling sessions
• Strengthen your communication techniques
• Navigate tough conversations with compassion
• Enhance client motivation and engagement
• Integrate evidence-based counseling methods into your unique style of counseling

Join the waitlist today! 

✔️Want to see what private practice is all about? 

Download The Ultimate Checklist to Start Your Private Practice and get step-by-step guidance to start your business with confidence. Take the first step toward more freedom, flexibility, and fulfillment today. 

📱 Find us on Instagram @pursuing.private.practice

Welcome to the Pursuing Private Practice podcast!

Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Stephanie Hofhenke, the CEO of String Marketing, to discuss an update on technology as a business owner.

Episode Highlights:

1. Trends in Technology for Entrepreneurs: Stephanie goes through trends in technology, mindset shifts, and how setting up an EMR can help business owners save time, money, and energy.
2. Challenges and Benefits of Technology: Stephanie and Jennifer emphasize the importance of creating an experience for your clients to keep them coming back. There are so many benefits in setting up technology systems as a way of customer service, but it can be challenging for business owners who aren't "tech-savvy".
3. The Evolution of String Marketing with String Connect: Stephanie shares the development process of the String Connect product, emphasizing the customer-driven approach, addressing client needs, and streamlining marketing activities for practitioners.

The key takeaway? Leveraging technology to streamline your business processes can change your life as a business owner. 

Stephanie Hofhenke is the founder of STRING Marketing, a digital agency that has focused on serving dietitians for 14 years. Stephanie and her team of experts are passionate about helping practitioners elevate their practice and master their marketing. She leads a growing team with branding, marketing, and website experience. Together they have worked with over 400 practitioners and have launched even more websites. They build websites that attract millions of unique visitors per year. She has a sincere appreciation for the work that dietitians and healthcare professionals do to impact the world. Her knowledge of the unique challenges practitioners face has been compiled into a remarkably effective toolkit that helps practitioners across the country take their business marketing challenges head-on.

Find out more about STRING Connect.

Find STRING Marketing on Instagram @stringmarketing

Visit https://pursuingprivatepractice.com/ to learn more about Pursuing Private Practice

Follow us on Instagram! @pursuing.private.practice

Are you ready to lead with confidence and expand your impact? EXPAND is your path to stepping into the role of CEO, without sacrificing your self-care, boundaries, or integrity. This comprehensive business consulting program is designed for private practice owners ready to build a sustainable, scalable business. EXPAND gives you the tools, resources, and support to hire a team member and step into leadership. You will graduate working primarily in your zone of genius, delegating tasks that drain your energy, and communicating effectively when boundaries change. Learn more: https://pursuingprivatepractice.com/business-coaching/ 

Welcome to the Pursuing Private Practice Podcast!

Join Jennifer & Courtney Vickery, CEO of Declet Designs, as they define what it means to be a CEO. They share personal experiences of how their CEO roles have changed and discuss delegation, team support, and the importance of mentorship and coaching.

Join the conversation as they discuss:

1. Importance of Self-Care and Boundaries: Boundaries will evolve and change according to your passions, market, and strengths. They discuss the evolution of their CEO job descriptions and how their CEO role has changed through the different stages of business.
2. Taking Care of Your Team and Getting Support: Team members are valuable assets to any company. Jennifer and Courtney stress the need for any business owner to prioritize their own well-being while leading a team.
3. Creating Space for CEO Time: CEO Time is not what you think! It's a mix of data and intuition to make business strategy decisions for the company's vision.
4. Run Your Home Like a CEO: Running a home like a CEO means understanding the big picture of your home, creating systems, delegating tasks, and getting support for your life (just as much as your business!)

Use the exercise outlined in this podcast episode to create your ideal CEO job description! 

Visit https://pursuingprivatepractice.com/ to learn more about Pursuing Private Practice

Follow us on Instagram! @pursuing.private.practice

Are you ready to lead with confidence and expand your impact? EXPAND is your path to stepping into the role of CEO, without sacrificing your self-care, boundaries, or integrity. This comprehensive business consulting program is designed for private practice owners ready to build a sustainable, scalable business. EXPAND gives you the tools, resources, and support to hire a team member and step into leadership. You will graduate working primarily in your zone of genius, delegating tasks that drain your energy, and communicating effectively when boundaries change. Learn more: https://pursuingprivatepractice.com/business-coaching/ 

Welcome to the Pursuing Private Practice podcast!

Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Heather Rudalavage, the owner of Intuitive Nutrition, to discuss various systems in motherhood and home.

Join the conversation to learn more about:

1. The Intersection of Parenthood and Private Practice: Heather and Jennifer discuss the intersection of parenthood and private practice, and how many private practice professionals desire a flexible lifestyle to balance work and family.
2. The Importance of Running Your Home Like a CEO: Heather emphasizes the importance of running your home like a CEO with examples of systems, tips, and ways to integrate life and work for business owners at every stage of business.
3. Business Growth and Redefining Success: All business owners go through business growth, burnout, and then must redefine success on their terms. The conversation explores the different definitions of success and the factors that contribute to personal fulfillment and achievement in business: schedule, boundaries, money, impact, and flexibility are all "worth" the hard work.
4. Lessons from Parenting and Business Ownership: Heather and Jennifer discuss the lessons learned from parenting and business ownership, emphasizing the similarities in long-term commitment, adaptability, and the ongoing journey of growth and development. Heather shares personal experiences of parenting and the transition to adulthood with her children. The conversation reflects on the different stages of parenting and the impact of family dynamics on personal and professional growth.

Reflect on what systems are helpful for you in running your home like a CEO.

Heather Rudalavage is an anti-diet, weight-neutral Registered Dietitian, Certified Intuitive Eating Counselor, and Certified Body Trust Coach in the Philadelphia area. She is the founder of Intuitive Nutrition. She has spent the last 10+ years helping women achieve their health goals with compassion, empathy, and a dash of humor! She is married to her high school sweetheart and mom to 3 teenagers. She enjoys spending time outdoors, knitting, and reading. She loves meeting new people and has traveled to 20 countries. She is currently about halfway through writing her first novel.

Find Heather on Instagram at @antidiet.heather

Visit https://pursuingprivatepractice.com/ to learn more about Pursuing Private Practice

Follow us on Instagram! @pursuing.private.practice

Are you ready to lead with confidence and expand your impact? EXPAND is your path to stepping into the role of CEO, without sacrificing your self-care, boundaries, or integrity. This comprehensive business consulting program is designed for private practice owners ready to build a sustainable, scalable business. EXPAND gives you the tools, resources, and support to hire a team member and step into leadership. You will graduate working primarily in your zone of genius, delegating tasks that drain your energy, and communicating effectively when boundaries change. Learn more: https://pursuingprivatepractice.com/business-coaching/ 

Welcome to the Pursuing Private Practice podcast!

Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Alyssa Callahan, the CEO of Nourished with Kindness, to discuss the importance of systems in group practice. They both share valuable insights and tips for implementing effective systems in business. As a business owner, learning to navigate the complexities of running a practice and being an entrepreneur is crucial for success.

Join the conversation to learn more about:

1. Navigating Insurance Systems: Taking insurance in a group practice comes with its own set of challenges, particularly in managing cash flow and dealing with insurance companies. Alyssa shares her experience of a major issue with an insurance contract and the impact it had on her practice. Despite the challenges, she highlights the value of having multiple insurance contracts to maintain stability in the business.
2. Financial and HR Systems: In addition to insurance systems, Alyssa discusses the importance of financial and HR systems in her group practice. She emphasizes the use of a reliable payroll system like Gusto for employee management and payroll processing. Having effective HR systems in place ensures smooth operations and supports the growth of the practice.
3. The Importance of Skill Building: Throughout the conversation, Alyssa emphasizes the importance of skill building in creating and managing systems. As a business owner, developing the skills to handle challenges and implement effective systems is essential for long-term success. Building a skill in system creation and management allows for better problem-solving and decision-making in the business.
4. Employee Systems and Project Management Tools: Alyssa shares her experience with Asana, a project management tool that has transformed the way her team operates. From onboarding to benefits checks, having the right systems in place has made a significant impact on the efficiency and success of her practice.
5. Marketing and Onboarding Systems: Alyssa also highlights the importance of marketing and onboarding systems in her practice. From job descriptions to the interviewing processes and onboarding procedures, having well-defined systems in place has streamlined the hiring and training process for new team members. These systems not only benefit the business but also create a positive experience for employees.

Alyssa Snow Callahan, MS, RD, CEDS-C, is a Registered Dietitian Nutritionist, Certified Eating Disorder Specialist - Supervisor, Certified Intuitive Eating Counselor, author of The Mindful Eating Journal, and Founder / CEO of Nourished with Kindness. Alyssa specializes in eating disorders, binge eating, emotional eating, and body image in teens and adults, as well as a weight-neutral approach to treating fertility/pregnancy issues. She is also passionate about helping eating disorder and non-diet providers grow their business and clinical skills.

Find Alyssa on Instagram, @Nourishedwithkindness and her own Instagram @alyssacallahanrd

Visit https://pursuingprivatepractice.com/ to learn more about Pursuing Private Practice

Follow us on Instagram! @pursuing.private.practice

Are you ready to lead with confidence and expand your impact? EXPAND is your path to stepping into the role of CEO, without sacrificing your self-care, boundaries, or integrity. This comprehensive business consulting program is designed for private practice owners ready to build a sustainable, scalable business. EXPAND gives you the tools, resources, and support to hire a team member and step into leadership. You will graduate working primarily in your zone of genius, delegating tasks that drain your energy, and communicating effectively when boundaries change. Learn more: https://pursuingprivatepractice.com/business-coaching/ 

Welcome to the Pursuing Private Practice podcast!

Join Jennifer & Jeannie Petrucci, CEO of LivingPlateRx, to hear all about Jeannie’s journey starting her private practice, pivoting her business, and the support that helped her get to where she is today. 

Join the conversation as they discuss:

• Trying New Things: Pivoting your business and trying something new can be scary, but don’t be afraid to experiment and try new things. Failure is just an opportunity to pivot and learn.
• Leaning on Support: The journey of developing your business is tough to do alone. Find a strong support system to help you navigate the challenges and celebrate the successes.
• Prioritizing Mental Health: Building a business can be isolating, and entrepreneurship can most definitely take a toll on mental health. Remember to find what self-care works for you, and continue to prioritize it.
• Intellectual Property & Assets: Intellectual property is valuable in your business, and it’s the foundation for scaling your business in a sustainable way. 

The journey of building a business is filled with challenges, but with the right mindset and support, it’s possible to create a business that serves YOU. We hope this inspires you to keep learning, growing, and expanding your business to take up space. 

Jeanne Petrucci, MS, RDN, is the CEO and Founder of Living Plate Rx. She is a Registered Dietitian with a Master of Science degree in Nutrition Education from Teachers College, Columbia University. She has participated in research with gold-standard institutions exploring the impact of evidence-based culinary nutrition education programs and tools on human nutrition-related health behaviors.

She is a busy mom of four and grandmother of 3 who has been exactly where many of you are - struggling to create all the content you need to serve your clients and grow your practice while still having energy for everyone else. Jeanne brings her experience as a private cooking instructor for more than 25 years to her second career as a dietitian content creator. She founded Living Plate Rx 5 years ago, building a meal planning platform and content library to support practitioners with all the resources they need to grow their practices without burning out.

Today’s Dietitian, the nation's leading media company for dietitians, recently acquired minority ownership in Living Plate Rx. 

Check out these resources to learn more about Living Plate Rx:

1. Your Ultimate Guide to Creating SOPs in Your Practice
2. Free Workshop: Elevate Your Practice: Create a Year of Content to Attract, Serve, and Retain Your Ideal Clients

Visit https://pursuingprivatepractice.com/ to learn more about Pursuing Private Practice

Follow us on Instagram! @pursuing.private.practice

Are you ready to lead with confidence and expand your impact? EXPAND is your path to stepping into the role of CEO, without sacrificing your self-care, boundaries, or integrity. This comprehensive business consulting program is designed for private practice owners ready to build a sustainable, scalable business. EXPAND gives you the tools, resources, and support to hire a team member and step into leadership. You will graduate working primarily in your zone of genius, delegating tasks that drain your energy, and communicating effectively when boundaries change. Learn more: https://pursuingprivatepractice.com/business-coaching/ 

Welcome to the Pursuing Private Practice Podcast!

Join Jennifer & Courtney Vickery, CEO of Declet Designs, as they discuss the importance of implementing effective systems in business. They share how systems have revolutionized their business operations and leadership roles.  

Join the conversation as they discuss:

1. Rest & Reflection in Business: Many professionals who pursue a career in private practice face burnout at some point. It’s important to take a step back to avoid burnout. Systems are essential for being able to COAST in business to maintain long-term success. 

2. The Evolution of Systems in Pursuing Private Practice: Pursuing Private Practice began with no systems in place. Now, we use project management tools such as Trello and Asana to leverage systems to meet our overarching business goals. 

3. Adjusting for Different Learning Styles: Individuals on your team might have different learning styles. Being able to accommodate various learning styles to ensure effective communication and seamless execution is game-changing. 

4. The Impact of Systems on Business Growth: When you have systems in place that align with your business goals and meet your team’s communication needs, business growth can start to happen. 

5. Leveraging Visual & Auditory Communication: People learn differently, and using different visual and auditory systems can be extremely effective. Some people like things typed out, some learn best from videos, and others just need to hear it out loud. 

We hope this encourages you to ask yourself, “How are the systems I have in place allowing me to take up space in business?” and “How can I make them better?” Systems can help you become the business owner you were meant to be. 

Visit https://pursuingprivatepractice.com/ to learn more about Pursuing Private Practice

Follow us on Instagram! @pursuing.private.practice

Are you ready to lead with confidence and expand your impact? EXPAND is your path to stepping into the role of CEO, without sacrificing your self-care, boundaries, or integrity. This comprehensive business consulting program is designed for private practice owners ready to build a sustainable, scalable business. EXPAND gives you the tools, resources, and support to hire a team member and step into leadership. You will graduate working primarily in your zone of genius, delegating tasks that drain your energy, and communicating effectively when boundaries change. Learn more: https://pursuingprivatepractice.com/business-coaching/ 

Welcome to the Pursuing Private Practice Podcast!

In this episode, Jennifer is joined by fellow CEO Deanna Wolfe to discuss resilience in entrepreneurship, practical tips on marketing and selling, and the importance of bold messaging and authenticity in building a strong brand presence.

Join the conversation as they discuss:

1. Dream Jobs and Self-Care in Entrepreneurship: Discover how entrepreneurship opens doors to creating dream jobs while highlighting the crucial role of self-care and overcoming limiting beliefs.
2. Integrity in Marketing and Selling: Explore the importance of authentic marketing, handling objections, and selling with integrity as fundamental components in establishing a successful business that resonates with the community.
3. Business Wisdom: Learn that it's perfectly acceptable not to have everything figured out. The discussion also covers wise business investments, avoiding unnecessary expenses, and the ability to adapt to market shifts.
4. Financial Success for Dietitians: Challenge the stereotype that dietitians can't thrive financially. Discover how prosperity positively influences both personal and professional growth.

Listen to the full episode to gain valuable insights into transforming passion into a thriving business and how to boldly market your offers.

Visit https://pursuingprivatepractice.com/ to learn more about Pursuing Private Practice

Follow us on Instagram! @pursuing.private.practice

This episode of the Pursuing Private Practice is sponsored by Business School. Join our comprehensive online program to help you set up your business, start to see your first few clients, and grow!

Business School includes our educational platform, weekly connection calls with our team and other members, and a Facebook Group for accountability.

1. Customized business education for starting and growing your business
2. Guides + templates + action steps to make your life easier
3. Workbooks to support your business planning
4. An exclusive online community to celebrate with you, vent with you, and cheer you on

Are you ready to lead with confidence and expand your impact? EXPAND is your path to stepping into the role of CEO, without sacrificing your self-care, boundaries, or integrity. This comprehensive business consulting program is designed for private practice owners ready to build a sustainable, scalable business. EXPAND gives you the tools, resources, and support to hire a team member and step into leadership. You will graduate working primarily in your zone of genius, delegating tasks that drain your energy, and communicating effectively when boundaries change. Learn more: https://pursuingprivatepractice.com/business-coaching/