Explore every episode of the podcast Purchasing Truth

The gun lobby only wants the best for their biases. They don't want their gun taken away so they're going to cheer on, even the most outrageous of bills. Politicians are actually thinking about militarizing schools and the amount of resources you need to do that is not even doable. Join Bill Stierle as he and Tom give their perspective on the tragic event that happened in Texas. Gun laws and policies need to change and it's up to the politics to do that. Exactly 17,199 deaths that have happened this year were through gun shootings. Something needs to change.

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A recent tragedy occurred with the suspect now being dubbed as “The Buffalo Shooter.” What were the motives behind this live-streamed attack on civilians? Bill Stierle and Tom dissect the “The Great White Replacement” surrounding the issues and dive deeper into the real motives of “The Buffalo Shooter.” Was it an act bred from a basic need of respect? How does this reflect on our freedom of speech? What are the grey areas of the truth and why is it important for us to talk about them? Get into an insightful conversation with Bill and Tom by tuning in.

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Many words change meaning as time passes. Bill Stierle and Tom choose a word with an oversaturated meaning and focus their discussion on defining freedom. The duo talks about freedom from a patriotic perspective, emphasizing how it slowly veers away from individual rights and privacy. They explain how freedom becomes synonymous with liberty because of setting aside accountability and long-term consequences. Tom also shares how some establishments forced him to pay only using credit cards, opening his eyes to how simple systems can take away one's freedom to make choices.

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One of the biggest challenges faced by our country today is accountability. Be it from celebrities or politicians, there is a range of issues that need to be discussed and dealt with. Bill Stierle and Tom sit down to discuss what it is that creates such conflict and dissonance in the morals and values that we uphold as a nation. Why does a double standard exist? Why are laws enforced for others and excused for some? Listen in for a thought-provoking discussion on nobility and restoration of values in America.

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With the rising conflicts between Russia and Ukraine, why is it that the people of Russia don't see the truth? How is Putin controlling the message so comfortably? Fake news has always been a hot topic of discussion because it can amplify people's biases. News media outlets have so much power in today's world. They can shape a nation and its beliefs. Join Bill Stierle as he and Tom go over Ukraine and the truth perspective. They also talk about freedom of speech and how the truth exists, you just have to seek it out. Start believing in what is true today!

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Politico published a leaked draft ruling of the US Supreme Court that overturns the landmark Roe v Wade decision protecting women's right to abortion. This brings Bill Stierle and Tom's discussion towards the domination paradigm. The two discuss how people of authority tend to overpower others, killing individualism and one's ability to decide for themselves. Bill and Tom talk about how conservatism in the United States is slowly turning into power play and how the domination paradigm applies to other current events, primarily the Russia-Ukraine War.

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Is America stupid? That’s the question Bill Stierle and Tom try to answer as they dissect an article by Jonathan Haidt. Yes, more people are now speaking up but on the other hand, there doesn’t seem to be a lot of discourse going on. Bill and Tom then also dive deep into how this divisiveness and lack of debate and civil discourse is only amplified by social media. How does our language impact our message? How can we elevate our communication for learning and turn social media into a platform for the exchange of ideas instead of clash?

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Marketing your message as a politician is key. This is the reason why Donald Trump was able to get 74 million people to vote for him. Trump knows his message and he's been refining it through every rally. Whether you like it or not, Trump is better at making messages stick than Putin. Join Bill Stierle as he and Tom talk about brand messaging in politics. They go through the Russian invasion of Ukraine and how Putin's narrative differs from Trump's. Learn how Trump crafts his messaging and how to stand up to it. 

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For the past several years, the United States has governed its people from a Rear View Mirror. Instead of calling for progress, politicians have been inviting everyone to go back and reclaim something familiar (and comfortable) from the past. Bill Stierle and Tom discuss how to go beyond this tragic leadership style and pay more attention to ushering a better future. They present campaign slogans of US Presidents that summarize either their past-minded or forward-looking administrations. The two also talk about how the current media narrative dampens Russian aggression in its ongoing war with Ukraine and the impact of President Volodymyr Zelenskyy's leadership style on this conflict.

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In light of recent news surrounding Mazars’ termination of their relationship with the Trump organization, many now question the eligibility of decades worth of documentation. Donald Trump’s previous statements on the ineffectiveness of American toilets when it comes to flushing have also resurfaced and are being interpreted in a new light. Was Trump flushing documents down the drain? In this episode, Bill Stierle and Tom unpack the news and share their thoughts on this revelation regarding the previous presidency. What are the next moves for both sides? Will the Trump organization turn this into a marketing opportunity? How will this affect Republicans and Democrats? What can we do to uphold the Record-Keeping act with better integrity? Answer these questions as you listen to their discussion.

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When the UK Parliament found out that PM Boris Johnson ignored lockdown rules by attending several parties, they were ready to kick him out of office. In just one pivotal event, the British government did something most US politicians would not even try: upholding integrity. Bill Stierle and Tom look into recent events that reveal America’s problem in seeking and standing up for the truth. They talk about how Donald Trump’s unceasing campaign for the Big Lie influences how people embrace integrity. Bill and Tom also emphasize why freedom of expression must never set aside accountability and fairness.

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In this episode, Bill Stierle and Tom discuss the Netflix docu-series, “The Puppet Master.” Specifically, they dissect the methods of manipulation the “ultimate conman” used to explain the events that led to his eventual release after his arrest. The two elaborate further on how the media uses language and communication to manipulate its audiences. They cite the recent incident between Tucker Carlson and Ted Cruz as a prime albeit more nuanced example. Tune in for an interesting conversation that tackles how news outlets are now putting emphasis on high ratings versus integrity.

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Most of us want to win and get all the things we want. We want to be able to say what we want to say. But what happens when your opinion steps on another person’s beliefs? What happens if you don't look at it as an opportunity to step up and into integrity but as an opportunity to win? Listen in as Bill Stierle and Tom discuss what happens to society when money evades accountability.

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A picture is worth a thousand words or, in this case, a thousand interpretations. Recently, a viral Facebook meme illustrating vaccine requirements for employees made its round on the internet. For today's episode, Bill Stierle and Tom share their two cents on the matter. They unpack the messaging behind the post and discuss how and why such varying and divisive opinions came up from a single image. Join them for an insightful conversation on interpretation versus fact and freedom and independence versus consideration for others.

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How do you communicate with someone who has different views from you? How do you find empathy and wade through those difficult conversations? In any business, misinformation is a make-or-break thing. Most believe that, “The customer is always right,” but does that mean that the customer's truth supersedes reality? In this episode, Bill Stierle and Tom share their insights on the spread of misinformation across different industries, especially in politics. Listen in as Bill and Tom tackle what has become of our beliefs and how to cultivate empathy and compassion amidst skepticism.

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With everything going on in the news, it’s hard to pinpoint which ones are true. Bill Stierle and Tom talk about the mounds of misinformation presented to the world today. Most of the people around us have different belief systems. What’s worse is, nobody wants to admit that they’re wrong. Listen in as Tom and Bill share how important it is to filter through misinformation at the height of the pandemic.

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Bill Stierle and Tom get into tons of in-depth discussions about various topics to prepare for the Purchasing Truth podcast. Sometimes, they are so compelled with their conversations behind the scenes that they wish they had the record button on. And they did that with one of their brainstorming sessions. Listen to this jam-packed discussion from December 2021 that is simply too good not to share, giving you a sneak peek of how they produce just a single episode. Bill and Tom talk about why most Americans are unhappy with how the Biden Administration is handling the economy despite being the strongest in the world today. They also dive into the division caused by the Big Lie, explaining how it will continue to thrive if people disregard logical reasoning in favor of emotional impact.

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Truth is often the enemy of the music man. Truth exposes the cracks in the marketing message of political pundits, yet why are we leery of the truth? Bill Stierle and co-host Tom look at how people can choose to believe in a marketing message couched in familiar terms, even when it is in opposition to what is true. We take an unflinching look at how Donald Trump uses marketing and engagement to stoke the public opinion despite a losing legal battle and why people are often convinced by his message. Take a dive with Bill and Tom as they explore truth in modern times.

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Human beings are easily affected by the fast food word salad that marketers, politicians and media use, and Americans are no different. We are addicted to cheap, "fast food" language in place of healthier language, and remain unaware that fast food language is designed to outrage and indoctrinate. Join in the conversation as Bill Stierle and Tom discuss how CNN, Fox News, and other media outlets litter the truth with their opinions until the listeners are left grappling in the dark because they can no longer distinguish what are facts and what are opinions. We need to pay attention to what our leaders are saying and how close it is to the truth. Tune in to recalibrate your thinking closer to the truth!

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So many things are happening that are changing norms and expectations, especially in our current political climate. We see these things slowly chipping away the tree of democracy every day. In this episode, Bill Stierle and Tom discuss the big D of democracy in America, how it is being cut down, and how to prevent its destruction. When people try to hold onto things from the past and monopolize our democracy, we move farther away from its true essence—which is about inclusion. Bill and Tom go further and provide examples, tapping into the day of Donald Trump’s inauguration, the censure of Paul Gosar, the impassioned speech of Alexandria Ocasio-Cortez, and more. Join them as they search for Democracy's healing truth.

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Putting a controversial message out into the world is an easy way to attract lots of media exposure and name recognition. In this episode, Bill Stierle and Tom discuss how some politicians say ridiculous things in their attempts to garner the attention of going viral. These people are willing to sacrifice their integrity in order to increase the likelihood that you will recognize their name and vote for them. Ted Cruz attacking Big Bird is an example of someone attempting to use controversy for his own advantage. That’s not what America needs: We need somebody who cares about integrity and accountability and is a good person who actually wants to help America. Don’t miss this episode!

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Certain things are immediately recognizable—McDonalds, the Marlboro Man, the Coca-Cola logo. The power of brand memory and recognition keeps these at the forefront of our minds, and it's often the same for politicians and other known personalities who have built their brands. So, how does recognizing a brand change how we respond? In this episode, Bill Stierle and Tom discuss and analyze how brand recognition works and how it affects our conflict resolution and decision-making skills. Listen for more great insights from our hosts as they go about finding the truth about branding. 

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Is corporate America becoming less patriotic by identifying as a “citizen of the world”? In today’s episode, Bill Stierle and Tom share their thoughts on Florida Senator Marco Rubio’s “inflammatory” piece for The American Conservative discussing a Marxist revolution in corporate America. The op-ed contains claims against this shift which paints all corporate leaders as anti-American. The two ponder on the intent and implications of Rubio’s statements and share their take on the new generation's perspective on politics. Tune in as they dissect the piece and expound with their own take on the matter. 

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A lot of politicians these days need to go back to school and take a communication class. The amount of damaging messages being passed around in political marketing is increasing daily, and damaging political careers. To succeed in politics, and in life, you have to learn how to properly send a message so that your people will stay loyal to you. Learn more about political marketing and messaging with your host Bill Stierle. Join Bill and Tom as they discuss what recently happened at the Ted Cruz and Merrick Garland hearing. Listen to their takes on it today!

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Everyone has beliefs that are part of their personal viewpoint. Identity and belief are often tied together, and people will die for their beliefs. In this episode, Bill Stierle and Tom discuss how beliefs affect our worldview, especially in today’s COVID-19 world. Tom talks about his experiences with other parents at his daughter’s schools and how their beliefs led many to oppose the mask mandates. Bill analyzes why people struggle with change and why our beliefs cause us to stop changing and growing. Listen in to Tom and Bill’s insights and see where you stand in these issues.

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Engagement has always been the currency for creating anything, be it content, product, service, news, etc. Without eyeballs, there is no profit. In this episode, Bill Stierle and Tom discuss how this concept has become detrimental to how we frame our news, drive discourse, and make money. Everyone wants to see the car wreck. But are these large companies and media outlets stepping over the line? Keep your ears glued as Bill and Tom tackle the Facebook whistleblower, Newsmax, and how businesses value engagement and profit over purchasing truth.

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Have you ever wondered what happened during the events that happened on January 6 and thereafter? Where does the truth stand when it comes to the attack on the Capitol? Bill Stierle and Tom discuss the truth and the chain of command in the government by diving deep into Bob Woodward and Robert Costa’s book, Peril. They discuss all sorts of different perspectives on the book, including the revelations that came out after January 6th and the insurrection that happened during the transition from former president Donald Trump to President Joe Biden. Tune into this episode and learn valuable insights to ponder on and help you understand the truth behind the chain of command in the government and the key people that affect it, be they from inside or outside of the rule of law.

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The current anti-vaccination movement depends on certainty and bias that leads to hubris. How do you effectively communicate truth to change their minds? In this episode, Bill Stierle and Tom discuss how certainty breeds bias and hubris. They talk about communication and how we need to communicate the truth better if we want to sway the thinking of others. Tune in for more insights from Bill and Tom as they wade through current events in search of truth.

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Words matter. The words that are coming out of your mouth, your parent's mouth, the President's mouth: They all matter, and they impact people. The huge anti-vax issue in the United States is a good example of this. People are being influenced in their behavior and health because of what a few individuals say about the vaccine. Things would go better if people would be more careful with what they say because the truth is in the ears of the listener. Whatever you hear, it will actually be up to you to believe or not. Join your hosts Bill Stierle and Tom as they talk about the power of words. Learn how the COVID situation isn't going to change if the narrative keeps going this way. Learn how to be informed and to believe in the narrative that serves you today. 

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Is the media tailoring the news to misinform or disinform? In today’s episode, Bill Stierle and Tom discuss how information is being portrayed in light of the recent events with Florida’s COVID surge and the decision not to implement mask mandates. Information is all around us and is something that constantly circulates. But whether or not the information we receive and give out is truthful is harder to discern. Bill and Tom dissect the difference between misinformation and disinformation using statements made by public officials in recent news as prime examples. They also discuss the importance of structure and narrative and how it can create distance from the truth if done poorly, whether strategically or not. Keep your ears glued to hear more about their views on what’s happening and the media’s responsibility in spreading information.

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The tribalism and loyalty of people to their “teams” is one of the issues plaguing us, stopping rational discourse in business and politics. Many place loyalty before truth and this causes division in America. In this episode, Tom and Bill Stierle discuss how team loyalty is causing damage to Team America. We hear about the testimony of Capitol Police on the events of January 6th, and the unfortunate response of several Fox News anchors. Bill and Tom talk about accountability, identity and why we need to place these aside in favor of the American identity. Tune in for thought-provoking conversation as only Bill and Tom can deliver.

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Deeply-held beliefs are often what cause divisions between people. What does it take to change a belief? We discuss this question as Bill Stierle and Tom talk about changing belief structures, especially in today’s pandemic world. They discuss how belief structures are constructed and how a belief can be challenged and ultimately, changed. Tune in for another thought-provoking discussion from Bill and Tom.

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As the world enters the vaccination stage of the COVID-19 pandemic, it now faces a brand new battle: the fight against people spreading misinformation. With all the different beliefs surrounding the vaccine, many people's lives are put at stake. Instead of highlighting why this medical intervention must be prioritized, everything is focused on stirring outrage and sparking heated arguments. Bill Stierle and Tom discuss how some news networks and social media sites deliver partial truth just for the sake of boosting online engagement, even if it means messing with the facts. They also talk about why personal beliefs are so hard to influence or change depending on the people who influence them or the places they get their news from.

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In 1995, an astrophysicist by the name of Carl Sagan wrote a book predicting how the population would continue to pursue truth in a technology-driven world. Unbeknownst to many, his predictions from twenty-five years ago are exactly our reality today. On today’s show, Bill Stierle and Tom break down an excerpt from Carl Sagan’s book, The Demon-Haunted World: Science as a Candle in the Dark. They discuss the main points of his prediction and the impact technology and the monopoly of power have on how people find and advocate for truth. Pertinent to this, they also delve into the implications of the billionaire space race and the division in how people are viewing the election fraud controversy. Stay tuned to hear more about Carl Sagan’s unsettling revelation.

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The facts are unequivocal. There is now enough data to suggest that vaccinated people tend NOT to get sick, be hospitalized, or die from COVID-19. But if you’ve been following Purchasing Truth for some time, you would know that there is almost nothing facts can do to change beliefs. Despite the overwhelming evidence we now have, millions of Americans still have that flat earth mindset around COVID and the vaccine. While many beliefs are harmless, this one is far from it. It has serious implications on the nation’s ability to fully recover from the pandemic. What will it take for people to move away from their flat earth mindset and objectively confront the truth? What sort of authority can sway them to abandon their misguided beliefs born out of doubt and skepticism? Bill Stierle and Tom discuss.

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You can’t smooth one surface without creating friction from another, and you can’t create harmony by singing only one note. The same goes for people having conflicting opinions. On today’s show, Bill Stierle and Tom discuss how having difficult conversations is the only way to create progress in a path to the truth. They tackle why difficult conversations are getting harder to have and what role social media has played in this dynamic. There is beauty and integrity in a diversity of perspectives, and it is important we embrace and utilize that to progress as a nation.

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Fake news, clickbait, and irresponsible journalism have been common problems in media that have now injected themselves into the norm. When it comes down to who is responsible, it can only fall on the hands of media outlets whose job is writing and disseminating the news. In this episode, Bill Stierle and Tom dive deep and share their thoughts on how major news outlets are doing their job in portraying the truth and its impact on citizens, especially voters. They highlight Jim Acosta's question to former President Donald Trump and discuss how language and wording affect how news is reported and received.

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Now, more than ever, in a political climate filled with so much division, it is crucial to have the ability to discern what is subjective and what is objective. Bill Stierle and Tom discuss the difference between subjective truth versus objective truth and offer examples in multiple contexts such as business and politics. As people consume more information from various sources, the lines get blurry, and belief often takes precedence over facts. That’s why it’s important to draw the line as you build your own perspective, political or otherwise.

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A seed of doubt can purchase the truth. In this episode, Bill Stierle and Tom discuss the right-wing website, Revolve, and how it implied that the FBI planned the January 6th attack. It planted skepticism by posing multiple questions to the readers. In doing so, it leads readers away from knowing whether the accusation is true or not and instead makes you focus on the hypothetical. Didn’t we see this in the early 2000s when the auto industry conspired to put out messaging that planted seeds of doubt into people's minds about electric vehicles, and they managed to kill the budding industry? Join in the conversation and be vigilant regarding doubt and skepticism. 

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When people get into a fight or flight situation, truth is sacrificed in favor of comfortable, yet false, positives. Bill Stierle and Tom dissect Gary Tuchman's conversation with Pennsylvania Republican State Sen. Doug Mastriano, focusing on the reporter's struggle to control the conversation. They discuss how people go to great lengths to challenge the truth just for the sake of getting one controversial soundbite. Emphasizing the power of compassion and empathy in public perception, they explain how these forces can be used to get out of a tight spot. Bill and Tom also detail how this particular scenario illustrates how the human mind's logical side completely shuts down when overridden by emotions and personal beliefs. 

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The January 6th Capitol insurrection was a divisive moment in recent history that has scarred the country’s heart and soul. Changes in society have spurred many to believe in the great replacement conspiracy theory, yet what is it, really? Our host Bill Stierle and his co-host, Tom, discuss the events of January 6th and the surprising results of the research of Mr. Robert Pape on the insurrectionists. Bill and Tom analyze why the events of January 6th happened: Join in as they look at things from a different perspective and share their insights on these events.

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Taking a close look at our government and politics can pull out a lot of dirt. With everything that’s happening in the country right now, do you believe that America will care about the truth again? Bill Stierle and Tom get into a hot discussion about the issues surrounding the country and how disconnected the government and businesses are from integrity and accountability. Both entities would rather protect their brand names and the institution, than to be held accountable for something they didn’t do correctly or well. Along with these different societal groups, Bill and Tom believe that we as a people are not learning from past issues and that people are often saying and doing things that are out of alignment with integrity. If all of this continues, what type of values do you think America is going to step into? 

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How does a person’s emotional reactions relate to dealing with the rule of law? Bill Stierle and Tom discuss what happened in an episode of Last Week Tonight with John Oliver, talking about the incident involving a man who called 911 for assistance in a robbery taking place at his neighbor’s home. They highlight the impact of the man’s emotional reaction to the situation and the 911 operator’s lack of communication skills to deescalate the caller. The caller escalated emotionally and eventually shot and killed the robbers. Bill and Tom discuss this incident in relation to Stand-Your-Ground-Laws that brings perspective into play as to why these laws are problematic, especially in a society where there are so many injuries and deaths due to gun violence. 

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Republican Liz Cheney is currently on a brave advocacy campaign for truth. Her calling out of Donald Trump and decision to choose a different path from the GOP resulted in the House of Representative ousting her from leadership. Bill Stierle and Tom delve into this path she currently treads, reflecting she pulls into the spotlight the importance of the rule of law and her work in unraveling the truth amid the messy political rifts. They touch upon Trump's messaging, which continues to put a flawed brand on his own party and the entire country. Bill and Tom also enumerate situations where the public is put under a curse and spell of messages, from the ongoing pandemic to the complicated unrest in Afghanistan.

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Everyone has their own versions of the truth because of the belief messages they have heard (or created) and accepted as truth. One topic will always be refuted by another because they either believe it so much or are aggressively against it. Sadly, the entire nation is saturated in this kind of messaging, and therefore putting America into further political imbalance. Bill Stierle and Tom discuss how belief messages play a significant role in the internal war happening within the Republican Party and its followers. They delve into the still-ongoing battle against the supposed election fraud and how this mindset is directly influenced by Donald Trump's political branding. They also look at this on an individual level, talking about how the people's perception of truth is affected by this endless government dispute.

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Everybody loves an occasional controversy, but they quickly become toxic if left unchecked. Bill Stierle and Tom continue their conversation about the power of acting controversial, this time elaborating on how political commentators’ opinions on politics can leave a rather lingering bitter taste in the mouth of the general public. They also highlight how controversial people, both in politics and media, use their power to their advantage without considering the impact they have on the people they are supposed to be serving. Join them for a healthy discussion on the news media and political figures that is always the talk of the town. 

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Tucker Carlson said “If you see a child wearing a mask, call the police because that’s child abuse.” Who would’ve thought that saying something controversial would actually be considered as a marketing strategy? Tucker Carlson, whether you like it or not, knows how to rile up an audience. Businesses these days would intentionally spout controversial statements just for attention. As the saying goes, “Any press is good press.” Learn how to harness the power of being controversial with your hosts, Tom and Bill Stierle, who are more than ready to tackle some controversial statements.

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Just because something's on video doesn't mean it is the absolute truth. In this episode, Bill Stierle and Tom discuss the George Floyd incident and how different the outcome would have been if we didn’t have the video footage. In this video-based society we live in, we have different messages coming in from different directions. As a result, our perception and our perspective get skewed depending on the media we’re feeding on. What we need is to have awareness of how videos affect our society. With that in mind, we need to bring our best selves forward at all times. 

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The previous episode of "Purchasing Truth" taught us how something as small as a speck of dust can expand out of all proportion and become a big, powerful communication hailstone. This is especially true when it comes to the words we speak, particularly when they come from the mouths of influential people. As if things can't get even more out of hand, try injecting some bias into that messaging hailstone, and you'll see how great much trouble it can create. In this episode, Bill Stierle and Tom tackle the relationship between the hailstone principle and bias. They discuss it in relation to the Derek Chauvin Trial and the communication mess that happened after Representative Maxine Waters talked to reporters about the event. Learn the weight our words hold as they get passed on to others and then they inject their own meaning into them.

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A few words in a catchphrase can gain weight if they are repeated over and over again, gaining momentum, and causing a huge impact once they hit the intended recipient. This hailstone principle is a popular strategy in marketing, allowing businesses to convey their message to the audience without the need for lengthy materials. However, it can be used beyond brand building into influencing population behaviors in other realms. Bill Stierle and Tom go deeply into how many politicians take advantage of the hailstone principle to solidify their movements, ideologies, and platforms. This strategy is evident in the still-roaring battle over claims of fraud in last year's presidential election. Bill and Tom discuss the hailstone principle's effect on government fundraising programs, immigration policies, and the way politicians create their own "branding.”

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