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Explore every episode of the podcast Purchasing Truth

Dive into the complete episode list for Purchasing Truth. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
Gun Sales Stoke Fears: Marketing Success by the Gun Lobby 05 Jul 202200:31:07

The gun lobby only wants the best for their biases. They don't want their gun taken away so they're going to cheer on, even the most outrageous of bills. Politicians are actually thinking about militarizing schools and the amount of resources you need to do that is not even doable. Join Bill Stierle as he and Tom give their perspective on the tragic event that happened in Texas. Gun laws and policies need to change and it's up to the politics to do that. Exactly 17,199 deaths that have happened this year were through gun shootings. Something needs to change.


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The Real Motives Of The Buffalo Shooter: Freedom Of Speech And The Grey Areas Of Truth30 Jun 202200:23:14

A recent tragedy occurred with the suspect now being dubbed as “The Buffalo Shooter.” What were the motives behind this live-streamed attack on civilians? Bill Stierle and Tom dissect the “The Great White Replacement” surrounding the issues and dive deeper into the real motives of “The Buffalo Shooter.” Was it an act bred from a basic need of respect? How does this reflect on our freedom of speech? What are the grey areas of the truth and why is it important for us to talk about them? Get into an insightful conversation with Bill and Tom by tuning in.


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Dissecting America’s Crisis on Upholding Integrity08 Mar 202200:31:46

When the UK Parliament found out that PM Boris Johnson ignored lockdown rules by attending several parties, they were ready to kick him out of office. In just one pivotal event, the British government did something most US politicians would not even try: upholding integrity. Bill Stierle and Tom look into recent events that reveal America’s problem in seeking and standing up for the truth. They talk about how Donald Trump’s unceasing campaign for the Big Lie influences how people embrace integrity. Bill and Tom also emphasize why freedom of expression must never set aside accountability and fairness.


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The Pied Piper Of Social Media: Where The Truth Gets Lost, Part 202 Oct 202000:30:29

The recent events happening in the political realm brings a lot of Pied Piper issues to the forefront. On today’s show, Bill Stierle and Tom talk about the new truth and how people can twist themselves to fit the new truth when situations shift. Likening things to the Pied Piper story, they highlight how politicians are turning on their promise and sacrificing integrity for political convenience, situational ethics, and situational truth where the messaging that gets amplified is not helping the country from a collaborative and cooperative place. 


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The Pied Piper Of Social Media: Where The Truth Gets Lost, Part 129 Sep 202000:22:10

It can be very frustrating how people can believe and say the things that they say which are one-sided without even looking at the truth. Worse is when they broadcast it on social media and are influencing people to believe the same. Today, Bill Stierle and Tom explore this Pied Piper of messaging, and specifically look at the way some people are challenging Joe Biden’s mental capacity when it’s also evident from the last four years to suggest that President Trump is off in terms of the pendulum of mental fitness. Truth can so easily get lost. Make sure you’re not following the Pied Piper. 


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Lie, Truth And Coronavirus25 Sep 202000:36:20

In a recent press briefing, US President Donald Trump was asked why he lied to the American people about the virility of the Coronavirus as he knew it to be back in February 2020. His answer? “I didn’t lie. I didn’t want to start a panic.” This brings the question of how do we define a lie? What is a lie anyway? And how do you communicate the truth? On today’s show, Bill Stierle and Tom take a look at what lie is and compare it to justifiable truth.


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Rage: The Woodward Recordings And The Fallout Of The Trump Presidency22 Sep 202000:31:54

Bob Woodward’s latest book on President Donald Trump called Rage has left so many stunned and shocked with its many revelations. Following excerpts of recordings of some of his interviews with Trump as a pre-release to the book, Bill Stierle and Tom jump on board to talk about the reporting on the Trump presidency as they face the global pandemic that has claimed thousands of lives. They discuss the ways the tapes reveal the emotional disconnect and the purchasing of truth in how the President has downplayed the virus publicly. What is more, they read into the President’s leadership style and the media landscape that has pushed the recordings to come out.


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Truth And The Freedom Café18 Sep 202000:30:44

When the need for choice runs into the need for safety, which one will you choose? On today’s podcast, Bill Stierle and Tom look into a recent post published on Reddit called “Freedom to not wear a mask” credited to Kathony Jerauld of Amador City. In the short passage tinged with a hint of sarcasm, the author welcomes everybody to a place called The Freedom Café, emphasizing everybody’s (both customers and employees) capacity to do exactly as they please. Join the conversation as Bill and Tom examine the strong push and pull between the need for choice and the need for safety, the need for independence and the need for community.


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Finding The Truth In Published Messages15 Sep 202000:30:10

We can’t believe anything is true just because it’s on the internet. Unfortunately, many people believe things they see on the internet and take them as facts, especially when it's in alignment with their beliefs. On today’s podcast, Bill Stierle and Tom look into the power of published messages and how people perceive them as truth. Using a commercial for a state farm insurance as an illustration, they emphasize how we should all be cautious about the internet and check our biases at the door to really see how much truth is in there.


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Purchasing Truth Through Message Editing11 Sep 202000:00:44

With the election looming on the horizon, it is no surprise that there are numerous messages flying back and forth. It's shocking how truth is being purchased on an hourly basis all day long through false messages, false narratives, doctored videos, and quotes taken far out of context. On today’s show, Bill Stierle and Tom talk about message editing and how truth is being purchased through this method. What happens when that message is determined to be wrong or inaccurate? Find out by tuning in to this episode.


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Truth And The Extent Of Citizen Engagement08 Sep 202000:30:17

The recent incident of the 17-year old from Illinois who killed a number of people in Kenosha, Washington, has left many shocked. Bill Stierle and Tom take up this current event that presents some pressing issues we're facing in this country and talk about truth in relation to citizen engagement. When should citizens engage? How much is too much engagement? Where do you draw the line? Bill and Tom try to answer these questions and more, touching on the topics of gun violence, police lives, parenting, and racial biases.


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Free Action From Truth And Free Speech04 Sep 202000:30:05

In the US, everybody can exercise free speech. People get to say what they want to say, but where do we draw the line? On today’s podcast, Bill Stierle and Tom take a look at Fox News host Tucker Carlson’s statement about the recent Kenosha, Wisconsin shooting that stunned a lot of people both on the left and the right. Carlson appeared to have justified taking up arms in Kenosha. Throwing more fuel to the fire, he also cast a cloud over the authorities and the police by saying they don’t have the protests under control. Join this important discussion about truth, free speech, and free action as Bill and Tom discuss how we, as Americans, can support law and order and justice in a way that aligns with peace, harmony, and cooperation.


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Truth, The October Surprise, And Donald Trump As CEO For Fox News01 Sep 202000:32:21

As we near October, people have become even more sensitive when it comes to the truth. In the coming elections, where is the October surprise going to be? How will the truth, or the purchasing of it rather, affect it? In this episode, Bill Stierle and Tom get right down to it. They talk about each of Joe Biden's and Donald Trump's camps, how they frame their messages, counteract them, and prepare for that October surprise. Plus, they also discuss the recent rumor of Donald Trump being offered the CEO position for Fox News. How will the truth be told in that situation? Who can we trust? Bill and Tom answer these questions and more. 


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The Puppet Master: How Manipulation is Used in Media01 Mar 202200:33:18

In this episode, Bill Stierle and Tom discuss the Netflix docu-series, “The Puppet Master.” Specifically, they dissect the methods of manipulation the “ultimate conman” used to explain the events that led to his eventual release after his arrest. The two elaborate further on how the media uses language and communication to manipulate its audiences. They cite the recent incident between Tucker Carlson and Ted Cruz as a prime albeit more nuanced example. Tune in for an interesting conversation that tackles how news outlets are now putting emphasis on high ratings versus integrity.


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Truth And The Death Of Curiosity28 Aug 202000:38:48

Claiming something is true can potentially lead to the death of curiosity. For some people, it can be easy to jump from hearing a claim—especially from someone of power—to believing it as the truth, without taking the time to check. In this episode, Bill Stierle and Tom talk about truth and curiosity and how they go hand in hand, particularly in the world of politics and social media. In contrast, being curious is what actually allows us to find the truth. The hosts talk about the importance of having curiosity now, more than ever, as we get bombarded with so much information in our day-to-day lives. Follow Bill and Tom in this conversation as they explore the topic in relation to the Vice Presidential nominee, Kamala Harris, news media outlets, conspiracy theories, and more.


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The Kamala Harris Candidacy And The Truth About American Identity25 Aug 202000:25:54

Joe Biden’s announcement that Senator Kamala Harris will be his running mate for the 2020 election has stolen the news cycle for several days, much to the consternation of Donald Trump’s camp. This is not going away any sooner, either, as this candidacy presses on the throbbing sore of racial relations in America. Bill Stierle and Tom discuss how Kamala’s candidacy pits the Trump supporter’s idea of “American identity” with the reality of racial diversity in contemporary America. They also talk about how Biden and Kamala presented themselves during their debut and what they could have done better to deliver their message across more effectively. This is going to be an interesting election year that will once more put into the spotlight the difficult questions that Americans would rather dodge. This debut is a start.



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Truth And The Potemkin Village21 Aug 202000:44:51

A “Potemkin village” signifies any deceptive or false construct, conjured often by cruel regimes, to deceive both those within the land and those peering in from outside. Scarily familiar? We may be experiencing this in America right now, especially with the way truth is being purchased. In this episode, Bill Stierle and Tom dive deep into the stark similarities between how we are doing now and the Potemkin village. They then talk further about how the media is creating a Potemkin village for Donald Trump on a daily basis, especially now with the pandemic.



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Truth And Police Perspective: The Aurora, Colorado Racial Profiling Incident18 Aug 202000:32:45

From the police’s perspective, police rules, protocols and procedures are there so that the need for safety and protection of police officers and the need to respect the rights of the community are both ensured. What happens when there is a clash between the supposed need for safety and protection and the right to freedom and presumption of innocence? Bill Stierle and Tom take the recent incident of racial profiling in Aurora, Colorado as an example of how tricky this question can become. Up to what point should rules and procedures be followed strictly? Does the need for safety and protection justify the clear violation of the apprehended persons’ rights? What changes can be done to train police officers to respond to these situations better? These are difficult but necessary questions to tackle as America’s police find itself once more in the spotlight.



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Truth And The Road To Tyranny Part 214 Aug 202000:45:40

When the government starts to pit freedom and security at each other as if they’re incompatible, you could easily be on the road to tyranny. Bill Stierle and Tom follow up on last episode’s conversation about tyranny and professional ethics, focusing on the issues surrounding Bill Barr’s appearance in front of the House Judiciary Committee to face questions on the Trump administration’s use of force to disperse protests. How do Barr and the Trump administration use sound bites to mislead the public from the real issue? How can such misdirection be counteracted? These are important things that Americans need to understand if they are to stay free of tyrannical rule.



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Truth And The Road To Tyranny11 Aug 202000:33:01

Would you know it if you were headed down the road to tyranny? If we take a look the many examples in the 20th century, then the answer would probably be no. As a matter of fact, people under tyranny rarely remember the last time they took a meaningful vote before they were taken over by it. Bill Stierle and Tom share their thoughts on the book, On Tyranny by Timothy Snyder and how it relates to recent events in America. Do the American people truly understand tyranny? Are they unwittingly clearing the path for it to dominate? Are they already under some form of it? You be the judge.



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Truth, Expertise And The Tenets Of Trust07 Aug 202000:46:54

One of the most insidious things people can do with power is the ability to use “expert” authority to sway the masses to their version of the truth. This is certainly the case with the viral video of doctors in lab coats talking about Coronavirus and making claims that there is a cure for it and that there is no need to wear masks – contrary to what the Centers for Disease Control and Prevention and other experts are saying. The video quickly became viral hours after release and Donald Trump even shared several versions of it on Twitter. The video was taken down from every major platform for spreading misinformation – to the consternation of some people, specifically Trump’s hardline supporters. Why were these “experts’” opinions squashed? Why was their “expertise” repressed? Bill Stierle and Tom anchor this episode’s discussion on this burning issue.



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Getting More Truth By Being Specific04 Aug 202000:31:59

As you may have known by now, there are so many ways that truth can be purchased in our daily lives. Most especially by people in power positions, the truth can easily be made to work for what they need and want others to believe. In this episode, Bill Stierle and Tom talk about how that is being done in Portland, Oregon. They also tap into the role of the media and even the President in creating fear, in being reactive rather than proactive. Standing out from this discussion is the importance of making truth in honesty range by making it specific. Bill and Tom dive in further and explain why this is so.


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Purchasing Truth Through Conspiracy Theories31 Jul 202000:56:14

There seems to be a lot of conspiracy theories being propagated. They strive to uncover the “truth” behind some of the biggest news stories, from the JFK assassination and the moon landing to supposed UFO sightings and COVID-19. On today’s podcast, Bill Stierle and Tom take a closer look at some of the most popular conspiracy theories in circulation and discuss how conspiracy theories are a way to indoctrinate people and to purchase truth away from them. Open up your mind, get out of your bubble, and get in touch with the real truth behind these theories as you join Bill and Tom in this episode.



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Beliefs, Masks, And Education: How We Purchase Truth From Ourselves28 Jul 202000:34:35

Little do we realize it, but our beliefs have the power to purchase truth from us. No matter what others say, if we are already bought into what we believe, it can be very difficult to see anything else. In this episode, Bill Stierle and Tom talk about how our beliefs shape the truth, especially in the context of the current situation of our children’s education. The on-going talks of school reopening have undeniably brought to the surface differing views about wearing masks, social distancing, and overall safety in this COVID-19 world. Join Bill and Tom as they reflect on the many implications of this situation, reminding us of understanding how our rights should never be at the expense of others.



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The Long Arm of The Law: Lessons from the Expert in Avoiding Accountability22 Feb 202200:34:09

Most of us want to win and get all the things we want. We want to be able to say what we want to say. But what happens when your opinion steps on another person’s beliefs? What happens if you don't look at it as an opportunity to step up and into integrity but as an opportunity to win? Listen in as Bill Stierle and Tom discuss what happens to society when money evades accountability.


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Truth And Mask Wearing: The Need For Safety Versus The Need For Freedom And Choice24 Jul 202000:45:01

In our quest to find the truth, we also have to recognize that our brain purchases truth away from us by saying things that are not aligned with the truth but are in alignment with the stability and the certainty that a belief provides. This is very much evident in the rip-roaring dialogue about wearing masks amid the COVID-19 pandemic. On today’s show, Bill Stierle and Tom tackle the controversy and the difficulties around mask-wearing and society’s tension going on around this. Is mask-wearing impeding on people’s need for freedom and choice, or is it appropriate? If you’re still divided on this issue, you might want to listen to this discussion.



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How The Biden Campaign Can Use Trump’s Taxes To Reveal Truth21 Jul 202000:30:26

What does Donald Trump’s Supreme Court defeat over the issue of his tax returns mean for justice, fairness, and integrity in America? Bill Stierle and Tom give their take on whether the president can use the immunity card to continue evading the subpoenas from the House of Representatives and the Southern District of New York. They also discuss the possible avenues through which Joe Biden’s camp can benefit from this situation. As the nation prepares to decide whether to give him a second term or not, Trump is once more put into the spotlight. Why does he evade the subpoenas? Does he have anything to hide? The truth is yet to come out, but Bill and Tom believe that it eventually will.



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The Value Of Bad News In Purchasing Truth17 Jul 202000:31:33

We have reached a point where bad news has become a tool for people in power to distract us from the truly important things. We have seen this constantly in play with President Donald Trump, who seems to be living from the traction of bad news. In this episode, Bill Stierle and Tom dive deep into truth and the value of bad news. They discuss the issue involving the president and NASCAR and what it says about loyalty, truth, getting away with fake news, and marketing and advertising. Why does it seem like the president is aligning himself with the wrong side of history? Why is bad news amplified? How do we keep ourselves sane amidst all of this? Bill and Tom answer these questions and provide great insights that will help us rethink how truth is purchased through bad news.



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Truth And Time14 Jul 202000:22:43

When it comes to finding out the truth, one has to have the willingness and the time to research to find out where an issue sits. On today’s podcast, Bill Stierle and Tom talk about truth and time. It’s become increasingly shocking how a lot of people are forming biases without checking on the source of information. Bill and Tom observe how people don’t seem to want to do that much work to determine or care as much about finding out if something is really true because it takes time to confirm. Tune in to this episode to learn the importance of verifying the truth so you can do a better job of getting out of some of the beliefs that are locking you down.



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Truth, The Sound Bite, And The Overton Window10 Jul 202000:41:29

We live within a society that is highly polarized in most political issues. Straddling this left-right dichotomy is the Overton window, which represents the range of policies that are acceptable to the mainstream population at a given time. But what happens when you’ve got marketing people in the office? You might see sound bite marketing being used to pull the center of the Overton window towards their side of the spectrum. In this follow-up to the previous episode on sound bites, Bill Stierle and Tom discuss some of the ways that Donald Trump and other politicians are steering policy into a direction that favors their interests. Touching on some prominent polarizing issues such as the Louisiana abortion debate, COVID-19, and mail-in voting, Bill and Tom dissect the administration’s tactics in manipulating the truth to make extreme policies seem normal.



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Truth And “Only The Sound Bite Counts”07 Jul 202000:31:18

It’s one thing to campaign for office using sound bites and quite another to engage in sound bite governance. Yet that seems to be a normal thing that some of our leaders do, and the conservative media is helping them get these sound bites across. The sound bite gives these politicians a message that is very easy to promote and readily reinforces the bias and loyalty of their supporters. Whether it’s Donald Trump and his “Kung Flu” label, or Louie Gohmert politicizing the Justice Department, or Rudy Giuliani accusing the Black Lives Matter movement of wanting to steal your houses, the people who use these catchphrases care less about the truth than they do about rallying the support of their mob. Join Bill Stierle and Tom as they expound more on this topic in this conversation.



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Truth And The Trump Tulsa Rally03 Jul 202000:35:51

Contrary to Donald Trump’s grand expectations for the Tulsa Rally, the event turned out to be a dud. From the 1 million RSVPs Trump claimed to have received for the event, just under 6,200 people turned up in this highly-marketed mass gathering at the Bank of Oklahoma Center. What will this imply for Trump’s popularity narrative and his presidential campaign as a whole? How will this affect Trump’s image of strength and popularity among his supporters? Bill Stierle and Tom talk at length about how this flop has affected Trump’s marketing campaign and what Joe Biden’s camp can do to capitalize on it. Listen as they analyze Trump’s camp’s attempts to repurchase the truth to their advantage and how these will ultimately fail to prevent the truth from seeing the light of day.



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Truth And Healing30 Jun 202000:22:51

Human beings transfer trauma. When violence takes place, it moves down the line until someone decides that they’re not passing it down. This transfer of trauma is generational, and we’re only just beginning to see its effects. This explains why the death of George Floyd sparked so many protests and looting. On today’s show, Bill Stierle and Tom shine a light on this transfer of trauma and how we can stop it and start moving along the path of truth, healing, and restoration.


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Fighting The Police: Politics, Truth And The Fight-Flight-Freeze Response Of The Brain26 Jun 202000:39:23

In today’s society, there is so much happening almost every week involving the police. Bill Stierle and Tom find it relevant to address these issues, such as the recent incident in Atlanta with Rayshard Brooks being killed by a police officer. The now-fired Atlanta officer has been charged with felony murder, but people can’t help but feel sad, helpless, and disheartened. Could the situation have been better handled without causing the damage? Had Rayshard Brooks accepted the arrest, would he be alive today? These are some of the questions Bill and Tom try to answer as they dive into the politics, the fight-flight-freeze response of the brain, and the transfer of trauma in these cases.


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Truth And The Police: Crime Prevention, Overpolicing And The “Defund The Police” Slogan23 Jun 202000:30:11

What does the “Defund the police” slogan mean? That depends on whom you ask, with the most extreme people advocating for the literal abolition of police departments in cities around the country. Bill Stierle and Tom move away from this extreme towards a more sensible interpretation centered on resource allocation and community support. In many ways, the police are forced to do many things that are not in their area of expertise because of a crime prevention policy that puts too much emphasis on punitive solutions – a fact that has recently come to the fore with incidents of disproportional response and excessive use of force. Bill and Tom believe that this tendency towards overzealous policing can be eliminated by allocating more resources to community-based interventions for crime prevention. Join in as they unravel the complexities one of the most challenging and multifaceted issues in politics – truth and the police.


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Differentiating Interpretation From Fact: Unpacking A Viral Vaccine Meme15 Feb 202200:37:59

A picture is worth a thousand words or, in this case, a thousand interpretations. Recently, a viral Facebook meme illustrating vaccine requirements for employees made its round on the internet. For today's episode, Bill Stierle and Tom share their two cents on the matter. They unpack the messaging behind the post and discuss how and why such varying and divisive opinions came up from a single image. Join them for an insightful conversation on interpretation versus fact and freedom and independence versus consideration for others.


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Truth And Communication Traps19 Jun 202000:48:08

One of the main reasons why Donald Trump gets to purchase the truth from the people is because of the failure of journalists to have a productive and meaningful discourse with him every time he goes to the podium. A lot of times, they walk straight into communication traps that get in the way of the truth. It takes certain skills to be able to communicate effectively with the president – skills which the journalists at the Press Corps do not seem to possess. Bill Stierle and Tom take on the most common traps that journalists fall into when trying to get the truth out of the president, the press secretary or anyone from the administration. Join in this in-depth discussion and listen as they suggest some ways journalists can get around these traps and really get to the truth.


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Truth And The Media Photo Op16 Jun 202000:25:50

Donald Trump’s now-viral Bible-holding photo is generally deemed as an extremely offensive political stunt, but there was nothing new about it. Whether from the perspective of the Christian community or the leaders whose careers were being hijacked by their mere presence in the photo, the stunt was a classic case of Trump borrowing respect and credibility from others to justify something he is about to do. Bill Stierle and Tom analyze Donald Trump’s photo op in front of St. John’s Episcopal Church in Washington, DC with a Bible in his hand. The church was damaged when a fire broke out as protests against racism and police brutality raged in the city and across the nation. Bill and Tom talk about how Trump used the photo op as an opportunity to gain respect and credibility as he makes controversial moves around the issue of protest dispersal.


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Truth, Racism, Violence And Looting12 Jun 202000:55:28

In the protests and riots resulting from the death of George Floyd at the hands of a police officer, people are fighting against a systemic lack of empathy. The violence brought about by this lack of empathy, even among the most common of people, is terrifying, and is why the people are furious. Bill Stierle and Tom dive into the lack of empathy in the world right now, and its violent consequences. Truth is ultimately obscured by lack of empathy. Tune in to this important discussion.

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Truth And Brand America Part 209 Jun 202000:29:52

Branding plays a huge part in how truth is perceived and purchased. In Brand America, the way truth is distributed is dependent on loud, attention-grabbing, clickbait headlines that ultimately warp the information contained within. Bill Stierle and Tom continue their deep dive into truth in Brand America. They go into social media—the internet as a whole, for that matter—and its importance in the way truth circulates and is consumed.


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The Truth and Brand America – Part 105 Jun 202000:31:04

Now, more than ever, Brand America should be built around respectful communication based on information and facts, instead of the name-calling and vicious labeling that dominates the political sphere nowadays. Nowhere is this respectful communication to be found in Ann Coulter’s Twitter rants in response to Donald Trump’s Memorial Day weekend tweet calling for Alabama voters to support Tommy Tuberville instead of Jeff Sessions. She might be on point, but her vicious language certainly does not help her message. In this episode, Bill Stierle and Tom dissect Ann’s name-calling and explain why this kind of communication does more harm than good to the Republican brand and the American brand, for that matter. There is a need to restore Brand America, and a lot of that should come from having civil conversations and respectful communication.



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Purchasing Truth In The Time Of Trump And Hydroxychloroquine02 Jun 202000:25:11

As the President of the United States of America, Donald Trump wields a lot of power, and with that power, he has hijacked truth and the use of language. With his touting of hydroxychloroquine as some sort of miracle drug to fight COVID-19, President Trump has set a potentially lethal precedent when it comes to pursuing truth. Bill Stierle and Tom discuss the repercussions of President Donald Trump’s statement on hydroxychloroquine on the truth of the COVID-19 pandemic. The power to arbitrate and declare truths on a stage as public as the President’s is a great responsibility so it is essential for the people to remain vigilant and watchful.



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Truth And The Political Mind29 May 202000:40:31

As the presidential election is fast approaching, many of the more conscientious Republicans are jumping on the Lincoln Project bandwagon. The project aims to convince voters that Donald Trump does not represent the Republican vision for the country. However, as Bill Stierle and Tom point out how their messaging may not be very effective in swaying the most loyal of Trump’s followers. In fact, some of it may just feed into Trump’s campaign narrative and strengthen the confirmation bias of the loyalists. Bill and Tom see the need for the Lincoln Project to utilize a strategy of empathy and contrast to get past the barriers in the loyalist mind, unleash the truth, and let the political mind do its work of making a difference.


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Fighting The Virus Of Language With The Truth26 May 202000:22:24

How language is used affects the ways people can perceive and purchase truth. Of course, all people use language to meet their own needs and ends, but sometimes, the way they use language belies malice that attacks truth. Bill Stierle and Tom investigate how language is used as a virus by people in power in a way that attacks truth. If you’re interested in the ways people in power deploy language, then Bill and Tom’s conversation is definitely for you.



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Truth Versus Capitalism Versus Health22 May 202000:36:20

In the time of COVID-19, every decision made in the public sphere will have consequences on the state of public health. For every business reopening, there will be repercussions, both financial and medical, as people begin to reintegrate into the outside world and possible liabilities increase. Bill Stierle and Tom chat about the state of public health in COVID-19 as driven by the capitalist system. Together, Bill and Tom process some of the decisions of public servants that will surely have an effect on public health. Don’t miss this essential discussion.



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Carrying The Truth As A Public Servant19 May 202000:50:35

As citizens, we have our own sets of expectations for public servants, and what they should do, what they should give the people. One of the critical expectations shared by many—if not all—is a deference to the truth grounded in the position of authority and access granted to public servants. Bill Stierle and Tom sit down to talk about the complicated relationship between public servants and the truth. Just like most things, this truth—or at least shards or versions of the truth—is part of a larger narrative that these public servants embody. Bill and Tom’s lively discussion about the nature of truth in the field of public service will surely have you rethinking the words that escape our leaders’ lips, so don’t miss it.

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Spreading Like Wildfire: Fighting Misinformation with Empathy08 Feb 202200:29:37

How do you communicate with someone who has different views from you? How do you find empathy and wade through those difficult conversations? In any business, misinformation is a make-or-break thing. Most believe that, “The customer is always right,” but does that mean that the customer's truth supersedes reality? In this episode, Bill Stierle and Tom share their insights on the spread of misinformation across different industries, especially in politics. Listen in as Bill and Tom tackle what has become of our beliefs and how to cultivate empathy and compassion amidst skepticism.


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Truth And The Emotion Of Shock – Don’t Take The Bait15 May 202000:27:32

A lot of Americans were overwhelmed with the emotion of shock when Donald Trump suggested injecting disinfectant to protect the body from coronavirus. Though a striking example, it is not the first time the president used shock, albeit unwittingly, at the podium. Bill Stierle and Tom encourage us not to take the bait. The president floats marketing ideas, even though those ideas may not necessarily be the truth. So hijacked are the Americans’ emotions that Bill and Tom see a future wherein the next president will be faced with the challenge of regaining trust in the office as a public servant.


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Truth And The Purpose Of A Flip Flop12 May 202000:27:51

We recently see President Donald Trump vacillate on the issue of whether the states should open up their economies as the nation continues to fight against the coronavirus pandemic. A flip flop is not a politician’s best friend as it can cause constituents to question their integrity. Yet the president seems to be doing it now as he tries to take total authority at first and then avoids accountability the next day. Was the recent controversial flip flop intentional or not? If so, what was the purpose behind it? Bill Stierle and Tom attempt to answer these questions and arrive at the conclusion that the flip flop is just another marketing strategy designed to meet Trump’s need for acknowledgment. The show must go on, apparently, and the flip flop is just there to make sure the viewers stay on after the commercial break.


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Building Certainty And Trust Through Impactful Journalism08 May 202000:50:07

Information is much sought in times like the coronavirus pandemic to have them come to terms with the truth of the situation. Impactful journalism means being able to draw useful information from people like Donald Trump and Mike Pence as opposed to just allowing them to project themselves in a self-serving monologue. It means depriving them of their pet talking points and cutting to the chase. That is, being in control of the show, interview, or press conference and making the truth come out. Bill Stierle and Tom encourage journalists to develop these skills to change the nature of their engagements with the country’s top politicians and be able to give the people the certainty and trust that they need to feel in this situation.


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