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Ever wonder why some PR pitches get immediate attention while others languish in crowded inboxes? The secret might be in how you're using—or misusing—research data.

Nathan Richter of Wakefield Research pulls back the curtain on the powerful relationship between public relations and data research, revealing how these disciplines must work in concert rather than as separate functions. With experience on both sides of the equation, Richter speaks directly to the challenges PR professionals face when trying to make their stories stand out.

The conversation tackles a widespread problem in communications: the tendency to equate complexity with sophistication when presenting research. As Richter explains, "Many PR people, when they have data in hand, tend to be extremely excited and eager to publicize it... unfortunately, many equate complexity with sophistication or quality. Nothing could be further from the truth." In an environment where journalists face a barrage of pitches daily, clarity and credibility become your most valuable currency.

Perhaps most valuable is Richter's breakdown of the "broken process" most organizations use to develop research for public consumption. Rather than the common approach of brainstorming questions without clear intention, he advocates for a hypothesis-driven methodology that starts with desired outcomes. This approach triangulates what brands want to communicate, what media wants to hear, and what can actually be discovered through research—creating stories that truly resonate.

For PR professionals looking to elevate their media relations through research, this conversation offers practical guidance on building credibility, avoiding common pitfalls, and developing partnerships with research specialists who understand the unique demands of earned media. Whether you're pitching complex healthcare data or consumer trends, the principles remain the same: simplify, clarify, and validate your story with data that journalists can trust.

Take your PR strategy to the next level by understanding how research can transform from merely supporting content to becoming your strongest competitive advantage in a crowded media landscape.

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What happens when the most powerful marketing tool—customer testimonials—is restricted by privacy laws and personal boundaries? Robin Malone, CEO of RJ Communications, pulls back the curtain and shares with host Peter Woolfolk the unique challenges healthcare brands face when trying to showcase real patient stories.

With nearly three decades of experience in healthcare communications, Malone reveals how she's mastered the delicate art of building "trust bridges" between healthcare providers and potential patient advocates. "This can't be transactional," Malone emphasizes. "You have to build the kind of trust that takes time." Her approach focuses on finding what she calls the "loud voices in the room"—those patients already enthusiastic about sharing their experiences—rather than trying to convince reluctant individuals.

The conversation explores the regulatory maze created by HIPAA laws that protect patient privacy while creating significant hurdles for marketers. Malone walks us through the multi-layered permission process required before a PR professional can even contact a potential patient advocate. She shares a fascinating case study where her team successfully reframed a pharmaceutical campaign to focus on patients' lives rather than their medical conditions, creating powerful advocacy without compromising privacy.

For healthcare communicators, marketers, and PR professionals working in regulated industries, this episode offers invaluable insights into building authentic advocacy programs that respect both legal boundaries and personal comfort levels. Malone's hard-earned wisdom demonstrates that the most compelling healthcare stories come from advocates who genuinely want to share—never from those who've been persuaded against their better judgment.

Have you encountered similar challenges in your industry? We'd love to hear your experiences with navigating regulatory hurdles while trying to showcase authentic customer stories.

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Navigating today's communications job market requires strategy, preparation, and insider knowledge. PR recruitment expert Brooke Kruger joins host Peter Woolfolk to pull back the curtain on what makes candidates stand out in a fiercely competitive landscape.

From her unique vantage point as founder and CEO of KC Partners, Kruger reveals the dramatic shift in the communications hiring landscape since 2020. What began as an unprecedented boom through mid-2022 transformed into a challenging market with more candidates competing for fewer positions. Now showing signs of recovery, Kruger offers a roadmap for professionals seeking to advance their careers despite these challenges.

The conversation explores why seemingly minor details can determine which candidate receives an offer when several qualified applicants reach final rounds. From thorough interview preparation and thoughtful follow-up to properly briefing references, Kruger highlights the critical steps many candidates overlook. She also addresses the significant return-to-office trend, with approximately 95% of current searches requiring 3-4 days of in-person work weekly.

Both host Peter Woolfolk and Kruger share how their early political campaign experiences provided exceptional training for communications careers. The pressure-cooker environment of campaigns teaches problem-solving, adaptability, and meticulous attention to detail – skills that transfer perfectly to PR roles. They discuss how continuous learning remains essential in a rapidly evolving field, particularly regarding emerging technologies like AI that complement (rather than replace) human communication expertise.

Whether you're seeking to hire top communications talent or position yourself as a standout candidate, this episode delivers actionable insights from someone who's been successfully matching the right people with the right opportunities for over 18 years. Listen, share with colleagues, and leave a review if you find these insights valuable for navigating your communications career journey.

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• NOTE: Due to a temporary technical problem the podcast was recorded via conference call then edited with Audacity.

Media monitoring is an ongoing service that public relations professionals often need to demonstrate effectiveness of project outreach, penetration, etc. Brian Council, President of Metro Monitor in Birmingham, AL outlines  their extensive network available to collect primarily broadcast data nationwide for clients. However, they also have the capacity to monitor 40,000 online news sources and huge amounts of blogs and social media.  How do they differ/compare to digital monitoring sites?  Brian confidently articulates the benefits of Media Monitor services to their wide range of clients across the nation.

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Public Affairs Officers are the PR professionals in the government and the military.  Samuel House served in both. Listen as he explains his duties while in the military and federal government. Very interesting is the compressed training he received in the military to learned the public relations functions in a limited time.  His travels in foreign nations help him prepare for later experiences. He also explains how he reached his differing audiences depending on his location and projects.  Considering a career as a Public Affairs Officer?  This episode is for you.

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No doubt many of you have seen press secretaries for the president, state elected officials,  mayors holding TV press conferences.  Once that job ends these same former press secretaries are now communications vice presidents at colleges major corporations, the heads of PR firms and other major organizations.  You have your degree in communications, how can you get one of those high powered jobs?  Answer:  Working  in a political campaign or for elected officials office can be a major launching pad to get you there. I know...I worked for the president of the United States.  Listen as Janelle Gutherie, Communications Director, Building Industry Association of Washington, provides an exceptional overview of what she learned and how that helped her add major horsepower to her advancing her career.
Political experience in PR is hard to beat.  Listen. Learn. Get Promoted!!!

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Listen to this description of how Native American Randy'L Teton, Public Affairs Manager for Idaho's Shoshone-Bannock Tribe describes her climb to success in the PR world and how she has worked to help non-Native Americans remove their long held misunderstandings of Native American culture and life style.  She mentions how more of her tribal high school girls need exposure and opportunities to intern in public relations organizations.
She helps listeners understand how much Native Americans really live and the massive economic contributions they make to their area.

Trash your errant preconceived thoughts about Native Americans and get a much better appreciation for them from Randy'L's discussion on this episode.

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Is your lack of public speaking skills holding back your public relations career?
Afraid to speak at meeting and conferences?  Want to develop into a confident public speaker?   Consider this: "a lackluster speaker can make a solid product or proposal seem less than enticing, while a polished speaker can add allure to an otherwise mediocre proposition."

This podcast episode is for you. Learn how to develop great speaking skills, boost your confidence and leadership skills.  Janna Landry offers listeners practical guidance to becoming a solid public speaker.  Public speaking is expected of leaders. 
This will be the best 25 minutes you can invest in your professional growth.  Download and listen...TODAY!!!!
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Go to:   Burelles.com/PublicRelationsReviewPodcast

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Public relations skills have a long reach. Anna Ehrgott, Communications Director, explains how her PR experiences helped advance the goals and outreach of the Mississippi Arts Commission.  This is an opportunity for PR professionals and newbies to understand how your skills have useful application in other areas.  Anna discusses her collaborations with other entities around the state and how these relationships increased the visibility and patronage for the arts in Mississippi.

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Having been around since 1888 Burrelles certainly has experience reaching, monitoring and measuring media placements to determine the effectiveness of its efforts.  Tressa Robbins, VP of Customer Onboarding, provides an overview of how the company helps customers achieve their individual goals from their investment with Burrelles.  She outlines how they keep their 860,000 global media list up to date.  She talks about the various platforms and technology employed to monitor the results of tis outreach.  And she addresses just how they measure for results.  If you ever needed a solid reason to consider media outreach, monitoring and measurements then this is the episode you need to hear.

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PR professional Cindy Miller,  Cindy Miller Public Relations, Boise, Idaho, explains how her efforts for clients in the food & agriculture industry helps provide great information to the public about the importance of this industry to our health and national economy.  She also helps farmers/ranchers communicate with the public and talks about misinformation spreading about the food industry.  This Boise, Idaho firm is focused on insuring the public receives solid information on the work of this important group.  Listen. Learn. Share.

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Former TV news journalist Lezli Luneckas-Broomhall, Luneckas Consulting in Cedar Rapids, Iowa, who transitioned into public relations, used her combined skills to help defeat legislation in Iowa that would have had a very negative impact on the general public healthcare mistakes.  Listen as she outlines her team's strategy that generated ample public resistance to a bill that would have limited financial recovery that hospitals /doctors would pay for medical mistakes.  How did they find former patients to speak about the difficulties the suffered from malpractice.  How did she construct her successful campaign.   Listen. Learn. Share.  Lezli can be contacted at:  IowaPRandMarketing.com

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Jodi Amendola, CEO--Amendola Communications, provide a vivid overview of how she succeeded in helping healthcare technology firms benefit from professional PR expertise.
The Amendola firm has won numerous awards for exceptional work to elevate the clients technology benefits and benefits to much better healthcare delivery.  In PR healthcare arena?  You should NOT MISS this episode from a multi-award winning CEO.

Enjoy the episode?  Leave a review & follow us.   Thank you.

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The media landscape has fundamentally transformed, leaving brands struggling to navigate an increasingly fragmented ecosystem. But according to Michael Kempner, CEO of Mike WorldWide, this transformation presents unprecedented opportunities for those who understand how to leverage today's digital environment.

Kempner, speaking with host Peter Woolfolk, reveals how successful PR strategies have evolved from broad-brush approaches to precision-targeted, audience-centric campaigns. "Today you can design media strategies that are very audience-centric," Kempner explains, noting that younger generations have almost entirely abandoned traditional news sources like newspapers. Instead, they curate personalized news environments through digital channels, newsletters, and social platforms.

This shift demands a complete rethinking of media strategy. Rather than focusing solely on prestigious publications, brands must understand their audience's entire "media lifecycle" – what they consume when waking up, during commutes, at work, and before bed. Kempner calls this "the new top tier," emphasizing that cable news might reach only 1-2 million viewers while digital platforms collectively reach tens of millions.

Perhaps most revolutionary is how AI and predictive analytics have transformed campaign planning and measurement. These tools now enable unprecedented precision in targeting specific journalists, predicting content virality, and demonstrating clear ROI. "If we increase brand love for your service or product by 2%, I can tell you how many more cases of beer you're going to sell," Kempner notes, highlighting how PR can finally prove its value alongside other marketing disciplines.

For PR professionals seeking to remain relevant and effective, embracing these data-driven, audience-centric approaches isn't optional – it's essential. The future belongs to those who can integrate earned, owned and paid media strategies with precision measurement to deliver genuine business results in our increasingly complex digital ecosystem.

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Pitching your story to  TV journalists requires skill and understanding. Not understanding the correct process can be very disappointing--particularly for your clients.  Harriet  Wallace, one of Nashville's seasoned TV reporters, provides detailed guidance to successfully placing a story with your local TV reporter.  PR people need to research reporter's story history and learn exactly what a reporter needs to hear and receive from you to move forward.  Listen and hear the mistakes unprepared PR people make that causes their pitch to fail.  You will gain useful knowledge from the episode to improve your pitch!!

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It's true! Forbes Magazine says that more than 62% of Americans own pets and brand managers are taking notice.  Jane Harrell, President of Cause Digital Marketing, helps you understand why major brand such as Travelers Insurance, Subaru, Toyota and other major organizations use pets and other domesticated animals in marketing campaigns.
Pets help develop emotional connections with people and it pays off.   Listen to this compelling episode to better understand why many more brands are using pets in their campaigns.

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On their website The Ehrhardt Group (TEG) makes it very clear they know the Gulf South:
"When it comes to the people in the Gulf South we understand how they make decisions and what compels them to takes action."  Marc Ehrhardt, President, TEG, and a life-long resident of the area  decided to drill down to get more details about residents of the Gulf South.  This detailed research is so informative they can accurately guide current and new clients to successful outcomes and they also share it with area news organizations, elected officials and more.  Current and new businesses come to TEG when they want to expand or launch new business because they know what it takes to get off to a GREAT start.  Guess work is NOT an option. Listen to this episode to better understand how you can successfully benefit from audience data.

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Having problems pitching your story to the media?  How can you develop solid relationships with members of the media?  Ed Zitron, CEO of EZ-PR offers his observations and years of experience as guidance to improve in both areas.
Listen as he offers solid information you can use NOW to improve your success rate!!
Share this information with your colleagues!!

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Who knew?  Changes in the "Influencer" landscape could well determine which influencer you decide to hire.  Are you up to speed on the differences and benefits between "Nano," "Micro," and "Macro" influencers?  If not, don't sign any checks until you hear these well-grounded predictions from Lauren McNutt, senior Director, Word-of Mouth Marketing at Empower Media Marketing in Cincinnati, OH.    Variety may well have its benefits.
Lauren articulates why one influencer may be better suited for your client/product than another....and the potential impact on your checkbook.
This episode is well worth your 25 minute investment.  Implementing some of this wisdom could very well add some luster to your star.

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Misinformation is an unwanted and serious problem in today's world of communications.
Fear not. Helpful guidance is just a 25 minute listen away. Lauren Lawson-Zilai, Senior Director of Public Relations for Goodwill Industries International has has stood toe-to-toe with this beast and back them down with some serious strategies and tactics mitigate her organization's problem. She offers details on the platforms, services and other tactics she and her team used to back this beast down.  Lauren's expertise is further validated with her service on the national PRSA's "Votes4Everyone" Committee to combat fake news and misinformation.  If misinformation is a problem facing you...take serious notes and turn this problem around!

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The pandemic opened the door to massive opportunities to pitch video media tours. Are you up to speed on producing "successful" video media tours. How do you plan? What is a successful pitch?  What advance preparation is needed?   This and much more is available as you listen to Douglas Simon, D S Simon Media,  provide guidance for successful virtual video media tours preparation and production.  With years of experience Simon helps you avoid costly mistakes.  In addition, you can download a FREE copy of his "25 Tips For Satellite Media Tour Success" using the link below.
Listen...Learn...Prosper!

Booklet Link:   https://www.dssimon.com/satellite-media-tours/

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If you continue to repeat diversity outreach efforts the same way with little to no results perhaps its time to change.  Jalana Torres outlines several methods to increase recruitment of people of color into public relations.  Currently, 90% of public relations jobs are held by caucasians. African Americans hold 8.3%, Hispanics hold 5.7% and Asian American only have 2.6% of the jobs. With the complexion & population of America trending towards people of color so are the markets that will need to be penetrated--successfully.  In addition to population increases comes the multimillion dollar increase in buying power.  Diversity holds the answer to key to market penetration success as this trend continues upward.
Listen. Learn. Prosper!

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Are you prepared to successfully penetrate the U.S. Hispanic market?   The $1.5 trillion Hispanic market is the largest ethnic market in the U.S...and growing. More than one of every six Americans is Hispanic. It is the second-fastest growing minority market in the U.S., rising by 212 percent, or $500 billion, since 2000. Anthony Veliz, president IZO (ee-zo) Marketing & Public Relations, provides listeners with his expert advice and understanding of the many nuances needed to be successful marketing to this population.  What are the cultural variables you need to be aware of?   Listen to our guest from Portland, Oregan  to get information you can use....TODAY!!!

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Public Relations in philanthropy is an intriguing topic.  How does a public relations person develop a message for the variety of people and organizations capable making donations to worthy non-profit groups across the nation.   Anita Ford Saunders, AFS Communications, Hartford, CT, provides guidance of how to approach potential givers.  While it is not difficult it does require a tactful, focused message and delivery.  Listen, learn and share!!

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Are you ready for the technological revolution reshaping public relations in 2025? The landscape is transforming at breakneck speed, and those who adapt will thrive while others struggle to remain relevant.

Sally Falkow, a social media strategist with over 30 years of experience, talks with host Peter Woolfolk as she pulls back the curtain on five critical trends every PR professional must master. With her deep expertise in digital PR and technology, Sally provides actionable insights that cut through the noise and highlight what truly matters.

Gone are the days of broad-stroke messaging. Today's successful PR demands precision audience research using sophisticated tools that identify micro-segments within your target demographics. Sally reveals how platforms like SparkToro enable unprecedented depth of audience understanding, allowing for hyper-targeted communication strategies that genuinely resonate.

The conversation explores how authentic storytelling continues to be the backbone of effective PR, but with crucial modern twists. "If a brand tells me they're the best thing since sliced bread, well of course they would," Sally notes, explaining why personal narratives and multimedia approaches have become essential for building trust in an increasingly skeptical world.

Perhaps most provocatively, Sally challenges common fears about AI replacing PR jobs with a powerful insight: "AI won't take your job - but the PR person who really knows how to use AI will." She breaks down practical applications for artificial intelligence in PR work, from content creation to sentiment analysis, while emphasizing the continued importance of human expertise.

The discussion also tackles the evolution of online visibility strategies as Google transforms from a search engine to an "answer engine," and why measurement analytics can no longer be optional for PR professionals seeking C-suite respect.

Whether you're a seasoned PR veteran or just starting your career, this episode provides the strategic framework needed to navigate the rapidly changing technological landscape of public relations. Listen now to ensure your PR approach remains cutting-edge in 2025 and beyond.

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Student members of the University of Nebraska/Omaha won a record 17 public relations awards at the 2020 Nebraska Public Relations Society  of America's Paper Anvil Awards event.  Three of the winning awards competed against professional firms.  They also won the "Best of Show" award in the Student Division.  Eleven of their awards received "Awards of Excellence."  Listen to hear these students, and their instructor, explain their road to public relations success.  Look out world, here they come!!

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The international pandemic has upset how PR people usually pitch the media. Listen to how pros Kristine Maloney and Cristal Steuer of TVP Communications successfully navigated the multiple hurtles caused by the pandemic.  Hear about the numerous requirements reporters had to accept a pitch: early mornings, etc.
They also talk about identifying trends, national news, political events, science events as opportunities to pitch clients to the media.
Listen, take notes and make your media pitches stronger.

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Law enforcement around the nation have public relations programs.  This podcast interviewed Flathead County Montana Undersheriff Wayne DuBois about their 4 1/2 day Public & Media Relations training session.  Wayne outlines why this program is held, how it benefits his Montana County and the overall benefits to his community.
Listen to this very informative program which is useful for many other law enforcement agencies across the country.

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Orla Clancy, founder &  editor-in-chief provides an update on the status of her recently launched Strategic Magazine, an international digital publication for communications professionals around the globe. Her primary readers are in the United States, Ireland and the United Kingdom.  The balance is spread among other nations worldwide.  This magazine is visually compelling and offers solid information on a range of topics for communications professionals.  Orla also continues to solicit pitches from public relations professionals on a range of topics and issues.  The magazine can be found at:  https://www.strategicmagazines.com/ 
If you enjoy the podcast please leave a review.

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Listen as the communications director of the South Carolina Research Authority provides an overview of the strategies and tactics being used to raise the visibility of new technology  in South Carolina and steps to keep the stakeholders informed of the benefits.

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Expecting an important media interview soon?  PLEASE do NOT have that interview without some advanced training.  Listen to this episode as Dierdre Dickerson, former NISSAN senior PR executive and television news reporter provides an overview of how to successfully manage and handle a media interview.  How to prepare!  How to take charge!  How to respond to unexpected questions! Should I say "no comment?"

Having great interviews can work wonders for your career.  A poor interview can certainly cause you problems!  No need to be afraid of the media. Hear how to become sought after for interviews. As you advance in your career being able to successfully handle media interviews is expected...it's part of leadership.  Get on board now.  Listen and learn!!

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A public relations crisis can happen at anytime. Solid preparation is key to managing such a disaster.  Listen to learn how the McDonald's corporation implemented its crisis communications plan to avoid what could have been a national embarrassment when their former CEO was released--with a $40 million package-- for having internal relationship with a staff member.  But there was more.  A "whistle blower" let it be known that there were far more lustful activities going on than initially thought.  McDonald's had to approach the CEO a second time to recover their money and finally get this cleaned up.  Hear the tactics used to resolve the matter and avoiding a messy public struggle.  Having a strong pre & post crisis communications plan saved the day.  This is an episode you should NOT miss.

Listen & Learn.

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THE AUDIO FOR THIS PROGRAM  IS BELOW OUR NORMAL STANDARDS BECAUSE IT WAS RECORDED VIA TELEPHONE CONFERENCE CALL.
Being involved in managing media, events planning, meetings with senior officials, etc for a presidential campaign can do wonders for boosting public relations careers. You gain actual "hands-on" PR experience not offered in graduate school. You may often communicate with governors, mayors, other elected officials, university presidents and more. You learn how to multi-task with media, "roll outs," the importance of details for events planning in coordinations with advance teams and--perhaps--the Secret Service,, messaging and much more.  Listen as three public relations professional describe their range of experiences and how it prepared them to quickly advance to senior public relations positions at the conclusion of the campaign.

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Zal Sthalsmith, CEO of ApexDrop, founded his marketing firm with a  different approach. He wanted "truth" and 'trust" to be an essential "take away" for consumers following his influencers. ApexDrop influencers promote products they love. Hence, followers are impressed by the honesty and truthfulness of these influencers. True, mega influencers have boat loads of followers but do their followers experience the trust and truth radiating from the ApexDrop team.  Listen to how Zak examined the influence marketing and found his niche using influencers with ample followers and talking about things they love AND building communities that last.  Psst: they don't get paid for it.  Listed as he articulates how he manages this situation.

ApexDrop is a thriving company in Erie, PA.  Zak's success will inspire you to re-think your approach to projects.

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On-line reviews.  Most of us read them.  Some even write a few.  How can a PR firm  or any organization earn great reviews. Also important, how can  organizations go about correcting a negative review.  Even those that are particularly bad.  Erik Bernstein, president of the renown Bernstein Crisis Management firm offers proven guidance and information on how to successfully manage both scenarios.  Benefit from the wisdom of experienced professionals when it comes to managing on-line reviews.  The good, the bad and the awful.

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The power of promotional products extends far beyond simple brand recognition—they create lasting connections that transform awareness into loyalty. Amber Carter, CEO of Loudmouth Marketing, joins the Public Relations Review Podcast to unpack the strategic value of branded merchandise in today's competitive marketplace.

Drawing from decades of experience in sales and marketing, Carter articulates a crucial distinction: "Marketing is what you say about yourself. Branding is what others say when you're not in the room." This perspective shifts how we understand promotional products—not as mere logo-bearing trinkets but as powerful tools for creating meaningful brand experiences.

Through compelling case studies, Carter demonstrates how thoughtfully selected items can drive specific business outcomes. She shares how personalized snow globes recognized airport employees after a weather emergency, creating emotional connections that lasted long after the gift was presented. At trade shows, unique items like Bluetooth-enabled mugs generated significant leads by creating excitement that translated into business card exchanges. For retail establishments, branded merchandise can incentivize larger purchases, as demonstrated by a Louisiana restaurant that offers souvenir platters with large crawfish orders.

Carter also addresses practical concerns facing businesses implementing promotional strategies. For budget-conscious companies, she suggests measurement techniques like QR codes to track engagement and demonstrate ROI. For environmentally conscious organizations, she highlights the growing availability of sustainable and recyclable options. When delivery challenges threaten event timing, she emphasizes the importance of backup solutions to ensure brand moments aren't missed.

What truly distinguishes Carter's approach is her emphasis on solving customer problems rather than simply distributing branded items. Whether you're looking to enhance employee engagement, generate qualified leads, or encourage repeat business, the right promotional strategy can deliver measurable results while creating authentic brand connections that advertising alone cannot achieve.

Want to transform your brand's promotional strategy? Listen to this episode for actionable insights you can implement immediately, regardless of your industry or budget constraints.

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Justin Bannister, Associate Vice President at New Mexico State University, knew it was time for a change.  He explains how his department made the successful transition from traditional media outreach to digital platforms.  He talks enthusiastically about how he started with My Space years ago and now embraces Facebook, TicTok, Twitter, etc to present the university's multiple messages to its range of audiences.  He further articulates the many benefits gained from using digital platforms.  Listen now and benefit from Justin's experience.

If you enjoy the program leave a review.  Our podcast website is:  publicrelationsreviewpodcast.com

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Your organization--or you--experience a crisis on social media.  What do you do to salvage your reputation?  What corrective action do you take?  How can you monitor mentions of your organization on-line?  How could this have been prevented?   Erik Bernstein, President of Bernstein Crisis Management, an international crisis prevention team answers these and other questions to help you "save your bacon."  Are computer savvy millennials the right people to oversee social media crisis?  Listen to how this nationally recognized firm helps others recover from assaults on reputations!!! 

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Lonny Kocina, CEO of the Minnesota Media Relations Agency, launched his firm 30 years ago by only charging his clients for actual media interviews he secured. Now with a thriving firm he recently published "The CEO's Guide to Marketing" an Amazon 2017 best-seller and a 2018 Axiom Business Book Silver Award winner.  Listen as Lonny presents the SIX most important actions to implement to become successful with your marketing campaigns.

You will be surprised how these basic steps will elevate your marketing productions.

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Digital marketing expert Jill Kurtz, Kurtz Digital Strategy, provides a generous amount of solid guidance to help you make your on-line content much easier for search engines to find. Keyword trends are not always needed. How you can give search engine users just what they are looking for. Search engines search for the same words the users input to locate the information. Knowing your audience will help you include those important words.

You will not be disappointed with this interview.  Sit back. Take ample notes.  Enjoy your success!!

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Like other organizations in America the nationally renown St.Jude Children's Research Hospital had to hit the brakes to decide how to best develop its communications plan to provide useful information to its audiences. Being a research hospital that caters children their team decided upon a coloring book. With this book kids could color the images while the parents read to them a story about how they were being protected by the St. Jude staff.
So successful was the coloring book locally that it received coverage in USA TODAY.  That exposure was picked up by foreign news organizations. To ride this wave of exposure Marvin Stockwell, the St.Jude Director of Media Relations converted the book to a digital format AND had it translated into numerous foreign languages.  Families around the world downloaded the book and benefited from the generosity.  Listen to Marvin articulate this and more on his team's successful efforts.

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With minority populations expected to be the majority by 2050 how can public relations & marketing firms effectively penetrate, message and market to these groups and be accepted without making embarrassing cultural mistakes.  Representatives from the experienced Cultural Shift Team offer important tips and guidance on how to successfully engage minority and foreign born populations. Getting to know your audience is the most important first step.  Listen to how this firm successfully engaged minority groups from Chinese to Haitians to Vietnamese and others.

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Whether we know it or not many of us have been exposed to FALSE information. False information comes I several forms: mis-information. Dis-information and Mal-information. Michael Cherenson, Exec VP of Success Communications Group, addresses the forms of misinformation, the threat it imposes, its impact on our society and other important False Information matters. What impact does it have?  How can you detect FAKE, disinformation?  Why is it harmful?  Listen to this very insightful overview of FALSE information and its impact on our society.

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Gayle Falkenthal, Noted San Diego PR pro, offers expert guidance for producing an effective virtual press conference. She also cautions you to examine closely if you actually need to have one. Gayle takes you through the preparation needed to have a successful outcome, several platforms you can use and the need for speaker preparation/training.

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In our first Public Relations Review podcast international interview Orla Clancy, founder and editor of Strategic Communications magazine, gives listeners an understanding of why she launched this new magazine, the issues and the wide range of topics to be covered and the multiple PR audiences that can benefit from this publication.  On the call from Ireland she also lets listeners how to download a free sample edition of the magazine.  The official launch date is August 2020.  It will be available in the U.S., Ireland and in the United Kingdom. She will review suggested story ideas.  The direct download site information is given in the interview.

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I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!

Solo-or individual-public relations practitioners have a 12-year old national organization standing ready to offer the support needed by a one-person operation. "Solo PR Pro"  provides the tools, education, advocacy and community resources to help communications consultants succeed and grow. Solo PR Pro president Karen Swim provides an overview of the many services available from this 7000+ member group with members across the nation. Solo practitioners the assistance you need is ready to help you.

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Join us as we delve into the evolving world of public relations and discover how integrating traditional strategies with modern digital tools can lead to powerful PR outcomes. In our latest episode, Mike Falkow, the CEO of Meritus Media, shares his expertise with host Peter Woolfolk on how to find this balance in the fast-paced digital landscape. 

This conversation highlights the enduring relevance of old-school PR while embracing the vast possibilities presented by technology. We explore the importance of branding and how organizations can build trust with audiences in a crowded market. Mike emphasizes the need to understand audience sentiment using analytics tools to tailor messaging effectively. 

As we navigate through shifting landscapes, we also dive into the modern PR playbook that includes creating thought leadership content and utilizing platforms like LinkedIn and WordPress to maximize reach. Listen in for practical examples of how organizations can leverage digital platforms to establish their identity while maintaining genuine relationships with their audience. 

Furthermore, we discuss the critical role of crisis management and the necessity of having built relationships with media professionals to ensure accurate representation during tough times. This episode will equip you with the insights you need to modernize your PR approach effectively, combining the best of both worlds.

Don’t miss out! Tune in, subscribe, and join the conversation to stay updated on the latest PR strategies. Your feedback matters—share your thoughts with us by leaving a review!

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Josh Ritchie, co-founder of Column Five Media, outlines the important steps needed to include "Empathy" in your marketing programs. He says it is important to ENGAGE your audience, not sell to them to be successful. It's about helping your audience solve their problems.
NOTE: Josh was on "lock down" in Costa Mesa, CA and on his mobile phone--thus the static in this interview.

Public Relation Review info on YouTube:  https://www.youtube.com/watch?v=nV71euL8Y-c

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Cathy Hackl is a globally recognized augmented reality, virtual reality and spatial computing thought leader. She’s been named one of the top 10 Tech Voices on Linkedin for two years in a row, the highest honor on the platform.  Listen as she outlines how this technology is now and will continue to impact public relations in the future.She provides details of how this fascinating technology is serving organizations now and will continue to help the PR craft now and down the road.  DO NOT get left behind. COMING: Once it is published she will return to discuss her book The Augmented Workforce: How AI, AR, and 5G Will Impact Every Dollar You Make.   Call your colleagues. This is an episode they need to hear.
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https://www.youtube.com/watch?v=nV71euL8Y-c

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Dennis Lindahl, Dakota Strategic Communications, has a thriving public relations business in North Dakota. This scenario was set in motion because his wide range of advertising, legislative, sales and PR experience had him well prepared to successfully manage the diversity of services his clients required. With clients in unmanned aerial systems, technology camps, energy development, legislative agent, wind energy and much more Dennis could hit the ground running because of his range of experiences.  Listen to his fascinating description of his background and how it prepared him to succeed. Add to his accomplishments--he also hosts a weekly morning show on KTGO radio.

An overview of this podcast at: https://www.youtube.com/watch?v=nV71euL8Y-c
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