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Explore every episode of the podcast PT Pintcast - Physical Therapy

Dive into the complete episode list for PT Pintcast - Physical Therapy. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
Play Offense: Stop Waiting to Be Picked as a PT09 Jan 202600:58:52

This episode hits hard on mindset, marketing, and meaning. Jimmy and Rebekah unpack:

  • Why playing defense is holding PTs back
  • The “mud pie” problem in PT communication
  • What attention has to do with value
  • The real job of consultants
  • Why innovators must lead — and not wait to be discovered

Whether you're a PT, clinic owner, or someone ready to go on offense in 2026, this one's a must-listen.

SPONSORS:

Pre-Roll:

Brooks IHL — Level up your clinical game: https://brooksihl.org

Mid-Roll + PSA:

Empower EMR — The EMR PTs actually asked for: https://empoweremr.com

Team Gleason PSA — Supporting people with ALS.

Pre-Parting Shot:

U.S. Physical Therapy — Build your career with USPH: https://usph.com

“PT Lite,” Gym Models, and Why Clinics Should Upsell Smarter08 Jan 202601:06:40

???? Physical therapy clinics don’t need another EMR — they need a new business model. In this episode, TONY, DAVE and JIMMY unpack the “PT Lite” model, how insurance can be your Costco hot dog, and why premium upsells aren’t dirty — they’re how you grow.

???? Whether you're a clinic owner, staff PT, or rehab entrepreneur, this conversation shows you how to repackage your value, attract better-fit clients, and build something scalable.

⏱️ CHAPTERS / TIMESTAMPS:

00:00 - Intro

02:13 - How "PT Lite" unlocks new patients

09:22 - The barrier to short visits: PT psychology

13:40 - Using ChatGPT as a triage funnel

17:55 - Smart marketing with AI tools

21:45 - Insurance as a loss-leader: like Costco’s hot dog

25:30 - Upselling ethically in physical therapy

28:20 - The Gold’s Gym clinic model

33:40 - Pricing mindset: why PTs undercharge

39:00 - The gym-to-premium pipeline strategy

Craig Lindell: Building Prehab Guys Without Selling Your Soul07 Jan 202600:50:15

Craig Lindell, co-founder of Prehab Guys, joins Jimmy to break down how one of the most recognizable brands in PT actually got built — and the hard lessons learned along the way.

???? In this episode:

  • How Prehab Guys started (and nearly ended)
  • Building content that scales while keeping your values
  • Why brand clarity beats being “every PT for every patient”
  • How to niche down without feeling limited
  • Craig’s endurance mindset and what PTs can learn from Ironman training
???? Resources & Links

Choose Your Hard: The Mindset Shift Every PT Clinic Needs06 Jan 202601:04:39

???? In this episode of PT Pintcast, Jimmy McKay sits down with Tony Maritato for a no-BS breakdown of what’s broken in physical therapy — from EMR burnout and Medicare cuts to flexible scheduling, patient engagement, and why PT clinics should think more like golf courses.

This conversation is a must-watch for:

✅ Physical therapists

✅ Clinic owners

✅ Healthcare entrepreneurs

✅ Anyone ready to “choose their hard” and rethink how we deliver value in 2026.

Whether you're tired of CPT code chaos or just want a better way to run your practice, you're in the right place.

???? CHAPTERS (click to skip):

00:00 - Cold Open & Welcome

02:45 - Why Your EMR is Killing You

08:30 - CPT Code Crystal Ball (Satire Ad Read)

13:45 - What Golf Teaches Us About Scheduling

20:01 - PT Tee Time: Flex Pricing & Creative Booking

29:50 - Medicare Reimbursement & Inflation Math

35:12 - Why Advocacy is a Losing Game

44:00 - Choose Your Hard: Exit or Evolve?

50:33 - Final Rants: Adam Meakins, Mel Robbins & The Business of Business

Clinic Marketing in 2026: What Works, What’s Dead, and What to Start Doing Now06 Jan 202600:54:53

Welcome to the new weekly series Marketing Doesn’t Work! — where marketing myths go to die and healthcare strategies get real. In this kickoff episode, host Jimmy McKay sits down with marketing pro Andrea Cheney to answer the question on every clinic owner’s mind:

What should we start, stop, and continue in 2026?

You’ll hear:

  • ???? Why newsletters are usually garbage (and how to fix them)
  • ???? Planning your year: proactive vs. reactive
  • ❌ The death of Canva-text testimonial dumps
  • ✅ The real ROI of Facebook ads for workshops
  • ???? “Keep It or Dump It” speed round: clinic blogs, email blasts, exercise reels & more

Plus: A listener question on converting social views to actual appointments.

???? Follow for weekly episodes that make you rethink what “marketing” even means in healthcare.

Tuition, Burnout, and Board Failures: Inside the DPT Crisis05 Jan 202600:40:01

Dr. Steve Karas — PT, educator, researcher, and data-driven advocate for change in DPT education.

In this episode:

  • Why tuition has skyrocketed — but outcomes haven’t
  • The quiet epidemic of PT school dropouts
  • How pass rate declines may signal deeper systemic cracks
  • Are hybrid programs innovating… or racing to the bottom?
  • What faculty, admissions teams, and CAPTE need to re-evaluate now

Steve’s message is clear:

Stop setting students up to survive school. Start setting them up to succeed in life.

Sponsor Shoutouts

  • ????️ Pre-Roll: U.S. Physical Therapy — Career growth without burnout: usph.com
  • ???? Mid-Roll: Empower EMR — Time-saving documentation that works for you: empoweremr.com
  • ???? Pre-Parting Shot: Brooks IHL — Turn clinicians into leaders: brooksihl.org
The Stretch Lab Mirror Test: Are We Any Better?04 Jan 202600:07:15

This solo episode digs into a simple but uncomfortable question:

If you criticize other healthcare providers for misleading claims…Have you checked your own website lately?

Jimmy breaks down the full “claim spectrum” from safe to dangerous, outlines why PTs often imply more than they say, and gives you 7 practical questions to audit your own messaging.

It’s not about lying.

It’s about expectations.

And the fact that marketing preloads belief before a patient even walks through the door.

???? Show Resources:

  • Free download: 7-Question Website Audit Checklist (coming soon)
  • Mentioned: Stretch Labs, LinkedIn PT threads, PT website language norms

00:00 – Intro: It’s not about Stretch Labs

00:20 – What this episode IS about: Your messaging

01:10 – The fair critique of assisted stretching

02:00 – Do PTs make similar promises?

02:30 – PTs don’t lie… but we do imply

03:15 – “Fix the root cause” vs “Eliminate pain”

04:05 – Green, Yellow, Red: Claim spectrum explained

05:10 – The 7-Question Website Audit

06:30 – Why expectations matter more than outcomes

07:20 – Stretch Studios aren’t evil — just better at messaging

07:50 – Closing thoughts & CTA

???? Sponsors:

???? Subscribe & Follow:

The $10,000 Evaluation: Why PTs Need to Think Bigger01 Jan 202600:56:43

Episode Summary: In this episode, Jimmy is joined by Tony Maritato and Dave Kittle to talk about how physical therapists can rethink pricing, marketing, and content creation. From charging what you’re worth to repackaging accountability, they break down tactical strategies clinic owners can use right now.

What You’ll Learn:

  • How to leverage content and podcasting like a pro
  • Why "selling sessions" is outdated (and what to do instead)
  • What PTs can learn from influencers, MRI clinics, and barbershops
  • How to avoid the insurance trap and build premium offerings

Guest Links:

  • Tony Maritato: https://www.youtube.com/c/MedicareBilling
  • Dave Kittle: https://www.youtube.com/@thedavekittleshow/featured

Sponsor Mentions:

  • Pre-Roll: Brooks IHL — https://www.brooksihl.org
  • Mid-Roll: Empower EMR — https://www.empoweremr.com
  • Pre-Parting Shot: US Physical Therapy — https://www.usph.com

PSA Feature:

  • Wounded Warrior Project — helping post-9/11 veterans and their families with rehab, mental health, and support

???? Subscribe: https://www.ptpintcast.com/

Why PT Keeps Talking — But Nothing Changes29 Dec 202501:01:54

Physical therapy doesn’t lack ideas — it lacks follow-through.

In this episode, Jimmy McKay and Rebekah Griffith unpack why PT conferences, committees, and leadership spaces often feel repetitive and disconnected from real-world change. They explore how clearer communication, intentional content, and defined success metrics could radically improve engagement across the profession.

Topics Covered
  • Why habits beat motivation
  • The danger of “safe rooms” where nothing leaves the room
  • Why you are the profession — not “they”
  • How chapters and sections could engage members year-round
  • Why studying success beats obsessing over failure
???? Sponsors???? Subscribe & Follow

???? https://www.ptpintcast.com

Why You’re Overpaying to Get Underpaid in PT23 Dec 202501:02:51

Are you stepping over dollars to pick up dimes? Jimmy and Tony get real about the trap so many physical therapists fall into — chasing insurance reimbursement while leaving more profitable (and sustainable) opportunities on the table.

???? What You'll Learn:

  • Why traditional reimbursement is broken — and what to do instead
  • How to use social media and media monetization to scale beyond the table
  • The mindset shift from practitioner to content-powered business owner
  • Real talk about fair pay, "quality care," and licensing fears
  • Why some PTs still push back against innovation

????️ This episode is fire for:

  • Cash-based PTs
  • Creators in healthcare
  • Anyone tired of billing gymnastics
  • Clinicians wanting to scale without burning out

???? TIMESTAMPS: 00:00 – Intro + stepping over dollars 03:15 – The $250 mistake PTs keep making 06:40 – Slap in the face pricing: Why discounts kill value 09:02 – Who’s your dream patient (tail-wag test)? 13:22 – Peace Corps guilt + the fallacy of fairness 16:30 – Why insurance doesn’t care if you save costs 19:11 – Monetizing visits through media 23:00 – The “Free PT” Model 25:45 – Is it unethical to go all-in on content? 28:30 – The Mr. Beast effect in healthcare 33:10 – The future of PT: Twitch, media, and real reach

AI Literacy, Hybrid Care & the Future of PT23 Dec 202500:26:55

Dr. Hoda Salsabili — founder of HemScap, creator of Pivotal PT, and professor focused on integrating AI into physical therapy education.

In this episode:

  • What AI literacy actually means for PTs and students
  • How Hoda built a clinical-grade AI platform for remote monitoring and documentation
  • Where AI fits into simulation-based education and hybrid care
  • Why she believes AI will never replace PTs — but it will eliminate low-value care

Guest Links:

Sponsor Shoutouts:

  • ????️ Pre-Roll: US Physical Therapy — Learn how to grow without selling out: usph.com/partnerships
  • ???? Mid-Roll: Brooks IHL — Turn good clinicians into great ones: brooksihl.org
  • ???? Pre-Parting Shot: Empower EMR — AI-enhanced workflows that give you your time back: empoweremr.com

???? Subscribe & Follow:

Why Your PT Marketing Isn’t Working (And What to Fix)22 Dec 202501:03:47

In this episode, Jimmy talks with fractional healthcare marketing strategist Andrea Tager about why most physical therapy and healthcare content completely misses its mark. You’ll learn how to craft messaging that resonates with the right person (hint: it’s often not the patient), why demographics don’t work in isolation, and what to do when your clinic’s “reach” isn’t converting to results.

Topics Covered:

  • Why visibility ≠ success
  • The danger of targeting “everyone”
  • How to develop clear psychographic profiles
  • Creating emotionally relevant content in healthcare
  • Examples of content that converts (and doesn’t)

Guest: Andrea Tager

???? LinkedIn: https://www.linkedin.com/in/andreatager/

Sponsor Shoutouts:

  • ????️ Brooks IHL – Ready to level up clinically? World-class residencies, fellowships, and CE. ???? brooksihl.org
  • ????️ Empower EMR – Built by PTs, for PTs. Faster notes. Better flow. ???? empoweremr.com
  • ????️ US Physical Therapy (USPH) – Build your future in PT with mentorship and growth tracks. ???? usph.com

PSA:

Support kids through Go Baby Go and their ride-on mobility projects → Learn More

Clinic Ownership Without Starting from Scratch: Matt Fain's First 90 Days22 Dec 202500:49:54

In This Episode:

  • Matt's path from employee to clinic owner
  • Creating cash-pay offers without alienating insurance patients
  • Using school outreach and combines to drive youth athlete business
  • How a “third place” clinic model beats traditional marketing
  • Building a team your community trusts — and clinicians want to join
  • The mindset (and coaching) that made ownership feel possible

Sponsored By:

  • ???? Pre-Roll: U.S. Physical Therapy – Practice partnerships for forward-thinking PTs
  • ???? Mid-Roll: Empower EMR – Streamlined documentation that just works
  • ???? Pre-Parting Shot: Brooks IHL – World-class clinical education + mentorship

The PT Funnel Is Broken: Why Patients Don’t Start19 Dec 202501:04:15

Clinic owners and physical therapists — this one’s a wake-up call. Jimmy dives into why 76% of referrals never start PT care and how friction at every stage of the funnel — forms, phone tag, poor UX — drives patients away. You’ll also hear how concierge PT is changing expectations, why Netflix would never make you fax, and the real fixes every clinic can implement to stop the bleeding.

What You’ll Learn:

  • Where patients are dropping off — and why
  • Why your intake form is probably working against you
  • How self-referral is flipping traditional marketing
  • Concierge PT pricing and perception shifts
  • Fixes that scale without hurting patient trust

Sponsors:

PSA: Go Baby Go → Support mobility for kids: [Link Placeholder]

Subscribe & Follow:

Apple → https://apple.co/3IP8U0O

Spotify → https://open.spotify.com/show/3LmMUT64yrUc2iGo9Emafc

Website → https://www.ptpintcast.com/

Danny Matta: The One KPI That Predicts Your Clinic’s Future18 Dec 202500:58:07

Why are PTs so bad at keeping patients long-term? And why do most clinic owners burn out before they break through? Dr. Danny Matta returns to the show with real talk for rehab entrepreneurs who want more than just insurance-based care.

In this no-fluff conversation, Danny breaks down:

  • The #1 KPI every clinic owner should obsess over
  • Why most PTs sabotage evaluations without realizing it
  • How to shift from reactive rehab to proactive, lifestyle-based care
  • His honest story of scaling too fast — and almost losing it all
  • The power of asking patients what they really want next

This is for any PT who’s burned out, scaling up, or ready to stop making the same mistakes.

⏱️ Timestamps / YouTube Chapters

00:00 – Intro

02:13 – How Danny found purpose again after burnout

06:51 – Why most PTs suck at evaluating patients

12:34 – Lifetime patient value: what most clinics miss

17:02 – The ONE KPI to track: continuity percentage

22:45 – Scaling too fast: how Danny almost lost his clinic

28:19 – Selling wellness, performance, and lifestyle services

35:10 – How to market to returning patients

41:25 – Burnout reset routines

47:00 – Legacy advice + “Climb the right mountain”

54:00 – Parting Shot: Your perfect week starts with this

???? Guest Links + Resources
  • ???? Danny Matta’s Book: “Fuck Insurance”
  • ???? PT Biz Accelerator
  • ???? Danny Matta on YouTube
The Revenue Model PT Clinics Are Missing: Live Selling + Trust17 Dec 202501:02:07

Live selling. Retail revenue. Trust-based care delivery. In this episode of PT Breakfast Club, Jimmy, Dave, and Tony explain how PTs can tap into rising demand for elder care and retail-style revenue streams. Learn how to position your clinic as a trusted resource—not just for therapy, but for products, caregivers, and lifestyle support.

What You’ll Learn

  • How to generate $5K in 3 days using value-stacked offers
  • Why PT clinics should sell like optometrists and bike shops
  • The “unlicensed companion” model that’s disrupting elder care
  • Drop-shipping and affiliate sales: passive income from trust
  • How to create real value outside the insurance model

Hosts

???? Jimmy McKay – PT Pintcast

???? Dave Kittle – The Dave Kittle Show

???? Tony Maritato – MedicareBilling

Marketing Doesn’t Work — Unless You Do THIS!16 Dec 202500:59:46

Episode Title: Marketing Doesn’t Work! (Until You Understand the Customer Journey)

Series: PT Pintcast

Guest: Andrea Tager, Fractional Marketing Leader | LinkedIn: linkedin.com/in/andreatagercheney

Host: Jimmy McKay | ptpintcast.com

What You’ll Learn:
  • Why marketing fails when it doesn’t match real buyer behavior
  • The problem with “patchwork” branding
  • Why Apple’s marketing works and yours doesn’t (yet)
  • How to fix mushy positioning statements
  • The power of speaking directly to your ideal audience
  • Why motion ≠ progress

[00:00:00] Why “Marketing Doesn’t Work” (and who this is for)

[00:04:12] Sales process vs. the real customer journey

[00:08:33] Invisible decision-making: Reddit, Yelp, and 3am Google

[00:12:10] Random acts of marketing = random results

[00:16:40] Tactics vs. Strategy: The content trap

[00:23:18] What branding really means (and what it doesn’t)

[00:29:10] Patchwork marketing gets patchwork results

[00:36:05] Apple’s Mac vs. PC ads: A lesson in clarity

[00:42:55] Messaging mistakes clinics make

[00:49:00] Game time: Mushy or Mighty (live feedback)

[00:54:00] Andrea’s parting advice for clinic owners

[00:57:00] What’s next on PT Pintcast

Notable Quotes:“You’re not Apple. Yet.”“Marketing without strategy is just expensive noise.”“You’re not pizza — you don’t need to please everyone.”“Motion without direction is just a monkey humping a football.”
How a Radio DJ Became the Voice of Physical Therapy15 Dec 202500:58:08

???? Throwback episode! This conversation with Jimmy McKay, PT, DPT was originally recorded in 2022, and we’re bringing it back as part of our 10-year anniversary celebration of the Everything PT Podcast.

In this classic interview, Jimmy — the creator and host of PT Pintcast — takes us behind the scenes of his unique path from radio DJ to physical therapist, and how he used communication, content, and a pint of beer to create one of the most influential brands in physical therapy.

???? What you’ll learn:

  • How Jimmy transitioned from rock radio to PT school
  • The origin story of PT Pintcast
  • Why communication matters more than credentials in PT
  • How podcasting can grow your career, clinic, or impact
  • What to do with imposter syndrome (hint: keep going)

Booked Solid, Broke Anyway: Why Your PT Clinic Needs Leverage11 Dec 202501:02:04

In this episode of PT Breakfast Club, the team gets into the weeds of modern clinic operations — from pricing dilemmas and payer limitations to creative ways to scale without hiring. Topics range from Medicare regulations and concierge models to hilarious but real tactics like dry needling for dogs and influencer-style job posts.

Topics include:

  • The truth behind “booked but broke” clinics
  • Growing revenue with leverage (not headcount)
  • What PTs need to understand about their contract with insurance
  • How to ethically add premium services in a Medicare model
  • Memberships, marketing hacks, and maximizing each patient hour
  • Parody, content creation, and why your funniest idea might be your best ad

Featured Segments:

  • Mailbag: “Why am I busy but still broke?”
  • “Martha” and Medicare: The ethics of add-on fees
  • Marketing that doesn’t feel like marketing
  • Creative ways PTs are monetizing beyond the clinic

Mentioned in this episode:

  • Dry Needling for Dogs™ (it’s fake… or is it?)
  • RTM, telehealth, and weekend visit pricing
  • LinkedIn as a job-market weapon
  • Chronic Pain Candles (yes, again)

Treating the Complex, the Undiagnosed, and the Misunderstood in PT11 Dec 202500:45:57

Pelvic health physical therapist Faith Stokes brings the ???? in this candid conversation on treating the misunderstood — from Hard Flaccid Syndrome to trauma-informed care. She shares her unique journey from reptile medicine to healthcare, her CSM 2025 talk, and how she handles the hard cases with heart and humility.

In this episode:

  • Her journey from snake handler to pelvic health PT
  • What PTs need to understand about Hard Flaccid Syndrome
  • Why mentorship isn’t always formal
  • Clinical reasoning when you don’t have all the answers
  • Using compassion when the textbooks fail
  • How to grow as a communicator, even when you miss the mark

Featured at CSM 2025:

???? “It’s Not That Hard: Clinical Reasoning in the Management of Hard Flaccid Syndrome”

Treating Parkinson’s Without a Cert: What Every Outpatient PT Needs to Know10 Dec 202500:28:33

Guest: Phil McKelvy, DPT

Topics: Parkinson’s care without neuro certs, RTM implementation, digital health, and balancing clinical work with creative PT projects.

What you’ll learn:

  • Why intensity matters more than certifications in Parkinson’s care
  • Free tools to treat movement disorders without overwhelming your practice
  • The truth about RTM: what it is, how to do it, and why it’s here to stay
  • How to think differently about burnout, energy, and filling your cup in PT
  • Why APTA isn’t just about CEUs — it’s about connection

Resources Mentioned:

Phil’s Contact:

  • PhilMcKelvy@gmail.com
  • LinkedIn: Philip McKelvey
  • Instagram: @philmckelvey.dpt
How to Make Physical Therapy Irresistible Again09 Dec 202501:06:21

This episode dives into the collision of physical therapy, content strategy, and the booming wellness economy. Jimmy and Dave discuss:

  • Why most PT associations are too slow to act
  • How red light therapy, cold plunges, and saunas are shifting public perception
  • What PT clinics can learn from gyms, influencers, and high-ticket brands
  • The 3-circle model for non-dues revenue and media expansion
  • Why cash-based clinics win the speed game
  • How Gen Z is shaping the new “maximalist” health economy

???? Resources Mentioned:

???? Subscribe, share, and leave a review to support the show.



Hiring PTs With Heart: Why Storytelling Beats Job Boards05 Dec 202501:06:33

What if you never had to "recruit" again? In this episode of PT Pintcast, Will Humphreys shares how physical therapy clinic owners can build teams through connection, vision, and emotion — not just job postings. You’ll learn how to write job ads that feel like love letters, how to use intentional friction to filter out bad fits, and why creating safety is your most powerful leadership tool.

About the Guest:

Will Humphreys is a PT, entrepreneur, author, and founder of Freedom Through Profits, where he helps practice owners grow profitable businesses they love. He previously built and exited a successful clinic group and now teaches others how to scale with systems, purpose, and heart.

Will's Ultimate PT OT SLP Summit: https://www.summit.virtualrockstar.com/

What You’ll Learn:

  • Why hiring isn’t a numbers game — it’s a connection game
  • The neuroscience of storytelling in business
  • How to lead with authenticity and build loyalty
  • Tools to create an emotional brand that stands out in PT

Links + Mentions:

???? Will Humphreys on YouTube: https://www.youtube.com/@willhumphreys

???? Reach out to Will: https://freedomthroughprofits.com

???? More from PT Pintcast: https://www.ptpintcast.com

???? Get Will’s Free Hiring Email Template: https://freedomthroughprofits.com/hiring-letter

???? Book Mention: Start With Why by Simon Sinek

CordiCluck™ & the CEU Combine: Why PT Orgs Should Think Like Red Bull04 Dec 202501:01:32

Today’s PT Breakfast Club serves up fake ads and real strategy.

From a podcast started with $80 and a mic in a PT school bedroom — we now outrank million-dollar marketing departments. Why? Consistency. Vision. Showing up.

In this episode:

  • ???? How to rethink continuing ed as a Combine model
  • ???? Why your CEU program should just partner with MedBridge
  • ???? Red Bull isn’t an energy drink brand — and neither are you
  • ???? The McDonald's SMS review tactic that clinics should steal
  • ???? Fake ads with real lessons — CordyCluck™ & CPTGPT™

This one hits hard, gets weird, and ends on a chicken.

Return on Impact: Why PTs Need to Think Bigger04 Dec 202500:31:32

This episode goes deep with Logan from Blue Rose Physical Therapy and Blue Rose Running on why ROI should stand for Return on Impact, not investment.

We break down the truth about running injuries, the psychology behind pain, and why trust is the #1 clinical skill PT school barely teaches.

Plus — our segment “Run It or Rethink It,” where we tackle stretching, shoe mileage, gait analysis, and more.

The Free MBA for Physical Therapists03 Dec 202500:33:26

PTs talk about business education like it’s Bigfoot — everyone says it exists, nobody has actually seen it. So Jimmy McKay and David Fathalikhani decided to stop waiting for someone else to build it.

In this episode, they break down the creation of the first crowd-sourced, free MBA-style curriculum for physical therapists, launching January 1, 2026.

You’ll hear:

  • How one LinkedIn post attracted dozens of volunteer instructors
  • Why PTs struggle with business (fear, uncertainty, no roadmap)
  • How the year-long curriculum is structured (monthly themes + weekly micro-lessons)
  • Why finance, operations, leadership, culture, law, and real estate must be part of PT education
  • What PTs can finally learn that DPT programs never had time to teach
  • How the entire project stays free and open to the profession

Whether you’re launching a cash practice, growing a clinic, or just want to understand the business of healthcare, this is the foundation for everything that comes next.

How Physical Therapists Are Monetizing Credibility Without Selling Out02 Dec 202501:00:05

Jimmy, Tony, and Dave dive into the real business of being a creator in healthcare. From product video rates to licensing fees, unfiltered insight flows in this wide-ranging conversation built to empower clinicians to price fairly, think like entrepreneurs, and show up with confidence.

???? Topics Covered:

  • How Tony Maritato monetizes product videos ethically
  • Pricing structures: "good, fast, cheap — pick two"
  • The psychology of perceived value in clinical and content work
  • Live selling, platform reach, and licensing rights
  • Building systems to automate brand outreach replies
  • Why PTs are primed to succeed in the creator economy
  • Real examples from their own businesses and side hustles

????️ Hosts & Guests:

???? Subscribe & Follow

Healthcare Shouldn’t Be Boring: A Tangent with The ED DPT02 Dec 202500:56:29

This was supposed to be PT Book Club.

Instead, Jimmy and The ED DPT rebuilt healthcare from scratch.

In this episode:

  • Why adult hospitals feel terrible
  • Why kids’ hospitals feel amazing
  • How Man Cave Health gets thousands of men screened
  • The power of designing for humans, not checklists
  • Why PT events need new names (no more “conclaves”)
  • The case for Mega Tickets
  • Communicating your value without feeling gross

One of the best tangent episodes we’ve ever had.

????️ Guest: Rebekah Griffith, The ED DPT

https://theeddpt.com/

Messaging, Wellness & PT’s Trillion-Dollar Opportunity01 Dec 202500:22:53

The “Best Fake PT on LinkedIn” is back.

Hunter McWhorter joins us to talk messaging, longevity, branding, wellness, collaboration, and why PTs are standing in front of a trillion-dollar wave without a surfboard.

You’ll hear:

• Why gyms are quietly eating PT’s lunch

• What Farmer’s Dog can teach PTs about messaging

• Why clear communication = survival in 2026

• Why PT desperately needs more outsiders

• Supplements, stigma & hot takes

• Collaboration > competition

Plus:

Sponsor shoutouts from Brooks IHL (Residencies/Fellowships) and Empower EMR, and a PSA for Team Gleason.

Share with a colleague who needs better messaging in their life.

What 15 Trips Taught Me About Global Health26 Nov 202500:43:46

Guest: Jason Craig

Organization: Global Community Health Volunteers

Jason shares his 15-year journey running interdisciplinary global health trips for physical therapy, pre-med, and nursing students. From the first trip to Costa Rica shot on a camcorder, to this year's 26-student PT cohort in Guatemala, this episode is about impact, storytelling, and what it really means to serve communities abroad — and why students (and donors) keep coming back.

Topics Covered:

  • The birth of Global Community Health Volunteers
  • How service trips are structured and funded
  • Advice for students who want to go
  • Fundraising lessons learned (ditch the bake sales)
  • Why content matters — and how to tell stories that stick

Support the Mission:

→ Donate via Zeffy (no fees)

→ Follow Jason Craig for updates and stories

→ Reach out if your organization wants to get involved

Subscribe to PT Pintcast:

Apple | Spotify | YouTube

PT’s Existential Crisis: What Now?25 Nov 202500:59:15

Episode Summary:

The physical therapy profession is facing a perfect storm: DOE loan limitations, rising automation, and an identity vacuum. In this episode, Jimmy McKay and guests pull no punches, calling out broken models and offering an inspired, action-oriented vision for creators, clinicians, and associations alike.

Whether you’re running a clinic, building a brand, or looking for more meaning — this is your reminder: you are not just a biller. You are a builder.

Takeaways:

  • Loan caps ≠ death sentence. They might be the wakeup call PT needed.
  • Creators are businesses now — and therapists can be both.
  • Why risk reversal and "results in advance" is the most powerful offer you can make.
  • How to build a $12K content machine in a single day.
  • “People don’t buy because they’re afraid to fail again.” How to flip that.

Shoutouts:

Will Boyd, Dana, David Rouen, Drew (the A+ shooter ????), and every creator thinking bigger than a 9-5.

The PT’s Financial Playbook: Protect Your Income, Time & Future22 Nov 202501:04:43

If you’ve ever wondered whether you’re making the right financial moves as a clinician, this episode is your playbook.

Will Butler, PT turned financial advisor, breaks down the real-world money lessons every therapist wishes they learned in school—from disability insurance to income protection to keeping more of the money you work hard to earn.

Will’s mission is simple: help clinicians build financial confidence so they can build better careers and better lives.

In this episode, we cover:

  • How football shaped Will’s approach to financial planning
  • What every clinician must know about disability insurance
  • Key financial tools that protect your income and reduce stress
  • Why financial literacy matters for every adult (and especially PTs)

Why this conversation matters:

You can replace a job. You can replace money.

You can’t replace time.

Smart financial decisions buy back your freedom.

Follow:

  • @disappointingaffirmations — Dave Tarnowski’s satirical mental-health insights

Deep Dive:

  • Graham Stephan’s YouTube channel for approachable personal finance content
“When you engage a professional, respond to the professional—even if you’re uncomfortable with the feedback you might receive.” — Will Butler
Useful > Difficult: Building a PT Brand That Actually Connects21 Nov 202500:57:32

Guest:

Tony Maritato – PT, creator, educator, and YouTube host of Learn Medicare Billing

In This Episode:

  • Tony and Jimmy break down the real reasons PT content flops (and how to fix it).
  • Why creating content that’s useful always wins over “content that’s hard to make.”
  • How one YouTube video brought in 11,000 views without paid promotion.
  • Why PT student loans might need to be capped — and what that means for the profession.
  • The “Three Doors” strategy to turn strangers into patients, students, and superfans.

Links & Resources:

Connect With Us:

What’s a PT Worth? Value, Cost, and Why Most Get It Wrong19 Nov 202500:59:28

Today’s episode digs into a huge question for PTs and healthcare entrepreneurs: What’s your value compared to the alternatives? Whether it’s AI tools, YouTube videos, massage, or urgent care — patients are making decisions before they ever call you. Jimmy McKay is joined by PT powerhouses Tony Maritato and Dave Kittle for an honest, funny, and practical conversation about branding, pricing, value, and launching your business without overthinking.

Featured Guests:

Connect with PT Pintcast:

???? Website: https://www.ptpintcast.com/

???? Apple Podcasts: https://podcasts.apple.com/us/podcast/pt-pintcast-physical-therapy/id1000443325

???? Spotify: https://open.spotify.com/show/3LmMUT64yrUc2iGo9Emafc

???? YouTube: https://www.youtube.com/@PTPintcast

???? Instagram: https://www.instagram.com/ptpintcast

???? Twitter/X: https://x.com/PTPintcast

???? LinkedIn: https://www.linkedin.com/in/jimmy-mckay-pt-dpt-a4207659/

Live from PPS? Why Prompt's Move Signals the Future of PT Media13 Nov 202501:02:26

This week from the PT Breakfast Club, the crew breaks down what Prompt got right at PPS — and what the rest of the profession is still missing. From live streaming to message clarity, slippery UX, and how fuzzy slippers prove your EMR needs a rebuild.

Plus, why AI is already reshaping SEO and why PTs need to lean into being experts — not just practitioners.

Takeaways:

  • Why emotion beats credentials in PT marketing (and how to use both)
  • What Kelly Clarkson’s fuzzy slipper segment teaches us about frictionless UX
  • How to become "the lift chair guy" and why it matters
  • Why most EMRs are still built like it’s 2014
  • “Slippery” > Smart — The new bar for your PT clinic’s customer experience

The Content Director You Didn’t Know You Needed!11 Nov 202500:59:57

In this episode, the guys tackle the business side of physical therapy — what it really takes to build a content machine, how to handle patient pushback, and what role strategy plays in both marketing and patient communication. Plus, a real-world breakdown of a $350 cancellation fee situation that spirals into a full-on legal threat.

Topics Covered:

  • The “Ignite Lab” launch: what it is, who it’s for
  • How to price premium content services for PT orgs
  • When to say no to low-leverage clients
  • Should your practice have a no-show fee?
  • How to handle Google/Yelp threats without losing sleep
  • Strategic delegation vs. burnout from doing it all

Connect With Us:

Finding Your Voice: Leadership, Mentorship & the Power of Community with LAMP10 Nov 202500:50:57

Susan Lukens speaks with Katie about LAMP Leadership and the APTA's Academy of Leadership and Innovation.

You can learn more about this topics HERE:

https://www.aptaali.org/page/LAMPCertificatePrograms

https://www.aptaali.org/

The GLP-1 Opportunity: PT Marketing That Actually Converts07 Nov 202500:37:27

Episode Title: The GLP-1 Opportunity: PT Marketing That Actually Converts

Guests:

????️ Dave Kittle

????️ Tony Maritato

Topics Covered:

  • How GLP-1 meds are changing how patients think about healthcare
  • Why some PTs win on social and others fade out
  • The “voice vs. volume” debate in healthcare content
  • Cash-pay psychology and the importance of pricing for commitment
  • Using ChatGPT and copywriting tactics from Ogilvy & Hermozi

Raise Your Rates or Close Your Doors!06 Nov 202501:00:27

In this episode, we challenge the norms of physical therapy pricing, care delivery, and content creation. From charging what you're worth to turning every session into a piece of content, this is a masterclass in business for healthcare providers. If you’ve ever struggled with raising your rates, justifying your value, or leveraging media — this one is for you.

We dig into:

  • ???? The real reason you’re underpaid (hint: it’s not insurance)
  • ???? How to legally record patient sessions and monetize them long-term
  • ???? The psychology of pricing (and why 20% is too low to matter)
  • ???? How to set rates without guilt — and communicate them clearly
  • ????️ Why “medical necessity” might be holding your business back

???? Mic Drop Quote:

“I don’t know how to hit half a home run. Half a home run is a pop-out to second base.”

????‍⚕️ Perfect For:

  • Private practice owners
  • Physical therapists
  • Rehab clinicians
  • Healthcare entrepreneurs
  • Anyone tired of undercharging
David Fathalikhani: Live at APTA's Future of Rehab Therapy Summit05 Nov 202500:37:33

Jimmy McKay and Katie Sutton speak with David Fathalikhani, live from APTA's Future of Rehab Therapy Summit.

From Organic Wins to Paid Ads: Real Talk on PT Marketing That Converts31 Oct 202500:55:00

Physical therapists: tired of “spray and pray” marketing? In this episode, we break down real-world, trackable strategies for local clinic marketing — including a $3/day Facebook ad campaign that generated 3 million views and real patient leads. No fluff, no boosting — just data-backed, practical tips you can implement today.

???? Whether you're a clinic owner or a solo PT, this episode will help you understand:

  • How to transition from organic to paid content without losing your voice
  • What actually matters in local Facebook ads (hint: not fancy graphics)
  • How to measure ad performance without expensive tools
  • Why authenticity always wins in health content

6 PT Side Hustles That’ll Make You Money in 202630 Oct 202500:55:05

PTs — ready to make more money without burning out in the clinic?

In this week’s “Six Pack” episode, Jimmy and Tony drop the 6 best side hustles for physical therapists in 2026.

They break down what each hustle is, how to start it, how much it costs, and how much you can actually make:

  • ???? Teleconsulting + RTM (recurring online revenue)
  • ???? Corporate Mobility Partnerships (B2B contracts)
  • ????️‍♂️ Local Performance Pop-Ups (fun, profitable community events)
  • ⚡ Performance Coaching for High Performers (monthly retainers)

Whether you’re side-hustling for freedom or future-proofing your career, this episode gives you actionable ideas you can start this month.

???? The PT Breakfast Club is your weekly live show for business-savvy healthcare pros who want to build smarter clinics, stronger brands, and better lives.

PT Breakfast Club 10/2328 Oct 202500:53:32

PT Breakfast Club 10/23

PT Breakfast Club 10/2127 Oct 202501:01:26

PT Breakfast Club 10/21

Sanaz Holcomb and Shannon Simpson: Live at APTA's Future of Rehab Therapy Summit22 Oct 202500:33:34
Russ Burns: Live at APTA's Future of Rehab Therapy Summit22 Oct 202500:21:39
PT Breakfast Club 10/1620 Oct 202500:45:50

PT Breakfast Club 10/16

PT Breakfast Club 10/1417 Oct 202500:59:48

PT Breakfast Club 10/14

Angela Diaz: Live at APTA's Future of Rehab Therapy Summit15 Oct 202500:32:05
Steal This Strategy - The Athletic Club10 Oct 202500:40:57

Steal This Strategy - The Athletic Club

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