Explore every episode of the podcast Promo Perspectives by SAGE

Planning your 2027 advertising strategy? Now is the time to start.

In this episode of Promo Perspectives, host Nicole Cook sits down with John Griffin, Senior Account Advisor on the SAGE Supplier Sales team, to discuss why suppliers should begin planning their advertising well before the new media guide is released.

John shares how the SAGE Supplier Sales team works with suppliers to build customized advertising strategies based on business goals, budgets, product launches, and seasonal promotions, rather than taking a one-size-fits-all approach. They also discuss why premium placements fill quickly, how themed advertising opportunities can increase visibility, and why early planning leads to better long-term results.

Whether you're advertising with SAGE for the first time or looking to maximize your marketing investment, this episode offers valuable insights into making your advertising dollars work harder.

Learn more about advertising opportunities with SAGE by reaching out to your Supplier Account Advisor or visiting sageworld.com.

This episode is brought to you by Brighter Promotions 

What makes a great leader, and how do you become one?

In this episode of Promo Perspectives, host Nicole Cook is joined by Megan Dean (PPAI), Jill Begun (PPAI), and Halle Moore (BAYSTATE) to discuss the PPAI Leadership Development Conference (LDC), an event designed to help emerging leaders, young professionals, and regional volunteers develop the skills, confidence, and connections needed to grow their careers.

Whether you're just getting started in the promotional products industry or looking to strengthen your leadership abilities, this conversation explores why LDC has become one of the industry's most impactful professional development events.

In this episode, you'll learn:

What makes the PPAI Leadership Development Conference unique

Who should attend (hint: you don't need to be a manager!)

The practical leadership skills attendees take back to work

Why networking at LDC creates lasting career relationships

How regional volunteers and young professionals learn from one another

Why attendees leave with greater confidence, stronger connections, and actionable leadership tools

If you're looking to invest in your professional growth, this episode is a great introduction to everything LDC has to offer.

👍 Like this episode, subscribe for more Promo Perspectives, and leave a comment sharing what leadership skill has had the biggest impact on your career.

To register for LDC, click here: https://www.ppai.org/event/leadership-development-conference/

This episode is brought to you by Brighter Promotions.

Why do buyers suddenly stop responding?

If you've ever had a great conversation with a client, built the perfect presentation, and then heard... absolutely nothing, you're not alone. Getting ghosted is one of the most frustrating parts of sales, but it isn't always a reflection of you or your work.

In this episode of Promo Perspectives, Nicole Cook breaks down five of the most common reasons buyers ghost distributors and shares practical strategies to improve your follow-up, stand out from competitors, and build stronger client relationships.

You'll learn:

Why interest doesn't always mean buying intent

How too many product options can stall a sale

Why projects disappear for reasons outside your control

How to differentiate yourself beyond price and products

What to do when buyers simply avoid saying "no"

Better follow-up strategies that provide value instead of just checking in

Whether you're new to promotional products or a seasoned sales professional, these tips will help you approach ghosting with a healthier mindset and improve your sales conversations.

👍 If you found this episode helpful, like the video, subscribe for more Promo Perspectives, and let us know in the comments: What's your best strategy for reconnecting with a client who's gone silent?

This episode is brought to you by Brighter Promotions

Are catalogs still relevant in the promotional products industry—or have they been replaced by digital tools?

In this episode of Promo Perspectives, host Anne-Marie sits down with John Griffin, Senior Supplier Account Advisor at SAGE, to discuss how catalogs have evolved from printed books to dynamic digital experiences.

John shares why catalogs aren't dead—they've simply adapted to changing buyer behaviors and technology. From personalized digital catalogs and industry-specific presentations to AI-powered customization, this conversation explores how distributors can use catalogs more strategically to inspire clients and generate more sales.

Whether you're a distributor, supplier, or marketing professional, you'll walk away with practical insights into creating product presentations that are more relevant, engaging, and effective.

In this episode:

Are printed catalogs still effective?

Why digital catalogs are becoming the industry standard

How curated catalogs improve the customer experience

The benefits of SAGE Catalog Studio

How AI is shaping the future of product presentations

Why both print and digital still have a place in today's sales process

Subscribe for more conversations about marketing, promotional products, and industry trends from Promo Perspectives.

This episode is brought to you by Safety Made

What does it really take to build a responsible, resilient promotional products business?

In this episode of Promo Perspectives, host Nicole Cook is joined by Liz Wimbush (PPAI), Laura Smith (Storm Creek), and Lenny Pollock (Zagwear) to discuss the upcoming PPAI Responsibility Summit and why it has become one of the industry's most valuable educational and networking events.

From sustainability and product safety to regulatory compliance, supply chain transparency, and responsible sourcing, the panel explores the biggest challenges facing the promotional products industry today—and why staying informed has never been more important.

In this episode, you'll learn:

What the PPAI Responsibility Summit is and who should attend

Why sustainability, compliance, and product responsibility matter more than ever

How changing regulations are impacting suppliers, distributors, and brands

The importance of transparency, risk management, and avoiding greenwashing

Why networking at the Responsibility Summit is just as valuable as the educational sessions

A preview of this year's conference topics, including AI, packaging EPR, PAS, product safety, and global regulatory trends

Whether you're a supplier, distributor, or service provider, this conversation offers practical insight into how responsible business practices are shaping the future of the promotional products industry.

To learn more about the PPAI Responsibility Summit or register for the event, visit PPAI.org.

This episode is brought to you by Safety Made.

Are company stores worth it? In this episode of Promo Perspectives, host Nicole Cook sits down with Chris Jordan, Distributor Sales Account Advisor at SAGE, to explore how company stores are helping distributors win more business, strengthen customer relationships, and simplify branded merchandise programs.

From employee apparel and onboarding to pop-up stores, incentive programs, and franchise brand consistency, Chris shares real-world examples of how distributors are using company stores to solve customer problems—not just sell products.

You'll also learn:

What a company store is (and who should have one)

Why pop-up stores are growing in popularity

Creative ways distributors are using stores to win new business

How stores improve brand consistency across locations

Why company stores increase customer retention

Tips for identifying store opportunities with your clients

Best practices for launching a successful SAGE Store

Whether you're new to company stores or looking for fresh ideas to grow your business, this episode is packed with practical insights you can put to work.

💬 Have questions about SAGE Stores? Reach out to your SAGE Account Advisor to learn how a company store can help your customers—and your business.

This episode is brought to you by Safety Made.

What does Gen Z actually want from promotional products?

In this episode of Promo Perspectives, host Anne Marie sits down with fellow Gen Z team member Emily Pritchard to discuss what makes branded merchandise worth keeping—and what ends up in the trash. From quality and usefulness to sustainability and memorable brand experiences, they share an honest Gen Z perspective on what today's consumers value most.

You'll also hear their thoughts on why subtle branding beats constant advertising, the products they reach for every day, and a rapid-fire "Keep or Toss" challenge featuring some of the most common promotional products in the industry.

Whether you're a distributor, supplier, marketer, or brand looking to connect with younger audiences, this conversation offers practical insights into creating promotional products that people actually want to use.

In this episode:

What Gen Z values most in promotional products

Why quality and usefulness matter more than ever

The role sustainability plays in purchasing decisions

How thoughtful experiences create lasting brand impressions

Favorite promotional products—and the ones they'd leave behind

Advice for distributors marketing to Gen Z

Subscribe for more conversations about trends, products, and strategies shaping the promotional products industry.

This episode is brought to you by Safety Made

How do custom journals become powerful brand experiences?

In this episode of Promo Perspectives, host Nicole Cook sits down with Don Manchester from JournalBooks, a division of PCNA, to explore the world of custom journal sourcing and how distributors can create memorable branded experiences for their clients.

Don shares insights into JournalBooks' 50+ years of U.S.-based manufacturing, the sourcing process behind custom notebooks and journals, and how distributors can move beyond simply placing a logo on a product to creating something truly meaningful.

Topics include:

📓 What makes JournalBooks different from traditional notebook suppliers

📓 How sourcing works from a supplier perspective

📓 Creating custom journals for onboarding, events, and premium gifting

📓 Custom inserts, packaging, QR codes, and other creative enhancements

📓 The benefits of collaborating with suppliers during the sourcing process

📓 How distributors can become more valuable to their clients through custom solutions

📓 What information helps suppliers create the best recommendations

Whether you're new to promotional products or looking for fresh ideas to elevate your next project, this episode offers practical insights into creating branded experiences that leave a lasting impression.

Subscribe for more Promo Perspectives episodes featuring industry experts, marketing strategies, and promotional product insights.

This episode is brought to you by JournalBooks.

#PromoPerspectives #JournalBooks #PCNA #PromotionalProducts #BrandedMerchandise #CustomJournals #Marketing #BrandExperience #PromotionalMarketing #SupplierSpotlight

The FIFA World Cup is the biggest sporting event on the planet, and with the 2026 tournament coming to North America, the promotional products industry has a unique opportunity to get involved.

In this episode of Promo Perspectives, host Nicole Cook sits down with SAGE Supplier Sales Representative and soccer enthusiast Cody Smith to discuss how the World Cup impacts promotional products, branded merchandise, advertising, and marketing campaigns.

They explore:

⚽ Why the World Cup is the world's largest sporting event

⚽ The economic impact of hosting the 2026 tournament

⚽ Memorable World Cup advertising campaigns from brands like Nike, Coca-Cola, and McDonald's

⚽ Creative ways distributors can capitalize on World Cup excitement

⚽ Fan engagement, watch parties, national pride, and branded merchandise opportunities

⚽ Cody's predictions and hopes for Team USA

Whether you're a distributor, supplier, marketer, or soccer fan, this episode offers valuable insights into how one of the world's biggest events creates opportunities for branding and promotional products.

Subscribe for more Promo Perspectives episodes featuring industry trends, marketing insights, and promotional product strategies.

This episode is brought to you by JournalBooks

#PromoPerspectives #WorldCup2026 #PromotionalProducts #BrandedMerchandise #Marketing #PromotionalMarketing #FIFAWorldCup #SoccerMarketing #Branding #SAGE

Why do some promotional products become cultural phenomena while others are quickly forgotten?

In this solo episode of Promo Perspectives, Nicole explores the surprising ways branded merchandise creates connection, community, and lasting emotional impact. Drawing from our LinkedIn article, "Five Swag Stories You May Not Have Heard About," she breaks down real-world examples of promotional products that went beyond the logo to become symbols of belonging, identity, and brand loyalty.

From viral tote bags and event merchandise to unexpected product success stories, this episode highlights what distributors, marketers, and brands can learn about creating promo that people genuinely want to use, wear, and talk about.

Key topics include:

• Why certain swag goes viral

• The role of community and belonging in promotional products

• Unexpected merch success stories

• How distributors can elevate their role beyond product sourcing

• Why emotion matters more than the item itself

Read the full LinkedIn article:

https://www.linkedin.com/pulse/5-swag-stories-you-may-have-heard-sage-quick-technologies-bj6ic

Subscribe for more insights into promotional products, branding, marketing strategy, and industry trends.

This episode is brought to you by JournalBooks

#PromoPerspectives #PromotionalProducts #BrandedMerchandise #Swag #MarketingStrategy #Branding #PromotionalMarketing #BrandLoyalty #CommunityBuilding

Discover how SAGE’s Information Services team helps distributors solve impossible product searches, verify suppliers, and navigate the promotional products industry with real human support.

In this episode of Promo Perspectives, Nicole sits down with Kassondra and Alan from SAGE’s Information Services team to talk about live product research, supplier verification, unusual customer requests, and the behind-the-scenes work that keeps the promotional products industry running smoothly.

From chicken nugget scented candles to propane-scented business cards and even pig-shaped propane tanks, this conversation highlights how SAGE goes beyond simple search tools to help distributors find exactly what they need.

You’ll also learn:

• How SAGE Live Research Assistance works

• Why real human support still matters

• How SAGE verifies distributors and suppliers

• Tips for improving product searches inside SAGE

• The importance of maintaining integrity in the promo industry

Whether you're a distributor, supplier, or just curious about how product sourcing works in promo, this episode offers valuable insight into the people and systems powering the industry.

Subscribe for more Promo Perspectives episodes featuring industry insights, supplier spotlights, product trends, and promotional product strategies.

This episode is brought to you by JournalBooks

#PromotionalProducts #SAGE #PromoPerspectives #ProductResearch #PromoIndustry #SupplierVerification #BrandedMerchandise #PromotionalMarketing

What makes a website truly effective in 2026? In this episode of Promo Perspectives, host Nicole Cook sits down with Patty McGowan and Brittany Davis from the SAGE web team to discuss what separates an average website from a winning one in the promotional products industry.

From mobile responsiveness and personalization to custom forms, branding, and customer experience, this conversation is packed with practical advice for distributors and suppliers looking to improve their online presence and generate better results from their websites.

They discuss:

• Why having a strong website matters more than ever
• Common mistakes distributors make with their sites
• How personalization impacts customer engagement
• The importance of mobile-friendly design
• Ways to optimize navigation and user experience
• New SAGE website customization features
• How custom forms and company store tools streamline workflows
• Simple website updates you can make today
• Tips for improving credibility and visibility online

Whether you’re building a new site or refreshing an existing one, this episode offers actionable strategies to help your website better support your business goals.

This episode is brought to you by Tranter Graphics, INC.

#PromoPerspectives #SAGE #WebsiteDesign #PromotionalProducts #Ecommerce #DigitalMarketing #PromoIndustry #WebDesign #SmallBusinessMarketing

Get a fast-paced look at the latest trends, products, and innovations shaping the promotional products industry. From low-minimum custom food service products and ultra-fast large format displays to AI-powered presentation tools, premium apparel, branded footwear, sustainable gifting, and cutting-edge promo tech, this session is packed with ideas distributors can bring directly to clients.

Featured highlights include:

• USA-made food & beverage service wear
• No-flip badge technology
• Experiential promo trends
• Promo calendar stats & strategies
• 48-hour large format displays and tents
• Self-deploying InstaStand displays
• Sustainable sailcloth corporate gifts
• Seed ball eco-promotions
• Simplified presentation workflows
• Retail-inspired custom apparel
• Premium trucker caps & embroidery
• Custom-branded Nike, New Balance & Jordan footwear
• AI-powered product sourcing tools

Whether you're looking for faster turnaround times, unique promo ideas, or smarter sales tools, this video covers practical strategies and standout products that can help elevate your next campaign.

This episode is brought to you by Tranter Graphics, INC

#PromoProducts #PromotionalProducts #Branding #CorporateGifting #TradeShow #ApparelDecoration #CustomMerch #MarketingIdeas #PromoIndustry

In this episode of Promo Perspectives, host Nicole Cook sits down with Cat Gagliardo to explore the Co-Creative Exchange (CC|X)—one of the newest and most exciting communities in the promotional products industry.

CC|X is bringing together content creators, distributors, suppliers, and industry leaders to collaborate, grow their online presence, and help move the promo industry forward. From shared playbooks and real relationships to educational opportunities and business growth, this conversation breaks down why CC|X is gaining so much attention.

💡 In this episode, you’ll learn:

What the Co-Creative Exchange (CC|X) is and how it started

Who it’s for and how members are selected

The value of community, collaboration, and content creation in promo

How CC|X supports both personal and professional growth

Real examples of how social content can drive business results

What’s next for the organization and how to get involved

If you’re looking to grow your presence, build stronger industry relationships, and stay ahead in promo—this is a conversation you don’t want to miss.

This episode is brought to you by Tranter Graphics, INC.

What makes the Women’s Leadership Conference (WLC) such a powerful experience in the promotional products industry? In this episode of Promo Perspectives, host Nicole Cook sits down with Arianna Johnson and Laurie Moore to talk all about WLC, from the supportive community and leadership development opportunities to the real-world skills, networking, and confidence attendees walk away with.

Whether you’re an aspiring leader, a seasoned professional, or attending for the first time, this conversation dives into why WLC has become such an impactful event for women across the promo industry.

They discuss:

What the Women’s Leadership Conference is all about

Who should attend WLC

The value of authentic networking and mentorship

Leadership growth, confidence building, and professional development

How the event is designed to create meaningful experiences

Why employers should invest in sending team members to WLC

What first-time attendees can expect

Plus, hear behind-the-scenes insight into how the conference is built each year and why so many attendees return year after year.

📍 Women’s Leadership Conference takes place June 22–24 in Milwaukee.

This episode is brought to you by Tranter Graphics, INC.

Discover what makes the International Leadership Summit (ILS) one of the most unique and impactful events in the promotional products industry.

In this episode of Promo Perspectives, host Nicole Cook sits down with Ellen Tucker and Jessica Gibbons-Rauch from PPAI to break down everything you need to know about this global event. From cross-border collaboration to high-level leadership conversations, ILS brings together senior leaders and rising professionals from around the world to share insights, tackle industry challenges, and shape the future of branded merchandise.

You’ll learn:

What the International Leadership Summit is and who it’s for

How global collaboration with European partners enhances the experience

Key topics like AI, geopolitics, and economic impact

What makes the event’s format, content, and setting so effective

Why this is a must-attend event for forward-thinking industry leaders

If you're looking to grow your perspective, build international connections, and stay ahead in the promo industry, this is an event you don’t want to miss.

👉 Learn more and register through PPAI's events page.

This episode is brought to you by BEL Promo 

How does a supplier stay competitive on pricing, inventory, and marketing support in today’s promotional products industry?

In this episode of Promo Perspectives, we sit down with Michelle, Senior Marketing Manager at BEL Promo, to break down how their team helps distributors win more business.

With over 20 years of experience, Michelle shares insights into how BEL Promo maintains low minimums, strong inventory, and competitive pricing, while also providing powerful marketing support tools that make it easier for distributors to sell.

In this conversation, you’ll learn:

How BEL Promo keeps pricing competitive

The strategy behind maintaining strong inventory

What effective supplier marketing support looks like

How “plug-and-play” marketing toolkits help distributors grow

Details on BEL Promo’s new Smart Kits and how they simplify selling

Whether you're a distributor looking for reliable partners or just want to understand what separates top suppliers, this episode gives you a clear look behind the scenes.

👉 Learn more: BELPromo.com

Subscribe for more Promo Perspectives episodes featuring insights, strategies, and trends from the promotional products industry.

This episode is brought to you by BEL Promo.

What makes a great Promo Live presentation—and why should you attend?

In this episode of Promo Perspectives, we sit down with Amanda Carpenter, Senior Customer Experience Manager at SAGE and longtime Promo Live host, to break down what makes this virtual event so valuable for both suppliers and distributors.

Promo Live is SAGE’s interactive online event held twice a year, giving distributors direct access to suppliers in a live, engaging format with real-time Q&A. Amanda shares insider tips on how suppliers can stand out, what keeps audiences engaged, and why this event continues to grow in popularity—even compared to traditional trade shows.

You’ll also learn:

What makes Promo Live different from in-person events

How suppliers can create more engaging presentations

Common mistakes to avoid (and how to fix them)

Why distributors gain real value from attending

How preparation and energy can make or break a session

If you're looking for new products, fresh ideas, and real supplier connections, Promo Live is one event you don’t want to miss.

👉 Learn more or register for Promo Live: SageWorld.com/Events/PromoLive

Subscribe for more Promo Perspectives episodes covering trends, strategies, and insights from the promotional products industry.

This episode is brought to you by Bel Promo.

In this episode of Promo Perspectives, we’re diving into one of the most impactful leadership events in the promotional products industry—the PPI North American Leadership Conference (NALC).

Host Nicole Cook is joined by Melissa Ralston (Chief Marketing Officer at PPI) and Danny Rosin (Co-President of Brand Fuel and Chair of the PPI Board) to break down what makes this event truly unique.

From high-level strategy and actionable insights to meaningful networking and real conversations, NALC is designed for leaders who want to grow, connect, and stay ahead in a rapidly evolving industry. Whether you’re an executive, an emerging leader, or someone looking to expand your perspective, this episode gives you a clear look at why this event stands out. 

You’ll learn:

Who NALC is for and why it matters

What makes it different from other industry events

The value of real, candid networking

Key takeaways attendees bring back to their businesses

What’s new this year, including major industry insights and announcements

If you’re serious about growth, leadership, and staying competitive in the promo space—this is an event (and episode) you don’t want to miss.

This episode is brought to you by Bel Promo

What made PPAI Expo 2026 so memorable? In this episode of Promo Perspectives, host Nicole Cook shares insights and behind-the-scenes perspectives from industry professionals who experienced the show firsthand.

From exciting booth activations like the SAGE slot machine giveaway to discussions about new product features, sustainability trends, industry data, and networking across the global promotional products community, this episode explores what made this year’s Expo so impactful.

You’ll hear perspectives from members of the SAGE distributor sales team as well as leaders from PPAI, including insights on industry growth, challenges facing profitability, sustainability initiatives at large events, and why the Expo continues to be one of the most important gatherings in the branded merchandise industry.

Whether you attended PPAI Expo 2026 or missed it this year, this episode offers a deeper look at the trends, conversations, and energy that defined the event.

Subscribe for more Promo Perspectives episodes covering trends, tools, and insights shaping the promotional products industry.

This episode is brought to you by Promotoss. https://www.promotoss.com

Live from the SAGE Conference at the PPAI Expo, we asked attendees to share their real-time reactions to the newly released SAGE features — and the feedback was clear.

In this episode of Promo Perspectives, host Nicole Cook sits down with distributors to talk about what stood out most — from powerful AI integrations to one-click logo uploads, full-presentation branding, virtual mockups, and lifestyle scene creation.

The trend? Speed, simplicity, and smarter selling.

If you’re in the promotional products industry and want to see how these tools can help you create better presentations, move faster, and close more deals, this episode is for you.

👉 Drop a comment and tell us which feature you’re most excited about.

👉 Subscribe for more industry insights and event coverage.

This episode is brought to you by Promotoss. https://www.promotoss.com

What if creating realistic product mockups didn’t require five different tools and 20 open tabs?

In this episode of Promo Perspectives, host Nicole Cook sits down with SAGE Creative Director Cristi Brinkman to break down the all-new SAGE Design Studio and how it transforms the mockup workflow for designers and non-designers alike.

From bloated, multi-step processes to a purpose-built workflow designed specifically for promo, Cristi shares what it actually looks like behind the scenes when creating client visuals and how the new Design Studio simplifies everything.

You’ll learn:

• How layers help you experiment without starting over

• Why realistic skewing, shadows, and gradients matter more than you think

• How AI-powered logo upscaling eliminates low-quality artwork headaches

• The difference between a mockup and a mockup in context

• Why “Create a Scene” changes client buy-in instantly

• How Design Studio keeps momentum moving instead of stalling projects

Whether you’re a seasoned designer or someone who just needs fast, professional virtual samples, this conversation offers a practical, real-world perspective on why a purpose-built mockup tool matters.

Subscribe for more insights from the promotional products industry and deeper dives into the tools that help you sell smarter.

This episode is brought to you by Promotoss. https://www.promotoss.com

What happens when you ask a sales team to describe brand-new SAGE features in just one word?

At the PPAI Expo this year, SAGE hosted its own SAGE Conference and unveiled a powerful lineup of new features. While we were there, Nicole Cook and Senior Social Media Coordinator Anne-Marie Bolton decided to put the sales team on the spot and ask them to describe their favorite updates in one word.

The results? Let’s just say sticking to one word was harder than expected.

In this episode of Promo Perspectives, you’ll hear quick, candid reactions to:

• The new Design Studio

• Smart Search powered by AI

• Page Builder Widgets

From “huge time saver” and “faster sampling” to “seamless,” “customization,” and “game changer,” this rapid-fire recap highlights what real users are most excited about.

Which feature stands out to you? Do you agree with the team’s picks? Let us know in the comments.

Subscribe for more insights from the promotional products industry and behind-the-scenes moments from SAGE.

This episode is brought to you by Promotoss. https://www.promotoss.com

Thousands of members. Endless branded merch. One unforgettable Expo.

In this special episode of Promo Perspectives, host Nicole Cook leans into the heart of the podcast’s name by bringing you real perspectives from across the promotional products industry following the largest trade show of the year, PPAI Expo in Las Vegas.

Rather than offering a single recap, Nicole gathers voices from every angle of the show floor, including suppliers, organizers, first-time attendees, industry veterans, and members of the SAGE team, to answer one simple question:

How would you describe your time at Expo?

You will hear from:

• Kristina Beal of Totally Chocolate Promo on relaunching a brand, experiential merch, and the power of collaboration

• Anne-Marie Bolton from SAGE on the rise of dual and triple-use products that stood out on the floor

• Josh Ellis of PPAI on the unexpected networking moments that make Expo special

• Renee Ward on what it takes to execute an event of this scale

• Megan Dean’s first-time Expo impressions and her perfect social caption

From experiential merchandise and product innovation to meaningful connections and after-hours networking, this episode captures the energy, momentum, and community that define Expo 2026.

Whether you attended in person or followed from afar, this recap delivers insights, trends, and perspectives you will not want to miss.

Tune in for Part One of our Expo Recap Perspectives and stay tuned for more.

This episode is brought to you by Brentwood Line

https://www.brentwoodline.com/

In this SAGE Conference 2026 session, Matt explores key trends shaping the promotional products industry and what suppliers and distributors should be paying attention to right now.

From evolving customer expectations to smarter ways of leveraging tools and technology, Matt offers a forward-looking perspective backed by practical examples. This session is designed to help attendees think strategically, avoid common pitfalls, and make informed decisions that support sustainable growth.

If you want a clearer understanding of where the industry is headed and how to prepare your business for what’s next, this session provides valuable insight and direction.

This episode is brought to you by Brentwood Line

https://www.brentwoodline.com/

At SAGE Conference 2026, Amanda delivers a practical, insight-packed session focused on helping promotional professionals work smarter, stay adaptable, and make confident decisions in a rapidly changing industry.

In this session, Amanda breaks down real-world strategies you can apply immediately, from improving day-to-day workflows to thinking more strategically about growth, efficiency, and long-term success. Whether you’re refining existing processes or exploring new approaches, this talk offers clear takeaways designed to help you move forward with intention.

Perfect for distributors, suppliers, and marketers looking to sharpen their skills, gain perspective, and leave with actionable ideas they can put to work right away.

This episode is brought to you by Brentwood Line

https://www.brentwoodline.com/

Andy takes the stage at SAGE Conference 2026 with a forward-thinking session that explores how technology, data, and smarter tools are shaping the future of the promotional products industry.

This session focuses on leveraging modern solutions to streamline operations, improve visibility, and make better business decisions. Andy shares practical insights on embracing change, using available tools more effectively, and positioning your business for sustainable growth in an increasingly competitive landscape.

If you’re looking to better understand where the industry is headed and how to stay ahead of the curve, this session delivers valuable perspective and clear direction.

This episode is brought to you by Brentwood Line

https://www.brentwoodline.com/

In this SAGE Conference 2026 session, Eric dives into practical strategies designed to help promotional product professionals work smarter, adapt faster, and stay competitive in a rapidly evolving industry.

Eric shares real-world insights on improving workflows, leveraging technology more effectively, and making strategic decisions that support long-term business growth. From simplifying everyday processes to identifying opportunities for greater efficiency, this session focuses on actionable takeaways you can apply immediately.

Whether you’re looking to refine how you use SAGE tools, strengthen your operational approach, or better position your business for what’s next, this session offers valuable guidance rooted in experience and industry knowledge.

Watch now to gain clarity, confidence, and practical ideas you can put to work right away.

This episode is brought to you by Perry Ellis International

https://www.pery.com/ 

Thinking about becoming a supplier in the promotional products industry, or looking to strengthen your presence in SAGE?

In this episode of Promo Perspectives, host Nicole Cook is joined by Jonathan Webb from SAGE’s Supplier Sales team for a practical, high-level guide to getting started as a supplier and growing successfully inside the SAGE ecosystem.

Jonathan breaks down what it really means to be a supplier in the promo industry, why this relationship-driven space offers massive opportunity for small businesses, and how new suppliers can get listed, verified, and discovered by over 45,000 distributors using SAGE every day.

You’ll also learn:

• The step-by-step process to becoming a SAGE Advantage supplier

• How product verification and supplier ratings impact search visibility

• Best practices for building trust and credibility as a new supplier

• How to upload and manage products in the SAGE Supplier Center

• Smart ways to use advertising and data to drive long-term growth

Whether you’re brand new to the industry or ready to take your supplier strategy to the next level, this episode offers actionable insights straight from the experts who help suppliers succeed every day.

🎧 Tune in to learn how SAGE supports suppliers from onboarding to growth—and why the right tools, relationships, and strategy make all the difference.

This episode is brought to you by Perry Ellis International

https://www.pery.com/ 

As the new year approaches, what trends are shaping the promotional products industry? In this episode of Promo Perspectives, host Nicole Cook is joined by SAGE Distributor Account Advisor Matt Parisi to break down what distributors and their clients are really looking for as they head into 2026.

They discuss the shift from uncertainty to confidence in the market, how buying behavior has evolved over the past year, and why premium, functional products are gaining momentum. From drinkware innovations to recognizable name-brand apparel, Matt shares real-world insights straight from conversations with distributors of all sizes.

You’ll also hear practical advice for distributors on presenting higher-quality options, building confidence with clients, and using SAGE Workplace tools and resources to stay ahead of trends. Whether you’re planning for the new year or refining your product strategy, this episode offers a valuable perspective to help you start strong.

Be sure to explore SAGE’s quarterly STAT reports, product filters, and catalog resources mentioned in the episode to dive even deeper into what’s trending now and what’s next.

This episode is brought to you by Perry Ellis International

https://www.pery.com/ 

Featuring: Jessica Del Rio, Director of Trade Shows & Events, and Halayne Noah, Trade Show Coordinator at SAGE Hosted by Nicole Cook

Ever wonder what it actually takes to prepare for a trade show as massive as The PPAI Expo? In this episode, we take you behind the scenes with the SAGE team responsible for bringing it all to life.

Jessica and Halayne share: ✔ When Expo planning really starts ✔ How shipping, booth builds, electrical, union rules, and deadlines all come together ✔ The most common surprises new exhibitors never expect ✔ Tips to avoid costly mistakes ✔ What makes a trade show booth stand out today ✔ Their most rewarding moments from the show floor ✔ Why documentation, checklists, and backup plans are everything

Whether you’re an exhibitor preparing for your first show or a seasoned pro looking to tighten up your strategy, this episode gives you a practical and highly entertaining look at the process.

👉 Subscribe for weekly episodes of Promo Perspectives! 🎧 Available wherever you listen to podcasts.

In this episode, Nicole sits down with Ellen Tucker of PPAI for an inside look at the promotional products industry’s biggest event of the year: The PPAI Expo.

Whether you're a first-time attendee or an industry veteran, this conversation is packed with insights on how to navigate the show, make the most of your time, and understand why Expo remains the heartbeat of the promo industry.

Ellen shares: ✔ What makes The PPAI Expo unique ✔ Why planning ahead is the key to surviving (and loving) the show ✔ How attendees can maximize connections, education, and product discovery ✔ Behind-the-scenes details on how a massive event like Expo is designed and executed ✔ Sneak peeks at new activations—including the Expo Exchange and returning fan-favorites like The Pitch

Nicole also reflects on her first Expo experience, offering advice for newcomers (hint: wear comfortable shoes and make a walk list!).

If you’re attending The PPAI Expo—or simply want to understand why it’s such a defining event for the promo world—this episode is for you.

🎟 Haven’t registered yet? Get all the details at ppai.org.

In this episode of Promo Perspectives, host Nicole Cook sits down with Jessica Gibbons-Rauch, Senior Manager of Professional Development at PPAI, to explore the future of continuing education in the promotional products industry.

Jessica shares her passion for learning and innovation—discussing how PPAI is modernizing education through modular learning, certifications, micro-credentials, and interactive workshops that meet today’s diverse learning styles. She also dives into PPAI Advance, the organization’s revamped professional development program, and offers insights on how continuing education empowers professionals, strengthens companies, and elevates the entire promo industry.

🎓 Topics Covered:

The role of ongoing education in advancing the promo industry

How learning styles are evolving in 2025 and beyond

PPAI Advance and its “choose your own journey” certification model

Collaboration between PPAI and other associations

The future of professional development and education outreach

💡 Whether you’re new to promo or a seasoned pro, this episode offers practical insights into how education is shaping the next generation of industry leaders.

👉 Subscribe for more conversations with industry experts and innovators shaping the future of promo!

#PromotionalProducts #PPAI #ProfessionalDevelopment #PromoPerspectives #ContinuingEducation #MarketingEducation #IndustryPodcast

In this episode of Promo Perspectives, host Nicole Cook sits down with Alok from PPAI to unpack the latest research and insights shaping the promotional products industry heading into 2026.

They discuss key economic trends, growth opportunities, and the challenges suppliers and distributors can expect in the coming year — from inflation and tariffs to AI-driven efficiency and the rising demand for sustainable products.

You’ll also learn which product categories are leading the way, how technology is transforming buyer expectations, and what upcoming policy changes could impact the promo space.

Whether you’re a supplier, distributor, or industry enthusiast, this episode will help you navigate what’s next for promo with clarity and confidence.

🎧 Topics Covered:

2026 economic outlook and industry growth

Top product categories and buyer trends

Sustainability and ESG’s growing influence

AI, personalization, and automation in promo

Tariffs, compliance, and workforce legislation updates

📈 Stay informed and get ahead of the curve with this insightful discussion!

🍫 In this episode of Promo Perspectives, host Nicole Cook chats with David Miller of NC Custom about one of the sweetest segments in the promotional products industry, food promos!

David shares how his family business evolved from a small chocolate manufacturer into one of the top suppliers in the industry, creating everything from custom-shaped mints to gourmet chocolates and branded gift sets. Discover why food remains one of the most powerful (and underused) promotional tools, how distributors can tap into the opportunity, and how personalization and packaging can make food gifts truly unforgettable.

You’ll also hear fun stories, like the time they made a pastrami-flavored mint, and how one simple conversation led to a $500,000 order.

If you’ve ever wondered how to make your brand more memorable, or just love hearing about creative marketing ideas that taste as good as they look, this episode’s for you.

🎧 Available wherever you get your podcasts. Learn more about NC Custom at nccustom.com and explore more promo insights at SAGEworld.com/podcast.

🌍 In this episode of Promo Perspectives, Nicole Cook sits down with David and Scott from PromoCares to talk about their inspiring Water4Good initiative. Learn how the promotional products industry is coming together to fund clean water towers around the world, impacting communities, schools, and supply chain regions where access to safe water is limited.

From the origins of PromoCares to the ripple effects of clean water on health, education, and opportunity, this conversation highlights the power of social purpose in business. You’ll hear stories from on-the-ground deployments in places like Vietnam and Mexico, the role of suppliers and distributors in driving change, and how anyone in the industry (or beyond) can get involved.

💧 Discover how small actions, whether through products, campaigns, or direct support, can add up to life-changing impact.

👉 Learn more and get involved at PromoCares.org.

In this episode, we sit down with William Rubsamen, who runs marketing for a small business called Whirlix Design. William uses AI every day in his workflow, so we dive into:

✨ Our favorite AI tools

🚧 Common hurdles when getting started

⚖️ How to set responsible, ethical guidelines for using AI in your own business

Whether you’re curious about AI or already experimenting, this conversation is packed with practical tips and real-world insights you can apply right away.

🤖 What’s your gut feeling about AI? Is it the breakthrough that will take humanity to new heights? A powerful tool that works best with humans in control? A benevolent force (with great dental plans)? Or are you convinced Skynet is inevitable?

Welcome to Promo Perspectives, a live podcast presented by SAGE. Each episode delivers tips, tricks, and insights designed to help promotional products suppliers and distributors grow their businesses, while tackling the big conversations shaping our industry.

On the final episode of our Band Merch Series, we're handing the mic over to the musicians themselves! Join us as we sit down with four different artists—Chris Jordan, Joshua Stone, Bradley Blackwell, and Myles Maestro—to get their real-world perspective on promotional products.

You'll hear directly from your customers about what they want and need from their merch. They share honest stories about the lessons they've learned, the challenges they've faced, and what they're looking for in a reliable promotional products partner. From figuring out the right apparel to wear on stage to choosing between screen printing and direct-to-garment, these musicians reveal the struggles and successes behind building their brands.

This episode is packed with invaluable insights, including:

• Why merch is critical for band revenue and legitimacy.

• The importance of material, fit, and design for both comfort and conversation.

• The challenges of finding the right products and decorators.

• Tips for creating professional branding that makes a band unforgettable.

• How distributors can build trust and grow with artists as their partners.

Don't miss this crucial look into the mind of a musician. Whether you're a supplier or distributor, this episode will help you understand how to best serve artists, outfit their dreams, and turn their passion into a professional brand.

Turn up the volume and get ready to rock with this episode of Promo Perspectives! We’re continuing our series on band merch and bringing you a conversation with Angelica and Caleb from Merch Media.

Angelica and Caleb are music lovers at heart, and they've turned that passion into a business that helps independent artists create awesome promotional products. You'll hear about their own love for music, from the iconic concert experiences that shaped them to the artists that inspire them every day.

We dive deep into the world of band merchandise, covering topics like:

• The difference between official and "unofficial" merch.

• How to get creative and stand out in the music market.

• Why band merch is a vital source of income for artists.

• The importance of online stores and other emerging tech like NFC chips.

• The value of networking and building connections within the music community.

Whether you're a supplier, distributor, or a fan who wants to support your favorite artists, this episode is packed with great tips and insights.

On this episode of the Promo Perspectives podcast, we dive into the world of band merchandise from the distributor's point of view. We're joined by Adrian and Shadow from Seven Sins Printing and Embroidery, a company dedicated to helping artists translate their visual identity into profitable merch.

Adrian and Shadow share their story of how they immersed themselves in the Texas music scene and the unique challenges and triumphs of working with bands. They discuss the importance of understanding different music genres' preferences, from the types of garments to specific artwork styles. They also reveal the secrets behind their success, including their commitment to fair pricing, lightning-fast communication, and building strong, lasting relationships with their clients.

Whether you're a distributor looking to break into the band merch market or a supplier wanting to understand this niche better, Adrian and Shadow offer invaluable insights and practical advice. They touch on everything from navigating the unpredictability of tour life to the power of word-of-mouth marketing within the music community.

Episode Highlights:

• The Nuances of Merch: Discover how different music genres, from death metal to alternative, have distinct preferences for apparel types, artwork sizing, and even colors.

• The Power of Connection: Learn why communication and building a relationship with your clients are just as important as the quality of your product.

• Beyond the T-Shirt: Adrian and Shadow discuss the deeper meaning of band merch as a "badge of honor" and a conversation starter, fostering a sense of community among fans.

Don't miss this insightful conversation with two passionate professionals who are making a real impact in the music industry.

The live entertainment industry is booming, and promotional products distributors have a massive opportunity to profit from this growth. In this episode of Promo Perspectives, we take a deep dive into the $14 billion band merchandise industry.

Hosted by SAGE's Gabe Gotay, a musician himself, this podcast explores the history of band merch, from Elvis Presley's "I Love Elvis" buttons to the Grateful Dead's iconic t-shirts and Taylor Swift's Eras Tour. We break down the stats and explore why band merchandise is not just a side hustle, but a crucial revenue stream for artists.

In this episode, we discuss:

• The numbers: The band merch industry is projected to reach over $16 billion by 2030. Learn which genres and products are driving the most sales.

• The history: We trace the evolution of band merch, from early pioneers like Elvis and the Beatles to modern-day icons and the rise of the t-shirt as a cultural canvas.

• The strategy: Discover how to find and connect with independent artists and mid-tier touring acts—the ideal clients for distributors. We'll also cover common pain points and how you can position yourself as a valuable partner.

This is the first episode in a series all about the music merch market. Stay tuned for upcoming episodes where we'll hear from distributors and musicians themselves!

In this episode, we continue our series on decoration methods, focusing on insights from the supplier decorator side. Our guest is Jenna Sackett, Brand Engagement Manager at Stahls.

Jenna shares how Stahls' educates the industry on best practices for various heat transfer methods, from foundational techniques to cutting-edge innovations like UltraColor Max and specialty finishes. Discover how understanding these methods can help you educate your customers, secure repeat business, and become a trusted consultant. She also touches on the importance of quality materials for your reputation and the exciting future of on-demand and small-batch production in the promotional products industry.

What you'll learn:

• Stahls unique approach to educating decorators and distributors.
• An overview of popular heat transfer methods and their best use cases.
• The importance of quality and how it impacts your business and client relationships.
• Insights into the rise of on-demand and small-batch production.
• Tips for becoming a guide, not just a seller, to your clients.

Join SAGE for an insightful episode of Promo Perspectives as we dive deep into the world of promotional product decoration! This episode offers a comprehensive look at popular techniques like embroidery, screen printing, heat transfer, laser engraving, and embossing/debossing, breaking down their pros, cons, and best uses.

Independent distributor Ryan Feigenblatt of The Boca Ratonian shares his invaluable expertise, revealing how he navigates client conversations, simplifies complex methods with relatable analogies, and ensures successful projects. Ryan also discusses the nuances of new innovations like DTF (Direct to Film) and the critical role of supplier relationships and continuous education.

Whether you're a seasoned pro or new to the industry, gain practical tips to confidently discuss decoration options and elevate your promotional product game! Check out the SAGE Decoration Guide for more in-depth knowledge.

In this episode of the Promo Perspectives podcast, join us and special guest Jeremy Rossbach as we dive deep into the heart of marketing: passion and creativity. Jeremy, a seasoned tech professional who transitioned back to his marketing roots, shares his unique journey, from running data centers to becoming a passionate advocate for network observability and even a podcaster.

Discover how Jeremy channels his marketing energy into meaningful endeavors, including his own podcast, "NetOps Expert," and pro bono work for a non-profit empowering underserved youth through tennis. This episode explores the vital connection between personal values, creative pursuits, and effective marketing. We also discuss how diverse creative talents within a marketing team, from authors and graphic designers to musicians, contribute to truly collaborative and impactful work. We also touch on the delicate balance of receiving and giving constructive criticism in the creative process.

In this episode, we're joined by SAGE's Vice President of Marketing, Billie Forman, to dive into the world of marketing with a large team. This episode serves as a powerful counterpoint to our recent discussion on marketing with a small, limited team.

Billie, with 18 years of experience at SAGE and a deep understanding of the promo industry, shares invaluable insights on:

• The advantages of a diverse, specialized marketing team: Discover how having in-house experts like copywriters, graphic designers, and video producers can lead to greater efficiency, higher quality work, and a deeper understanding of your brand.

• Real-world examples of successful large-team initiatives: Learn how SAGE leverages its diverse team for major projects like the Promo Perspectives podcast itself and the industry's "Super Bowl," PPAI Expo.

• Overcoming the complexities of managing a large, diverse team: Billie discusses strategies for fostering communication, collaboration, and prioritizing projects, especially in a hybrid work environment.

• Fostering individual growth: Get tips on how to empower team members, provide transparency for career advancement, and trust your specialists to excel.

• Scaling a marketing team: Billie offers practical advice on identifying skill gaps, justifying new hires, and deciding whether to bring on a generalist or a specialist.

• The role of AI in modern marketing: Explore how SAGE's team is currently utilizing AI for tasks like image generation, voiceovers, content polishing, and strategic assistance.

Whether you're looking to grow your marketing department or optimize your current large team, this episode is packed with actionable advice from an industry expert!

In this episode of Promo Perspectives, we're joined by his friend William Rubsamen of Whirlix Design to discuss marketing strategies for small businesses with limited marketing teams. Many distributors in the promotional products industry operate with small teams, often with owners or their family members handling marketing efforts. This episode aims to provide practical tips, tricks, and insights to help these businesses thrive.

Gabe and William dive into the realities of wearing many hats in a small marketing department, covering topics like:

Setting Goals: The importance of defining clear, SMART goals to guide your marketing efforts and ensure your content is impactful.

Choosing Channels: How to identify the most effective marketing channels for your specific business, with a special focus on the power of video content.

Leveraging AI: A deep dive into how artificial intelligence tools can save time and enhance various aspects of the marketing process, from planning to content creation.

Competitive Analysis: Understanding what competitors are doing, even with limited resources, using free and affordable tools.

Budget-Friendly Tools: Practical advice on utilizing free or low-cost marketing tools like Canva and Hootsuite, to maximize impact without breaking the bank.

Whether you're a seasoned marketer in a small business or just starting to build your marketing presence, this episode offers actionable strategies to help you make the most of your resources and achieve your business goals.

On this episode of Promo Perspectives, we're joined by special guest Nicole Cook, SAGE's Senior Brand Marketing Manager, to dive deep into the world of brand marketing for the promotional products industry.

Nicole breaks down what brand marketing truly is (hint: it's more than just a logo!) and shares actionable steps for distributors and suppliers to define their unique brand identity. Learn about the three core pillars:

• Mission & Values: What does your company stand for?
• Brand Personality: What's the tone and voice of your brand?
• Unique Selling Proposition (USP): What makes you different and better than the competition?

We also discuss how to maintain brand consistency across all your marketing channels – from your website to social media and email campaigns. Plus, get insights into how to measure brand health even without a single "brand authority" metric.

Whether you're a distributor or a supplier, understanding and investing in your brand is crucial for success. Tune in to learn how to build a strong brand that resonates with your customers and drives sales!

🔔 Subscribe to Promo Perspectives for more tips and tricks to grow your promo business! #BrandMarketing #PromotionalProducts #MarketingTips #BusinessGrowth #Podcast #SAGE #PromoPerspectives

Are you a promotional products supplier or distributor looking to boost your online presence and grow your business? In this episode of Promo Perspectives, SAGE's Senior Marketing Coordinator, Gabe Gotay, dives deep into the essentials of building, executing, and growing a successful digital marketing strategy.

Gabe breaks down the process into three key phases:

• Build: Learn how to set clear, measurable goals using the SMART framework, understand your target audience with detailed buyer personas, and select the most relevant digital marketing channels for your business.
• Execute: Discover actionable tips for developing effective campaigns across various channels like SEO, paid advertising, content marketing, email marketing, and social media. Gabe also highlights how SAGE's tools can simplify your online presence and streamline your marketing efforts.
• Grow: Understand the importance of tracking your key performance indicators (KPIs) and leveraging analytics tools to gain insights. Embrace a mindset of continuous improvement through reporting and iteration to maximize your ROI.

Whether you're new to digital marketing or looking to refine your existing strategy, this episode is packed with valuable insights and practical advice specifically tailored for the promotional products industry.

In this special bonus episode, we sit down with Jenna Quaranta, a significant force in the industry who's made multiple appearances on the PPAI Online 18 over the years.

Jenna shares her incredible journey, from her early days at AlphaBroder to her current role as Director of Sales and Training at HPG, where she coaches over 100 people a week through her own sales academy. Discover how her unique sales methodology, born from deeply personal experiences, prioritizes re-engagement, discovery, and building genuine trust.

In this candid conversation, Jenna reveals:

• Her "Field Sales Method" and how it helps sales reps protect their relationships and mental health.
• Why authenticity and trust are the cornerstones of true influence in the promotional products industry.
• Practical tips for leveraging social media to build relationships and prospect effectively, without wasting time.
• Her powerful insights on setting boundaries with social media and protecting your mindset.
• The crucial first step to take if you're looking to elevate your social media presence or build a brand from the ground up.

This episode is packed with invaluable wisdom for both promotional product suppliers and distributors looking to grow their businesses and build a lasting impact. Don't miss out on Jenna's game-changing perspectives!

#InfluencerMarketing #PromotionalProducts #SalesTraining #DigitalMarketing #SAGE #PromoPerspectives #JennaQuaranta #B2BSales #SocialMediaStrategy #Authenticity #TrustInBusiness