In our first episode of our “Talk to the CMO” podcast series, Luke Costley-White, Head of Acquisition at Project A sits down with Wiktor Stopa, Head of Growth DACH at Revolut, one of Europe’s fastest-growing startups. Luke and Wiktor discuss the transition from a hyper-growth startup to a global scaleup and the strategies you should be using to make this transition as seamless as possible.

In this episode, Leonie Althaus, co-founder and CEO of traide AI shares her experience of building a company that combines cutting-edge AI technology with the expertise of long-standing customs professionals.

In this episode, we welcome Paul-Christian Brenndörfer, Strategic Lead at Jung von Matt START. In the conversation with Simon Walter, Chief Brand Officer at Project A, Paul shares his experience working with early-stage startups and discusses how startups and brands can successfully grow up the funnel.

Do you know what a tech recruiter is doing every day and how technology is supporting and influencing their way of working? Have you ever heard of an ATS or do you know how hiring managers collaborate best with their TA colleagues? Lastly, do you have any idea of what working in an agile mode could mean in such a setup?

As Project A has its own Talent Acquisition Team, our CTO Stephan Schulze took the chance to talk with Szilvia Òvàri  about all these topics, especially in the area of Tech Recruiting and how it’s handled at Project A.

Guests: Szilvia Òvàri, Talent Acquisition Manager at Project A 

Host: Stephan Schulze, CTO at Project A

Language: English

Subscribe to our Podcast on (link: https://podcasts.apple.com/de/podcast/project-a-podcast/id1291405799?mt=2&app=itunes text: iTunes) and (link: https://open.spotify.com/show/46IdqkKgDp4yZGomKqqWzq?si=kf41rGkLS9agD3FKmvjbcg text: Spotify) 

RSS Feed: http://project-a.libsyn.com/rss

Write us: (email: podcast@project-a.com)

If you want to know more about Project A check out:

Blog: https://insights.project-a.com

Podcast: https://www.project-a.com/en/media/podcast

Newsletter: https://www.project-a.com/en/media/newsletter

Marketing automation is a powerful tool for scaling businesses, but these systems are often over-engineered in ways that make them ineffective or counterproductive. This talk highlights the key steps to ensure simplicity in these systems to boost the marketing output of companies of all sizes.

Speaker: Ellis Crosby, Senior Marketing Intelligence Analyst @ Blinkist

Language: English

Subscribe to our Podcast on (link: https://podcasts.apple.com/de/podcast/project-a-podcast/id1291405799?mt=2&app=itunes text: iTunes) and (link: https://open.spotify.com/show/46IdqkKgDp4yZGomKqqWzq?si=kf41rGkLS9agD3FKmvjbcg text: Spotify) 

RSS Feed: http://project-a.libsyn.com/rss

Write us: (email: podcast@project-a.com)

If you want to know more about Project A check out:

Blog: https://insights.project-a.com

Podcast: https://www.project-a.com/en/media/podcast

Newsletter: https://www.project-a.com/en/media/newsletter

In start-ups the position of Chief of Staff is becoming more and more valuable. It is often referred to as the “secret weapon” of a company, but why? The Chief of Staff keeps track of all current projects, advises on structures and processes in the company or assumes responsibility for tasks if certain departments have not yet been set up. 

How exactly a Chief of Staff operates is discussed by Alice Bowdler, former Head of Operations at Opinary, Lucie Wienecke, Chief of Staff at micropsi industries and Charlotte Niklahs, Senior Venture Development Manager at Project A.

Guests: Alice Bowdler, former Head of Operations at Opinary, Lucie Wienecke, Chief of Staff at micropsi industries and Charlotte Niklahs, Senior Venture Development Manager at Project A

Host: Rainer Berak, COO and MD at Project A

Language: English

Subscribe to our Podcast on (link: https://podcasts.apple.com/de/podcast/project-a-podcast/id1291405799?mt=2&app=itunes text: iTunes) and (link: https://open.spotify.com/show/46IdqkKgDp4yZGomKqqWzq?si=kf41rGkLS9agD3FKmvjbcg text: Spotify) 

RSS Feed: http://project-a.libsyn.com/rss

Write us: (email: podcast@project-a.com)

If you want to know more about Project A check out:

Blog: https://insights.project-a.com

Podcast: https://www.project-a.com/en/media/podcast

Newsletter: https://www.project-a.com/en/media/newsletter

Originally designed to add bits of interactivity to web pages, JavaScript has developed into a versatile programming language within the last decade. 

With its widespread usage in client and server applications, a new set of challenges has emerged to JavaScript developers – first and foremost building scalable software. 

This talk will introduce a well-established engineering practice that strongly supports this goal and gradually finds its way to the JavaScript community: Dependency Injection.

Speakers: Christian Höpfner, Team Lead Frontend Engineering & Tobias Rosenstock, Team Lead Software Engineering @ Project A

Language: English

Subscribe to our Podcast on (link: https://podcasts.apple.com/de/podcast/project-a-podcast/id1291405799?mt=2&app=itunes text: iTunes) and (link: https://open.spotify.com/show/46IdqkKgDp4yZGomKqqWzq?si=kf41rGkLS9agD3FKmvjbcg text: Spotify) 

RSS Feed: http://project-a.libsyn.com/rss

Write us: (email: podcast@project-a.com)

If you want to know more about Project A check out:

Blog: https://insights.project-a.com

Podcast: https://www.project-a.com/en/media/podcast

Newsletter: https://www.project-a.com/en/media/newsletter

The software quality has increased a lot over the last couple of years - and there are many tools and services out there that promise to ensure a high software quality – but, does that mean that QA is not relevant anymore?

With our Guest Florian Preusner (CTO) we talk about common misconceptions in ensuring a high software quality. We’re discussing if QA is still relevant, how it can be integrated into your workflows, it’s impact on culture and missed business opportunities.

Guest: Florian Preusner, CTO

Host: Tamer El-Hawari, CPO at Project A

Language: English

Subscribe to our Podcast on (link: https://podcasts.apple.com/de/podcast/project-a-podcast/id1291405799?mt=2&app=itunes text: iTunes) and (link: https://open.spotify.com/show/46IdqkKgDp4yZGomKqqWzq?si=kf41rGkLS9agD3FKmvjbcg text: Spotify) 

RSS Feed: http://project-a.libsyn.com/rss

Write us: (email: podcast@project-a.com)

If you want to know more about Project A check out:

Blog: https://insights.project-a.com

Podcast: https://www.project-a.com/en/media/podcast

Newsletter: https://www.project-a.com/en/media/newsletter

Nobody cares about you!


Five hard truths every entrepreneur has to learn about communication

Your business idea is spot-on, your product brilliant, your team inspiring, - and yet nobody takes notice. You wonder why? We will share 5 hard truths of communication that you have to know to get the attention you and your startup deserve. The first hard truth is: Nobody cares about you and your startup. But the good thing is: You can change that.

Speakers: Dr. Laura Sophie Dornheim, Head of Communications @ Eyeo & Danijel Višević, Director of Communications @ Project A

Language: English

Subscribe to our Podcast on (link: https://podcasts.apple.com/de/podcast/project-a-podcast/id1291405799?mt=2&app=itunes text: iTunes) and (link: https://open.spotify.com/show/46IdqkKgDp4yZGomKqqWzq?si=kf41rGkLS9agD3FKmvjbcg text: Spotify) 

RSS Feed: http://project-a.libsyn.com/rss

Write us: (email: podcast@project-a.com)

If you want to know more about Project A check out:

Blog: https://insights.project-a.com

Podcast: https://www.project-a.com/en/media/podcast

Newsletter: https://www.project-a.com/en/media/newsletter

We recently held the 3rd edition of the Business And Data Meetup and this time it was all about e-Scooters. People had mixed feelings about the arrival of the micro-mobility companies to Berlin this summer. While some value a fast & fun way to travel around the city, others were more concerned about their own safety and sustainability issues. Without a doubt, the usage of data generated by the scooters improves both operations and product and will help to win this highly competitive race.

With our panel guests Sadie Martin, Product Manager at Tier; Christoph Bernkopf, Data Scientist at Circ; and Claus Unterkicher, General Manager DACH at Voi,  we talk about the e-Scooter launch in Berlin, important KPIs and how to build up successful data teams.

Guest: Sadie Martin, Product Manager at Tier; Christoph Bernkopf, Data Scientist at Circ; and Claus Unterkicher, General Manager DACH at Voi.

Language: English

Subscribe to our Podcast on (link: https://podcasts.apple.com/de/podcast/project-a-podcast/id1291405799?mt=2&app=itunes text: iTunes) and (link: https://open.spotify.com/show/46IdqkKgDp4yZGomKqqWzq?si=kf41rGkLS9agD3FKmvjbcg text: Spotify) 

RSS Feed: http://project-a.libsyn.com/rss

Write us: (email: podcast@project-a.com)

If you want to know more about Project A check out:

Blog: https://insights.project-a.com

Podcast: https://www.project-a.com/en/media/podcast

Newsletter: https://www.project-a.com/en/media/newsletter

Apple Podcast is no longer the big kid on the block. At the beginning of 2019 Spotify invested $400 million in podcast technology, clearly hinting that it’s a central part of their business model. At Project A, we’ve been betting on podcasting since November 2017, so almost two years later we felt, it was a good time to look back and check on our progress. 

Danijel Visevic, Director of Communications at Project A, sits down with Joel Dombrower, Jr. Communications Manager at Project A to discuss the 5 things to keep in mind when starting a podcast, whether it makes sense for a company to start its own podcast, and if it's suitable for generating leads. 

Guest: Joel Dombrower, Communications Manager at Project A

Host: Danijel Visevic, Director of Communications at Project A

Language: English

Subscribe to our Podcast on (link: https://podcasts.apple.com/de/podcast/project-a-podcast/id1291405799?mt=2&app=itunes text: iTunes) and (link: https://open.spotify.com/show/46IdqkKgDp4yZGomKqqWzq?si=kf41rGkLS9agD3FKmvjbcg text: Spotify) 

RSS Feed: http://project-a.libsyn.com/rss

Write us: (email: podcast@project-a.com)

If you want to know more about Project A check out:

Blog: https://insights.project-a.com

Podcast: https://www.project-a.com/en/media/podcast

Newsletter: https://www.project-a.com/en/media/newsletter

With its targeting solutions, Semasio re-defined targeting. Moving away from pre-defined taxonomies to a semantic approach to holistically capture who the user is and how to target them specifically. Semasio calls this “The Power of Semantic Precision”.

In this episode, Florian Heinemann, Partner at Project A, and Kasper Skou, CEO at Semasio, talk about how targeting solutions developed in the last decades and how marketers today are able to reach very specific audiences.

Guest: Kasper Skou, CEO at Semasio 

Host: Florian Heinemann, Partner at Project A

Language: English

Subscribe to our Podcast on (link: https://podcasts.apple.com/de/podcast/project-a-podcast/id1291405799?mt=2&app=itunes text: iTunes) and (link: https://open.spotify.com/show/46IdqkKgDp4yZGomKqqWzq?si=kf41rGkLS9agD3FKmvjbcg text: Spotify) 

RSS Feed: http://project-a.libsyn.com/rss

Write us: (email: podcast@project-a.com)

If you want to know more about Project A check out:

Blog: https://insights.project-a.com

Podcast: https://www.project-a.com/en/media/podcast

Newsletter: https://www.project-a.com/en/media/newsletter

Languages can be unnecessarily gendered. How can we change this and why should we? Using informal gender slang can be common in everyday language. Tune into this podcast to hear a Gender Queer person’s insights (Molly Barrett, Working Student Talent Acquisition) & Rainer Berak (Managing Director & COO) on how you be more gender neutral with your word choices, avoid gender biases in recruiting, onboarding to gender neutral pronouns and how to use them, and what you and your team can do to encourage diversity. By listening to this podcast, you can start your diversity awareness process :)

Guest: Molly Barrett, Working Student Talent Acquisition at Project A

Host: Rainer Berak, Managing Director & COO at Project A

Language: English

Subscribe to our Podcast on (link: https://podcasts.apple.com/de/podcast/project-a-podcast/id1291405799?mt=2&app=itunes text: iTunes) and (link: https://open.spotify.com/show/46IdqkKgDp4yZGomKqqWzq?si=kf41rGkLS9agD3FKmvjbcg text: Spotify) 

RSS Feed: http://project-a.libsyn.com/rss

Write us: (email: podcast@project-a.com)

If you want to know more about Project A check out:

Blog: https://insights.project-a.com

Podcast: https://www.project-a.com/en/media/podcast

Newsletter: https://www.project-a.com/en/media/newsletter

In this episode, we welcome Malte Bedürftig, Co-founder & CEO of JoinImpact, a joint group of startups that help people take a positive role in society through activism, volunteering, community building, and entrepreneurship. In the conversation with Rainer Berak, Operating Partner & MD at Project A, Malte shares his learnings as a founder in the ESG space and explains how in purpose-driven companies, culture often builds itself from the common goal that unites every team member.

Serverless setups are not really new but the market and their usage is strongly increasing. Yet sometimes people are still unsure if they should start with that technology or not.

Our portfolio company Comtravo is using serverless setups quite some time now  and thus gained some insightful experience with this.

In discussion with Comtravo’s  CTO Marko Schilde, we speak about the advantages and disadvantages of this technology and architecture, how you develop with it, whether a Vendor Lock-in is really a problem and why monitoring is one of the hardest parts in this.

Guest: Marko Schilde, CTO and Founder at Comtravo

Host: Stephan Schulze, CTO at Project A

Language: English

Subscribe to our Podcast on (link: https://podcasts.apple.com/de/podcast/project-a-podcast/id1291405799?mt=2&app=itunes text: iTunes) and (link: https://open.spotify.com/show/46IdqkKgDp4yZGomKqqWzq?si=kf41rGkLS9agD3FKmvjbcg text: Spotify) 

RSS Feed: http://project-a.libsyn.com/rss

Write us: (email: podcast@project-a.com)

If you want to know more about Project A check out:

Blog: https://insights.project-a.com

Podcast: https://www.project-a.com/en/media/podcast

Newsletter: https://www.project-a.com/en/media/newsletter

In business you can always go with your gut feeling, but as the digital giants have proven, only those that use data stay ahead of the curve. How startups, with the help of Business Intelligence, can support their long-term growth with data?

Selim Nowicki, Senior Business Intelligence Manager at Project A, sits down with us to tell us more about his approach to BI and how one can implement methodologies and measurements that can result in a better understanding of your business and its key drivers. Enjoy!

Guest: Selim Nowicki, Senior Business Intelligence Manager at Project A

Host: Bob Hardt, Senior Communications Manager at Project A

Language: English

Subscribe to our Podcast on iTunes and Spotify

RSS Feed: http://project-a.libsyn.com/rss

Write to us: podcast@project-a.com

If you want to know more about Project A check out:

Blog: https://insights.project-a.com

Podcast: https://www.project-a.com/en/media/podcast

Newsletter: https://www.project-a.com/en/media/newsletter

Es gibt da diese Vorurteile gegenüber Branding: es dauert, ist kompliziert und teuer. Deswegen fangen gerade Startups mit dem Aufbau ihrer Brand oft viel zu spät an, zumal andere Dinge wichtiger erscheinen und deren Erfolg auch leichter zu messen ist. Doch das ist ein weiteres Vorurteil: Branding lässt sich nicht messen.

Anne Geuther und Bob Hardt haben bei Project A einen Ansatz entwickelt, mit dem sich eine Brand analytisch und lean aufbauen lässt: vergleichsweise schnell, unkompliziert und günstig. Es ist der “Project A Baseline Branding Approach”, und er besteht aus drei Elementen: Definition und Strategie, die Entwicklung der Assets und deren Operationalisierung. In dieser Episode erklären Anne und Bob ihren Ansatz, sie räumen mit den Vorurteilen auf und teilen pragmatische Tipps, wie man Branding individuell, aber gleichzeitig strategisch und effizient angehen kann.

Gäste: Anne Geuther, Senior Venture Development Manager bei Project und Bob Hardt, Senior Communications Manager bei Project A

Host: Danijel Visevic, Director of Communications bei Project A

Sprache: Deutsch

Abonnieren Sie unsere Podcast auf (link: https://podcasts.apple.com/de/podcast/project-a-podcast/id1291405799?mt=2&app=itunes text: iTunes) und (link: https://open.spotify.com/show/46IdqkKgDp4yZGomKqqWzq?si=kf41rGkLS9agD3FKmvjbcg text: Spotify) 

RSS Feed: http://project-a.libsyn.com/rss

Schreib uns: (email: podcast@project-a.com)

Wenn Du mehr über Project A wissen willst:

Blog: https://insights.project-a.com

Podcast: https://www.project-a.com/de/media/podcast

Newsletter: https://www.project-a.com/de/media/newsletter

While in the US it is very common to have a team focused solely on Growth, this concept is still relatively new in Europe. 

If you are wondering what the advantages might be of introducing Growth Marketing to your business, how it can be done, and if this needs a complete restructuring of your org-chart, this Podcast is for you.

Listen to Aaron Rosen, Head of Growth at Project A, discuss these and many more questions in an animated discussion with Florian Heinemann, Founding Partner at Project A. 

You will learn more about the idea of Growth Marketing, how the approach works, and what examples of successful Growth Marketing tactics are. Enjoy! 

Guest: Aaron Rosen, Head of Growth at Project A

Host: Florian Heinemann, Founder Partner at Project A

Language: English

Subscribe to our Podcast on (link: https://podcasts.apple.com/de/podcast/project-a-podcast/id1291405799?mt=2&app=itunes text: iTunes) and (link: https://open.spotify.com/show/46IdqkKgDp4yZGomKqqWzq?si=kf41rGkLS9agD3FKmvjbcg text: Spotify) 

RSS Feed: http://project-a.libsyn.com/rss

Write us: (email: podcast@project-a.com)

If you want to know more about Project A check out:

Blog: https://insights.project-a.com

Podcast: https://www.project-a.com/en/media/podcast

Newsletter: https://www.project-a.com/en/media/newsletter

610 million professionals, 30 million company pages and more than 50% feed engagement. Is the social network for professionals ready to challenge the Blue Giant in the advertising field? Linkedin Ads is a powerful platform, full of opportunities but also challenges and obstacles - like pricing, targeting options and creatives. Finding the right account and campaign setup is the key to success. 

The roadmap of the advertisement platform development looks very similar to Facebooks’ of a few years ago. Indeed, 2019 was the year were Linkedin rolled out interest targeting, lookalikes and conversion based campaign optimisation; arrows which Facebook has had in its quiver for years. Did Linkedin efforts manage to cover the ground separating its technologies from Facebook ones?

Listen to Gianluca Lupo, Display Marketing Manager, Project A @Social Ads Meetup from 01.08.2019 discussing the possibilities, best practices and developments of the Linkedin Ads platform during the Social Ads Meetup at Project A Ventures. We try to highlight the strength and weakness points of the social network for professionals, giving at the same time a 360 degrees overview of its possibilities. Enjoy!

Guest: Gianluca Lupo - Display Marketing Manager Project A Ventures

Language: English

Subscribe to our Podcast on itunes  

Listen to our Podcast on Spotify 

RSS Feed: http://project-a.libsyn.com/rss

Write us: (email: podcast@project-a.com)

If you want to know more about Project A check out:

Blog: https://insights.project-a.com

Podcast: https://www.project-a.com/en/media/podcast

Listen to Florian Hübner from Uberall and Krzysztof Szymanski from Project A, discussing the current state of the voice technology,  and the possibilities for businesses to stand out in the voice search game. We answer the question - what does it mean to be voice-searched optimized and why now it's the time to jump on this wave. Enjoy!

Guest: Florian Hübner - Founder and Co-CEO of Uberall

Host: Krzysztof Szymanski - Head of Customer Engagement at Project A Ventures

Language: English

RSS Feed: http://project-a.libsyn.com/rss

Write us: podcast@project-a.com

If you want to know more about Project A check out:

Blog: https://insights.project-a.com

Podcast: https://www.project-a.com/en/media/podcast

Newsletter: https://www.project-a.com/en/media/newsletter

Earlier this week we hosted the second edition of The BAD Meetup (Business and Data). The concept is to address real business challenges that mid-sized startups face which can be helped with by using data and automation. This edition focuses on how to build data-driven organisations. 

Listen to our panelists Adolfo Grau, Head of Business Intelligence at Raisin; Mathieu Bastian, Director of Data Science & Machine Learning at GetYourGuide; and Selim Nowicki, Senior Business Intelligence Manager at Project A; share their insightful experiences and recommendations for building data-driven organisations. 

Guest: Adolfo Grau, Head of Business Intelligence at Raisin; Mathieu Bastian, Director of Data Science & Machine Learning at GetYourGuide; and Selim Nowicki, Senior Business Intelligence Manager at Project A.

Language: English

RSS Feed: http://project-a.libsyn.com/rss

If you want to know more about Project A check out:

Blog: https://insights.project-a.com

Podcast: https://www.project-a.com/en/media/podcast

Newsletter: https://www.project-a.com/en/media/newsletter

To build a successful company, you need the right timing, a great idea, and the relevant market size. Most importantly, you need a team that delivers great performance! You have to define the right structure and implement it at the right pace, motivate your people, and get the right skills on board - operational expertise but also soft skills. You need to give people guidance without micromanaging, allow for creativity while keeping the focus on delivery, be there for them while fostering independence. Here are some rules for building a company in a way that makes success possible.

Guest: Simon Dotzer, Director People, Operations and Data at Spryker

Host: Rainer Berak, COO & MD at Project A

Language: English

RSS Feed: http://project-a.libsyn.com/rss

If you want to know more about Project A check out:

Blog: https://insights.project-a.com

Podcast: https://www.project-a.com/en/media/podcast

Newsletter: https://www.project-a.com/en/media/newsletter

Marketing activities of B2C and B2B companies differ, that’s for sure – but how exactly? What are the key components of a successful B2B marketing mix and why should founders consciously decide to either scale media budget or lead research? 

What are the most promising channels and does Linkedin really work as well for B2B companies as expected? How to even assess this properly, given that attribution is even more complicated than in B2C marketing as touchpoints with multiple employees of a target company are very likely? 

And finally: What is a viable marketing tech stack to start out with, how does it evolve over time and what profiles does a high-performing B2B marketing team comprise of?

Listen to Björn Sjut, Co-Founder & Managing Director at Finc3 and a renowned online marketing professional and  Philipp Werner, CMO at Project A, discuss all things B2B marketing.

Guest: Björn Sjut, Co-Founder & Managing Director at Finc3

Host: Philipp Werner, CMO at Project A

Language: English

RSS Feed:  http://project-a.libsyn.com/rss

If you want to know more about Project A check out:

Blog: https://insights.project-a.com

Podcast: https://www.project-a.com/de/media/podcast

Newsletter: https://www.project-a.com/de/media/newsletter

Unternehmen in Deutschland investieren jährlich etwa 80-90 Milliarden Euro in Kommunikationsmaßnahmen. Wie diese Maßnahmen aber tatsächlich wirken, ist oft unklar. 

Vor wenigen Jahren haben Hirnforscher und Mediziner damit begonnen, interdisziplinäre Untersuchungen über die Wirkung von Werbung anzustellen. Diese noch recht junge Disziplin wird heute ‚Consumer Neurosciences‘ genannt und verbindet aktuellste Erkenntnisse der Neurowissenschaften mit denen der Konsumenten- und Werbeforschung. Bei den Consumer Neurosciences, oder auch Neuromarketing genannt, geht es um den Blick ins Gehirn des Kunden und um das Verständnis, wie Kaufentscheidungen getroffen werden. Das Ziel dabei ist die Kreation möglichst effizienter Werbemaßnahmen und somit eine wirksame Ansprache unserer Kunden in der Marken- und Werbekommunikation.

Bob Hardt, Senior Communications Manager bei Project A, spricht über genau diese Entscheidungsmechanismen aus Sicht der Neurowissenschaften, über das menschliche Motivsystem und darüber, weshalb (fast) jede Entscheidung unterbewusst getroffen wird, bevor wir sie rational begründen.

Gäste: Bob Hardt, Senior Communications Manager

Host:  Danijel Visevic, Director of Communications

Sprache: Deutsch

RSS Feed:  http://project-a.libsyn.com/rss

Wenn Du mehr über Project A wissen willst:

Blog: https://insights.project-a.com

Podcast: https://www.project-a.com/de/media/podcast

Newsletter: https://www.project-a.com/de/media/newsletter

How do you find your co-founder? When do you start talking to investors? What frameworks do you use for ideation and validation? Andrea Fernandez, Co-Founder of Vitamin, shares her learnings and insights from the early days of building her company.

Earlier this month we hosted the first edition of BAD Meetup (Business and Data). The concept is to address real business challenges that mid-sized startups face which can be helped with by using data and automation. This edition focuses on marketing attribution, its limitations, as well as ideas for new developments in the field.

Listen to our panelists Yue Meng, Senior Data Scientist at Delivery Hero; János Moldvay, Co-Founder and CEO of Adtriba; and Philipp Werner, Chief Marketing Officer at Project A; dive deeper into the challenges of working with platforms outside the Google space, using impression-based attribution, updating your attribution model, and getting stakeholders to implement these models.

Guest: Yue Meng, Senior Data Scientist at Delivery Hero; János Moldvay, Co-Founder and CEO at Adtriba; and Philipp Werner, Chief Marketing Officer at Project A

Language: English

RSS Feed:  http://project-a.libsyn.com/rss

If you want to know more about Project A check out:

Blog: https://insights.project-a.com

Podcast: https://www.project-a.com/en/media/podcast

Newsletter: https://www.project-a.com/en/media/newsletter

Sales in the b2b sector have undergone significant changes in the last three to five years. On the one hand, new channels such as Linkedin have proven to be valuable for digital lead generation. On the other, the availability of information online has significantly affected the buying behavior of customers - people don't want to be approached proactively. This means that a switch in the acquisition process between the digital self-service channels and one-to-one personal conversation with your customer is not only challenging but also necessary.

Listen to Christoph Rösler, Director of Venture Development & Sales at Project A, and Florian Heinemann, General Partner at Project A, dive deep into the merging of marketing and sales in the customer journey and whether traditional sales still have a role in the modern b2b sector.

Guest: Christoph Rösler, Director of Venture Development & Sales

Host: Florian Heinemann, General Partner at Project A

Language: English

RSS Feed:  http://project-a.libsyn.com/rss

If you want to know more about Project A check out:

Blog: https://insights.project-a.com

Podcast: https://www.project-a.com/en/media/podcast

Newsletter: https://www.project-a.com/en/media/newsletter

What structures are necessary to face an extremely rapid company growth?

How to overcome siloed organizational behavior and which technical systems can be recommended for analysis and management?

Picnic is an online supermarket, that delivers groceries in the low-price segment directly to people’s homes without delivery costs. With this service they met a huge customer need and the company has been growing very fast since then. Due to this, they build up such an effective infrastructure that supported them to become a very successful company in the Netherlands in a very short time. Facing the challenges of this enormous growth from a team of 30 people up to a team of 3000 people, structural changes were indispensable. Daniel Gebler, CTO of picnic, explains what was needed regarding the products the company has, the organizational structure and the technical requirements.

Find out in our podcast about how teams are organized around product clusters, how they work with a dual leadership model, how they define their KPI’s and also how they organize their data analytics.

Guest: Daniel Gebler, CTO at Picnic

Host:  Stephan Schulze, CTO at Project A Ventures

Language: English

RSS Feed:  http://project-a.libsyn.com/rss

If you want to know more about Project A check out:

Blog: https://insights.project-a.com

Podcast: https://www.project-a.com/en/media/podcast

Newsletter: https://www.project-a.com/en/media/newsletter

Wie wichtig ist künstliche Intelligenz im Bereich des Reisemarktes speziell für die Abwicklung von Privat- als auch für Geschäftsreisen? Wie gut funktionieren NLP basierte Ansätze?
Wo sind die Knackpunkte, wenn es um Effizienz geht?

Ein Podcast über Comtravo, ein junges und mittlerweile bereits sehr erfolgreiches Unternehmen, das mit interessanten Ansätzen von human machine hybrid Technologien arbeitet und das durch den Einsatz von intelligenten Schnittstellen und Automatisierungen ihren Kunden vom Startup bis hin zum KMU im B2B Bereich das gesamte Paket von der Buchung bis hin zur Abwicklung ihrer Geschäftsreisen anbietet.

Erfahren Sie, wann machine hybrid Ansätze in diesem Kontext Sinn machen und auch wie Michael Riegel, Geschäftsführer von Comtravo, die derzeitige Marktsituation und dessen Entwicklung beurteilt. Interessant auch, wie Comtravo es geschafft hat, den noch vor kurzem als fest aufgeteilt geltenden Reisemarkt zu durchdringen und auch wie es ihnen gelungen ist, die eigenen Prozesse um 66% zu optimieren.

Gäste: Michael Riegel, Gründer und Geschäftsführer von Comtravo.
Host: Florian Heinemann, Co-Gründer und Geschäftsführer von Project A.
Sprache: Deutsch

RSS Feed:  http://project-a.libsyn.com/rss

Die neue Episode ist auch als Video verfügbar.

Wenn Du mehr über Project A wissen willst:
Blog: https://insights.project-a.com
Podcast: https://www.project-a.com/de/media/podcast
Newsletter: https://www.project-a.com/de/media/newsletter

Why do marketing and sales always work in silos - isolated and independent from each other? Wouldn’t it be fruitful to push for more collaboration between those teams?

Andres Tapia and Corinne Herberg from Project A use the example of AZOWO to illustrate the advantages of the cooperation between marketing and sales. Not only can personas be defined more precisely, but also meeting structures, reportings and budgets can be optimised. These are only a few of the many advantages. Have a listen for more!

Guest: Andres Tapia, Head of Marketing & Corinne Herberg, Sales & Customer Success Analyst at Project A

Language: English

RSS Feed:  http://project-a.libsyn.com/rss

If you want to know more about Project A check out:

Blog: https://insights.project-a.com

Podcast: https://www.project-a.com/en/media/podcast

Newsletter: https://www.project-a.com/en/media/newsletter

How are decisions made in the B2B space? What are the factors that influence the decision-making process and who is actually the one person that has the most influence?

Julian Fornoff, CMO and Head of Business Development at Store2be explains that it is actually more important to know HOW decisions are made instead of only knowing WHO makes them. From external sources such as online resources or competitors over hard and soft factors like costs or trust, there are many different factors that have an impact on the decision making process of B2B companies.

Guest: Julian Fornoff, CMO and Head of Business Development at Store2be

Language: English

RSS Feed:  http://project-a.libsyn.com/rss

If you want to know more about Project A check out:

Blog: https://insights.project-a.com

Podcast: https://www.project-a.com/en/media/podcast

Newsletter: https://www.project-a.com/en/media/newsletter

What does it take to develop a good sales department? And how can you then get customers through the sales funnel with the highest possible conversion rate in the B2B space?

Anders Mayntzhusen is the CCO of Dixa, a customer engagement platform that brings together all customer interaction with the business in one platform including live chat, email, phone and messaging. On the B2B Marketing & Sales Day by Project A, he explains how Dixa created a pentagon model that serves as a playbook for executive sales and business development. The “Sales Playbook” consists of five Ps namely process, procedure, props, product and most importantly: people. Anders explains in depth how these five factors are interdependent for a successful sale.

Guest: Anders Mayntzhusen, CCO of Dixa

Language: English

RSS Feed:  http://project-a.libsyn.com/rss

If you want to know more about Project A check out:

Blog: https://insights.project-a.com

Podcast: https://www.project-a.com/en/media/podcast

Newsletter: https://www.project-a.com/en/media/newsletter

Which channel works best to acquire new customers in the B2B context? Who is my customer at all and how can I effectively reach this person and generate a lead?

Michael Riegel, Founder and CEO of COMTRAVO, explains the importance of first defining the target group before specifically targeting the audience using the opportunities LinkedIn provides. He then gives insights into how to effectively educate the audience about the product or service and how to retarget them using multiple touchpoints in order to successfully generate a lead.

Guest: Michael Riegel, Founder of COMTRAVO

Language: English

RSS Feed:  http://project-a.libsyn.com/rss

If you want to know more about Project A check out:

Blog: https://insights.project-a.com

Podcast: https://www.project-a.com/en/media/podcast

Newsletter: https://www.project-a.com/en/media/newsletter

What is the main purpose of personal branding in the B2B context? Is it increasing sales or building employer branding? What are the best channels to facilitate the personal brand? Is LinkedIn or XING more suitable? And what about formats? Should one use whitepapers, videos or podcasts?

On our B2B Marketing & Sales Day by Project A, Florian Heinemann moderated a panel discussion and asked experts from Opinary, CrossEngage and Project A about their experiences and best practices of personal branding to clarify the questions many B2B companies face these days.

Guest: Pia Frey, Co-founder at Opinary; Manuel Hinz, Founder at CrossEngage; Bob Hard, Senior Communications Manager at Project A

Moderator: Florian Heinemann, Founding partner at Project A

Language: English

RSS Feed:  http://project-a.libsyn.com/rss

If you want to know more about Project A check out:

Blog: https://insights.project-a.com

Podcast: https://www.project-a.com/en/media/podcast

Newsletter: https://www.project-a.com/en/media/newsletter

Run, Forrest, run! Every start-up is pushed to run as fast as it can to grow in the initial phase of the company. Founders, Vice Presidents, Executives all rush to generate revenue and acquire customers.

Simon Lorenz, Co-Founder of KLARA advises to take one step back and to properly investigate whether customers and products really match. From the product-market fit over go-to-market fit to revenue growth, he sheds light on the aspects to consider for successful lead generation.

Guest: Simon Lorenz, Co-founder of KLARA

Language: English

RSS Feed:  http://project-a.libsyn.com/rss

If you want to know more about Project A check out:

Blog: https://insights.project-a.com

Podcast: https://www.project-a.com/en/media/podcast

Newsletter: https://www.project-a.com/en/media/newsletter

In this episode, Sven Lackinger, Co-Founder of Sastrify, a virtual SaaS procurement service, shares his learnings from running a company that is 100% tech. In the conversation with Rainer Berak, Operating Partner & MD at Project A, Sven shares why Sastrify is not based on product-led growth, and how a remote-first approach has a positive impact on the company’s culture, diversity, and even environmental footprint.

So you’ve decided on the basics of your sales compensation scheme. You understand your key drivers for sales success, you’ve specified your desired actions and behaviors as well as sales targets and on-target-earnings. But we’re not done yet.

There are still a number of moving parts to decide on. Which KPIs are you incentivizing for? Do you focus on input or output factors? Where’s the difference between hunters and farmers in incentivization? What can you do when sales are lagging? And how does team effort play into it all?

Raul Porojan, Sales & Customer Success Specialist at Project A, goes into the nitty-gritty of our sales compensation in a nutshell series with Christoph Rösler, Director Venture Development & Sales at Project A.

Guest: Raul Porojan, Sales & Customer Success Specialist at Project A

Host: Christoph Rösler, Director of Venture Development & Sales at Project A

Language: English

RSS Feed:  http://project-a.libsyn.com/rss

If you want to know more about Project A check out:

Blog: https://insights.project-a.com

Podcast: https://www.project-a.com/en/media/podcast

Newsletter: https://www.project-a.com/en/media/newsletter

Persönliche Empfehlungsdienste sind ein wichtiger Bestandteil unseres digitalen Alltags geworden. Auf der einen Seite helfen sie uns passende Musik zu finden und interessante Produkte beim Online-Shopping, andererseits stehen sie in der Kritik als Katalysator für radikale Meinungsmache.

In dieser Project A Podcast Episode sprechen Janine Perkuhn und Marco Herzog, Gründer von nuzzera.com mit Alexandra Deichsel vom Project A Data Team über die Herausforderung, wie man einen Informationsdienst anbieten kann, der den Lesern persönlich abgestimmte und trotzdem vielfältige Nachrichten empfiehlt und trotzdem die Gefahr einer selbstverstärkenden Filterblase vermeidet. Hier spielt neben dem richtigen Empfehlungs-Algorithmus auch das Geschäftsmodell eine entscheidende Rolle.

Gast: Janine Perkuhn, CPO and Cofounder of Nuzzera and Marco Herzog, CEO and Cofounder of Nuzzera

Moderation: Dr. Alexandra Deichsel, Business Intelligence Manager at Project A

Sprache: German

RSS Feed:  http://project-a.libsyn.com/rss

Wenn Du mehr über Project A wissen willst:

Blog: https://insights.project-a.com

Podcast: https://www.project-a.com/de/media/podcast

Newsletter: https://www.project-a.com/de/media/newsletter

Viele junge ITler sehen eine CTO Rolle in einem jungen Startup als eine Art heiligen Gral. Aber weiß man eigentlich, was einen in dieser Rolle erwartet und welche Fallstricke es unterwegs gibt?

Ich spreche mit meinem Kollegen Dr. Markus Wuebben, CTO bei Crossengage.io, darüber wie es ist, in einem jungen und schnell wachsendem Startup zu arbeiten, wie man in einem high traffic environment überlebt, wie man mit Druck umgehen kann und wie es ist, sowohl Produkt als auch den Markt nahezu gleichzeitig zu definieren.

Und natürlich sprechen wir auch über seine Learnings der letzten 3,5 Jahre und was er heute anders machen würde.

Insbesondere das Thema Kultur und die richtigen Kollegen für den aktuellen Lebenszyklus der Firma zu finden, spielen eine wichtige Rolle in seinem “Three stages of a company” Modell.

Gast: Dr. Markus Wuebben, CTO of Crossengage

Moderation: Stephan Schulze, CTO bei Project A

Sprache: Deutsch

RSS Feed: http://project-a.libsyn.com/rss

Wenn Du mehr über Project A wissen willst:

Blog: https://insights.project-a.com

Podcast: https://www.project-a.com/de/media/podcast

Newsletter: https://www.project-a.com/de/media/newsletter

Gründer kennen Project A als Investor, als denjenigen, der Geld gibt. Es ist aber nicht unser Geld, das wir in vielversprechende Unternehmen investieren, sondern größtenteils das Geld der so genannten LPs, also der Limited Partner. Doch wie kommt ein Investor wie Project A an das Geld für seine Fonds? Das erklärt uns in dieser Folge Maike Haase, Head of Investor Relations und Fund Finance be Project A. Grob unterteilt gibt es vier verschiedene Geldgeber-Typen, und alle bringen dem Fonds neben Geld auch weitere Nutzen, von denen am Ende sehr stark auch die Gründer profitieren.

Ein interessantes Learning, das Maike Haase hatte, seit sie bei uns Investor Relations macht: Die LPs fragen Punkte ab die denen sehr ähnlich sind, die auch wir abfragen, bevor wir in Ventures investieren. Dann gibt es da aber noch die ungewöhnlichen Fragen, bei denen auch wir uns manchmal wundern. Aber hört selbst!

Gast: Maike Haase, Head of Investor Relations and Fund Finance bei Project A

Moderation: Danijel Visevic, Director of Communications bei Project A

Sprache: Deutsch

RSS Feed: http://project-a.libsyn.com/rss

Wenn Du mehr über Project A wissen willst:

Blog: https://insights.project-a.com

Podcast: https://www.project-a.com/de/media/podcast

Newsletter: https://www.project-a.com/de/media/newsletter

As the startup ecosystem grows up, it’s not only startups pitching to investors anymore. Every investor needs to have a clear USP that founders perceive as added value for their business.

In this episode, Project A partner Florian Heinemann discusses with HitFox CEO Johannes Keienburg about different investment approaches and how investors can differentiate in a growing investor landscape. What relevance has operational competence for a startup,  what about specialization, and what can corporates offer?

To get an answer to these questions, listen to this podcast.

Guest: Johannes Keienburg, CEO of the HitFox Group & Managing Director at Heartbeat Labs

Host: Florian Heinemann, General Partner at Project A

Language: English

RSS Feed:

If you want to know more about Project A check out:

Blog: https://insights.project-a.com

Podcast: https://www.project-a.com/en/media/podcast

Newsletter: https://www.project-a.com/en/media/newsletter

Demographics, social media, personalization and online trust platforms. Customers are changing, along with their preferred communication channels and their expectations of good customer service. Keeping up with them requires an understanding of the technical tools available in customer service, as well as the branding possibilities in this new world of service.

Dixa is a customer friendship platform out of Copenhagen looking to evolve the way companies connect to and service their customers. Their CEO, Mads Fosselius, talks with with Raul Porojan, Sales & Customer Success Specialist at Project A.

Guest: Mads Fosselius, CEO of Dixa

Host: Raul Porojan, Sales & Customer Success Specialist at Project A

Language: English

RSS Feed: http://project-a.libsyn.com/rss

If you want to know more about Project A check out:

Blog: https://insights.project-a.com

Podcast: https://www.project-a.com/en/media/podcast

Newsletter: https://www.project-a.com/en/media/newsletter

Why should a startup invest in its communication when it has enough construction sites to start with? Danijel Visevic, Director of Communications at Project A, gives answers and examples of successful communication that make the business successful. With his "A Com" team, he supports Project A's ventures in three main areas: PR, content creation and communications strategy. The tasks include, for example, the development of personal brands, the creation of videos, photos, and texts or communication consulting. But all this is of little help if the founders do not take into account the most important law of all communication: the Do-No-Bullsh*t-Law.

Guest: Danijel Visevic, Director of Communications at Project A

Host: Rainer Berak, Managing Director and COO at Project A

Language: English

RSS Feed: http://project-a.libsyn.com/rss

If you want to know more about Project A check out:

Blog: https://insights.project-a.com

Podcast: https://www.project-a.com/en/media/podcast

Newsletter: https://www.project-a.com/en/media/newsletter

Diversity is a hot topic in general and a special challenge for startups. More than just a matter of fairness, it bears great opportunity for success. But what is diversity? Why is it important? How can small & fast growing companies work on building a diverse team while being under time and cost pressure?

Meera provides insights on who should drive diversity, shares best practices and explains why it isn’t about ticking off boxes.

Guest: Meera Innes, Freelancer & Diversity Evangelist

Host: Rainer Berak, COO & MD at Project A

Language: English

RSS Feed: http://project-a.libsyn.com/rss

If you want to know more about Project A check out:

Blog: https://insights.project-a.com

Podcast: https://www.project-a.com/en/media/podcast

Newsletter: https://www.project-a.com/en/media/newsletter

A healthy balance between supply and demand is crucial for sustainable growth of any marketplace. But how do you define and monitor this liquidity of a marketplace? Once defined, what are potential actions to influence the balance of supply and demand?

Catawiki is Europe's fastest growing online auction house with 50,000 items being auctioned off every week. Their Head of Data Science & Analytics, Henk Smit, is exchanging learnings on how to influence marketplace liquidity with Philipp Werner, CMO at Project A.

Guest: Henk Smit, Head of Data Science & Analytics bei Catawiki

Host: Philipp Werner, Chief Marketing Officer at Project A

Language: English

RSS Feed: http://project-a.libsyn.com/rss

If you want to know more about Project A check out:

Blog: https://insights.project-a.com

Podcast: https://www.project-a.com/en/media/podcast

Newsletter: https://www.project-a.com/en/media/newsletter

Which technologies should startups invest in, when they set the foundation for a data warehouse and when is actually the right time to switch from excel sheets to automated data pipelines?

Dr. Martin Loetzsch, Chief Data Officer at Project A,  shares his opinion on buzzwords like Big Data, Data Lakes, NoSQL and AI and how to build a scalable data infrastructure with Dr. Alexandra Deichsel, Business Intelligence Manager at Project A

Guest: Martin Loetzsch, Chief Data Officer at Project A

Host: Alexandra Deichsel, Business Intelligence Manager at Project A

Language: English

RSS Feed: http://project-a.libsyn.com/rss

If you want to know more about Project A check out:

Blog: https://insights.project-a.com

Podcast: https://www.project-a.com/en/media/podcast

Newsletter: https://www.project-a.com/en/media/newsletter

In this episode, Alex Melzer, Founder & CEO of Zolar, a digital platform for residential solar systems, shares his experience from founding a company in the ESG sector. In the conversation with Rainer Berak, Operating Partner & MD at Project A, Alex shares why he believes that having strong company values and a common goal is crucial for Zolar’s success and explains how tech enables his customers to make an impact against climate change.

Unternehmen können sich Online Location Marketing zunutze machen, um Offline mehr Traffic zu generieren. Aber wie funktioniert Location Marketing genau? Und ist das in Zeiten von Google und Facebook überhaupt relevant?

Florian Hübner, Gründer von uberall, erklärt, wie große und kleine Unternehmen Location Marketing sinnvoll für sich nutzen können und weshalb das gerade heute besonders relevant ist. Mit Florian Heinemann, Founding Partner bei Project A und Mila Cramer, Investment Manager bei Project A.

Gast: Florian Hübner, Gründer und CEO von uberall

Moderation: Florian Heinemann, Founding Partner bei Project A und Mila Cramer, Investment Manager bei Project A

Sprache: Deutsch

RSS Feed: http://project-a.libsyn.com/rss

Wenn Du mehr über Project A wissen willst:

Blog: https://insights.project-a.com

Podcast: https://www.project-a.com/de/media/podcast

Newsletter: https://www.project-a.com/de/media/newsletter

Creating a sales compensation scheme in a startup can feel like juggling with explosives while blindfolded. In the beginning, you might have very little data about your business to make decisions that can make or break your commercial success. A badly designed compensation scheme can make your sales team unhappy and lead to bad performance and quick turnover. However, a good sales compensation scheme can be a leading factor of team success, driving actions and behaviors on a daily basis in full alignment with your company’s goals. But where do you start when you, as is natural in a startup, know very little about your KPI’s yet? What should you do and not do in the beginning?

Raul Porojan, Sales & Customer Success Specialist at Project A, lays the foundation of our sales compensation in a nutshell series with Christoph Rösler, Director Venture Development & Sales at Project A.

Guest: Raul Porojan, Sales & Customer Success Specialist at Project A

Host: Christoph Rösler, Director Venture Development & Sales at Project A

Language: English

RSS Feed: http://project-a.libsyn.com/rss

If you want to know more about Project A check out:

Blog: https://insights.project-a.com

Podcast: https://www.project-a.com/en/media/podcast

Newsletter: https://www.project-a.com/en/media/newsletter

Welche Organisation kommt heutzutage noch ohne IT aus? Während die IT oft Treiber von Veränderung ist und somit in der Veränderungskette an erster Stelle steht, befindet sie sich bei der Implementierung oft an letzter Stelle, nämlich erst da, wo Dinge umgesetzt und am Laufen gehalten werden müssen.

Der Ansatz von Contorion setzt auf sogenannte Mission-Teams, die cross-functional und für einen definierten Zeitraum von sechs Monaten vollkommen eigenständig an einem Business Driver arbeiten. Denn um ein effizientes und erfolgreiches Business zu betreiben, ist es notwendig, für jeden strategischen Baustein einen ganzheitlichen Blick auf das Unternehmen zu werfen, der durch alle Prozessketten hindurch funktioniert und wirkt.

Zudem setzt Daniel Seif in seiner IT Organisation nicht auf klassische Hierarchieebenen, sondern auf die Skills einzelner Personen. Es ist eine Extremform von klassischen Hierarchien. Klingt wie der Inbegriff einer agilen Organisation, oder?

Wie all das im Zusammenspiel mit der gesamten Firma funktioniert, welche Herausforderungen es dabei gibt und wie genau es implementiert wurde, hört ihr in der neuen Folge des Project A Podcasts.

Gast: Daniel Seif, CTO Contorion

Moderation: Stephan Schulze, CTO bei Project A

Sprache: Deutsch

RSS Feed: http://project-a.libsyn.com/rss

Wenn Du mehr über Project A wissen willst:

Blog: https://insights.project-a.com

Podcast: https://www.project-a.com/de/media/podcast

Newsletter: https://www.project-a.com/de/media/newsletter