Explore every episode of the podcast Programmatic Pulse
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Ep.84 | Michael Isaacs-Olaye | Managing Director UK at Happydemics | 09 Sep 2025 | 00:39:46 | |
This week Sean is joined by Michael Isaacs-Olaye, Managing Director UK at Happydemics We discussed π 00:15 Michaelβs Career Journey 06:54 Building Expertise in Video and Measurement 11:44 Speaking with Confidence & Staying Curious 14:16 Joining Happydemics: Role, Vision & Growth Plans 21:00 Measurement Channels & New Opportunities 23:19 Diversity, Inclusion & Power of Representation 36:35 Career Advice: Curiosity as a Superpower | |||
| Ep.83 | Alex Grieves | Global Head of Programmatic at billups | 02 Sep 2025 | 00:33:40 | |
This week Sean is joined by Alex Grieves, Global Head of Programmatic at billups. Big shoutout to our show sponsors adnomaly We discussed π 00:15 Alexβs Career Journey 02:34 Learning the Tech Side 04:52 Moving into Programmatic DOOH 07:10 Transition to Commercial Director Role 10:10 Joining Billups: Independence, Agility & Tech Focus 12:24 Leading Programmatic at Billups & Team Growth 14:43 Building a Global Proposition & Private Jet Analogy 17:05 Challenges of Scaling Programmatic Globally 19:28 How Programmatic DOOH Campaigns Work (Step by Step) 24:12 Reporting & Measurement 28:51 Career Advice: Get Comfortable Being Uncomfortable 31:17 Donβt Delay Hard Tasks & Embracing Change | |||
| Ep.74 | β Ben Putleyβ | Co-Founder & CEO at β Alkimiβ | 24 Jun 2025 | 00:45:32 | |
This week Sean is joined by Ben Putleyβ , Co-Founder & CEO at β Alkimiβ . We discussπ π« The evolution of Alkimi π« Building a decentralised ad exchange π« Lessons from their growth journey π« How to utilize AI to gain an edge π« Career advice for emerging leaders | |||
| Ep.73 | β Christopher Pettitβ | Co-Founder & CEO at β Revvingβ | 09 Jun 2025 | 00:28:06 | |
This week Sean is joined by Christopher Pettit, Co-Founder & CEO at Revving Chapters below π 00:15 Recap of Fired Up Event 01:53 Chrisβ Career Journey 06:38 What Revving Does 08:58 Industry Finance Problem 11:18 Why Late Payments Persist 13:43 Building Revving Obstacles & Growth 16:03 Convincing CFOs to Use Revving 18:33 Fixing the AdTech Ecosystem 20:32 Career Progression & Financial Literacy 23:01 Advice for Career Growth | |||
| Ep.72 | Fabian Beste | Co-Founder & CEO at 4screen | 27 May 2025 | 00:29:09 | |
Programmatic Pulse podcast is back! Sean is joined by the CEO of the 2024 London AdTech Economic Forum winner - Fabian Beste @ 4screen. Chapters below π 00:15 Introduction to Fabian and 4Screen 05:46 The Concept and Technology Behind 4Screen 08:59 Starting in Covid 11:57 Partnerships with Major Automakers 14:43 The Startup Ecosystem in Munich 18:26 Growth Opportunities for 4Screen 21:15 Career Advice and Networking 25:07 Lessons Fabian has Learnt From his Journey 28:01 Team Structure and Hiring Challenges | |||
| Ep.71 | Darren Jacobs | Sales Director EMEA at Zitcha | 29 Apr 2025 | 00:32:22 | |
This week Sean is joined by Darren Jacobs, Sales Director EMEA at Zitcha. Chapters below π 00:29 - Career Journey 03:10 - Transitioning to a Global Market 06:14 - What Does Zitcha Do? 07:33 - Building a Retail Media Network 11:59 - How a Retailer Can Win 15:03 - Challenge in Retail Media 17:42 - The Future of Retail Media 29:04 - Career Advice | |||
| Ep.70 | Rachel Smith | Co-Founder & CEO at ExchangeWire | 22 Apr 2025 | 00:36:24 | |
This week Sean is joined by Rachel Smith, Co-Founder & CEO at ExchangeWire. Chapters below π 00:29 - Career Journey 06:33 - Growing ExchangeWire 10:01 - The Core Components of EW 12:13 - Simplifying AdTech 20:59 - Importance of Networking // ATS 31:03 - Career Advice | |||
| Ep.69 | Tom Laband | Co-Founder & CEO at Adsquare | 15 Apr 2025 | 00:19:56 | |
This week Sean is joined by Tom Laband, Co-founder and CEO of Adsquare. 00:29 - Career Journey 02:51 - Growing Adsquare Internationally 05:56 - Entrepreneurial Operating Framework System 09:55 - Journey So Far and Growth Plans for Adsquare 16:32 - Tom's Career Advice | |||
| Ep.68 | Ravi Patel | Founder & CEO at SWYM.ai | 08 Apr 2025 | 00:20:50 | |
This week Sean is joined by Ravi Patel, Founder & CEO at SWYM.ai Chapters below π 00:29 - Career Journey 03:45 - What is SWYM.ai? 05:55 - Dynamic Curation 09:45 - Journey so Far and Growth Plans 11:38 - Achieving Product Market Fit in AdTech 16:11 - Where Does PMF Go Wrong 18:32 - Ravi's Career Advice | |||
| Ep.67 | Max von Weber | Founder & CEO at adnomaly | 01 Apr 2025 | 00:30:12 | |
This week Sean is joined by Max von Weber, Founder & CEO at adnomaly Chapters below π 00:39 - Career Journeys 02:35 - Adland in Germany 04:13 - Inspiration Behind Adnomaly 06:58 - What adnomaly Solves and Client Success Stories 11:27 - Growth Plans 13:30 - Leading From the Front 16:00 - The Feelings you Went Through When Starting adnomaly 21:01 - How to Succeed Working in a Startup 23:46 - AdTech vs Agency Startup 25:32 - Founder's Advice 27:22 - Handling Client Objections | |||
| Ep.66 | Mallory Simmonds | President, EMEA at Kepler | 25 Mar 2025 | 00:34:42 | |
This week Sean is joined by Mallory Simmonds, President EMEA at Kepler. Chapters below π 04:30 - Transitioning From the US to UK Market 07:33 - Inside the Pitch Process 12:13 - Standing Out in a Sea of Sameness 15:30 - Blending Data with Creative 19:48 - Balancing Motherhood, Career and Training 22:30 - Triathlon Training 31:41 - Career Advice | |||
| Ep.65 | β Matthew Newcombβ & β Cassidy Naselloβ | Regional Director at β Azerionβ and Founder at β FELTβ | 18 Mar 2025 | 00:37:59 | |
This week Sean is joined by Matthew Newcomb, Regional Director at β Azerionβ & Cassidy Nasello, founder at FELT. Chapters below π 00:38 - Career Journeys 05:21 - Making Agreements not Expectations 13:40 - When You're Ready You Will Know 15:38 - Getting Ahead of the Problem 19:25 - Methods to Overcome Adversities 25:51 - Establishing a Work-Life Seperation 30:31 - Premortem Technique 33:25 - Career Advice | |||
| Ep.82 | Alex Glover | Managing Director, Programmatic at Brainlabs | 26 Aug 2025 | 00:28:27 | |
This week Sean is joined by Alex Glover, Managing Director, Programmatic at Brainlabs Massive shoutout to our sponsors for this episode adnomaly. Their AI driven anomaly detection prevents costly campaign slip ups by catching issues like missing geo targeting, 404 landing pages, or mis set budgets before they escalate. Safeguard your spend at adnomaly.de We discussed π 00:15 Alexβs Career Journey 04:15 Who Brainlabs Are & Why He Joined 06:38 Exciting Channels: CTV, Audio & Digital OOH 08:57 Brainlabsβ Work in CTV & Unified Approach 11:24 Digital OOH: Opportunities & Challenges 13:51 Big Agency vs Indie: Whatβs Different 16:13 Brainlabsβ Graduate Scheme in Buenos Aires 20:54 Developing Passion & Craft in Programmatic 23:15 Career Advice 25:42 Getting Noticed for Promotions | |||
| Ep.64 | β Heather Carverβ | CRO at β Freestarβ | 11 Mar 2025 | 00:42:53 | |
This week Sean is joined by Heather Carver, CRO at Freestar. Chapters below π 00:38 - Prebid.org Ascent Event 05:55 - Heather's Career Journey 12:54 - AdOps to Commercial - Strong Foundations 16:01 - Who Freestar are 22:51 - Establishing a Consultative Approach 25:52 - Roadmapping Success for your Team 28:52 - 'Slowing Down to Move Fast' 33:40 - Adversities you Overcame in your Career 38:47 - Getting your Personal Branding Out There | |||
| Ep.63 | Marc Guldimann | Founder & CEO at Adelaide | 25 Feb 2025 | 00:33:12 | |
Sean is joined by Marc Guldimann, Founder & CEO at Adelaide. Chapters below π 00:15 - Marc's Career Journey 07:12 - Inspiration Behind Adelaide's Name 08:20 - Building a Team Roadmap 09:55 - Top Line View of Attention in Media 13:00 - Establishing Attention as a Mainstream Media Currency 16:36 - Attention and how Media is now Bought 19:02 - Incentives for Advertisers, Platforms and Consumers 24:10 - Content: Quality vs Quantity 28:30 - Entrepreneurship from an Early Age 29:10 - Marc's Career Advice | |||
| Ep.62 | Zuzanna Gierlinska | Chief Commercial Officer at MIQ | 18 Feb 2025 | 00:30:38 | |
This week Sean is joined by Zuzanna Gierlinska, Chief Commercial Officer at MIQ. Chapters below π 00:18 - AdTech Personality of the Year 02:05 - Zuzannaβs Career Journey 05:50 - Different Personalities for Different Environments 08:05 - What Brought you to MIQ 12:13 - Building a Career with Intention: How to Plan & Progress 24:35 - The Importance of Networking 27:25 - Creating Your Own βBoard of Directorsβ 29:10 - Mentorship & Giving Back: Supporting the Next Generation | |||
| Ep.61 | β Christopher Kennaβ β | CEO at β β BA Diversity Media Inc | 10 Feb 2025 | 00:36:10 | |
This week Sean is joined by Chris Kenna, who is the CEO of BA Diversity Media. Chapters below π π Chris' Career Journey π Navigating the CTV Landscape π The Difference in the US Ad Market to the UK π Cultural Upfonts π AI's Role in Content Production π The Current State of DEI π Chris' Advice for Emerging Leaders | |||
| Ep.60 | Charles Cadbury | CEO at Say It Now | 06 Feb 2025 | 00:33:12 | |
This week Sean is joined by Charles Cadbury, CEO at Say It Now And special guest Boardy! Chapters below π π Charlie's Career Journey π Audio as a Channel π The Mission Behind Say It Now π The Future of Voice π Conversation with Boardy π AI as an Innovator π Charlie's Career Advice | |||
| Ep.59 | Gregg Rogers | Senior Director, Curation Partnerships at Equativ | 04 Feb 2025 | 00:44:29 | |
This week on the show Sean is joined by Gregg Rogers, Senior Director, Curation Partnerships at Equativ. Chapters below π π Greggβs Career Journey π The Evolution of Equativ and Its Mission π Breaking Down Curation: Why Itβs More Than Just a Buzzword π SSP vs. DSP: Why Curation on the Supply Side Matters π Addressability & Audience Targeting π AI, Creative Personalisation & Commerce Media π Predictions for 2025 π Greggβs Career Advice | |||
| Ep.58 | James Appleby | UK Managing Director at Assembly Global | 28 Jan 2025 | 00:40:44 | |
This week Sean is joined by James Appleby, UK Managing Director at Assembly Global Chapters below π π Jamesβs Career Journey π The Evolution of Assembly: Performance-First Media Innovation π Balancing Agency Life: Challenges, Growth, and Culture π The Role of People in Defining Agency Success π Hybrid Work and the Importance of In-Person Connection π Advice on Finding Passion in Your Career π Jamesβs Perspective on Having a Voice in the Industry | |||
| Ep.57 | Joy Ross | SVP, DSP at Cadent | 21 Jan 2025 | 00:24:17 | |
This week Sean is joined by Joy Ross, SVP, DSP at Cadent. 00:15 Joyβs Career Journey 02:09 Lessons from Building Standards in Programmatic Advertising 05:56 Inside Cadent: Converging TV and Programmatic Innovation 07:00 The Future of CTV: Growth, Challenges, and Opportunities 09:25 UK vs US - CTV Market 14:00 The Women in Programmatic Network: Building Global Connections 17:15 Create Joy: Supporting Small Businesses 22:40 Joyβs Advice for Thriving in the Industry Joy Ross - https://www.linkedin.com/in/joycavanagh/ | |||
| Ep.56 | Gareth Neville | Head of Business Development at Kepler | 14 Jan 2025 | 00:43:59 | |
This week on the show Sean is joined by Gareth Neville, head of Business Development at Kepler. Chapters below π 01:14 Garethβs Career Journey: From Local Publishing to AdTech Leadership 05:45 The year 2020 10:20 Insights from Working at Amazon 17:45 Working at Kepler and Role as Head of Business Development 20:00 The Power of Building Meaningful Relationships 27:15 Supporting Emerging Leaders & Brixton Finishing School 29:35 Predictions for 2025: The Role of AI in Efficiency and Creativity 31:55 Garethβs Career Advice: Grit, Curiosity, & Making People Feel Valued | |||
| Ep.55 | Matt Bennathan | Chief Commercial Officer at Zeotap | 07 Jan 2025 | 00:37:21 | |
This week Sean is joined by Matt Bennathan, Chief Commercial Officer at Zeotap. Chapters below π 00:27 Mattβs Career Journey: From Data Sales to AdTech leadership 03:00 Inside Zeotap: Solutions, Recent Funding & Culture.Β 08:25 Going From a Massive Corporation to a Scale-Up 14:05 The Power of Saying No: Staying Disciplined for Success 19:25 Staying Present & Supporting the Next Generation of Talent 26:40 Maintaining Balance: Fitness, Focus, and Mental Clarity 33:45 Predictions for 2025: M&A Activity and Shifting Industry Dynamics 36:35 Mattβs Career Advice: Work Hard, Stay Positive, Be Kind | |||
| Ep.81 | β Steven Fillerβ | Country Manager UK at β ShowHeroesβ | 18 Aug 2025 | 00:27:23 | |
This week Sean is joined by Steven Filler, Country Manager UK at ShowHeroes We discussed π 00:15 Stevenβs Career Journey 02:28 Blueprint for Launching New Businesses 04:51 Who ShowHeroes Are & Why He Joined 07:20 Taking ShowHeroes to Market 09:40 Growth, Challenges & Building Momentum 12:07 CTVβs Present & Future Potential 14:28 Why CTV Could Become the Ultimate Storytelling Platform 16:47 How to Move from Sales Manager to Director 19:02 Building Culture & Leadership Qualities 21:24 Hiring Right & Team Fit 23:39 Career Advice: Own Your Development 25:59 Mentorship, Asking for Help & Industry Support | |||
| Ep.54 | Matthew Goldhill | Founder & CEO of Picnic | 17 Dec 2024 | 00:30:18 | |
This week Sean is joined by Matthew Goldhill, Founder of Picnic Chapters below π π Matthewβs Career Journey π The Evolution of Picnic: Lessons, Pivots, and Building with Purpose π Introducing PIQ: Revolutionising Media Quality Metrics π Highlights from Picnicβs Media Quality Report π Industry Challenges: Trust, Metrics, and Made-for-Advertising Sites π Predictions for 2025: Building Trust and Advancing Quality π Scaling Picnic: Highs, Lows, and Lessons Learned π Advice for Aspiring Entrepreneurs and Industry Leaders https://www.picnic.io/lps/the-media-quality-report-2024 | |||
| Ep.53 | Anya Libova | Director Publisher Development at DoubleVerify | 10 Dec 2024 | 00:32:45 | |
This week Sean is joined by Anya Libova, Director Publisher Development at DoubleVerify Chapters below π 0:49 - Anyaβs Career Journey 4:45 - Winning AdTech Rising Star 7:54 - Inside DoubleVerify: Role & Mission 9:18 - Spotlight on DVβs News Accelerator 12:41 - Co-Founding AdTech Connect 20:30 - The Importance of Mentorship in Career Growth 27:55 - 2025 Predictions 29:20 - Anyaβs Top Advice for Excelling in the Industry | |||
| Ep.52 | Philip Acton | Country Manager, UK at AdForm | 03 Dec 2024 | 00:37:13 | |
This week Sean is joined by Philip Acton, Country Manager UK at Adform Chapters below π π Philipβs Career Journey into Advertising π Leading Adform in the UK: Role & Responsibilities π Strategies for Building a High-Performing Team and Culture π Leadership Style: Empowering the Team to Succeed π Adformβs ID Fusion π Growth in Omnichannel and the Rise of CTV π Opportunities in CTV Advertising and Measurement Challenges π Power of Apprenticeships π Philipβs Advice for Excelling in the Industry | |||
| Ep.51 | Nick Hill | Head of Programmatic at EssenceMediaCom | 25 Nov 2024 | 00:28:01 | |
This week Sean is joined by Nick Hill, Head of Programmatic at EssenceMediacom Chapters below π π Nickβs Journey into Advertising π Current Role and Agency Life π Key Differences Between Agency and Media Partner π Leadership Styles That Drive Success π Quality vs. Quantity in Hiring and Programmatic Buying π End-of-Year Predictions: π Curation π Emerging Channels π Nick's Top Advice for Excelling in the Industry | |||
| Ep.50 | Cadi Jones | SVP, EMEA at Index Exchange | 19 Nov 2024 | 00:40:33 | |
This week Sean is joined by Cadi Jones, SVP, EMEA at Index Exchange Chapters below π π Cadi's Career Journey into Advertising π Inside Index Exchange: Role & Mission π Unpacking CurationβThe Hottest Topic in AdTech π Defining 'Premium' Publishers and Inventory Standards π Navigating Industry Events & Managing Workload π Keeping Pace with Ad Trends and Channels π Cadiβs Top Tips for Excelling in AdTech | |||
| Ep.49 | Geoff Wolinetz | SVP, Publisher and Demand Platforms at OpenX | 12 Nov 2024 | 00:27:52 | |
This week Sean is joined by Geoff Wolinetz, SVP, Publisher and Demand Platforms at OpenX.
Chapters below π | |||
| Ep.48 | Tim Collier | Head of UK and North Europe at Scope3 | 05 Nov 2024 | 00:35:05 | |
This week Sean is joined by Tim Collier, Head of UK and Northern Europe Lead at Scope3. Chapters below π π Tim's Path to Advertising and Sustainability π Lessons from Google That Shaped His Career π The Mission and Vision of Scope3 π Scope3βs Role in the Ad Ecosystem π Tackling Sustainability Challenges and Celebrating Wins π Industry Myths About Sustainability - What Needs to Change? π Practical Steps to Reducing the Ad Industryβs Carbon Footprint π Surprising Lessons from Working in Sustainability π Timβs Advice for Aspiring AdTech Professionals | |||
| Ep.47 | Salvatore Internullo | Chief Growth Officer at MINT | 29 Oct 2024 | 00:42:16 | |
This week Sean is joined by Salvatore Internullo - Chief Growth Officer at MINT. Chapters below π π Salvatoreβs Journey into Advertising and AdTech π Navigating New Industries - How He Does It π Mintβs Vision and Salvatoreβs Role π A Deep Dive into Mintβs ARM (AI-Driven Resource Management) π Growth Strategies for Mint in a Competitive Market π Whatβs Next for Mint.ai π The Role of AI in Marketing and AdTechβTrends and Insights π Opportunities and Challenges AI Brings to the Industry π Salvatore's Career Advice | |||
| Ep.46 | β β Matt Barashβ β | Ad Tech Exec // The π | 22 Oct 2024 | 00:40:26 | |
This week Sean is joined by Matt Barash, Ad Tech Exec. Chapters below π π Matt's Journey: 25 Years in Media and AdTech π Early Days: From Broadcast to ESPN and Beyond π Memorable Moments: Selling Ads for the Super Bowl π Navigating the Programmatic Space π Key Mentorships and Career Influences π The Value of Relationships and Building a Strong Network π The Power of Personal Branding π Trends Shaping AdTech in 2024 and Beyond π Matt's Top Predictions for 2025 π Career Advice | |||
| Ep.45 | Nathan Lindberg | Head of US Brand Partnerships at Overwolf | 15 Oct 2024 | 00:40:53 | |
This week Sean is joined by Nathan Lindberg, Head of US Brand Partnerships at Overwolf. Chapters below π π Nathan's Journey from Traditional Media to Esports π What Sparked Their Passion for Gaming π Overview of Overwolf and Their Role π How Brands Integrate with the Overwolf Ecosystem π Creative Mods on Overwolf that Blew Their Mind π Growth Opportunities for Overwolf π Myths About the Esports Industry π The Evolution of AdTech and Esports Sponsorships π Career Advice for Excelling in the Gaming Industry π Nathan's Career as a Video Game (and Their Boss Battle) | |||
| Ep.80 | Matthew Newcomb | Managing Director, Kevel Ads at Kevel | 12 Aug 2025 | 00:37:34 | |
This week Sean welcomes the return of Matthew Newcomb, Managing Director, Keval Ads at Kevel. We discussed π 00:17 Welcoming Mr Newcomb Back 03:05 Who Kevel Are & What They Do 05:07 Why Move to Retail Media & Join Kevel 09:40 Getting Up to Speed in a New Vertical 10:25 Retail Media Simplified: How It Works 12:05 Old vs Modern Retail Media Networks 14:32 Opportunities & Challenges in Retail Media 16:51 Kevel's Growth Model & SaaS Approach 18:03 M&A Basics: Purpose & Strategy 21:27 Selling a Business: The Process & Challenges 22:49 How the M&A Landscape Has Changed 25:02 Building an Attractive Business for Acquisition 27:27 Profitable Models & Growth Areas to Focus On 29:50 Career Advice: βDo What Others Wonβtβ 33:32 Networking, Work Ethic & LinkedIn Presence 35:58 The Compound Effect of Consistency | |||
| Ep.44 | Alex Heng | Director Client Services at Genuis Sports | 08 Oct 2024 | 00:34:38 | |
This week Sean is joined by Alex Heng, Director of Client Services at Genius Sports Chapters below π π Alex's Career Journey π Early Days of Sales π Ensuring Client Services is a High Functioning Team π Genuis Sports FanHub Platform π Enhancing the Fan Experience across Platforms π Examples of Fan Engagement Done Correctly π Upskilling in Wider Paid Media Channels π Alex's Career Advice | |||
| Ep.43 | Jared Siegal | CEO of Aditude | 01 Oct 2024 | 00:41:52 | |
This week Sean is joined by Jared Siegal, CEO at Aditude. Chapters below π π Quick Disney Update π Jared's Career Journey π What Led to Founding Aditude π If Aditude was a Person, Who Would it Be? π Aditude's role in the Ad Ecosystem π Aditude's Recent Acquisition π The Journery of Raising a Series A π Dinner Party Guest π Knowing a Little Bit About Everything π Jared's Career Advice | |||
| Ep.42 | Emma Newman |CRO, EMEA at PubMatic | 24 Sep 2024 | 00:39:38 | |
This week Sean is joined by, Emma Newman, CRO, EMEA at PubMatic Chapters below π π Emma's Career Journey π The Difference Between Managing a Country and a Region π How PubMatic's Solutions have Evolved π How PubMatic can Lead in 'Green AdTech' π Redesigning the SSP Model from Scratch π Attention Economy Gaining Traction π How Diversity can Positively Impact the Industry π Why the Industry Needs to do More π Reaching School Leavers π Emma's Career Advice π The Benefits of Having Marketing and Commercial Experience | |||
| Ep.41 | Silke Zetzsche | Commercial Director at Audiostack | 17 Sep 2024 | 00:45:36 | |
This week Sean is joined by Silke Zetzsche, Commercial Director at AudioStack. Chapters below π π Silke's Career Journey π Why Working in Audio is so Enjoyable π Audiostack's Solutions π Why Audio Ads are so Engaging π Executing the GTM Strategy π Brand Safety in Audio Advertising π The Future of Audio Advertising π Open Conversation on Body Safety and Cyber Safety π How the Ad Industry can do More π Growing Up in the Era of Social Media π Silke's Career Advice Further reading links: https://www.nytimes.com/interactive/2019/12/22/us/child-sex-abuse-websites-shut-down.html https://www.nytimes.com/2024/01/31/technology/senate-child-safety-social-media.html | |||
| Ep.40 | Sean Crawford | Managing Director at Threefold | 10 Sep 2024 | 00:31:55 | |
This week Sean is joined by Sean Crawford, Managing Director at Threefold. Chapters below π π Sean's Career Journey π Moving to the US π The Growth of Retail Media π Threefold's Solutions π Future Growth Plans π SMG's Culture of Growth π US v UK Retail Media Markets π Retail Media Adoption in the US π Tailoring your Strategy to a New Market π US v UK Cultural Differences π Sean's Career Advice | |||
| Ep.39 | Wayne Blodwell | Co-Founder & CEO of Impact Media | 03 Sep 2024 | 00:39:57 | |
This week Sean is joined by Wayne Blodwell, Co-Founder & CEO at Impact MediaΒ Chapters below πΒ π Wayneβs Career JourneyΒ π Moving to the USΒ π US vs UK Working CultureΒ Β π Founding Impact MediaΒ π Impact Mediaβs Solutions π How AI knows when an Ad has been Captured π Will Attention be a Metric in Programmatic π How to Balance Attention and ReachΒ π How Programmatic Media Buying has Evolved π AIβs Effect on the Industry π Wayneβs Career Advice | |||
| Ep.38 | Indy Khabra | Co-Founder at Livewire | 27 Aug 2024 | 00:37:04 | |
This week Sean is joined by Indy Khabra, Co-Founder at Livewire. https://livewire.group/news/livewire-launches-the-2024-next-gen-attention-study/ Chapters below π π Indy's Career Journey π Career in Australia π What is Livewire and their Solutions π The Key to Successful Brand Integrations in Gaming Environments π Gameview π Insights into Livewire's 2024 Next Gen Attention Study π The Journey of Raising a Series A π Collaboration in a Remote-First Environment π Common Traits in Successful Candidates π Indy's Career Advice | |||
| Ep.37 | Jan Vimal | Head of Programmatic at 75Media | 20 Aug 2024 | 00:25:53 | |
This week Sean is joined by Jan Vimal, Head of Programmatic at 75Media. Chapters below π π Jan's Career Journey π 75Media and Their Solutions π What a Head of Programmatic Does π Educating Internal and External Stakeholders π Gaining Market Share in a Competitive Space π Why the UK has Fallen Behind in the PDOOH space π What Makes a Good Programmatic DOOH Campaign π Creative Flexibility in Campaigns π Jan's Career Advice | |||
| Ep.36 | Matt Hamill | VP Sales UK at Division-D | 13 Aug 2024 | 00:56:31 | |
This week Sean is joined by Matt Hamill, VP Sales UK at Division-D Programmatic Pulse's most open and honest conversation to date. Chapters below π π Matt's Career Journey π Comparisons Between the UK and Australian Market π How the Start of Matt's New Role has been like π Kansas π Division-D and their Solutions π The Importance of a Supportive Company Culture π How do you Educate Customers on New Media Channels π What's Your Process to Educate Yourself on New Channels π Go To Market Strategies π Wider Challenges in the UK and European Market π Sean's Journey with Sobriety π Matt's Mental Health Journey π Matt's Career Advice | |||
| Ep.35 | Ben Cicchetti | SVP, Marketing & Communications at InfoSum | 06 Aug 2024 | 00:37:49 | |
This week Sean is joined by Ben Cicchetti. Ben Cicchetti is SVP, Marketing & Communications at InfoSum. Chapters below π π Ben's Career Journey π Transitioning into AdTech π InfoSum and their Solutions π The Implications of Google's Reversal on Third-Party Cookies π The Tech behind InfoSum's Data Collaboration Platform π Core Elements of a Successful Marketing Strategy π How to Position a Brand in a Competitive AdTech Landscape π How to Respond to Rapid Changes in the Industry π Inclusive Hiring Strategies π Inclusive Events: Fostering a Welcoming Atmosphere π Ben's Career Advice | |||
| Ep.79 | David Sequeira | EVP at Skai | 05 Aug 2025 | 00:32:58 | |
This week Sean is joined by David Sequeira, EVP at Skai. We discussed π 00:15 Davidβs Career Journey 06:05 Lessons from Agency Life & Switching Sides 09:15 Managing Global Roles & Travel Balance 13:25 What Skai Does & the Rise of Retail Media 18:15 Retail Media, Search, and AI Evolution 19:35 Hiring, Culture & Recruitment 23:25 Purpose-Driven Interviewing 27:15 Advice for Ambitious Sellers 31:25 Career Advice: Say Yes & Step Up | |||
| Ep.34 | Joe Adsett | VP of Growth at ThisThat | 30 Jul 2024 | 00:53:18 | |
This week Sean is joined live in the studio with Joe Adsett, VP of Growth at ThisThat. Chapters below π π Joe's Career Journey π Founding and Exiting an Agency during University π ThisThat and their Solutions π Role as the VP of Growth π What is Brand Lift? π Making Brand Lift more Accessible for SMBs π Ensuring Accuracy and Reliability of Brand Lift Studies π Biggest Challenges in Market Research π When did Influencer become a Main Channel π Influencer and Community-Led Advertising π Advice for Media Execs coming across Influencer Briefs π Career Advice | |||
| Ep.33 | Nepomuk Seiler | Head of Software Engineering at Gutefrage.net & Highfivve | 23 Jul 2024 | 00:38:48 | |
This week Sean is joined by Nepomuk Seiler, who is the Head of Software Engineering at Gutefrage.net & Highfivve. Chapters below π π Muki's Career Journey π Overview of gutefrage.net GmbH and highfivve π Building Trust and Transparency in Ad Tech π Privacy Concerns and Data Quality π Promising Alternatives to Cookie-Based Targeting π The topic of curated publisher lists π Muki's role in Prebid.org and Open Source π Developing a Strong Team Culture π Advice for Mentoring New Engineers π Aim Big and Learn How to Market Yourself | |||
| Ep.32 | Manal Saho | Regional Sales Director at Preciso | 16 Jul 2024 | 00:26:30 | |
This week Sean is joined by Manal Saho, Regional Sales Director at Preciso. Chapters below π π Manal's Career Journey π Approach to Business in Dubai and Rome π Overview of Preciso and Ultima π Case Study: Ultima for Small Medium Sized Businesses π Technology Behind Ultima π The Future of Advertising with AI Integration π Preparing for the Demise of Cookies π Advice for Excelling in the Industry Programmatic Pulse brought to you by Sentient Talent proudly partners with The Women in Programmatic Network | |||
| Ep.31 | Luisa Del Maschio | Senior Analytics Manager at Jellyfish | 10 Jul 2024 | 00:28:56 | |
This week Sean is joined by Luisa Del Maschio, Senior Analytics Manager at Jellyfish. Chapters below π π Luisa's Career Journey and Joining Jellyfish π Analytics and Shaping Campaigns π Balancing Creativity and Data-Driven Strategies π Avoiding Preconceived Thoughts in Analytics π Creative Demands and AI π Using Data Insights in Campaigns π Challenges in an Agency Setting π Staying Up to Date with Industry Developments π Bloom and Personal Growth π Advice for Excelling in the Industry Programmatic Pulse proudly partners with β The Women in Programmatic Network | women in digitalβ | |||