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Explore every episode of the podcast Profitable Photographer

Dive into the complete episode list for Profitable Photographer. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
294: Luci Dumas: Mastering In-Person Sales - Part 1: 7 Reasons to Make the Switch29 Jan 202500:09:39

I thought I would go back to the basics. It has been a while since I shared my step by step “In Person Sales System” so today, and in two weeks, I go deep into the Why and How of showing our work and helping people select art and albums they will treasure from their sessions.

Question 1-Are you ready to transform your photography business and take your sales to the next level? and

2-Do you ever wonder how some photographers consistently generate thousands of dollars in portrait orders, selling multiple wall portraits and albums?

In this and the second episode on IPS, I’ll share how I average 3 to 7 wall portraits per client, and how my coaching clients regularly achieve orders of $2,000 to $4,000—and sometimes even more!

In this solo episode, I reveal 7 reasons why I love IPS and why it’s the ultimate way to:

  • Connect with your clients on a deeper level.
  • Provide incredible service while building trust.
  • Improve your photography and confidence.
  • Increase your income and thrive in your business!

From my journey of starting with nothing to building a thriving photography career, I’ll show you how IPS has been a complete game-changer for me and my clients.

Key Highlights:

  • Why IPS isn’t just about sales—it’s about serving your clients and creating joy.
  • How IPS can improve your craft as a photographer.
  • The surprising connection between higher client investments and stronger relationships.

Tune in to hear my story of resilience, the power of standing out in a competitive market, and why being a trusted advisor is the foundation of my sales system.

FREE GIFT: Don’t forget to grab my ebook, “10 Big Ideas for Marketing in the Real World,” at www.lucidumascoaching.com.

If you’re ready to stop competing on price and start thriving, this episode is for you!

Connect with Photography Business Coach Luci Dumas: 

293: Heather Lahtinen: Minding Your Mind22 Jan 202500:31:31

I’m kicking off the year with a bang with wonderful guests, and I couldn’t be more thrilled to have Heather Lahtinen as my new BFF on The Profitable Photographer today! Heather is an award-winning wedding and portrait photographer from Pittsburgh, PA, with over 20 years of experience as a photographer and entrepreneur. She’s built not one but two six-figure businesses and is a true expert in marketing, pricing, and business strategy.

But what makes Heather truly special—and the focus of our conversation—is her mastery of mindset. She’s a certified mindset coach, productivity expert, and mentor to photographers across the globe. Heather also hosts the Flourish Academy Podcast, where she shares her wisdom and wit. One of my favorite insights from Heather? “If you’re not getting the results you want, it’s either a math problem or a thought problem—and spoiler alert, all problems are thought problems!”

I can’t wait for you to hear her advice and start transforming your mindset for success

Here’s what we dove into:

  • Heather’s Simple Money-Making Steps: 
  • The Belief Triad:
  • Step 1: Believe you're a professional.
  • Step 2: See yourself as a business owner.
  • Step 3: Picture yourself as the CEO of a thriving, multi-six-figure business.
  • The Power of Belief: Success starts with believing there are people out there who want what you’re offering. If you’re doubting that, Heather shares how to climb the “belief ladder” to shift your mindset.
  • Mindfulness and Monitoring Your Brain:
  • Your thoughts create your feelings, which drive your actions.
  • Replacing negative thoughts with positive ones can transform your outcomes.
  • Remember, "You’re only one thought away from a completely different life!"
  • Better Questions, Better Results

Heather’s wisdom will help you stay mindful, motivated, and aligned with your vision for success.

Free Gift: 151 Ways to Get More Photography Clients

Contact Info:

heather@flourish.academy

Flourish Academy

Connect with Photography Business Coach Luci Dumas: 

284: Kelly Warkentin: Virtual In-Person Sales and Work-Life Harmony20 Nov 202400:25:01

In this episode of The Profitable Photographer, I’m thrilled to catch up with Kelly Warkentin, a lifestyle family photographer in Vancouver, Canada, mom of three, and one of my proudest coaching success stories. Kelly has not only built a thriving photography business but also created a work-life balance that lets her focus on her family and her clients.

When we started working together, Kelly was selling digital files for hundreds of dollars. Through my training program (and her hard work implementing the strategies), she discovered the power of selling heirloom art and albums in person, transforming her sales into thousands. Now, she’s adapted my system to develop her own Virtual IPS approach, helping busy photographers serve their clients with exceptional care while reclaiming their time.

Here’s what we cover:

  • How Kelly transitioned from traditional sales to Virtual IPS to avoid burnout.
  • Why personalized connection and service are game-changers in luxury photography.
  • Outsourcing tips to lighten your load and grow your income.
  • Simple yet effective strategies for balancing a successful business with family life.

Kelly’s story is a testament to the power of mentorship, innovation, and courage. Tune in for actionable insights and plenty of inspiration!

Reach out to and join her private group 

“Virtual IPS for portrait photographers on Facebook”

hello@kellywarkentin.com

KellyWarkentin.com/chat 

Connect with Photography Business Coach Luci Dumas: 

194: Luci Dumas- Using “Magic” to Manifest/Attract Ideal Clients and More01 Mar 202300:41:25

Magic is real. Thoughts have power.

In this episode I am going FULL Woo Woo and talk about the power we have to become a magnet for success, attracting what we want in life, both big and small. The secret powers we have to manifest things like great photography clients, relationships, abundance, even a pair of the perfect sunglasses. (Listen for the tale of lost the sunglasses).

I often touch on this subject in my other podcasts and decided to go for it and claim my truth…that this stuff works (TSW) and that I use it all the time.

If the woo woo, or calling it the power of the Universe or God or a spiritual teacher is not your thing, you can call it awareness or accessing our own genius. Whatever you call it, my experience is that it is real, that actions combined with these manifesting principles go hand in hand to create the life we desire.

In this episode of The Profitable Photographer I share my perspective and experiences through 

  • fun stories about my small miracles
  • reference books and teachers on the topic
  • tools like affirmations and visualizations
  • quotes
  • the principles of the laws of attraction
  • where this teaching came from historically
  • the importance of positive energy/vibration and how to raise it

And how there is a loving and creative force always listening to our desires and ready to bring us what we want and that the more clear we are, the faster these things can come our way.

I am visualizing this episode being the perfect one for you right now, whether you have been on team “Law of Attraction” or this is new for you. Because you deserve to have all good things in your life!!

Photography Business Coach Luci Dumas’ Programs and Contact Info:

193: Johl Dunn - Change Your Mindset, Change Your Life22 Feb 202300:54:23

I just loved getting to know Australian photography and coach, Johl Dunn. He helps ambitious photographers build a highly profitable business by creating a sales and marketing engine and completely rewiring their subconscious programming.

Listen in as Johl reflects on his journey as the owner of a portrait photography studio. He shares how he personally realized that mindset is infinitely more important than knowledge and skill when it comes to finding success.

Johl tackles common money blocks in the industry and why it’s important to look at money as energy exchange. He also gives his best advice to those who feel a lack of self-worth as the owner of a photography business.

Asked about the value of a coach, Johl says: “I went through a lot of stress, anxiety, and a lot of really hard times in my business. What I love about coaching is that I can fast-track the process for other photographers. They don’t have to make the same mistakes that I did. I can help them achieve a very powerful and profitable business relatively quickly!”

Key Topics:

  • What got Johl into photography and coaching (3:15)
  • Overcoming money blocks (7:30)
  • Defining “mindset” and typical shifts photographers need to make (10:12)
  • How your personal life affects your business life (17:25)
  • Johl’s personal story of how a simple mindset shift changed his life (20:30)
  • What to do if you’re experiencing a lack of self-worth (26:30)
  • A case for charging more for your services (34:04)
  • Scale your mindset to scale your business (41:34)

Learn more about Johl Dunn at https://www.johldunn.com/ and send him a message mentioning that you heard him on the Profitable Photographer Podcast for a FREE 30-MINUTE COACHING CALL with him! Also, check him out on Instagram and Facebook.

Photography Business Coach Luci Dumas’ Programs and Contact Info:

192: Melissa R Rich - The Joy of Workflow System for Photographers and Creatives15 Feb 202300:45:34

Ever been that overwhelmed photography business owner? You’re probably all saying “YES!” 

Well, you’re in luck! Our episode of The Profitable Photographer Podcast is going to be so helpful for soothing that side of your business. You’re a talented photographer with so much to do…, client meetings, editing, album designing, AND many of you do your own admin work: bookkeeping, social media, email lists…it’s a lot to keep up with. 

Our guest, Melissa Rich, is an EXPERT when it comes to business organization.

Melissa is the founder of “Virtually Done Systems,” a business dedicated to all things systems and workflows for creative small business owners. She has spent the last 15 years behind the camera as a full-time wedding photographer, secretly enjoying all of the behind-the-scenes work more than her time taking pictures! 

Now, Melissa specializes in helping busy creative professionals get their lives back by implementing proven, pre-strategized systems, workflows, and automations to take care of the day-to-day tasks that stress them out so they can fall back in love with their businesses and devote themselves to their craft.

Systems do not come naturally to many creative folks, so don’t worry. Being disorganized is nothing to be ashamed of. We’ve all been there! 

Listen now to her 8 tips about workflow systems and how to reduce overwhelm! 

And grab your free “Pay Day Automation Set-up Guide” from Melissa on Instagram @virtuallydonesystems

 melissa@virtuallydonesystems.com

Photography Business Coach Luci Dumas’ Programs and Contact Info:

191: Krista Marie - Overcoming Burnout as Photographers08 Feb 202300:52:48

Woo hoo…another awesome guest and episode of The Profitable Photographer with Luci Dumas coming your way. Thanks for subscribing and sharing. Also...check out this and many other episode on my YouTube channel https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA

In this video, we take a deep dive into the dreaded Burn Out and ways to avoid or recover quickly with my amazing guest, Krista Marie.

Krista is a photographer, business coach and the host of "She Calls Her Shots" Podcast. She helps creatives ditch the overwhelm and create thriving businesses by focusing on the tactical strategies, habits, and mindset & confidence work that's crucial to seeing long-term growth via social media, her blog & her Podcast.

You know you are in burnout if you have overbooked, working too much, lost your passion, feel resentment, and have self-doubt. Or lack of business not motivated because things aren’t working feels like burnout. Remember:

  1. It is inevitable. 
  2. It comes in seasons. Sometimes we need to step back for a while.
  3. Figure out our intentions if we feel called, stop and do nothing. 
  4. Find your triggers..release the pressure and timelines.
  5. There are no brownie points for overworking.

Marketing mistakes:

  1. Too many places, and not knowing who we are targeting
  2. Too many platforms and not enough activity
  3. Waiting around for opportunities to come to us
  4. Asking others for their advice…not knowing if they are successful
  5. Overcomplicating the process

Get in touch with Krista Marie and grab her 

Photography Business Coach Luci Dumas’ Programs and Contact Info:

190: Luci Dumas - Your Best-Year-Yet Success Plan01 Feb 202300:19:29

Well, it is that time of year when we think we are going to jump in and finish our plans for the year. January is over and we better get going, right? So we make a list. And, if you are like a lot of us, it is a big and overwhelming list. 

And someone says “you need to make a yearly calendar and just do all the things.”

Or you are in a fog and exhausted from the year before and the holiday rush. And don’t know where to start.

If this is where you are…even if it is July…this solo episode of The Profitable Photographer can help. I offer you several ways to:

  1. Jumpstart your creative marketing plans
  2. Clear your brain clutter
  3. Focus on just a few projects per quarter rather than planning an entire year

Remember, Rome wasn’t built in a day…but a healthy photography business is built one step at a time, one project, and one idea at a time.

Hey...feel free to contact me at www.lucidumascoaching.com or email luci@lucidumas.com if you want support on anything about your business.

And thanks for checking the show out and subscribing on YouTube!

Photography Business Coach Luci Dumas’ Programs and Contact Info:

189: Jeff Brown - "Scroll to a Sale" Websites for Photographers25 Jan 202300:55:45

The Profitable Photographer Podcast is pleased to welcome fellow profitable photographer Jeff Brown back to the show to talk all about using your website to attract ideal clients!

At 27, Jeff joined the Royal Navy and began a career as a Military Photographer, but after nearly 10 years of service he left the armed forces to set up his own photography company Eighteen months later, Jeff had built a successful six-figure wedding photography partnership and a commercial photography company. 

After photographing 750 weddings himself, in 2015 he developed an online photography business mentoring program. We are so excited to soak in some of that wisdom today as he shares nuggets from his new book “Help!! My Photography Website Needs MORE Customers.”

Websites are one of, if not THE, most important part of your sales and visibility. They are our shop window to the world which is why Jeff says it is so important to convey confidence and trust on your site.

He says, “a website should have one major purpose and that purpose should be to either direct a visitor to book a call, book a session or leave their email address in exchange for something.”

To do this, Jeff prefers a “Scroll to Sell” Website which takes people on a journey to an end result and are preferred in recent Google SEO updates. 

What is a “Scroll to a Sale Website”? I take people on a journey to an end result

  1. Creates a big first impression
  2. Focuses on empathy first by addressing their fears and problems. 
  3. Includes testimonials on the home page. 
  4. Uses descriptive words
  5. Has a call to action 

Jeff also tells us some big news about GOOGLE’s Helpful Content Update starting in 2023.

And is offering a special 50% discount on an SEO package if we sign up for a website with his service through thephotographerssuite.com/

info@focusonmarkerting.co.uk

www.thephotographersmentor.com

Grab your headphones and listen now!

Photography Business Coach Luci Dumas’ Programs and Contact Info:

188: Michael T. Davis - Creating Story-Telling Wedding Albums18 Jan 202300:46:47

This episode of The Profitable Photographer Podcast is all about love stories! Our guest is here to tell us how we can enhance our hearts to increase sales.

Joining Luci on the show is Michael T Davis, a wedding photographer and storyteller who focuses on preserving his client's love stories through albums and prints. Michael has been a professional wedding photographer since 2011 and shares his expertise as a coach to other photographers. He loves coaching on how to build albums that sell.

Michael says selling is all about focusing on the client's story and designing the album in a way that evokes an emotional experience. 

To sell more::

  • Focus on a great story rather than great images
  • Build albums with intention and strategy
  • Become a great listener..Listen to your clients before, during, and after their wedding day

We are so excited to have Michael here and we hope you enjoy this episode! Listen now. 

(Pssst… grab a FREE coaching session from Michael all about album building. Contact him below)

Michael T Davis Photography

Photography Business Coach Luci Dumas’ Programs and Contact Info:

187: Luci Dumas - Starting Your Successful Photography Business (replay)11 Jan 202300:36:44

Happy 2023! This episode is a replay about how to get started selling your work.

It is one of my most popular and I thought is was a good one to start 2023 as we set new dreams and goals. 

I know it can be overwhelming and confusing so I thought I would

give as much info about what to do and think about as I could squeeze out of my brain. This is in no way everything, but it is a good foundation for success.

In this podcast, I share with you why the first step to creating a profitable photography business is to have a clear vision, a dream that is specific as well as a bit of fantasy, a simple business plan, and a defined goal.

I cover the importance of “Pricing for Profit” and how to do it, making the telephone your best friend. And how the right conversations set up the entire system. I share a few thoughts on why selling in person is best for your clients and you if you want a profitable business selling lifetime treasures (in my opinion of course).

And I also share about the value of

  • education of all types…including coaching and courses
  • practice practice practice your photography skills, sales, and more.

Let me know your intentions for 2023 and what sparked your imagination from this episode....and enjoy! 

Photography Business Coach Luci Dumas’ Programs and Contact Info:

186: Luc Boulet - Copyright Changes for Photographers and Artist04 Jan 202301:00:49

Did you know your right to photograph is protected under the constitutional right to freedom of speech? Well, it is! It’s a little more complex than that, though, which is why we are so glad to have our guest with us today to explain all things legal photography! 

The Professional Photographers of America worked for 10 years to get Congress to pass a bill that allows photographers and artists to sue in Small Claims Court. 

My guest, Luc Boulet is the man with the answers about all things legal when it comes to photography.

He is currently the Government Affairs Manager for Professional Photographers of America and represents their interests across the country in state legislatures, federal agencies, and on Capitol Hill.

Paying attention to the legal stuff can be overwhelming for many creative-types… that’s why we are so happy to have Luc on the show to help break it down! 

On this episode he’ll cover:

  • The legal right to photograph in National Parks
  • Our rights as photographers 
  • What to do if your photographs are used without your permission
  • The importance of registering your work

Don’t sweat the legal stuff…we’ve gotcha covered.

Listen now.

And connect with Luc at:

Photography Business Coach Luci Dumas’ Programs and Contact Info:

185: Amina Mohamed - Cameras for Girls Program and the Joy of Volunteering28 Dec 202200:51:35

Is it time for you to give back? Is your heart calling you to use your talents to help others?

Our guest, Amina Mohamed, is here to talk about her non-profit called “Cameras for Girls” and her efforts to bring the art of photography and photojournalism to young women across Africa who likely would not otherwise have had the opportunity to explore it. 

In 2018, she started an initiative with a mission to teach photography and business skills to marginalized females across Africa who endeavor to become journalists. She gives each of them a camera and has taught 47 young women in Uganda and 10 women online in South Africa– 65% now have full-time jobs. Truly amazing.

In addition to her volunteer efforts, Amina has spent fifteen years exploring her passion for photography while working in film and television as a producer and production manager on numerous movies and documentaries. 

Amina is here today to speak to all photographers about how to proceed when you are called to give back and make the world a better place using your photography. 

Here are some of her tips for getting started: 

  • Figure out what you are talented at
  • And which segment of society you want to help
  • Don’t worry about registering for any “official” programs
  • Look for places to volunteer (but be careful about “voluntourism”)

Listen now to hear Amina’s amazing story and find out more about tapping into your inner volunteer!

And connect with Amina at:

Photography Business Coach Luci Dumas’ Programs and Contact Info:

283: Linda Carroll: How to Stay Inspired as a Photographer13 Nov 202400:22:34

I’m so excited to welcome Linda Carroll to the podcast! Linda is a Certified Professional Photographer, Photographic Craftsman, and Portrait Artist who has been capturing beautiful moments and inspiring others for decades. Her studio in Kennesaw, Georgia, specializes in family and portrait photography, and her approach to “Capturing Life” has made her a beloved figure in the photography community.

Episode Summary:

 In this conversation, Linda and I explore how she’s kept her passion alive over the years, especially when creativity might need a little spark. She shares practical tips, her favorite resources, and the joy she finds in teaching others.

Episode Highlights:

  • Keeping the Spark Alive – Linda recommends reading The Creative Mind and journaling as tools to nurture inspiration and creative energy.
  • Photo Safaris & Exploration – Taking spontaneous drives and traveling to new places helps Linda see the world in new ways, fueling her passion for photography.
  • The Power of Teaching – Sharing her knowledge with others, especially through her Santa season training and set design workshops, is a major source of joy and inspiration.
  • Timeless Wisdom – Linda reminds us: it’s never too late to start something new or reignite our passion.

Closing:

A huge thank you to Linda for sharing her insights, passion, and experience with us! If you’re feeling inspired to connect, please reach out to her for mentorship or just to say hello. And as always, feel free to contact me for coaching, guidance, or any questions about your photography journey!

lclifephotos@gmail.com

www.lclifephotos.com 

Connect with Photography Business Coach Luci Dumas: 

184: Carly Sullens - Digital Artistry and New Renaissance for Photographers21 Dec 202200:58:23

This week on The Profitable Photographer Podcast we are thinkin’ OUTSIDE THE BOX with multi-talented artist and photographer, Carly Sullens. She helps us understand how to use the new tools in the current Creative Renaissance to create digital photographic art limited only by our imaginations.

Carly is an award-winning photographer, artist, digital painter, and educator. 

With a master’s degree in art therapy, Carly studied painting, psychology, and art history in both undergraduate and grad school. She added photography to her repertoire several years ago. Eventually, she began to apply her painting training, turning photos into works of art. Her photographs have earned tons of awards, including “Image Excellence.”

Carly combines her painting and photography worlds by exploring how photographs can be deconstructed and transformed into a new reality. 

She says, “The idea behind my work and what I teach is to push the artistic potential of photography and compose a new artistic image. Whether that be through digital painting or composite.”

In addition to art for the sake of beauty and exploration, Carly is also a trained art therapist, helping students tap into their own creative genius. “Art and symbolism speak to all of us in unique ways. To be more creative is to learn to sit with imagery, yours, and others and to listen.” 

If you’re looking for a way to tap into your creative genius, Carly says:

  1. Go within
  2. Notice the patterns that show up over and over
  3. Explore your emotions

And if you’re interested in taking up photo painting:

  1. Choose the right photograph
  2. Be sure the image has good highlights and shadows
  3. Test your digital brushes
  4. How you paint the pixels is up to your artistry
  5. Focus on fundamental principles like perspective, form, and color

It’s never too late to learn a new skill and add to your artistic portfolio. You never know what potential you’ll tap into.

Listen now

AND DON’T FORGET Carly’s free guide to photo painting at https://paintedcamera.com/5strategieschoosingphoto 

Connect with Carly:

Photography Business Coach Luci Dumas’ Programs and Contact Info:

183: Luci Dumas - Handling Objections14 Dec 202200:28:28

“Salesmanship begins when the customer says no”…today’s quote from a coffee mug by Sandra Bynton

This solo episode by me, Luci, you know…your hostess with the mostest…is all about how to deal with objections from your clients.

No matter how great you are at photography, marketing, attracting ideal clients, or planting seeds for eventual purchasing, you need to know how to handle those inevitable objections. 

How? By having a strategy (and lot of responses in your back pocket) so you will have a great session and order you are really really happy about. 

In this episode, I cover the following topics:

  1. How to“Head um off at the pass”. I.E., anticipating and solving potential issues in advance.
  2. The value of becoming the trusted advisor.
  3. What to do first when someone asks a question or makes a comment that sets you back on your heels, or risks the entire success of the project.
  4. How to use the“Feel, Felt, Found” tool that is like magic.

And I offer several responses to common questions like “can we order more later” or “do you sell digitals?”.

Don’t miss this one. It can make all the difference in the world.

And thanks a zillion for listening! Luci

Photography Business Coach Luci Dumas’ Programs and Contact Info:

182: Jeff Dachowski - Up Your Photography Sales Plan07 Dec 202200:56:23

We are amping up our photography sales this week on The Profitable Photographer podcast.

Special guest Jeff Dachowki joins us to spill his secrets to big and meaningful sales.

Jeff is an award-winning Master Craftsman Photographer. He owns a highly profitable studio with his lovely wife Carolle in New Hampshire which has been on its feet since 2003.

He is also the President of the Professional Photographers of America (or PPA for short), a PPA International Approved Juror, Certification Judge, and a Vatican Approved Photographer. Not only that, he is also a super fun and great human.

What’s Jeff’s number one tip to making big sales? SELL IN PERSON! 

It gives you a better opportunity to connect and collaborate with your clients. 

And always remember that you are valuable and worth it–You are the only place your clients can get what you offer.

Jeff also says to make sure to:

  1. Pick at least one impact piece to focus the conversation on
  2. Let your client know the importance of each piece
  3. Let the client add to their own shopping cart

Photographs are the most talked about piece of furniture in our homes. Your clients WANT to buy from you! 

Listen now!

Connect with Jeff:

Photography Business Coach Luci Dumas’ Programs and Contact Info:

181: Hunter Lowder - Avoiding Burn Out and "Firing Up" Our Photographic Goals30 Nov 202200:51:59

Woooah! Slow down there, Nelly. This episode of The Profitable Photographer Podcast is all about avoiding burnout! 

We’ve got special guest Hunter Lowder here to share her expertise on avoiding and healing from burnout. Trust me, photography business owners are no strangers to this topic! 

Hunter is co-owner of Tortoise & The Bear, a business strategy, operations, and mindset coaching company that supports visionaries in bringing their wild and crazy dreams to life. Coupling her past business experience as CEO of a multi-million dollar company with mindful coaching approaches, Hunter helps service-based business owners create and prioritize a strategic plan to grow their impact and move their business forward in a sustainable way.

After suffering severe burnout as a CEO, Hunter is passionate about building a business in alignment with her values.

“Burnout is not afraid of playing the long game. To prevent burnout, we need to play a long game, too.” ― Sally Clarke

You’ve probably been there, you’re a visionary and you have big plans for your business…BUT NOT ENOUGH HOURS IN THE DAY! You find yourself overworking to make your business grow. You’re exhausted, yet not sleeping. More emotional than usual, maybe overeating or leaning on alcohol. It feels like you are spinning and your business is out of control. 

Hunter says it’s important to come back to ourselves and our bodies by:

  1. Journal and meditate
  2. Let your values guide you
  3. Ask for help

And, hey, if burnout has got you down, it’s not the end of the world!

Here are some tips for recovery:

  1. Get to know yourself through personality assessments to better understand what led to this moment.
  2. Let go of the “shoulds”
  3. Celebrate! 

Like Hunter says, there are no rules and “shoulds” when it comes to developing your business. So let that pressure go and move forward with you in mind!

Take the first step to valuing your needs and listen now! 

And grab Hunter’s FREE customer journey audit - a personalized video to get you on the right path to creating a customer journey for consistent leads and sales.

Connect with Hunter at :

Photography Business Coach Luci Dumas’ Programs and Contact Info:

180: Deevo - The Value of Stories for Marketing Photography23 Nov 202200:59:32

This week on The Profitable Photographer Podcast, we welcome guest Deevo to share his insight on the value of storytelling in your photography business marketing!

(Read till the end to grab his free gift!)

Starting off with a camera at 12 years old, Deevo has always had the spirit of an entrepreneur. Today, he leads a full life as a Thought-Leader, Photographer, Videographer, Blogger, serial entrepreneur, single father, and Strategy Consultant and Speaker. WOWZA! 

He is an expert in creating digital architecture that helps small businesses and entrepreneurs market their services. And that is what he’s here to talk about today! 

Digital Architecture? YES! 

Deevo says the most effective way to communicate your brand is by intentionally structuring a story for your audience. 

Storytelling is the epicenter of humanity. It is the common ground between strangers. If we can tap into storytelling, we can connect directly with our audience.

How can your photography business use storytelling on social media?

  • Be clear on your purpose and develop a strategy around it
  • Pick one channel
  • Plan it all in advance and schedule your posts!
  • Have aesthetic appeal
  • Be consistent

So, what’s your story? Listen to the episode now! 

And look out for Deevo’s retreat coming at ya next summer!

Connect with Deevo at:

@Fusionphotog on Instagram

Fusionphotographystudio.com

Check out his podcast “A Little Impolite Podcast” 

And listen to his keynote speech by clicking here.

DON’T FORGET YOUR FREE DOWNLOAD from Deevo “All of the Tools You Need for a Healthy Relationship with Social Media.”

Photography Business Coach Luci Dumas’ Programs and Contact Info:

179: Luci Dumas - Feel the Fear and Do It Anyway!16 Nov 202201:01:20

I must not fear. Fear is the mind-killer. Fear is the little death that brings total obliteration. I will face my fear. I will permit it to pass over me and through me. And when it has gone past I will turn the inner eye to see its path. Where the fear has gone there will be nothing. Only I will remain.”

― Frank Herbert, Dune

Okay, gang…this episode is on the topic of Fear and how we can not let it hold us back from our greatness. As a solo episode, I dive into the topic and take a look at why we need to “Feel The Fear and Do It Anyway” (which is the name of my favorite book by the way on the subject)

I share with you some of my journey, starting with a core thought that I used to have all the time is that I would end up losing everything and becoming a ‘bag lady”…and how I changed that thought and am able to take big risks with confidence.

I look at what we are afraid of and how most times it is one of these things:

  • Loss
  • Someone else’s reaction, like judgment or disappointment
  • Physical consequence/ pain
  • Embarrassment 
  • Self Criticism

And I share a tool where you can do a deep dive into your fears and get to the heart of it, and take the power away from it. I discuss the benefits of taking risks like hiring a coach, opening a studio, buying equipment, and how whatever we do will have benefits from it even if it doesn't go the way we hope.

So…don’t let fear sabotage your success! Take the risks! You are going to be fine, always.

To connect about coaching or any other question feel free to

Email or message me on Facebook.

Photography Business Coach Luci Dumas’ Programs and Contact Info:

178: Ben Tyndell - The Value of Luxury Packaging09 Nov 202200:50:52

What are YOU doing to position yourself as a luxury photography service? 

Today’s episode of The Profitable Photographer is all about upping your business game by enhancing the presentation of your photo products.

Our guest is Ben Tyndell, Owner and Operator of Tyndell Photographic, a full-service photo-packaging supply company and manufacturer of high-quality, custom-branded photo packaging products. Since 1978, this family-owned company has been making photography businesses look lavish!

Imagine sharing your client’s purchases in beautiful fabric bags, folders, boxes and more…Talk about a high-end experience! Ben is here to tell us how investing in packaging can enhance your business and client experience.

I have personally been using his family’s services for years, presenting my photos in a beautiful, customized bag instead of the shipping boxes, and boy, does it make a difference! 

He’s talkin’:

  • Which packaging has the most value
  • How to appeal to clients visually 
  • Why spending more money is worth it in the long run

Learn how to provide a luxury experience and listen to the episode now!

AND ENTER TO WIN A PACKAGING STARTER KIT from Ben on Facebook @TyndellPhotographic: https://www.facebook.com/Tyndell.Photographic/

Connect with Ben at:

Photography Business Coach Luci Dumas’ Programs and Contact Info:

177: Emily Supiot - Basic Building Blocks To Create Great Photographs02 Nov 202200:59:22

Calling all Mamas!

Our guest today on The Profitable Photographer Podcast is Emily Supiot and she is focused on educating moms on photography! She wants to make learning fun, simple, and accessible to anyone who wants to take great photos or create a photography business.

Not only is Emily a Phoenix-based Portrait Photographer, but she’s also a Photography-Educator and Podcaster! As a mom of 4, Emily loves teaching other moms to take beautiful photos of their kids on her podcast at cozyclicks.com

Once you love those photos, you may want to start a side hustle or a full-blown business–Emily is here for that, too! She’s pairing all the steps down to the basics and says to start at the beginning (a very good place to start)! 

There is room for everyone at the photography table! You don’t have to have the fanciest camera to jump in! 

How is Emily keepin’ it simple?

  • Keeping technical terms out of photography
  • Slow down! Learn with intention.
  • Not everyone wants to learn photography for business

So don’t skip any steps! Learn the basics with Emily and listen to this episode now!

AND DON’T FORGET to grab Emily’s FREE “Manual Mode” Handbook at:

cozyclicks.com/handbook

Connect with Emily at:

“I see creative people jumping right into the business side and then they wonder ‘why aren’t I finding clients?’ ‘why aren’t I making money?’ You’ve gotta take things back to the basic.” 

Photography Business Coach Luci Dumas’ Programs and Contact Info:

176: Arthur Rainville - Creative Inspiration and Your "Why" for Photographers26 Oct 202200:50:18

Now to introduce someone very special to The Profitable Photographer! AND HE JUST SO HAPPENS TO BE COMING TO CALIFORNIA IN NOVEMBER!! Check out the details for registering for his workshops at the bottom of these show notes!

 

Once upon a time, our host Luci spent a week with our guest at a time when she was lacking vision and motivation. It changed her life to see his passion for helping his students become more inspired, more creative, and more in love with life. 

 

When he lectures, there isn’t a dry eye in the house–THAT is how INSPIRATIONAL our guest, Arthur Levi Rainville, is to the photography community!

 

Arthur is an award-winning Master Photographer who has been creating stunning photographs wrapped in intrigue, atmosphere and romanticism for over 50 years. 

 

With his life’s work displayed in museums on three continents, he has been touted as, “the Poet Lauréate of Photography, one of the most sensitive artists of our time.” A true artiste. 

 

Aligning with our values of mentorship here at The Profitable Photographer, Arthur has taught portraiture professionally for 50 years, inspiring image-makers to look inward to “Art and Heart” as they face their blank canvas. And THAT is what he’s here to chat with us about today–how to look inward for inspiration!

 

Here’s just a taste of his tips on getting inspired:

  1. Make meaningful and caring connections
  2. Get still
  3. Be in the moment
  4. FIND YOUR “WHY”
  5. Look out for his upcoming book KenZen – the Art of Reflective Creating

 

AND DON’T MISS ARTHUR WHEN HE COMES TO TOWN!

 

Register for his workshops here:

Nov. 8 in California’s Wine Country

https://www.ppwc-online.org 

Contact: Karna Roa 707-328-4905

 

Nov. 10 in Orange County

https://www.ppoc.org 

Contact: Duane Murphy 714-863-2126

 

If there is anything we learned from Arthur (and we learned a lot!) it’s that success in your business comes from a foundation of personal fulfillment. 

 

So grab your headphones and GET INSPIRED by this episode of The Profitable Photographer Podcast!

 

Get in touch with Arthur at: 

rainfoto@aol.com

Photography Business Coach Luci Dumas’ Programs and Contact Info:

175: Nathan Holritz - Outsourcing Our Photography Editing19 Oct 202200:57:43

“If only there were more hours in a day…” Today’s guest, Nathan Holritz, is tellin’ ya how to get your valuable time back! 

The Profitable Photographer is so happy to have Nathan, a veteran Photographer turned Photo-editing Professional! 

Nathan has a true entrepreneurial mind: He’s constantly creating, looking for opportunities to expand, and collaborating with others. Based in Chattanooga, Tennessee, Nathan is the Founder and CEO at photographersedit.com, and the Host of the Bokeh Podcast and the Noobie Podcast. 

But that’s not all! Nathan also teaches photographers about:

  • Brand Positioning 
  • Workflow 
  • Outsourcing 

When it comes to optimizing your photography business, Nathan says outsourcing is the way to go! Here are his tips on outsourcing your editing: 

  • Know what you want before you seek help
  • Communicate! Words aren’t enough. Show them your before and after. 
  • Give up control. (It’s hard, I know!)

When we have more time, we have more opportunity: 

  • to form deeper client relationships
  • to focus on the parts of our photography business we love most
  • or to not work at all!

So get your time back and listen now! 

BUT WAIT THERE’S MORE!

ONE LUCKY LISTENER will get a FREE BRAND POSITION CONSULT on Nathan’s podcast!!!

Contact Nathan and let him know you heard this episode of The Profitable Photographer podcast! And don’t miss the Nov 2022 episode on his show where he interview me.

Connect with Nathan:

Photography Business Coach Luci Dumas’ Programs:

lucidumascoaching.com

https://www.instagram.com/theprofitablephotographer_pod/

https://www.facebook.com/LuciDumasCoaching

282: Luci Dumas: Transform Limiting Beliefs into Photo Business Success06 Nov 202400:13:31

In this episode, I share how to unlock your potential as a photographer by embracing an abundance mindset!

 If you’ve ever thought, "My clients won’t pay that" or "This just won’t work here," this one's for you. Join me as we explore practical ways to challenge and overcome limiting beliefs and create the business you truly want.

Some of my one-way conversation (from me to you) includes:

  • Common beliefs that may hold photographers back from charging what they’re worth
  • How to identify and connect with clients who value your work
  • Strategies for photographers in smaller communities or niche markets
  • Inspiring stories of photographers who broke through location or pricing barriers
  • Why abundance is about focusing on what you want and staying open to new possibilities

I hope you take the time to explore your own conclusions or excuses and adopt “new

and improved” thoughts that will help you be more resourceful and positive about

how to make your dreams come true!

Luci

Connect with Photography Business Coach Luci Dumas: 

174: Luci Dumas - Storytime and Discovering Your Path to Success12 Oct 202200:58:29

Hey listeners, this week I decided (on a suggestion from my editor) to tell some stories from my life that relate to my career choices, both as a photographer in business and a business/success coach and podcast hostess. 

From selling flowers to neighbors, babysitting, and writing a “Dear Luci” column for a newsletter, to hot tips on how to have an easier session with children, I am sharing some of my memories, and the clues that helped me choose a career path that was a natural fit for me.

Why? And how does this fit with the idea of being profitable?

I hope to:

  1. Inspire you to think about your own life stories to give you an understanding about your career choice and niche. 
  2. Entertain you and let you know a bit more about me. 
  3. And share some lessons I learned on my journey from a little girl having a yard sale to an entrepreneur that has had a great career for 40 years.

I would love to hear your stories…over coffee in San Diego, lunch in Nashville at the PPA Imaging Expo in January, or even a phone call or zoom meeting.

By the way…I LOVE COACHING

I want to coach you if you are ready to have a major shift in your photography business.



And I am offering 5 FREE “Business of Your Dreams” Strategy Session to people that reach out in Oct. Just email me

at luci@lucidumas.com

message me on Facebook or www.lucidumascoaching.com

Photography Business Coach Luci Dumas’ Programs:

173: Mark Weber from Marathon Press - Direct Mail Still Works04 Oct 202200:51:29

QUICK! Time is running out! 

Our guest, Mark Weber, is offering a FREE 16x20 BELLA ART PRINT if you email him before Nov 1, 2022. Who couldn’t use a free print?! And from such an awesome company as this!

Mark is a long-time Master Photographer and Marketing Consultant with Marathon Press. Marathon Press not only offers high-quality, professional photography products, but they also specialize in marketing support which helps photographers gain control of their business and take it to a new level! 

And what sets them apart from the other guys? Customizations and customer service!

Mark also holds several Photographer of the Year titles and was recently presented with the PPA National Award, given for outstanding service to the photographic industry. Now that’s a guy you want on your side! 

For just a taste of what Mark’s got to offer, he’s sharing his marketing tips on reeling in those ideal clients:

  1. Use a mailing list of 500 names or more. You can even purchase a list if you want! 
  2. Create a free gifting opportunity.
  3. NOTHING CAN REPLACE 1-ON-1 CUSTOMER RELATIONSHIPS! Jump into your community! 

So grab your notebook, get inspired, and listen to The Profitable Photographer Podcast now! 

AND DON’T FORGET TO EMAIL MARK BY THE END OF OCT 

To receive Mark’s FREE 16x20 Museum Quality Bella Arts:

Photography Business Coach Luci Dumas’ Programs:

172: Heather Chesky - Success with Model Calls and Tip for Promoting Photography Sessions27 Sep 202201:00:06

Welcome back to another fun and informative episode of The Profitable Photographer Podcast! 

We are so excited to have fellow Photography Business Coach Heather Chesky here to spread her biz wisdom! Heather has some incredibly practical, tangible, and INSPIRING advice for you and your photography business so now’s the time to listen up! 

For Heather, it all started over 20 years ago in her high school photography class. While she has always kept photography close to her heart as a hobby, she was skeptical that it could be a “real job.” As a result, she spent far too long at a horrible “real job” (tale as old as time!), until one day, about 10 years ago, she was unexpectedly laid off. Luckily for her (and for us!), this catapulted her into her own successful photography business! 

Inspired by the need to support her family and new 8-month-old baby, Heather not only replaced her income, but DOUBLED IT within her first year! Yahoo!! (Hey, her program is called “The Booked Photographer” for a reason!)

Now Heather’s business is still thriving and she loves passing her knowledge on to other Photography Business Owners just like you! We are thrilled to have her here today to expand our business toolbelts with tips on attracting ideal clients with model calls and social media.

One of Heather’s top marketing tools? Model calls! 

She shares how putting out a call for volunteer models can lead to long and bountiful client relationships.

When putting out a call always, always, always:

  • BE SPECIFIC about the ideal client you are trying to attract
  • Be authentic
  • Have them fill out a questionnaire 
  • Get their credit card on file! 

Want to know why? LISTEN TO THE EPISODE, SILLY! 

Seriously, you don’t want to miss it. 

You can grab Heather’s FREE crash course at: http://www.thebookedphotographer.com/crash-course

Connect with Heather at:

Photography Business Coach Luci Dumas’ Programs:

171: Charlotte Issac and the Joys of CRMs and Automation21 Sep 202200:56:00

“Alongside great systems and routines, habits are key to becoming, and staying, organized” – Chrissy Halton.

A fabulous quote that encapsulates this episode of the Profitable Photographer Podcast–it’s all about getting your business organized using a CRM! 

Our host, Master Photographer and Photography Business Coach Luci Dumas, sat down with guest Charlotte Isaac. Charlotte is a Business Operations Consultant who gave up her role as a Corporate Ops Manager so she could serve small business owners one-on-one. She loves working with clients who love their clients, especially photographers! 

Through her signature program, Ease Seekers Society, and her DIY Dubsado training, Charlotte helps overwhelmed and overworked Entrepreneurs build customized solutions so they can serve their clients better, automate busywork, and feel confident in their business. Sounds like we could all use a little Charlotte in our busy lives!

We are so excited to blow your mind with all Charlotte’s got to offer! She’ll go over:

  • What the heck is a CRM ?
  • When to automate and when to hire
  • Designing and automating a welcome packet
  • Personalizing your automated check-ins & planning moments to surprise & delight 
  • The many, many possibilities offered by a CRM

And how do we know it’s time to automate? Charlotte says, if we do something over and over again, it’s a perfect opportunity for automation!

You don’t have to do this whole photography business thing alone! Let Charlotte show you how to make life a little easier.

And while you’re at it, grab her free gift the “7 Steps to Automation’ course at https://charlotteisaac.com/lucidumas

Connect with Charlotte at:

Photography Business Coach Luci Dumas’ Programs:

170: Luci Dumas - GO, WAIT, or STOP...Knowing When to Make Changes14 Sep 202200:36:44

"One can choose to go back toward safety or forward toward growth. Growth must be chosen, again and again, fear must be overcome again and again.” Abraham Maslow

Today is a solo episode with "yours truly", Luci Dumas, on the topic of how to decide to jump, pause, or walk away...i.e....the challenge of making decisions and taking action in one direction or another. I go deep into what to consider when creating something new, or leaving something you have tried that isn't serving the big picture anymore.

There are so many decisions we make every single day in our photography businesses, right? Little ones and big ones. So...many...things. I am sure you have had lots of these and will have more

How to market, what to charge, where to spend our time.

Should we hire help and how do we find them?

Is it time to move, quit a job, leave a community of friends, colleagues, a spiritual community, or a relationship? These are often such hard decisions. Even changing camera systems or photo labs or letting someone go that is working for us is not easy.

This podcast episode explores this topic including fun tips when you have a choice in front of you, on how to decide:

  • the coin toss
  • the mirror test
  • the gut check vs. the fear factor
  • the energy evaluation

I am not suggesting I am a master at this. I often stay too long and miss out on opportunities or just wasted time and energy, with little to show for it. I wish I had left the full-time wedding industry and jumped into baby photography sooner, spent more money and time hiring a coach and getting more help years ago, tried more new ideas, and even found a studio space that was bigger than the one I was in for decades. But...I have made enough great choices in life that have helped me have 40 years of success, travel, fun...and so can you.

Feel free to connect with me any time at www.lucidumascoaching.com

or luci@lucidumas.com

Photography Business Coach Luci Dumas’ Programs:

169: Emily Foster - Branding and Design Tips for Photographers06 Sep 202201:00:47

Hot off the press! It’s another incredible episode of The Profitable Photographer Podcast! 

Join our host, Master Photographer and Photography Business Coach, Luci Dumas, as she gabs with Branding and Website Designer Emily Foster about all things branding! 

Not only is Emily a Branding and Website Designer, but, to our delight, she SPECIALIZES IN WORKING WITH PHOTOGRAPHERS! Too perfect! With 7 years of design experience and a background in event marketing, she loves everything related to photography and the wedding industry. (BONUS: She's also a recent bride so she knows a thing or two about the current client-side of wedding photography.)

According to our guest, “branding is the visual voice of your business.” It is THE key to ensuring that your company’s message is getting out in the world and attracting those fabulous ideal clients along the way. 

And guess what! Your brand should be effective, not just pretty! Tough stuff, we know, but Emily is here to help!

Here’s just a taste of Emily’s tips for branding: 

  1. Make sure your logo is scalable and easy to apply. Keep it simple! (And make sure it looks good both in color AND in black and white)
  2. Figure out where your ideal clients are finding you. What questions are they asking?
  3. Keep track of your audience. Using a CRM (customer relationship management) will help you organize who is who.

Listen now for the full gamut of Emily’s branding and design wisdom! 

Resources:

Get in touch with Emily at: 

Photography Business Coach Luci Dumas’ Programs:

168: Emily Lee - Mobile Friendly Website Design for Photographers and Creatives30 Aug 202200:42:30

Wowing with your Website! Today we are talking to Emily Lee about amping your website to the next level! 

Emily Jane Lee is the owner of the website design business “By Emily Jane”, where she specializes in creating custom Squarespace sites for wedding professionals and creative service providers.

With her former experience as a photographer, she fully understands how difficult it can be to create a website that actually helps you stand out and make money. That's why Emily loves helping other creatives get more dream client inquiries by incorporating proven strategy and professional design into their websites.

(AKA: HAVING A PRETTY WEBSITE ISN’T ALL THERE IS TO IT! Listen as Emily shares her expertise on creating a site that isn’t just beautiful, it’s also user-friendly and performs well in Google search results.)

Emily finds it especially important to make sure your site is functioning well on mobile. According to Emily, over half of your website traffic is taking place on mobile (!!!) so it’s important not to dismiss this common blindspot.

Don’t fret, Emily is here to help! She’ll cover:

  • Why we must optimize our websites for mobile (and what that even means)
  • Top 5 mobile mistakes photographers make on their site
  • How to audit your site for mobile-friendliness going forward

This will affect OVER HALF of your site views? I wouldn’t wait to listen if I were you! 

Check our her “5 Quick Fixes for SEO” at www.byemilyjane.com/seofix

And connect with Emily at: 

Photography Business Coach Luci Dumas’ Programs:

167: George Allen and Luci Honor Past Mentors and Share Stories and What They Learned24 Aug 202201:02:14

“I have maintained self-employment and a studio for 40+ years and I always seek opportunities that will improve my craft. Mentoring in my life has been priceless.”

‘Tis better to give than to receive on this episode of The Profitable Photographer Episode!

Yup! Today my guest George Allan and I discuss the many teachers and mentors we learned from as we were building our photography skills and businesses over 40 years. We share many of the key lessons from several beloved and brilliant photographers no longer with us, like Monte Zucker, Don Blair, and Mr. Phillip Charis. (If you knew Charis you would understand why we still call him MR).

This is a super fun episode I know you will love! These are people I so wish I could interview now so at least we can pass some of their tips on today.

George has been at the photography game since he was 19, opening his first studio in his hometown of Cleveland, Ohio. Since then, he has photographed over 2,000 weddings in 28 years! Wowza! 

George has been fortunate to work under and beside many great mentors over his photography career including one that told him: “Work harder on yourself than you do your business.” This advice has become a pillar in his life and business bringing him to value self-improvement and to become a mentor himself. 

George also shares:

  • How to build positive rapport with clients
  • Harnessing total comfort and control in a shoot
  • Allowing your soul to create

Learn from the past, enjoy great stories and be sure to keep learning from those of us still here to support your growth! 

And don’t hesitate to connect with George! After all, he would love to pass on some wisdom at:

Photography Business Coach Luci Dumas’ Programs:

166: Luci Dumas - Start Your Photography Business Right17 Aug 202200:52:43

Are you considering starting your own photography business? THEN THIS EPISODE IS FOR YOU, my friend! 

I AM BREAKING IT DOWN in this episode of The Profitable Photographer Podcast.

Maybe you know a little bit about starting a business and just need me to fill in the holes, or maybe you don’t know diddly squat about where to begin, OR maybe you’ve been in business for years and are searching for some fine-tuning…Let me help! 

First off, the biggest question before you get started: WHY? 

Knowing your “why” is going to guide every move you make in your business, it will keep you aligned and moving forward through the sticky parts. 

Then I’ll go over the

nitty gritty “first things first” like:

  • Licenses 
  • Insurance
  • Equipment
  • Sales Tax
  • And all that fun stuff

And finally, I’ll cover the goodies: 

  • Marketing for your ideal client
  • Sales tips
  • And the importance of lifelong personal growth in business

In fact, check out my E-Book “10 Big Ideas for Marketing in the Real World” on my website lucidumascoaching.com

I cover so much in this episode, I can’t even begin to list it all here! All I know is this episode is CHALK FULL of specific, applicable advice for photography business owners new and old. 

Grab your notebook and listen now! 

And if you have any questions after listening, I would love to hear from you. 

Send a message to me on Facebook: facebook.com/LuciDumasCoaching 

Or schedule a complimentary chat: https://tinyurl.com/572yewdd

Photography Business Coach Luci Dumas’ Programs:

165: Amy Pazur and Luci discuss - Being a Giver to Your Photography Clients and Receiving Much More09 Aug 202200:47:08

“I would love people to value themselves. Not just in terms of charging enough for what they do, but to also have that reciprocal relationship with people. You’ll go far with those two things.”

Babies of the world cry out with joy, award-winning Newborn & Milestone Photographer Amy Pazur is with us on The Profitable Photographer Podcast today! She’s sharing her philosophy on the payoff of a rich client relationship. 

If you were to step into a session with Amy, you would be MORE THAN TAKEN CARE OF. Amy has a very gentle touch and she ensures her clients and their babies have everything they need. Girl’s even taking snack requests! Say no more!

Amy believes that two of the most important prongs of your photography business are: client care + self care. Going above and beyond for your client creates trust and comfort (which usually equals more sales in the long run!). And taking care of yourself helps you show up to your business with full energy and enthusiasm! Now that’s a cycle I can get behind.

What does self-care look like to Amy: 

  • Pricing your services the way you deserve
  • Taking on personal projects that fill your creative cup 
  • Niching down to what you really love to do

So brew a nice cup of tea, put up your feet, and indulge in some self-care while you listen to this episode on self-care and client relationships. 

You can get in touch with Amy at:

Photography Business Coach Luci Dumas’ Programs:

281: Amy Posner: It’s Not Them; It’s You. Why Might be Your Own Worst Enemy In Your Business30 Oct 202400:33:05

In today’s episode, I’m thrilled to chat with Amy Posner, a true trailblazer in the world of online business and coaching. Amy has built six thriving businesses (five are still going strong!) and empowered thousands of freelancers to find their footing and flourish. She shares insights from her course, Complete Breakthrough Freelancer, and her experience as co-host of Business Badassery.

Find out why she says it’s not them, it’s you….what you are doing that is keeping you from achieving your dreams.

In our chat, we get into the good stuff:

• How to attract and keep ideal clients by building genuine relationships

• How to bring business skills up to the level of your creative ones (the real key to six figures and beyond!)

• Creating value for clients before they even see a price tag

• Seeing your clients as partners, so they know they’re in good hands

• Moving beyond a six-figure income as the ultimate goal to find what truly drives your success

Amy and I are “kindred spirits” and clicked instantly, and I couldn’t help but wish she lived closer so we could keep these conversations going!

Enjoy this conversation filled with so many tips for being super successful doing what you love

And reach out to her here to ask a question or learn about her course and podcast.

 alexis@publicityxchristina.com 

360-480-3079

https://amyposner.com/

Connect with Photography Business Coach Luci Dumas: 

164: Jason Marino = Photographer's Journey with ADHD plus Transitioning from Weddings to Portraits02 Aug 202201:01:43

“If anyone is like me and has dealt with ADHD for a long time and just can’t seem to figure it out. I really encourage people to get the help you need and watch your life change.”

On this episode of The Profitable Photographer Podcast, I have guest Jason Marino sharing his ideas about creating an incredible client experience, and how he transitioned from weddings to portraits.. He also opens up about his challenge in life and in his photography business productivity: ADHD! 

Jason is known throughout the photo industry as a lighting, business and client experience expert. He and his wife JoAnne co-run a multi-brand photography company, Imagine Photography, in Arizona, just outside Sin City, Las Vegas. 

With a client roster spanning the globe and a bustling studio that has grossed well over a million dollars in recent years ( love to hear it!), Jason also keeps busy with regular appearances at notable conferences and educational summits.

In the midst of this, Jason has struggled with ADHD his whole life, but only recently opened up about it, finally seeking out the help that he needed. His life (AND PHOTOGRAPHY BUSINESS) is a million times better for it! 

Finally feeling focused, Jason and I chatted about: 

  • How treatment for ADHD changed his life and business
  • Best software for running your photography business
  • Creating a prominent brand in a small town
  • The “art of saying no”
  • And more!

Hearing how someone is wildly successful in this industry, while navigating the challenges

such as ADHD or any life issue is inspiring to say the least.

Connect with Jason at 

jason@imaginephotoaz.com

@thejasonmarino on Instagram

And connect with his business at

Imaginephotoaz.com

@imaginephotoaz on Instagram

Photography Business Coach Luci Dumas’ Programs:

163: Courtney Ranck-Copher - Why Selling Wall Art is a Gift to our Portrait Clients27 Jul 202201:00:32

“[When kids see portraits] on the wall they feel that they’re loved and like they have a place in the family.”

On this episode of The Profitable Photographer Podcast, Master Photographer and Photography Business Coach, Luci Dumas is joined by award-winning photographer, Courtney Ranck-Copher!

Courtney is all about going above and beyond for client relationships.

She’s here to shift our perspective a bit: Don’t think of selling wall art as being “annoying sales-y.” Our photography is a gift to our clients! They need us just like we need them.

Courtney always wants anyone who comes in contact with her business to receive the best possible care, even if that means referring them to someone else. How’s that for client care? Right on.

Luci and Courtney chat all about:

  • How portraits show love
  • Going above and beyond to make important client relationships
  • How to plant the sales seed
  • Why charging too little can cause a bad experience for your clients
  • How and when to increase your prices

Listen now to get a taste of Courtney’s genuine client connections.

And connect with Courtney herself at

Photography Business Coach Luci Dumas’ Programs:

162: Luci Dumas- Photo Business Success Secrets for Bridal, Pet and Other Events20 Jul 202200:32:25

This weeks episode is "all Luci, all the time”…hahaha. That’s right, I am sharing all of my "dos and don’t" for participating in Expos, art shows, and other events where you can have a booth and attract your ideal clients, and make some great money from the contacts.

I share lots of details about…

  1. The best places to have a booth and which ones to avoid
  2. How to set up your photography booth in a way that feels friendly, inviting, and is clearly branded.
  3. How to use a show to grow your connections with vendor partners
  4. Exactly how to create an “Enter To Win” opportunity and land the ideal clients that invest thousands in additional portraits.

And hey, don’t forget to join my private group and post comments or questions about every episode. Hope you enjoy this very detailed episode with specific action steps that can make a booth a very successful marketing tool.

https://www.facebook.com/groups/theprofitablephotographer

www.lucidumascoaching.com

https://www.instagram.com/theprofitablephotographer_pod/

161: Ibarionex Perello - Street Photography and the Power of Light13 Jul 202200:55:13

“You want people coming to you because they like the way you see... You have to find a way of seeing and working that is uniquely you. And that’s what you market.”

This week Master Photographer Luci Dumas is joined by street photography extraordinaire and lighting expert Ibarionex Perello! 

Ibarionex is a Photographer, Writer, Educator and Host of The Candid Frame Photography Podcast. A creative powerhouse!

With over 25 years of experience in the photographic industry, he has gifted this world with six, count em, SIX BOOKS including Chasing the Light: Improving Your Photography Using Available Light.

Having served as an adjunct professor at the Art Center College of Design we are incredibly lucky to have Ibarionex here to educate us on the DOs and DON’Ts of lighting and other photography business tips. 

After listening to this episode you will be exploding with knowledge on:

  • Being a light treasure-hunter in natural settings
  • Noticing shadows, quality, direction, and contrast
  • And leaning into your flexibility and curiosity to make original discoveries

Listen now! 

And connect with Ibarionex at

Ibarionex@gmail.com

www.thecandidframe.com

160: Jerry Ghionis - Master of Light, Creativity, and Inspiration06 Jul 202200:55:39

“What is the truth?…Just by changing the perspective, angle, choice, and compression…the way you crop, you will tell a different truth.” 

MAJOR INTERVIEW ALERT! 

Today we have THE ICONIC, world-renowned, one of the best in the biz, Jerry Ghionis!

Widely regarded as one of the top five wedding photographers in the world, Jerry Ghionis’ theatrical and iconic images have redefined modern wedding photography. He is a proud Nikon ambassador and was the first Australian named in Top Ten Wedding Photographers in the World by American Photo magazine. In 2011, Jerry was also named by PDN magazine as one of the top photography workshop instructors in the world. IS THAT IT?! Wow wow WOW. 

Listen as Jerry blows my mind with topics like:

  • How our photography changes “the truth”
  • Having fun with lighting 
  • The importance of reinventing yourself
  • Creating a routine in your photography business
  • Process > Results always always always

There is so much to be learned in this gold-mine of an episode and I’m so grateful to Jerry for letting me pick his brain for an hour. What a treat. 

Get in touch with Jerry at 

Remember that rep, practice

Process, not the results

Photography Business Coach Luci Dumas’ Programs:

159: Bernie Griffiths and the Secrets to Million Dollar Studio Success28 Jun 202200:40:04

Do you want to make A MILLION DOLLARS?!

My guest this week, Bernie Griffiths is going to tell you how!

With 40+ years experience in the biz, Bernie is a

  • Studio Owner
  • Photography Speaker
  • Business Coach
  • & Author of 2 books available now on Amazon, Success Secrets of a Professional Photographer and Quantum Leap My Life

We are so lucky to have an hour to pick his brain! 

Bernie gives the scoop on topics such as: 

  • Why some photographers fail & others don’t
  • How to use Facebook ads like a pro
  • Assessing whether a lead is really for you
  • + more!

We are so lucky to have an hour to pick his brain! 

Listen now at the link in bio or wherever you listen to podcasts

And connect with Bernie at 

berniegriffiths.com

info@berniegriffiths.com

Photography Business Coach Luci Dumas’ Programs:

158: Charlene Stackle Explains Why Photographers Need Virtual Assistants22 Jun 202200:41:42

Are you overwhelmed with “all the things” to be done to run your photography business in a way that is fun and highly profitable? Then this interview is for you.

In this episode of The Profitable Photographer with Luci Dumas, Charlene Stackle gives us some super helpful explanation about the types of Virtual Assistants and why we might need a VA in our business. She also helps us think about ways we can specifically use them to help us have effective actions and more time to do what can grow our business.

She is a video & content marketer who specializes in virtual assistant services for and creates ease, consistency, and joy for portrait photographers & creators. She can be your biz bestie that does marketing, social, & video for you.

I loved having a conversation with Char and learning

  • The difference between two areas a VA can help us with…project based assignments and ongoing task
  • Where to find them
  • How to determine who might be a good fit and
  • What we might expect to invest

Thanks, Char, for a great conversation with tons of useful info.

News Flash!!! My group coaching program to help you become a Master Sales Person is open for enrollment and I would love to have you join us. Just click the “classes” tab on my website www.lucidumascoaching.com to learn more.

Char has a gift for you called “The Ultimate VA Tasks for Photographers”

https://www.actionarrowmedia.com/pl/2147582905

and her contact info is

Photography Business Coach Luci Dumas’ Programs:

157: Chip Dizárd - Conversations about Intentional Diversity and Finding Ideal Photography Clients14 Jun 202201:03:14

“It’s like a train. It’s going to pick up steam. If you keep at it, the referrals, the ideal clients will come. Do good work and do right by people. You can do it.”

It’s true what they say about your gifts making room for you: At the tender age of ten, Chip Dizárd received a piece of technology that would change the trajectory of his life.

On Christmas Eve 1978, he opened a gift and fell in love with the magic technology could create. His Atari 2600 would open his mind to exploring things and creating memories that last a lifetime.

As the years have progressed, so has his gift. Chip has been able to work with schools, churches, and businesses to grow their influence in their local and global communities. Skilled in web development, videography, photography, education, and public speaking Chip has taken his passion for technology and made it his mission to teach others. 

Our hostess Luci Dumas and Chip chat about finding your ideal client by “eliminating the worst and expanding on the best,” homing in on their interests and tastes, and knowing exactly where to find them. Chip also whittles the art of finding your niche down to three questions: What are you passionate about?, What are you good at?, and What drives your economic engine?

Finally, Chip speaks on his mission to promote diversity and inclusion via his personal brand as a wedding photographer, and encourages others in the industry to do the same in their own way.

The key to incorporating diversity and inclusion in your business successfully? For Chip, it’s all about keeping this reality in mind: They’re not buying our services. They’re buying how our services make them feel.

Key Topics:

  • Moving beyond having only friends and family as clients (4:10)
  • How to find your ideal clients (17:14)
  • Where to find your first few clients (24:50)
  • How to find your niche (30:48)
  • Diversity and inclusion in the event industry (38:15)
  • The challenge of “being noticed” as a woman or Person of Color in the event industry (50:57)
  • Chip’s parting words (58:17)
  • Luci’s wrap-up (59:27)

Resources:

Photography Business Coach Luci Dumas’ Programs:

156: Luci Dumas-Using the 5 Love Languages in Business08 Jun 202200:30:39

Today, our hostess and Mastercraftsman Photographer Luci Dumas unpacks the 5 Love Languages and how we as business owners can use this concept to our advantage.

Originally published in 1992 by Gary Chapman as a guide to the five general ways that romantic partners express and experience love, the observations behind the 5 Love Languages can easily be used to nurture any type of personal or even professional relationship.

Listen in as Luci offers practical, tried-and-tested ways to demonstrate to your clients the love languages of physical touch, quality time, receiving gifts, words of affirmation, and acts of service to set your photography business apart from all the rest!

Key Topics:

  • An introduction to the 5 Love Languages (2:08)
  • How Luci learned about the 5 Love Languages (5:07)
  • Incorporating practices in your business that hit on all five of the love languages (7:39)
  • Physical Touch (11:26)
  • Quality Time (13:07)
  • Receiving Gifts (17:07)
  • Words of Affirmation (21:16)
  • Acts of Service (24:58)

Resources:

Photography Business Coach Luci Dumas’ Programs:

155: Bryan Welsh- Exactly What To Say31 May 202200:59:31

“If you can truly be curious, listen to them, ask questions and then you will get information from them so that you can deliver something. Curiosity leads to a place of empathy where then you can truly understand them and then you have the courage to act upon it.”

Today, our hostess and Mastercraftsman Photographer Luci Dumas sits down with returning guest Bryan Welsh, a Master Photographer with 43 years of experience under his belt (between generations). He is a sought-after speaker whose mission is to create impact through creativity and storytelling.

Our conversation focuses on Bryan’s takeaways from the book Exactly What to Say by Phil M. Jones regarding how photographers can improve their communication skills in order to ask great questions, which in turn lead to great conversations. Furthermore, he reveals the crucial difference between selling and professional selling.

Listen in as Bryan speaks on the four cornerstones to professional selling: 1) The worst time to figure out what to say is when you need to say it. 2) Curiosity is the fuel. 3) People make decisions for their own reasons, not for yours. 4) The person asking the questions controls the conversation.

Key Topics:

  • Positive and negative changes in the industry over the past four decades (4:48)
  • The first cornerstone (10:32)
  • The second cornerstone (16:35)
  • The third cornerstone (26:53)
  • The fourth cornerstone (34:27)
  • Overcoming the fear of trying to “convince” people (45:10)
  • Bryan’s upcoming workshops (47:12)
  • The power of “Just imagine” (50:28)
  • Luci’s wrap-up (56:06)

Resources:

BIG NEWS: Bryan will be teaching a day long class in Luci's studio in San Diego in September, 2022. Click here for the details: www.mitportraits.com/ewts

Get in touch with Bryan Welsh at:

Join Bryan’s upcoming workshops + contest:

Photography Business Coach Luci Dumas’ Programs:

280: Hart Tan: Seven Figure Singapore Photographer23 Oct 202400:25:24

Hey, fans of The Profitable Photographer Podcast! I’m bringing back one of my all-time favorite episodes from 2021 because it’s just that good. If you missed it the first time or need a refresher, this is your chance to hear from Hart Tan, an incredible photographer and entrepreneur from Singapore. Hart is the mastermind behind Tomato, one of the largest photography studios in Singapore, and he’s running a high-volume, seven-figure business he started 12 years ago.

Hart is not only an award-winning Master Photographer, but he also shares such valuable insights on building a business that’s successful, sustainable, and truly your own. In our conversation, Hart goes beyond photography and dives into what it means to craft a career that works for you—one that brings both success and happiness.

Here’s what we talk about:

  • Building your business like a house: The foundation is key, and it’s what gives you the freedom to grow.
  • Curiosity is your best tool: Always stay curious about what works and what doesn’t.
  • Marketing with intention: Test, measure, and adjust your strategies based on real results.
  • Personal responsibility and problem-solving: Success is a combination of creativity and taking responsibility for your actions.
  • Trust your gut: Not all advice fits. Learn to listen to your inner guidance.
  • Systems are essential: Have a system in place to make everything run smoother.

Hart’s wisdom is timeless, so if you’re looking to build a thriving business and a fulfilling career, this episode is a must-listen. He’s got a wealth of knowledge, and I know you’ll love what he shares.

Want to connect with Hart? Check out his video on how much to charge: Watch Here.

Connect with Photography Business Coach Luci Dumas: 

154: Michael Mowbray - How to Enhance Your Photography with Off-Camera Flash24 May 202201:06:43

Today, our hostess and Mastercraftsman Photographer Luci Dumas sits down with Michael Mowbray, master photographer, author, teacher, IPC juror and entrepreneur. He is deeply involved in all aspects of the photography industry.

His DeForest, Wisconsin-based studio focuses on seniors, headshots, family, and commercial photography, while his MoLight brand of lighting equipment has quickly become a leading reseller of Godox flashes and MoLight’s own unique lighting products.

Michael is the author of the popular photography books Shoot to Thrill and The Speedlight Studio (Amherst Media).

Listen in as Michael discusses how he was able to thrive as a photographer and business owner amid the most uncertain of times, beginning with the establishment of his company on 9/11.

The photography biz ace also talks about the entrepreneurial spirit that has driven him from an early age, the importance of being capitalized, and how one can even tell whether or not owning a business is for them.

Finally, Michael speaks on the advantages of off-camera flash in improving the quality of natural light photography.

Key Topics:

  • Navigating turbulent economic times as a photography business owner (7:56)
  • Delegating tasks and knowing when to hire (13:33)
  • Michael’s thoughts on entrepreneurship (19:31)
  • Knowing whether or not entrepreneurship is for you (26:22)
  • Establishing your content pillars (29:41)
  • Why it’s important to be capitalized as an entrepreneur (35:09)
  • Justifying higher prices (40:17)
  • The advantages of off-camera flash (42:55)
  • How to ensure your photos don’t look “fake” when using off-camera flash (48:43)
  • How to use a light meter with off-camera flash (52:25)
  • How to get in touch with Michael (1:01:37)

Resources:

Get in touch with Michael Mowbray at:

mmowbray.mm@gmail.com

Studio: 608-846-5319

MoLight: 833-466-5444

www.beautifulportraits.com

www.gomolight.com

Monday Morning Cup of Mo Podcast

Photo Happy Hour Podcast

Facebook: MondayMorningCupofMo

Instagram: michaelmowbray

Instagram: mmcupofmo

Instagram: molight_store

LinkedIn: https://www.linkedin.com/company/sms-media-group-inc/

Shoot to Thrill Book

The Speedlight Studio Book

Photography Business Coach Luci Dumas’ Programs:

lucidumascoaching.com

https://www.instagram.com/theprofitablephotographer_pod/

https://www.facebook.com/LuciDumasCoaching

153: Maria Oliva- Hot Instagram Tips for Wedding and Portrait Photographers17 May 202200:54:02

“If you were going to a networking event in person, what would you do, how would you respond to people approaching you, what would you share with them? These are the exact same things that you would do on your Instagram profile.”

Today, our hostess and Mastercraftsman Photographer Luci Dumas sits down with María Oliva, Founder and CEO of SMS Media, a social media coaching business for wedding vendors based in the DC area. She is on a mission to change the way wedding vendors approach Instagram by helping them create sustainable and fun strategies!

Listen in as the digital marketing master shares how Instagram can become your go-to tool for attracting dream clients and why it’s important to niche down in order to maximize your ability to reach and start building relationships with those clients.

Referring to Instagram as “a free networking platform online,” Maria encourages any photographer looking to build a brand to be proactive in starting and continuing conversations, and to personally extend invitations to those who interact positively with their posts to join their community.

She continues on to offer a treasure trove of practical tips and strategies to grow your Instagram following and, ultimately, your client base. These include using hashtags effectively, creating posts based on your content pillars, finding opportunities to collaborate with local vendors, and visual branding best practices.

Key Topics:

  • Why Instagram is a great tool for attracting your dream clients (5:25)
  • Overcoming excuses that stop you from investing in your business (10:49)
  • How to build a community on Instagram (15:41)
  • Using hashtags effectively (23:45)
  • Establishing your content pillars (29:41)
  • Collaboration with vendors on Instagram (33:37)
  • Making money on Instagram (36:11)
  • Understanding the buyer’s journey (38:44)
  • Visual branding on how to provide value on Instagram (41:49)
  • Get María’s freebie and stay connected (49:35)
  • Luci’s wrap up (50:23)

Resources:

Get María Oliva’s free Instagram selling guide:

https://smsmediapr.lpages.co/instagram-selling-guide-freebie/

Get in touch with María Oliva at:

Website: https://smsmediapr.lpages.co/our-services/

Instagram: https://www.instagram.com/sms_mediapr/

LinkedIn: https://www.linkedin.com/company/sms-media-group-inc/

Photography Business Coach Luci Dumas’ Programs:

lucidumascoaching.com

https://www.instagram.com/theprofitablephotographer_pod/

https://www.facebook.com/LuciDumasCoaching

152: Luci Dumas Shares Her Coaching Secrets to Selling Tons of Wall Portraits11 May 202200:49:08

“You’re going to need a telephone and you’re going to need to know how to use it. I could make a better living with my cellphone and nothing else, than having a great camera, and a computer where I only communicate via email and text and such.”

Today, our hostess, Photography Business Coach Luci Dumas shares her best tips and strategies to set up your photography business for massive success.

Just as photography is an art, Luci believes that selling is an art. Likewise, just as photography is a skill, selling is a skill. That means anyone with the passion and tenacity to succeed in this industry has the opportunity to learn the skills they need to improve both their photography and ability to sell their work.

Luci invites us to set the goal of becoming a full-service photographer. Strive to be able to create an experience for the client in which, from their first interaction with you to the last, you deliver not only what they want, but also what they didn’t know they wanted.

In fact, full-service photographers are not just photographers. They are designers. They are clothing consultants. They are makeup guides. By embracing your role as a salesperson, you are also your clients’ trusted advisor.

You don’t need to be the world’s greatest photographer. Just being the best full-service photographer you can be gives both you and your client immense joy. They become raving fans of you, and you learn how to be a better photographer and business owner.

Listen in as Luci shares her checklist of nine things every photographer needs to do when establishing their new business and the rewards that await, as well as her five steps to onboarding a new client.

Key Topics:

  • Photography and selling as an both art and skill (4:09)
  • Creating a long-term win-win relationship with your clients (10:26)
  • Addressing misconceptions around selling (13:50)
  • Nine things you need to get started in this business (21:57)
  • Three rewards of having a strong photography business (36:50)
  • Five steps to taking on a new client (39:25)
  • A brief overview of Luci’s sales system (41:59)
  • SSS - Secret Sales Sauce (44:45)

Find out more about my programs at:

lucidumascoaching.com

https://www.instagram.com/theprofitablephotographer_pod/

https://www.facebook.com/LuciDumasCoaching

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