Let's Meet HERE to See if Farm Marketing Boot Camp is for you.   This morning I met with a farmer in Pennsylvania who said her biggest bottleneck is herself.   She wishes she could clone herself; she needs more of herself.🤦‍♀️   She’s spinning her wheels making $300,000 in sales a year.   But there’s nothing left at the end of the year.   Imagine that. It’s a huge number. $300k going through their bank account with nothing left for them. She’s not paying herself for her time, either.   And she thought it was the area she’s in - that they want cheap meat and won’t pay the price she should be charging to keep some of that 300k.   I promise you though - it’s NOT the fault of the area your in.   If you’re not making any profit and/or you’re not paying yourself…   …that’s a learned skill that you haven’t learned yet.   There’s no future place where you make money on your farm if you don’t learn how to focus on the right things today. The money-making things.   Don’t get stuck just continuing to pump money into your farm.   I’ve got the step-by-step plan when you’re ready inside Farm Marketing Boot Camp. (let’s chat about that here.)   And it starts with some shifts I address on the Profitable Mindset podcast.   👉Listen to Episode #227: Four Things the Most Successful Farms Around me Do👈   The principles I outline in today’s episode set you up to then incorporate the marketing strategy and tactics I teach.   Without the mindset work, though, the tactics don’t work and don’t stick.    With the principles in place, however, you’ll finally tame the chaos and build success.   That’s what happens when you implement the shifts I discovered AND implement marketing training.   Farm Marketing Boot Camp is coming up in January.    Need to meet with me to be ready to join?   Click HERE for 45 mins. On Zoom with me.   Here’s to your success,   Charlotte

Let's Meet HERE to See if Farm Marketing Boot Camp is for you.


Happy Thanksgiving!

Are you like me - spending today recovering from eating too much turkey & pumpkin pie?🤣   As you read this, my whole family is cozied up in a big mountain house, skiing, playing pickleball, and eating leftovers.🦃🍗   I’m soo grateful for the farm sitters that spend their holiday caring for our animals so we can all get away at the same time.   But let’s talk shop for a minute - 2025 is right around the corner.   And I want to give you all I can to help set you up for a brilliantly successful year.   This starts with getting your mindset right.    Today’s powerful episode includes shifts:

• The thing you do that actually prevents sales and repels people from buying from you 
  
  
• How to feel supported EVEN IF your partner doesn’t encourage you
  
  
• The key to never feeling like a failure again
  
  

And many more gems to get you successful more of the time.   I’ve learned that success is not dependent on hope or luck or living in the “right” place where people prioritize farm products.   The farmers I work with who get to success and profit invest in learning the skills that create success.   These are not secrets only available to the magical few.   These things that move you toward a calm life and a profitable farm are tangible strategies and tactics that I’m outlining on the podcast this fall/winter.   Want to create more joy in your life and more success in your farm biz in 2025?    Small hinges open BIG doors. Let’s meet on Zoom HERE and see if we can help.   2025 can be your best year yet. Give yourself that gift.   Big hugs and all my support❤️   Charlotte

Click HERE to Sign Up for my Free Live Training: 3 Crucial Pillars for a Profitable Farm

Thinking is the most dangerous thing we do, first name.   We’ve discovered that hardly any of us know how to think in a way that serves us.   When I was a few years into my farm, I knew that though it was profitable, there was no way I could keep up the overwhelming amount of work and stress.   I thought I’d created a BEAST; I thought the only way out was to quit.   It was debilitating for a few years.   But after learning the methodology I now teach farmers today, the simple technique made farming manageable and fulfilling   That’s why today’s episode of the Profitable Mindset Podcast is so important.   I share a simple solution you can implement immediately, like so many of my clients already have.   Please give a listen - it will help you, too.   You’re going to learn a technique that almost works like magic to immediately calm your stress and overwhelm.   This ONE technique could make your farm life immediately more fulfilling than you can imagine.   So today I’m talking about the two big reasons your farm may fail - I’ve given you a solution here to the exten that I can in a podcast episode.    But please know - we ELIMINATE these two reasons for failure in our year together in Farm Marketing Mastery.   If you want to learn to make your farm profitable AND satisfying and fulfilling, Farm Marketing Mastery is the place to do that.   If you’ve wondered about signing up to work with me but have doubts, hesitations, fears, concerns, but yet you know you need some help - sign up for a private 25 min session with me to share your concerns or doubts, and to ask me all the things.   Let’s meet privately HERE to see if it’ll work for you.   That is my private Zoom meeting link. We’ll see where you are now, where you want to be, and what it will take to get you there. You’ll learn so much on that call!   See you in the podcast, perhaps even on Zoom, and let’s get you profitable and fulfilled.   Warmly,   Charlotte   PS:  Podcast HERE Meet Charlotte Privately on Zoom link HERE

5X Your Farm Sales Waitlist – HERE

If you're a farmer, some days it feels like nothing's going right.

Case in point, last week I coached on the following:

• Lost half my flower crop to spider mites
• The butcher closed suddenly & unexpectedly, leaving us with lower quality options
• We sold half our cattle herd at auction due to drought

And more.
At first glance, it seems these things shouldn't be happening; they cause such negativity.

Thank goodness all these farmers have a mindset coach to help them immediately manage for the feelings of overwhelm, defeat, hopeless.

Click the link above to find out how>>
Because you see...

Being a farmer means you can expect circumstances like these.
Circumstances that might bring you to your knees on your average Tuesday.

Bring you to your knees, that is, if you don't know how to manage your brain.

That is what coaching is. YOU learn how to manage your thoughts.
So you stop wasting valuable time and dollars trying to fix things that are a normal part of farming.
Because signing up for farming means you're signing up for crop & animal loss, drought, flood, destruction, people quitting, etc.
When you learn to manage your thoughts around these circumstances that are a part of farm life, you will never be derailed again.

Today's episode of the Profitable Mindset Podcast will get you started overcoming these circumstances that previously took you down for days or weeks.

Yes, you can fix all of that and learn to manage farm life with ease.
Click the play button above and learn to live farm life with ease.
Enjoy,

Charlotte
PS: 5X Your Farm Sales opens up for registration in October - be ready to jump inside the program, rewire your brain, and finally start farming and living with much more ease.

Click HERE for 5X Your Farm Sales Waitlist

I was raised to believe that I had to "earn" or "deserve" time off.
I was taught I had to get it all done, or most of it, or get everything/everyone taken care of...

...before I could take a break.

And I hear it in the way you talk about your life that you may have been raised the same way.
It took me 50 years of overworking and exhausting myself, making myself sick, to figure out how to change that belief and start giving myself a break.
==> Click the link above to learn two things that will make you feel delighted to give yourself a break <==
If you don't learn how to turn this around - that belief - that you have to earn or deserve time off - is going to keep you NOT making money on your farm.
Not to mention, keeping you feeling unfulfilled, wondering if this is all there is, or if you're missing something.

I teach hundreds of farmers a year how to create 10-20 more hours in their week.

Not by overworking the rest of the week -- and then falling into exhaustion.

But 10-20 more hours in their weeks -- while feeling spacious and abundant.
And it starts with the last 2 steps on the podcast today.
These skills my clients learn to do to create more time in their lives are probably the exact opposite of what you think is going to work.
==> Click HERE to learn two things that will create MORE time in your day <==
You might not believe that it's this simple.

But my clients tell me every day in emails or in the Facebook group that it's MAGICAL that they actually created lives where they have a luxurious amount of time each week.

I want this for you, too.

Listen to Episode #129 of the Profitable Mindset Podcast and change your life.

Enjoy,
Charlotte

Sign Up for Farm Marketing Week – Free Marketing Coaching – HERE

This week I'm diving in to Step 2 of "4 Simple Steps to Create More Time."

Today's simple but life-changing exercise is one my clients in 5X Your Farm Sales learn to implement the first week of class.
It's one of the key shifts that create huge progress in their businesses.
It's how they produce MORE in 2 hours than they used to struggle with completing in a week.

Click the link above to learn this simple practice.
You see, there's something about the way you write down your to-do's that's keeping you unfocused.

You know when you sit down to your desk because it's time to "work on marketing" and you research to feel inspired, but when it's time to get up you still haven't produced much of anything?

Ya, well, that's how I used to be, too.

Until I learned the 4 steps I'm teaching you during this time management series to create way more time in your days.
The farmers in 5X Your Sales post in the Facebook group regularly, "It feels so luxurious to have free-time everyday, I'm still getting used to it!"
And this is for you, too.

THIS is the work I do daily, with farmers.

Dive into the episode today and do this work with me and free up some space in your busy day.
Not only will you free up space, but you'll start to feel incredibly accomplished throughout your days, too, when you incorporate the practice I talk about in today's episode of the Profitable Mindset.
Listen and learn by tapping the link at the top.
Warmly,
Charlotte

Sign Up for Farm Marketing Week – Free Marketing Coaching – HERE

You may know logically -

• Worry will never make you feel better.
• Hustling will never make you feel more peaceful.
• Self-criticism will never make you feel good about yourself.
• Trying to do it all will NEVER make you feel productive or accomplished.

And though you may know this to be true, most people don't know how to stop doing it.
I can help. And I'm working with farmers daily teaching them how.
These four things don't work to make life manageable.
They actually move you backward in your life and business.
Click the link above to learn the first step of the solution to creating more time
I'll spend the next few weeks giving you the antidote to this problematic thinking.

Then you will use what you hear on the podcast to gradually rewire your brain to STOP the unproductive/unuseful thinking.

When you give what I offer a try, you'll notice you start to default to useful thinking that solves problems.
The worry, hustle, self-criticism and overwhelm will start to be replaced with calm, balanced and self-confidence.
How do I know?

I've done it myself AND my clients in 5X Your Farm Sales report this is what's happening to them regularly.
Over our year together, they're learning to STOP the four un-useful habits above and life starts to be so calm and even fun for them.
Sometimes, for the first time in their lives.

Give it a try.

Click The Link Above to Listen.
Charlotte

Sign Up for Farm Marketing Week – Free Marketing Coaching – HERE
Imagine how luxurious it would feel to have 2-3 extra hours every day of your life.
It's not just an impossible dream... stay with me here, and you'll start to see possibility for this.
==> Click the link above to Learn the 4 Biggest Time Wasters <==
You know I can teach you how to make more money.

And I can teach you how to attract all the customers you need.

But what I can't do for you is create more hours in the day than the 24 we all have.
However, my clients report finding 10-20 more hours in their weeks after coaching with me.
I know - it may seem impossible for you right now. But please know, with some focus on a few key things, this is available for you, too.

Farmers coaching with me create more time with a combination of learning how to manage their time more productively.

AND, the other side of that, they learn how to stop wasting immense time in their days.

You've got to address both - stop wasting time + learn to manage it in a useful way.

Next week I'll start teaching you the steps to creating more time, but first, before those will work for you, you've got to learn how these common time wasters.

I outline the 4 Biggest Time Wasters we don't know we're doing - in today's episode of the Profitable Mindset Podcast.
Click the link above to Learn to Eliminate the 4 Biggest Time Wasters
Just becoming aware of these 4 things will make it easier for you to change them.

Awareness is the FIRST step in creating calm, balance and peace in your lives that my clients report feeling for often what is the first time since starting their farms!

So, step 1 of creating more time is becoming aware of how you're wasting time.
Nothing else will work until these are eliminated.

See you in Episode 126!
Charlotte

5X Your Farm Sales is Open For Registration

Click HERE to Learn

This week you saw me offer feedback on several farm websites that I know from experience, when you implement the coaching I offered, will be the start of you 5X'ing your farm sales.

That's just one coaching session. We do this EVERY week inside the coaching program.

• The farmers I'm giving feedback to each week are selling out in ONE email what used to take them months.
• They're selling more in ONE WEEK than they used to sell the whole season.
• They're raising their prices to finally make a 40%+ profit.

​Join Now and Begin 5X'ing Your Farm Sales AND Your Life​

All because they're committing to doing the work of working on their mindset and their marketing for one year.

Not only are they making more money, they experience this:

• No longer feeling burned out
• Working reasonable hours
• Setting firm boundaries
• Making daily time for themselves
• Feeling present with their family every day

​You've got to know, though, 5X'ing your farm sales is not all about the money.

It never is.

Yes, money solves a lot of immediate problems.

We solve those for sure!

But then, 5X'ing their farm sales becomes about so much more.

• Paid off mortgages.
• Husbands and wives able to quit day-jobs and be home full-time on the farm.
• Healed marriages. Healed relationships with parents and in-laws and kids.
• No more juggling bills each month because there's always enough in the bank.
• Finally taking a family getaway during the busiest months of summer... with NO guilt.

And more.

INFINITELY more.

The average person will 5X their sales. Some less, some more, depending on how committed you are to the coaching.

And then you find -

The more profit your farm makes, the more you are able to do for your community, your family, and yourself.

It’s the difference between being stuck at the computer trying to make the numbers work and being able to hire and help a bookkeeper make a living so you can improve the soil.

It’s about working hard and seeing your customers have better health and better lives because of your farm products.

It’s about having time for yourself again and having more time with your family, instead of constantly working and worrying about being able to pay the bills.

And I know you’re no stranger to hard work, so if you’re willing to put in the effort to make these outcomes happen for you, sign up for my program, 5x Your Farm Sales Coaching Program for Farmers.​

Inside, you’ll get one year of:

• Advanced Marketing Strategies for your specific marketing pieces. Focused feedback every week. Learn the 5 Day Focused Sales Launch
• Access to three of my best courses designed to help stop the overwhelm, structure your farm for profit, and increase your sales
• Access to a Facebook group where you’ll meet and learn with fellow farmers on the same path as you
• Weekly group coaching with me where you can bring any problem, marketing, business, or life challenges, that comes up for you along the way and be supported in your growth

​Click here to learn more. Enrollment just opened and will only be available until this Friday, August 5th, at midnight PT.​

Plus, inside I give you a marketing system that is so simple and easy to execute, you’ll probably spend less time in the office than ever before.

Don’t miss this,

Charlotte

P.S. That marketing system I talked about? Here’s what it does:

"I learned to determine how much my time is really worth. I no longer feel guilty. I feel confident I’m ALWAYS doing exactly what I’m supposed to be doing. And I made 50% more revenue this year."​

​Click here to check out 5x Your Farm Sales, a Marketing and Mindset Course for Farmers.​

PAYMENT PLAN: I had several requests for a payment plan this week - Click HERE for the payment plan.​

​

Click HERE to Read All About 5X Your Farm Sales Coaching Program
Today is a very special story of transformation of an extended farm family.

-Click the link above to hear about how Rachelle, her husband and her father-in-law have improved their lives dramatically on the farm.-
Rachelle has 6 kids UNDER 7.
As if that's not a big enough job, she often milks cows in the afternoons.
She farms with her husband - they own the farm 50/50 with her in-laws, so there's the added pressure of doing business with extended family.
Before she came to me for help, they were exhausting themselves, doing all the farming and selling, working hard chasing every dollar.

She had no boundaries with her husband, family, or customers and found herself in constant reaction mode, running all over the place doing deliveries and anything that demanded her time.
Rachelle knew that at this pace, they'd NEVER get caught up and would never have enough time to do what they needed to do to build a sustainable life and business.

Rachelle knew she needed better time management.

She also knew she needed to learn to value herself more to take better care of herself and her family.

(So many of us as women are taught NOT to value ourselves; instead, everyone and everything else comes first - this keeps us feeling terrible in life.)
Fast forward 16 months or so later, and Rachelle looks, sounds, and feels like a new woman.
The other farmers inside the 5X Coaching program have witnessed her growth and change and the calming down of her life, too.
Rachelle is an inspiration for ALL of us.

She's an example of what's possible when you decide to shift your thinking and learn to create NEW results in your life.
Click the link above to learn the crucial mindset shifts she made that have shifted her husband and father-in-law for the better.

Sign Up for Farm Marketing Week – Free Marketing Coaching – HERE

Most of us consider time to be our most valuable asset.

Our 24 hours in a day is so precious!

But here's what I know to be true -
*I teach you how to create more money.
*I teach you how to get all the customers you want
**But I can't teach you how to make more hours in the day than the 24 we're all given.
But I CAN teach you how to create more time in the 24 hrs you already have by making a few subtle but powerful shifts.
Click the play button above to learn the first step to getting way more peace AND productivity in your 24 hours
I don't mean that you're going to do more - I'm not telling you that you have to be more productive.
Chances are you're already running on all cylinders - me telling you to "just do more" is NOT going to help.
Instead, you're going to learn to shift the way you think about time. 

You'll learn to create a new way of thinking about the time you do have that will free up hours.

I will teach you the first steps in learning the skill of managing your time differently in your mind - in a way that serves you instead of overwhelms you.

Based on my experience coaching hundreds of farmers, when you learn the skill of managing your mind around time, you'll free up 2-4 hours per day.
Today's podcast is step one.
When you stick with me and learn to Master Your Time & Master Your Life, you'll get more done PLUS have time set aside daily for your own personal care.
I know!! That's a new concept for most people - daily time for ME???
Because you can't create more hours in a day, it is crucial you learn this first step of getting MORE out of the hours you do have - MORE accomplished and produced and more rest time.
Click the play button above to learn to create more time in your day.

Sign Up for Farm Marketing Week – Free Marketing Coaching – HERE
Many farmers move through their days disappointed by others' actions or lack of actions.

In my farmer coaching group, farmers show up frustrated with thoughts like - "my husband should be supporting me in quitting my job."

Or, maybe your farm partners don't want to work as hard as you think they should.

And since farming and personal life are often intertwined, even personal expectations stop you up, such as - "my ex should be keeping me informed of the kids' activities."
The problem you create for yourself is - when you feel disappointed or frustrated others aren't doing what you want, you keep yourself stuck NOT doing the things in your business you need to move ahead.

Soon, you're not only feeling terrible, disappointed, frustrated - now you're not making money.
This compounds the negative feelings - now you're feeling stressed and anxious about your sales or lack of income.
Even if the thing you expect the other person to do is logical and rational, they still may not do it (because they're autonomous adults with agency).
You're thinking some version of, "people aren't doing what they're supposed to and we're not making money."
But there IS a solution - and it all lies within your ability to shift your mindset.
Mindset coaching teaches you how to shift your thoughts from what's NOT working to thoughts that create successful, profitable results.
Today's episode of the Profitable Mindset Podcast will teach you how to start shifting from un-useful/unproductive thoughts that keep you stuck not making money...
...to thoughts that will drive the actions needed to build your profitable farm.
Click the link above to start creating successful results.

Sign Up for Farm Marketing Week – Free Marketing Coaching – HERE

You can be skilled at farming AND marketing but still NOT be making money on your farm.
Here's why...

Most farmers are missing the mindset skills required to build a sustainable & profitable farm. 
(Actually, it's not just limited to farmers, it's all humans - we aren't taught mindset management anywhere in our lives. Until now.)
Here's how it goes - farmers start their farms.

They're great at producing top-quality products.

They've built - or paid to have built - a nice-looking website that works.

They get lots of likes and comments showing interest.

Maybe even making lots of sales. But not quite making money.
And - because farming is the beast it is - there are lots of moving parts.
This means more opportunities for things to go wrong, to break, and mistakes to be made.
And these problems take up so much of your time.
Problems like these my client brought to our coaching call this week:

• "Nothing's working out"
• "Things keep breaking or falling apart"
• "I'm always waiting for the other shoe to drop"
• "I'm wasting so much of my time"

 She said she feels useless when she thinks this way.

Once she makes herself feel useless, then she second guesses herself - like, 'why do it when it probably won't work out anyway.'

This makes her feel overwhelmed.

Which results in more struggle and feeling stuck.
Not moving ahead on the money making activities.

And not making a profit.
This kind of thinking happens to a lot of farmers and if you don't figure out how to turn it around, most people decide to throw in the towel and quit eventually.
They decide it's too miserable to live long-term in overwhelm and feeling like things aren't working.

But today's episode of the Profitable Mindset Podcast will teach you a few simple - but incredibly powerful - things that will help add the mindset skills you need to build your profitable farm.
Click the link above to learn the missing piece of building a profitable farm.
They're simple shifts you can start practicing immediately and you'll notice results right away, too.

Click HERE - let's meet up and see if the Farm Marketing Mastery Program is For You!

I’ve got the most wonderful strategy to share with you on the Profitable Mindset Podcast today.   It’s what I’ve done for over 20 years of hiring and managing employees.   The first time an employee told me, “You’re the best boss I’ve ever had,” I thought they were being nice.   I started hearing it regularly - people loved working at my farm.   I started asking why - and they said they felt valued.   I saw it in their performance - they were always willing to go the extra mile usually only an owner does.   I taught you this exercise today on the podcast, and it helps you create a wonderful farm environment where people love showing up for work—yes, even hard farm work.   Give it a try.   I pulled it out of Farm Marketing Mastery, my signature program that teaches farmers how to get profitable.   I know you’ll love it because not only will your employees feel valued, but you’ll feel valued by them when they improve because you’re using this technique.   Let me know what happens when you do it. Feel nervous? It’s normal—give it a try anyway. The payoff in their performance is so worth feeling nervous!   Big hugs,   Charlotte   PS: Farm Marketing Mastery opens in September. Formerly known as “5X Your Farm Sales,” - it’s the same program but with a different name, and you’ll learn how to make your farm profitable. Plan on joining then!

Sign Up for Farm Marketing Week – Free Marketing Coaching – HERE

Many of us confuse "being honest" with disrespecting ourselves.
We think we're just telling the truth when we say things like:

• "my marketing isn't working" 
• "I should've had this down by now" 
• "I'm not very tech-savvy" 
• "people don't appreciate the work we do"

  These are various versions of thoughts I've heard from farmers many times over the years. Most farmers just think they're statements of fact.

But what if thinking this is actually you keeping yourself stuck and small and hurting you and your business?
That's what research shows us is true and I want to offer you help today.
Self-respect (how we talk to ourselves) is actually a skill most of us need to learn.
Many of us were taught as we grew up to be humble and not arrogant or conceited. To be self-deprecating, even.
When you tell yourself these so-called "truths" you think are making you look humble, you're actually creating terrible results for yourself in your life.

These thoughts do not result in you feeling good about your self or your farm AND they prevent you from making money.
Today's episode of the Profitable Mindset Podcast will help you do the following:

• Become aware of how you're hurting your business with what you think 
• What simple practice you need to implement that will make your success inevitable 
• And what to think that will make you feel better immediately

  Click the play button and learn how to move ahead in your business with ease.

Sign Up for Farm Marketing Week - Free Marketing Coaching - HERE

It's super common for the farmers who first come to me for coaching to think that a successful farm is built by giving your community what they want.

For instance, they decide to start a flower farm.

People love the flowers and wish could cut their own.
So the farmer opens up a u-cut.

Then, the customer wants you to save them some peonies. Or pink tulips... and you go out of your way to do so.

Next, they want to pick up their flowers Saturday, late, because they're going to be in the area anyway. You comply because you NEED to make sales.

THEN... they need you to deliver. Or ship. Or sell dried flowers. Or starts. So you do.
Your days are LONG but you're moving product, so it seems logical.
But you're not going to get to profit running your business this way.

And there is no clear brand when you run your business this way.

THIS episode will help you turn this around and make branding, selling, and running your farm so much easier.
This same mistake happens no matter what you are farming - the milk, meat, and vegetable farmers all struggle with this at first.

And you'll want to get this figured out ASAP or you'll do what most farmers do and quit because you're in constant overwhelm, in reaction mode and feeling frustrated, overworked, not making money.
This is what I call people-pleasing in your business and it's the opposite of what your business really needs, which is a CEO making the decisions.
And guess what - even if you never thought of yourself as a CEO, you ARE the CEO of your business when you start your farm!

But since you didn't go to "CEO School" you weren't aware of this - until now when you see yourself in this reaction mode, this people-pleasing mode.
Today's episode of the Profitable Mindset Podcast will help.

Click the link above to learn how to shift to being the CEO your biz needs and then clear up your branding to build your profitable farm with ease.

Get the Free Pricing Worksheets HERE.

13 years ago, when I brought home my first milk cow, I just figured I'd charge a buck less than the neighbor was charging.

Yes, that was my pricing strategy!

I oh-so-quickly learned that was not a strategy, and not only that, it was a fast-track to broke if I kept it up!
And I know this is one of the most common struggles among us all, because I get the emails & FB/IG messages daily:

"How do I figure out what to charge for my (chicken, flowers, CSA)?"
"How do I stay below the neighbor's price but still make a profit?"
"How do I figure in my wage? My losses?"
"How do I deal with customers who challenge my prices?
Pricing strategy involves so much more than just seeing what the neighbors are charging.

Farmers very quickly become aware that their prices must be more than the grocery store because on our non-industrial farmers we just don't have the economy of scale that corporate farms have.

Therefore, our prices will be higher, and this means, people new to buying from farmers might not understand why.

Once my clients decide what to charge, then comes the mind drama - how do I explain this to my customers?
In today's episode on the Profitable Mindset Podcast, I walk you through how to raise your prices with ease and avoid the drama in your mind - and your customers' minds.

So many farmers want to justify their prices by explaining the costs involved or explaining the pricing process.

Tune in and hear why this will backfire in your business and create doubt in your customers' minds, and what to do instead.

Today's episode will help you shift from doubt or guilt or tempted to prove your price, to a place of self-confidence and "in-service" to your customers.

When you make this shift to self-confidence, it becomes so much easier to run your farm and charge a profitable price AND maintain a great connection with your customers.

Tune in to Episode 118 by clicking the link above, and let's get your prices up where they need to be.
Charlotte

Sign Up for Farm Marketing Week - Free Marketing Coaching - HERE

If you're not sending your marketing emails to people with ease, it's not a time management problem, as this week's client thought.

It's a thought problem.
The only thing between you knowing you need to send marketing emails or newsletters and actually sending them, is your thought about it.
My client showed up for coaching because she's only sent 2 newsletters in 6 years of being a lavender farmer.
And this is keeping her stuck, small, not profitable.

I asked, "why aren't you sending emails, since you know how and you know this is key to making consistent sales?"
She answered, "I hate doing them - they make me anxious & miserable."

And she wanted me to help her with the time management program to get it on her calendar.
But she soon discovered in our coaching call, when you start with that thought "I hate them" --- you'll NEVER take the action of sending them.
This thought is keeping her stuck not doing the newsletters.
This thought is keeping a lot of you stuck not doing things on your farms!

The 3 step process I use with my clients in coaching will help you learn what's really holding you back from doing the things you want to do.
Things like sending your marketing emails, and it'll help you finally move ahead to do it with ease.
You might think it's a fact, that it's true you HATE sending newsletters, or you HATE weeding, or you HATE the thought of raising your prices.

But notice how that thought makes you feel - stuck, burdened, hopeless, defeated, or any other negative emotion that will NEVER drive the action you're wanting - in this case - email newsletters.

I teach my clients step by step how to do email marketing with ease, but what happens next is, they know what to do but they have an obstacle thought that keeps them stuck not sending their newsletters

Tune in and become aware of what you're doing that's keeping you small and stuck and not marketing with ease - and then how to turn that around.
See you in Episode 117! Click the link above to tune in.

Sign Up for Free Marketing Coaching HERE during Farm Marketing Week.

I used to wake up every night about 1:30-2:00 AM and just toss and turn for the next couple of hours, worrying about my farm, family, and my to-do's.

It wasn't even productive or useful because I wasn't actually doing anything!

I was just looping & spinning. But I couldn't stop it, either.

Then, I'd wake up on time in the morning, but groggy and tired.

I thought it was normal because most of my friends had the same struggle!

I thought it was just how life was as a busy farmer + parent + managing the house and business.
It sucked, though, to be tired a lot of the time.
I knew it wasn't productive but I didn't know how to stop it.
I actually thought it was just how life was going to be, forever.

I even had friends advise me to drink alcohol before bed and then I'd sleep straight through... didn't work, though!
Then my other friend said she takes Tylenol PM every night... 
People suggested melatonin and magnesium and specific teas.

I tried it all.

Nothing worked and I wondered "is this all there is in life for the next 30 years?"
Then I found the work that I'm teaching you today.
What I'm teaching you today changed my life and now my clients are able to improve their sleep and they've shut off the daytime spinning and looping, too!
One of the hugest payoffs to stopping the spinning & looping that goes on in my clients' heads is they find 10-20 MORE hours in their weeks.

And I want this for you, too!
Today's podcast episode will help you stop the spinning and looping in its tracks!   Implement the steps, practice them, and then let me know how you do!

This is something I coach on regularly, too - if you're not yet a client - this podcast will get you on your way to managing how you think so you can create way more time and success.

Warmly,
Charlotte
PS: Click the link above and learn how to calm your mind down once and for all.

Get free marketing coaching during Farm Marketing Week HERE.   Do you know your financial success on your farm cannot outpace your personal growth?
To put it another way, if you're not happy with the amount of sales or the money, or profit you're making in your business, you've got to work on your mind to improve those results.

Many farmers have success at first but then they plateau.
That plateau is feedback you've got to take the next step and work on yourself, not on the website or infrastructure or hiring or expanding.

It's not the external circumstances that will get you to success - it's self-awareness of how your thoughts are causing you to struggle and then how to shift them to be more useful.
This may sound easy - but like most really worthwhile endeavors, it's not.
But it IS the solution to building a profitable farm - whatever that looks like to you.

Some farmers have very small operations and just want to pay their expenses and maybe have some spending money left over for family fun.
Other farmers are trying to make a living solely from farming.
Wherever you fall on the spectrum, the process is the same.

You've got to get your thoughts, emotions and actions in order and in alignment to be able to create the results you want.

That result may be a specific dollar amount in the bank or some other measurable goal.

Today's podcast episode will get you on your way.


Charlotte
PS: Click the link above to learn the ONE CRUCIAL THING the most successful farmers do in life and business

Sign up for FREE coaching during Farm Marketing Week HERE.

​Now is the time for you to step up and be powerful in this world and make your farm profitable so you can be in it for the long run.
There are so many lives to be changed with your products and events.
What steals your success and keeps you from having the impact you want to have are decisions made from non-productive thoughts about your ability to market and your marketing.

Most of you create your marketing from non-useful thoughts like - it “will be easier to sell...”

• With sales and discounts
• Cheaper prices
• If I find the right person to do my marketing
• Lots of variety of products and bundles of products
• Multiple offers in your newsletters for them to buy a variety of products/services
• Or, you ask people what they want to buy and you decide what you’ll raise/grow/sell based on that

You choose your prices based on your “worth,” mistaking personal value with business value.
These un-useful/unproductive thoughts cause you to create unproductive marketing that doesn’t connect or sell.
Your farm is struggling.
So then you think you need to change website platforms, you think you need to add or change to a different breed or variety, causing even more money outflow and loss.
You soon don’t make enough sales of anything to get to profit.
I am coaching you to find your un-useful thoughts and change them, one negative thought at a time.
I’m doing this inside Farm Marketing Week - click HERE to join now.​
The first-ever coaching of its kind.

3 days with me coaching you on the mindset and strategy of irresistible marketing.
This is a taste of what we do DAILY inside 5X Your Farm Sales - a free 3 days to help you decide on committing to changing your mindset, your marketing, and your bank account.
3 Days of up-leveling your life, completely free.

Join us HERE. ​
Charlotte
  TODAY10:29am Charlotte Smith Client

Sign up for FREE coaching during Farm Marketing Week HERE.

What I know to be true after working with hundreds of farmers, is the thing between you and the money you want to make is your marketing written in a way that connects and creates desire to buy.

The amount of sales you make is a direct result of your marketing.
And marketing that makes sales with ease starts with your thoughts about it.

​Your mindset.
Click HERE to clean up your mindset around marketing.
So what is your mindset around your marketing...?

Most farmers first come to me and they think their marketing needs to be better, shouldn’t be so difficult, isn’t good enough - and THESE very thoughts prevent them from putting out good marketing.

And many farmers struggle to get out any marketing.

You want to learn the skill of having useful and productive thoughts about your marketing.

You want to have amazing thoughts about your marketing.

How do you know you have amazing thoughts about your marketing?
​You’re making sales. ​

Consistently.
You’re making consistent sales when your thoughts about your marketing are successful thoughts.
If you’re not making consistent sales with ease, you’ve got to develop the mindset to create that.
We are building a successful marketing mindset inside Farm Marketing Week.
3 days of live coaching, feedback on your marketing: cleaning up all your doubts, uncertainty, indecision, confusion, and lack of confidence.
Learn to build a strong mindset around your marketing that makes selling easy.
I’ve been teaching and coaching on marketing for a decade, and I’m teaching and coaching you on everything I know during marketing week.

​Click here to get registered. ​

Sign up for FREE coaching during Farm Marketing Week HERE.

On New Year's Eve 2021 Arlene found her freezer full of hogs and the new hogs were headed to the butcher.
She needed space.

She needed them SOLD and gone.

She'd been in my program for a while, she had her email marketing in place, and had learned to nurture her list. 
But hadn't been focused on talking about hogs, so was hoping to at least sell a half-hog and free up even a tiny bit of space.
She put together a quick email to send before her NYE gathering and forgot about it.
Imagine her surprise after midnight when she decided to check on the email before going to bed - tears rolled down her cheeks when she realized she sold every last hog!
Click the play button and listen to the whole story!
Selling out with one email gives her even more confidence knowing she can sell every last thing on her farm - just by changing her thoughts. By intentionally practicing thoughts that serve her by driving the action of making sales.

She and her husband are finally making money and now feel blessed to be spending time building their dreams instead of just trying to make ends meet.

She used to have to juggle the bills and decide which she should pay this month and which she could put off till next month. 
Now, life has become so fulfilling for their family - "I'm very aware how much I'm changing customers' lives by what we're doing."

"We're giving life to our community, our people."

"Our local farm community has seen us become profitable and they're asking us what are we doing - how did we become profitable? And they're seeing hope that they, too, can learn mindsets that will get them to profit."
Arlene says, "I'm an example of what's possible to all the farmers around us! I'm giving them hope there's a better way."
"Now I've created so much demand through using your marketing mindsets and strategies that I have to get coached on the new problem of finally making money and dealing with all this success!"
Click the button above to listen to Arlene's powerful interview today on the Profitable Mindset Podcast.
Charlotte

Sign up for FREE coaching during Farm Marketing Week HERE.

I'm hearing that farmers in communities all around the world are looking at the 5X Your Farm Sales farmers and wondering how in the world these farmers are making a profit AND doing it with ease, when they --- neighbors --- are struggling to pay the bills and often LOSING money every year.
Today's interview is an example of just how my clients are finally making money with way more ease and balance. And the farm community around her is noticing.
Hear from Brittany about how she more than 5X'd her farm sales this past year after joining the coaching program.
She now makes more money than her husband, a medical director, and they've been able to follow through on their 13 year dream you'll hear about on the podcast.
She's able to make all their dreams come true because of the time she's learned to create through coaching, the life balance, and the money she's able to make using all the other resources in the program.
You'll be inspired.

But don't be tempted to sell the farm and move to Hawaii where it averages 80 degrees year 'round... I asked and she says it's not as romantic as it sounds. ;)

Brittany is just one example of what's possible in your life when you commit to doing the hardest work you'll ever do and learning the skills and mindsets to build a profitable farm.
Hardest work - yes. But the most fulfilling and valuable work you'll ever do, as Brittany explains.

See you in Episode 111.

Click HERE - let's meet up and see if the Farm Marketing Mastery Program is For You!

It’s August, and the overwhelm is rampant among the farmers reaching out for coaching! 

This week, I talked with a woman neck deep in overwhelm and exhaustion. 

She’s in two farmers markets, and farm work is at its peak right now!

And she still can’t get it all done.
I asked, “What’s ONE thing that, if you changed it right now, would give you the most relief?”

She responded - getting her employees to do the right things in the right way. She said she still ends up doing most of the work because she’s faster/better.

I hear this often. And the solution may not be what you were expecting.​
She hired and trained her employees, but they’re spilling feed, not cleaning up after themselves, and not setting up or tearing down the market booth in the way she taught them.
They’re not attentive to all the details.

She’s bummed they’re not getting it.

You WILL make mistakes when you hire. Today’s episode will help lessen those mistakes.

Be sure you’re appreciating your commitment to improving your farm’s bottom line by listening in to all the solutions I offer each week.
Sending you big summer hugs,
Charlotte

Sign up for FREE coaching during Farm Marketing Week HERE.

This week a client got on a coaching call and said she was part of an email thread in her area with a bunch of farmers saying you can't make a living farming. 

(All because THEY weren't making a living farming.)
And she was feeling stuck thinking she would never get to profit.
She wasn't raising her prices when she believed this discussion.

Yet she knows in our group we have farmer after farmer reporting increased profits, increase revenue, reaching bigger sales goals than ever before.
She wondered who to believe.

THIS is why mindset work is so important: if you surround yourself with failing farmers telling their sad story of going broke, then that's what you'll believe. 

And that's what you will create on your farm. 

IF you want to be successful, surround yourself with farmers like the 5X coaching clients who are learning to create profitable farms. 
Today's podcast is an example of what's possible for you when you learn the marketing skills and mindsets I teach.

I invited several farmers to share their favorite changes in their businesses and lives since starting this program.

THIS is how you make success inevitable - surround yourself with other farmers and study their mindsets.
And unsubscribe from those lists of people sharing about how it's not possible!

My clients in 5X Your Farm Sales are selling out in 12 hours in one case, one email in another case, and one week of emails for others.
This is just the beginning of their successes! Tune in to hear how they're making more money with more calm and peace than ever before.
Hear from one farmer who's been self-critical her whole life and how that's shifting today and has changed EVERYTHING about her life AND marriage AND business.

If you've ever thought maybe you're too old to learn how to turn your farm around, you'll hear from Carole, age 70, who's ecstatic at the success she's creating in her farm business and her personal life.

Tune in today and hear what's possible when you surround yourself with successful people.

Click HERE to sign up for Farm Marketing Week free coaching.
 
In my conversation with Scott Shepherd this week we go very deep into the subjects of marketing and mindset and how you can't have a successful, profitable farm with ease without mastery of your mindset.

You'll walk away from this episode with a lot of knowledge but also feeling super inspired and confident.
There are many gems you can start incorporating into your business:

• the key to raising your prices with ease and not losing customers
• how to insure people will buy no matter how much you charge
• how to overcome shame and that "not good enough" feeling that show up when you try to make big decisions
• how to overcome feeling guilty for charging a higher than average price
• the one thing your business needs from you to be successful.
• The key to building connection even if you don't meet people in person

Our conversation will inspire you to finally stop playing small in your life and on your farm and decide to overcome all obstacles you thought were keeping you stuck.

Here's a text I got from a listener this morning: "Charlotte helps you identify your personal limits and finally move beyond them."
Listen to Episode 109 and level up your life now.
Warmly,
Charlotte
PS: Get to know Scott Shepherd and follow his podcast HERE.

Click HERE to sign up for Farm Marketing Week - free coaching.

So far in 2022, I've had several farmers in my 5X Your Farm Sales Coaching Program make more money in one week than they made previously in months of marketing.
All because they're learning how to create focused sales launches.
I taught a masterclass inside 5X Your Farm Sales this week and it lays out step-by-step how to do it. When you join in April that class is waiting for you!
Why do a 5-day sales launch?
When you limit sales to focused daily emails for a week, you create energy, momentum, and commitment for customers to buy.
These emotions make it easier for people to buy - so you end up making a lot more sales in that week, with more ease on your part, than if you emailed weekly for several months.

My clients are selling farm products, subscriptions, services, classes - everything sells better with a focused launch!
This means, after the 5-day sales launch, you can get back to trust-building.
This trust-building you do in between sales launches creates the result of customers buying anything you have to sell at the higher-than-average prices we need to charge as small independent business owners.
Listen to Episode 108 and learn the what/why/how particulars of the 5-day sales launch.
Then decide - who will you have to become to be a person who implements 5-day sales launches?

And THAT is what coaching is for - to up-level your brain to become skilled at following through on creating and executing marketing that works to bring you more sales than ever before.
Click the link above to learn all about 5 Day Sales Launches

Charlotte

Click HERE to Get on the Waitlist for 5X Your Farm Sales

This week a farmer asked for coaching because she has writer’s block and often feels stuck when she sits down to write.
Yet she knows her farm's success depends on her being able to write emails to sell, descriptions on her website that will sell, social media posts that will sell.

And yet when she feels blocked and uninspired, the result is sales are slow and difficult because of this writer’s block which is not allowing her to write.
Ugh! It's a self-fulfilling prophecy.
Her writer's block assures no sales emails will go out, or if they do, they were exhausting to write and ineffective.
Today's podcast episode will walk you through how to overcome writer's block and general lack of inspiration or enthusiasm around marketing.

In episode 107 you'll learn:

• The sneaky way you keep yourself stuck and blocked
• Why you don't feel inspired when you sit down to write
• How to create the feeling of inspiration when you need it

You might think, oh I just need some writing prompts or a template. THEN I'll be able to get over writer's block.

I have so many writing prompts in my marketing program.

I even have lessons on copywriting.

But this is why coaching is crucial - you can’t do the thing you KNOW you have to do if you’re creating a feeling of stuck for yourself.

You won't be able to take action when you’re stuck.

You’ve got to solve for that first.
Instead, I teach you the skill of being able to write on demand - which is learning to create inspiration or focus, whatever emotion you need, when you need it.

Listen to Episode 107 now and learn how to overcome writer's block.


Charlotte

Click HERE to Get on the Waitlist for 5X Your Farm Sales

One of the biggest problems farmers share with me is they struggle to build a big, loyal customer base who will keep coming back season after season and continue paying, without complaint, our higher-than-grocery-store prices.
This week I'm sharing four FREE things I did the first few years that got me to profit, and I still do them when I need a boost in new customers.
Many farmers think the solution to them getting and retaining customers is a better or different website. Or a BETTER email marketing program. Or the NEW social media platform, if only they could learn it.

But that is not how to build a loyal, consistent customer base.
At first glance you might think these things are too simple to work. Like, there must be a more high-tech solution I'm missing.
But there is no online solution to this problem. The solution is in today's podcast episode.

Decide today to implement what I talk about here - these steps are all free/cheap.

Then repeat them consistently and watch your new customers arrive and your current customers become super loyal.
After implementing these 4 steps, when you add my advanced marketing strategies I teach, your customer base will multiply exponentially like I share about my client Lyndsay in today's episode.

But you must get your foundation in place first. These 4 steps are one pillar - all 3 episodes in the series are the complete foundation.
Click the link above to listen and learn.

Click HERE to Get on the Wait List for 5X Your Farm Sales


When I started my farm in 2009, it was so much more than my livelihood.

I started the farm because I watched my family heal from chronic illnesses after eating the products I raise.
I then got to witness my property go from a weed-infested dirt lot, over-grazed by horses, to a thriving mini-ecosystem.

And over the years, I’ve helped hundreds, if not thousands of families in my community find health, connection, and joy at my farm.

But at the end of the day, my farm is still a business, and every business needs customers.
In 2009 I brought home my first milk cow, and I was sold out of milk and kept a waiting list of customers ever since for 10 years.

When I raised a big batch of Thanksgiving turkeys every year, they’re all pre-sold by September, with one email. Whether it’s eggs, grass-fed beef, pastured chickens or pork, I always had a loyal community eager and excited customers ready to buy.

That’s the dream, right? To do what you love plus get paid for it?!
Click the link above and listen in to find out how.
Often we get into farming because we love the land, animals, and fresh air. Not because we’re excited to stand around at farmer’s markets all day, answer dozens of emails, or get out in the community and meet new customers.

Whether you’re brand new to farming or you’re a seasoned vet, you’re probably thinking the same thing I was when I brought home my first milk cow, and I quickly realized milking cows was too expensive of a hobby to do just for my family -

“How do I find customers who value our products, don’t compare them to grocery store prices, and will return from season to season or year to year?”

It’s a pretty simple answer that is not easy, but totally do-able.
Starting a farm and farming is really hard. Also, the most rewarding thing I’ve ever done, thank goodness, or I couldn’t have done it another day!

You know exactly what I mean.

Now I teach farmers every day how to create a store full of customers who love you, your farm, and never question your prices and even encourage you to charge what you need to.
And guess what? You can find these people, too!
How did I find customers for my farm products?
This is part one in a series where I share all I did to create a loyal consistent customer base and built my profitable farm.
Listen to episode 105 to get started.
Charlotte

5X Your Farm Sales is OPEN for Registration:
https://courses.3cowmarketing.com/5x-farm-sales


There is a process to marketing so you can build a profitable farm.

Everyone can learn it. But very few (if any?) are teaching it.

Until now.
​The 5X Your Farm Sales Coaching Program for farmers has mastered the process of teaching you Advanced Marketing Strategies to build a profitable farm.
You'll know you don't have the process down if you're not getting good results in your marketing.
The problem is, most people think marketing and making money on your farm is just a series of actions that work.
But in my 10 years working with farmers, no amount of "right marketing action" will get you to success or profit sustainably.

The marketing strategies you employ will only work if you start with a positive, useful mindset.

This is the process I teach that makes your marketing successful and is not being taught anywhere else.

Click HERE to read more about the process.
Then, listen to Beth's story on the podcast today.
Up until a year ago, Beth Carver treated herself like an "abusive boss" in her farm business.
She constantly felt like she wasn't good enough.

She thought she had to drive herself and talk to herself harshly in order to get the business successful.

This never works. 
She thought if she treated herself kindly, then she wouldn't be motivated to do the hard things her farm biz required.
The problem was, she was struggling in the business AND not feeling good about herself.

Beth was constantly feeling guilty - if she was working on the business, she felt guilty ignoring her 2-year-old son.
If she was with her son, she felt guilty not working in her business.

This was such a heavy, exhausting, burdensome way to live her days.

This is so common among farmers! We think we need to drive ourselves hard to make the business successful.

We think we don't deserve time off, or we haven't earned the right to pay ourselves yet.

Many farmers tell me they are burdened by this constant feeling that they aren't doing anything quite good enough - the farm, the marketing, or being a mom & wife.
This constant feeling of not being good enough makes building a profitable farm impossible.

You read that right.
You can't get to a profitable farm, your marketing won't work, if you don't figure out how to change your thoughts about yourself.
I teach Advanced Marketing Strategies - but those strategies will not work if you're not in a place mentally where you have your own back. 

Where you give yourself compassion and confidence with ease.

That's just ONE of the huge advancements Beth has made in the past year that allowed her to increase her sales by 40% while feeling confident AND ALSO while realizing she actually liked herself for the first time in her life.
Beth is not alone.

It's rampant among women farmers, especially, that we are super hard on ourselves.
My clients' logic is that they need to drive themselves to create success.

But this does not work. It prevents you from success.

Listen to Beth's full interview above.
Then, join 5X Your Farm Sales and give yourself the gift of a profitable business once you learn how to be confident and treat yourself with compassion.
EVERYTHING in your life and business is easier when you learn to like yourself.
This is the ONLY room where you'll learn self-compassion, confidence, decisiveness AND the marketing strategies to build a profitable farm.

See you in the room,
Charlotte   PS: Click HERE to be in the room.

Click HERE To Attend a FREE training: “3 Steps To Your Profitable Farm in 2022”

Today on the podcast you'll meet my client, Elaine, who raises alpacas & flowers in Washington State.

She told me "I left a really cushy, well-paying job because I wanted to be running this farm - then this became ungodly hard. Then I found your program and in the last 6 months it's brought me back to this place of enjoying what I’m doing again."
Probably similar to you, she's a very driven, hard worker who was on the way to burnout fast.
She would spend so much time obsessing over sales and marketing that it would lead to an overbearing feeling of exhaustion (and a slow stream of money into the bank).
She would be on social media, posting, selling, and focusing on the negative and feeling drained.
On top of that, she would focus the rest of her time trying to do ALL THE THINGS on her infinite to-do list. 
She had very little patience for anything else and would feel upset or guilty when things weren't all done.

​Hear her story on the podcast today, to learn about the life changing shift that helped her transform her farm and every day life from exhausted to fulfilling.
​Hear how coaching helped her slow down, take good care of herself, and make 77% more revenue.
Yes, you read that right.
Slow down = make more money.
THAT is something that is not spoken about when it comes to managing a farm. 
Well - it's not spoken of except among my clients. It's becoming more and more the norm that my clients report MORE money with less effort.
Many farmers hold a belief that they should be working hard all the time - from the early mornings and late into the nights. 

But creating a profitable, fulfilling farm won't work that way.

You can learn the same skills Elaine learned that made her prioritize herself WITHOUT feeling guilty.
The mental and physical relief that Elaine has felt has given her clarity and confidence to carry through the rest of the year with an efficient plan.
Click the link above and listen to Elaine's transformation and commit to making it yours, too.

Click HERE to attend a free training - 3 Steps to your Profitable Farm in 2022

Today on the podcast you'll hear from my client, Sherri Wood, a San Francisco 'city-girl-turned-farmer' when she purchased a Lavender Farm in Northern California.
One year ago she joined the 5X Your Farm Sales program and set out to successfully double her sales from $100k to $200K and plans to double again this year.
Even though she was in marketing in her corporate executive career, she shares in this episode about how what I teach and coach on is so different than what most people teach about marketing - and how it is driving her success on her farm today.
You'll also hear how coaching helped Sherri swiftly overcome a challenging loss this year when she had to rip out an acre & a half of lavender plants.
She may have ended this year by doubling her sales - but that's just the beginning!
If you have ever dreamed of reinventing yourself and starting your own farm later in life, listen to episode #102 and hear how this can be your dream come true.

See you inside.

Charlotte

Click HERE To Attend a FREE training: "3 Steps To Your Profitable Farm in 2022"

You might not think building a farm that you LOVE owning and running is as important as building a farm that's profitable.

But too many farmers contact me for help because they've figured out how to make money in their business...

...but their farm also sucked all of the joy out of them.

And they come to me to announce everything's for sale, they're shutting down, they just don't enjoy what they've built so it's not worth the hard work required.

They realized they figured out how to make money - but the business wasn't sustainable over the long run.

Your farm can't be fulfilling when it's bleeding the very life out of you.

In Episode 101, I address how it's imperative that learning to make money is equally as important as learning to build a farm business you love.

Now THAT is sustainable!

Answer the questions in the episode and by the end your mind will be blown by the clarity you'll start to see and feel.

The first question will guide you through some data that is really crucial to know - and easy to find.

I tell you exactly where to find this data that you'll need to make to make informed decisions, so you can stop guessing or hoping.

The next couple of questions will tell you exactly what you need to focus on for 2022 and what your projected income is AND what to focus on to get there.

You'll have a roadmap for what to say yes to and what to say no to with great confidence.

Combine these answers with episode 99, part 1, and you'll be armed with everything you need to make 2022 your most successful year yet - financially AND for the highest quality of life.

It's really crucial that you not only build a profitable farm, but also that you build a farm that you feel fulfilled running and owning.

It's not sustainable to build a farm that makes money but you're not enjoying getting up and going to work every day.

it takes conscientious intentional effort to build a business you LOVE and it makes money.

And THIS podcast episode is the roadmap to making that happen.

CLICK the play button at the top and tune in.

See you inside,

Charlotte

PS: Listen to Episode 101 today.

Click HERE for the Free Training: How to Price Your Farm Products For Profit

I sooo wish this info had been around 15 years ago!

The first two years on my farm, I had a self-serve farm store set up in my garage.

It worked to get me started selling, but if I'd known what I share with you today, I'd have done it differently from the get-go.

I share this info so you can learn from my costly mistakes.

Today on the Profitable Mindset Podcast, I outline all the pros and cons of the different ways farmers sell their products.   Any of the sales channels I review in today's episode will work for you to build a profitable farm.

But after listening to the pros and cons, one might stand out to you as better than another.

You want to go with eyes wide open and know the pitfalls of each so you can be prepared.

Episode 214 will help.
Tune in. Let me know which one you're going to choose.

Interested in 5x'ing your farm sales over the next 6 months?

But maybe you have questions or wonder if it's for you? Book some time on my calendar to decide to join us!
Click HERE and let's meet up and see if 5x is for you! Registration opens in September.

Click HERE to get on the waitlist for 5X Your Farm Sales. 

Today we're celebrating 100 episodes of the Profitable Mindset podcast!

As I get older I notice the “things” I cherish most in life are my close relationships. 
Studies even show that our level of life-fulfillment directly correlates to how connected and close we feel to people in our lives.

Isn’t that fascinating - that the depth of your relationships is what determines life-fulfillment!!
AND, another fascinating thing - having deeply connected relationships is a learned skill.

A skill we aren’t taught anywhere in our life, usually.

We usually wait ‘til a relationship is broken to go get help - and by then it’s often too late.

I coach on relationships a lot because the truth is, lack of relationship skills is also standing in the way of our business success.
Well, today I’ve got help.

This is the 100th episode of the Profitable Mindset podcast and I wanted to do something super special to celebrate and to help you get more fulfillment in life too.

So today my special guest is my youngest child, my 15 yr old daughter Shivan, and two of her friends.

I wanted to get their perspective of what makes them feel connected - or disconnected - from their parents.
And what they told me was absolute gold!!
Tune in and learn what’s helped me communicate better with my kids so that now we have the most fulfilling relationship.
This means I have THE most fulfilling life I could possibly imagine!!

I tell you, having a 15-year-old who feels safe telling me everything that’s going on in her life, knowing she can talk to me about anything, is so precious to me.
I never got to have this kind of relationship with my parents - they just didn’t know how. So I value even more that I get to have this open, honest relationship of acceptance with my kids that wasn’t available to me.
And if you’re thinking it’s easy for me and my daughter to have a good relationship because we’re so alike and therefore it’ll be totally different for you - I can tell you, the opposite is true.
I had her when I was 40 years old so there’s even more than a generation gap. I can’t even imagine where she got exposed to some of the ideas she presents!

But she addresses this in the episode - how can she and I have such a deeply connected relationship even though she believes and does things so foreign to me sometimes.

Click HERE to tune in and give it a try.
Don’t have kids? What we talk about in this episode applies to all your relationships, even your spouse, parents, customers, employees.

See you in episode 100!

Happy Holidays,

Charlotte


Click the link above to listen to Episode 100!

Click HERE to get on the waitlist for 5X Your Farm Sales. 

It’s usually this time of year many of my clients start to panic and think… 

• “It’s almost the end of the year, where in the world did the time go?”
• “What did I actually get done this year?” ("not enough")
• “Did we make enough to get through the winter?”
• “What projects were left unfinished?”
• "How do I make next year better?"

After they freak out a bit on a coaching call, I remind them they are armed with a plan and strategy for 2022.
Part 1 of this unique marketing plan you've probably never heard of before is below:
Click the link above to listen to part 1 and get started planning your most profitable year ever.

Over the years, I’ve learned a thing or two about building a marketing strategy that will consistently bring in new customers and help me make more money.
It starts with you answering some questions that are designed to make sure you're creating not only a profitable business, but a business that is fulfilling.
A lot of farmers will hustle to get to profit but they're still scattered and worn down because they didn't know they have to start off the bat loving their business in order to still love it when they get to profit.

You won't make that mistake if you follow the 7 Step business marketing plan I create every year for the last 5 years.

If you're already not loving your business, this plan will help you turn that around. There IS hope.

Tune in and listen to part 1, answer the questions I ask in the episode, and you'll feel more in control and inspired by the end of the 30 minutes.

Click the link above to listen to episode 99 and create your profitable, sustainable and fulfilling 2022 on the farm

Click HERE to get on the waitlist for 5X Your Farm Sales. 

In 10 months of coaching inside 5X Your Farm Sales, Maggie has had HUGE success.

She knew from our coaching that her sales and marketing were being scattered and diluted with all the different products they sold - chickens, pork, vegetables and more.

So last May she decided to make her farm profitable by focusing on one thing and we coached on all the fear around that.
It worked. With her newfound confidence from her weekly coaching calls, she raised her prices and started making money. Finally making a profit.
The farm is now paying for itself AND she's banking a profit.
Sounds amazing, right?

But what happened next is why she continues coming back to be coached each week - as soon as you set new, bigger goals, your brain is wired to be fearful.

She's making money, paying the bills, banking the extra, and she STILL feels an overwhelming feeling of doubt about her ability to pay the land payment.
This debilitating fear is totally normal when you're building a business - but so many farmers use it against themselves instead of getting coached to manage it.

Maggie's fear drove her to get a part-time job (in addition to full-time raising 5 kids AND running the farm). She didn't really have time for that job, eh?

If she hadn't nipped this fear in the bud in our last coaching session, she would've proven the fear true and spread her resources - again - and NOT been able to make the payments.
Hear how she did it in TODAY's episode of the Profitable Mindset.

You'll learn about the superpower we develop in 5X Your Farm Sales and how you can apply it to your farm.


Enjoy,


Charlotte

Get on the waitlist for 5X Your Farm Sales:
charlottemsmith.com/waitlist

Last week a farmer came to our weekly coaching call in 5X Your Farm Sales super frustrated at all the messes around her farm.

This bugs her all the time.
Spools of wire left on the ground after fence-fixing, hay not raked up correctly after feeding, half-finished projects - all of this constant clutter was making her feel angry and frustrated.

Living in this constant state of frustration makes her snappy with people around her.
Feeling angry about it makes her unhappy throughout her days.

She can't problem solve to get messes cleaned up when she's making herself frustrated.

And she's not alone - this comes up frequently in our coaching group.
THAT'S where we've gotta start in getting you to more success.
We've got to start with cleaning up your mind in how you're thinking about all that's going on around your farm. 
I want you to really hear that - you can't get the messes cleaned up and organized when you're keeping yourself frustrated over them.
Sure, you can yell louder one day and everyone gets into gear (uh oh, she means business today) and they'll pick up.

But the messes start piling back up shortly.
Because these constant states of overwhelm, anxiety, anger, frustration are keeping you from enjoying your day.
AND this constant negative emotion stops you from making money.

Hear that - you can't make money, you can't build a profitable farm, when you're feeling angry, resentful, anxious, overwhelmed - or any of the other bad feelings.
And that's something we solve for daily coaching in 5X Your Farm Sales AND here on the podcast.
Tune in to Episode 97 where I show you how to finally free yourself from feeling terrible by shifting just one thing in your life.

It's simple. Notice - I'm not saying it's easy - but it IS simple.

Then, with practice in the coaching group, it gets easy.
My clients in my coaching program are finally learning how to feel good throughout their days no matter what extraordinary circumstances are going on - no matter who left what mess lying around.
They're learning to solve for their bad feelings AND subsequently figure out how to get the place cleaned up AND THEN they can make money.
Click HERE to listen to Episode 97 and learn how to feel free, in control, just by shifting your mindset AND THEN... success follows.


Warmly,
Charlotte

Get on the waitlist for 5X Your Farm Sales:
https://champoegcreamery.lpages.co/5x-waitlist-nov-2021/


Last week, three farmers in a row came to me for help with the same problem.
One farmer was vaccinating sheep with her husband, she didn’t shut the gate fast enough and a ewe got through. 
Her husband yelled and was making her extremely anxious. Another’s husband made her super frustrated when he went to make a delivery and forgot a couple of people's orders. Again. 

The third farmer's husband made her anxious and guilty while they were doctoring an injured cow.
Farmers show up to our coaching calls knowing I will help them. 

They want me to help them NOT feel frustrated, angry or anxious.

And I do.

But not in the way you or they expect.
The coaching I offer them always surprises them.

They come wanting to figure out how to get their husbands to stop making them feel so bad.

And I for sure help them to do that - but it is 180° from what you’re thinking will happen.

Listen to today’s episode, #96, to hear how to finally stop being triggered by your spouse or partner on the farm. 

Learn to 5X Your Farm Sales in LESS Time Here:
https://courses.3cowmarketing.com/5x-farm-sales


There is a process to managing your time so you can build a profitable farm.

Everyone can learn it. But very few (if any?) are teaching it.

Until now.

The 5X Your Farm Sales Coaching Program for farmers has mastered the process of teaching you to calm your mind and life down so you can focus on getting to profit.
Lori Hernandez has learned this process working with me over the last year and made MORE money working fewer hours than ever.

Hear her story on the podcast today, then join her in learning how time is created and applying it in your life.

Like so many of you, Lori came to me overwhelmed by everything that had to be done on her farm.
She spent her days frantic, harried, working LONG days and still not feeling accomplished at the end of her days.

She was sacrificing her family life - working from home on the farm, but feeling guilty she was not at all present with her husband and kids.
She knew she and her family would continue to suffer if she didn’t change something in the way she was spending her days.

She joined my program a year ago and learned how to create margin in her lives, how to create breathing room between farm projects, and discovered 10-20 more hours in each week doing so.

She now has Sundays & Mondays off and part of Saturdays.
Now THAT ^^^ is unheard of among farmers.

But it doesn’t have to be that way.

You can learn the same skills Lori learned that made her more money than ever this season working fewer hours than ever before.

You learn this when you join 5X Your Farm Sales.

We start with “Master Your Time, Master Your Life” where you’ll learn to create time and go through your days with calm and balance.

You’ll take your marketing to the highest level studying Advanced Marketing Strategies.
You’ll have my ongoing coaching support each week.
You’ll become a thought leader.
You’ll become a mature business owner.

You’ll set goals and deadlines and strategically plan and execute them.
You’ll finish your day at the reasonable time you pre-determine and you’ll be a person who follows through on this commitment to yourself.
No matter how many times you’ve studied my work, my marketing courses, my time management processes, you need to constantly re-apply this information.

Because the process never changes, but YOU change and you must hone the process.
We work together for one year. Many clients return year after year as they grow and fine-tune themselves and their farms.

You are invited to join 5X Your Farm Sales and master this process of calming your life down, creating more time and building your profitable farm.

See you inside.

Charlotte

 Listen to how Lori went from sacrificing time with her family to thinking like a leader in her business.

THEN join her and me in learning and applying the process.

Free Training - 4 Simple Steps to Create More Time
https://3cowmarketing.mykajabi.com/more-time

Are you running your farm or is your farm running you?

I ask because farmers regularly tell me they're being pulled in all different directions by everything, everyone AND their dog (literally - sometimes their dog ).
What if I told you there's a way to finally take control and freely move through your day, calmly, with plenty of time for everything - including time for you?
There are things you're doing in your day that are preventing you from feeling in-control - things that you can learn to let go of so you can build a successful, sustainable life and business.
Episode 94 shows you what you're doing to waste time.
So many of my 5X Coaching Clients are finally recognizing the seven ways their wasting precious time. Once they're aware, then they're able to stop.
This means, they take back control of their life and farm and are finding time to calmly get things done and make money.
You can do this too - take back control, feel calm and focused, and start making money.

To take back control you've got to get a few things in order, first.
Most important, episode 94 outlines 7 key things most people are doing that waste HOURS of their time each day.
Listen to episode 94 now to learn what you're doing that's wasting your one precious life so you can finally free up time to do what you want.
I know you'll probably relate to several, if not all seven.

Once you become aware of these seven things, you'll be able to eliminate them and get your time back for the things that really matter.
Things that really matter, like, precious family time and creating a successful farm business.


Warmly,
Charlotte

Be sure you're on the waitlist to 5X Your Farm Sales:
https://courses.3cowmarketing.com/5x-farm-sales

You have a list of to-do's to run your farm and you know exactly what needs to be done.
You wake up ready to seize the day, but then you don't know where to start. '
You feel:

• Overwhelmed and stuck because there's so much to do
• Pressured to do all the tasks - so you do them, but now your days turned into nights
• Confused because you were able to do some tasks, but there's still so much that didn't happen
• Exhausted and helpless because your days feel chaotic and not manageable

I am hearing this happen all too often with the farmers that come to me for help.
Through coaching with me, farmers are able to learn the skills and processes they need to effectively manage their time and actually follow through on their to-do list efficiently. 
==> This means you feel confident in your work and the process.
==> You feel refreshed and ready to hit the ground running with intent and focus.

==> And you can finally have a successful farm and fulfilling life knowing you can be present and spend the evenings with your family or taking care of yourself.
Now is the time to take intentional action ---- listen to this episode so you can learn how your brain can take control and you can stay committed to your plans.
Listen to Episode 93 and start managing your thoughts and brain to take intentional action with your plans.
If you're not signed up for coaching yet - starting in mid-November you can work with me for ONE YEAR to transform your farm, your brain and your life. 

Warm hugs,
Charlotte

Get on the Wait List for 5X Your Farm Sales:

https://courses.3cowmarketing.com/5x-farm-sales

Most farmers' plans do NOT involve:

• Failing 80% of the time
• Struggling for many years trying to get to profit
• Working 'til exhaustion many days
• Hustling to make a buck to try to pay the bills on time

Yet this is what farmers are emailing me for help with daily.
And when they implement the coaching I offer, including the 10 essentials I'm sharing today, they begin to have all kinds of crazy success.
Success with more efficiency and ease.
They create more financial success.
They experience more life and family-fulfillment success.

Now it's your turn to listen, learn and implement the 10 essentials that will help you get to profit and success with calm and ease.
Listen to Episode 92 and do all you can on your own, then bring the essential you want to work on the MOST to our coaching call.
If you're not signed up for coaching yet - your next chance will be mid-November to work with me for ONE YEARE to transform your farm and your life. Keep your eyes peeled!
Tune in to Episode 92 to learn the 10 Essentials.
Warm hugs,
Charlotte

Get on the waitlist for 5X Your Farm Sales opening up soon:

https://courses.3cowmarketing.com/5x-farm-sales

Recently I had a client come to me feeling overwhelmed and frustrated with the disorganization and chaos in her office.

I hear this struggle from a lot of you and I coach on it often!
As farmers, we get pulled between the enormous amount of farm work outside. And of course, we've got houses to keep clean and often, families to feed.

Then there's our marketing we aren't getting to like we want, and then of course things pile up. The problem with feeling overwhelmed and frustrated is it will NEVER drive the action of cleaning up the office.

Or cleaning up anything at all!
When you create feelings of overwhelm and frustration, you'll find yourself avoiding the very task you think is causing it. Avoiding it by going out and working in the barn or fixing a fence or packing orders.

This means, the original overwhelm-inducing project never gets done.
And the overwhelm and frustration continue every time you look at it or think about it.

In Episode 91, I will show you exactly how to remedy this.
Remember, “You can’t build a profitable farm that is also sustainable and fulfilling unless you clean up all these little areas of your life, it’s all these little things that add up to you having a profitable farm and life.” (episode 91)
Listen to Episode 91 now, to discover how to confront your brain's sneaky way of making you feel bad.

I'll walk you through just how to tackle all the teeny tiny tasks causing you anxiety in an easier, more peaceful way.
Warmly, Charlotte

Read About and Sign Up for Farm Marketing Boot Camp HERE

My step-by-step marketing training, Farm Marketing Bootcamp has proven to be the fastest, most effective roadmap to get you the farm business you deserve.
This is the first time I'm offering it 'unbundled' from 5X Your Farm Sales.
LIMITED TIME BONUS: Includes $599 coupon to be used toward the purchase of 5X Your Farm Sales.
Registration is open now through Friday, 7/19/24.

Click HERE to Claim Your Spot
When you join, you get immediate access to over 30 short training videos and 6 Coaching Calls through July and August to uplevel your marketing.
And yes, you can apply the purchase price to 5X Your Farm Sales if you decide to join. ​
👉👉click here to get inside Farm Marketing Boot Camp today​

You'll get:

• Lifetime Access to the Farm Marketing Training. This step-by-step marketing training gives you everything you need to start and then scale your customer base. Pre-recorded videos, workbooks, templates.
• Live, Laser Group Coaching with Me. I'll answer your questions and give you feedback on the marketing you create in 6 weekly coaching calls. Recorded if you can't make it live.
• Copy and Paste Sales Emails. Eliminate years of study to learn how to write to sell—these done-for-you sales emails will save you so much time.
• Free Training in August - "What's Working in Social Media Marketing TODAY"
• Access to my Legendary Business Marketing Training. This one resource has changed many farmers' lives—learn which product to focus on to make the most profit and save tons of time. Learn my "year at a glance" calendaring process, which makes decision-making and boundary-setting easy.

In case you skimmed the last part, when you sign up, you get immediate access to everything—the marketing training and the annual business marketing planning. You'll want to repeat this training every year!

Worried, wonder if it's for you, or doubtful? Reply to this email and tell me your thoughts. OR let's meet on Zoom HERE.​

​CLICK HERE TO BUY FARM MARKETING BOOTCAMP!​

What is Farm Marketing Boot Camp?

It’s an online training course designed specifically for farmers (that's you) who want help figuring out farm marketing so they can attract more customers to their eggs, meat, flowers, etc.
This course is for you if you're:

• Just starting out and don't know where to start or what to do next - or, have been in biz for years but not making the $$ you want
• Want to reach more customers
• Need help getting customers to pay your high prices (or the confidence to raise your prices)
• Eager to learn proven marketing techniques and strategies that work
• Need a marketing plan and strategy that will save you time and money

​
"This is simply the best course that I know of for meaningful, specific information on how to market for farmers. I can't imagine a better program. I would have saved over $20,000 last year if I had this info when I started." — Jeff
​Click Here to Buy Farm Marketing Boot Camp Today!
Remember, the voice that tells you you're not ready, not good enough, or not "whatever enough" to follow your dreams is not you, and it's not true.

You never want to put off money-making. And when you implement what I teach here, you will make money.   ​Or - sign up for an in-person meeting with me HERE.​

With enormous love and appreciation,

Charlotte
PS: Registration Closes 7/19/24 - coaching calls start the next week!    

5X Your Farm Sales is OPEN for Registration:
https://courses.3cowmarketing.com/5x-farm-sales
Four months ago Maggie joined 5X Your Farm Sales.
She and her husband produce and sell milk, chicken and pork. AND vegetables.

She was so overwhelmed and run ragged by customers stopping in at all times of day, she couldn't think straight.

Just one conversation with me that week and she got off our call and made changes that IMMEDIATELY CALMED HER LIFE DOWN and made her more profitable.
That was with ONE conversation.
Imagine how she’s continuing to transform her business and life in our 12 months of conversations in the 5X Coaching Program! 
Hear her story of what she's created in just the last 5 months:

• Going from losing to making money in just 4 months of coaching
• Took a family vacation - first time ever in the summer
• Setting clear boundaries with customers on the farm
• Farm paying for itself + new milk room + new kids' bedrooms!
• Maggie and her husband and children are all happier and more fulfilled
• Maggie found hours and hours of time in her week which she's enjoying with her family and her personal self-care

Yes, it IS possible to have time for yourself AND make money on your farm. Listen to Maggie's interview on the podcast today, then join her inside 5X Your Farm Sales and start turning your life and farm around. 

For the next 52 weeks I’ll teach and coach on anything you're struggling with on the farm. 

We start with "The Less Stressed Farmer - 30 Days to Calm" because you can't make more money until you lessen the stress.

At the same time you're calming your life down, I'll be teaching you advanced marketing strategies and offer feedback to you on any of your marketing materials - emails, blogs, videos, FB & IG posts.

This is just the start of 5X-ing (or 10 or 20Xing) your farm sales.
Click here to join 5x Your Farm Sales today.
And remember - hit reply to this note and ask me anything you need that will help you commit to joining by tonight so I can support your goals.
Charlotte
 

Learn More about 5X Your Farm Sales HERE:

https://courses.3cowmarketing.com/5x-farm-sales

What is 5X Your Farm Sales?
It’s a one-year weekly coaching program designed specifically for farmers (that's you) that want help figuring out how to stop the stress and anxiety and learn to create more balanced time to build a profitable farm.
This program is for you if you're:

• Running out of time and energy to get it all done
• Being pulled in too many directions, not able to focus 
• Want to reach more customers
• Need help getting customers to pay your high prices (or the confidence to raise your prices)
• Eager to learn proven marketing techniques and strategies that work
• Need a marketing plan and strategy that will save you time and money

 Listen, your family and community need you.

I know you'd rather be milking cows or planting crops, but inside 5X Your Farm Sales, I teach you to calm your life down first and then learn to market your products with ease.

And I'd love to have you inside the course.

Free Training: 6 Crucial Business Tools To Build Your Successful Farm
Sign up HERE:  https://courses.3cowmarketing.com/6-tools

You’ve worked hard to care for your land and give your animals a good life, but if you’re still trying to figure out how to sell more farm products and turn your farm into a profitable business, here’s what you might be missing:
Ready for it?

Growing a successful farm is an inside job.
And I don’t mean in the house, in the barn, or in the office creating more social media posts with no strategy.
I mean inside of you.

The fact is that you cannot get traction in your farm business without having the mindset to create that success. 
Once you've tapped into the right mindset, there are 6 tools I've identified through working with farmers that will move you ahead.
And I want to see you succeed. 
That’s why I’m inviting you to my free webinar on the 6 Crucial Business Tools To Build Your Successful Farm
Click HERE to sign up.
You’ll learn:

• How having the wrong mindset sabotages your success
• Why doing your inner work is the foundation for a profitable farm business
• What highly successful people know and how that applies to your farm

 And so much more!
It’s all happening on September 10th at 9am PST/ 11am CT/ 12pm ET.

Sign up below to get the link and to get access to the replay!
Click here to sign up for the free 6 Crucial Business Tools To Build Your Successful Farm
Here’s to a farm life you love!
Cheers,
Charlotte