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Explore every episode of the podcast Profit First for Lawyers

Dive into the complete episode list for Profit First for Lawyers. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
Bonus 2 of 2: The Managing Partners Podcast with RJon Robins15 Feb 202400:44:34

This bonus episode of the Profit First For Lawyers podcast was originally featured on The Managing Partners Podcast hosted by Kevin Daisey. This interview with RJon Robins is the second in a two-part series. Part one of the series can be heard on Apple Podcasts or Spotify and watched on YouTube.

The Definition of a Successful Law Firm

RJon picks up the conversation from last week’s episode by discussing How To MANAGE a Small Law Firm’s definition of a successful law firm – one that serves the owner in at least three ways:

  1. It must serve you financially by providing enough income to live the lifestyle you want.
  2. It must serve you professionally by giving you a platform to make a positive impact and work with people you enjoy.
  3. It must serve you personally by running efficiently so you can step away confidently.
Hiring The Right People

RJon focuses on the importance of hiring experienced lawyers who can hit the ground running, rather than lower cost inexperienced lawyers who require more training. The cost of onboarding and potential turnover make hiring experienced lawyers more profitable in the short and long term. As part of a path to overall growth, RJon also emphasizes the importance for law firms to support their team members’ personal and professional goals.

The Profit First for Lawyers Book

RJon provides an overview of his new book Profit First for Lawyers, which he wrote as a rallying cry for law firm owners to put their profits first. He explains that even if you’ve read the Profit First book by Mike Michalowicz, this book builds on the Profit First methodology with specific applications and insights for lawyers. He walks through the table of contents touching on key topics like why CPAs may resist Profit First, how GAAP accounting standards differ from law firm needs, tracking Total Owner Benefits, and more.

Key Takeaways
  • The Profit First methodology offers a unique framework for financial management in the legal industry.
  • Successful law firms should aim for growth that benefits owners personally, professionally, and financially.
  • Strategic hiring and investing in experienced professionals, can significantly enhance firm profitability, service delivery, and efficiency.
  • Hiring superstar staff and graduating employees demonstrates a healthy, growth-oriented culture.
  • Small boosts in law firm profitability can translate to more free time and improved quality of life.
Links

How To MANAGE a Small Law Firm https://howtomanageasmalllawfirm.com

The Managing Partners Podcast with RJon Robins Ep 281 https://thisisarray.com/managing-partners-podcast/episode-281-rjon-robins

Connect and Engage

And most importantly, order your copy of Profit First for Lawyers today!

https://youtu.be/44cm-2xiPXI?sub_confirmation=
BONUS 1 of 2: The Managing Partners Podcast with RJon Robins08 Feb 202400:52:35

This bonus episode of the Profit First For Lawyers podcast was originally featured on The Managing Partners Podcast hosted by Kevin Daisey. This interview with RJon Robins is the first in a two-part series.

Redefining Success

RJon shares his transformative journey from financial adversity to profitability. This episode focuses on the critical mindset shift law firm owners should embrace as entrepreneurial professionals who sell legal services. RJon’s insights into ethical profitability and strategic business management serve as a guide for law firms seeking sustained growth and success. Look for the second episode of the two-part series next week.

Watch the podcast on video https://youtu.be/1oX3pTLHT3w?sub_confirmation= Key Takeaways
  • The simplicity of running a law firm with the right processes and mindset
  • How To MANAGE a Small Law Firm is for entrepreneurial law firm owners
  • The ethical obligation of law firm owners to market their services and the importance of running a profitable law firm
  • The marketing and profit misconception
  • The transformative impact law firm owners experience when adopting the entrepreneurial mindset
Big News

A new season of the Profit First For Lawyers is coming soon! Be sure to subscribe to the podcast to get the latest episodes the moment they are released. Visit https://profitfirstforlawyers.com/subscribe

Links Mentioned

How To MANAGE a Small Law Firm https://howtomanage.com

The Managing Partners Podcast https://thisisarray.com/managing-partners-podcast/episode-280-rjon-robins

Connect and Engage

And most importantly, order your copy of Profit First for Lawyers today!

Our Promise To You30 Nov 202300:31:03

The curtain closes on a sensational season for the Profit First For Lawyers podcast. We thank you for joining us each week for episodes filled with actionable insights.

This podcast was launched in advance of the Profit First For Lawyers book publish date. All while RJon was in Paris. The surprise reveal about the podcast to RJon at the July Live Quarterly Meeting (LQM) made for some fun moments on stage.

RJon in Paris

In a never before seen video from Paris, RJon filmed his experience at a chocolatier. In true RJon fashion, a cup of hot chocolate turned into an insightful teaching moment.

Team RJon Favorite Moments

As we wrap-up the season we sat down and spoke with members of Team RJon who shared their favorite moments. We also look back on the promises and goals we had for the podcast when it launched in June 2023.

Blooper Reel

Putting together a podcast with Team RJon and featured guests from distances near and far made for informative and sometimes humorous moments captured on video.

Links Mentioned Connect and Engage

And most importantly, order your copy of Profit First for Lawyers today!

Profit First – More Than Just A Book28 Nov 202300:35:05

Mike Michalowicz, author of Profit First and co-founder of Profit First Professionals talks all things Profit First.

Mike shares the story behind Profit First, which he developed after nearly losing everything when his business collapsed. This experience prompted him to study what makes companies profitable. His revelation? Apply the same personal finance “pay yourself first” principle to business finances.

Thus, Profit First was born. Now over 800,000 companies use Mike’s approach of taking a percentage off the top for profit before paying business operating expenses. Mike simplifies profitability to this truth – you must be profitable to get out of debt. Taking profit first builds momentum and fuels growth.

Mike’s 3 Profit First Tips

Beyond emphasizing mindset shifts, Mike provides three tactical tips for getting started with Profit First:

  • Start slow and let it grow: Begin with just 1% of income to build habits over time
  • Use your existing bank: You must see Profit First working
  • Reach for potential: Look at fiscally elite performers in your industry and aim higher
Ludicrous Speed

We share the forward from Profit First For Lawyers written and read by Mike Michalowicz about an experience he had with RJon and a Tesla.

Links Mentioned Connect and Engage

And most importantly, order your copy of Profit First for Lawyers today!

Profit In All Areas of Your Life23 Nov 202300:13:13

As we approach the end of the season, we look back on RJon’s promise to readers of his book Profit First For Lawyers.

If you implement what I’m going to be sharing with you in this book, your law firm will definitely become more profitable.”

RJon Robins, Profit First For Lawyers, Chapter 1

Personal Impact and Professional Benefits

In this episode, Karli speaks with law firm owners who share personal and professional results after implementing Profit First. We hear from lawyers new to Profit First and lawyers who have followed Profit First principles for years.

Personally, many saw profits accumulate into substantial savings. Others took dream trips or were able to profitably transition to remote work so they could spend more meaningful time with family.

Professionally, featured lawyers grew revenues exponentially in months or saw consistent monthly profits after years of breaking even. A few shared how this newfound profitability has given them more confidence and peace of mind. All shared how Profit First changed both their business and personal lives.

To see each of the lawyers featured in this episode visit our podcast on YouTube.

Connect and Engage

And most importantly, order your copy of Profit First for Lawyers today!

Enjoy The Suck21 Nov 202300:44:41

This episode packed with Profit First insights features Ron Saharyan, co-founder of the Profit First Professionals. Ron shares practical insights about Profit First fundamentals. He gives actionable tips for law firm owners who want to build a healthy, sustainable, and profitable business by following the Profit First methodology.

We also hear about how Ron’s childhood friendship with Profit First author, Mike Michalowicz turned into the Profit First Professionals which is approaching a 10-year milestone.

“Profit First does not care what your current financial situation is. It is a framework that will allow you to build the financial muscle memory to help you get out of that financial situation and also prevent you from falling back into it.”

Ron Saharyan
Co-Founder
Profit First Professionals

Key Takeaways
  • Start Small: Begin by scrutinizing your P&L to find 3-10% you can allocate to profit.
  • Enjoy the Suck: Reversing years of financial processes and mindset will take time. Be prepared for an adjustment period.
  • Get Support: Lean on your support system (like How To Manage A Small Law Firm) for guidance and answers to your questions.
RJon in the Studio

RJon shares his own Profit First journey from nearly going under to running a multi-million dollar business. He explains in a Facebook Live clip why the typical excuse of “I’ll begin Profit First once I become profitable” is invalid – Profit First principles lead to profitability.

Resources & Links Connect and Engage

And most importantly, order your copy of Profit First for Lawyers today!

Just Grow Up16 Nov 202300:37:49

In this episode, we have a candid conversation with Marie Drake who shares the story behind why she became a lawyer, her family law practice, and her “No B.S. Divorce” model. She also talks about how a colleague’s drastic transformation led Marie to attend a Live Quarterly Meeting and join How To MANAGE a Small Law Firm four years ago. Marie has embraced Profit First and found RJon’s win-win model works well within her law firm. She advises young lawyers to explore several specialties before selecting one practice area.

RJon in the Studio

RJon talks about why being profitable professionally and personally is equally important as being profitable financially. He shares the story of “boat days” which produced invaluable business insight and personal satisfaction despite there being more lucrative ways to spend four days. RJon contends that the value he received far outweighed what he would have earned speaking on stages or hosting a workshop. Which illustrates his model of alignment between professional, personal, and financial success.

Resources & Links

Oscar Ferenczi: Ep 28 Does Your Accountant Have An Entrepreneurial Mindset?

The Power of TED by David Emerald

Connect and Engage

And most importantly, order your copy of Profit First for Lawyers today!

Are You A Sucky Client?14 Nov 202300:08:24

In this revealing episode, RJon flips the script and calls out lawyers who may be sucky clients to their bookkeepers.

RJon in the Studio

In Chapter 16 of the Profit First for Lawyers book, RJon compares the attributes of disengaged legal clients to how some lawyers treat their bookkeepers.

From showing up late (or not at all) to meetings and expecting their lawyers to read their minds to shirking responsibility or not participating meaningfully in their case. These clients can be the most challenging to work with due to their lack of commitment and attention. Typically these are the same clients who often do not get the best outcomes.

RJon challenges listeners to take a look at their actions with their bookkeeper. Are they attentive and responsive to their bookkeeper’s questions? Are they an active participant ensuring their bookkeeper has what they need to complete financial reports accurately? 

RJon reminds us that the purpose of bookkeeping is to provide a historical record for both tax purposes and to inform on strategic financial decisions going forward. So to avoid being your bookkeeper’s “sucky client” be proactive and clear in your communication. 

Connect and Engage

And most importantly, order your copy of Profit First for Lawyers today!

Is Your Household Your Law Firm’s Bank?09 Nov 202300:09:34

This candid episode tackles a difficult topic – many law firm owners are using their household income to subsidize their law firm’s business at the expense of their household finances.

RJon in the Studio

During a recording session, Karli asked RJon for clarity about why some law firm owners use household money meant for children’s education or other family expenses to fund their business. RJon calls this practice of paying for business expenses with household money a form of embezzlement. This is a hot-button topic he has spoken about at local bar association events in the past which has gotten him uninvited to future events.

Profit First For Lawyers Testimonial

We hear from lawyer, Nikita Wolf who shares her struggles after opening a new law firm. The challenges of building a client base coupled with using savings and borrowing money from family to pay bills. She talks about how transitioning her business model with How To Manage A Small Law Firm and reading the Profit First for Lawyers book is already starting to transform her business.

Connect and Engage

And most importantly, order your copy of Profit First for Lawyers today!

Your future self will thank you!

Take Flight: Elevate Your Mindset to Profitability07 Nov 202300:38:55

Alejandra Leibovich, Co-Founder of How To MANAGE a Small Law Firm, explains how law firm owners can get off the ground and take flight to escape the “doctrine of sacrifice” mentality. She also recounts the early days of How To MANAGE and the origin of TAYE ASTUYA.

Stuck on the Ground

Running a profitable law firm requires a strategic bird’s eye view. Ale shares how struggling law firm owners stay bogged down in day-to-day tasks such as answering phones or cleaning toilets. This “ground level” thinking focuses on control and quality, but fails to effectively delegate those tasks, create systemized processes, or build in profitability.

“The only way for your law firm to grow is for it to help more people.”

RJon Robins

Steps to Take Off
  • Categorize overhead (Static or Dynamic) expenses.
  • Hire team members who can operate more strategically than you
  • Develop systems for accountability rather than to micromanage
  • Invest in areas such as marketing, training, and planning
  • Learn and then learn some more:
    • Attend business education courses/events
    • Gain insight from profitable law firm owners
Cruising Altitude

Profitability requires elevating your mindset. By taking flight you grow your firm’s capacity to serve more clients at a higher level. Plus, with increased profits, your law firm will attract rockstar team members to further your business goals.

Connect and Engage

And most importantly, order your copy of Profit First for Lawyers today!

Your future self will thank you!

Is It Overhead or Overhead?02 Nov 202300:09:32

In this episode of Profit First For Lawyers, RJon explains the revolutionary concept of categorizing overhead expenses as either “static” or “dynamic” to better control costs and increase opportunity for growth.

RJon in the Studio

RJon goes into detail about the differences between Static Overhead and Dynamic Overhead. He explains Static Overhead as fixed costs like rent, utilities, and subscriptions. Dynamic Overhead expenses include marketing, staff training, and financial planning. While Static Overhead costs are necessary to conduct business, these types of overhead expenses do not directly boost growth or increase profits. On the other hand, Dynamic Overhead fuels expansion and increases growth opportunities.

A Cautionary Tale

To illustrate the difference, RJon shares a cautionary tale about a law firm with stalled growth. Upon investigating the firm’s tightly controlled marketing budget, it was revealed that a successful employee networking initiative delivering great ROI was sidelined by an overzealous controller. By capping the dynamic marketing initiative, the firm likely missed out on hundreds of thousands in profits.

Key Takeaways
  • Categorize your overhead expenses as either static or dynamic
  • Look for opportunities to invest more in dynamic activities
  • Don’t let static caps limit areas of growth
Connect and Engage

And most importantly, order your copy of Profit First for Lawyers today!

Your future self will thank you!

Face Your Fears31 Oct 202300:40:34

Fear and self-doubt can prevent us from achieving our biggest dreams and reaching our fullest potential. In this special Halloween episode of the Profit First For Lawyers podcast, Karli and Raul discuss how to face fears, unmask ego, and breakthrough limiting beliefs.

Key Insights from RJon

Their conversation revolves around a clip from a Facebook Live in 2021 of RJon talking through an early draft of the Profit First For Lawyers book. In the clip, RJon challenges the assumption that running a highly profitable law firm requires extreme luck or privilege. He asserts that if instead of making excuses, struggling lawyers spent time with highly successful lawyers they would realize the only difference is the choices made – choices struggling lawyers can also make.

Actionable Insights
  • Examine what is holding you back and be honest about the “why”.
  • Focus on making incremental progress rather than huge leaps.
  • Reframe success and give yourself permission to “fail”.

Tune into this episode of Profit First For Lawyers to discover how you can unmask the fears holding you back.

Connect and Engage

And most importantly, order your copy of Profit First for Lawyers today!

Your future self will thank you!

Listen to past episodes with Raul Longoria: Killing Your Ego | The Power of Boundaries

Resources mentioned:

Additional information on the Dunning-Kruger Effect can be found in the Killing Your Ego episode.

To learn more about Live Quarterly Meetings visit https://howtomanageasmalllawfirm.com

Total Owner Benefits26 Oct 202300:06:37

An overview of Total Owner Benefits (TOB). Looking beyond just salary to the full profit potential law firm owners can receive as outlined in Chapter 9 of the Profit First for Lawyers book.

RJon in the Studio

RJon explores conventional vs. creative definitions of profit. He also tackles law firm owner pay as it relates to fair market salary for their work roles. He discourages inflated owner salary beyond what the firm would pay anyone else for the same job, as doing so reduces company profitability.

Book Testimonial

Attorney Andrea Shoup shares how she is implementing Profit First reporting and planning at her law firm with great results so far.

Connect and Engage

And most importantly, order your copy of Profit First for Lawyers today!

Your future self will thank you!

Focus On Things That Matter24 Oct 202300:32:22

In this episode, we are joined by RJon’s personal accountant, Daniel Ferro to discuss perspectives on profitability. Daniel shares his journey from traditional accounting jobs to joining RJon’s fast-paced team at How to Manage a Small Law Firm. Daniel offers a glimpse of what it is like to work closely with RJon and the insights he has learned along the way.

Defining Profitability

Daniel explains how RJon taught him the win-win concept. Which states that every honest exchange is profitable for both parties involved. Karli shares her own discussions with RJon about the win-win mindset as well.

Karli and Daniel discuss what profitability means both professionally and personally. Daniel reveals he is using Profit First accounting principles in his personal life. Which shifts the conversation to prioritizing what matters most in business and life.

RJon in the Studio

In a clip from chapter nine of the Profit First For Lawyers audiobook, RJon expands upon the possible answers to, “How profitable is your law firm?” A question with conventional and unconventional answers dependent on who is asking the question. The answers may surprise listeners.

Connect and Engage

And most importantly, order your copy of Profit First for Lawyers today!

Your future self will thank you!

Liberate Your Law Firm from GAAP19 Oct 202300:10:07

We continue exploring how Generally Acceptable Accounting Principles (GAAP) was not meant for non-publicly traded companies like private law firms.

RJon in the Studio

RJon reviews how GAAP was created by regulators to standardize publicly traded company accounting after the 1929 stock market crashes. He argues GAAP has nothing to do with maximizing private company profits. This is only one of the many reasons why law firm owners should take a closer look at their accounting practices.

Profit Should Not Be Left To Chance

RJon says GAAP treats profit like luck and lawyers who use GAAP leave their profit to chance. Yet many lawyers still allow bookkeepers and accountants to manage their firms’ accounting using GAAP. In an impassioned plea, RJon urges lawyers to liberate themselves from an accounting system that does not put their law firm’s profits first.

Listen to Episode 29: GAAP Was Not Meant For You

Connect and Engage

And most importantly, order your copy of Profit First for Lawyers today!

Your future self will thank you!

Truth is Kind17 Oct 202300:22:43

Denise Doonkeen returns to discuss how truthful yet kind communication, even when uncomfortable, leads to better outcomes in business and life.

A Coaching Session In The Studio

We hear a behind-the-scenes clip of RJon coaching Karli in the studio. After a “flat” reading, he urges her to give him candid and honest feedback about his narration performance. He explains that hard truth is far kinder than being nice.

Assume Goodwill

Denise shares a story from a previous employment about an uncomfortable talk with an employee. Her kind yet direct approach brought an underlying issue the employee was dealing with to light, which led to a solution.

Karli and Denise emphasize the value of a thoughtful delivery when dealing with issues directly. They also discuss the importance of being open, coachable, and lifelong learners. Which is something they have observed in RJon.

Listen to Denise in episode 12: Perception vs. Reality

Connect and Engage

And most importantly, order your copy of Profit First for Lawyers today!

Your future self will thank you!

GAAP Was Not Meant For You12 Oct 202300:12:32

In our ongoing accounting and tax series, we begin a two episode deep-dive into Generally Accepted Accounting Principles (GAAP). RJon takes a hard look at the origins of GAAP, explores why accountants and CPAs continue to use it, and why opting-out of GAAP is worth consideration.

RJon in the Studio

We hear a brief history lesson on the creation of GAAP. To do so we journey back to the Roaring ’20s when a booming stock market crashed triggering the Great Depression. This sudden financial collapse underscored the need for standardized financial reporting of publicly traded companies. So, GAAP was created with the goal of establishing rules and regulations to ensure transparency and accuracy in financial reporting. Which allowed investors the ability to make informed investment decisions. Which is a very good thing…for investors of publicly traded companies.

This is where RJon reminds listeners that small law firms are NOT publicly traded companies nor are they required to adhere strictly to GAAP. This is also where he encourages law firm owners to prioritize their profits and challenge the conventional use of GAAP by their bookkeepers and accountants.

To Be Continued…

The second part on the topic of GAAP continues in episode 31. For anyone who wants to skip ahead, turn to page 67 in the Profit First For Lawyers book to read more of RJon’s actionable insights.

Reference Source:

Visit http://archives.cpajournal.com/2005/105/infocus/p18.htm for additional information on GAAP.

Connect and Engage

And most importantly, order your copy of Profit First for Lawyers today!

Your future self will thank you!

Does Your Accountant Have An Entrepreneurial Mindset?10 Oct 202300:28:09

In this episode, Oscar Ferenczi, General Manager of How To Manage A Small Law Firm, joins Karli in the studio. Oscar with a rich background in business discusses the importance of truth in business, growth strategies, and why it’s essential to seek advice from people who have themselves achieved success.

RJon in the Studio

While accountants may be adept at accounting for revenues and expenditures, their entrepreneurship and growth expertise might be limited. He emphasizes how important it is for professionals, including accountants, to walk the talk and how crucial it is to be entrepreneurial and growth-focused, not just technically proficient. He challenges listeners to question their CPA’s or bookkeeper’s own business growth strategies and plans with the goal of seeking advice from professionals who practice what they preach.

One way to know if you are working with an accountant who has an entrepreneurial mindset is to ask them questions about how they run their business. The questions RJon asks in this clip will sound familiar to those who recall the 7 Parts of Every Successful Law Firm series.

Speaking Truths

Oscar shares the most profitable advice he’s received from RJon who holds a firm belief in “truth above all”. He and Karli discuss how transformative understanding (and receiving) truthfulness can be as an accelerant to personal and business growth. Oscar also discusses RJon’s “win-win” model, a driving force in deciding when and if projects move forward.

Connect and Engage

And most importantly, order your copy of Profit First for Lawyers today!

Your future self will thank you!

The CPA’s Oath: What Every Law Firm Owner Should Know05 Oct 202300:13:20

In this episode, we explore the differences between the oaths and responsibilities lawyers and CPAs have to their clients. Discover what sets them apart and the case for finding a CPA who will advocate for your law firm.

RJon in the Studio

To gain insight into the core tenants and motivations of professionals such as CPAs or attorneys, RJon examines their respective oaths. One distinction is that an attorney pledges to zealously advocate for their client’s best interest while a CPA’s oath emphasizes serving the broader public interest.

Lightbulb Moment

Larry Brown (previously featured in episode twenty-four) is back to shed light on the public interest focus of CPAs. Wearing the hats of both CPA and attorney, Larry discusses the benefits of offering CPA services while advocating for client interests as a tax strategist. With his dual backgrounds in accounting and law, Larry Brown presents a singular view on the responsibilities inherent in each profession.

Connect and Engage

And most importantly, order your copy of Profit First for Lawyers today!

Your future self will thank you!

From Expense to Investment: Uncovering the Purpose03 Oct 202300:37:46

In this episode we look at the difference between costs associated with an expense and an investment.   Something may seem expensive, but if it helps you achieve your goals, it’s likely an investment not just an expense.

Mindset Shift = Peace of Mind

Delisi Friday, returns to discuss how one piece of RJon’s actionable advice encouraged her to challenge her mindset and cultural norms. She shares how what was once considered an expense is now a valuable investment in more quality time with her daughter, reduced daily stress, and more joy in her life overall.  

RJon in the Studio:

RJon reveals why expenses aren’t inherently bad or to be avoided. He explains that just because something costs money does not inherently make it expensive. On the contrary, certain expenses allow you to strategically reinvest in your business and personal goals. The key context is ensuring these costs truly align with and serve your short and long-term goals.

Karli’s Biggest Bonus Surprise

We hear the hilarious (and heartfelt) backstory behind Karli’s extravagant bonus gift which came out of a conversation during a book marketing meeting earlier this year.

After the overwhelming success of the Profit First For Lawyers book launch, RJon surprised Karli with her dream bathroom appliance. Delisi shares the many discussions she had with RJon regarding this particularly unique bonus and the planning which went into turning Karli’s dream into a reality.  

We also hear a humorous clip from the recording studio when this particular bonus was discussed in great detail. Though unconventional, this thoughtful gift illustrates the importance of listening, investing in, and celebrating team members who achieve key goals. Have a tissue on hand, because this episode will have you laughing and perhaps even shedding a tear or two. 

Connect and Engage

And most importantly, order your copy of Profit First for Lawyers today!

Your future self will thank you!

Listen to Delisi in episode eight: Procrastination & Your Favorite Ice Cream Flavor

Tax Advisors Decoded28 Sep 202300:13:38

In this episode, we uncover key insights about financial and tax advisors – what they do, what their limitations are, and how to know if yours are right for you.

RJon in the Studio

During the recording session for chapter seven of the Profit First For Lawyers audiobook, Karli asked RJon about the differences between a bookkeeper, a controller, an accountant, and a CFO. RJon answers with a creative description of each role as it relates to a fictional road trip for business travel.

CPAs and Taxes

In an unaired clip from episode 24: Your Law Firm’s Secret Weapon: Tax Strategist, we hear from CPA and Tax Strategist, Larry Brown. He reveals that unless a CPA receives additional training specific to tax strategy they may not have the knowledge to strategically advise you on your law firm’s taxes. Larry also offers insight into what to look for in a tax strategist advocate.

Learn how to build your tax strategy at the next Tax Strategy Workshop.

Profit First For Lawyers Book Testimonial

Lawyer Melissa Barry shares her experience after reading the Profit First For Lawyers book. As someone who is “not a numbers person,” she found great value in how the book gave her a new perspective and understanding of numbers and the profitability of her law firm.

Connect and Engage

And most importantly, order your copy of Profit First for Lawyers today!

Your future self will thank you!

Your Law Firm’s Secret Weapon: Tax Strategist26 Sep 202300:25:47

In this episode we hear from RJon’s personal and business tax strategist, Larry Brown. As a CPA and Tax Attorney, Larry has a deep understanding of tax laws and a knack for strategic planning. This episode will reshape the way you think about your law firm’s tax strategy.

RJon in the Studio

RJon challenges the age-old belief that expenses are always a negative. He unveils how, with the right tax strategy, these expenses can be transformed into investments for your business and savings on your tax bill. He emphasizes the importance of proactive tax planning and why it’s vital for every law firm.

Tax Strategy Tips:
  1. Have a Tax Strategy: Larry emphasizes that most people operate without any tax strategy, and this is their biggest mistake. 
  2. Stop Fearing the IRS: Many live in fear of the IRS, which stops them from taking advantage of tax cuts and credits allowed by law. 
  3. Implement Your Strategy: Larry stresses that merely having a strategy isn’t enough. It’s essential to put it in place and follow through for it to be effective.

You can take the first step right now by attending the next Tax Strategy Workshop: https://profitfirstforlawyers.com/taxes

Connect and Engage

And most importantly, order your copy of Profit First for Lawyers today!

Your future self will thank you!

TL;DR Recap – The 7 Parts of Every Successful Law Firm21 Sep 202300:29:39

Over the past few weeks RJon Robins has shared key insights about the 7 Parts of Every Successful Law Firm…which also happen to be the same for every unsuccessful law firm. In this episode we combine all seven of RJon’s teachings into one single recap show.. If you’ve already heard the full episodes, consider this a focused refresher. If you’ve been waiting for the series completion to binge listen, this is the exact episode you’ve been waiting to hear.

Key Takeaways
  • Marketing attracts right fit clients and repels wrong fit clients.
  • Sales is a service you do for clients by providing clarity and options.
  • Production is consistent and reliable when documentation, systems, and processes are in place.
  • Engineer jobs to be mutually profitable. Detailed (and accurate) job description along with measurement, and metrics make it easier to manage People effectively.
  • A right-sized Physical Plant ensures employees have the right tools and resources to do their jobs.
  • Money & Metrics/Financial Controls can be easily understood and monitored through the use of KPIs and dashboards.
  • Your law firm is meant to work for You and Your Goals. You are the farmer, your law firm is the mule. It works for you, not the other way around.
Resources Mentioned

Your Business Plan Workbook

Connect & Engage

And most importantly, order your copy of Profit First for Lawyers today!

Your future self will thank you!

Links to episodes in the series:

Part One: Marketing | Part Two: Sales | Part Three: Production 

Part Four: People  | Part Five: Physical Plant Part SixMoney & Metrics | Part Seven: You & Your Goals

The Power of Boundaries19 Sep 202300:28:26

What do boundaries have to do with Profit First?

Raul Longoria from Team RJon shares how setting and maintaining boundaries in his personal life set the stage for improved peace of mind. Which has translated into overall profitability in other areas of his life.

RJon in the Studio

RJon challenges listeners to rethink conventional wisdom by prioritizing their law firm’s profitability. Something which may fly in the face of the advice you may have received from bookkeepers, CPAs, and tax strategists in the past. Given that a profitable law firm benefits clients, staff, and family, shouldn’t that take priority over the comfort and convenience of advisors?

Key Takeaways
  • Setting boundaries allows you to make your own profitability a priority
  • Saying “no” can be uncomfortable but is often the kindest thing to do
  • Do not tolerate toxicity just to “keep the peace” at your own expense
  • Holding boundaries encourages others’ growth and potential
  • Surround yourself with people who inspire your greater self
Connect and Engage

And most importantly, order your copy of Profit First for Lawyers today!

Your future self will thank you!

<<Hear Raul in episode 8: “Killing Your Ego”>>

The 7 Parts of Every Successful Law Firm: Part 7 – YOU!14 Sep 202300:15:28

We wrap up our series exploring the seventh and final part of every successful law firm with a focus on you, the law firm owner!

>> Listen to previous episodes in the series <<

Part One: Marketing | Part Two: Sales | Part Three: Production 

Part Four: People  | Part Five: Physical Plant | Part Six: Money & Metrics

Tea Time with Karli

The pressure is on! After several unsuccessful recording sessions (and subsequent rewrites), Karli throws out the script. It is the last possible day to record Chapter 5 and even with the nearby flight school planes flying overhead, it’s go time!

RJon in the Studio

Your law firm is many things, but one thing it isn’t is your baby. RJon explains why you, the owner, are actually the most critical part of all seven parts. Your goals and priorities dictate whether the other parts of your business serve you or if you serve your business.

Connect & Engage

And most importantly, order your copy of Profit First for Lawyers today!

Your future self will thank you!

Value Your Time12 Sep 202300:32:10

How you value your time and the time others give to you is the focus of this episode. 

From Executive Assistant to Law Student

We are joined by Stephanie Galvis who 11 years ago became RJon’s Executive Assistant. Stephanie recounts the early “scrappy” days of How To MANAGE a Small Law Firm. She also shares her inspiring education and career path which led to law school. 

We hear about the advice on the value of productive (and profitable) conversations RJon gave Stephanie years ago. Advice which still has an impact in her academic and professional life today.  

RJon in the Studio

RJon goes into detail about normalized salaries and how a law firm should only pay you what they would pay anyone else other than you to do the same job. 

This clip reminded Stephanie of RJon’s strategic transition away from company production roles. This allowed him to focus on his highest and best use of time.

Connect & Engage

And most importantly, order your copy of Profit First for Lawyers today!

Your future self will thank you!

The 7 Parts of Every Successful Law Firm: Part 6 – Money & Metrics07 Sep 202300:12:42

We have arrived to the sixth-part of our seven-part series. With marketing, sales, production, people, and physical plant in alignment, it is the time to focus on financial controls also known as money and metrics.

>> Listen to previous episodes in the series: Part One: Marketing | Part Two: Sales <<

>> Part Three: Production  | Part Four: People  | Part Five: Physical Plant <<

Tea Time with Karli

Karli shares more behind-the-scenes moment from the audiobook recording sessions, including creative attempts to finally get through the problematic Chapter 5. After multiple frustrating tries, will one more studio session do the trick?

In the Studio

In the first clip, RJon explains financial controls in relation to tracking revenue, expenses, and profit to show whether all of the work being done each day, week, month, and year is (or is not) building equity in your business. In the second clip, RJon goes into a detailed explanation of the Budget Variance Report. Hear RJon’s real client stories illustrating how Budget Variance Reports identified issues requiring further investigation. In one particular story, an investigation into a growing gas expense variance alerted the firm to an employee’s dangerous car leak. This discovery not only brought the gas variance back in alignment, but also potentially saved the employee’s life.

The Series Continues

Join us in episode 21 where RJon will share the seventh and final part of the 7 Parts of Every Successful Law Firm. Which also happen to be the same parts of every unsuccessful law firm. Until then, we invite you to:

And most importantly, order your copy of Profit First for Lawyers today!

Your future self will thank you!

Should You Really Be Doing That?05 Sep 202300:15:21

Make the Most of Your Time

What is the highest and best use of your time? That is the question we tackle in this episode of the Profit First For Lawyers podcast.

Zoey (previously in ep.4) returns to the show with some news about her new role on Team RJon. She also shares how RJon’s advice encouraged her to take a long-held dream and turn it into a reality.

RJon in the Studio

When it comes to how we value our time, RJon holds no punches. Just because you can do a task does not mean you should. He urges us to step back to examine if our time spent truly aligns with our professional and personal priorities

Profit First For Lawyers Book Reviews

Listen to some key takeaways from a few of our Profit First For Lawyers readers:

“I am doing more planning looking forward as opposed to just really living in the moment.”

– Terry Sanks, BEUSSE SANKS, PLLC

It’s the first book that I’ve seen directed to law owners of law firms that talks to you about why you need to review your financials, what you’re gonna find out when you review your financials, what are the pitfalls that you need to worry about.

– Angela Klenk, BEACH CITIES ESTATE LAW

It was a huge takeaway that we can define profit in a different way than just how much money are you bringing in?”

– Desiree Gray, CHOICE CITY FAMILY LAW

“The ideas here again for Profit First For Lawyers is just mind blowing…to realize that there’s so much more to learn and there’s so much more that we can do to make ourselves better people, better consumers, better responsible people with our own resources.”

– Todd Wesche, VETUS LEGAL

“I love how specific it is for the industry that I’m in. I’m an attorney and I’m an entrepreneur, and I’m running my own law firm, and this is really helping me figure out a completely sort of sober, rational way to run a business.”

– Marie Drake, THE DRAKE LAW FIRM

We thank them for sharing what they found valuable (and profitable) within the pages of the Profit First For Lawyers book.

Now it is your turn. Send us your review about the Profit First For Lawyers book to: podcast@profitfirstforlawyers.com

Connect & Engage

And most importantly, order your copy of Profit First for Lawyers today!

Your future self will thank you!

The 7 Parts of Every Successful Law Firm: Part 5 – Physical Plant31 Aug 202300:08:28

In the fifth part of our ongoing series, we focus on Physical Plant. The importance of matching your law firm’s growth with effective work environments and the necessary tools your staff needs for work.

>> Listen to previous episodes in the series: Part One: Marketing | Part Two: Sales <<

>> Part Three: Production  | Part Four: People <<

Tea Time with Karli

The water is boiling and it is time for some tea. RJon is back in the studio to finally record Chapter 5. Or at least that is what Karli hopes will happen after getting the green light on the latest revised script. Tune in to find out how well that did or didn’t work.

In the Studio

In the first clip, RJon explains Physical Plant, which includes everything your staff needs to work. Such as desks, chairs, computers, software, and workspace in-person or remote. Physical Plant must also align with your business and growth plans. RJon says, “You’ve got to keep your physical plant right-sized to your law firm.” 

In the second clip, RJon expands on Physical Plant as it relates to aligning marketing and sales with client expectations. He illustrates this point by contrasting the expectations and experiences of a meal at a fast food restaurant vs. a meal at a fancy steak restaurant. 

The Series Continues

Join us in episode 19 where RJon will reveal more key insights into the 7 Parts of Every Successful Law Firm. Which also happen to be the same parts of every unsuccessful law firm. Until then, we invite you to:

And most importantly, order your copy of Profit First for Lawyers today!

Your future self will thank you!

Beyond Profit29 Aug 202300:13:32

The Profit First For Lawyers book is out!

It is time to celebrate the official launch of the Profit First For Lawyers book. We thank you for listening, watching, subscribing, sharing the podcast with colleagues, sending us your questions, and of course for buying the book! 

This podcast was created by Team RJon as part of the book launch. We had a goal to sell 10,000 books.and as you’ve heard in previous episodes that goal was met and exceeded. By how much? On the publication date of August 28, 2023, the official tally was 27,715 books sold!!! We are beyond excited and cannot wait to share feedback from readers (you) in future episodes.

RJon in the Studio: Profit Defined

For RJon profit goes beyond finances. In a thought-proving clip, RJon provides his definition of profit and explains why profit has a place in all areas of your life. At the core profit is exchanging something you value less for something you value more. RJon shares a personal story to illustrate this point further. 

Profit First in Action

At the recent Live Quarterly Meeting (LQM,) Karli interviewed How To Manage (HTM) members on how Profit First has worked for them:

  • Sam Brotman, Tax Attorney: Implementing Profit First initially seemed counterintuitive. The reality is the simplicity and effectiveness of Profit First has given him profit and peace of mind. 
  • Helen Bukulmez, Immigration/Injury Lawyer: Helen recommends law firm owners look into Profit First even if the name seems off-putting.. In financial, professional, and personal matters, she now begins with a question, “Is this going to pay me first?”
  • Ron & Julie Pollack, Personal Injury Lawyers: Adopting Profit First Accounting Principles transformed their firm (and their relationship) by finally putting themselves first.
Connect & Engage

And most importantly, order your copy of Profit First for Lawyers today!

Your future self will thank you!

The 7 Parts of Every Successful Law Firm: Part 4 – People29 Aug 202300:14:15

We continue our in-depth series exploring the 7 Parts of Every Successful Law Firm. In part 4 the focus shifts to people. From job descriptions to key performance indicators (KPI) and systems to processes needed to build (and keep) an effective team.

>> Listen to previous episodes in the series: Part One: Marketing | Part Two: Sales  | Part Three: Production <<

Tea Time with Karli

After two failed attempts at recording Chapter 5 for the audiobook, Karli reworks the problematic chapter. Will the newly revised pages get the green light from RJon? Will this be the day it is finally recorded? Can Karli cross Chapter 5 off her to-do list? Listen in to hear for yourself.

In the Studio

In this excerpt, RJon emphasizes the importance of detailed job descriptions, key performance indicators (KPIs), and objective metrics for staff. This protects employees by clarifying responsibilities and setting clear expectations. It also protects law firm owners from favoritism concerns by providing unbiased data based on objective performance measurements.

From the Cutting Room Floor

RJon stresses the importance of building sustainable systems that are not solely dependent on one person (you). This allows a law firm to continue operating whether the owner steps away because of an unexpected emergency or for planned personal time. The ability of a law firm owner to step away for a period of time is an example of a true business and not just a practice or a job.

The Series Continues

Join us in episode 17 where RJon will reveal more key insights into the 7 Parts of Every Successful Law Firm. Which also happens to be the main part of every unsuccessful law firm. Until then, we invite you to:

And most importantly, order your copy of Profit First for Lawyers today!

Your future self will thank you!

Who Is Your Firm’s Ideal Market?22 Aug 202300:10:59

We’re joined by a familiar face, Tami Cumpston is back! She updates us on the project she is managing, why she chose this particular project, and what excites her about it. We think Profit First For Lawyers listeners will be especially excited to hear her big news.

We also get an update on the launch of the Profit First For Lawyers book which will be in book stores on August 28th.

RJon in the Studio

Tami brings a clip she selected of RJon discussing money objections. In the clip, RJon emphasizes the importance of knowing who your business is meant to serve. For example, his business is not built for the lowest price, but for delivering premium service and results.  He elaborates on this further with a comparison of a Volkswagen to a Rolls-Royce. There are markets for both.  

Tami relates this to her hospitality background – at the private club she worked at, they focused on service and value over being everything for everyone. She aligns with RJon’s approach of identifying ideal clients.

Profit First Q&A Part 2

RJon answers the second part of listener Erik J. Olson’s Profit First question. RJon explains how he incorporates profit and tax allocations right into his budget like any other line item. 

Connect & Engage

And most importantly, order your copy of Profit First for Lawyers today!

Your future self will thank you!

The 7 Parts of Every Successful Law Firm: Part 3 – Production17 Aug 202300:10:23

We continue our series exploring the 7 Main Parts of Every Successful Law Firm. In part 3, the focus shifts to production – more specifically the systems, processes, and procedures of a successful law firm.

>> Listen to previous episodes in the series: Part One: Marketing | Part Two: Sales <<

Tea Time with Karli

Karli shares more behind-the-scenes moments recording the audiobook. After another day spent struggling with Chapter 5, RJon asks her to recreate it from old transcripts. Will attempt #3 be the one? Listen in to find out for yourself. 

In the Studio

In this excerpt from the Profit First For Lawyers audiobook, RJon emphasizes the importance of documenting procedures, investing in training, and holding staff accountable through tracking, measurement, and performance indicators.

From the Cutting Room Floor

RJon expands further by explaining why documented procedures allows law firms to hire good people and get great performance out of them. There is no need for “purple unicorns” when terrific procedures are in place.

The Series Continues

Join us in episode 15 to hear more key insights from RJon Robins in the fourth part of the series. In the meantime, we invite you to:

And most importantly, order your copy of Profit First for Lawyers today!

Your future self will thank you!

Perception vs. Reality15 Aug 202300:18:53

 In this episode, Denise Doonkeen joins Karli to talk about the power of perception and how we are perceived by others. She discusses her role as Executive Assistant to Chief of Staff Delisi Friday. Denise also provides insight into her experience working with RJon, Delisi, and the team.

Mystery Clip Revealed

The clip Denise chose was a surprise to Karli, revealed during the episode recording. She selected a clip from a coaching session where RJon advises taking responsibility for how you’re perceived. Become aware of the impressions you give off, then take charge.

This clip reminded Denise of a childhood lesson she learned about crossed arms during a shopping trip with her mother.  She passed this lesson on to her own kids about body language awareness with some humorous results.

Q&A with RJon: Your Profit First Questions Answered!

Karli took the opportunity during an informal meeting to ask RJon questions submitted by listeners. Erik J. Olson asks how Profit First impacts your P&L statement and behavior. To hear RJon’s answer to the second of Erik’s questions be sure to listen to episode 14.

Do you have a question for RJon about Profit First? Send them to podcast@profitfirstforlawyers.com and we’ll get you answers. 

In the next episode we’ll continue with the 7 Main Parts of Every Successful Law Firm series with a healthy serving of tea. Past episodes:

Watch on YouTube

Each episode of the Profit First For Lawyers podcast can also be found on YouTube. Subscribe to get notified every time a video episode is released.

Pre-Order Your Book Today

The Profit First For Lawyers book is set for release on August 28, 2023. This Book Will Make Your Law Firm More Profitable. Pre-order your copy of Profit First for Lawyers today to ensure your copy is reserved. Your future self will thank you!

The 7 Parts of Every Successful Law Firm: Part 2 – Sales10 Aug 202300:14:55

“When done the right way, sales is one of the most thoughtful, caring, considerate, and I’ll even go so far as to say one of the most loving things you can do for another person in business.”

RJon Robins

We continue the in-depth series on the seven key areas that make up a successful law firm. In this episode we turn our focus to sales. The valuable lessons on sales RJon Robins shares will have law firms of every size rethinking the role of sales within their law firm.  

The 7 Main Parts of Every Successful Law Firm offers insight into how law firms can achieve transformative growth by getting each of these seven parts in alignment. The first part of the series (marketing) can be found in episode 9.

Tea Time with Karli:

Karli continues pouring the behind-the-scenes tea about her time in the studio with RJon. We pick up where we left off in episode 9 after she inserted a previously deleted chapter back into the manuscript. Hear this origin story and more behind-the-scenes revelations.

Connect

This 7-part series within the podcast provides rare access to the key insights that will transform your law firm. We invite you to:

And most importantly, remember to order your copy of Profit First for Lawyers today!

Your future self will thank you.

Procrastination and Your Favorite Ice Cream Flavor08 Aug 202300:31:57

In this episode of the Profit First for Lawyers podcast, host Karli Royer interviews Delisi Friday, Chief of Staff for RJon Robins. We first heard from Delisi in episode eight when she revealed this podcast to RJon at the LQM event. Now listeners and viewers have the opportunity to officially meet Delisi Friday.

Delisi shares how an unexpected call from a headhunter led to her becoming RJon’s Chief of Staff. She describes her role and emphasizes the importance of concise communication, trusting in the capabilities of team members, and maximizing her time to be most effective.

Advice from RJon:

Delisi highlights RJon’s best advice to her – always consider if a task is the highest and best use of your time. She explains how RJon reminds her to focus on her unique abilities, delegate when appropriate, and not get bogged down in work others can do.

Key Takeaways from Delisi:
  • To communicate efficiently with busy executives (like RJon Robins) – be clear, concise, and come prepared with recommendations.
  • Embrace procrastination when needed – some tasks are best done when you’re in the right headspace to excel.
  • Foster an exceptional team by trusting in their abilities and giving them the space to excel in their roles.
RJon in the Studio:

Each member of Team RJon brings a clip from either a coaching session or the audiobook recording of Profit First For Lawyers. In this episode, Delisi chose a coaching session clip where RJon ties procrastination tendencies to favorite ice cream flavors. Noting strawberry lovers cram everything in at the last minute, while mint lovers work steadily. RJon’s message – work in your style, just get the outcome.

Team RJon Surprise:

In a call with Team RJon, Delisi surprises them with the results of the early success in pre-orders of Profit First for Lawyers. Will there be a “biggest bonus” for Team RJon? Listen in to find out. 

Order Your Book:

In addition to subscribing to the podcast and watching episodes on YouTube, be sure to order your copy of Profit First for Lawyers today!

Your future self will thank you!

The 7 Parts of a Successful Law Firm: Part 1 – Marketing03 Aug 202300:08:57

This episode kicks off an in-depth series on the seven key areas that make up a successful law firm. Which also happen to be the same seven key areas that make up unsuccessful law firms. 

The clips (and inspiration) for this series stem from a chapter of the Profit First For Lawyers book and audiobook that was almost left on the cutting room floor. 

From Cutting Room Floor to Featured Series

While recording the audiobook, RJon Robins expanded upon chapter five of the book version with what he calls an unscripted “special bonus chapter.” 

The valuable lessons in this seven-part series will show law firms of every size how they can achieve growth by getting each of these seven parts in alignment. 

We begin with marketing. 

“Marketing should not only be used as a magnet to attract the right kind of clients to you. It should also be used as a magnet to repel the wrong kind of clients…”

RJon Robins

Tea Time with Karli

Karli reveals behind-the-scenes stories from editing the early book manuscript and discovering a major hole related to this chapter. More tea to come in future episodes in this series!

Take Action:

Remember to subscribe to the Profit First For Lawyers podcast, watch episodes on YouTube, and order your copy of Profit First for Lawyers today!

Your future self will thank you.

Killing Your Ego01 Aug 202300:32:29

Join us on the journey of overcoming ego, reaching your full potential, and putting profit first both personally and professionally. 

In this episode, we explore “Killing Your Ego” with Raul Longoria, the Creative Designer for Team RJon. As the “graphics guy” for Team RJon, Raul shows how he turns simple documents into a visually compelling designs.

Raul offers insights from working directly with RJon Robins. Raul describes how RJon’s words of wisdom helped him overcome ego roadblocks to reach his full potential. Karli and Raul discuss the DUNNING-KRUGER Effect and how ego impacts each stage.

RJon in the Studio:

Raul shares a clip of RJon in the studio during a powerful coaching session. We think this quote speaks volumes:

“Your ego is not your friend. Your ego is holding you back. The sooner we can kill it, the better off you’ll be.”

RJon Robins

Raul and Karli introduce listeners to Delisi Friday, Chief of Staff (and so much more) for Team RJon. Listeners will hear a clip of Delisi and RJon at the most recent Live Quarterly Meeting, where Delisi had something important to tell RJon.

The Big Reveal:

Listeners know that Team RJon stealth launched RJon’s book Profit First For Lawyers with this podcast while RJon was in Paris. RJon has returned, and it was time to let the cat out of the bag. Hear the behind-the-scenes story and RJon’s surprised reaction in front of an audience at the Live Quarterly Meeting! 

Thank you for being part of Team RJon’s stealth launch and sharing this podcast with your colleagues and friends. Stay tuned for even more episodes of the Profit First For Lawyers podcast as we continue sharing actionable insights so you can put your Profit First.

Resources Mentioned: Take Action:

Remember to subscribe to the Profit First For Lawyers podcast, watch episodes on YouTube, and order your copy of Profit First for Lawyers today!

Your future self will thank you.

You Are Exhausted…Or Are You?27 Jul 202300:05:39

Ever felt like exhaustion has become your constant companion? You are not alone. In this episode of Profit First For Lawyers, we explore why so many of us feel perpetually exhausted in our work and lives.

Safe vs. Scary

We start with a clip of RJon Robins in the studio during a coaching session. In which he reveals how the subconscious mind often acts as a safety brake when we are on the verge of significant change. Especially when it comes to financial stability. He explores the tendency to cling to what’s familiar and fear what’s new. A factor that often leads to unintentional self-sabotage.

Key Takeaway

RJon offers a powerful counter-action with the transformative mantra, ‘Do it anyway.’

A clear message to persist through the exhaustion. Not to invite burnout, but to dismantle subconscious barriers that may be preventing progress. 

Book Review

We also hear from one of the advanced readers of the Profit First For Lawyers book, attorney Marie Drake. She shares her journey toward financial maturity and the profound impact profit first has had on her life.

Ready to turn the page on self-sabotage and prioritize your profit? Visit www.ProfitFirstForLawyers.com or Amazon to order your copy of the Profit First for Lawyers book today!

Your future self will thank you.

Why Profit First Works25 Jul 202300:08:52

In this episode of the Profit First For Lawyers podcast, we journey through an engaging exploration of creativity and profit-boosting strategies. RJon Robins reveals why “Profit First” works and outshines other accounting systems. He equates the methodology to his past approach towards studying, where limiting the available time forced him to complete assignments efficiently. The same principle applies to law firms. By putting profit first, creativity is instigated, leading to innovative strategies that maximize your business’s performance. The method has been proven time and again, transforming hundreds of solo and small law firm owners’ practices and lives.

Podcast host Karli Royer, shares the backstory behind the campaign to promote RJon Robins’ new book, “Profit First For Lawyers,” during his time away in Paris. You’ll learn how Team RJon has been challenged to sell 10,000 books to earn “the biggest of bonuses”, pushing everyone to bring creative and unconventional ideas to life. It’s an example of how the Profit First mindset can drive innovation and extraordinary results.

Finally, we grant you access to behind-the-scenes bloopers from our audiobook recording sessions. Enjoy the candid moments where RJon struggles with some intricate Italian pronunciations, proving that even the best of us fumble occasionally. It’s a light-hearted glimpse into the making of “Profit First For Lawyers” audiobook and a reminder that injecting fun into work sparks creativity.

The Profit First for Lawyers podcast is hosted by Karli Royer and Team RJon as part of a stealth launch of the Profit First For Lawyers book. Buy your copy of the book today. Your future self will thank you.

Buy your book today: https://profitfirstforlawyers.com

Learn more about RJon Robins by visiting: https://rjonrobins.com

Click here for more episodes from the Profit First For Lawyers podcast
Is It Okay To Quit?14 Jul 202300:11:40

In today’s Profit First For Lawyers Podcast, RJon Robins discusses the role of our subconscious mind. It is designed to keep us safe, yet many times it’s important to challenge that thinking by telling it, “Thanks, but no thanks”. He also explores the topic of quitting and whether it’s our subconscious trying to protect us or a genuine decision. 

Additionally, we have a special treat as host Karli Royer interviews…herself! Yes, you read that right. You’re getting a behind-the-scenes look at Karli’s journey on Team RJon. 

Key Takeaways: 
  • Harnessing the Subconscious: Recognizing when to challenge our subconscious and push beyond its limitations is crucial for personal and professional growth.
  • The Decision to Quit: It’s important to distinguish between legitimate reasons to quit and subconscious fears that may hinder our progress.
  • Understanding Subconscious Influence: By understanding the influence of our subconscious, we can make informed decisions to achieve profitability in our life and law practice. 

The Profit First for Lawyers podcast is hosted by Karli Royer and Team RJon as part of a stealth launch of the Profit First For Lawyers book. Buy your copy of the book today. Your future self will thank you.

Learn more about RJon Robins by visiting: https://rjonrobins.com

You’ve Got Problems: Fix or Solve?03 Jul 202300:14:18

Welcome back to another exciting episode of the Profit First for Lawyers podcast! On this episode Zoey Cook, RJon’s Calendar Coordinator, joins Karli Royer on the show. She reveals a little-known fact about her academic history which ties right into her favorite clip from RJon’s time in the studio.

Episode Highlights:
  • Find Long-Term Solutions: Discover the distinction between quick fixes and sustainable solutions for lasting change and growth.
  • Zoey’s Journey with RJon: Zoey shares her experience working closely with RJon and his commitment to personal and professional growth.
  • Embracing Imperfect Progress: Learn the power of taking action and letting go of perfectionism with the “done is better than perfect” mindset.
You asked and RJon Answered!

We share a clip of RJon at an immersive experience in Paris as he answers the question, “How do I use debt as a ladder instead of using debt as a crutch?”

What is the Profit First For Lawyers podcast? This is the show where Team RJon takes the lead while RJon Robins is away, giving you actionable insights from his newest book, Profit First For Lawyers. Order your copy today!

Join us by subscribing to the show as we share some behind the scenes looks at what it’s like to work with RJon Robins and explore how to accelerate your law firm’s growth and achieve profitability in all areas of your life. Get ready to put yourself, your family, your firm, and your profit first!

Stop Getting Paid in Compliments30 Jun 202300:08:02

Are you trying to get paid in compliments versus real money?

We often think that by being nice and not asking for the money we deserve, we’re doing our clients a favor. However, what you’re actually doing is showing them that since you’re not willing to fight for yourself, you’re not willing to fight for them.

In the episode of the Profit First For Lawyers podcast, RJon offers more insight about why you’re not doing yourself or anyone else any favors when you don’t stand up and ask for what you deserve. He also talks about why it will hurt your practice in the long run.

We also hear a Profit First For Lawyers book review from advanced reader and attorney, Todd Wesche from Vetus Legal LLC.

Order your copy of Profit First For Lawyers by visiting. https://www.ProfitFirstForLawyers.com

The Profit First for Lawyers podcast is hosted by Karli Royer and Team RJon as part of a stealth launch of the Profit First For Lawyers book. Learn more about RJon Robins by visiting https://rjonrobins.com

Reinventing Yourself23 Jun 202300:12:54

When it comes to the growth of your practice, continually reinventing yourself should be a priority.

But what does reinventing really mean?

In this episode of the Profit First For Lawyers Podcast, we have a special treat with Team RJon’s Tami Cumpston joining us to share one of her favorite clips of RJon’s time in the studio while recording the Profit First For Lawyers audiobook.

Tami talks about why the topic of reinvention was such an important one to her as she went through her own reinvention when she changed her career of 27 years to eventually, work for Team RJon. When it comes to your business, there’s a whole new level of reinvention, and according to RJon it should constantly be evolving.

We also asked you to send in questions, and you delivered. On this podcast, we have our very first answer from RJon himself while he’s vacationing in Paris with his family! So you’ll also get to hear RJon’s insight on how you should be spending your profits for growth.

Be sure to order your copy of the Profit First For Lawyers book by visiting: https://ProfitFirstForLawyers.com.

—

The Profit First for Lawyers podcast is hosted by Team RJon as part of a stealth launch of the Profit First For Lawyers book. Learn more about RJon Robins by visiting https://rjonrobins.com

Why You’re Afraid of Profit21 Jun 202300:09:28

Welcome to the Profit First For Lawyers Podcast. In this inaugural episode, you’ll hear a clip from the first chapter of RJon’s book, Profit First for Lawyers, discussing why a book like this might make you mad. After all, it’s supposed to help you, right?

To help answer that question, we’re getting a glimpse into one of RJon’s Mastermind Sessions during a week where they covered the question “Why Are You Afraid of Profit?” RJon discusses the many ways we subconsciously sabotage our ability to be more profitable in our work and in our life.

Visit our website: https://ProfitFirstForLawyers.com to order your copy of the Profit First For Lawyers book. You’ll get even more of RJon’s insight and actionable steps to put your profit first.

Excerpt from the Profit First For Lawyers book:

You Can Take the First Step Now

If you implement the teachings in this book, one day not long from now, you will wake-up to find that you are taking more profits from your law firm:

  • Without having to do any more marketing or any more clients than your law firm already serves – though you may find the confidence you’ve been looking for to decline some of your firm’s less desirable clients;
  • Without having to hire more staff – though you may have to replace some current staff & vendors when you when you read chapter X; and
  • Without having to increase overhead.
Are you ready?

The Profit First for Lawyers podcast is hosted by Team RJon as part of a stealth launch of the Profit First For Lawyers book. Learn more about RJon Robins by visiting https://rjonrobins.com

Profit First For Lawyers Book Podcast Trailer19 Jun 202300:02:00
Join the stealth launch of the Profit First For Lawyers book by RJon Robins. This podcast, hosted by Team RJon, offers entertaining, actionable, and profitable insights to take your firm to the next level and put yourself, your family, your firm, and your Profit First!
Profit First: Building Your Financial Muscle09 Oct 202500:27:58

“When we implement Profit First Accounting Principles in your law firm, we begin by deciding ahead of time what percentage of every dollar of revenue we’re going to scoop off the top and protect for you and your family.” – RJon Robins, author of Profit First for Lawyers

In this episode, Profit First certified controller, Veronica Zambrano joins us to break down exactly how to implement Profit First in your law firm (even if you’re in a cash crunch). Using her ‘financial gym’ approach, Veronica shares the simple practical rollout plan she uses with How To Manage A Small Law Firm (HTM) members. Building your way from a 1% allocation to your target percentage of 15% is just like progressively lifting heavier weights at the gym.

Veronica shares her favorite clip of RJon in the studio taken from the Chapter 8 audiobook recording of the Profit First for Lawyers book. Then it’s time for show and tell as she walks us through how Profit First works using the HTM Profit First Allocation Calculator tool she uses for law firm owners. (screenshots below)

Veronica also addresses the fear that stops many law firm owners from starting Profit First and why waiting for the “right moment” is the wrong strategy. Over the years, she has seen the system work time and time again with law firm owners who were tired of their excuses and ready to take action to become profitable.

Key Takeaways:
  • The best time to start Profit First is when you make the decision, not when your firm is “profitable enough”
  • Starting at just 1% makes a real difference without compromising your operations
  • The system is flexible, reevaluate every quarter and adjust based on your businesses’s actual performance
Resource: Profit Leak Assessment

The Profit Leak Assessment is a practical, on-demand course to help law firm owners find thousands of dollars in potential profit leaks. Karli teamed up with Evelyn Aucoin, Financial Literacy and Strategy Expert with How To Manage A Small Law Firm to create this resource for law firm owners. Click the link below to start plugging the profit leaks in your firm. Your future self will thank you for it!

https://profitleak.howtomanage.com/home--profit-leak-assessment-course-page?utm_source=podcast&utm_medium=digital&utm_campaign=PFFL_shownotes&utm_content=2025_06_24_PFFL_podcast&utm_term=podcast_prospect

Connect and Engage:
Challenging The Status Quo07 Oct 202500:10:51

“While you may be a bold, independent thinker when it comes to the practice of law and in other areas of your life, there’s a very good chance that you’ve been thinking a lot like a lemming when it comes to the profitability of your law firm.” – RJon Robins, author of Profit First for Lawyers

In this episode we revisit a crucial topic from season one that deserves a fresh look, especially if your accountant or bookkeeper has been pushing back against Profit First. For deeper insights, take a look at Chapter 8 from the Profit First for Lawyers book about why GAAP was not meant for you.

In a clip pulled from the original 2021 livestream recording, RJon challenges the conventional wisdom of GAAP (Generally Accepted Accounting Principles). He explains why blindly following rules created in the 1930s by 18 accountants trying to appease Wall Street regulators may be preventing your law firm from reaching its full potential. The fact is, GAAP was not designed with your small law firm’s profitability in mind.

Key Takeaways:
  • GAAP was designed for publicly traded companies in the 1930s, not for small independently owned law firms
  • GAAP solves problems you probably don’t have and uses criteria you may not share
  • Your bookkeeper or accountant should not dictate how much profit you’re allowed to keep from your business

If you’ve been accepting “that’s just the way it is” as an answer when it comes to your law firm’s finances, it’s time to challenge that thinking. The status quo was not designed for your success.

Take Action:
  1. Schedule one hour this week to review your numbers and ask yourself: “What would happen if I decided today how much profit I was going to keep?”
  2. Take control of your financial system. Stop letting your bookkeeper or accountant dictate your profit. Design a system that puts you, your family, and your profit first.
  3. Read Chapter 8 of Profit First for Lawyers: RJon outlines the practical specifics of GAAP’s intended purpose and why you can choose to opt for a Profit First system instead.
Resource: Profit Leak Assessment

The Profit Leak Assessment is a practical, on-demand course to help law firm owners find thousands of dollars in potential profit leaks. Karli teamed up with Evelyn Aucoin, Financial Literacy and Strategy Expert with How To Manage A Small Law Firm to create this resource for law firm owners. Click the link below to start plugging the profit leaks in your firm. Your future self will thank you for it!

https://profitleak.howtomanage.com/home--profit-leak-assessment-course-page?utm_source=podcast&utm_medium=digital&utm_campaign=PFFL_shownotes&utm_content=2025_06_24_PFFL_podcast&utm_term=podcast_prospect Connect and Engage:
  • GAAP Was Not Meant For You episode: video | audio from Chapter 8 of the Profit First for Lawyers book
  • Subscribe to the Profit First for Lawyers podcast
  • Watch episodes on YouTube
  • Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook
  • And most importantly, order your copy of Profit First for Lawyers today!

A Case for Profit First04 Sep 202500:18:19

 ”While every law firm owner wants their law firm to be successful,  very few out of the tens of thousands of small law firm owners who I’ve met over the years have been able to articulate an objective definition for what it actually means, at least to them, for a law firm to be worthy of being called a successful business.” – RJon Robins, author of Profit First for Lawyers

Most law firm owners want their firms to be successful, but very few can articulate what that actually means. This fundamental gap between desire, definition, and outcome is why so many lawyers struggle with profit-focused thinking.

Profit First Works: Over Time and Across Practice Fields

In this episode’s clip taken from Chapter 3, page 18, RJon highlights the mindset barriers that make lawyers resistant to business principles – barriers that estate planning attorney Morgen Bowers had to overcome herself. As a How To Manage A Small Law Firm member, she shares her unique Profit First journey spanning 9 years and two different practice fields.

Morgen first discovered Profit First accounting principles back in 2016 and implemented it in her law firm in 2018. When Profit First for Lawyers was published in 2023, she experienced the enhanced lawyer-focused approach firsthand as a member of How To Manage A Small Law Firm. Having implemented both versions, Morgen can detail exactly what RJon’s enhancements add to the foundational material. Her successful transition from business law to estate planning while maintaining Profit First principles demonstrates how the methodology adapts across different legal specialties and business transitions.

Key Takeaways:
  1. Law firm success requires an objective definition that includes financial profit as a core component
  2. You can both serve clients and own a profitable law firm
  3. With a service-focused psychology, lawyer entrepreneurs need different advice than general business advice
  4. Real success requires both real numbers and systematic implementation, not wishful thinking
  5. Consistency beats complexity, start with a simple implementation of 1% profit allocation
Resource: Profit Leak Assessment

The Profit Leak Assessment is a practical, on-demand course to help law firm owners find thousands of dollars in potential profit leaks. Karli teamed up with Evelyn Aucoin, Financial Literacy and Strategy Expert with How To Manage A Small Law Firm to create this resource for law firm owners. Click the link below to start plugging the profit leaks in your firm. Your future self will thank you for it!

https://profitleak.howtomanage.com/home--profit-leak-assessment-course-page?utm_source=podcast&utm_medium=digital&utm_campaign=PFFL_shownotes&utm_content=2025_06_24_PFFL_podcast&utm_term=podcast_prospect Connect and Engage

And most importantly, order your copy of Profit First for Lawyers today!

Profit Is a Function of Efficiency02 Sep 202500:12:10

“Everyone is better off when your law firm is more profitable. No one is better off when your law firm is less profitable.” – RJon Robins, author of Profit First for Lawyers

If you’ve ever caught yourself saying, “It’ll be faster if I just do it myself,” this episode is for you. That is a trap many lawyers and business professionals fall into without even knowing it. The reality is that every hour spent on tasks beneath your role, whether it’s admin, paralegal work, or chasing invoices, impacts your law firms profits.

In this episode, RJon explains why profit depends on efficiency and why the most ethical, professional choice is making sure the right work goes to the right role. In a 2021 clip from a pre-book livestream, he shares memorable examples of why law firm owners cannot afford to do paralegal, receptionist, or admin tasks – even when it feels faster.

Key Takeaways
  • Profit is a function of efficiency: Every stakeholder, (clients, family, staff, and referral sources) benefits when your law firm is more profitable.
  • Protect your highest-value work: Identify the highest and best use of your time as a lawyer and law firm owner.
  • Define work by the work, not the worker: Work value should be defined by the minimum skills required, not by who performs it.
  • Spot invisible inefficiencies: From lawyers chasing invoices to receptionists handling tasks that automation could handle.
  • Fix workflow leaks: Hiring, delegate, train and automate. Leaks often hide in plain sight. These aren’t just business moves, they’re ethical obligations to your stakeholders.

When you structure your business so everyone does their highest-value work, you don’t just increase profitability, you also deliver better client service. Read more: matching work with appropriate skill levels, law firm efficiency, profitability, and more in the Profit First for Lawyers book. Order your copy today!

Resource: Profit Leak Assessment

The Profit Leak Assessment is a practical, on-demand course to help law firm owners find thousands of dollars in potential profit leaks. Karli teamed up with Evelyn Aucoin, Financial Literacy and Strategy Expert with How To Manage A Small Law Firm to create this resource for law firm owners. Click the link below to start plugging the profit leaks in your firm. Your future self will thank you for it!

https://profitleak.howtomanage.com/home--profit-leak-assessment-course-page?utm_source=podcast&utm_medium=digital&utm_campaign=PFFL_shownotes&utm_content=2025_06_24_PFFL_podcast&utm_term=podcast_prospect Connect and Engage

And most importantly, order your copy of Profit First for Lawyers today!

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