Explore every episode of the podcast Profit by Design

Dive into the complete episode list for Profit by Design. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

	Title	Pub. Date	Duration
	412: What the Best Business Owners Do Differently	30 Jul 2026	00:21:40
What separates the business owners who thrive from those who stay stuck? After coaching hundreds of business owners, we’ve noticed that those who create the biggest transformations aren’t necessarily the smartest, the busiest, or the ones working the longest hours. In this week’s episode, Melissa Kay and Kaitlyn Beaver pull back the curtain on the patterns they see every day while coaching business owners and leading conversations with entrepreneurs across the country. You’ll learn the mindset shifts that lead to sustainable growth, what the best business owners do that others overlook, the habits that create stronger teams and better leadership, and why some owners grow with confidence. In contrast, others stay stuck in survival mode. Join us for an honest conversation about what we have learned from the business owners building businesses that truly support their lives. Profit by Design is a Tap the Potential production. Show Highlights: Top mindset shifts for sustainable growth: (Hint: Working less is more!) Create space for innovative thinking. Focus on $10,000-an-hour activities. Taking “time off” doesn’t just mean going on vacation. The value of time audits in pinpointing your issues Delegation is a true gift to your team members. It fosters growth AND trust. Clear systems make delegation easier! Do you know the sweet spot of your business? Examples from Melissa of giving clients a better life ONE small step forward can make the biggest difference in your business and your life! Take the Better Business, Better Life Assessment today! Resources: If this conversation leaves you wondering what your next step should be, take the Better Business, Better Life Assessment. It will help you identify the biggest opportunity in your business so you can stop guessing and start building a business that truly supports your life. Work should support your life–not the other way around!
	411: How I Prepared My Business for a 6-Week Vacation	23 Jul 2026	00:22:45
What if you could step away from your business for six weeks… and everything kept running? For many business owners, even taking a long weekend feels impossible. It’s not because you don't have a great team or you don’t work hard enough. It’s because your business still depends on you for too many decisions. The freedom you’re looking for isn’t found by working harder; it’s built through intentional leadership, clear systems, and a self-managing team. In this episode of the Profit by Design Podcast, Dr. Sabrina Starling shares how she prepared her business for her 6-week vacation—and the lessons every business owner can apply to create more time, more freedom, and a more sustainably profitable business. Imagine signing off for six weeks and returning to a more confident team, a business that’s still growing, and a life that finally feels aligned with why you became an entrepreneur in the first place. Join Melissa Kay and Dr. Sabrina to learn how to make this dream a reality in your business! Profit by Design is a Tap the Potential production. Show Highlights: Dr. Sabrina’s hard rule about “no takebacks” after delegating tasks for her vacation Practical steps of vacation preparations for Dr. Sabrina (How she prepares her team) The key to creating a sustainable business and job stability for your team Focus on key results for team members. Dr. Sabrina’s mandate to her team about using AI for repetitive activities The incredible results our clients are experiencing because of innovation and creativity Melissa’s example of freeing up her time by offloading tasks to others The business owner’s trap: “I am the ONLY one who can do this.” Give your team members more confidence, ownership, and job stability! Ready to discover what’s keeping your business dependent on you? Find out more about our Better Business, Better Life program. Learn how to slash ten hours off your work week! Book a call with Kaitlyn today! Resources: Take the Better Business, Better Life Assessment to identify your biggest opportunity to create more time freedom, stronger leadership, and a sustainably profitable business! Work should support your life–not consume it!
	402: You’re Not Burned Out — Your Business Is Designed to Depend on You	21 May 2026	00:23:47
What if the reason you feel exhausted isn’t that you’re doing too much, but because your business is designed in a way that requires you to do everything? You’ve tried taking time off, hiring more people, and getting more organized, but nothing has changed. You’re still the one solving problems, making decisions, and holding everything together. You’re not doing anything wrong, but you’re stuck. Your business is structured around you, and when everything flows through you, you don’t get relief, space, or time to lead. The key isn’t working less, but it’s about redesigning how your team operates. When that shifts, your team will step up, problems will stop stacking up, and you will get time back. In this episode, you’ll discover why burnout is a symptom (NOT the root problem), the hidden ways businesses become owner-dependent, why high-performing entrepreneurs become the bottleneck, what needs to shift to create real time freedom, and how sustainably profitable businesses are intentionally designed. Trust us–no amount of rest will fix a business that still requires you to carry it all. If your business looks successful on paper but feels exhausting in real life, this conversation will help you understand why—and what to do next. Ready to build a business that supports your life? Join Kaitlyn Beaver and Dr. Sabrina Starling now. Profit by Design is a Tap the Potential production. Show Highlights: Stepping out of the weeds to redesign your business From Dr. Sabrina: An example of a business owner stuck in fear-based leadership. Treating surface-level problems doesn’t help you get unstuck. Our action plan supports you in real time. One step at a time gets you closer to change. There is no magic pill. The difference between entrepreneurs who burn out vs. profitable businesses with a thriving, healthy business owner (It all comes down to systems and a willingness to invest in coaching.) Info about our upcoming free workshop, How to Reclaim 10 Hours per Week (and pay yourself more!) Click here for more info! Understanding the dangers of unprofitable revenue Resources: If you’re realizing this isn’t burnout—it’s structure, join us in our workshop, How to Reclaim 10 Hours per Week (and pay yourself more!) We’ll show you exactly how to redesign your business so it no longer depends on you. Register here.
	312: Great Place to Work Spotlight with Bonnie Cecil from Fresh Tech Integrated	29 Aug 2024	00:29:30
All three Tap the Potential strategists are here to celebrate Bonnie Cecil of Fresh Tech Integrated as our most recent recipient of the Great Place to Work Spotlight. This designation puts the spotlight on business owners who are giving significant attention to making their company a great place to work for A-players. Dr. Sabrina Starling, Melissa Kay, and Kaitlyn Beaver share hosting duties for today’s very special episode. Bonnie Cecil’s interest in the audiovisual world began in her teenage years as she learned video production; it also led to meeting a guy named Brandon in a high school video class. He would later become her husband. After choosing a stable career in IT after college, Bonnie later made the jump into entrepreneurship with Brandon. Together, they own and operate Fresh Tech Integrated, a design/build audio/video integrator specializing in performance AV for houses of worship, casinos, and other commercial spaces. With Fresh Tech, you won’t see any extra gear or shortcuts–just honest, easy-to-use solutions. Profit by Design is a Tap the Potential Production. Show Highlights: Bonnie’s perspective on the most difficult aspects of running a business–and why she joined the Better Business Better Life program The changes at Fresh Tech Integrated as a result of working with the Tap the Potential team: a better hiring process, a focus on the “one thing” that will move the business forward most efficiently, and an efficient team that can handle the business growth and increased profitability Bonnie’s words of wisdom to other business owners about prioritizing time and tasks The value in handing off tasks to other team members and using time audits and accountability charts Bonnie’s thoughts on hiring challenges THEN and NOW Showing up authentically and honestly in job ads about the company culture and core values Bonnie’s growth in leadership skills Why Fresh Tech Integrated is a great place to work for A-players Being committed to the immutable laws and the culture of the business—both for team members and clients A gold nugget from Bonnie about work supporting life and having time for what matters most: “Limits force innovation.” (A quote from Dr. Sabrina!) Links and Resources: *Connect with Bonnie Cecil and Fresh Tech Integrated:* Website, YouTube, Instagram, Facebook, and X Connect with Dr. Sabrina and Tap the Potential Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today! Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today! Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players! Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit! Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️. Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com. Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour
	311: How to Read Your Clients' Minds with Donna Leyens	22 Aug 2024	00:37:48
Do you feel like you are on a hamster wheel, always trying to find the right clients and keep consistent revenue coming into your business? In today’s episode, you will learn how to be strategic in attracting the right clients while staying in your unique niche. Melissa Kay, Lead Strategist at Tap the Potential, welcomes Donna Leyens to the podcast. The conversation covers how to identify your ideal clients, where to find them, and how to know what’s most important to them. Donna Leyens is the president and co-founder of Pumpkin Plan Your Biz. She is on a mission to save small businesses from extinction by providing tools, strategy, training, and support to business professionals who want to make a big impact by becoming small business growth strategists. Pumpkin Plan Strategists use The Pumpkin Plan Action Guide, a business growth program that Donna developed based on the methods in The Pumpkin Plan, a book written by her co-founder Mike Michalowicz. Pumpkin Plan Strategists help small businesses scale and grow in profitability and size while allowing the owner to have time for a fulfilling life. Join us to learn how to reach your ideal clients using The Pumpkin Plan! Profit by Design is a Tap the Potential Production. Show Highlights: The Pumpkin Plan is part of the Tap the Potential Solution to eliminate the guesswork in determining what your clients really want. The Top Client Assessment helps identify your ideal clients. Creating a niche and stepping away from PITA (“pain in the assets”) clients Your ideal client will align with your values and immutable laws! Understanding the value of a Wish List Interview–and how to make it work to connect ALL the dots, open up innovation opportunities, and save big on your marketing dollars Overcoming your natural resistance to Wish List Interviews—just get started with the first one! The Value of a Pumpkin Plan Strategist Donna’s takeaway: “The biggest advantage to me in ‘work supporting life’ is having the freedom to design my workday around what works for me.” Links and Resources: Connect with Donna Leyens: Website (Download the free Pumpkin Plan Booster Pack!), Email, LinkedIn, Facebook, the Pumpkin Planners Rock Facebook Group, and The Pumpkin Plan book Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today! Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today! Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players! Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit! Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️. Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com. Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour
	310: You Can Be Driven and Have Peace with Rob Dube	15 Aug 2024	00:33:20
Dr. Sabrina has returned from her 4 Week Vacation® which began abruptly and lasted longer than previously planned. Today’s topic is about having peace in your life as a driven entrepreneur. In this episode, Dr. Sabrina gets personal as she shares her heartbreaking experiences of the last few weeks and how her life has been forever altered and shaken to the core. She is joined by Rob Dube, who turns the tables and interviews her about grief, love, and finding peace in the things we can’t control. Join us for this special episode. Rob Dube is the co-founder of imageOne and the visionary and CEO of The 10 Disciplines for Managing and Maximizing Your Energy. He is the co-founder and podcast host of Entrepreneurial Leap, the author of Do Nothing: How to Break Away from Overworking, Overdoing, and Underliving, host of the Do Nothing Retreat, and host of the Leading With Genuine Care Podcast. With Gino Wickman, Rob co-authored the book, Shine: How Looking Inward is the Key to Unlocking True Entrepreneurial Freedom. Throughout his work, Rob challenges business leaders and entrepreneurs to look inward with mindfulness and meditation by sharing his personal, mindful leadership journey. Profit by Design is a Tap the Potential Production. Show Highlights: The gut-wrenching loss and far-reaching impacts of the sudden death of Dr. Sabrina’sbeloved husband, Ned The immeasurable gift of having a team that can step in and carry the load The value of “regret-proofing” our lives Dr. Sabrina’s commitment to the 10 disciplines Making decisions out of love—not fear and ego Understanding that grief is love, not a problem to be solved, and knowing ourselves is necessary to be vulnerable Dr. Sabrina’s learnings about death, dying, and paying attention Finding peace in knowing that much of life is out of our control How Tap the Potential has thrived because of its team of amazing people A food-for-thought nugget about having “no key-team-member dependency” in family as well as business The very real physical effects of the stress of shock, grief, and loss Dr. Sabrina’s candid thoughts about how people can best support her and her family Links and Resources: Connect with Rob Dube: Website, LinkedIn, Facebook, Twitter, and YouTube Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today! Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today! Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players! Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit! Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️. Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com. Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour Connect with Rob Dube Website LinkedIn Facebook Twitter YouTube
	309: How to Prepare Your Team for Your 4 Week Vacation®	08 Aug 2024	00:29:35
Welcome to another episode in our podcast series hosted by me, Melissa Kay, the Lead Strategist at Tap the Potential, and Kaitlyn Beaver, our Success and Connect Team Lead and How to Hire the Best Strategist. Everything we’ve been sharing over these past few weeks is a glimpse into what our team is experiencing right now while Dr. Sabrina is on her 4 Week Vacation® that began unexpectedly and will last for more than just four weeks. Our systems are in place to run Tap the Potential effectively and efficiently, and we’ve done so since the first day of Dr. Sabrina’s absence–without missing a beat! We are not only surviving but thriving—and you can set up your team to do the same! Join us as we share how you can empower your team to make decisions, which is the key to taking your life back from your business. Last week, we shared how to strengthen your business by working less and empowering your A-players. If you are ready to put your stake in the ground and take your life back from your business, now is the perfect time to do it. You can set up your business to be sustainably profitable and less dependent on you by pledging your commitment to take a fully unplugged break from your business. Join us and take the 4 Week Vacation® Pledge today! Profit by Design is a Tap the Potential Production. Show Highlights: The benefits of “vacation testing” your team Our Tap the Potential team thrives with unlimited time off and unlimited vacations, as long as we achieve our key results in our roles. Team communication, strength, resilience, innovation, and leadership improve when the business owner takes an extended vacation. YOU are probably the bottleneck in your business! Time away refreshes each team member with new clarity, productivity, and creativity in your client delivery process. Are you ready to learn to set up the systems to allow you to take extended breaks from your business? Book a call with Kaitlyn today! The value of regular team meetings (Take advantage of our helpful resources.) Let go of the guilt about stepping away from your business and plan your 4 Week Vacation®! Links and Resources: Put your stake in the ground to take your life back from your business! Join our Pledge-A-Thon by taking the free 4 Week Vacation® pledge today! We are looking for 100 entrepreneurs to take the pledge and be entered into a drawing to win a free pass to the How to Hire the Best Course. Take the pledge now! Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today! Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today! Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players! Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit! Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️. Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com. Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour
	308: Strengthen Your Business by Working Less with Melissa Kay and Kaitlyn Beaver	01 Aug 2024	00:32:26
Welcome to another episode with Melissa Kay, the Lead Strategist at Tap the Potential, and Kaitlyn Beaver, the Success and Connect Team Lead, and How to Hire the Best Strategist. We are giving you an inside look at what our team is experiencing right now and how we are flourishing while Dr. Sabrina is on her 4 Week Vacation®. Since the first day of her absence, our team has rallied to support each other, shift, and cover all the bases without missing a beat. Empowering your team to make decisions is the key to taking your life back from your business, and we are putting this principle into practice. Last week, we covered how to tame your gremlins and claim your freedom. This week’s focus is on the most effective thing you can do for your A-players, how to know what to work on, and what you do NOT need to do if you want to strengthen your business. YOU can prepare for a 4 Week Vacation® and know that your team will continue to grow your business sustainably, effectively, and profitably while you are gone. We hope that you can join us in taking the 4 Week Vacation® pledge, learn how to strengthen your business by working less, and focus on what matters most in your life. Profit by Design is a Tap the Potential Production. Show Highlights: The value of a clear vision for your business and your team The most effective thing you can do for your A-players Kaitlyn’s perspective on the best way to support a very task-driven team member Regular one-on-one meetings with team members are critical! Be intentional about training A-players to solve problems, make decisions, and take on growth opportunities! Giving A-players the autonomy to prioritize their tasks in alignment with the key results expected from them Knowing what TO DO and what NOT TO DO in working fewer hours each week (Download a sample Time Audit to help. Email Melissa if you need help with your time audit.) The beauty of a 25-hour workweek in forcing innovation and intentionality Remember the 80/20 rule and always share your wins! “What is the ONE thing I can do today that will make everything else easier?” Links and Resources: Put your stake in the ground to take your life back from your business! Join our Pledge-A-Thon by taking the free 4 Week Vacation® pledge today! We are looking for 100 entrepreneurs to take the pledge and be entered into a drawing to win a free pass to the How to Hire the Best Course. Take the pledge now! Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today! Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today! Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players! Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit! Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️. Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com. Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour
	307: Tame Your Gremlins and Claim Your Freedom with Melissa Kay and Kaitlyn Beaver	25 Jul 2024	00:31:48
Welcome! I’m Melissa Kay, the Lead Strategist at Tap the Potential, and I’m joined by Kaitlyn Beaver, the Success and Connect Team Lead and How to Hire the Best Strategist. Everything we are sharing with you about setting up your team for success, taming your gremlins, and claiming your freedom is exactly what our team is experiencing right now. Dr. Sabrina is on her 4 Week Vacation®, but we have the right systems in place to run Tap the Potential efficiently in her absence. Since the first day of her absence, our team has rallied to support each other, shift, and cover all the bases. Today, Kaitlyn and I are giving you a behind-the-scenes look at the steps necessary for a business owner to pull away for a 4 Week Vacation® and know that your team will continue to grow your business sustainably, effectively, and profitably while you are gone. Our hope is that you can join us in taking the 4 Week Vacation® pledge and focus on what matters most in your life. Profit by Design is a Tap the Potential Production. Show Highlights: What are your gremlins? Self-defeating behaviors and beliefs Common examples of gremlins for business owners The myth of “no one can do this like me” The truth about your A-players: They crave opportunities to grow, shine, and be empowered The inevitable downward spiral of business owners who don’t set up their businesses to grow without them Kaitlyn’s experience as the daughter of an entrepreneur (Fun fact: Melissa Kay is Kaitlyn’s mom!) Delegate, delegate, delegate! The truth about what’s happening at Tap the Potential right now while Dr. Sabrina is away Stepping away and trusting your team empowers them with confidence! Links and Resources: Put your stake in the ground to take your life back from your business! Join our Pledge-A-Thon in July by taking the free 4 Week Vacation® pledge today! We are looking for 100 entrepreneurs to take the pledge and be entered into a drawing to win a free pass to the How to Hire the Best Course. Take the pledge now! Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today! Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today! Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players! Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit! Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️. Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com. Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour
	306: Setting Your Team Up for Success with Melissa Kay and Kaitlyn Beaver	18 Jul 2024	00:40:19
This episode is the first of several hosted by Melissa Kay, Tap the Potential’s Lead Strategist, and Kaitlyn Beaver, Tap the Potential’s Client Success and Connect Team Lead and How to Hire the Best Strategist. We are keeping things running smoothly while Dr. Sabrina Starling is on her 4 Week Vacation®, which she unexpectedly had to begin earlier than planned. In today’s episode, you’ll get an inside look at what our team is experiencing in having all of the systems in place to run Tap the Potential effectively and efficiently. Since the first day of Dr. Sabrina’s absence, we have not missed a beat! Our team has the time and space to rally around one another with support and love in the midst of shifting and covering for her. We will be sharing a lot over the next five weeks about the Tap the Potential Solution and how we are implementing the principles and “walking our talk” to run this business effectively–whether Dr. Sabrina is here or not. Join us to learn how to align your team around your compelling, vivid vision, immutable laws, field of play, and filter questions. Profit by Design is a Tap the Potential Production. Show Highlights: Developing your compelling, vivid vision What do you want your life and business to look like? Start with the big WHY and let go of the HOW. Your vision becomes a filter to help you make decisions and avoid the survival trap. (Hear Kaitlyn’s vision board process!) Defining your immutable laws These are your core values, non-negotiables, fundamentals, and organizing principles. Your immutable laws help attract the right clients AND team members. (In our Better Business Better Life Program, we support you in articulating your immutable laws.) Understanding your field of play This includes clear expectations, goals, and boundaries for team members, along with identifying what constitutes “winning” in your business. A coaching culture includes feedback and decision-making filters. Asking the right filter questions. The questions we ask determine the solutions we find. Better questions = better solutions Asking better questions helps you avoid the survival trap and make decisions that align with your vision. Want a sustainably profitable business that gives you more time for what matters most AND more money in your bank account? We can help! Book a call with Kaitlyn today! Links and Resources: Put your stake in the ground to take your life back from your business! Join our Pledge-A-Thon in July by taking the free 4 Week Vacation® pledge today! We are looking for 100 entrepreneurs to take the pledge and be entered into a drawing to win a free pass to the How to Hire the Best Course. Take the pledge now! Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today! Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today! Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players! Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit! Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️. Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com. Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour
	305: A 4 Week Vacation® Veteran’s Perspective on Empowering Her Team and Work-Life Balance with Sarah Martin	11 Jul 2024	00:40:07
Today’s guest has taken a 4 Week Vacation® (it was actually for five weeks!) She knows the value of setting up a business so that work supports life and not the other way around, and she sees firsthand the impact on herself, her business, her team, and her family. We welcome Sarah for her third appearance on the Profit by Design podcast! Sarah Martin is the president and co-owner of Cabin Works, a property maintenance and cleaning company in the rural mountain town of Granby, Colorado. She and her husband, Phill, started Cabin Works over 10 years ago to provide peace of mind to busy and absentee property owners needing a reliable, professional, and trustworthy property maintenance company. Sarah and her team strive to foster a workplace culture of family involvement and work-life balance at Cabin Works through flexible, kid-friendly, and remote work opportunities. They enjoy providing family activities for their team members throughout the year to show appreciation for their team’s hard work. They also love giving back to their community through donations and volunteering. When not working with their team, you can often find Sarah, Phill, and their three young children, Alivia, Mia, and Asher exploring the Colorado mountains on their skis or mountain bikes. Profit by Design is a Tap the Potential Production. Show Highlights: Sarah’s background story of starting her business during the pandemic and constantly struggling with cash flow, profitability, and burnout Sarah’s position as a graduate and alumni of the Better Business Better Life program—seeing her team members take advantage of the training benefits now! The rebuilding process when big changes occur and team members leave Empowering her team to handle challenges and issues while she took an extended vacation The value of planning a “transition day” to reorient yourself on your first day back in the office after a long vacation Sarah’s perspective on what’s been going right at Cabin Works since her last extended vacation The beauty of having redundancy with every position on your team to promote sustainability and value Sarah’s full life away from work: skiing, biking, hiking, backpacking, and kids’ sports Dr. Sabrina’s How to Hire the Best teaching moment in highlighting what Cabin Works is doing right to attract A-players and be an employer of choice for their area Sarah’s decision for 2024: Why she’s NOT taking a 4 Week Vacation® this year but still has freedom and flexibility for trips, kids’ events, and family time away from work Join our Pledge-A-Thon for the month of July by taking the free 4 Week Vacation® pledge. Take the pledge now! Sarah’s takeaways from today’s conversation: “It’s worth the stress and challenges in planning to take a 4 Week Vacation®. It makes your job easier and empowers your team to work from their strengths and take ownership over their role.” Links and Resources: Connect with Sarah Martin and Cabin Works: Website, Facebook, and Instagram Put your stake in the ground to take your life back from your business! Join our Pledge-A-Thon in July by taking the free 4 Week Vacation® pledge today! We are looking for 100 entrepreneurs to take the pledge and be entered into a drawing to win a free pass to the How to Hire the Best Course. Take the pledge now! Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today! Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today! Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players! Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit! Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️. Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com. Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour
	304: Transforming Business to Support Life: A Journey with Collected Living Design	04 Jul 2024	00:39:15
I’m excited to welcome Abby, Trent, and Laurie from Collected Living Design. This trio of business partners is sharing how they have taken their growing business and turned it into a business that truly supports their lives. They have been on this journey with us at Tap the Potential for about 1-½ years, and they have accomplished incredible things. Each of them is growing as a human being and learning valuable life lessons as they tweak their roles as business owners/partners. They have each been able to take extended time away from their business to enjoy their lives and families, which is a huge step for any small business owner. Join us for my conversation with Abby, Trent, and Laurie! Profit by Design is a Tap the Potential Production. Show Highlights: The biggest surprises on this journey so far: a work-life balance IS possible, the right systems are EVERYTHING, and learning to enjoy the business side The importance of letting go of what brought you where you are–so you can move forward The hardest lessons so far: trusting others, setting aside time for visioning and goals, and accepting our own strengths and weaknesses Coaching advice for business owners sometimes seems counterintuitive—and it’s NOT all about the numbers and effort you put forth. Navigating “fires” in the business with accountability to each other about turning off “work” mode Personal lives are different now for Trent, Abby, and Laurie because they can prioritize their energy levels, take unplugged vacations, and leave the mental stress at work each day. Trent’s experience in taking paternity leave when his new baby was born, Abby’s unplugged vacation to France, and Laurie’s upcoming trip Get the details about the Pledge-A-Thon for July for business owners. Find out more about your chance to win the How to Hire the Best Course for free and take the free 4 Week Vacation® pledge today! Perspectives from Trent, Abby, and Laurie on the biggest worries of business owners about taking a 4 Week Vacation® Links and Resources: Connect with Collected Living Design: Website Put your stake in the ground to take your life back from your business! Join our Pledge-A-Thon in July by taking the free 4 Week Vacation® pledge today! We are looking for 100 entrepreneurs to take the pledge and be entered into a drawing to win a free pass to the How to Hire the Best Course. Take the pledge now! Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today! Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today! Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players! Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit! Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️. Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com. Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour
	303: Unlocking Freedom: How Seth Gordon Plans His Life-Changing 4 Week Vacation®️	27 Jun 2024	00:41:57
It’s not easy to plan for your 4 week vacation®️ as a business owner, but it CAN be done–and it WILL change your life and your business for the better. Seth Gordon joins me today to discuss the last few weeks of preparation leading up to his extended vacation this summer. He describes the mindset shifts it takes to leave hustle culture behind, the steps he’s taking now to prepare his team, and how letting go of control gives him what he desires most in life. Join us to learn more! Seth Gordon is the owner and CEO of Glacier Supply Group in the Pacific Northwest. Glacier is a family-owned business that was established in 2021 when Seth and his wife, Leanne, purchased an existing business. They live in the Seattle area with their three energetic sons, ages 7, 5, and 3. Seth and his family love all things baseball, the Mariners, skiing, and crabbing. Profit by Design is a Tap the Potential Production. Show Highlights: Seth’s lightbulb moment at the EOS Conference in 2023 Getting past the feeling of guilt by viewing an extended vacation as an opportunity for the team to step up and shine The EOS (Entrepreneurial Operating System–based on the book, Traction by Gino Wickman) structure is designed to continue whether the business owner is there or not. The sense of loneliness and guilt in being an entrepreneur going against traditional hustle culture and being a trailblazer Working fewer hours weekly depends on your focus on the highest-value activities (Seth shares how he did this.) Steps in Seth’s process to give up some control to other team members and working through the fear of “working less” Items in Seth’s personal VTO (Vision Traction Organizer) Improvements in Seth’s family relationships since he focuses now on “solving for life” instead of “solving for work” Seth’s focus for the next few weeks leading up to his 4 week vacation®️: delegation to a newly hired assistant, preparing to unplug from his phone, and forming a mindset to not think about work Dr. Sabrina’s best tips for an unplugged and fully present 4 week vacation®️ Seth’s plan for returning to work after his 4 week vacation®️ to keep from taking back the tasks he’s delegated Considerations in delegating, your accountability chart, and redundancy Links and Resources: Connect with Seth Gordon: Glacier Supply Group Website and LinkedIn *Books mentioned in this episode: Letting Go* by David Hawkins, Untethered Soul by Michael A. Singer, Buy Back Your Time by Dan Martell, Traction by Gino Wickman, Work the System by Sam Carpenter, and Your World-Class Assistant by Michael Hyatt It’s time to take your life back from your business! Join other trailblazing entrepreneurs in taking a 4 week vacation®️. Sign up here to take the 4 week vacation®️ pledge. Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today! Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today! Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players! Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit! Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️. Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com. Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour
	401: 400 Episodes Later: How to Build a Profitable Business That Supports Your Life	14 May 2026	00:28:30
It’s hard to believe, but we’ve recorded 400 episodes of Profit by Design! After working with thousands of business owners, we can tell you this: most owners do not have a revenue problem–they have a design problem. They built businesses that depend on them to survive, and that catches up with them in the form of the survival trap and burnout. Thank you so much for showing up here with us every week to build a better business and better life. We are so honored to celebrate 400 episodes with you. Your time is so valuable, and we thank you for trusting us to be a part of your journey. This community means everything to us! From our work with thousands of business owners, we’ve learned that work should support life, profit creates freedom, A-players change everything, most owners are solving the wrong problem, and you’re too close to your business to see it clearly. The owners who transform the fastest aren’t the smartest or hardest-working, but they’re the ones willing to stop guessing and seek support. If your business looks successful on paper but feels heavy in real life, it may be time for a different path. We can help! Join Melissa Kay and Dr. Sabrina Starling now! Profit by Design is a Tap the Potential production. Show Highlights: Feeling maxed out? You may be on the brink of the next wrong step on the treadmill of burnout! Is your business overweight? (Here’s how to know!) Hiring the wrong person when you’re not ready is a big mistake Every business decision needs to support profitability. Dr. Sabrina’s commitment to a minimum of a 3:1 return on the investment of business coaching with Tap the Potential, solving the hiring problem, and giving business owners time freedom The 4 Week Vacation book: Your guide to creating NO key team member dependency in your business (including you, the business owner) Making the most of the time with your children and other loved ones–so you live with no regrets. We are here to make your business profitable, but it’s more important to us to help you build a life worth living. Successful entrepreneurs vs. burned-out entrepreneurs The reason we are NOT industry-specific in our coaching Proof that our clients are happy: Our Net Promoter Score is 93! (The average American company has an NPS of 20!) Ready to make a change? Register for our free Jumpstart workshop on June 2-4. Click here for more info! Resources: Book a call with Kaitlyn today, and let’s identify what’s keeping you stuck, where you’re the bottleneck, and what to focus on next in your business.
	302: Authentic AI with Kinsey Soderberg	20 Jun 2024	00:46:25
Today’s episode dives into the vast opportunities and unique challenges of integrating AI tools into your business operations while maintaining your authentic brand voice. We all want to navigate the complexities of AI implementation with careful consideration, but the AI world can be overwhelming. My guest breaks down the common fears around using AI tools and gives insightful tips for using this technology thoughtfully and authentically to grow your business and free up your time. That’s what we are all about at Tap the Potential! Kinsey Soderberg is the brilliant mind behind her brand and podcast, Authentic AI. She helps down-to-earth entrepreneurs leverage AI tools in their businesses without wasting time or sacrificing authenticity. She champions a human-first approach, ensuring that AI enhances your business rather than overwhelming it, bringing your brand to the forefront, and helping AI work for you–and not the other way around. Kinsey teaches her clients how to use approachable methods for training their AI assistants and using AI tools in their everyday tasks and workflow, helping them get more done quickly without sacrificing quality. Profit by Design is a Tap the Potential Production. Show Highlights: Highlights of Kinsey’s path to becoming an AI expert AI tools can expand and amplify your creativity and critical thinking skills. Things to think about in training your AI assistants, like ChatGPT, to reflect your values, opinions, and brand identity Considerations about your copyrighted material on ChatGPT Examples of how a business owner can benefit from using AI tools Exploring AI tools, like ChatGPT, Perplexity, Descript, Speeko, and more Hard lessons from Kinsey about using AI tools: AI is not always factual and correct. Be specific and direct in training AI tools like you would a team member. Start with one tool, one task, and one day at a time to fit AI tools into your workflow. Just because you CAN do more with AI tools doesn’t mean you HAVE to. Thoughtful parameters to put in place around using AI in our businesses to protect our authenticity and integrity Check out Kinsey’s free Authentic AI Tech Toolkit, an exclusive library of recommended AI tools. Check out Kinsey’s two podcasts: Authentic AI Podcast and Feel Good Social Podcast Links and Resources: Connect with Kinsey Soderberg and Authentic AI: Website, Authentic AI Podcast, Feel Good Social Podcast, and Authentic AI Tech Toolkit AI tools mentioned: ChatGPT Perplexity Descript Speeko Our Better Business Better Life Jumpstart can help you design your business to be sustainably profitable in every way. This free, five-day workshop will help you realize your vision of business growth with a simplified plan. The upcoming dates are June 24-28. Jumpstart your business to support your life! Sign up today! Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today! Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today! Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players! Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit! Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️. Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com. Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour
	301: Mastering KPIs for Strategic Decision-Making with Angie Noll	13 Jun 2024	00:37:25
Key performance indicators (KPIs) help you make strategic decisions in your business. There are many things to measure, so how do you know which KPIs make the most sense and are worth your time to track? Join Dr. Sabrina and her guest, Angie Noll, as they discuss why we need to know our KPIs, what to do with them, and how they can make it easier to run our businesses. Angie Noll is the founder of Reconciled Solutions, which offers accounting and advisory support to businesses that provide professional services. Angie is a Profit First Professional, Fix This Next Certified Advisor, Certified Pumpkin Planner, QuickBooks Online ProAdvisor, and a keynote speaker who brings energy to the room with a relatable and friendly tone. She thrives on helping business owners focus on profit acceleration, efficiency, and sustainability. As a wife and the mother of three teenagers, Angie is a steadfast believer in business sustainability, not only through ensuring long-term profitability but also through lifestyle sustainability. She knows how difficult the journey can be in running a profitable small business AND avoiding entrepreneurial burnout. For Angie, sustainability means managing a flourishing business in coordination with being a keeper of the calendar at home with three kids, two pets, and one sweet husband. Profit by Design is a Tap the Potential Production. Show Highlights: Big moves, lessons learned, and goals achieved by Angie within the last year to take her life back KPIs provide a framework to make easier—and more proactive—decisions. Using the Business Priority Pyramid from Fix This Next by Mike Michalowicz KPIs help us evaluate our effectiveness within the five criteria in the sales pyramid: sales, prospect attraction, client conversion, delivering on commitments, and collecting on our commitments Measuring profitability can be easily overlooked if we only focus on sales. Big mistake! The biggest challenges and solutions for business owners regarding profitability Which is the superior business strategy? Relying on the numbers/data in KPIs vs. relying on your gut Using the Net Promoter Score as a benchmark to strive for more (What matters most to your clients is probably very different from what you assume!) Angie’s advice about the most helpful KPIs to track beyond profit Angie’s advice to business owners who don’t currently track their KPIs: “Just get started. Ask yourself what it would look like if your business were easy to run, and how you can make it easier.” Links and Resources: Connect with Angie Noll and Reconciled Solutions: Website, YouTube, Facebook, and LinkedIn Our Better Business Better Life Jumpstart can help you design your business to be sustainably profitable in every way. This free, five-day workshop will help you realize your vision of business growth with a simplified plan. The upcoming dates are June 24-28. Jumpstart your business to support your life! Sign up today! Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today! Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today! Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players! Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit! Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️. Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com. Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour
	300: Real Transformation through Connection, Communication, and “Story Listening” with Dr. John Gordon	06 Jun 2024	00:31:03
People crave connection, and connection is achieved through effective communication. Dr. John Gordon joins Dr. Sabrina to discuss the significance of asking patients, “Tell me your story.” This approach creates a more meaningful experience and a deeper connection than the traditional doctor-patient relationship. Dr. Gordon shares how he prioritized patient stories, fostered a positive work culture, and unlocked powerful insights on the journey to build a more human-centered dental practice to empower people with transformational change. Join us for this inspirational conversation! Dr. John Gordon hosts the Fearless Dentistry Podcast. He was in private dental practice in Kansas City for 42 years. His passion for his work came alive when he transitioned from general dentistry to a lifestyle niche dental practice dedicated to making a difference in people’s lives through exceptional patient experiences. We are going to find out what happened when Dr. John began asking patients to tell him their stories and forming connections on a deeper emotional level. He loves mentoring and sharing what’s helped him develop and maintain the practice that he’s proud of for all the right reasons. In his retirement, he has found a new passion for his podcast. His purpose is to stimulate, encourage, and motivate his audience to take action on their dreams with courage, curiosity, focus, and commitment. Profit by Design is a Tap the Potential Production. Show Highlights: Dr. John’s experience in general dentistry—and the epiphany that changed the course of his career Lifestyle dentistry: how it transforms patients’ lives in very emotional ways “Story listening” led to amazing results when Dr. John began asking his patients to tell him their stories. The process of using technical dentistry to transform lives What it opens up in people to be able to share their dreams Dr. John’s message to each patient: “You are the hero. Go show people who you are and make a dent in the world.” Similarities between lifestyle dentistry and Tap the Potential’s work with business owners to help them love life again Dr. John’s message to his team to get them on board with transformational dentistry Dr. John’s life today as a retired dentist: podcasting, reading, being curious, speaking, and creating workshops What Dr. John would tell himself as a younger business owner Links and Resources: Catch Dr. John Gordon on the Fearless Dentistry Podcast! Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today! Our Better Business Better Life Jumpstart can help you design your business to be sustainably profitable in every way. This free, five-day workshop will help you realize your vision of business growth with a simplified plan. The dates are June 24-28. Sign up today! Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today! Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players! Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit! Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️. Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com. Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour
	299: Mastering the 25-Hour Workweek: Boosting Productivity and Profitability at Tap the Potential	30 May 2024	00:33:22
Feeling burned out in your business? Don’t you wish you could reclaim a few hours each week and laser-focus your work on the $ 10,000-an-hour activities that bring the most profitability? One of the first big steps is to implement a 25-hour workweek. Sound crazy? It CAN be done, and we prove it every day here at Tap the Potential. I’m joined by Melissa Kay, our Lead Strategist, for a fun conversation about the 25-hour work week, how it began, and why we believe strongly in this concept here at Tap the Potential. There is a lot of strategy and business philosophy behind our commitment to the 25-hour workweek. This topic aligns perfectly with the fact that May is Mental Health Awareness Month. Nothing supports the mental health of business owners more than what we offer in our Better Business Better Life program. Take the assessment today! Profit by Design is a Tap the Potential Production. Show Highlights: The beginnings of the 25-hour workweek and why it became Dr. Sabrina’s norm Leave your limiting beliefs and hustle culture behind with what you’ll learn in our Dream Manager Program! The 25-hour workweek allows flexibility, increases productivity, and creates an exciting and creative culture. Intentionality about a 25-hour workweek means less time spent in unproductive meetings. The main challenges in transitioning to a 25-hour workweek The origins of the 8-hour workday (factory workers vs. knowledge workers) The benefits of a reduced work week: intentionality, accountability, and delegation opportunities Improving awareness on your team about how they want to work and what flexibility they would love to have Helpful resources: Chart of $10,000 an Hour Activities and quarterly time audits How the 25-hour workweek has changed Dr. Sabrina’s life Gaining clarity by asking, “What’s the ONE THING I can do today that will be impactful and move my business forward?” Dr. Sabrina’s gold nugget of advice for listeners Links and Resources: Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today! Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today! Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players! Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit! Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️. Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com. Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour
	298: Navigating the Process of Hiring a Bookkeeper with Angie Noll	23 May 2024	00:28:37
Do you need to hire a bookkeeper? Today’s episode provides clarity on this impactful decision and the process of making sure your books are handled with accuracy and expertise. Melissa Kay, the Lead Strategist at Tap the Potential, leads this interview with Angie Noll, the owner of Reconciled Solutions. Join us to learn business-saving strategies from Angie! Angie Noll is a Profit First professional, keynote speaker, and the founder of Reconciled Solutions. Since 2006, she has helped high-achieving clients advance toward financial stability, thriving on helping business owners run the best version of their business as they develop skill sets to support profit acceleration, operational efficiency, and work-life sustainability. Reconciled Solutions offers ongoing bookkeeping, accounting, and advisory support to high-achieving, professional, service-based businesses. When COVID-19 hit, Angie and her team worked tirelessly to secure over $87 million in disaster relief funding for her clients; the result was that none of her clients went out of business due to the financial pain of the pandemic. Above all, Angie has the heart of a teacher, helping small business owners overcome their anxiety and understand their deeply personal stories about their business by providing accurate and actionable financials. As a keynote speaker, Angie brings energy to the room with a relatable and friendly tone, helping audiences ditch the shame and embarrassment that comes from not understanding their numbers and learning to make data-backed business decisions. Angie is a member of our Better Business Better Life Program as a rockstar client and beacon of support for her peers. Her insightful questions and unwavering enthusiasm enrich every discussion. Profit by Design is a Tap the Potential Production. Show Highlights: The #1 reason why hiring a bookkeeper is crucial for your business! Your strengths as a small business owner are most likely NOT in bookkeeping and accounting. Fact: We, as business owners, are scared to address our bookkeeping needs. Having clarity about your business comes through accurate and efficient bookkeeping. Angie’s proactive approach to post-pandemic trends in payroll costs The strategy and perspective of a bookkeeper will help you gain control and insight into your business. Finding and fixing your biggest business problems begins with your QuickBooks file. Business owners can gain perspective, understanding, and control by having their financials in order. Services to expect from a bookkeeper Costs to expect when hiring a bookkeeper Where to begin if your books are in a mess Angie’s advice: “Stop the insanity. Pick up the phone and call for help. Beat the statistics of 50% of businesses failing within the first five years.” Links and Resources: Connect with Angie Noll and Reconciled Solutions Website YouTube LinkedIn Facebook Angie's Quickbooks Online Diagnostic Report Connect with Dr. Sabrina and her Team Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today! Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today! Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players! Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit! Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️. Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com. Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour
	297: Prioritize and Protect Your Mental Health as Your Most Valuable Asset with Melissa Kay	16 May 2024	00:43:51
May is Mental Health Awareness Month, and we at Tap the Potential take care to greatly emphasize the mental health of entrepreneurs. Your business significantly impacts your mental health! For today’s episode, I’m joined by a very special guest, Melissa Kay, our Lead Strategist at Tap the Potential. We are digging into what we need to be aware of to protect our mental health as our businesses grow–and we aren’t going after baseline mental health. We want you to thrive! If you want to learn more about enduring the challenges of entrepreneurship with thriving mental health, join us! Profit by Design is a Tap the Potential Production. Show Highlights: Melissa’s perspective on the current challenges of entrepreneurs today in our Better Business Better Life Program Dr. Sabrina’s experience as an entrepreneur with big stressors What the research shows about the burdens entrepreneurs carry—and the ways they neglect their needs The value of meditation, Wim Hof breathing, journaling, visualizations, and “cleaning out the weeds” in your mind A sense of community makes ALL the difference! The biggest problem with burnout symptoms is what they lead to down the road. (Take our Better Business Better Life Assessment today!) For women, trouble lurks at the intersection of menopause, mental health, and entrepreneurship. The sobering truth about adult suicide rates: an increase of 82% since 1999! How to find support and community as a business owner A commitment to self-care can reverse the downward spiral of stress, burnout, and depression. The truth (and dangers) of hustle culture The greatest gift we can give our loved ones is our emotional presence. The value of a 25-hour work week and four-week vacations Our advice: Commit to one daily action to support your well-being. (Dr. Sabrina tries to meditate daily, and Melissa tries to journal morning pages each day.) Links and Resources: Mentioned in this episode: The Artist's Way by Julia Cameron and Stealth Health by Dr. Nancy Trimboli Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today! Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today! Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players! Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit! Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️. Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com. Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour
	296: Unlocking Success: The Power of Changing Questions with April Stroink	09 May 2024	00:43:21
As business owners and entrepreneurs, we have many questions running in a loop in our heads. Most of those are judger questions that limit our scope of achievement and keep us stuck. Dr. Sabrina welcomes April Stroink to the podcast, and April shares her incredible story of using one of Tap the Potential’s most popular tools, the Choice Map, to turn her worst year in business into her best year. The key to changing her outcomes was changing the questions she asked herself. Join us for this powerful conversation with April! April Stroink is a money coach, financial advisor, and certified Profit First professional who specializes in helping people create and enjoy financial well-being in their business and personal lives. She’s the creator of The Money Fix, a suite of programs to increase financial literacy for entrepreneurs. In her previous life, April managed multiple investment teams throughout Atlantic Canada for a national finance company. She is also the owner and operator of a successful Halifax retail operation. April is a “money coach,” a supportive guide who helps people understand and feel confident about finances and future goals. Known for her empathy and judgment-free coaching, she combines her expertise with her experience of running her family business, and she volunteers on several community boards as she splits her time between Halifax and Soley Cove, Nova Scotia. Profit by Design is a Tap the Potential Production. Show Highlights: From worst year to best year: April’s experience with the Choice Map, getting unstuck, and changing her questions (The Choice Map is a tool from Dr. Marilee Adams’ book, Change Your Questions, Change Your Life.) A look at typical judger questions that will keep you stuck The journey to the judger pit often begins with the question, “What’s wrong with me?” Making the shift from judger questions to a learner mindset Using mental health awareness (May is Mental Health Awareness Month!) and beneficial relationships to overcome the isolation of entrepreneurship Examples of learner questions to shift your mindset April’s experience with the Choice Map as the perfect tool for entrepreneurs around financial literacy The judger pit and victim role vs. taking ownership and asking learner questions Learner questions to ask around implementing Profit First in your business Success stories of April’s clients using the Profit First system Fight burnout! Improve the health of your business and the quality of your life by taking the Better Business Better Life Assessment today! Links and Resources: Connect with April Stroink: Get April’s free profit assessment tool and book a free 30-minute consult on her Website; also find her on LinkedIn, Facebook, and Instagram Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today! Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players! Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit! Master your time and profit as you plan ahead for 2024! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️. Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com. Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner. Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour
	295: Time Freedom: Mastering Delegation for Business Success	02 May 2024	00:19:14
What would you do with 41% more time? This is the average amount of time small business owners spend on tasks that COULD be completely handled by someone else. The name of the game is delegation, and it is a key piece to your success. In today’s episode, I’ll show you how to become a master delegator and free up more of your time for higher-value tasks. We’ll cover why business owners don’t delegate, what should be delegated, and how to get your team members on board. Are you ready to leave the survival trap behind and stop capping the growth of your business? Join us to learn more! Profit by Design is a Tap the Potential Production. Show Highlights: Top reasons why business owners don’t delegate The trade-up: Let go of $10, $25, and $50/an hour tasks for $10,000-an-hour activities (Learn how to do it with our Chart of $10,000 an Hour Activities.) Any work that is not your strength should be delegated! The value of quarterly time audits to gauge your A-players’ work; ask, “Should this task be delegated to an entry-level position?” Your tasks can be delegated to A-players to create opportunities for their growth and advancement. A “best-case” perspective on documenting systems and getting your team members on board with delegation The need to stay in your “zone of challenge” by focusing on $10,000-an-hour activities and guarding against burnout Need more A-players on your team so you can delegate effectively? Sign up now for the May 7 workshop, Three Simple Steps to Hiring Your Next A-Player (FREE). Links and Resources If you want to hire and fill your team with A-players, we have a workshop called Three Simple Steps to Hiring Your Next A-Player. This free workshop is from 1:00-2:30 Central on Tuesday, May 7, so put it on your calendar and register today! Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players! Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit! Master your time and profit as you plan ahead for 2024! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️. Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com. Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner. Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour
	294: Attracting A-Players in Today’s Job Market with Kaitlyn Beaver	25 Apr 2024	00:38:38
Is your business a great place to work? Today’s episode focuses on current hiring trends and the importance of creating a great workplace for your A-players. Dr. Sabrina is joined by Kaitlyn Beaver, Tap the Potential’s Success and Connect Team Lead and the Lead Facilitator of the How to Hire the Best course. Kaitlyn describes her passion for helping business owners stand out in their market, along with what A-players are looking for in a great place to work. Join us to learn more! Profit by Design is a Tap the Potential Production. Links and Resources: This article summarizes some of the AI tools that may be helpful to you in the hiring process: https://www.recruiterslineup.com/10-best-ai-recruiting-tools-of-2022/ If you want to hire and fill your team with A-players, we have a workshop called The Three Simple Steps to Hiring Your Next A-Player. This free workshop is from 1:00-2:30 Central on Tuesday, May 7, so put it on your calendar and register today! Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players! Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit! Master your time and profit as you plan ahead for 2024! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️. Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com. Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner. Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour
	293: The Blueprint for Building a Great Place to Work with Dr. Sabrina Starling	18 Apr 2024	00:21:57
You want to have a good culture. You know it is important to attract A-players to your team. The good news is that there are simple steps you can take to make your business a great place to work. From predictability and resources to leadership and camaraderie, you can learn how to craft a workplace where A-players thrive. Join Dr. Sabrina as she breaks down the steps to create a great place to work. It’s not as hard as you might think! From the information we have gathered over recent years, several common themes emerge as the things A-players are looking for in a great place to work. Discover why it’s not just about pay and benefits, but about providing intangible perks that truly make a difference. If you want to hire and fill your team with A-players, we have a workshop in May called The Three Simple Steps to Hiring Your Next A-Player. This free workshop is from 1:00-2:30 Central on Tuesday, May 7, so put it on your calendar and register today! Links and Resources: If you want to hire and fill your team with A-players, we have a workshop called The Three Simple Steps to Hiring Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit! Master your time and profit as you plan ahead for 2024! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️. Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com. Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner. Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour
	400: You Know You’re Burned Out—Now What?	07 May 2026	00:23:10
If you’ve realized from our last episode that you’re burned out, the worst thing you can do next is try to “push through” or just take a vacation. Why? Because burnout isn’t the real problem; it’s just a signal that your business still depends on you in ways it shouldn’t. If you’ve tried taking time off, but you come back to the same problems, you know you haven’t fixed anything. Your team still needs you for decisions, you don’t trust things to run without you, and you feel stuck between “keep going” and “something has to change.” The bad news is that this is very hard to fix alone, because you can’t see your own blind spots, you’re too close to the business, and you usually default back to old patterns. You are stuck in survival mode! The real issue isn’t your workload; it’s how your business is structured around you. The good news is that once you fix the problem, everything else gets easier. In this episode, Melissa Kay and Dr. Sabrina Starling break down why burnout is a symptom (not the root problem), what’s actually keeping you stuck, the hidden ways you’ve become the bottleneck, and what needs to change to create real-time freedom for you. Profit by Design is a Tap the Potential production. Show Highlights: To defeat burnout for good, you need more than “surface-level band-aids.” You can check in with yourself and get your burnout score: Take the Better Business, Better Life Assessment today! Are you ready for your mood, overall health, and well-being to improve? We can help! Melissa’s perspective on strategic business coaching and real burnout solutions Group coaching allows you to be surrounded by peers who totally understand your challenges. Listen to our proven results and imagine yourself in these scenarios: a 700% increase in time off, doubled profits, and a 55% increase in owner’s pay. Why not invest in yourself? You are worth it, and your loved ones are worth it, too! Examples from Dr. Sabrina of a client recovering from burnout with a remarkable transformation Stacking the wins with small steps that lead to big change The next step is to stop trying to figure this out on your own. Take the Better Business, Better Life Assessment to stop the burnout cycle! Resources: Book a call with Kaitlyn today! We’ll walk through what’s keeping you stuck, where you’re still the bottleneck, and what needs to change to build a sustainably profitable business that doesn’t rely on you for everything.
	292: Navigating Entrepreneurial Challenges: Persist, Pivot, or Throw in the Towel?	11 Apr 2024	00:45:08
Being in business is tough. Hard times come, and sometimes they go on for a long time. Have you found yourself asking, “Is it worth it? Will it EVER get better?” You are not alone–but are experiencing common feelings of most entrepreneurs. The big questions are: How do you know if it’s time to quit? How do you know when to keep going and persist? Join Dr. Sabrina as she dives into this topic and shares the reality that challenges will come to small businesses, how to persist, and when to let go. Whether you're on the brink of giving up or seeking ways to persevere, this episode offers practical guidance to help entrepreneurs thrive in the face of challenges. Stick around until the end of this episode because Dr. Sabrina shares her story of wanting to throw in the towel, how things change, and what the Tap the Potential team has learned along the way. Profit by Design is a Tap the Potential Production. Links and Resources: Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit! Master your time and profit as you plan ahead for 2024! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️. Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com. Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner. Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour
	291: Embracing Legacy: An Entrepreneur’s Triumph Over Adversity with Deanna Cotten	04 Apr 2024	00:45:18
Welcome to a very special episode. You have my guarantee that you will find this conversation inspiring and impactful for your business and your life. Please take the time to listen. I’m joined by Deanna Cotten, the owner of Jumpstart Business Builders. She helps business owners acquire the tools, resources, and coaching to grow six-figure businesses. Deanna and I were introduced by a mutual client and hit it off immediately because of our shared passions and goals in helping business owners. You’ll hear Deanna’s story of the challenges she faces as an entrepreneur, wife, mother, and friend. Her perspective will inspire you to connect with what matters most and make impactful changes to align your work with a thriving life. Hearing Deanna’s account of her legacy mindset as she faces down a terminal diagnosis with strength, unwavering faith, and grace, will inspire you to be better in every area of life. Join us to learn more! Profit by Design is a Tap the Potential Production. Links and Resources: Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit! Master your time and profit as you plan ahead for 2024! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️. Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com. Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour Connect with Deanna Cotten and Jumpstart Business Builders Website Deanna's Go Fund Me LinkedIn
	290: Why Being Everything to Everyone Leads to Burnout	28 Mar 2024	00:31:28
Does this sound familiar? You are on the hamster wheel, always working hard just to keep up with the demands of your business and trying to be everything to everyone—and still coming up short. This is a common scenario for entrepreneurs, but things CAN be different! In today’s episode, I’m diving into the mindset that is undermining us in our self-limiting beliefs and how our personality styles can contribute to the role strain that we experience as entrepreneurs. Join us to learn more! Do you want to create more vacation time for yourself where you can fully unplug from your business? Would it help you to free up 10 or more hours each week? Would your life improve if you could pay yourself at least $50,000 more this year? If you’ve answered yes, yes, and yes, you need to sign up for our Better Business Better Life Jumpstart. Running from March 25-29, this free workshop shows you how to set up your business so that you can enjoy your life. What are you waiting for? Sign up today! Profit by Design is a Tap the Potential Production. Links and Resources Let us help you plan for your 4 Week Vacation®️! We will analyze your business, diagnose the problems, and help you put the right systems in place. Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit! Master your time and profit as you plan ahead for 2024! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️. Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com. Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner. Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour
	289: How to Make Your Time Worth $10,000 an Hour, Part 2	21 Mar 2024	00:42:27
Today’s episode is the follow-up to last week’s episode on how to make your time worth $10,000 an hour. Today we shift from you, the business owner, to your team members and how you can support them in making their time more valuable to the team. Dr. Sabrina reveals how to support your A-player team members in delegating effectively so they invest their time in higher-value activities to support the business. We have resources to help you! Download your copy of the Chart of $10,000 an Hour Activities now! This chart can be a powerful reminder to keep your time and work focused on your highest-value activities. Also, through our Better Business Better Life program, we can support you in many ways to help your business be sustainably profitable. Join us for today’s episode to learn more! Profit by Design is a Tap the Potential Production. Links and Resources Take the Peoplemap Assessment and use code “beagift” for $50 off! The next session of Leadership Bootcamp begins on April 4. This six-week program helps you achieve unsurpassed growth by tapping into your A-player team members. Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today. Get your copy of A Guide To Talking To Your Team About Profit! Master your time and profit as you plan ahead for 2024! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️. Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com. Our Better Business Better Life Jumpstart can help your profitability in every way. This free, five-day workshop will help you realize your vision of sustainable profitability in 2024. It begins on Monday, March 25. Sign up today! Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner. Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour
	288: How to Make Your Time Worth $10,000 an Hour, Part 1	14 Mar 2024	00:46:19
Your time is valuable. Don’t waste it on clients and customers who don’t fit your ideal client profile. A much better strategy is to identify the sweet spot of your business and have a system for attracting the right people and deterring the wrong people. Today’s episode covers a popular topic with the Tap the Potential family of business owners: how to make your time worth $10,000 an hour. I’ve been using these strategies and teaching on this subject for many years, and I’m excited to share this information with you today. In today’s Part 1, the focus is on you, the business owner, your $10,000 an hour mindset, and how to handle delegation. Part 2 will focus on your team members and how to get them thinking about making their time worth more than $100, $1000, and even $10,000 an hour. I’m bringing you the latest research on entrepreneurship and what we know about those who are thriving and those who are burning out. Download your Chart of $10,000 an Hour Activities now, refer to it often, and listen for lots of life-changing wisdom coming your way. You’ll learn how to avoid the most common and costly missteps and the secret to multiplying your profit by 100-900% in less than 12 months. I’m sharing two powerful questions to get you laser-focused on the $10,000 an hour activities in your business. Join me now for Part 1! Profit by Design is a Tap the Potential Production. Resources Chart of the $10,000 an Hour Activities How to Hire the Best by Dr. Sabrina Starling The One Thing by Gary Keller Ready to take your life back from your business? Ready to implement the Tap the Potential Solution to have more time for what matters most and more money in your bank account than ever? Book a call with us today! Master your time and profit as you plan ahead for 2024! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a signed paperback copy of my book, The 4 Week Vacation®️. Learn more about our courses, Coach Approach, Leadership Bootcamp, Dream Manager and How to Hire the Best. Our Better Business Better Life Jumpstart can help your profitability in every way. This free, five-day workshop will help you realize your vision of sustainable profitability in 2024. It begins on Monday, March 25. Sign up today! Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner. Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour
	287: I’m Scared to Hire! How Do I Know If I Can Afford It, and Other Hiring Fears	07 Mar 2024	00:29:00
“We’re busy, I’m overwhelmed, and my team is overwhelmed. We have more work than we can handle. I know we need to hire, but I’m scared. How do I know if we can even afford it?” Does this sound familiar? If this describes your experience, today’s episode is for you! Many business owners face this common problem, and we are diving deep into this topic today. We’ll address the fears around hiring, hiring PTSD, and the big question of how you can afford to hire a new team member. Tap the Potential provides valuable tools to help in every aspect of the hiring process to grow your sustainably profitable business. Our Better Business Better Life Assessment helps measure your burnout risk, because “doing it all” in your business will lead to burnout. Our research shows that 9 out of 10 entrepreneurs feel burnout symptoms and don’t know how to structure their work to support their lives. Our Chart of $10,000 an Hour Activities teaches you to delegate tasks and make the most profitable use of your time as a business owner. The How to Hire the Best Course (and book) covers everything you’ll hear in today’s show. You’ll learn why traditional hiring practices will set you up to fail in attracting and retaining A-players to your team. We can help you get started in the right direction. Book a call with us today! Profit by Design is a Tap the Potential Production. Links and Resources: Let us help you plan for your 4 Week Vacation®️! We will analyze your business, diagnose the problems, and help you put the right systems in place. Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit! Master your time and profit as you plan ahead for 2024! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️. Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com. Our Better Business Better Life Jumpstart can help your profitability in every way. This free, five-day workshop will help you realize your vision of sustainable profitability in 2024. It begins on Monday, March 25. Sign up today! Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner. Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour
	286: Your 4 Week Vacation®️ is Within Reach and Entirely Possible! with Kristin Meyer	29 Feb 2024	00:54:33
Are you preparing for YOUR 4 week vacation®️ in 2024? Or is this another year of stress and overwhelm moving you toward full-blown burnout? Help is available, and your 4 week vacation®️ is possible! Today’s episode is a live coaching call with Kristin Meyer, the CEO and co-owner of Southern Crafted Shutters. They are an exterior shutter manufacturer and retailer in upstate South Carolina where there is an intentional focus on team and culture. Kristin wants to take a 4 week vacation®️ with her husband, who is the co-owner of the business. If it’s a challenge for one business owner to take a 4 week vacation®️, it is much more magnified when both co-owners plan to vacation at the same time! Kristin is passionate about providing amazing service whether in developing her team, proactively communicating with customers, or partnering with other business owners. She believes that culture is everything and strives to maintain a work environment where people have fun, get things done, and feel like family. One cool fact about Kristin is that she has a coaching certification from Coaching Life, so she brings coaching principles into how she runs her business. Join the conversation and listen to Dr. Sabrina’s coaching that can help Kristin make her 4 week vacation®️ dream a reality! Profit by Design is a Tap the Potential Production. Links and Resources Connect with Kristin Meyer and Southern Crafted Shutters: Website, Instagram, Facebook, YouTube, TikTok, Pinterest, and LinkedIn Get 25% off shutter hardware with your shutter purchase by mentioning the Profit by Design podcast. Visit the Southern Crafted Shutters Website. Let us help you plan for your 4 Week Vacation®️! We will analyze your business, diagnose the problems, and help you put the right systems in place. Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit! Master your time and profit as you plan ahead for 2024! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️. Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com. Our Better Business Better Life Jumpstart can help your profitability in every way. This free, five-day workshop will help you realize your vision of sustainable profitability in 2024. It begins on Monday, March 25. Sign up today! Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner. Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour
	285: Tapping Into a New Talent Pipeline to Grow Your Business	22 Feb 2024	00:19:17
Are you ready for another game-changing strategy to grow your business? A successful internship program can be transformative in bringing fresh perspectives and innovative ideas to the table. This topic prompts many questions about how to hire interns, what they can do for your business, what requirements should be in place for an internship, and how to build a successful internship program. Just imagine the magnitude of possibilities when you believe in and create opportunities for the future of our workforce! Join Kaitlyn Beaver, Tap the Potential’s Success and Connect Team Lead and How to Hire the Best Strategist, for all this and more in today’s episode! Don’t miss today’s free workshop, Unlocking Profit Potential: The Power of A-Players and How to Attract Them for 10x Growth. If you have hiring PTSD and are struggling to lead your team, THIS is the place to start! In this workshop, we will uncover the secret sauce behind maximizing the productivity of A-players. You will discover proven strategies to attract and recruit top talent and ensure a higher success rate, and you'll gain actionable insights to create a workplace environment that nurtures and retains A-players. Sign up to join us today, February 22, at 1:00 pm Central. Profit by Design is a Tap the Potential Production. Links and Resources Unlocking Profit Potential: The Power of A-Players and How to Attract Them for 10x Growth. This free, 90-minute workshop is on Thursday, February 22, at 1:00 pm Central. Don’t miss it! Sign up today! Get your copy of A Guide To Talking To Your Team About Profit! Sign up today for the Dream Manager Program! Retain, grow, and deeply engage your A-players with one of the most unique and holistic benefits you can provide your team members. The program begins February 21st! Master your time and profit as you plan ahead for 2024! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️. Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com. Our Better Business Better Life Jumpstart can help your profitability in every way. This free, five-day workshop will help you realize your vision of sustainable profitability in 2024. It already began on January 8, but you can still get in on the action and access the program! Sign up today! Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group Let us help you and your business! Book a call with us today! Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner. Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour
	284: How to Hire Your Next A-Player with Dr. Sabrina Starling	15 Feb 2024	00:39:51
Today’s show focus is very near and dear to my heart: hiring A-players. I’ll explain what small business owners are getting wrong and why traditional hiring practices will only bring difficulties and heartache. The mis-hiring process is painful because of the time and effort involved in screening applicants and interviewing, and statistics show that 75% of business owners are mis-hiring. Join me in today’s episode for a look at what not to do and what will give solid results in attracting A-players to your team. I’ll wrap up with simple tips to help you uplevel your team this year for profitable growth. Because we love to celebrate wins here at Tap the Potential, we have a big win to celebrate with you today. This is the 5th anniversary of the Profit by Design podcast! That means that we have come to you weekly for five years, sharing tips, tools, and strategies to help you design your business to be sustainably profitable. Along with that, we are ranked in the top 5% globally in a field of over three million podcasts, and that is only possible because of our devoted listeners. We appreciate each listener and each piece of feedback we receive! The truth is that a single A-player can outperform 9-12 average team members and greatly impact your leadership experience in positive ways. Don’t you want to leave traditional hiring practices behind and learn how to attract and hire valuable and productive A-players for your team? The first step is to attend our free workshop, Unlocking Profit Potential: The Power of A-Players and How to Attract Them for 10x Growth. It’s on February 22. Click the link to sign up today! Profit by Design is a Tap the Potential Production. Links and Resources Coming soon: Unlocking Profit Potential: The Power of A-Players and How to Attract Them for 10x Growth. This free workshop is on Thursday, February 22, and you do not want to miss it! Sign up today! Get your copy of A Guide To Talking To Your Team About Profit! Sign up today for the Dream Manager Program! Retain, grow, and deeply engage your A-players with one of the most unique and holistic benefits you can provide your team members. The program begins February 21st! Master your time and profit as you plan ahead for 2024! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️. Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com. Our Better Business Better Life Jumpstart can help your profitability in every way. This free, five-day workshop will help you realize your vision of sustainable profitability in 2024. It already began on January 8, but you can still get in on the action and access the program! Sign up today! Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group Let us help you and your business! Book a call with us today! Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner. Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour
	283: Expect More, Achieve More: The Power of Setting Boundaries and Owning Accountability	08 Feb 2024	00:25:28
Are you struggling to set boundaries with your team and hold expectations? This is a common struggle for business owners. If you find yourself having the same conversations over and over with your team members just to see nothing change, this episode is for you! We are diving into practical ways to set boundaries and hold expectations for them, along with the challenge of the tough conversations you need to have with team members who criticize your choices as the leader and business owner. Join us to learn more! As part of our support to help you uplevel your team, we have a very exciting opportunity coming up very soon. It's called Unlocking Profit Potential: The Power of A-Players and How to Attract Them for 10x Growth. This free workshop is on Thursday, February 22, and you do not want to miss it! Sign up today! Profit by Design is a Tap the Potential Production. Links and Resources Mentioned in this episode: Episode 271, How to Deal with an Underperforming Team Member.)Coming soon: Get your copy of A Guide To Talking To Your Team About Profit! Sign up today for the Dream Manager Program! Retain, grow, and deeply engage your A-players with one of the most unique and holistic benefits you can provide your team members. The program begins February 21st! Master your time and profit as you plan ahead for 2024! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️. Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com. Our Better Business Better Life Jumpstart can help your profitability in every way. This free, five-day workshop will help you realize your vision of sustainable profitability in 2024. It already began on January 8, but you can still get in on the action and access the program! Sign up today! Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group Let us help you and your business! Book a call with us today! Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner. Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour
	399: The Hidden Signs of Burnout Every Business Owner Misses	30 Apr 2026	00:20:58
Burnout doesn’t always look the way you think it does. You may be showing up, getting things done, and leading your team. Underneath it all, however, you’re exhausted and have very little patience, working with a brain that won’t shut off, and the thought of handling “just one more problem” feels heavier than ever before. If this sounds familiar, you’re not alone, and you’re not broken. High-performing business owners don’t crash overnight; burnout builds slowly as you normalize the stress, push through the fatigue, and tell yourself to just get through this “busy season.” The sad fact is that most business owners don’t realize they are burned out until their energy, relationships, or health force them to pay closer attention. Join Melissa Kay and Dr. Sabrina Starling as they share how to redesign your business so it doesn’t rely on you for everything. You’ll learn how to start with awareness and evaluate where your time is going, how decisions are being made, and what you’re still holding onto that your team should own. Once you see the problem, you can change it, and you don’t have to keep running your business at the expense of your life. Profit by Design is a Tap the Potential production. Show Highlights: Awareness is the first step in defeating burnout! Common signs of burnout: Resentment for your business Emotional detachment Decision fatigue Melissa’s perspective: A major sign of business owner burnout is being stuck in daily tasks instead of focusing on your $10k-an-hour activities. Entrepreneurs surveyed reported astounding statistics on burnout. What business owners report in our Better Business, Better Life Assessment: mood swings, stress, isolation, irritation/annoyance, discouragement, and a greater risk for depression, divorce, and substance abuse Real solutions for burnout begin with having the right support system in place. You can start with the Better Business, Better Life Assessment to stop the burnout cycle! Resources: Take the Better Business, Better Life Assessment today!
	282: The Dream Manager: An A-Player's Story of Aligning Her Vision with the Company's Vision	01 Feb 2024	00:35:53
Welcome to today’s episode! Last week, we covered how your organization’s future and your team members’ potential are intertwined. You also learned why Tap the Potential’s Dream Manager Program is the solution to the monumental problem of employee disengagement. Today you’ll learn the vital importance of putting your personal strategic plan in place, how identifying your dreams supports your business vision, and how to energize your A-players and keep them engaged. Join us to learn more! Leading the charge for this topic is Melissa Kay, the Lead Strategist and “Chief Dream Officer” at Tap the Potential. Joining her is Kaitlyn Beaver, Sales and Marketing Team Lead at Tap the Potential. Kaitlyn shares her experience with the Dream Manager Program and how having a personal strategic plan supports her role as an A-player on our amazing team. Profit by Design is a Tap the Potential Production. Links and Resources Schedule your call with Kaitlyn Beaver today! Sign up today for the Dream Manager Program! Retain, grow, and deeply engage your A-players with one of the most unique and holistic benefits you can provide your team members. The program begins February 21st! Master your time and profit as you plan ahead for 2024! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️. Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com. Our Better Business Better Life Jumpstart can help your profitability in every way. This free, five-day workshop will help you realize your vision of sustainable profitability in 2024. It already began on January 8, but you can still get in on the action and access the program! Sign up today! Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group Let us help you and your business! Book a call with us today! Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner. Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour
	281: The Dream Manager Program: The Solution to Employee Disengagement	25 Jan 2024	00:24:26
“The great corporate battle in the coming decades will be the war for talent.” Do you feel overwhelmed by the challenge of attracting and retaining engaged A-players on your team? Is employee disengagement sinking your ship? In this episode, Melissa Kay, Tap the Potential’s Lead Strategist and “Chief Dream Officer,” shares how your organization’s future and your team members’ potential are intertwined. We are diving deep into team member disengagement, what the core issue is, how it can end your organization, and what you can do about it right now. Join us to learn more! Profit by Design is a Tap the Potential Production. Show Highlights: The ugly truths about disengaged team members and how they are sabotaging your morale, productivity, sustainability, growth, and profitability How Tap the Potential’s Dream Manager Program (concept taken from Matthew Kelly’s book, The Dream Manager) provides a revolutionary way to reverse the staggering trend toward disengagement Why the ability to attract, engage, and retain talent will be the #1 strategic objective going forward for every successful organizational leader The key for every business manager or organizational leader: to support team members and create an environment that helps them become the best version of themselves How our Dream Manager Program helps you lead with innovation, a strategic plan, and vision Why your business vision should align with your personal vision An overview of the Dream Manager Program, how it works, and what you can expect Links and Resources Sign up today for the Dream Manager Program! Retain, grow, and deeply engage your A-players with one of the most unique and holistic benefits you can provide your team members. The program begins February 21st! Master your time and profit as you plan ahead for 2024! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️. Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com. Our Better Business Better Life Jumpstart can help your profitability in every way. This free, five-day workshop will help you realize your vision of sustainable profitability in 2024. It already began on January 8, but you can still get in on the action and access the program! Sign up today! Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group Let us help you and your business! Book a call with us today! Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner. Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour
	280: How to Strategically Manage Your Time with Melissa Kay	18 Jan 2024	00:19:24
Do you feel like you never have enough time to get everything done? You are not alone! Most business owners identify time management as one of the biggest challenges they face. When you started your business to have more time freedom, you probably didn’t envision getting caught in the survival trap and experiencing real symptoms of burnout as your business grew. If you are unsure of how to prioritize your time, have too many meetings to attend, and don’t know what to focus on next, we can help. It all starts with learning to manage your time strategically. Join us for this episode with Melissa Kay. The first step in managing your time is understanding the value of your time as a business owner. We have two valuable tools that can help! Get your copy of the Chart of $10,000 an Hour Activities and the 2024 Strategic Planner today! Links and Resources Master your time and profit as you plan ahead for 2024! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️. Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com. Our Better Business Better Life Jumpstart can help your profitability in every way. This free, five-day workshop will help you realize your vision of sustainable profitability in 2024. It already began on January 8, but you can still get in on the action and access the program! Sign up today! Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group Let us help you and your business! Book a call with us today! Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner. Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour
	279: Strategic Planning Series Part 4 of 4: Designing for Profit in 2024	11 Jan 2024	00:26:41
Set yourself up to double or triple your profit and owner’s pay in 2024! How does that sound? Join Dr. Sabrina for Part 4 of our Strategic Planning Series as she walks you through what it means to design your business to be sustainably profitable. You’ll learn how to get out of the survival trap, plan for growth that increases profit and owner’s pay, and discover the most often overlooked business expenses. Profit by Design is a Tap the Potential Production. Links and Resources Master your time and profit as you plan ahead for 2024! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️. Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com. Our Better Business Better Life Jumpstart can help your profitability in every way. This free, five-day workshop will help you realize your vision of sustainable profitability in 2024. It already began on January 8, but you can still get in on the action and access the program! Sign up today! Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group Let us help you and your business! Book a call with us today! Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner. Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour
	278: Strategic Planning Series, Part 3 of 4: Design Your Clear Compelling Vision for a Better Business and Better Life in 2024	04 Jan 2024	00:34:35
Are you caught in the survival trap? If you take a few steps forward but aren’t building the momentum you want or getting the results you need, it could be that you need to design your clear compelling vision. Why not start now to improve your quality of life in 2024? Download your copy of our Strategic Planning Series Workbook today; you’ll also get the Tap the Potential 2024 Strategic Planner as a bonus gift. What are you waiting for? We love celebrating specific wins with our clients around revenue increases, returns on investments, reducing debt, doubling owner’s pay, strengthening a team of A-players, and taking fully unplugged 2-week and 4-week vacations. What’s possible for you in 2024? Do you imagine more time for family, friends, exercise, hobbies, healthy eating, and reconnecting with the things that bring you joy and fulfillment? Join us for the Better Business Better Life Jumpstart on January 8-12. This free, five-day workshop will give you a growth plan that delivers! We will help you design a sustainably profitable business and find more time for what matters most in 2024. Profit by Design is a Tap the Potential Production. Links and Resources Master your time and profit as you plan ahead for 2024! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️. Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com. Our Better Business Better Life Jumpstart can help your profitability in every way. This free, five-day workshop will help you realize your vision of sustainable profitability in 2024. It’s coming soon on January 8-12! Sign up today! Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group Let us help you and your business! Book a call with us today! Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner. Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour
	277: Strategic Planning Series Part 2: Celebrating Wins and Looking Ahead to 2024	28 Dec 2023	00:25:16
Our clients’ successes, big or small, help fuel our team at Tap the Potential. We have supported business owners in 2023 through some very challenging circumstances, and I want to brag about our clients who have been resilient in achieving major wins this year. If the end of 2023 finds you still in the struggle, I hope today’s show inspires and encourages you. You can absolutely have a profitable and growing business in 2024—-AND a great quality of life! Our clients have reached major revenue milestones this year while paying down large sums of debt and increasing their owners’ pay. Many business owners have embraced leadership roles to feel pride in the culture they have created by upgrading their teams with A-players. Most significantly of all, they have created a great quality of life by setting priorities that make time for what matters most in their lives. The end of the year is a great opportunity to stop, reflect, plan, and design for the year ahead. In Part 1 of this series, I guided you through some powerful questions to support you in strengthening resilience, along with the habits of highly resilient people. Today, I want you to pause, take inventory of your well-being as an entrepreneur, and check in on the strength of your business. Take our Better Business Better Life Assessment to learn which systems to strengthen in 2024 so that your business is stronger and healthier. Begin by downloading your copy of the Strategic Planning Workbook and refer to it as you listen to today’s show. Let’s get on track to celebrate YOUR wins in 2024! Profit by Design is a Tap the Potential Production. Links and Resources Master your time and profit as you plan ahead for 2024! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️. Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com. Our Better Business Better Life Jumpstart can help your profitability in every way. Sign up today! Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group Let us help you and your business! Book a call with us today! Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner. Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour
	276: Strategic Planning Series, Part 1 of 4: Reflect, Plan, and Exercise Your Resilience Muscles	21 Dec 2023	00:43:24
It is an exciting time of year with all the joys that the holidays bring! As the year winds down and we have time to reflect, it’s the best time to strategically plan for the year ahead. This episode kicks off the first in our four-part Strategic Planning Series, and today’s focus is on you, the entrepreneur—because the success of your business begins and ends with you. In the middle of all the challenges and failures, we have to be resilient to bring our best forward. We must stop and reflect on how we can learn from our failures because our best opportunities lie within those failures. To help set you up for success, we have the Strategic Planning Workbook for you to download as a guide for these next four episodes. As a bonus, your download includes the Tap the Potential Annual Strategic Planner to help you identify and prioritize your $10,000 an hour activities. Entrepreneurship is a roller coaster ride that fills your life with challenges, setbacks, struggles, and wins. As I have studied thriving entrepreneurs and what makes them different from those who burn out, resilience is a key factor. Think of resilience as a muscle that you can build; every setback and challenge makes you stronger and allows you to work those resilience muscles. One way to help strengthen those resilience muscles is to take advantage of our Better Business Better Life Jumpstart that is coming up in January. This free, five-day workshop gives you a glimpse of what it’s like to work with our expert team as we guide you through the Tap the Potential Solution to take your life back from your business. If you have worked during family vacations, missed your kids’ important events, or skipped family dinners because of work, we can help turn your life around. If you’ve put your dreams on hold and quit taking good care of yourself physically, mentally, and emotionally, these are signs that you need to be in our Jumpstart. Sign up today! Profit by Design is a Tap the Potential Production. Links and Resources Master your time and profit as you plan ahead for 2024! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️. Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com. Our Better Business Better Life Jumpstart can help your profitability in every way. This free, five-day workshop will help you realize your vision of sustainable profitability in 2024. It’s coming soon on January 8-12! Sign up today! Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group Let us help you and your business! Book a call with us today! Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner. Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour
	275: Practical Steps for Handling Difficult Clients and Customers	14 Dec 2023	00:28:09
Have you ever found yourself scratching your head wondering how to deal with someone who has a very difficult personality? Dealing with a difficult client, customer, or team member is a situation that a lot of us encounter in business because we deal with different personalities all the time. I have identified three types of personalities that are typical of difficult clients and customers: those who have strong personalities and want things done their way, those clients who just don't make decisions, and the clients who fail to give you what you need when you need it so that you can do the work for them. We are diving into these scenarios in today’s show, and I’ll give you the language for these conversations. Most importantly, you’ll learn how to prevent these difficulties from coming up in your business, regardless of the varied personalities of your clients. Join us for practical and helpful advice! I want to remind you about our Better Business Better Life Jumpstart that begins on January 8. The sad truth is that you may already feel burned out if your business has taken over your life. If this year resulted in working on the weekends, working during your family vacation, missing a sporting event with one of your children, or saying no to family dinners, you need this workshop! If you've put off your dreams, skipped regular workouts, and been regularly sleep-deprived, we can help! You will learn to develop a growth plan that delivers and how to design your business to be sustainably profitable. I will walk you through how to calculate the profit potential in your business and design a plan for profit in the year ahead—and for the years to come. I’ll show you how to discover profit that is hidden in plain sight and see a clear path for simplifying to grow, which will free up your time. There is no charge for this free workshop, so sign up today! Profit by Design is a Tap the Potential Production. Links and Resources Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️. Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com. Our Better Business Better Life Jumpstart can help your profitability in every way. The next session begins on Monday, January 8. Sign up today! Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group Let us help you and your business! Book a call with us today! Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner. Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour
	274: Breaking Price Increase Anxiety: Profitable Tips with Dr. Sabrina	07 Dec 2023	00:31:15
When was the last time you increased your prices? Does it strike fear in your heart and make you uncomfortable to have these conversations with clients and customers? You are not alone! Price increases are necessary, and they must be strategically planned. Let’s talk about how to know when you need a price increase and how to address this with clients and customers! Our upcoming Better Business Better Life Jumpstart aligns perfectly with the focus of today’s show. In this free, five-day workshop, you’ll learn how to design your business to be sustainably profitable, identify your unique value (tied to price increases), and how to attract top-quality clients and customers while building your team of A-players. Sign up today and set the stage for a better quality of life for you in 2024! Profit by Design is a Tap the Potential Production. Show Highlights: Why the fear of losing clients and customers over price increases is not always a negative thing How to combat the fear of price competition by knowing your unique value proposition How to use the reality of the 80/20 rule to justify a price increase AND a value increase How to deliver a price increase: what to say and what not to say When you should NOT consider a price increase Why an annual evaluation (at a minimum) and price increase is necessary Links and Resources: Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️. Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com. Our Better Business Better Life Jumpstart can help your profitability in every way. The next session begins on Monday, January 8. Sign up today! Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group Let us help you and your business! Book a call with us today! Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner. Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour
	273: The Courage You Need to Get Out of Your Own Way Part 1	30 Nov 2023	00:15:32
"Assuming you have all the courage you need, what action could you take that would have the greatest impact on your life?" Answering that one powerful question can help you to avoid fear getting in your way. It will allow you to address what is best for yourself and prevent difficult or uncomfortable situations from persisting for years. Avoiding tough decisions can hinder both your personal and professional growth. That can be devastating for entrepreneurs! Dr. Sabrina draws from her personal experiences and shares some anecdotes from her clients to encourage entrepreneurs to confront their challenges. Join her as she highlights the value of overcoming obstacles, seeking support, sharing experiences, and making decisions aligned with core values to create a richer and more fulfilling life! Profit by Design is a Tap the Potential Production. Show Highlights: How fear can prevent entrepreneurs from making difficult decisions Dr. Sabrina shares how an entrepreneur's courageous decision to end a significant relationship led to his focus on self-discovery and business growth How having courageous conversations can lead to overcoming obstacles and improving your life Dr. Sabrina shares some powerful questions to help you get over whatever holds you back in life The benefits of reflecting on the results of the tough decisions you failed to make How aligning with your core values will bring you satisfaction and happiness Dr. Sabrina emphasizes the importance of having a supportive environment when making any major life changes How the perspective of an outsider can help in seeing situations from a different angle Links and Resources: Sign up for our free workshop, Unlocking Profit Potential: The Power of A-Players and How to Attract Them for 10x Growth. It happens on Thursday, November 16; don’t miss this opportunity! Master your time and profit for the 4th quarter! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️. Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com. Our Better Business Better Life Jumpstart can help your profitability in every way. Sign up today! Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group Let us help you and your business! Book a call with us today! Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner. Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour
	398: Why Your Culture Isn’t Producing A-Players — and How to Build One That Does	23 Apr 2026	00:23:06
You’ve hired talented people, so why aren’t they performing like A-Players? Why does it still feel like you have to double-check everything—like your team waits instead of leads, accountability is inconsistent, and you’re still the one carrying the standard? The real issue isn’t your people—it’s the culture they’re operating in. A-players don’t just show up; they respond to the environment you create. Even highly capable individuals can hold back, wait for direction, and avoid ownership when the culture lacks clarity, leadership, and trust. That’s why so many business owners feel frustrated, even after hiring “good people.” If you’re ready to build a team that truly takes ownership, this is where we start. Join Kaitlyn Beaver and Dr. Sabrina Starling as they unpack what’s happening in your culture, leadership, and structure—and map out the shifts you need to make right now. Profit by Design is a Tap the Potential production. Show Highlights: Understanding the characteristics of A-players and what they really need Culture isn’t what you say—it’s what you tolerate. Are you supporting leadership, clarity, and trust? The startling statistic: Most businesses mishire at a rate of 75%. Enhanced communication creates a successful onboarding process. Steps to become an employer of choice Your internal state shapes your external leadership. A-players don’t want to be managed; they want to be trusted. The best retention tool is to promote from within AND attract future A-players. Ask yourself, “What do I need to elevate my business culture?” Your lean and mighty team is a vital part of your profitable business! If you want A-players, you have to become the leader they follow. Ready to lead differently and talk with someone who understands the challenges of building your business culture? Book a call with Kaitlyn today! Resources: When you reach out to our strategist team, we will map out what needs to shift for you in a clear, step-by-step process. Book a call with Kaitlyn today!
	272: Let’s Take a Moment to Think About Gratitude with Dr. Sabrina Starling	23 Nov 2023	00:22:16
Last year’s Thanksgiving episode about gratitude is one of our most popular episodes, so I’m bringing it back! For every single listener, I hope this season is full of reconnection with your loved ones. Remember to slow down and savor these moments and take this opportunity to let work go so you can be fully present with the most important people in your life. I hope you enjoy this replay episode. This show focuses on ways we can all work gratitude into our daily experiences. An intentional gratitude practice can be a way to lift our spirits every single day. When we acknowledge what we are grateful for, we recognize that the source of goodness lies, at least partially, outside of ourselves. That sense of connection with something larger than ourselves is beneficial in many ways. According to positive psychology research, gratitude is consistently associated with greater happiness, positive emotions, improved health, more resilience, and better relationships. Don’t we all need more of those things in our lives? Join me for a closer look at the benefits of gratitude! Profit by Design is a Tap the Potential Production. Show Highlights: Remember that the success you wished for and worked for brings more challenges–and it’s the same success that someone else is wishing for right now. How gratitude helps us to focus on the good—and grow more of it How our gratitude impacts our team AND our personal self-esteem as business owners How gratitude causes “synchronized activation in multiple brain regions” to produce more serotonin and dopamine (from a 2008 study) What leading gratitude researchers discovered about gratitude, optimism, and improved health What the impacts are when a business owner expresses gratitude–both on their team AND on themselves What came from a 2016 study called The Grateful Workplace about a growth mindset vs. a fixed mindset How to be a grateful boss and cultivate gratitude within your team (Dr. Sabrina shares a team-building gratitude exercise!) Dr. Sabrina’s simple suggestions for cultivating more gratitude on the personal side Links and Resources: Sign up for our free workshop, Unlocking Profit Potential: The Power of A-Players and How to Attract Them for 10x Growth. It happens on Thursday, November 16; don’t miss this opportunity! Master your time and profit for the 4th quarter! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️. Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com. Our Better Business Better Life Jumpstart can help your profitability in every way. Sign up today! Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group Let us help you and your business! Book a call with us today! Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner. Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour
	271: How to Deal with an Underperforming Team Member with Dr. Sabrina Starling	16 Nov 2023	00:17:15
How do you deal with an underperforming team member? It is a tough, but common, situation for business owners to find themselves. Do you keep them to coach them, or do you let them go? Join Dr. Sabrina as she walks you through this process with clear actions to help you assess their potential for improvement and make the tough decision. This topic comes from a member of our Mighty Networks community at Tap the Potential. The scenario is that a long-time team member, who has been loyal and critical to the growth of the business, is underperforming and is uncoachable. It is a frustrating position. Let’s dive into this problematic situation with practical steps to move forward. Profit by Design is a Tap the Potential Production. Show Highlights: The cost of keeping underperforming team members, both monetary and the negative impact on your A-players How to identify underperforming team members with regular, one-to-one meetings with all team members Beginning steps to take in deciding whether or not to keep an underperforming team member: Identify clear expectations of performance for this team member. Document those expectations and communicate them to the team member. How to determine if an underperforming team member is coachable How to conduct a simple performance review with a 1-3 rating of expectations How to have the conversation with the team member about the performance review—and deal with the facts How to create a performance improvement plan for the next 4-6 weeks with clear expectations How to recognize that some team members may not be a long-term good fit as your business grows and more systems are put in place How your A-players will react in positive ways when an underperforming team member is let go Links and Resources: Sign up for our free workshop, Unlocking Profit Potential: The Power of A-Players and How to Attract Them for 10x Growth. It happens on Thursday, November 16; don’t miss this opportunity! Master your time and profit for the 4th quarter! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️. Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com. Our Better Business Better Life Jumpstart can help your profitability in every way. Sign up today! Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group Let us help you and your business! Book a call with us today! Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at
	270: Turning Tough Feedback into Learning Opportunities with Melissa Swire	09 Nov 2023	00:41:05
What do your clients REALLY think of you and your business? Figuring this out is a challenge for all of us business owners, and we can’t guess at it, make assumptions, or take it lightly. There is a formula to this realization, and we have the secret sauce to make it happen. In this behind-the-scenes episode, you’ll learn what we discovered when we interviewed our top clients and how we implemented big changes. Join us to learn more! I’m joined by Tap the Potential’s Lead Strategist, Melissa Swire, who understands why this topic is essential to business success. We share a heart-wrenching reality that occurred two years ago when our client services had fallen off significantly. It took hard feedback from our clients to turn things around. Dramatic changes like these can happen for your business, too, and you can start with small steps taken in a consistent direction today! Profit by Design is a Tap the Potential Production. Show Highlights: A flashback to the hard truths of 2021, COVID struggles, and what our client survey revealed to us How we took action steps to improve our customer delivery, starting with the wishlist interview and quarterly action plan review meetings How we built accountability into our client coaching programs–and how our college intern, Mariella, makes it happen How Melissa has woven her business experience and background into the superior quality of service we give our clients How Melissa explains our three-tiered-system group approach and the Better Business Better Life Tracker Spreadsheet Why our business coaching program is holistic in nature Why Melissa identifies time management as THE KEY to being a successful entrepreneur How we help our clients create the wins they want, achieve work/life balance, and remain unstuck A recap of how our service delivery slipped off the rails–and the steps we took to get back on track Links and Resources: Sign up for our free workshop, Unlocking Profit Potential: The Power of A-Players and How to Attract Them for 10x Growth. It happens on Thursday, November 16; don’t miss this opportunity! Master your time and profit for the 4th quarter! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️. Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com. Our Better Business Better Life Jumpstart can help your profitability in every way. Sign up today! Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group Let us help you and your business! Book a call with us today! Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner. Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

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