Explore every episode of the podcast Professor Game Podcast
| Title | Pub. Date | Duration | |
|---|---|---|---|
| From Tank to Healer: Gamifying Academic Teams | Episode 432 | 16 févr. 2026 | 00:28:33 | |
Recently funded and aiming for sustainable retention? What if your research team worked like a raid party? Raul Mora shares how bringing gamer language and MMORPG structures into academia boosted clarity, motivation, and long-term commitment. This conversation explores community design, role-based engagement, and why listening to gamers is the most underrated retention strategy in education. Raúl is a professor at Universidad Pontificia Bolivariana in Medellín, Colombia, now also teaching remotely from Trondheim, Norway. He's been in education for over 30 years, including time as a school and English teacher and as a college professor. His research explores second language literacy practices in the city, digital spaces, and schools. Rob Alvarez is Head of Engagement Strategy, Europe at The Octalysis Group (TOG), a leading gamification and behavioral design consultancy. A globally recognized gamification strategist and TEDx speaker, he founded and hosts Professor Game, the #1 gamification podcast, and has interviewed hundreds of global experts. He designs evidence-based engagement systems that drive motivation, loyalty, and results, and teaches LEGO® SERIOUS PLAY® and gamification at top institutions including IE Business School, EFMD, and EBS University across Europe, the Americas, and Asia.
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| Gamification Isn't About Games. It's About Motivation | Episode 431 | 09 févr. 2026 | 00:18:44 | |
I've interviewed hundreds of experts and now lead Engagement Strategy (EU) at The Octalysis Group. Why do people ignore things they know are good for them and obsess over games instead? In this episode, we introduce the Octalysis Framework, unpacking the eight core drives of human motivation and explain how human-focused design leads to stronger engagement, higher retention, and better-designed products, platforms, and learning experiences. Rob Alvarez is Head of Engagement Strategy, Europe at The Octalysis Group (TOG), a leading gamification and behavioral design consultancy. A globally recognized gamification strategist and TEDx speaker, he founded and hosts Professor Game, the #1 gamification podcast, and has interviewed hundreds of global experts. He designs evidence-based engagement systems that drive motivation, loyalty, and results, and teaches LEGO® SERIOUS PLAY® and gamification at top institutions including IE Business School, EFMD, and EBS University across Europe, the Americas, and Asia.
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| Gamification Where You Least Expect It with David Dand | Episode 430 | 02 févr. 2026 | 00:29:57 | |
If you're considering gamification for engagement, retention, or loyalty, I'm happy to compare options with you: professorgame.com/chat The biggest impact of gamification often happens in the least obvious places. In this episode, Rob Alvarez talks with David Dand about using game-inspired strategies in recruitment, leadership, and employee experience to attract better-fit talent, reduce churn, and build stronger, more human organizations, even in highly traditional sectors. David is the Founder and Managing Director of Coreus, a boutique hiring services provider based in Brighton. Coreus specialises in helping professional SMEs tackle critical talent challenges and is experienced in the complexities of recruiting in skilled, competitive, and often highly regulated markets. David is a CIPD-qualified HR and recruitment expert with a career spanning global firms such as EY, AXA, and Roche, with a focus on cultural fit, leadership assessment, and career coaching. He lives in the South Downs near Brighton, UK, with his wife and their three mischievous children. His interests include music, travel, and sport. Rob Alvarez is Head of Engagement Strategy, Europe at The Octalysis Group (TOG), a leading gamification and behavioral design consultancy. A globally recognized gamification strategist and TEDx speaker, he founded and hosts Professor Game, the #1 gamification podcast, and has interviewed hundreds of global experts. He designs evidence-based engagement systems that drive motivation, loyalty, and results, and teaches LEGO® SERIOUS PLAY® and gamification at top institutions including IE Business School, EFMD, and EBS University across Europe, the Americas, and Asia.
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| Tom Vorselen On Why Effort Isn't the Problem (Your Learning Systems Are) | Episode 429 | 26 janv. 2026 | 00:37:19 | |
You'll get the same 14-day free trial either way—but if you use my link, you'll also be supporting Professor Game: 👉 professorgame.com/openyourskool What if learning felt less like burnout and more like leveling up? We welcome Tom Vorselen, founder of The Study Coach, to explore how active learning, mindset shifts, and gamified structures help students and professionals overcome procrastination, manage time better, and achieve results without overwhelm. Tom Vorselen is the founder of The Study Coach, a global coaching brand helping students and working professionals overcome procrastination, master time management, and study smarter with proven science-based methods. After struggling with poor grades and burnout during university, Tom transformed his own approach using evidence from cognitive psychology and neuroscience, eventually graduating with top marks and turning his system into a full-time mission. Today, The Study Coach supports learners in over 40 countries through personalized coaching, online programs, and workshops focused on efficiency, focus, and mindset. Tom's methods have helped thousands of students from medicine to business to engineering achieve higher results in less time and regain confidence in their ability to learn, grow, and perform at their best. Rob Alvarez is Head of Engagement Strategy, Europe at The Octalysis Group (TOG), a leading gamification and behavioral design consultancy. A globally recognized gamification strategist and TEDx speaker, he founded and hosts Professor Game, the #1 gamification podcast, and has interviewed hundreds of global experts. He designs evidence-based engagement systems that drive motivation, loyalty, and results, and teaches LEGO® SERIOUS PLAY® and gamification at top institutions including IE Business School, EFMD, and EBS University across Europe, the Americas, and Asia.
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| From Theater to Gamification: Lessons I Learned from My Dad | Episode 428 | 19 janv. 2026 | 00:22:37 | |
In this heartfelt episode, Rob reflects on the profound impact his father, Mariano Alvarez, had on his life, particularly as a prominent actor in Venezuela. As he commemorates the 25th anniversary of his father's passing, Rob shares personal anecdotes that highlight the lessons he learned from Mariano, including the importance of believability in storytelling, the value of physical fitness, and the significance of generosity. Through his father's legacy, Rob connects these lessons to his work in gamification, emphasizing how immersive experiences can evoke empathy and engagement in audiences. Rob also reminisces about their shared love for superheroes and video games, illustrating how these interests were nurtured by his father. He discusses the influence of Mariano's career in theater and film, and how it shaped his understanding of performance and audience connection. Ultimately, this episode serves as a tribute to Mariano's life and the enduring lessons that continue to inspire Rob in both his personal and professional endeavors. Rob Alvarez is Head of Engagement Strategy, Europe at The Octalysis Group (TOG), a leading gamification and behavioral design consultancy. A globally recognized gamification strategist and TEDx speaker, he founded and hosts Professor Game, the #1 gamification podcast, and has interviewed hundreds of global experts. He designs evidence-based engagement systems that drive motivation, loyalty, and results, and teaches LEGO® SERIOUS PLAY® and gamification at top institutions including IE Business School, EFMD, and EBS University across Europe, the Americas, and Asia.
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| When the Game Is Rigged: Why Venezuela Couldn't Win | Episode 427 | 12 janv. 2026 | 00:23:29 | |
In this rare and deeply personal episode, Rob steps away from the traditional gamification conversation to speak as a Venezuelan. Blending lived experience, political involvement, and game-thinking principles, Rob reflects on the cost of doing everything "by the rules," the exhaustion of democratic paths, and why this moment matters so deeply to millions of Venezuelans around the world. Rob Alvarez is Head of Engagement Strategy, Europe at The Octalysis Group (TOG), a leading gamification and behavioral design consultancy. A globally recognized gamification strategist and TEDx speaker, he founded and hosts Professor Game, the #1 gamification podcast, and has interviewed hundreds of global experts. He designs evidence-based engagement systems that drive motivation, loyalty, and results, and teaches LEGO® SERIOUS PLAY® and gamification at top institutions including IE Business School, EFMD, and EBS University across Europe, the Americas, and Asia. | |||
| Beyond Points & Badges: How James Portnow Designs Intrinsic Engagement | Episode 426 | 05 janv. 2026 | 00:42:08 | |
If you're considering gamification for engagement, retention, or loyalty, I'm happy to compare options with you: professorgame.com/chat What if gamification isn't about rewards at all? James Portnow joins the Professor Game Podcast to explain why intrinsic engagement, thoughtful iteration, and strong design goals matter more than mechanics. From YouTube education to tabletop games, this conversation is packed with insights on building experiences people truly care about. James Portnow is a Game Designer by trade, who's worked on games ranging from the Call of Duty Series to League of Legends to Farmville. His latest project, Cyberpunk Legends (the official Cyberpunk co-op card game), Kickstarted for over a million dollars, putting it in the top 1% of kickstarters ever created. He is also the creator of one of the most popular YouTube channels on history, Extra History. He's spoken at universities and corporations around the world and at conferences ranging from GDC to PAX to SXSW. He's been quoted in the New York Times and Time Magazine, published by Oxford University Press and has taught at the Masters and Bachelor's level. Rob Alvarez is Head of Engagement Strategy, Europe at The Octalysis Group (TOG), a leading gamification and behavioral design consultancy. A globally recognized gamification strategist and TEDx speaker, he founded and hosts Professor Game, the #1 gamification podcast, and has interviewed hundreds of global experts. He designs evidence-based engagement systems that drive motivation, loyalty, and results, and teaches LEGO® SERIOUS PLAY® and gamification at top institutions including IE Business School, EFMD, and EBS University across Europe, the Americas, and Asia.
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| The Magic Doesn't Start Where You Think It Does | Episode 425 | 29 déc. 2025 | 00:13:40 | |
Want to run away from destroying an experience? Happy to brainstorm → professorgame.com/chat A magical Christmas experience in Madrid almost collapsed because of one overlooked detail. We break down a real-world holiday experience through the stages of gamification, and reveal where confusion can destroy even the most beautiful experience. Rob Alvarez is Head of Engagement Strategy, Europe at The Octalysis Group (TOG), a leading gamification and behavioral design consultancy. A globally recognized gamification strategist and TEDx speaker, he founded and hosts Professor Game, the #1 gamification podcast, and has interviewed hundreds of global experts. He designs evidence-based engagement systems that drive motivation, loyalty, and results, and teaches LEGO® SERIOUS PLAY® and gamification at top institutions including IE Business School, EFMD, and EBS University across Europe, the Americas, and Asia.
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Lets's do stuff together!
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| Your Bio as an Origin Story: Gamifying the Job Hunt with Jade Arthur | Episode 424 | 22 déc. 2025 | 00:28:50 | |
If you're considering gamification for engagement, retention, or loyalty, I'm happy to compare options with you: professorgame.com/chat What if your bio was more than a skills list and your job hunt felt like a well-designed game? We explore with our guest Jade Arthur how to gamify the job search for the games industry, creating stories, systems and mindsets that boost confidence, visibility and long-term career engagement. Jade is a language and mindset coach for job seekers in gaming. She helps job seekers take down the villains in their job search like the "Cover Letter Crusher" and the "Interview Assassin." Her mission is to give job seekers the knowledge to authentically express their value and vision while finding joy in the process. Rob Alvarez is Head of Engagement Strategy, Europe at The Octalysis Group (TOG), a leading gamification and behavioral design consultancy. A globally recognized gamification strategist and TEDx speaker, he founded and hosts Professor Game, the #1 gamification podcast, and has interviewed hundreds of global experts. He designs evidence-based engagement systems that drive motivation, loyalty, and results, and teaches LEGO® SERIOUS PLAY® and gamification at top institutions including IE Business School, EFMD, and EBS University across Europe, the Americas, and Asia.
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| You're Using Streaks Wrong - Here's What Actually Works | Episode 423 | 15 déc. 2025 | 00:16:34 | |
Exploring useful streaks for your product or org? Let's chat → professorgame.com/chat Why do streaks motivate users at first but eventually push them away? Rob explores the psychology behind collapses, the dangers of existing habit metrics, and practical ways to redesign streaks so they support, not sabotage, long-term engagement. Perfect for product leads, community builders, and behavior designers. Rob Alvarez is Head of Engagement Strategy, Europe at The Octalysis Group (TOG), a leading gamification and behavioral design consultancy. A globally recognized gamification strategist and TEDx speaker, he founded and hosts Professor Game, the #1 gamification podcast, and has interviewed hundreds of global experts. He designs evidence-based engagement systems that drive motivation, loyalty, and results, and teaches LEGO® SERIOUS PLAY® and gamification at top institutions including IE Business School, EFMD, and EBS University across Europe, the Americas, and Asia.
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| Quests, Self-Talk & Health: Glen Lubbert's Stamina Lab Game of Life | Episode 422 | 08 déc. 2025 | 00:31:52 | |
Retention or loyalty on your roadmap? Happy to brainstorm → professorgame.com/chat We unpack the "tell the cab driver where to go" strategy, health quests, and the eight magic words that shift self-talk from guilt and shame to possibility and lasting change on this chat with Stamina Lab CEO Glen Lubbert. We discuss how to turn health and well-being into a game you can actually win. Glen is the co-founder and CEO of Stamina Lab, a health tech company that helps people create lasting well-being—not through willpower, hacks, habits, or fixing themselves—but by building on the inner resources and skills they already have. His company combines solution-focused health coaching, behavior science, and personalized data to improve energy, focus and resilience—without the usual shame or overwhelm. Rob Alvarez is Head of Engagement Strategy, Europe at The Octalysis Group (TOG), a leading gamification and behavioral design consultancy. A globally recognized gamification strategist and TEDx speaker, he founded and hosts Professor Game, the #1 gamification podcast, and has interviewed hundreds of global experts. He designs evidence-based engagement systems that drive motivation, loyalty, and results, and teaches LEGO® SERIOUS PLAY® and gamification at top institutions including IE Business School, EFMD, and EBS University across Europe, the Americas, and Asia.
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| Stop Shaming Your Users: Ethical Alternatives to Dark Patterns | Episode 421 | 01 déc. 2025 | 00:19:00 | |
Exploring behavioral design without shaming? Let's chat → professorgame.com/chat In this episode, we break down the wild world of "confirm shaming": manipulative, guilt-driven prompts apps use to push you into saying yes. From hilarious to downright unethical examples, we unpack why these dark patterns harm long-term loyalty and how to use motivation ethically to build real engagement and retention. Rob Alvarez is Head of Engagement Strategy, Europe at The Octalysis Group (TOG), a leading gamification and behavioral design consultancy. A gamification strategist and TEDx speaker, he founded and hosts Professor Game, the #1 gamification podcast, and has interviewed hundreds of global experts. He designs evidence-based engagement systems that drive motivation, loyalty, and results, and teaches LEGO® SERIOUS PLAY® and gamification at top institutions including IE Business School, EFMD, and EBS University across Europe, the Americas, and Asia.
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| Building Beats Playing: Matt Dalio's Path | Episode 420 | 24 nov. 2025 | 00:33:07 | |
Build a thriving, monetized community—without chasing members or cranking out content 24/7. Join us for free: 🏡 professorgame.com/freecommunity-web When is failure the first step to real success? In this episode, Matt Dalio, founder of Endless Studios, shares how a dream project collapsed—and sparked a breakthrough. Discover how building games, not just playing them, helps kids master coding, design, and 21st-century skills. From pragmatic lessons on profitability to testing assumptions cheaply, Matt reveals how to turn ambitious visions into lasting, scalable impact. Matt is the founder of Endless, which is fighting for a world in which every kid is a creator. Endless Studios is a youth game making studio built to introduce youth to 21st Century skills like coding and design. Matt's mantra is that if you can engage them, you can teach them. His second mission is to make that available to everyone in the world by addressing the device and internet gap, which is the work of the Endless Foundation. Matt dreams of a world in which every kid can shape their technology instead of being shaped by it. Rob Alvarez is Head of Engagement Strategy, Europe at The Octalysis Group (TOG), a leading gamification and behavioral design consultancy. A gamification strategist and TEDx speaker, he founded and hosts Professor Game, the #1 gamification podcast, and has interviewed hundreds of global experts. He designs evidence-based engagement systems that drive motivation, loyalty, and results, and teaches LEGO® SERIOUS PLAY® and gamification at top institutions including IE Business School, EFMD, and EBS University across Europe, the Americas, and Asia.
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| 8 Years Building the Global Leading Gamification Podcast | Episode 419 | 17 nov. 2025 | 00:14:30 | |
Aiming for sustainable retention? Intro chat (no sales pitch): professorgame.com/chat Eight years, 420 episodes, and countless insights later: we celebrate the incredible journey of the Professor Game Podcast. From humble beginnings to becoming the #1 gamification podcast in the world, this episode dives into consistency, growth, and what's next for the Engagers community. Rob Alvarez is Head of Engagement Strategy, Europe at The Octalysis Group (TOG), a leading gamification and behavioral design consultancy. A gamification strategist and TEDx speaker, he founded and hosts Professor Game, the #1 gamification podcast, and has interviewed hundreds of global experts. He designs evidence-based engagement systems that drive motivation, loyalty, and results, and teaches LEGO® SERIOUS PLAY® and gamification at top institutions including IE Business School, EFMD, and EBS University across Europe, the Americas, and Asia.
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| Design With Audiences: Mister and Mischief's Playful Guide to Engagement | Episode 418 | 10 nov. 2025 | 00:33:07 | |
Build a thriving, loyal community—without chasing members or cranking out content 24/7. Join us for free: 🏡 professorgame.com/freecommunity-web From theme parks to zines, Andy & Jeff Crocker reveal how analog thinking powers modern engagement. We explore Infinite Right Answers, designing for collaboration, embracing imperfection over performance, and a field-tested model (confidence + generosity) that boosts motivation, loyalty, and community value. With roots firmly planted in the worlds of theatre and themed entertainment, Mister & Mischief (a.k.a. Jeff and Andy Crocker) create fun-forward journeys beyond the fourth wall. With an unexpected blend of storytelling and real-world engagement, the husband-and-wife team help foster curiosity and connection through immersive experiences that encourage participants to revisit an opportunity to play pretend. Think of them as your extroverted friends that allow anyone a safe place to step out of their shell and explore in places they'd otherwise never go. Jeff and Andy have created experiences for clients including Universal Studios and Walt Disney Imagineering and their award-winning work has been praised by The New York Times, Broadway World and No Proscenium. They were recently named in Blooloop's International list of Top 50 Immersive Influencers Rob Alvarez is Head of Engagement Strategy, Europe at The Octalysis Group (TOG), a leading gamification and behavioral design consultancy. A gamification strategist and TEDx speaker, he founded and hosts Professor Game, the #1 gamification podcast, and has interviewed hundreds of global experts. He designs evidence-based engagement systems that drive motivation, loyalty, and results, and teaches LEGO® SERIOUS PLAY® and gamification at top institutions including IE Business School, EFMD, and EBS University across Europe, the Americas, and Asia.
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| The Secret Framework That Keeps Users Coming Back | Episode 417 | 03 nov. 2025 | 00:16:00 | |
Exploring gamification for your product or org? Let's chat → professorgame.com/chat We dive into the fascinating overlap between product thinking and gamification. By bridging Marty Cagan's product discovery mindset with the Octalysis framework, we uncover how to build not just functional products — but ones users love coming back to. Rob Alvarez is Head of Engagement Strategy, Europe at The Octalysis Group (TOG), a leading gamification and behavioral design consultancy. A gamification strategist and TEDx speaker, he founded and hosts Professor Game, the #1 gamification podcast, and has interviewed hundreds of global experts. He designs evidence-based engagement systems that drive motivation, loyalty, and results, and teaches LEGO® SERIOUS PLAY® and gamification at top institutions including IE Business School, EFMD, and EBS University across Europe, the Americas, and Asia.
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| From Viral Spike to Sticky Play: Doug Weitzbuch on Building Housle | Episode 416 | 27 oct. 2025 | 00:32:58 | |
Want your members to actually stick around and engage without burning out or guessing what works? Join our free community of retention-focused leaders: 👥 professorgame.com/freecommunity-web What happens after "going viral"? Doug Weitzbuch (Housel) breaks down the Wordle-style mechanics, player feedback he wishes he'd acted on sooner, and the roadmap to localized, high-intent engagement. Practical lessons on PR, streaks, and turning play into business outcomes. Doug Weitzbuch is a television producer with credits on hit series including Hell's Kitchen, World of Dance, Lip Sync Battle, and Duck Dynasty. After producing Netflix's Buy My House, a Shark Tank–style real estate series, he created HOU$LE, the viral daily house-price guessing game often described as "Wordle for Real Estate." He currently produces FOX's The 1% Club, hosted by Joel McHale. Doug lives in Los Angeles with his wife (a real estate agent, naturally) and their two kids. Rob Alvarez is Head of Engagement Strategy, Europe at The Octalysis Group (TOG), a leading gamification and behavioral design consultancy. A gamification strategist and TEDx speaker, he founded and hosts Professor Game, the #1 gamification podcast, and has interviewed hundreds of global experts. He designs evidence-based engagement systems that drive motivation, loyalty, and results, and teaches LEGO® SERIOUS PLAY® and gamification at top institutions including IE Business School, EFMD, and EBS University across Europe, the Americas, and Asia.
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| Epic Fight? Here's What Really Happened | Episode 415 | 20 oct. 2025 | 00:14:36 | |
Exploring gamification for your product or org? Let's chat → professorgame.com/chat No, there was no epic showdown, just a powerful new alliance. Rob joins The Octalysis Group and reveals how this new chapter amplifies his mission to make gamification practical, ethical, and impactful. Plus, what stays the same on Professor Game. Rob Alvarez is Head of Engagement Strategy, Europe at The Octalysis Group (TOG), a leading gamification and behavioral design consultancy. A gamification strategist and TEDx speaker, he founded and hosts Professor Game, the #1 gamification podcast, and has interviewed hundreds of global experts. He designs evidence-based engagement systems that drive motivation, loyalty, and results, and teaches LEGO® SERIOUS PLAY® and gamification at top institutions including IE Business School, EFMD, and EBS University across Europe, the Americas, and Asia.
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| From Fan to Creator: Jaime Schwarz on the IP Economy | Episode 414 | 13 oct. 2025 | 00:35:40 | |
Want your members to actually stick around and engage without burning out or guessing what works? Join our free community of retention-focused leaders: 👥 professorgame.com/freecommunity-web What if your game character could earn you royalties? Jaime Schwarz unpacks co-creation, interactive media, and why the next frontier of engagement lives in the IP economy. A must-listen for future-focused creators! After an award winning 15 years as a copywriter and creative director for NYC agencies, Jaime Schwarz dove into Web3, first by filing the worlds first NFT patent in 2017 and then by founding brand therapy teaching brands to speak for themselves. After co-founding 7 startups from then till 2022, Jaime co-founded the Team Flow Institute using employee intelligence and Parallel Worlds, the first spatial transformation company. With his patent granted he is now also the founder of MRKD.dj ensuring DRRM (digital rights and royalties management) by smart contracting the samples themselves for infinite drops. On the roadmap is MRKD.worlds which expands stories across media using the same name chain as MRKD.dj to ensure interoperability and equitable co-creation across an open spatial web. Rob is a host and consultant at Professor Game as well as an expert, international speaker and advocate for the use of gamification and games-based solutions, especially in education and learning. He's also a professor and workshop facilitator for the topics of the podcast and LEGO SERIOUS PLAY (LSP) for top higher education institutions that include EFMD, IE Business School and EBS among others in Europe, America and Asia.
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| The One Choice That Will Determine Your Online Success | Episode 413 | 06 oct. 2025 | 00:09:13 | |
Build a thriving, monetized community—without chasing members or cranking out content 24/7. Join us for free: 🏡 professorgame.com/freecommunity-web Thinking of trying Skool? Use my link to get the 14-day free trial (same as direct)—and you'll also be supporting my work: 👉 professorgame.com/openyourskool Content is not king. In this episode, we unpack the 3 key "engines" that turn passive followers into engaged community members. If you're tired of content burnout and ready to build something meaningful, this one's for you. Rob is a host and consultant at Professor Game as well as an expert, international speaker and advocate for the use of gamification and games-based solutions, especially in education and learning. He's also a professor and workshop facilitator for the topics of the podcast and LEGO SERIOUS PLAY (LSP) for top higher education institutions that include EFMD, IE Business School and EBS among others in Europe, America and Asia.
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Lets's do stuff together! | |||
| Why Careers Need a Game Loop, with Unity's Jessica Lindl | Episode 412 | 29 sept. 2025 | 00:26:42 | |
Build a thriving, monetized community—without chasing members or cranking out content 24/7. Join us for free: 🏡 professorgame.com/freecommunity-web
Vice President at Unity and author of The Career Game Loop, Jessica Lindl shares how game-based strategies build better communities, improve retention, and drive real impact. Jessica Lindl is the Vice President of Ecosystem Growth at Unity Technologies, where she leads global efforts to empower creators, learners, and professionals through transformative, game-inspired solutions. With over 20 years of experience at the intersection of gaming, education, and workforce development, Jessica has helped millions of learners build meaningful careers. She is also the author of The Career Game Loop: Learn to Earn in the New Economy, a groundbreaking book that applies game design thinking to real-world career growth. Jessica is a Pahara-Aspen Fellow and serves on advisory boards for GSV Ventures and Jobs for the Future. Rob is a host and consultant at Professor Game as well as an expert, international speaker and advocate for the use of gamification and games-based solutions, especially in community building and education. He's also a professor and workshop facilitator for the topics of the podcast and LEGO SERIOUS PLAY (LSP) for top higher education institutions that include EFMD, IE Business School and EBS among others in Europe, America and Asia.
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| How To Grow Your Community! Without Paying For Ads | Episode 411 | 22 sept. 2025 | 00:11:13 | |
Your next viral title is already written. Get the free sheet: 👉 professorgame.com/YT-Title-Spreadsheet Curious about Skool? Grab the 14-day free trial through my link (and it helps me keep creating resources for you): 👉 professorgame.com/openyourskool Think ads are the only way to grow your community? Think again. Rob reveals how he grew his community to 140+ members with $0 in ad spend—using three powerful, game-inspired strategies you can start today. Rob is a host and consultant at Professor Game as well as an expert, international speaker and advocate for the use of gamification and games-based solutions, especially in education and learning. He's also a professor and workshop facilitator for the topics of the podcast and LEGO SERIOUS PLAY (LSP) for top higher education institutions that include EFMD, IE Business School and EBS among others in Europe, America and Asia.
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Lets's do stuff together! | |||
| Escape Rooms for Growth with Sarah Iverson | Episode 410 | 15 sept. 2025 | 00:36:27 | |
👉 Build a thriving, playful community—without chasing members or creating endless content. ✨ Get started free with our community The Game of Skool: professorgame.com/freecommunity-web Magic in the Mundane: Sarah Iverson on Gamifying Wellness Sarah Iverson is the founder of Curious Sunshine, a play-based wellness initiative that transforms personal growth into an imaginative adventure. A multidisciplinary artist, graphic designer, and holistic coach, Sarah fuses her love of puzzles, storytelling, and wellness to create experiences that spark joy, reflection, and real change. Backed by a B.A. in Art and a Master's in Environmental Leadership, Sarah's work lives at the intersection of creativity and consciousness. Through Curious Sunshine, she develops escape rooms, courses, and coaching programs that help people move from stuck to sparked—using play as the engine for transformation. Whether it's decoding riddles or unblocking old patterns, Sarah invites you to explore the magic of your mind, one curious step at a time. Rob is a host and consultant at Professor Game as well as an expert, international speaker and advocate for the use of gamification and games-based solutions, especially in education and learning. He's also a professor and workshop facilitator for the topics of the podcast and LEGO SERIOUS PLAY (LSP) for top higher education institutions that include EFMD, IE Business School and EBS among others in Europe, America and Asia.
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Lets's do stuff together! | |||
| I Tried VR Fire Training (and Failed to Find the Phone) with Ludus | Episode 409 | 08 sept. 2025 | 00:02:57 | |
Health and Safety 🔥 training is a drag and ineffective or expensive and dangerous ☠️... Or is it? Check out what's possible with our sponsor Ludus and their Free Guide: professorgame.com/free-ludus-guide Or just book a free VR demo. Warning: you might end up liking Health and Safety training... professorgame.com/ludus-vr-demo Hearing this only? Check out the video episode on our web or straight on YouTube On this sponsored episode, we dive into the world of VR-based health and safety training with Ludus. You'll get a behind-the-scenes peek into my home HQ as I test five of their standalone VR/AR simulations — from firefighting to CPR and even recycling! I share honest, hands-on impressions of how they look, feel, and function, including what works, what could be clearer, and how gamified experiences like these can truly enhance engagement and learning. Rob is a host and consultant at Professor Game as well as an expert, international speaker and advocate for the use of gamification and games-based solutions, especially in education and learning. He's also a professor and workshop facilitator for the topics of the podcast and LEGO SERIOUS PLAY (LSP) for top higher education institutions that include EFMD, IE Business School and EBS among others in Europe, America and Asia.
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| I Paid 5 Growth Experts To Create A Growth Playbook For The Same Community | Episode 408 | 01 sept. 2025 | 00:08:04 | |
Don't guess your next title – get the proven ones for free: 👉 professorgame.com/YT-Title-Spreadsheet Want your content to actually get seen? I paid five growth experts to reverse-engineer how to grow a community—without spending a cent on ads. In this episode, I reveals the three biggest levers. Rob is a host and consultant at Professor Game as well as an expert, international speaker and advocate for the use of gamification and games-based solutions, especially in education and learning. He's also a professor and workshop facilitator for the topics of the podcast and LEGO SERIOUS PLAY (LSP) for top higher education institutions that include EFMD, IE Business School and EBS among others in Europe, America and Asia.
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Lets's do stuff together! | |||
| Civic Engagement Through Classroom Games with Kerry Flanagan-Owen | Episode 407 | 25 août 2025 | 00:32:22 | |
Book a free 1:1 call to create your personalized gamification game plan: 🎯 professorgame.com/discoverycall Can games teach students to navigate politics and power? Kerry Flanagan-Owen from the Bill of Rights Institute says YES—and she's showing us how playful learning is transforming civics education in classrooms across the U.S. Kerry Flanagan-Owen is the Senior Manager of Learning Design at the Bill of Rights Institute, where she leads the development of free K–12 civics, government, and U.S. history resources. With a background in teaching and instructional coaching, Kerry brings deep expertise in designing engaging, inquiry-driven experiences for classrooms nationwide. Most recently, she spearheaded the creation of a series of card-based games as part of the Institute's Government and Politics: Civics for the American Experiment curriculum, using play to bring abstract civics concepts to life for high school students. Rob is a host and consultant at Professor Game as well as an expert, international speaker and advocate for the use of gamification and games-based solutions, especially in education and learning. He's also a professor and workshop facilitator for the topics of the podcast and LEGO SERIOUS PLAY (LSP) for top higher education institutions that include EFMD, IE Business School and EBS among others in Europe, America and Asia.
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| How to Win at the Game of Life (Without Playing by the Rules) | Episode 406 | 18 août 2025 | 00:15:49 | |
If you feel like your inner explorer's been benched for too long... you're not alone. We're rebuilding new learning quests inside a Skool group. Might be your next side quest. 🎯 professorgame.com/freecommunity-web Education wasn't built to empower—it was built to control. In this episode, Rob Alvarez breaks down how education evolved into a grind loop and how we can flip the system using gamification. If you've ever felt like your inner explorer got benched, this one's for you. Rob is a host and consultant at Professor Game as well as an expert, international speaker and advocate for the use of gamification and games-based solutions, especially in education and learning. He's also a professor and workshop facilitator for the topics of the podcast and LEGO SERIOUS PLAY (LSP) for top higher education institutions that include EFMD, IE Business School and EBS among others in Europe, America and Asia.
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| From Skeptics to Superstars: The Power of Play at Work with Alex Suchman | Episode 405 | 11 août 2025 | 00:35:44 | |
🚀 Want your community buzzing and bringing in more revenue? Snag my free mini course with 3 killer gamification hacks: professorgame.com/freebie-3-gamification-hacks Forget trust falls and awkward icebreakers. Alex Suchman is redefining the workplace with intentional play. Tune in to find out how one game changed a manager's mindset—and why play may be the missing ingredient in your team culture. Alex Suchman is the CEO and co-founder of Barometer XP, whose mission is to create cultures where people are excited about their work because they feel a strong sense of purpose and belonging. She uses games and play to strengthen interpersonal dynamics, such as trust, accountability, and psychological safety, into the workplace. Rob is a host and consultant at Professor Game as well as an expert, international speaker and advocate for the use of gamification and games-based solutions, especially in community building and education. He's also a professor and workshop facilitator for the topics of the podcast and LEGO SERIOUS PLAY (LSP) for top higher education institutions that include EFMD, IE Business School and EBS among others in Europe, America and Asia.
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| Why Your Game Mechanic Is the Learning with Elisa Navarro Chinchilla | Episode 404 | 04 août 2025 | 00:33:24 | |
Get access to over $1,000 worth of retention and gamification strategies, templates, and live sessions—for free. All inside our Professor Game community: 🎁 professorgame.com/freecommunity-web What happens when a powerful game opens Pandora's box? Elisa Navarro Chinchilla shares the highs, lows, and serious challenges of designing games for real-world impact—from schools in Mexico to reforestation efforts in Afghanistan. Elisa Navarro Chinchilla is the CEO and co-founder of Gold Bug Interactive and a veteran educational video game developer with more than 25 titles under her belt. Her most recent projects include Dino Dance for PBS Fred Rogers, Sabz, a reforestation game for Afghanistan; Protection, a tabletop game to teach Results Based Protection for InterAction; Chuka: Break the Silence, developed for the Education for Justice initiative of the UNODC, that leverages social and emotional learning to help prevent domestic violence, and consulting for Project 21, FES, to develop a game for youth participation, governance and citizenship in the MENA region. Convinced of the power of games to support underprivileged contexts through collaborative learning, she has received several national grants in Mexico (Fonca, Procine, Prosoft) to create educational experiences with networked technology, alternate reality games, and digital literacy workshops. Her games challenge players to develop resilience through problem solving, stimulate critical thinking, and practice transferable skills. Elisa has an MA from the Institute of Education at UCL, UK. Rob is a host and consultant at Professor Game as well as an expert, international speaker and advocate for the use of gamification and games-based solutions, especially in community building and education. He's also a professor and workshop facilitator for the topics of the podcast and LEGO SERIOUS PLAY (LSP) for top higher education institutions that include EFMD, IE Business School and EBS among others in Europe, America and Asia.
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Lets's do stuff together! | |||
| Secrets to Building the Most Engaging Community Ever | Episode 403 | 28 juil. 2025 | 00:05:24 | |
Click the link below to book a quick 10–15 minute chat with me. No sales, no pressure—just ideas and clarity on how to engage your community and grow revenue. What do sticky communities and addictive games have in common? We break down two powerful design moves to build a community you love showing up to—and one your members will too. Rob is a host and consultant at Professor Game as well as an expert, international speaker and advocate for the use of gamification and games-based solutions, especially in education and learning. He's also a professor and workshop facilitator for the topics of the podcast and LEGO SERIOUS PLAY (LSP) for top higher education institutions that include EFMD, IE Business School and EBS among others in Europe, America and Asia.
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| From Boring to Brilliant: Rethinking Education with AI and Engagement | Episode 402 | 21 juil. 2025 | 00:31:39 | |
Build a thriving, loyal community—without chasing members or cranking out content 24/7. Join us for free: 🏡 professorgame.com/freecommunity-web Crushing churn in the classroom? It starts with embracing AI. Rob Alvarez is joined by Dr. Matt Metzger to explore how AI can revamp higher education—boosting motivation, retention, and engagement while staying human-centered. No tech expertise required, just a willingness to rethink learning. Dr. Matthew R. Metzgar, PhD, is a Clinical Professor of Economics at UNC Charlotte's Belk College of Business and an award-winning teacher who develops and delivers undergraduate and MBA courses focused on real-world applications and innovative pedagogy. He is the author of a new book, "The Overnight AI Educator: Transform Your Course in 24 Hours". His research spans the effectiveness of teaching methods and the economics of obesity, and as a Gambrell Faculty Fellow he is leading a study on employee ownership's impact on the racial wealth gap in the Charlotte region. He co-chairs the Heterodox Academy Campus Community, facilitates the Constructive Dialogue Faculty Learning Community, and has been interviewed on labor-market shortages at both local and national levels. Dr. Metzgar earned his PhD from the University of Tennessee, an MBA from Wheeling Jesuit University, and a BS from West Virginia University. Rob is a host and consultant at Professor Game as well as an expert, international speaker and advocate for the use of gamification and games-based solutions, especially in education and learning. He's also a professor and workshop facilitator for the topics of the podcast and LEGO SERIOUS PLAY (LSP) for top higher education institutions that include EFMD, IE Business School and EBS among others in Europe, America and Asia.
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| Failed Game Becomes a Hit — 8 Years Later with Dain Saint | Episode 401 | 14 juil. 2025 | 00:34:51 | |
🚀 Want your community buzzing and bringing in more revenue? Snag my free mini course with 3 killer gamification hacks: professorgame.com/freebie-3-gamification-hacks "Sometimes your idea isn't broken — it's just not ready yet." In this immersive episode, Dain joins Rob to explore how interactive storytelling can drive real-world impact, from failed game prototypes that resurrected years later to transforming news stories into joyful community games. Tune in for deep insights on designing for emotion, embracing iteration, and why sometimes a pamphlet beats an app. dain saint (he/they) is a Philly-based storyteller, designer, and creative director making beautiful immersive experiences. They run Reckless Magic, an interactive storytelling label, and curate Futurefull, an interfuturist storytelling collective. Rob is a host and consultant at Professor Game as well as an expert, international speaker and advocate for the use of gamification and games-based solutions, especially in community building and education. He's also a professor and workshop facilitator for the topics of the podcast and LEGO SERIOUS PLAY (LSP) for top higher education institutions that include EFMD, IE Business School and EBS among others in Europe, America and Asia.
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| Level Up IRL: Designing Your Purpose with Yu-kai Chou | Episode 400 | 07 juil. 2025 | 00:40:12 | |
🚀 Want your community buzzing and bringing in more revenue? Snag my free mini course with 3 killer gamification hacks: professorgame.com/freebie-3-gamification-hacks What if your life was a game—and you had the playbook to win? In this episode, gamification expert Yu-kai Chou returns to share his new framework, 10K HP (10,000 Hours of Play), and how aligning your purpose, role, and daily actions can unlock real-life legendary success. 🎮💥 Previous episodes with Yu-kai:
Rob is a host and consultant at Professor Game as well as an expert, international speaker and advocate for the use of gamification and games-based solutions, especially in community building and education. He's also a professor and workshop facilitator for the topics of the podcast and LEGO SERIOUS PLAY (LSP) for top higher education institutions that include EFMD, IE Business School and EBS among others in Europe, America and Asia.
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| They Made $300k Per Month With Skool (Just Copy Them) | Episode 399 | 30 juin 2025 | 00:14:37 | |
Want help creating online revenue—without needing like a thousand different tools? Book a free 1:1 call to create your single platform revenue-creating online community: 🎯 professorgame.com/discoverycall Tired of juggling tools to run your online business? We break down why Skool is a game-changing platform for building and scaling online communities and offer a tour of its features, benefits, and real earning potential. Plus, learn how to go beyond tech and design for retention and revenue with the right strategy. Rob is a host and consultant at Professor Game as well as an expert, international speaker and advocate for the use of gamification and games-based solutions, especially in education and learning. He's also a professor and workshop facilitator for the topics of the podcast and LEGO SERIOUS PLAY (LSP) for top higher education institutions that include EFMD, IE Business School and EBS among others in Europe, America and Asia.
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| When Computers Taught You to Create, Not Just Consume with Jesper Juul | Episode 398 | 23 juin 2025 | 00:34:18 | |
If you're struggling to make more money with your online community, check out my FREE resources to learn how to do just that: professorgame.com/freecommunity-web What can a 40-year-old machine teach us about loyalty, engagement, and creative freedom? In this episode, Jesper Juul returns to the Professor Game Podcast to talk about his new book Too Much Fun, diving deep into the legacy of the Commodore 64. From hacking and game development to subculture and hardware design, Jesper unpacks the "five lives" of the C64 and what they reveal about user retention, tinkering, and systems that last. If you're designing for engagement today, this is a nostalgia-fueled masterclass in getting it right—and where we started getting it wrong. Jesper Juul is a video game theorist and occasional developer working at the Royal Danish Academy. He has previously taught at MIT and New York University. His books include Half-Real, and recently "Too much Fun" about the Commodore 64, his first computer, on which he wrote games and demos. Here's his first episode on the podcast: Jesper Juul and Handmade Games Rob is a host and consultant at Professor Game as well as an expert, international speaker and advocate for the use of gamification and games-based solutions, especially in community building and education. He's also a professor and workshop facilitator for the topics of the podcast and LEGO SERIOUS PLAY (LSP) for top higher education institutions that include EFMD, IE Business School and EBS among others in Europe, America and Asia.
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| AI + Game Thinking = Retention Breakthrough | Episode 397 | 16 juin 2025 | 00:32:00 | |
Click the link below to book a quick 10–15 minute chat with me. No sales, no pressure—just ideas and clarity on how to engage your community and grow revenue. Strategy Meets AI Previous episodes with Amy Jo Kim:
Rob is a host and consultant at Professor Game as well as an expert, international speaker and advocate for the use of gamification and games-based solutions, especially in education and learning. He's also a professor and workshop facilitator for the topics of the podcast and LEGO SERIOUS PLAY (LSP) for top higher education institutions that include EFMD, IE Business School and EBS among others in Europe, America and Asia.
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| Why Most Community Building Fails (And HOW TO WIN) | Episode 396 | 09 juin 2025 | 00:09:43 | |
🚀 Want your community buzzing and bringing in more revenue? Snag my free mini course with 3 killer gamification hacks: professorgame.com/freebie-3-gamification-hacks Why are your members disappearing—even when you're doing everything "right"? Rob breaks down the real reasons communities lose members, even when packed with great content. Drawing from what successful games do to keep players hooked, you'll learn the 3 invisible traps that quietly destroy retention—and what to do instead. No gimmicks. No burnout. Just practical, game-inspired strategies to re-engage your members and boost community revenue. Grab the free Retention Hacks Guide above to start implementing today! Rob is a host and consultant at Professor Game as well as an expert, international speaker and advocate for the use of gamification and games-based solutions, especially in community building and education. He's also a professor and workshop facilitator for the topics of the podcast and LEGO SERIOUS PLAY (LSP) for top higher education institutions that include EFMD, IE Business School and EBS among others in Europe, America and Asia.
Lets's do stuff together! | |||
| Coaching Leadership Through Role-Playing Games with Joe Lasley | Episode 395 | 02 juin 2025 | 00:30:03 | |
🚀 Want your community buzzing and bringing in more revenue? Snag my free mini course with 3 killer gamification hacks: professorgame.com/freebie-3-gamification-hacks What happens when role-playing games become a leadership development tool? Dr. Joe Lasley is an Assistant Professor of Leadership and Organizational Studies at the University of Southern Maine and the Founder of Gamenamic Leadership, where he merges academic rigor with the imaginative power of tabletop role-playing games to transform how individuals and teams learn to lead in the real world. He is an International Coaching Federation certified Leadership Coach, has a Ph.D. in Leadership Studies, and degrees in Organizational Psychology, Higher Education Administration, and Organizational Communication. As a consultant, Dr. Joe created LeadRPG, an innovative method that blends leadership development with tabletop role-playing games to build emotionally intelligent, adaptive leaders and creative teams. With the LeadRPG Team, he has developed immersive retreats, facilitated custom programs for mission-driven organizations and tech leaders, and produced game-based toolkits used for leadership coaching, team development, and reflective practice. With expertise spanning group dynamics, adaptive leadership, and game-based learning, Dr. Joe is committed to helping people unlock their potential, co-design shared experiences, and navigate complexity with creativity, purpose, and play. Rob is a host and consultant at Professor Game as well as an expert, international speaker and advocate for the use of gamification and games-based solutions, especially in education and learning. He's also a professor and workshop facilitator for the topics of the podcast and LEGO SERIOUS PLAY (LSP) for top higher education institutions that include EFMD, IE Business School and EBS among others in Europe, America and Asia.
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| The Great Gambit: Teaching Peace Through Play with Anders Kjellberg | Episode 394 | 26 mai 2025 | 00:25:33 | |
🔥 Losing users? Get free, expert-backed resources to boost retention with gamification: professorgame.com/freecommunity-web What happens when a teacher turns history into a simulation? Anders works as a teacher in Swedish upper secondary school. His main subjects are History and Swedish but he is also part of the school's educational steering group and takes part in a collaborational project with other Nordic upper secondary shools. Apart from being a teacher, Anders is a musician, playing mostly bass, guitars and syntheizsers in several of bands and records a lot of music in his house up in the Swedish forests. Together with his friend Zhenya Luchaninau, he has created an educational tool/simulation to be used in history class in upper secondary school, called "The Great Gambit". The scene is a tumultous transitional period in Europes history, dealing with the years between 1871 and 1914: the build up to World War One. The purpose of the game is, to put it short: make the students understand the driving forces behind conflicts and wars and, hopefully, teach them to understand how a society can avoid such things. Rob is a host and consultant at Professor Game as well as an expert, international speaker and advocate for the use of gamification and games-based solutions, especially in education and learning. He's also a professor and workshop facilitator for the topics of the podcast and LEGO SERIOUS PLAY (LSP) for top higher education institutions that include EFMD, IE Business School and EBS among others in Europe, America and Asia.
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Lets's do stuff together! | |||
| Bram Wulteputte Gamifies Education With Minecraft and NASA | Episode 393 | 19 mai 2025 | 00:31:09 | |
🔥 Losing users? Get free, expert-backed resources to boost retention with gamification: professorgame.com/freecommunity-web How do you gamify learning without losing the learning? Bram Wulteputte is a Co-founder and the Head of Education at Shapescape, a company merging education with the immersive world of Minecraft. With years of experience in games and gamification, Bram has built educational experiences that don't just engage—they inspire. Through Shapescape's partnership with Minecraft Education, he's been shaping unique content that bridges fun and learning, resonating with audiences around the globe. From guiding strategy to developing immersive curriculums, Bram has hands-on insights into how gamification can unlock new dimensions in both education and business. Rob is a host and consultant at Professor Game as well as an expert, international speaker and advocate for the use of gamification and games-based solutions, especially in education and learning. He's also a professor and workshop facilitator for the topics of the podcast and LEGO SERIOUS PLAY (LSP) for top higher education institutions that include EFMD, IE Business School and EBS among others in Europe, America and Asia.
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| Why Aldi Agaj Builds Games With Scientists AND Teachers | Episode 392 | 12 mai 2025 | 00:31:35 | |
🔥 Losing users? Get free, expert-backed resources to boost retention with gamification: professorgame.com/freecommunity-web What if learning felt like playing — and retention was built into the design? Chief Executive Officer of AAK Tele-Science , And CEO of Alter-Learning Educational Platform from since 2020. He's an Entrepreneurial Chief Executive Officer, experienced in founding companies in domestic and international marketplaces. Facilitator and builder of world-class technology. Provides technical and visionary leadership for technology company offering a Cloud-Based Platform as a Service (SaaS) for Scientific Research. Rob is a host and consultant at Professor Game as well as an expert, international speaker and advocate for the use of gamification and games-based solutions, especially in education and learning. He's also a professor and workshop facilitator for the topics of the podcast and LEGO SERIOUS PLAY (LSP) for top higher education institutions that include EFMD, IE Business School and EBS among others in Europe, America and Asia.
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Lets's do stuff together! | |||
| 3 Customer Retention Strategies That Keep Customers Coming Back | Episode 391 | 05 mai 2025 | 00:08:56 | |
🚀 Want your community buzzing and bringing in more revenue? Snag my free mini course with 3 killer gamification hacks: professorgame.com/freebie-3-gamification-hacks Tired of watching great customers walk away? Rob is a host and consultant at Professor Game as well as an expert, international speaker and advocate for the use of gamification and games-based solutions, especially in education and learning. He's also a professor and workshop facilitator for the topics of the podcast and LEGO SERIOUS PLAY (LSP) for top higher education institutions that include EFMD, IE Business School and EBS among others in Europe, America and Asia.
Episode Links: 3 Gamification Hacks To Boost Your Community's Revenue
Lets's do stuff together! | |||
| Role-Playing for Real Learning with Anthony Kurza | Episode 390 | 28 avr. 2025 | 00:36:25 | |
🔥 Losing users? Get free, expert-backed resources to boost retention with gamification: professorgame.com/freecommunity-web From clueless to collaborative in one session? That's the power of a well-designed Tabletop RPG. Rob Alvarez sits down with Anthony Kurza, creator of the SAN model and higher ed coach, to explore how role-playing games can unlock retention, connection, and deep learning—both inside and outside the classroom. Anthony Kurza is a game designer specializing in tabletop role-playing games and an educator in higher education. His work bridges storytelling, game mechanics, and immersive learning, creating experiences that foster social-emotional learning and critical thinking. As an adjunct professor and College Life Coach and Florida State University, he helps students explore the power of collaborative storytelling, while his research focuses on how TTRPGs can be used as educational tools. He has also developed his own TTRPG system and is eager to share it with the world—whether through publishing, workshops, or partnerships that bring games into new spaces. His goal is to make storytelling and role-playing more accessible, engaging, and transformative for players and educators alike. Rob is a host and consultant at Professor Game as well as an expert, international speaker and advocate for the use of gamification and games-based solutions, especially in education and learning. He's also a professor and workshop facilitator for the topics of the podcast and LEGO SERIOUS PLAY (LSP) for top higher education institutions that include EFMD, IE Business School and EBS among others in Europe, America and Asia.
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| Witcher-Level Storytelling for Real Engagement with Jakub Szamalek | Episode 389 | 21 avr. 2025 | 00:42:02 | |
🔥 Losing users? Get free, expert-backed resources to boost retention with gamification: professorgame.com/freecommunity-web Why do players stay hooked for 100+ hours in games like The Witcher 3? It's not just gameplay—it's story. Rob Alvarez is joined by Jakub Szamalek, the master narrative designer behind gaming's most iconic worlds, to unpack the secrets of choice, emotion, and retention through storytelling. Jakub Szamalek is an award-winning narrative designer and writer, best known for his work on The Witcher III: Wild Hunt and Cyberpunk 2077. Jakub has played a key role in shaping some of the most emotionally immersive and critically acclaimed storylines in modern gaming, blending deep lore, player-driven choices, and unforgettable characters. Beyond games, Jakub is also a novelist and a passionate storyteller who understands how narrative can hook people—and keep them coming back. Today, we'll explore what makes interactive stories so powerful, and what we can learn from games like The Witcher to design better, more engaging experiences in other fields. Rob is a host and consultant at Professor Game as well as an expert, international speaker and advocate for the use of gamification and games-based solutions, especially in education and learning. He's also a professor and workshop facilitator for the topics of the podcast and LEGO SERIOUS PLAY (LSP) for top higher education institutions that include EFMD, IE Business School and EBS among others in Europe, America and Asia.
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| When Perfect Balance Fails: Lessons in Gamified Design with Alireza Ranjbar | Episode 388 | 14 avr. 2025 | 00:31:54 | |
If you're struggling to keep people engaged and loyal in your product or business, check out my FREE gamification course to learn how to do just that: professorgame.com/freecommunity-web What happens when a perfectly balanced gamification system fails with users? Alireza Ranjbar Shourabi shares this shocking experience and unpacks how cultural nuances, hidden perceptions, and behavioral insights can make or break your engagement strategy. Starting in high school, Alireza used computers as a means to create and play games, first diving into programming and then exploring 2D and 3D art. Eventually, he discovered his true passion in game design, which sparked a deep curiosity about human behavior. With this newfound interest, he went for psychology, sociology, behavioral economics, and persuasive design, continually learning about motivational theories like Self-Determination Theory (SDT), Flow, and the Fogg Behavior Model, as well as every aspect of behavioral economics available. Soon enough, he realized these principles and insights could be applied outside of games as well. This revelation led him to design engagement solutions and gamified campaigns across a variety of fields, including Fintech, E-learning, E-health, Open Innovation, and even offline advertising. With experience in designing for diverse platforms and genres, Alireza has contributed to nearly every area of gamification and game development, from systems design, AI, and UX to marketing and monetization. However, economy and balance—the 'hidden' yet crucial elements of experience design—have always been his primary focus and specialty. For him, design is about striking a balance between a fun, fair player experience and sustainable monetization for a successful business. Above all, he views players as complex individuals with limitless dimensions, constantly seeking to understand and interpret the behavioral data collected from in-game interactions—and beyond. Rob is a host and consultant at Professor Game as well as an expert, international speaker and advocate for the use of gamification and games-based solutions, especially in education and learning. He's also a professor and workshop facilitator for the topics of the podcast and LEGO SERIOUS PLAY (LSP) for top higher education institutions that include EFMD, IE Business School and EBS among others in Europe, America and Asia.
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| Feedback Loops for Saving the World with Katie Patrick | Episode 387 | 07 avr. 2025 | 00:41:17 | |
If you're struggling to keep people engaged and loyal in your product or business, check out my FREE gamification course to learn how to do just that: professorgame.com/freecommunity-web Badges won't cut it. Katie Patrick reveals how focusing on feedback loops, imagination, and measurable actions makes climate programs actually work. Join us to explore how to crush environmental inaction with game-inspired design. Katie Patrick is an Australian-American environmental engineer and climate action designer. She's author of the books How to Save the World and Zerowastify and hosts a podcast where she investigates the academic research in environmental psychology. Katie specializes in the design of getting people to change. She applies gamification and behavioral science in a way that dramatically increases the adoption of environmental programs and has worked with organizations including UNEP, NASA JPL, Stanford University, U.S. State Department, Google, University of California, Magic Leap, and the Institute for the Future. Katie started UrbanCanopy.io, a map-based application that uses satellite imaging of urban heat islands and vegetation cover to encourage urban greening and cooling initiatives. She is also the co-founder of Energy Lollipop, a Chrome extension and outdoor screen project that shows the electric grid's CO2 emissions in real time. She was CEO of the VC-funded green-lifestyle magazine Green Pages Australia and was appointed environmental brand ambassador by the Ogilvy Earth advertising agency for Volkswagen, Lipton Tea and Wolfblass Wines. She has served on the board of Australia's national eco label, Good Environmental Choice Australia, and won the Cosmopolitan Woman of the Year Award for entrepreneurship. After graduating from the Royal Melbourne Institute of Technology with a B.Eng in Environmental Engineering, she worked as an environmental design engineer for building engineers WSP in Sydney on some of the world's first platinum-LEED-certified commercial buildings. Katie lives in Silicon Valley with her young daughter, Anastasia.< Rob is a host and consultant at Professor Game as well as an expert, international speaker and advocate for the use of gamification and games-based solutions, especially in education and learning. He's also a professor and workshop facilitator for the topics of the podcast and LEGO SERIOUS PLAY (LSP) for top higher education institutions that include EFMD, IE Business School and EBS among others in Europe, America and Asia.
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| Why Most Habit Hacks Fail (and What Actually Works) with Jason Hreha | Episode 386 | 31 mars 2025 | 00:37:56 | |
If you're struggling to keep people engaged and loyal in your product or business, check out my FREE gamification course to learn how to do just that: professorgame.com/freecommunity-web Forget hacks—behavioral change starts with better behavior selection. In this episode, Jason Hreha and Rob Alvarez explore how psychometrics can help align strategies with personalities for meaningful, lasting impact in business and life. For close to 15 years, Jason has been applying behavioral science research and methodologies to solve hard problems in the technology world. He is the founder and CEO of Persona, The Talent Company. They are the world's leading provider of elite non-technical talent. Jason is also a senior advisor at Edelman, a global communications firm, where he provides behavioral science insights and guidance to clients across various industries and sectors. Jason's passion is to create products and services that empower people to achieve their goals and improve their lives. He has co-founded and led several successful startups, such as Kite.io, a mobile search company that was acquired by Quixey, and Dopamine, the first tech-focused applied behavioral science firm. Jason has also served as the global head of behavioral science at Walmart, where he co-founded and built the Walmart Behavioral Science Team. Additionally, he is the creator of Behavioral Strategy, an interdisciplinary approach to ensuring that behavioral research is incorporated into new products and initiatives from the strategic planning phase. The goal of Behavioral Strategy is to achieve Behavior Market Fit. Rob is a host and consultant at Professor Game as well as an expert, international speaker and advocate for the use of gamification and games-based solutions, especially in education and learning. He's also a professor and workshop facilitator for the topics of the podcast and LEGO SERIOUS PLAY (LSP) for top higher education institutions that include EFMD, IE Business School and EBS among others in Europe, America and Asia.
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| 🎤 Crocs Not Allowed: Building Trivia, Nations, and Engagement with Mark Corona | Episode 385 | 24 mars 2025 | 00:27:03 | |
If you're struggling to keep people engaged and loyal in your product or business, check out my FREE gamification course to learn how to do just that: professorgame.com/freecommunity-web 🎤 What do a trivia show, a fake country, and a war against Crocs have in common? You'll find out in this hilariously high-energy episode of the Professor Game Podcast with Rob and the unforgettable Mark Corona! From founding the micro-nation of Slowjamistan (where Crocs are banned by law 😆) to designing and hosting a national trivia game show unlike any other, Mark shares the wild ride of combining entertainment with meaningful engagement. He dives into stories of tech failures turned learning moments, how games build community and retention in corporate settings, and why persistence is the real superpower behind success. It's an episode packed with laughs, lessons, and a whole lot of game show magic! 🎮🎙️ Mark Corona is a national trivia host, high-energy speaker, and the founder of his own country. Known for engaging audiences with interactive trivia and unforgettable experiences, he blends entertainment with business insights to engage and retain. Rob is a host and consultant at Professor Game as well as an expert, international speaker and advocate for the use of gamification and games-based solutions, especially in education and learning. He's also a professor and workshop facilitator for the topics of the podcast and LEGO SERIOUS PLAY (LSP) for top higher education institutions that include EFMD, IE Business School and EBS among others in Europe, America and Asia.
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| How Games Reveal Who We Are With Ryan Jones 🔍🎮 | Episode 384 | 17 mars 2025 | 00:33:15 | |
If you're struggling to keep people engaged and loyal in your product or business, check out my FREE gamification course to learn how to do just that: professorgame.com/freecommunity-web What if the characters we play in games reveal more about who we truly are? 🎭🎲 Tabletop Role-Playing Games (TTRPGs) offer more than just entertainment—they create powerful opportunities for self-discovery, personal growth, and deeper engagement. This conversation dives into how the roles we play in games often reflect real-life struggles, aspirations, and identities—sometimes without us even realizing it. Through immersive storytelling and emergent gameplay, TTRPGs become tools for building emotional intelligence, confidence, and connection. Whether you're designing learning experiences, digital communities, or gamified products, this episode uncovers how role-play can drive transformation and long-term engagement. Ryan Alan Jones is a transformational coach, mindfulness practitioner, and advocate for the power of storytelling in personal development. Currently pursuing a doctorate in leadership and coaching, Ryan's academic work complements his unique approach, which integrates tabletop role-playing games (TTRPGs) to help individuals uncover new facets of themselves, build social and emotional intelligence, and foster beautiful and satisfying lives. His work bridges the creative and the practical, drawing on his experiences as a certified personal trainer, yoga instructor, actor, and director. Through his innovative approach, Ryan bridges the worlds of imagination and reality, helping others discover their potential and redefine their personal narratives. Rob is a host and consultant at Professor Game as well as an expert, international speaker and advocate for the use of gamification and games-based solutions, especially in education and learning. He's also a professor and workshop facilitator for the topics of the podcast and LEGO SERIOUS PLAY (LSP) for top higher education institutions that include EFMD, IE Business School and EBS among others in Europe, America and Asia.
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| Role-Playing for Real Growth 🎭 with Kathrin Fischer | Episode 383 | 10 mars 2025 | 00:31:18 | |
If you're struggling to keep people engaged and loyal in your product or business, check out my FREE gamification course to learn how to do just that: professorgame.com/freecommunity-web What if playing pretend could unlock real-world skills? 🎭🎲 We explore how Tabletop Role-Playing Games (TTRPGs) are transforming education and therapy. Through structured yet creative gameplay, Kathrin helps students and therapy patients develop communication, teamwork, and confidence—while having fun. She shares how even short, one-hour sessions can lead to long-term behavioral changes, deeper engagement, and transferable skills that go beyond the game table. Whether you're an educator, a product designer, or a community builder, this episode will inspire you to harness the power of play to boost retention, motivation, and meaningful learning experiences. Kathrin Fischer is a teacher and learning therapist from Germany who focuses on applied ttrpg (tabletop roleplaying game) as a method in learning since 2019. With her Company EduTale she provides workshops and material for educators and therapists. She also works at the Bonn Lab for Analog Games and Imaginative Play of the University of Bonn. Rob is a host and consultant at Professor Game as well as an expert, international speaker and advocate for the use of gamification and games-based solutions, especially in education and learning. He's also a professor and workshop facilitator for the topics of the podcast and LEGO SERIOUS PLAY (LSP) for top higher education institutions that include EFMD, IE Business School and EBS among others in Europe, America and Asia.
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Lets's do stuff together!
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