Explore every episode of the podcast Professional Services Growth and Marketing
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Welcome to Professional Services Growth and Marketing | 13 Nov 2023 | 00:02:58 | |
Welcome to Professional Services Growth and Marketing, the podcast that dives deep into the strategies and success stories driving the growth of professional service firms. If you're an entrepreneur, leader, or professional in the realms of law, accounting, architecture, medicine, and more, this podcast is your essential resource for insights, inspiration, and actionable advice. Hosted by Emerald City Productions team members, a seasoned expert marketing agency in the field of professional services marketing, this podcast is a treasure trove of wisdom extracted from the frontlines of industry growth. From small boutique firms to established giants, we bring you real-life tales of how businesses like yours have overcome challenges, harnessed opportunities, and transformed their visions into remarkable success stories. Explore the Emerald City Productions website to learn more about the expertise and experience that fuels our podcast. Our episodes feature captivating conversations with thought leaders, innovators, and practitioners who share their journeys to prominence. Discover the tried-and-true strategies they employed to build strong client relationships, enhance their brand presence, and navigate the evolving landscape of professional services. In each episode, you'll gain access to: Whether you're a seasoned industry veteran or just starting out, Professional Services Growth and Marketing is your go-to resource for transforming your professional service firm into a thriving, client-focused powerhouse. Subscribe now to join us on this exciting journey of learning, growth, and success. Visit emeraldcitypro.com for more insights, resources, and to stay updated on the latest episodes. Remember, your success story starts here! | |||
| 167: 2023 State of Podcast Guesting Report with Tom Schwab | 01 Feb 2023 | 00:36:53 | |
Tom Schwab is known as the father of Podcast Interview Marketing. Beyond just podcast guesting, he saw in 2013 how targeted podcast interviews could drive an inbound marketing machine. He has appeared on over 1,500 interviews and his company, Interview Valet, has served over one thousand leading brands, consultant, and non-fiction authors on over fifty thousand interviews since 2015. Tom is an author, speaker, and teacher. His book Podcast Guest Profits: How to grow your business with a targeted interview strategy has been called the bible of podcast guesting. He has presented at INBOUND, Harvard, the American Marketing Association , PodFest, and Podcast Movement about using podcast guesting as a marketing channel.
Trained as an engineer, he graduated from the United States Naval Academy (Annapolis) and ran nuclear power plants on aircraft carriers. This systems approach has allowed him to create, refine, execute, scale, and teach a new marketing channel that is rapidly growing in acceptance and impact. Since 2017, each year Tom has shared the findings from his database on The State of Podcast Guesting.
https://interviewvalet.com/danny
*** Brand You Funnels (first month free) - https://www.brandyoufunnels.com/getstarted?fpr=danny97 Asana Project Management (first month free) - https://asana.grsm.io/3z7jerh6p9mj *** Roadmap: https://dannyozment.com/roadmap Questions? https://www.speakpipe.com/podcaststrategies or email me at danny@emeraldcitypro.com *** Are you interested in starting or growing a podcast AND business with the support of my team and a community of experienced podcasters? Join my Podcaster Pod. You get...
Use code JOINPODPOD to get a 1-month free trial. *** For $29/month, ConvertKit's Creator Plan
Do you have a website for your business or personal brand or are you building one? If so, then you need WPX hosting. I use WPX for all of my sites and so do many of our clients. For $25/month, WPX's Business Plan gives you
*** My Recommended Resources - https://dannyozment.com/resources | |||
| 158: Filler Words and What To Do With Them When Editing | 14 Sep 2022 | 00:12:24 | |
Umm, err, uhhh, like, ya know, just, sorta, right? Filler words can be bad things and good things when it comes to podcast editing. In this episode, I share some thoughts on filler words that you may not have considered including some research that covers understanding, gender factors, and more. Resources: https://psycnet.apa.org/record/2022-82550-001 https://schwa.byu.edu/files/2014/12/F2014-Robbins.pdf *** Brand You Funnels (first month free) - https://www.brandyoufunnels.com/getstarted?fpr=danny97 Asana Project Management (first month free) - https://asana.grsm.io/3z7jerh6p9mj *** Roadmap: https://dannyozment.com/roadmap Questions? https://www.speakpipe.com/podcaststrategies or email me at danny@emeraldcitypro.com *** Are you interested in starting or growing a podcast AND business with the support of my team and a community of experienced podcasters? Join my Podcaster Pod. You get...
Use code JOINPODPOD to get a 1-month free trial. *** For $29/month, ConvertKit's Creator Plan
Do you have a website for your business or personal brand or are you building one? If so, then you need WPX hosting. I use WPX for all of my sites and so do many of our clients. For $25/month, WPX's Business Plan gives you
*** My Recommended Resources - https://dannyozment.com/resources | |||
| 068: Enterprise Podcasting Strategies with Laurie Ruettimann | 18 Sep 2019 | 00:33:52 | |
This week on the podcast, I'm sharing an interview I did on the podcast Let's Fix Work with Laurie Ruettimann. If you are wondering what podcasting has to do with work, well, I often get asked questions about enterprise podcasting. Questions like, "How do we do this in our organization?" "How do we have a podcast where the CEO talks to the employees, but we keep it confidential?" Or, "How do we have a podcast for the marketing department to let other departments within the organization know the cool things that we're working on?" In this interview we talk about individual and enterprise podcast strategies that work. So if you're interested in employee communications, if you want to help people communicate more effectively, if you want to foster creativity, collaboration, and transparency, I think podcasting might be a solution for you. Resources from the episode:Key Takeaways from the episode Lance Armstrong's THEMOVE Podcast Lance Armstrong's The Forward Podcast
Connect with Laurie:
Connect with Danny: Danny Ozment's Podcast Strategies and Website
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| 067: Making Your Podcast Profitable with Amber De La Garza | 11 Sep 2019 | 00:40:46 | |
I'm looking forward to bringing this episode to you because you're going to meet one of my clients Amber De La Garza. Amber gives you the straight talk on what it takes to be productive and grow your business. When listening in on my conversation with her, you will discover strategies to save time and money while podcasting, the holy grail of growing a business, a surefire way to maximize your SEO, our podcasting process and so much more. Resources from this episode: Connect with Amber - https://amberdelagarza.com/podcast/ Borrow my brain - https://dannyozment.com/coachingsession | |||
| 066: How having a podcast can help you market better | 04 Sep 2019 | 00:34:47 | |
This is a special episode with one of my clients, Ernie Svenson. We had a great discussion recently about how lawyers can use podcasts. Podcasting is not as hard as most people think. After having done his podcast for over a year, Ernie was ready to share some "behind the scenes" observations. The main takeaway is that you can create a podcast more easily than you'd imagine. And the impact that a podcast will have on your marketing efforts are huge. The ROI of podcasting surpasses every other form of marketing or advertising. Listen to my interview with Ernie Svenson and find out how. Resources from this episode: Connect with Ernie - https://ernietheattorney.net/ Borrow my brain - https://dannyozment.com/coachingsession
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| 065: Let's get intimate... a replay featuring podcast nudity | 14 Aug 2019 | 00:09:33 | |
Podcast hosts and listeners, guess what? You've been naked together! No seriously, you probably have! I listen to podcasts in the shower and in the bathroom in the morning while I get ready for the day ahead. I bet you do too. Did you know that the average podcast listener invests around 5-hours and seven minutes per week listening to their favorite shows? They listen at home, in their car, while they are walking, at work, or even at the gym. You, as the podcast host are in your listeners ears in so many different locations. Oh yeah, and guess what else? That's a lot longer than someone who produces video. They can hear your actual voice (unlike in some blog or book they decided to read) and a podcast allows you to show a very real, authentic, and vulnerable version of yourself. You can share your stories. You can tell your potential client who you really are and make a connection.
Links mentioned in this episode: Connect with Danny: LinkedIn: https://www.linkedin.com/in/dannyozment/ Instagram: https://www.instagram.com/dannyozment/ Discovery call: https://dannyozment.com/call Borrow my brain: https://dannyozment.com/coachingsession | |||
| 064: Ideas for Mindful Note-taking at Conferences | 07 Aug 2019 | 00:14:15 | |
Unfortunately, a lot of people spend a lot of money to attend conferences and often walk away without taking action on any of the great stuff they learned. This bums me out. I recently saw some great suggestions for note-taking at the Workhuman conference in Nashville and wanted to share them here with you. As Podcast Movement 2019 is here in Orlando next week, this is a perfect time for you to create a note-taking strategy for yourself that will allow you to walk away from the conference and make the ideas stick. Resources: Podcast Movement 2019 - https://podcastmovement.com/ 4-person intensive - Email me danny@emeraldcitypro.com Complete Plus Package - https://emeraldcitypro.com/services/#pricing | |||
| 063: Ads and Sponsorships | 31 Jul 2019 | 00:13:35 | |
In this episode we discuss monetizing your podcast through ads and sponsorships. I want you to know the truth about how many downloads you'll need before you get significant income from sponsorships. And I share a strategic way you can get valuable sponsorships even if you only have 500 downloads per month. *** Want to join my 4-person 90-day intensive? Who: Entrepreneurs, business owners, podcasters, and side hustlers who are serious about taking the next steps What: 2-monthly calls (every other week) for 90-days with action items and encouragement in between When: Beginning in August, on a mutually agreed upon day and time Where: Zoom and Slack Why: You are eager to leap forward with your business How: The cost is $297 per month with a 90-day commitment ($891 total) I'm actively coaching individual entrepreneurs and other groups, so I know I can help you, but you have to be willing to show up and do the work. My next 4-Person Intensive starts in August. Will you join me? Email me at danny@emeraldcitypro.com and let me know. | |||
| 062: Podcasts are Referral Marketing on a Grand Scale | 24 Jul 2019 | 00:08:21 | |
In this episode we discuss referral marketing. Most businesses get 80% of their clients from some form or referral marketing. I'm going to share with you how you can use your podcast as part of your referral marketing strategy. *** Want to join my 4-person 90-day intensive? Who: Entrepreneurs, business owners, podcasters, and side hustlers who are serious about taking the next steps What: 2-monthly calls (every other week) for 90-days with action items and encouragement in between When: Beginning in August, on a mutually agreed upon day and time Where: Zoom and Slack Why: You are eager to leap forward with your business How: The cost is $297 per month with a 90-day commitment ($891 total) I'm actively coaching individual entrepreneurs and other groups, so I know I can help you, but you have to be willing to show up and do the work. My next 4-Person Intensive starts in August. Will you join me? Email me at danny@emeraldcitypro.com and let me know. | |||
| 061: An update on important podcasting stats! | 17 Jul 2019 | 00:12:05 | |
Podcasts are now mainstream. Over 55% of americans have now listened to a podcast. That's amazing! And it's an amazing tool for you to use to reach more people. In this episode I share some updated stats from the last year and some great stories about the engagement that comes from podcasting. Resources: Check out episode 4 of the podcast. https://dannyozment.com/coachingsession | |||
| 060: One killer strategy that most podcasters aren't using | 10 Jul 2019 | 00:07:12 | |
People are starving for local content. The days of the local small town newspaper are long gone and Yelp and Google are only so helpful. In this episode, hear how hyper-local content can be a major source of traffic and downloads. Resources mentioned: Speaking - https://dannyozment.com/speaking Coaching - https://dannyozment.com/coachingsession
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| 059: A few things you may not know about me | 03 Jul 2019 | 00:14:32 | |
It's been a while since I told you my story. So for the benefit of the new listeners and the entertainment of the long time listeners, I decided to share a few fun things about me that you may not know. In this episode you'll learn: 1. How my music career began with a tuba and tears 2. How Andrew Lloyd Weber changed my career path 3. Why lederhosen was one of my favorite outfits in college 4. What famous movie franchise and TV show I was connected to Yes... that was my best attempt at trying to tease some funny stories that aren't as big as I just made them sound, but I hope you'll at least get a chuckle out of this episode. Resources mentioned: Full keynote presentation - https://dannyozment.com/speaking Borrow my brain - https://dannyozment.com/coachingsession I have a few production spots open. Apply at https://emeraldcitypro.com/services/#pricing | |||
| 157: Podcast Editing Techniques and Philosophies | 07 Sep 2022 | 00:09:10 | |
How much editing is too much editing? That's what I'm discussing today. Join me as I share some steps you can take to make better edits in your podcast episodes. Resources: https://blog.pacific-content.com/editing-um-dialogue-28725d12ef29 *** Brand You Funnels (first month free) - https://www.brandyoufunnels.com/getstarted?fpr=danny97 Asana Project Management (first month free) - https://asana.grsm.io/3z7jerh6p9mj *** Roadmap: https://dannyozment.com/roadmap Questions? https://www.speakpipe.com/podcaststrategies or email me at danny@emeraldcitypro.com *** Are you interested in starting or growing a podcast AND business with the support of my team and a community of experienced podcasters? Join my Podcaster Pod. You get...
Use code JOINPODPOD to get a 1-month free trial. *** For $29/month, ConvertKit's Creator Plan
Do you have a website for your business or personal brand or are you building one? If so, then you need WPX hosting. I use WPX for all of my sites and so do many of our clients. For $25/month, WPX's Business Plan gives you
*** My Recommended Resources - https://dannyozment.com/resources
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| 058: How podcasts will continue to provide you income for years to come | 26 Jun 2019 | 00:10:47 | |
We've talked before about podcasts being a long term play. They are not a short term tactic. They are an appreciable asset that grows your community over the long term. In this episode I talk about: 1. The unique behavior of podcast listeners that continues to reward you 2. Why you need to stay consistent 3. How a simple call to action can bring you income for years to come Resources mentioned: Full keynote presentation - https://dannyozment.com/speaking Borrow my brain - https://dannyozment.com/coachingsession I have a few production spots open. Apply at https://emeraldcitypro.com/services/#pricing
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| The Top 5: 5 Ways to Guarantee a Successful Podcast Launch | 19 Jun 2019 | 00:08:34 | |
A common problem among podcasters is that they get so excited about the show they want to create or have created that after spending a lot of time and money to create an interesting show and get the best gear to record it, they just throw it out into the world and hope it sticks. They take the "Field of Dreams" approach... if you build it, they will come… Well, in most cases, if it isn't an insanely original idea, that happens to tap into a huge need or a huge potential audience (like something about Disney) they find that their show just falls flat. They might get 100 - 500 downloads per episode without promotion but things plateau and stay there. I have a couple clients who came to me having 60 or more episodes on Apple Podcasts yet they were seeing download numbers that were inconsistent with the strength of their topic or show. And in every single case, one of the techniques in my Podcast Launch Formula would have solved their problem. So let's dive in to what you need to do to launch or re-launch your podcast and grow its following. Resources mentioned: Jeff Walker's Product Launch Formula - https://amzn.to/2Vrce5x My Podcast Launch Formula - https://dannyozment.com/podcast-launch-formula Danny's Recommended Resources - https://dannyozment.com/resources
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| The Top 5: It's Evergreen. Why You Should Podcast for Your Business (Reason #4) | 12 Jun 2019 | 00:04:57 | |
Evergreen content is content that is always relevant. And, podcasts are an evergreen content asset. Many people think of podcasting as a marketing tool only. Nope. Podcasting is a long-play about building a relationship with your ideal client. The end result; podcasting will give you return on investment, for years to come. In this episode, I share:
Grab a free copy of The Ultimate Podcast Launch Formula at DannyOzment.com/podcast-launch-formula | |||
| The Top 5: Build a Community from Your Podcast with Katie Krimitsos | 05 Jun 2019 | 00:29:58 | |
Today Katie Krimitsos joins me on the podcast. Katie is the creator of Biz Women Rock, a podcast and community for highly ambitious entrepreneurial women who are craving more in their business. This week we are talking about building a community from your podcast. Katie is a friend, a client, and a mentor of mine and I could think of no one better to talk about how to build a community with your podcast. In this episode, you'll hear:
"The medium of podcasting is ridiculously intimate. Even though you are talking to so many people around the globe, you really are only talking to one person. That intimacy gets translated into a podcast. When you really accept that, you can leverage it by building that one-on-one relationship times hundreds, thousands, millions, or however many listeners you have. Community starts with that relationship." ------ Resources mentioned: Katie Krimitsos: http://bizwomenrock.com Meditation for Women: http://womensmeditationnetwork.com/ My Podcast Launch Formula – https://dannyozment.com/podcast-launch-formula Danny's Recommended Resources – https://dannyozment.com/resources Schedule a FREE strategy call with me – https://dannyozment.com/call | |||
| The Top 5: 11 Ways to Monetize Your Podcast That Don't Involve Ads or Sponsors | 29 May 2019 | 00:11:29 | |
You may have also heard people talk about "monetizing" your podcast with sponsorships and ads. This is the question I get more than any other question… While it's true that ad dollars are flooding to podcasters from things like video and TV advertising, the vast majority of ad dollars are going to major media outlets. You are much better off sponsoring yourself by making sure that everything your listener (ideal client) hears, sees, touches, and feels in relationship to your podcast is leading them to becoming your client. Resources: Amazon Associates - https://affiliate-program.amazon.com Patreon - https://patreon.com Borrow my brain - https://dannyozment.com/coachingsession | |||
| The Top 5: Save Money! Podcasts Can Reduce Marketing and Networking Costs | 22 May 2019 | 00:09:31 | |
How much did you spend last year on direct response, print, and awareness campaign marketing? I bet a lot, right? I've seen crazy numbers for putting an ad on the side of a bus in larger cities. Several non-profits I worked for, in the past, easily spent $25k/year on print. I spent at least $5k last year on my own website tweaks. And I probably spent another $10k or more on travel to conferences for networking purposes Podcasts can reduce all of these costs. The know, like, and trust factor being built in your listener is more effective at converting them into clients than most forms of marketing and face-to-face networking. And the icing on the cake? You don't have to travel. In this episode, you'll hear:
Links mentioned in this episode: Grab a free copy of The Ultimate Podcast Launch Formula at DannyOzment.com/podcast-launch-formula | |||
| 052: Vocal Health for Podcasters | 15 May 2019 | 00:11:47 | |
You just ran out of batched podcast episodes and you plan to record a few episodes tomorrow. You wake up in the morning and your voice is gone. What do you do? You attended a conference over the weekend and did way too much late night networking and picked up a cold from the flights. But you have a keynote in 48 hours. What do you do? In this episode you will learn: 1. Several quick fix remedies or cures for a scratchy throat or a lost voice 2. Long term vocal health strategies for podcasters and anyone who is a professional communicator. Resources: Vocal Warm Ups - https://beonair.com/best-vocal-warm-ups-for-tv-and-radio-broadcasters/ Production Services page: https://emeraldcitypro.com/services/#pricing Borrow my brain: https://dannyozment.com/coachingsession | |||
| 051: To DIY or not to DIY Your Podcast | 08 May 2019 | 00:10:45 | |
I found a great article recently in my local electric coop's magazine about DIYing a kitchen remodel and the article was so perfect. I could have just as easily replaced the word "homeowner" with "podcaster" in terms of deciding when to "DO IT YOURSELF" and when not to. So for this episode, I did! In this episode you'll hear some important questions...
Resources mentioned: Services page: https://emeraldcitypro.com/services/#pricing Borrow my brain: https://dannyozment.com/coachingsession | |||
| 050: The 4 Ps of Time Optimization | 01 May 2019 | 00:08:44 | |
Time is an interesting resource, unlike any other. Any two people have differing financial resources and differing skills and talents. We have different opportunities, different circumstances, and a different network of friends and acquaintances. But we all have the same number of hours in a day, a week, a month, or a year. When it comes to time, we're all on level ground. No one has extra hours stashed away in a savings account for a rainy day. None of us has the ability to turn the clock back, stop it, or even slow it down. Our daily allotment of time is 24 hours—period—or is it? I believe we can break down time into two categories: the first being the personal time we've been talking about above, which is finite. The second category of time involves tasks that we delegate to others. This is the only way I know we can actually multiply our time. Let's look at the 4 Ps of Time Optimization:
Optimize and even multiply your time by applying these 4 Ps: Planning, Persistence, Patience, and People! Resources: Borrow my brain: https://dannyozment.com/coachingsession/ Save 3 hours each week: https://emeraldcitypro.com/services Executives Should Be Podcasting: https://dannyozment.com/executives/ | |||
| 049: 5 Strategies for Boosting Persistence | 24 Apr 2019 | 00:07:26 | |
There is always some measure of success in persistence. But giving up offers none. Regardless of the outcome, persisting through tough times and overwhelming odds becomes part of the victory. Here are just a few reasons to persist:
But when the bills are piling up and everyone is telling you to hang it up and get a "real job," it's hard to persist. How do you maintain persistence in the face of so much apparent failure and resistance? Here are 5 Strategies for Boosting Persistence:
Persistence is a key ingredient for success. So, keep at it. Don't give up. Persist, because success is right around the corner. | |||
| 156: Why Your Podcast Cover Design Matters | 31 Aug 2022 | 00:12:21 | |
Even though podcast recording is mainly an audio content medium these days, you do need to have some visual components, and chief among those items is your podcast cover artwork, also known as podcast artwork, podcast cover art, cover art, podcast tile, and more. A lot of new listeners will discover your podcast via their podcast directory, where your cover image will be the first thing they see and how they learn about your podcast brand. You want your cover art to appeal to them and invite them in to see what your podcast is all about. For many reasons, podcast cover art design can make or break your podcast brand. In this post we'll go through many of the reasons you need a podcast cover and how you can create good podcast cover art that is effective in connecting with your podcasting audience. First, we want to make sure you meet the requirements of directories like Apple podcasts. Your podcast cover design must meet the following requirements…
At Emerald City Productions, we use professional designers to create the best podcast artwork for our launch clients and also advise our production clients on how to improve their existing podcast cover art. *** Brand You Funnels (first month free) - https://www.brandyoufunnels.com/getstarted?fpr=danny97 Asana Project Management (first month free) - https://asana.grsm.io/3z7jerh6p9mj *** Roadmap: https://dannyozment.com/roadmap Questions? https://www.speakpipe.com/podcaststrategies or email me at danny@emeraldcitypro.com *** Are you interested in starting or growing a podcast AND business with the support of my team and a community of experienced podcasters? Join my Podcaster Pod. You get...
Use code JOINPODPOD to get a 1-month free trial. *** For $29/month, ConvertKit's Creator Plan
Do you have a website for your business or personal brand or are you building one? If so, then you need WPX hosting. I use WPX for all of my sites and so do many of our clients. For $25/month, WPX's Business Plan gives you
*** My Recommended Resources - https://dannyozment.com/resources | |||
| 048: Don't Focus on the Rock in the Road | 17 Apr 2019 | 00:07:55 | |
If you've ever ridden a motorcycle, or even a bicycle, you know that hitting debris in the road can cause a serious accident. Veteran motorcyclists warn that if you see a rock or other debris in the road, whatever you do, don't focus on it, because you'll hit whatever you keep your eyes on. A Powerful Principle You hit whatever you focus on. That's the powerful principle here and it's not only true when riding a two-wheeler, it's also true in business and in life. This principle has both its good and bad sides. Let's get the bad side out of the way first. The Bad Side of Focus Focusing on the "rocks" in our life and business inevitably causes us to crash. For instance, when we're all-consumed with our own faults or those of someone else, that's all we see; that's all we expect. In business too, focusing exclusively on a problem or obstacle gives it a life of its own that soon overwhelms us.
But ironically, the very principle that can derail us and get us into so much trouble also has a very powerful good side to it. The Good Side of Focus Here are some tips for focusing on the right things—things that will keep us upright, move us forward, and get us past those obstacles and problems in life:
Focusing on stories like Amy's and others has the profound impact in our lives of turning our "rocks in the road" into insignificant pebbles. Take a good look at what you're focusing on, because it greatly determines the course of your life and business. Resources: Save 3 hours each week: https://emeraldcitypro.com/services Executives Should Be Podcasting: https://dannyozment.com/executives/ | |||
| 047: 8 Ways to Lower Your Stress | 10 Apr 2019 | 00:09:58 | |
Stress is one of the leading causes of stroke and hypertension in our society. But stress isn't always a dirty word! We need a certain amount of stress in our lives in order to function well. For instance, a desire to excel in our business; the drive to please customers; and the practice of goal-setting and goal-completion all impose a level of stress on us that is good and productive. However, too much stress, or the wrong kind of stress can:
Stress can either come from outside of us, or be self-imposed. Either way, we can take steps to greatly reduce and/or manage our stress levels. Here are 8 effective ways to lower stress:
Too much of the wrong kind of stress can steal our joy and our health. Put one or more of these stress-reduction strategies into practice today and experience some relief! Then manage your stress as a way of life. Resources: Save 3 hours each week: https://emeraldcitypro.com/services Executives Should Be Podcasting: https://dannyozment.com/executives/ | |||
| 046: 5 Strategies for Dealing Effectively with Change | 03 Apr 2019 | 00:08:20 | |
Change is inevitable. Some changes we initiate and enter into willingly, while other changes are thrust upon us. Changes that happen to us may be desirable or undesirable. All change is a step into the unknown. Changes emerge from a variety of sources:
Whether we choose a change for ourselves, or have some change imposed on us, change demands that we leave what we know and move toward what is not yet clearly defined. For this reason, change offers us amazing opportunities for personal and professional growth—but we often miss those opportunities. Here are just a few reasons why:
How do we respond to change in a healthy manner? 5 Strategies for Dealing Effectively with Change
Let's face it, things would get pretty boring without change! Don't let change get you down. Promote it, embrace it and grow by it. Resources: Save 3 hours each week: https://emeraldcitypro.com/services Executives Should Be Podcasting: https://dannyozment.com/executives/
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| 045: 5 Keys to Building Strong Relationships | 27 Mar 2019 | 00:08:52 | |
As entrepreneurs and business people it's easy to slip into the mindset that building relationships is merely a means to an end—making the sale. Now, there's no argument…we're all in business to make money and without question, relationships help us accomplish this. But think about it. If we stoop to merely using people to get what we want, we might have a healthy bank account but be bankrupt in our relationships and our lives. After all, what's the use of money if you can't enjoy it and have no one with whom you can enjoy it? Imagine if your banker was the only person to show up at your funeral! I suggest that we change our thinking. I believe that if we cultivate deep relationships with others, one of the byproducts of those relationships will be prosperity. And forming meaningful relationships makes the journey so much sweeter! The joys of true companionship, partnership, and fellowship far outweigh any bank account. Yet, in my experience, when we focus on relationships, the money will follow. Resources: Save 3 hours each week: https://emeraldcitypro.com/services Executives Should Be Podcasting: https://dannyozment.com/executives/
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| 044: The Beauty of Brevity | 20 Mar 2019 | 00:04:45 | |
In this episode I cover why you should be brief in your content and how to cultivate brevity in your writing and speaking. And I just gave you the entire episode description in 2 sentences. ;-) Resources: Join my email list - https://dannyozment.com/list Other resources - https://dannyozment.com/resources | |||
| 043: 5 Principles of Courageous Leadership | 13 Mar 2019 | 00:09:06 | |
In this episode we'll be covering 5 principles of courageous leadership.
Resources: Join my email list - https://dannyozment.com/list Other resources - https://dannyozment.com/resources | |||
| 042: Reasons Why Executives Should be Podcasting - #3 Start Your Next Career | 06 Mar 2019 | 00:09:32 | |
Last week we talked about how executives can use a podcast to connect with the current and future employees. This week we're going to cover how podcasts can help executives leave the c-suite and start out in a new career. Executives might want to leave their c-suite position for many reasons, but starting a consulting or speaking business can be hard. You may want to share your expertise with the world, but what is the best way to start out? Marketing and sales are pillars in any business — for a solo entrepreneur like a consultant, they are even more vital. And for executives, that is where podcasting comes in… Podcasting can serve as the source of all your content. It can drive your marketing and it can feature you and your expertise. In this episode you'll learn:
Resources: Dan Cockerell - https://dancockerell.com/ Schedule a call with Danny - https://dannyozment.com/call Podcaster Mastermind application - https://dannyozment.com/podcastermastermind Other resources - https://dannyozment.com/resources | |||
| 041: Reasons Why Executives Should be Podcasting - #2 Connect with employees | 27 Feb 2019 | 00:08:59 | |
Last week we talked about how executives can use a podcast to put a face on their company or brand. This week we're going to cover how podcasts can help executives connect with current and potential employees. Podcasts showcase authenticity and personality even better than other mediums like video and a blog. Podcasts allow you to get rid of the long emails and scripted speeches. You can just talk and let them hear a more personal side of you. Leaders and other key members of the staff (the podcast host) are in their ears of the listener a lot longer than someone who's in a video. They can hear your actual voice unlike some blog they decided to read. And you come across more real and authentic because there isn't fancy lighting and graphics like you'd have in a produced video. Podcasts can be consumed on the go. No longer do you need to have as many boring meetings to communicate with all of your employees. Your employees can listen in the car, at the gym, walking to work… wherever they want. In this episode you'll learn:
Resources: Lee Cockerell - http://www.leecockerell.com/ Dan Cockerell - https://dancockerell.com/ Podcaster Mastermind application - https://dannyozment.com/podcastermastermind Other resources - https://dannyozment.com/resources | |||
| 040: Reasons Why Executives Should be Podcasting - #1 Give your company a face | 20 Feb 2019 | 00:07:41 | |
Companies with the most respected and influential leaders will create the most buzz, leads and sales for their organizations. So, it's important for companies to give themselves a "face" consumers can know, like and trust by humanizing their brand with their top executives. Podcasting can offer that humanizing experience, giving the top executives a place to share a ton of content and become a valuable resource in the industry. So in this episode I share some of the reasons why I believe executives should be podcasting. In this episode you'll learn:
Resources: Further reading https://www.wired.com/story/apple-podcast-analytics-first-month/ https://www.marketwatch.com/story/why-now-is-the-best-time-for-millennials-to-find-a-job-2018-06-19 Podcaster Mastermind application - https://dannyozment.com/podcastermastermind Other resources - https://dannyozment.com/resources | |||
| 039: 6 Questions to Determine whether it's Time to Outsource | 13 Feb 2019 | 00:10:46 | |
Often when launching a business, we're strapped for cash, so we try to do everything ourselves. But outsourcing certain tasks or services may be something we need to do sooner than we think. In fact, neglecting to outsource services may cost us dearly in the following ways:
And I'm sure the list could go on. I admit that I am someone who learned this the hard way. I easily spent 8 years after starting my business, trying to do everything myself. Trying to learn how to do things that just didn't make sense to my brain. And then, because of stress or frustration, I would actually outsource something and then make a poor decision on who to hire because I was rushed and didn;t have time to research the choice. So, in this episode I share some questions to ask yourself to determine whether it's time to outsource a service. Resources: Diary of a Doer - https://trivinia.com/ Podcaster Mastermind application - https://dannyozment.com/podcastermastermind Other resources - https://dannyozment.com/resources | |||
| 155: Authenticity in Podcasting is Important | 24 Aug 2022 | 00:06:27 | |
Authenticity is key in podcasting. In this episode I cover why you should tell your story and share your real life; the good, bad and the ugly, the importance of interaction with your listeners, and how engagement from your audience is an important indicator of the quality of your content. *** Brand You Funnels (first month free) - https://www.brandyoufunnels.com/getstarted?fpr=danny97 Asana Project Management (first month free) - https://asana.grsm.io/3z7jerh6p9mj *** Roadmap: https://dannyozment.com/roadmap Questions? https://www.speakpipe.com/podcaststrategies or email me at danny@emeraldcitypro.com *** Are you interested in starting or growing a podcast AND business with the support of my team and a community of experienced podcasters? Join my Podcaster Pod. You get...
Use code JOINPODPOD to get a 1-month free trial. *** For $29/month, ConvertKit's Creator Plan
Do you have a website for your business or personal brand or are you building one? If so, then you need WPX hosting. I use WPX for all of my sites and so do many of our clients. For $25/month, WPX's Business Plan gives you
*** My Recommended Resources - https://dannyozment.com/resources | |||
| 038: Walt Disney World and 5 Pillars of a Great Customer Experience | 06 Feb 2019 | 00:11:42 | |
Those of you who know me, know I love Walt Disney World. And the number one reason I love it is the Disney level customer service. It's legendary. Corporations travel to Disney all the time to learn from them. To learn how they make their customer experience so amazing. Inarguably, quality of both service and product form the foundation of great customer service. Like that restaurant, we can offer a stellar product, but if our service is lousy, we'll turn people away. Likewise, we can't just eke by on wonderful service if our product stinks. And while the restaurant example deals with a tangible product, the same holds true when our "product" is a service. Whether you like it or not, "The customer's perception is your reality." In the end, it really doesn't matter how we view our products and services if our customers perceive them differently. But for the purposes of this episode, let's assume that you have a great product that people want. So, let's focus on your customers' experience. In this episode you'll learn 5 pillars of the customer experience:
Podcaster Mastermind application - https://dannyozment.com/podcastermastermind Other resources - https://dannyozment.com/resources | |||
| 037: The Importance of Having Thick Skin | 04 Feb 2019 | 00:10:20 | |
The human body is incredible in its design. If you take any inanimate object or material and subject it continually to abrasion, you'll wear it down. But if you expose your hands continually to hard work, over time you'll develop calluses. These patches of thick skin protect your hands from abrasions and other injuries—amazing! But the same holds true in our business. We may serve 100 clients, most of whom are raving fans. But if a few or even one of those clients is caustic, abrasive and cutting in their evaluation of our products and services, that tiny minority can wear away at our morale. That's why we need to develop "thick skin" or "emotional calluses." Purely from a relational standpoint, having thick skin prevents us from taking offense at others easily. With thick skin we give people the benefit of the doubt. We refrain from reading negativity into their comments and reactions. We let petty differences slide. With thick skin we're easier to get along with. In this episode you'll learn why failure is vital to success:
Podcaster Mastermind application - https://dannyozment.com/podcastermastermind Other resources - https://dannyozment.com/resources | |||
| 036: Failure is Vital to Success | 28 Jan 2019 | 00:09:08 | |
Nobody likes to fail. I don't like to fail. Yet, I'm hard-pressed to think of anything worthwhile that was ever accomplished without some measure of failure first.
Consider Thomas Edison. As an inventor, Edison failed 1,000 times at inventing the light bulb. But when a reporter asked, "How did it feel to fail 1,000 times?" Edison replied, "I didn't fail 1,000 times. The light bulb was an invention with 1,000 steps."
In this episode you'll learn why failure is vital to success:
Resources: Podcaster Mastermind application - https://dannyozment.com/podcastermastermind Other resources - https://dannyozment.com/resources | |||
| 034: Clearing the Fog Around Coaching | 21 Jan 2019 | 00:10:30 | |
The term COACHING is thrown around a lot these days with a wide variety of meanings. Just like the sun burns off the fog, let's try to shed some light to clear away the fog around coaching.
To look at coaching simply, let me suggest that there are three primary types of coaches: the skills coach, the mentor coach, and the professional coach. All three types of coaches are valid and helpful within the bounds of what they're designed to do.
In this episode you'll learn about:
Resources: Podcast Supercharger Live Course application - https://dannyozment.com/podcastsupercharger Podcaster Mastermind application - https://dannyozment.com/podcastermastermind Other resources - https://dannyozment.com/resources | |||
| 033: 10 Ways to Increase Your Creativity | 14 Jan 2019 | 00:11:51 | |
How many of you are sitting here right now, and you don't have a topic for your next blog post or podcast episode or live video? Do you have that sinking feeling in your stomach, knowing you need to create something, but you have know idea what it is going to be? Man, that feeling sucks doesn't it? I hate it when I'm staring down at my fingers floating over the keyboard, trying to think of that next great line of copy for a sales page, or an important email...
Have you ever heard someone say, "I'm not a creative person"? Don't believe it! We were designed to be creative. Each one of us is unique, but creativity is in our DNA. The point is, creativity expresses itself creatively and you don't have to be like any of those people in order to be creative.
When we create, we experience joy and personal fulfillment. When we create, others benefit in some way from our creativity. And creativity breeds prosperity. If you want to help people and earn a good living along the way, then keep creating. But there's the dilemma... how do we keep creating? How do we keep those creative juices flowing?
In this episode you'll learn:
Resources: Podcast Supercharger Live Course application - https://dannyozment.com/podcastsupercharger Podcaster Mastermind application - https://dannyozment.com/podcastermastermind Other resources - https://dannyozment.com/resources | |||
| 035: [NOW OPEN] Podcast Supercharger | 10 Jan 2019 | 00:13:33 | |
A 6-week LIVE course, February - March 2019, where you'll skip the frustration and learn how to create, craft, plan, produce, and promote a podcast under the guidance of a professional podcaster and producer. | |||
| 032: The Power of Words | 07 Jan 2019 | 00:08:04 | |
You may be familiar with the childhood rhyme, "Sticks and stones may break my bones, but words can never hurt me." For a child, that may seem like a great comeback toward a bully with a sharp tongue, but the statement is undeniably false. Words can and do hurt! In fact there's an ancient proverb that says...
The tongue has the power of life and death.
The tongue—our words—can be used for good or bad, to build or destroy, to commend or cut down. With our tongues we can express: gratitude, love, joy, truth, hope, encouragement, trust, kindness, gentleness, humility, and wisdom.
Or, the tongue can be: destructive, caustic, divisive, unloving, harsh, deceitful, boastful, self-serving, hateful, demeaning, and foolish.
In this episode you'll learn:
Resources: Podcast Supercharger Live Course application - https://dannyozment.com/podcastsupercharger Podcaster Mastermind application - https://dannyozment.com/podcastermastermind Other resources - https://dannyozment.com/resources | |||
| 031: 7 Great Reasons to Give to Charity | 31 Dec 2018 | 00:08:43 | |
Depending where you are in the development of your business, you may or may not have thought of giving to charity. On the one hand, when we're just starting out, we may be struggling just to get by, much less give to others. We may think, "Someday, when I'm doing very well, then I'll start giving." On the other hand, when we're doing very well, we tend to hold onto our money, finding it difficult to let go of what we've worked hard to obtain. Whatever our situation, there will always be arguments mitigating against giving to charity.
Interestingly, we discover that the poor tend to be more charitable than the rich. Such was the finding of Paul Piff, a psychology researcher at the University of California, Berkley, in a study he conducted in 2010. Obviously, the wealthy have the capacity to give more total dollars. But those who have little to begin with are inclined to give away a greater percentage of what they possess.
In this episode you'll hear:
Resources: Podcast Supercharger Live Course application - https://dannyozment.com/podcastsupercharger Podcaster Mastermind application - https://dannyozment.com/podcastermastermind Other resources - https://dannyozment.com/resources | |||
| Can't see the forest for the trees? The Dangers of Proximity Blindness | 24 Dec 2018 | 00:09:33 | |
Have you ever heard the phrase "you can't see the forest for the trees?" Well today, I want to talk about why that phrase, or as I like to call it "proximity blindness" is the very reason that you should always have outside eyes and ears, experts, coaches, masterminds, and consultants helping you with your podcast, business, or anything really.
We all suffer from proximity blindness… this inability to see the forest for the trees... You need a bird's eye view to be able to have a good perspective on a problem sometimes. When you are too close to something, you may not be able to have the 30,000 foot view of things. The outside perspective is often crucial for you to find the truth.
In this episode you'll hear:
Resources: Podcast Supercharger Live Course application - https://dannyozment.com/podcastsupercharger Podcaster Mastermind application - https://dannyozment.com/podcastermastermind Other resources - https://dannyozment.com/resources | |||
| The 8 Most Common Questions I Get Asked About Podcasting | 17 Dec 2018 | 00:13:30 | |
What are people really wondering about when they want to start a podcast? Well, would it shock you to know that most people, like yourself, are wondering the same exact things, but are too afraid to ask for fear of sounding silly. Well, I've compiled a list of the eight most common questions I get asked about podcasting and will give you the answers right now. It's time to take the guessing and wondering out of the equation. Let's get started.
In this episode you'll hear the answers to the following questions.
Still have questions? You might want to consider applying for my upcoming session of my live course Podcast Supercharger OR applying to join my podcaster mastermind.
You can apply at https://dannyozment.com/podcastsupercharger OR | |||
| 154: Better vocal health for podcasters | 17 Aug 2022 | 00:14:43 | |
You just ran out of batched podcast episodes and you plan to record a few episodes tomorrow. You wake up in the morning and your voice is gone. What do you do? You attended a conference over the weekend and did way too much late night networking and picked up a cold from the flights. But you have a keynote in 48 hours. What do you do? In this episode you will learn: 1. Several quick fix remedies or cures for a scratchy throat or a lost voice 2. Long term vocal health strategies for podcasters and anyone who is a professional communicator. Resources: Vocal Warm Ups – https://beonair.com/best-vocal-warm-ups-for-tv-and-radio-broadcasters/
Brand You Funnels (first month free) - https://www.brandyoufunnels.com/getstarted?fpr=danny97 Asana Project Management (first month free) - https://asana.grsm.io/3z7jerh6p9mj *** Roadmap: https://dannyozment.com/roadmap Questions? https://www.speakpipe.com/podcaststrategies or email me at danny@emeraldcitypro.com *** Are you interested in starting or growing a podcast AND business with the support of my team and a community of experienced podcasters? Join my Podcaster Pod. You get...
Use code JOINPODPOD to get a 1-month free trial. *** For $29/month, ConvertKit's Creator Plan
Do you have a website for your business or personal brand or are you building one? If so, then you need WPX hosting. I use WPX for all of my sites and so do many of our clients. For $25/month, WPX's Business Plan gives you
*** My Recommended Resources - https://dannyozment.com/resources | |||
| The Cure for Procrastination | 10 Dec 2018 | 00:09:47 | |
When confronted about his procrastination, a young man responded jovially, "Hey, anything worth doing is worth putting off!" Perhaps you can relate to this young man's mantra. If so, I have good news for you. Procrastination is NOT a permanent personality trait. If you tend toward procrastinating, you can change. But first, let's look at some of the pitfalls of procrastination and why this is such a crucial problem.
Some of the Pitfalls of Procrastination Include: Missed deadlines, Hurried or sloppy work, Increased stress, Missed opportunities, Defeated attitude, Damaged reputation.
That's a long, compelling list of the dangers of procrastination. But what causes it? Why do we fall into its trap?
In this episode you'll hear:
Resources: Podcast Supercharger Live Course application - https://dannyozment.com/podcastsupercharger Podcaster Mastermind application - https://dannyozment.com/podcastermastermind Other resources - https://dannyozment.com/resources | |||
| Aim for Progress, Not Perfection | 03 Dec 2018 | 00:09:04 | |
In her book Lean In: Women, Work and the Will To Succeed, Sheryl Sandburg shares one of her favorite mottos. "Done is better than perfect"? In this episode, I want to explain why you should Aim for Progress, Not Perfection.
We want our podcast, product, service and business to be the best it can be. We want to be a market leader; we want to be successful; we want to be unsurpassed. So, we aim for perfection!
But perfection has its downsides: Perfection is elusive. Pursuing perfection paralyzes. Aiming for perfection is very costly. Straining for perfection is stressful.
So, aim for progress! In this episode you'll learn:
Resources: Podcast Supercharger Live Course application - https://dannyozment.com/podcastsupercharger Podcaster Mastermind application - https://dannyozment.com/podcastermastermind | |||
| Podcast Strategies for Lawyers, Attorneys, and Realtors | 26 Nov 2018 | 00:09:41 | |
It's important for lawyers and realtors to build a trust bond with potential clients. In this episode, I share three ways lawyers and realtors can use a podcast to create a bond with their listeners.
Before I dive into what you'll hear in this episode, I'd like to revisit trust and building a bond with podcasting. If you remember from one of my earlier episodes, I said that podcast hosts and listeners have been naked together. Yes, seriously. You, as the host, are in your listeners ears in so many locations; the bathroom, the car, out walking the dog and yes, even in the shower, together. All the while, they can hear your voice, get to know you in an authentic and real way and make deep connections with you.
As a realtor or lawyer, if you can share stories of how you started your business or stories of people you've helped, that's pretty powerful. Podcasting helps lawyers and realtors become experts people know, like and trust.
In this episode you'll learn:
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