Explore every episode of the podcast Product Powerhouse
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Choosing the Perfect Shopify Theme in 2024 | 26 juin 2024 | 00:27:10 | |
Welcome to the Product Powerhouse Podcast! I'm Erin Alexander, your host. In this episode, we’re exploring how to choose the perfect Shopify theme in 2024. Key Takeaways:
For a list of all the apps and themes I mentioned visit this blog post. Get your first month of Shopify for only $1* Additional Resources:
Connect with Erin: | |||
| Celebrating 10 Years of Success with Tara Sutton Everything Done to a T | 13 juin 2024 | 00:30:24 | |
In this exciting episode of the Product Powerhouse Podcast, Erin chats with the incredible Tara Sutton, owner of Everything Done to a T. Tara shares her inspiring journey of building a successful online boutique that specializes in personalized, giftable items. From the early days of making Lego bags to navigating the challenges of running a full-time business, Tara’s story is filled with valuable insights and practical advice for anyone looking to start or grow their own business. Key Topics Discussed:
Connect with Tara Sutton:
Additional Resources:
Thank You for Listening! If you enjoyed this episode, please subscribe, rate, and leave a review. Stay tuned for more inspiring stories and practical advice on the Product Powerhouse Podcast! Connect with Erin: | |||
| UPP 2024 Recap: My Takeaways from the Ultimate Product Party | 31 mai 2024 | 00:17:55 | |
In this episode of the Product Powerhouse Podcast, host Erin Alexander reflects on attending the 'The Ultimate Product Party' business conference in Orange County, California. She shares her top takeaways and valuable lessons learned including the importance of attending in-person events, and the joy of connecting with fellow product-based business owners.
Connect with Erin: | |||
| Art Licensing: Adding a Splash of Creativity to Everyday Products with Leah Keggi | 05 mai 2024 | 00:28:46 | |
In this episode of the Product Powerhouse Podcast, host Erin Alexander introduces us to Leah Keggi, the talented designer behind CoastL Studio. Leah's modern beach lifestyle brand is inspired by coastal living and brings a touch of vacation to everyday life, even if you're miles away from the beach. She specializes in art licensing, allowing other businesses to purchase and use her beautiful designs on their products. Connect with Erin: | |||
| Everything You Need to Know About Shopify Email App | 10 avr. 2024 | 00:24:50 | |
In this episode of the Product Powerhouse Podcast, Erin discusses the Shopify Email app and its potential benefits for business owners. She shares her own experience with email service providers and highlights why she decided to create a course on using the Shopify Email app.
Links Mentioned: Connect with Erin: | |||
| Strengthening Your Confidence with Mindset Coach Chantel Dempsey | 03 avr. 2024 | 00:27:00 | |
Do you ever doubt yourself? Don't worry, you're not alone! I chatted with Chantal Dempsey, an award-winning mindset and confidence coach, and she assured me that self-doubt is something we can overcome.
Connect with Chantal Dempsey: Connect with Erin: | |||
| We're Back! Behind the scenes of my podcast break | 27 mars 2024 | 00:20:05 | |
Welcome back to the Product Powerhouse Podcast! In this episode, host Erin Alexander opens up about her hiatus from podcasting, reflecting on where she's been and what she's been up to over the past 6 months. It's a refreshingly honest and vulnerable listen, as Erin shares her struggles and realizations that led to her return.
As Erin wraps up the episode, she expresses gratitude for her listeners' support and excitement about the fresh, engaging content she has lined up for the rest of 2024. Despite the challenges, she's back and ready to fuel your product-based business with valuable insights, interviews, and educational resources. Thank you for tuning in and be sure to join her for the next episode! Connect with Erin: | |||
| Create An Effective Marketing Funnel and Content Strategy for Product-based Businesses with Ruthie Sterrett | 16 août 2023 | 00:43:25 | |
In this episode of the Product Powerhouse podcast, we have a special guest, Ruthie Sterrett, the founder of The Consistency Corner, a content management agency for small business owners. Ruthie shares her expertise in content strategy and marketing, with a background in corporate retail marketing for over 15 years, Ruthie has developed a systematic approach to building successful content strategies. She discusses the importance of consistency and offers valuable tips on attracting, nurturing, and converting audiences through your long-form content. From quarterly content planning to utilizing different platforms effectively, Ruthie's insights are sure to empower entrepreneurs looking to elevate their marketing game. Key topics and takeaways:
Connect with Ruthie Sterrett: 10 Ways to Get More Eyes on Your Business Connect with Erin: | |||
| Exploring Wholesale Options on Shopify | 02 août 2023 | 00:19:15 | |
In today's episode, we dive deep into the various wholesale options available on Shopify. Whether you're a seasoned shop owner or just starting, understanding how to integrate wholesale into your Shopify store can significantly boost your business. We’ll explore three main methods: using discount codes, leveraging wholesale apps, and creating separate wholesale stores. Plus, we share a pleasant surprise review from Emily at Wholesale in a Box, and essential tips for onboarding and nurturing your wholesale customers. In this episode, we will cover: - Pros and cons of each option - Considerations for customer experience and cost - The host's guest interview on Wholesaleinabox.com - A positive review of the DIY Shopify course Thank you for joining us on Product Powerhouse. Make sure to subscribe to our podcast for more actionable strategies to supercharge your product-based business. And remember, you're not alone in this journey - we're here to help you become a true product powerhouse. Connect with Erin: | |||
| The Formula for a Successful Product-Based Business with Grace Hayden | 26 juil. 2023 | 00:36:23 | |
In this episode of the Product Powerhouse Podcast, host Erin Alexander welcomes back Grace Hayden, a seasoned e-commerce expert and successful businesswoman. Grace shares her journey of building and selling e-commerce businesses, including her renowned Turkish towel company. Discover the insights and strategies she uses to create businesses with the intent to sell and how you can apply these lessons to your own entrepreneurial journey. From understanding profitability and pricing to knowing your target market and the five essential pillars of retail, Grace’s expertise is invaluable. Key Topics:
Connect with Grace Hayden: Start an E-commerce Business From Scratch book on Amazon Connect with Erin: | |||
| Launch Your Shopify Store: 3 Tips from a Shopify Expert | 19 juil. 2023 | 00:15:12 | |
In this episode of the Product Powerhouse Podcast, host Erin Alexander dives into the critical steps for launching your Shopify store, whether you're starting from scratch, switching platforms, or simply redesigning an existing site. These tips will help ensure your store is set up for success and ready to attract customers from day one. Tune in to discover how planning ahead, focusing on customer experience, and prioritizing marketing can make a significant difference in your e-commerce journey. Key Topics:
Key Takeaways:
Need help designing a killer Shopify store? Check out DIY Shop(ify) - a self-study program to help you create an amazing Shopify website! If you have questions or want to talk more about this, join our Product Powerhouse Community on Facebook. It’s a free group of almost a thousand shop owners who are passionate about their products, just like you. We’d love to see you there! Thank you for tuning in! If you found these tips helpful, please share this episode and leave a review. Until next week, happy selling! Useful Links:
Subscribe & Review: Don’t miss an episode! Subscribe to the Product Powerhouse Podcast on Apple Podcasts, Spotify, or your favorite podcast platform. If you enjoyed this episode, please leave a review to help others find our show. Connect with Erin: | |||
| Why a Money Plan is Essential for Growing Your Product Business with Sara Verheyen | 05 juil. 2023 | 00:27:11 | |
In this episode of Product Powerhouse, host Erin Alexander welcomes Sarah Verheyen from Merish Books, a bookkeeping and CFO services provider for creative entrepreneurs. - A cash flow planner tool helps with financial planning and overview. - Separate bank accounts for different expenses can prevent accidental spending. - Bookkeeping and regular financial check-ins are crucial for success. Sarah's insights and tips provide a roadmap for product-based business owners to navigate their finances wisely. By implementing strategies like the Profit First system, utilizing a cash flow planner tool, and prioritizing bookkeeping, entrepreneurs can gain a clearer understanding of their financial health and make informed decisions. Don't let bookkeeping hold you back from running a successful business. Join Erin Alexander and Sara Verheyen on this helpful episode of Product Powerhouse and take control of your business finances today. Connect with Erin: | |||
| 7 Valuable Lessons I've Learned From Running My Business for 7 Years | 28 juin 2023 | 00:24:58 | |
In this episode of Product Powerhouse, host Erin Alexander reflects on the valuable lessons learned from running her business for 7 years. She shares insightful anecdotes and personal experiences that highlight the importance of celebrating success, surrounding oneself with a supportive network, and being resilient in the face of challenges. Erin emphasizes the need to adapt in the ever-changing entrepreneurial world and to trust one's instincts. Additionally, she encourages listeners to embrace the journey and enjoy the process of entrepreneurship. Main topics covered in this episode: - The power of celebrating success and overcoming self-criticism - The importance of surrounding oneself with supportive people - The value of being flexible and adaptable in business - Learning from mistakes and viewing them as opportunities for growth - Embracing persistence and resilience in pursuit of one's dreams In conclusion, Erin Alexander expresses gratitude for her journey in entrepreneurship and the valuable lessons she has learned over the past 7 years. She encourages listeners to reflect on their own journeys and apply the lessons shared in this episode. Through embracing celebration, support, adaptability, learning from mistakes, and persistence, Erin believes that listeners can find success and fulfillment in their own businesses. Don't miss this thoughtful and inspiring episode that sheds light on the realities of running a business and provides valuable insights for entrepreneurs at any stage of their journey. Connect with Erin: | |||
| How an Organized Canva Account Helps You Create Better Designs with Brenda Cadman | 22 juin 2023 | 00:39:44 | |
In this episode of Product Powerhouse, host Erin Alexander chats with Canva expert Brenda Cadman about the benefits of an organized Canva account. Here are three key takeaways from the episode: - Cluttered workspace results in a poorer quality product as creators become frazzled looking for everything. Having a clean and organized workspace in design tools like Canva leads to a clarity of focus and faster creation. - Specializing in a particular tool or area of expertise can make it easier to get referrals. Brenda Cadman shares how she developed a high level of expertise in Canva that most people do not have. - The lost cost of disorganization can hinder productivity and opportunities for profitable work. Brenda provides tips and strategies for organizing your Canva account to improve your content creation efficiency. Don't wait any longer to get organized and improve your content creation process with these tips and strategies from Brenda and Erin. Head over to the podcast episode now to learn more! Connect with Erin: | |||
| How genuine connections and relationships can lead to fun collaborations with Kate De Palma | 10 mai 2023 | 00:32:55 | |
In this episode of the Product Powerhouse podcast, host Erin Alexander chats with Kate De Palma from Scented Designs all about the world of collaborations in business, discussing the benefits, challenges, and important considerations to keep in mind when working with other makers or small businesses. On this episode we cover …
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Erin and how I help product-based business owners at Product Powerhouse. CONNECT WITH KATE DE PALMA: CONNECT WITH ERIN ALEXANDER: Connect with Erin: | |||
| How to Create Memorable and Stand-out Packaging for your Products with Denisa Parker | 26 avr. 2023 | 00:37:50 | |
In this episode of the Product Powerhouse podcast, host Erin Alexander is joined by Denisa Parker, founder of Kind & Ivy Design Studio, to discuss the importance of product packaging and how to create memorable and stand-out packaging for your products. Join me at the The Ultimate Product Party happening in Nashville this May! Come to learn new strategies for growing your product-based business, connect with other product makers and sellers, and have the most fun you’ve ever had on a “work trip.” Sign up today and I'll see you there! On this episode we cover …
Throughout the episode, Denisa shares her expert insights and provides valuable advice on creating memorable packaging that will not only resonate with your target audience but also differentiate your products from the competition. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Erin and how I help product-based business owners at Product Powerhouse. CONNECT WITH DENISA: CONNECT WITH ERIN ALEXANDER: Connect with Erin: | |||
| 10 Product Page Must-Haves for Better Conversions | 26 avr. 2023 | 00:29:05 | |
In this episode of the Product Powerhouse podcast, our host discusses the importance of having a well-designed product page and shares 10 essential elements for increasing conversions. On this episode we cover …
Optimizing your product pages with these 10 must-haves will not only increase your conversions but also create a more satisfying shopping experience for your customers. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Erin and how I help product-based business owners at Product Powerhouse. CONNECT WITH ERIN ALEXANDER: UNFILTERED - New subscriber only podcast for $3/month Connect with Erin: | |||
| Mindful Customer Service: How to be a helpful human (even when customers are jerks!) | 19 avr. 2023 | 00:18:21 | |
This is the 150th episode of the Product Powerhouse Podcast and we are talking about dealing with customer service mindfully as a small business owner! Join me at the The Ultimate Product Party happening in Nashville this May! Come to learn new strategies for growing your product-based business, connect with other product makers and sellers, and have the most fun you’ve ever had on a “work trip.” Sign up today and I'll see you there! On this episode, host Erin Alexander discusses the importance of mindful customer service and how to maintain composure when dealing with difficult customers.
Thank you for listening! If you enjoyed this episode or any of the other 150 episodes, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Erin and how I help product-based business owners at Product Powerhouse. CONNECT WITH ERIN ALEXANDER: UNFILTERED - New subscriber only podcast for $3/month Connect with Erin: | |||
| Embrace Your Multi-Passionate Side As a Small Business Owner with Carley Zuercher, Founder of Canapy | 12 avr. 2023 | 00:39:03 | |
Are you a creative product-based entrepreneur who struggles with keeping track of all the moving pieces in your business? Carley shares her insights on running multiple businesses as a multi-passionate entrepreneur. She discusses how she embraces her creative flow and makes her own rules, rather than feeling constrained by traditional labels. Then dive into the story of how Carley created Canapy to help solve the project management challenges faced by many product-based business owner who are creating customized products. She shares her inspiration for the app, as well as some of the key features that make it unique. And some spoilers about new features she has lined up. If you're a creative product maker looking for tips on managing your projects more efficiently or interested in the journey of a successful app creator, then this episode is for you. Tune in now to learn from Carley's experiences and insights! Related Episode - How to Set Business Goals that Actually Feel Good with Carley Zuercher UNFILTERED - New subscriber only podcast for $3/month Connect with Erin: | |||
| Growing Your Online Shop in 2023: My Predictions, Tips & Strategies | 29 mars 2023 | 00:17:41 | |
Episode 148 of the Product Powerhouse podcast, hosted by Erin Alexander, is all about marketing strategies for small business owners in 2023.
This episode is packed with lots of valuable insights for small business owners looking to up their marketing game. UNFILTERED - New subscriber only podcast for $3/month Connect with Erin: | |||
| Why it's important to be the number 1 hype woman for your small business with Robyn Clark | 22 mars 2023 | 00:47:43 | |
On this episode of the Product Powerhouse Podcast we are talking about the importance of being your number 1 hype woman for your small business with Robyn Clark from Jewelry Business Academy. Join me at the The Ultimate Product Party happening in Nashville this May! Come to learn new strategies for growing your product-based business, connect with other product makers and sellers, and have the most fun you’ve ever had on a “work trip.” Sign up today and I'll see you there! Our next virtual summit is happening April 18th 2023! Join the waitlist now to be the first to hear when registration opens. On this episode we cover …
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Erin and how I help product-based business owners at Product Powerhouse. CONNECT WITH ROBYN CLARK: CONNECT WITH ERIN ALEXANDER: Connect with Erin: | |||
| 12 Ways to Promote Your Product-Business Without Social Media | 15 mars 2023 | 00:25:43 | |
In episode 146 of the Product Powerhouse Podcast we are discussing marketing strategies outside of social media. The episode is aimed at business owners who feel overwhelmed by the amount of content they need to create for social media. The host highlights the importance of diversifying marketing strategies to mitigate the risk of relying solely on one platform. She recommends growing email lists as the most important marketing strategy and emphasizes the importance of knowing the target audience and creating resources that they will use. The host speaks from her own experience and how she was able to take time off from social media and still make sales by diversifying her marketing strategies.
Connect with Erin: | |||
| Learn how to better communicate and connect with your real customers with Monica Sharma-Patnekar | 08 mars 2023 | 00:29:46 | |
In this episode of the Product Powerhouse podcast, Monica Sharma Patnekar from Business with Monica, and I chat about how you can better communicate and connect with your real customers. We talk about how a lot of businesses are struggling to create the right messages to actually connect with the customers and how that dictates how you should be marketing your business. Learn more at Product Powerhouse. CONNECT WITH ERIN ALEXANDER: Connect with Erin: | |||
| How Pinterest can help you increase traffic to your site and make more money with Kate Ahl | 01 mars 2023 | 00:40:37 | |
In episode 144 of the Product Powerhouse podcast, we welcome Kate Ahl, founder of Simple Pin Media, to discuss how Pinterest can help you increase traffic to your site and make more money. Kate starts by explaining how Pinterest works as marketing platform and how it's different from social media platforms like Instagram. She explains the different types of things product sellers should be pinning, including product images and lifestyle images that show how the product can be used in real-life situations. Kate and I discuss old Pinterest marketing strategies that are outdated and no longer effective, and what to do instead because Pinterest has changed dramatically over the years. She even talks about how the new Pinterest CEO is focused on the connections between e-commerce and Pinterest. Additionally, Kate emphasizes the importance of giving ourselves grace as business owners, especially in the current landscape of the world. She encourages us to find a community and lean on them for support. Whether you're new to Pinterest marketing or a seasoned pro, you're sure to learn something new from this episode. Connect with Erin: | |||
| How to create really effective systems and processes in your handmade business with Khadirah Muhammad | 22 févr. 2023 | 00:33:18 | |
Welcome to episode 143 of the Product Powerhouse podcast! Today, we have an amazing guest, Khadirah Muhammad, joining us from SuccesswithSystem.com to talk about creating systems and processes for your business. Khadirah emphasizes the importance of documenting the day-to-day tasks you do in your business for a week or two. By doing so, you can identify what you're spending most of your time on and what tasks can be delegated to others. Kadirah also suggests recording yourself doing tasks to create standard operating procedures (SOPs), making it easier for your team to replicate the tasks in the future. Creating systems and processes can feel overwhelming, but Kadirah shares her tips on how to break down the process into smaller, more manageable tasks. She also recommends her favorite tech tools that can to help combine tasks and automate processes. Khadirah also emphasizes the importance of leaning on your team and allowing them to use their own gifts and talents. By doing so, you can delegate tasks that they excel in and focus on your own strengths. This approach not only increases productivity but also helps to build a stronger team dynamic. If you're looking to streamline your business processes and create systems that work, be sure to tune in to this episode of the Product Powerhouse podcast with Khadirah Muhammad from SucceedingWithSystems.com. UNFILTERED - New subscriber only podcast for $3/month Connect with Erin: | |||
| Considering a Shopify Redesign? The REAL Benefits Of Updating your E-Commerce Shop | 15 févr. 2023 | 00:25:02 | |
In this episode, we'll discuss why updating your e-commerce shop through a redesign using Shopify can have significant business benefits beyond just making your site look better. We'll cover the top benefits of a redesign and how they can help you increase sales and customer satisfaction. Benefits of a Redesign:
Ultimately, a redesign using Shopify can help you take your e-commerce shop to the next level by improving the user experience, optimizing for search engines, improving load speed and mobile-friendliness, and refreshing your brand's look and feel. It's not just about making your site look better, but about making it work better for your customers and your business. UNFILTERED - New subscriber only podcast for $3/month Connect with Erin: | |||
| Ignore these 6 Common Myths About Running a Shopify Website | 08 févr. 2023 | 00:18:42 | |
On this episode of the Product Powerhouse Podcast we are talking about 6 common myths that are going around about running a Shopify store. Build your Shopify BOOTCAMP in just 14 days. This roadmap walks you through exactly what you need to do to design a strategic and beautiful Shopify store.
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Erin and how I help product-based business owners at Product Powerhouse. UNFILTERED - New subscriber only podcast for $3/month Connect with Erin: | |||
| Find Your New Biz Bestie At The Ultimate Product Party | 01 févr. 2023 | 00:52:33 | |
This week on the Product Powerhouse Podcast I’m chatting with the co-creators of The Ultimate Product Party - Allison Carter and Cat Hildner. Join me at the The Ultimate Product Party happening in Nashville this May! Come to learn new strategies for growing your product-based business, connect with other product makers and sellers, and have the most fun you’ve ever had on a “work trip.” Sign up today and I'll see you there!
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ CONNECT WITH THE ULTIMATE PRODUCT PARTY: Ultimate Product Party Website → GET YOUR TICKET HERE (aff link) CONNECT WITH ERIN ALEXANDER: Connect with Erin: | |||
| How to Effectively Plan Your Product Assortment for Profit with Kristin Fisher | 25 janv. 2023 | 00:44:41 | |
Episode 139 of the Product Powerhouse podcast is all about how to effectively plan your product assortment for maximum profits with Kristin Fisher from BOCU. Build your Shopify store in just 14 days. This roadmap walks you through exactly what you need to do to design a strategic and beautiful Shopify store. In this episode Kristin and I chat about:
Be sure to tune in to past episodes to hear more practical tips on growing your product shop. Thank you for listening! If you enjoyed this episode, please follow, rate and review the podcast on your favorite podcast app. Learn more about Product Powerhouse and Erin at Product Powerhouse. CONNECT WITH KRISTIN FISHER: Save 15% with your first order with the code “PRODUCTPOWERHOUSE15” CONNECT WITH ERIN ALEXANDER: Connect with Erin: | |||
| Simple Ways to Build Customer Loyalty in Your Product Business with Kerrie Fitzgerald | 18 janv. 2023 | 00:33:48 | |
This week, episode 138 of the Product Powerhouse Podcast is about creating brand loyalty in your product based business! Build your Shopify store in just 14 days. This roadmap walks you through exactly what you need to do to design a strategic and beautiful Shopify store. In this episode of the Product Powerhouse Podcast, my guest Kerri Fitzgerald and I are sharing the importance of creating ways to make it easy for customers to spend more money with your business and actionable steps (and examples) you can take right now to create brand loyalty, just like when you get free drinks from your local coffee stand. Some of the talking points I and Kerri go over in this episode include:
Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ CONNECT WITH KERRI FITZGERALD: CONNECT WITH ERIN ALEXANDER: Connect with Erin: | |||
| Why Building Your Brand Is Crucial for Long Term Business Success with Kristina Schlegel from Make Bake | 11 janv. 2023 | 00:47:30 | |
In this episode, the host speaks with Kristina Schlegel, CEO and Founder of Make Bake, about how she transitioned from a career in tech product development to starting a successful CPG baking business and food craft business. Kristina shares how she bootstrapped her way to building a strong brand foundation and how this helped her to grow her business. Key Points:
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
Connect with Erin: | |||
| How to set business goals that actually feel good with Carley Zuercher | 04 janv. 2023 | 00:25:31 | |
Every year I find myself setting a random-ish revenue goal for business, which is always based on a percentage of growth from the previous year. I never really set goals beyond that because I always feel like I’m setting goals wrong. If that sounds like you, then listen up… This week episode 136 of the Product Powerhouse Podcast is about how to set business goals that actually feel good with my biz friend, Carley Zuercher from Twocan. Build your Shopify store in just 14 days. This roadmap walks you through exactly what you need to do to design a strategic and beautiful Shopify store. In this episode of the Product Powerhouse Podcast, Carley is sharing the importance of setting goals that you feel good achieving and actionable steps you can take right now to tweak your goals so that they are specific to you and your own needs. Some of the talking points Carley go over in this episode include:
Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about creating goals that feel achievable and fun this year. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ CONNECT WITH CARLEY ZUERCHER: CONNECT WITH ERIN ALEXANDER: Connect with Erin: | |||
| The 3 most important types of product photography you need for your Shopify website with Michelle Fiorello from Vision Balm | 21 déc. 2022 | 00:28:41 | |
One of the most important parts of your Shopify store are the photos of your products! Having amazing photography will help your business thrive. This week, episode 135 of the Product Powerhouse Podcast is about the 3 main types of product photography you should have on your website. Build your Shopify store in just 14 days. This roadmap walks you through exactly what you need to do to design a strategic and beautiful Shopify store.
Some of the talking points Michelle Fiorello and I go over in this episode include:
Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ CONNECT WITH Michelle Fiorello: CONNECT WITH ERIN ALEXANDER: Connect with Erin: | |||
| Ecommerce Analytics to NOT Ignore, and What They Mean in Your Business | 14 déc. 2022 | 00:24:01 | |
| 3 Reasons to Outsource Order Fulfillment for Women Owned Businesses Laura Kockler from Sub SupportHer | 07 déc. 2022 | 00:29:01 | |
If you’ve ever wondered what it’s like working with a fulfillment center as a small product based business this episode is for you. This week, episode 133 of the Product Powerhouse Podcast is about working with a fulfillment center for women owned product business, especially for subscription box owners! Build your Shopify store in just 14 days. This roadmap walks you through exactly what you need to do to design a strategic and beautiful Shopify store. In this episode of the Product Powerhouse Podcast, Laura Kockler from Sub Support Her is sharing exactly what it’s like working with a fulfillment center and how she’s revolutionizing the fulfillment industry by creating a fulfillment center that works only with female owned companies. Laura Kockler is the creator of Sub Support Her, which is a full-service fulfillment center for woman owned subscription box and product-based businesses. She works hard to maintain a value led company centered on female empowerment, equality, passion, and fun. She has never been one to allow fear to hold her back, and she is on a mission to alter the warehouse and fulfillment industry. Some of the talking points Laura and I go over in this episode include:
Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ CONNECT WITH Laura Kockler: CONNECT WITH ERIN ALEXANDER: Connect with Erin: | |||
| How to Goal Set for 2023 in One Business Day | 30 nov. 2022 | 00:20:12 | |
As we head into a new year, it’s important to think about what you’d like to see in your life and business in 2023. I know this season can be busy, so it’s important that you take time when you can to plan. This week, episode 132 of the Product Powerhouse Podcast is about how to goal set for 2023 in just one day! Build your Shopify store in just 14 days. This roadmap walks you through exactly what you need to do to design a strategic and beautiful Shopify store. In this episode of the Product Powerhouse Podcast, I’m sharing the importance of setting goals for your product business and actionable steps you can take right now to set goals that you’ll feel good about. Some of the talking points I go over in this episode include the following:
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ CONNECT WITH ERIN ALEXANDER: LINKS MENTIONED: Ep 82: Forecasting in your Product Business with Stefanie Schoen Connect with Erin: | |||
| Tackling Self-Doubt as a Creative and Run your Small Business with Ease with Cayce Eastwood | 23 nov. 2022 | 00:27:25 | |
As business owners, it’s easy to get caught up in our perfectionism and feelings of imposter syndrome. It can be difficult to put ourselves out there and promote our products to potential customers. This week, episode 131 of the Product Powerhouse Podcast is about working through self-doubt and running your product shop with ease! Build your Shopify store in just 14 days. This roadmap walks you through exactly what you need to do to design a strategic and beautiful Shopify store. In this episode of the Product Powerhouse Podcast, Cayce Eastwood is sharing the importance of getting support in your personal and business life. We also discuss some actionable steps you can take to work through any imposter syndrome you’re feeling right now. Cayce Eastwood is a Confidence Coach for creative small business owners (in addition to running her own craft business). She works with creative business owners whose self-doubt, perfectionism and fear of failure is holding them back from truly showing up and running their business. Some of the talking points Cayce Eastwood and I go over in this episode include:
Thank you for listening! Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways! Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ CONNECT WITH CAYCE EASTWOOD: CONNECT WITH ERIN ALEXANDER: LINKS MENTIONED: The Artist’s Way by Julia Cameron Connect with Erin: | |||
| How Product-Based Businesses Can Increase Sales with TikTok | 16 nov. 2022 | 00:21:22 | |
TikTok is here to stay, and even though the platform might not be for everyone, it’s important that we cover some of the foundational strategies that product shops can use to grow their following and increase sales. It’s a marketing channel for your business. You don’t have to love it for it to be powerful. This week, episode 130 of the Product Powerhouse Podcast is about how product-based businesses can increase sales with TikTok! Build your Shopify store in just 14 days. This roadmap walks you through exactly what you need to do to design a strategic and beautiful Shopify store. In this episode of the Product Powerhouse Podcast, I’m sharing the importance of using TikTok as a marketing channel to share your products and actionable steps you can take right now to get started on the platform. Some of the talking points I go over in this episode include:
Thank you for listening! Be sure to tune in to all the episodes to receive practical tips on growing your product shop and to hear even more about the abovementioned points. If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways! Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ CONNECT WITH ERIN ALEXANDER: LINKS MENTIONED: How to get on the TikTok for you page (Hootsuite article) How the TikTok Algorithm Works (Hootsuite article) Connect with Erin: | |||
| Using Video Ads to Grow your Product Business with Lauren Schwartz | 09 nov. 2022 | 00:21:42 | |
I’m sure you’ve heard that video is where you need to focus in order to grow your product business. While that might be true, it can feel very overwhelming to have to focus solely on video, especially when you are already spending time creating your products and taking photos of them. This week, episode 129 of the Product Powerhouse Podcast is about using video ads to grow your product business! Build your Shopify store in just 14 days. This roadmap walks you through exactly what you need to do to design a strategic and beautiful Shopify store. In this episode of the Product Powerhouse Podcast, Lauren Schwarts is sharing the importance of grabbing your customer’s attention within the first few seconds of an ad. She also discusses actionable steps you can take right now to get started with TikTok. Lauren Schwarts is a thought leader in creating profitable creative strategies for e-commerce brands and a design professional with over 15 years of experience within the digital space. Lauren's passions lie in creating top-performing ad creatives. She has personally led the creative strategy for top brands such as Love Wellness, Needed, Kate Farms, AutoBrush, and many more. She is obsessed with design and creative strategy, and in her downtime, she enjoys teaching others her profitable creative methodology, focusing on DTC Advertising, Facebook, Instagram, and TikTok. She was a speaker at the AdWorld Conference in 2020, 2021, and 2022. Some of the talking points Lauren Schwartz and I go over in this episode include:
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ CONNECT WITH LAUREN SCHWARTZ: CONNECT WITH ERIN ALEXANDER: Connect with Erin: | |||
| The Five Seasons of your Product Business | 02 nov. 2022 | 00:18:40 | |
Growing a business often feels like working on a puzzle with the pieces upside down. We can piece together the edges and the corners, but filling in the middle feels like a shot in the dark. By using the seasons of your business as a guide, I’m hoping to help you understand where you are and what things you need to do to get to the next season. This week, episode 128 of the Product Powerhouse Podcast is about the five seasons of your product business! Build your Shopify store in just 14 days. This roadmap walks you through exactly what you need to do to design a strategic and beautiful Shopify store. Here is a quick breakdown of each of the seasons, but be sure to listen to the full episode to get more details. In each, you’ll also get actionable steps on what you should be doing to move from one season to the next. Season One - Establishing In this season, you are going from zero to one. You’re building from resources easily available to you. It usually costs you heavily in time and sometimes money as you get your business up and running. Season Two - Growing You are putting down roots in this season. You’ve successfully built something that needs to be tended to so that it can grow sustainably. This is a great time to start automating and creating systems to give you more time. Season Three - Full Steam Ahead In this season, you are focusing on running on all cylinders because your product suite and processes are fine-tuned. This is a great time to consider how your business fits into your life. Season Four - Max Capacity (Coasting) Things steady out in this season, and some business owners decide to stay in this season instead of moving into the next one. During this time, your team is supporting you with orders and customers, your systems are running smoothly, and your profit margins are healthy. Season Five - Expansion You’re preparing for what’s next in this season. You have a clear vision of the direction you want the business to go and you’re getting everything ready to make that happen. Thank you for listening! Tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ CONNECT WITH ERIN ALEXANDER: LINKS MENTIONED: Ep 103: How to Connect with Erin: | |||
| Increase your Product Profit Margins with Katie Hunt of Proof to Product | 26 oct. 2022 | 00:42:48 | |
Now more than ever, product shops need to be looking at their pricing and adjusting them. Between the pandemic and supply chain issues, you are paying more for raw materials and packaging materials than you ever did before. Looking at the numbers and data will help you make better pricing decisions. This week, episode 127 of the Product Powerhouse Podcast is about how to increase your product profit margins! Build your Shopify store in just 14 days. This roadmap walks you through exactly what you need to do to design a strategic and beautiful Shopify store. Proof to Product founder, Katie Hunt is a business strategist, podcaster, mentor to creative entrepreneurs, and mama to four. She’s helped thousands of brands get their products on the shelves of retail stores like Target, Anthropologies, Nordstrom, and independent boutiques around the world. Katie has taught classes for CreativeLive, and she’s been featured on Forbes, Buzzfeed, Brit + Co, and dozens of business podcasts. Her strengths lie in connecting people and bringing strategic ideas to life. In this episode of the Product Powerhouse Podcast, Katie Hunt and I are sharing the importance of knowing your numbers to make better decisions around the pricing of your products. We also discuss actionable steps you can take right now to increase the profit for your products. Some of the talking points Katie and I go over in this episode include:
The quickest way to increase your profit margins is to increase your prices. Frankly, the market demands that you raise your prices to keep your business healthy. Thank you for listening! Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ CONNECT WITH KATIE HUNT: CONNECT WITH ERIN ALEXANDER: Connect with Erin: | |||
| Self-Care for Shop Owners through the Holiday Season | 19 oct. 2022 | 00:22:09 | |
We all need to remember to take care of ourselves, especially around the holiday season. With the holidays being the busiest time of the year for shop owners, it’s important that we don’t burn out or dread what could be a great season. This week, episode 126 of the Product Powerhouse Podcast is about self-care for show owners through the holiday season! Build your Shopify store in just 14 days. This roadmap walks you through exactly what you need to do to design a strategic and beautiful Shopify store. In this episode of the Product Powerhouse Podcast, I’m sharing the importance of taking time for yourself during the holiday season and the beneficial things you can do right now to practice self-care. I know self-care can feel like a buzzword in the online business industry, but it’s so important to your own mental health and the growth of your business. Some of the talking points I go over in this episode include:
Thank you for listening! Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways! Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ CONNECT WITH ERIN ALEXANDER: LINKS MENTIONED: Drunk on Love by Jasmine Guillory Birds of California by Katie Cotugno Thank You for Listening by Julia Whelan Connect with Erin: | |||
| How to Launch Your Shopify Store in 14 Days | 12 oct. 2022 | 00:25:03 | |
The number one question I get asked is how long does it actually take to DIY build and design your own Shopify Store? I have seen those Youtube videos that boost that they’ll show you how to launch your shop in just a few hours, but they end up lackluster. If you poured your heart and soul into creating an incredible product, why would you rush to build a place where customers can purchase that product? This week, episode 125 of the Product Powerhouse Podcast is about how to launch your Shopify store in just 14 days! Build your Shopify store in just 14 days. This roadmap walks you through exactly what you need to do to design a strategic and beautiful Shopify store. In this episode of the Product Powerhouse Podcast, I’m sharing the importance of taking the time and effort to create a shop that you and your customers can enjoy. I also discuss actionable steps you can take right now to create a thoughtful website that helps you connect with your audience and sell your products. Some of the talking points I go over in this episode include:
Thank you for listening! Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways! Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ LINKS MENTIONED: Ep 53: Build Buzz around your Relaunch or Rebrand CONNECT WITH ERIN ALEXANDER: Connect with Erin: | |||
| Getting your Small Business into Gift Guides for the Holidays with Allison Carter | 05 oct. 2022 | 00:37:53 | |
As a shop, you want to get your products in front of the right people this holiday season. This week's guest shares everything you need to know on the PR side to grow your sales by pitching to be featured by bloggers and influencers. Episode 124 of the Product Powerhouse Podcast is about getting your small business into gift guides for the holidays! Download the FREE Holiday Website Checklist today. Download this checklist to make all the necessary updates or changes so that your website is running smoothly for the holiday season. In this episode of the Product Powerhouse Podcast, Allison Carter and I share the importance of creating authentic relationships when you want to partner with someone. We also chat about actionable steps you can take right now to get your business out there. Some of the talking points Allison and I go over in this episode include:
Thank you for listening! Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate, review the podcast and tell me your key takeaways! Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ CONNECT WITH ALLISON CARTER: CONNECT WITH ERIN ALEXANDER: Connect with Erin: | |||
| Using Unique Ads To Boost Profitability During The Holidays with Hattie Dunstan | 28 sept. 2022 | 00:36:32 | |
With the holiday season quickly approaching, I want to ensure you have everything you need for both business and personal success. Now is a great time to start testing and trying new things so you can collect the data at a quicker rate. This week, episode 123 of the Product Powerhouse Podcast is about using unique ads to boost profitability during the holidays! Download the FREE Holiday Website Checklist today. Download this checklist to make all the necessary updates or changes so that your website is running smoothly for the holiday season. In this episode of the Product Powerhouse Podcast, Hattie and I share the benefits of running paid ads to your shop during the holidays and actionable steps you can take right now to get started with Facebook ads. Some of the talking points Hattie and I go over in this episode include:
Thank you for listening! Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways! Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ CONNECT WITH HATTIE DUNSTAN: 5-Day Ads Class use the code yourspecial75 CONNECT WITH ERIN ALEXANDER: Connect with Erin: | |||
| Updating Your Shopify Store for the Holidays | 21 sept. 2022 | 00:28:09 | |
In order to prepare for the holidays, there are things you need to be doing on your website. These will help you have a smoother season by ironing out customer service details, increasing your average order value, and more. This week, episode 122 of the Product Powerhouse Podcast is about updating your Shopify store in time for the holidays! Download the FREE Holiday Website Checklist today. Download this checklist to make all the necessary updates or changes so that your website is running smoothly for the holiday season. In this episode of the Product Powerhouse Podcast, I’m sharing the importance of updating your website in time for the holidays. I also chat about the reasons behind making these website changes before the holiday season starts. The Must-Do List:
The Fun-Do List:
Remember, you don’t need a major overhaul of your website, but tackling these things on your website will help you be more prepared for those holiday sales. Thank you for listening! Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways! Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ CONNECT WITH ERIN ALEXANDER: LINKS MENTIONED: Ep 119 - Three Mistakes That Make Your Holidays More Stressful Ep 43 - The Do’s and Don’ts of Asking for Customer Reviews Connect with Erin: | |||
| Inflation & Your Small Business: How to Keep Your Business Afloat through Economic Changes | 14 sept. 2022 | 00:16:40 | |
If you’re like me, you are probably cringing every time you pull up to the gas station. Prices are increasing everywhere, and you probably feel this inflation in the costs of the materials used to create, design, and ship your products. This week, episode 121 of the Product Powerhouse Podcast is about how to keep your product business afloat through economic changes! DIY Shopify is the self-study program to help you create an amazing website, without spending hours on Google or learning code, so you can focus on the parts of your business that you love. In this episode of the Product Powerhouse Podcast, I’m sharing the basics of inflation, how it works, and how we can navigate this in our product-based business. Some of the talking points I go over in this episode include:
Remember, inflation isn’t new. It is always happening, and there are always ups and downs. So whether or not you are seeing direct impacts of inflation right now or not, you want to make a plan to review this information quarterly or yearly. Thank you for listening! Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear more about the above points. If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways! Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ CONNECT WITH ERIN ALEXANDER: LINKS MENTIONED:
Crickets to Cha-Chings Podcast The 6 Figure Product Business Podcast Connect with Erin: | |||
| Building your eCommerce Website on WordPress with Rebecca Inkrote | 07 sept. 2022 | 00:35:54 | |
As you probably know, I use Shopify when building out an eCommerce website, but we all know that there are other options out there that might be a better fit, depending on the business. This week, episode 120 of the Product Powerhouse Podcast is about building your eCommerce website on WordPress! Get ready for the only virtual summit that will help you prepare for the holiday season. The Handmade Holiday Prep Summit is a free online event to help handmade business owners prepare for the most profitable holiday season with less stress and more time for pie. In this episode of the Product Powerhouse Podcast, Rebecca Inkrote and I share the importance of picking a website builder that works best for your business and needs. We also chat about actionable steps you can take right now to ensure that your website converts, whether it’s on WordPress, Shopify, or something else. Some of the talking points Rebecca and I go over in this episode include:
Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ CONNECT WITH REBECCA INKROTE: CONNECT WITH ERIN ALEXANDER: Connect with Erin: | |||
| Three Mistakes That Make Your Holidays More Stressful | 31 août 2022 | 00:29:50 | |
The holiday sales season is so busy! November and December are the two most significant months in retail. In 2021, retailers brought in 33.9 Billion dollars in online sales between Thanksgiving Day and Cyber Monday. Generally speaking, the holiday sales season can account for up to 30% of a business’s revenue for the entire year. As crazy as those statistics are, there’s a lot of pressure for small product businesses to make the most of the holiday season. This week, episode 119 of the Product Powerhouse Podcast is about the holiday sales stress, the mistakes that can happen, and how to fix them! Get ready for the only virtual summit that will help you prepare for the holiday season. The Handmade Holiday Prep Summit is a free online event to help handmade business owners prepare for the most profitable holiday season with less stress and more time for pie. In this episode of the Product Powerhouse Podcast, I’m sharing the importance of preparing early for the holiday sales season and actionable steps you can take right now to have less stress around the holiday sales. Some of the talking points I go over in this episode include:
Remember, even though I mention the Handmade Holiday Prep Summit, these principles are important when preparing for those holiday sales. Thank you for listening! Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear more about the above points. If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways! Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ CONNECT WITH ERIN ALEXANDER: Connect with Erin: | |||
| Three Things You Need to Set Up Your eCommerce Website | 24 août 2022 | 00:26:14 | |
When you are starting an eCommerce product-based business, it sounds really simple and seems fun during the planning. Once you need to set up the storefront, it doesn’t always line up with the fun of dreaming up your product business. We get it. This week, episode 118 of the Product Powerhouse Podcast is about three things you need to set up your eCommerce website!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
LINKS MENTIONED: Ep 112 - Conversion Based Design Ep 6 - 9 Things your Shop Must Include Ep 2 - Give Your Shop a Visibility Boost Connect with Erin: | |||