Explore every episode of the podcast Product Marketing Life

When every company generates copy from the same handful of models, brand identity starts to collapse.

Josh Porter, founder of Thunderwolf Consulting and former Google Cloud AI marketer, talks through the four layers of the AI tech stack, why the shift from generative to agentic AI changes what product marketers need to know, and the distinction between companies genuinely operating in AI versus those wrapping existing tools.

His core argument: marketers need to act as editors, not passengers, and customer interviews are the one input AI still can't replicate.

Product marketing in banking operates under constraints most PMMs never encounter.

Pallavi Shrivastava, VP of Product Marketing at US Bank, came from scaling startups and has spent her time since learning what changes when regulatory compliance, transparency, and long-term customer trust sit at the centre of every campaign and positioning decision.

She talks through how her team uses AI for product positioning, why technical fluency matters more than people expect, and what it means to invite customers into the product journey rather than just market to them.

Only 15% of organisations have effective AI governance, and product marketing is feeling that gap. Tom Crist, Principal at Fluvio, has spent his career building product marketing functions across industries, and he thinks most teams are using AI in ways that quietly erode the quality of their output. He talks about where human synthesis still matters, how to build trust through content, and what it actually means to differentiate when everyone has access to the same tools.

What happens when you’re hired as the first product marketer in a 30‑year‑old, engineering-led company?

In this episode, Wendy Werblin, Director of Product Management, Product Marketing, and Strategy at ScriptPro, breaks down how she:

• Turned “we need more features” into “we need product–market fit”

• Ran cross-functional persona and journey workshops instead of going solo

• Built an 18‑month delivery roadmap that finally gave engineers the why

If you’re a founding PMM, or sit between product, sales, and marketing, this one’s basically your field guide.

Most product marketers learn their craft in SaaS, where data is everywhere. Maitri Gandhi, product marketing specialist at Hoshizaki America, works without it.

She talks about building ICP messaging across sectors like food service, hospitals, and education using qualitative signals and trial and error, and why she thinks sales enablement is less about assets and more about giving a sales team something to talk about.

Mike McGee, Director of Product Marketing at Vantaca, joins the show to share his journey from retail sales to leading marketing teams – including a pivotal stop in customer success at Buildium, where he developed deep expertise managing large clients in the community association management space.

Mike unpacks what product marketing really means: a uniquely cross-functional role that sits at the intersection of product, customer, and partner marketing. He opens up about the shift from individual contributor to team leader, what he looks for when building a team, and why so many organizations still misunderstand what product marketers actually do.

In this episode, we're joined by Doug Kimball, Senior Director of Product Marketing at Digital Science, who shares his unconventional journey from counseling to product marketing – and the through-line that connects both: clear, human communication.

Doug unpacks his go-to framework – "So What? Why? Who Cares?" – and how it keeps messaging sharp and impactful. He reflects on his time at Nielsen, where a rare pivot through sales gave him a 360° view of how products are built and sold, and at Blue Yonder, where he developed competitive strategy from scratch.

Now at Digital Science, he's focused on building a cohesive product marketing team and the frameworks to help it thrive. He's also authored a book on messaging and is active on LinkedIn as a mentor and connector.

What does it really take to make a product launch land? Amruta Hunnurkar, Go-to-Market Lead at Amazon EMEA, brings 14 years of product marketing experience to unpack why the discipline is far more than a support function but a core revenue driver.

Drawing on her time at Samsung and in the startup world, Amruta explores how the rules of the game shift depending on where you work: structured process versus scrappy agility, big-brand playbooks versus getting in the room early.

She also draws a sharp distinction between a product launch and a product marketing launch, and explains why confusing the two can cost you.

What does it take to build genuine trust with your customers – especially when the stakes couldn't be higher? In this episode, we sit down with Angeline Giammona, a product marketing leader whose career is a masterclass in meeting people where they are.

Angeline takes us through her time at Bobbie, an infant formula company, where she built lifecycle marketing and customer engagement strategies from the ground up – including a fundraising campaign that sold out in under three hours. She opens up about what it really means to market in high-emotion, high-trust categories, and why understanding your customer's world matters far more than promoting your product's features.

What does it really take to make product marketing drive revenue – not just awareness?

In this episode, fractional CMO Aruna Inalsingh pulls back the curtain on her unconventional path from engineer to startup marketing consultant, and shares what she's learned working across wildly different industries – from beauty and fashion to drone manufacturing.

Aruna makes the case for a smarter, more balanced approach to product marketing: one that delivers quick wins without losing sight of long-term strategy.

Join us as Jess Ruby, Director of Growth Marketing at UniUni, shares her inspiring journey into growth marketing.

She emphasizes how embracing data and metrics can transform how marketing teams demonstrate their impact, especially crucial during times of uncertainty and budget constraints.

Through relatable examples like tracking conversion rates and measuring revenue from sales decks, Jess shows how product marketers can clearly communicate their value and strengthen their strategic position.

Maniesh Joshi, VP of Product and Commercial Marketing at Transcarant, discusses the importance of empathy and clarity in product marketing. He shares his journey from healthcare consulting to becoming an "accidental marketer," highlighting his roles at Medtronic and Omada Health.

Maniesh emphasizes the value of having a strong point of view loosely held and the need for product marketers to drive innovation. He recounts successful launches, including a beta pilot for a patient engagement app and a rapid AI solution launch at Transcarant, which generated $60 million in pipeline in 60 days.

How do you market in a world that never stops? Sedall Asante, Product Marketing Director at Aptos Labs, shares his journey from JP Morgan to crypto, the power of evergreen campaigns, and why taking calculated risks early can skyrocket your marketing career.

In this episode, Nupur Bhade Vilas, Head of PMM at Kustomer, shares how she transitioned from engineering to product marketing, using organization, detailed notes, and AI tools to drive success.

She reflects on leading marketing through major transitions – like Twilio’s SendGrid acquisition and Kustomer’s rebrand – highlighting the importance of trust, clear communication, and team alignment during change.

Nupur also offers advice for PMMs navigating mergers: seek clarity, use AI as a thought partner, and advocate for your growth.

Listen as Maitri Sheth, Senior Product Marketing Manager, reveals the untold story of making AI work for humans, not the other way around.

In this episode, Maitri takes us behind the scenes of her career transition from B2C to B2B marketing and shares the hard-won lessons from leading Gong's groundbreaking AI narrative.

Discover how she's using cutting-edge tools like ChatGPT and Claude to revolutionize product messaging while maintaining the human touch that actually converts.

How do you build a career when the path isn’t clear? Michelle Zak’s journey from fine arts and design to product marketing leadership is anything but traditional.

And that’s exactly why it works.

In this conversation, Michelle shares the lessons she’s learned navigating startups, shifting industries, and carving out a role that often looks different from company to company.

From “job crafting” to breaking into new industries without prior experience, she highlights the skills and mindset that helped her stand out in a tough job market.

→ Why design thinking is a natural foundation for product marketing

→ The power of “job crafting” and how to use it at any stage of your career

→ Tips for breaking into new industries without direct experience

→ What to expect when moving from late-stage to early-stage startups

→ Why product marketing is always “more than you think”

Join Hannah Pickering, Director of Product Marketing at Centivo, as she explains her journey from writer to product marketer, emphasizing the importance of understanding business operations and earning trust. She highlights her experience in various industries, stressing the need for product marketers to connect the dots, develop unique perspectives, and build credibility by engaging early with product teams.

Emily Wengel, Product Marketing Team Lead at Origami Risk, shares her journey from biotech to product marketing, where she now leads a growing team.

She breaks down how improv sharpened her communication skills, the challenge of finding product-market fit, and why project management and stakeholder alignment are essential for PMMs.

Disclaimer: Everything was correct at the time of recording. Origami Risk has since hired a VP of Product Marketing to join Emily and the PMM team.

What really makes a customer say “yes” or “no”?

In this episode, we sit down with Andrew Peterson, co-founder of Clozd, to unpack the secrets behind win-loss analysis and why it's the most overlooked source of growth for B2B companies.

Andrew shares his journey from the early days at Qualtrics to launching Clozd, a company that’s redefining how sales, marketing, and product teams learn from lost deals. We explore the win-loss maturity curve, the rise of AI-driven insights, and how Clozd’s Expert Network is helping teams win more strategic deals.

Plus, he makes a strong case for why product marketers deserve more credit and how AI can elevate their role to become even more essential.

Sponsored by Clozd – the leader in win-loss analysis. Learn more at https://www.clozd.com.

Download the Win-Loss content Andrew mentioned here:

👉 State of Win-Loss Analysis Report

👉 Definitive Guide to Win-Loss Analysis

In this episode, we sit down with Kristen Brooks, Senior Director of Product Marketing at Octane, as she shares her inspiring career journey – from her early days in partner marketing at Cisco to leading enterprise strategy and demand gen alignment.

In this episode, Susanna Bogardus, Principal PMM at Workday, shares her path from account management to product marketing – and how AI tools like GPT-3 are reshaping how we work.

She dives into building trust in AI, using tech to support (not replace) human roles, and why customer support is a goldmine for insights. Susanna also shares top advice for aspiring PMMs: hone your soft skills and know your customer.

In this episode, our host, Sid Khaitan, spoke with Steffi Li, Head of Product Marketing, about her path from advertising to building a career in technical B2B product marketing.

She shares how a research background shaped her PMM instincts, what it’s like breaking into the field without a technical degree, and why domain knowledge and foundational processes matter – especially in early-stage startups.

In this episode, Sid talks with Michael Robin Hansen, Senior Product Marketing Manager at Thomson Reuters, about her unexpected journey from culinary school to product marketing. Michael shares how lessons from the kitchen help her manage product launches, her experience navigating layoffs, and what it takes to build a high-impact PMM team.

They also cover how to break into product marketing without a technical background, the importance of curiosity and continuous learning, and why flexibility is key in fast-moving industries.

Whether you're in marketing, pivoting careers, or just love a good origin story – this one’s for you.

Read Michael’s PMA article here.

Laura Kaminski, Head of Product Marketing at iTrade Network, shares her journey from graphic design to leading product marketing. She dives into how AI, customer insights, and tiger teams are transforming how tech companies align strategy and drive results. A must-listen for anyone in product, marketing, or tech leadership.

Host Collin Mayjack spoke to Madeleine, the Product Marketing Manager at Chili Piper, about her career transition, as well as her company’s unique approach to product marketing, transparent pricing, and positioning.

In this episode of Product Marketing Life, host Collin Mayjack caught up with Logan Hendrickson, Product Marketing Lead at 15Five. If you’re tired of churning out one-pagers for your sales team, this one’s for you.

In this episode Collin sits down with every PMM’s favorite camp counselor, Tamara Grominsky. Collin and Tamara went deep on the differences between inbound and outbound PMM (hint, we’re not talking about your sales motion) and why the classic on the shelf/off the shelf analogy to explain PMM just doesn’t work.

In this episode, learn how to cut out the jargon and make sure your B2B messaging reigns supreme, with the "Queen of B2B messaging" Emma Stratton!

You'll learn how to craft a unique brand identity and make your product stand out!

In this episode of Product Marketing Life, Collin Mayjack sits down with Jeff Chase, Mary Lim, and Rachel Sheldon to do a deep dive on interactive storytelling and product adoption.

The Vitally team shared how they built their interactive demos from the ground up, the role that demos play in their customer journey, and how they build product guides that don’t get ignored

From the secrets of category creation to the art of structuring a top-tier product marketing team, Julien Sauvage shares valuable insights for any marketing leader looking to blaze a trail through their industry.

In this episode of the Product Marketing Life podcast, Collin Mayjack sits down with Yi Lin Pei, a renowned career coach and founder of Courageous Careers. Yi Lin Pei brings a wealth of experience from her own journey in product marketing and offers invaluable insights into building a fulfilling and strategic career.

In this episode Collin sits down with the 3 the boys behind the We’re Not Marketers podcast: Eric Holland, Gab Bujold, and Zach Roberts. This episode is all about hot takes, including the hot take that started it all: Product Marketers are not marketers.

In this episode of Product Marketing Life, our host Collin Mayjack sits down with the boys behind UserEvidence, Mark Huber & Alex Eaton.

Mark peeled back the curtain on his first PMM hire, Alex shared about building his PMM charter, and the three of them talked about what UserEvidence does best – customer proof.

In this episode, Collin sits down with the queen of PLG herself, Madison Leonard. Collin and Madison chat through mistakes product marketers make in segmentation, how companies can become more product led, and why features don’t make a product #1.

In this episode, Collin sits down with the writers of his favorite newsletter, The PMM Files. Collin, Jason, and Aubrey talk about borrowed creativity, three of their favorite product marketing examples, and how to build a swipe file of your own.

In this episode of Product Marketing Life, Collin goes to therapy. Well, sort of. Collin sat down with Maggie Bean, Co-Founder of Product Marketing Therapy. Collin and Maggie get personal, covering everything from anxiety and imposter syndrome to self care and finding community.

So… you’re making the leap to a product-led hybrid model? Cool. Now, how do you break the news without causing chaos? In this short clip, Mark Assini and Umang Sejpal dive into the do’s and don’ts of communicating a strategy shift—so your team actually gets on board (instead of panicking)