You found the perfect template. You filled it in to the letter. You shipped it. And then... your leadership tears it apart, your sales team ignores it, and you're left wondering what went wrong.

Talya has been there. Multiple times. Across multiple companies. And she's got a sharp take on why we treat frameworks like gospel when they should be treated like clay that needs reshaping for your actual business.

In this episode, we skip the rigid structure and just talk—because that's what happens when Talya shows up. She walks through the exact moment when a PMM defaults to a template and why that's what kills launches. She also breaks down how to pressure-test any doc before it goes live, how to trust your instinct even if you're junior, and why your BS meter is probably right.

Here's what we cover:

• Why templates feel safe (and why that's the trap)
• The difference between using a framework as a jumping-off point vs. following it blindly
• How to stress-test positioning docs, messaging frameworks, and battle cards before they blow up
• Why your past experience is better than you think it is
• How to know when something's off and actually do something about it

This is for anyone who's grabbed something from PMA, LinkedIn, or a book and thought: "Is this actually good, or am I just supposed to believe it is?" It's also the first episode of what might become something bigger with Talya, so stick around.

Resources from this Episode

• Connect with Talya on LinkedIn
• Get more resources + insight on the Down to a T website

And a special shout out to this season's sponsor, PMM Camp — where product marketers build leadership range so they can move beyond execution to influence decisions, shape strategy, and build a trusted team.

Your sales team is frozen. It's 10 minutes before the call and they're Slack-panicking about competitor differences you've literally documented five different ways. The problem isn't the content — it's that static enablement turns into a black hole.

Michele thinks that's exactly the wrong way to build for sales, and she's got a framework to prove it.

In this episode she pulls back the curtain on what's actually broken with traditional sales enablement, the specific types of content that make LLMs useful instead of hallucination machines, and a three-by-three framework you can start using tomorrow morning to turn your PMM chaos into sales gold.

Here's what we cover:

• Why your sales enablement is disappearing into a black hole (and how AI actually fixes it)
• The "high signal, low noise" documents that make LLMs actually work for your team
• The if-then objection vault: structuring your content so AI gives real answers (not roadmap BS)
• Four other content types PMMs skip that completely change the game
• The 3x3 framework: start tomorrow with three scary questions and three champion reps
• How to stop your LLM from confidently lying (and keep your job in the process)

Resources from this Episode:

• Access Michele's AI for PMM Sales Enablement Resource Tool
• Connect with Michele on LinkedIn

And a special shout out to this season's sponsor, PMM Camp - where product marketers build leadership range so they can move beyond execution to influence decisions, shape strategy, and build a trusted team.

Most launches go to market on vibes, Slack opinions, and whatever the loudest person in the room believed. Drew Giovannoli has spent his career fixing that — one buyer interview at a time.

Drew is the founder of Buried Wins and has run over 1,000 buyer interviews for competitive intelligence and market research. In this episode he walks through his 20-day buyer research plan: how to recruit, what to ask, how to synthesize insights your team will actually use, and the slightly diabolical competitive intel move that makes exec jaws drop.

In this episode:

• Why PMMs skip buyer research (and why that kills launches)
• The 20-day plan to get real market feedback before you go live
• Why closed-won interviews are the most underrated version of market feedback
• The slightly diabolical competitive intel move you can start today

Resources from this episode

• Connect with Drew on LinkedIn
• Access Drew's Hidden Stash of Resources on BuriedWins.com
• Check out the 2026 Buyer Truths Report

And a special shout out to this season's sponsor, PMM Camp -  where product marketers build leadership range so they can move beyond execution to influence decisions, shape strategy, and build a trusted team.

Product Marketing for You is for PMMs who are tired of theory and want tactical tools they can actually use tomorrow.

Each season tackles 1 macro topic broken into 7-10 bite-sized episodes (15 min or less) with people who do the thing—not just talk about it.

This is rebel PMM energy: no jargon, no fluff, no dusty best practices.

Just the how-to's you need when everything goes sideways 48 hours before a launch.

So hit that sub button, tell all your PMM friends, and welcome to Product Marketing for You.

Most PMMs pour everything into launch day — and then move on. Haidee thinks that's exactly where the real work begins, and she's got a process to prove it.

Haidee is a PMM leader who's run launches at Amazon, Olo, and beyond. In this episode she walks through her 30-60-90 day post-launch checkpoint process — what data to walk in with, how to get honest insights out of a room full of people protecting their turf, and why separating launch execution from product market fit is the most important thing a PMM can do after a product ships.

Here's what we get into:

• Why the post-launch review is not optional — especially if you're resource constrained
• The 30-60-90 checkpoint framework and the three questions every review must answer
• How to structure the room so people stop being defensive and start being honest
• Why a great launch can hide a product market fit problem — and vice versa

Resources from this episode:

• Connect with Haidee on LinkedIn

And a special shout out to this season's sponsor, ⁠PMM Camp⁠  -  where product marketers build leadership range so they can move beyond execution to influence decisions, shape strategy, and build a trusted team.

Launching an AI product is hard. Launching agentic AI into financial services, healthcare, and insurance — where buyers are risk-averse, buying cycles are complex, and there's an AI governance committee whose entire job is to slow you down — is a different sport entirely. Sharon is living it right now, and she's got the playbook.

Sharon is a PMM leader working at the intersection of frontier AI and heavily regulated enterprise industries. In this episode she breaks down what makes AI product launches fundamentally different, how to build internal conviction before you ever go to market, and why trust isn't just a talking point — it's the actual product you're selling.

In this episode:

• Why launching AI into regulated industries is more education program than product launch
• How to build a founding steering committee that gets go-to-market aligned before day one
• The new buying personas PMMs have never had to message to before — and how to reach them
• How to separate real market signal from AI hype cycles
• Why trust is the product — and how to systematize it across every launch

Resources from this Episode

• Connect with Sharon on LinkedIn

And a special shout out to this season's sponsor, PMM Camp  -  where product marketers build leadership range so they can move beyond execution to influence decisions, shape strategy, and build a trusted team.

Most product launches have a brand awareness problem hiding underneath a content problem. You've got something worth talking about — but nobody's listening because you haven't built the audience yet. Devin has spent his career solving exactly that, one executive LinkedIn post at a time.

Devin is a content strategist and executive ghostwriter who's worked with leadership teams at Gong, Clari, and beyond. In this episode he breaks down how to get your executive posting in support of a product launch — even if they've never posted before — what to ask before you write a single word, how to survive getting your draft shredded, and why a product launch is actually the perfect moment to start building executive presence.

In this episode:

• Why a product launch is the perfect jumping-off point for an exec's first LinkedIn post
• The three things to nail before you write a single word of launch content
• How to ghostwrite for an exec, survive the redline, and still ship something great
• How to maintain your edge on the basketball court... even as father time catches up with you

Resources from this Episode

• Connect with Devin on LinkedIn
• Get on the list for Devin's weekly newsletter
• Grab Devin's LinkedIn Growth Guide

And a special shout out to this season's sponsor, PMM Camp -  where product marketers build leadership range so they can move beyond execution to influence decisions, shape strategy, and build a trusted team.

If you've ever been handed a finished product and told to "do your marketing magic" — this episode is for you. Getting looped in at the last minute isn't just stressful, it's the root cause of almost every launch problem. Daria has spent her career building the systems to make sure PMM is never the last one to the party.

Daria is a PMM leader who's built launch operations from the ground up across multiple organizations. In this episode she walks through exactly how to get embedded in the product development process early, how to build a go-to-market roadmap that runs parallel to the dev roadmap, and the internal partnership agreement she uses to get PM and PMM teams aligned before the chaos starts.

In this episode:

• Why waiting until development is done is killing your launches before they start
• How to get a seat in product roadmap planning — even if you've never been invited
• The internal partnership agreement — the one document that aligns PM and PMM from day one
• A simple tiering framework for deciding tier one vs. tier two vs. tier three launches
• How to set success metrics before the launch — not after

Resources from this Episode

• Connect with Daria on ⁠⁠LinkedIn⁠⁠

And a special shout out to this season's sponsor, ⁠⁠⁠⁠PMM Camp⁠⁠⁠⁠ -  where product marketers build leadership range so they can move beyond execution to influence decisions, shape strategy, and build a trusted team.

Product launches are stressful. That part's unavoidable. But burnt out, joyless, and running on fumes by launch day? That part's optional — and Suz is here to fix it.

Suz is a PMM leader and former Amazon social media veteran who's run launches ranging from global Prime Day to multi-SKU pricing overhauls.

In this episode she breaks down how to build the kind of launch foundation that actually gives you room to have fun — why knowing your product cold is what unlocks creative freedom, how being yourself is a PMM superpower, and the creative exercise she borrowed from social media that makes messaging and positioning dramatically better.

Here's what we get into:

• Why "knowing your product" and really knowing your sh*t are two very different things
• Why trying to be buttoned-up and professional is killing your cross-functional relationships
• The creative exercise that unlocks better messaging by writing the worst ideas first
• The pilot checklist philosophy and why even experienced PMMs need one

Resources from this Episode

• Connect with Suz on ⁠⁠LinkedIn⁠⁠

And a special shout out to this season's sponsor, ⁠⁠⁠⁠PMM Camp⁠⁠⁠⁠ -  where product marketers build leadership range so they can move beyond execution to influence decisions, shape strategy, and build a trusted team.

Most PMMs treat creative like a service — hand over the brief, wait for the assets, repeat. Dmitry thinks that's exactly why so many launches fall flat creatively, and he's got a better way.

Dmitry is a brand and creative leader who's worked at companies like HubSpot before starting his creative agency, OhSnap!

In this episode he pulls back the curtain on what the PMM and creative relationship actually looks like from the other side of the table — what a great brief includes, when to bring creative in, how to give feedback that doesn't make everyone miserable, and what PMMs consistently get wrong when the launch clock is ticking.

Here's what we cover:

• When to bring creative into the launch process — and why earlier than you think
• What a great creative brief actually includes (and what kills one)
• The DACI framework for deciding who gets a voice on creative feedback
• Three rules for working with brand and creative leaders that PMMs need to hear

Resources from this Episode

• Connect with Dmitry on ⁠LinkedIn⁠

And a special shout out to this season's sponsor, ⁠⁠⁠PMM Camp⁠⁠⁠ -  where product marketers build leadership range so they can move beyond execution to influence decisions, shape strategy, and build a trusted team.

Not every launch is a brand new product. Sometimes the biggest growth lever you have is something you already shipped — that nobody's actually using.

Collin Mayjack is a PMM at Sybill who inherited exactly that problem. Ask Sybill — a feature that lets you query across all your calls, deals, emails, and CRM data instantly — had about 10% customer adoption when he joined.

In this episode Collin walks through exactly how he relaunched a feature that wasn't new, with no big campaign budget, and turned it into Sybill's primary growth driver.

Here's what we cover:

• Why customers weren't using Ask Sybill — and how Collin figured that out
• The template library play that reoriented how customers thought about the product
• How a weekly email drip became one of Sybill's most effective demand gen channels
• The most aggressive competitive campaign Collin has ever run — and why it worked
• How to identify which features to double down on versus ignore in a launch
• Why In-n-Out is always better than Whataburger

Resources from this Episode

• Connect with Collin on LinkedIn

And a special shout out to this season's sponsor, ⁠⁠PMM Camp⁠⁠ -  where product marketers build leadership range so they can move beyond execution to influence decisions, shape strategy, and build a trusted team.

Most messaging breaks down the moment your product portfolio gets complicated. A new acquisition, a new persona, a new product line — and suddenly everyone's telling a slightly different story.

Emily Pick has spent her career solving exactly that problem.

Emily is a PMM leader currently at Docebo, where she's led messaging and positioning through a rebrand, a major acquisition, and a full platform repositioning.

In this episode she walks through her master multi-product message map — the framework she built at Clari and has been refining ever since — and how she's now layering in Claude skills to catch messaging drift before it becomes a market problem.

Here's what you'll find in this one:

• Why messaging drift happens and how to get ahead of it
• The multi-product message map framework — from message house to persona to use case
• Using Claude skills to audit messaging consistency across assets

Resources from this episode

• Connect with Emily on ⁠LinkedIn⁠
• Access Emily's Multi-Product Message Map Template

And a special shout out to this season's sponsor, ⁠PMM Camp⁠ -  where product marketers build leadership range so they can move beyond execution to influence decisions, shape strategy, and build a trusted team.