In this episode, Arielle Thomas interviews Emma Kaye, also known as Kemma, a viral Instagram ceramicist. They discuss Emma's journey from law school to becoming a successful ceramic artist, the challenges of keeping up with demand, and the evolution of her business. Emma shares her passion for creating art and the joy it brings to her and her customers. They also talk about the introduction of matcha to her business and the importance of incorporating rituals and self-care into daily life. Kemma discusses her journey of sourcing and testing matcha, partnering with a Japanese farm, and creating a slow and intentional business. She emphasises the importance of finding the right matcha and working with a farm that has a long history of matcha production.

Kemma shares the positive feedback she has received from customers and the joy she finds in creating products that make people feel great. She also talks about her content creation process on Instagram, TikTok, and YouTube, and how she balances her creative work with the business side of Kemma. She reflects on the value of support from friends and the inspiration she finds in travel and artist residencies. She shares her plans for the future, including launching more art prints and continuing to make everyday moments more special.

To learn more about Kemma and shop her pieces, find her Instagram here.

Find her website here.

Find your host, Arielle Thomas on Instagram here.

Learn more about the production company Cinema Thom here.

See you next Sunday x

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In this episode, the host, Arielle Thomas, discusses her struggle with confidence and selling herself and her work. She talks about the challenges she faces in pitching and signing new clients recently, especially in the current economic climate. She shares the goal of making her podcast the biggest creative podcast in Australia and building her production company, Cinema Thom, into a profitable business. She also mentions working on a course to teach others how to sell and build their businesses with video. Arielle expresses her uncertainty and the need for self-work to overcome her insecurities and navigate her multi-faceted career.

Honest and raw as a creative business owner, hopefully, this episode will make our audience feel less alone.

Find Process the Podcast on Instagram here.

Find Process the Podcast on TikTok here.

Find your host, Arielle Thomas on Instagram here.

Find your host Arielle Thomas on Tik Tok here.

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In this episode of Process, Bridie Gilbert discusses her work as a fashion editor and stylist, reflecting on her time at Russh magazine and her current freelance career. She talks about the influence of independent magazines like Russh on her style and creative identity. She also discusses the changes in the industry, including the shift towards native content and the involvement of advertisers in the creative process. Bridie shares insights into her process for shoots, highlighting the importance of trust and creative freedom. We discuss Bridie's career journey, her approach to styling, the importance of trust and collaboration, and the challenges of curating a personal aesthetic. Bridie also shares her thoughts on the fashion industry, the role of a fashion editor, and the future of print magazines. She emphasises the need for originality and meaningful work, and the importance of letting things come to you rather than forcing them.

Within the episode Bridie mentions Print Magazine, Gentlewoman and Harper's Bazaar France.

Find Bridie on Instagram here.

Find your host, Arielle on Instagram here.

Find our podcast Process, on Instagram here.

See you next Sunday! x

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Emma Mulholland, the founder of the fashion brand Holiday, discusses her journey in the fashion industry and the evolution of her brand. She talks about her childhood growing up in coastal Australia and her early interest in fashion. Emma shares her experience of starting her label and the challenges she faced. She also discusses the unique aesthetic of Holiday, which is influenced by surf-wear culture and aims to bring the carefree feeling of a holiday into everyday wear. Emma emphasises the importance of community and collaboration in her brand, and how she has cultivated a sense of family among her friends and supporters.

She also talks about the growth and maturity of the brand, while still maintaining its playful and fun identity. We discuss her experience with Fashion Week and the inspiration behind her brand, Emma on Holiday. She talks about staying true to her brand identity and the challenges of navigating trends.

Find Em on Holiday here.

Find you host, Arielle Thomas here.

Find Process the Podcast on Insta here.

See you next Sunday!

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In this episode, I sit down with the editor & publisher of T Magazine and soon-to-be publisher of Cosmopolitan Australia Katarina Kroslakova. She shares her journey in the publishing industry and the challenges she faced. She discusses the process of starting her own magazine, the financial aspects of publishing, and the importance of having a strong team. Katarina also talks about the high standards she sets for her publications and the importance of attention to detail. She emphasises the need for constant learning and staying ahead of the curve in the industry. She shares her approach to curating content and pitching ideas, highlighting the importance of being unique and confident in your product.

We discuss the launch of Cosmo and the success they have seen with advertisers. She emphasises the importance of having a strong commercial team and the value they bring to a business. We talk about their unique, off-circuit approach to selecting cover stars for TMAG and the importance of being unpredictable and surprising. Of course, as a publisher, I asked her thoughts on Australian media, TikTok, and podcasting, and discussed the plans for T Magazine and Cosmo ahead of its launch in the coming months.

Visit T Magazine on social here.

Visit KK on social here.

Visit the upcoming socials of Cosmo Australia here.

Find Process the Podcast on Instagram here.

Find Process the Podcast on Tik Tok here.

Find your host Arielle on Instagram here.

Visit Cinema Thom here.

See you next Sunday!

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In this episode, Steffanie Ball, founder and CEO of En Gold shares the journey of her business. She starting by sourcing vintage pieces on Facebook marketplace to designing her own collections, sold internationally. She explains how she discovered a gap in the market for unique and affordable furniture in Australia, which led her to start an Instagram account and eventually launch En Gold.

We discussed the challenges she faced in sourcing and manufacturing her products, including finding a stonemason to make marble plinths and navigating the production process in China. She also highlights the importance of embracing imperfections and the philosophy of Wabi Sabi in her designs.

En Gold is a furniture brand that specialises in handcrafted pieces made from native materials in the Philippines. The founder, Arielle Thomas, moved her family to the Philippines to be closer to the craft and ensure the pieces were made with justice. The brand's range includes Dali collections made from native timbers, seagrass, and rattan. The craft in the Philippines is untouched by technology, with everything being done manually. The process of creating En Gold's furniture involves hand braiding, hand weaving, hand sanding, hand painting, and screen printing. The brand also uses fossil stone, which is a soft and porous stone that is carved into tiles and used in their furniture.

Find En Gold here.

Find them on Instagram here.

Find your host Arielle on Instagram here.

And find us at Process in Instagram here.

See you next Sunday!

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In this episode, Arielle discusses the importance of patience and shares her journey in building her podcast. She explores the definition of patience according to Stoicism and identifies triggers that make her impatient. Arielle emphasizes the need to focus on the present moment and its challenges, as well as the importance of self-awareness and self-acceptance. She also discusses the role of curiosity and ambition in her career choices and highlights the value of gratitude and building relationships. Arielle provides strategies for improving patience, such as focusing on personal growth, identifying strengths, and setting realistic goals.

Also promised, are some very cute mood boards! Head to cinemathom.com/podcast and follow the prompts to our Dropbox folder.

Follow Process the Podcast on Instagram here.

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Follow your host, Arielle on Instagram here.

See you next Sunday x

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Mary Lou Ryan, also known as just Lou, shares her role as co-founder and director of supply chain and sustainability at Bassike. She explains how the COVID-19 pandemic prompted the company to reflect on its business and consider its future direction. Lou shares her passion for sustainability and responsible business practices, particularly in the fashion industry. She discusses the challenges of implementing sustainable practices, such as reducing waste and choosing low-impact materials. Lou also emphasises the importance of partnerships and continuous improvement in driving positive change. Bassike is focused on balancing creativity and commercial needs, with a push and pull between the two. They value customer feedback and use it to inform their product development. In recent years, they have shifted to a more flexible and responsive approach, with quicker time-to-market and reduced seasonal collections. Local manufacturing is important to them as it allows them to quickly respond to customer needs. The brand's DNA is centred around oversized, relaxed, and comfortable silhouettes. They prioritise sustainability and being good citizens of the world. Bassike aims to stay authentic to their brand DNA as it evolves and expand globally in the coming years.

If you loved this chat, please hit subscribe and follow us on socials!

Follow Process the Podcast on Instagram here.

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Follow your host Arielle Thomas on Instagram here.

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Baina is a brand that celebrates bathing and the routine of bathing. In this interview, I sit down with Bailey Meredith, Co-founder, CEO and Creative Director of Baina, based out of Sydney. Bailey and her childhood friend, Anna, set out with the idea of creating a business in the homeware space that focused on a product that didn't have a size curve, had no seasonality, and was gender-neutral. They landed on towels as their product and have worked with the same manufacturer in Portugal since the beginning. Baina has built a strong brand reputation through its connection with customers, and their focus on quality and design, transparency and authenticity. This self-funded brand takes a considered approach to growth, ensuring they can support and sustain it.

We pull apart her shoots, and hear about the upcoming growth of the brand and Bailey's way of creating one of the most visually sought-after brands on the market.

Find Baina on Instagram here.

Find your host Arielle on Instagram here.

Find Process the Podcast on Instagram here.

Find Process the Podcast on Tik Tok here.

Find Process the Podcast on Youtube here.

See you next Sunday! x

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In this episode, I share some valuable lessons I've learned throughout her career in the production business. I share the importance of prioritising tasks and doing the hardest thing first, as well as the mindset shift of rehearsing things to remove pressure and foster creativity. I also talk about the concept of allocating levers to achieve goals when you get stuck and the power of reverse engineering. I also emphasise that success is a result of consistent effort and a hundred smaller nudges, rather than one big opportunity.

This episode also features our first-ever competition with Papier!

To go in the running to win 1 of 10 beautiful notebooks, follow Papier and Process the Podcast on Instagram, and tag a friend you're proud of!

Entries close May 3rd, 2024 at midnight. We'll share our winners on May 5th, 2024 in time for next week's episode.

Find your host Arielle on Instagram here.

Find Process the Podcast on Instagram here.

Find Process the Podcast on Tik Tok here.

Find Process the Podcast on Youtube here.

See you next Sunday xx

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In this episode, I sit down with the renowned Australian painter Paul Davies. We discuss his journey as an artist and the influence of architecture and storytelling in his work. He emphasises the importance of maintaining a slow and handmade approach to his art. Davies shares his process of creating paintings, which involves using photographs and drawings as references and collaging them to create a new scene. He also talks about the significance of childhood memories and personal experiences in shaping his artistic style. Davies highlights the value of residencies, curiosity, and continuous learning in keeping his work fresh and evolving.

In awe of this Australian creative, I love the concept that we're watching him evolve in the present day, knowing he will be one of the greats.

Find Paul on Instagram here.

Find your host Arielle on Instagram here.

Find Process the Podcast on Instagram here.

Find Process the Podcast on Tik Tok here.

Find Process the Podcast on Youtube here.

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Byron Spencer is a multifaceted artist who explores the art of making people feel something through music, visuals, and theatre. He started his creative journey as a flautist and photographer, capturing portraits and street style. Over time, he developed his own unique style and became known for his eclectic, even erotic and emotive work.

Byron's work is influenced by his love for music, and he often DJs on set to create the right mood. He embraces the vulnerability and intimacy of capturing moments with people and aims to evoke emotion through his art. Byron Spencer is a photographer and artist known for his unique and diverse body of work often featuring famous faces like Lady Gaga, Julia Fox and Troye Sivan. He has worked with international clients and has a strong presence on social media, making Instagram his portfolio above all else. Byron's work often explores themes of sexuality, beauty, and self-expression. He is also involved in the music industry and has a music project called The Deep Faith. Byron's approach to photography is influenced by classical black and white nudes and he aims to evoke emotion and create a connection with his subjects. He values the balance between technology and human connection and is inspired by artists who are healthy and authentic.

This episode is supported by Soho House, and recorded during their pop-up at SXSW Sydney.

Subscribe to Process to stay up to date with our weekly episodes.

Find Byron Spencer on Instagram here.

To find Process on Instagram, click here.

To find Process on TikTok, click here.

Your host Arielle, on Instagram here.

And TikTok here.

We're also on YouTube! Head over to watch other episodes here.

See you next Sunday!

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Club Sub is a supper club that focuses on creating a community and helping people make friends. It offers various events such as book swaps, lunch clubs, and brand events. The goal is to provide a space where people can connect and feel supported. The founder, Sophie McIntyre, started Club Sub after realising the importance of fostering friendships and their impact on one's life. The brand is built around creating a homey and nostalgic atmosphere, with shared plates and a focus on community. Building strong relationships with restaurants is important to maintain consistency and a sense of belonging. Sophie shares her vision of creating inclusive spaces where people can come together, make new friends, and have memorable experiences. Club Sup also collaborates with brands to develop branded events that align with their values and provide unique experiences for their communities. The ultimate goal is to expand nationally and create a membership-based community that offers access to exclusive events and supports local businesses. Thank you for your service Sophie!

To learn more about Club Sup, check them out online here.

Find Club Sup on Instagram here.

Find your host Arielle Thomas on Instagram here.

Follow Process the Podcast on Instagram here.

See you next Sunday x

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Michelle Melky, Creative Director of Amplify, shares her journey in the creative industry and the challenges she faced as a young professional. She discusses her experience producing shows for platforms like TikTok and Spotify, as well as the importance of networking and building relationships. Michelle also opens up about the loneliness that can come with early success and the pressure to constantly achieve. She highlights the need for work-life balance and the importance of finding fulfilment outside of work. In this conversation, Arielle Thomas discusses her career in the entertainment industry and her role as a creative director at Amplify. She talks about the challenges and opportunities of working in the creator economy and the importance of staying relevant in the industry. Arielle also shares her thoughts on motherhood and the pressure to achieve certain milestones at a specific age. She highlights the importance of understanding different audiences and staying up-to-date with social media trends.

Subscribe to Process to stay up to date with our weekly episodes.

To find Process on Instagram, click here.

To find Process on TikTok, click here.

Your host Arielle, on Instagram here.

And TikTok here.

We're also on YouTube! Head over to watch other episodes here.

See you next Sunday.

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In this conversation, I interview Charlee Fraser, an Indigenous Australian model and actress. Charlie shares her journey from modelling in Australia to working with international fashion designers and transitioning into acting. She discusses her work ethic, intentionality, and natural talent in front of the camera. Charlie also talks about teaching self-worth to young models and her experience preparing for acting roles, including creating playlists and fragrances for her characters.

She also shares how she uses music and objects to further immerse herself in her characters' worlds. She reflects on representation in the fashion industry and the lessons she has learned about hard work. Finally, she discusses her role as Mary Jo Bassa in the upcoming film Mad Max: Furiosa and her excitement for now her acting door is well and truly open!

Subscribe to Process to stay up to date with our weekly episodes.

To find Process on Instagram, click here.

To find Process on TikTok, click here.

Your host Arielle, in on Instagram here.

And TikTok here.

We're also on YouTube! Head over to watch the episode unfold here.

See you next Sunday.

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It's been about a month since Process the Podcast has been back in your ears consistently, and I am LOVING it!

To celebrate International Women's Day last week, premium fashion boutique The New Trend partnered with hospitality venue Beverly Rooftop to curate an exclusive brunch and panel discussion dedicated to championing a cause and supporting the Women’s & Girls Emergency Centre charity. Welcoming female guests from various spheres, including media, influential figures, and trailblazing women in business, the event centred on authenticity, fostering meaningful dialogue, and amplifying female leadership. Aligned with both brand's commitment to philanthropy, the event endeavoured to inspire community engagement and support for impactful initiatives.

I hosted the panel discussion and raised my exhaustion in the pursuit of effortlessness across various facets of life, championing self-appreciation and the recognition of women's achievements. Featuring Emily Gurr, Entrepreneur and Creative Director of @beverlyrooftop, Vanessa Spencer, Brand Director at @tntthenewtrend, and Sally Crinis, Founder of @stella_co_ @weareboxie, the panel explored the nuanced dimensions of female leadership, embracing traits such as softness, compassion, intellect, and empowerment.

In other news, I'm fed up with the Steve's of the world telling me I'm not doing enough, ugh! When did jumping on social media for a quick scroll make me feel so behind? Sorry mate, my agencies not doing $100,000 per month, but I'm incredibly happy and privileged to be where I am. So, I suggest banishing the Steve's, and carving our my own select few people to follow. Bring back the joy of seeing what everyone is up to.

I have recently discovered the pure bliss in print mags too, now that Elle Magazine is back! I love the experience of sitting down without interruptions to be shown a highly curated spread of fashion, trends, though-provoking articles and beautiful imagery. I feel seen and spoken to the way I want to be - finally. Bravo Elle.

I hope you love this episode, please subscribe, follow us on Instagram and Tik Tok! See you Sunday!

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In this episode, we did a deep dive into what it takes to scale creativity and manage a team. This is so insightful and I learned a lot.

Hatrik House is one of Australia's leading creative agencies where strategy, communications and design live under one roof.

Working away for clients like Sephora, The Beauty Chef, The Daily Aus, Monday Swimwear, Papa Salt Gin... the list goes on.

If you love this episode, send it to a friend! Subscribe, review & follow us on socials.

See you next week!

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Grace O'Neill has big things in store for the comeback of Elle Australia. In this episode, we dive into how she gathered her team of creatives and writers, her thinking behind the traditional print industry and how she's building up the brand of Elle Australia one idea at a time. Her own podcast After Work Drinks is a must-listen for the girls. It's the ultimate 'just feel like I'm hanging out with my friends' podcast, which Grace co-hosts with her best friend Isabelle Truman.

We also muse over the work of Rick Rubin in his super-successful book The Creative Act: A Way of Being. He's inspired us both to re-think the day-to-day creativity and the process of creating something, rather than only looking for that 'stand back and see it' moment when something is finished. Highly recommended.

I hope you love this episode, please subscribe, leave a review and share with a friend, all the things!

For this episode, Process has partnered with Flaunter. The all-in-one PR tool to help you be a PR Pro! Head to Flaunter here and check it out!

See you next week!

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In this episode we get up to speed on all things Process the Podcast and how I decided to go all in with it. I’m stripping it back to move forward.

This episode kicks off with the great Steve Jobs and an interview from the Santa Clara Valley Historical Association, they conducted an unscripted film interview with Steve Jobs in 1994.

I’ve rearranged my career to work on this podcast and see its potential. Sacrifice is hard, going after what you want is hard, and admitting that you may be focusing on the wrong things and staying focused when there are so many shiny new things to try on the internet, is hard! But as my 2024 vision board says, nothing changes if nothing changes! What are you up to this year that you want to rearrange your career to achieve?

Share this episode, leave a review, follow us on Instagram, and all the things! Thank you for being a part of the process, see you next week.

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This episode is an insightful journey into the artistry of renowned Australian filmmaker Phillip Noyce. It is tailored for filmmakers, producers, screenwriters, actors, and all creatives shaping the dynamic landscape of the motion industry.

Join your host Arielle Thomas, as we explore the distinguished career of Phillip Noyce, a luminary whose cinematic achievements have captivated global audiences. From the heart-pounding suspense of "Dead Calm" to the profound storytelling of "Rabbit-Proof Fence," Noyce's work serves as a masterclass in cinematic excellence. We dissect Noyce's directorial finesse, unravelling the techniques that have garnered critical acclaim and set industry standards.

Hear exclusive insights into Noyce's creative process, with behind-the-scenes revelations from the sets of his iconic films.

Whether you're a seasoned professional or an aspiring creative, Process is your gateway to a deeper understanding of filmmaking, narrative craftsmanship, and the profound impact of storytelling.

If you enjoy this episode, please subscribe, share and leave a review!

#ProcessthePodcast #FilmmakingExcellence #PhillipNoyce #CraftingStories #Cinema #PodcastForCreatives #Directing #Director #filmmaking #australianfilmmaker

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Process the Podcast is back! After a small break, I'm back interviewing the creme de la creme of Australia creatives across fashion, media, photography, film and design landscapes.

This week's episode was recorded during SXSW Sydney with Soho House's Head of Memberships APAC Lexie Rodriguez and Head of Memberships, Cities Without Houses Dominique Bellas. We hear all about the long-awaited Sydney House, what it takes to build a worldwide community of members and their secret sauce to making any space feel like home.

To sign up for Soho House's Cities Without Houses, click here and we may see each other around!

I adore these ladies, and I hope you can tell how much fun we were having during their pop-up residency in Sydney late last year.

To learn more about Process the Podcast, follow us on socials @processthepodcast on Instagram and Tik Tok.

We're back next week with a Hollywood film director... pinch me!

See you next week!

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Katherine Denton is a force to be reckoned with. One of Melbourne's most successful TikTokers, she's also one of the newest content creators on the scene. Within two years, she's cemented herself in the Australian fashion industry working with premium and luxury brands. She's here to stay with the launch of Katherine Denton Jewellery. In this episode, we dive into the hard work it takes to grow an audience, her approach to the competition, and her unique way of using others' paths to success to guide her own. This conversation was such a pleasure, and everything we covered can be found below! 

If you loved the sound of Text Tok, head to thomprojects.com and sign up for our Beta here!

To follow your host (me, Arielle Thomas), jump over to Instagram here.

Follow Process the Podcast on Instagram here.

Check out the iconic lobby photo of Katherine and Louis at the Lobby Bar.

Head straight to Katherine's TikTok here.

Stalk her on Instagram here.

Follow all things Katherine Denton Jewellery here.

Head to the website here.

Don't forget to subscribe & leave a review!

Thanks for listening! See you next Sunday!

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My great friend and working actor Rebecca Rittenhouse takes me through very complicated Screen Actors Guild and Writers Guild of America strikes currently taking place. These two very important American Unions are going up against steaming giants we know and love like Netflix, Paramount, Amazon and Apple. It's complicated, multi-layered and you can really feel for actors and writers who want to work, they just want to do it fairly. Join us as Rebecca shares the complexities from a working actor's point of view, during this incredibly important time for film, television, and content professionals worldwide.

I hope you love this episode! Follow Rebecca Rittenhouse on Instagram here.

Find your host, Arielle Thomas here.

Subscribe to Process the Podcast and never miss an episode!

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The conversation between Arielle Thomas and Chelsea Morley explores their experiences as competitors in the video production industry and their journeys as women in business. They discuss their similar aesthetics and their challenges in a small market with limited resources.

Chelsea delves into her career path, from working in TV to starting their own video production company. They share their experiences with burnout and the importance of taking time for self-care. The conversation highlights the complexities of running a business and the emotional toll it can take. Chelsea discusses her personal journey of neglecting herself while building her business, the importance of healing trauma while growing a business, the value of learning from hard jobs and gaining experience, the need for young team members to be hungry and willing to learn, the importance of cash flow and financial diligence in running a business, the shift in Tiny Disco's business model, the process of receiving briefs and the creative process, and the focus on storytelling rather than tracking the success of the work.

In this final part of the conversation, Arielle discusses the importance of understanding the economics of a product and consumer behaviour when creating content. She also talks about the need to speak the language of clients and mirror their goals in order to sell effectively. Arielle reflects on the ethics of selling and how she reconciles it with her love for the craft.

Chelsea shares insights into the creative process at Tiny Disco and the shift from being a production-focused agency to a creative agency. She emphasises the importance of trust and delegation in allowing her team to take on more creative responsibilities. She also discusses the future of the industry, including her point of view on the decline of phone footage for brands and the increasing demand for visually branded content on social media.

In this episode, Chelsea shares her experience with mental health. If you, or someone you know is struggling please use the the Beyond Blue resources. Call their hotline on 1300 224 636 or via the Beyond Blue web chat.

Books and products mentioned in this episode:

Period Power: https://amzn.to/3WVg3Tr

And Arielle's new favourite camera, the Canon R50: https://amzn.to/3SLlZMl

To learn more about Chelsea, head to her Instagram here.

To learn more about Tiny Disco, find them here.

To learn more about your host Arielle, find her here.

To get your daily dose of Process the Podcast, find us here.

See you next Sunday x

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In this episode, we interview the viral graphic design, and brand designer Taylor Amy.

At 25 years old, her timeless aesthetic and bold way or sharing her client briefs, passion projects and even rejected designs, speak volumes for the community that she's cultivated online. We chat through the highs and the lows of being a freelance creative and how sometimes your business going quiet, can offer the best silver linings, and lead you to where you always needed to go.

I hope you love this episode! Check out Taylor Amy's work on Instagram here.

Find your host, Arielle Thomas here.

Subscribe to Process the Podcast and never miss an episode.

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This week has been madness, AND I've launched a new arm of the business. Introducing Thom Projects!

The momentum of organic, mobile-first video is pouring into my inbox, our team can't really deny this anymore. It has to stand alone, away from the Cinema Thom campaign, directing, and photography offering I have cultivated.

Tune into this episode and let me tell you all about Thom Projects.

I have been shortlisted for the B&T Women in Media Awards in the Social Category for my work specifically for Kmart's Organic Socials.

Let's blow up your socials through viral organic video together!

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Recently I’ve read the book Mind Power Into the 21st Centry by John Kehoe, and I want to share with you my 3 biggest takeaways so that you can implement them in your life. These include different ways of setting goals, how affirmations can influence your mindset and what it means to create a board of directors in your life.

I’m also sharing some life updates and exciting projects I’m working on. 

Petit episodes are shorter episodes recorded candidly and from the heart of what is going on in my day to day.

Find out more information about Mind Power Into the 21st Century by John Kehoe

To learn more about your host, Arielle find her on socials or via the Cinema Thom website.

If you loved this ep, please leave a review! We need all the love we can get :)

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Daisy Morris runs her own social media agency called Self Hood out of London, and joins me on the podcast today to share news about her new book “Community is Your Currency”. We discuss the difference between your audience and community, the ins and outs of running a business and actually patting ourselves on the back for things we’ve achieved.

We talk on the value of working in socials and building your brand online, and specifically how that helps to build a community. Daisy shares some juicy segments from her book, including working on your community journey and turning people from a Lingering Linda to a Diehard Denis.

Learn more from Daisy by ordering Community is Your Currency, check The Self Hood out on Instagram or connect with Daisy on LinkedIn.

To learn more about your host, Arielle find her on socials or via the Cinema Thom website.

If you loved this ep, please leave a review! We need all the love we can get :)

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After living in New York when I was 18, I always looked up to Matte Projects. They produce incredible work, including producing shows with Bottega Veneta, James Blake’s latest tour and my personal favourite, the Fyre Festival documentary on Netflix. Today, in a full circle moment, Creative Director of experiential at Matte Projects, Kate Roberts joins me on the podcast to talk about creating unique brand experiences.

Kate shares how Ai plays a part in unique experiences, working with the incredible Baz Luhrmann and his wife Catherine Martin, how the process of pitching works,and helping hotels become the new ‘it’ spot for Met Gala after-parties. Kate and I bond over both attending theatre and acting school, and discuss how we keep up with trends and new creative ideas to surprise clients and their guests at events.

To learn more about Matte Projects, head to their website or check them out on socials.

To connect with Kate, find her on LinkedIn.

To learn more about your host, Arielle find her on socials or via the Cinema Thom website.

If you loved this ep, please leave a review! We need all the love we can get :)

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If you haven't heard of Australia's Non-Alcoholic Beer brand "Heaps Normal", you're probably living under a rock.

I had the pleasure of sitting down with Heaps Normal's Tim Snape, Director of Marketing to hear about how they've made their make so quickly.

Tim says this certain part of his career is "like being strapped to a rocket ship" and I wouldn't question it. Shaking up Australia's modern drinking culture, one beer at a time, they're certainly making their mark. You'll hear how sometimes the smaller start-up budgets can be a blessing because they force you to be authentic and a different sort of creative. We also went deep on creativity in hindsight, how Heaps Normal's established its brand rules and their idea check list to see which ideas they'll let fly.

To learn more about Heaps Normal, head to their website or check them out on socials.

To connect w Tim, find him on Linked In.

To learn more about your host, Arielle, find her on socials or via the Cinema Thom website.

If you loved this ep! Please leave a review! We need all the love we can get :)

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This week's episode drops just as Sheet Society's winter campaign goes live on sheetsociety.com!

Hayley Worley is not only a client of mine, but someone I really admire, she's got big-sister vibes written all over her.

Her story of building Sheet Society comes with all sorts of sacrifices, hiring the right people, and the art of going "all in".

Pandemic or not, Sheet Society's technology, customer journey and the cue's it takes from the fashion world were always destined for greatness.

Come in between the sheets with us as we chat all things business, creativity and growth. Let's dive in!

Learn more about Hayley Worley and check out Sheet Society’s website. 

And you can learn more about your host Arielle Thomas via instagram, or on Cinema Thom’s website.

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Don't miss out on this great chat with Chelsea Healey, Head of Brand Marketing at Adore Beauty.

In this ep of Process, we unravel the story behind Adore Beauty's rise in the beauty industry and of course, their brand work! Explore their approach to empowering customers and the challenges they face in measuring the impact of platforms like TikTok.

Gain valuable insights into the creative messaging strategies employed by beauty brands and the importance of consistency in branding.

Learn more about Chelsea Healey and check out Adore Beauty’s instagram. 

And you can learn more about your host Arielle Thomas via instagram, or on Cinema Thom’s website.

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Join us in conversation with Charlotte Ree, author of Heartbake.

In this episode of Process, Charlotte shares her story of coming to terms with her past and her writing.

Charlotte discusses her struggles with disconnection from her physical self, her subsequent healing through therapy, and her decision to end her marriage. 

Charlotte also describes in detail the steps she took to write her book, providing insight into her creative process and highlighting the value of working with a publisher who shares her vision.

Learn more about Charlotte Ree and grab your copy of Heartbake!

And you can learn more about your host Arielle Thomas via instagram, or on Cinema Thom’s website.

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Join us in conversation with Dalton Henshaw, co-founder and CEO of Bullfrog.

We talk about using an omnichannel approach to success, collaborating with well-known brands, and embarking on extraordinary adventures around the world, as well as the personal challenges, burnout, and subsequent reinvention that led to Dalton's new career as a storyteller and creative problem solver. 

Learn the significance of team building and the importance of putting attitude and ambition, and discover the significance of health, well-being, and sticking to a routine in order to succeed in both your business and personal life.

Learn more about Dalton Henshaw and BullFrog.

And you can learn more about your host Arielle Thomas via instagram, or on Cinema Thom’s website.

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In this conversation, Arielle and Kiara discuss various topics related to their work and the industry. As Thom's newest hire, the creative industry is the Wild West for newcomers when working out things like how to make money and how to sustain clients. They talk about the tender process for acquiring clients, the importance of trust in building relationships, and the role of case studies in proving trustworthiness.

They also discuss the balance between personal time and work time, and how they set boundaries to maintain that balance. Time blocking is a big one for Arielle. They also talk about the pressure of running a business and the value of case studies in proving the worth of their work. Arielle serves as a mentor to Kiara, guiding her in her career and we hope it helps you too!

This chat references Sophia Athas's episode, where we talk all things Hatrik House! Find it here.

Find Process the Podcast on Instagram here.

Find your host Arielle on Instagram here.

See you next Sunday!

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Side note, this is the first episode we’re sharing on Youtube! If you’d rather watch it, you can head to Arielle’s Youtube channel here! 

In this episode, we chat with Zoe Davidson, founder of Order Magazine, Order Productions and co-founder of Australia and New Zealand’s newest collaborative production company, Made In. 

Throughout the hour-long chat, Zoe's creative processes are unpacked, including the way she approaches her own production and creative work, and how she represents artists in Australia. We discuss the recent formation of Made In with NZ production house Loser Kid and delve into the creation and process of publishing a magazine. 

Learn more about Order Magazine and made_in_.

And you can learn more about your host Arielle Thomas via Instagram, or on Cinema Thom’s website.

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I've realised recently, that my inbox has way too much stimulus and it's crippling my creativity. I let all sorts of marketing, intimidating 'grass is greener' style emails, frequent subject lines about 7 figure business and real estate dreams I'm not ready to reach into my inbox everyday, and enough is enough.

I'm taking the month of May to cleanse and reset, and if you want to join me, download this worksheet and we can focus on the now together!

Petit episodes are shorter episodes recorded candidly and from the. heart of what is going on in my day to day.

If you want to learn more about Process the Podcast, follow up on Instagram here.

Or learn more about me, your host, Arielle Thomas here.

I hope you take something away from this episode and consider what you let creep into your self-talk regardless of how it presents itself!

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Meet Mel Smillie, the entrepreneur behind Canadian creative agency, Manuka Sunday. This is a pretty special episode, Mel is my first-ever international guest! This juicy chat was refreshing for me to lead because Mel and I are in similar places in our career. We discuss how to scale your creative agency, the lessons you learn and what we learned the hard way. Mel is doing a fantastic job being the face of her creative business too, so we went behind the curtain of what it takes.

Learn more about Mel at Manuka Sunday's Instagram, or via their website.

You can download the Notion template that I raved about here.

And you can learn more about your host Arielle Thomas via Instagram, or Cinema Thom here.

See you next week!

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Inside this episode of Process the Podcast, we speak to the creator of Australia's first female-lead dispensary, offering legal access to cannabis. We learn about the inspiration behind the dispensary's design and we hear about the struggle to start her business during COVID, and rejection in the medical profession because they "thought she was a drug dealer". We take a deep dive and learn more about the state of cannabis use in Australia, the importance of getting to know doctors and dispensaries, and the personalised nature of the industry. We chat about the different strains of cannabis, the effects they have on individuals, and how their dispensary specialises in understanding patients' needs and preferences. We also learn about the endocannabinoid system in the human body and how cannabis works to counteract deficiencies. Overall, we better understand the cannabis industry and the personal touches that make it unique.

I hope you love this episode with Lisa! To learn more about Astrid, visit the website here.

You can find them on Instagram here.

If you or someone you know are finding it difficult to manage issues as a result of drug use, You can find help on the Drug Help website or by calling the National Alcohol and Other Drug Hotline on 1800 250 015. You can also call Lifeline on 13 11 14.

To learn more about your host, Arielle Thomas, you can visit Instagram here.

To learn more about the production company Cinema Thom, you can visit the website here.

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This is a very special episode where I candidly talk about Social Media Video Strategy for a personal brand or business.

I offer you some tips to implement immediately, and then go into a pretty specific approach that I work towards for all clients, and you can mimic right off the bat. Grab a pen and paper, and start working on your video strategy with me!

In this podcast ep, I offer two things.

The first is a mini-glossary, which if you’ve listened to the ep, will know it’s Part One of creating your strategy. Download that here.

If this ep left you scratching your head, or you have no time to implement these steps and need me to help you further, book a complimentary call with me, no strings attached to ask me anything! I’m really excited to meet my podcast community, you can book in here.

Adore you all for listening, and would love to hear any and all feedback, shoot me a DM if you’d like to share anything at all.

Learn more about me, your host, Arielle on Instagram here.

Have a look around my business Cinema Thom here.

Follow Process the Podcast on Instagram or Tik Tok too!

See you next Sunday x

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The importance of copy in a video, and AI first world with Daniella Hendler of Naughty Nancy. This conversation opened my eyes to a lot of branding. I knew about it, but I just hadn't taken the time to really intellectualise and focus on copy and its role. I hope this episode inspires you to take a moment to focus on your own copy, and how you're using it to connect.

In her rapid-fire, she shares so much about the tools she uses inside her agency to create unforgettable copy repeatedly!

I've listed them here for you!

Asana

G Suite and Google Docs

Phrases.com

Idiom Dictionary

Canva

Figma

You can find Danielle's business, Naughty Nancy on Instagram or via her website.

You can learn more about your host, Arielle Thomas via Instagram or via the Cinema Thom website.

If you noticed last week's technical glitch, we're sorry! Unfortunately, RSS feeds and podcast things mean it took too long to sort out.

I have no doubt you'll get a lot out of this episode, and thanks for sticking it out for round two of this ep!

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In this episode, I'm joined by Mike Knowles. He's a friend, former gambler and performance coach. 

We dive into what is a healthy risk. And we begin to break down intuitive, emotional and logical decision-making.

If you've ever felt like you aren't very good at taking risks, or decision-making, the good news is, you can improve. 

We lean into how to leave perfectionism at the door and are reminded that if we don't start taking smaller risks, we'll never be ready for the big ones. 

Through this chat, Mike mentioned some amazing books too, find them here: 

• Bronnie Were’s Top Five Regrets of the Dying - booktopia.kh4ffx.net/Xxz665
• Range by David Epstein- booktopia.kh4ffx.net/ORGXXA

Mike Knowles is the brains behind the 'Build Your Incredible' workshops and is an expert in teaching skills that “you don’t learn at school”.

You can find more information about Mike's inspiring workshops here. 

Follow my personal journey on Instagram here.

Follow my directing career on Instagram here.

Visit the Cinema Thom website to learn more here.

If you love today's episode, please leave a review! Or follow us on Instagram and Tik Tok. 

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I strongly believe that with reverse engineering, you can draw in and attract your dream clients. This episode is my first time explaining how I've built my career and by setting goals, then working backwards with aesthetics in mind, I've managed to direct video work for clients like Vogue, Mecca, Kmart and many many more.

Follow my personal journey on Instagram here.

Follow my directing career on Instagram here.

Visit the Cinema Thom website to learn more here.

Hosted on Acast. See acast.com/privacy for more information.

Digital Creator, Mumma and business owner Nikki Cruz takes us back to working the night shift at Coles. She's now one of Australia's most loved creators, and shares how she's created a career for herself, entirely self-taught and "winging it".

Nikki can be found on socials here.

Her furniture business, the Common Edit can be found here.

Find out more about Exolyt, my favourite deep dive platform for Tik Tok analytics here.

Follow your host Arielle Thomas here.

If you loved this episode, leave a review!

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This episode marks a new chapter! I've brought Casey Benjamin of The Courage Project to weigh in on self-doubt and how self-criticism can jeopardise your success.

She shared the saying, "Another level, another devil" and gives tips on managing your self-doubt.

Find Casey Benjamin's website for the Courage Project here or on her Instagram.

You can learn more about me, Arielle on my Instagram, or the Cinema Thom website.

If you loved this episode, share it with a friend! Or leave a review to guide our upcoming guest planning!

Thanks for listening! 🎙️

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Michelle Banares discusses her career as an interior designer, content creator, and former band member (that last one is a joke). She talks about her love for hobbies and her diverse range of interests. Michelle also shares her experience of moving from Sydney to Melbourne during the COVID-19 lockdown and the impact it had on her to go all in. She discusses the challenges of being a content creator and the pressure to curate a polished image on social media. Michelle also talks about her plans for an interview series and her approach to planning and executing content shoots. Michelle discusses her thoughts on TikTok and her upcoming trip to Copenhagen for Fashion Week. She talks about her experience writing articles and doing TikTok interviews for Fashion Journal. Michelle also shares her plans for the future, including her interest in interior design and consulting. She reflects on the pressure and challenges of being a creator and the importance of staying true to oneself. In this final part of the conversation, Arielle and Michelle discuss monetising Substack, upcoming changes to Instagram, the importance of the save section, their relationships with their parents, and their collaboration with other creators. They also talk about photography techniques and the challenges of people-pleasing in the creator space.

Check out Michelle Banares on Instagram here.

Check out all her content creator equipment and gear list here.

Check out the Process the Podcast Instagram here.

And check out your host Arielle Thomas's Instagram here.

See you next Sunday!

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In this episode of Process, I sit down with Natassia Nicolao. We've come a long way since dancing class 20 years ago, and I could not be more proud of her. Natassia started her own beauty brand two years ago called Conserving Beauty. A brand that inspires conversation and takes full accountability for its supply chain and water footprint. We discuss each step of her career, how she assembled a board, being mentored by Elle Macpherson, assembling and leading a team and how she intends to grow this unique and inspiring business.

Find all things Conserving Beauty at https://www.conservingbeauty.com/

Shop the range at Mecca.

Find them on Instagram.

Find Process the Podcast on Instagram.

Find your host, Arielle Thomas on Instagram or Tik Tok.

Contact me at arielle@cinemathom.com.

Like, subscribe and leave a review! Thanks for listening.

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2022 shaped and informed my life as I knew it. I unpack and reflect on the year in this episode, and work through the lessons I learned, whether I wanted to learn them or not. I'm back from hiatus, and I hope you'll forgive me, there was a lot going on. I hope this episode serves you and you can take something away from it that resonates as you find your own way through creativity and life. See you next Sunday!

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In this episode, one of Australia's youngest agency founders, Jacob Arnott, shares everything about We The People.

His insights on Tik Tok are invaluable, and while we've all heard things about what you should share on Tik Tok, what you shouldn't and how to approach the app - Jacob breaks it down once and for all and clears up all.

Check out his agency, We The People!

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Interviewing Bruna is such a breath of fresh air. She's not only taken leaps and bounds as a model since arriving in Australia but has given the expectations of fashion brands a real shake-up at the same time. We met via Whatsapp for a job during lockdown - when Melbourne couldn't shoot, but Sydney could. I was on Zoom during the shoot but sent her a personal Whatsapp video the night before to introduce myself, explain the Kmart campaign and why we chose her. It was the start of a beautiful friendship!

In our chat, we cover all sorts of ground, but a few of the shoots we discuss are:

Bec and Bridge on the couch: https://www.instagram.com/p/CUKcQ7fBwX_/

Harpers Bazaar with Georges Antoni: https://www.instagram.com/p/Ca5x267uFqT/

Kmart: https://www.instagram.com/p/CZxmds2uzeC/

Lovewant with Bec Parsons: https://www.instagram.com/p/CWO6shChbo-/

This episode is sponsored by Pure Locations. Send them a brief for your next shoot, and let them do the rest!

If you loved this episode, FOLLOW and leave a review.

We record on Riverside; sign up and start your Podcasting process today.

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