Independent Brand Consultant Richie Meldrum (Bare Brand Strat) joins Mark E Brown (Head of Process Events APAC and Creative Director at Sentius Creative) to talk about brand strategy as a follow-on from the live event Process Melbourne 001.We get into his definition of brand, why he only ever presents one line, and how he prices his projects.Additionally, we cover his thoughts on brand research, why you don't have to be different, working with clients, and becoming the head of a project, not the hands.⭐Chapters0:00 — Cold open 0:59 — Who is Richie Meldrum 1:21 — What brand strategy actually is 4:30 — Presenting strategy (and ditching the 100-page deck) 7:29 — The big reveal & the one line that matters 9:28 — Why he only ever presents one option 13:55 — Bringing the client along: the Playback19:21 — Standing firm on research (and not client-bashing) 23:37 — Advice for creatives starting out 25:36 — The way in: words & writing 29:27 — The most powerful question: What else?32:33 — Fear & desire: the two questions he always asks 34:35 — Pricing: talk about money early 38:16 — "$5k? It's $60k" 42:30 — Working with agencies (and no kickbacks) 49:00 — Pricing is positioning 49:57 — Raising your prices (the glazier story) 54:52 — Why he refuses tiered packages 56:59 — Moving upstream: head, not hands 1:03:41 — The Compelling & Attractive framework 1:07:05 — Why you don't have to be different 1:10:07 — Start with the audience: do the interviews 1:13:59 — Why he does all his own research 1:16:55 — How many interviews, and how to run them 1:21:29 — His biggest challenge as an independent 1:25:52 — The handover & seeing the work come to life 1:26:47 — On live events & wrap⭐
Richie Meldrum
Linkedin: https://www.linkedin.com/in/richie-meldrum/
Instagram: https://www.instagram.com/richiemel/
Bare Brand Strat
Website: https://barebrandstrat.com/
Mark E Brown
Linkedin: https://www.linkedin.com/in/markemmanuelbrown/
Instagram: https://www.instagram.com/_markbrown/
Special thanks to
Dino Dimar (camera crew): https://www.instagram.com/dinoldimar/
Nick Maxwell (Eclat studio): https://eclat.com/
Music
Overcome by ProdPQNO: https://www.prodpqno.com
⭐ Process Events Pod
Youtube https://www.youtube.com/@process_events_pod
Spotify https://open.spotify.com/user/31rx6dqjjtyq3seu3lkzngd64aeu
Instagram https://www.instagram.com/process_events_pod/
Process Events Podcast is hosted by Mark E Brown, Head of Process Events APAC and host of Process Melbourne.
