Explore every episode of the podcast Private Practice Elevation with Daniel Fava
| Title | Pub. Date | Duration | |
|---|---|---|---|
| 202 . Why Copywriting Is the Missing Piece on Your Private Practice Website | 16 Mar 2026 | 00:39:58 | |
In this episode of the Private Practice Elevation Podcast, you’ll learn why professional copywriting isn’t just about “information on a page”. It’s more about building trust, increasing conversions, and positioning your practice as the clear choice in a competitive market. If you’ve invested in a website but it’s not generating aligned inquiries… If you’re charging premium rates but your online presence doesn’t reflect that… Or if you’ve been trying to DIY your messaging late at night after sessions, this conversation will help you see what might be missing. The problem is that many therapists treat website copy like a formality. They reuse old content, copy and paste from their Psychology Today profile, or keep things too vague, hoping clients will just “reach out to learn more.” But in today’s landscape, where potential clients are comparing dozens of therapists and AI is influencing search results, generic messaging simply doesn’t convert. You might think that as long as your website looks nice and explains what you do, that’s enough. But good design without strategic copy is like cake without icing. A pretty website can build credibility, but only powerful messaging creates connection, preference, and action. Today Daniel is talking to Rebekah Hudson, professional copywriter and now part of the Private Practice Elevation team. With a background in corporate marketing, branding, SEO, and communications (and a deep understanding of the mental health space), Rebekah brings both the art and science of persuasive writing to therapists who want their websites to actually work. Why would I need professional copywriting if I can just write my website myself?Therapy and marketing are two different skill sets. A therapist helps clients feel safe in the room. A copywriter helps strangers feel safe enough to book the room. Strategic copy builds trust, reduces decision fatigue, and creates preference, which is what drives conversions in a competitive market. How does copywriting impact premium fees and professional positioning?If you’re charging premium rates, your marketing needs to reflect that. High-quality copy aligns your online presence with your pricing, helping prospective clients perceive your value before they ever speak with you. Premium therapy services deserve premium positioning. What should I look for when hiring a copywriter?Good copywriting is both an art and a science. It’s not enough to find someone who is “good with words.” You want someone who understands SEO (and AI search changes), persuasive structure, calls to action, your industry’s language, and how to convert clarity into action. Ask about their background, revision process, SEO strategy, and experience writing specifically for therapists. This Episode Is Brought To You By The Following Sponsors:Alma is on a mission to simplify access to high-quality, affordable mental health care by giving providers the tools they need to build thriving in-network private practices. Learn more about building a thriving private practice with Alma at helloalma.com/elevation. | |||
| OTT-2 How Do I Know When It’s Time to Redesign My Website? | 09 Mar 2026 | 00:08:03 | |
Today, we’re digging into a big question that a lot of therapists wrestle with: How do I know when it’s time to redesign my website? Maybe you’ve had that nagging feeling that your site just isn’t doing your practice justice anymore… or maybe you’re not even sure what should be working better. Either way, this episode will help you get clarity. We’ll talk about some key signs that your website might be holding you back — from outdated design and tech limitations, to messaging that no longer reflects the work you actually do. If your website doesn’t represent where your practice is heading — or worse, it’s not helping you attract the right clients — it may be time for a fresh start. Key Takeaways:Your Website Doesn’t Represent Your Practice Well, or Where Your Practice is Heading
If you’re wondering how PPE can help you reach your ideal clients with a solid marketing strategy, schedule a free 15-minute call here: https://privatepracticeelevation.com/kickoff
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| 117 - The 4 Mountains of Successful SEO for Private Practice Websites | 20 Sep 2022 | 00:33:00 | |
In this episode of The Private Practice Elevation podcast, you're going to learn about the 4 Mountains of Successful SEO for private practice websites.
"What do you mean by 'the 4 mountains of SEO'", you ask?
The 4 Mountains are the main pillars or categories that make up a holistic SEO (search engine optimization) strategy for your website.
Most people, when they think about "doing SEO", focus solely on making sure they have some keywords in a few places on a page.
Or they may put keywords in page titles and meta descriptions and hope that may move the needle of their ranking results.
But there's actually much more that can and should be done in order to make sure your SEO efforts are truly effective.
It's when all 4 Mountains are working together that we see exponential growth in organic traffic, bringing more of your ideal clients to your website.
So let's break down these 4 Mountains of Successful SEO and what goes into each of them. In This Episode, You'll Learn:
We've been refining our SEO process over the last couple of years and we're super excited with the results our clients are getting. For some time now I've wanted to share that process with a small group of private practice owners so that they can learn how to implement their own SEO strategy. So we're putting together an SEO mastermind group/training program. It will consist of live classes, content templates, an SEO workbook, and private online community to give you a step by step process to create and implement a holistic SEO strategy for your business.
If you're interested in more information and want to be notified when we launch, please click here. Subscribe & Review in Apple PodcastsIf you're not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don't miss an episode! Click here to subscribe on iTunes.
And if you're feeling extra generous, I'd love to hear what you think about the podcast. Reviews help others find the podcast plus I'd really love to hear what you think! Click here to leave a review. Just click on "Ratings & Reviews" then "Write a review." Let me know what you like best about the podcast. Thank you! Episode Transcript:
0:00 Well, hello there, and welcome to episode number 118 of the private practice elevation podcast. I am your host, Daniel fava. And I'm excited to have another solo episode. So here I am, it's been it's been a long summer, it's been a fun summer, it's been a full summer. But one thing I did at the beginning of summer is I started interviewing some great people, and I really hope that you've been enjoying those conversations that I've had. But one of the purposes of doing that was to Yes, connect with people bring you great content, but also for me to kind of pull back just a little bit and just enjoy the summer.
0:35 So that is really what I've been doing, we dropped down to every other week on this podcast. And that was just it was really helpful, just to have a little bit of time off and not worry about, you know, having content all the time. And, you know, even for myself, it can be, it can be hard to keep up with everything. And I know that some of you kind of feel that if you have a podcast, or if you're trying to create consistent content for your blog, to get it ranking for SEO and all that stuff. You know, a lot of people will recommend you got to have a blog post every week, you got to get your website full of content.
1:10 And while that stuff is helpful, I believe it doesn't really serve your life, if it's going to cause you more stress, and kind of suck your productivity and your creativity, then something needs to change. So that's one thing that I really just love about having my own business is that I can make those changes when needed and will likely pick up I believe in the new year with with more frequent episodes. I'm even thinking about maybe working on some sort of quick tip episodes that could be you know, just really digestible tips for you to apply to your online. Your online marketing your website, SEO, you know, stuff like that. So if you're thinking about doing that in the new year, but for now this every other week deal has been working really great. So yeah, it's been a it's been a long summer.
2:00 So we have two boys, five year old Samuel, and our one and a half year old Caleb. So it's been it's been a blast. But it's been you know, hard to, to keep them busy sometimes and juggle, you know, work life balance and all that sort of stuff. So we had, we had the kids and camps when when they were available. We had babysitters over here and babysitters over there and then we lost our babysitter because she went back to school before our kids preschool and kindergarten started. So we had to find a new person and we got a new person. Then we took a couple trips here and there went to North Carolina.
2:36 And actually, as I'm recording this now planning to go on our last trip of the summer to Cape sandblast in Florida, and I'm really looking forward to that. Because our our North Carolina trip was really great. It was fun got to see my brother and his wife and four kids. They live in Virginia, so we don't see them a lot. So our kids just had a blast playing with the cousins doing that whole thing and, and also my parents came down we met North Carolina and Wilmington, and just had fun going to the beach and just hanging out. There was lots of rain. So there was it was it was a little bit tricky trying to manage, you know, just having fun with the kids and all that sort of stuff. But it was it was a full house. There was a packed house. It wasn't on the beach. So you know me as an introvert that was it was hard at times to find that time to get away and escape. So I'm really looking forward to this trip in Florida because we're going to Cape Sand Blas, which is like Old Florida from what I hear. I haven't been yet but it's you know, white sand beaches, not a lot of stores, restaurants. And just there's a state park there. So really just looking forward to some downtime, you know, before the school year starts.
3:45 And our kids still go to school and preschool for another two weeks. For some reason their school starts pretty late. Everyone else, you know, all the public schools have been back. Oh, that two weeks now? Pretty much.
3:57 So yeah, we're just hanging on to summer here. So. So yeah, so that's, that's where I'm at. That's where my summers been. One thing that has kept me just kind of sane or just kind of excited over the summer sounds funny to say, but if you've been reading my emails, you know that I'm very into bourbon. So I've been I've been enjoying bourbon for years and years. But back in June, my brother and I went to Kentucky and we took a trip toward the distilleries, a handful of distilleries, obviously not all of them, but really just started loving just the history and learning about it and just how the different processes can change how bourbon tastes and so yeah, I've just been really just enjoying trying new bottles and even have a geeky spreadsheet where I keep track of which ones I want to try next. And you know what's hard to find and all that stuff.
4:47 So that's been just kind of fun. And in my wife, Liz, she doesn't enjoy it as much as I do. And she'll say that I'm completely obsessed and kind of just geeking out over this. This is just kind of what I do with hobbies. I get really into stuff especially at the beginning.
5:00 So I've kind of been in that phase right now. But Liz does enjoy a good old fashion with me. So it's been, it's been fun to have her taste some of the stuff that I've been enjoying. So that's, that's been a nutshell, that's where, where I've been what I've been doing.
5:14 And we've just been rocking and rolling in private practice elevation, just working with some really great clients lately. And, you know, over over the last year or so, our SEO services have really, really grown a lot, we've really refined how we work with folks on SEO, because people are at different stages in in their journey with SEO. Some people, they know a little bit about it, or they've done their research. So they've created content, that's for it. So their websites, optimized to a degree, but they don't know what to do next, you know, so we've been providing SEO assessments as a great starting point for our clients that we can come in and understand, Okay, what's been done? Where do your opportunities lie?
5:56 And what should you focus on. And then from there, we work on our SEO base camp service, which is a foundational service, it's a two month project pretty quick. But it's really doing the heavy lifting and making sure that your website is optimized, you know, those main service pages, but also, you got to understand which keywords to use in order to optimize the website.
6:16 So we'll do the keyword research, we'll come up with that content plan on which pages are your biggest opportunities, and then we'll optimize those pages, and fill in some gaps like optimize your Google business profile to go along with this work that we're doing just really give you that foundation give you that base camp for your SEO. And then we have had for a long time our monthly SEO service, which is more of an SEO maintenance, you know, once you have that foundation in place, that is the hard work the heavy lifting, but then you have to maintain that.
6:49 And so we take that content calendar, that content strategy, plan, those keywords that we researched in SEO Basecamp project, and then we apply that long term on a monthly basis and continue optimizing the website, creating blog content, that sort of thing. So in a nutshell, that's what SEO looks like. So what we're talking about today, we're talking about the four mountains of successful SEO. So these are the four main pillars, the main things that are going to really hold up your SEO, campaign or SEO strategy, so to speak.
7:23 And so when we do an assessment, or when we work on any website for SEO, these are the four main categories that our work is going to fall under. A lot of the times people have one or two of these in place, or maybe none of these in place, but they just don't know where to begin. So what I'm going to do is just kind of outline these pieces, these are the things that you're going to want to have in place in order to have a successful SEO strategy working for you in your practice.
7:51 So as always, I want to make this digestible. And so you know, if you're new to this idea of search engine optimization, SEO, and that's what it stands for, like, Yeah, let's start at the very beginning here, if you're not familiar, SEO stands for search engine optimization.
8:04 So it's all the things that you can do on your website. And as you'll learn here to also off of your website to help Google and search engines understand what your content is about, and then serve that content up to a user, you know, searching on those search engines.
8:21 So basically, how it works is search engine will crawl through your website pages, it's going to create an index, almost like a Rolodex, you know, it's going to look at those pages and say, oh, there's a page about EMDR therapy, there's a page about trauma therapy on this page are anxiety therapy in Atlanta, and it creates that index, and then it's going to deliver those results in an order of what it feels like the user is going to be most useful to the user. And so you know, when we talk about rankings and ranking on Google, that's what the algorithm does, the algorithm takes that index of pages, and it says, oh, this person typed this into Google, I believe that this page is going to be the most useful for what they are searching for.
9:06 And so if your website is optimized well, when somebody searches for those specific terms, such as anxiety therapy in Atlanta, you hope to be at the top of that list, because of all the different factors that are at play here. And so when we talk about these four mountains of successful SEO, that is where you spend your time on those optimization pieces in order to help your website rank better. So I'm going to outline these, these four mountains of successful SEO here and then we're going to kind of dive in a little bit, just to give you a little more context on each one here. Alright, so these four mountains of successful SEO, these are the categories that we focus on.
9:48 So if we're going to assess your website, if you come to us and say hey, how can I not ranking? What can I do? We are going to grade you and assess you on each of these and so they are technical SEO
10:00 Your content, and on site SEO, and off site SEO. So again, that's technical SEO, there's your content. There's your on site optimization, and off site optimization.
10:15 Alright, so now that you know what these four categories are, let's dive in here. Let's pick these apart a little bit. So you can understand what goes into each category. So you can help get your website ranking a little bit better for the keywords that are important for you.
10:29 Alright, so technical SEO for for a web page to appear in search results, the search engines must be able to crawl it, and index that they must be able to access those pages in order to understand what those pages are about, so that it can create that Rolodex of content.
10:46 So solid technical SEO makes this a seamless process. And there are a few components that go into your technical SEO that you want in place for it to for Google to be able to crawl it really well. And so some of these might sound pretty confusing, or pretty geeky. Most of these pieces are already in place. You know, if you have a Squarespace website, or if you have a WordPress website, and just kind of straight out of the box, a lot of this stuff is in place. There's some aspects of it that might require a little more tweaking. But sometimes those those things, you know, those situations arise when No, they aren't in place or something isn't set up, right. So that's where it becomes important to be aware of these different pieces. So the first thing is your robots dot txt file. So that obviously sounds geeky robots.
11:37 What the heck is that about? So a robots dot txt is a file that lives on your hosting server that has a couple of different like commands in there that says, hey, Google index this, Hey, Google, don't index that every once in a while. It's very rare. It hasn't happened with any of the clients that we assess their websites or worked on SEO for every once in a while, it might have something in there that shouldn't be there that basically says, Hey, don't crawl through these important pages that I want to rank.
12:05 So that's your robots file.
12:07 The next is your XML sitemap. So this is super important. So a sitemap, you've probably heard that term before. This is what Google will look for, to see all the different pages on your website. If you are on WordPress, we recommend using Yoast SEO, if you install that plugin is automatically going to create a sitemap for you. Other platforms like Squarespace, they also will just include a sitemap that's part of it. But the next step is making sure that Google actually knows where that Sitemap is.
12:36 And so that's why we use Google Search Console, which is a free service, you can get on there. And you can let them know where your Sitemap is located, to nudge it to crawl through that, and then Google over time will continue to crawl through through those pages. The next component of technical SEO, SEO is your speed. This is a big one. So making sure that your website loads fast is very important. And Google has said over the last few years, that this becomes increasingly more important, especially as more people are viewing the your website on their mobile phone.
13:11 So they want to make sure that your page loads quickly. We can't really get into all the details about speed optimization here. But there's something to be aware of if your website loads slow. And somebody else has very similar content on their website, but it loads fast, Google is going to consider that a better experience. And another aspect of this is also mobile usability. So that's another technical SEO component, you want to make sure that your website is accessible on mobile phones, because Google considers mobile now before it considers the desktop. So a Google search console will also give you errors if your website doesn't appear well on mobile, it'll tell you some things you got to fix for that. Another thing is security.
13:53 So that's your SSL certificate, making sure that your website has some encryption, especially if you have forms on the website. That's something that's just super easy to get through your hosting company, something we include when we host websites at private practice elevation, have an SSL security certificate installed on your website. And the other aspect of technical SEO is just errors, errors that appear.
14:16 And again, Search Console is helpful here. It'll tell you if there are broken links on the website 404 errors, which means page not found errors, those types of errors, you want to be able to understand where they are and how to fix those. So that is technical SEO in a nutshell, you know, in each of those, we can really break down things that you can do in that but you know, we're really just trying to give you the overall view of these four mountains of successful SEO.
14:46 All right, the next mountain that we're going to talk about is your content. So content has been the absolute backbone of SEO since its inception. It's really It's how you share your expertise, which is what the search engines value because that content
15:00 It really provides insight into your services, and just the value that you provide to visitors to your website and potential clients. So let's dive into content and kind of what we are looking for in order to make
15:14 your content successful. So for search engines, so your content should have four qualities, that kind of sets, that's kind of funny, because it kind of sets up the first one is quality that your content needs to have. It's got to be quality, quality content. So if you have similar services to somebody in your area, but they have just great content on their website quality content, meaning it goes into depth, it's not just 300 words on a page with a couple of bullet points about your services, but they've got landing pages for each service.
15:47 That's quality, you also want to have photos on there, just you know, all the information that somebody would need in order to consider your service. So that's number one quality, it's got to have keywords. So that's kind of an obvious thing for search engine optimization is to make sure that you're using the right keywords, and those keywords should appear on the pages that you want to rank for those services.
16:10 So anxiety therapy, and Atlanta. If that is an important keyword for you, you want to have a landing page devoted to anxiety therapy in Atlanta and make sure that that keyword appears throughout that page. recency is another factor, Google likes websites that are up to date, that are recent that are growing in content, in the fourth quality that you want to have in your content is relevancy.
16:34 So it is relevant for your ideal clients, for your potential clients. That is kind of it kind of goes along with keywords, you know, if you're focused on the right keywords, it should stand to say it's probably relevant to the service that you're providing. It's when you start adding content that is maybe more like you're using your blog, like a journal and has a random thoughts and stuff like that.
16:56 That's not really relevant for your ideal client. But if you're focused on, you know, 10 ways to decrease your anxiety this week, stuff like that, that goes along with those service pages that you're that you're writing, you know, that is relevant.
17:15 So when we're assessing websites, we're taking a look at those service pages, we want to make sure that it's got all of these all these aspects in place, we want to make sure it's using keywords, there's images and text on the pages. And also that has got a nice structure to the content itself. And we'll talk a little bit more about that in the on site optimization piece.
17:35 Another thing too, those service pages, a great way to get more of those keywords and more of that great content is to have an FAQ section on your service pages, you know, so if you feel like you're having trouble getting that content on those service pages, you can include an FAQ section on each and every service page. And that will help you there. Alright, so let's get on to the third mountain of successful SEO. And this is likely where you've probably spent most of your time if you've done any search engine optimization. This is really what comes to mind when people think about SEO and how to improve their rankings of their website. And that is on site optimization. So on site SEO, is how we add context to that content. So we've created that great content. So how do we break that page into sections and optimize headers, you know, and make it easier for search engines to really understand what those pages are all about.
18:31 We use on site SEO to do that. And there are four main factors or four main places that we're gonna spend our time when it comes to on site SEO, and that is number one, your page Titles and Meta descriptions, your headers on the page itself, alternative tax that goes along with images, and then internal links. So for your page titles, and meta descriptions, this is this one carries probably probably the most weight, I would say. And making sure that you've got an optimized title for the page, and a meta description. And so these are the things that show up in search engines when you type in, I always use this as an example. It's just easy anxiety therapy in Atlanta and you see those search results.
19:14 The page title is what you see, you know, is that larger text and then the meta description is going to be that little intro deck intro text, you know that that kind of entices you to click gives you a little more context about what the page is about. So once you know which keywords you want to optimize a page for, you want to make sure that you're using those keywords in the page title and in the meta descriptions. So that just makes it easier for Google to understand what that's about.
19:41 The next step is your headers. Now, I would say that this has probably been one of the biggest trouble areas for most people that come to us and they want us to do that SEO base camp where we optimize their their current website, is their headers are just they're all out of whack.
20:00 So I want you to think about Wikipedia. If you've ever been to Wikipedia, and you're searching for information on a specific subject, the first thing that they show on Wikipedia, when you come to a landing page is you'll see that nice outline. And you'll see, you know, just that, the those headers, and this is kind of just how they operate, they organize it so well. It's just, it's a page outline.
20:24 And so you'll see that sort of top level subject. And then underneath that main subject, you'll see a couple other subjects, but then under that you've got, you know, ABCD under that, and it just the content follows a very nice flow. And a lot of the times when we look at these pages that you know, that people want optimize, we can see that they've got just different headers all over the place. So a lot of times people use headers, because, you know, especially in like Squarespace, if you're building the website, yourself, if you highlight text, and you choose h1, or h2, and that's what we're talking about, like the header code there. A lot of the times in the styles of the website, it will be styled differently, you know, so you sometimes you just want to give more emphasis to a sentence on your web page.
21:11 So if you're not aware of this, you might just highlight something and choose h1, well, h1 should, there should only be one h1 on your on any landing page on your website. And that is really where your main keyword should be. And then under that you've got a hierarchy. So h2 are the next top level subjects that go along with that content. And so you can break up your text into these headers and sub headers so that Google can can see just the different your keywords, and you just see the different topics that fall underneath the main topic. And this is another great way that FAQs on service pages works really well.
21:50 Because you can have those h2 sub headers for those different questions such as How much does anxiety therapy cost? How do I know if I'm a good fit for anxiety therapy, you know all those things. So that helps Google read through the content, and understand what the page is about and also helps users skim through the content because people don't read people will skim through, they'll see those headers, and then they'll decide what to dig into and read further. So that's headers.
22:19 Next is alternative text. So that is a little bit of code that goes along with your images. So that's why it's really good to have some images throughout your landing pages. Because you can insert some alternative text that basically is really designed for people visually impaired, to understand what text what images, sorry, which images, you're what they're about. But you can also put some keywords in there, you don't want to just stuff it with keywords you can describe the images about but try to work in the keywords. And that's another way that we optimize your your on site, how you do your on site optimization.
22:55 The other part of on site optimization is internal links. And so this helps Google actually crawl through your website quicker. When you create new content, it can help it get indexed a little bit quicker, it can also help people just find more related content throughout the website. So things that you can do anytime you write a blog post, you want that blog post to really serve those service landing pages that you have. So you can always just put related content, you know, and link over to your service landing page.
23:26 So you know, you can mention in that blog post, if you're considering anxiety therapy, you know, check out this page here and link over to that. Likewise, on those service landing pages, you can have a related blog post about anxiety therapy, and then have links to those blog posts. And that just creates this this interlinking web that Google can crawl through and see that related content.
23:49 All right, our fourth and final mountain of successful SEO is your off site SEO. So off site SEO is everything that happens outside of your website makes sense off of your site. The search engines look for external signals such as backlinks, Google Maps, social media, as a gauge of your online authority and trustworthiness.
24:11 The way I kind of like to describe this as that it's kind of like a resume when you have you're applying for a job and you have those referrals. You know, please reach out to my former employer, you know, and get some recommendations. You know, it is a vote for your website, having a great referral network to your website tells Google that okay people trust you people are linking to you. And so if you have more backlinks and also quality backlinks from other websites that have good authority, all of that is really that pours a lot of fuel on the SEO fire and that can be a real catalyst for growth of your SEO.
24:51 It's also one of the steps that most people overlook because it does take time to build backlinks into to build relationships with people to get those backlinks. And so it can often be overlooked in an SEO strategy. But as I mentioned, the main factors of offer off site SEO are backlinks, your social media presence, and also local search. So you want to have all of those in place, local search is probably the easiest place to begin. So that's your Google business profile.
25:23 Starting there, if you don't have a Google business profile, which is a free listing of your business, definitely get that set up. If you are online, only, I really encourage you to still set up a Google business profile. And you're allowed to list your service areas.
25:39 So you don't necessarily need to list a physical address, you can list your service areas, you know, if you work in multiple states, or you're trying to get you know, all of one state, that's where your license, do that it can help you show up at when people are still searching near you, for your services, you want to be able to show up. And so definitely get a get a Google business profile set up on the other aspect of local search is having other business profiles set up.
26:07 So having your business listed on other business directories can be helpful for a local search as well. So Google sees that your business is listed repeatedly, in a certain area, certain physical address, if you are, you know, working with people who you have a physical office, you know, that you can list, you know, go for that do that. The other aspect, as I mentioned, is backlinks, you know, so things that you can do for backlinks, you could you can sponsor some events in your local area, you could get listed on different business websites in your community. If you have other people who are referring to you see if you can have a place on their website to be listed as a referral source. Another thing that you can do that's great is guest guest blogging, guest blogging on other websites, or writing articles for other websites.
27:00 And those articles, you know, list you as an author, and they link back to your website. Podcasts are also great too, if you mean you have expertise to share, so there's likely a handful of podcasts that you could do a little research, follow the the host of those podcasts on social media and learn a little bit about them, and then offer your expertise as an episode for their for their podcast, and then you will likely be linked from their website to your website, building that authority.
27:31 And so it's great for traffic building, as well as just building that backlink SEO stuff. And then the other piece is social media. And that's just another part of building authority is just Google wants to see that, okay, this business is established, they've also got social media channels.
27:48 And if you're not really active on social media, that's okay. If you're writing a blog post, maybe like once a month, you can always just use that blog post to share on social media, you don't have to answer comments, you don't have to, you know, get all in with a with a social strategy. And all that, I kind of say that, because that's kind of,
28:09 I'm kind of preaching to the choir here, because I have that love hate relationship with social media, I mostly spend my time on Instagram, just because it's simpler for me. But sometimes you get, it can be so easy to get overwhelmed with social media and like, you know, trying to get likes and followers and all that stuff.
28:25 But at least as a starting point, you can always just list your business on the different channels, and then share a couple blog posts here and there to show that you're active. And all of that can help Google just see that you are, you know, you're a legit business, you're active, that sort of thing. Another thing too, you can share your blog post on your Google business profile as well, which is another another great thing to do, which can link back over to your website.
28:49 So it's a way of showing Google Hey, my profiles active, and I'm contributing. So those are the four mountains of successful SEO. So just to review, we had technical SEO, content, on site optimization, and off site optimization. So those are the four main mountains that we look into when we work with our clients. And we have aspects of all of the all of those mountains, it baked into the services that we provide, because we really, really want to take that holistic approach to SEO, in order to make sure that all of these mountains are being tended to to really create a great strategy for your online visibility. So I hope that this has been helpful for you.
29:34 And if you are feeling like all of this stuff is pretty overwhelming. You're not really sure you know how to go from point A to point B. There's something that I've been working on, it's been just kind of just in my brain for a while and you know, now that we're getting back into the school year, I'm focusing a little bit more on this idea. And so what it is, is I'm calling it SEO base camp live. So as I mentioned at the beginning of this podcast, we have our SEO base camp service, which really takes our clients through the keyword optimization, content planning content calendar, and on site optimization of their website.
Transcribed by https://otter.ai | |||
| 83. Are You Making These Homepage Mistakes on Your Private Practice Website | 17 May 2021 | 00:27:18 | |
Your homepage is often the most visited page on your website. But many people either have not enough information on this page to be effective, or they try and cram everything into one place and end up losing visitors and potential clients. So, how can you make the most of this strategic web page and make sure that you're getting your potential clients to where they need to be in order to convert them to a new client? This short episode is packed with simple tips and things you can do today to improve the homepage on your therapy website. | |||
| Encore Episode: The Difference Between a 6-Figure & 7-Figure Group Practice Owner with Maureen Werrbach from The Group Practice Exchange | 19 Jul 2021 | 00:42:24 | |
In this week's Encore Episode, we're talking with a very special guest: Maureen Werrbach from The Group Practice Exchange. Maureen helps healthcare owners successfully start and scale their businesses, so that they can have a larger impact on their communities. She is also the owner of a group practice in Chicago, Urban Wellness, where she employs 40 of her own clinical staff. So, Maureen knows a thing or two about scaling a private practice and leading a team of clinicians that share her vision for her business. If you want some key lessons to help you can start and continue to grow your own group practice, listen up! | |||
| 01. What Metrics Should I Be Tracking On My Private Practice Website? | 13 Feb 2019 | 00:21:01 | |
With online marketing, it's often said that you can't grow what you don't measure. No matter what your private practice business goals are, keeping track of certain metrics - not only pertaining to your website but your entire business - is paramount to moving your practice toward reaching those goals. How will you know you hit a goal unless you actually measure the results of your actions? In this episode we'll go over four basic metrics around your private practice website that you should be tracking. Knowing these metrics will help you understand what you can focus on in order to see growth in your therapy business. For full show notes and links from this episode, visit https://privatepracticeelevation.com/01 | |||
| 146. How to move out of old emotional patterns and bring more of your authentic self into your work with Christie Pearl | 30 Oct 2023 | 00:41:46 | |
In this episode of The Private Practice Elevation Podcast, EMDR therapist and consultant Christy Pearl delves into the impact of childhood emotional patterns on our professional lives.
She emphasizes that most people have experienced some form of insecure attachment or emotional abandonment in their early family life, which can influence decision-making and the way we show up in our careers.
Christy explains that these patterns can manifest in various ways, such as struggling with boundaries, handling money, and feeling reactive rather than responsive in professional settings.
She highlights the importance of doing our own healing work and cultivating self-compassion and curiosity to overcome these patterns.
Christy also emphasizes the role of the body in healing and suggests that accessing our unconscious material is crucial for aligning our thinking brain with our emotional and physical memory.
If you're feeling stuck, under-confident as a leader, or you've seen how certain situations trigger you in your private practice, this episode will help guide you toward healing and growth. Key Takeaways:
Links Mentioned in This Episode: This Episode is Brought To You By
Alma is on a mission to simplify access to high-quality, affordable mental health care by giving providers the tools they need to build thriving in-network private practices. When providers join Alma, they gain access to insurance support, teletherapy software, client referrals, automated billing and scheduling tools, and a vibrant community of clinicians that come together for education, training, and events.
Alma gives clinicians the tools they need to build thriving private practices. When you join their insurance program, you can get credentialed within 45 days, and access enhanced reimbursement rates with major payers. They also handle all of the paperwork, from eligibility checks to claims submissions, and guarantee payment within two weeks of each appointment.
In addition to their insurance program, Alma offers timesaving tools and administrative support — so you can spend less time on paperwork, and more time delivering great care to your clients.
Learn more about building a thriving private practice with Alma at helloalma.com/elevation. About Christie Pearl
Christie Pearl is a Certified EMDR Therapist and EMDR Consultant in private practice with over 18 years of experience in the mental health field. She specializes in EMDR Intensive Therapy for Adult Children of Alcoholics and Dysfunctional Families who are struggling with work stress and performance anxiety. She helps Adult Children create a healthier relationship with work so that they can own their brilliance and be who they want to be today, instead of who they had to be as children. Her mission is to inspire, encourage and equip Adult Children on their journey to reconnecting with their authentic selves. The Impact of Childhood Emotional Patterns on Professional Life The Impact on Parenting and Personal Relationships Pearl highlights that these unresolved emotional patterns not only affect our professional lives but also spill over into our parenting and personal relationships.
She explains that many individuals who have experienced emotional immaturity or dysfunction in their own upbringing struggle to show up as the parents they want to be. They may feel guilt and shame for not being able to break free from these patterns and may find themselves repeating the same dynamics with their own children.
"The best thing you can do for your kids is what you're sitting here with me doing right now for yourself. And in my experience, most people, at least most adult children that I work with, have an easier time accessing that inner loving place within themselves for their kids or for other people. And it's a matter of learning how to turn some of that compassion and grace towards yourself." - Christy Pearl Navigating Emotional Patterns in the Professional World
Pearl acknowledges that running a business can be a catalyst for uncovering and addressing these emotional patterns. As business owners, we are faced with various challenges, including client relationships, financial decisions, and time management.
These challenges often trigger our unresolved emotional wounds and can lead to reactivity, self-sabotage, and difficulty in setting boundaries.
"I think there's a really good reason for that, which is we might have adapted early on in our early life by really learning how to compartmentalize... So we grow up and we continue functioning like that in our work. And whether you leave the house or not to go to your job at this point, we bring it all to work with us." - Christy Pearl The Importance of Self-Awareness and Reparenting
To navigate these emotional patterns in the professional world, Pearl emphasizes the importance of self-awareness and doing our own inner work. She encourages individuals to cultivate curiosity and gentleness towards themselves, recognizing that healing is a process that requires patience and self-compassion.
By addressing the unconscious material stored in our nervous systems, we can align our thinking brain, emotional memory, and physical sensations to respond from a grounded and authentic place.
"I think it's about doing your own work... It's not just a mental exercise. We've got to get into the body because part of what our brain can do is conscious. And then we've got all this unconscious stuff that's hanging around in our nervous system... If we don't get down into that unconscious material and allow ourselves to bring that up into our conscious minds where we can deal with it, then our thinking brain and our emotional physical memory never match." - Christy Pearl Conclusion
In conclusion, addressing childhood emotional patterns and their impact on our professional lives is a transformative journey that requires self-awareness, self-compassion, and a commitment to doing the necessary inner work.
By recognizing and healing our unresolved emotional wounds, we can break free from repetitive patterns, set healthy boundaries, and show up authentically in our careers. The process of reparenting ourselves and cultivating emotional safety within can lead to profound personal and professional growth.
As we continue to explore the intersection of our personal and professional lives, it is essential to approach our careers with curiosity, gentleness, and a willingness to confront our emotional patterns. By doing so, we can create a more fulfilling and authentic professional journey, one that aligns with our true desires and values.
The path to healing and growth may be challenging, but it is also incredibly rewarding. Let us embrace the opportunity to transform ourselves and our professional lives, one step at a time.
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| 128. The Link Between Getting Clinical Support and Burnout Prevention with Shannon Heers | 20 Feb 2023 | 00:32:40 | |
In this episode of The Private Practice Elevation Podcast, you're going to learn how clinical support can help you prevent burnout in your life.
Whether you've experienced burnout in your past, feel like you're on the edge of it now, or have moved past burnout, you're going to learn some great tips to help you - no matter where you're at on your journey.
Most people think that just rest is the key to avoiding burnout. While rest is important, it's so much more than just a work-life balance.
There are some key activities that you can do to help you avoid burnout altogether.
And our guest today suggests that you begin NOW, even if you don't feel burnout at the moment.
To help us understand more about burnout and how clinical support can specifically help you overcome or avoid burnout altogether, we're chatting with Shannon Heers
Shannon Heers is a therapist, Approved Clinical Supervisor, and founder of Firelight Supervision.
Firelight Supervision provides clinical supervision to counselors and social workers pursuing licensure, as well as clinical consultation for post-licensure professional growth and development.
Because of the supervision work Shannon and her team do with so many clients, she's got a wealth of experience and wisdom when it comes to burnout. In This Episode, You'll Learn:
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| 127. How To Create Effective Social Media Content with Carly Hill | 06 Feb 2023 | 00:36:44 | |
In this podcast episode, you're going to learn some of the most important aspects of creating effective social media content that will engage your ideal clients and start conversations.
Now, you may be wondering how social media marketing works when it comes to ethics…
Don't worry, our conversation has that one covered.
But the main issue is that using social media for lead generation for therapy is ethically frowned upon.
Not so with coaching services though!
So how can you add coaching to your therapy practice and open a whole new world of potential with your social marketing - and really all your marketing?
I know from my conversations with many therapists that social media is often a love-hate relationship, with the majority of people hating it.
I myself have backed down from social media for a while due to my own fatigue and, to be honest, lack of understanding of how to make it all work.
So to help us iron this stuff out, answer the big questions about using social media ethically, and start getting results from this avenue of marketing, is our guest, Carly Hill.
I first began following Carly on Instagram because I was so impressed with her content and her consistency. I knew she was doing it well and I wanted to learn from her.
So I'm super excited to have her on the Private Practice Elevation Podcast and pick her brain.
Carly is an LCSW and business strategist for clinicians. She specializes in helping overworked and underpaid female clinicians make more money and more impact by teaching them to build the online coaching business of their dreams. In This Episode, You'll Learn:
If you're not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don't miss an episode! Click here to subscribe on iTunes.
And if you're feeling extra generous, I'd love to hear what you think about the podcast. Reviews help others find the podcast plus I'd really love to hear what you think! Click here to leave a review. Just click on "Ratings & Reviews" then "Write a review." Let me know what you like best about the podcast. Thank you! Links mentioned in this episode:
Carly Hill is an LCSW and business strategist for clinicians. She specializes in helping overworked and underpaid female clinicians make more money and more impact by teaching them to build the online coaching business of their dreams.
She helps clinicians break free out of the 1:1 model to leverage their time, get paid for their knowledge, and live a life of true freedom. She helps clinicians to find their coaching niche, develop their high ticket offer, and organically call in their ideal clients easily and effortlessly using her unique modern marketing masterplan. How To Create Effective Social Media Content: Key Takeaways Start with a system. Do you have a love-hate relationship with social media marketing? It can be overwhelming, especially when we don't have a system in place to help us manage it. Today, we're talking with Carly Hill, an LCSW and business strategist for clinicians, about how to create effective social media content.
Carly Hill specializes in helping overworked and unpaid female clinicians make more money and more impact by teaching them to build the online coaching business of their dreams. She helps clinicians break free out of the one-to-one model to leverage their time, get paid for their knowledge, and live a life of true freedom.
Carly helps clinicians to find their coaching niche, develop their high ticket offer, and organically call in their ideal clients easily and effortlessly using her unique modern marketing master plan.
When it comes to social media, Carly recommends starting with a system. Having a system in place will make it easier to post consistently on social media. It can also help you to stay organized and make sure that you're not overwhelmed by the task of creating content.
She suggests starting with a platform that you enjoy, like Instagram. Instagram is simpler and more fun than other platforms like Facebook. It's also easier to manage and can help you get started on social media marketing.
Once you've chosen a platform, it's important to have a system in place to help you create and post content. A system can help you stay organized and make sure that you're consistently creating content that connects with your ideal clients. It can also help you create content that leads them to take action.
Having a system in place can make social media marketing less of a chore. When you see it working, staying motivated and creating content is easier. With a system in place, you can start to see the potential of social media and use it to reach your ideal clients. Discern between therapy and coaching. However, when it comes to therapy and coaching, there are some key differences that need to be taken into account. Therapy and coaching can be used together, but they are not the same. It is important to understand the differences between the two in order to use social media effectively and ethically.
Therapy is a medical treatment that is used to treat mental health disorders. It is regulated by the government and requires a license to practice. The goal of therapy is to treat a mental health disorder and help the patient manage their symptoms.
Coaching, on the other hand, is a more general approach to helping people. Coaching does not require a license and is not regulated by the government. The goal of coaching is to help people reach their goals, such as career advancement or personal development. Coaching can also be used to help people who are struggling with mental health issues, but it is not a replacement for therapy.
When it comes to social media, it is important to discern between therapy and coaching. Therapists are not allowed to use social media for lead generation purposes, as this is not ethical. However, coaches can use social media for lead-generation purposes and have engaging conversations with their followers. Coaches can also share testimonials, which is not allowed for therapists.
It is also important to note that if you have both a therapy practice and a coaching practice, and your niche is the same, you don't need to have two separate social media accounts. You can use your coaching social media for lead generation and promotion, and if someone is interested in your coaching services, you can discern if they are a fit for your therapy practice or if they can be coached through their issue.
In conclusion, it is important to understand the differences between therapy and coaching in order to use social media effectively and ethically. Therapists must use social media for educational purposes only, while coaches can use it for lead generation purposes. If you have both a therapy practice and a coaching practice, you can use your coaching social media for lead generation and discern if someone is a fit for your therapy practice. Know your ideal client. When it comes to social media, it is important to know your ideal client. You need to understand their pain points and what their living hell is, as well as what their heaven is. Knowing your ideal client allows you to create compelling hooks that will stop the scroll and grab their attention. You also need to be speaking to them in their language and not using clinical jargon. Finally, you need to have clear and concise call to actions that direct them to the next step.
It is also important to assign value to what you are offering. Invite your ideal client to a free training or a free Facebook group as if you are inviting them to a dinner party. This will help build trust and show them that you understand their needs.
Overall, it is essential to know your ideal client when it comes to using social media. Knowing their needs, pain points, and language will help you create effective posts that will capture their attention and lead them to the next step. Be consistent and inviting. Consistency is key when it comes to social media marketing. You have to be present and be seen in order to get noticed. This means posting regularly and creating content that your ideal client can relate to. You want to create a presence on social media that will capture your audience's attention and make them want to engage with you.
It is also important to be inviting and engaging. You want to make sure that your audience knows that you are here to help them and that you understand their pain points. Start off by calling out to your ideal population and their pain, and then agitate their pain and let them know that there is a solution. Invite them to take the next step, whether it be a free guide, a training, or a call. This will help move them along in the journey and create a relationship with them.
Finally, don't be afraid to put yourself out there. You have to invite people to take that next step and create these posts. It can be intimidating, but it is important to be seen and be heard in order to be successful. Start with something simple and ease into your voice and your face.
Overall, being consistent and inviting are important when it comes to using social media. Knowing your ideal client and creating content that speaks to them will help you create relationships and move them along in their journey. Don't be afraid to put yourself out there and invite people to take the next step. Promote yourself and your offer. When it comes to creating content, having a system is key. This system should involve figuring out who your ideal client is and talking to their pain and their "heaven". Break these topics down into five different buckets, such as burnout, energizing, mom guilt, etc. Plug these topics into copywriting frameworks or create a calendar to keep yourself organized. On Mondays, you can promote yourself and invite people to free trainings, on Tuesdays ask them what they want you to teach on, Wednesdays do free training, Thursdays do a PAS post, Fridays talk about fun facts about you behind the scenes. This will help you batch your content and save time.
Reusing content is also important. If you are talking about burnout on your blogs for one week, you can hyperlink the posts you did on Instagram and your blog about burnout. This will also save you time.
Don't be afraid to share your offer. You are using social media to convert and get a paying client. Invite them to take the next step and let them know what you have to offer. It can be uncomfortable to promote yourself, but you are doing a disservice if you don't share what you have to offer. Give them permission to raise their hand and let them know that it is okay to promote yourself and share your offer. Connect with ideal clients. It is important to connect with your ideal clients on social media. You can use social media to reach a wider audience and to help your ideal clients find you. You can also use social media to create conversations, generate leads, and educate your ideal clients on the value of your services. You can share stories about how you have helped your clients and to showcase what you have to offer.
When you are creating content for social media, think about what your ideal clients need to know. What do they need to understand about your services and how you can help them? What kind of stories can you tell that will help them understand the value of working with you? Share tips and resources that will help them solve their problems.
When you are creating content, remember to be authentic and relatable. Make sure that you are using language that your ideal clients understand. Speak to them in a way that will make them feel comfortable and connected to you.
It is also important to be consistent with your content. Post regularly and create a schedule for yourself. You want to make sure that you are putting out content that is helpful to your ideal clients and that you are keeping them engaged.
By connecting with your ideal clients on social media, you can help them understand the value of working with you and you can create relationships with them.
You can use social media to create conversations, generate leads, and educate your ideal clients on the value of your services. By being consistent with your content and being authentic, you can create relationships and help your ideal clients find you.
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| 124. What You Need to Know Before Starting a Faith-based Practice w/ Whitney Owens | 13 Dec 2022 | 00:31:45 | |
In this episode of The Private Practice Elevation Podcast, we're going to talk about the most important things you need to know before you start a faith-based therapy practice.
I know many therapists that want to integrate their faith into the work that they do - both clinically and in how they run their practice.
My wife happens to be one of them!
But one thing that can be a challenge is understanding how to position your practice from a faith-based perspective without excluding other clients that don't adhere to a certain faith.
You may want to bring faith into the work you do, but you may be afraid it will turn other clients off.
So how can you create a practice that stays true to who you are and the faith that's important to you in such a way that will help you grow your business?
Today we're speaking with my friend, Whitney Owens, all about building a faith-based private practice.
She's sharing her wisdom about what she's learned both firsthand from building her own practice as well as the business owners she consults with.
There are a few key decisions and questions you can answer before starting your own faith-based therapy practice, and Whitney is here to help us unpack them. In This Episode, You'll Learn:
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Learn more about hosting with Flywheel (affiliate link) Subscribe & Review in Apple PodcastsIf you're not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don't miss an episode! Click here to subscribe on iTunes.
And if you're feeling extra generous, I'd love to hear what you think about the podcast. Reviews help others find the podcast plus I'd really love to hear what you think! Click here to leave a review. Just click on "Ratings & Reviews" then "Write a review." Let me know what you like best about the podcast. Thank you! Links mentioned in this episode:
About Whitney Owens Whitney Owens is a licensed professional counselor, group practice owner, and faith-based private practice consultant. She is located in Savannah, Georgia, where she manages a private pay group practice with 10 plus clinicians. Along with running her practice, she consults practice owners around the country on how to start and grow a successful faith-based practice. She hosts summits, a weekly podcast, and a membership community for faith-based practice owners called Wise Practice. She has spoken at numerous events such as both the Georgia and Maryland annual professional counselors conferences as well as trainings for Florida's Counseling Association. In 2023 she will be speaking at Meet you in Kentucky, which is for group practice owners, as well as hosting her own summit in Savannah. In her free time, Whitney enjoys spending time with her husband and two girls, running, reading, and relaxing in the backyard.
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| 123. How To Validate Your Profitable Course Topic in 4-Steps with James Marland | 29 Nov 2022 | 00:29:30 | |
In this episode of The Private Practice Elevation Podcast, you're going to learn 4 simple steps that will help you validate that course topic idea you've got swimming around in your head.
With the power of simple online platforms like Teachable and Kajabi, it's no wonder why so many entrepreneurs and private practice owners are shifting their energy toward creating courses.
It's a great way to reach more people with your expertise and generate income for something that you're passionate about.
But one of the biggest challenges to creating a course is nailing down a topic that you're confident will actually sell.
Because no one wants to pour time, money, sweat, and tears into building an online course just to have it fall flat and have no one buy it.
Validating your course topic is the best way to ensure you're on the right track toward a course that sells.
James Marland from Course Creation Studio joins me to share 4 steps you can take to validate your profitable course idea.
James is on a mission to support therapists in creating life-changing and profitable online courses. And he believes each therapist has at least one course within them. In This Episode, You'll Learn:
If you're not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don't miss an episode! Click here to subscribe on iTunes.
And if you're feeling extra generous, I'd love to hear what you think about the podcast. Reviews help others find the podcast plus I'd really love to hear what you think! Click here to leave a review. Just click on "Ratings & Reviews" then "Write a review." Let me know what you like best about the podcast. Thank you! Links mentioned in this episode:
James Marland is the founder of Course Creation Studio. He has a master's degree in Ministry from Lancaster Bible College as well as a Master's of Business Administration from Shippensburg University. He has worked in mental health and social services for the last 18 years. He was a youth minister for two years and spoke weekly to teens and college-age students. From 2019 to 2022 he was the chief operating officer of Moved Forward Virtual Assistants, a company that provided support services for therapists and private practice offices. He is a Faculty Member at Lorman Education Services.
James is on a mission to support therapists in creating life-changing and profitable online courses. He believes each therapist has at least one course within them. Unlocking that course will help many people. James believes if you help enough people you will all make it to the top.
James is an avid reader and board game player. He hosts a monthly community game night for the people in his church and town. He still meets regularly with a group of friends he has been playing online games with for the past 7 years. In the summer you will find him at a Pennsylvania State Park campground where he likes to take pictures, hike, and burn things in the fire.
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| 113 - Group Practices: Mistakes Therapists Make, Marketing Tips & More with Amanda Landry | 26 Jul 2022 | 00:28:52 | |
In this episode of the Private Practice Elevation Podcast, we're going to be talking all about making the transition from a solo practice to group practice.
It's a typical business model in private practice: you start out on your own, fill your schedule, then decide to hire more clinicians to start taking on more clients.
However, it's a big shift to go from running a business with one employee (yourself) to growing and managing a team.
And hiring a team can be an extremely challenging part of making that leap to group practice.
Many therapists struggle to find great clinicians that are a good fit for their group practice.
But when you hire the right people - people who are committed to seeing your private practice succeed - it can make a huge difference in how well and how fast you grow your business.
Today we're talking with Amanda Landry from My Private Practice Collective and she's laying out the mistakes therapists make when transitioning from solo to group practice.
She also shares a ton of helpful tips and strategies for marketing your group practice and hiring great therapists to join your team. In This Episode, You'll Learn:
If you're not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don't miss an episode! Click here to subscribe on iTunes.
And if you're feeling extra generous, I'd love to hear what you think about the podcast. Reviews help others find the podcast plus I'd really love to hear what you think! Click here to leave a review. Just click on "Ratings & Reviews" then "Write a review." Let me know what you like best about the podcast. Thank you! Links mentioned in this episode: About Amanda Landry
Amanda Landry is a Licensed Mental Health Counselor, Certified Addictions Professional, National Certified Counselor, and private practice consultant. She's the owner of a group practice, Caring Therapists with several locations in Florida. Caring Therapists specializes in working with children through adults. They treat individuals, couples, and families.
Amanda is the author of Guided Journal for Women with Anxiety on sale on Amazon and wherever books are sold.
Amanda is trained in Cognitive Behavioral Therapy, Emotionally Focused Couples Counseling, Trauma-Focused CBT and Eye Movement Desensitization and Reprocessing. Amanda specializes in treating anxiety and depression in teens and adults through a holistic and evidence-based practice.
Amanda is the founder of My Private Practice Collective, an online community for therapists in private practice. She is a private practice consultant who helps solo and group practices build smart practices.
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| 112 - The 4 Roles You Play When Marketing a Therapy Practice - Jane Carter - 5 2 22 10.25 AM | 12 Jul 2022 | 00:33:49 | |
In this episode of The Private Practice Elevation Podcast, you're going to learn the 4 roles you need to play when marketing a therapy practice.
If you're like many therapists or private practice owners, marketing can be somewhat of a four-letter word.
You're not too sure how to talk about yourself or your services without making it all about you.
You want to reach more of your ideal clients, but struggle to find the right words on your website, social media, or other marketing collateral.
The truth is, we tend to complicate marketing and get all mixed up with the emotion of running a business and trying to get more clients.
To help us simplify things and create more confidence in marketing a private practice, we're chatting with my friend, Jane Carter.
Jane has a beautiful way of teaching through storytelling and helping us think of how we do marketing and business in new ways.
Listen up where she breaks down how you can think about marketing in new ways to help you break through your roadblocks and move toward your goals. In This Episode, You'll Learn:
If you're not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don't miss an episode! Click here to subscribe on iTunes.
And if you're feeling extra generous, I'd love to hear what you think about the podcast. Reviews help others find the podcast plus I'd really love to hear what you think! Click here to leave a review. Just click on "Ratings & Reviews" then "Write a review." Let me know what you like best about the podcast. Thank you! Links mentioned in this episode: About Jane Carter Jane Carter is a counselor and business coach who is committed to helping therapists and other solopreneurs have more money, fun, and freedom in their businesses. She lives in the mountains of Asheville, NC, where she's an outdoorswoman, food-and-wine lover, and coffee-shop connoisseur. Jane can be reached at janecartercoaching.com, where she offers a free consultation. | |||
| 114 - The Stages of Scaling a Private Practice with Gordon Brewer | 08 Aug 2022 | 00:31:43 | |
In this episode of The Private Practice Elevation Podcast, you're going to get a glimpse into the various stages over the lifespan of a growing private practice.
Many therapists start out as solo practitioners, building a private practice around one-on-one client work.
Over time, they may find themselves full of clients - so much so that they have to start a waiting list or refer new clients to other therapists outside of their practice.
So they shift their focus to hiring associates and start building their group practice and continue growing.
But there's actually more than one way to scale a private practice.
And with the rise of online therapy and the ability to reach more people nationwide, opportunities are increasing!
So, today we're chatting with seasoned entrepreneur and private practice owner Gordon Brewer all about the path he's taken over the life of his private practice.
Thinking about the next 5 years and nearing retirement, Gordon has a wealth of knowledge when it comes to scaling a private practice so that it serves his clients and aligns with his life values.
So pull up a chair as I chat with my friend, Gordon, as he takes behind the scenes and tells the story of his own growth and scaling a private practice. In This Episode, You'll Learn:
Subscribe & Review in Apple Podcasts If you're not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don't miss an episode! Click here to subscribe on iTunes.
And if you're feeling extra generous, I'd love to hear what you think about the podcast. Reviews help others find the podcast plus I'd really love to hear what you think! Click here to leave a review. Just click on "Ratings & Reviews" then "Write a review." Let me know what you like best about the podcast. Thank you! Links mentioned in this episode: About Gordon Brewer
Gordon started a new podcast in 2022, The Kindness & Compassion Podcast, that explores the intersection of psychology, science and spirituality to create more kindness and compassion in the world.
Gordon has worked in the human services and mental health fields for over 30 years. He has previously worked in agency settings and is currently in private practice as a therapist. He is the owner of a group therapy practice, Kingsport Counseling Associates, PLLC (www.kingsportcounseling,com) located in Kingsport, TN. He has also served as an adjunct instructor and internship supervisor at East Tennessee State University.
Gordon is married to Mary "Sister" Brewer and they have one daughter, Rebecca who is an environmental educator. Gordon is also a clergy person in the Episcopal Church (vocational deacon).
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| 111. Lessons Learned from 8 Years of Online Marketing with Maelisa McCaffrey | 29 Jun 2022 | 00:35:51 | |
In this episode of the Private Practice Elevation Podcast, you're going to hear a first-hand account of what it's like to do online marketing for a business over the span of 8 years.
The ups and downs. The good, the bad, and the ugly!
When it comes to marketing your private practice or new business online, it can often be so overwhelming to know where to start and what to focus on.
You could put a bunch of time and energy into one thing and still wonder where your ideal client is and why are they not showing up.
But over time, as you flex your marketing muscles and begin to see what's working and what isn't, your focus gets more refined and growth begins to occur.
I think one of the most helpful ways to learn about marketing a business online is to hear from people who have gone before you.
When you listen to someone explain their stories of what worked, what didn't, and the mistakes and successes they had, you can take those lessons and apply them to your own private practice.
That's exactly what we're doing with my conversation with Maelisa McCaffrey from QA Prep.
She's been marketing her business, QA Prep, online since 2014, so you'll be sure she's got a lot of marketing stories to tell.
Give a listen as she lays it all out there and shares tons of tips you can apply to your own marketing efforts. In This Episode, You'll Learn:
If you're not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don't miss an episode! Click here to subscribe on iTunes.
And if you're feeling extra generous, I'd love to hear what you think about the podcast. Reviews help others find the podcast plus I'd really love to hear what you think! Click here to leave a review. Just click on "Ratings & Reviews" then "Write a review." Let me know what you like best about the podcast. Thank you! Links mentioned in this episode: About Maelisa McCaffrey Dr. Maelisa McCaffrey is a licensed psychologist, nail design enthusiast, and multi-passionate entrepreneur. With her business QA Prep, she empowers therapists through trainings and consultation on clinical documentation. Maelisa focuses on the "why" behind the usual recommendations and encourages clinicians to think outside the box, while also keeping their ethics intact. As someone with ADHD who's had to figure out what works through trial and error, Maelisa aims to make sure her trainings are practical, while also allowing for plenty of laughter and fun. | |||
| 110 - Using Clinical Supervision to Uplevel Your Private Practice Growth- Dr. Amy F Parks - 4 11 22 3.03 PM | 14 Jun 2022 | 00:25:48 | |
In this episode of The Private Practice Podcast, you're going to learn how making clinical supervision a part of your private practice can help you uplevel your business and career growth.
The trouble is, with the current associations available to therapists and confusing state licensing protocols, it can be hard for supervision-seekers to find a supervisor with whom they resonate.
After all, new graduates are looking to start their careers off on a solid foundation, and a great supervisor can truly impact the trajectory of their careers as mental health professionals.
But someone is solving the problem by connecting supervision-seekers with supervisors across the United States…
Enter Dr. Amy F Parks.
Dr. Parks is a licensed therapist with more than 35 years of experience in the mental health field. She is an LPC and a Nationally Accredited ClinicalSupervisor.
She's also the creator of The Clinical Supervision Directory.
The Clinical Supervision Directory (CSD) is the first directory of its kind in the mental health profession. Previously, mental health professionals like LMFTs, LCPs, and LCSWs relied on inadequate, often piecemeal, information when searching for a clinical supervisor to begin practicing therapy
The CSD changes the old ways of searching for supervision completely by providing a one-stop-shop for supervision-seekers to research and find the supervisors that are best for them. In This Episode, You'll Learn:
If you'd like to list yourself as a supervisor on The Clinical Supervision Directory, email hello@the-csd.com for a special discount code available for The Private Practice Elevation Podcast listeners. Subscribe & Review in Apple PodcastsIf you're not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don't miss an episode! Click here to subscribe on iTunes.
And if you're feeling extra generous, I'd love to hear what you think about the podcast. Reviews help others find the podcast plus I'd really love to hear what you think! Click here to leave a review. Just click on "Ratings & Reviews" then "Write a review." Let me know what you like best about the podcast. Thank you! Links mentioned in this episode:
Dr. Parks is a licensed therapist with more than 35 years of experience in the mental health field. She is an LPC and a Nationally Accredited Clinical Supervisor.
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| 109 - What You Need to Do Before Going from a Solo Practice to a Group Practice with Miranda Palmer | 01 Jun 2022 | 00:35:25 | |
In this episode of The Private Practice Elevation podcast, we're going to talk about what you need to do before you go from a solo private practice to a group practice.
Many private practice owners build their solo practice one step at a time.
Perhaps they start out with little to no business experience and slowly get the pieces in place in order to get clients, make the business profitable and grow.
And then, they decide the next stage of growing their business will be to build a group practice by adding more therapists into the mix. So they start hiring and figuring out this new phase and all the challenges that go along with it.
The trouble is that there are many key steps that are missed way back in the solo practice phase that can make building a profitable and sustainable group practice even more difficult.
This means that many therapists end up just doing the best they can instead of setting their private practice up in such a way that they can scale in the future.
And when you add more clinicians into the practice, things get more complicated, and those steps missed at the solo practice stage can turn into big headaches and liabilities.
You can end up with a "full" private practice with 5 employees and only making $20k a year (a common occurrence!).
To help you avoid these missteps and start creating a sustainable practice that sets you up for future success, we're talking to Miranda Palmer. In This Episode, You'll Learn:
Links mentioned in this episode: About Miranda Palmer
Miranda Palmer, LMFT loves helping therapists bridge the gap between what it takes to be a great therapist who gets great clinical outcomes and what it takes to run a successful therapy practice. She has helped thousands of therapists from around the world make the mindset shifts that allow a more effortless application of marketing strategies that grow a private practice that is not just financially sustainable, but that gets great clinical outcomes.
If you're not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don't miss an episode! Click here to subscribe on iTunes.
And if you're feeling extra generous, I'd love to hear what you think about the podcast. Reviews help others find the podcast plus I'd really love to hear what you think! Click here to leave a review. Just click on "Ratings & Reviews" then "Write a review." Let me know what you like best about the podcast. Thank you! | |||
| 108 - The 3 Internal Inclinations That Lead to Success w/ Joe Sanok | 17 May 2022 | 00:35:01 | |
In this episode of The Private Practice Elevation Podcast you're going to learn the three most common internal inclinations that all high-achievers possess.
Have you ever wondered how some of the top business leaders are able to do what they do, build what they build, and create such growth in their businesses?
Or maybe you've seen the growth of other private practices in your area and thought "hmm, what are they doing that's helping them grow?"
Now, this isn't about comparison, which can lead you down a counter-productive path.
But it's about recognizing that there are certain traits or internal inclinations that many successful people have that help them achieve business growth.
To help us understand these three internal inclinations and apply them to your therapy practice, we're chatting with Joe Sanok, author of Thursday is the New Friday.
In his book, Joe examines how the four-day workweek boosts creativity and productivity.
But the only way to achieve those things is to first examine what's going on internally so that our inner game can help improve our outer game.
If you're looking to grow your therapy practice, reach more of your ideal clients, or launch a new business or stream of income, this episode will help you understand your internal inclinations and how you can lean into them to reach your goals. In This Episode, You'll Learn:
If you're ready to elevate your online presence, reach more of your ideal clients, and grow your private practice, you can schedule a free 15-minute Clarity Call.
During this call, we'll uncover the issues holding you back and start putting together a plan to help you reach your goals. Subscribe & Review in Apple PodcastsIf you're not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don't miss an episode! Click here to subscribe on iTunes.
And if you're feeling extra generous, I'd love to hear what you think about the podcast. Reviews help others find the podcast plus I'd really love to hear what you think! Click here to leave a review. Just click on "Ratings & Reviews" then "Write a review." Let me know what you like best about the podcast. Thank you! Links mentioned in this episode:
About Joe Sanok
Joe Sanok is the author of Thursday is the New Friday: How to work fewer hours, make more money, and spend time doing what you want. It examines how the four-day workweek boosts creativity and productivity. Joe has been featured on Forbes, GOOD Magazine, and The Smart Passive Income Podcast. He is the host of the popular The Practice of the Practice Podcast, which is recognized as one of the Top 50 Podcasts worldwide with over 100,000 downloads each month. Bestselling authors, experts, scholars, and business leaders and innovators are featured and interviewed in the 700 plus podcasts he has done over the last six years. | |||
| 97. Therapy Website Content: Can I Have Multiple Ideal Clients? | 16 Nov 2021 | 00:10:10 | |
In this podcast episode you'll learn the do's and don'ts of organizing your website content for your ideal clients. When it comes to creating content for your services and specialties, one issue comes up time and again. So we'll also be answering the age-old question, "is it ok to have multiple ideal clients?". Listen to this quick episode for my answer to these questions so that you can make sure your website reaches the clients you love. | |||
| Encore Episode: What's The Best WordPress Hosting For A Therapy Website? | 10 Aug 2021 | 00:27:28 | |
One of the first questions I get when someone decides they're going to build their therapy website using WordPress is, "what hosting company should I use?" In this episode of The Private Practice Elevation Podcast, I'll share with you some of the key things you'll want to look for when choosing a reliable host for your WordPress website. Like any service that you invest in for your business, your hosting company should serve YOU and empower you to focus more on your business and make it easier for you to succeed. So how can you avoid choosing a WordPress hosting company that sucks the life out of you and the money out of your wallet? Give a listen to this week's episode! | |||
| 91. 5 Important Questions to Ask Before Hiring A Therapy Website Agency | 28 Sep 2021 | 00:28:46 | |
In this episode of The Private Practice Elevation Podcast I'll give you 5 important questions you can ask before hiring a website design agency for your private practice. Your online presence is one of the best investments you can make when you're marketing your therapy practice. The trouble is, many therapists don't know the right questions to ask. So, in this episode, I'm putting myself on the other side of the table and thinking about what I'd want to know if I was hiring someone to design a website for my business. Listen in, take notes, and use these questions to help facilitate your conversations when talking with a therapy website design company. | |||
| 34. The Truth About Niching Down with John Clarke | 20 Jan 2020 | 00:35:27 | |
In this week's episode of the Private Practice Elevation podcast, you'll learn the truth about niching down your therapy practice and exactly how to go about it. "Niching down" tends to be a buzz word we hear a lot in Facebook groups, marketing articles and Instagram. But the truth is, there may be times where "niching down" may actually not be a good idea for your therapy practice. To help us unpack the niching myth and understand how we should go about the niche question, we have our special guest, John Clarke, LPC. | |||
| 30. The 4 Step Process for Attracting Clients with Social Media With Jennifer Sneedan | 18 Nov 2019 | 00:35:42 | |
If you've ever felt like using social media to get new clients in your therapy practice was a pipe dream, this week's podcast episode will give you new hope. In it, you'll learn a simple four-step process that you can use to begin getting results from social media marketing for your private practice. To help you get some traction with your social media and get started with a plan, we've got a social media pro, Jennifer Sneeden from Thriving Therapy Practice. Jennifer is an author, speaker, therapist, business owner, mentor and visionary with one goal: helping entrepreneurs around the globe build thriving businesses and make a bigger impact on the world. Listen in now! | |||
| Encore Episode: 5 Simple Things Your Therapy Website Needs in Order To Get More Clients | 22 Jun 2021 | 00:23:15 | |
Today's episode of the Private Practice Elevation podcast is going to be right to the point. In this episode, we're going to talk about 5 simple things you need to have on your therapy website in order to get more clients. Many therapists build a website and put a lot of time and effort into it, only to wonder why it's not actually getting them any clients. They think, "if I build it, they'll come, right?" Not always. In this episode, I'll share 5 simple things that many therapists are missing on their websites. Things that will help you get more clients in your own private practice. | |||
| 131. Secure, Reliable, and Fast: The Benefits of Managed WordPress Hosting for Your Private Practice Website | 04 Apr 2023 | 00:24:42 | |
In this episode of The Private Practice Elevation Podcast, we're going to unpack everything you need to know about Managed WordPress hosting.
If you have a therapy website built on WordPress, or you're looking to create one, you probably know that website hosting is something that's needed to make that happen.
Website hosting is what allows you to make your website accessible on the Internet.
A hosting service provides the technologies and support needed for the website to be viewed on the Internet. It's where you store your website files so the world can see it.
But if you've had a WordPress website for a few years, you've probably already seen that not all hosting is created equal.
When they're just starting out with their first website, most folks will choose a hosting provider based on price alone.
You may think that hosting is just a place to stick your website files, so the cheapest one should be fine, but that's not the case.
And after working with therapists for many years, I've heard some fairly horrific tales about how certain hosting providers couldn't give clear answers to support questions, tried to upsell additional services when running into issues, or kept their clients on hold for hours on end during support calls.
So, in order to make sure you're getting the most out of your hosting, and help you find a quality service that will serve your private practice for years to come, let's unpack the hosting options available to you.
Typically you have two options for hosting: shared hosting and managed WordPress hosting.
And managed WordPress hosting is my recommendation for your private practice website.
Managed hosting can bring a whole host of benefits to your website, including lightning-fast performance, top-notch security, and rock-solid reliability. And, unlike traditional hosting, managed hosting takes care of all the techy stuff for you, so you can focus on what you do best - running your practice.
If you're planning on building a WordPress website or have a current hosting provider you haven't quite enjoyed, this episode will help you understand your options and find a trustworthy place to host your website. In This Episode, You'll Learn:
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| Non-Traditional Methods of Marketing a Private Practice with Dr. Larry Waldman | 15 Nov 2022 | 00:41:07 | |
In this episode of The Private Practice Elevation Podcast, we're going to talk about non-traditional ways to market a private practice.
Living in these modern times, I think we sometimes forget about the tried and true methods that can be used to build a business.
Often we turn to our computers and social media feeds and think "this is how I'm supposed to market my private practice."
The problem is that in order to build a successful private practice, you may need to think outside of the box.
Clients won't just show up unless you go out and look for them. They need to know you exist!
So what are some creative ways to increase your visibility, share your expertise, and attract more of your ideal clients?
Our guest, Dr. Larry Waldman is on the show today to share some of the creative ways he marketed a successful private practice - one he had for over 45 years!
Dr. Larry is a psychologist, professor, speaker, and author who is passionate about helping private practice owners think outside the box and market their practices in creative and exciting ways. In This Episode, You'll Learn:
Huge Sale On My Favorite WordPress Theme You may already know this, but Divi is my favorite WordPress theme for building beautiful therapy websites. Every year, Elegant Themes, the makers of the Divi WordPress theme do a huge Black Friday sale. And this is year is no different. If you're looking for a great theme to build a new website for your private practice, one that comes with easy-to-use templates and features right out of the box, definitely check out Divi. (affiliate link)
Dr. Waldman is a recently semi-retired licensed clinical, forensic psychologist in Phoenix, Arizona. He conducted a highly successful private practice of 45 years working with children, teens, parents, couples, and adults in a solution-focused manner. He also consulted with family, personal injury, immigration and estate planning attorneys. His BS in Education/Psychology was from the University of Wisconsin; his MS in School Psychology was at the University of Wisconsin-Milwaukee; his Ph.D. in Educational/School Psychology was earned at Arizona State University; and his Diplomate (ABPP) was received in 2003.
Waldman was the past president of the Maricopa Psychological Society, the Director of Psychological Services for Charter Psychiatric Hospital of Glendale, an "Official Guide" (top expert) on Parenting for SelfGrowth.com and was a Medical Consultant for the Social Security Office in Phoenix. He continues as an adjunct graduate professor in counseling and serves on the professional advisory board of Stepping Stones of Hope, a charitable organization serving children who have lost a parent. Waldman also was the co-chair of the Early Career Psychologists Committee with the Arizona Psychological Association (AzPA) for five years. He is certified by the American Council on Exercise (ACE) as a (senior) fitness specialist and is a yoga instructor.
In addition to numerous articles which have been published in the local Phoenix media and in the national press, Waldman has (thus far) written seven books: Who's Raising Whom? Coping with Your Adolescent; How Come I Love Him But Can't Live with Him? The Graduate Course You Never Had, 2nd Edition; Too Busy Earning a Living to Make Your Fortune? Overcoming Your Negotiaphobia: Negotiating Through Your Life; and Love Your Child More Than You Hate your Ex.
Dr. Waldman trained as a public speaker and presents for PESI. His signature presentations are: The Business of Private Practice—The Graduate Course You Never Had and Teaching Parents to Parent. He has made over 150 paid presentations in his career to attorneys, chiropractors, psychologists, family therapists, counselors, social workers, school psychologists and school counselors. To the community Waldman speaks on parenting, marriage, stress, depression and anxiety, wellness, grand parenting and psychotherapy. He also is a seasoned podcast guest. His seminars are organized, practical and entertaining—offering "edutainment." Subscribe & Review in Apple Podcasts If you're not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don't miss an episode! Click here to subscribe on iTunes.
And if you're feeling extra generous, I'd love to hear what you think about the podcast. Reviews help others find the podcast plus I'd really love to hear what you think! Click here to leave a review. Just click on "Ratings & Reviews" then "Write a review." Let me know what you like best about the podcast. Thank you! | |||
| 197. What Do Practice Owners Need to Know About Billing to Be Successful? | 22 Dec 2025 | 00:38:02 | |
Is it possible to grow a thriving therapy practice while taking insurance? If you've ever wondered whether insurance billing is worth the headache, or how to do it right, this episode is for you. Today's guest, Jeremy Zug, co-founder of Practice Solutions, breaks down what private practice owners need to know about billing in order to be successful. With over a decade in the healthcare industry and a team that manages billing for thousands of providers, Jeremy brings clarity and strategy to a topic that overwhelms a lot of therapists. Whether you're solo and private pay or growing a group practice, you'll walk away with fresh insights, helpful mindset shifts, and even a few small changes that could dramatically improve your revenue. This episode answers... 1. Do I need to take insurance to grow my therapy practice?Not necessarily — but if you do, it needs to be intentional. Jeremy shares that some of the most successful practices limit themselves to one commercial payer and one government payer (like Medicaid or Medicare). This approach reduces administrative overwhelm and allows you to stay aligned with your clinical mission. Trying to accept every insurance plan in your area can actually slow your growth, especially as your practice scales. Instead, focus on which payers make the most sense based on your long-term goals, who you serve, and what the reimbursement rates look like in your region. Insurance can absolutely support practice growth, especially when it's chosen strategically. 2. When should I outsource my billing — and when should I bring it back in-house?Outsourcing makes the most sense when your caseload is full. That's usually around 25 to 30 active clients. At that point, billing becomes a time-consuming task that pulls you away from clinical work or team leadership. Jeremy recommends outsourcing to save time and reduce stress, which ultimately helps you grow faster. But once your practice reaches about $2.5 to $3 million in revenue, it may be time to bring billing back in-house with a full-time hire. At that stage, having someone on your team who's dedicated to billing can help you scale more efficiently. It's not a one-time decision. It's about matching your billing approach to your practice's size and complexity. 3. How can I improve my billing process and increase revenue?Even small tweaks to your billing workflow can make a big difference. Jeremy explains how simply reordering certain steps, like reviewing payment posting before resubmitting claims, can dramatically reduce denials and speed up revenue. Many practices waste time by resubmitting the same flawed claims without resolving the underlying issue. He also stresses the importance of reviewing your insurance aging report regularly, which shows you what claims are still unpaid and where you might be losing money. Billing isn't just about submitting claims; it's about building a system that supports healthy cash flow. The more visibility and control you have over your billing process, the more financially stable your practice becomes. In This Episode, You'll Also Learn:
Links mentioned in this episode: Watch The Video: This Episode Is Brought To You By:
RevKey specializes in Google Ads management for therapists, expertly connecting you with your ideal clients. They focus on getting quality referrals that keep your team busy and your practice growing.
Visit RevKey.com/podcasts for a free Google Ads consultation
Alma is on a mission to simplify access to high-quality, affordable mental health care by giving providers the tools they need to build thriving in-network private practices. When providers join Alma, they gain access to insurance support, teletherapy software, client referrals, automated billing and scheduling tools, and a vibrant community of clinicians who come together for education, training, and events.
Learn more about building a thriving private practice with Alma at helloalma.com/elevation. About Jeremy Zug
Jeremy Zug has over a decade of experience in the healthcare industry. Jeremy is known for his expertise in insurance billing, and frequently writes and speaks on topics that support mental health professionals in achieving financial health and operational excellence. He co-founded Practice Solutions with his wife Kathryn in 2017, relying on their combined knowledge from private practices they had worked at while in college.
Practice Solutions is an expanded medical billing company offering billing services, professional services, and educational resources to thousands of mental and behavioral healthcare providers for optimal revenue cycle management. About Daniel Fava Daniel Fava is the owner and founder of Private Practice Elevation, a website design and SEO agency focused on helping private practice owners create websites that increase their online visibility and attract more clients. Private Practice Elevation offers web design services, SEO (search engine optimization), and WordPress support to help private practice owners grow their businesses through online marketing.
Daniel lives in Atlanta, GA with his wife Liz, and two energetic boys. When he's not working he enjoys hiking by the river, watching hockey, and enjoying a dram of bourbon.
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| Encore Episode: How Much Money Is Your Crappy Therapy Website Costing You? | 31 Aug 2021 | 00:24:14 | |
In this week's Encore Episode, we're going to help you determine the actual return on investment you'll get from investing in an online marketing strategy for your private practice. If you don't know what the real monetary impact of your investments is (whether that's money, time, marketing focus), you'll have trouble knowing what's working and what isn't. So listen is as we go through some key metrics that you'll want to know in order to help you decide whether investing in your online presence makes sense for you.
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| 198. Is Traditional SEO Dead for Therapists? | 05 Jan 2026 | 00:58:22 | |
In this episode of the Private Practice Elevation Podcast, you'll discover how the evolving world of SEO and AI is changing the way therapy practices grow online. Daniel Fava sits down with Chris Morin of Moonraker AI to explore actionable SEO strategies, the future of search, and how to prepare your private practice website for the age of AI-powered discovery. Therapists are often overwhelmed by conflicting SEO advice and unsure how to adapt to the fast-changing world of online search. Many feel stuck using outdated tactics or relying on blog content that takes too long to approve and publish. This episode demystifies what's working now in SEO and how therapists can keep their websites relevant, visible, and converting. You might think blog posts are the backbone of a strong SEO strategy. But Chris and Daniel discuss why blog content may no longer be the best place to focus your energy, and what to prioritize instead to rank higher and connect with your ideal clients. Today Daniel is talking with Chris Morin, the founder of Moonraker AI, an SEO agency that helps therapists build visibility and client trust through smart, user-focused online strategies. Chris brings years of experience, a personal connection to mental health work, and a wealth of insight into the future of search. This Episode Answers… 1. What are the most important elements of modern SEO for therapy websites?Chris breaks down the pillars of effective SEO today: fast, secure websites; clear site structure with specialty, modality, and location pages; and a focus on relevance over keyword stuffing. He explains how Google rewards clarity and penalizes outdated tactics. 2. How is AI changing the way people find therapists online?AI-generated answers and voice search are reshaping how people search for help. Chris explains how modular, conversational content (like expanded FAQs) can help your website appear in AI-generated results, even if you're not on page one of Google. 3. Should therapists still prioritize blogging for SEO?Not necessarily. Both Daniel and Chris talk about why blog posts aren't the silver bullet they used to be, and how homepage optimization, clear service pages, and press mentions can have a greater impact on SEO and conversion. Other Key Takeaways:
Links mentioned in this episode: Watch The Video: This Episode Is Brought To You By: RevKey specializes in Google Ads management for therapists, expertly connecting you with your ideal clients. They focus on getting quality referrals that keep your team busy and your practice growing.
Visit RevKey.com/podcasts for a free Google Ads consultation
Alma is on a mission to simplify access to high-quality, affordable mental health care by giving providers the tools they need to build thriving in-network private practices. When providers join Alma, they gain access to insurance support, teletherapy software, client referrals, automated billing and scheduling tools, and a vibrant community of clinicians who come together for education, training, and events.
Learn more about building a thriving private practice with Alma at helloalma.com/elevation. About Chris Moran
Before marketing, I was a massage therapist for over 15 years, providing chair massage to local businesses. That work connected me to countless wellness providers and I had the opportunity to experience firsthand their deep desire to be of service in a world that desperately needs healing.
I also witnessed how so many amazing practitioners struggle to connect with the clients who need their services the most. A highly intuitive group, many feel that digital marketing is overwhelming, causing them to avoid the necessary steps to establish an online presence.
My goal is to help therapists and wellness providers boost their online visibility and connect with their ideal clients so they can build the practice of their dreams. About Daniel Fava Daniel Fava is the owner and founder of Private Practice Elevation, a website and SEO agency focused on helping private practice owners create websites that increase their online visibility and attract more clients. Private Practice Elevation offers web design services, SEO (search engine optimization), and WordPress support to help private practice owners grow their businesses through online marketing.
Daniel lives in Atlanta, GA with his wife Liz, and two energetic boys. When he's not working he enjoys hiking by the river, watching hockey, and enjoying a dram of bourbon.
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| 183. Uncovering the Root Causes of Self-Sabotage with Dr. Audrey Schnell | 01 Apr 2025 | 00:37:22 | |
Self-sabotage is something almost everyone experiences at some point, whether it's procrastination, self-doubt, or avoiding opportunities that could lead to growth. But why does it happen, and how can we break free from it? In this episode, Daniel Fava sits down with Dr. Audrey Schnell to explore the deeper roots of self-sabotage and how to move past it. Dr. Schnell explains that self-sabotage isn't a personal failing but a defense mechanism rooted in fear and past experiences, often dating back to childhood. She shares how awareness, relationships, and small, intentional actions can help shift these patterns and foster growth. Dr. Schnell's insights offer a roadmap for shifting away from self-doubt and into action. Whether it's identifying hidden patterns, leaning on supportive relationships, or making small mindset shifts, this episode provides practical takeaways for anyone ready to move past self-sabotage and step fully into their potential. Key Takeaways:
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| 84. How Therapists Can Leverage Their Knowledge And Launch A Coaching Business with Katie Read | 01 Jun 2021 | 00:45:06 | |
There are a lot of people out there who are jumping on the coaching bandwagon. Some good. Some… maybe not. But the truth is that no one is more qualified to become a coach than mental health therapists. As you'll see in my conversation with our guest, Katie Read, therapists are already coaching! Katie has a beyond impressive resume and tons of experience, but currently, she's obsessed with helping therapists get profitable doing the creative, out-of-the-box, authentic work they're called to do. If you've ever felt like there's got to be more than one-on-one therapy and you're ready to make a big impact in the world… this one's for you! | |||
| 179. More Impact, Less Burnout: How Therapy Intensives Can Revitalize Your Practice with Steffeny Feld | 04 Feb 2025 | 00:34:15 | |
In this episode of the Private Practice Elevation podcast, we're diving into the world of therapy intensives with Steffeny Feld, EMDR Certified Therapist, Consultant, and Creator of the Intensive Design Lab. Steffeny is passionate about helping therapists transform their practices by offering therapy intensives—an approach that's not only deeply impactful for clients but also allows clinicians to work less, earn more, and make a lasting difference. During our conversation, Steffeny shares her journey, the benefits of therapy intensives, and practical steps for incorporating them into your private practice. We'll explore what makes therapy intensives so powerful, common misconceptions therapists might have, and how they can help you grow your income, boost your energy, and expand your impact. Whether you're new to the concept or curious about taking the next step, this episode is packed with actionable insights to help you reimagine your private practice. Key Takeaways:
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| Bonus Episode: SEO Webinar This Week! | 27 Jan 2025 | 00:21:39 | |
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| 177. How To Perform an SEO Assessment of Your Private Practice Website | 07 Jan 2025 | 00:33:14 | |
In this episode of Private Practice Elevation, Daniel dives into the world of search engine optimization (SEO). He explains how therapists in private practice can perform a basic SEO assessment of their websites. SEO can feel like a moving target, especially with the constant changes in Google's algorithm, but understanding the basics can make a big difference in your online visibility. For private practice owners, having a strong online presence is essential to attracting the right clients. However, navigating SEO often feels overwhelming. That's why this episode is packed with practical tips to help therapists assess their current SEO strategies and identify opportunities for improvement. From understanding key metrics in Google Analytics to optimizing Google Business Profiles for local search, Daniel covers the essentials to help you elevate your online presence and grow your practice. Why Perform An SEO Assessment?Many therapists struggle to understand why their website isn't generating enough leads or why they aren't ranking higher in Google searches. Daniel emphasizes that an effective SEO strategy starts with understanding where your website stands today. By assessing your current performance, you can create a clear path toward improving your rankings, driving more traffic, and ultimately attracting more of the clients you want to work with. Episode Highlights
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| 176. Our Top Predictions for SEO in 2025: What Therapists Need to Know | 23 Dec 2024 | 00:28:21 | |
In this episode of the Private Practice Elevation Podcast, Daniel dives into the fast-paced, ever-evolving world of SEO and what therapists can expect as we look toward 2025. With Google's algorithms constantly shifting and new technology—like AI-powered search engines—coming into play, keeping up with SEO trends can feel overwhelming for private practice owners. However, understanding these changes is essential for staying visible online and continuing to attract new clients. For many therapists, the world of SEO can feel like a maze of ever-changing rules and best practices. Google's algorithms now analyze everything from page load times to user experience and even the expertise of content authors. This means that simply having a website or using a few targeted keywords is no longer enough to achieve high rankings. Staying on top of SEO requires not only understanding what Google's search engine is prioritizing but also adapting content and website strategies to match those priorities. In this episode, we'll cover five major SEO trends predicted to dominate 2025. Each prediction is meant to help you reach more of your ideal clients and understand the shifting landscape of SEO for your private practice. With clear explanations and straightforward action steps, you can learn what's coming next—and what you can do to stay ahead. Key Takeaways:
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| 129. 6 Things Killing Your Website Page Speed & How To Fix Them | 07 Mar 2023 | 00:23:20 | |
In this episode, you're going to learn 6 things that may be killing your website's page speed and how to fix them.
The goal of your private practice website is to reach your ideal clients and get them the information they need to (hopefully) choose to work with you for therapy.
But when your website isn't performing well and provides those potential clients with a slow and frustrating experience, chances are they will leave your website without taking the next step.
And Google has also let us know that page speed is one of the top ranking factors for websites.
So if your website is slow, it could mean an impact on your SEO and a loss in organic traffic from search engines.
How can you tell whether your website loads slowly (aside from just looking at it) and what the main issues are that are impacting your page speed?
Let's discuss 6 things that may slow your website down and how to fix them. In This Episode, You'll Learn:
Having a fast website is important for many reasons, and optimizing it for SEO is one of them.
SEO, or search engine optimization, is the process of improving a website's visibility in search engine results. This is done by making sure the website is optimized for the specific keywords that people are likely to search for.
People want to find what they're looking for quickly, and a slow website can deter them from staying on the page. As Daniel Fava, the host of the Private Practice Elevation Podcast, says, "In today's day and age, people like things fast, we like things loading quick, we want to get to the information that we're searching for as quickly as possible."
Google also takes page speed into consideration when ranking websites. If a website takes longer than three seconds to load, it can lose up to 32% of its page visitors.
This can significantly affect the website's ranking, making it difficult for potential customers to find. Google's Page Speed Insights tool can be used to check a website's loading speed and determine if it needs to be optimized.
At Private Practice Elevation, they offer WordPress website care plans where they look after your website and make sure it's running smoothly. Their Trekker care plan includes speed optimization, where they will make sure your website is running as quickly as possible. This is an important service for those who want to make sure their website is running optimally and that their SEO is as good as it can be.
In conclusion, optimizing a website for SEO is important for those who want their website to be visible in search engine results. Google takes page speed into consideration when ranking websites, so it's important to make sure your website is loading quickly. Choose quality hosting services. One of the most important ways to improve your page speed is to choose quality hosting services.
When it comes to web hosting, it's important to choose a plan that is suited to the complexity of your website. If you have a complex website, you may need to invest in a more expensive hosting plan. There are hundreds of web hosting plans to choose from, so it's important to do your research and choose the one that best fits your needs.
It's also important to consider managed WordPress hosting if you're using WordPress. Managed WordPress hosting is more secure and can help improve your website's page speed. It also comes with additional features such as automatic backups and updates, which can help save you time and money.
Finally, it's important to consider customer service when choosing a hosting provider. Good customer service is essential if you ever encounter any issues with your website. Make sure to read reviews and ask questions before committing to a hosting provider.
Overall, choosing quality hosting services is an important step in optimizing a website for page speed. Investing in a good hosting plan can save you time, money, and frustration in the long run. Make sure to do your research and choose a hosting provider that meets your needs. Optimize Images and Files Additionally, optimizing images is a must for any website.
Having high-quality images can attract more viewers, but unoptimized images can drastically slow down page speed. To avoid this, it's important to use JPEG files instead of other formats, compress images to make them smaller, and avoid images that are one megabyte or larger.
There are several tools available online that can help you compress images without sacrificing quality.
Thirdly, too many plugins can also slow down page speed. Plugins are useful for adding functionality to a website, but they can also add hefty files that slow down loading time. It's important to only use the essential plugins necessary for your site, and to keep them up to date.
Fourth, compressing files is also essential for page speed. Compressing files such as PDFs, intake forms, eBooks, etc. can reduce their size and make them download faster. Gzip and deflate are the most common types of file compression, and it's best to reach out to an expert if you need help with this.
Finally, render-blocking resources can also affect page speed. Websites, including WordPress themes, come with code such as JavaScript and CSS files. These files tell a browser how your website is supposed to look, and most browsers prevent sites from loading until the site's CSS files load.
To avoid this, it's important to optimize your code and reduce render-blocking resources.
In conclusion, optimizing images and files is essential for improving page speed. Investing in quality hosting services, compressing images and files, using only essential plugins, and reducing render-blocking resources are all important steps for optimizing a website for page speed.
Taking the time to optimize your website can save you time, money, and frustration in the long run. Optimizing WordPress Websites WordPress is one of the most popular content management systems available, and for good reason. It's easy to use and has a wide range of features and customization options. However, if not properly optimized, WordPress websites can be slow and difficult to use. Fortunately, there are several steps you can take to optimize WordPress websites and improve page speed.
The first step is to invest in quality hosting services. A good hosting service will ensure that your website is always up and running, and that it is secure and reliable. It will also provide you with the resources you need to optimize your website for page speed.
The second step is to optimize images and files. Images and files are often the largest contributors to slow page speed. Compressing images and files can significantly reduce their size and improve page speed.
Additionally, it's important to use only essential plugins. Too many plugins can slow down your website, so it's important to only use the plugins that are necessary for your website's functionality.
The third step is to reduce render-blocking resources. Render-blocking resources are JavaScript and CSS files that prevent your page from loading until they have loaded.
To reduce render-blocking resources, you can alter the CSS code to identify conditional CSS elements using the media attribute, use code purging tools to remove unnecessary CSS from your site, bundle JavaScript and CSS files together, and minify the rendering files.
The fourth step is to avoid poorly coded themes. Your website's theme is the foundation of your website and controls the architecture of your whole site. Using a poorly coded theme can slow down your website, so it's important to invest in a premium theme that is up to industry best practices.
Taking the time to optimize your WordPress website can make a huge difference in page speed. It can also improve the overall user experience and make your website more secure and reliable.
By following the steps outlined above, you can ensure that your WordPress website is optimized for page speed and is running at its best. | |||
| 175. 5 Steps to Optimize Your Blog Posts for SEO | 10 Dec 2024 | 00:33:09 | |
In this episode of Private Practice Elevation, we're diving into one of the most important yet often misunderstood aspects of online marketing: blog SEO. You'll learn five actionable steps to optimize your blog posts for search engines, helping you rank higher in search results and reach more potential clients. Whether you're just starting out with blogging or you've been at it for a while, this episode will give you clear, easy-to-follow strategies for improving your blog's visibility without getting overwhelmed by technical jargon. From keyword research to writing compelling titles to structuring your posts for better readability, we've got you covered. Many private practice owners and therapists struggle with getting their content seen by the right people. You might be writing fantastic blog posts, but if those posts aren't optimized for search engines, they're likely not reaching your target audience. This can lead to frustration as you're putting in the effort but not seeing the results. The issue often comes down to a lack of SEO knowledge, which can feel daunting to non-tech-savvy practice owners. This episode will simplify SEO, breaking down exactly what you need to do to make your content more discoverable online, so you can focus on attracting more clients. One common myth is that SEO is too complicated for non-experts. Many therapists believe they need to hire an expensive marketing agency to see any real results. While it's true that SEO can get technical, the steps covered in this episode are straightforward and something you can easily implement on your own. We'll also address the misconception that stuffing your blog post with keywords is the key to ranking higher. With Google's August 2024 update, focusing solely on keywords is no longer enough—intent and relevance are what matter most now. Finally, we'll bust the myth that SEO success happens overnight. While these steps are crucial, it's important to understand that SEO is a long game. Consistency and quality will pay off, helping you grow your practice over time by bringing in more organic traffic. Tune in to this episode and take the mystery out of blog SEO with five simple steps to make your content work harder for your practice! Key Takeaways
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| 174. Embracing the Digital Revolution in Mental Health: What Therapists Need to Know with Amity Cooper | 22 Nov 2024 | 00:45:16 | |
In this episode, Daniel Fava addresses a common concern many therapists have—technology. It's no secret that a lot of therapists shy away from new digital tools, whether it's due to fear of change, lack of time to learn, or simply feeling like technology doesn't fit into their practice. But what if embracing tech could make therapy more efficient, engaging, and accessible? Daniel chats with Amity Cooper to explore this, who shares her insights on how therapists can leverage technology like AI and virtual reality to enhance their work and improve client care. Amity is a professional counselor with a diverse background in business and mental health. Holding dual master's degrees in Clinical Mental Health Counseling and Conflict Resolutions, she has traversed a career path from marketing and product development to the mental health field. Her entrepreneurial background has not only given her a fresh perspective on therapy but also led her to coin the term "Therapreneur," which describes therapists who embrace both clinical work and entrepreneurship. Throughout the episode, Amity shares how therapists can benefit from thinking like business owners while still delivering high-quality care to clients. She believes that combining therapeutic expertise with smart business practices can help therapists run thriving, sustainable practices. But the conversation doesn't stop there! Amity and Daniel dive into some cutting-edge topics like AI (artificial intelligence) and VR (virtual reality) and how these technologies are starting to transform the therapy space. While technology can feel intimidating to some, Amity encourages therapists to push past their fears and embrace the future. Whether it's using AI-powered chatbots or note-taking tools that simplify admin work or introducing clients to VR experiences that create immersive therapeutic environments, there's a lot of potential for these tools to elevate therapy practices. This conversation will help you shift your mindset and see how integrating these tools can empower both you and your practice. Key Takeaways:
Links mentioned in this episode:
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| 171. The How & Why Behind Creating an EHR for Therapists with Ryan Fuller from My Best Practice | 11 Oct 2024 | 00:36:07 | |
In today's fast-paced world, therapists often find themselves juggling various systems for billing, progress notes, treatment planning, and administrative tasks.
This inefficiency can lead to burnout and suboptimal care.
In this episode, Ryan Fuller, co-founder of My Best Practice, discusses these challenges and how their electronic health record (EHR) system addresses them. Ryan shares his journey from juggling multiple systems for clinical work, research, and administrative tasks to creating a seamless, integrated solution for mental health professionals. We discuss the challenges faced by therapists and the significant improvements My Best Practice brings to clinical practice, administration, and research. Ryan explains the early stages of developing My Best Practice, outlining the key functionalities they aimed to address—clinical documentation, research integration, and business administration. The discussion moves to the onboarding process, emphasizing the platform's user-friendly migration services, which make it easy for practices to switch from other popular EHR systems like Simple Practice. As the conversation progresses, Ryan touches on future advancements, including AI-driven progress notes, and why user feedback is crucial in shaping these features. If you're curious about what thought, planning, and ideas go into creating an EHR platform, and how it can help you streamline your private practice, listen up! Key Takeaways:
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| 170. Avoiding Financial Blindspots While Scaling Your Therapy Practice with Nate Hendrikse | 27 Sep 2024 | 00:35:31 | |
In this episode of the Private Practice Elevation Podcast, Daniel Fava welcomes Nate Hendrikse, founder of Navigator Bookkeeping, to discuss the journey of scaling a private practice from a financial perspective. Nate shares his background as a former teacher and how his passion for personal finance led him to start his own bookkeeping business. With an empathetic understanding of the struggles private practice owners face, Nate breaks down key strategies for understanding and improving their financial stories. Nate delves into the importance of having a clear financial story and how it can alleviate stress and confusion for practice owners. He emphasizes the need for tracking essential metrics and creating a dashboard to maintain a comprehensive view of the business's financial health. As therapy practices grow, Nate highlights the challenges of optimizing clinician pay structures and provides practical tools and tips to ensure that practices remain profitable and sustainable. Knowing some of the blind spots and things to avoid can help therapists step confidently into scaling their business and growing their team. If you own or manage a private practice and are looking to scale effectively, this episode is packed with actionable insights and expert advice from Nate Hendrikse. Key Takeaways:
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| 167. Exploring the Psychology of Money with David Frank | 16 Aug 2024 | 00:32:55 | |
In this episode of The Private Practice Elevation Podcast, Daniel Fava chats with David Frank, founder of Turning Point Financial Planning, about the intricate relationship between money and psychology.
Both professionals share their journeys, showing how their careers transitioned towards serving the mental health community.
David provides insights into his role in assisting therapists with their financial planning, covering both personal finance and business structures.
Throughout the episode, David Frank delves into the psychology of money and common mindsets that arise for business owners, particularly therapists.
He explains how deep-seated beliefs and patterns from childhood influence financial behaviors and decisions. David also discusses the crucial role of conversation and speaking with trusted individuals in overcoming financial shame and anxiety. The importance of community, having professionals like financial planners on your team, and maintaining a stance of curiosity and non-judgment about financial matters are emphasized.
The episode wraps up with actionable advice for therapists and business owners on managing their financial lives more effectively and with greater insight. Key Takeaways:
Links mentioned in this episode:
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| 166. Demystifying WordPress: Understanding WordPress.com and WordPress.org for Private Practice Websites | 06 Aug 2024 | 00:26:49 | |
In this episode of the Private Practice Elevation podcast, host Daniel Fava dives deep into the differences between WordPress.com and WordPress.org, helping private practice owners make informed decisions about their website platforms.
Daniel seeks to remove the confusion that many people face when choosing between these two WordPress platforms.
In fact, some don't even know that WordPress has TWO options for building a website with their platform.
But there are, and many folks get confused or choose the wrong platform when building their first website for their private practice.
In this episode, Daniel demystifies WordPress by breaking down the four main differences between Wordpress.com and Wordpress.org: ownership and control, cost, customization and flexibility, and maintenance and security.
Each aspect is crucial for private practice owners to consider as they plan their online presence.
With insightful comparisons and real-world examples, he guides listeners through the complexities of WordPress choices, making the decision clearer and more strategic for long-term practice growth. Key Takeaways:
Links mentioned in this episode:
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| 164. 3 Key Shifts Every Therapist-Turned-Practice-Owner Must Make with David Sturgess | 08 Jul 2024 | 00:48:46 | |
In this episode of the Private Practice Elevation podcast, host Daniel Fava welcomes David Sturgess, a seasoned mental health professional and business consultant, to discuss the pivotal shifts required when transitioning from therapist to business owner. The journey from being an agency therapist or employee to becoming a business owner of your private practice is filled with unique challenges and opportunities.
For therapists considering this path, understanding the nuances of business, the value of time and money, and the intricacies of marketing can be the difference between thriving and merely surviving.
David Sturgess has a compelling background in mental health, with over 16 years of experience in the field. His journey began as a 911 operator and first responder, which unfolded into a strong interest in psychology and led his current career.
David worked for several years in youth residential treatment facilities and transitioned into private practice six years ago as a result of desiring to be more present for his family and to alleviate burnout.
Currently, David is a consultant with Wise Practice Consulting, where he focuses on helping solo practice owners navigate the transition from clinical work to business ownership.
In this episode, David imparts his insights on three major changes that are crucial for therapists ready to delve into the entrepreneurial world and see lasting success. Key Takeaways:
Links mentioned in this episode:
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| 163. SEO Success Story: How One Therapist Achieved a Fully Booked Calendar with Steve Cuffari | 25 Jun 2024 | 00:47:22 | |
In this episode of the Private Practice Elevation podcast, host Daniel Fava interviews special guest Steve Cuffari, a marriage and family therapist and current client of Private Practice Elevation about his experience investing in SEO for his private practice.
Daniel and the Private Practice Elevation team have been helping Steve expand his practice's visibility through SEO (Search Engine Optimization) for about two years now.
Steve shares his journey of transitioning from working at an organization to starting his own private practice - without taking insurance from the get-go.
He discusses the importance of investing in a website and SEO to attract clients and shares valuable insights on honing your message, tracking numbers, and staying competitive.
Steve's story is a testament to the power of facing fears and investing in yourself to achieve success in private practice.
Tune in to learn from his experiences and gain valuable tips for your own practice. In This Episode, You'll Learn:
Alma is on a mission to simplify access to high-quality, affordable mental health care by giving providers the tools they need to build thriving in-network private practices. When providers join Alma, they gain access to insurance support, teletherapy software, client referrals, automated billing and scheduling tools, and a vibrant community of clinicians who come together for education, training, and events.
Learn more about building a thriving private practice with Alma at helloalma.com/elevation. Links mentioned in this episode:
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| 162. Embracing The Rhythms of Life While Scaling A Group Practice with Amy Dover | 11 Jun 2024 | 00:34:57 | |
Work-life balance is a myth! But rhythms of life and the changing of seasons are something that we can all embrace. In this episode, I sit down with Amy Dover, a seasoned therapist and successful group practice owner. Amy has an inspiring story of transitioning from various practice settings to building her own flourishing group practice in Enterprise, Alabama. Throughout our conversation, Amy opens up about the rapid growth of her practice and the different seasons she's experienced as an entrepreneur. We dive into the challenges of maintaining a healthy work-life balance and why Amy prefers to think in terms of finding a rhythm rather than balance. Because, honestly, balance never comes and only creates frustration. She shares her insights on how to adapt to the changing demands of personal life and business, providing valuable advice for anyone looking to grow their practice while staying grounded. Key Takeaways
Amy's experience and wisdom offer a roadmap for navigating the complexities of practice growth while staying true to your values. Links mentioned in this episode: This Episode Is Brought To You By
Alma is on a mission to simplify access to high-quality, affordable mental health care by giving providers the tools they need to build thriving in-network private practices. When providers join Alma, they gain access to insurance support, teletherapy software, client referrals, automated billing and scheduling tools, and a vibrant community of clinicians who come together for education, training, and events.
Learn more about building a thriving private practice with Alma at helloalma.com/elevation. | |||
| 161. Stepping Into Leadership While Scaling A Private Practice, with Joshua Rosenthal, PsyD | 28 May 2024 | 00:40:32 | |
In this episode of The Private Practice Elevation Podcast, Daniel Fava and Dr. Joshua Rosenthal dive deep into the transformative journey from solo practice to a thriving group enterprise.
Dr. Rosenthal shares his pearls of wisdom on leadership, emphasizing the importance of clarity in your professional and personal goals. He advocates for creating roles that align with your passions and strengths, a strategy that has proven successful for both him and his team.
Discover how Dr. Rosenthal navigated the complexities of scaling a business, from the inception of the Big Apple Day program—a summer camp for children ages 6-12 with developmental, social and/or learning difficulties.—to fostering a culture of continuous improvement and reflection within his team of over 300.
He candidly discusses the challenges of retention and the financial balancing act required to sustain growth.
Dr. Rosenthal also unveils his evolved leadership approach, where he focuses on growth and empowering a core leadership team, ensuring that the quality of service remains consistent across the board. This top-down approach underscores the critical role of leadership in shaping employee experiences and, by extension, customer satisfaction.
Join us in this episode as we unpack the highs and lows of growing in leadership as you step into private practice growth. Dr. Rosenthal's story is not just about the success of his practice but also about the resilience, adaptability, and strategic thinking that are the hallmarks of effective leadership. Key Takeaways: Joshua Rosenthal, PsyD, shares several key takeaways from his experience in building and managing his private practice, then a summer camp, and later, his role as a CEO. Here are the main points:
Free Guide From Our Sponsor: Building Your Dream Caseload Growing a caseload of clients you're passionate about working with can help you build a career that's both impactful and sustainable. But it's often easier said than done — which is why our sponsor, Alma, has created a guide to help you identify and connect with clients who fit your practice.
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| 160. The Power of Mentorship in Private Practice with Steve Bisson | 13 May 2024 | 00:36:12 | |
In this conversation with Steve Bisson, you'll learn all about mentorship - both giving and receiving - within private practice. Steve discusses both his personal experience and the broader implications of mentorship in the professional development of therapists and mental health workers. The episode delves into the core facets of finding and offering guidance in an often complex and challenging career path. Throughout the episode, we unpack the nuanced differences between mentorship and other forms of professional development tools such as business coaching, as well as the organic nature of establishing pivotal mentoring relationships. The discussion emphasizes the importance of authenticity and trust in these relationships, illustrating how mentorship can significantly influence personal growth and career progression. The episode is filled with anecdotes and strategic advice, inviting both new practitioners and experienced professionals to consider the impact of mentorship on their journey through the mental health field. Key Takeaways:
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| 158. Defining Your Business' Core Values (And What Ours Are) | 16 Apr 2024 | 00:23:11 | |
In this episode of the Private Practice Elevation podcast, host Daniel Fava dives deep into the significance of establishing core values for your private practice.
Crafting core values goes beyond traditional marketing—these guiding principles shape the culture, decision-making, and strategic direction of your therapy practice.
After sharing about what core values are, Daniel transitions into a solo discussion on the essence of core values and their profound impact on business operations.
He delves into the purpose of having core values, including aligning your team's actions, enhancing company culture, and influencing how you serve clients.
Through three main tips, Daniel illuminates the process of creating actionable and meaningful core values.
In the candid sharing of Private Practice Elevation's own set of core values, you'll gain insights not only into building your own values but also into the ethos that guides Daniel's successful team at PPE.
Tune in to the full episode for a dive into the world of private practice core values with Daniel Fava, and stay connected with Private Practice Elevation for more invaluable lessons to take your practice to new heights. Key Takeaways:
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| 157. How to Position Yourself As the #1 Trusted Practice In Your Community with Brent Stutzman | 09 Apr 2024 | 00:46:13 | |
In this episode of the Private Practice Elevation podcast, host Daniel Fava interviews Brent Stutzman on how to position yourself as the number one trusted therapy practice in your area.
With around seven years of experience, Brent ventured into the marketing realm when his wife, a therapist, decided to start her own private practice.
His journey began with branding and marketing, which he mastered through self-learning due to budget constraints. He successfully launched 'Kid Matters Counseling' with his wife, achieving a waiting list status before its onset.
Eventually, Brent expanded his expertise to help other therapists establish and grow their practices, learning the critical importance of positioning as a trusted authority in the market. He also has launched TheraSaas, a powerful CRM for private practices.
His work is significantly impacted by the StoryBrand framework, which he has adeptly applied to launch over twelve practices across the country. As a certified Storybrand Guide, Brent emphasizes the power of storytelling and how therapists can become trusted guides for their clients.
Brent states that this transition - moving from YOU being the center of your marketing to having your clients be the hero - has the potential to help take your marketing to a new level of success.
In this episode, Brent provides five steps to establish yourself as a guide, including demonstrating empathy, providing a sense of safety, demonstrating authority, illuminating the problem, providing a plan, and calling the hero to action.
Tune in to learn how to position yourself as the go-to practice in your community. In This Episode, You'll Learn:
Alma is on a mission to simplify access to high-quality, affordable mental health care by giving providers the tools they need to build thriving in-network private practices. When providers join Alma, they gain access to insurance support, teletherapy software, client referrals, automated billing and scheduling tools, and a vibrant community of clinicians who come together for education, training, and events.
Learn more about building a thriving private practice with Alma at helloalma.com/elevation. Links mentioned in this episode: | |||
| 135. The 5 Most Common SEO Mistakes I See on Private Practice Websites | 30 May 2023 | 00:20:39 | |
Have you tried using SEO (Search Engine Optimization) on your private practice website, but you're still wondering why people still can't find you on Google?
Or perhaps you're just getting started on building your website and wondering, "what do I need to do to make sure that clients can find me in search engines?"
In this episode of the Private Practice Elevation Podcast, we're going to talk about the five most common SEO mistakes I see therapists make.
Most private practice owners agree that organic traffic to their website can be a great stream of referrals into the business.
However, many people fail to see the results they want from their SEO efforts.
They've got a website - maybe even a great looking one - but the analytics show that not many people are visiting the website or using it to take the next step toward becoming a client.
I've consulted with scores of therapists over the years and have reviewed many websites.
And time and again I see these top 5 mistakes holding folks back from getting momentum with their SEO strategy. In This Episode, You'll Learn:
This Episode is Brought To You By
Alma is on a mission to simplify access to high-quality, affordable mental health care by giving providers the tools they need to build thriving in-network private practices. When providers join Alma, they gain access to insurance support, teletherapy software, client referrals, automated billing and scheduling tools, and a vibrant community of clinicians that come together for education, training, and events.
Alma gives clinicians the tools they need to build thriving private practices. When you join their insurance program, you can get credentialed within 45 days, and access enhanced reimbursement rates with major payers. They also handle all of the paperwork, from eligibility checks to claims submissions, and guarantee payment within two weeks of each appointment.
In addition to their insurance program, Alma offers timesaving tools and administrative support — so you can spend less time on paperwork, and more time delivering great care to your clients.
Learn more about building a thriving private practice with Alma at helloalma.com/elevation. Links mentioned in this episode:
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