Join Charlie Gedeon and Allan Macdonald, co-founders of Pragmatic Studio, as they unpack the practical applications of AI in UX research workflows. Through hands-on demonstrations, they explore how AI tools like ChatGPT, Dovetail, and FigJam can augment—not replace—qualitative research processes.
Chapters:
0:00 Intro
01:54 Setting up a workspace in Notion
4:25 Using ChatGPT to generate interviews
11:23 Transcribing and tagging interviews in Dovetail
22:26 Note-taking in Notion
24:35 Brainstorming with ChatGPT for theme analysis and reflection
26:36 Organizing and facilitating analysis with FigJam
36:13 When to use AI and how to avoid errors with it
37:54 Q&A Start
39:05 Question: What's your perspective on Notion's new templates and AI?
43:22 Question: Have we tried the AI integration in MIRO?
46:30 Question: How do we integrate our UX/UI process in products where there is an accompanying hardware?
52:47 Closing
Key Topics of Discussion:
- Creating better interview scripts with AI-assisted brainstorming
- Leveraging AI for efficient interview analysis and insight generation
- Using collaborative AI tools to enhance client communication
- Balancing automation with human expertise in research synthesis
The workshop offers a nuanced perspective on AI integration, emphasizing thoughtful implementation while acknowledging the importance of human judgment, ethical considerations, and potential biases. Rather than positioning AI as a replacement for human researchers, the presenters demonstrate how these tools can serve as powerful thinking aids that enhance the research process while maintaining the critical role of human expertise.