Explore every episode of the podcast Practice of the Practice: Marketing a Practice Podcast

How do you want your audience to feel when they interact with your business? What are the core values of building strong branding in your business? Can you make sure […]

The post Branding Recap: 8 Tips to Improve Your Brand | MP 126 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Do you often need to print things like business cards, packaging, or flyers for your private practice? Are you creating print files by yourself, or with a designer? Have you […]

The post Branding Recap: 10 Print Design Tips | MP 125 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Where do the laws of great graphic design apply to? Do you want to connect more deeply and quickly with your ideal clients? What are some tenets of setting up […]

The post Branding Recap: 12 Digital Design Tips | MP 124 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

How can you ensure consistency and professionalism in all of your messaging? Are you in the process of rebranding with or hiring a new designer? How can you quickly communicate […]

The post Branding Recap: Creating a Brand Style Guide in 6 Steps | MP 123 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Do you need a quick refresh of the tenants of logo design? Why should you consider adding “visual salience” to your logo? How can you balance being literal and creative […]

The post Branding Recap: 10 Logo Design Tips | MP 122 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

What are the three simple steps to creating an authentic and powerful brand? How do you create riveting marketing to help your ideal clients connect with you? Can you polish […]

The post The Secret Formula for Creating Can’t-Ignore Brands with Mark Drager | MP 121 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Can you use your intuition in marketing? Do you want to become more comfortable with video storytelling? What are some classic bootstrap strategies in business? In this podcast episode, Sam […]

The post Purposeful Digital Storytelling with Deevo | MP 120 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Do you want to reach new potential clients? What are 10 quick ideas on building your exposure? How healthy is your media mix? In this podcast episode, Sam Carvalho speaks […]

The post How to Increase Your Visibility with Lisa Simone Richards | MP 119 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

What encourages you to put things off until tomorrow? Why should you get clear on your fears? What is your brilliance? In the second of two podcasts, Sam Carvalho speaks […]

The post How Female Entrepreneurs can Overcome Imposter Syndrome and More with Ryane LeCesne – Part 2 | MP 118 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Are you a woman in business and an entrepreneur? Have you struggled with impostor syndrome and perfectionism? Is your nervous system perhaps impacting your business system, and vice versa? In […]

The post How Female Entrepreneurs Can Overcome Imposter Syndrome and More with Ryane LeCesne – Part 1 | MP 117 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

How can you conduct conscious identity design for your marketing? Do you know how to embody a magnetic persona? Where is your zone of passion? In this podcast episode, Sam […]

The post Looking Inward to Improve Your Marketing with Rocky Buckley | MP 116 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Do you double – and triple! – check your print designs? How can you properly and effectively print with black ink in your design? Are you using QR codes? In […]

The post 10 Print Design Mistakes to Avoid | MP 115 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Why should you incorporate trends in your new design? Do you use stock images? Are you using hierarchy to your advantage? In this podcast episode, Sam Carvalho speaks about 15 […]

The post 15 Graphic Design Mistakes to Avoid | MP 114 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Have you heard of the Rule of 26? Why do many service-based websites fail to attract and convert clients? Which three aspects of your practice should you optimize to see […]

The post Michael Buzinski’s Rule of 26 to Guarantee an Increase in Your Revenue | MP 113 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Can you make more without working more? What are the key aspects of becoming profitable? How does your headspace influence the success of the practice? In this podcast episode, Sam […]

The post How to CRUSH Being Profitable with Samantha Varner | MP 112 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Is Instagram one of your main marketing platforms? What’s a great way to make use of the grid design? Do you want to learn how you can get the most […]

The post 9 Tips and Tools to Improve the Look and Feel of Your Instagram | MP 111 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Do you have a unique marketing strategy for your business? How is your mindset a crucial part of effective marketing? Can working from the right mindset help prevent burnout? In […]

The post How to Be Resilient When Marketing Your Business with Katrina Aronson | MP 110 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Within five seconds of landing on your website can your visitors determine what your company does? Can your users easily find your contact page if they need to? Is your […]

The post How to Improve Your Website Design in 10 Simple Steps | MP 109 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Are you about to redesign or print a business card? Do you want to stand out from the crowd? How can you continue your branding efforts to remain consistent even […]

The post 20 Quick Tips on How to Design a Unique Business Card | MP 108 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

What’s a great and easy way to make your company more memorable? Does your company need to – and want to – post letters? How can you bring your branding […]

The post 18 Tips to Make Your Letterhead Design Stand Out | MP 107 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

How can you hack neuroscience to create memorable marketing? What power is unlocked in marketing when you incorporate storytelling into your advertising? Why must you speak to the pain points […]

The post How to Differentiate Your Brand Through Storytelling with Seth Erickson | MP 106 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

How do you build more traction on your website and increase client interaction? Do you look at your website data and stats? How can you use these numbers to measure […]

The post Think of Marketing Data as a Story with JJ Reynolds | MP 105 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Is there a difference between marketing and teaching? Why should you look for the “no’s” within a team? What are the different ways to hack transformation? In this podcast episode, […]

The post Why There is No Difference Between Teaching and Marketing with Joe Hudson | MP 104 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Why does your branding need to be strategic before it is tactile? What makes the difference in marketing? How does creating a genuine brand strategy skyrocket the success of your […]

The post How to Focus on Strategic vs. Tactical Marketing with Orsolya Herbein | MP 103 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

What are some of the ultimate branding principles? Why should you research your competition and consider working with them? How can you bring the best of your business to the […]

The post The Ultimate Branding Guide (Part 2) | MP 102 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Do you need an ultimate brand guide? What are the basic principles of effective branding? What truly matters in good branding? In this podcast episode, Sam Carvalho speaks about the […]

The post The Ultimate Branding Guide (Part 1) | MP 101 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

What differentiates you from the rest? Are you prepared to be compared? Have you sat down to think about your values? In this podcast episode, Sam Carvalho speaks about why […]

The post Why Values are a Core Part of Marketing with Paul Mackiewicz | MP 100 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Have you heard of social selling and sales intelligence? How does sales intelligence transform your revenue? What is the best way to form connections with current buyers online? In this […]

The post Why Social Selling is Important with Jamie Shanks | MP 99 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Do you use videos in your marketing efforts? How can you use video to spark an interest in your audience? Can you combine video content to boost readership on your […]

The post Why Video is a Potent Marketing Tool for your private practice with Nathan Labenz | MP 98 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

What is media buying and why must you adapt your marketing to target your audience’s personalities instead of their demographics? How do big life events impact people’s approach to media? […]

The post Media Buying 101: The Evolution of Media Consumer Habits with Mary Ann Pruitt | MP 97 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Oprah or Ryan Reynolds, which celebrities would your brand sound like? How do you create a brand trifecta to boost your marketing efforts? Are you currently converting your clients, or […]

The post How to Convert, Not Convince, in Your Business with Kate DiLeo | MP 96 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Do you need an ultimate start-to-finish marketing guide? Which business systems do you need to have in place to continue nurturing great client relationships? How do you get clients to […]

The post 5 Steps You Need to Take To Unify Your Marketing with Bear Wade | MP 95 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Which media strategy is better suited to your company? What are the pros and cons of paid and earned media? Why does being patient with your marketing earn people’s trust? […]

The post Why You Need to be Patient with Your Marketing with John Bertino | MP 94 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Does your social media design need a boost? How can you use colors and negative space to your advantage? Why should you be mindful of using lines in your designs? […]

The post 11 Tips to Improve Your Social Media Design | MP 93 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Are you looking to hire a new creative for your team? How can you best vet a new designer? What makes a great designer great? In this podcast episode, Sam […]

The post 10 Questions to Ask Your Graphic Designer | MP 92 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Do you want to learn how to improve your sales skills? Why must therapists and practice owners learn how to sharpen their sales skills? How can you move past feeling […]

The post Libby Rothschild on Running a 7-Figure Virtual Company | MP 91 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Do people care more about the experience than the features? How do you create your business to be user-centric? Why must you consider your client at every touchpoint? In this […]

The post Think Like a Customer with User-Centric Design – Satyam Kantamneni | MP 90 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

What happens when your brand does not fulfill its promise to clients? Are you ignoring the aging signs of your branding? When should you consider a rebrand of your business? […]

The post 10 Branding Pitfalls to Avoid | MP 89 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

What are the two of the most important marketing formulas and numbers to know? Do you have a foundation in place? Why are your existing clients helpful as the best […]

The post Build a Strong Marketing Foundation for Your Practice with Agatha Bayones | MP 88 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

What are the benefits of being bold in your branding? How does consistency build trust and familiarity in your audience? Is there an unforgettable true story from your life that […]

The post How to Make Your Brand Stand Out | MP 87 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

How do you create a simple yet eye-catching email signature? What are some dos and don’ts to avoid when designing your email signature? Which budget-friendly platforms can you use to […]

The post Tips for Creating a Great Email Signature | MP 86 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Are you building your email list? What are some great bonuses to offer your audience? How can you create simple yet enticing designs to use for your email opt-ins? In […]

The post 15 Email Opt-In Ideas | MP 85 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Have you experienced complacency in your career? Has past success seemed to stop you from achieving new goals? What is the difference between laziness and complacency? In this podcast episode, […]

The post Len Herstein on Why Complacency Kills Success | MP 84 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

How can you utilize design trends to make your brand stand out? Why should you avoid using trends in your fundamental branding? Have you heard that psychedelics in design are […]

The post 10 Design Trends for 2022 | MP 83 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Why should you consider bringing your personality into the branding of your practice? How do brand style guides ensure consistency? What are some marketing and design mistakes to avoid to […]

The post Design and Branding for a Group Private Practice | MP 82 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Are you needing to revamp your print design processes? Which printing process should you use? In print design, why should you limit your color palette? In this podcast episode, Sam […]

The post Design Sprint 4 of 4: 10 Tips for Great Print Design | MP 81 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Why should you stick to a small color scheme in your digital designs? How do you use hierarchy to order your digital content? What benefits are there to using white […]

The post Design Sprint 3 of 4: 10 Tips for Great Digital Design | MP 80 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Which is better for your website, scrolling or clicking? Why should you use photos of people but steer away from stock images? How can you take advantage of Hick’s Law […]

The post Design Sprint 2 of 4: 10 Tips for Great Web Design | MP 79 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

What is the relationship between a great logo and effective branding? How do you want your brand to make people feel? Why should there be consistency across logos, branding, and […]

The post Design Sprint 1 of 4: Ten Tips for Great Logo Design | MP Episode 78 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Is the narrative that the world has given you aligned with what you want for yourself? How can you reclaim your time and energy with genuine productivity? What is the […]

The post Joe Sanok On Why “Thursday is the New Friday” | MP 77 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.