How can AI, automation, and technology democratize custom home design and improve the home building process for both buyers and architects?
On this episode of Practice Disrupted, we welcome Marc Minor and Michael Bergin, the co-founders of Higharc. With Marc's passion for combining design and technology and Michael's dedication to improving the built environment through design automation, they created Higharc. Higharc provides software tools to make custom home design more accessible, enabling users to design, estimate, sell, and build their ideal homes. Our discussion is focused on their vision for democratizing custom home design.
First, Marc and Michael discuss the origins of Higharc, their relationship as co-founders, and their goal to bring design automation to the industry. They highlight the ways tech can address housing shortages, improve affordability, and enhance the home-building process.
Then, we dive into efficient customization in home design and how Higharc empowers architects to engage with the industry on a larger scale. They share strategies for optimizing the home-buying experience for both buyers and architects, working with the industry's supply and demand, and managing the current housing market.
What really is going to make it so that houses are more affordable is addressing the supply problem. Higharc as a business is also very pointed at this soft cycle supply problem making it faster to build homes so that we have more homes for people to move into. There's an ecosystem here, and if we could take that knowledge and have systems that enable professionals to engage with this process, this industry at greater scale, we all stand to benefit. - Michael Bergin
To wrap up the conversation, Marc and Michael look to the future and share their vision for bridging the gap between architects and buyers, with the goal to create more diverse, automated, and connected communities.
Tune in next week for an episode with Tanooki Labs Product Manager, Liz Fibleuil.Β
Guests:
Marc Minor:
Marc started Higharc with the goal of making good home design accessible to more people. Heβs passionate about pairing design with technology and guiding teams to bring those technologies to market. Prior to starting Higharc, Marc launched two 3D printing companies β Desktop Metal and Carbon3D β out of stealth to become industry leaders, and held management roles for some of the worldβs most beloved brands and creative consultancies.
Michael Bergin:
Michael is VP of Product and Co-Founder of Higharc. Throughout his career, he has been dedicated to improving the built environment through design automation. Early in his architecture training, he became dissatisfied with the slow pace and limited accessibility of custom home design. Frustrated, he returned to graduate school and explored the potential to improve these conditions through research into mass-customization of homes. He applied these concepts in practice as a Research Lead at Autodesk, creating a product enabling design automation for the automotive and aerospace industries. His work leading the product design effort culminated in the release of Autodesk Generative Design.
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