Explore every episode of the podcast PR Powerhouse with Jo Swann
| Title | Pub. Date | Duration | |
|---|---|---|---|
| 041: Client Chat: Rachel Peru - A PR Powerhouse on Getting Started with PR | 21 Jun 2022 | 00:27:27 | |
Rachel Peru is undoubtedly a PR Powerhouse. This week she's been featured on 17 radio interviews alone and she's regularly featured in national press as a spokesperson for midlife women. She attracts brand collaborations and is regularly called upon for her experience and commentary having become a model and influencer in her 40's. We have worked with Rachel from the beginning of her PR journey and we are super proud to see her using her voice now, as we always knew she could. A female entrepreneur, who like many others suffered from Imposter Syndrome and fear of judgement she has overcome many mindset monkeys to get to where she is today. I hope you are inspired by this chat. I continue to be inspired by Rachel and how she shows up. Go and give her a follow if you're a woman in midlife - I bet you'll love her too x We helped Rachel with her media bio - click here to get an example of one - https://www.chocolatepr.co.uk/get-your-media-bio/
Rachel got many of her first PR opportunities from our membership - doors are open right now for you to join us - https://www.chocolatepr.co.uk/membership-join/
We also supported her with a 'done for you' PR campaign at the start to get her off the ground - DM me Done for You PR to find out what packages we have and how we could help you. Connect with Rachel via:-
https://www.facebook.com/groups/stepoutofthebubble
https://www.subscribepage.com/midlife-mindset
| |||
| 040: Client Chat: Getting Vulnerable - Using PR To Inspire | 14 Jun 2022 | 00:30:04 | |
In this episode we encourage you to really think about the power of your journey and your story. Trigger warning - we do discuss suicide in this episode as Jen attempted to take her own life more than once and she explains why she feel she was saved because she has a calling to now help others overcome trauma and adversity. Jen is an incredible passion and purpose fuelled female entrepreneur who is using her story to show others what is possible, alongside using her skills and knowledge to guide those who need a new path. Open, honest, inspirational -if you have ever wondered what it sounds like when you're super connected to your passion and purpose - this is it! We talk Imposter Syndrome, confidence issues, and finding your voice. I hope you find this as inspiring as I did. xx Follow Jen on https://www.facebook.com/jenconsciouslivingcoach https://www.facebook.com/lunarspiritwellbeing https://www.instagram.com/lunarspirit_wellbeing/ Connect: https://www.facebook.com/groups/PRYouCanDoIt https://www.instagram.com/jochocpr/ www.chocolatepr.co.uk https://www.facebook.com/chocpr | |||
| 031 Understanding Your Influence and What Journalists Want From Your PR | 11 Apr 2022 | 00:32:49 | |
Today I’m going to talk to you about a recent event entrepreneurial event I attended - the fabulous Bee Inspired, hosted by my incredible friend and client Dani Wallace, AKA the Queen Bee and I’m going to share with you some insights from the media panel I hosted there as well as some reflections on a talk from one of the guest speakers, Trina Nicole.
The theme of the 2 days was ‘Taking up space’ - and this couldn’t be closer to my heart in terms of seeing people share their message and story to start important conversations and get people thinking. Trina talked to us about her perception of being an influencer, what this really meant and how we can all find the power of our own influence.
We then asked a national and local journalist what they were looking for in terms of PR approaches from entrepreneurs - we asked them how they could support you in celebrating your stories and journeys and I share these tips with you.
Find out more about Bee Inspired - https://www.iamthequeenbee.co.uk/events Find out more about Trina Nicole - https://www.trinanicole.com/ Find out more about Lebby Eyes national journalist and how to contact her - https://muckrack.com/lebby-eyres
Ways we can support you Support from us https://www.facebook.com/groups/PRYouCanDoIt https://www.chocolatepr.co.uk/get-your-media-bio/ https://www.chocolatepr.co.uk/membership-join/ https://www.chocolatepr.co.uk/dare-to-be-seen/ https://www.chocolatepr.co.uk/make-me-famous-mastermind-2022/
| |||
| 030 Owning Your Impact | 14 Mar 2022 | 00:17:55 | |
This week's episode is all about owning your impact as a female entrepreneur or online coach - I ask you how often you actually stop to think about the impact you are making with your work. As part of International Women's Day we got tagged all over the Internet and it made me proud and reflective of how we've helped so many other women in business create powerful ripple effects/ Do you see the impact you're making or do you still focus too much just on what you do rather than the effect of what you do? In this episode I ask you to:- 1) Regularly check in with yourself to acknowledge the impact you're making 2) Document and share your successes 3) Use your successes to drive you to make even more impact 4) Use the media to reach more people This episode was also inspired by Louisa from Mamas Ignited whose book launch I am speaking at this weekend - go and give her a follow - she will also help you step into celebrating you and the impact you make! www.mamasignited.co.uk www.facebook.com/mamasignited Ways we can support you Support from us https://www.facebook.com/groups/PRYouCanDoIt https://www.chocolatepr.co.uk/get-your-media-bio/ https://www.chocolatepr.co.uk/membership-join/ https://www.chocolatepr.co.uk/dare-to-be-seen/ https://www.chocolatepr.co.uk/make-me-famous-mastermind-2022/
| |||
| 029 PR Inspired by Dolly Parton! | 07 Mar 2022 | 00:22:14 | |
"Find out who you are and do it on purpose!" Have you heard this quote before from the fabulous Dolly Parton? We loved on this quote last week in our PR Party and really worked with those involved to get them to think about if they do this. Do you do this? Really?? Let's explore that... In this episode we talk about how the big brands own their brand personality and consciously create the image they desire, which highlights and showcases their values - lots of food for thought here as we quote American behavioural scientist Jennifer Aaker from her article published in the Journal of Marketing Research where she talks about brand personality being made up of five key factors -come and find out what they are! We also provide a roundup of what we covered in the PR Party (our free week's worth of PR training for female entrepreneurs and online business coaches who want to get published in the media, which ran over on Facebook in https://www.facebook.com/groups/PRYouCanDoIt We covered
In the end we conclude the only way to nail this is to listen to Dolly...and find out who you are and do it on purpose!
Lastly we invite you to Dare to Be Seen and let you know how we can help you with our PR Programme created for female entrepreneurs and online business coaches who are in their first few years of business.
- Jennifer Aaker Dimensions of Brand Personality Paper -https://papers.ssrn.com/sol3/papers.cfm?abstract_id=945432
- Dare to Be Seen - our 8 Week PR Accelerator programme for female entrepreneurs and online business coaches - https://www.chocolatepr.co.uk/dare-to-be-seen/
Ways we can support you Support from us https://www.facebook.com/groups/PRYouCanDoIt https://www.chocolatepr.co.uk/get-your-media-bio/ https://www.chocolatepr.co.uk/membership-join/ https://www.chocolatepr.co.uk/dare-to-be-seen/ https://www.chocolatepr.co.uk/make-me-famous-mastermind-2022/
| |||
| 028 PR Wins For Female Coaches | 28 Feb 2022 | 00:33:17 | |
In this week's episode I want to show you what PR looks like - without actually being able to show you what PR looks like!?! We chat through the PR wins of 2 of our clients- both female coaches to other female entrepreneurs - to try and show you how varied PR can be, and how the same message can strike a chord with multiple media, enabling you to reach your audience via so many different press routes. In doing so I hope to open your eyes to the vast opportunities that exist when you start to engage with the media and I also hope to excite you about what's possible for you when you get PR ready! From being featured in mainstream consumer womens' media like Closer magazine, to being featured in powerhouse online publications like Medium.com the 2 women I celebrate and showcase in this episode are riding the wave of being press ready and experiencing so many business benefits from this. Have a listen to find out what these are and see if you can imagine yourself also celebrating these wins. If not, why not? What do you need to do first? (Maybe go back a few episodes and have a listen at how to get Press ready! :)) If you'd like to follow the ladies I mention check out their links in the shownotes below and if you'd like to join in the PR Party I also invited you to you can do so below too. Have a fabulous week and please make sure you celebrate YOU within it! https://www.chocolatepr.co.uk/pr-party/ Laura Rowe, Align Lifestyle https://alignlifestyle.co.uk/ https://www.facebook.com/alignlifestyleliverpool https://www.instagram.com/align_lifestyle/ Laura will also be taking to the stage again this year at Bee Inspired March 2022 -but as a full blown speaker this time to share her story in a full talk - see here - https://www.iamthequeenbee.co.uk/beeinspired Claire Sweet, Peace Together Money Coaching https://peacetogether.co.uk/ https://www.facebook.com/peacetogethermoneycoach https://www.instagram.com/peacetogethermoneycoach/ https://medium.com/authority-magazine/women-leading-the-finance-industry-claire-sweet-of-peace-together-money-coaching-on-the-5-things-a9b9ceb17b15Ways we can support you Support from us https://www.facebook.com/groups/PRYouCanDoIt https://www.chocolatepr.co.uk/get-your-media-bio/ https://www.chocolatepr.co.uk/membership-join/ https://www.chocolatepr.co.uk/dare-to-be-seen/ https://www.chocolatepr.co.uk/make-me-famous-mastermind-2022/
| |||
| 027 LA Learnings - Mission, Mentorship and Magnetism | 21 Feb 2022 | 00:28:16 | |
So today's episode is a bit of a different one - one based on my reflections from an epic week in LA with the incredible Niyc Pidgeon and her Elite Mastermind. This was a real uplevel situation for me and I think it's useful for me to reflect on my own business growth as well as just to talk to you about all things PR.
In this podcast we cover:- - The power of TRULY unapologetically connecting to your mission and the confidence and consistency this brings in how you show up in your business - The power of working with aligned mentors who can help you grow and hold you accountable to your goals - The power of magnetism with others on the same road, and why I believe community is a key driver for success
I hope you enjoy these musings and that they help you reflect on your own business and the support you have around you.
We only grow when we step into new ways of being and working.
I also invite you join us in our FREE online PR Party - running 28th Feb - 4th March where you can gain clarity on communicating your mission more strongly, where you can experience the support of my team, and where you can connect with our community who will cheerlead and champion you. I really hope you can join us xx
https://www.chocolatepr.co.uk/pr-party/
Here's Niyc's Podcast which I would highly recommend you add to your list - it's seriously packed with gold if you're looking to grow your business ! https://podcasts.apple.com/gb/podcast/unstoppable-success-with-niyc-pidgeon/id1562013568
Ways we can support you Support from us https://www.facebook.com/groups/PRYouCanDoIt https://www.chocolatepr.co.uk/get-your-media-bio/ https://www.chocolatepr.co.uk/membership-join/ https://www.chocolatepr.co.uk/dare-to-be-seen/ https://www.chocolatepr.co.uk/make-me-famous-mastermind-2022/
| |||
| 026 Storytelling Is a Responsibility | 07 Feb 2022 | 00:23:00 | |
Today we’re talking about using your story in PR and marketing, as a small business owner/female entrepreneur on a mission - and we talk about how it’s a responsibility to share it - for so many reasons! With inspiration from varied sources from Demi Lovato to Steve Jobs to Terry Pratchett we talk about the role of the storyteller in society and why you must become one.
3. Being aware that your story doesn't have to be one of woe
Ways we can support you Support from us https://www.facebook.com/groups/PRYouCanDoIt https://www.chocolatepr.co.uk/get-your-media-bio/ https://www.chocolatepr.co.uk/membership-join/ https://www.chocolatepr.co.uk/dare-to-be-seen/ https://www.chocolatepr.co.uk/make-me-famous-mastermind-2022/
| |||
| 025 PR For Good - Starting Powerful Conversations | 31 Jan 2022 | 00:28:52 | |
This has been quite a week - a juicy one full of a LOT of emotion, with some extreme highs and also moments of real vulnerability from our clients who are stepping out to be visible. You see it’s not plain sailing this PR lark - it’s not always a smooth ride, as due to the nature of PR we do, as a client of ours you dig deep, you often lay your heart and soul on the line and you may find parts of your story painful to tell…..
But all this becomes worth it when you are involved in needle moving PR - in PR that moves the dial, in PR that starts conversations that need to be had, and in PR that inspires and motivates others to be better, to be kinder, to be stronger, to be more honest…whether for the sake of others or for themselves.
This episode is not so much of a teach session but in it I want to share with you 2 different insights into our week working with online female entrepreneurs, as we kick off a conversation about the real impact of PR and how you can use it to leave your legacy.
We cover:- - Questions to ask yourself to help you hone in on the wider world impact of your work - Examples of lightbulb moments around long term goals - Celebrating PR that's got people talking and the power of starting difficult conversations
I hope this inspires you to think bigger, and to do more with your voice, as what you have to say needs to be heard. x
Ways we can support you Support from us https://www.facebook.com/groups/PRYouCanDoIt https://www.chocolatepr.co.uk/get-your-media-bio/ https://www.chocolatepr.co.uk/membership-join/ https://www.chocolatepr.co.uk/dare-to-be-seen/ https://www.chocolatepr.co.uk/make-me-famous-mastermind-2022/
| |||
| 024 When Do You Need a PR Agency? | 24 Jan 2022 | 00:25:55 | |
Hello! Continuing our month of chat around business planning I thought I’d use this episode to answer a question I get asked a lot by female entrepreneurs who are starting to think about using PR to raise their profile and increase the power of their business communications and marketing…. The question:- When do I need a PR agency?
So this will be a short podcast right? Surely the answer is always…..!
Not so.
In this episode I chat about most common times we are asked to support clients as well as discussing how getting your PR foundations right and making yourself media ready also strengthens your business and marketing overall.
We chat:- - PR messaging - Media content creation - Sourcing contacts - PR strategy
Come and join us to see if you can identify where you are on the journey.
Ways we can support you Support from us https://www.facebook.com/groups/PRYouCanDoIt https://www.chocolatepr.co.uk/get-your-media-bio/
https://www.chocolatepr.co.uk/membership-join/ https://www.chocolatepr.co.uk/dare-to-be-seen/
https://www.chocolatepr.co.uk/make-me-famous-mastermind-2022/ | |||
| 023 PR Planning with Diary Dates and Awareness Days | 17 Jan 2022 | 00:27:32 | |
If you're still in planning mode we thought it would be useful to highlight a few awareness days and diary dates coming up that you can use to supercharge your PR. These opportunities give you the chance to get in on the conversation NOW, and be seen as relevant and topical by the media. In this episode we talk about the following PR routes you can take to utilise diary dates:- 1) Sharing your story 2) Providing case studies 3) Commentary 4) Offering tips and advice 5) Being reactive to media requests 6) Running events As a female entrepreneur with a passion and purpose fuelled business you should always be looking for ways to spread your message so you can make the impact you desire....and this episode helps you see how there are opportunities on a plate to do so. Resources www.awarenessdays.com Ways to work with us https://www.chocolatepr.co.uk/dare-to-be-seen/ https://www.chocolatepr.co.uk/make-me-famous-mastermind-2022/ | |||
| 022 Planning for PR Success | 10 Jan 2022 | 00:41:01 | |
Welcome to 2022! A Huge HAPPY NEW YEAR from me. For this first episode back we're talking about Planning for PR Success and as well as kicking the year off with a forward focus I'm encouraging you to also take a look back....to see what you achieved last year, where you moved forward, and where you fell short of your goals around getting more visible. I'm here to help you with 5 steps tp Planning for PR Success in 2022 as a female entrepreneur on a mission! In this episode we cover:- 1. Your Business goals for the year - we look at what your overall plans are for your business and how your PR plans can support these . I also point you to a fabulous resource from my incredible mentor Niyc Pidgeon who brings a positive psychology perspective to things - not to be missed! 2. What is your PR message? - it's time to get clear on double down on what specifically you want/need to communicate this year through your content and media exposure 3. What are your PR routes? We look at what your opportunities are to gain PR coverage, and what media you could target as female entrepreneurs/mums in business 4. Getting PR ready - let's not forget the basics. We look at what you need in place to be press friendly. Do you need support in this area? Hear how we can help. 5. Celebrating your wins - here we discuss the power of being driven on by the positivity of celebration and gratitude of the success you have already achieved to enable you to fly even higher and discuss celebration as a route to connection too. More gems from Niyc Pidgeon in here also! I hope you enjoy this episode and it gets you looking at 2022 with excitement and anticipation! Let's make this the year you REALLY get visible. With love Jo xx Links Niyc Pidgeon, The Hope Map - You can grab your copy of The Hope Map Here so you can reach your goals faster: www.thehopemap.com Support from us DM me on Insta https://www.instagram.com/jochocpr/ to book on our FREE Masterclass 13th Jan https://www.chocolatepr.co.uk/get-your-media-bio/
https://www.chocolatepr.co.uk/membership-join/ https://www.chocolatepr.co.uk/dare-to-be-seen/ https://www.chocolatepr.co.uk/make-me-famous-mastermind-2022/
Niyc Pidgeon Unstoppable Success Podcast Episode 16 - How to use celebration to grow yourself and your business - https://podcasts.apple.com/gb/podcast/016-how-to-use-celebration-to-grow-yourself-your-biz/id1562013568?i=1000524187119 | |||
| 039: Client Chat: Living Your Brand With Events PR | 07 Jun 2022 | 00:29:44 | |
In this episode I chat to assertiveness coach, best-selling author of Woman Up, and founder of female empowerment festival, Womanifest Jodes Salt. We talk about how she has chosen an event as her PR route to really personifying her mission and message and you can hear how you can get involved too as a female entrepreneur or a business owner in the wellbeing or personal development space. Events are such a great way of building relationships, starting interesting conversations, and making inroads to actually making change happen in the way you desire as well as attracting media attention to get press coverage and PR. Jodes has used PR for so many milestones in her business - come and hear why she chooses to do this and how it's helped power her and her business up for success. To find out more about Womanifest, which takes place 17/18 September visit https://www.tickettailor.com/events/womanifest/r/chocpr and https://www.facebook.com/womanifest.uk and https://www.instagram.com/womanifest.uk/ To connect with Jodes find her at https://www.facebook.com/JodesSalt and https://www.instagram.com/jodes_salt/
Connect: https://www.facebook.com/groups/PRYouCanDoIt https://www.instagram.com/jochocpr/ www.chocolatepr.co.uk https://www.facebook.com/chocpr
| |||
| 021 What If I Don't Have a Story? | 20 Dec 2021 | 00:21:39 | |
I got asked last week in a PR Masterclass for female entrepreneurs - "What do I do if I don't have a story? Is PR dead to me?!" This made me realise how much onus we put on storytelling and so I wanted to reassure you that there ARE other ways to do PR. In this episode I discuss 5 approaches to getting yourself in the press when you don't want to share your life story. It CAN be done! As an entrepreneur you are always doing interesting things - and you certainly have the creativity to create PR stories so have a listen and see how you can make this work to get you media coverage too. Resources: Join my Facebook Community PR ‘You Can Do It’ https://www.facebook.com/groups/PRYouCanDoIt Follow Chocolate PR on Facebook https://www.facebook.com/chocpr Find me on Facebook https://www.facebook.com/groups/921094561381350/user/561880111/ Follow me on Instagram https://www.instagram.com/jochocpr/
Subscribe to hear the latest podcast episodes as we upload them weekly.
Thanks so much Jo | |||
| 020 Startups Are Not Credible | 14 Dec 2021 | 00:13:50 | |
So today's episode comes at you after a bit of a rant and as an opportunity to give you a bit of a pep talk rather than a teach - as we explore the question of whether or not startups are credible. You'll hear me talk about why I believe you are hugely credible even as a startup and why reading a news article that argued to the contrary got my goat! As we reach 20 episodes discussing the power of PR for female entrepreneurs I want you to believe that as a small business owner you are worthy of recognition, that as a startup your voice matters, that as a mission led business owner your voice needs to be heard. If you need further convincing start at episode 1 again and work your way back through but I hope this leaves you feeling empowered and that shouting loudly and banging your drum at every given opportunity is exactly what you should be doing! Media opportunities for Startups - https://thestoryexchange.org/stories/ https://thesuccessfulfounder.com/female-founders/ https://www.familyfriendlyworking.co.uk/category/mumpreneur-profiles/ Resources: Join my Facebook Community PR ‘You Can Do It’ https://www.facebook.com/groups/PRYouCanDoIt Follow Chocolate PR on Facebook https://www.facebook.com/chocpr Find me on Facebook https://www.facebook.com/groups/921094561381350/user/561880111/ Follow me on Instagram https://www.instagram.com/jochocpr/
Subscribe to hear the latest podcast episodes as we upload them weekly.
Thanks so much Jo | |||
| 019 What Do Journalists Want? | 06 Dec 2021 | 00:20:26 | |
We work very closely with journalists - obviously - day to day -and often we introduce national journalists to our entrepreneur clients. Last week we held a VIP meet the media day and I thought I’d share with you some of the feedback we got there as when you’re pitching this kind of info is gold!
In this episode hear the top 5 tips from journalists themselves when it comes to pitching content to them. These cover:-
- Get on the waitlist for our Dare to Be Seen PR Accerlator for 2022 https://www.chocolatepr.co.uk/dare-to-be-seen/ - Find out more about our Make Me Famous Mastermind - applications open now https://www.chocolatepr.co.uk/makemefamous/ Resources: Join my Facebook Community PR ‘You Can Do It’ https://www.facebook.com/groups/PRYouCanDoIt Follow Chocolate PR on Facebook https://www.facebook.com/chocpr Find me on Facebook https://www.facebook.com/groups/921094561381350/user/561880111/ Follow me on Instagram https://www.instagram.com/jochocpr/
Subscribe to hear the latest podcast episodes as we upload them weekly.
Thanks so much Jo | |||
| 018 More Than Media - Make Me Famous | 29 Nov 2021 | 00:24:01 | |
Last week we talked press releases - a very specific PR tool focused on getting small businesses and startups media coverage - getting press coverage as a female entrepreneur is a really important part of PR….but it’s not the be all and end all. Today we’re talking about More Than Media and why it’s important to see the bigger Public Relations picture, when you’re ready… In this episode we explore:-
Join me to explore these wider elements of PR - because whether it’s right for you now, or further down the line it pays to have your eyes open to the wider opportunities PR can bring. We dive much deeper into this in our recent ‘More Than Media - Make Me Famous Masterclass’ - get hold of the replay here and also seize the opportunity to book a call with me to chat about how ready to be famous you really are! More Than Media Masterclass Replay - https://www.chocolatepr.co.uk/free-masterclass/
Resources: Join my Facebook Community PR ‘You Can Do It’ https://www.facebook.com/groups/PRYouCanDoIt Follow Chocolate PR on Facebook https://www.facebook.com/chocpr Find me on Facebook https://www.facebook.com/groups/921094561381350/user/561880111/ Follow me on Instagram https://www.instagram.com/jochocpr/
Subscribe to hear the latest podcast episodes as we upload them weekly.
Thanks so much Jo | |||
| 017 Is the Press Release Dead? | 22 Nov 2021 | 00:17:03 | |
We have been teaching female entrepreneurs how to write a press release in our Dare to Be Seen PR Programme this week and every time we do this it really reminds me of the power of this PR tool. Some small business owners believe that PR means Press Release - obviously it doesn’t - it means Public Relations and is about so much more than just a press release but it is a very
Resources: Join my Facebook Community PR ‘You Can Do It’ https://www.facebook.com/groups/PRYouCanDoIt Follow Chocolate PR on Facebook https://www.facebook.com/chocpr Find me on Facebook https://www.facebook.com/groups/921094561381350/user/561880111/ Follow me on Instagram https://www.instagram.com/jochocpr/ To register for our FREE Masterclass on 25 November to delve into this further and also learn our further 5 Steps to Famous grab your space here - https://www.chocolatepr.co.uk/free-masterclass Subscribe to hear the latest podcast episodes as we upload them weekly.
Thanks so much Jo | |||
| 016 5 Ways PR Can Help You Win Awards | 15 Nov 2021 | 00:18:48 | |
Getting recognised for your work by an award can elevate your business above and beyond competitors. It can boost your credibility and visibility as a female entrepreneur on a mission and it can also generate you press coverage....but how can PR help you win these awards? In this episode I discuss 5 ways .... We cover :- - How award entries need evidence of your mission to honour you - How gaining press coverage ticks a lot of boxes in awards submissions - How you can increase your changes of success in awards by playing the game - How owning your space in the press builds credibility to attract awards Too often in business as female entrepreneurs we play small. It's time to stop doing this. Let's go after these awards. Let's get recognised for our work. Let's help build trust around our business so we can attract more clients to help. Get under the skin of how to do all this in this episode. Resources: Join my Facebook Community PR ‘You Can Do It’ https://www.facebook.com/groups/PRYouCanDoIt Follow Chocolate PR on Facebook https://www.facebook.com/chocpr Find me on Facebook https://www.facebook.com/groups/921094561381350/user/561880111/ Follow me on Instagram https://www.instagram.com/jochocpr/
Subscribe to hear the latest podcast episodes as we upload them weekly. To register for our FREE Masterclass on 25 November to delve into this further and also learn our further 5 Steps to Famous grab your space here - https://www.chocolatepr.co.uk/free-masterclass | |||
| 015 Being Playful with PR - Using Awareness Days and Diary Dates To Get Press Coverage | 08 Nov 2021 | 00:22:42 | |
Being playful with PR - How to use Awareness Days and Diary Dates to get Press Coverage Awareness days and diary dates are a PR Godsend - in fact many are created by PRs in the first place. When looking to get media coverage one of the rules of the game is to provide timely, topical press friendly content. Awareness days and diary dates hand this to us on a plate… From a PR perspective these are gold - as it’s often a way media plan topical content into their schedules - they know these days are coming up so they plan to create content around them… .if you can provide them with ready made content on given subject, that’s their job done right - BIG TICK. In this episode we talk about - Why Awareness days and diary dates can create easy PR wins I also share with you some dates coming up this month you could explore if you are a female entrepreneur on a mission to raise your profile through sharing your story or your knowledge. Extra links to usual A list of Awareness Days across the next 12 months - https://www.awarenessdays.com/ Resources: Join my Facebook Community PR ‘You Can Do It’ https://www.facebook.com/groups/PRYouCanDoIt Follow Chocolate PR on Facebook https://www.facebook.com/chocpr Find me on Facebook https://www.facebook.com/groups/921094561381350/user/561880111/ Follow me on Instagram https://www.instagram.com/jochocpr/
| |||
| 014 Facing Your Visibility Fears | 01 Nov 2021 | 00:33:43 | |
What happens when as a purpose and passion fuelled female entrepreneur you are attacked by visibility fears? You stay stuck, you stay hidden, you stay playing small. I don't want this for any of you, so in today's episode we chat about visibility fears when it comes to getting your message and story out there, when it comes to getting yourself PR in the press. In this episode we cover:- - The importance of facing your fears, and breaking them down so you can identity exactly what you are scared of - How you can create a new positive belief to kick those fears (which you have now proved not to be true) into touch - How you can take PR action to test the water and gain quick public relation wins - How to overcome your fear of journalists - How to give yourself a headstart -by newsjacking a topic that is already of interest It is no good living in fear. It is no good being stunted by fear -especially when you have something so valuable to share and you can improve lives by sharing it.... and there's no need either, when you learn how to break down and overcome your visibility fears. You CAN do this -you have got this. Come and join us in our free facebook group if you'd like further support. Find out more about our Dare to Be Seen Programme https://www.chocolatepr.co.uk/dare-to-be-seen/ To see Hannah's press coverage follow her here - https://www.facebook.com/hannahmckimmcoaching and https://www.instagram.com/hannahmckimmcoaching/ Resources: Join my Facebook Community PR ‘You Can Do It’ https://www.facebook.com/groups/PRYouCanDoIt Follow Chocolate PR on Facebook https://www.facebook.com/chocpr Find me on Facebook https://www.facebook.com/groups/921094561381350/user/561880111/ Follow me on Instagram https://www.instagram.com/jochocpr/ | |||
| 013 Brand You And Value Based PR | 25 Oct 2021 | 00:17:19 | |
In today’s episode, we are going to be talking about YOU! I know this doesn’t always feel natural In This Episode I discuss: When you truly authentically communicate your values in PR this is when you attract media Specific additional resources fo this episode Resources: Join my Facebook Community PR ‘You Can Do It’ https://www.facebook.com/groups/PRYouCanDoIt Follow Chocolate PR on Facebook https://www.facebook.com/chocpr Find me on Facebook https://www.facebook.com/groups/921094561381350/user/561880111/ Follow me on Instagram https://www.instagram.com/jochocpr/
Subscribe to hear the latest podcast episodes as we upload them weekly. | |||
| 012 How PR-able Is Your Corporate Career? | 18 Oct 2021 | 00:15:17 | |
In this episode we are talking about how your corporate career can be PR GOLD - whether it's a part of your life you have loved, or are trying to sweep under the carpet. So often when starting our business journey as female entrepreneurs we feel like we are starting from scratch, from the bottom rung of the ladder that we need to work our way up from, even if we have had 20 years experience as a high achiever in the corporate world. Well it's time to stop discounting all of our achievements to date, and indeed time to start embracing them - for the power of PR! In this Episode You Will Learn: - How to connect with a role you perhaps hated for the greater good! - How to use your experiences to become an expert on different topics - How to combine your past experience with your knowledge today to be able to craft newsworthy PR content to pitch to the media As I have said again and again, PR is a game - and to succeed at it you have to work it! Journalists need to trust you to engage with you and to give you precious column inches. If you want to be in the media you need to use ALL the tools to help contribute to success when pitching to journalists...and the kudos that comes from your corporate career can be a big hitter....are you prepared to use it? Resources: Join my Facebook Community PR ‘You Can Do It’ https://www.facebook.com/groups/PRYouCanDoIt Follow Chocolate PR on Facebook https://www.facebook.com/chocpr Find me on Facebook https://www.facebook.com/groups/921094561381350/user/561880111/ Follow me on Instagram https://www.instagram.com/jochocpr/
Subscribe to hear the latest podcast episodes as we upload them weekly.
Thanks so much Jo | |||
| 038: Client Chat: How PR Got Hannah Fully Booked With Ideal Clients | 31 May 2022 | 00:27:07 | |
Meet the amazing Hannah McKimm who is a graduate of our Dare to Be Seen Programme- Hannah has featured on national TV, radio, in newspapers and in magazines - she's become a PR Powerhouse from a PR novice in a matter of a few months. She was scared to share her story - it is one of severe trauma - but when ready she trusted in us to support her in communicating it with clarity and confidence, to support her mission to help other women not feel trapped by their experiences. Working with Hannah has been incredibly inspiring, seeing her strength (that she didn't know she had) shine through as she has got more and more connected to her mission. Seeing her have a voice in national media was amazing but seeing her get booked up as a result with ideal clients she was just perfectly suited to support was the best. Join us as Hannah shares with you her PR journey and how she learned to be more comfortable about getting visible.
Follow Hannah at https://www.instagram.com/hannahmckimmcoaching https://www.facebook.com/hannahmckimmcoaching
Connect: https://www.facebook.com/groups/PRYouCanDoIt https://www.instagram.com/jochocpr/ www.chocolatepr.co.uk https://www.facebook.com/chocpr | |||
| 011 Your PR Content – What’s Your Big Idea? | 11 Oct 2021 | 00:15:53 | |
Today we are going to be talking about how you can craft your PR content - content that will connect based on who you really are and what you care about. This is all part of a proactive
The place to start when proactively pitching to media is deciding what you say. We have to think about what is your message and what is the thing that you want to be known and recognised for?
I challenge you in this episode of PR Powerhouse to imagine yourself as a caricature and in doing that, try and think about what unique and distinct things would be associated with you as an individual.
Finding your PR message involves a bit of digging deep and thinking about what brought you to where you are today. We like to call this, mission-led Public Relations as it revolves around the objective of finding and honing your niche which can then be tailored into media pitches to different journalists.
In this episode, I also share an interesting concept from the global bestselling author and speaker, Todd Henry who coined the concept of “Knowing your notables”. Using this concept, we can figure out what you feel truly passionate about and what you would like to change about the world.
What You Will Learn in This Episode:
Shaping your message can be a up and down journey of self-reflection, understanding and empathy towards yourself as an individual. Go deep and see what you find! x
Resources: Join my Facebook Community PR ‘You Can Do It’ https://www.facebook.com/groups/PRYouCanDoIt Follow Chocolate PR on Facebook https://www.facebook.com/chocpr Find me on Facebook https://www.facebook.com/groups/921094561381350/user/561880111/ Follow me on Instagram https://www.instagram.com/jochocpr/ To find out more about Todd's concept of knowing your Notables find all his channels here - https://www.toddhenry.com/ Subscribe to hear the latest podcast episodes as we upload them weekly. Thanks so much Jo | |||
| 010 How To Deal With Journo Rejection | 04 Oct 2021 | 00:17:21 | |
In being able to celebrate the highs of securing our dream PR coverage, we must also recognise there will be times when the answer is no. There will be many reasons why a journalist might have said no to you on this occasion. Public relations, like journalism, is a fast paced industry where things are always moving and changing. It’s important to remember securing free editorial coverage is a privilege, one that isn’t automatically granted to us but it is still definitely something we can achieve when we take the right steps. I will be discussing how we can move forward after a pitch rejection and what you can learn from a journalist saying no. As the saying goes, when one door closes, another one opens…
What You Will Learn in This Episode:
Resources: Join my Facebook Community PR ‘You Can Do It’ https://www.facebook.com/groups/PRYouCanDoIt Follow Chocolate PR on Facebook https://www.facebook.com/chocpr Find me on Facebook https://www.facebook.com/groups/921094561381350/user/561880111/ Follow me on Instagram https://www.instagram.com/jochocpr/
Subscribe to hear the latest podcast episodes as we upload them weekly. | |||
| 009 The Top 5 PR Mistakes | 27 Sep 2021 | 00:24:45 | |
To experience PR success, you must identify the mistakes made in the process of creating it and how to correct them. Today, I’m going to guide you through putting your story out there in a way that captivates your audience and avoids the common pitfalls in PR. We’ll talk about what you need to do before sending your PR story to the journalists in order for it to be published. What You Will Learn in This Episode: - The top 5 mistakes made in the PR space and how to correct them - How to position yourself in the PR space for long-term success - How to incorporate what the media wants into your story - How putting effort into crafting your story puts you in control of how it's going to be published - Why downplaying your story doesn’t serve you - Why you need to include your media bio in the content you are sending to journalists - How images help your audience to understand your PR message When you send a PR story and it gets rejected or it doesn’t work out as you imagined, don’t give up. Beware of any mistakes that you perhaps made, but there is no need to sabotage your PR success and limit your chances of making it in the PR world - you CAN do this! Resources: - Join my Facebook Community PR ‘You Can Do It’ https://www.facebook.com/groups/PRYouCanDoIt/ - Chocolate PR https://www.chocolatepr.co.uk/ - Follow Chocolate PR on Facebook https://www.facebook.com/chocpr - Find me on Facebook https://facebook.com/jo.swann.52 - Follow me on Instagram https://instagram.com/jochocpr | |||
| 008 The Power of Your PR Story | 23 Sep 2021 | 00:23:48 | |
In today’s episode, we are going to talk about the effects of sharing our story with the press. We are going to see how the power of a good PR story can open doors to getting national coverage and opportunities for getting paid. We will understand how your PR story can touch the lives of audiences and inspire them on their journey to transformation. What You Will Learn in This Episode: - Why you should tell your story and what you can gain from it - Why your PR story doesn’t need to be big or dramatic in order to make an impact - How sharing your story inspires hope in your audience - How putting your story out there brings a sense of pride and opportunities for getting paid When you share your PR story, you become an expert in the area you speak on. It shows how you’ve overcome a certain problem, and how you can help your audience get through the situation they find themselves in. Telling your story helps you grow a connection with your audience, sparks interest in them and makes them feel like they are not alone. Resources: - Visit our website to get What’s Your Story Guide http://www.chocolatepr.co.uk/ - Join my Facebook Community PR ‘You Can Do It’ https://www.facebook.com/groups/PRYouCanDoIt/ - Follow Chocolate PR on Facebook https://www.facebook.com/chocpr - Find me on Facebook https://facebook.com/jo.swann.52 - Follow me on Instagram https://instagram.com/jochocpr | |||
| 007 What Media Should I Target? | 20 Sep 2021 | 00:19:11 | |
In this episode, I’ll share my knowledge on what media you should target to get your PR message out there and build your portfolio with ease. We’ll talk about the importance of starting with local media because they tend to support local entrepreneurs, and I’ll also share some advice on how to contribute to global online media and get recognised nationally. What You Will Learn in This Episode: - Why you should never dismiss local media - The 3 media routes you can take to share your PR content - How to locate the media that can give you press coverage more easily - Massive pool of online opportunities you should explore - Tricks for writing PR content that gets you selected by the media - How targeting freelance journalists can create a win-win situation - How to work towards the bigger media trust tags in your marketing As you build up your PR portfolio, you are taking steps towards becoming a PR expert in the long run. The hard work you put in will help you produce relatable content and lead you up the PR ladder. Resources: - Thrive Global https://thriveglobal.com/ - Medium https://medium.com/ - Authority Magazine https://medium.com/authority-magazine - Join my Facebook Community PR ‘You Can Do It’ https://www.facebook.com/groups/PRYouCanDoIt/ - Chocolate PR https://www.chocolatepr.co.uk/ - Follow Chocolate PR on Facebook https://www.facebook.com/chocpr - Find me on Facebook https://facebook.com/jo.swann.52 - Follow me on Instagram https://instagram.com/jochocpr | |||
| 006 How to Pitch to Journalists | 17 Sep 2021 | 00:23:07 | |
In today’s episode, we’ll talk about how to successfully pitch your message to journalists. We’ll talk about what to share, the ways to share it, and how to communicate with journalists to help them get your message across media. We’ll also explain the reasons why most people feel the need to give up when it’s time to pitch to journalists. What You Will Learn in This Episode: - What you need to understand about media in order to pitch your ideas to journalists - Dissolving the fear around speaking to journalists - Which social media platforms journalists use and how to strike up conversations with them - How to efficiently share your ideas with the 3 types of pitches When pitching to journalists, think about the headline and the impact that your PR content will have on the person reading it. You also have to keep following up with the journalists and understand that they are human beings just like you. Once you find the right way to pitch your ideas, you’re on your way to PR success. Resources: - Join my Facebook Community PR ‘You Can Do It’ https://www.facebook.com/groups/PRYouCanDoIt/ - Chocolate PR https://www.chocolatepr.co.uk/ - Follow Chocolate PR on Facebook https://www.facebook.com/chocpr - Find me on Facebook https://facebook.com/jo.swann.52 - Follow me on Instagram https://instagram.com/jochocpr | |||
| 005 How PR Can Help You Overcome Imposter Syndrome | 16 Sep 2021 | 00:25:22 | |
It is not always a smooth ride when undertaking PR. You might face some challenges on your journey, and one of these challenges is imposter syndrome. In today’s episode, I share my experience of having imposter syndrome and how I overcame it. I talk about how imposter syndrome can block you from growing your business as you shy away from opportunities to thrive in the spotlight. I’m also sharing a case study on how putting yourself out there and getting a grip on self-doubt pays off. What You Will Learn in This Episode: - The use of a well-written bio to bring your message to life - How the power of PR can help you fight imposter syndrome without pausing the frame - How doing your PR helps motivate your audience and elevate their trust in you - The 3 types of imposter syndrome and how to identify it - Case study: how Marie found her confidence through PR by taking her first step When you step into the light and own your area of specialisation, your audience will begin to warm up to you. This will help you start believing in yourself and get rid of imposter syndrome. As you move from being fearful to being empowered, your PR activity will exhibit confidence and that will help transform your business. Resources: - Join my Facebook Community PR ‘You Can Do It’ https://www.facebook.com/groups/PRYouCanDoIt/ - Chocolate PR https://www.chocolatepr.co.uk/ - Follow Chocolate PR on Facebook https://www.facebook.com/chocpr - Find me on Facebook https://facebook.com/jo.swann.52 - Follow me on Instagram https://instagram.com/jochocpr | |||
| 004 What You Need To Get Started With PR | 15 Sep 2021 | 00:29:29 | |
In the first three episodes of PR Powerhouse, we talked about what PR is and the essence of having good PR. Today, we will be sharing what you need to get started with PR, how to build your mission message, and how to promote your purpose-driven business. What You Will Learn in This Episode: - 5 important keys to get started with PR - How to connect the pieces of your story to provide valuable PR content - The importance of having your media bio - How professional brand photography helps you share your ideas - The easiest way to find content on the subject areas you like to write on - How real-life stories create opportunities for you to write your own story Start by asking yourself what your mission is and leaning into the passion that drives you into using PR. Then you will be able to create content that impacts the lives of your audience and inspires them. Resources: - Join my Facebook Community PR ‘You Can Do It’ https://www.facebook.com/groups/PRYouCanDoIt/ - Chocolate PR https://www.chocolatepr.co.uk/ - Follow Chocolate PR on Facebook https://www.facebook.com/chocpr - Find me on Facebook https://facebook.com/jo.swann.52 - Follow me on Instagram https://instagram.com/jochocpr | |||
| 003 How Startups Can Get National Press Coverage for Free | 14 Sep 2021 | 00:17:18 | |
Today’s focus is on how startups can get national press coverage for free. We emphasize the importance of using your personal experience to connect with your audience. I’ll also share some of my knowledge on using relatable content to attract journalists to your business. What You Will Learn in This Episode: - The 3 ways that startups can use PR to get national coverage for free - How to engage your audience with content from your personal experience - The easiest way to approach journalists with your content - How to use written articles to elevate your position in your space - The best social media platform to gain opportunities with journalists PR can be a TOTAL gamechanger - it can place a startup business alongside a much more established business and present it as an equal, or even as a superior, when featured in the press. Being a startup gives you PR Power and I am passionate about you not wasting years feeling ‘not ready’ and instead you taking the bull by the horns so you can harness the power of PR from day 1! You CAN do this, and I’m teaching you how. Resources: - FeatureMe UK https://www.facebook.com/featuremeuk - Thrive Global https://thriveglobal.com/ - Follow #journorequest hashtag on Twitter - Join my Facebook Community PR ‘You Can Do It’ https://www.facebook.com/groups/PRYouCanDoIt/ - Chocolate PR https://www.chocolatepr.co.uk/ - Follow Chocolate PR on Facebook https://www.facebook.com/chocpr - Find me on Facebook https://facebook.com/jo.swann.52 - Follow me on Instagram https://instagram.com/jochocpr | |||
| 002 Five Reasons Why PR Power is a Marketing MUST | 08 Sep 2021 | 00:11:54 | |
In this episode we talk about how important it is to include PR in your marketing strategy. So many times PR is created with minimal effort, or even left out of marketing altogether. Avoiding the use of PR is similar to someone who has superpowers and refuses to use them. But with good PR, you can boost your credibility and grow your audience. What You Will Learn in This Episode: - 5 reasons why including good PR is an absolute must in marketing - How to harness the immense power of PR in growing your audience and boosting credibility - How PR can open doors of great opportunities and recognition in business environments worldwide - How your PR activity can have a positive impact on your audience at no cost - Using PR as an amazing method to boost your visibility in the business world With the use of good PR, you can make your online digital presence known to your ideal clients. When you put yourself out there, you gradually build trust with your clients and open doors to new opportunities with potential clients. Resources: - Join my Facebook Community PR ‘You Can Do It’ https://www.facebook.com/groups/PRYouCanDoIt/ - Chocolate PR https://www.chocolatepr.co.uk/ - Follow Chocolate PR on Facebook https://www.facebook.com/chocpr - Find me on Facebook https://facebook.com/jo.swann.52 - Follow me on Instagram https://instagram.com/jochocpr | |||
| 037 Client Chat: How PR helped Louisa Ignite! | 24 May 2022 | 00:21:02 | |
Meet the incredible Louisa Herridge from Mamas Ignited who is one of our star students, having worked with us in our Make Me Famous Mastermind to build her kick ass brand profile. Louisa is a new entrepreneur, having been a teacher until very recently -but one who went all guns blazing from day 1 and there's a lot to be said for this. Join us as we chat female entrepreneurship, limiting beliefs, finding your fire and having the balls to get behind your mission 100%. If you've got a story that needs to be shared and mission that needs to reach more people I reckon you'll be inspired to take some action after listening to this one! x Follow Louisa at www.mamasignited.co.uk www.instagram.com/mamasignited
Connect: https://www.facebook.com/groups/PRYouCanDoIt https://www.instagram.com/jochocpr/ www.chocolatepr.co.uk https://www.facebook.com/chocpr | |||
| 001 What Exactly is PR? - A Beginner’s Guide | 08 Sep 2021 | 00:20:37 | |
In this episode we are laying the foundations of exactly what PR is and how it can be properly incorporated into your business. We talk about understanding the elements of PR, their uses and how to do PR the right way. We also share useful storytelling tips to keep you on the right track of creating good PR. What You Will Learn in This Episode: - There is much more to PR than a press release - The difference between advertising and PR in marketing - How to include valuable points that make your story attractive to journalists - 3 important tricks to use to keep you on the right track of good PR - How to discover your powerhouse and harness the power of PR - The types of PR that give you the opportunity to make a name for yourself in a business environment - A unique way to turn your story into captivating words that provide value to your audience Now that you know what PR is you’ve started your PR journey! I bet your mind is whirring with things you could do! Let these sink in, explore them, then continue your journey with our next episodes! Resources: - Watch the video on difference between PR and Advertising https://www.facebook.com/groups/PRYouCanDoIt/learning_content - Join my Facebook Community PR ‘You Can Do It’ https://www.facebook.com/groups/PRYouCanDoIt/ - Chocolate PR https://www.chocolatepr.co.uk/ - Follow Chocolate PR on Facebook https://www.facebook.com/chocpr - Find me on Facebook https://facebook.com/jo.swann.52 - Follow me on Instagram https://instagram.com/jochocpr | |||
| 000 Welcome to PR Powerhouse! | 08 Sep 2021 | 00:16:45 | |
Are you a passion and purpose fuelled entrepreneur, someone on a mission to spread your message? A business coach, a leader, a founder who desperately wants to help more people with your work? Then you NEED knowledge on how to harness the power of PR to boost your credibility and business visibility! If you have great ideas you’d like to share but no idea how to use PR to get them out to the world then this podcast is for you. I’m Jo Swann, an expert with 20+ years of experience in the power of PR. Within these years, I worked as a journalist, a magazine editor, in online media and in radio. I’ve worked with household name brands and received multiple awards...but my mission now is all around using the power or PR to lift small businesses up - not the big corporates, but the individuals behind passion and purpose fuelled businesses. I am here to educate and inspire you to see that YOU can use the power of PR to supercharge your business. This podcast will help anyone interested in getting off the ground with PR but specifically focuses on female entrepreneurs with visibility fears and doubts around being seen via PR. I’ll be bringing you 20 episodes packed with insights on what PR is, how it works and ways you can harness its power. As well as sharing my knowledge these episodes will all provide inspiration from case studies with clients, experts, and other people in the entrepreneurial PR space who are rocking PR. At the end of this series, you will feel like a PR Powerhouse - and you will dare to be seen for who you really are. I look forward to sharing an exciting journey with you on this podcast every week as I give you the friendly shove you need to harness your PR Powerhouse so you can get you the credibility you deserve, AND you can change more lives with your powerful message. Resources: - Join my Facebook Community PR ‘You Can Do It’ https://www.facebook.com/groups/PRYouCanDoIt/ - Chocolate PR https://www.chocolatepr.co.uk/ - Follow Chocolate PR on Facebook https://www.facebook.com/chocpr - Find me on Facebook https://facebook.com/jo.swann.52 - Follow me on Instagram https://instagram.com/jochocpr | |||
| 036 Let’s Make you PR-Able | 16 May 2022 | 00:25:37 | |
What makes my business PR-able?…..you may ask yourself as a female entrepreneur, solorpreneur, small business owner, kitchen table business, - whatever you term yourself as! Many women in business struggle with believing they are PR-able. You absolutely are no matter what stage in business you are at, because PR isn't about your business, it's about you and your mission. In this episode I ask you 6 key questions that can help you build your PR-ability and also help you communicate more powerfully with your ideal clients overall.
Connect: https://www.facebook.com/groups/PRYouCanDoIt https://www.instagram.com/jochocpr/ www.chocolatepr.co.uk https://www.facebook.com/chocprWe discuss -
different about YOUR party? What change are you here to make?
And we explore WHAT parts of your story must you share to connect with your ideal client to create empathy and create trust in you as your ideal client's perfect trusted guide.
I'd love to hear if you have any lightbulb moments! Drop me a DM on Insta and also let me know via an Insta DM if you'd like to find out more about our new StorySteps progamme which helps you nail your story in 4 weeks xx
| |||
| 035 How to Get Featured in Forbes | 09 May 2022 | 00:30:16 | |
This is a biggie for many of our clients - it's seen as the ultimate trust tag, the title they strive towards. Does it feel out of reach for you as a woman in business? Maybe you've just started out and it's a dream, on your vision board? Well it IS do-able no matter how long you've been in business. It's not easy and yet it's totally do-able...! Come and join me to find out how, as I share the 3 ways female entrepreneur clients of ours have become featured in Forbes with some fabulous PR wins. At the end of the episode I also mention our new mini programme, StorySteps that helps entrepreneurs build their story to be press ready. It's just 4 weeks and at an entry price of £197 + VAT it's a no brainer way to get PR ready. Find out more about StorySteps via our socials below, or drop me a DM. Connect: https://www.facebook.com/groups/PRYouCanDoIt https://www.instagram.com/jochocpr/ www.chocolatepr.co.uk https://www.facebook.com/chocpr
| |||
| 034 5 Reasons Nailing Your Story Will Boost Your Business | 02 May 2022 | 00:18:08 | |
This week alone we’ve seen our clients win awards, get paid speaking gigs, win new DREAM clients, be approached for collabs, and secure national press coverage impacting millions - ALL from them nailing their story and getting super clear and confident on communicating their unique awesomeness - BOOM!
In this episode we cover 5 ways Nailing Your PR Story can Boost Your Business | |||
| 033 Why are you NOT doing PR? Breaking down PR Barriers | 25 Apr 2022 | 00:22:34 | |
In today's episode we are talking about barriers and blocks as to why you are NOT doing PR. We take a quick look at 3 of the main reasons female entrepreneurs we come across feel stuck or nervous about taking their first steps in their PR journey to getting in the press. It all comes down to overwhelm. - Overwhelm around the logistics and fear of dealing with the media - Overwhelm of not knowing what to do with your story, not knowing which bits are PR-able, not knowing how much or what to share with the press, or what content to create - Overwhelm around judgement, and fear of what others will think about what you share via your PR I offer you some guidance on how to move through these blocks and also invite you to keep an eye out for something very special we have opening up to you this week - a 1 time only mini offer that will help get you PR ready. Keep an eye on our socials as to not miss that! Follow Us: https://www.facebook.com/groups/PRYouCanDoIt https://www.instagram.com/jochocpr/ www.chocolatepr.co.uk https://www.facebook.com/chocpr | |||
| 032 How To Make It In The Mainstream - Remel London | 18 Apr 2022 | 00:21:07 | |
In this episode I share with you some insights from a fabulous talk from radio and TV Presenter. Remel London - who talked about 'How to Make it into the Mainstream' at Dani Wallace's recent Bee Inspired event. Listening to Remel's talk from a female entrepreneur perspective, with a PR hat on was so interesting as she talked about making the most of opportunities, the importance of authenticity, not taking no for an answer and being brave to fully showcase your true passion for your craft. As a purpose and passion filled entrepreneur or startup it's essential you stand behind your mission and what you are here to do with your work. If you're holding yourself back in any way I hope you'll find these insights inspiring - I certainly did! We need to get visible in our business to do it justice. We need to use the media and press to showcase and further amplify our message. We need to create our own opportunities to generate the impact we desire. It's time to do all these things! xFind out more about Bee Inspired - https://www.iamthequeenbee.co.uk/events Find out more about Remel London - http://remellondon.com/ | |||