Watch the video version here: https://youtu.be/X-1iGyBtS70

Generative AI is transforming PPC, but is it all good? In this episode, Sophie Fell, Director of Paid Media at Two Trees PPC, talks about the seismic shifts AI is causing in paid search. A generative AI skeptic herself, Sophie dives deep into her mixed feelings about tools like ChatGPT, discusses the loss of manual controls, and shares insights into how agencies can prepare for an automated future. Follow Sophie on LinkedIn: https://www.linkedin.com/in/sophiefellppc/ Follow Fred on LinkedIn at https://www.linkedin.com/in/frederickvallaeys/ 📌 Here’s what you’ll learn: - The Generative AI Debate: Why Sophie Fell is skeptical about fully trusting tools like ChatGPT for PPC management and how it impacts forecasting, campaign automation, and decision-making. - Balancing Tradition and Innovation: How PPC professionals can embrace AI-powered tools while retaining fundamental skills like manual CPC bidding, keyword research, and campaign structure design. - The Evolution of SEO and PPC: Insights into how automation and AI are reshaping SEO and PPC collaboration, and what it means for advertisers in the era of less manual control. - Practical AI Use Cases in Agencies: Real-life examples of how agencies are leveraging generative AI for efficiency, including forecasting and audience targeting, and the challenges they face in adopting these technologies. - Future-Proofing PPC Careers: What PPC professionals and agencies need to do to stay relevant in a world increasingly driven by automation, including mastering data-driven strategies and adapting to rapid technological advancements. ► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=youtube&utm_medium=video&utm_campaign=townhall ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=youtube&utm_medium=video&utm_campaign=townhall

Watch the video version here: https://youtu.be/lr-oz0wLWPI

Tetsuo Konno, Search & Performance Lead at Google shares how Gemini and predictive AI are changing the way marketers approach Google Ads campaigns. He also teaches how to set up your data properly for Google Ads and why that matters more than ever. 📌 Here’s what you’ll learn: - How to use predictive and generative AI in Google Ads - Why feed optimization is key to better performance - Practical examples of AI in action, like ad copy and data insights - The future of PPC roles and skills Follow Tetsuo on LinkedIn at https://www.linkedin.com/in/tetsuo-konno-50872324/ Follow Fred on LinkedIn at https://www.linkedin.com/in/frederickvallaeys/ ► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=youtube&utm_medium=video&utm_campaign=townhall ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=youtube&utm_medium=video&utm_campaign=townhall

Watch the video version here:

In this episode, our Co-founder & CEO, Frederick Vallaeys sat down with Cory Lindholm to dive deep into the world of PPC data analysis. Cory kicked things off by covering the essentials. Then, he walked through the process of performing an analysis to uncover valuable insights about seasonality, how your accounts are performing, and even correlations between different metrics. He also discussed the importance of having a solid foundation in statistics and data when it comes to making informed PPC decisions. There’s so much value packed in this episode. And we hope you find it useful. Watch this episode to learn: - The fundamentals of PPC metrics - How to measure the impact of seasonality and other PPC factors - How to integrate your PPC data with your business data - The common data analysis mistakes to avoid - The best tools for data analysis Your speaker: Cory Lindholm, Ads By Cory Follow Cory on LinkedIn: https://www.linkedin.com/in/corylindholm/ Work with Cory: https://adsbycory.com/ Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys/ ► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=youtube&utm_medium=video&utm_campaign=townhall ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=youtube&utm_medium=video&utm_campaign=townhall

Our panelists this week are:

1. Julie Bacchini, Founder of Neptune Moon and #25 on the 2020 list of most influential PPC experts
2. Susan Wenograd, CMO at Aimclear and #8 on the 2020 list of most influential PPC experts

Topics we discussed:

1. Consumers are afraid to visit your brick-and-mortar stores. How do you drive buyers to your online store
2. Tips for getting started with your first PPC campaign
3. When should you use a Smart Campaign vs a regular campaign
4. What common issues plague PPC accounts

Watch the full video episode here: https://www.youtube.com/watch?v=bzPLsBseqP8

Our panelists this week are:

• Cory Henke, Founder of Variable Media
• Joe Martinez, Director of Client Strategy for Clix Marketing

The main topic this week is YouTube and video ads. We discuss:

• Is YouTube really cheap? What can we expect
• Ad formats on YouTube
• YouTube Video Builder Beta
• How to use YouTube Video Builder
• Location, Call-to-action and Sitelink extensions for YouTube ads
• Customer targeting tricks for YouTube ads
• TrueView Shopping ads
• How YouTube can help your non-video campaigns in Google Ads
• YouTube Lead Form Ads
• YouTube Select: Target views on television screens
• Shopping Ads on YouTube

Watch the full video episode here: https://www.youtube.com/watch?v=fzFCMDXoAD0

Panelists this week are:

• Andrew Lolk, Founder of Savvy Revenue
• Duane Brown, Founder of Take Some Risk
  

The main topic this week is PPC for Ecommerce. We're talking about:

• Free Google shopping ads
• Snap Ads Guide
• TikTok Shopping with Levi's
• Tips for retailers who need to get ecommerce up and running quickly
• Turning your feed into search ads automatically
• What should be your most important metric? ROAS or profit?

Watch the full video episode here: https://www.youtube.com/watch?v=Xt-KXkZDr3I

We discuss new Google Ads features launched in the past 3 months.

Watch the full video here: https://www.youtube.com/watch?v=wnj65NCB8Qc

We discuss tips for B2B paid search and paid social marketing with a focus on Google Ads, Microsoft Ads, and LinkedIn Ads.   

Expert panelists are AJ Wilcox from B2Linked, Matt Van Wagner from Find Me Faster, and Frank Cowell from Digitopia.

We're hosting our live PPC Town Hall this week with 3 panelists from Australia. They will share what they learned over the past few weeks in dealing with COVID-19 for their clients: both end advertisers and agencies.

• Mike Rhodes is co-author of "The Ultimate Guide to Google AdWords" and runs AgencySavvy, a global community and education platform to help digital agencies grow.
• Ben Bradshaw is founder and CEO of Australia’s largest Australian owned, multi-award winning digital marketing solutions groups Disrupt Digital
• Monte Huebsch was an expert in work-from-home before COVID-19 made it a necessity and he will share his tips for being more effective in this new way of working.

We discuss how digital advertisers are ramping up spend again and leading the way for when consumer confidence returns.

Panelists are:

• Aaron Levy, Tinuiti
• Christi Olson, Microsoft Ads
• Jim Banks, Spades Media

This week, we discuss:

• Automation during COVID
• Microsoft Ads research related to COVID
• Tinuiti's COVID Ad Spend dashboard

This week's panelists: 

• Ginny Marvin, Editor-in-Chief, Search Engine Land 
• Joe Martinez, Director of Client Strategy, Clix Marketing 
• Andrew McGarry, Founder, The McGarry Agency  
• 
  

This week's topics: 

1. Free Google Shopping Ads 
2. An exclusive first chance to attend a virtual PPC conference for free 
3. Google SMB advertising credits 
4. Learning PPC when in-person events are cancelled 
5. Ad copy strategies

The global situation is changing daily as a result of the pandemic and with no precedent to guide us there is a lot of uncertainty. That is why we are hosting a town hall style forum where you will hear from our panelists what they are seeing in PPC, and what they are doing to mitigate the impact.   The main topic of discussion in this episode is 'Bid Management in Turbulent Times.'  

This week's panelists are: 

• Emi Wayner, Platform Partner Lead, Google
• Peter Oliveira, Partner Development Analyst, Google 
• Susan Wenograd, CMO, Aimclear 
• Martin Röttgerding, Head of SEA, Bloofusion

Watch the video version: https://www.youtube.com/watch?v=4uGrZIy7-GQ

Matthieu Tran-Van is an independent Google Ads specialist who provides search engine advertising services to clients with a lifetime managed ad spend of $350 million. In this session, he shares 7 automations that helped boost his clients' results and saved him from burnout. Timestamps: 0:00 - Introduction 0:59 - Guest Introduction: Matthieu 4:20 - Shopping campaign automations 23:44 - DSA campaign automations 29:48 - Seasonality-based automations 36:26 - Automated bidding automations 43:39 - Keyword automations 48:48 - Performance Max automations 52:45 - RSA automations 57:00 - Reporting 1:01:33 - Connect with Matthieu Follow Matthieu on LinkedIn: https://www.linkedin.com/in/matthieutv/ Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys Visit Matthieu's website here: https://www.matthieu-tranvan.fr/ ► Get emails about future Automation Layering Masterclass sessions https://hs.optmyzr.com/en-us/automation-layering-masterclass ► Get emails about future PPC Town Halls https://www.optmyzr.com/ppctownhall ► Check out Search Marketing Academy, our new podcast https://www.youtube.com/playlist?list=PL7ToXh-Os7WbtFgNiF3IIS3wY-8jyJBk6 ► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com

Fred Vallaeys (@SiliconVallaeys), Cofounder of Optmyzr, hosts another episode of PPC Town Hall to talk about the impact of the coronavirus on digital marketing and PPC. As some businesses are forced to shut down while others are selling in record quantities online, how are they changing their online advertising strategies? And how are the agencies that work with these advertisers responding to these changes.   

This and more is discussed by our rotating panel of PPC experts. Panelists for this week's episode are:

- Kirk Williams, ZATO Marketing (@PPCKirk)

- Julie Friedman Bacchini, Neptune Moon (@NeptuneMoon)

- Elizabeth Marsten, Tinuiti (@ebkendo)

In our second PPC Town Hall we continue the conversation about how online advertising is impacted by the volatility from business closures and social distancing. 

Hear what our panelists are seeing and what they're doing to keep their digital marketing agencies running during the COVID10 crisis.

Panelists this week are:

1. Andrew Goodman, President, Page Zero Marketing
2. Benu Aggarwal, President, Milestone Internet Marketing
3. Jeff Allen, President, Hanapin Marketing

The first ever PPC Town Hall. In this episode we talk about the just announced business closures as a result of the COVID19 pandemic.

Panelists this week are:

• Christi Olson, Head of Evangelism, Microsoft
• John Lee, Learning Strategist, Microsoft
• Kirk Williams, Founder, ZATO Marketing
• Mike Rhodes, Founder, AgencySavvy
• Susan Wenograd, CMO, Aimclear

Watch the video podcast here: https://youtu.be/xa3jH8M_j88

I spoke to Larry Kim - Founder & CEO at Customers.ai in this episode. Larry talked about how privacy regulations are changing and what that means for marketers. He also talked about how his company, Customers.ai is helping businesses with better remarketing using sales outreach automation. Watch this episode to learn: - How privacy regulations can impact your advertising - How marketing is changing in the post-cookie era - How to spot winners & losers by conducting regular experiments Your speaker: Larry Kim, Founder & CEO at Customers.ai Follow Larry on LinkedIn: https://lnkd.in/g6gsFRnZ ► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://lnkd.in/gYWUhk2x ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://lnkd.in/gAT5STbh

Watch the video episode here: https://www.youtube.com/watch?v=R01u7IWODts

Google’s Search Generative Experience (SGE) is a big change from how searches usually work. For decades we’ve been used to seeing 10 blue links for our searches—and clicking on them took us to web pages. With SGE, the process changes. We’re seeing answers to our queries directly in the search results, removing the need to click on links. And we’re also seeing changes in ad placements, which significantly impact our organic search and paid search performance. In this episode, I spoke to Ashley Fletcher - CMO at Adthena, a paid search intelligence platform. Ashley talked about how SGE can impact search performance and how advertisers can adapt to those changes. He also touched on the implications of privacy regulations on Google Ads and more. Watch this episode to learn: - How SGE is changing paid and organic search performance - How privacy regulations can impact your Google Ads - How generative AI helps scale the execution of marketing strategy Your speaker: Ashley Fletcher, CMO at Adthena Check out Adthena: https://www.adthena.com/ Follow Ashley on LinkedIn: https://www.linkedin.com/in/ashleyfletcher/ Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys/

► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=youtube&utm_medium=video&utm_campaign=townhall ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=youtube&utm_medium=video&utm_campaign=townhall

Watch the video podcast -> YouTube: https://www.youtube.com/watch?v=lHJv_Ar43rc
LinkedIn: https://www.linkedin.com/events/7188199893818118144/comments/ Most businesses use PPC, SEO, and paid social to grow their revenues. But here’s where it goes wrong: while they have a common goal, they work in silos—which is ineffective from a business perspective. But when working together, they can share each other’s learnings and insights that can influence their business revenues down the line. In this episode, I spoke to Danny Gavin who runs Optidge, an agency that helps businesses grow using PPC, SEO, paid social, and more. Danny talked about how those multiple departments can collaborate and share insights to drive more effective results. Watch this episode to learn: - How to bring in those teams to work together - What insights can each team share with each other - How does working with first-party data fit into the dynamics between these teams - What are some struggles they can face when sharing data between platforms and more Your speaker: - Danny Gavin, Founder & CEO - Optidge Want to work with Danny? Check out his agency here: https://optidge.com/ Follow Danny on LinkedIn: https://www.linkedin.com/in/dannygavin/ Follow me on LinkedIn: https://www.linkedin.com/in/frederickvallaeys/

► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=youtube&utm_medium=video&utm_campaign=townhall

► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=youtube&utm_medium=video&utm_campaign=townhall

Watch the video version ->

YouTube: https://www.youtube.com/watch?v=1v725t35QuA

LinkedIn: https://www.linkedin.com/events/7183162267134296064/comments/

If you’re into B2B advertising, you just cannot ignore LinkedIn Ads. But for most of us, LinkedIn looks like an expensive and complicated platform to find leads. And to be honest, LinkedIn Ads are difficult to scale efficiently. In this episode, I spoke to AJ Wilcox, in my opinion, the world’s best LinkedIn Ads expert. AJ is really a master at his craft. Watch this episode for some great tips and strategies to get the most out of your B2B LinkedIn ad campaigns. You will learn: - What pitfalls to avoid while running LinkedIn ads - Which post types serve you better - How to run LinkedIn Ads alongside Google/Microsoft Ads - How to run better retargeting ads and more Your speaker: - AJ Wilcox, Founder & CEO - B2Linked Check our B2linked.com, AJ's agency to maximize your return by minimizing waste from LinkedIn ads. Follow AJ on LinkedIn: https://www.linkedin.com/in/wilcoxaj/ Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys/

► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=youtube&utm_medium=video&utm_campaign=townhall ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=youtube&utm_medium=video&utm_campaign=townhall

Watch the video podcast here: https://www.youtube.com/watch?v=3zIa8GjgAdw

In this episode, I spoke to some of the partners responsible for PPC Survey 2024: Wijnand Meijer, Ed Leake, and Mike Ryan. The PPC Survey was filled out by more than a thousand advertisers from agencies and in-house teams to freelancers. And in this, they answered a lot of questions ranging from where they’re going to spend more money or less money, which platforms they trust and not trust, and how they’re thinking about generative AI and automation. The survey is packed with unique benchmarks and trends to help you understand what's working and what's not in PPC. Tune in to learn: - Goals, priorities, and challenges of PPC pros in 2024 and beyond - Expectations for 2024 ad budgets, per platform and campaign type - Satisfaction with AI adoption - Satisfaction levels of platforms and tools - Challenges with Google Ads Performance Max and more Your speakers: - Wijnand Meijer, co-founder & CEO at TrueClicks - Ed Leake, Founder at God Tier Ads & AdEvolver - Mike Ryan, Head of Ecommerce Insights at Smarter Ecommerce Note: This is a live premiere of a pre-recorded episode Follow Wijnand: https://www.linkedin.com/in/wijnandmeijer/ Follow Ed: https://www.linkedin.com/in/edleake/ Follow Mike on LinkedIn: https://www.linkedin.com/in/mikeryanretail/ Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys/ ► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=podcast&utm_medium=video&utm_campaign=townhall ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=podcast&utm_medium=video&utm_campaign=townhall

Video podcast: https://youtube.com/live/o009-VTUppU

I spoke with Sam Tomlinson, the Executive Vice President at Warschawski, a marketing agency in this episode of PPC Town Hall. Sam is one of the deepest thinkers in PPC. Every time I speak to him, he opens my mind to things I hadn’t thought of before. And this episode was one of those conversations. In this episode, Sam shared some really interesting data analysis: using an actual customer export from Shopify – loading it up to GPT-4, asking it to conduct an RFM analysis of the data, visualizing the outputs, and then exporting the customer segments. He spoke about how this took his agency only a fraction of the time to accomplish that which would take a data scientist hours. Sam also shared some thought-provoking, contrarian views on AI and how we should do PPC in general. Tune in to learn: - Why it’s time to rethink paid search - How to use ChatGPT code interpreter for campaign analysis - When should you do influencer marketing and more Your speaker: Sam Tomlinson, Executive Vice President at Warschawski Sign up for Sam's newsletter here: https://samtomlinson.me/newsletter/ Follow Sam on LinkedIn: https://www.linkedin.com/in/digitalsamiam/ Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys ► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://rb.gy/s5w4ay ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://rb.gy/k4ujye

Watch the video podcast here: https://www.youtube.com/watch?v=RooEGRegPts

2024 has brought in a new era for marketing: thriving in a privacy-focused environment without sacrificing success.

While that’s on one side, there are continuing developments in ad automation and generative AI on the other side.

Considering both of them, here’s a question: has PPC become tougher or easier?

That’s an interesting discussion. But it’s clear that how we do PPC has surely changed. What worked before hasn’t been working today.

Hear from Mike Ryan, Head of Ecommerce Insights at Smarter Ecommerce in this episode of PPC Town Hall where he touches on all of those topics.

Mike shared some really amazing insights into what he has seen work and not work in the past few years in Performance Max, generative AI, and first-party data. He also discussed a powerful script he built that creates a timeline of Performance Max brand traffic.

We have a lot in store for you in this episode.

Tune in to learn:

- How are EU advertisers preparing for a privacy-driven future

- What happens when Performance Max and Shopping campaigns run in parallel

- How to capitalize on first-party data

- How generative AI has impacted PPC in the last few years

and more

Your speaker:

Mike Ryan, Head of Ecommerce Insights at Smarter Ecommerce

Check out Mike's PMax script: https://smarter-ecommerce.com/en/google-ads-scripts/search-term-insights/ Follow Mike on LinkedIn: https://www.linkedin.com/in/mikeryanretail/ Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys/ ► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://rb.gy/s5w4ay ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://rb.gy/k4ujye

Watch the video version: https://www.youtube.com/watch?v=MAt6TI6XFeA

A bad landing page is one of the biggest reasons for poorly performing Google Ads. Not only will Google be less likely to show your ads, but you’ll probably miss out on valuable conversions too. It also negatively affects your Quality Score, which means you end up paying more for each click. In this episode of PPC Town Hall, you’ll hear from Talia Wolf, Founder of GetUplift to learn how to improve your post-ad-click experience. Talia is one of the best landing page optimization experts in the industry. And in this episode, she dives deep into the trenches, revealing the most costly mistakes marketers make while creating a landing page and how to create one that actually converts. Tune into this episode to learn: - Why dry facts hold your conversions back - How to add emotion to your copy - What common mistakes you should avoid - If you should create a longer or a shorter landing page - How to use generative AI for landing pages and more Your speaker: Talia Wolf, Founder of GetUplift Check out GetUplift.co: https://getuplift.co/ Follow Talia on LinkedIn: https://www.linkedin.com/in/taliagw/ Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys ► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://rb.gy/s5w4ay ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://rb.gy/k4ujye

Watch the video version here: https://youtu.be/oX8AFB-GVUI

Amy McLain-Ponder, Group Director of Paid Search at Beeby Clark+Meyler (BCM) shares 10 powerful automations her team uses to tackle the unique challenges of managing small Google Ads accounts. From saving time on repetitive tasks to maximizing limited budgets, Amy shares how her team stays in control of campaigns in a world dominated by AI and automation. 🚀 What You'll Learn: - How to use anomaly alerts to quickly identify and fix performance issues before they hurt your account. - The secret to precise budget pacing that keeps your campaigns on track and within budget. - Why automation layering is a game-changer for scaling small PPC accounts efficiently. - Real-world tactics for managing YouTube placements and ensuring brand safety. - How AI-powered reports uncover trends and simplify client communication. Amy also dives into her team’s best practices for: ✅ Automatically pausing underperforming keywords to avoid wasted spend. ✅ Negating irrelevant search queries that drain your budget. ✅ Leveraging dynamic search ads (DSA) to discover new opportunities. Chapters: Intro 0:00 About Amy 0:45 Biggest concerns for small accounts 2:50 Anomaly alerts 3:58 Budget alerts 7:36 KPI alerts 15:50 Reporting 18:54 Have a codified set of rules 25:17 Pausing non-converting keywords 30:35 Negate low-performing search queries 32:55 DSA automations 35:27 Search terms with high CTR 37:10 Search terms with declining performance 38:28 Excluding irrelevant YouTube placements 40:42 Best practices 44:35 Connect with Amy 45:30 Follow Amy on LinkedIn: https://www.linkedin.com/in/amytponder/ Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys/ Visit BCM here: https://www.beebyclarkmeyler.com/ ► Past Automation Layering Masterclass sessions: https://www.youtube.com/playlist?list=PL7ToXh-Os7WZgYL3M-ynJIrHnUv_POCB5 ► Get emails about future PPC Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com/

Watch the video version here: https://www.youtube.com/watch?v=XbLdtamNdZE

Just like how your car needs a regular tune-up, your PPC accounts need regular checkups or audits.

And neglecting them can hit you with some costly mistakes.

In this episode of PPC Town Hall, you’ll hear from Melissa Mackey, Director of Paid Search at Compound Growth Marketing.

Melissa brings over a decade of experience in paid search. And in this episode, she dives deep into the trenches, revealing the most costly mistakes she's encountered during audits and how to steer clear of these pitfalls.

Tune into this episode to learn:

- How to properly audit your PPC accounts

- How often you should conduct these audits

- What mistakes to avoid while conducting audits

- What default settings you should avoid when working on your accounts

- How to protect your accounts from glitches

and more

Your speaker:

Melissa Mackey, Director of Paid Search at Compound Growth Marketing

Follow Melissa on LinkedIn: https://www.linkedin.com/in/melissamackey

Follow Melissa on Twitter: https://twitter.com/beyondthepaid

Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys

► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://rb.gy/s5w4ay

► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://rb.gy/k4ujye

Watch the video version here: https://youtube.com/live/NrcpbnHouPk

2024 is the year when the cookie finally crumbles. Google says by the end of the year, it expects to fully remove third-party cookies for all of its Chrome users. Of course, the real advertisers know that the solution to all this is to invest in your own first-party data. And that’s what I discussed with Ronan Carrein in this episode of PPC Town Hall. Ronan is a former Googler who worked in the product strategy, sales operations, and data solutions teams. Right now, he’s the COO at Better & Stronger, a digital marketing agency based in Lyon, France. Tune into this episode to learn: - Why most marketers misunderstand first-party data - Why actively collecting first-party data is great for your business - How to improve your ad performance using first-party data - How to maintain data hygiene and - What's the future of data privacy regulation in the U.S. Our speaker: - Ronan Carrein - COO at Better & Stronger Check out Better & Stronger: https://www.better-stronger.com/ Follow Ronan on LinkedIn: https://www.linkedin.com/in/ronancarrein/ ► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://rb.gy/s5w4ay ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://rb.gy/k4ujye

Watch the video version: https://youtu.be/wD1J6A6Sctw

When you think back on 2023 in PPC, how will you remember it? For me, this is the year we’ve seen incredible advancements in AI. While there is so much excitement in that field, there are also areas that didn’t look quite as good. Revenues are down for several agencies this year. CPCs are rising, and hence costs of advertising are high. And looking ahead, third-party cookies are going away next year which can leave out attribution to a guessing game. With a lot of uncertainty up in the air, how can you be better prepared? In this episode, you’ll hear from 6 experts in the field who’ll share what they’ve seen in 2023 and what to look forward to in 2024. Our speakers: - Kasim Aslam, Solutions 8 - Andrew Lolk, SavvyRevenue - Andrea Cruz, Tinuiti, - Duane Brown, TakeSomeRisk - Kirk Williams, ZATO - Navah Hopkins, Optmyzr Follow Kasim on LinkedIn: https://www.linkedin.com/in/kasimaslam Follow Andrew on LinkedIn: https://www.linkedin.com/in/andrewlolk Follow Andrea on LinkedIn: https://www.linkedin.com/in/acruzlopez Follow Duane on LinkedIn: https://ca.linkedin.com/in/duanebrown Follow Kirk on LinkedIn: https://www.linkedin.com/in/ppckirk Follow Navah on LinkedIn: https://www.linkedin.com/in/navahhopkins Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys 7 Ways to Stop Google Ads From Wasting Your PPC Budget: https://www.optmyzr.com/blog/prevent-google-ads-wasted-budget/ How ChatGPT can make you a PPC automation wizard (with Nils Rooijmans): https://youtu.be/8x-GT43-45w Chapters: 0:00 Fred's intro 0:26 Kasim: State of agencies in 2024 2:34 Kirk: State of agencies in 2024 5:13 Andrew: State of agencies in 2024 7:23 Duane: State of agencies in 2024 7:43 Fred: State of agencies in 2024 12:05 Kasim: How to deal with rising CPCs 13:07 Kirk: How to deal with rising CPCs 16:30 Andrea: How to deal with rising CPCs 17:09 Andrew: How to deal with rising CPCs 20:26 Duane: How to deal with rising CPCs 21:17 Navah: How to deal with rising CPCs 22:09 Fred: How to deal with rising CPCs 25:26 Kasim: Attribution and measurement 26:47 Kirk: Attribution and measurement 29:31 Andrea: Attribution and measurement 30:15 Andrew: Attribution and measurement 32:09 Duane: Attribution and measurement 32:34 Navah: Attribution and measurement 34:15 Fred: Attribution and measurement 38:58 Kirk: Using AI tools for productivity 42:12 Andrew: Using AI tools for productivity 45:17 Navah: Using AI tools for productivity 46:47 Fred: Using AI tools for productivity 51:00 Kasim: Final takeaways 51:42 Andrea: Final takeaways 52:38 Navah: Final takeaways 53:04 Fred's outro ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com

Watch the video version here: https://youtu.be/bhPJbkUKEcY

Paid search is a great weapon to grow your brand. But you can never overlook the power of branded search. Branded search refers to when users search for your brand name or related terms. These users are already familiar with your brand, potentially interested in your products or services, and actively seeking you out. This makes them valuable leads with a higher conversion potential compared to generic search terms. - So how can your brand crack the code of branded search? - How can you continue winning even when your brand messaging evolves with time? - And with search generative experience on Google, how can your brand continue to stay on top? In this episode, I spoke to Jason Barnard, a top name in the world of branded search to discuss all that. Even though this episode isn’t directly about paid search, it’s still important for any marketer trying to grow their business through search. I hope you enjoy this conversation :) Our speaker: - Jason Barnard, Kalicube Connect with Jason on LinkedIn: https://www.linkedin.com/in/jasonmbarnard/ Visit Jason's website: https://jasonbarnard.com/ Visit Kalicube: https://kalicube.com/ Connect with Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com

Watch the video episode here: https://youtu.be/8x-GT43-45w

A few weeks ago, OpenAI, the company behind #ChatGPT, conducted an event called DevDay to reveal major announcements and advancements that opened up a new world of possibilities — Custom GPTs, Copyright Shield, and speech recognition, to name a few. After watching the event and playing around with some of the functionalities, I strongly believe that they’re incredibly useful to every #PPC marketer. So how can we apply these functionalities to PPC? To discuss that, I spoke to Nils Rooijmans once again, one of the premier names in the PPC scripts and automation space, in this episode of PPC Town Hall. Nils shared his Custom GPT that can create some really powerful PPC scripts. We also discussed the announcements from DevDay with a lot of examples. I hope you enjoy this discussion :) Our speaker: - Nils Rooijmans, Water Cooler Topics Connect with Nils on LinkedIn: https://nl.linkedin.com/in/nilsrooijmans Visit Nils's website: https://nilsrooijmans.com/ Connect with Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com

Watch the video episode here: https://www.youtube.com/watch?v=wXpPhBkrZl8

In this episode of Automation Layering Masterclass, Taylor Mathauer and Will Gray from WebMechanix share how they used Value-Based Bidding to generate higher-quality leads for their client. You will learn: - Why they decided to use value-based bidding - Success with value-based bidding - The state of smart bidding and limitations with value-based bidding - Where they've seen value-based bidding not work - Requirements for using value-based bidding - When is value-based bidding appropriate - How to track success with value-based bidding Chapters: 0:00 Intro 2:08 About Taylor 2:38 About Will 3:10 What was the client's challenge? 5:15 Primary and secondary conversions 7:49 How to steer Value-based Bidding in your favor? 9:16 Results from Value-based Bidding 11:48 Assigning values to calls and form-fills 17:10 Executing Value-based Bidding effectively 21:22 Setting up conversion actions in Google Ads 22:25 Using last-click attribution 23:35 Final Value-based Bidding report 28:38 Automation Layering 31:22 Tools that helped WebMechanix 33:09 Final thoughts 34:40 Connect with Will and Taylor ► Get emails about future Automation Layering Masterclass sessions

https://hs.optmyzr.com/en-us/automation-layering-masterclass

► Get emails about future PPC Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com

Watch the video episode here: https://www.youtube.com/watch?v=aF-QYf2n9Nk

We spoke a great deal about getting your Google search and shopping campaigns ready for Black Friday & Cyber Monday in the past few episodes. This time, we want to put the focus on paid social, primarily Meta Ads. Compared to last year, we’ve seen a big shift in how advertisers are approaching campaign strategy. For starters, there were changes in consumer behavior — more people are shopping earlier than ever before. Then, there is the global economic situation. And, last but not least, there was an explosion of readily available, powerful AI tools. In this episode of PPC Town Hall, I spoke to two of the top paid social experts in the industry, Akvile Defazio and Susan Wenograd about all of those things. They shared many examples of how they use generative AI tools to create high-performing campaigns and a lot more. Tune in to learn how to: - Create more engaging ads with generative AI - Build social proof for more impactful advertising - Build a good campaign structure Our speakers: - Akvile Defazio, AKvertise - Susan Wenograd, PPC expert Work with Akvile: https://www.akvertise.com/ Work with Susan: https://susanwenograd.com/ ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com #ppc #metaads #generativeai #bfcm #optmyzr #digitalmarketing

Watch the video episode here: https://www.youtube.com/watch?v=KjfeRj7hzJQ

Most agency founders are focused on growing their agency, not selling it. Then it happens. The founder starts to get calls from suitors. A large agency that lost a big client to the founder’s agency suddenly wants to know if they’d consider selling their business. The agency founder is completely unprepared for these discussions. Should they even consider selling? Should they hire an investment banker? How much should the sales price be? How do they compare different offers? Should they get buy-in from the team? Will clients be OK with a sale? Founders who navigate these concerns properly might hit the jackpot—life-changing money, happy clients, happy team members, and peace of mind. And those who don't may end up regretting passing on a sale as the biggest mistake of their lives. In this episode of PPC Town Hall, I spoke to David Rodnitzky, Founder of Agentic Shift. David shared his story of selling his former agency, 3Q Digital during our conversation along with answers to all of the above questions. If you’re an agency founder, you do not want to miss this episode. Tune in to learn: - When to decide to sell your agency - The factors that drive value for your agency - How to generate interest from potential acquirers and more Our speaker: - David Rodnitzky, Agentic Shift Link to David's book: https://www.amazon.com/Selling-Your-Marketing-Agency-Important-ebook/dp/B0CFZ9JKYP

Check out David's consulting firm: https://agenticshift.com/ ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com #ppc #googleads #agency #optmyzr #digitalmarketing

Sometimes, an ad doesn't lead directly to an online sale but instead starts a customer down a path that ultimately leads to a sale in the offline world, such as at your brick-and-mortar store or over the phone. By importing offline conversions, you can measure what happens in the offline world after your ad results in a click or call to your business. In this video, you'll hear from Jon Diorio, a former Product Manager at Google who was one of the creators of Offline Conversion Imports. Jon talks to Fred about all things OCI including: - Why most advertisers don't use OCI - Tips on setting up OCI properly - Enhanced conversions for leads Want to be a better media buyer? Subscribe to PPC Town Hall panel discussions: https://www.optmyzr.com/ppctownhall/ Make your PPC management less complex. Sign up for a 14-day free trial today: https://tools.optmyzr.com/info/signup 0:00 Fred's intro 0:28 Meet Jon 3:07 Why Jon built Offline Conversion Imports 5:20 The junk leads problem 8:48 Last-click attribution 9:45 Why advertisers don't use OCI 12:45 Importing conversions to your CRM 14:20 Learning cycle for smart bidding 17:45 Pitfalls of imprecise conversion value 20:50 Geo bid adjustments 22:35 Tips on using OCI 24:44 Enhanced conversions for leads 26:35 Connect with Jon

Watch the video podcast here: https://www.youtube.com/watch?v=Hs7szTIfjSg

For a long time, I’ve been talking about automation and scripts and how marketers like yourself can apply them to your accounts. But with the release of ChatGPT last year, a world of possibilities has opened. So with the launch of GPT 4 and the added functionality of plugins, what are some new applications of ChatGPT? And is there a way we can combine the power of GPT and scripts? To learn more, I spoke to Nils Rooijmans, one of the premier names in the PPC scripts and automation space, in this episode of PPC Town Hall. Nils shared his hands-on experience with GPT and the scripts he built with a lot of examples. And I spoke about how you can make ChatGPT work for you with custom instructions and some powerful plugins. I hope you enjoy this conversation :) Tune in to: - Learn how Nils created a graph of n-gram analysis of Google Ads search term data using ChatGPT in only 5 minutes - Learn how to get better responses from ChatGPT with custom instructions - Get hold of Nils’s list of over 400 PPC scripts and more Our speaker: - Nils Rooijmans, Water Cooler Topics Nils's list of 400 scripts: https://nilsrooijmans.com/free-google-ads-scripts-the-ultimate-list/ Nils's website: https://nilsrooijmans.com/ ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com #ppc #googleads #chatgpt #optmyzr #digitalmarketing

Watch the episode here: https://youtu.be/cDEVRv8MI2o

Learn how Katlyn Edwards from Advanced Auto Parts reveals how they're using generative AI for PPC and SEO. She shared the tools, tactics, and strategies that are helping her team stay ahead in a competitive market. This episode is packed with insights on using AI for scale, building customer-centric campaigns, and preparing for the future of search marketing. 🎯 What You’ll Learn: - How to integrate AI into PPC workflows for scale - Preparing for Google's AI updates for SEO - The role of human oversight in AI-powered content - Future trends shaping paid search and digital marketing

Watch the video episode here: https://www.youtube.com/watch?v=NZbztTaPmjA

The privacy changes that iOS 14.5 had brought in had been detrimental for marketers. And the iOS 17 update is rolling out soon which is expected to bring in even more challenges. So how does it change things? What about campaign tracking? And how should you adapt? To learn more about this, I spoke to Andrew Foxwell, one of the premier names in the Meta Ads space, in this episode of PPC Town Hall. Andrew spoke about the impact of the iOS 17 update and how ad tracking is going to change as a result. Plus, now that we’re entering Q4, he also shared some interesting tips on preparing your campaigns for the holiday season. Tune in to learn: - What is the iOS 17 update and its impact on Meta Ads - What’s working and not working in Meta Ads in 2023 - Why “ugly ads” work - Tips for Q4 Our speaker: - Andrew Foxwell, Foxwell Digital ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com #ppc #metaads #ios17 #optmyzr #digitalmarketing

Watch the video episode here: https://www.youtube.com/watch?v=U8Wrr27fKOE

We’re getting pretty close to the holiday shopping season. And if you work in digital marketing, you can never be ready soon enough because consumers are starting their holiday shopping earlier and earlier every single year. So where do you start? How can you prepare your campaigns, especially shopping and #PerformanceMax campaigns for this season? And what have the last few shopping seasons taught us? In this episode of PPC Town Hall, I spoke to Marcel Smal of Roots Network. He shared how his agency is getting ready for Q4, plus tips on how to prepare your campaigns for the upcoming shopping season. We covered so much in this episode that we think will be of great value to you. Be sure to check it out. Tune in to learn how to: - Prepare your Performance Max campaigns for Q4 - Implement seasonality bid adjustments, data exclusions, etc. - Use historical data for product discounts Our speaker: - Marcel Smal, Roots Network ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com #ppc #optmyzr #adtech #digitalmarketing

Google was caught in hot water recently when it was reported that 80% of YouTube ads have violated its own terms of service.

You’d never want your ads to be mismanaged like that. Brand safety is extremely important and advertising is very expensive. So how can you protect your YouTube campaigns?

In this episode of PPC Town Hall, I spoke to Cory Henke and Joe Martinez to discuss all of that. They also shared tips on how to prepare your campaigns for the upcoming Q4 shopping season, plus how to make use of generative AI for YouTube campaigns.

Tune in to learn how to:

- Prepare your YouTube campaigns for Q4

- Use generative AI for YouTube campaigns

- Protect your video campaigns from brand safety mishaps

Our speakers:

- Cory Henke, Variable Media

- Joe Martinez, Paid Media Pros

► Get emails about future Town Halls

https://www.optmyzr.com/ppctownhall

► Explore Optmyzr and start a 14-day free trial

https://www.optmyzr.com

#ppc #googleads #optmyzr #adtech #digitalmarketing

Modern PPC management relies on automation by ad engines like Google which is not in your control. But you can make those ad engines work for you with Automation Layering, a method of combining your strategic direction and oversight, and the power of the ad engines to drive great PPC results. That's what our new video podcast, Automation Layering Masterclass is about. In each episode, you'll learn how to use automation in the right way to safeguard your PPC accounts and grow your business. We got a lot in store for you. See you soon :) Subscribe to get notified of new Automation Layering Masterclass episodes: https://hs.optmyzr.com/en-us/automation-layering-masterclass#PPC #GoogleAds #Optmyzr

If you want to learn how to create high-converting landing pages for your ad campaigns, then you don't want to miss this video. In this fireside chat, Frederick Vallaeys, Co-founder & CEO of Optmyzr, talks to Rishabh Bhandari - Founder & CEO of Content Beta. Rishabh shares some great tips that can help advertisers create high-converting landing pages for their ad campaigns. Chapters: 0:00 Intro 0:20 Rishabh's intro 2:00 Essential elements of every landing page 8:20 Landing page tips for B2C marketers 10:05 Testing your landing pages 14:00 Tips to make mobile-optimized landing pages 15:30 Using generative AI to create landing pages 18:30 Connect with Rishabh Connect with Rishabh: https://www.linkedin.com/in/rishabhb/ Connect with Fred: https://www.linkedin.com/in/frederickvallaeys Check out Content Beta: https://www.contentbeta.com/ Check out The Product Marketing Show: https://open.spotify.com/show/1Jd9kHXoFWrnZ4VPGqng9D ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Check out Search Marketing Academy, our new podcast https://www.youtube.com/playlist?list=PL7ToXh-Os7WbtFgNiF3IIS3wY-8jyJBk6 ► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com

Watch the video podcast here: https://youtu.be/Jahb9IvMX9c

In this PPC Town Hall bonus episode, Optmyzr Co-Founder & CEO Frederick Vallaeys speaks with Kirk Williams, Founder of ZATO Marketing. They recap the GML 2023 announcements and discuss the upcoming updates to Shopping ads and Performance Max campaigns.

Follow Kirk on Twitter: https://twitter.com/PPCKirk Follow Fred on Twitter: https://twitter.com/siliconvallaeys Check out PPC Ponderings Podcast: https://open.spotify.com/show/2VFMYr19mItE7Nfe4AvDzh Check out Kirk's book: https://www.amazon.com/Stop-Scale-Building-Digital-Actually/dp/B09Z9QZWYL/ ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com

Watch the video episode here: https://www.youtube.com/watch?v=wlR7bE-K7G8

From new generative AI features for Google Ads, Performance Max, and Product Studio, to simplifying campaign creation, and enhancing ad relevance, there were some big announcements at Google Marketing Live 2023. This time I'll be joined by a panel of PPC experts: Navah Hopkins, Cory Henke, and Mike Ryan. And we're going to be sharing our reactions and insights about what those announcements would mean to advertisers and businesses. In this episode, we’re going to: - Look back at all the GML 2023 updates  - Help you figure out the adjustments you can make to grow your business and - Answer your questions Our speakers: - Navah Hopkins, Optmyzr - Cory Henke, Variable Media - Mike Ryan, Smarter Ecommerce ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com#ppc #googleads #optmyzr #adtech #digitalmarketing

Watch the video episode here: https://www.youtube.com/watch?v=gBoPtazUBGs

It’s crunch time — the June 30 deadline for the Universal Analytics to Google Analytics 4 migration is quickly approaching. But we’re here to help you make this migration (if you haven’t already) successful and hopefully relieve the fear surrounding it. In this episode of PPC Town Hall, Navah Hopkins spoke to Brie Anderson and Timothy Jensen to talk about all things GA4: from setting up the account to getting the most out of the reporting and measurement features of GA4 plus a lot more. Tune in to learn: - GA4 features for PPC marketers - Attribution modeling on GA4 - A step-by-step walkthrough of GA4 account setup Our speakers: - Brie Anderson, BEAST Analytics - Timothy Jensen, M&T Bank Follow Brie on LinkedIn: https://www.linkedin.com/in/brieeanderson/ Follow Brie on Twitter: https://twitter.com/brie_e_anderson Check out Brie's course on GA4 here: https://www.beastanalyticsco.com/ Follow Tim on LinkedIn: https://www.linkedin.com/in/timothyjjensen/ Follow Tim on Twitter: https://twitter.com/timothyjjensen Check out Tim's GA4 resources on Search Engine Land: https://searchengineland.com/event-tracking-google-analytics-4-395023 , https://searchengineland.com/how-to-set-up-google-analytics-4-using-google-tag-manager-374584 Follow Rowenna Fielding on Twitter: https://twitter.com/MissIG_Geek Check out her website: https://missinfogeek.net/ Follow Navah Hopkins on LinkedIn: https://www.linkedin.com/in/navahhopkins Follow Navah Hopkins on Twitter: https://twitter.com/navahf ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com #ppc #googleanalytics4 #optmyzr #adtech #digitalmarketing

Listen to Frederick Vallaeys, the Co-founder and CEO of Optmyzr chat with Kirk Williams, Founder of ZATO Marketing, and Gil Gildner, Co-Founder of Discosloth about the state of PPC agencies in the middle of an economic slowdown. Follow Kirk on Twitter: https://twitter.com/PPCKirk Follow Gil on Twitter: https://twitter.com/gilgildner Follow Fred on Twitter: https://twitter.com/siliconvallaeys Check out PPC Ponderings Podcast: https://open.spotify.com/show/2VFMYr19mItE7Nfe4AvDzh Check out Kirk's book: https://www.amazon.com/Stop-Scale-Building-Digital-Actually/dp/B09Z9QZWYL/ Check out Gil's book: https://www.amazon.com/Building-Successful-Micro-Agency-Profitable-Sustainable/dp/1733794840 ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Check out Search Marketing Academy, our new podcast https://www.youtube.com/playlist?list=PL7ToXh-Os7WbtFgNiF3IIS3wY-8jyJBk6 ► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com

Watch the video version here: https://www.youtube.com/watch?v=ivfakR8TH14

We did an episode on ChatGPT a few months ago to speak about its impact and applications in PPC. (you can watch it here) One of the viewers of that episode, Nicholas Baken shared some powerful use cases he was using ChatGPT for in the live chat. So I reached out to him later to discuss more on that. In this episode of PPC Town Hall, you’ll watch Nicholas and myself discuss the applications of ChatGPT beyond PPC and into SEO, content creation, and general digital marketing. Tune in to learn: - How can it generate schema markup for SEO - How to use OpenAI’s playground to open up more possibilities for GPT - ChatGPT’s limitations - How ChatGPT can create Google Ads scripts and discover negative keywords in PPC and much more Our speaker: - Nicholas Baken, Nyfty Labs

Follow Nicholas on LinkedIn: https://www.linkedin.com/in/nicholasbaken

► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com #ppc #chatgpt #optmyzr #adtech #digitalmarketing

Watch the video version here: https://youtube.com/live/6UepjtkisSc

Get your Q4 holiday campaigns ready with Microsoft’s top tips. Join Joe Dries from Microsoft as he dives into key shopping strategies, including early preparation, AI-driven targeting, and leveraging first-party data to connect with holiday shoppers. Discover how to optimize your ad spend and reach high-value audiences for a successful holiday season. Takeaways: - Early Preparation is Key: Consumer shopping habits are shifting earlier, with many starting to shop as soon as September. Brands should have strategies and campaigns ready well before peak shopping days. - Leverage AI for Better Targeting: Microsoft's generative AI capabilities help advertisers refine audience targeting, focusing on users who demonstrate real interest, which improves ad relevance and click-through rates. - Prioritize Profitability: For e-commerce campaigns, advertisers should consider profit-driven metrics like bid-to-profitability rather than solely focusing on ROAS, helping to maximize returns on high-margin items. - Use First-Party Data: Leveraging first-party data, such as customer lists and purchase behaviors, allows advertisers to create targeted, high-value audience segments and extend reach effectively across Microsoft's platform. - Optimize with Microsoft’s Identity Graph: By tapping into Microsoft's unique identity graph, advertisers can reach an unduplicated, high-intent audience across platforms like the Microsoft Audience Network and Connected TV. Follow Joe on LinkedIn: https://www.linkedin.com/in/joedries/ Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys/ ► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=youtube&utm_medium=video&utm_campaign=townhall ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=youtube&utm_medium=video&utm_campaign=townhall

Analyzing performance is PIVOTal in PPC. And Anthony Excels at that.
Sorry about those bad puns, but jokes apart, you’ll go a long way if you regularly lean into finding ways to become more efficient and methodical in analyzing your PPC account performance.
Most of us try to limit our Excel exposure to the bare minimum. But, learn a trick here and a formula there, and you’ll see how it can make your life easier.
In this episode of PPC Town Hall, I spoke to Anthony Tedesco. He showed me some really powerful formulas and tricks to analyze PPC performance better and faster, from calculating incremental impact to using VLOOKUP to find results faster to handling complex datasets.
I hope you find these tips useful.
Tune in to learn:
- Powerful formulas for better reporting
- How to use VLOOKUP and Pivot tables for PPC
- Tips to handle large-scale datasets
and much more
Our panelist:
- Anthony Tedesco, Cisco Systems
Follow Anthony on LinkedIn: https://www.linkedin.com/in/anthony-tedesco-0a4a7a59/
Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys
Follow Fred on Twitter: https://twitter.com/siliconvallaeys
► Get emails about future Town Halls

► Check out Search Marketing Academy, our new podcast
► Explore Optmyzr and start a 14-day free trial
https://www.optmyzr.com
#ppc #microsoftexcel #optmyzr #adtech #digitalmarketing

Watch the full video episode here: https://www.youtube.com/watch?v=lACqzQxFAJA

So much has happened in the world of marketing in the last few months. Headways in artificial intelligence and the uncertainty of popular platforms are changing how we do marketing.

We’re seeing the rise of generative A.I. tools, the resurgence of Bing, the uncertain future of TikTok due to privacy concerns, and much more.

From feeling excited to confused to suffering from FOMO, you may experience a wide range of emotions as a result.

So this time on PPC Town Hall, we spoke to three very experienced digital marketers — Motoko Hunt, Andrea Cruz, and Sarah Stemen, who’ve seen sustained success despite various challenges.

In this episode, you’ll hear several great tips and pieces of advice from them to serve your clients in the best possible way and stand out as a marketer.

Tune in to learn:

- Some practical applications of A.I. in digital marketing

- How to do ethical marketing in this age of privacy?

- How to stay nimble in a constantly-evolving industry?

and much more

Our panelists:

- Sarah Stemen, Marcus Thomas LLC

- Motoko Hunt, AJPR

- Andrea Cruz, Tinuiti

► Get emails about future Town Halls

https://www.optmyzr.com/ppctownhall

► Explore Optmyzr and start a 14-day free trial

https://www.optmyzr.com

#ppc #digitalmarketing #googleads #optmyzr