Explore every episode of the podcast PPC Daily | Talking Google Ads Monday Through Friday
| Title | Pub. Date | Duration | |
|---|---|---|---|
| How to Measure Call Ad Clicks | 29 May 2023 | 00:03:28 | |
This is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads. In this clip, he explains how to measure clicks from call ads. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast | |||
| How to Measure Lead Form Asset Clicks | 26 May 2023 | 00:01:52 | |
This is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads. In this clip, he discusses how to measure lead form asset clicks. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast | |||
| How to Measure Price Asset Clicks | 25 May 2023 | 00:02:41 | |
This is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads. In this clip, he talks about how to measure price asset clicks. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast | |||
| How to Measure Display Network Clicks | 24 May 2023 | 00:04:24 | |
This is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads. In this clip, he discusses how to measure clicks from the display network. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast | |||
| How to Measure Google Search Partner Clicks | 23 May 2023 | 00:03:12 | |
This is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads. In this clip, he explains how to measure clicks from Google Search Partners. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast | |||
| How to Measure Driving Direction Clicks | 22 May 2023 | 00:02:32 | |
This is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads. In this clip, he talks about how to measure clicks from driving directions. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast | |||
| How to Measure Image Extension Clicks | 19 May 2023 | 00:02:43 | |
This is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads. In this clip, he discusses how to measure image extension clicks. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast | |||
| How to Measure Clicks from the Site Link Under the Ad | 18 May 2023 | 00:05:21 | |
This is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads. In this clip, he explains how to measure clicks from the site link under the ad. Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast | |||
| How to Measure Call Extension Clicks | 17 May 2023 | 00:03:18 | |
This is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads. In this clip, he talks about how to measure clicks from call extensions. Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast | |||
| How to Measure Headline Clicks | 16 May 2023 | 00:02:05 | |
This is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads. In this clip, he discusses how to measure headline clicks. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast | |||
| Types of Click Interactions | 15 May 2023 | 00:03:56 | |
This is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads. In this clip, he gives an overview of the different types of interactions in Google Ads. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast | |||
| Can You Control Lead Value with Max Conversions? | 05 May 2023 | 00:07:36 | |
This is a portion of Paid Search Podcast episode 358 titled "Answers to Your Google Ads Questions." In this clip, Chris answers a question about controlling lead value with max conversions. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast | |||
| Seeing Great Results with a Max Conversion Target CPA | 04 May 2023 | 00:08:11 | |
This is a portion of Paid Search Podcast episode 358 titled "Answers to Your Google Ads Questions." In this clip, Chris the following question about max conversion target CPA - When the goal is to generate leads, do you still see great results with a max conversions target CPA if it gets less than 30 conversions a month? Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast | |||
| Should I Use SKAGs for Competitor Campaigns? | 03 May 2023 | 00:09:11 | |
This is a portion of Paid Search Podcast episode 358 titled "Answers to Your Google Ads Questions." In this clip, Chris answers a question about using single-keyword ad groups for competitor campaigns. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast | |||
| How do I Add a Logo as an Asset to my Ads? | 02 May 2023 | 00:04:01 | |
This is a portion of Paid Search Podcast episode 358 titled "Answers to Your Google Ads Questions." In this clip, Chris answers a question about adding logos as an asset. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast | |||
| Google Recommended Keywords in a Service-to-Keyword Ad Group Strategy | 01 May 2023 | 00:09:33 | |
This is a portion of Paid Search Podcast episode 358 titled "Answers to Your Google Ads Questions." In this clip, Chris answers a couple of questions regarding service-to-keyword ad groups - Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast | |||
| Should I Exclude Locations I Don’t Want? | 21 Apr 2023 | 00:03:39 | |
This is a portion of Paid Search Podcast episode 356 titled "Unbelievably Good Google Ads Q&A About Locations, Match Types, Impressions & More!" In this clip, Jason and Chris answer a question about excluding locations. | |||
| Should I Run Phrase and Exact Match Keywords for the Same Keyword? | 20 Apr 2023 | 00:09:42 | |
This is a portion of Paid Search Podcast episode 356 titled "Unbelievably Good Google Ads Q&A About Locations, Match Types, Impressions & More!" In this clip, Jason and Chris answer a question about running phrase and exact match keywords for the same keyword. | |||
| Should I Pin Headlines in Responsive Ads? | 19 Apr 2023 | 00:10:13 | |
This is a portion of Paid Search Podcast episode 356 titled "Unbelievably Good Google Ads Q&A About Locations, Match Types, Impressions & More!" In this clip, Jason and Chris answer a question about pinning headlines in responsive ads. | |||
| What to do When Your Google Ads Results Start Getting Worse | 18 Apr 2023 | 00:07:01 | |
This is a portion of Paid Search Podcast episode 356 titled "Unbelievably Good Google Ads Q&A About Locations, Match Types, Impressions & More!" In this clip, Jason and Chris answer a question about what to do when your established Google Ads campaign results start getting worse. | |||
| Dealing with Different Time Zones | 17 Apr 2023 | 00:07:15 | |
This is a portion of Paid Search Podcast episode 356 titled "Unbelievably Good Google Ads Q&A About Locations, Match Types, Impressions & More!" In this clip, Jason and Chris answer a question about dealing with different time zones. | |||
| Can You Have Too Few Keywords in Google Ads? | 14 Apr 2023 | 00:05:12 | |
This is a portion of Paid Search Podcast episode 356 titled "Unbelievably Good Google Ads Q&A About Locations, Match Types, Impressions & More!" In this clip, Jason and Chris answer a question about having too few keywords in Google Ads. | |||
| How to Make the Most Google Ads for Your Small Business if Your Website is Really Bad | 13 Apr 2023 | 00:07:12 | |
This is a portion of Paid Search Podcast episode 355 titled "There’s Always a Solution with Google Ads". In the episode, Chris and Jason talk through four different scenarios they run into with advertisers that aren't getting the results they want in Google Ads. In this clip, they discuss how to make the most Google Ads for your small business if your website is really bad. | |||
| How to Run Google Ads for Your Small Business with a Really Small Budget | 12 Apr 2023 | 00:06:47 | |
This is a portion of Paid Search Podcast episode 355 titled "There’s Always a Solution with Google Ads". In the episode, Chris and Jason talk through four different scenarios they run into with advertisers that aren't getting the results they want in Google Ads. In this clip, they discuss how to run Google Ads for your small business with a really small budget. | |||
| How to Get in Front of the Deepest Funnel Traffic in Google Ads | 11 Apr 2023 | 00:07:58 | |
This is a portion of Paid Search Podcast episode 355 titled "There’s Always a Solution with Google Ads". In the episode, Chris and Jason talk through four different scenarios they run into with advertisers that aren't getting the results they want in Google Ads. In this clip, they discuss how to get in front of the deepest funnel (ready-to-buy) traffic. | |||
| How to Test Different Landing Pages with Google Ads | 10 Apr 2023 | 00:07:03 | |
This is a portion of Paid Search Podcast episode 355 titled "There’s Always a Solution with Google Ads". In the episode, Chris and Jason talk through four different scenarios they run into with advertisers that aren't getting the results they want in Google Ads. In this clip, they discuss how to test different landing pages. | |||
| Where to Start if You are New to Google Ads | 28 Mar 2023 | 00:03:49 | |
This is a portion of Paid Search Podcast episode 351 titled "Awesome Google Ads Q&A About Match Types, Negatives, SKAGS, E-commerce, and More!" In this clip, Jason and Chris answer a question about how to get started if you want to make Google Ads management your career. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast | |||
| Getting Bad Leads from Google Ads | 27 Mar 2023 | 00:05:00 | |
This is a portion of Paid Search Podcast episode 351 titled "Awesome Google Ads Q&A About Match Types, Negatives, SKAGS, E-commerce, and More!" In this clip, Jason and Chris answer a question about eliminating bad leads from Google ads. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast | |||
| E-Commerce Google Ads Account Structure | 24 Mar 2023 | 00:03:22 | |
This is a portion of Paid Search Podcast episode 351 titled "Awesome Google Ads Q&A About Match Types, Negatives, SKAGS, E-commerce, and More!" In this clip, Jason and Chris answer a question about e-commerce google ads account structure. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast | |||
| Multiple Performance Max Campaigns | 23 Mar 2023 | 00:03:08 | |
This is a portion of Paid Search Podcast episode 351 titled "Awesome Google Ads Q&A About Match Types, Negatives, SKAGS, E-commerce, and More!" In this clip, Jason and Chris answer a question about running multiple Performance Max campaigns. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast | |||
| How to Measure Responsive Search Ad Headline Success | 22 Mar 2023 | 00:05:42 | |
This is a portion of Paid Search Podcast episode 351 titled "Awesome Google Ads Q&A About Match Types, Negatives, SKAGS, E-commerce, and More!" In this clip, Jason and Chris answer a question about how to measure responsive ad headline success. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast | |||
| Do Phrase and Exact Match Keywords Still Matter? | 21 Mar 2023 | 00:02:25 | |
This is a portion of Paid Search Podcast episode 351 titled "Awesome Google Ads Q&A About Match Types, Negatives, SKAGS, E-commerce, and More!" In this clip, Jason and Chris answer a question about the relevancy of phrase and exact match keywords. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast | |||
| When to Use Negative Keywords | 20 Mar 2023 | 00:15:30 | |
This is a portion of Paid Search Podcast episode 351 titled "Awesome Google Ads Q&A About Match Types, Negatives, SKAGS, E-commerce, and More!" In this clip, Jason and Chris answer a question about when to use negative keywords. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast | |||
| How to Transition from Single Keyword Ad Groups | 17 Mar 2023 | 00:05:24 | |
This is a portion of Paid Search Podcast episode 351 titled "Awesome Google Ads Q&A About Match Types, Negatives, SKAGS, E-commerce, and More!" In this clip, Jason and Chris answer a question about how to transition from single-keyword ad groups. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast | |||
| The Second Secret to Responsive Search Ads | 16 Mar 2023 | 00:02:42 | |
This is a portion of Paid Search Podcast episode 350 titled "The Right Way to Think About Responsive Search Ads". In this clip, Chris and Jason share a second secret to responsive search ads. Links: About responsive search ads - https://support.google.com/google-ads/answer/7684791 About Ad Strength for responsive search ads - https://support.google.com/google-ads/answer/9921843 -- Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast | |||
| The Secret to Responsive Search Ads | 15 Mar 2023 | 00:04:25 | |
This is a portion of Paid Search Podcast episode 350 titled "The Right Way to Think About Responsive Search Ads". In this clip, Chris and Jason share a secret to responsive search ads. Links: About responsive search ads - https://support.google.com/google-ads/answer/7684791 About Ad Strength for responsive search ads - https://support.google.com/google-ads/answer/9921843 -- Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast | |||
| Do You Focus on Ad Strength when Creating Responsive Search Ads? | 14 Mar 2023 | 00:03:57 | |
This is a portion of Paid Search Podcast episode 350 titled "The Right Way to Think About Responsive Search Ads". In this clip, Chris and Jason discuss whether or not you should focus on ad strength when creating responsive search ads. Links: About responsive search ads - https://support.google.com/google-ads/answer/7684791 About Ad Strength for responsive search ads - https://support.google.com/google-ads/answer/9921843 -- Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast | |||
| The Downside of Pinning Responsive Search Ads | 13 Mar 2023 | 00:02:40 | |
This is a portion of Paid Search Podcast episode 350 titled "The Right Way to Think About Responsive Search Ads". In this clip, Chris and Jason walk through the downside of pinning responsive search ads. Links: About responsive search ads - https://support.google.com/google-ads/answer/7684791 About Ad Strength for responsive search ads - https://support.google.com/google-ads/answer/9921843 -- Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast | |||
| How We Create Responsive Ad Descriptions | 10 Mar 2023 | 00:02:34 | |
This is a portion of Paid Search Podcast episode 350 titled "The Right Way to Think About Responsive Search Ads". In this clip, Chris and Jason explain how their processes for creating responsive search ad descriptions. Links: About responsive search ads - https://support.google.com/google-ads/answer/7684791 About Ad Strength for responsive search ads - https://support.google.com/google-ads/answer/9921843 -- Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast | |||
| How We Create Responsive Ad Headlines | 09 Mar 2023 | 00:11:23 | |
This is a portion of Paid Search Podcast episode 350 titled "The Right Way to Think About Responsive Search Ads". In this clip, Chris and Jason explain their process for creative responsive ad headlines. Links: About responsive search ads - https://support.google.com/google-ads/answer/7684791 About Ad Strength for responsive search ads - https://support.google.com/google-ads/answer/9921843 -- Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast | |||
| The Mystery of Responsive Search Ads | 08 Mar 2023 | 00:03:42 | |
This is a portion of Paid Search Podcast episode 350 titled "The Right Way to Think About Responsive Search Ads". In this clip, Chris and Jason discuss the mystery of responsive search ads. Links: About responsive search ads - https://support.google.com/google-ads/answer/7684791 About Ad Strength for responsive search ads - https://support.google.com/google-ads/answer/9921843 -- Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast | |||
| The Power of One Great Responsive Search Ad | 07 Mar 2023 | 00:02:32 | |
This is a portion of Paid Search Podcast episode 350 titled "The Right Way to Think About Responsive Search Ads". In this clip, Chris and Jason discuss the potential power of one great responsive search ad. Links: About responsive search ads - https://support.google.com/google-ads/answer/7684791 About Ad Strength for responsive search ads - https://support.google.com/google-ads/answer/9921843 -- Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast | |||
| What is a Responsive Search Ad? | 06 Mar 2023 | 00:04:03 | |
This is a portion of Paid Search Podcast episode 350 titled "The Right Way to Think About Responsive Search Ads". In this clip, Chris and Jason break down the basics of what a responsive search ad is. Links: About responsive search ads - https://support.google.com/google-ads/answer/7684791 About Ad Strength for responsive search ads - https://support.google.com/google-ads/answer/9921843 -- Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast | |||
| When is the Right Time to Add Performance Max? | 03 Mar 2023 | 00:05:21 | |
This is a portion of Paid Search Podcast episode 349 titled "5 Questions to Ask Yourself After Launching a Brand-New Google Ads Campaign". In this clip, Jason and Chris discuss the right time to add Performance Max to your Google Ads campaign. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast | |||
| Should You Be Spending More on Google Ads? | 02 Mar 2023 | 00:05:58 | |
This is a portion of Paid Search Podcast episode 349 titled "5 Questions to Ask Yourself After Launching a Brand-New Google Ads Campaign". In this clip, Jason and Chris discuss how to decide if you should be spending more on your Google Ads campaign. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast | |||
| Am I Missing Good Keywords? | 01 Mar 2023 | 00:09:59 | |
This is a portion of Paid Search Podcast episode 349 titled "5 Questions to Ask Yourself After Launching a Brand-New Google Ads Campaign". In this clip, Jason and Chris discuss how you can determine if you're missing good keywords. | |||
| Are My Keywords Working? | 28 Feb 2023 | 00:09:07 | |
This is a portion of Paid Search Podcast episode 349 titled "5 Questions to Ask Yourself After Launching a Brand-New Google Ads Campaign". In this clip, Jason and Chris explain how you can tell if you're keywords are working. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast | |||
| Am I Bidding Too Low? | 27 Feb 2023 | 00:13:30 | |
This is a portion of Paid Search Podcast episode 349 titled "5 Questions to Ask Yourself After Launching a Brand-New Google Ads Campaign ". In this clip, Jason and Chris discuss how to know if you're bidding too low. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast | |||
| The Most Common Bidding Mistakes in Google Ads | 24 Feb 2023 | 00:08:40 | |
This is a portion of Paid Search Podcast episode 348 titled "How to Launch a Brand-New Google Ads Account for Long-Term Success". In this clip, Chris and Jason discuss the most common bidding mistakes in new Google Ads accounts. Send us your questions here - https://paidsearchpodcast.com/contact-us/ | |||
| How Many Keywords are Enough? | 23 Feb 2023 | 00:05:06 | |
This is a portion of Paid Search Podcast episode 348 titled "How to Launch a Brand-New Google Ads Account for Long-Term Success". In this clip, Chris and Jason explain how many keywords you need for a new Google Ads account. Send us your questions here - https://paidsearchpodcast.com/contact-us/ | |||