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Explore every episode of the podcast PPC Daily | Talking Google Ads Monday Through Friday

Dive into the complete episode list for PPC Daily | Talking Google Ads Monday Through Friday. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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1–50 of 395

TitlePub. DateDuration
How to Measure Call Ad Clicks29 May 202300:03:28

This is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads. In this clip, he explains how to measure clicks from call ads.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

How to Measure Lead Form Asset Clicks26 May 202300:01:52

This is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads. In this clip, he discusses how to measure lead form asset clicks.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Types of Click Interactions15 May 202300:03:56

This is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads.

In this clip, he gives an overview of the different types of interactions in Google Ads.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

How Dynamic Search Ad Targeting Works14 Dec 202200:05:47

This is a portion of Paid Search Podcast episode 333 titled "Dynamic Search Ads Introduction". In this clip, Chris and Jason explain how dynamic search targeting works in Google Ads.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

The Benefits of Dynamic Search Ads13 Dec 202200:03:36

This is a portion of Paid Search Podcast episode 333 titled "Dynamic Search Ads Introduction". In this clip, Chris and Jason discuss the benefits of using dynamic search ads. 

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

What are Dynamic Search Ads?12 Dec 202200:03:45

This is a portion of Paid Search Podcast episode 333 titled "Dynamic Search Ads Introduction". In this clip, Chris and Jason define dynamic search ads.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Pros and Cons of Remarketing on Search Campaigns09 Dec 202200:01:26

This is a portion of Paid Search Podcast episode 332 titled "Pros and Cons of the Search Campaigns that We Run in Google Ads". In this clip, Jason and Chris break down the pros and cons of remarketing on search campaigns.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Pros and Cons of Funnel-Adjacent Campaigns08 Dec 202200:02:59

This is a portion of Paid Search Podcast episode 332 titled "Pros and Cons of the Search Campaigns that We Run in Google Ads". In this clip, Jason and Chris break down the pros and cons of funnel-adjacent campaigns.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Pros and Cons of Brand Campaigns07 Dec 202200:02:35

This is a portion of Paid Search Podcast episode 332 titled "Pros and Cons of the Search Campaigns that We Run in Google Ads". In this clip, Jason and Chris break down the pros and cons of brand campaigns.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Pros and Cons of Shopping Campaigns06 Dec 202200:02:25

This is a portion of Paid Search Podcast episode 332 titled "Pros and Cons of the Search Campaigns that We Run in Google Ads". In this clip, Jason and Chris break down the pros and cons of shopping campaigns.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Pros and Cons of Dynamic Search Campaigns05 Dec 202200:03:32

This is a portion of Paid Search Podcast episode 332 titled "Pros and Cons of the Search Campaigns that We Run in Google Ads". In this clip, Jason and Chris break down the pros and cons of dynamic search campaigns.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Pros and Cons of Performance Max campaigns02 Dec 202200:02:33

This is a portion of Paid Search Podcast episode 332 titled "Pros and Cons of the Search Campaigns that We Run in Google Ads". In this clip, Jason and Chris break down the pros and cons of Performance Max campaigns.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Pros and Cons of Search Campaigns with Broad Match and Target CPA01 Dec 202200:05:07

This is a portion of Paid Search Podcast episode 332 titled "Pros and Cons of the Search Campaigns that We Run in Google Ads". In this clip, Jason and Chris break down the pros and cons of search campaigns with broad match and target CPA.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Can You Control Lead Value with Max Conversions?05 May 202300:07:36

This is a portion of Paid Search Podcast episode 358 titled "Answers to Your Google Ads Questions." In this clip, Chris answers a question about controlling lead value with max conversions.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Pros and Cons of Search Campaigns with Manual Bids and Either Broad Match Only or Phrase Match Keywords Only30 Nov 202200:08:27

This is a portion of Paid Search Podcast episode 332 titled "Pros and Cons of the Search Campaigns that We Run in Google Ads". In this clip, Jason and Chris break down the pros and cons of search campaigns with manual bids and either broad match only or phrase match keywords only.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Pros and Cons of Search Campaigns with Manual Bids and Exact Match Keywords Only29 Nov 202200:03:14

This is a portion of Paid Search Podcast episode 332 titled "Pros and Cons of the Search Campaigns that We Run in Google Ads". In this clip, Jason and Chris break down the pros and cons of search campaigns with manual bids and exact match keywords only.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Pros and Cons of Search Campaigns with Manual Bids and Phrase and Exact Match Keywords28 Nov 202200:08:39

This is a portion of Paid Search Podcast episode 332 titled "Pros and Cons of the Search Campaigns that We Run in Google Ads". In this clip, Jason and Chris break down the pros and cons of search campaigns with manual bids and phrase and exact match keywords.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Secret Settings Lightning Round25 Nov 202200:04:34

This is a portion of Paid Search Podcast episode 331 titled "Secret Settings in Google Ads". In this clip, Chris and Jason run through several settings including conversion count, “get directions” conversions, keyword final URL, mobile URL in a responsive ad, location settings, search partners, and language.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Optimized Targeting in Display Campaigns24 Nov 202200:05:50

This is a portion of Paid Search Podcast episode 331 titled "Secret Settings in Google Ads". In this clip, Chris and Jason discuss using optimized targeting in display campaigns.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Ad Suggestions Automatically Added to Campaigns23 Nov 202200:03:44

This is a portion of Paid Search Podcast episode 331 titled "Secret Settings in Google Ads". In this clip, Chris and Jason give their recommendations on automatically adding ad suggestions to campaigns.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Auto-Apply Recommendations22 Nov 202200:05:50

This is a portion of Paid Search Podcast episode 331 titled "Secret Settings in Google Ads". In this clip, Chris and Jason talk about the benefits of using Google Ads auto-apply recommendations.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Final URL Expansion in Performance Max21 Nov 202200:07:46

This is a portion of Paid Search Podcast episode 331 titled "Secret Settings in Google Ads". In this clip, Chris and Jason discuss final URL Expansion in Performance Max campaigns. 

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Turning Off/On Mobile Apps in Display Campaigns18 Nov 202200:05:21

This is a portion of Paid Search Podcast episode 331 titled "Secret Settings in Google Ads". In this clip, Chris and Jason talk about the pros and cons of turning on/off mobile apps in display campaigns.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Secret Settings Overview17 Nov 202200:02:47

This is a portion of Paid Search Podcast episode 331 titled "Secret Settings in Google Ads". In this clip, Chris and Jason give an overview of secret settings in Google Ads that you may not be aware of.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Seeing Great Results with a Max Conversion Target CPA04 May 202300:08:11

This is a portion of Paid Search Podcast episode 358 titled "Answers to Your Google Ads Questions." In this clip, Chris the following question about max conversion target CPA - When the goal is to generate leads, do you still see great results with a max conversions target CPA if it gets less than 30 conversions a month? 

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

How to Simplify Campaigns That Are Too Complex in Google Ads16 Nov 202200:08:43

This is a portion of Paid Search Podcast episode 330 titled "The Focus Style Management in Google Ads". In this clip, Jason and Chris discuss some options to simplify Google Ads campaigns that are too complex.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

How to Handle Competitors Outbidding You in Google Ads15 Nov 202200:04:50

This is a portion of Paid Search Podcast episode 330 titled "The Focus Style Management in Google Ads". In this clip, Jason and Chris explain how to handle competitors outbidding you in Google Ads.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

How to Improve Your Conversion Rate in Google Ads14 Nov 202200:07:31

This is a portion of Paid Search Podcast episode 330 titled "The Focus Style Management in Google Ads". In this clip, Jason and Chris talk about how to improve your conversion rate in Google Ads using focus style management.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

How to Improve Your Traffic Quality in Google Ads11 Nov 202200:07:12

This is a portion of Paid Search Podcast episode 330 titled "The Focus Style Management in Google Ads". In this clip, Jason and Chris discuss how to improve your quality traffic score in Google Ads using focus style management.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

How to Identify Your Goal in Google Ads10 Nov 202200:02:33

This is a portion of Paid Search Podcast episode 330 titled "The Focus Style Management in Google Ads". In this clip, Jason and Chris answer a question from a listener about how to identify your problem in Google Ads so you can clarify your goals through focus style management.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Assets are an Easy Way to Make Your Google Ads Campaign Better09 Nov 202200:07:32

This is a portion of Paid Search Podcast episode 329 titled "Ad Extension Becoming Assets in Google Ads". In this clip, Chris and Jason explain how Assets are low-hanging fruit that can make your Google Ads campaign better.

Link - New tools to create more engaging ads - https://blog.google/products/ads-commerce/create-engaging-ads/

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

When Will Ad Extensions Become Assets?08 Nov 202200:04:47

This is a portion of Paid Search Podcast episode 329 titled "Ad Extension Becoming Assets in Google Ads". In this clip, Chris and Jason talk about when the changes from Ad Extensions to Assets will take effect.

Link - New tools to create more engaging ads - https://blog.google/products/ads-commerce/create-engaging-ads/

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Changes to the Combinations Report07 Nov 202200:03:51

This is a portion of Paid Search Podcast episode 329 titled "Ad Extension Becoming Assets in Google Ads". In this clip, Chris and Jason explain the combinations report which will show how your assets display with your headlines and descriptions.

Link - New tools to create more engaging ads - https://blog.google/products/ads-commerce/create-engaging-ads/

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

The New Ads and Assets Menu04 Nov 202200:06:47

This is a portion of Paid Search Podcast episode 329 titled "Ad Extension Becoming Assets in Google Ads". In this clip, Chris and Jason break down the new ads and assets menu.

Link - New tools to create more engaging ads - https://blog.google/products/ads-commerce/create-engaging-ads/

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Ad Extensions Now Being Called Assets03 Nov 202200:07:26

This is a portion of Paid Search Podcast episode 329 titled "Ad Extension Becoming Assets in Google Ads". In this clip, Chris and Jason talk about why Google is changing the name of Ad Extensions to Assets.

Link - New tools to create more engaging ads - https://blog.google/products/ads-commerce/create-engaging-ads/

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Should I Use SKAGs for Competitor Campaigns?03 May 202300:09:11

This is a portion of Paid Search Podcast episode 358 titled "Answers to Your Google Ads Questions." In this clip, Chris answers a question about using single-keyword ad groups for competitor campaigns.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Am I Leaving Money on the Table with Google Ads?02 Nov 202200:09:47

This is a portion of Paid Search Podcast episode 328 titled "5 Questions to Ask Yourself About Google Ads Every Month". In this clip, Jason and Chris discuss different ways you can check each month to see if you're leaving money on the table with your Google Ads campaign.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Are There Any CORE Negative Keywords I Should be Adding?01 Nov 202200:11:41

This is a portion of Paid Search Podcast episode 328 titled "5 Questions to Ask Yourself About Google Ads Every Month". In this clip, Jason and Chris talk about adding core negative keywords to attract more relevant traffic. 

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Am I Missing Out on More Good Keyword Searches in Google Ads?31 Oct 202200:05:21

This is a portion of Paid Search Podcast episode 328 titled "5 Questions to Ask Yourself About Google Ads Every Month". In this clip, Jason and Chris talk about why you should check your keyword searches monthly to find out if you're missing out on some valuable traffic.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Am I Running Image Extensions? Could I Add More?28 Oct 202200:06:08

This is a portion of Paid Search Podcast episode 328 titled "5 Questions to Ask Yourself About Google Ads Every Month". In this clip, Jason and Chris explain why you should be running image extensions and why it's possible you should be adding more.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Should I Be Running Broad Keywords?27 Oct 202200:11:48

This is a portion of Paid Search Podcast episode 328 titled "5 Questions to Ask Yourself About Google Ads Every Month". In this clip, Jason and Chris discuss why you should be asking yourself monthly if you should be running broad keywords.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

If and When You Should Use Frequency Capping26 Oct 202200:07:27

This is a portion of Paid Search Podcast episode 327 titled "Frequency Capping in Google Ads". In this clip, Chris and Jason share their opinions on if and when you should use frequency capping in your Google Ads campaign.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

How to View Your Reach and Frequency Metrics on Display Campaigns25 Oct 202200:03:45

This is a portion of Paid Search Podcast episode 327 titled "Frequency Capping in Google Ads". In this clip, Chris and Jason break down how you can view your reach and frequency metrics on display campaigns in Google Ads.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

How Unique Reach and Frequency Metrics are Calculated24 Oct 202200:05:10

This is a portion of Paid Search Podcast episode 327 titled "Frequency Capping in Google Ads". In this clip, Chris and Jason explain how unique reach and frequency metrics are calculated.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Frequency Capping for Video Campaigns21 Oct 202200:05:11

This is a portion of Paid Search Podcast episode 327 titled "Frequency Capping in Google Ads". In this clip, Chris and Jason talk about using frequency capping for your video campaigns.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Frequency Capping for Display Campaigns20 Oct 202200:07:12

This is a portion of Paid Search Podcast episode 327 titled "Frequency Capping in Google Ads". In this clip, Chris and Jason talk about frequency capping for display campaigns.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

How do I Add a Logo as an Asset to my Ads?02 May 202300:04:01

This is a portion of Paid Search Podcast episode 358 titled "Answers to Your Google Ads Questions." In this clip, Chris answers a question about adding logos as an asset.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

What is Frequency Capping in Google Ads?19 Oct 202200:05:59

This is a portion of Paid Search Podcast episode 327 titled "Frequency Capping in Google Ads". In this clip, Chris and Jason define frequency capping and how it can affect your Google Ads campaign.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

How Leaving Final URL Expansion on in Your Performance Max Campaigns Can Lead to More Conversions18 Oct 202200:03:52

This is a portion of Paid Search Podcast episode 326 titled "Advanced Tips for Performance Max Campaigns on Google Ads". In this clip, Jason and Chris discuss why leaving final URL expansion on in your Performance Max campaign can lead to more conversions.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

The Value of Adding a Variety of Quality Assets to Your Performance Max Campaign17 Oct 202200:06:30

This is a portion of Paid Search Podcast episode 326 titled "Advanced Tips for Performance Max Campaigns on Google Ads". In this clip, Jason and Chris explain why adding a variety of assets to your Performance Max campaign (such as text, images, videos, etc.) can be extremely valuable.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

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