For many, determining the compensation for an employee is nothing more than doing a quick Google search, or in our members case, maybe asking their peers what they pay for a particular position.  But Tom Miller doesn’t really agree with that methodology.  Instead, his company helps businesses apply the best compensation strategies that help recruit great talent.

Tom is the founder and president of The VisionLink Advisory Group, a compensation design firm that services private businesses across North America. Tom and his firm have served over 600 companies across all industries. 

In this episode, Tom discusses how to help small businesses apply the best practice compensation strategies that help recruit great talent, encourage the execution of the business plan, and growing a company.

Victoria, Mark and Tom talk more about:

• The starting point for building a great compensation plan in small company.
• The most common mistakes employers make relative to compensation.
• How to build an effective incentive plan in a private business.
• The best way to handle employees who want stock in the company.
• Setting and managing salaries for different employees.
• And more…this 

The post Creating Great Compensation Programs that Help Grow Your Company with Tom Miller – [Best of PowerTips Unscripted] appeared first on PowerTips Unscripted.

In this episode, Jeff Talmadge discusses how he and his team created a point system for his design staff to spread their workload.  Each designer is assigned a predetermined number of points, weighted by criteria such as permitting, scope, and complexity of the job.  The team tracks points weekly and has found that designers are less stressed, customers are given more accurate timelines, and production can plan their workload better.

Jeff Talmadge is the president of Talmadge Construction, a large, premium design-build firm based in Aptos, CA.  Jeff and his team pride themselves on their commitment to customer service, quality workmanship, and a strong team culture.  

Jeff’s five words of wisdom – patience, persistence, never give up.

Listen as Jeff, Victoria, and Mark discuss:

• Increasing job satisfaction across the company by managing designer workloads
• Improving customer service by managing expectations with accurate timelines
• And more…

Want access to more proven strategies like Jeff’s?

Join a Remodelers Advantage Roundtables Peer Group and connect with high-performing remodelers who share real-world solutions to the exact challenges you’re facing.

Learn more and apply today

The post Gauging Your Designers’ Workload Effectively With Jeff Talmadge – [Best of PowerTips Unscripted] appeared first on PowerTips Unscripted.

Our Roundtables members share their financial metrics at every meeting, in what we call the composite report. But there’s one field that’s almost always reported as zero.

It’s the proactive outbound sales call metric. It’s confusing to many, not just as a field on a spreadsheet, but as an activity.

Abe Degnan says this metric is valuable to all remodeling companies, and making those calls builds his own company’s sales pipeline.

In this episode, Abe joins Victoria and Mark to explain the proactive outbound sales call, how to track it, and what it can do for your company. 

Abe is president, problem-solver and life changer at Degnan Design Build Remodel in DeForest, WI. He also manages day-to-day business operations — and as a long-time Roundtables member, Abe knows how important it is to measure what is managed.

This statistic isn’t just for replacement companies with a call center, says Abe. A proactive outbound sales call also doesn’t have to be a phone call. It occurs any time you follow up on your sales process in a way that is outside of your established sales routine or is something your client isn’t expecting you to do. Abe talks about what those follow ups can be, and how to track them, including:

• Why sales needs to do it, not marketing
• Sending handwritten note cards
• Calling on cold leads
• Contacting a lead that fell off your radar
• Networking for leads
• The number of activities you should do
• The ROI on the effort
• Who you should reach out to
• Including it in your marketing plan
• How long it can take to convert
• And more …

Making proactive outside sales activities a part of your business can get, and while it’s a marketing activity, it has to be carried out by the sales staff to be effective.

The post Unraveling the Undervalued “Proactive Outbound Sales Call” Metric with Abe Degnan – [Best of PowerTips Unscripted] appeared first on PowerTips Unscripted.

Henna Pryor joins us to talk about digital messaging and sales psychology to help business owners improve their online presence. Henna discusses the 5 biggest mistakes people make when they use digital messaging including not sounding like robots and not being self-centered in our writing.

Henna Pryor is an in-demand speaker, executive coach, and workplace performance expert, who was a #1 top seller and leader at a $2B firm for over 14 years. She’s speaking at TEDx in NYC in September and is publishing her first book, Awkward & Upward, in 2023. 

Victoria, Mark, and Henna talk about:

• Biggest mistakes people make when marketing online 
• Improving subject lines 
• Focusing on benefits not features 
• And more 

The post Ep.190: Sales Messaging Mistakes We Must Fix Today appeared first on PowerTips Unscripted.

It’s easy to be successful in a great economy. You can get away with a lot of bad habits, lack of systems, and high overhead when jobs are large and margins high. But when the economy contracts, job sizes shrink, and margins erode, those bad habits can have a huge affect on the health of your company. Focusing on the right things when times are good are key to recession-proofing your business.

In this episode, Dave Edwards talks to Victoria and Mark about the lessons he learned and the changes he made to create a healthy company following the last recession, and how that positions it to survive and even thrive in the next downturn.

Dave is the founder and president of Earth Bound Homes, a home-building and remodeling company in San Jose, CA. Before he joined Remodelers Advantage Roundtables in 2014, Dave spent 12 years learning all the different ways to not build and run a profitable construction company. 

His path to recession-proofing his company came after watching other remodelers and builders go out of business in the last recession. After his company almost went bankrupt in 2011, he joined Roundtables and also went to counseling. He talks about his path to success in business and in his personal life, and how he has built a company that can withstand an economic downturn, including:

• His metrics for success
• Recognizing when someone else has better ideas, and running with them
• The Stop/Start meeting to improve the company
• Making project management a source of income
• Identifying bad habits and how to fix them
• How unbilled labor can cut into your profits
• Why he cut his field staff to boost his revenue
• And more …

The post Recession-Proofing Your Company with Dave Edwards- [Best of Powertips Unscripted] appeared first on PowerTips Unscripted.

If you’ve ever visited any Disney theme park across the globe, you may think nobody does customer service and experience like Disney. Although the execution is complex, the baseline concepts are quite simple. 

In this episode, Pete Blank shares customer-service strategies from Disney with Victoria and Mark, and shows you how to apply these lessons to your remodeling company to boost your own team’s customer-service performance. 

Pete has been developing leaders and improving service levels of organizations for the past 25 years — 13 of those with the Walt Disney Co. and the past 12 in local government. He loves inspiring others with ways to enhance their organizational culture. You can learn more about Pete Blank at his website: www.peteblank.com, or on his LinkedIn page. 

Growing up near Disney World in Orlando, Pete says he knew he always wanted to work there. After a few years as a sportscaster in Alabama, Pete went to Florida and began working at Disney World. He, his wife and family moved back to Alabama and he took  what he saw as a temporary job in local government, where he still uses his customer-service strategies. The biggest challenges to providing outstanding customer service and experiences are speed and expectations. Technology has changed the speed and convenience with which goods and services can be delivered. You have to align your clients’ expectations with what you can actually deliver. 

Mark, Victoria, and Pete talk more about:

• The difference between customer service and customer experience
• How social media amplifies all experiences —good and bad
• Making customer service part of you mission statement
• Looking for what “above and beyond” looks like in the future
• How emotional connections create relationships
• How to measure your customer-service success
• The power of follow-up surveys
• And more …

The post The Magic of Disney’s Customer-Service Strategies with Pete Blank – [Best of PowerTips Unscripted] appeared first on PowerTips Unscripted.

Laura DiBenedettoBest Selling Author  

“The Six Habits are behaviors that we act out every day, minute to minute. These are the habits that define our relationship with ourselves, and our relationship with the world around us.”

  Remodelers Advantage is dedicated to helping remodeling business owners become more successful, while creating an environment that allows them to lead a more balanced and satisfying life.

Victoria and Mark welcome best-selling author, Laura DiBenedetto, to the show to share the truths that reveal the pathway to the truest freedom a person can have.

TEDx Speaker and author of The Six Habits, Laura teaches us how to create the life of our dreams without sacrificing what we love. As Founder and CEO of Vision Advertising, she has helped hundreds of companies build and grow profitable enterprises. Laura lives on Maui with her husband.

Victoria, Mark and Laura talk more about:

• How entrepreneurs can find the time to nurture, heal and grow themselves
• The kind of habits that determine our journey through life
• How we can begin to master those habits
• What actions you need to take to begin to change your life
• Building your business around yourself, not the other way around

Mentioned in this episode:
Laura’s Website
The Six Habits

The post Best of Powertips: Ep. 117: The Six Habits That Can Change Your Life with Laura DiBenedetto appeared first on PowerTips Unscripted.

There are many legal challenges that can appear suddenly for remodelers, builders and business owners. It is imperative to build your business on a foundation that can weather the storm so that, as our guest today puts it, it doesn’t matter.

In this episode, we talk more about the process of “shatterproofing” your business with America’s Legal Coach, Scott Reib.

Scott is the owner of ReibLaw, a full-service law firm with over 20 years of Business Law and Estate Planning experience. For the last two decades, Scott has been helping business owners, entrepreneurs, coaches, and service providers to “shatterproof” their businesses and succeed in the professional world.

Victoria, Mark and Scott cover:

• How Scott became known as America’s Legal Coach.
• The difference between a legal coach and a lawyer.
• What is meant by a “shatterproof” business.
• Why a business would need to be shatterproof.
• The biggest legal mistakes Scott sees businesses making.
• And more…

The post How to Shatterproof Your Business with America’s Legal Coach – [Best of PowerTips] appeared first on PowerTips Unscripted.

The “Shiny Object Syndrome” can be easy to fall victim to in remodeling. With so many goals of success, there are a lot of “shiny objects” that can distract remodelers from reaching their full potential.  How do you avoid them? Guest David Wood joins the show to share the five steps to success and doubling revenue in less time.

David Wood is the CEO of Focus.CEO and his goal is to create the world’s largest coaching business. He now coaches rock star entrepreneurs to double their revenue faster, overcome Shiny Object Syndrome, and be a more extraordinary entrepreneur and human. 

Victoria, Mark and David talk more about:

• Why the “Shiny Object Syndrome” is an epidemic among entrepreneurs
• Why choosing the right goals and plan is so important
• Going from “Shiny Object Syndrome” to peaceful, focused action
• The five steps to doubling revenue in less time
• And more…

The post Best of Powertips: Double Revenue by Focusing on Less with David Wood appeared first on PowerTips Unscripted.

Wayne Ottum joins us to talk about the 9 components of extraordinary leadership and outlines some basic steps to help businesses owners become more effective leaders. Wayne discusses the importance of creating a company vision, building the right culture, and the difference between leadership and management.

Wayne is a senior consultant at Remodelers Advantage and is the president of his own consulting firm Ottum Enterprises LLC. Wayne has over 30+ years of consulting experience and has over 15 years of experience working with Remodelers Advantage.

Victoria, Mark, and Wayne talk more about:

• Creating a vision 
• Leadership in the Remodeling Industry 
• And more…..

The post Ep. 189: The 9 Components of Extraordinary Leadership with Wayne Ottum appeared first on PowerTips Unscripted.

Did you know that 81% of business owners want to stop working in their business in the next 10 years?

Yet, most business owners are paralyzed and doing nothing about their exit, because the process seems overwhelming to the point that they don’t know where to begin.  So, how does one focus on their business while planning an exit?  Guest Ashley Micciche has the answer.

Ashley Micciche is the co-owner and CEO of True North Retirement Advisors in Clackamas, Oregon. She specializes in designing, building, and implementing custom-designed exit plans to help her business owner clients secure their final and most important business decision – the exit from their business.  

Victoria and Ashley talk more about:

• Understanding how to pick an ideal successor
• Determining post-exit financial needs
• Establishing a target departure date
• And more…

Click Here to Access the Business Valuation Tool   Finish Big, by Bo Burlingham, is the book Victoria referenced during the show. https://remodelerssummit.com/ Are You Ready for Remodelers Summit '22?

This highly celebrated event is the remodeling industry’s premier educational conference, and it sells out EVERY YEAR!

Join over 700 high performing remodeling professionals and experience the Power of Summit, including:

• 3 Distinguished Keynotes
• 40 Visionary Speakers
• 36 High-octane Workshops
• 28 Industry Leading Success Partners
• A Legendary Welcome Party. This Year it Will Have an 80s Theme!
• And Much, Much More…

Click Here To Register

The post Best of PowerTips: Creating your Business Exit Roadmap with Ashley Micciche appeared first on PowerTips Unscripted.

Mark and Victoria, with the help of the very funny Jack Handey, discuss a few of the deep thoughts they have recently had, and how the insights they gleaned from them correlate to running a successful business. 

Mark talks about how cognitive bias can lock you into dangerous patterns, thereby making it hard to simplify and innovate.  Victoria discusses how some remodeler’s think it is unacceptable to make strong profits and how to overcome those limiting beliefs.  Jack, well Jack is Jack, and there is nothing more to say about him other than listen. 

Mark and Victoria talk more about….

• Words matter and have consequences, so think before you speak.
• Constantly look to break patterns.  Check your assumptions and be careful of “expertise”.
• Know your worth and expertise and charge appropriately for it.
• And more……

The post Ep.188: Deep Thoughts with Victoria Downing, Mark Harari, and Jack Handey appeared first on PowerTips Unscripted.

Guest David Gerstel joins the show to talk about his new book Building Freedom: A Construction Pro’s Path to Financial Independence. David also discusses topics including being lean and frugal, and having an employee centered company.

David Gerstel has over 50 years of experience in the construction industry, and is the author of many books including Nail Your Numbers and his new book Building Freedom: A Construction Pro’s Path to Financial Independence.

Victoria, Mark, and David talk more about:

• Financial Freedom and Independence
• Having an employee centered company
• Thought remodeling
• And more…….

The post Ep.187: Building Freedom as a Construction Professional with David Gerstel appeared first on PowerTips Unscripted.

Every remodeling business owner wants to add more money to the bottom line. Reducing slippage is the lowest-hanging fruit to pick in your quest.

In this episode, Tim Faller talks to Victoria and Mark about reducing slippage in your remodeling company. Slippage occurs when your estimate is lower than the real costs of the job. Reducing it takes a change in mindset throughout the organization.

For 17 years, Tim has worked with hundreds of remodeling companies to improve profits by creating smooth, efficient production systems. As a Senior Consultant and Master of Production for Remodelers Advantage, Tim’s field and business ownership experience is vital to his additional role as facilitator for Owner and Production Manager Roundtables Groups. He’s also a published author, a Member of the Remodeler Hall of Fame, and the recent recipient of the Harold Hammerman “Spirit of Education” Award. Tim is co-host of The Tim Faller Show, a weekly podcast focused on “Improving The Bottom Line Through Production Training.”

The biggest challenge in reducing slippage is getting your whole team involved in the effort. Tim says slippage is too often brushed off with “It is what it is.”  That’s where the change in mindset comes in — the attitude should be “It is what we make it.” Slippage is controllable, but it takes a company-wide awareness and work to corral it through realistic and accurate estimating,  job scheduling, and building in time to de-bug a job before it starts. He talks about the ways to reduce slippage in your processes, including:

• Finding the slippage
• The perfect planning process
• Building in time, and how much
• Developing a critical eye, not a critical attitude
• Why realistic estimating geared to your team is key
• Why you need long-term, short-range, and daily planning
• Killing schedule creep for better net profit
• Building extra time into the schedule
• Figuring out days-per-job overhead
• Controlling the client
• Doing change orders properly
• And more …

The post Kicking Off Slippage Awareness Month with Tim Faller – [Best of PowerTips Unscripted] appeared first on PowerTips Unscripted.

Guest Dee Ann Turner discusses her experiences at Chick-fil-A human resources to owning her own company and becoming a bestselling author. Dee Ann gives an excellent outline for any business to interview and find extraordinary talent. She also talks about the current day workforce and how to be disciplined in the hiring process.

Dee Ann is the author of Bet on Talent, a successful public speaker, and has over 32 years of experience in recruiting some of the best employees in the restaurant industry.

Victoria, Mark and Dee Ann talk more about:

• How to evaluate talent
• How to interview potential employees
• The formula to create a great company culture
• And more…….

The post Ep.186: How To Bet On Talent With Dee Ann Turner appeared first on PowerTips Unscripted.

Special guest Ben Juncker discusses the lessons he learned and actions he took to go from a roofing employee to the owner of a multimillion dollar business and a best-selling author.  After being in business for a while and buying out his partner, he realized that profits are more important than revenue and that he needed to start looking at his business at the macro level.  He started focusing proper staffing and creating processes, which led to meaningful growth.

Ben started his company, Craftsman’s Choice, in 1998 and became a James Hardie siding contractor in 2000. Since that time Craftsman’s Choice has grown continuously to become one of the nation’s top James Hardie Remodelers, completing over 175 jobs per year. They have won James Hardie’s prestigious President’s Club award every year since its inception in 2015.

Ben, Victoria, and Mark discuss the importance of:

• Knowing what is happening on job sites
• Building accountability into all processes and systems
• Leveraging technology, specifically Customer Relationship Management (CRM) tools
• And more…

The post Ep.185: Getting To An 8-Figure Remodeling Business With Ben Juncker appeared first on PowerTips Unscripted.

Guest Jimmy McKinney is here to teach listeners about using technology in unique ways to create a first-class customer experience from CRMs, CoConstruct, Youtube, google suite, and more.  He also talks about how technology has evolved over the years, how it can be utilized in business today and its benefits to clients.

Jimmy is the President of J&R Construction a residential design/build remodeling company, and loves being on the cutting edge of technology, marketing and trends.

Victoria, Mark and Jimmy talk more about:

• Current trends in technology
• Technology and its relation to increased productivity
• How to qualify a potential client
• And more…

This episode is brought to you by RenoFi.  Learn how you can maximize homeowner buying power and receive 100% of loan funds up front, here.

The post Ep.184: Using Tech to Create a First Class Customer Experience with Jimmy McKinney appeared first on PowerTips Unscripted.

To help you get ahead, Lowes listens to the pros and their customers to learn what’s next for the industry and how it impacts your business.  Enter: Lowes State of the Pro, an industry leading report full of insights that will help pros grow their business thanks to real homeowners and pro intel.  Guest Gerardo Soto, Lowes Vice President of brand marketing for Lowes Pro, is here to share what the report has to say.

Victoria, Mark and Gerardo answer these questions:

• As a key retailer, how is Lowe’s showing up for Pros to alleviate these challenges?
• What are customers looking for in their relationships with Pros?
• Will the State of the Pro report become an annual survey? Where can Pros read it?
• And more…

Enter to win a FLEX circular saw here 

Download the Lowe’s State of the Pro Report here 

Learn more about Lowe’s loyalty rewards program here 

Lowe’s named one of the top 10 hottest loyalty plans! 

The post Ep.183: Reviewing the Lowe’s State of the Pro Report with Gerardo Soto appeared first on PowerTips Unscripted.

Estimating is a big deal for remodelers. But, for most, this is just another hat on someone’s head.  So, when is it time to give this critical role a dedicated position?  Guest Clark Harris recently hired an estimator and he’s here to share the what, why and how to hire an estimator.

Clark Harris is the owner of Innovative Construction in Atlanta Georgia. Innovative Construction is a high-end design-build firm whose mission is to improve lives through design, craftsmanship, and teamwork. Clark has been a member of Remodelers Advantage since 2015 and is a member of the IZAR roundtable group.

Victoria, Mark and Clark talk more about:

• Looking for the right attributes in an estimator
• Surprises throughout this process
• And more…

This episode is brought to you by RenoFi.  Learn how you can maximize homeowner buying power and receive 100% of loan funds up front, here.

The post Ep.182: Knowing How, When, and Why to Hire an Estimator with Clark Harris appeared first on PowerTips Unscripted.

Company building in the fast paced venture backed technology world has quickly evolved over the past two decades. In countless conversations with remodelers over the past four years since starting RenoFi, guest Justin Goldman has identified a few of the best practices from the startup world that can benefit remodelers.

Justin Goldman is RenoFi’s CEO and Co-founder. His own home renovation was made possible by a RenoFi Loan, a unique financial product he created for homeowners just like him. 

Victoria, Mark and Justin talk more about:

• Financing renovation projects
• An outsider’s perspective on remodeling
• And more…

We are excited to welcome our newest Annual Sponsor of Remodelers Advantage, and our Sponsor of this episode of Powertips Unscripted!

https://www.renofi.com/contractors/

The post Ep.181: 3 Key Lessons Remodelers Can Learn From a Serial Tech Founder with Justin Goldman appeared first on PowerTips Unscripted.

Do you feel comfortable when presenting proposals/estimates to clients? Why should clients like the sound of your voice if you don’t? You might know what to say, but do you feel ok saying it?  

These are all questions that body language and voice coaching expert John Baron is here to answer. John brings actor skills training to the business world, he was also a professional actor, owned and sold his own marketing business, a teacher of the Alexander Technique, a Corporate Trainer, and the founder of VocalCommunicationInBusiness.

Victoria, Mark and John talk more about:

• Why Construction Industry Professionals need voice training
• Voice habits that are viewed negatively by clients
• And more…

The post Ep.180: Can “Voice Training” Skyrocket Your Success? with John Baron appeared first on PowerTips Unscripted.

Overseas conflicts are impacting gas prices while we’re already facing high inflation rates. The cost to run your business has increased at a time when you’re already short-staffed. It’s a challenging environment to be a home services business owner, but demand is high and opportunity is great.  Guest Mischa Fisher joins us to talk about some ways businesses are adapting to overcome the challenges and take advantage of the opportunities of today’s market.

Mischa is the Chief Economist at Angi, leading market research on consumer spending behavior, labor market dynamics and residential housing trends. He’s here to talk about rising costs – how they’ve changed and what you can do to manage your business through this volatile period.

Victoria, Mark and Mischa talk more about:

• The impact of rising interest rates on the remodeling industry
• Expectations for prices moving forward
• Adapting to these changing prices
• And more…

The post Episode 179: Managing Inflation’s Impact on Your Business with Mischa Fisher appeared first on PowerTips Unscripted.

Join us in looking back on Episode 22 with guest Andrew Schroeder!

In this episode, Victoria and Mark talk to guest Andrew Schroeder about how to use your remodeling experience to grow your business by profitably flipping houses, minimizing the risks and maximizing the benefits, and the challenges of acting as your own client.

As CEO of Schroeder Design Build, Andrew focuses on all aspects of a project, ranging from the big picture to the smallest details. He joined the Schroeder Design/Build team in 1999 and became owner in 2011. In addition to running SDB, Andrew volunteers time with the National Association of the Remodeling Industry.

Victoria, Mark and Andrew talk more about:

• Where to invest your time and money to get your best returns
• How to fill your production pipeline without getting new clients
• Determining your profit margins in real estate
• And more…

The post Ep.178: How to Make Huge Profits Without Clients with Andrew Schroeder appeared first on PowerTips Unscripted.

Adapted from his popular motivational book, “Getting To ‘Us’,”  guest Joe Curcillo expertly guides business leaders through the processes of mission analysis, productivity evaluation and goal prioritization to determine their company’s ultimate path to success. In this episode, he shares the foundational epicenter for unity throughout a company and establishes the blueprint for future goals and achievements.

For more than 40 years, Joe has had the pleasure of presenting information from the courtroom to the boardroom. His experiences as a prosecutor, mentalist and bestselling author have made him a uniquely positioned speaker for organizations working to unify their personnel to achieve greatness.  Learn more about Joe here.

Victoria, Mark and Joe talk more about:

• The importance of a unified vision
• Secrets to team building
• And more…

The post Ep.177: The Journey To Your Unifying Vision with Joe Curcillo appeared first on PowerTips Unscripted.

Today on Power Tips Unscripted, Arlin Sorensen, the CEO of Oak Road Consulting joins the show. Understanding the art of creating value within your business is pivotal, especially in the context of planning your exit strategy. It’s all about setting clear goals for your personal wealth and translating that into a business value target that can drive your success. Arlin is here to share invaluable insights on how you can craft a robust value-creation strategy and harmonize it with your long-term financial goals.

Arlin Sorenson is a simple Iowa farm boy who fell in love with technology and has spent the past 40 years in the IT industry. His passion is helping business owners and leaders achieve their definitions of success.

Arlin, Victoria, and Mark talk more about:

• How to create a value-creation strategy
• Legacy/succession planning
• What things can derail value?
• And more…

The post Creating Value: A Guide to Maximizing Your Company’s Worth with Arlin Sorensen – [PowerTips Unscripted] S5 E10 appeared first on PowerTips Unscripted.

Jeff Borovitz has trained hundreds of remodeling sales people, designers and owners to help them increase sales and margins.  So, we have asked him to join us here to share his top ten sales tips with our listeners.

Jeff is a franchise owner of Sandler Training and the Remodelers Advantage Sandler Sales Trainer. He has advised, trained and coached small and medium-sized companies as well as large enterprise companies on developing stronger sales teams, closing more sales and leading organizational change.

Victoria, Mark and Jeff talk more about:

• The most commonly missed sales tip
• Conviction and belief in relation to sales
• Customized remodeling sales tips
• And more…

Click here to check out Jeff’s sales training classes!

 

The post Ep.176: Top 10 Sales Tips for Remodelers with Jeff Borovitz appeared first on PowerTips Unscripted.

As an FBI Special Agent and Chief of the FBI Counterintelligence Behavioral Analysis Program, guest Robin Dreeke built relationships and confidential human sources across 22 nationalities during his career. These days, he works with companies of all sizes, helping newly promoted leaders, executives, and teams succeed and grow. 

In this episode, he shares expert insight on how to move beyond transactional relationships and build mutually beneficial relationships and partnerships. 

Robin is the founder of  People Formula, a Leadership and Communication Strategy company.  People Formula was formed on the premise that missions, goals and objectives cannot be achieved without relationships and partnerships based upon communication and empathy.

Mark, Victoria and Robin talk more about:

• Why trust is so critical
• How to build trust
• Implementing trust-building skills
• And more…

Ready to Stand Out, Attract the Best Clients,
and Win Every Sale that Comes Your Way? https://www.audible.com/pd/Lobster-on-a-Cheese-Plate-Audiobook/B08YGSKJYY?source_code=AUDFPWS0223189MWT-BK-ACX0-243412&ref=acx_bty_BK_ACX0_243412_rh_us

The post Ep.174: How to Build Authentic Trust with Robin Dreeke appeared first on PowerTips Unscripted.

In today’s episode of PowerTips Unscripted, we are featuring one of our more popular episodes. If you have topic ideas for an episode or a guest we should be interviewing, send an email to victoria@remodelersadvantage.com.  Enjoy!    

Guest Andy Haste is among one of Remodelers Advantages most successful members, and he attributes that success to consistency and profitability.  But, how does one achieve consistent profits in such an unpredictable, and inconsistent industry such as remodeling? 

This episode shares tips, tactics, and techniques to effectively set the goals and budgets to reach, and maintain consistent profit in such an inconsistent industry.

Andy is the president of Riverside Construction in West Lafayette, Indiana, and has been part of the Remodelers Advantage Roundtable community for many years.  He has 15 years of experience in the business supplies industry and values the privilege of working alongside homeowners, exploring creative ways to turn their homes into personal living spaces that will be loved for years to come.

Victoria, Mark and Andy talk more about:

• Why remodelers may have problems maintaining consistency
• Embedding a good philosophy with your team
• The challenges that come with maintaining consistency
• And more…

How Do You Compare to the TOP 10% Take the 5-minute FREE Assessment and See How you Stack-up Against North America’s Top Remodelers.

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5 Categories of Success

 See How You Stack-Up Against Top-Performing Remodeling Companies

 Get Detailed Insights into the State of Your Remodeling Business

  Discover Key Questions You Should be Addressing

Click Here to Take the
FREE Assessment! https://remodelersadvant-6c46fd.pages.infusionsoft.net/

The post Ep.173: [Unscripted Back-Up] How to Achieve Consistency in Revenue and Profit with Andy Haste appeared first on PowerTips Unscripted.

As a society, we are now spending close to four hours per day on our smartphones, a 59% increase compared to just two years ago. The total amount of time that each person spends in front of all media per day is 12 hours and 21 minutes, which is up 11% over two years, and the amount of time we spend socializing each day has dropped 18% compared to 2003. 

So, if we extrapolate these trends, where will humanity be in just 10 short years?

Guest Rob Krecak is on a mission to positively impact the lives of one billion people with his company Humans First, which aims to show people how technology is impacting their mental health, relationships, and productivity at work.

Victoria, Mark and Rob talk more about:

• How technology impacts us in ways we are unaware of
• Technology’s role in our relationships
• Being more mindful about technology usage
• And more…

A Podcast To Help You Improve The Bottom Line Through Production Training https://thetimfallershow.com/

The Tim Faller Show, our “brother podcast” airs every Monday and is a fantastic resource for every remodeling business owner, key manager or production team member in the business.

Co-hosted by Tim Faller and Steve Wheeler, the show has more than 175 episodes and is jam-packed with tips, advice and guidance from some of the best in the industry. Click here to learn more and make sure to tune in every Monday!

The post Ep.172: How Technology is Impacting Your Mental Health, Relationships & Productivity at Work with Rob Krecak appeared first on PowerTips Unscripted.

More and more remodeling and home building contractors realize the value their design services bring to their clients, and it is becoming a profit center for many companies.  Guest Dan Baumann is here to share the many reasons why you should be charging a fair price for your design services.

Dan is the founder of Chief Experts Academy, a resource-packed treasure trove of information that provides ongoing training, support, and content for contractors and designers involved in the sales and development of plans for residential and light commercial buildings.

Victoria, Mark and Dan talk more about:

• Compensation for design services
• Why some contractors may not charge for these services
• How design services can save clients money on their projects
• And more…

Is Your Production Team Focused on Profit in 2022? Masterclass Starting on Monday, January 10, 2022

As we begin the New Year, get your production team ready to focus on profit with weekly Production Team Training, whether they are in the office or in the field on a phone, tablet or laptop.

Six afternoon sessions, every other week, starting on January 10th, led by R/A’s Production “Guru” Tim Faller.

Click Here for More Information https://store.remodelersadvantage.com/product/production-team-training-with-tim-faller

The post Ep.171: Design Services as a Profit Center For Your Business with Dan Baumann appeared first on PowerTips Unscripted.

Hiring is on everybody’s mind these days.  But, utilizing the proper tools in the hiring process is key to ensuring you’re creating a great team.  Guest Mike DiFabion is here to share over 20 years of experience in the remodeling industry and the tips and tricks to creating a smooth, efficient hiring process.

Mike started DiFabion Remodeling, Inc. in 2000 with the goal of becoming the best local mid-sized remodeling firm in the Charlotte market. By providing superior customer service, combined with controlled growth, the company now boasts a reputation beyond reproach and is enjoying its 16th year in business.

Victoria, Mark and Mike talk more about:

• Hiring timeframes
• Character traits to look out for
• Experience Vs. Ability to learn
• And more…

Get a FREE Copy of
The Remodeler’s Definitive Guide to Successful Hiring https://remodelersadvantage.lpages.co/pro-meeting-12-1-21-hiring-guide/

• Creating an Accurate Job Description
• Developing an Employee Handbook
• Recruiting Consistently and Creatively
• Qualifying Candidates Carefully
• Preparing for the Interview
• Interviewing for Aptitude and Attitude
• And More!

Click Here to Get Your Hiring Guide

The post Ep.170: Helpful Tips on Hiring with Mike DiFabion appeared first on PowerTips Unscripted.

The U.S. home and remodeling market continues to be influenced by a variety of housing and lifestyle changes, brought about by the COVID-19 pandemic.  As this year comes to a close and we begin to prepare for 2022, we can learn and grow from these patterns. 

Guest Abbe Will is here to share some pandemic-induced changes along with market fundamentals pointing towards strong growth in home improvement and repair spending in the near future as well as long term.

Abbe Will is a Senior Research Associate and Associate Project Director of the Remodeling Futures Program at the Harvard Joint Center for Housing Studies. Abbe has over 15 years of experience conducting economic and demographic research of the U.S. home improvement and repair industry. 

Victoria, Mark and Abbe talk more about:

• Opportunities and challenges in 2022
• Market trends influenced by the pandemic
• Market fundamentals for the future of remodeling
• And more…

Increase Sales Success With Our Masterclass:
Becoming a Better Salesperson

Industry veteran, Craig Deimler, leads this popular Masterclass sales course that meets for six weekly afternoon sessions; next class starts on January 17th!

By participating in this course, you will improve your skills in:

• Finding the prospect’s real pain and providing them with the best solutions.
• Balancing the prospect’s needs with their budget.
• Setting real expectations at your first sales meeting.
• Handling prospect’s objections and reversing the negative.
• And so much more!

[ Click Here for More Information + Registration ]

The post Ep.169: Opportunities and Challenges for Residential Remodeling in 2022 with Abbe Will appeared first on PowerTips Unscripted.

Many people believe that innovation comes from a sudden “aha!” moment, but, that is rarely the case.  So, guest Ben Bensaou is here to share how to continuously embed innovation into your company using a systematic approach.

Ben Bensaou is a professor and former Dean of Executive Education at INSEAD. As an innovation consultant, he has helped some of the world’s leading companies build innovation into their corporate DNA. He has been a visiting professor at Harvard Business School, and a research fellow at Wharton.

Victoria, Mark and Ben talk more about:

• The types of companies that benefit most from this approach
• Who is responsible for innovation in a company
• Shifting from a supplier-side view to a customer-side view
• And more…

Take Care of Your Team This Holiday!

As you look for ways to express your appreciation to your team this holiday season, stop by our bookstore to find everything you need!

https://store.remodelersadvantage.com/product/the-lead-carpenter-handbook https://store.remodelersadvantage.com/product/lobster-on-a-cheese-plate https://store.remodelersadvantage.com/product/dear-remodeler-by-tim-faller-paperback

The post Ep.168: How to Embed Innovation into Your Remodeling Company with Ben Bensaou appeared first on PowerTips Unscripted.

In a field filled with uncertainty, remodeling teams may find themselves asking an abundance of questions on a regular basis.  And, in many cases, there are questions that haven’t even come to mind yet! So, guest Michael Anschel is here to provide insight into topics that you may not have known you needed.

Michael is the founder, owner, and principal designer for Otogawa-Anschel Design-Build, and has built a company that focuses on using an appropriate amount of space for living, and building sound structures that will last. His goal is to continue to offer unique custom design, build great structures, and promote the use of green building techniques both to the industry and the general public.

Victoria, Mark and Michael talk more about:

• Some of the biggest challenges that remodelers face
• Approaching estimations, markups and profits
• Utilizing the proper mindset
• And more…

The Easy-to-Execute System for Dominating Your Service Market https://bethelobster.com/

The post Ep.167: Answers to Questions You Didn’t Know You Had with Michael Anschel appeared first on PowerTips Unscripted.

The labor shortage has been a frequent topic on this show, and this episode is going to join the ranks.  Guest Andrew Schmidt is here to talk about AMEK’s apprentice and internship program, and the importance of investing in future generations.

Andrew and his twin brother started their business as roofing installers in 1996, and have grown into a leading design-build firm in Minneapolis and St Paul. They have vacillated over the years, from employing and training carpenters to using all subcontractors. Currently, AMEK operates a hybrid model of carpenters and subcontractors when the job dictates it.

Victoria, Mark and Andrew talk more about:

• Hiring the right people
• The training and development process
• Creating an engaged culture
• And more…

You’ve Built An Amazing Business… Now What?

Are you personally ready for what should be the happiest day of your life?

Click Here to complete the ValueBuilder PREScore Questionnaire and receive a detailed report as a measure of your personal readiness to exit your business: this includes a summary of unseen factors that could lead to regret.

[Click Here to Take the PREScore Assessment]

https://score.valuebuildersystem.com/prescore/remodelers-advantage/doug-howard

The post Ep.166: Why It’s Critical to Invest in The Next Generation with Andrew Schmidt appeared first on PowerTips Unscripted.

We talk about the J Curve a lot around here — picture a lower-case J. When you apply change principles to your business — new people, systems, and processes — they can initially send your business on a downward trajectory before soaring with your success. If you want to grow your company, listen carefully!

Our guest today breaks this process down into four stages of development:

• Forming: The getting to know you stage
• Storming: When conflicts arise (the bottom of the J)
• Norming: Common goals are defined, an agreement is reached
• Performing: Working toward a common goal and looking forward

In this episode, Kathy O’Brien talks to Victoria and Mark about how to manage your growth strategies and the importance of being a strong leader in challenging times.

Kathy was the founding CEO of the St. Louis Alzheimer’s Association for over 25 years and then served as Senior Vice President of the National Office in Chicago. She received numerous awards and recognition for her work. 

Kathy says those four stages of development apply to making positive growth in professional development, organizational development, and personal development. You go through the stages in every business relationship, personal relationship, and client relationship. She breaks down the stages, and how they present themselves in the remodeling business, including:

• How it plays out with employees
• Why it’s a continuous process
• Getting through the storming stage successfully
• How one person can cause a storm
• Why leadership and core values are important through all the stages
• Making it okay to disagree, and fostering honest dialog
• What to do when you’re still sinking
• And more …

The post Positive Growth in Difficult Situations with Kathy O’Brien – [Best of PowerTips Unscripted] appeared first on PowerTips Unscripted.

Are you looking for innovative tax strategies to reduce you or your clients’ tax burden? 

Or, simply sick of paying more than you need to in taxes? Then tune into this episode to hear vital information that you won’t want to miss! Guest Shauna Wekherlien, CPA provides proven, legal, effective, and easy strategies that any audience member can implement to keep more of their hard earned money.  

Shauna is the founder and business owner of Tax Goddess, a company ranked in the top 1% of all tax strategists in the USA. The team at Tax Goddess is committed to helping clients reduce their tax burden to the bare legal minimum with proven strategies that are guaranteed to save thousands off of tax bills each year.

Victoria, Mark and Shauna talk more about:

• The difference between a CPA and a Tax Strategist
• The most commonly missed deductions
• The types of business owners that can benefit from a Strategic Tax Coaching Program
• And more…

The post Ep.165: The Top 3 Deductions Your CPA Never Told You About with “The Tax Goddess” appeared first on PowerTips Unscripted.

The most common marketing mistake host Mark Harari sees is a focus on tactic without regard for strategy.  It is important to avoid adopting new fad marketing tactics, and start with a strategic foundation.  Guest Spencer Powell agrees, and he is here to share how to focus on what matters most to your business so that you can use marketing to increase profit.

Spencer is the CEO of Builder Funnel & the author of the book, The Remodeler Marketing Blueprint. Spencer began his marketing journey by helping his uncles’ remodeling division grow from $2M to $10M in 4 years & now helps remodeling companies create sustainable, repeatable marketing plans.

Victoria, Mark and Spencer talk more about:

• Developing strategy
• The importance of tracking/measuring
• Taking the necessary steps for successful strategies
• And more…

For the Marketing Pro on Your Holiday Gift List... https://store.remodelersadvantage.com/product/lobster-on-a-cheese-plate

The post Ep.164: Focusing on What Matters Most with Spencer Powell appeared first on PowerTips Unscripted.

As we begin to reflect on 2021, we are taking a look back at some of our more popular episodes.  Check out this episode and listen to the importance of executing a strong business strategy as you begin to make plans for 2022!

A successful remodeling business isn’t only dependent on tactics or the larger strategy behind them. A company’s culture plays a crucial role in executing any business strategy. 

In this episode, Brian Gottlieb discusses the key steps needed for a business to implement their desired strategy with Victoria and Mark.

Brian Gottlieb is the founder and CEO of Tundraland Home Improvements, which serves all of Wisconsin. He started his business on a plastic folding table, with just $3,000 in cash. Today, Tundraland employs more than 220 people, and revenues  are in excess of $42 million. 

He defines strategy as an integrated set of choices an organization makes to position against the competition, add value to their customers, and add value to the company. Brian’s “a-ha” moment came last summer, when he understood that when a community is at its full potential, we’re all in a better place; and when an organization is at its full potential, we’re all in a better place.

He calls Tundraland a training organization — developing an employee to his or her full potential is a key point of the company’s  strategy. Brian describes the four ways to define your culture, and how to make it stronger, including:

• How building a strong culture is like building a ship
• How realizing potential depends on others
• Examples of the wrong strategies
• And more …

Are You Getting Everything PowerTips Offers?

As a PowerTips Unscripted listener, we hope you are enjoying this podcast, but are you subscribed to our PowerTips Content System? If not, you’re missing out on a TON of great information! That’s like eating just a tortilla chip and skipping the whole enchilada!

Subscribe to PowerTips today and take advantage of 2 weekly podcasts, a library of blog posts, a video “vault” of amazing topics and more!
Click here to subscribe!

https://remodelersadvantage.lpages.co/powertips-opt-in/

The post Ep.163: [Unscripted Back-Up] Strategy Isn’t Enough with Brian Gottlieb appeared first on PowerTips Unscripted.

There is one challenge most remodelers have been facing since long before the pandemic, and that is the labor shortage. 

So, what are you doing to find and attract the best talent? Marketing isn’t only used as a tactic for finding sales leads, but also attracting the best talent, and guest Danielle Russell is here to share how you can use digital marketing to find that talent.

Danielle is the President of Builder Funnel, a digital marketing agency serving remodelers like you for over a decade. She’s here to share some of her top tips that worked for Builder Funnel as they grew alongside their clients and the industry over the past year and a half.

Victoria, Mark and Danielle talk more about:

• Increasing brand awareness
• Building a culture and reputation
• The “always hiring” mentality
• And more…

How Much Does a Bad Hire Cost Your Business?

The Remodelers Advantage Hiring Edge Program helps you hire key team members more effectively using a unique combination of TriMetrix DNA Assessment Tools and experienced, hands-on business coaching. Our mission is to improve your hiring process and help you attract the talent your company needs and deserves.

Click Here for More Information https://store.remodelersadvantage.com/product/hiring-edge-standard

The post Ep.162: Digital Marketing Tactics for Hiring with Danielle Russell appeared first on PowerTips Unscripted.

Accurately estimating a project is critical to profit,  and one of the most challenging components of that estimate is labor. 

Can you estimate labor simply and accurately? Are you spending too much time estimating labor for each job?  Guest Chad Vincent thinks so.  Tune into this episode to hear all about his new method towards becoming more effective in the estimation process.

Chad is the CEO and owner of Renaissance Remodeling in Boise, Idaho. He began his remodeling and construction career at a young age working for his dad in the family business and has been expanding his presence, expertise, and success in the field ever since. Chad values staying ahead of the curve and accepting nothing but the best in an ever-changing industry.

Victoria, Mark and Chad talk more about:

• Dealing with “slips” in estimating
• Educating designers on this process
• Cutting back on the time it takes to estimate
• And more…

The post Ep.161: A Secret Shortcut to Estimating Labor with Chad Vincent appeared first on PowerTips Unscripted.

Our lives have been turned upside down due to the pandemic, especially in the construction industry.  Dealing with supply chain issues, a critical shortage of labor (especially craftsmen), and lingering concerns about COVID-19, many are stuck wondering how to get through it all. However, all of this has also helped provide perspective about moving forward.  So, how do we move forward?  Guest Bob Logan has some answers.

With nearly 30 years as a development and corporate relations professional in a university setting, Bob Logan has seen it all.  He is the president of Find Your Path LLC and has helped with missions to Mars, coached football in Italy, and raised millions of dollars in philanthropy.  His experience as a motivational speaker and business consultant brings a new perspective to this episode that you do not want to miss.

Victoria, Mark and Bob talk more about:

• Being able to accept  potential risk
• Dealing with change
• Facing failure
• And more…

Don't Miss Bob Logan's Keynote Presentation at the Remodelers Summit https://remodelerssummit.com/

The post Ep.160: Surviving Post-Pandemic: How Do You Find Balance in Your World? with Bob Logan appeared first on PowerTips Unscripted.

Sometimes it may feel that kindness is in short supply.  That’s why it’s so important to take the initiative to remain vigilant and recognize kindness whenever you can.  Guest Chris Stebnitz shares something he does weekly, that results in a huge impact on those around him.

Chris is a third-generation remodeling company owner in Elkhorn, Wisconsin with over 30 years of experience in the industry.  Stebnitz Builders’ focus is to be the very best listening company, translating into a wonderful experience for their clients and a project completed to its highest standards with the greatest rewards for their clients and business partners.

Victoria, Mark and Chris talk more about:

• Showing support to team members
• Creating positive morale within your company
• The importance of giving back to your employees
• And more…

Learn With Our Experts

Whether held in person at our headquarters in Maryland, or presented virtually, Masterclasses are rich, intense, interactive learning experiences with plenty of hands-on instruction; blended with information, advice and strategies from some of the most experienced instructors in the industry.

Fall Masterclass Schedule:

• September 13, 2021: Production Team Training with Tim Faller
• September 27, 2021: Increased Profit Through Client Management
• September 30, 2021: How To Become A Great Negotiator
• October 5, 2021: Mastering the Art of Lead Qualification
• November 3, 2021: How to Forecast, Track and Adapt Budgets
• November 4-5, 2021: Project Manager Intensive
• November 8, 2021: Becoming a Great Salesperson

The post Ep.159: One Small Thing That Makes a Big Impact on Others with Chris Stebnitz appeared first on PowerTips Unscripted.

Did you know that 81% of business owners want to stop working in their business in the next 10 years?

Yet, most business owners are paralyzed and doing nothing about their exit, because the process seems overwhelming to the point that they don’t know where to begin.  So, how does one focus on their business while planning an exit?  Guest Ashley Micciche has the answer.

Ashley Micciche is the co-owner and CEO of True North Retirement Advisors in Clackamas, Oregon. She specializes in designing, building, and implementing custom-designed exit plans to help her business owner clients secure their final and most important business decision – the exit from their business.  

Victoria and Ashley talk more about:

• Understanding how to pick an ideal successor
• Determining post-exit financial needs
• Establishing a target departure date
• And more…

Why Should You Focus on Building Value in Your Company?

We have Value Builder Certified Consultants who are standing by to help you with building your Exit Strategy. Click here to contact us for more information on how we can help.

We have an entire content track at The Annual Remodelers Summit dedicated to the Value Builder System and determining the right way to build value in your company, whether you are ready to exit now or in the future. Click here for more information on Summit and the Value Builder Track.

The post Ep.158: Creating Your Business Exit Roadmap with Ashley Micciche appeared first on PowerTips Unscripted.

Guest Andy Haste is among one of Remodelers Advantages most successful members, and he attributes that success to consistency and profitability.  But, how does one achieve consistent profits in such an unpredictable, and inconsistent industry such as remodeling? 

This episode shares tips, tactics, and techniques to effectively set the goals and budgets to reach, and maintain consistent profit in such an inconsistent industry.

Andy is the president of Riverside Construction in West Lafayette, Indiana, and has been part of the Remodelers Advantage Roundtable community for many years.  He has 15 years of experience in the business supplies industry and values the privilege of working alongside homeowners, exploring creative ways to turn their homes into personal living spaces that will be loved for years to come.

Victoria, Mark and Andy talk more about:

• Why remodelers may have problems maintaining consistency
• Embedding a good philosophy with your team
• The challenges that come with maintaining consistency
• And more…

Masterclass Coming on August 9th!
Ready to Stand Out, Attract the Best Clients, and Win Every Sale that Comes Your Way?

Based on his best-selling book, Lobster on a Cheese Plate, Mark’s intensive marketing masterclass will cover everything from positioning, messaging, building a marketing plan, measurement, customer research techniques, and more.

August 9, 2021
Baltimore, MD

[ Click Here for More Information ]

https://store.remodelersadvantage.com/product/be-the-lobster

The post Ep.157: How to Achieve Consistency in Revenue and Profit with Andy Haste appeared first on PowerTips Unscripted.

While Cost Plus Remodeling isn’t for everyone, it can be an enjoyable and profitable way of doing business.  If it is done well, it can be very rewarding and reduce the uncertainty of a market.

Guest David Crane joins this episode to share why cost plus remodeling has proven to be successful for his business and his clients, and why remodelers should adapt this form of a remodeling contract.

David is the CEO and President of Crane Builders in Nashville, Tennessee and has spent the past 34 years meeting clients’ needs with the highest standards in the remodeling and construction industry.  He graduated from Louisiana State University with a degree in Construction and after spending 10 years in his hometown of New Orleans remodeling homes, he moved his business to Nashville where the company has been delighting clients since.  David will also be speaking at this year’s Remodelers Summit in Phoenix, Arizona.

Victoria, Mark and David talk more about:

• Some of the keys to successfully doing Cost Plus Remodeling
• The differences in Cost Plus Remodeling vs. Fixed Price Remodeling
• How to make a profit when you have to show the client your markup
• What to do with your labor and Project Manager costs on a Cost Plus Project
• And more…

No Better Way to Build Your Team...

For years we have seen the most successful remodelers in the industry take the opportunity to build their teams by bringing Key Managers and Staff to the Annual Remodelers Summit.

This year, we take that to a new level by offering three content tracks; Business, Value Builder and Production, led by our own “Guru” Tim Faller. So there is literally something for every member of your team, whether they want to switch back and forth or focus on one area.

In addition, with the activities surrounding this year’s Summit, like 2 golf outings and the proximity to the Phoenix area, there are countless team-building opportunities can be combined with your Summit experience.

Register for Summit today and BRING YOUR TEAM!

The post Ep.156: Making Money in Cost Plus Remodeling with David Crane appeared first on PowerTips Unscripted.

Is your company struggling to attract top-tier employees? Joining us today on PowerTips Unscripted is Erin Longmoon, the founder of Zephyr Connect. Erin will share some valuable insights into how to hire people who align with your company’s culture. She will discuss the strategies and tactics that have played a pivotal role in Zephyr’s 98% placement rate for their Residential Remodeling clients.

Erin Longmoon is the founder of Zephyr Connects. After a number of years as an Interior Designer, then turned business coach, Erin designed Zephyr Connects to solve the grueling hiring challenges of the Residential Remodeling industry. Zephyr is also an RA Preferred Member Benefit Partner.

Erin, Victoria, and Mark talk more about:

• Why hiring for culture fit so important?
• Can we really hire carpenters and laborers for culture fit?
• Interview tips
• And more…

The post Tips For Hiring People Who Fit Your Culture with Erin Longmoon – [Best of PowerTips Unscripted] appeared first on PowerTips Unscripted.

Remodelers everywhere are plagued by problems getting the products they need to do their work.

That anguish is shared by the building materials dealers, and so many others in the industry. 

Why have we run short of so many products? What problems need to be solved for us to get out of this dilemma, and when will this shortage ease?  PowerTips Unscripted guest and lumber yard expert Craig Webb has some answers.

Craig is the President of Webb Analytics and has spent the last 15 years covering the building products supply chain and its effect on builders.  He’s one of the nation’s best-known experts on lumber and building material dealers and distributors, with 12 years of experience as editor-in-chief of ProSales magazine. 

His continued work towards tracking the trends, threats, and opportunities that make or break the futures of America’s building material manufacturers, distributors, and dealers brings the answers many are looking for, in this episode.

Victoria, Mark and Craig talk more about:

• The state of the product shortages today
• How the shortages developed
• What dealers are doing about it
• And more…

Who is Speaking at the 2021 Remodelers Summit?

The Remodelers Summit has built a reputation for having the best and brightest speakers in the industry and this year’s line-up only adds to that tradition.

From Keynotes that will literally bring you out of our seat, to industry experts and best-selling authors sharing wisdom and experience that only this Summit can deliver. You DO NOT want to miss this event!

Click Here for More Information + Registration

https://remodelerssummit.com/speakers/

The post Ep.155: When Will the Product Shortages End? with Craig Webb appeared first on PowerTips Unscripted.

So, you’ve been thinking of starting a podcast for your business.

While it is one of the best reasons to gain notoriety and establish value for your community of clients, starting a podcast doesn’t mean it will bring success all on its own.

Guest John Corcoran is here to share his tips and tricks for how to make podcasts your most valuable marketing tactic.

John Corcoran is the co-founder of Rise25, an agency that helps businesses generate qualified leads, referrals and strategic partnerships using podcasts, and lead generation using LinkedIn and content marketing.  He is also an author, a former Clinton White House writer, and is on a mission to make the world a smaller place, through connections.

Victoria and John talk more about:

• Building relationships and creating connections
• Generating content
• The value of podcasts
• And more…

Be the Lobster - A Marketing Masterclass https://store.remodelersadvantage.com/product/be-the-lobster

Based on his bestselling book, Lobster on a Cheese Plate, Mark Harari leads this intensive masterclass that will cover everything from positioning, messaging, building a marketing plan, measurement, customer research techniques, and more.

Held in-person at the R/A Headquarters in Maryland on August 9-10, 2021, this class is designed to help all levels of marketing expertise excel.

[ Click for More Info & Registration ]

The post Ep.154: How to Make Podcasts Your Most Valuable Marketing Tactic with John Corcoran appeared first on PowerTips Unscripted.

Have you ever heard of SCRUM?

SCRUM is a workflow management technique that accelerates projects, and while it is mostly used by software development teams, its principles and lessons can be applied to all kinds of industries. 

Guest Dean Tompkins is here to explain how SCRUM is useful in his remodeling business, and how it can benefit you as well.

Dean Tompkins is the owner and Vice President of Payne and Payne Renovations and Design, a firm that specializes in renovation and design projects in the Greater Cleveland area.  Dean was also named president of The Greater Cleveland Home Builders Association in 2019 and is dedicated to providing a full scope of services to his clients.

Victoria, Mark and Dean talk more about:

• SCRUM
• How SCRUM can be applied to remodeling
• The benefits of working with SCRUM
• And more…

Masterclass: Building an Effective Design Process Jobs are won or lost during the design process.

Created exclusively for design managers and senior-level designers in remodeling and custom building companies, this Masterclass brings together presentations from award-winning industry experts, best practice sharing, and more.
[Learn More + Register]

The post Ep.153: How SCRUM Can Strengthen Your Design Process with Dean Tompkins appeared first on PowerTips Unscripted.