Power of the Pivot Podcast – Details, episodes & analysis

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Power of the Pivot Podcast

Susan Salzman

Business

Education

Frequency: 1 episode/18d. Total Eps: 54

If you are ready to pivot your “I can’t into an I can, then you are in the right place. Susan Salzman, host of the Power of the Pivot, explores how women of the “what’s next” generation who are ready to say NO to everyone around them so they can say YES to themselves. Building on her 35+ years as a founder and CEO, she is guiding brands, creatives, and entrepreneurs to tap into the knowledge, build their confidence and prove to everyone that building a business in your 50s doesn't have to SUCK! Tune in to hear how she and her guests use simple tools, tips, and resources to navigate both the highs and lows of aging in a modern world. The truth is, age is just a number, and if you are ready to reinvent, realign, and redesign your life after 50, then join this community of strong, passionate, and fearless women!

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Apple Podcasts

🇫🇷 France - marketing
13/08/2026
#94
🇫🇷 France - marketing
12/08/2026
#44
🇫🇷 France - marketing
11/08/2026
#60
🇫🇷 France - marketing
10/08/2026
#39
🇫🇷 France - marketing
09/08/2026
#22
🇨🇦 Canada - marketing
10/11/2025
#75
🇨🇦 Canada - marketing
09/11/2025
#42
🇨🇦 Canada - marketing
22/08/2025
#93
🇨🇦 Canada - marketing
13/05/2025
#53
🇨🇦 Canada - marketing
11/01/2025
#95

Spotify

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https://www.susansalzman.com/
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https://www.susansalzman.com/wnr2
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https://www.susansalzman.com/offers/oyA75zf4
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Score global : 52%

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054: How to Merge Technology and Genuine Connections

Season 2 · Episode 54

Thursday, January 11, 2024 • Duration 34:24

The question is, can we as humans compete with technology? Especially AI.

One of my clients uses Chat GPT for everything. A friend of mine talks to Siri all day long. She uses it like you, and I may have used 411 to gather phone numbers and make dinner reservations.

I don't use AI to write my content. But I do use a tool that transcribes my podcast episodes. Because I am all about time management and productivity, it helps me find those identifiable moments that I want to highlight in my audiograms and the show notes.

In this week's episode of "The Power Of The Pivot," I am talking to Greg Wasserman, an AI expert. He and I talked about how AI when used properly, can elevate your productivity and give you the tools to repurpose your content most innovatively and efficiently. Taking your long-form content and breaking it down into smaller soundbites can save one hour of time creating social media posts, audiograms, LinkedIn newsletters, and so much more.

Episode Highlights:
4:46|Supporting others and connecting them by bringing their products together
5:19|Podcast is hosts who support each other in growing their audience
10:09|Streamlining your podcast production through Cast Magic
11:10|Automating long-form content into short-form content
14:00|Ai is here to assist and not meant to replace humans.
21:05|Why Ai will never replace relationships
27:07|The importance of community and leaning into discomfort to grow and innovate
28:09|Engage! Don’t just scroll and be a voyeur.

Find Greg on LinkedIn here

Visit Susan’s website
Follow Susan on Instagram
Join the What’s Next Roadmap
Join The Social Squad
Automate - A Guide For On-Line Digital Marketers
Download Tap Into It - A FREE guide for business builders

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053: How one Word can Inspire your Vision for Success in 2024

Season 2 · Episode 53

Thursday, January 4, 2024 • Duration 32:15

Every December, I sit down with the women in my mastermind, and we pick our word for the following year.

Before we do that, we reflect back on the word of the previous year and see how it may have inspired our growth and creativity.

My words for 2023 were opportunity and expansion.

Some years, my word never manifests. The obstacles and challenges that I was faced with didn't leave any room to inspire anything because at every corner and turn, there was a roadblock.

But 2023 was different. I started the year determined and ready to create massive shifts. I was no longer going to allow the past failures to define me, and I came into it with a willingness to believe that change would manifest.

In March, I was invited to spend a week with 25 women, most of whom I didn't know. This happened to be the same time as the Spring Equinox. My friend, Nicole, an energy healer and spiritual guru was on that trip. Together, we did an exercise. I truly believe that exercise brought me to where I am today.

There is power in words. Both positive words and negative words and it's important to pay close attention to what you say and how you say it.

This week on the podcast, I didn't have one guest...I had 7. Seven powerful, creative, and brilliant ladies came together to discuss our words of the year. After producing 53 episodes, I have to say this is one of my top three. It represents that when you put a bunch of women in the room, it vibrates.

Here are a few takeaways:
📍Relationships are both learning and teaching moments
📍Persistence propels you to keep moving forward
📍Learning to leave behind what no longer serves you so that you create space for what will
📍Build it (with intention) and they will come
📍EHow future pacing gets you to your next destination

Episode Highlights:
2:03|Bringing everyone together in community
6:43|Relationships are both learning and teaching moments
8:30|Future pace where one wants to be by the end of 2024
11:39|Feeling the connection to one's work and the people who support it12:56|Persistence propels you to keep moving forward19:08|Build it and they will come23:39|Your energy is everything27:23|Leaving 2023 behind with the intention to gain space for more in 202429:00|There is no margin for terrorLinks:Shirley Lipner InstagramLaurey Levy Heather Hartt Sussman Sheryl Wachtel Stacy Valner Mary Williams Catherine Hendry

044: Retirement? Not So Fast! Baby Boomers Capitalizing on New Opportunities

Episode 44

Saturday, September 9, 2023 • Duration 15:58

The conversations around community, belonging, and connection have been a common theme lately.

Research shows that many baby boomers, 55 or older - about 50% did retire in 2021. Which was inspired by the pandemic. Believe it or not, today, they are making their way back to the workforce.

Another fun fact, half of the boomers in the workplace hold leadership positions. And because I am now one of them, I agree with some of the research that I have been reading. There is a tremendous need for our knowledge and our mentorship.

In this episode, I share some insights into how people our age are not slowing down anytime soon and why our demographic is the biggest untapped market out there. In addition, the sense of belonging and community is top of mind and because of that, I have a few ways we can all cultivate that.

Episode Highlights:
3:55|Baby boomers thriving in a digital world
5:03|Women who are my age are still on fire.
6:41|Sharing one's expertise and wisdom with a big dose of confidence
8:46|Finding the purpose and the why behind what the next 20 or 30 years might look like
9:12|Half the baby boomers in the workplace hold leadership positions
9:44|Coming together virtually, finding people we have in common with
10:13|How to rebuild and restore a sense of community after being physically apart
13:10|Find your people, surround yourself with people who are dreaming even bigger than you are

043: From Intuition to Empowerment: Tapping into the Universal Heart with Nicole Hoegl

Season 2 · Episode 43

Thursday, August 31, 2023 • Duration 42:39

In this episode, you will meet Nicole Hoegl, an intuitive, healer, DEI expert, and an all-around amazing human whose main goal is to continue to grow and help others do the same.

Over the years, Nicole has taught me to lean into my intuitive side and to embrace that I am enough. Her non-judgemental and effortless vibe will put you at ease simply by the sound of her voice. It's soothing, comforting, and most of all - honest.

I have spent many hours on her healing table and her magical gifts have helped me even when I didn't believe I could be helped.

She shares her Astrological teachings in a way that is easy to digest. In this episode, she breaks down why this year, the Spring Equinox, is a powerful one and how setting one's intentions can be life-changing. It was for me, but I wasn't aware of how powerful it was until I first did the follow-up and then went back and read what some of my intentions were.

Although that list was long, pretty much everything I wrote and set out to change and do is coming to fruition. I read a few to you in this episode. Whether you are a believer or not, I am confident that my interview with Nicole will inspire you.

Highlights:
5:00 | Enjoyment in working with people and helping them find their authentic expression
8:15|The importance of having a guide help you find and tap into your truth
10:21|Why the Spring Equinox this year was so powerful and what you can do to recalibrate and start over
12:09 | Using systems and the energy of the time to create something
14:31 | A great challenge before great transformation
14:53 | Formalization of thoughts and ideas during the second Ares new moon
18:43 | Clarity and alignment of goals and the development of a meditation system
18:56|How to create a killer inner practice that will shift your mindset
23:36 | Emphasis on growth through challenges and embracing failure
28:44|Why you need people around you who are going to raise your vibe
39:01 | Encouragement to be kind to oneself and celebrate personal accomplishments

Links:
Tracy Cook's Treasure map here Learn more about OneTable

042: Fu%k You Cancer: Finding Motivation in the Face of Adversity

Episode 42

Thursday, August 24, 2023 • Duration 13:59

When did life become so hard?

As a little girl, fantasized about what my life would be like one day, never would I have imagined a world where there was so much hate (I am sure you have read about the woman in Lake Arrowhead who displayed a pride flag - simply to support ALL people, only to be shot and killed by some fucking lunatic), a deeply ignorant and divided country, or that disease and illness would be plaguing so many.

And the disease I am specifically talking about is Cancer.

This week's episode of the podcast was an impromptu conversation with myself inspired by a text from a good friend.

I was minding my own business when she texted me about her 29-year-old son who was recently diagnosed with pancreatic and liver cancer.

WTF...he's 29!

During our 45-minute text conversation, she confessed to not being able to eat or sleep. Understandably so!

And that got me thinking more about self-care and how women like you and I put ourselves, our well-being, and our health aside to care for everyone around us.

It's selfless and brave and the more I marinated this, the more I embraced the importance of those simple daily rituals that I try and practice every morning.

In this week’s episode, I am sharing how I got through my cancer diagnosis, why believing in the power of connecting your heart, mind, and soul can be the answer to positivity, and why I don’t want you to wait for something tragic to happen in order for you to pursue your dreams.

Visit Susan’s website
Follow Susan on Instagram
Join the What’s Next Roadmap
Join The Social Squad
Automate - A Guide For On-Line Digital Marketers
Download - A FREE guide for business builders

041: Juggling Responsibilities: Career and Family in the Face of Mortality

Episode 41

Thursday, August 17, 2023 • Duration 49:21

Since the beginning of time, women have not been given the credit they deserve when doing the most incredible job balancing family, child raising, career, being the number one caregiver, and cheerleader. All while placing ourselves on the sideline.

And when we do say "f this shit," it can be viewed as selfish or "narcissistic."

Actually, in my opinion, it's just the opposite.

It's time to put you first unapologetically. You've done your job. And a really good job at that - regardless of what your kids and partners have to say about it.

In this week's episode, I talk to Stephanie Hunt, the mastermind behind the brand and design firm, Flare Hunter about family, sacrifice, loss, and raising a son who took her on a journey she never saw coming.

While on that journey she had to do a lot of soul-searching to find the balance. What she ended up finding were opportunities to see the world, and experience new cultures, which all inspired her creativity and her career. Balancing travel and personal life required adaptability and finding a sense of grounding amidst constant change.

And that, my friend, is why Stephanie is the dynamic change agent that she is today.

Highlights

4:29| Marriage, traditional family, interior design, career pivot, passionate about office design

13:04| Making enormous sacrifices for family, finding balance.

24:04| Burnout is unavoidable, especially when you are constantly serving others and ignoring yourself

26:19| Becoming the expert and stepping into fashion collaborations, including socks.

30:12| How the loss of a parent can change the perception of age and one’s mortality.

36:31| The benefits of mentoring young designers and the number one advice is to embrace creativity and ignore the noise.

37:51|Learn from people who know more than you do even if it is not your style and doesn’t look exactly like you because your look, tastes, and preferences evolve.

Links:
Visit Stephanie's Website Check out Stephanie's Instagram

040: Age Is Just A Number: Manifesting Dreams and Seizing Unexpected Opportunities

Episode 40

Thursday, August 10, 2023 • Duration 18:36

You know what pisses me off?

When conversing with someone, and they tell me that I am "overqualified," why is no one inviting me to sit at their table?

And if you have been in situations like that yourself, it's no wonder that women our age feel invisible, valueless, and hopeless.

Well, I am here to tell you to shut that noise down because at 62 F'n years old, I have landed the opportunity of a lifetime!

And you know what? If I can manifest this, so can you.

In this week's episode, I am getting raw and vulnerable on how this all went down and, more importantly, what it feels like to dream big unapologetically.

The reason why I am sharing all of this with you is because I have been known to be a bit of a nay-sayer when it comes to words like "manifestation" and "be careful what you wish for." Instead, I look at getting shit done more practically, thus why I created the What's Next Roadmap planning system. Which has helped me prioritize both the small and the big stuff.

But this past March, I was away with 25 fabulous humans in a very remote part of Baja, and it was an exercise during the Spring Equinox with my friend and healer, Nicole, changed everything.

I share the entire story in this episode, and if you are currently thinking about your next stage and phase, I can guarantee that this episode will inspire you.

Episode Highlights

2:37|Women our age are often told we are overqualified for a job that makes us feel invisible, valueless, and even hopeless.

6:54|Using a planning system, I could break down my dreams, wishes, and desires, prioritize them into bite-sized actions, and focus on all six small actions each day, week, and month.

8:37|An exercise during the Spring Equinox encouraged me to write down what I wanted to manifest over the next year using the prompts: I am, and I choose.

10:55|Being offered an opportunity of this magnitude is life-changing.

13:26|Validation only happens when one can take someone else to the places they deserve to be. 14:43|Write what you want, don't hold back. Make it personal to you because if you can do that, then everyone around you will benefit. Start a daily, weekly, and even monthly practice of writing down your desire.

039: Rewriting the Narrative: Empowering Women in the Aging Process with Lori Kleiman

Episode 39

Thursday, August 3, 2023 • Duration 43:38

Have you ever really taken the time to look back on your life without regret, with appreciation, and with deep and meaningful love for yourself?

It's not an easy task, especially for most of you that have spent your entire life, taking care of others.

As women who are in their 50s and 60s, it can be challenging to say to yourself, "I am important" and sometimes the only way to do that is to tell everyone around you (even though you love and adore them), to go F themselves.

My guest this week, Lori Kleiman, didn't tell her people to go take a hike, but instead took some time to embrace the value of alignment and living a life that is consistent with what truly matters.

And what truly matters to her are her children and grandchildren, family rituals, and being a qualified expert who can genuinely help others.

Lori is a minimalist and certified professional coach who is a huge supporter of the pro-aging movement. More importantly, she is the perfect role model, showing others that you can do hard and bold things - even in your 60s.

However, her path to here was not a straight line. In her mid 50's she was questioning everything and knew that there was a better way to glide into this next phase of her life.

This week's episode explores the significance of seeking help from professional coaches to gain perspective and excel in all the layers of one's life. Including making money, living purposefully, achieving work-life balance, and navigating career journeys

Here are a few takeaways:
📍why coaches need coaches
📍how family and weekly traditions keep one balanced
📍framing work in a way that supports being of service to others
📍going back to your roots and tapping into your purpose - at any age

Highlights

The What’s Next Roadmap was the guiding light to hone Lori’s clarity instead of looking at the shiny objects around her and start focusing on how to build her business.
How our clients are the perfect mirror for us to become the expert they deserve.
A coach needs a coach, a thought leader, and a partner to work things through.

038: Achieving Clarity in a Digital World and How to Simplify Your Tech Stack

Episode 38

Thursday, July 20, 2023 • Duration 22:18

It's never an easy decision to create change.

If you think you're alone - you are not.

Not sure if it's an age thing or a confidence thing, or it's just the sign of the times. But the possibility of building something from nothing is far more doable today than ever before.

Back in the day, one needed a 200-page business plan which had to include data, numbers, graphs, and pie charts.

I know this because when I was approached to scale my global lifestyle brand, the women who approached me were way more corporate. I can still see the spiral bound booklet, title and all, with how they thought they could take my business to the next level.

Today, with access to social media, experts who say they can help you with whatever it is you might need help with, and with the influx of online digital tools, platforms, and apps, it's easier today than ever before to create something.

But the truth is - it's not easy. Instead, it's confusing.

In this week's episode of Get Your Shit Together, I am sharing 5 digital tools that will help you eliminate the overwhelm and the white noise that can take you off course. The best part about all of them, they are FREE!

So, if you are just starting out or are ready to take your ideas to the next level, the FREE stuff is where it's at. And it will help and serve you until you feel comfortable upgrading to some of the paid options.

Episode Highlights

3:05|According to statistics, the average person receives 75 gigabytes of information per day, equivalent to about 32 hours of content clouding your brain and about 12 to 14 feature films.

4:40 |Shiny Object Syndrome is a dangerous place to be. And unfortunately, social media is really good at seducing you into feeling like you're not enough, you need more.

7:56 |If it ain't broke, don't fix it. If the current tool used works well for you, don't get sucked in or seduced by the latest and greatest

9:55 |Establish your ultimate destination, the endgame, so that you can chart out the milestone or the step-by-step actions along the way.
12:35 |Your email list is your real estate, it is your biggest asset.15:27 |My motto is to never stop dreaming. That's where the magic comes from.17:46 |Create your systems, and know how to manage your platforms whether it's a website, your social media feed, or an email service provider.18:18 |Know in your heart and in your gut what it is you truly want, decide what is going to be your treasure chest full of your goodness at the end of your customer journey map. Links: Download Grammerly Access Power Theaurus

037: Keeping it Real with Deanna Fenton

Episode 37

Thursday, July 13, 2023 • Duration 53:57

Are you currently experiencing information overload?

I know I am.

With Instagram feeling more and more like a bunch of late-night infomercials and with the newly launched platform, Thread, are you struggling to keep up?

It's becoming harder and harder to discern who to trust and what information to take at face value.

That's exactly what Deanna Fenton ( a seasoned entrepreneur with a passion for problem-solving) and I discuss in this week's episode of The Power Of The Pivot Podcast.

Deanna started her career in Silicon Valley, gaining valuable experience working for online startups. She has seen so much change (and not all for the better) over 20+ years in this industry. Between Covid and social media, the space has become saturated with individuals claiming to be experts in solving problems without the necessary qualifications.

This is a real bummer for people like you who do have a lot to say and valid value to share.

So the question then becomes, how do you navigate the challenges of building an authentic online presence to be seen, heard, and trusted?

By empowering people and helping them grow their businesses, particularly, through community, and being a trusted resource who will suggest a more efficient and practical way to go from point A to point B.

Highlights

5:41 | The importance of being the voice of the customer in the tech world

11:41 | How the impact of Covid has influenced Online Education and not for the better

14:03 | The dangers of outsourcing digital strategies and what to look for to avoid being conned.

20:21 | Biggest misconception or misunderstanding about the conversion rates in this business.

24:21 | The first step in building an online business is to build your base and community first.

31:33 | Why Kajabi is the smartest online platform out there.

37:47 | Social media is a goldmine of ideas and people with problems. Be a detective, get to the real problems. Hone in on a specific problem and solve them because people pay for a solution to a problem.42:17 | Audiences at different stages of the customer journey. Not everybody is ready to buy today. Understand those stages and meet your audiences where they are.

Power of the Pivot Podcast – Details, episodes & analysis

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Power of the Pivot Podcast – Details, episodes & analysis

Podcast details

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Other63

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