Explore every episode of the podcast Pour It Out
| Title | Pub. Date | Duration | |
|---|---|---|---|
| The Final Pour. Saying Goodbye to Pour It Out. | 18 Jun 2025 | 00:07:09 | |
Helloooo friends! Yep, you read the episode title correctly...this is the final episode of Pour It Out. Truthfully? I didn't expect the podcast to come to a close so soon. In today's episode, I share why I've decided to stop production of Pour It Out and what's coming next. Let's just say I'm creating space for something much bigger than what I'm doing here alone. Thank you SO much for your support of the show. I’ve had an absolute blast bringing Pour It Out to your ears, and I promise, this won’t be the last time you hear from me. 📩 Join my Email List: rachelhawkins.co/newsletter 🎓 Join the Markerita Waitlist: rachelhawkins.co/markerita 📲 Follow me on Instagram @rachelhawkinsco ☺️ Follow me on TikTok @raachelhawkins Free Guide - The 5-Step Formula for Marketing Success. Want to support the show? The best way to do this is by hitting ‘follow’ on Apple Podcasts and Spotify and leaving a rating and review [reviews only available on Apple Podcasts]. Oh, and let’s not forget about the good ol’ ‘word-of-mouth’ referral and tag on social media…we love these too! Follow the podcast on Instagram. Join our Facebook Community Group. | |||
| NIKE X SKIMS Give a Lesson In Brand Partnerships, A Social Media Collab Gone Wrong & When To Retire an Offer with Millie Padula. | 11 Jun 2025 | 00:38:44 | |
Hellooooo friends! On today's show, the NIKE x SKIMS brand has Millie and me deep-diving into what makes a successful brand partnership, a recent soured social media collaboration between a nutrition professional and well-known supplement brand Tropeaka has us talking about how to respond when brand collaborations go wrong, and then we answer a question from the community “How do you know when it’s time to retire an offer?” Guest Information Millie is a Dietitian, Nutritionist, and Brand Partnerships Specialist who collaborates with leading health, wellness, and beauty brands to elevate their credibility through evidence-based content. Currently, she works as the Resident Dietitian for renowned wellness and beauty brand, The Collagen Co. Over the past 8 years, Millie has partnered with more than 120 leading brands, across a diverse range of campaigns. She has also mentored fellow health professionals, guiding them toward securing their dream brand partnerships. Most recently, Millie has embarked on her most rewarding and exciting journey yet—becoming a Mum to her son Lenny, which she absolutely adores. Instagram: @dietitianedition Free Guide - The 5-Step Formula for Marketing Success. Want to support the show? The best way to do this is by hitting ‘follow’ on Apple Podcasts and Spotify and leaving a rating and review [reviews only available on Apple Podcasts]. Oh, and let’s not forget about the good ol’ ‘word-of-mouth’ referral and tag on social media…we love these too! Follow the podcast on Instagram. Join our Facebook Community Group. | |||
| Nala Slammed Over Tammy Hembrow Collab, Is It Possible To Build A Brand Without Social Media & How Important Is A Website? With Anita Siek | 12 Feb 2025 | 00:40:25 | |
Helloooo friends! On today's show, Australian underwear brand Nala gives us a lesson in responding to customer criticism. We speak about the influence of social media on brand relevancy and whether it’s possible to build an in-demand health brand in 2025 without social media. And then we answered a question from the community “I’m an online health practitioner using Instagram to market my business - how important is it for me to have a website”. Free Guide - The 5-Step Formula for Marketing Success. Want to support the show? The best way to do this is by hitting ‘follow’ on Apple Podcasts and Spotify and leaving a rating and review [reviews only available on Apple Podcasts]. Oh, and let’s not forget about the good ol’ ‘word-of-mouth’ referral and tag on social media…we love these too! Follow the podcast on Instagram. Join our Facebook Community Group. | |||
| How Rebranding Transformed My Business—And What It’s Really Like Being a Young Founder with Maddi Parsons, Founder of Sweet Spot Health | 29 Jan 2025 | 00:35:16 | |
Helloooo and welcome to this Building The Brand episode of Pour It Out where Maddi Parsons shares her journey as a dietitian and the founder of Sweet Spot Health. She discusses her early interest in food, her struggles with disordered eating, and her path to becoming a credentialed dietitian. Maddi reflects on her early career, the importance of building a personal brand, and the decision to rebrand her business. She highlights the challenges of being a young founder, the growth of her team, and her aspirations for the future, including improving accessibility in her services and focusing on online offerings. View the show notes for this episode here. Free Guide - The 5-Step Formula for Marketing Success. Want to support the show? The best way to do this is by hitting ‘follow’ on Apple Podcasts and Spotify and leaving a rating and review [reviews only available on Apple Podcasts]. Oh, and let’s not forget about the good ol’ ‘word-of-mouth’ referral and tag on social media…we love these too! Follow the podcast on Instagram. Join our Facebook Community Group. | |||
| Employee Generated Content, The Rise Of The Modern Healthcare Professional & Why Isn't My Audience Buying From Me? With Christina Mollenhauer | 29 Jan 2025 | 00:36:33 | |
Helloooo friends! On today's show, we discuss the evolving landscape of healthcare careers, emphasising the rise of modern healthcare professionals who embrace unconventional paths. We explore the impact of employee-generated content and answer a question from the community "I’ve been on Instagram for over a year sharing content consistently with my audience. My following has grown and my content seems to perform well but I hardly ever have people enquire about my services. What am I doing wrong?” Free Guide - The 5-Step Formula for Marketing Success. Want to support the show? The best way to do this is by hitting ‘follow’ on Apple Podcasts and Spotify and leaving a rating and review [reviews only available on Apple Podcasts]. Oh, and let’s not forget about the good ol’ ‘word-of-mouth’ referral and tag on social media…we love these too! Follow the podcast on Instagram. Join our Facebook Community Group. | |||
| The Truth About Developing a Skincare Line—And Why You Can’t Cut Corners When Building Your Brand with Madilyn Sonter, Founder of The Functional Skin | 22 Jan 2025 | 00:39:35 | |
Hellooo and welcome to my first *official* guest interview as part of our Building The Brand series. Today, I am joined by Madilyn Sonter - Dermal Therapist turned Registered Nurse and Founder of three incredible health brands: The Functional Nurse, The Functional Skin and The Functional Skin Studio. In this episode, Madilyn speaks about her transition from nursing to entrepreneurship, sharing her journey to opening her Brisbane aesthetics clinic and building her skincare line. She reflects on her growth as a business owner, the significance of her personal brand, the risks she took when scaling her businesses and her future growth plans. Free Guide - The 5-Step Formula for Marketing Success. Want to support the show? The best way to do this is by hitting ‘follow’ on Apple Podcasts and Spotify and leaving a rating and review [reviews only available on Apple Podcasts]. Oh, and let’s not forget about the good ol’ ‘word-of-mouth’ referral and tag on social media…we love these too! Follow the podcast on Instagram. Join our Facebook Community Group. | |||
| Crumbl Cookies Viral Pop Up Stunt, Why Are Therapists Scared To Use Social Media & How To Manage Boundaries With Clients Online With Kat Wyeth | 08 Jan 2025 | 00:39:50 | |
Helloooo friends! On today's show, we discuss the drama surrounding Crumbl Cookies Australian pop-up store and the marketing lesson we can all learn from them. I also want to have a conversation about why therapists are so reluctant to show up on social media. And then we answer a question from the community "How can I manage boundaries with clients who reach out to you or attempt to communicate with you through social media”. Free Guide - The 5-Step Formula for Marketing Success. Want to support the show? The best way to do this is by hitting ‘follow’ on Apple Podcasts and Spotify and leaving a rating and review [reviews only available on Apple Podcasts]. Oh, and let’s not forget about the good ol’ ‘word-of-mouth’ referral and tag on social media…we love these too! Follow the podcast on Instagram. Join our Facebook Community Group. | |||
| 2025 Marketing Predictions, The Ethics Of Dupe Culture And Are Business Coaches Worth The Money? With Brooke Vulinovich | 26 Dec 2024 | 00:51:41 | |
Oh heyyyy! Welcome to your first taster of my ‘In The Mix’ episode format. In this episode, Brooke and I look into our crystal ball and share our predictions for 2025’s top marketing trends. The rising success of cult beauty brand MCoBeauty has us asking some questions about the ethics behind dupe culture. And then we answer a question from the community “How do you find a business coach and are they worth the money?” Free Guide - The 5-Step Formula for Marketing Success. Want to support the show? The best way to do this is by hitting ‘follow’ on Apple Podcasts and Spotify and leaving a rating and review [reviews only available on Apple Podcasts]. Oh, and let’s not forget about the good ol’ ‘word-of-mouth’ referral and tag on social media…we love these too! Follow the podcast on Instagram. Join our Facebook Community Group. | |||
| The REAL Story Behind The Brand—From Outearning My Salary To Navigating My Hardest Year in Business with Rachel Hawkins, Founder of Rachel Hawkins | 25 Dec 2024 | 00:52:11 | |
Helloooo and welcome to the first episode of Pour It Out and the first instalment in our Building the Brand series. Today, we’re doing things differently because I’ve asked my good friend Olivia to interview me so that I can share my brand story with you and you can get to know me as your host. My brief to her? I want to share my story in a way that I haven’t shared it before. I think she nailed the brief. Free Guide - The 5-Step Formula for Marketing Success. Want to support the show? The best way to do this is by hitting ‘follow’ on Apple Podcasts and Spotify and leaving a rating and review [reviews only available on Apple Podcasts]. Oh, and let’s not forget about the good ol’ ‘word-of-mouth’ referral and tag on social media…we love these too! Follow the podcast on Instagram. Join our Facebook Community Group. | |||
| This is Pour It Out | 15 Dec 2024 | 00:02:28 | |
This is Pour It Out - a marketing podcast for health brands who refuse to be bland. We launch on December 26th. I'll see you then! Free Guide - The 5-Step Formula for Marketing Success. Want to support the show? The best way to do this is by hitting ‘follow’ on Apple Podcasts and Spotify and leaving a rating and review [reviews only available on Apple Podcasts]. Oh, and let’s not forget about the good ol’ ‘word-of-mouth’ referral and tag on social media…we love these too! Follow the podcast on Instagram. Join our Facebook Community Group. | |||
| Battling Influencers, Industry BS & Owning Your Voice. How to Build a Bold Brand That Turns Heads with Jono Steedman, Founder of Bite Me Nutrition | 04 Jun 2025 | 00:41:09 | |
Oh hey, stranger! I’m back after a short break with a Building The Brand episode featuring Jono Steedman. Jono is an Accredited Practising Dietitian and the founder of Bite Me Nutrition—an online dietetics practice that delivers practical, no-nonsense nutrition advice, without forcing people to eat kale for every meal. Known for his straight-talking approach and quick-witted brand voice, Jono has redefined what it means to be a successful health practitioner. He’s rejected industry norms, built a bold, recognisable brand that aligns with his values, and never shies away from publicly calling out nutrition misinformation. So naturally, I wanted to talk about it all. If you’ve ever felt like you don’t quite fit the mould in your industry but you’re determined to build a brand that makes a real impact, this episode is for you. Connect with Jono online: Instagram: @jonosteedman Website: bitemenutrition.com.au Podcast: Bite Me Free Guide - The 5-Step Formula for Marketing Success. Want to support the show? The best way to do this is by hitting ‘follow’ on Apple Podcasts and Spotify and leaving a rating and review [reviews only available on Apple Podcasts]. Oh, and let’s not forget about the good ol’ ‘word-of-mouth’ referral and tag on social media…we love these too! Follow the podcast on Instagram. Join our Facebook Community Group. | |||
| We Built a 7-Figure Business in 3 Years! How Two Physiotherapists Created a Values-Driven Brand With Impact with Melissa Williams, Co-Founder of Zebras Australia | 10 Apr 2025 | 00:40:34 | |
Hey friends and welcome to another Building The Brand episode. My guest today is Melissa Williams - an integrative physiotherapist, educator, and the Co-Founder and director of Zebras Australia, an interdisciplinary healthcare clinic dedicated to putting an end to less-than-positive healthcare experiences for those identifying as a zebra. Under her leadership, Zebras Australia has grown into a trailblazing team of twenty-two healthcare professionals with offers spanning physiotherapy, exercise physiology, occupational therapy, and osteopathy. And in just three years, they've built their brand to become a seven-figure business. So naturally, I wanted to talk about it. Guest Information Website: www.zebrasaustralia.com Instagram: @zebras_aus Free Guide - The 5-Step Formula for Marketing Success. Want to support the show? The best way to do this is by hitting ‘follow’ on Apple Podcasts and Spotify and leaving a rating and review [reviews only available on Apple Podcasts]. Oh, and let’s not forget about the good ol’ ‘word-of-mouth’ referral and tag on social media…we love these too! Follow the podcast on Instagram. Join our Facebook Community Group. | |||
| A Look Inside Markerita. What You’ll Learn, Client Stories & Your Final Call To Join | 05 Apr 2025 | 00:32:35 | |
Enrollments to Markerita are open now, but only for a limited time. In this bonus episode, I take you behind the scenes of the program and invite the Markerita community to share their experiences, wins and advice for those sitting on the fence about joining. Places in the program are limited, and filling up FAST. Doors close Friday, April 11th or when places are filled - whichever comes first. Click here to learn more and join Markerita today. Free Guide - The 5-Step Formula for Marketing Success. Want to support the show? The best way to do this is by hitting ‘follow’ on Apple Podcasts and Spotify and leaving a rating and review [reviews only available on Apple Podcasts]. Oh, and let’s not forget about the good ol’ ‘word-of-mouth’ referral and tag on social media…we love these too! Follow the podcast on Instagram. Join our Facebook Community Group. | |||
| TBH Skincare Give Us A Lesson In Re-Branding, How Important is Brand Voice, And Is $9000 Too Much For Social Media Management? With Alyce Greer | 19 Mar 2025 | 00:43:00 | |
Helloooo friends! On today’s show, I spoke to Alyce Greer about all things brand voice, strategic copy and TBH Skincare’s recent rebrand. We dove into how community engagement shapes branding, why customer feedback is so important, and what businesses should keep in mind when rebranding. Plus, we shared our top tips for finding your brand’s voice and personality and whether social media agencies are worth the money. Tune in for all the juicy details!
Guest Information Free Guide - The 5-Step Formula for Marketing Success. Want to support the show? The best way to do this is by hitting ‘follow’ on Apple Podcasts and Spotify and leaving a rating and review [reviews only available on Apple Podcasts]. Oh, and let’s not forget about the good ol’ ‘word-of-mouth’ referral and tag on social media…we love these too! Follow the podcast on Instagram. Join our Facebook Community Group. | |||
| I Built an Instagram Audience of 184K Followers—and Turned It into a Thriving Business. Here’s What Actually Matters for Growth with Penny Blunden, Founder of Sick Happens | 12 Mar 2025 | 00:47:49 | |
Hellooo and welcome to this Building The Brand episode of Pour It Out with Penny Blunden. Penny is a paediatric nurse and the founder of Sick Happens - an online education platform that teaches anxious parents what to do when their kids, inevitably, get sick. With both a Bachelor's and Master’s of Nursing under her belt and 15 years of experience working as a nurse, it’s safe to say that Penny knows a thing or two about navigating sickness in kids. This episode is a must-listen for anyone who wants to understand how to build a loyal, engaged community on Instagram and leverage this audience to grow a successful business. Free Guide - The 5-Step Formula for Marketing Success. Want to support the show? The best way to do this is by hitting ‘follow’ on Apple Podcasts and Spotify and leaving a rating and review [reviews only available on Apple Podcasts]. Oh, and let’s not forget about the good ol’ ‘word-of-mouth’ referral and tag on social media…we love these too! Follow the podcast on Instagram. Join our Facebook Community Group. | |||
| BRB - On A Date With Cyclone Alfred 🌪 Plus The Inside Scoop On What's Coming This Month | 07 Mar 2025 | 00:18:45 | |
Heyyy friends! I've gone rogue and recorded a bonus episode for you whilst bunkered down and awaiting the arrival of Cyclone Alfred (sorry, podcast producer Sam). And nope, I haven't had a drink...yet. JOIN THE WAITLIST for Markerita Free Guide - The 5-Step Formula for Marketing Success. Want to support the show? The best way to do this is by hitting ‘follow’ on Apple Podcasts and Spotify and leaving a rating and review [reviews only available on Apple Podcasts]. Oh, and let’s not forget about the good ol’ ‘word-of-mouth’ referral and tag on social media…we love these too! Follow the podcast on Instagram. Join our Facebook Community Group. | |||
| US TikTok Ban Update, How Health Brands Can Win On TikTok & When To Start Running Paid Ads With Jarrah Brailey | 26 Feb 2025 | 00:44:24 | |
Helloooo friends! On today's show, Jarrah Brailey and I discuss the latest news surrounding the US TikTok ban and what a potential permanent ban means for your business. My recent jump onto TikTok has me wondering whether it’s a valuable marketing channel for health brands or simply a waste of time. And then we answer a question from the community “When is it a good time for businesses to start running paid Meta ads”. Free Guide - The 5-Step Formula for Marketing Success. Want to support the show? The best way to do this is by hitting ‘follow’ on Apple Podcasts and Spotify and leaving a rating and review [reviews only available on Apple Podcasts]. Oh, and let’s not forget about the good ol’ ‘word-of-mouth’ referral and tag on social media…we love these too! Follow the podcast on Instagram. Join our Facebook Community Group. | |||
| I Pay My Staff to Build Personal Brands—And The Marketing Channel That Brings 80% Of Our Clients with Aidan Muir, Founder of Ideal Nutrition | 19 Feb 2025 | 00:45:22 | |
Hellooo and welcome to this Building The Brand episode of Pour It Out with Aidan Muir. Aidan is a dietitian and the owner of Ideal Nutrition - a Brisbane-based dietetic clinic that boasts a team of 11 practitioners. Ideal Nutrition has an industry reputation for retaining its staff….which naturally made me curious to ask - what is Aidan doing to maintain staff engagement that other businesses aren’t? In this episode, Aidan reveals the marketing channels driving the largest number of new client referrals at Ideal Nutrition, we speak about the key marketing areas in which Aidan is choosing to invest his time and money and we also talk business advice for founders who are in the early stages of building their brand. From team to marketing and lessons in business, this conversation has it all. Free Guide - The 5-Step Formula for Marketing Success. Want to support the show? The best way to do this is by hitting ‘follow’ on Apple Podcasts and Spotify and leaving a rating and review [reviews only available on Apple Podcasts]. Oh, and let’s not forget about the good ol’ ‘word-of-mouth’ referral and tag on social media…we love these too! Follow the podcast on Instagram. Join our Facebook Community Group. | |||