Finish this sentence out loud: “You should listen to this podcast. It’s about…” If you hesitated, so does every listener you’ve got.
Last week, on episode 100, I failed my own check three. My last three titles sounded like three different shows sharing a microphone, and I promised we’d sort out theme this week. It turns out theme isn’t really about your titles. It comes down to one sentence, and that sentence is the only bit of marketing your listeners are ever going to do for you.
So meet Mary. She loves your show, she’s in the pub, her mate needs something for the drive to work, and she’s about to recommend you. Then she can’t tell anyone what you’re about, and her mate orders some crisps.
I go through the three things a sentence needs so somebody else can repeat it after a glass of wine. Then I hold my own show’s sentence up to the light (36 words, Mary’s got about 10) and cut it down to the pub version. I finish with the bit almost nobody does: saying it on every episode, in the same words, until it feels repetitive to you.
Podmastery: Podcasting Insights is for people who already make a podcast and are sick of being told they’re doing it wrong.
Chapters
00:00 Finish this sentence
00:32 Intro
01:12 Mary in the pub
02:01 Why it went nowhere
02:34 Word of mouth does work
03:06 A category isn’t a sentence
04:00 What the sentence needs
04:43 My show sentence
05:43 Back to last week’s titles
06:53 Say it every episode
07:58 Your one thing
08:22 Pass it on
Links
Ep 100, I audit podcasts for a living: https://podmastery.co/episodes/i-audit-podcasts-for-a-living-lets-do-yours/
Rerun check three with the free health check: podmastery.co/health-check
When it’s bigger than one sentence: podmastery.co/need-podcasting-help
Free 7-day podcast makeover email course: podmastery.co
Listener survey (free download as a thank-you): podmastery.co/listener-survey