Podiatry Legends Podcast – Details, episodes & analysis

In this solo episode of the Podiatry Legends Podcast, Tyson Franklin highlights the often-overlooked necessity of creating a disaster folder for businesses. He discusses the importance of having a detailed plan for potential disasters, emphasising the need for team members to know their roles and procedures in various crisis scenarios.

From natural disasters to technical failures and unexpected staff issues, Tyson provides extensive examples and practical advice to ensure businesses are well-prepared for any unforeseen events. He also shares his personal experiences and additional tips on maintaining effective operational continuity during difficult situations.

If you have any questions about this podcast episode or are looking for a speaker for an upcoming event, please email me at tyson@podiatrylegends.com, and we can discuss the range of topics I cover. 

Do you have questions about your podiatry business, team, personal goals and career direction?

If you do, I’m here to help in any way I can. I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career.

Two podiatrists I have spoken with recently have had fantastic results following my advice. Podiatrist #1 made an extra $40K after our 30-minute phone call, and Podiatrist #2, after three monthly coaching sessions, increased their monthly revenue by $20K by tweaking their orthotic delivery system.

My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30

FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub

MY BOOK is available on AMAZON

It’s No Secret…There’s Money in Podiatry – https://amzn.to/3JhO9cz

In this episode, Tyson E Franklin sits down with Kyle Richardson, a leading podiatrist in Cairns, Queensland, and owner of FNQ Podiatry & Orthotics. Kyle shares his journey from a passionate young athlete with a keen interest in health and biomechanics to a successful podiatrist managing a thriving practice.

They discuss the evolution of the podiatry profession, the challenges and rewards of working in regional areas, and Kyle’s dedication to elevating the next generation of podiatrists.

Kyle emphasises the need for new graduates to seek quality mentorship, be curious, and work hard to ensure a successful career. 

You can connect with Kyle by email at kyle@fnqpodiatry.com.au

If you have any questions about this podcast episode or are looking for a speaker for an upcoming event, please email me at tyson@podiatrylegends.com, and we can discuss the range of topics I cover. 

Do you have questions about your podiatry business, team, personal goals and career direction?

If you do, I’m here to help in any way I can. I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career.

Two podiatrists I have spoken with recently have had fantastic results following my advice. Podiatrist #1 made an extra $40K after our 30-minute phone call, and Podiatrist #2, after three monthly coaching sessions, increased their monthly revenue by $20K by tweaking their orthotic delivery system.

My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30

FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub

MY BOOK is available on AMAZON

It’s No Secret…There’s Money in Podiatry – https://amzn.to/3JhO9cz

In this episode of the Podiatry Legends Podcast, host Tyson E Franklin welcomes Deb Johnstone for her fourth appearance to discuss the perception of podiatrists. She highlights that stability and compliance are prevalent in the profession while debunking the myth that podiatrists are uninspired or 'boring.' 

The conversation covers the importance of questioning the status quo, balancing adherence to rules with innovative thinking, and stepping out of one's comfort zone for personal and professional growth. 

Deb also shares insights into behaviour types and the necessity of continuous self-improvement. This episode contains anecdotes, examples, and advice to inspire podiatrists to embrace change and challenge themselves.

Deb Johnstone can be contacted at success@debjohnstone.com.au or at visit her website www.debjohnstone.com.au.

If you have any questions about this episode, you can contact me at tyson@podiatrylegends.com

The Power of Persuasion: The Mindsets, Strategies, and Tactics that Enhance Leadership Success and Profitability with Dave Frees

This LIVE one-day event with Dave Frees will be life-changing.   

If you've listened to my podcast, you would know I have been travelling to Tempe, Arizona, every October since 2015 to attend his Business Black Ops event.

It is rare to have this calibre of speaker in Australia, let alone Cairns, so I suggest doing whatever you can to attend. There are only a limited number of seats available, so I would not sit on the fence too long. 

REGISTER

Schedule a FREE 30-minute Zoom Call with Me.

If you have questions about your podiatry business, team, personal goals and career direction, organise a time to talk with me. I'm here to help in any way I can. You have everything to gain and nothing to lose.  

I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career.

My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30

FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub

MY BOOK is available on AMAZON

It's No Secret… There's Money in Podiatry – https://amzn.to/3JhO9cz

What does Care Differently mean? If you want your business to be different, you've got to care about your clients differently, and giving them a discount does not mean you care; it only means you're trying to be cheaper than your competitor down the street. If you put your client's needs first, the rest of your business will fall into place naturally.

My guest, Jeff Peterson, is the owner of Interstate Music in Wisconsin, USA, an online music business with a Musician's First Mindset.

Jeff's marketing strategy with Interstate Music is mind-blowing and utterly different from how marketing is usually done in the music industry. It is pure genius, which is why he won the top honours at the Wisconsin Small Business Awards.

I've always said you should learn from what others are doing in different industries and ask yourself, how can I apply that in my business?

In this episode, Jeff and I discuss the following:

• The power of storytelling and how it can emotionally connect with the receiver.
• Human nature is about connectively. You either connect or don't connect with people, which can make everything or break everything in business relationships.
• What makes a person think they are good enough in their career to lead the charge to be an expert in their industry?
• Don't die with the music (or knowledge) still in you.
• The benefits of sharing what you know with others.
• You don't have to have all the answers.
• Business didn't come naturally; it was something I had to learn.
• When your business gets bigger, people will take potshots at you.
• What Jeff learnt taking over a business that went into bankruptcy and the importance of understanding the numbers of a business.

Hire Good People

When you're looking for people to join your Team, you should hire good people, not good resumes. They either have it or they don't. If they don't, they're not for you.

Care Differently

You've always got to consider what your customers want and need and whether you can provide it. You cannot keep being the same as everyone else and expect a different result, and simply saying you care more or giving discounts to beat your competitors does not mean you do.  

You need to show them you care more with your consistent actions. You must find out what truly matters to your customers and deliver on that.

At Interstate Music, they developed a Musician's First Mindset; they take what they do for a living and help them develop it further. They help them create content (video, photos, etc.) and work with them to develop their exposure in the industry.

By building authentic relationships with Musicians, Jeff and his Team at Interstate Music are building long-term trusting relationships within the music industry. If musicians buy their equipment from Interstate Music in the future…well, that's a bonus.

Do you have a Client First Mindset or are you focused on your needs? 

Slow Bleed & Loss of Energy

If you focus too long on your competition and not on your own business, it is a death spiral and slow bleed for your business, especially if they are not spending time thinking about you.

Be aware of your competitors, and pay attention, but don't become obsessed. 

Everyone gets into business for a reason, and there will always be some form of energy behind them making this decision. Don't waste your energy worrying about what everyone else is doing.

If you do, you won't have the energy to work on your own business.

Social Media

Don't use social media platforms just because someone else is doing it. Ask yourself, will this platform work for my business? Are my ideal clients using this platform? If they are, work on a long-term strategy to make it work for you, don't just follow what everyone else is doing.

The Power of Marketing

When we recorded this podcast (and YouTube video), Jeff and I were drinking a can of Liquid Death, which is just a can of water.

There's no screw top lid, which makes it slightly impractical and not very portable, but it is cool, and they have marketed it exceptionally well. Their tagline is 'Murder Your Thirst'.

Jeff and I agreed you don't have to do something new, but you need to market it better or differently.

• How can you apply this idea to your podiatry business?
• What can I do to charge a premium in my podiatry business?

Adapt Over Time

You should be evolving and adapting your business over time. You should be updating how you do things. You should always be looking for a different perspective. Staying the same while others are moving forward means you are falling behind.

You don't do this just for your patients; you're also doing this for your Team. They need to know they are in a progressive business.  

Your Team needs to buy into your vision for the future.

Learn & Share

If you make a mistake or do something wrong, you've got to be able to work out why it was wrong and learn from it, and when you learn something new, share it with those that will listen. 

Don't keep it as the best-kept secret.

If you have any questions about this episode, please email me at tf@tysonfranklin.com. 

Business Coaching 

Are you looking for a Podiatry Business Coach who thinks differently? If you are, please reach out via email and let's have a chat to see if we're a good fit for each other.

Alternatively, you can schedule a 30-minute appointment directly into my calendar by following this link - https://calendly.com/tysonfranklin/podmeeting30

YouTube

Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tip videos. 

Podiatry Business Owners Club

Please visit my group, the Podiatry Business Owners Club, on Facebook if you want to connect with like-minded podiatrists who enjoy business. 

12-Week Podiatry Business Reboot

Have you done the 12-Week Podiatry Business Reboot? It will change the way you think about your podiatry business. 

Suppose someone in your family needed medical treatment. Would you be happy if the treating doctor only gave them limited treatment options because they had a limited skill set, or would you prefer the doctor explained ALL the available treatment options, even if it meant they had to refer them to another doctor or specialist?  

This is the basis of The LOVED ONE's Test. 

Jonathan Small has appeared on this podcast nine times. I keep inviting him back because he delivers relevant, practitioner-driven content every time, and The LOVED ONE's Test is no different. He is also the owner of Health First Foot & Gait Clinic in Southam, UK. 

In this episode, we discuss the following:

• Informed Consent.
• The Patient Experience. 
• Providing the best level of care.
• Building trust with your patients through referrals, don't be afraid of losing patients.

Suppose you cannot treat a particular problem. In that case, it is better for the profession if you can refer them to another podiatrist that can treat the problem instead of referring them to a Physiotherapist or General Practitioner. 

If you have any questions about this episode or Jonathan's Work Smarter, Not Harder 2-Day Workshop in 2023, please email me at tf@tysonfranklin.com.

Jonathan referred to a television show called Bottom. Here is the link https://www.youtube.com/watch?v=Y-hNbPBMPkQ

Business Coaching 

Are you looking for a Podiatry Business Coach who thinks differently? If you are, please email me and let's chat to see if we're a good fit for each other.

Alternatively, you can schedule a 30-minute appointment directly into my calendar by following this link - https://calendly.com/tysonfranklin/podmeeting30.

YouTube

Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tip videos. 

Podiatry Business Owners Club

Please visit my group, the Podiatry Business Owners Club, on Facebook if you want to connect with like-minded podiatrists who enjoy business. 

12-Week Podiatry Business Reboot

Have you done the 12-Week Podiatry Business Reboot? It will change the way you think about your podiatry business. 

Did you know I co-host a second podcast show called the Podiatry Marketing Podcast with Dr Jim McDannald, DPM, aka Big Jim Mac? At the beginning of January 2022, Jim and I thought it would be fun to create a podcast about the two things we loved most, Marketing & Marketing.

Each week we take turns interviewing each other. Jim interviews me on a particular marketing subject that I'm passionate about, and then on the alternative week, I turn the tables on Jim, and he gets to choose the topic.

Most episodes are less than 25 minutes long, making them easy to consume and grasp the BIG IDEA from each show. If you enjoy the Podiatry Legends Podcast, you will also enjoy the Podiatry Marketing Podcast. 

If you have any questions about this episode, please email me at tf@tysonfranklin.com, or you can contact Jim and me via the Podiatry Marketing Podcast website at https://www.podiatry.marketing/contact/.

Business Coaching 

Are you looking for a Podiatry Business Coach who thinks differently? If you are, please email and let's chat to see if we're a good fit for each other.

Alternatively, you can schedule a 30-minute appointment directly into my calendar by following this link - https://calendly.com/tysonfranklin/podmeeting30.

YouTube

Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tip videos. 

Podiatry Business Owners Club

Please visit my group, the Podiatry Business Owners Club, on Facebook if you want to connect with like-minded podiatrists who enjoy business. 

12-Week Podiatry Business Reboot

Have you done the 12-Week Podiatry Business Reboot? It will change the way you think about your podiatry business. 

Kirsten Sinclair is a Scottish podiatrist who qualified from Queen Margaret University in 2001. She believes that if you’re unhappy with any aspect of your podiatry career, you need to take action and change it. 

Kirsten initially worked in the NHS; however, after falling pregnant with her first child, within the first 12 months of her employment, she was not allowed to return to the NHS part-time. She was given a choice; work full-time work or leave the NHS.

Kirsten decided to leave the NHS and instead developed a part-time home visit service to work around her children.  

In 2018, after her children had grown up, Kirsten decided to open her own stand-alone private practice, some 17 years after graduating, and as Kirsten puts it, “it’s never too late”.

However, after doing home visits and routine care for 17 years and not using her MSK knowledge, it did take some time for her to transition back into this area of podiatry.

She found attending biomechanical seminars and weekend workshops and asking questions, especially from her orthotic laboratory, was especially helpful in improving her MSK skills.

“If you want something bad enough, you will be prepared to do the work”.

Kirsten learnt that owning her own business can be stressful and bigger is not always better. You have far more responsibilities and stress when you expand and take on more team members.

The stress of business ownership was difficult, and she often asked herself if going bigger was a good idea or if she should have stayed small and continued to work as a solo practitioner. 

“I think a lot of podiatrists as themselves this same question”.

In 2019 Kirsten was introduced to therapeutic lasers (aka photobiomodulation therapy/PBMT), which changed everything for her. Before this, she only used shockwave therapy but found laser therapy far more effective.

In 2021 she started working for Celtic part-time and then in January 2022, decided to transition again from business ownership and take on a full-time position as a clinical demonstrator and trainer, teaching others how to use MLS laser to benefit their patients, their practice and them as practitioners.

You can connect with Kirsten on Facebook: @kirstenatceltic or via email at ksinclair@celticsmr.co.uk. 

If you have any questions about this episode, please email me at tf@tysonfranklin.com. 

Are you looking for a Podiatry Business Coach who thinks differently? If you are, please email and let's chat to see if we're a good fit for each other.

Alternatively, you can schedule a 30-minute appointment directly into my calendar by following this link - https://calendly.com/tysonfranklin/podmeeting30.

Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tip videos. 

Please visit my group, the Podiatry Business Owners Club, on Facebook if you want to connect with like-minded podiatrists who enjoy business. 

Have you done the 12-Week Podiatry Business Reboot? It will change the way you think about your podiatry business. 

Most podiatrists know they should shoot more videos, and they want to shoot more videos, but it often seems complicated and time-consuming. Well, this podcast will solve this problem once and for all. 

Kirsty Nancarrow & Suzie Cray from eMotion Video Training & Production explain that all you need is your iPhone or Android and a few simple Apps, and you are well on your way to creating some mind-blowing and engaging videos that will WOW your patients. 

More detailed notes can be found at https://www.tysonfranklin.com/podcast/podiatry-legends.

If you are looking for a Podiatry Business Coach who coaches differently, please visit https://www.tysonfranklin.com/Coaching

For details on the next 12-Week Podiatry Business Reboot - https://www.tysonfranklin.com/Coaching/REBOOT

If you think entering business awards is a bit WANKY, we're here to tell you it is the exact opposite. Joe Keain is the co-owner of Pod Fit Podiatry, and he was named Australian Podiatrist of the Year at this year's Allied Health Awards. Joe and I encourage all podiatrists to step up and positively represent the podiatry profession when the opportunity arises. 

This year there were over one hundred podiatrist submissions, and in this episode, Joe explains the five key questions he had to answer that formed a major part of his application. 

We also discuss the benefits of entering awards, whether you win or not, and how to use the awards process in your marketing to build social proof with your community. 

If you have any questions about this episode, please email me at tf@tysonfranklin.com. 

Business Coaching 

Are you looking for a Podiatry Business Coach who thinks differently? If you are, please reach out via email and let's have a chat to see if we're a good fit for each other.

Alternatively, you can schedule a 30-minute appointment directly into my calendar by following this link - https://calendly.com/tysonfranklin/podmeeting30

YouTube

Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tip videos. 

Podiatry Business Owners Club

Please visit my group, the Podiatry Business Owners Club, on Facebook if you want to connect with like-minded podiatrists who enjoy business. 

12-Week Podiatry Business Reboot

Have you done the 12-Week Podiatry Business Reboot? It will change the way you think about your podiatry business. 

Zoe Wilson is an MSK Podiatrist based in the Lake District in the north of England and the owner of ZW Clinics and ZW Footcare Solutions. After completing her degree in 2015, she studied and completed her Master's in Theory of Podiatric Surgery in 2019. 

Zoe worked as an employee in various settings across the UK, but she had a burning desire and passion for working for herself. She opened her first practice in 2017, ZW Foot & Ankle, and opened her first multidisciplinary practice in November of 2021, ZW Foot & Lower Limb Centre.

In this episode, we discuss the following:

• Her burning desire to work for herself. 
• What she learnt opening her first clinic. 
• Why practice ownership is not for everyone.
• Why she likes to move forward when others are cautious. 
• Winning a major business award in the UK and what you learn about yourself and your business as you move through the process. 
• Why business awards are great for the podiatry profession. 
• How she developed her footcare product range. 
• Giving back to the profession that has done so much for her.

On the 4th and 5th of February, 2023, together with Dr Dough Richie, George Flanagan and Martin McGeough, they will be running a two-day event, Diagnosis, Prescription and Casting of the Richie Brace. For details, you can email Zoe at zwfootankle@gmail.com.

Business Coaching 

Are you looking for a Podiatry Business Coach who thinks differently? If you are, please email and let's chat to see if we're a good fit for each other. 

Alternatively, you can schedule a 30-minute appointment directly into my calendar by following this link - https://calendly.com/tysonfranklin/podmeeting30.

YouTube

Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tip videos. 

Podiatry Business Owners Club

Please visit my group, the Podiatry Business Owners Club, on Facebook if you want to connect with like-minded podiatrists who enjoy business. 

12-Week Podiatry Business Reboot

Have you done the 12-Week Podiatry Business Reboot? It will change the way you think about your podiatry business.