This week, we explore how divorce, drink-driving offences, and defamation can cripple a career or clinic if not handled properly, and why most people react far too late. My guest, Tad Nelson, a criminal defence lawyer and "Super Lawyer" from Galveston County, Texas, who brings more than three decades of courtroom experience, plus a master's degree in forensic toxicology, to our conversation.

Tad has seen the best and worst of human behaviour, and his insights apply directly to business owners navigating legal, personal, or reputation challenges.

Tad explains the importance of acting fast, staying calm, and getting professional help, both legal and PR,  before the fallout damages your brand, income, or family. He also shares his philosophy that a strong reputation isn't repaired after a crisis; it's built long before one happens.

This episode is packed with practical advice on staying ahead of legal problems, managing perception in the age of social media, and leading with integrity under pressure. Whether you're a podiatrist, clinic owner, or entrepreneur in any field, you'll take away lessons on communication, humility, and protecting the business you've worked so hard to build.

You can connect with Tad Nelson at tad@tadlaw.com, or visit his website www.tadlaw.com. 

If you enjoyed this episode, consider sharing it with your friends.

If you love this podcast show, leaving a 5-star review on Apple Podcasts, Spotify, or wherever you listen to your podcasts would be fantastic. At almost 350,000 downloads and only 41 Reviews, there's room for a few more. 

If you're looking for a speaker for an upcoming event or a facilitator to run a pre-conference workshop, please visit my Speaker Page to see the range of topics I cover.

Looking for A Little Business Guidance? 

A podiatrist I spoke with in early 2024 earned an additional $40,000 by following my advice from a 30-minute free Zoom call.  This was probably the best 30-minute investment of their lives. Think about it: you have everything to gain and nothing to lose, and it's not a TRAP. I'm not out to get you; I'm here to help you. 

Please follow the link below to my calendar and schedule a free 30-minute Zoom call.

I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. ONLINE CALENDAR

Business Coaching & Mentoring

I offer three simple coaching options:

1. Regular Monthly Coaching Sessions (one or two calls per month).
2. Hourly Sessions – Book them as you need them. (Most Popular)
3. On-Site Clinic Training (Full-Day Event) – Your team will love it.  

But let's have a chat first to see what best suits you. ONLINE CALENDAR

Facebook Group: Podiatry Business Owners Club 

Have you grabbed a copy of one of my books yet? 

2014 – It's No Secret There's Money in Podiatry 

2017 – It's No Secret There's Money in Small Business  

This week, I'm joined again by Dr Patrick McEneaney, DPM from Northern Illinois Foot & Ankle Specialists. Patrick shares how he's grown to 16 clinics by hiring intentionally, tracking the right metrics, and knowing when to consolidate.

We talk about the lessons of leadership, the art of delegation, and why cultural alignment is the real key to long-term success.

Five Big Takeaways

1. Numbers tell the truth. Always track performance and retention.

2. Hire for attitude, not just skill. You can train techniques, not culture.

3. Growth requires letting go of ego. Make decisions based on data.

4. Consolidation isn't failure; it's refinement.

5. Smart leadership builds scalability, not stress.

MY UPCOMING EVENTS

If you found this episode helpful, share it with another podiatrist or business owner.

If you're looking for a speaker for an upcoming event or a facilitator to run a pre-conference workshop, please visit my Speaker Page to see the range of topics I cover.

Are You Looking for A Little Business Guidance? 

A podiatrist I spoke with in early 2024 earned an additional $40K by following my advice from a 30-minute free Zoom call. Believe me, when I say it was the best 30-minute investment in their life. 

Think about it: you have everything to gain and nothing to lose, and it's not a TRAP. I'm not out to get you, I'm here to help you. 

Please follow the link below to my calendar and schedule a free 30-minute Zoom call.

I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. ONLINE CALENDAR

Business Coaching

I offer three coaching options:

1. Monthly Scheduled Calls.
2. Hourly Sessions.
3. On-Site TEAM Training and Creativity Days.  

But let's have a chat first to see what best suits you. ONLINE CALENDAR

Facebook Group: Podiatry Business Owners Club 

Have you grabbed a copy of one of my books yet? 

2014 – It's No Secret There's Money in Podiatry 

2017 – It's No Secret There's Money in Small Business  

Dr. Patrick Agnew joins me for a deep dive into paediatric podiatry and the complexities of treating connective tissue disorders like Ehlers-Danlos Syndrome.

With over 30 years in practice, Dr. Agnew shares how his early mentorship under Dr. James Ganley shaped his path, and why he believes more podiatrists should embrace niche work, especially with children.

"You don't need 90% of your work to be niche—15% can change your career."

Today, Dr. Agnew is on the board of the American College of Foot and Ankle Pediatrics. He continues to write, speak, and advocate for greater understanding in this often-overlooked niche. According to Patrick, pediatric podiatry is an area many practitioners fear unnecessarily; mainly because the stakes seem higher and the data is often sparse.

That fear is valid. But Patrick encourages curiosity over fear. "There's no competition," he says. In fact, many podiatrists shy away from treating children because of perceived risks, parent pressure, or financial concerns. But for Patrick, those young patients are the most rewarding part of his work.

If you're looking for a speaker for an upcoming event, you can email me at tyson@podiatrylegends.com or tf@tysonfranklin.com, and we can discuss the range of topics I cover.

Alternatively, you can visit my speakers page - https://www.tysonfranklin.com/speaker

Don't forget to look at my UPCOMING EVENTS

Do You Want A Little Business Guidance? 

A podiatrist I spoke with in early 2024 earned an additional $40,000 by following my advice from a 30-minute free Zoom call.  Think about it: you have everything to gain and nothing to lose, and it's not a TRAP. I'm not out to get you; I'm here to help you. 

Please follow the link below to my calendar and schedule a free 30-minute Zoom call.

I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. ONLINE CALENDAR

Business Coaching

I offer three coaching options:

1. Monthly Scheduled Calls.
2. Hourly Ad Hoc Sessions.
3. On-Site TEAM Training Days around communication, leadership and marketing.  

But let's have a chat first to see what best suits you. ONLINE CALENDAR

Facebook Group: Podiatry Business Owners Club 

Have you grabbed a copy of one of my books yet? 

2014 – It's No Secret There's Money in Podiatry 

2017 – It's No Secret There's Money in Small Business  

Focusing Question: What is the ONE THING I can do such that by doing it, everything else will be easier or unnecessary?

If you want to ensure you're getting the right work done, then The One Thing is the book you must read. (Reviewed by Tyson E. Franklin and Carly O'Donoghue from Stepping Out Podiatry). 

Available from Amazon

If you have any questions about this episode, email me at tyson@podiatrylegends.com.

Podiatry Business Coaching 

Hi, I'm Tyson Franklin, and when it comes to one-on-one podiatry business coaching and mentoring, I believe I am the best in the business, and most importantly, I have a proven track record to back me up.  

If you'd like to learn more, please email me at tf@tysonfranklin.com; otherwise, you can go directly to my online calendar to schedule a Zoom meeting. 

Upcoming LIVE Events

If you're interested in attending one of my LIVE marketing or business events, details can be found at https://www.podiatrylegends.com/upcoming-events/

Podiatry Business Owner's Club

Are you a podiatrist or podiatry student with an interest in business?

If you are, all you need to do is answer three simple questions to join my Facebook Group – https://www.facebook.com/groups/podiatrybusinessownersclub.

YouTube

Have you checked out my YouTube Channel – Tyson E Franklin? This is where I uploaded the  UNCUT videos of each podcast episode and short career and educational videos.

Jacqueline Simoneau is a 2X Olympian (Rio 2016 & Tokyo 2021) and multi-World Series Medallist in Artistic Swimming. In this episode, we dive deep into the mental fortitude required to juggle a competitive international sporting schedule while studying podiatry at the University of Quebec. 

Other topics we discuss: Thriving under pressure, the benefits of keeping yourself busy, the importance of time management and what it is like to hold your breath underwater for a staggering 5 minutes and 11 seconds. And yes, it is painful.  

Jacqueline also collaborates closely with the International Olympic Committee (IOC) to develop a ground-breaking project to address the UN Sustainable Development Goals.

If you would like to connect with Jacqueline, you will find her on LinkedIn, and you can also email her at jacqueline.simoneau@olympian.org

If you have any questions about this episode, please email me at tyson@podiatrylegends.com 

Podiatry Business Coaching 

Hi, I'm Tyson Franklin, and if you're looking for a one-on-one podiatry business coach with a proven track record of helping podiatrists excel in business, look no further, I know I can help you.  

If you'd like to talk, please email me at tf@tysonfranklin.com; otherwise, you can go directly to my online calendar to schedule a free 30-minute Zoom meeting.

Whether you choose to work with me or not, you will leave our meeting with some strategic ideas to implement. 

Upcoming LIVE Events

If you're interested in attending one of my LIVE business events, details can be found at https://www.podiatrylegends.com/upcoming-events/

Podiatry Business Owner's Club

Are you a podiatrist or podiatry student with an interest in business?

If you are, all you need to do is answer three simple questions to join my Facebook Group – https://www.facebook.com/groups/podiatrybusinessownersclub.

My YouTube Channel 

Have you checked out my YouTube Channel – Tyson E Franklin? This is where I upload videos of my podcast interviews and other short educational videos.

Ted Jedynak wants to inspire podiatrists to maximise their MSK skills and services.

He has mentored and trained health practitioners globally in Manual Therapies since 1996 and business-mentored clinic owners who want to increase their MSK services. In his retirement, Ted continues to be a trainer and mentor but, due to high demand, focuses on delivering excellent online training in Manual Therapies and Professional Development.

In this episode, we discuss:

• Increasing MSK Services and learning how to implement the business side of things.
• Why you need to have logistics to grow your MSK business.
• Planning your next move as your business grows.
• Having an extra set of eyes that can see things you cannot see; that's the benefit of having a business mentor.
• Why every podiatry business owner should set a goal to buy their building.
• Communication skills are needed to understand what your patients want to achieve with their podiatry treatment.  

Yeah-but

When you're given advice, if you ever catch yourself saying yeah, but...my patients are different, or you don't understand, my clinic is in a lower socioeconomic area, you need to stop. It's just a belief you have in your head, and it doesn't mean it's true. 

Price Is Your Choice

Generally, you get what you pay for, and the price usually equals quality. This is not always true, but it is a common belief. A $200,000 car will always be perceived as better than a $20,000 car. 

"Someone will always be the most expensive, and someone will always be the cheapest; it's your choice which one you want to be" - Ted. 

What patients can and cannot afford is non of your business. You are responsible for offering the patient the best treatment possible and letting them decide if they can afford it. Don't use their socioeconomic situation as an excuse to decide for them. 

"Biggest demons are in your own head" – Henry Ford

Pride In What You Do

A health practitioner's business often reflects them as a person. When you see a tired-looking clinic, the owner will also look tired. In contrast, the owner of an upbeat, energetic and professional-looking podiatry business will be positive, enthusiastic and professional. They are also very proud business owners. 

Ultimately, you've got to provide a quality service and give the patient an experience worth sharing. 

And yes, there are price shoppers out there, who may tell you you're too expensive, but is that who you're trying to appeal to? If not, keep building the business the way you want to see it in the future.  

Ted's Upcoming MSK Business Building Bootcamp (Sep 4 - Nov 9) - 8 Weeks

Key Elements Covered:

1. The MSK services you LOVE doing (and are more profitable) - Identify & commit
2. Proactive Practice Method™ (Structured Evidence-Based Treatment Plans)
3. Compassionate Inquiry™ (Communication techniques to educate & enrol patients)
4. Mavulous Messaging (Marvellous+Fabulous marketing messages to have patients say YES)!

To learn more, follow this link: 

https://www.tedjedynak.com/a/2147619765/AEXQjrt2

If you have any questions about this episode, please email me at tyson@podiatrylegends.com 

Podiatry Business Coaching 

Hi, I'm Tyson Franklin, and if you're looking for a one-on-one podiatry business coach with a proven track record of helping podiatrists excel in business, look no further, I know I can help you.  

If you'd like to talk, please email me at tf@tysonfranklin.com; otherwise, you can go directly to my online calendar to schedule a free 30-minute Zoom meeting.

Whether you choose to work with me or not, you will leave our meeting with some strategic ideas to implement. 

Upcoming LIVE Events

If you're interested in attending one of my LIVE business events, details can be found at https://www.podiatrylegends.com/upcoming-events/

Podiatry Business Owner's Club

Are you a podiatrist or podiatry student with an interest in business?

If you are, all you need to do is answer three simple questions to join my Facebook Group – https://www.facebook.com/groups/podiatrybusinessownersclub.

My YouTube Channel 

Have you checked out my YouTube Channel – Tyson E Franklin? This is where I upload videos of my podcast interviews and other short educational videos.

Are you aware that your assumptions, beliefs and personal biases towards metrics, numbers, KPIs and other data may damage your treatment outcomes with certain patients? 

My guest, Joel Lindner from Studio Podiatry in Brisbane, believes numbers are fundamental in health care and evidence-based practice, and I wholeheartedly agree. 

University Lecturers Tell Lies

We have all heard stories from students about lecturers warning them about employers who want to measure numbers and keep metrics on their employees' performance (KPIs), almost to the point of frightening the students before they even graduate, which makes no sense because universities and lecturers do the same thing through exams.  

An exam is merely a performance review. Your lecturers want to know that you have listened, studied, and understood the content. They want you to be competent so you don't hurt anyone, and good employers want the same for you and their patients. 

More Education is Needed in the Industry 

The podiatry profession needs to understand better why numbers and metrics are essential.

Wouldn't you like to know if you're doing a great job, and if you're not doing well, have an opportunity to get better so you don't end up in front of the registration board? 

Underservicing Patients

A lot of podiatrists have a fear of being seen as overserving patients, but what about underservicing? Underservicing seems to be a bigger problem in podiatry, and often it comes down to a lack of good communication skills. 

Numbers and metrics (KPIs) are used to help with your communication. 

Competitive People Love Numbers

A-Type Players like numbers and metrics because they are usually on a continual path of self-improvement. C-Type Players reject them because it makes them uncomfortable and highlights their deficiencies. 

B-Type Players can become A-Type Players once they better understand numbers and how to use them to improve their performance. 

Who Do You Want in Your Team?

If you put an A-Type Player in a business team, productivity will be lifted by 30% by the whole team; however, if you put a C-Type Player in a business team, the opposite occurs, and productivity drops by 40%.

That's a massive difference.

Assumptions

Knowing your numbers takes away assumptions of care and instead leads us to facts of care. It changes possible outcomes to probable outcomes.

You can't get a PhD without knowing the numbers and having data to prove or disprove a theory, yet some lecturers with PhDs will say employers shouldn't use them. That makes no sense. 

If you don't reappoint a patient for a review visit, and they never return, you cannot assume you've fixed them, and believing you have because they didn't come back without any evidence they are better is arrogant. It may also reinforce inaccurate beliefs about rebooking patients. 

The truth may be the opposite. You did not help them, and they have gone elsewhere for treatment. We've all had patients tell us this. 

Changing Beliefs

If you think numbers, metrics and KPIs are evil, you should stop and ask yourself WHY you feel this way and consider where your beliefs have come from. Did they come from family, friends, past employers, lecturers or your own experiences?

Then, start searching for new information. Beliefs can change quickly when further information and evidence is presented. 

Look for information that proves and disproves your current beliefs. 

For example, some podiatrists would have no idea why they charge what they do and when you challenge them to increase their fees, their beliefs jump to the forefront, and they will tell you why their patients cannot afford it. 

Is it true? Can they not afford it, or is it just a belief? 

KPIs Remove Biased Beliefs And Assumptions

If you have a team of podiatrists and your KPIs show that, on average, each patient pays $100 per visit, KPIs will shine a light on an under-performer who is averaging only $60 per patient, and they allow you to catch this before it gets out of hand. 

Assuming a patient cannot afford specific treatments and making the decision for them is not allowing the patient to have informed decision-making. 

The most expensive belief system in your life is the one that costs you money. They won't rebook because…. 

If you want to connect with Joel Linder, his email is joel@studiopodiatry.health, and you will also find him on LinkedIn. 

If you have any questions about this episode, please email me at tyson@podiatrylegends.com 

Podiatry Business Coaching 

Hi, I'm Tyson Franklin, and if you're looking for a one-on-one podiatry business coach with a proven track record of helping podiatrists excel in business, look no further, I know I can help you.  

If you'd like to talk, please email me at tf@tysonfranklin.com; otherwise, you can go directly to my online calendar to schedule a free 30-minute Zoom meeting.

Whether you choose to work with me or not, you will leave our meeting with some strategic ideas to implement. 

Upcoming LIVE Events

If you're interested in attending one of my LIVE business events, details can be found at https://www.podiatrylegends.com/upcoming-events/

Podiatry Business Owner's Club

Are you a podiatrist or podiatry student with an interest in business?

If you are, all you need to do is answer three simple questions to join my Facebook Group – https://www.facebook.com/groups/podiatrybusinessownersclub.

My YouTube Channel 

Have you checked out my YouTube Channel – Tyson E Franklin? This is where I upload videos of my podcast interviews and other short educational videos.

In last week's episode, Dr Rob Hermann shared a personal story about being diagnosed with a Leiomyosarcoma in his lower leg.

I could have kept it in Ep 285 - Current State of Podiatric Surgery in Australia; however, it was a significant event in his life, and I didn't want it to be missed or overlooked, so I decided to edit it out of the original recording and create a separate mini-episode.

I think you will enjoy it. 

Podiatry Business Coaching 

Hi, I'm Tyson Franklin, and if you're looking for a one-on-one podiatry business coach with a proven track record of helping podiatrists excel in business, look no further, I know I can help you.  

If you'd like to talk, please email me at tf@tysonfranklin.com; otherwise, you can go directly to my online calendar to schedule a free 30-minute Zoom meeting.

Whether you choose to work with me or not, you will leave our meeting with some strategic ideas to implement. 

Upcoming LIVE Events

If you're interested in attending one of my LIVE business events, details can be found at https://www.podiatrylegends.com/upcoming-events/

Podiatry Business Owner's Club

Are you a podiatrist or podiatry student with an interest in business?

If you are, all you need to do is answer three simple questions to join my Facebook Group – https://www.facebook.com/groups/podiatrybusinessownersclub.

My YouTube Channel 

Have you checked out my YouTube Channel – Tyson E Franklin? This is where I upload the  UNCUT videos of my interview podcast episodes and short educational videos.

Dr Rob Hermann explains some significant developments happening in Australia regarding Podiatric Surgery, which will benefit the whole profession. 

Please view and share this video to support the request by the Australasian College of Podiatric Surgeons (ACPS) request for Medicare funding for podiatric surgery.

Why Podiatric Surgery Should Be Funded by Medicare https://youtu.be/xt4T6s4sjuE

If you wish to further support the push for MBS funding of podiatric surgery, don't hesitate to get in touch with the ACPS Assistant Secretary: Podiatric.Surgeons@rsm.com.au

An information package will be sent to you explaining how to contact your local Federal Member of Parliament to request they support MBS funding of podiatric surgery.

Upcoming LIVE Events

If you're interested in attending one of my LIVE marketing or business events, details can be found at https://www.podiatrylegends.com/upcoming-events/

Podiatry Business Coaching 

Hi, I'm Tyson Franklin, and when it comes to one-on-one podiatry business coaching and mentoring, I believe I am the best in the business, and most importantly, I have a proven track record to back me up.  

If you'd like to learn more, please email me at tf@tysonfranklin.com; otherwise, you can go directly to my online calendar to schedule a Zoom meeting. 

Podiatry Business Owner's Club

Are you a podiatrist or podiatry student with an interest in business?

If you are, all you need to do is answer three simple questions to join my Facebook Group – https://www.facebook.com/groups/podiatrybusinessownersclub.

My YouTube Channel 

Have you checked out my YouTube Channel – Tyson E Franklin? This is where I upload the  UNCUT videos of my interview podcast episodes and short educational videos.

If you want to have a prosperous podiatry career, you need to limit the amount of time you spend with negative people, and this episode highlights why this is of the utmost importance. 

The five people you associate with the most will have a lasting affect on you. 

Upcoming LIVE Events

If you're interested in attending one of my LIVE marketing or business events, details can be found at https://www.podiatrylegends.com/upcoming-events/

Podiatry Business Coaching 

Hi, I'm Tyson Franklin, and when it comes to one-on-one podiatry business coaching and mentoring, I believe I am the best in the business, and most importantly, I have a proven track record to back me up.  

If you'd like to learn more, please email me at tf@tysonfranklin.com; otherwise, you can go directly to my online calendar to schedule a Zoom meeting. 

Podiatry Business Owner's Club

Are you a podiatrist or podiatry student with an interest in business?

If you are, all you need to do is answer three simple questions to join my Facebook Group – https://www.facebook.com/groups/podiatrybusinessownersclub.

My YouTube Channel 

Have you checked out my YouTube Channel – Tyson E Franklin? This is where I upload the  UNCUT videos of my interview podcast episodes and short educational videos.

 

 

If you want to perfect the art of customer service, then Disney Institute's book, BE OUR GUEST, is exactly what you need to read.

Nothing at Disney happens accidentally, and guests' happiness is their priority. Everyone in health care can learn from this fantastic book. (reviewed by Tyson E Franklin and Carly O'Donoghue from Stepping Out Podiatry). 

Available from Amazon

If you have any questions about this episode, email me at tyson@podiatrylegends.com.

Podiatry Business Coaching 

Hi, I'm Tyson Franklin, and when it comes to one-on-one podiatry business coaching and mentoring, I believe I am the best in the business, and most importantly, I have a proven track record to back me up.  

If you'd like to learn more, please email me at tf@tysonfranklin.com; otherwise, you can go directly to my online calendar to schedule a Zoom meeting. 

Upcoming LIVE Events

If you're interested in attending one of my LIVE marketing or business events, details can be found at https://www.podiatrylegends.com/upcoming-events/

Podiatry Business Owner's Club

Are you a podiatrist or podiatry student with an interest in business?

If you are, all you need to do is answer three simple questions to join my Facebook Group – https://www.facebook.com/groups/podiatrybusinessownersclub.

YouTube

Have you checked out my YouTube Channel – Tyson E Franklin? This is where I uploaded the  UNCUT videos of each podcast episode and short career and educational videos.

I want to share a story from my childhood and how my mum's Cherry Ripe chocolate taught me a great lesson about systems and why small system changes can have devastating long-term effects on your podiatry business if you don't keep an eye on them.

FOR SHOW NOTES VISIT - https://www.podiatrylegends.com/282-what-mums-cherry-ripe-taught-me-about-systems/

If you have any questions about developing systems after listening to this episode, please email me at tf@tysonfranklin.com

Podiatry Business Coaching

Hi, I'm Tyson Franklin, and when it comes to one-on-one podiatry business coaching and mentoring, I believe I am the best in the business, and most importantly, I have a proven track record to back me up.  

If you'd like to learn more, please email me at tf@tysonfranklin.com; otherwise, you can go directly to my online calendar to schedule a Zoom meeting. 

Next Event

Have you checked out what's coming up next? - https://www.tysonfranklin.com/events

New Podiatry Legends Podcast website - https://www.podiatrylegends.com/

FREE DOWNLOADS:

First 16 Pages of My Book – It's No Secret There's Money in Small Business.

12 Secrets to Get More People Through Your Front Door.

Andrea Gledhill is a UK Podiatric Surgeon, and at the age of 18, she knew that becoming a Podiatric surgeon was always going to be her career path.

In this episode, we discuss her career development from graduation, having two children, commencing her MSc in Theory of Podiatric Surgery in 2011, her surgical fellowship in 2019 and beginning her Specialist Registrar post in 2021. 

We also discuss her role as the Project Officer for The Royal College of Podiatry and why she continues to build her research and leadership portfolio. 

Tip for New Graduates

Explore, network, look for what you enjoy in podiatry, seek out opportunities, and consider a mixed working model that gives you work-life balance. 

If you have any questions about this podcast episode, please email me at tyson@podiatrylegends.com.

Podiatry Business Coaching

If you'd like to learn more about One-On-One Business Coaching, please email me at tf@tysonfranklin.com; otherwise, you can go directly to my online calendar to schedule a 30-minute face-to-face Zoom meeting with me.  

Live Events & Online Courses

If you're looking for podiatry education, please look at my LIVE EVENTS and current ONLINE COURSES I endorse.

YouTube

Have you checked out my YouTube Channel – Tyson E Franklin? This is where I upload the  UNCUT videos of each podcast episode and short career and educational videos.

Podiatry Business Owners Club 

On Facebook, I have created a group called the Podiatry Business Owners Club. If you're a podiatrist or podiatry student and you own a business or would like to own a business one day, this is the group you'll want to join.

David M Frees returns to the Podiatry Legends Podcast to share a powerful strategic tool borrowed from the military: Red Team, Blue Team, and Purple Team thinking. We discuss how podiatry businesses can use this method to identify vulnerabilities, defend against threats, and uncover growth opportunities – creating a more resilient and profitable practice.

Learn more about Dave's Training at Business Black Ops. 

9 Key Takeaways from this Episode:

1. The Red Team's job is to identify vulnerabilities and potential attacks on the business.

2. The Blue Team focuses on defending the business and finding growth opportunities.

3. Combining both perspectives creates the Purple Team, where the best ideas are integrated.

4. Podiatry clinics often fail to review the effectiveness of marketing campaigns.

5. Anticipating threats prevents panic when challenges arise.

6. Inversion thinking helps identify what could destroy your business.

7. Opportunities can be just as valuable as threat prevention.

8. Having a facilitator improves the quality of Red/Blue Team sessions.

9. Documenting scenarios and solutions creates a valuable reference for future challenges.

If you found this episode helpful, share it with another podiatrist or business owner.

And if you'd like guidance on implementing Red Team, Blue Team, Purple Team thinking in your practice, get in touch with me via email at tf@tysonfranklin.com or visit my website tysonfranklin.com. I'd love to help you future-proof your business.

Visit the Podiatry Legends Podcast Website for more detailed show notes. 

Join my Facebook Group - Podiatry Business Owners Club.

Check out my YouTube Channel - Tyson E Franklin 

Today I want to talk about cash and cash flow. It doesn't matter how much money you make; what's important is how much you keep after paying all your monthly expenses.

Many podiatry businesses struggle in their first few years because they've entered their business venture full of enthusiasm and wearing rose-coloured glasses, but when the dust settles after all the excitement, they realise there are a lot of expenses attached to running a podiatry business properly.  

Worst case scenario, they start to run out of money before they run out of month because the money going out is far exceeding the money coming in.

Having a negative cash flow cannot be sustained long-term. 

Were They Dumb?

I personally know a couple who spent over $200,000 to set up their podiatry business on the Sunshine Coast, and they went broke within 12 months.

Was it because they were dumb? Well, the jury is still out on that, but from the outset, this is what I observed.  

• They began their business venture with limited capital and therefore borrowed too much money, resulting in larger than normal monthly repayments, which immediately ate into their monthly cash flow.
• They purchased equipment they did not need. There was no delayed gratification, they wanted everything from day one. 
• They made purchases for their home and added them to the business repayments. That was really dumb.
• They gave out a lot of accounts and didn't chase them up. 
• They also gave discounts unnecessarily. 
• They took financial advice from unqualified family and friends.

Right from day one, they were trading with insufficient capital, and their cash in was far less than their cash out, which caused them a lot of stress, and lead to dumb and dumber decisions. 

Starting a business this way is ridiculous.

Established Businesses 

I'd like to point out that running out of money before running out of month is not just a problem for new podiatry businesses, it can also happen to establish podiatry businesses if they do not pay attention to their cash flow and monthly expenditure.

I recall talking with an insolvency expert, and he said you'd be surprised how many highly intelligent health professionals declare bankruptcy. After watching the couple from the Sunshine Coast and seeing it first-hand, I knew he was not exaggerating. 

Accounts 

If your business gives out accounts, you need to have a strict account policy, and everyone needs to adhere to it, and if a patient is ever late with a payment, you should have processes in place to follow them up. And you should never give them additional credit, hoping they will pay.

When I had my podiatry business, I had a zero-account policy, the same policy as most grocery stores. 

Yes, a few patients did complain, but after complaining they paid for their treatment in full and made their next appointment. When they returned for their next appointment, they never asked for an account a second time.

After 30-plus years, and tens of thousands of patients I had no bad debts.

If you're catching yourself saying, I COULDN'T DO THAT WITH MY PATIENTS, at least give it a go and see what happens. 

It Is Possible

Every business should also work towards having enough cash in their bank account to cover all their expenses, including wages, for at least three months.

Less Stress

You may or may not agree with this three-month cash flow tactic, but lack of money is stressful, and stress affects your judgment and decision-making capabilities.

You want to build your podiatry business with a clear head, not a cloudy head concerned with paying next month's rent, wages and other expenses. 

Good cash flow allows you to:

• Pay all your accounts on time, which suppliers love, and it builds trust. And if you do get in a financial pickle at some stage, your suppliers will help you where they can.
• Purchase in bulk and make significant savings.
• Save money on freight because you're ordering fewer times throughout the year.
• Build trust with your team. Your team sees everything, and nothing destroys confidence in a business more than ongoing phone calls and emails from creditors.

Wait 12-18 Months

So here's my warning: DO NOT OPEN your podiatry business if you don't have enough capital and the cash to sustain the business.

If money is tight, consider waiting another 12 to 18 months and do it properly because you also need to allow money for marketing, which will be crucial to your podiatry business's long-term success.

Many businesses do not allow for marketing in their budget, and when their cash flow is tight, marketing tends to be the first thing business owners want to cut, which is a huge mistake. 

Today's Summary

1. Cash is King
2. Cash flow is also a King and you want to see your cash flow going upwards.
3. If your business does give accounts, limit the payment terms, and get paid faster. 
4. Aim to have enough cash in your bank account to cover three months of expenses so you can think clearly.
5. A good payment history with your suppliers builds trust.
6. Don't rush into business ownership if you don't have the capital and cash flow to start correctly. 

If you have any questions about this episode, please email me at tyson@podiatrylegends.com

Upcoming LIVE Events

If you're interested in attending one of my LIVE marketing or business events, details can be found at https://www.podiatrylegends.com/upcoming-events/

Podiatry Business Coaching 

Hi, I'm Tyson Franklin, and when it comes to one-on-one podiatry business coaching and mentoring, I believe I am the best in the business, and most importantly, I have a proven track record to back me up.  

If you'd like to learn more, please email me at tf@tysonfranklin.com; otherwise, you can go directly to my online calendar to schedule a Zoom meeting. 

Podiatry Business Owner's Club

Are you a podiatrist or podiatry student with an interest in business?

If you are, all you need to do is answer three simple questions to join my Facebook Group – https://www.facebook.com/groups/podiatrybusinessownersclub.

Before you purchase a podiatry business, the revenue and profits of the business are essential; however, they are not as important as understanding the dynamics of the neighbourhood, traffic patterns, and the psychology of the patients in that area, and this is why large corporates buying up podiatry businesses fail; they fail to look beyond the numbers. 

Dr Patrick McEneaney owns Northern Illinois Foot & Ankle Specialists, which has 14 locations in the Northern Illinois/Chicago area, and he has mastered the art of understanding patient and clinic dynamics; he has developed what he calls the Good Bag Approach. 

In this episode, we discuss the following:

• Fostering relationships within the podiatry profession.
• Not every podiatry practice is run well, and the more clinics you own, the more overheads you'll have; therefore, consolidating overheads should be a priority, but you need to know a lot about the clinic and the patients before you consolidate. For several unknown reasons, some patients won't travel in a particular direction or go to a specific town.
• Continually evaluate all aspects of the business, town and patients before you expand.
• Being prepared: If you expand, what if someone leaves? Could you still cope with more than one business? 
• When possible, cross-train your team. 
• Why you should always be interviewing for new team members.
• If you're not a good communicator, go and do some courses to get better because it is a skill you need.
• The key numbers you should look at each month and the importance of having appointments available for NEW PATIENTS. Your business won't grow if you only rely upon existing patients.
• The Per Visit Value number is crucial to measure because it shows the communication skills of the podiatrist. A patient will never say yes to an additional product or service if it is never offered or communicated to them correctly.
• Why being booked out too far ahead is costing your business a lot of money.
• Change your marketing for the seasons, don't run the same ad every month for twelve months and expect it to work. Look at your numbers; they will tell you whether your marketing is working.
• What is The Goodie Bag Approach?

Is there anything else I can help you with today? 

This question should be asked at the end of every consultation because it will let you know if you've met the patient's expectations and allows them to say what's on their mind. For example, they may be looking at purchasing new running shoes, and they want your expert advice. 

If the patient doesn't ask you now, they will surely ring your receptionist later, meaning you will be interrupted or be required to call them back at some stage. In the end, it will cost you more time.  

Final Tip

To be a good doctor, you've got to learn to develop and train your team. The time you take training your team will save you more time long-term, and they will value it as well. 

If you have any questions about this episode, please email me at tyson@podiatrylegends.com

Upcoming LIVE Events

If you're interested in attending one of my LIVE marketing or business events, details can be found at https://www.podiatrylegends.com/upcoming-events/

Podiatry Business Coaching 

Hi, I'm Tyson Franklin, and when it comes to one-on-one podiatry business coaching and mentoring, I believe I am the best in the business, and most importantly, I have a proven track record to back me up.  

If you'd like to learn more, please email me at tf@tysonfranklin.com; otherwise, you can go directly to my online calendar to schedule a Zoom meeting. 

Podiatry Business Owner's Club

Are you a podiatrist or podiatry student with an interest in business? If you are, all you need to do is answer three simple questions to join my Facebook Group – https://www.facebook.com/groups/podiatrybusinessownersclub.

After every podiatry visit, you need to know that your patients will be headed to one of five places; straight home, back to work, catching up with friends, seeing another health professional, or heading to their lawyer's office, and when they do, how will they describe their podiatry experience? 

Will they say you were FINE, TERRIBLE OR AWESOME? Most patients will not run around town singing your praises if you are fine, but they will talk about you if you're terrible or awesome, so you're better off being awesome. 

If you have any questions about this episode, please email me at tyson@podiatrylegends.com

Upcoming LIVE Events

If you're interested in attending one of my LIVE marketing or business events, details can be found at https://www.podiatrylegends.com/upcoming-events/

Podiatry Business Coaching 

Hi, I'm Tyson Franklin, and when it comes to one-on-one podiatry business coaching and mentoring, I believe I am the best in the business, and most importantly, I have a proven track record to back me up.  

If you'd like to learn more, please email me at tf@tysonfranklin.com; otherwise, you can go directly to my online calendar to schedule a Zoom meeting. 

Podiatry Business Owner's Club

Are you a podiatrist or podiatry student with an interest in business?

If you are, all you need to do is answer three simple questions to join my Facebook Group - https://www.facebook.com/groups/podiatrybusinessownersclub.

This episode opens with me explaining why a good friend calls me the Mexican Fisherman and ends with Dave James talking about tits and gits. It's a fun episode that will open your mind and change your thinking about podiatry and life. 

"Life moves pretty fast; sometimes you've got to slow down and take a look". - Ferris Bueller (1986)

In this episode (PART 2), Dave and I discuss the following:

• Developing a better relationship with your work and family. 
• The reason why some people own big houses. 
• The difference between safety and safeness. 
• You cannot compare success: Everyone's journey in life is different, and there is no right or wrong, and there is an element of luck. 
• THE POWER OF THE PAUSE.
• Habits and automatic responses. 

If you want to connect with Dave James, you'll find him lurking around and adding value on Linkedin. 

If you have any questions about this podcast episode, please email me at tyson@podiatrylegends.com.

Podiatry Business Coaching

If you'd like to learn more about One-On-One Business Coaching, please email me at tf@tysonfranklin.com; otherwise, you can go directly to my online calendar to schedule a 30-minute face-to-face Zoom meeting with me.  

Live Events & Online Courses

If you're looking for podiatry education, please look at my LIVE EVENTS and current ONLINE COURSES I endorse. 

YouTube

Have you checked out my YouTube Channel – Tyson E Franklin? This is where I uploaded the  UNCUT videos of each podcast episode and short career and educational videos.  

Podiatry Business Owners Club 

On Facebook, I have created a group called the Podiatry Business Owners Club. If you're a podiatrist or podiatry student and you own a business or would like to own a business one day, this is the group you'll want to join. 

Why is post-conference time blocking such an important topic? Two weeks ago, I was at our national conference in Brisbane, and after the conference, quite a large number of podiatrists posted how good the event was on social media, but it got me thinking; I wonder how many have taken action on what they've learnt since returning home. How many have set time aside to review their notes and put together a game plan or plan of action? 

Taking action after a conference, workshop, or seminar is more complicated than you'd like to think. 

What tends to happen is you get home over the weekend, usually on a Sunday, and the next day you'll head into work full of enthusiasm, only to realise you have patients booked solid for most of the day. 

Don't worry; you still have your lunch break to review your notes and start making plans. 

But just before lunch, you receive an email from your Accountant, and they need you to call them urgently. By the time you phone them and finish eating your lunch, lunchtime is over.

Once again, you're not too concerned because you have nothing scheduled after work, so you can read through your notes at the end of the day when it's quiet, and there won't be any interruptions.

However, by the time 5.30 pm comes around, you're mentally tired, so you tell yourself, it's been a long day; a night off will be good for me and give me a chance to recharge my battery; however, this pattern repeats itself on Tuesday, Wednesday, Thursday and Friday and before you know it the week is over, and it's the weekend.

Weekend Off

You decided to take the weekend off, because you've been busy all week and didn't relax last week because of the conference, and you deserve the break. In addition to that, if you have a family, you cannot neglect them two weekends in a row.

One week leads to two weeks; before you know it, the month has passed, and you have not taken action or implemented one new idea from the conference. 

Does any of this sound familiar?

I must admit I repeated this process over and over again for years, and it frustrated the hell out of me because I knew I had the best intentions. 

I would get so annoyed with myself, but then I discovered the solution, Post-Conference Time Blocking. 

Time Blocking

If you've never used time blocking before, you should, and if you're not sure what time blocking is, it's the easiest way to get things done.

Time blocking is about dedicating specific blocks of time to particular tasks, and your goal is to perform and complete those tasks within the given time frame. If it's not finished, you immediately go to your calendar and block out more time on another day.

Time Blocking is far better and more productive than having a daily to-do list with no specific time frames.

What's the Difference with Post-Conference Time Blocking?

It's just like standard time blocking; you block out a specific amount of time to perform particular tasks, in this case, review your conference notes and create a game plan; however, post-conference time blocking is scheduled into your calendar before leaving for the conference, not afterwards.

If you try to do it after the conference, it just won't happen. Things will come up, and life will get in the way. 

Therefore the earlier you can block out this time in your calendar, the better, and the longer the conference or workshop, the more time you should allow.

For example, if I attend a solid three-day event, I will allow one full day to review my notes and create a game plan or plan of action. You may think you cannot afford to take off another full day but believe me; it will pay dividends long-term. 

If I attend a one-day event, I may block out three to four hours; if it is a 2-hour evening seminar, I may only block out an hour the next day. 

Here's a great tip to consider:

Make post-conference time blocking part of your conference booking procedure:

1. Pay for Conference Tickets.
2. Schedule a Post-Conference Time Block in your calendar. 
3. Book Accommodation.
4. Book Airfares.

If you make it part of your conference booking procedure, it will never be overlooked, and if you have an assistant who makes your travel arrangements, tell them they must block out post-conference time in your calendar. There should be no exceptions. 

Why Not Stay An Extra Day - This is what I do. 

Another idea you may find helpful, and this is what I do; you can stay an extra day at your accommodation and use this day to review all your notes and create all your plans of action. 

Of course, I don't sit in the room the whole day. I will leave the room for breakfast, lunch and dinner and depending on the weather, I may fit in a swim, but I try to keep my breaks short. 

If you have the time to do this, you should, but if money is a little tight, head home but make sure you've pre-planned your post-conference time blocks before you leave. 

Just Do One Thing

Another critical point is not to try to implement everything you learnt at a conference all at once, no matter how good the information is. Instead, review your notes, pick the top three ideas or takeaways you want to work on and rank them one, two and three. 

Then, start creating your game plan or plan of action around number one. If you try to implement everything simultaneously, you will get overwhelmed and achieve nothing. 

When you're at work, stay focused on the number one activity, and as soon as it's completed, move on to the next most important item.

After completing the top three ideas or takeaways, you can review your list and find more tasks. 

It's also a good idea to meet with your team as soon as possible so you can share your top three takeaways and what you've decided to work on first because you're going to want their involvement.  

Take Action

Attending conferences and workshops is an absolute must for your career and your business, but you must take action on what you've learnt; otherwise, you'll end up with folders full of notes that will sit there and go to waste. 

In July, Jonathan Small and I will run a two-day Work Smarter, Not Harder workshop in Brisbane on the 21st and 22nd. Throughout the two days, everyone attending will leave with a list of business takeaways that will change their financial future, but before everyone leaves, we will make sure they leave with that ONE big idea they will be working on first. 

NEXT EVENT

If you want to recession-proof your podiatry business, consider attending the Work Smarter, Not Harder event I am doing with Jonathan Small on the 21st and 22nd of July. For booking details, please visit https://www.tysonfranklin.com/events

If you have any questions about this episode, you can email me at tyson@podiatrylegends.com, or if you'd like to learn more about One-On-One Business Coaching, please email me at tf@tysonfranklin.com; otherwise, you can go directly to my online calendar schedule a face-to-face Zoom meeting with me. 

Change the game, break the rules, and create an unforgettable experience; that's the mantra behind this month's book review, FANS FIRST by Jesse Cole (reviewed by Tyson E Franklin and Carly O'Donoghue). 

Available on Amazon

We both give this book a double thumbs up, and if you're a podiatrist or business owner looking to do things differently and prepared to make your fans, patients, customers or clients first, then this is a book you need to have on your bookshelf.

We also suggest every podiatry association worldwide reads this book and starts turning their members into fans. WHY? Because fans turn up, members need to be chased. 

If you have any questions about this episode, you can email me at tyson@podiatrylegends.com.

BUSINESS COACHING

If you'd like to learn more about One-On-One Business Coaching, please email me at tf@tysonfranklin.com; otherwise, you can go directly to my online calendar to schedule a face-to-face Zoom meeting with me. 

NEXT EVENT

If you want to recession-proof your podiatry business, consider attending the Work Smarter, Not Harder event I am doing with Jonathan Small on the 21st and 22nd of July. For booking details, please visit https://www.tysonfranklin.com/events

 

 

 

 

Dave James is a UK Podiatrist who has pivoted his career from clinical podiatry to helping humans FEEL, THINK and BE better. 

And because of Dave's experience in podiatry, he is the perfect guest to talk about ways to help podiatrists get their shit together. 

In this episode (PART 1), we discuss:

• Online trolls and social media negativity. 
• The difference between being interested in people versus processes. 
• The benefits of slowing down the pace of the world to suit your daily life. 
• Having a purpose outside of podiatry. 
• Your qualifications only matter to other podiatrists; patients don't care.
• Why money will not make you happy and will not give you the freedom you're chasing.  

Focus

Many people stack activities on top of each other to try and get more down in a day; however, if they focus 100% on one task at a time, they may get a better result and enjoy the process more. 

Stress

Most podiatrists enjoy podiatry; it's all the other things involved in running a business that causes the problems. 

There's also a certain amount of stress created when you must always stay professional, in and outside of your podiatry business. Over time, it buries your personality. 

We don't always say what we're thinking and feeling, and long term, that can affect you mentally and physically.

Previous Episodes

Dave James has been on two previous episodes. Ep 007 - The Foot Magician, and Ep 073 - Video Tips Every Podiatrist Should Use. 

Dave also recommends the book - STOLEN FOCUS by Johann Hari, available on AMAZON.

If you have any questions about this episode, you can email me at tyson@podiatrylegends.com, or if you'd like to learn more about One-On-One Business Coaching, please email me at tf@tysonfranklin.com; otherwise, you can go directly to my online calendar schedule a face-to-face Zoom meeting with me.  

Live Events & Online Courses

If you're looking for podiatry education, please take a look at my LIVE EVENTS and current ONLINE COURSES that I endorse. 

YouTube

Have you checked out my YouTube Channel – Tyson E Franklin? This is where I uploaded the  UNCUT videos of each podcast episode and short career and educational videos.  

Podiatry Business Owners Club 

On Facebook, I have created a group called the Podiatry Business Owners Club. If you're a podiatrist or podiatry student and you own a business or would like to own a business one day, this is the group you'll want to join. 

 

A few years ago, I was asked to present a keynote speech in Cairns titled Persistence and Resilience, and in this episode, I want to discuss three key points from my talk that I feel are worth highlighting. 

1. When bad things happen, you can use it as an excuse for failure or a reason to succeed. I always chose the latter. 
2. Don't lose sight of your WHY, and ask yourself on a regular basis, why do you do what you do? 
3. What is it that drives you? Usually, it's not money. 

NEXT EVENT

If you want to recession-proof your podiatry business, consider attending the Work Smarter, Not Harder event I am doing with Jonathan Small on the 21st and 22nd of July. For booking details, please visit https://www.tysonfranklin.com/events

If you have any questions about this episode, you can email me at tyson@podiatrylegends.com, or if you'd like to learn more about One-On-One Business Coaching, please email me at tf@tysonfranklin.com; otherwise, you can go directly to my online calendar schedule a face-to-face Zoom meeting with me.  

This episode revolves around the positive experiences of two 2021 graduates, Michael Carter, who graduated from the University of South Australia and Cooper Garoni, who graduated from Charles Sturt University, working together at the Adelaide Heel Pain & SA Running Injury Clinic.

In this episode, we discuss the following:

• Reflecting on what they learnt in their first year.   
• How a joint collaboration can create a win-win situation between employer and employee.
• What they learnt at university and how it applied to a real-life work situation.
• What great mentoring looks like.
• All new graduates talk with each other about working conditions. So far, most of the conversations have been very positive.
• Our profession needs to market itself more aggressively.
• The disparity between podiatrists, especially the more senior podiatrists.
• What have they noticed about the current state of the profession?
• Advice for current podiatry students.

To grow the podiatry profession, it's up to each and every podiatrist to hold themselves up to a higher standard.  

If you have any questions about this episode, you can email me at tyson@podiatrylegends.com, or if you'd like to learn more about One-On-One Business Coaching, please email me at tf@tysonfranklin.com; otherwise, you can go directly to my online calendar schedule a face-to-face Zoom meeting with me.  

Live Events & Online Courses

If you're looking for podiatry education, please take a look at my LIVE EVENTS and current ONLINE COURSES that I endorse. 

YouTube

Have you checked out my YouTube Channel – Tyson E Franklin? This is where I uploaded the  UNCUT videos of each podcast episode and short career and educational videos. 

Podiatry Business Owners Club 

On Facebook, I have created a group called the Podiatry Business Owners Club. If you're a podiatrist or podiatry student and you own a business or would like to own a business one day, this is the group you'll want to join. 

When it comes to purchasing equipment for your business, there are two types of equipment purchases you can make. One is income-producing equipment, and the other is non-income-producing equipment.

If you have any questions about this episode, you can email me at tyson@podiatrylegends.com, or if you'd like to learn more about One-On-One Business Coaching, please email me at tf@tysonfranklin.com; otherwise, you can go directly to my online calendar schedule a face-to-face Zoom meeting with me. 

For example, let's say you need to purchase eight chairs for your reception, and you're deciding between a $150 chair and a $400 chair, which means you will spend $1200 or $3200 to purchase the eight chairs. In addition, the chairs' comfort levels are about the same, and at first glance, they look similar.

This is when you need to stop, think and ask two questions:

1. Will the $150 chairs be sufficient for your current needs?
2. Can you use the $2000 you save elsewhere in your business?

Brand

If a $150 chair is sufficient and serves the intended purpose, why spend the extra $250 per chair, especially if it won't detract from your brand?

I know from experience that you are better off saving the $2000 or investing the $2000 towards income-producing equipment that will generate income for many years.

Best ROI

As your podiatry business generates revenue long-term, you have choices; you can save it and earn interest or reinvest your money into income-producing equipment.

Ask yourself, where do you think you're going to get the best return on your money? 

For example, suppose you had $30,000 in your bank account, earning 5% interest. In that case, you're getting about $1500 in income per year, but if you invested the same amount into purchasing income-producing equipment, how many times would you need to use the equipment to get the same return ($1500)?

When I purchased a milling machine to make orthotics for my podiatry business in 2008, it cost approximately $75,000 to set it all up. In the first year of operation, it saved my podiatry business over $100,000 in lab fees.

After taking away the costs of materials and running costs, I got my money back in the first year. Over the next eight years, up until selling my business, I was getting up to a 150% return on my initial investment, year in, year out. 

Borrowing

Of course, not everyone has $75,000 in a bank account, so if you borrowed $75,000 at 10% and got a 100% return on your investment, it's still a worthwhile income-producing purchase.

Equipment Goals

Therefore, before you purchase any new equipment, you must set equipment goals.

Purchasing equipment without setting equipment goals makes no sense, and I've seen a lot of expensive dust collectors sitting in the corners of many podiatry businesses because no goals or outcomes were set before the equipment purchase.

So, before making any equipment purchases, you must ask yourself the following question:

How long will it take before I get my full investment back?

To work this out, you need to know:

1. How much you're going to charge?
2. How many times does this service/equipment need to be utilised?

Knowing this information lets you set realistic goals to calculate your return on investment.

What Does the Math Tell You?  

A $10,000 piece of equipment charged at $250 per use must be used 40 times to get your money back; that's less than one use per week.

Is this realistic?

What if it is used twice per week, that would be 104 uses for the year and generate $26,000 in gross revenue. That's a high ROI.

What Is Your Marketing Strategy?

Therefore, you should also develop a marketing strategy as part of your goal-setting process. You may only need to use your new equipment 40 times to get your $10,000 investment back, but how are you planning to achieve this goal?

What marketing tactics are you going to employ?

Opportunities

This is why income-producing equipment should be a business priority over non-income-producing equipment, and it can and should be used to set your business apart from your competition.

Think about the services you currently offer and whether you can offer more.

For example, do you have a wax foot bath? They are inexpensive and only cost about $300 to $400 to set up, yet not every podiatrist has one, but it can add thousands to the bottom line with little to no effort.

So, keep your eyes open for opportunities, and remember a patient's bum will rarely tell the difference between a $150 and $400 chair; however, they will notice a business that reinvests their profits into new equipment and technology that will provide a better, faster, more efficient outcome for them.

Competitors 

If you can purchase something that none of your competitors is currently using, it will set you apart from the crowd, but first, do the math, work out if it is a viable purchase, set your goal for your ROI and have a marketing strategy in place before you make the purchase.

Get this right, and you'll set yourself up for income-producing equipment success. 

Coaching & Mentoring

Purchasing income-producing equipment and developing a marketing strategy and tactics is something I have done a lot of coaching and mentoring around, so if you need help in this area, please reach out and contact me. 

If you have any questions about this episode, you can email me at tyson@podiatrylegends.com, or if you'd like to learn more about One-On-One Business Coaching, please email me at tf@tysonfranklin.com; otherwise, you can go directly to my online calendar schedule a face-to-face Zoom meeting with me. 

In this solo episode of the Podiatry Legends Podcast, I open up about the often unspoken reality of running a podiatry business: the loneliness of leadership. While you may be surrounded by patients and staff daily, the emotional weight of being the decision-maker, problem-solver, and motivator can feel isolating.

I share personal experiences of burnout and the invisible pressure to always appear composed, even when doubts creep in.

But there's a way through it, and it starts with connection. I explore how support networks, whether through mentors, mastermind groups, or peer circles, can provide the encouragement and insight every business owner needs. Honest conversations with those who understand your journey can be a game-changer, both emotionally and strategically.

Leadership doesn't have to be a solo mission. If this episode resonates with you, take a step today to reach out, connect, and remind yourself that you're not alone in this.

YouTube link - Dig the Well Before You Need It. 

If you're looking for a speaker for an upcoming event, please email me at tyson@podiatrylegends.com, and we can discuss the range of topics I cover.

Don't forget to look at my UPCOMING EVENTS

Do You Want A Little Business Guidance? 

A podiatrist I spoke with in early 2024 earned an additional $40,000 by following my advice from a 30-minute free Zoom call.  Think about it: you have everything to gain and nothing to lose, and it's not a TRAP. I'm not out to get you, I'm here to help you. 

Please follow the link below to my calendar and schedule a free 30-minute Zoom call.

I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. ONLINE CALENDAR

Business Coaching

I offer three coaching options:

1. Monthly Scheduled Calls.
2. Hourly Ad Hoc Sessions.
3. On-Site TEAM Training Days around communication, leadership and marketing.  

But let's have a chat first to see what best suits you. ONLINE CALENDAR

Facebook Group: Podiatry Business Owners Club 

Have you grabbed a copy of one of my books yet? 

2014 – It's No Secret There's Money in Podiatry 

2017 – It's No Secret There's Money in Small Business  

Simon Bartold from Bartold Clinical has been a speaker, educator and course developer, both live and online, for decades. In today's episode, we dive into the nitty gritty and the sometimes difficulty in creating online courses for the podiatry profession. 

It's not always a bed of roses, and not every online or live course is successful. You may think you've created a ball-tearer, but low registration numbers may tell you something else. 

On this episode, we also discuss:

• Current learning trends in the podiatry profession.
• Everyone learns differently, so course creators have got to adapt their delivery. 
• The value in focused meetings versus national conferences.  
• Why some courses can take up to two years to develop. 
• What roles will AI play in the future? 
• Why we need to bring fun back into learning. 

We would love to hear from you if you have any ideas for an online course. Please send your emails to simon@bartoldclinical.com or tyson@podiatrylegends.com

If you have any questions about this episode, you can email me at tyson@podiatrylegends.com, or if you'd like to learn more about One-On-One Business Coaching, please email me at tf@tysonfranklin.com; otherwise, you can go directly to my online calendar and schedule a face-to-face Zoom meeting with me.  

Most bad patients will give you early warning signs, and your goal, as you become more experienced, is to identify them as soon as possible, so you can take action sooner rather than later and eliminate them from your business.

In this episode, I want to share my top six ways to identify bad patients, and what I'm about to explain is far from a complete list. Still, it's an excellent place to start, and having friends in other professions and industries, it's nice to know they share similar problems with their patients, clients and customers. 

Detailed notes are available from the Podiatry Legends Podcast website. 

1) THEY WILL OFTEN COMPLAIN ABOUT YOUR FEES

2) THEY HAVE A RUDE AND ABRUPT PERSONALITY

3) THEY'RE ALWAYS ASKING FOR A DISCOUNT

4) THEY'LL ASK FOR AN ACCOUNT

5) WHEN YOU GIVE THEM AN ACCOUNT, YOU HAVE TO CHASE THEM FOR PAYMENT

6) THEY WILL COMPLAIN AND RAISE THEIR VOICE AT THE MOST INOPPORTUNE TIME

If you have any questions about this episode, you can email me at tyson@podiatrylegends.com, or if you'd like to learn more about One-On-One Business Coaching, please email me at tf@tysonfranklin.com; otherwise, you can go directly to my online calendar schedule a face-to-face Zoom meeting with me. 

Dr Michael Donato is the current President and Fellow of the American Academy of Podiatric Sports Medicine. In this episode, he discusses his career progression in podiatry, his love of sports and biomechanics and how he became involved with the AAPSM. He also shares some great insights and advice that every podiatrist should take on board. 

He has been a co-owner of Rappahannock Foot & Ankle Specialists in Fredericksburg, Virginia, since 2002. 

I said to myself, this is what you love to do, so why are you not doing more of it everyday. 

Legendary Tip

Whatever way podiatry is going, go the other way. Don't follow the crowd, do what you want to do. Do what makes you happy.

Upcoming Events

Work Smarter, Not Harder - Brisbane: 21-22 July 2023

AAPSM Conference - Washington: 13-15 Oct. 2023

Podiatry Marketing LIVE - Chicago: 21 Oct. 2023

If you have any questions or feedback about the episode, you can email tyson@podiatrylegends.com, or if you would like to work with me one-on-one, please email tf@tysonfranklin.com.

In podiatry, there are times when perfection is expected. Surgery would be one of those times, sterilising instruments would be another, and also performing a biomechanical assessment and prescribing orthotics would be times when perfection, or close to perfection, is pretty important…however, there are other times when perfection is totally unnecessary, and good enough is good enough to get started. 

Episode Sponsor - Podiatry Clinic Websites

Launch Now and Fine Tune Later

Over the past few years, I've seen some average podiatry websites; but an average LIVE website is much better than having no website.

If you're waiting for your website to be perfect before making it LIVE, please stop waiting for it to be perfect and get something out there now.

Every day you wait, you're losing potential patients to your competitors who have a live website, and there is a big chance their website may be worse than the one you're holding back.

And, if you're rebuilding your existing website, don't wait until every page is perfect before relaunching; get the new information onto your site as soon as you can and get it out there so your patients can see it.

Podiatry Legends New Website

I must point out that I am talking from experience here.

I have had at least four major podiatry website designs over my career, and more recently, I have just launched a stand-alone website for the Podiatry Legends Podcast, so this is all very fresh in my mind.

Please, take a look and see what you think. Just visit www.podiatrylegends.com

It's far from perfect, and it still needs a few tweaks, but it is LIVE, and that is what counts most. Right now…good enough is good enough.

You have to keep in mind the 80:20 RULE.

If the 80:20 holds true, only 20% of your website pages will be viewed by 80% of the people that visit your website, so if you're waiting for every page to be ready before you launch, you're wasting time because 80% of your pages are not going to be viewed by many people at all.

It's sad but true.

And even as I say this, it makes me think back to some of the delays I caused on the podiatrylegedns.com website. To make me feel better, you can visit my website and look at every page, but let's be honest, just like your patients, you'll stick to the main pages of interest.

Other Marketing 

It is important to approach all your marketing with the same attitude: good enough is sometimes good enough.

The patient information brochure you're working on, the reactivation letter you discussed at last week's team meeting that still needs some work, and the video you shot last month for YouTube, but you're holding back because you're unsure about the lighting or the sound.

In general, most of your marketing activities, as do my own, could probably be tweaked and made better, but 80% and out the door is better than 100% and in the draw. 

A brilliant email blast, clinic newsletter or Facebook ad will get zero results until it is released.

The solution is to release it.

I remember when I wrote my first book, It's No Secret There's Money in Podiatry. I was part of a writer's group, and we had a writing mentor. There were four of us in the group, and at a particular point, our mentor said…good enough is good enough; you've got to stop editing and send it to the publisher; otherwise, it will never get done.

There were two things I learnt from this after sending it to the publisher.

1. I got a mental break. So much work went into writing and editing it felt good to stop and just let it go, and this mental break allowed me time to work on another project.
2. When I got it back from the publisher, I had plenty of time to do further edits, but I got the process started by sending it off.  

My initial transcript went back and forth two or three times until all editing was complete, and it was then sent off to the printers.

That was a stressful day, and I remember thinking there was no turning back now.

Even to this day, nine years after publishing and with thousands of copies sold, there are a few things I would have liked to have changed. There are even a few errors in the book, but if I didn't follow the good enough is good enough principle, my book would still be in my head and partially written on my computer.

Here's something else I'd like to highlight.

In my writers' group, only two of us out of the four stopped editing and sent it to the publisher as instructed. Both of us since then have also written and published a second book. The other two in the group, who didn't stop editing and didn't send it to the publisher, never had their books published.

I think we can all learn from this.

Having a good enough is good enough approach is the first step in getting projects completed, especially marketing projects.  

Once completed, you'll have time afterwards to make slight changes if needed, and with each change, you can test and measure the success of each change.

Testing and measuring are important and relate to understanding the numbers of your business. I did an episode on this, Episode 135 - The Importance of Understanding Your Numbers. 

Your Team

To wrap up, I have one more item to discuss in relation to good enough being good enough.  

So far, I've only discussed how it applies to marketing aspects of your business; however, this good enough is good enough approach can also be applied to your team.

We all like to think we're good at what we do, and if you've been practising for many years, it's probably true; however, what happens when you employ someone else and they start treating your patients? 

Firstly, this can be a stressful moment in your career, and secondly, it will drive you crazy if your push for perfection on a day-to-day basis, and I know this for a fact because I have done this in the past.

As I said in my opening comments, surgery is one of those times when perfection is required or as close to perfection as possible, as is sterilisation; however, your business will fail to grow at the rate it should if you focus on perfection with your team.  

Yes, your team's communication skills may need improvement, and their KPIs may not be as good as yours in certain areas, but then again, they may be better than yours in others.

Would you chew yourself a new one if your team, out did you? No, you wouldn't, so give your team the same allowances. Taking on a good enough is good enough approach in some aspects of your business will give you a mental rest, and this is a positive.

Last week in Episode 265, I mentioned you get what you tolerate, meaning if you allow poor behaviour or attitudes to continue, you only have yourself to blame.

I think it is important to point out that having a good enough is good enough approach to your business is not about tolerating poor behaviour; it's about setting suitable and sustainable standards in your business and allowing a little wiggle room for growth and imperfection.

With a good enough is good enough approach, you will have more time with your family and be a better partner or parent, more time to pursue your hobbies, therefore less stress and more fun in your life, and you'll have more time to become a better mentor to your team, and when you become a better mentor to your team, your team will improve as a consequence. The overall standards of your business will increase.

If you have any questions or feedback about the episode, you can send an email to tyson@podiatrylegends.com, or if you would like to work with me one-on-one, please send an email to tf@tysonfranklin.com

New Podiatry Legends Website - www.podiatrylegends.com 

Have you ever considered why some patients are easy to work with, follow all your instructions and always return when requested, while others seem far more challenging to work with, never listen and fail to return for follow-up appointments? 

To have more patient compliance, we must learn how to adjust our behaviour to who walks through the door. Most podiatrists are technicians and are more concerned about what they do, not what the patient wants. 

My guest Deb Johnstone, from Transformational Pathways Australia, will explain that there are four patient behavioural personalities that we need to be aware of. 

If you want your patients to follow your instructions, return as requested and refer their friends and family, you've got to communicate and connect with them the right way; if you fail to connect, you can lose them. 

What you'll learn in this episode can also be applied to your team. 

After listening to this episode, if you want to connect with Deb Johnstone personally or have her do some work with your podiatry team, you can send her an email at success@debjohnstone.com.au or visit her website. 

If you would like to discuss podiatry business coaching, please send me an email at tf@tysonfranklin.com and when you get the time, take a look at the NEW Podiatry Legends Podcast website at www.podiatrylegends.com

Upcoming Events

Visit https://www.tysonfranklin.com/events or https://www.podiatrylegends.com/upcoming-events/

Episode Sponsor - Podiatry Clinic Website: Step Up Your Website Game

https://www.podiatryclinicwebsites.com/ 

 

I am bringing back my solo episodes; the first is about improving team meetings. On a recent family trip to Canberra, we visited Parliament House, and when it comes to enforcing rules around meetings in the chamber, no one is stricter. 

Every podiatry business can learn from this because YOU GET WHAT YOU TOLERATE. If you allow poor behaviour, you will get more of it, especially when starting meetings on time. 

My blog article, which this episode was based on, can be found here. 

If you have any questions about this episode, please email me at tyson@podiatrylegends.com and make sure you visit the NEW Podiatry Legends Podcast website at https://www.podiatrylegends.com/ and check out our sponsors, online course and live events. 

Episode Sponsor:

Podiatry Clinic Websites - Step Up Your Website Game https://www.podiatryclinicwebsites.com/

Podiatry Business Coaching:

If you're looking for a podiatry business coach with proven results and no BS, please email me at tf@tysonfranklin.com or visit the coaching section of my website https://www.tysonfranklin.com/Coaching

YouTube:

Have you checked out my YouTube Channel - Tyson E Franklin https://www.youtube.com/tysonfranklin

James Clear is a world-renowned habits expert, and in his book ATOMIC HABITS, he explains that when you want to make changes to your life, you don't need to think big, and you don't need to turn your life upside down. Instead, real change comes from making hundreds of small changes, which compound over time, resulting in significant change long-term.

Goals are essential; they give you direction, but goals alone will not get you where you want to be unless you've developed the proper habits in the background. This applies to every area of your life.  

Available on Amazon

If you have any questions about this episode, please email me at tyson@podiatrylegends.com

Podiatry Business Coaching

If you're looking for a podiatry business coach that will help you get sh#t done and turn your podiatry business into a profitable business enterprise, stop looking and let's talk. To kick things off, all you need to do is email me at tf@tysonfranklin.com and tell me a little about yourself and your business. 

Upcoming Events

July 21-22, 2023 BRISBANE:

Work Smarter, Not Harder https://www.tysonfranklin.com/events/WSNH2023

Since 2016, Jonathan Small has been running a very successful Work Smarter, Not Harder two-day podiatry business workshop in the UK and on this episode, we discuss his course in a little more detail and why we will be bringing it to Brisbane, Australia, on the 21st and 22nd of July 2023. 

This is the first time the Work Smarter, Not Harder workshop has left the shores of the UK, so it's an event not to be missed. For further details, please visit https://www.tysonfranklin.com/events/WSNH2023.

DAY ONE Covers 4 Key Principles: 

1. Increasing Your Income: The business needs to make profits so that you can invest back into your practice, your patients, your team, yourself, and your growth as a podiatrist.
2. Improving Your Efficiency: Learning how to do more in less time will give you your life back. It's not about spending more time at work. 
3. Reducing Your Costs: What you make doesn't matter; what's more important is what you keep. 
4. Planning for Your Future: It's essential to enjoy your whole life, not just your working life. 

Applying these four fundamental principles will make you a happier podiatrist. 

DAY TWO digs deeper into the psychological principles for business success.

• Having a positive mindset
• Learning how to overcome your fears.
• Understanding your beliefs around money.
• Engaging your brain for success. 
• The importance of marginal gains in various areas of your business.  

"Never think that all patients are the same; you want to attract those patients to your practice that make you happy, and you make them happy. Then your life will be happy". 

If you have any questions about this episode, please email me at tyson@podiatrylegends.com

Podiatry Business Coaching

If you're looking for a podiatry business coach that will help you get sh#t done and turn your podiatry business into a profitable business enterprise, stop looking and let's talk. To kick things off, all you need to do is email me at tf@tysonfranklin.com and tell me a little about yourself and your business. 

Subscribe to my YouTube Channel - https://www.youtube.com/tysonfranklin.

Consider joining the Podiatry Business Owners Club on Facebook - https://www.facebook.com/groups/podiatrybusinessownersclub.

New Website Coming Soon - https://www.podiatrylegends.com 

As I mentioned in PART 1, my wife and I worked successfully together for well over twenty years, and it was one of the best business decisions we ever made, so I wanted to produce these two episodes because I knew our story was not unusual.

There had to be others with the same success stories. 

In PART 2, I am joined by Mark and Ariella Caldwell from Feetology Podiatry Clinic in Victoria Point, Brisbane, Tina and Patrick Rainville from Rainville Health, Ontario, Peter and Kathryn Ferguson in Nova Scotia, and David and Jodie Simard from Simard Foot & Ankle Clinic in Ontario, Canada. 

Together Tina, Patrick, Peter, Kathryn, David and Jodie also run a practice management group called the Foot Health Network for Canadian Podiatrists. 

These are four basic questions I asked each couple:

1. How did working together come about?
2. What have been the positives?
3. What have been the negatives, if any?
4. What advice would you give other couples if they were considering working together? 

Some Big Takeaways

• In a small business, especially a family business, it can be difficult when you need to give advice or deliver bad news when it's time to let people go because of the emotional connections between both of you. 
• Having a business mentor, a third person, will not only improve your business but will also reduce arguments and help you reach your goals faster. 
• It's important to always main a good sense of humour. 

"If it hurts your guts and scares you, you're being innovative. If you're comfortable doing it, and there's no pain, you're not pushing yourself". - Patrick Rainville. 

If you have any questions about this episode or you have ideas for future episodes, please email me at tyson@podiatrylegends.com

Upcoming Events

If you want to know about my upcoming events, please visit the EVENTS page on my website. 

Podiatry Business Coaching 

I you're looking for a Podiatry Business Coach that gets sh#t done and has a proven track record of helping podiatrists achieve outstanding business results, visit my website www.tysonfranklin.com or send me an email at tf@tysonfranklin.com. I'm here to help if you need me. 

Subscribe to My YouTube Channel

Are you SUBSCRIBE to my YouTube Channel - Tyson E Franklin? This is where I upload all the uncut videos from my podcasts and other inspirational and informative business tips. 

NEW WEBSITE COMING SOON - www.podiatrylegends.com

Episode Sponsor - www.podiatryclinicwebsites.com 

If your podiatry business is currently up against a husband and wife team, this episode will help you understand why they may be kicking your arse. 

Suppose you've considered working with your partner but have been put off because of all the negativity surrounding husbands and wives successfully working together. In that case, this episode will help you see all the positives and why there's magic in working together. 

My wife and I worked successfully together for well over twenty years, and it was the best business decision we ever made, which is why I wanted to produce this episode because I knew our story was not unusual. There had to be others with the same success stories. 

In part one, I am joined by Trevor and Karie Haynes from Elite Foot & Ankle Associates in Oregon, USA, Emily Smith and Trent Salkavich from Sports And Structural Podiatry, Sydney, Australia, and Dean and Jenny Walsh from Walsh Podiatry in Bermingham, UK. 

In this episode, we discuss:

• The transition of working together.
• There are often difficulties in the first few years. 
• The importance of clearly defining your managerial and clinical roles.
• Working together when big business decisions need to be made. 
• Managing others and the importance of values when you bring new people into your team. 
• The new skills you learn working together. 
• How working together adds an extra dimension to your relationship. 

Takeaway Tips

1. Travelling to work in separate cars and having separate interests outside of podiatry gives you a little breathing space. 
2. There's no better feeling than having someone in your business that you trust 100%. 
3. The positives of working together far outway any of the negatives. 

If you have any questions about this episode or you have ideas for future episodes, please email me at tyson@podiatrylegends.com

Upcoming Events

If you want to know about my upcoming events, please visit the EVENTS page on my website. 

Podiatry Business Coaching 

I you're looking for a Podiatry Business Coach that gets sh#t done and has a proven track record of helping podiatrists achieve outstanding business results, visit my website www.tysonfranklin.com or send me an email at tf@tysonfranklin.com. I'm here to help if you need me. 

Subscribe to My YouTube Channel

Are you SUBSCRIBE to my YouTube Channel - Tyson E Franklin? This is where I upload all the uncut videos from my podcasts and other inspirational and informative business tips. 

NEW WEBSITE COMING SOON - www.podiatrylegends.com

Episode Sponsor - www.podiatryclinicwebsites.com 

 

Dana Cardinas loved podiatry, and she was damn good at it. But a surprise diagnosis of idiopathic ulnar neuropathy, followed by a shocking discovery of Stage 3C colon cancer, forced her to step away from the profession she adored.

In this episode, Dana opens up about how she handled early retirement, battled cancer, and found purpose again through helping others and launching a new business, 1 Stop Promotional Products. From laughing down clinic hallways to launching a neuropathy support group that's changing lives in Colontown, Dana proves that purpose doesn't end with a job title.

If you're a podiatrist, business owner, or just someone navigating life's curveballs, this conversation is for you.

Please visit the Podiatry Legends Podcast website to read more and see photos. 

If you're enjoying the Podiatry Legends Podcast, please tell your podiatry friend and consider subscribing. 

If you're looking for a speaker for an upcoming event, please email me at tyson@podiatrylegends.com, and we can discuss the range of topics I cover.

Don't forget to look at my UPCOMING EVENTS

Do You Want A Little Business Guidance? 

A podiatrist I spoke with in early 2024 earned an additional $40,000 by following my advice from a 30-minute free Zoom call.  Think about it: you have everything to gain and nothing to lose, and it's not a TRAP. I'm not out to get you, I'm here to help you. 

Please follow the link below to my calendar and schedule a free 30-minute Zoom call.

I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. ONLINE CALENDAR

Business Coaching

I offer three coaching options:

1. Monthly Scheduled Calls.
2. Hourly Ad Hoc Sessions.
3. On-Site TEAM Training Days around communication, leadership and marketing.  

But let's have a chat first to see what best suits you. ONLINE CALENDAR

Facebook Group: Podiatry Business Owners Club 

Have you grabbed a copy of one of my books yet? 

2014 – It's No Secret There's Money in Podiatry 

2017 – It's No Secret There's Money in Small Business  

 

Un-edited Transcript

Tyson E Franklin: [00:00:00] Hi, I am Tyson Franklin and welcome to this week's episode of the Podiatry Legends Podcast. The podcast designed to help you feel, see, and think differently about the Podiatry profession. With me today is an old friend, well...not that old.

We've only known each other for about 12 years. It is Dana Cardinas, and we met in 2013 in Nashville, Tennessee, at REM Jackson's top practices. But our friendship got bonded even more from about 2015 onwards, when we were at Dave Free's business Black Ops event, which people have heard that I go to on a regular basis.

So Dana, how you doing today?

Dana Cardinas: I'm so good. I'm so happy to be here, Tyson. Thank you. Oh my gosh, I'm so excited.

Tyson E Franklin: I knew you'd bring the energy and I should mention to people that Dana lives in Texas, so there is a slight accent.

Dana Cardinas: Yes, most definitely. And I apologize for my attire today. I literally just got out of the pool.

It's hot and it's summertime and it was pool time tonight, so, yes.

Tyson E Franklin: [00:01:00] So are you born and bred Texan?

Dana Cardinas: Yeah, I was born and raised in central Texas. Yes. On a ranch. 300 acre ranch?

Tyson E Franklin: I have seen photos of you driving tractors.

Dana Cardinas: Yes. Yeah. So most recently convinced my dad to teach me how to drive the bulldozer.

So finally was able to get on that machine after 50 something years.

Tyson E Franklin: He wouldn't let you drive it?

Dana Cardinas: No. He's very protective of that thing, so understandably he didn't want me to take it out any fences, but I did pretty good for my first go.

Tyson E Franklin: So what we're gonna be talking about today, I'm gonna tell give people a bit of a rundown.

We're gonna talk about what got you into Podiatry and also what got you out of Podiatry and what you're currently doing now, which I think is pretty cool. So yeah, let's go to that first question. Why Podiatry? How did you get into Podiatry in the first place?

Dana Cardinas: So I always, my entire life, since I was wee little, I wanted to be a doctor.

I didn't have a specific profession. I just knew I wanted to be a [00:02:00] doctor. But as I went through undergrad and spent time shadowing different professions I narrowed down things that I didn't wanna do. I knew I didn't wanna do certain things, and after I graduated from undergrad I needed, I just needed some time to figure out what was gonna be next.

While I was studying for my MCATs, getting ready to, try to get into med school. And I worked in a large Podiatry practice in Carrollton, Texas.

And I loved it. I absolutely loved it. And I started, just in their front office answering phones. I needed a job to pay bills, and I went from answering phones to being a medical assistant because I was very interested in what they were doing back there.

And at one point, one of the docs pulled me aside and said, Dana, you need to do [00:03:00] this for a living because you're diagnosing and treating my patients. And really, you should be paid for it if you're gonna do it. And I, and we had a long talk about it, and I really picked his brain about why he wanted to be a Podiatry.

Yeah. What did he get outta it? Why did he like it? And what was happening in Podiatry that I didn't see and what did I not know? I really wanted to know about it.

Tyson E Franklin: That's a really good question though that you asked because Yeah. I do think sometimes when people are choosing careers or even when they're in Podiatry now and they may have only been in for a couple of years and go, oh, I don't know if I should keep doing this.

They need to talk to people. Yeah. Even if they'd send an email and say, can we jump on a Zoom call with someone like myself, it's been in the profession for well over 30 years is reach out to those people and say, why are you, why did you stay in this profession for so long? When I feel like giving it away after two or three years.

Dana Cardinas: Right. And he and that is key, honestly for any profession. Honestly. I think it's reaching out to people in your [00:04:00] profession and asking them, if you're burned out, find out, what's the other person doing that They love it so much, that they can help you. But this practice had seven docs in it.

I talked to all of them and they all had such good things to say about the specialty. They loved it. And that from a doc that had been out for two years to, I wanna say, the one doc that started the group had been out for 30 something years. So at the time, so like they were in it, they loved it, they loved the business side of it, but they loved treating the patients.

Just the whole aspect of it. Yeah. So that's when I said, okay I'm doing this because I really liked it. I just, I loved the idea that you could see a patient. And maybe fix their problem right away. Maybe it was just a simple ingrow toenail boom, you fixed it and they feel better. Or you could offer them something that wasn't [00:05:00] surgically, related like orthotics or just talking to them about improved running, anything like that could just make them feel better almost instantly.

But then there was also that other side of it for me that really grabbed my attention was. Taking something structural that wasn't working right and fixing it so that they could function either without pain or more appropriately. So, that, that was a big draw for me.

That was my draw. Okay. 'cause that was, I loved working with my hands. Again, I grew up. That way. I didn't grow up in the city. I grew up on a farm and we fixed things and so I, that was my track. And so that's how I got into Podiatry. So I applied to four or five different schools.

And so I ended up going to Temple University of Philadelphia.

Which blew my mind. I was not from a [00:06:00] size of a city that big, so that was like, a culture shock for this West Texas girl. But I loved it. I loved every bit of it. I just soaked it up.

I traveled while I was there a ton, but I also made such great friends, but I really. I really just dove right in it, man. I dove right in it. I wanted to know everything about Podiatry and loved it. Went to residency back here in Texas, so a year in San Antonio, and then two years with lake Great Sam Mendocino in Houston.

God rest that guy. But from that point knew that, okay, this is where I was supposed to be. Yeah. This is what I was supposed to be doing. And then ended up in practice in Grapevine, fantastic practice in Grapevine and we grew that practice to two locations actually. So we had one in Grapevine and one in Keller.

So I joined Foot Ankle Associates of North Texas and then ended up [00:07:00] becoming a partner there about a year and a half after I joined. So yeah, it was awesome. Loved it. And that's

Tyson E Franklin: where you were, right up through to you finishing?

Dana Cardinas: Yeah. Yeah, absolutely. And I really didn't have plans of retiring when I did, yeah. I just didn't have an option.

Tyson E Franklin: We'll get to that in a sec. But the one thing I noticed when I first met you too and why we've probably remained friends is I've always loved your energy. And if, and I'm sure people whether watching the video on YouTube or they're listening to the podcast, they can pick up your energy.

Yes. And I would say that was a big part of what made you a good Podiatry too. You took that energy into the room.

Dana Cardinas: I did. I who I am is exactly who I was when I walked into a patient's room. It didn't matter if you were three years old or 103 years old, you got the same me.

And we smiled and we laughed and we talked about [00:08:00] your life not mine. And we talked about your kids and your family and I got to know you. And when some of my patients hit huge milestones in their treatment, whether that be my diabetic patients when we healed ulcers or we saved limb. Or my ankle fracture patients, when they could actually put their boots back on and go back to work.

We would dance down the halls. Yeah, we would party down the hall. That's who I was. And that's, you got this when you came to see me, which was usually quite a mess, let me tell you that. It was fun.

Tyson E Franklin: I just love it. And you worked for a couple of years at the practice that you ended up becoming a partner in, was that always part of your plan to become a partner or you never even thought about that?

It took you by surprise that they wanted this loud text and, Hey, by the way, is everyone in Texas loud?

Dana Cardinas: No.

Tyson E Franklin: No. Okay. Most

Dana Cardinas: of us are. Yes. [00:09:00] Yes. Most of us are. There are just some that are a little louder than others.

But yeah. Yes.

Tyson E Franklin: Are you one of the louder ones?

Dana Cardinas: Yeah.

Tyson E Franklin: Yeah. Okay. Just checking. Just wanted to check, just see.

So I'm prepared in December.

Get ready man.

Tyson E Franklin: So, so when they approached you by buying in the practice, were you sort of like, yeah, that's great. That's what I was hoping would happen. Or did it take by surprise?

Dana Cardinas: I think timing wise took me by surprise 'cause it happened a little sooner than what I thought.

But the way the three of us at the time, there was only three of us. We just were, we jelled so well together that it just seemed like a natural fit for that to happen. And so it, it was perfect timing. And I, in residency, you always heard, oh, you wanna be a partner in a practice, that's where you wanna head.

And now looking back on it and talking to other, my residency mates that were not partners in a [00:10:00] practice because they chose not to go that route, that it didn't fit their lifestyle. So I would say anybody listening, you don't feel like if you're not a partner, you're not successful by any means.

Yeah. It just might not be the track that it fits your life for us. In that particular moment, it was perfect. It was the right scenario for us to do that. And it worked out phenomenal.

Tyson E Franklin: Yeah I think that's a really good point because I think some people meant to be business owners, like I was always meant to work for myself .

I just always knew that was gonna happen. And the funny part is. Neither of my parents owned their own business. Nobody in my family that I even know had their own business. So why I was that way. I have no idea that was just me. Yeah. But I think there's certain people that they should never own their own business.

They should stay as employees because they are really good employees. Yeah. And what, like you said too, it's a different level of pressure you get when you are actually the business owner that when you're an employee, [00:11:00] you go away on your four weeks holiday, you don't have to think about anything.

Dana Cardinas: Yeah, right.

Tyson E Franklin: Two weeks in America, you only get two weeks holiday in America, don't you?

Dana Cardinas: It depends on how much you negotiate, man.

Tyson E Franklin: But in general. In general, in America, two weeks is all you get.

Dana Cardinas: Depends. Most of the docs that we, you know, when we brought in docs as associates, we gave them three weeks in the beginning.

So I, that's pretty good.

Tyson E Franklin: But yeah, two weeks in, in Australia. In Australia, mandatory, four, four weeks holiday.

Dana Cardinas: I honestly, I'm not gonna lie, everybody should move to Australia. Numerous reasons just to like hear you guys speak all the time. But if you can get four weeks automatic man, sign me up.

Tyson E Franklin: Being an employer, you used to sometimes go, god dammit, when people are on holidays. But as a society, I think it's a fantastic thing because you need to have those mental breaks away from your business. And this is a problem that business owners don't do, is they work from morning [00:12:00] till night.

They don't take holidays, they do it year after year and they burn themselves out. And I think you've gotta have that break.

Dana Cardinas: Right. And it's hard as a business owner to take the break. It's hard to walk away 'cause you're you get in this, in your mind that, I'm not making any money if I'm not there and if I've got to have the money so I can't take off.

You just get into that cycle, but when you take the time away is when you have clarity and you can think, and then you usually end up making better decisions, which make you more money in the long run.

Tyson E Franklin: Yeah I remember my first, we, I'd take a week off here and there but it wasn't until, I think it was 2012.

I took my first three week break. Away from clinic, went overseas, went to America, did the trifecta of Disneyland, Las Vegas, and then San Francisco.

Dana Cardinas: Oh my gosh. That's amazing.

Tyson E Franklin: And I had a daughter with us and my wife and [00:13:00] we went with another family. Had such a good trip. I came back to work and nothing had changed.

Everyone was still working, in fact. Right. They were probably enjoying me not being there better. And from that year onwards, I realized I can take time off. So I was taking two, three week holidays a couple of times a year. Never looked back. Right, right. So I think you gotta trust, you gotta trust your team.

Dana Cardinas: Yeah. And that's it too, like. If you build a team that you've trained well, they know what they're doing. They know how to handle the situations, and they know how, like who to call when they don't know the answer. Like that situation's gonna come up. But when you've got that training in place. Oh, you can leave.

Trust me. They want you to go, they want you to go. They do, but you're getting cranky and you're getting agitated and they want you out as much as you need to take a [00:14:00] break.

Tyson E Franklin: Oh, yeah. But I totally get it. And I totally understand if someone is a solo practitioner and they feel that they can't do it.

But I think if you're a solo practitioner, go back to one of my earliest episodes on this podcast. It was episode 10 with Andrew Snyder and it's running a successful solo practice.

This guy is the most relate. He's been doing this for 30 years or something. Now.

Love that guy. Solo practitioner.

Tyson E Franklin: Has never employed another Podiatry. He goes to Disneyland more often than anybody else I know,

right? Right.

Tyson E Franklin: If you're a solo practitioner, go back and listen to episode 10 because it will change the way you think about having a solo practice.

Dana Cardinas: Yeah. Oh yeah. A super good friend of mine that we went to residency together, he was a solo practitioner for, gosh. At least 10 years before he brought on an associate.

Tyson E Franklin: [00:15:00] Yeah.

Dana Cardinas: And in the beginning he was this, I can't take, I can't leave, but once he figured out, okay I've got someone local that can cover my call if I'm out, they can take phone calls for patients that, call in after hours or have an emergency, whatever it might be.

So he had coverage for that. They didn't come in the office, but it was just a quick phone call if necessary. He, when he figured that out. He would take vacation about once every eight weeks. It might be a short little, like four day or thing. Yeah. But he was gone somewhere and his practice grew immensely.

Just simply because he was getting that mental break because it, let's just get real, it's not easy,

Tyson E Franklin: no. To

Dana Cardinas: do what we do. It's

Tyson E Franklin: not. And it's one of those things too. Every patient that comes through the door could be a potential lawsuit.

[00:16:00] And that's something that's, and that's why we have insurance and that Right.

But we choose this profession and Right. And you know that 99.999% of patients come in. That is never going to happen.

Dana Cardinas: No, it's never gonna happen. Right. And majority

Tyson E Franklin: of patients are nice.

Dana Cardinas: Right. Majority or. There's always a potential that patient's gonna walk in your front door that you don't know is going to absolutely kill your day.

Just kill it. It's over done. There goes the schedule. Forget it. You're not getting home till way late because that one person entered your office, but it's what we signed up for. Yeah, and honestly i'm not gonna lie, I don't think I'm not different than anybody else. I think we thrive on that a little bit.

I think we do love that little bit of excitement it's like you get excited about walking in that door to the patient room of, okay, what kind of shit am I gonna see on this one?

Yeah. Like, what crazy crap did this guy just do that I'm [00:17:00] gonna have to fix? And that was always my favorite.

Tyson E Franklin: That's the thing I think in life in general you, everybody wants a certain amount of certainty, which you need. It makes you feel comfortable and secure, but you also need that little bit of uncertainty to keep life interesting.

And I, yeah, and I feel when I hear someone's, oh, I'm bored with Podiatry, I wanna leave. It's the same thing, day in, day out, I'm going, we need to, you need to change things up.

Yes.

Tyson E Franklin: It's obviously what, however you are running your day, you've got too much certainty. You need a little bit of uncertainty to spice things up a little bit.

And that doesn't mean just going walking into work and sack somebody and create chaos. It's just your approach to work.

Dana Cardinas: Yeah.

Tyson E Franklin: Hey, make it a little bit different.

Dana Cardinas: I totally agree. And that might be why you're bored.

Tyson E Franklin: Yeah. Oh yeah. I like, if I wanted to, I could pick a certain part of Podiatry, keep doing that, and I would be bored, senseless.

I needed different types of patients coming through with different types of injuries to make it interesting. Yes. But some days I did wanna just switch my brain off. Yeah, [00:18:00] I did wanna to use it.

Yeah.

Tyson E Franklin: So, okay, I'm gonna pivot slightly because you love Podiatry so much. Everyone must be listening to this.

You hear your energy, your enthusiasm, you loved it, and why'd you leave?

Dana Cardinas: So, in December about mid-December of 20 2015, and I thought I had carpal tunnel. I, my hands were just killing me at night. In, in, in here, in the us.

The end of the year is always slamming busy because everybody's met their deductibles. They want everything done before the end of the year. Okay? And so we are all just maxed out. We've had surgery schedules full for three months or more. Patients are just like, I gotta get in, I gotta, again, I got it in.

So we're busy and we make it happen. That's what we do. We make it happen. So I would go to bed at night and , wear these wraps on my [00:19:00] wrist because it just felt better. I kept thinking, all right, I gotta go get this checked out. My hands just really hurt. But the next day I was like, it's okay.

It's not hurting as much. But by the end of a long surgery day, they were just, it was pain and it was pain, especially on my right that was going up to my elbow. And I was like, all right I just gotta go get this checked out. So get through December, I'm in the first week. January and I, it was fairly quiet, which was unusual, and I had one case booked on a Friday afternoon, and it was a tiny fifth toe arthroplasty.

Literally anybody that does these on a regular basis, skin to skin, you're looking at max. Six minutes to me. Yeah. That was me, max. Boom. It's not hard. And it took me 20 minutes and I couldn't feel [00:20:00] what I was doing and I was terrified. And I, it had, I had another case, I would have canceled it.

And I left, I got in the car and I called the office. Canceled all of my cases that were coming up. Put 'em onto one of the other partners and called my friend, who's a neurologist and said, I'm coming over something's wrong. And she was awesome. I had actually done surgery on her two, two years prior because she had some really cool ganglion cyst on her foot, which was amazing.

But another story. And so she's yeah, come on over. She did a, what is that nerve conduction study? Yeah. On me. And she's Dana, how long have you had this? And I was like, this week, like today, like I today. And she's like, how did this not, how did you not see this happening?

Because as she showed me at the time, and I'll show you my hands in the camera, all I had [00:21:00] lost the muscle mass on both of my hands. Along my thumb, especially along my ulnar side on my right, a little bit more or a little bit on my left. And the nerve conduction study showed that I had severe ulnar neuropathy on both sides.

She's like, that doesn't just happen overnight. I'm like, I'm telling you. I had pain, but I could feel

until today. And so, we did some further studies and over the next, the course of next two to three weeks and then really realized that what I had was not gonna be reversible. I had severe loss of my muscles in my hands, but also nerve damage.

I didn't have an option, but I had to retire. If you

Tyson E Franklin: had picked it up earlier, could you have prevented this from happening or was it inevitable that it was going to happen?

Dana Cardinas: Well, it was inevitable [00:22:00] because I didn't know what I had at the time. Yeah. Which as we'll continue the conversation you'll hear.

At she diagnosed me with idiopathic ulnar neuropathy. Because we went through all the tests, all the blood work tests, the MRIs of my neck, you name it, trying to find a reason for this to have happened suddenly , which we never came up with a reason. I ended up getting an ulnar release on my right side that helped the pain.

And, but I was officially retired March 31st. Of 2016. So within 90 days I found out I had basically permanent neuropathy in my hands. That was with a sudden onset and I was retired, but out.

Tyson E Franklin: How old were you then?

Dana Cardinas: I was, at the time I was 46.

Tyson E Franklin: Unexpected. Yeah.

Dana Cardinas: Very unexpected. That was not on the [00:23:00] bingo card for that year, Tyson at all.

Tyson E Franklin: It's, yeah, it's like those yeah, one of those things like death pill, you people bet on who's gonna pass away that year. You never would've thought in 2015 and we had caught up in October, 2015.

Yeah, within six months you'd be retired. That'd be it. And I still remember the photo of us in 2015 where I had my cactus shirt on. Remember before, before we went out into the desert and you thought it was hilarious.

Dana Cardinas: I just, that photo just popped up on my phone as a memory the other day. Yes.

Tyson E Franklin: It is a great photo.

Dana Cardinas: It's the

best. Yeah. And

Tyson E Franklin: I always tell people that too, that it's one of those things, just life in general, you don't know. What's going to happen. And it's, and you can't sit there in fear thinking, oh, is this going to happen? But every now and then you will be thrown a, a curve ball and it's how you bounce back.

Dana Cardinas: Right. It's true. I I was not expecting the curve balls that would happen [00:24:00] after that.

Tyson E Franklin: Yeah, for sure. I know there were more curve balls.

Dana Cardinas: And they kept coming for a while. But, so here I am, I'm done. I had no idea what I was gonna do next. So tried a few things here and there, but it just didn't, that, it just didn't, wasn't supposed to pan out, to be honest.

It just wasn't supposed to because. In January of 2018 I was having some pain in my abdomen, my lower abdomen like right lower quadrant pain, and I kept putting it off to, oh, it's probably gas. It's probably this, it's what we all do as physicians. Ah, I'm fine. It's whatever.

Yeah. We think we know. And so, my wife Becky said, will you just go get it checked out? You are really complaining about it, you should actually get it checked out. So I go see the GI doc, explain what I've got going [00:25:00] on, and he was like, you know what? It sounds like it's nothing because I did have a history of like acid reflux and some GI stuff.

And he is like, it's probably nothing but let's just do an upper or lower endoscopy and let's just see.

Tyson E Franklin: Yeah. And were you the, and were you the windy one in the relationship?

Dana Cardinas: Yes, most definitely.

Tyson E Franklin: And that's why always when you had that pain, first thing you think, oh, it's just gas again, right?

Yeah.

Dana Cardinas: Just gas, whatever. Yeah. And so, I won't ever forget January 8th, 2018, I have my scopes and as I'm laying in recovery, waking up, I hear the GI Doc tell Becky. The upper is fine. She has colon cancer though. She has a large tumor in her colon. And I was like, and I just remember laying there thinking what the,

[00:26:00] I have cancer.

Tyson E Franklin: Yeah. Be thinking of the same thing.

Dana Cardinas: I have cancer, like the real cancer. And so,

Tyson E Franklin: the real one.

Dana Cardinas: Yeah, like the real one. So I ended up he couldn't complete the colonoscopy because the tumor was too big for him to pass it. So, that, that day was a blur.

And then the next day I called my friend, who was a colorectal surgeon that I sat on a board with at one of the hospitals. And said, cliff guess what? I need you. And he basically said, I'll see you in the morning. And then right after that phone call, I called my good friend who is an oncologist who I used to call.

When I got those reports back, you know when you do biopsies in the office and it comes back melanoma and you're like, oh shit, melanoma on a [00:27:00] toe. I don't need to be seeing this. Yeah. This is not my, she was the one that I would call to say, Heidi, who's the best oncologist? Oncological surgeon that needs this.

She was my sounding board when I got those strange things back, and so I called her and said, Heidi. Guess what? I need you. And she said, okay, I'll see you when Cliff is done with you. And they literally became my team overnight. And they talked to each other before I even got to the, his office the next morning.

They had a plan in place for me. And so I had CT scans. The next day saw him. I've come to find out I had a very large tumor that was over 10 inches long, and it was almost 99% occluding in my colon. So likely had I gone another couple of weeks, a month I probably would [00:28:00] not be here.

Yeah.

Because

Dana Cardinas: it, it would've just ended me. So, then. Fast forward after that, he did surgery. I lost 27 inches of my ascending and transverse colon, but he was able to reconnect re anastomosis both ends so that I did not end up with a bag, which I wasn't excited about, if I was gonna have to have one.

But if it kept me alive, okay, fine. Me, I would've made a ton of jokes out of it, and it would've been like,

Tyson E Franklin: Oh, you've carried around like a handbag.

Dana Cardinas: Oh God, yes. It would've happened. Yeah. But for me it did not have to happen. So, once I healed from that, six weeks later started chemo, went through eight months of chemo that was probably the worst thing I've ever been through.

Because now let's flash back a little bit. Yeah. On the neuropathy part. [00:29:00] Okay. We didn't know at the time in 2016 why I had neuropathy. But after I retired and before I found out I was diagnosed with cancer, I kept breaking out on these full body hives. And I don't mean like itty bitty tiny hives, hives, massive four six inches hives all over my body.

I was going through the treatment of trying to figure out what environmental food, what allergy did I have that was causing this. But in talking with my oncologist, she put all of my picture together. And what I had was perine neoplastic syndrome, which is rare. But it's the cancer that I had growing in me that I didn't know I had.

Was causing the hives that gave me the wonderful neuropathy and a few other things. And so that's so that

Tyson E Franklin: there are all signs of something else was actually happening anyway.

Dana Cardinas: Yes. I just didn't, I just didn't know that's, and per neoplastic syndrome is something that is diagnosed. After the [00:30:00] fact.

It is rarely something that some physician would put together and say, oh, you have cancer because you have all these things happening. Yeah. It just doesn't work that way. Yeah.

Tyson E Franklin: Real cancer.

Dana Cardinas: Real cancer. Yeah.

Tyson E Franklin: A another friend of mine exactly the same diagnosis around exactly the same time and that's why I, I.

Way back. I wanted to get you on here way, way back. And I said the same thing to him. I wanted to get him on the podcast as well. And he's not with us anymore.

Right?

Tyson E Franklin: He didn't, he he got the bag and last time I saw him was actually on my birthday. I had to make him breakfast on my birthday. At his house?

Yeah, at his house. 'cause he said, I want your favorite breakfast that you make. And I saw him then. He said, oh, they've told me I've got heaps of time. I'm gonna beat this. Everything's gonna be absolutely fantastic. And five weeks later he passed away.

Dana Cardinas: Yeah.

Tyson E Franklin: [00:31:00] And so, yeah, that, and that's why,

Dana Cardinas: and I'm, I'm sorry, I'm sorry to hear that.

Tyson, I, that breaks my heart,

Tyson E Franklin: but Oh geez. That's why I think it's important to talk about this.

Dana Cardinas: It's hugely important because I'm lucky.

Tyson E Franklin: Yeah.

Dana Cardinas: I know I'm lucky. I, when I was diagnosed stage three C. So I only had one more stage to go before I was stage four, and I was lucky that it had not spread to any other organs.

But that was that I'm lucky in two regards in educating myself on colon cancer because as I was diagnosed, yeah, once you get past that first initial part of it and you get a plan. Once you get a plan, it's almost, that's when you can breathe. You can't breathe until you get a plan.

But once you know [00:32:00] the, these, X, Y, and Z need to happen, and this is when we're gonna do it. That's when I started researching and and finding out more about the diagnosis and what does it mean and what does treatment mean and what am I looking at here? What, where am I gonna be here?

And so, I was lucky enough that, someone else who had a family member that was going through colon cancer. She this wonderful person connected me with her and through her I got connected with a wonderful organization called Colon Town. And Colon Town is an online um, resource for patients that are going through colon cancer, but it's also for the caregivers and the, your, the spouses, the friends, anybody who is either affected by it, is a patient, any of [00:33:00] that.

You can go to colontown.org to get more information about it. But I dove into it and it's right now it is on online, on Facebook. It's private. So you, everything we discuss in there, you, nobody else is gonna see it. It's just us. They are working their way off to a separate platform. That's even better, to be honest.

But so I dove into it. And it made me feel better because I could talk to other people that were just like me, that were going through exactly what I was going through. But what the crazy part Tyson is while I'm going through chemo and my dang numbness is getting worse because the chemo that we have to go on that keeps us alive.

Its number one side effect is peripheral neuropathy. Okay. And cold sensitivity. Oh God, it sucked. Oh, so my neuropathy went off the charts. Like,

Tyson E Franklin: I shouldn't, I shouldn't be giggling when you say that. I, but you

Dana Cardinas: [00:34:00] can because you, I mean you, oh God. The stories. But I would have my, had I ended up with full facial numbness, my tongue was numb most of the time.

My, my chest was numb. Just there wasn't much of me that wasn't numb except my butt.

Go figure.

So there were so many questions that would come up in this group about how to deal with neuropathy that I noticed I was answering them because it was what we treated.

And I knew the answer and I knew what could help. 'cause I was helping myself. That I reached out, eventually reached out to the creators of Colontown because in Colontown there's these little neighborhoods. So if you're stage four, you're in a certain neighborhood, so you can just have those specific conversations.

Or if you are a certain genotype, then you have those conversations in that trials group maybe. And so I said, Hey, can I start a group for neuropathy? And they were like, yes, please, because we all have it. [00:35:00] And so I started a group inside Colon Town that is only for neuropathy and I it. Warms my heart because we have, within that group now created some treatment processes for those that are now going through chemo with the certain drug that we have to take where we now ice our hands and our feet so that it's reducing the neuropathy that people are getting now.

And we started that as a patient led. Research project basically, and it is now becoming standard of care and it's the most fucking awesome thing I think I've ever done in my life.

Tyson E Franklin: I think that is absolutely fantastic and what I like about it is you've used your knowledge in your experience as a Podiatry to actually help this group of people.

Dana Cardinas: Yeah.

Tyson E Franklin: I didn't see [00:36:00] that

Dana Cardinas: coming.

Tyson E Franklin: Yeah. Right.

Dana Cardinas: Unexpectedly. I didn't see it coming.

Tyson E Franklin: Yeah. I always say everything's supposed to happen for a reason. Exactly. And sometimes I do question a lot of things that happen and I like to think there's a reason behind it. Yeah. My dad passed away when he was 49. I was only 17.

I kept thinking, where's the reason? And that,

yeah,

Tyson E Franklin: there's certain things I changed in my life around that time afterwards that I wouldn't, probably wouldn't be doing what I'm doing now or had the career I had if. I hadn't got that kick back then. Yeah. I would've had a different path that I was on.

So I think it's the same with you. You've had a few crazy things happen and now you're on this completely different path. So when did you get the the tick, the all clear

Dana Cardinas: so I got the all clear? October of 2018. That we call it no evidence of disease. Yeah. Because I'm a stage three CI never get cured.

I, I will forever, my whole life be monitored. [00:37:00] But I've been clear ever since. I just saw the, my oncologist, in fact, I retired, my friend she left me to go travel the world and so I'm working, I'm breaking in a new one, and I like her a

Tyson E Franklin: lot. So how often needs to get checked?

Dana Cardinas: So now I just graduated, so once a year.

Woo. It's awesome.

Tyson E Franklin: That is good news.

Dana Cardinas: I know it is.

Tyson E Franklin: So now, now you've got through all that and retired from Podiatry, your Helping ColonTown I, oh, by the way, I love that t-shirt. Was that your design? That t-shirt?

Dana Cardinas: The.

Tyson E Franklin: The one I read out before that says colorectal cancer awareness, because that shit matters.

That shit matters. Yes.

Tyson E Franklin: That's a great t-shirt. And then you've got, on the t-shirt, you've got all the names of what people who have had colon cancer, what they would call their poo.

Dana Cardinas: Yeah, their poo. And

Tyson E Franklin: I like dookie. I haven't heard dookie for a while. [00:38:00]

Dana Cardinas: Oh my gosh. The stink pickle. That's my favorite one.

Tyson E Franklin: That's my favorite one. I like the Corn Eyed butt snake that this is all by the way. People just let you know this is all on a t-shirt, which I think is very funny. Um, Code brown goat pellets nuggets.

Dana Cardinas: I did, I asked all of my friends, okay, what do you call it? And I had my good friend Lauren, who is a graphic artist I said, okay, Lauren, here's all the name here.

Here's what we call it. And I used the poop emoji and put it all in there. And he did a phenomenal job.

Tyson E Franklin: In the show notes, I'm gonna put a copy of this shirt, the front and back because it is a hilarious shirt. And I think you give everyone a bit of a laugh too.

I like the head of, they have put here turd. It's basic. It's basic. It's very basic. And somebody else did put shit.

Dana Cardinas: Yes.

Tyson E Franklin: Basics. I dunno what a shoey is. That's a little bit weird. In Australia shoe's called a [00:39:00] Completely a shoey is drinking a beer out of a, out of a jogger. That's called a shoey. Oh

Dana Cardinas: No.

A shoe chewy that, yeah, that's a stinky one. Yeah. Whoof, that's That's a big one.

Tyson E Franklin: Yeah. Ah, that's like shoe fly pie.

Dana Cardinas: No,

Tyson E Franklin: No, that's completely different. That's actually quite nice.

Dana Cardinas: Good. That's awesome. Have you had

Tyson E Franklin: that? Have you had shoe fly pie? I

Dana Cardinas: did when I was in Philly. Yes. Yeah.

Tyson E Franklin: Yes. That's pretty good in the I got it.

Good. I got it from this town called Intercourse.

Dana Cardinas: I, that's where I had it too. That's right next to Birden hand.

Tyson E Franklin: Yeah. Where the arm where the Amish. The Amish had the shop there. Yes. And they were selling shoe fly pie where I

Dana Cardinas: had it. Yeah. That's awesome.

Tyson E Franklin: And people don't think this podcast is education.

Dana Cardinas: There's so much education here.

Tyson E Franklin: Some people think this show's not educational.

Dana Cardinas: Tyson, I could go on and on about poop.

Tyson E Franklin: So now you have your own business. You've set up something else called One Stop [00:40:00] Promotional Products. And if people are looking for it, it's one. The number one. One stop promotional products.com.

Dana Cardinas: Yes.

Tyson E Franklin: People can go check it all out. Actually,

Dana Cardinas: either way, you can put one, the number one or spill out one both ways. We'll get you there.

Tyson E Franklin: Oh, cool. Okay. I wasn't quite sure. So OneStop promotional products.com. So this is your business that you're doing now. All promotional products? Yeah. You are servicing mostly America.

Do you ship it overseas or anything like that?

Dana Cardinas: No. Right now we're not doing anything overseas 'cause it's a little too crazy for that right now. Yeah. But we do we are. Mostly 95% B2B. And we love it. We love it. We have two airlines and 175 active companies that we work with monthly. Oh, cool.

And adding more, we add more weekly. It's a lot of fun.

Tyson E Franklin: Who? Yeah. Well, I'm gonna order something and pick it up when I come over. In December.

Dana Cardinas: Oh my God. Oh my God. And I'm gonna put [00:41:00] a big stink pickle on it. I'm gonna say you that right now,

Tyson E Franklin: but the get ready. So how did you get into this? What was the OO Obviously like you retired young.

Dana Cardinas: Yeah.

Tyson E Franklin: And you, did you end up selling the practice?

Dana Cardinas: I sold my shares in the practice. So the other docs were still there practicing. Yeah. And so they were not ready to retire yet, obviously. No, they were still doing it. They were, they, we were all pretty much the same age, so they were still doing their thing.

So I, I sold my shares and got out.

Tyson E Franklin: Okay. And then being young, as you still are. In my eyes

Dana Cardinas: absolutely

Tyson E Franklin: is this, how, why you, we gotta do something else. And that's how this came about.

Dana Cardinas: It was totally by accident, a hundred percent accident. I go going through the cancer thing. I didn't do anything that year.

Obviously.

Yeah.

Dana Cardinas: But in 2019 my wife and I were. Talking about, well, you know, let's, let's do something for fun. I'm getting bored. I need to do something with my hands. I like building things. [00:42:00] And somebody said, Hey, what, why don't you get one of those cricket machines and make signs?

And a cricket machine is like a machine that you can send a design to. And it'll cut it out for you and then you can, put the vinyl or whatever Yeah. On side. Okay. That sounds fun. Yeah. Yeah. Yeah. And so, I was just doing it for fun and our local Mexican food restaurant that we go to entirely too much.

But I refuse to stop going. They were like family and they said, Hey, you're doing some fun stuff. Do, can you make t-shirts? Because their staff, their shirts were horrible. They were truly horrible. And I, that night, we said, you know what? We don't know how, but we'll figure it out.

Yeah.

Dana Cardinas: 'Cause they needed shirts, so we went home. We bought a cheap Amazon press. I watched about 10 YouTube videos and was like, screw it. Let's make some shirts. And so we literally did their, that year it was their Cinco de Mayo shirts and they all it said was [00:43:00] Margarita's Mexican restaurant on it.

That's it, that's all it said. But we made them and they could not have been happier with them. And. Customer said, Hey, where'd you get your new shirt? And they said, Dana. And Becky. And then next thing you know, they, we got more business and more business. And it got to where we said we might need to figure out how to do this with more professional equipment.

Yeah. And

Dana Cardinas: so we upgraded to more professional equipment, as you can see behind me.

Tyson E Franklin: Yep. You can see it all there.

Dana Cardinas: And now we run two heat presses, two professional heat presses on a regular base daily and just added this fabulous two head embroidery machine behind me. So we didn't have to outsource that anymore.

And so, we do apparel, no minimums in house, which is awesome. But then if you need things like pens or name badges or you name it, literally anything you can think of, [00:44:00] lip balm. Lip

balm. Yes. Lip balm. Lip balm.

Dana Cardinas: We work with wholesalers for that and so we can, we have access to over 2 million products, which is fun.

Tyson E Franklin: I know when I was on the website having a look around there was, it was so much fun looking at everything. And I was think as a Podiatry business, and I've got some Podiatry. One particular Podiatry friend called Carly who just loves swag.

But

Tyson E Franklin: anything that's branded and got names on it. Right.

Just,

Tyson E Franklin: and I must admit, I've got so many t-shirts, I've got like 200 t-shirts that I won't part with half my t-shirts. I've picked up at events, podcasting conferences and I just love, I'm the same thing. I just love that sort of stuff.

Dana Cardinas: Right. Well, and the so again.

Something I didn't see heading my way was all the things that I learned at top practices in day freeze and reading Jim Palmer, all those things. That is [00:45:00] now what we do.

Tyson E Franklin: Yeah.

Dana Cardinas: So we are that, that aspect of your business that keeps people top of mind. And that's the fun part because I have a little different spin on how we present products.

I'm not gonna present you just a cheap cozy which a lot of companies will do because it's a cheap, cozy. Yeah. I'm gonna, if you are an electrician, I'm gonna present you something that is for your field that a customer is gonna want for the rest of their life they're never gonna get rid of.

They're gonna keep it, and they're gonna call you over and over again. And that's why we keep getting business.

Tyson E Franklin: Yeah that's a really good point. I've been to places where they'll have promotional products and it is cheap. I mean, You'll, you're trying, it's cheap. You're write with the pen and you've got RSI before you've written about the fourth word.

'cause it's just, there's so much resistance against the paper. Yeah. Or you'll bring something home [00:46:00] and your first time you use it, it just breaks. And to me, that makes a business look bad when they hand out crap swag. Exactly. Whereas if they hand a quality swag that you use again and again, then all of a sudden it, it actually puts that business in a positive light in your mind.

Dana Cardinas: Right. And it keeps them top of mind. Yeah. Like, it truly does. Give them that up. Advantage over maybe somebody else. We and a lot of times I talk to customers, potential clients that say, okay, I want five different things. And I'm like, well, what's your budget? And they made me say, 500 bucks, $500.

I'm like, all right, let's get one really good quality. Swag item. Yeah. For $500, let's not get a hundred of all these other little things, because all those other little things are gonna go in the trash. But this one really cool thing is gonna sit on somebody's desk and they're gonna look at it every day.[00:47:00]

Tyson E Franklin: Yeah. I, well, I got stubby holders done stubby coolers. Your coozies as you call 'em over there 15 years ago before I sold the clinic. And I've still got a number of 'em here at home that I still use, and I've gone to people's places and I've seen them sitting with their stubby holders.

Right. With a stubby in it. 15 years, after having them made. And they are still looking solid. They're still, yeah. Right.

Dana Cardinas: Yeah. That's

Tyson E Franklin: quality.

Dana Cardinas: That's what we're all about. And that's one of our taglines is quality products only. That's the focus.

Tyson E Franklin: I don't

Dana Cardinas: want just walking around with a bunch of cheap shit.

Let's go with some something good quality.

Tyson E Franklin: Well think everyone listening to this, they that. To me that just applies to everything in life. Even your Podiatry business is provide a quality service. If you are gonna buy machinery, get the best that you can. Just get the best. Exactly. 'cause it will last longer.

Give the patients the best. Whether it's covering [00:48:00] material or what you're getting the orthotics made of, just do, I think just always do the best you can.

Dana Cardinas: Right, right. And if it costs a little bit more, explain to the patient or the customer who, whoever you're talking to. Tell them, okay, it's, it costs more because there's more going into this one.

I've there's more time. The product's better. The craftsmanship is better. There's education behind it. It's not just, oh, I went online and ordered a pin from I don't know where, and I don't know who makes it and whatever. Spend the time and talk to your patients, especially because if there's something that you should be offering, but you're not because you don't think they'll buy it, they're buying it on Amazon, so why can't they buy it from you?

But it's a better product if you're getting it from a reputable vendor or you know that, okay, this product is a better product than what they're getting on Amazon. Why can't they spend money with you versus Amazon? [00:49:00]

Tyson E Franklin: It's true, and even the pen that I use most. This one is from a Podiatry clinic friend of mine, sole focus in Toowoomba.

Nice.

Dana Cardinas: Ooh. It is a, it is my God. SAT is my top seller. This is a

Tyson E Franklin: beautiful pen to write with. And whenever I run out she usually sends me a few more.

Dana Cardinas: I'll get you some.

Tyson E Franklin: Just, they just really good pens. It just the feel of it. And because, and she got the whole pen done, like in her corporate colors, what her clinic is all about as well.

And yeah. And she said the same thing. Wanted a quality pen, wanted something. When people write with it, they go, I want another one of these pens when they run out. And that's exactly what I do. But I do see it so she doesn't have to send it to me. I'll just pick some up next time I'm down there. So on. On that note, I want to thank you for coming on the podcast, sharing what got you into Podiatry, what got you out of Podiatry, which I think is just as important and what you're doing there.

And like I said at the start, I just, I've [00:50:00] always loved your energy. Love chatting with you. You're so much fun to be around.

Dana Cardinas: Thank you, Tyson. I, well, same is right back at you. I think as soon as we met. There was no doubt we were going to be destined to be lifelong friends because we laughed too much together.

For sure. So, and before we get off, I will just say this if you are 45 or older and you haven't had a colonoscopy, please get one. They're not scary. All you do is poop the night, the day before and everybody poops. So it's, that's not scary. But get it done. And if you are not 45, but you're having symptoms force your doc to get you in to get it done you really just need to get it checked out.

So, it'll save your life.

Tyson E Franklin: That is fantastic. So I look forward to talking to you again soon. Oh, and I'll see you in December anyway.

Dana Cardinas: Yes. Can't wait.

Tyson E Franklin: Okay. Talk to you later. Bye.

Dana Cardinas: Bye.

Dr Ben Pearl is a Sports Podiatrist from Arlington Foot & Ankle in Virginia, USA. He thinks all podiatrists need to have an ongoing thirst for knowledge, be willing to share and collaborate with others and go that extra mile when it comes to treating and finding solutions for their patients. 

Dr Pearl is also a Fellow of the American Academy of Podiatric Sports Medicine and the team podiatrist for the District Track Club, an elite Olympic development track team in Washington, DC.

In this episode, we discuss the following:

• Being a podiatrist is sometimes like being Sherlock Holmes.
• How podiatry makes a difference to athletic injuries.
• Working with sporting teams and explaining where a podiatrist fits in.
• Collaborating with others and the benefits of sharing thoughts.
• His yearly Biomechanics Summitttt. 
• Developing mutual respect from referrers.
• Retail foot orthotic stores.
• Why you need to connect with your community.

If you have any questions about this podcast episode, please email me at tyson@podiatrylegends.com 

Upcoming Events

If you want to know more about the workshops I have lined up this year, please look at my EVENTS. There's always something exciting lined up. 

Podiatry Business Coaching

If you're looking for a podiatry business coach that will help you get sh#t done and turn your podiatry business into a profitable business enterprise, stop looking and let's talk. To kick things off, all you need to do is email me at tf@tysonfranklin.com and tell me a little about yourself and your business. 

CURRENT WEBSITE www.tysonfranklin.com 

NEW WEBSITE COMING SOON www.podiatrylegends.com 

Tyson E Franklin and Carly O'Donoghue give this book a big thumbs up, but they agree it is not for the faint-hearted or someone wanting a feel-good read. Your brain has to do some heavy lifting.

This book is available from Amazon - https://amzn.to/421AXQB.

Annie Duke was a world-class professional poker player, and in this book, she explains that your thinking and decision-making process is far more critical than the outcome of the decision. A wrong decision resulting in a good outcome does not make the original decision any better, and vice versa; a good decision resulting in a less than favourable outcome does not mean your initial decision was terrible, especially if the decision was made using all the available information at the time.

Episode Sponsor: Podiatry Clinic Websites - https://www.podiatryclinicwebsites.com/

NEXT EVENT: Work Smarter, Not Harder - https://www.tysonfranklin.com/events/WSNH2023

There's nothing routine about routine foot care when you look at it from the patient's viewpoint. 

Priten Chohan-Solanki is from Cardiff, in the UK and qualified as a podiatrist in 2001. The majority of his career has been in education. He has been a clinical tutor at Cardiff Metropolitan University, a Lecturer at the University of Newcastle, Australia, and now holds a post as a Lecturer in Adult Nursing, which is extremely rare for a podiatrist. 

If you have any questions about this episode, please email me at tf@tysonfranklin.com. 

Business Coaching 

Are you looking for a Podiatry Business Coach who thinks differently and has a proven track record of helping podiatrists excel in business? If you are, please email me to see if we're a good fit. 

Podiatry Business Owners Club

Consider joining my Facebook group, the Podiatry Business Owners Club, to connect with like-minded podiatrists who enjoy business. 

YouTube

Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tips. 

Hayley Uden is a podiatrist from Adelaide, South Australia, who has basically worked on every side of the profession. Because of this, she brings to this episode a wealth of experience that I'm sure every podiatrist will relate to on some level. This is a must-listen-to episode that you should listen to at least twice to appreciate how good it is.

Upon graduation, she worked in private practice, where she experienced good and bad employers. After her bad experience, she moved into community health, which she loved.

It was never part of her plan, but unexpectedly, she became an academic at the University of South Australia. After eleven years in academia, she opened a private practice – The Podiatry Place at Henley and then five years later took up a paid position with the Australian Podiatry Association (APodA). 

She is also a Credentialed Paediatric Podiatrist. 

In this episode, we discuss the following:

• Career options.
• The quality of workplace environments. 
• Why she almost left the profession but is now glad she stayed. 
• Research and scientific conferences. 
• The future potential of universities and private practice working closer together. 
• Getting bored and finding what makes you happy. 
• Leaving academia and deciding to open a private practice.
• The pressures of private practice and burnout.
• Suffering from burnout from not keeping good boundaries with her patients. 
• Looking after our profession and ourselves.
• Being a business owner benefits her role in the APodA - She now has more empathy for business owners. 
• The benefits of mentorship. 

Final Tips

1. I encourage new graduates to take a few different part-time podiatry jobs. It's okay to be exposed to some variety. Don't be afraid of trying a few different areas that you thought may not be of interest to you.
2. If you're having a bad experience with your employer, get help. Talk with someone that can give you good advice. Leaving podiatry and changing careers is not the answer. 

If you have any questions about this episode, please email me at tyson@podiatrylegends.com. 

Upcoming Events

If you want to know more about the speaking events and workshops I have lined up this year, please check the EVENTS tab above. 

July 21-22, 2023 BRISBANE: Work Smarter, Not Harder 

https://www.tysonfranklin.com/events/WSNH2023

Business Coaching 

Are you looking for a Podiatry Business Coach who thinks differently and has a proven track record of helping podiatrists excel in business? If you are, please email me to see if we're a good fit. 

Podiatry Business Owners Club

Consider joining my Facebook group, the Podiatry Business Owners Club, to connect with like-minded podiatrists who enjoy business. 

YouTube

Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tips. 

Dr Amanda Westfall, the owner of Central Oregon Foot & Ankle, studied Exercise Science before choosing podiatry as her long-term career. She was a D1 rower at college and is now a competitive powerlifter.

I recommend checking out her Instagram profile @drstrongmom. 

In this episode, we discuss the following:

• How she has used her exercise science background to help her patients keep active. 
• Becoming Dr Strong Mom after taking up powerlifting in 2017. 
• Keeping patients motivated to follow instructions. 
• The keys to communication 
  • Knowing what motivated your patients.
  • Understanding their learning styles. 
• Keeping older patients active. 

Final Tip

It's important to figure out what makes you happy in podiatry and focus your practice (and career) on that. 

If you have any questions about this episode, please email me at tf@tysonfranklin.com. 

Upcoming Events

If you want to know more about the speaking events and workshops I have lined up this year, please check the EVENTS tab above. 

July 21-22, 2023 BRISBANE: Work Smarter, Not Harder 

https://www.tysonfranklin.com/events/WSNH2023

Business Coaching 

Are you looking for a Podiatry Business Coach who thinks differently and has a proven track record of helping podiatrists excel in business? If you are, please email me to see if we're a good fit. 

Podiatry Business Owners Club

Consider joining my Facebook group, the Podiatry Business Owners Club, to connect with like-minded podiatrists who enjoy business. 

YouTube

Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tips. 

 

Jill Woods and Jonathan Small, both previous podcast guests and UK podiatrists, have gathered their collective minds over the past six years to write the book ELEVATE - Mindset, Marketing and Happiness Strategies for Allied Health Professionals. 

I was fortunate to be given an advance copy of their book and can approve it as a must-have book on your bookshelf.

AVAILABLE NOW FROM AMAZON. 

Upcoming Events

July 21-22, 2023 BRISBANE: Work Smarter, Not Harder with Jonathan Small https://www.tysonfranklin.com/events/WSNH2023

Podiatry Business Coaching 

Are you looking for a Podiatry Business Coach who thinks differently and has a proven track record of helping podiatrists excel in business? If you are, please email me and let's chat to see if we're a good fit. You've got nothing to lose. Also, I only work with podiatrists. 

YouTube

Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tips.

Podiatry Business Owners Club

Please visit my group, the Podiatry Business Owners Club, on Facebook to connect with like-minded podiatrists who enjoy business. 

If you're a tennis fan, you'll love this book. If you're not a fan of tennis but a lover of sport and stories about overcoming obstacles to reach your goals and dreams, you will also enjoy what Ash Barty says. However, if you do not like sports, there's a big chance this book is not for you. 

This book is a tennis story, a family story, a teamwork story and a story of a dream fulfilled. 

Available to order on Amazon:

Australia

United States

United Kingdom

If you have any questions about this episode, please email me at tf@tysonfranklin.com. 

This episode is sponsored by www.podiatryclinicwebsites.com 

Business Coaching 

Are you looking for a Podiatry Business Coach who thinks differently and has a proven track record of helping podiatrists excel in business? If you are, please email me and let's chat to see if we're a good fit. You've got nothing to lose.

Unlike most business coaches, I only work with podiatrists.

YouTube

Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tips. 

Podiatry Business Owners Club

Please visit my group, the Podiatry Business Owners Club, on Facebook to connect with like-minded podiatrists who enjoy business. 

Saying NO to working in private practice is not what Kade Anderson had planned when he graduated from the University of Newcastle in 2020, but that's exactly what he decided to do. Instead, he now works for Plena Healthcare as a mobile Podiatrist in aged care and absolutely loves it. Based on what others had said, he initially had apprehensions about working in aged care, but for him, it is a perfect fit and gives him the work-life balance he was after. 

Before podiatry, Kade had careers in Real Estate & Pathology, which meant he was slightly older than the average graduate. He did apply for multiple positions in private practice, but by the end of most interviews, he had already worked out he didn't want to work for them and that he wasn't a good fit. 

"It was easy to see through all the BS they had placed in their job adverts".  

Are you looking for a Podiatry Business Coach who thinks differently and has a proven track record of helping podiatrists excel in business? If you are, please email me and let's chat to see if we're a good fit. You've got nothing to lose. 

Unlike most business coaches, I only work with podiatrists. 

Upcoming Events

If you want to know more about the speaking events and workshops I have lined up this year, please check the EVENTS tab above. 

Podiatry Business Owners Club

Please visit my group, the Podiatry Business Owners Club, on Facebook to connect with like-minded podiatrists who enjoy business. 

YouTube

Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tips.

Doctor Bharti Rajput is an award-winning Podiatrist and Healthcare entrepreneur based in Scotland. After graduation, she pursued a PhD in Biomechanics, specialising in human movement analysis. 

Her Late Majesty Queens Elizabeth III awarded her an MBE for outstanding podiatry service to the community, and she received her medal at Buckingham Palace in 2018 from King Charles III.

In this episode, Bharti discusses the ten most important T's in podiatry and why they are all important for our careers and the podiatry profession. 

The 10 T's

1. Title of the profession. We need to reduce confusion in the community. 
2. Training Years at the point of graduating.
3. Taking care of oneself every day.
4. Taking time off to enjoy life. 
5. Nurture your team's Talent. 
6. Taking care of your team. 
7. Tiered Care Structure.
8. Setting new Trends.
9. Ditch Toxicity. 
10. Total care of the patient. 

Bonus - take time out to enjoy a cup of tea.

Below is Bharti's Indian Masala Chai recipe. Masala tea is a blend of black tea with spices believed in ancient Indian traditions to help boost your immune system. 

Step 1:  Take a mug of water and a tea bag (for each cup of tea) and tip into a pan and place onto the stove (hob) for 3-4 minutes Step 2: In a pestle and mortar, put in a cardamom pod alongside cinnamon, clove, black peppercorns and even ginger and bash to help release the oils - a lot of families grind this down in a blender in  advance and store it in a jar ready to use as needed Step 3: Allow the tea to have released its colours before lowering the heat to a gentle simmer and adding 1/2 a teaspoon (per cup) of this spice mix.  Step 4:  Stir approximately two tablespoons of milk (per cup) and allow to simmer for 3-4 minutes until you get the strength of tea you desire. Step 5:  Turn off the heat and leave to infuse for a couple of minutes Step 6:  Pour into a mug, put your feet up and enjoy :)

If you have any questions about this episode, please email me at tyson@podiatrylegends.com

Business Coaching 

Are you looking for a Podiatry Business Coach who thinks differently and has a proven track record of helping podiatrists excel in business? If you are, please email me and let's chat to see if we're a good fit. You've got nothing to lose. 

Unlike most business coaches, I only work with podiatrists.

Podiatry Business Owners Club

Please visit my group, the Podiatry Business Owners Club, on Facebook to connect with like-minded podiatrists who enjoy business. 

YouTube

Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tips. 

If we want the podiatry profession to grow, we can no longer tolerate podiatrists with out-of-date, old-fashioned, toxic thinking. 

On this episode, I am joined by six dynamic young podiatrists who openly share their thoughts and opinions on how they think the podiatry profession can be improved.

Some of their comments may shock you.   

My guests were:

• Tea Nguyen, DPM (USA)
• Joe Keain (AUS)
• Jackson Tisdell (AUS)
• Cameron Bennet (AUS)
• Samuel Turner (AUS)
• Asraa Kattoub (AUS)

The idea for this episode came from a previous episode (240 - How to Improve the Podiatry Profession). 

If you have any questions about this episode, please email me at tyson@podiatrylegends.com

Business Coaching 

Are you looking for a Podiatry Business Coach who thinks differently and has a proven track record of helping podiatrists excel in business? If you are, please email me and let's chat to see if we're a good fit. You've got nothing to lose. 

Unlike most business coaches, I only work with podiatrists.

Podiatry Business Owners Club

Please visit my group, the Podiatry Business Owners Club, on Facebook to connect with like-minded podiatrists who enjoy business. 

YouTube

Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tips. 

 

In this episode, I sit down with Dr. Patrick DeHeer, who shares his incredible 33-year journey in podiatry, from treating NBA players with the Indiana Pacers to performing life-changing surgeries in Haiti and the Philippines.

We talk about innovation in podiatry, global medical missions, and why teaching the next generation keeps him inspired. We also explore leadership, international outreach, his invention of the Aquinas Brace, and why he's more excited than ever to lead the profession forward.

If you're a podiatrist or healthcare professional looking for a dose of purpose, passion, and perspective, this one's a must-listen.

"My goal is to leave the profession better than I found it."

If you're enjoying the Podiatry Legends Podcast, please tell your podiatry friend and consider subscribing. 

If you're looking for a speaker for an upcoming event, please email me at tyson@podiatrylegends.com, and we can discuss the range of topics I cover.

Don't forget to look at my UPCOMING EVENTS

Do You Want A Little Business Guidance? 

A podiatrist I spoke with in early 2024 earned an additional $40,000 by following my advice from a 30-minute free Zoom call.  Think about it: you have everything to gain and nothing to lose, and it's not a TRAP. I'm not out to get you, I'm here to help you. 

Please follow the link below to my calendar and schedule a free 30-minute Zoom call.

I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. ONLINE CALENDAR

Business Coaching

I offer three coaching options:

1. Monthly Scheduled Calls.
2. Hourly Ad Hoc Sessions.
3. On-Site TEAM Training Days around communication, leadership and marketing.  

But let's have a chat first to see what best suits you. ONLINE CALENDAR

Facebook Group: Podiatry Business Owners Club 

Have you grabbed a copy of one of my books yet? 

2014 – It's No Secret There's Money in Podiatry 

2017 – It's No Secret There's Money in Small Business  

 

(Un-Edited Podcast Transcript)

Tyson E Franklin: [00:00:00] Hi, I am Tyson Franklin and welcome to this week's episode of the Podiatry Legends Podcast. With me today is Dr. Patrick Deheer, DPM from Indianapolis, Indiana. Now, if you recognise the name, 'cause it wasn't that many episodes ago, episode 373 when Patrick was on here with Ben Pearl, and Patrick Agnew.

We were talking about Podiatry, student recruitment, research, and unity. So if you missed that episode. You need to go back and listen to it. But I picked up pretty early, , when I was talking to Patrick that he's had a pretty amazing Podiatrist career, which is why I wanted to get him back on the podcast.

And when I looked through his bio and I saw how much you have actually done, I started to question how many podiatry lifetimes have you actually had? It's I'm looking through your BIO and I've gone. Where, how, where did you find the time to do all this? It's amazing.

Patrick Deheer: Thank you. I get asked that question a lot, but I think it's just, I really love what I do and I have a hard time saying no.

Tyson E Franklin: It has [00:01:00] to be because I picked that up when we were, did the other episode and you said that towards the end you said, I just love being a Podiatrist. Mm-hmm. And it was actually refreshing to hear someone say that, especially. How many years have you been a Podiatrist for now?

Patrick Deheer: So I graduated from Podiatrist school at the Shoal College in 1990.

I did a one year residency back then I'm from Indiana. I wanted to come back. All the residencies in Indiana were just one year. And then I did a fellowship with, which there weren't even fellowships after at that point, but I did a fellowship for a year after that. So I had two years of training and so I've been in practice for 33 years in total.

Tyson E Franklin: Okay. I've gotta ask a question. Why Podiatrist? How did you get into Podiatrist in the first place?

Patrick Deheer: Yeah, that's interesting. I went to Indiana University and I went to school as a pre-dental major and I was gonna be a dentist. And somewhere in my second year, I visited my dentist and I realised that was not a good choice [00:02:00] and, there were several things that didn't resonate with me, and at that point I wasn't sure what I wanted to do. So I was considering marine biology and some other things, and my counselor at IU actually recommended Podiatrist and I didn't know anything about it. And I was, had a, I was talking on the phone with my dad who played golf with a Podiatrist, and he said, well, I know Dr.

Ralph Gibney, and he would, I'm sure you could visit him. I did and he loved his job. His patients loved him. He did surgery, had a normal lifestyle. I saw patients leave his office happy, like immediately feeling better. Yeah. He was very successful, just kind and generous and I was like, I can do, I could do that.

That looks like a great career and I think. Being really involved with student recruitment, the secret sauce for sure is when a prospective student visits a Podiatrist, just like my experience was so many years ago. They see people who are happy, who love what they do, whose patients appreciate them, who they can help immediately.

Feel better. And then, you have the [00:03:00] whole gamut of things you can do within Podiatrist, from diabetic limb salvage to sports medicine to pediatrics to total ankle replacements. So it really gives you a wide range of subspecialties within the profession. So you said you

Tyson E Franklin: went

Patrick Deheer: to Indiana University, is that right?

Yes. Okay. Did you play basketball there as well? I didn't, my dad did. My dad was a very well known basketball player. I love basketball and I'm six foot five, but he was six foot 10 and oh geez, I'm not, I'm not as athletic as he was, but I love basketball. Basketball's been a big part of my life. And that's one of the reasons I was really excited to work with Indiana Pacers, which I was there team podiatrist for 30 years.

Tyson E Franklin: I saw that. So you finished in 1990 and from 92 to 2022. You were the Podiatrist for the Indiana Pacers. Yes. How did you score that gig?

Patrick Deheer: Well, there's a couple things that happened that led to that. One my mentor was Rick Lde, who was a really big name in [00:04:00] Podiatrist at that point in time nationally and internationally for that fact.

He brought arthroscopy into Podiatrist. He was doing it unofficially. And then my dad, like I mentioned, was a big time basketball player. He was actually drafted by the Indiana Pacers in the late 1960s. Oh. And so they knew the name and they worked with Rick Lde and they wanted somebody in more of an official capacity than he had been doing it.

And I was in the right place at the right time and I got along really well with the trainer, David Craig. And it just was a great relationship for 30 years. And I take it, you still go to the games? Occasionally. So, they made a change on the orthopedic whole team back in 2022 and they're like, well, we're gonna change everything.

And I was like, okay, that's fine. I've done it for 30 years. That was enough. And they had a really nice on the court celebration for me where they recognised me before a game and gave me, I have a couple different jerseys that they've given me, but they gave me one with the number 30 on it to celebrate my 30 years.

Oh, that's cool. It was really cool and [00:05:00] it was really fun working with professional athletes. There's a whole sort of nuance to that that I, a lot of people unfortunately don't get experience, but it is it can be challenging. It can be very hectic at times. There's, there can be a lot of pressure involved with it also but it's also incredibly rewarding.

Tyson E Franklin: So as, as the Podiatrist for like. Uh, a basketball team at that level.

What was it? Was it a a, a daily contact you had with them or was it something once a week you caught up with the players or they only came into your clinic when there was an issue?

Patrick Deheer: More the latter, I would say, but I usually would see them at the beginning of the season, help with our orthotic prescriptions and evaluate them, and then as needed.

Oftentimes the trainer would call me and ask me to either come to a game or practice and then occasionally they'd have the players would need something more urgent and they would come to my office. But it varied from year to year quite a bit on how much I did on just based on how much they needed me.

Tyson E Franklin: Did you go along to the games when you [00:06:00] were the team Podiatrist at the time?

Patrick Deheer: Yeah. Not all of them, but definitely some of them. And, they would, the Pacers are such a great organization. They actually had. Every medical specialty as part of their healthcare team and including like, pediatrics for the players kids.

And so at the beginning of every year, they would have a a sort of a team doctor reception dinner, and then we would, they'd have a lottery for tickets for us for the games. They would have usually the general managers there and the coach and a player too. And we gotta interact with them and talk with 'em and hang out with 'em.

It was just always really fun and the Pacers are just a first class organization and they were great to work with.

Tyson E Franklin: What made you decide it was time to. Hang up the boots and not do that. Honestly,

Patrick Deheer: it wasn't my decision. It was theirs. They were changing the whole orthopedic team, and

yeah, and that's, that happens in sports and especially high levels like that. And initially I was a little bit caught off guard. I can't lie about that, but once I came to terms like, I've done this for a long time

Tyson E Franklin: it's okay. [00:07:00] Yeah, I know because we have the Cairns Taipans where I live in the National Basketball League,

and it was interesting when they first kicked off 20 something years ago, I was the Podiatrist for the team. Did that first two years. Then all of a sudden there was a change of coach. And they dropped us and just went with another. Podiatrist and we went, well, what the, and we're talking to the team doctor go, what happened there?

He goes, oh, I had no control over it. This person knew this person and they've made that decision. I went, oh, okay. Anyway, it only lasted about five months, I think, with the other person. The next minute the coach was ringing up saying, please, we need you to come back. And I'm like, ah, I don't wanna do it now.

And they're going, please. So we did, and we did it for the next 15 years. It was a long period of time, but we had a really good arrangement with them. Same thing, doing screens at the beginning of the year and we end up having a, like a corporate box at the game. So we were at every home game and we did a bit of a deal with them to actually get that, [00:08:00] which would be a lot cheaper in the NBL than in the NBAI bet.

Yeah. Their budget would be a lot, a lot smaller too in the NBL over here than the NBA. It's crazy sports money over there. Yes it is. Had you worked with other sporting teams as well, or basketball was

Patrick Deheer: the main sport you were involved in? Basketball? I worked with the women's. We have A-A-W-N-B-A team also, so I worked with them for a few years, not nearly as long as the Pacers but I worked with them.

And then we have a college in Indianapolis called Butler University. I worked with 'em for a few years, but it was again, the basketball team. But I will say. Because of working with professional athletes, I do tend to get athletes from all different types of sports coming to my private office but now official capacity with another team.

Tyson E Franklin: So with your career after you graduated and then you did your residency, which was one year back when you did it and you decided you were gonna stay in Indiana, what was the next stage of your career?

Patrick Deheer: I've had a [00:09:00] interesting employment history. I worked, went to work for a large group where Rick Lundine, who was my mentor, was one of the owners, and then he left the group after about three years and then went to work for a hospital.

So then I followed him and went to work for a hospital for a few years, and then we formed a multi-specialty group. Then I worked in that for a few years and I was like, I think I can do better on my own. So then I was out in practice private practice by myself for several years. And then about four and a half years ago or so the private equity involvement in medicine in the United States has really taken off.

And it started in other specialties in medicine, but it hit, it was ha happening in Podiatrist then and still is for that matter. And I was approached by three or four different private equity firms that wanted to buy my practice and have me be involved with their company. And I enjoy, I sold my practice to Upper Line Health back then, and I've been part of that group since.

Tyson E Franklin: With um, that transition into private practice, did you, did your practice cover all aspects of [00:10:00] Podiatrist or did you specialize in particular area?

Patrick Deheer: I've done everything and I really enjoy all components of Podiatrist. My the things that I'm probably most known for. I'm a big reconstructive surgeon, so I do a lot of reconstructive surgery and I do a lot of pediatrics.

Those are probably the two biggest things that I'm most, known for I'm also a residency director in at Ascension St. Vincent's, Indianapolis. And, but I've worked with residents my whole career. I've been a residency director for about six or seven years now. And but I've enjoyed teaching residents for, 33 years basically.

And also you go to Haiti and do reconstructive surgery there. So, international medicine has been a big part of my career. I've been on 30 trips total around the world. I've been to several countries. The first one was in 2002. I went to Honduras. One of my former residents that I became really close to he was practicing in Little Rock, Arkansas in a large group there, asked him to go with them and he asked me if I [00:11:00] would join him.

And so we went to Trujillo and which is on the eastern coast of Honduras. And, that was in 2002. It was a really kind of small hospital. There was about a hundred people on the, in the group that went there. Not all medical, but most medical we would actually take over the whole hospital. And it was something that just like, I just knew that was like me, like that was so, I just loved it so much and I had such an amazing experience that.

I went back there twice and the third time I went, I actually brought with my daughter is my oldest child. She was in high school at the time and watching her go through that experience was probably one of my most favorite international trips. She worked in the eye clinic and just seeing her, see her experience and doing international medicine was really rewarding.

Then I wanted to start to go to some other places, and then I stumbled on Haiti. And I really got involved with Haiti. I've been there by far the most, and started working in Haiti, [00:12:00] primarily doing Clubfoot. And in Haiti. I met Kay Wilkins, who was a pediatric orthopedic surgeon from Texas, San Antonio.

We started working together on the Haitian Clubfoot project. I also, through my experience in Haiti, my first trip with one particular young man who I did surgery on. Who had a really difficult postoperative course. He was about a 12, 13, or 12-year-old boy who I did clubfoot surgery on. And after that first trip when I came back home, about a week later, I called down to the orthopedic surgeon who was covering our cases and taking care of the patients postoperatively.

And we did several cases. I had my good friend Mike Baker, who's a Podiatrist residency director in Indianapolis also. And then we had an anesthesiologist from the. Hospital and Steve Offit, who's a Podiatrist who was a resident at the time, we went down together. So I called and asked how everybody was doing.

We did maybe 30 surgeries or something, and they said Everybody's fine except for the kid. He had a really bad wound, dehiscence and infection we're gonna have to amputate his leg. And I said, well, [00:13:00] how long can you wait? And yeah, they said Could maybe wait a week or so. This young man, his name is Wilkin.

He lived in the middle of Haiti and he had no paperwork, nothing. I was fortunate. I was in a fraternity at Indiana University and two of my fraternity brothers, their dad was our state senator, one of our state senators, and working through his office. In the Haitian embassy in the US we were able to get him a passport and visa.

Within a week. There happened to be a group called the Timmy Foundation from Indianapolis and Porter Prince. They brought him up to Indianapolis. I got the hospital where I worked at that time to admit him. And I got a whole team of doctors involved, pediatricians, infectious disease, plastic surgeons, and we got his wound stabilized.

Then one night we were going to do this big massive surgery on him and I fixed his other foot and then the plastic surgeons came in and they did a rectus abdominis flap from his stomach and connected it to fill in. He had a big [00:14:00] wound on his medial sort of heel area, and then they did a split thickness skin graft over that.

We had to wait until all the regular surgeries were done 'cause everybody was doing it for and then he stayed in the hospital for about a month after that. And then there were some other people from a church who went with us too here. And one of them brought him into his home with his family and they took care of him for about three months while he rehab.

And he was on the news, the story was on the news and in the newspaper. And then he some he became a little celebrity and, then some local people helped put him through a private school in Port-au-Prince, and he ended up healing both feet really well and moving on and living his life.

And it was a long journey, but through that I really thought there has to be a better way of dealing with Clubfoot. So I started going to the University of Iowa and met Dr. Ponseti and I went out there several times and I got to know Dr. Ponseti pretty well. And I just loved working with him and learning from him.

And he was the kind most kind, gentle man I've ever met [00:15:00] in my life. He was in his like 92, 93, somewhere early nineties. Oh, right. At that time, seeing patients and. A quick story. One of the most surreal nights of my life, the last time I was there, he invited me to his house for dinner, and his wife was equally famous in her profession.

She, they were from Spain and she was a Spanish literature teacher, a professor. And so I go to their house and I'm having beer and pizza with these two 90 year olds who are incredibly famous respective professions. And it was just, I was just like, I cannot believe this. And then he asked me if I wanted to go up to his office and look at his original Deco Dega paintings.

I'm like. Yes, let's go do that. That's, I mean, I still kind of get goosebumps thinking about that because , he is the biggest name in pediatric orthopedics, and being able to learn from him and spend as much time as I did with him was really influential in my career. And to still be performing at that age is incredible.

That is incredible. Yeah. [00:16:00] His hands were arthritic at that point, but they were almost in the shape of the way he would mold the cast, the clubfoot cast on children. Yeah. 'cause he had done, the thing I loved about him is, he started. His technique in the fifties and everybody thought he was crazy and nobody understood it, and he just kept putting out research and research.

In the sixties it was kites method. In the seventies it was posterior release in the eighties. Everybody's like, we don't know what to do now because none of this stuff works. Maybe we should look at that guy in Iowa. And they started looking at it as research. He just kept putting out research and they're like, this may be the answer.

And now it's the standard of care according to the World Health Organization. And his story is just really amazing. I have other colleagues here in the US who spent time with him, like Mitzi Williams and learned from him.

He didn't care about the initials after your name, if he wanted to help children and put in the effort to learn his technique and he wanted to teach you. And, he was such a kind gentleman. Like I mentioned before, I've never seen a [00:17:00] 90-year-old man get kissed by so many women in my life. People would just be so, I mean, these moms would be just overwhelmed with their appreciation for him and what he did for so many kids.

So

Tyson E Franklin: the young boy you were talking about before, who went through all that surgery and eventually you saved his limbs, did you ever catch up with him

Patrick Deheer: later years? Yeah. I did. I went back several times and to the school he was at, and then the earthquake happened in 20 10 I think it was.

I was, uh, I was signed up for this international mission board and I got called about a week after the earthquake in Porter Prince. And they said, you have to be at the airport and you have to bring your own food, your own water and clothes, and we don't know how long you're gonna be here.

And so I had my family meet me at the airport and brought as much to as I could, and I flew from Indianapolis to Fort Lauderdale. And then I was in a small airport in Fort Lauderdale and I got on a private plane with two NBA basketball players in a famous football player [00:18:00] who were going down for the earthquake literally a week after.

Desmond Howard Alonzo Morning in Samuel Dallen Bear. And so we went, we were on the same flight together and got into Porter Prince and the, there is like a filled hospital at the UN and a big tent. And I get there and they ask me what I do and I say, I'm a Podiatrist, foot and ankle surgeon.

And they're like, what else can you do? And I'm like. I go, I can do wound care. And they're like, okay, you're in charge of wound care for the whole hospital. And so, and they're like, and these guys are gonna help you. And they had these Portuguese EMS guys who were there, there were people from all over the world there helping, and everybody was staying in the airport property, which was adjacent to where the UN was.

And, they didn't speak any English. I didn't speak Portuguese. And but we would every day go around and premedicate all the patients in the hospital because they had really the, painful wounds, severe crush injuries, massive wounds all over. And then we'd go back through and I would do [00:19:00] wound debridement and do their dressing changes.

And these guys helped me. We developed our own sort of way to communicate with each other. And I ended up being there for about eight days and sleeping on a cot with, no bathrooms available that, we just had to makeshift and eventually they got things set up for all the volunteers.

And then I went home and through that I met, and one of my other heroes in medicine was John McDonald and he was. Down really the day after the earthquake from Florida. He was a retired cardiothoracic surgeon who got into wound care and he set up the wound care clinic that I took over. And then after I got back, John asked me if I would work in the wound care clinic that he was starting in Porter Prince and if I'd be in charge of the diabetic limb salvage part.

And I said that, I said I would. So then I started working with him in Porter Prince at this Bernard Mes Hospital wound care center. So.

Tyson E Franklin: Doing this overseas aid work, you must get a lot of enjoyment outta doing it.

Patrick Deheer: I love it. I love it. It's not easy. My last trip last late fall was to the Philippines [00:20:00] and I had some travel issues.

My total travel time to get to Manila was about 32 hours or so. And but you know, it made it worth it. The it was such a great experience

Tyson E Franklin: do you normally go with a team of podiatrists when you. Go and visit Haiti. Do you have a group of podiatrists you go down with?

Patrick Deheer: It varies from trip to trip.

The more recent trips I've been on to Kenya and to the Philippines, I've gone with steps to walk, which Mark Myerson, who's a orthopedic foot and ankle surgeon, I've gotten to know real well from lecturing together and teaching together. And he started this nonprofit. And I think there, there aren't many podiatrists that are involved with it.

There are a few. But he and I have really bonded and gotten to know each other and he asked me if I'd participate in, I really love how they set up their program 'cause it's very much educational based. And one of the things I learned from Kay Wilkins who I went to Haiti with is it's more about.

Teaching and sharing your knowledge and experience instead of just what I call parachute medicine, where you go [00:21:00] in and you do 20 or 30 surgeries. It's really about teaching the teachers, especially if you can teach the teachers. Then it's gonna have a mushrooming effect. So you're gonna help, thousands of people instead of 10 or 20 people.

Tyson E Franklin: So you are teaching other surgeons down there how to perform these procedures the right way, or?

Patrick Deheer: Yes. Well, just, it's not so much that it's my experience in a lot of developing countries is. So for like, reconstructive type stuff, it's gonna be orthopedic surgeons. If it's more wound stuff, it'll be general surgeons.

But it's, they just don't get the specialized training that we have. And so that's one of the things that we can bring is we have this knowledge base that they just haven't been exposed to. There are great, like orthopedic surgeons and do a lot of trauma for example, but they maybe don't do a lot of reconstructive flatfoot surgery or Yeah.

Or any, yeah. Sarco or something like that where we can give them the, our share, our experience and knowledge and with steps to walk. I really love it [00:22:00] because there's usually five or so faculty and it's mostly foot and ankle orthopedic surgeons, and then myself and from all over the world. And the first day is.

And it's all the orthopedic surgeons and residents from pretty much the whole country come in for this program. And so the first day there's a conference where we as faculty present the next day, they line up these patients for us to evaluate. So we evaluate them. They're actually interviewing us.

Why we're evaluating, we're telling them what we think and what we would recommend, and then. The so that's on Tuesday. Then Wednesday and Thursday there are surgeries. And then Friday it's either like a cadaver lab or review the surgeries and it's just really great there for the surgeries, there's two faculty nurse, there's a lead surgeon and an assistant surgeon, and then usually two of the orthopedic residents are also on the case too.

So there's usually four people on the case. It's really interesting since I have a strong background in pediatrics this year when we were in Manila, there were a lot of pediatric cases. More than half the cases were pediatrics. And the foot and [00:23:00] ankle orthopedic surgeons really don't do a lot of pediatric stuff.

They're usually adults. They, usually it's the pediatric orthopedic surgeons who are doing the kids. And so they made meet the lead surgeon on all those cases which was really interesting.

Tyson E Franklin: So are they different groups and organizations reaching out to you or are you searching for areas that you feel may need help? When

Patrick Deheer: I first started, I was more me searching and trying to find opportunities. Now that I, my name is known people will approach me. For example, I've been working with a colleague in Barbados.

She's a she graduated from Podiatrist school in England, and there are seven podiatrists in Barbados who are all non-surgical. And the country actually has a really high amputation rate. And one of the things that they determined, despite everything else that they're doing to try to help reduce that amputation rate, they just needed surgical Podiatrist to be part of it.

And we talked at one of the APMA national meetings a couple years ago, and she asked me if I would come down to Barbados. And so I took two of my residents down a CO about. That was [00:24:00] about a year and a half ago and met with her and went to the hospital and I, I was like, yeah, we could definitely help here.

There this things like, if a patient has a bunion, a diabetic patient has a bunion that nobody is fixing that, that then leads to an ulcer because it's such a bad bunion that could have been prevented. And. The problem, and this is pretty common in a lot of countries, is they really don't recognise surgical Podiatrist from a credentialing standpoint.

And much so in countries like that, were under the English system, they have to change the law. So the government has to change the laws and a force in of nature. Simone McConney is her name, and she's been working with the government to try to give me an exemption so I can start coming down and demonstrating that we can influence the amputation rate and hopefully reduce that significantly.

On that

Tyson E Franklin: first trip that you just did, was that more of a reconnaissance trip? It was more to go down there and evaluate the area and what is [00:25:00] actually needed. You couldn't actually go down there and perform surgery.

Patrick Deheer: Correct. We did see some, we did see patients at a diabetic center and did some minor things like some and things like that.

But yeah, it was more, it's more about, and one of the things I've learned is and people ask me about international medicine all the time. It's not going down and saying, here's what I can do. It's about going somewhere and saying, how can I help? What do you need? And then if you can help fulfill the need.

Then great. And really, and especially if that can be centered around teaching the local doctors and working with them. And again, it's not that I know anything that I'm a better surgeon than anybody there. It's just I have this really super sub-specialized training that they haven't been exposed to.

And then I can share that with them.

Tyson E Franklin: Yeah. I've had a few Podiatrist on the podcast who have done some overseas work and there was one Australian Podiatrist and he's been traveling through South America for the last couple of years. Not doing surgery, but just making up inserts or whatever he can get his hands on.

And just [00:26:00] doing general routine foot care on people. Mm-hmm. And educating 'em about footwear and protecting their feet. And he's been doing it for a couple of years now and absolutely loves it.

Patrick Deheer: I I mean, I've made some maybe not the best decisions. Like I went to Iraq twice in the middle of the Gulf War, for example.

Not this. Up in the world. But and Haiti, I've been in Haiti at times when Haiti was in total civil unrest. But I love it so much that the risk is worth it for me to be able to make a difference in people's lives, but also to share the knowledge and experience that I have accumulated over my 35 years and to pay it forward.

Tyson E Franklin: So over this period of time you've done a lot of work overseas and, but you've been on a number of different boards and associations. How important is it is it for you to actually be involved in the profession in that way?

Patrick Deheer: Well, when I [00:27:00] finished my residency I was at our state meeting and I was complaining about the quality of the meeting and they were like, okay, that's fine.

You can be on the CE committee now, the continuing education committee. I'm like, okay, I'll do that. But don't ask me to get involved in politics 'cause I'm never gonna be doing that. I'm gonna be more in the educational stuff. Look at me now. I'm President elective, at APMA and I've had several board positions and

i've been on a million committees. And I will o once I got on the board for our state association and went through all those stages or positions on the state board I really started to enjoy the leadership part of that. I liked trying to help direct where the profession is going and in.

My whole thing is to leave it better than I found it. My father-in-law was also a Podiatrist and he passed away about a year and a half ago and is mid eighties. He worked in my office until he is like 82 or 83 and I loved Podiatrist, but he really loved Podiatrist and people like [00:28:00] him.

My mentor, Rick Lde. I can, Teddy Clark, who was the a president of APMA from Indiana. He was the first African American president of APMA Earl Kaplan, Dalton Glary, who just recently passed away. All those people paved the way for us who are practicing now, and it's our responsibility to pay for pave the way for those people following us and to continue to advance the profession.

And I can really do that at a high level. Being involved in a national organization like APMA.

Tyson E Franklin: With the national board in the United States, do you connect with associations in other countries a lot or you don't have much to do with them?

Patrick Deheer: N not a lot, somewhat, but I do think there's opportunity.

It's been interesting to lecture internationally, like at the International Federation for Podiatrist meetings the global health or the global Podiatrist meetings. Yeah, I'm gonna be the speaker next year for it. And, seeing Podiatrist [00:29:00] grow all throughout the world in the different stages that it's in, in different countries is really encouraging.

But I think that we need to first work on the lexicon so everybody's usually in the same. Terminology and then start to, to set some like qualifications to what those things mean. I really think they're, the two terms that need to be used, especially on the international platform, are podiatrists and podiatric surgeons, because yeah they're totally different.

And you know what the qualifications are for those, I have my own opinions about, but I think the standards need to be set. And then all the countries who want to see Podiatrist flourish within their country need to figure out a way to meet those standards that have been set. Uh, Feel free to share your opinion, tell us what, what, how you think it should be.

Yeah, I mean, I think that to be a Podiatrist, it should be a graduate degree, not my, not an undergraduate degree. And then I think to be a pediatric surgeon, you should have a postgraduate medical educational experience, like a residency program. [00:30:00] And I think those are the two qualifiers.

I think board certification should be part of that too to be a pediatric surgeon. But the word, podology is used a lot. Chiropodist has still used some in some places. Yeah. And some of 'em are just like almost a technical degree versus a graduate degree. So I think if everybody could start to agree on some standards and some terminology, then everybody can work towards a common goal and help each other.

Tyson E Franklin: , Some part of that I agree. And other parts I can see how other people be going. It's gonna be so confusing to try and get it standardised everywhere. Yeah. It's even the UK system they've started introducing. And if there's anyone from the UK listening this, and if I'm wrong please let me know.

But they've introduced like apprenticeships where you don't have to be at the university for the whole four years. You can be doing a lot of your education in the clinic itself, and you go to university at different times and they're calling it like an apprenticeship program. Which [00:31:00] is a completely different pathway again.

Patrick Deheer: Right. And in, I think in Canada it's more like an undergraduate degree too. I don't know the speci remember the specifics, but I've lectured in Canada and I've talked to a lot of Canadian podiatrists over the years. But again, not a lot of Canadian podiatrists are doing surgery. Kind of varies from province to

Tyson E Franklin: province.

Well, in Australia we pretty much finish high school and it's an undergraduate degree. We just go straight in, do Podiatrist. Four years later you come out and you start working.

Patrick Deheer: Yeah and may maybe that some sort of hybrid model of that would be great. I just think that. It's an evolving profession and it's such an impactful profession on the healthcare system for all these countries that can improve patients' quality of life, keep people walking, keep people active and healthy dealing with problems like.

Diabetes and obesity that are gonna lead to foot problems and reducing the complications associated with those [00:32:00] systemic diseases can really impact the overall healthcare system for countries. So I think it's so important for Podiatrist to be part of that equation, but we, we need to establish what the standards are to really have an impact in those healthcare systems.

Tyson E Franklin: Yeah, and even if everybody got together, had a big meeting and you're all agreed, it would still be. Generations for, yeah, for it to roll out completely, because you'd have people that are just graduating now, so they've got a 30, 40 year career ahead of them.

Patrick Deheer: For sure. And I think the US has set the standard and I think that, people, something along that line with Australia and England and what you've done and Spain now too, looking at all those models and trying to find something that is everybody can say, okay, this is what it means to be a Podiatrist and this is mean, what it means to be a pediatric surgeon.

And then. Work with the support the country's podiatric associations to try to work with their [00:33:00] government to, to make that happen.

Tyson E Franklin: This is what I found interesting doing the podcast and what I've enjoyed a lot is where I've had Podiatrist from India, from the UEA, from Mauritius, uk, Canada, South Africa, so many different parts of the world.

When you talk to 'em and you go through the processes, everyone goes through. There's a lot of similarities between a lot of countries and then, America is on its own in the way that they actually do things.

Patrick Deheer: For sure. I mentioned I graduated from Podiatrist school in 1990.

To see the evolution of Podiatrist in the United States, even during my career is really amazing. I'm really proud of where we've. Gotten to, we still have things ways to go to really get to where the profession should be, but I'm really proud of the progress our profession has made during my career.

Tyson E Franklin: What would you say has been the biggest change you've seen over your 30 years?

Patrick Deheer: I really think [00:34:00] that the diabetic limb salvage has integrated Podiatrist into hospital healthcare systems. And then that has expanded, into things like trauma and into reconstructive surgery. Even more so, I think like in the 1970s here in Indiana, there was only one hospital in the whole state that would let podiatrists operate in the hospital. And that was here in Indianapolis. And now to think that, we can admit our own patients and do total ankle replacements or take trauma call or I'm doing pediatric surgery it's just an amazing how far it's come and, to see that progress. I think a lot of it was led by the diabetic limb salvage component of the profession and integrating that, and that helped to integrate Podiatrist into just the healthcare system and it became a key player and amputation prevention.

Tyson E Franklin: So it wasn't one significant moment in time where things changed.

It was progression over that period of time. [00:35:00]

Patrick Deheer: I think guys like Larry Harless David Armstrong, Larry Lavery Robert Feinberg, Lee Rogers. Those people have really help from a diabetic limb salvage part, integrate the whole profession, I think.

Tyson E Franklin: I wanna move ahead a little bit. You invented a thing called the Aquinas Brace.

Patrick Deheer: Yeah. So I was running to try to lose weight and I got poster tibial tendonitis and I didn't wanna stop running. And I was wearing orthotics. I was taking some steroid pills but it still was really hurting.

And so I realised I had Aquinas like everybody. I needed to stretch, so I was wearing a night splint at night to try to stretch out my calf, and I woke up at two in the morning because they're uncomfortable to sleep in. I looked down, I'm sleeping on my side with my knee bent, and I'm like, this is a complete waste of time.

Has to go above your knee, or this is doing nothing. And so that was the genesis of it. I realised the brace needed to go above the knee, and then I also realised the foot position mattered too, that you need to have the foot [00:36:00] supinated so that you can lock them in tarsal joint. And then all the force is gonna be in the hind foot.

But also when you supinate the foot, you externally rotate the tibia, which locks the knee. You can't lock your knee into full extension unless your tibia externally rotates via the screw home mechanism. So, that's where the idea came from. I had a friend who was a sales rep. I told him about it and he goes, I know the guy that can help us make this come to reality.

So the three of us formed a company called IQ Medical Ricky Heath and John Moore. And I. And then we got brought the brace to market. It was really a learning experience for all three of us. It, like anything took much longer than we thought and cost a lot more money than we thought it would, but it's pretty amazing to see something that you dreamed up in your head, come to life into a real thing.

Did you use it on yourself and did you get back running? So this was, it took us about five years from, it really took about five years to get it actually in production. I kept [00:37:00] running though.

So

Tyson E Franklin: did you end up, being one of your own patients testing this out on yourself.

Patrick Deheer: Oh, yeah, I was testing all the sort of different versions of it coming up on myself for sure.

I have a size 14 shoe, so it's really pushing the limits on the size of the brace, but I was able to try 'em out as we were going through different ideations of it.

Tyson E Franklin: And this is what I was talking about when I did the introduction with you. Where you've had a very successful Podiatrist career.

You've been on so many boards and associations and held so many different positions. You're gonna be the next president of the APMA. You've done all this volunteer work overseas, you've invented the Aquinas Brace . with all that going on, what's next? You must have other things in the pipeline you're going, I'm gonna do.

I've got more to do. Yeah.

Patrick Deheer: I, my favorite thing that I do in Podiatrist is being a residency director. I love it. Okay. I have we have [00:38:00] 12 residents at our program, so we have four per year, or it's a three year residency, and I've become really close to the residents. We have a great program and I just love teaching.

I, I love watching the residents develop. We just had a new group start a week ago. So watching 'em develop from July 1st when they start over three years to the June 30th of their third year when they graduate, and I've seen them out. We always have our graduation party in kind of mid-June and it's a kind of a running joke at our residency program that.

I cannot get through my speech at their graduation party without getting very emotional because they become like my kids. And yeah I'm so close to them and I'm so proud of them, and I can see what they have to offer to not only their patients but the professional also going forward. And just, it really, it's really something that I love doing and I feel honored to be able to teach them.

Tyson E Franklin: So when somebody does Podiatrist in United States, they go to Podiatrist [00:39:00] school, they finish? They get their degree. They've done an undergraduate degree beforehand, haven't they? Then they, yeah. Go to Podiatrist school.

If somebody doesn't do residency, they can't work as a Podiatrist.

Patrick Deheer: Right. They can't get licensed in the

Tyson E Franklin: states

Patrick Deheer: any longer

Tyson E Franklin: without doing a residency. Yeah. So they do the Podiatrist school. Are there enough positions around the country residencies for everybody who graduates?

Patrick Deheer: Yes. There are actually more residency spots now than students.

Okay. That's good. Because I'd

Tyson E Franklin: heard years ago that sometimes it was a struggle. People would finish and then it was difficult to try and find a residency. I mean, when I was going through it, that was the case. Yeah. And I take it all residencies are not equal. Some are better

Patrick Deheer: reputation.

Tyson E Franklin: Well,

Patrick Deheer: they're all standardised. They're all three year residencies and they're all hold all accountable to the same standards by our governing organization, the Council in Podiatric Medical Education. With that being said, yes, there are some residency [00:40:00] programs that are the leading residency programs for sure.

So you

Tyson E Franklin: have 12 residencies spots in your program. So there'd be a lot of podiatrists if they really wanted to work with you. Do they contact you while they're in Podiatrist school and start reaching out that way?

How do you actually select. He does nce. Yeah. So in,

Patrick Deheer: in the US the, and the students during their fourth year rotate through different hospitals. Some, most of the time they're for one month rotations, some are for three month rotations. And it's a little bit of a getting to know each other. It's also part of their educational experience.

So they're getting that practical experience and getting out of just the book experience from learning. So we have probably, around 50 to 60 students through the year coming through our residency program as externs. Somewhere between four and or so a month. And then the interviews for residency are always in January, mid-January.

And then you rank the students how you like them and they rank the residency programs, how they like them. [00:41:00] And then there's a match that comes out in mid-May and then you find out who you match with.

Tyson E Franklin: Okay, so it's not your decision on who actually gets the position. So it doesn't come down to anyone's personal preference that it's an external body that puts them all together.

Patrick Deheer: Well, it's not so much an external body it's just you rank your top students and the students rank their top programs. If you pick student, a number one and student a picture, residency, number one, then you're gonna match and they're gonna be one of your residents.

Tyson E Franklin: I get It's good to get some insight on how that process actually works, and it's also good knowing there's more residency spots than there are students

Patrick Deheer: graduating. Yeah. And while they're here for a month, we get to know them, they get to know us. And then the interviews are part of the mix too.

But really, while they're rotating is probably the most important part of it. Because I've had students who were number one in their class who wanted to do our residency, but. It wasn't necessarily a good fit from a culture [00:42:00] standpoint. We are very protective of our culture and sometimes maybe the, top students aren't the be the best fit.

I've also had students who were number one in their class who are a great fit, who have been residents at our program too. But we are very protective over the culture. So we wanna look at the the perspective resident global, from a global standpoint and looking at them in the entirety of how they fit in the program.

Tyson E Franklin: I think there's a fantastic point that anyone listening to this, even when you were just employing a team member, is you've gotta make sure they fit the culture of your business. Doesn't matter how qualified they are, doesn't matter how many other boxes they tick if they don't fit.

It's always gonna be difficult, long term to make it work.

Patrick Deheer: Absolutely. I talk to other residency directors and they talk about their challenges with certain, with residents. I never really have any issues with our residents. I think. Part of that is the culture we've established. And part of it is I have two chief residents that are in their third year.

The third year residents, two of 'em are [00:43:00] chiefs. I rely really heavily on them. We work very closely. And then I have a program coordinator her name's Carrie and the four of us run the program together. And we all work together. And but everybody is part of it though. We're all, all, so. It would be 12 plus the program coordinator plus me, and we have a clinic, a Podiatrist who runs a clinic.

So the 15 of us are all working together, plus we have about 50 podiatrists who are attending surgeons, who our residents work with. So we have a really. Big group of people that we work with, but our residents I, nothing really ever escalates to my level where I've gotta intervene. They just, they all work hard.

They all come as willing, eager learners, and I always ask the new residents the same thing to leave the residency program better than they found it.

Tyson E Franklin: Have you had anyone that's done the residency that it, they've got halfway through it and just went, this is not working out. We made a mistake.

You're not the right fit.

Patrick Deheer: Nope. [00:44:00] I, it's interesting I'm known for not being a big fan of fellowships. I think fellowships in the United States have needs to be reigned in. That's another year after training, after residency program are doing, and I think unfortunately, a lot of 'em have become, almost like a fourth year of residency. And fellowships really should be for really specific specialized training. Like if you wanna do diabetic limb salvage or you want to do pediatrics or whatever. But I tell our residents, if you think you need a fellowship because you didn't get adequate surgical training while you were at our residency program, that is my fault.

I failed you. And so, in the case that you brought up, that would've been my responsibility. Not the problem of the resident.

Tyson E Franklin: So before we wrap up, is there anything else you would like to talk about ?

Patrick Deheer: Well, I think one of the other things you asked me about, what excites me now is I started, I invented a surgical a kit for Aquinas surgery for the bowel and gut. And I started a company with three of my sons. [00:45:00] So that's been really fun working with my sons. One of my sons also has a brace company where he sells AFOs and sells the Aquinas brace that I invented.

But starting this company with my sons and working with family has been really fun. It some of my most cherished memories were working with my father-in-law when he was still alive and practicing. Even if he was just doing routine care, just hanging out in the office with him and talking shop over dinner and was fun.

But I just, i'm really excited about the profession. It's been really great to me and that's why I feel a responsibility to pay it forward and to try to see that it's in a better place than when I entered it. And so that's why I put so much effort into it. I've been in charge of the student recruitment, which we talked about last time, which is another big, yeah.

I'm working on right now and I'm really excited about that. And we're looking at expanding that into a branding campaign for the entire profession and getting all the key stakeholders in Podiatrist in the United States involved in that. And it's interesting 'cause osteopathic [00:46:00] medicine to that about.

15 years ago, and it had a really significant impact on osteopathic medicine. I think we can have the same impact on Podiatrist with a national branding campaign where we just elevate the awareness of Podiatrist so people understand what we do and understand that as a potential career for people who are in high school or undergraduate trying to figure out what they want to get into.

And it's interesting, we work at a big, our residency's at a big teaching hospital and still their residents in general surgery or neurosurgery who don't really understand what we as podiatrists do, and our residents are interacting with them and say, yeah, oh yeah, we can work on that.

And trying to save that limb from being amputated. And they're like, wow, you guys really do that?

Tyson E Franklin: And that doesn't surprise me. 'cause nearly anyone I ever talk to when I tell 'em I was a podiatrist and you just explain. What you do, and they go, well, I didn't know you did that. That sounds really interesting.

Patrick Deheer: Sure. And I do all parts of Podiatrist and I like all of it. I'm [00:47:00] not above trimming a 90-year-old lady's toenails. I mean, if I can trim a 90-year-old lady's toenails in a corn on her little toe and she walks outta my office and feels immediately better that's an honor for me to be able to help somebody like that.

And I take that very seriously.

Tyson E Franklin: Okay. Well, on that note, Patrick, I wanna thank you for coming back on the Podiatry Legends Podcast. Sharing part, Oh geez. You sharing part of your story. It's gonna be a smidgen of what you've done. You have done so much. This has been it's been a pleasure having you on here, so thank you very much.

Patrick Deheer: It's been awesome having a conversation with You're such a great interviewer. Thank you for having me on. Well, thank you. I'm gonna take that, I'm gonna take, that's a big compliment. Thank you very much. You're really good.

If you want a successful podiatry career, stop investing heavily in social media and instead connect more with your local community. Being seen and heard in your community is a far better career investment. 

Prosper Taruvinga is a digital marketing strategist who you would think would be telling everyone to be on as many social media platforms as possible, yet, in reality, he says the exact opposite. 

We Are Lab Rats

Social media algorithms are constantly changing, and we are lab rats. Sometimes their changes work in our favour, and others can be catastrophic. 

You do not own your social media platforms, you're just borrowing them, and they can remove you without any notice; therefore, you should create content and post it to media outlets you own, such as your website or even a podcast. 

Where to Start

Instead of randomly posting on social media, hoping to get a like or comment, write content for what people are searching for online. When patients search for a particular problem and your information shows up consistently, they will contact you. 

An article read by ten people in your area is far better than a thousand likes on Facebook from the other side of the world. 

Where Does Google Get All Their Information From? 

They are not creating it themselves; they get it from everyone's websites. So basically, Google is simply optimizing the information presented to them; therefore, creating good information is a must-do. 

Stop Wasting Time in Line

How often do we see people standing in a long line checking their Facebook and other social media pages? It is a total waste of time. An alternative would be to talk with the people around you or use your time to return a phone call. 

Few Emergencies

Most foot pain is not an emergency, so people start searching for it only after they've had the problem for a period of time. You need to create the content, be part of the journey, and walk alongside them. 

"We get paid in direct proportion to the value we bring to the marketplace." - Prosper Taruvinga. 

Social Media is an enhancement of what you've already created; it's an accessory to your main content that sits on your website. Having a great website is non-negotiable, whereas social media is something you can go without and still survive. 

Drive people to your website, not to your social media pages. 

If you want to connect with Prosper, search for Prosper Taruvinga, and he's easy to find; he also has a podcast called the Online Prosperity Experience, which is a 30-minute daily podcast. 

If you have any questions about this episode, please email me at tyson@podiatrylegends.com

Business Coaching 

Are you looking for a Podiatry Business Coach who thinks differently and has a proven track record of helping podiatrists excel in business? If you are, please email me and let's chat to see if we're a good fit. You've got nothing to lose. 

Unlike most business coaches, I only work with podiatrists.

Podiatry Business Owners Club

Please visit my group, the Podiatry Business Owners Club, on Facebook to connect with like-minded podiatrists who enjoy business. 

YouTube

Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tips. 

Nick Knight owns NK Active in Romsey in the UK, and he has developed a complete education package for patients so they can get all the information they need about Plantar Fasciitis in one place. And it's FREE. 

Facebook self-help groups have become the Doctor Google, and there is a lot of misinformation. Experience has also shown that patients don't want leaflets, brochures and other handouts.

The course is being delivered in bite-sized pieces incorporating webinars, videos and other downloads. We should be using technology and making it more accessible for patients to consume. 

Speaking The patient's Language

Plantar Fasciitis is not always the correct term for certain types of heel pain, but it is the term patients search for online. If you want to be found, you must use the right terminology. 

Once you can speak the patient's language, it becomes easier to teach them. 

Episode Sponsor - Podiatry Clinic Websites

NK Active Lunch Club

Nick has started a Lunch Club on the last Friday of every month, where he and others discuss various foot and ankle problems, and what you'll learn is practical and can be used immediately in your clinic. It's all practical CPD. 

Details are on his website, or you can email Nick at nuck@nkactive.co.uk

In this episode, we discussed the following Tech items available on Amazon:

DJI Wireless Microphones - Australia, USA, UK

RODE 2 Wireless Microphones - Australia, USA, UK

PodTrak P4 Recorder - Australia, USA, UK 

If you have any questions about this episode, please email me at tyson@podiatrylegends.com

Business Coaching 

Are you looking for a Podiatry Business Coach who thinks differently and has a proven track record of helping podiatrists excel in business? If you are, please email me and let's chat to see if we're a good fit. You've got nothing to lose. 

Unlike most business coaches, I only work with podiatrists.

YouTube

Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tips. 

Podiatry Business Owners Club

Please visit my group, the Podiatry Business Owners Club, on Facebook to connect with like-minded podiatrists who enjoy business. 

Welcome to our first monthly book review episode. On this episode, I am joined by my podiatry friend and avid book reader, Carly O'Donoghue, and we could not think of a more fitting book to kick off our joint venture than Seth Godin's The Practice: Shipping Creative Work. 

Neither of us could put this book down once we started, and it will definitely change the way you approach each day. 

We plan to read a new book every month, and then we will share two or three of our biggest takeaways that we feel will be most helpful to our listeners and entice you to grab a copy yourself. 

This episode is sponsored by Podiatry Clinic Websites.

You can order The Practice: Shipping Creative Work below. 

• Amazon Australia
• Amazon USA
• Amazon UK

If you have any questions about this episode, please email me at tf@tysonfranklin.com. 

Business Coaching 

Are you looking for a Podiatry Business Coach who thinks differently and has a proven track record of helping podiatrists excel in business? If you are, please email me and let's chat to see if we're a good fit. You've got nothing to lose.

Unlike most business coaches, I only work with podiatrists.

YouTube

Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tips. 

Podiatry Business Owners Club

Please visit my group, the Podiatry Business Owners Club, on Facebook if you want to connect with like-minded podiatrists who enjoy business.