Join us as we explore into the world of applied behavioral economics with Melina Palmer, CEO of The Brainy Business and host of The Brainy Business podcast. 

Melina shares her journey from exploring behavioral economics to becoming a sought-after consultant, speaker, and author. Discover how her podcast became a crucial tool for her business, helping her secure speaking engagements, book deals, and even a teaching role at Texas A&M University. 

Learn why she believes in the podcast as a superior medium for professional services and how she has tailored her content to evolve with her audience. 

Connect with Melina: https://www.linkedin.com/in/melinapalmer/

https://thebrainybusiness.com/

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

On this episode, Matt Tait—CEO of Decimal and host of After the First Million and Accounting for Innovation—joins the show to share his experience podcasting about the importance of a clear, intentional marketing strategy. They discuss how Matt balances his busy schedule and the benefits of targeting specific audiences in professional services. In this episode, you’ll hear:

• Why Matt decided to pursue a podcast-centric marketing strategy
• How Matt fits hosting two shows into his busy schedule
• Differences between hosting an interview series -vs- co-hosted commentary
• Why your personality is so important when it comes to podcasting

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

What do you get when two opinionated and well-respected business consultants record and publish conversations?

One of the top podcasts in professional services.

Since 2017, David C. Baker and Blair Enns have published value-rich conversations on the art of creative entrepreneurship through their podcast, 2Bobs. In their professional lives, David and Blair are competitors and collaborators, so their personal interactions can be a lot of fun. In this episode, you'll learn:

• The story of how 2Bobs began
• How David and Blair select episode topics and structure their show
• The benefits of co-hosting a podcast
• The impact of 2Bobs on each of their businesses
• And much more...

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

Podcasting is a way to refine your perspective and innovate business strategies. 

With two different world views, Jason Mlicki and Jeff McKay embarked on a journey to explore divergent thoughts on professional services marketing and growth via their podcast, "Rattle and Peddle." Jason, a marketing veteran with over 20 years of experience, and Jeff, a strategic consultant, use their podcast to satisfy curiosity and invite diverse perspectives. In this episode, you'll learn:

• How Rattle & Pedal serves as an R&D lab and helps Jason and Jeff evolve in their thinking
• The dynamic origins of "Rattle and Peddle" and the significance of their divergent views
• The creative and experimental process behind podcast episodes and themes
• The balance of co-hosted discussions and guest insights that shape their content
• The importance of feedback from listeners and how it fosters "conversations at scale"

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

Podcasting can accelerate your network growth. Remotely.

Inspired by a lack of local Society for Marketing Professional Services (SMPS) chapters and the desire to stay connected during COVID-19, Keelin Cox set out to create a platform that provided access to industry knowledge and offered inspiration for AEC professionals. Today, the her AEC Marketeer podcast has over 100 published episodes and is a top show in the industry. In this episode, you'll hear:

• Why Keelin decided to launch the AEC Marketeer podcast
• How Keelin's podcast helped accelerate her network growth and deepened relationships with key players in the industry
• How the role of Keelin's podcast evolved alongside her career from in-house marketer to solo consultant
• Why Keelin believes it's important to highlight the people and marketing teams behind the built environment

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

For many consultants and solo business professionals, sales can feel uncomfortable. But even one-person businesses need sales to survive, let alone grow.

Reuben Swartz is solving this problem with his monthly podcast, “Sales for Nerds” and his product, Mimiran—the fun, simple anti-CRM for solo consultants. In this episode, Reuben shares his experience publishing 100 episodes since launching his show in 2016. In this conversation, you'll hear:

• Why most CRMs suck for solo consultants
• Why he sat on his podcast idea for six months
• The importance of a minimum audio quality threshold
• What the future has in store for "Sales for Nerds"

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

How intentional are you with your podcast?

Roger Knecht, President of Universal Accounting, has helped thousands of accountants, bookkeepers, and tax preparers start and build a successful accounting firm. Roger also hosts Building the Premier Accounting Firm, a weekly show that is nearing 300 episodes.

Every decision Roger made with his podcast has been extremely intentional and well-thought-out. In this episode, we cover:

• Introduction (0:00)
• The decision to launch a podcast (2:37)
• How the show has evolved over the last 4 years (8:42)
• Promoting podcast content (13:40)
• Re-publishing older episodes and other experiments (17:35)
• Improving attribution and podcasting ROI (24:03)
• The power of celebrating others (29:04)

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

For Aaron Moncur, a podcast is more than just a marketing tool. It's a way to build relationships, showcase expertise, and ultimately drive revenue for his custom engineering services business. With over 250 published episodes, Moncur's "Being an Engineer" podcast has become a cornerstone of his company's growth strategy.

0:00 Intro
3:14 How Aaron became an engineer
4:51 Why launch a podcast?
12:13 Measuring podcasting success
17:42 Podcast team and workflow
19:41 What is the future of Being An Engineer?
27:15 Contacting Aaron + Outro

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

Writing a book for your consulting business? Use a podcast for research.

When John Garrett decided to write a book, he launched a podcast to help with his research. Eventually, the What's Your And? podcast has served as a remarkable launchpad for speaking engagements and business opportunities, contributing to an estimated $200,000 in new business—all despite having zero sponsors. 

In this conversation, we cover:

• Rapid-fire questions to break it open
• How people can be a differentiator for firms
• Podcast origin: from The Green Apple to What's Your And?
• Behind the scenes
• Personal and professional impact
• The future of What's Your And?

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

Podcasting seems like a crowded space, but it's really not. It’s a blue ocean opportunity. Especially for expertise-driven businesses who need to build trust with buyers, accelerate network growth, and create endless content. If you’re asking yourself, “should I start a podcast?” then you’re in the right place. This episode explores five critical questions that you need to answer before you launch a podcast for your business:

1. How would a podcast roll up to your business goals?
2. Why would your ideal clients listen?
3. How many podcasts are there in your niche?
4. Are you willing to commit to 12+ months?
5. What do you need to start a podcast?

Read the article here:
https://www.redcedarmarketing.com/blog/should-you-start-a-business-podcast

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

Build a thriving Slack community with your podcast.

Brett Trainor is using his podcast, The Corporate Escapee, to build a community of Gen X professionals who want to ditch their 9-5. 

In this episode of Podcasting in Professional Services, Brett sits down with John Tyreman to share his experience running his show. We cover:

• How Brett reaches Gen X-ers on TikTok
• How his show has pivoted and evolved with his personal brand
• How his podcast led to a community of "escapees"
• Why Brett insourced production after working with an agency
• and much more...

Check out Brett's website (www.bretttrainor.com) for more information.

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

Can I have your attention, please? Will the real Scotty Scarano please stand up?

There’s not too many people who blend hip hop with accounting, but that’s exactly what Scotty “OKR” Scarano is doing through his personal brand on LinkedIn, his YouTube page, and through his podcast, Accounting High. 

Scotty believes that learning how to run a practice (RAP) doesn’t have to be boring. It can be entertaining, too. On this episode, we cover:

• Scotty's family ties to accounting
• The decision to launch Accounting High
• How podcasting gave Scotty a platform for hip hop
• Accounting High's focus on "edutainment"
• Experience with sponsorships
• What the future holds for Accounting High

Hosted by John Tyreman, professional services marketer and podcast producer.

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

 Today we're gonna talk with a guy who did 1200 podcast episodes and give you tips on how you can be successful.

On this episode of Podcasting in Professional Services, John Gilroy, host of The Federal Tech Podcast, Constellations, and Farm Kid City Kid joins the show to share his podcasting experience. In this conversation, you'll hear:

• What motivates John to be an active ocean swimmer, even in his 60s
• The transition from radio to podcasting in the DC market
• The difference between a $25 million studio and recording from a local BBQ joint
• A diversified approach to podcast sponsorships
• Audio -vs- video in podcasting

Connect with John: https://www.linkedin.com/in/john-gilroy/

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

It rarely takes 5 or 6 years to launch a podcast, but that was the case for Alastair McDermott. Since then he's launched a handful of shows and written a book titled 33 Ways Not to Screw Up Your Business Podcast. 

Going through the process of planning his podcast exposed a lack of specialization in Alastair's business. From there, he narrowed down his business from a generic web development agency to a niche practice helping "best kept secret" consultants grow authority & visibility among target clients.

Since then, he's launched a few podcasts under his umbrella, like:

• The Recognized Authority
• The AI-Powered Business Leader
• Accelerating Your Authority
• The Specialization Podcast

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

I took a sample of 150 podcasts across accounting, AEC, and legal industries. A whopping 70% had only one host! 

Personally, I've hosted four podcasts; two were solo shows, and two were co-hosted with a colleague. There are pros and cons to each format, but I found co-hosting a podcast to be much more enjoyable.

Let's explore the untapped benefits of having a podcast co-host. In this episode, you'll hear from a handful of successful business podcasters about the benefits of co-hosting a podcast:

• Rion Willard from the Business of Architecture
• Mark Wainwright from Breaking BizDev
• Jeremy Clopton & Heath Alloway from Upstream Leader
• Florian Heinrichs from unbillable hours

Do you want to start a podcast, but don't have a co-host? 
Let's find one together. Contact me for details.

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

Use a podcast to let your charisma and personality shine through.

That's how BJ Kraemer approached it when he launched the Inspiring People & Places podcast in 2021. On the show, he interviews national leaders in the AEC industry to educate and inspire industry professionals to disrupt the status quo, improve their project teams and steward public & private investments more effectively. 

In this conversation, BJ shares his experience after publishing more than 150 episodes. We covered:

• Why there’s a blue ocean for podcasting in AEC
• Why he committed to doing it for 4 years
• What he thought the business impact would be, and what really happened
• The importance of establishing a cadence
• And much more.

If you found this episode valuable, please leave a rating and review, and subscribe to the show!

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

Investing in a podcast can be a gradual, long-term investment.

Brannon Poe started podcasting in 2013, where he would record conversations on his phone. Today, Accountant's Flight Plan publishes two episodes each month and has a backlog of guests waiting to have a conversation with Brannon.

In this conversation, we explore:

• An overview of Poe Group Advisors and how they help accountants
• Why Brannon started a podcast in the first place
• When he and his team got serious about the podcast
• How Brannon approaches guest selection
• How the podcast has impacted Brannon's speaking skills
• Different ways his team promotes the podcast

If you found this episode valuable, please subscribe and leave a rating or review!

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

Improve the structure and variety of your episodes.

This episode is meant to be a guide for podcasters who want to learn more about how to structure episodes, use different episode types, formats, and improve their outlines. I share my own experience as well as perspective from other business podcasters. In this episode, we cover:

• Solo host episode types
• Co-host episode types
• Topic identification and guest selection
• Elements of a podcast episode
• Video -vs- audio podcast pros and cons
• Ideal podcast episode length

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

Very few professional services podcasts make it to 400 episodes. The Consulting Success® podcast will hit that milestone in 2024. 

I had the pleasure of sitting down with Michael Zipursky, host of the show, to hear his experience launching and running the podcast. In this conversation, Michael shares:

- Originally released 60-70 episodes but found it was a lot of work
- Years later, Michael wanted to restart the podcast in a more streamlined way
- The team now has dedicated staff to handle podcast operations
- Michael focuses solely on interviews now instead of other production tasks
- Over time, the podcast has directly and indirectly generated consulting clients
- Michael books guests based on value to listeners, not direct fit for consulting programs
- The podcast is now at episode 380 and will continue with consistency, experimentation, and feedback

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

Are you committed to running a podcast? Do you have a co-host to share in the journey?

On today’s show, Jeremy Clopton and Heath Alloway of the Upstream Leader podcast share stories and experience from running their show. In this conversation with host John Tyreman, you'll hear:

• The importance of committing to the podcast in the early days
• Benefits of having a co-host
• The one question they ask their guests before pulling on leadership threads
• How they promote each episode
• How they plan to improve their podcast
• And much more

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

Improve your podcast editing workflows.

My own podcast editing workflow has evolved over the past six months, influenced by many of my guests on this show.  On this episode, I've curated clips from successful business podcasters who give you a glimpse behind the scenes of their shows:

• Rion Willard, co-host of The Business of Architecture
• Florian Heinrichs, co-host of unbillable hours
• Angela Mazzi, host of Architecting
• Katie Tolin, co-host of Amplify
• Ross Simmonds, host of Create Like the Greats

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

This podcast features a mentor-mentee relationship — a premise that could be applied to other industries.

For Josh Ho, the "Searching for SaaS" podcast was a way to build in public and showcase his mentorship of a young entrepreneur, Nate Bosscher. The show features perspectives on the stages of building a software as a service (SaaS) business. Josh is in the company building phase. While Nate struggles to start a profitable SaaS of his own. 

On this episode, Josh joined John Tyreman, where they discussed:

- How Referral Rock helps companies run referral programs through software integrated with CRMs
- Key aspects of a successful referral program, emphasizing promoting over just incentives
- Josh's Searching for SaaS podcast which he launched to mentor co-host Nate
- How the podcast helps Josh clarify his thoughts and messages
- Experiences running their podcasts and lessons learned
- Possibility of bringing on more guests from founder and builder community

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

This show is an example of a minimum-viable podcast.

On this episode,  Florian Heinrichs joins the show to share his experience co-hosting the unbillable hours podcast, a twice-monthly show that started as a venting session between Florian and Ash Mohd. At the time, both were colleagues at Accenture. In this conversation, we discuss:

• Florian has since founded his own firm, client friendly, and helps professional services firms with business development, marketing, and growth
• Client Friendly has a four-phase process: strategy, customer journey design, storytelling, systems
• On unbillable hours, Florian and co-host discuss business problems and bring on guests
• Over time, the podcast has helped Florian organize thoughts and develop intellectual property
• Florian believes podcasting is a lean way for professional services firms to produce content and educate clients
• unbillable hours has benefited Florian's career by pushing his thinking regularly

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

Join us as we explore the multifaceted realm of podcasting with Dave Campbell, a podcast manager at True Media Solutions and the creative force behind eight unique shows, including The How To Podcast Series.  

Dave brings invaluable insights from his experience managing a diverse range of podcast genres and his role as the host of a supportive podcaster community. In this episode, you'll learn:

• How to overcome common podcaster challenges with resourcefulness and adaptability.
• The significance of doing what you can with what you have, inspired by Theodore Roosevelt's advice.
• Why consumption rates are crucial for podcast discoverability and growth.
• The benefits of embracing different podcast formats to engage diverse audiences.
• Strategies for building a collaborative podcasting community that facilitates constructive feedback and growth.

Connect with Dave on LinkedIn: https://www.linkedin.com/in/dave-campbell-podcaster/

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

This podcast acts as a filter for Ross to see what topics to double-down on and invest more into.

On this episode, Ross Simmonds, Founder & CEO of Foundation Marketing, and Host of ‘Create Like the Greats’ podcast joins the show. In this conversation, Ross and I discuss:

• The philosophy behind Ross' mantra "Create once. Distributing forever."
• Turning podcasts into visual content and sharing across social media
• Signals that indicate when an episode truly resonates
• Ross' background experimenting with podcasts through a Superman show
• The unexpected work that goes into researching in-depth profile episodes
• Thoughts on how buyers will embrace AI in content

If you found this episode valuable, please leave a rating and review on Apple and Spotify.

Enjoy!
- John

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

Kyle Adams, account manager at ConvertKit, shares insights from publishing his weekly Creator Glue newsletter and Dad Made podcast.

Kyle explains that newsletters and podcasts complement each other perfectly. Email newsletters provide a direct way to reach your audience and notify them about new podcast episodes. He emphasizes the importance of treating your newsletter like a product itself rather than just a marketing tool. 

Kyle shares several tips for creating a high-quality newsletter:

• Offer insights, value and actionable advice readers can benefit from
• Promote podcasts by sharing key takeaways - don't just blast links
• Write compelling content that gives a preview of what the podcast covers
• Provide exclusive content to newsletter subscribers only
• Aim to create an entertaining, informative and engaging reader experience
• Treat your newsletter as a product and focus on creating consistent, high-quality content

Connect with Kyle on X: @ItsKyleAdams

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

Angela Mazzi is dedicated to enhancing quality of life through the built environment with emphasis on socio-cultural impacts. Angela is a Principal and Senior Medical Planner at GBBN Architects, and also the host of Architecting, a weekly podcast about the architect as a person—in each episode, Angela helps her listeners bypass the status quo traps in the architecture profession and shares how to make an impact with real life strategies. 

Here are some of the key topics discussed in this conversation:

• Angela started blogging in 2010 to explore issues in a toxic architecture firm. She rebranded as the podcast "Architecting" in 2021.
• Angela has published over 230 episodes on topics like introversion, delegation, stress management and more.
• Angela offers programs focused on well-being like "Salutogenesis for your Soul" and "Stressless Success."
• Systemic codependency and lack of work-life balance is normalized in architecture. Angela advocates changing this through purposeful work.

If you found this episode valuable, please leave a rating and review!

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

For architects, the passion for design and creating often attracts people to the profession. But many don’t realize just how much business acumen is needed to run a successful practice. All the creative talent in the world doesn’t guarantee profits, clients, and smooth firm operations. After all, the first job of an architect is to win the client. Without the client, there is no design.

Rion Willard recognized this challenge early on. Although his skills and education were in architecture, he was fascinated by the business side of the profession. How could firm owners transform their passion into sustainable, thriving practices?

To explore this question, Rion started interviewing successful practice owners at the direction of a business mentor. “One of my assignments was to go and talk to other architects about how they were running a business to benefit my own architectural practice,” said Rion. “I figured it was a good idea to record these conversations.”

At first, Rion’s interest was to understand and apply insights from these interviews to his own practice, but he realized these conversations would also make for good podcast content. He reached out to Enoch Sears, inquiring if he could publish the interviews through his existing podcast, the Business of Architecture.

In the full conversation, listen to Rion talk about his experience co-hosting The Business of Architecture, including:

• How the show has evolved over the past 10 years
• The impact of the pandemic
• How the podcast enabled in-person events
• The team and workflows behind The Business of Architecture
• The impact of the podcast on Rion's career
• And much more

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

After suffering from a stroke, Randy Crabtree made the difficult decision that he couldn't be managing partner of Tri-Merit anymore. He then stepped into a more external-facing role for the firm.

At the suggestion of his marketing team, Randy started The Unique CPA podcast in 2019. Hesitant at first, Randy quickly realized he loved meeting new people and hearing their stories.

The Unique CPA introduced Randy to new people and strengthened his passion for helping the accounting industry. Instead of talking about tax credits, Randy focuses his show on other topics of value to the accounting industry, like marketing, business development, community, HR, and much more.

Randy credits the podcast with reigniting his passion for his work and helping him find purpose. It even led to him being named a top 100 most influential people in the industry. He even started an accounting conference called Bridging the Gap based on the podcast.

In terms of a podcast editing workflow, Randy batches recordings in the months he has bandwidth. His busy season typically starts in late October, and lasts through the end of the calendar year.

If you found this story uplifting, insightful, or inspiring, please give the show a rating and review!
- John

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

Katie has been involved with the Association for Accounting Marketing (AAM) for many years, originally joining as a new member in an accounting firm. She has since risen to be a past president and remains actively involved in providing content for the organization.

The Amplify podcast first launched in 2017. In the early days, the podcast was produced sporadically with different volunteer hosts. Katie and the committee decided to change to a seasonal format to add more structure and consistency. Now, they record multiple episodes on the same topic to create full seasons that listeners can binge.

Katie enjoys the challenge of interviewing smart guests and learning from their experiences. She helps determine topics, line up guests, craft questions and ensure consistency across episodes.

While the podcast faces challenges due to relying on volunteers, it provides a way to educate both members and the wider accounting community. Katie is passionate about continuously improving the podcast and finding new ways to distribute the valuable content.

Listen to the Amplify podcast:

Apple - https://podcasts.apple.com/us/podcast/amplify/id954067907
Spotify - https://open.spotify.com/show/5d0VUiacyxoqQJhyNK34l3

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

In this episode, John Tyreman interviews Greg Mayer, founder of Wysper, a software company that helps you get more content out of your podcast. They discuss:

• How Greg's experience as a product marketer inspired him to start Wysper, and leverage AI transcription to repurpose podcast content.
• How podcasts can be a pillar or hub of content that can then be repurposed into social media posts, blog posts, SEO content, and more.
• Specific examples of companies using Wysper to repurpose podcasts for SEO, sales enablement, and thought leadership.
• Use cases beyond podcasting - repurposing customer interviews, webinars,  SME interviews, even internal company meetings into multiple formats.
• The importance of editing AI generated content before publishing. AI is great at repurposing ideas but not generating wholly original ideas.
• How repurposing podcast content can save massive amounts of time over creating content from scratch.

Connect with Greg on LinkedIn and visit https://www.wysper.ai/ to learn more

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

This episode originated because I was intrigued by how Steve Cummins has a podcast and newsletter by the same name: The Marketing Mix. I was curious about his experience and the synergies between a newsletter and a podcast. But the conversation is so much more than that.

Steve Cummins, Founder of Solent Strategies, launched The Marketing Mix in April 2023 to help support his marketing consultancy. It’s the kind of conversation Steve would like to have with a marketer over a cocktail.

In this conversation, he shares his experience launching prior podcasts, using podcasts as part of an ABM strategy, the premise behind “Marketing Mix,” how he uses podcast media in his own marketing, some of the tools he uses, how he ties it into the newsletter, and how he has avoided the podcast graveyard.

• Solent Strategies
• Steve Cummins on LinkedIn

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

Let's say you receive a cease a desist letter. Upon realizing you infringed on a trademarked brand, you'd probably want to settle the matter amicably. It happens. But that wasn’t the case when Rhondalynn Korolak sent multiple cease and desist letters to an Instagram Influencer who was giving financial advice under the trademarked Financial Foreplay®  name.

In the first 5 minutes,  I quickly break down what a trademark is and why it’s important to trademark a podcast name. Then, you'll hear from Rhondalynn Korolak, former lawyer and chartered accountant, author, keynote speaker, master coach, and podcast host. She recently went through litigation in a trademark infringement of her trademarked brand name, and agreed to share her story with me.

Here are some links to referenced material:

• ‘Finfluencer’ infringed trademark, court finds
• Rhondalynn Korolak on the Visible Expert Podcast
• United States Patent & Trademark Office
• Rhondalynn on LinkedIn

Please rate, review, and subscribe to the show!

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

The thought of launching a business podcast has probably crossed your mind. I mean, imagine having a channel to reach buyers while they drive, exercise, walk their dog, do house chores... What’s not to love, right?

But then you start to wonder: How long will it take to build a podcast? What kind of impact will it have on the business? What’s the ROI? 

Fret not, my friends. 

On this episode, I caught up with a few colleagues who share their perspective on the benefits of podcasting for business:

• Allyson Cochran, Chief Revenue Officer, Silverback Strategies
• Aaron Weiche, Co-Founder & CEO, Leadferno
• Kelly Waffle, Director of Research & Innovation, CPA Crossings

These guests talk about how podcasting has impacted networking, sales, HR, marketing, and even their own personal growth.

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

What's it like to run a top 3% engineering podcast?

Join us as we explore the podcasting journey of Scott Tarcy, President of CADdesignhelp.com and host of The Engineering Entrepreneur Podcast. Scott shares why and how he started his podcast, the challenges he's faced, and what's on the horizon. In this episode, you'll learn:

• Scott’s journey of starting a podcast to fill a gap in content for technical entrepreneurs.
• How to efficiently manage a podcast workload with a part-time commitment.
• The unexpected challenges and opportunities in attracting podcast sponsorships.
• Effective strategies for handling guest booking and maintaining high-quality audio.
• The impact of integrating podcasting into your business for SEO and marketing success.

Connect with Scott on LinkedIn: https://www.linkedin.com/in/scott-tarcy-a52b138/
Visit Scott's website: https://caddesignhelp.com/

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

There's some debate among B2B and professional services firms on which is more effective; hosting a podcast or being a podcast guest. There are certainly pros and cons to each approach. In this episode, we break it all down:

• When each approach makes sense for your marketing
• Pros and cons for being a guest -vs- being a host
• Dispelling a few preconceived notions

I caught up with a few guests who also have perspective on podcast guesting vs hosting:

• Geoff Kerbis, Director of SEO, Assembly Global
• Kelly Waffle, Director of Research & Innovation, CPA Crossings
• Janice Mandel, President, String Communications

Thanks for listening. Please leave a rating and a review!

Cheers,
-JT

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

This episode is focused on how to name your business podcast — considerations for your name, how it impacts your positioning, and 6 different frameworks for naming a business podcast:

1. Keyword-driven
2. Action + Payoff
3. Alliteration
4. Play on Words
5. Zig when the rest Zags
6. Brand-Driven

 I also interviewed a few guests to get their perspective on coming up with a name for their podcast:

• Allyson Cochran, Chief Revenue Officer, Silverback Strategies
• Ian Floyd, Research & Insights, Tremendous
• Callie Murray, Co-Founder, Same Page HR
• Kelly Waffle, Director of Research & Innovation, CPA Crossings

Thanks for listening. Please leave a rating and a review!

Cheers,
-JT

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

A podcast editing workflow is a major part of your podcast operations. In this episode, we break down the audio editing processes of business podcasts:

• How long it takes to edit each episode
• When it makes sense to outsource -vs- insource production
• Understanding the difference between launching and running a podcast
• Different tools to use in your podcast editing workflow

I interviewed a few colleagues to get their perspective on a podcast editing workflow that works for their show.

• Geoff Kerbis, Director of SEO, Assembly Global
• Kelly Waffle, Director of Research & Innovation, CPA Crossings
• Janice Mandel, President, String Communications

Thank you for listening. Please give the show a rating and a review!

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

How does your business podcast compare with others in your industry?

In this monologue episode, John Tyreman breaks down findings from research on a sample of 287 business podcasts in accounting, financial services, architecture, engineering, construction, legal, government contracting, technology, and consulting industries.

Listen to this episode and you’ll learn:

• How active business podcasts make up a tiny fraction of active shows
• A show structure that doubles promotion and reduces production cost
• The point at which most podcasts go inactive
• How frequently shows publish episodes in each industry segment

Connect with me on LinkedIn: https://www.linkedin.com/in/johntyreman/

References:

PodMatch Industry Report: https://podmatch.com/report
Backlinko report: https://backlinko.com/podcast-stats

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

Achieve business success through podcasting with a heart of service.

Join us as we explore the inspiring methods of Steve Ramona, a keynote speaker, business consultant, and host of the "Doing Business with a Servant’s Heart" podcast, where he uplifts others and shares profound business insights. In this episode, you'll learn:

• How to be a good podcast host by using the ASLA framework
• Why Steve publishes episodes within 72 hours
• How edifying and serving guests can make your podcast stand out in a crowded space
• The power of niche podcasting to attract and deeply engage specific audiences
• Effective monetization strategies beyond traditional sponsorships
• Steve’s personal approach to networking and referrals

Connect with Steve on LinkedIn: https://www.linkedin.com/in/steveramona/
Visit the podcast website: https://www.servinginbusinesspodcast.com/

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

Podcasting can be a fantastic way to accelerate your network growth.

Join us as we dive into the world of Leanne Dow-Weimer, a fractional marketing expert and host of the Markigy podcast, where she unravels the scientific and technical complexities of marketing strategy with marketing leaders that also represent her ideal clients. In this episode, you'll learn:

• Why Leanne uses a "vibe check" before recordings
• The importance of "minimum viable quality" in podcast production. 
• Strategies for selecting passionate and knowledgeable guests
• Techniques to gauge listeners and create additional conversations
• The benefits of podcasting for content creation and networking.

Connect with Leanne on LinkedIn: https://www.linkedin.com/in/leannedow/
Visit Leanne's website: https://leannedowweimer.com/

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

Podcasting is a powerful tool to enhance your business strategy.

Embark on a journey with Mark J. Carter, host of the "Idea Climbing" podcast, as he shares his extensive experience of conducting over 500 interviews with successful people that has helped him learn and grow. Alongside hosting a podcast, Mark is also the author of "Idea Climbing," a book dedicated to building support systems for new ideas. In this episode, you'll learn:

• The significance of starting a podcast despite imperfections and the importance of consistency over time 
• How podcasting can serve as an effective networking tool and open doors to new business ventures 
• Why Mark prefers a human and conversational approach to marketing content over highly scripted presentations 
• Key interviewing skills that help in building engaging stories and authentic conversations with guests 
• Strategies for repurposing podcast content to create evergreen material that resonates year-round

Listen to the Idea Climbing podcast: https://www.markjcarter.com/idea-climbing-podcast/
Connect with Mark on LinkedIn: https://www.linkedin.com/in/mjcarter/
Subscribe to Mark's YouTube Channel: https://markjcartertv.com/

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

The GovCon market is made up of niches. Podcasting is like on-demand niche radio.

Mark Amtower, the host of "Amtower Off Center," part of the Federal News Network, is a leading expert in GovCon marketing and LinkedIn advising. Known for his deep understanding of the government market and strategic insights, Mark has been helping businesses navigate the complexities of government contracts for years. In this episode, you'll learn:

• How Mark leverages podcasts as a powerful tool for business development and client relationship building 
• Why adopting new communication channels is crucial, particularly in the typically slow-to-adapt government market 
• The strategies behind creating an engaging LinkedIn profile and connection strategy for government contractors 
• Mark's expert advice on starting your own podcast and standing out in niche-heavy markets 
• How consistent podcasting can position you as a subject matter expert in the business landscape

Connect with Mark on LinkedIn: https://www.linkedin.com/in/markamtower/
Listen to Amtower Off Center: https://federalnewsnetwork.com/shows/amtower-off-center-podcast/

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.