Explore every episode of the podcast Podcasting for Indie Podcasters: Podcasting Tips for How to Start and Run a Podcast

In this episode, we break it down the eight essential tips for preparing your podcast guest to be interviewed.

First, we stress the importance of headphones (you’d be surprised at how many people skip this). Next up, we talk about the mic situation; because nobody wants to hear your guest’s laptop struggle to pick up their golden nuggets of wisdom. We also explore giving your podcast guest an outline of topics or questions. This helps them prepare and alleviates any pre-interview jitters.

Plus, we dive into how to promote their offerings during the episode. The real clinch of this episode, though, is bringing it back to the very real point that it's no-one's responsibility to promote your podcast episodes other than you.

Read the Blog Post >> How to Prepare to Host a Podcast Interview to Get the Best Out of Your Podcast Guests

Takeaways:

• Always ask your podcast guest to wear headphones for better audio quality, trust me, it makes a difference!
• Using a separate microphone instead of a laptop mic is a game-changer for sound quality, even a cheap one works wonders!
• Make sure to explain where your guest should record to avoid noisy disasters - quiet, comfy spaces are key!
• Share an outline of questions or topics with your guest ahead of time, it's courteous and helps them prepare!
• Encourage your guest to promote any offers or freebies during the episode, it’s only fair since they’re giving their time!
• Don’t forget to clarify who your audience is because assumptions can lead to awkward interview moments and miscommunication!

Episodes Mentioned in This Episode:

• Ep 121: Everything You Need to Know About Hosting a Podcast Interview
• Ep 96: Do You HAVE to Wear Headphones When Recording Your Podcast Episodes? with Ash from Shure

📧 Subscribe to the Newsletter >> https://veritysangan.com/newsletter

🔗 Read the Blog >> https://veritysangan.com

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Interviewing podcast guests can feel like a rite of passage on any podcast; after all, don't you need to interview guests for your show?

In this episode, we start with that very question: Do you even need a guest on your podcast episode, or are they overshadowing you from showing off your expertise?

If you do decide to host interviews on your show, we go through the 3 key stages of an interview: introducing your guests, how to find the right podcast guest for your show and how to vet potential guests before you commit to interviewing them. If you've ever considered how to host a podcast interview, or you want to improve your podcast interviewing skills, this episode is for you.

Read the Blog Post >> How to Prepare to Host a Podcast Interview to Get the Best Out of Your Podcast Guests - https://veritysangan.com/how-to-prepare-to-host-a-podcast-interview-to-get-the-best-out-of-your-podcast-guests/

Takeaways:

• The podcast highlights the fact that consistent weekly uploads aren't the only path to success.
• SEO strategies can significantly boost your podcast's discoverability and overall growth metrics.
• Preparing for an interview is just as crucial as the interview itself; don't skip the prep!
• Choosing the right guest is vital; interviewing someone who's not a good fit can be a total flop.
• Structure your podcast episodes effectively: intro, Q&A, and a neat wrap-up to keep things flowing.
• Always thank your guests at the end; they've given you their valuable time, so show some love!

Episodes Mentioned in This Episode:

• Episode 18: Why You Need a Podcast Release Form - listen to the episode and read the blog post >> https://veritysangan.com/why-you-need-a-podcast-guest-release-form-and-how-to-write-one/

Other Links Mentioned in This Episode:

• The Life Shift Podcast >> https://www.thelifeshiftpodcast.com/
• We Need to Talk Podcast >> https://podcasts.apple.com/gb/podcast/we-need-to-talk-with-paul-c-brunson/id1765126946



📧 Subscribe to the Newsletter >> https://veritysangan.com/newsletter

🔗 Read the Blog >> https://veritysangan.com

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If you’ve had a podcast for any amount of time, you’ve probably wondered to yourself if you’re doing things ‘right,’ or how you can reach more people to boost your audience.

In this case, a podcast audit is probably one of the best activities you can do for your podcast.

Why?

Because auditing your podcast helps you see where your show currently is and helps you to map out where you can make improvements for your show.

In this episode, we’ll explore the benefits of auditing your podcast, as well as some tips and tricks for doing so effectively.

We will cover:

1. What is a Podcast Audit?
2. Why Run a Podcast Audit?
3. Identifying Areas for Improvement
4. Improving Listener Engagement
5. Maintaining Your Own Standards
6. Staying Organised and On Track
7. How Often Should You Audit Your Podcast?
8. 7 Tasks for How to Audit Your Own Podcast

If you've only just started your podcast and are only a few months or episodes in, or if you've been podcasting for ages, there are plenty of podcasting tips for how to improve your show in a variety of ways.

Takeaways:

1. A podcast audit helps you see where your show currently stands and where to improve.
2. Regularly reviewing your podcast can help you recognise both strengths and weaknesses effectively.
3. Gathering feedback from listeners is crucial for understanding how to grow your audience.
4. Improving your podcast SEO is essential to getting more listeners and boosting your visibility.

Read the Blog Post: How to Do a Podcast Audit in 7 Easy-to-Follow Tasks >> https://veritysangan.com/is-your-podcast-performing-at-its-best-how-to-audit-your-podcast/

Podcast outros - those things at the end of your episodes that statistically half of your listeners will skip or ignore.

So if so many people are ignoring your outros, is there any point in including them?

In this episode, we discuss why having a podcast outro is still important for your podcast episodes and what to include in your own outro.

We will also answer the following questions:

• How Long Should Your Podcast Outro Be?
• Should I Use the Same Podcast Outro Everytime?
• Should I Include Music In My Podcast Outro?

Whether you're just starting a podcast or have been in podcasting for sometime, there is something for you within this episode to help you create the best outro for your show.

Read the Blog Post >> How to Write Your Podcast Outro (+ 3 Free Templates)

Takeaways:

• Podcast outros are an important part of your show, even if many listeners tune out before they hear them.
• Keeping your outro concise is key; aim for a maximum of two minutes to avoid turning it into a snooze-fest.
• Sprinkling your call to action throughout the episode can boost listener engagement and remind them what to do at the end.
• Thanking your listeners at the end of each episode creates a connection and shows appreciation for their time.

Episodes Mentioned in This Episode:

• Ep 5: How to Create Your Podcast Intro

Other Links Mentioned in This Episode:

• Blog Post: How to Create a Podcast Intro
• Pond5: Get music for your podcast



📧 Subscribe to the Newsletter >> https://veritysangan.com/newsletter

🔗 Read the Blog >> https://veritysangan.com

Don't forget to subscribe to the show!

Today, we're diving deep into the emotional rollercoaster and worried that people have when they start and launch their podcast.

The big questions we will cover are:

• What if my show is rubbish?
• What if people laugh at me?
• What if no one listens?

The number one way of growing your podcast and getting new listeners is still through word-of-mouth recommendations, and so being able to talk about your show and share it with others is so important.

So grab your blanket (I’m cosied up on my sofa as we speak), and let’s chat about how to shake off those fears and get your voice heard.

Read the Blog Post: 9 Essential Things to Do Before Starting a Podcast in 2026

Episode Mentioned in this Episode: Ep 109: Why Unique Listeners Are More Important Than You Think

Takeaways:

• Starting a podcast can feel scary, especially if you worry about it being rubbish, but remember that everyone starts somewhere and your early episodes are just part of the journey.
• If you’re nervous about what people will think when you launch your podcast, don’t fret too much. Most people are more impressed than critical, and if anyone laughs, they might just be jealous! (I said what I said.)
• The best way to get the word out about your podcast is still by word of mouth.
• Having a small number of engaged listeners is way more valuable than a huge audience that tunes out after 10 seconds; focus on creating content that resonates with even a few people.
• Don't stress about starting your podcast only to hear crickets; someone out there will listen.
• Podcasting is a craft that takes time to develop, so enjoy the process, build your skills, and give yourself the grace to grow along the way.

Ready to start a podcast in 2026? Well, buckle up, because we’re tackling the next lot of the top ten burning questions about starting your own show.

In this episode, we will answer the following questions:

1. How Do You Pick a Podcast Niche?
2. Should You Script Your Podcast or Wing It?
3. How Do You Get Listeners for a Podcast?
4. What’s the Best podcast Hosting Platform?
5. Do You Need a Launch Strategy for Starting a Podcast in 2026?

We kick this episode off with the all-important question of how to pick a niche. I’ll share some tips on how to find a topic you’re passionate about without overthinking it; because who needs that kind of stress before hitting record?

We also chat about whether you should script your episodes or just wing.

Plus, I spill the beans on the best ways to snag listeners, the ins and outs of hosting platforms, and if you really need a launch strategy.

Read the Blog Post: Your 10 Questions About Starting a Podcast in 2026 Answered (No Fluff, Just Honest Answers)

Episodes Mentioned:

Ep 104: Why SEO is So Important in Podcasting | How to Implement Your Own SEO Strategy

Ep 116: Top 10 Questions About Starting a Podcast in 2026 (Part 1) — Questions 1-5

Takeaways:

1. When starting your podcast, don't stress too much over your niche; just pick something you enjoy!
2. Scripting your podcast can bring clarity, but winging it adds that spontaneous spark we all love.
3. To get listeners, optimize your episode titles and don't hesitate to ask folks to share!
4. Choosing a hosting platform is crucial; consider your needs before diving in headfirst into the options.
5. A launch strategy is helpful, but don't let it paralyze you; sometimes messy beginnings are the best!
6. Remember, most people discover new podcasts through recommendations, so spread the word, friends!

Tools Mentioned:

1. Captivate >> https://veritysangan.com/captivate
2. Riverside >> https://veritysangan.com/riverside

Welcome to 2026! In this episode, we're kicking the year off by diving into the nitty-gritty of launching your podcast in 2026 with the first five burning questions that’ll set you on the right path.

We're all about keeping it real, so I’ll share how I podcast on the cheap without sacrificing quality. Plus, we’ll chat about how long your episodes should be, whether you need video (hint: you totally don’t), and how often to hit that record button without turning your creative vibes into a stress fest.

In this episode, we will answer the following questions:

1. Do you Need Expensive Equipment to Start a Podcast?
2. How Long Should Podcast Episodes Be in 2026?
3. Do You Need Video for Your Podcast?
4. How Often Should You Release Podcast Episodes?
5. Do You Need Social Media to Grow a Podcast?

Read the Blog Post: Your 10 Questions About Starting a Podcast in 2026 Answered (No Fluff, Just Honest Answers)

Episodes Mentioned:

Ep 12: What’s The Perfect Length For Your Podcast Season?

Ep 63: Why I Quit Promoting My Podcast on TikTok

Ep 103: How I Dropped My Podcasting Costs By 65% - How to Run Your Podcast for Less

Ep 112: 7 Tips to Get Out of a Podcasting Creative Slump

Ep 114: 7 Signs You're Taking Your Podcast Way Too Seriously (And How to Fix It)

Takeaways:

1. You definitely don't need to break the bank on fancy gear to start podcasting; a decent USB mic and headphones will do!
2. Finding the perfect podcast episode length is all about what works for you and your audience; there's no one-size-fits-all answer.
3. Video isn't a must for podcasts; if you want to keep it audio-only, embrace that freedom and do what feels right!
4. Consistency in posting is key, but it should fit your life—don't force yourself into a schedule that stresses you out.
5. Social media can be helpful but it's not mandatory; focus on platforms you enjoy instead of spreading yourself too thin.
6. SEO is your best friend for growing your podcast; invest time in optimizing your content to attract more listeners.

The podcast has officially rebranded and been renamed to 'Podcasting for Indie Podcasters!'

In this episode, I'll discuss exactly why I decided to ditch the old name of The Lazy Girl's Guide to Podcasting and embrace something that's more inclusive and SEO-friendly: Podcasting for Indie Podcasters.

When you start a podcast, one of the last things on your mind is rebranding. But as your show grows, evolves, and you as a podcaster develop, you start to think about how your current branding might actually be hindering how you can grow your podcast and reach a wider audience. And that's exactly where I was: hosting a podcast that I love, but unsure if the name was the right fit anymore.

We dive deep into why I was feeling that the old name was right for the show anymore, including connotations with the word 'lazy,' VAWg micro-aggressions, and how the show seems to have evolved out of that name. Keeping the old name was also making me concerned that I was eliminating people from listening to the show and was stunting my podcast's growth by not being inclusive. I also discuss the new branding in terms of cover art and colours.

Finally, we move onto discussing the revamp of the blog that goes with the podcast and I'll tell you all about what to expect from the podcast in 2026.

Checklist for Rebranding Your Podcast:

1. Why are you rebranding?
2. Renaming your show - research, search intent
3. Colours/images
4. Updating your show's name everywhere (doesn't have to be done in one go)
5. Sharing this change with your audience (email, social media, etc)

Takeaways:

1. Rebranding is a big deal, and it’s okay to rethink your podcast's identity as your audience grows and changes.
2. Choose a podcast title that reflects your content and appeals to your target audience, ensuring it's searchable and relevant.
3. Don't rush your rebranding process; take your time to ensure every detail feels just right before making it official.
4. Make sure your rebranded podcast maintains cohesion across all platforms, from social media to your website, for a consistent listener experience.
5. Engage with your audience about your rebrand; their feedback can help shape your podcast's future and build a community.
6. Rebranding isn't just about looks; it's about capturing the essence of what your podcast is truly about and who it serves.

Read the Blog Post: Podcasting for Indie Podcasters: Why I Rebranded My Podcast and 7 Tips to Rebrand Your Own Podcast >> https://veritysangan.com/podcasting-for-indie-podcasters-why-i-rebranded-my-podcast-and-7-tips-to-rebrand-your-own-podcast/

Links Mentioned:

1. Read the Blog >> https://veritysangan.com
2. Join the Newsletter >> https://colossal-author-9930.kit.com/e5b21909fe

Podcasting is a wild and amazing journey. One minute you’re excitedly recording your latest episode, and the next you’re drowning in editing and second-guessing every little detail. In this episode, we dive into the seven telltale signs that you might just be taking your podcasting journey a smidge too seriously...because taking your podcast too seriously is possible.

We chat about how obsessing over minor editing mistakes can suck the joy out of your creative process. I mean, have you ever listened to a popular podcast that sounded like it was recorded underwater? Probably Yet, they still have tens of thousands of listeners. This just goes to show that your audience is more interested in the content that you can give them rather than a perfectly polished audio track. So, are you finding yourself giving up fun for perfection? If you’re stressing over a missed breath sound or an awkward pause, it might be time to reevaluate your approach.

In the episode, we also tackle the pressure of posting schedules. Yes, consistency is key, but if that pressure is making you want to pull your hair out, it’s time to hit the brakes. Remember, podcasting should be a joy, not a chore. And comparing yourself to full-time creators with fancy studios? Let’s just say it’s a recipe for burnout. We’re all just trying to make magic happen from our dining tables, right? Plus, we discuss the dangers of over-planning. If you find yourself exhausted before even hitting record, that’s a sign you might be overthinking it. Let’s embrace spontaneity and authenticity instead.

Whether you’re podcasting as a hobby or a business strategy, it’s crucial to keep the fun alive. So, if you’ve ever wondered, ‘should I quit my podcast?’, or are wondering how to re-inject the fun back into your podcast, this episode is for you.

Takeaways:

1. Taking your podcast too seriously can drain the joy out of creating, so keep it light and enjoy the creative process.
2. If you find yourself obsessing over every tiny editing mistake, it’s time to relax a bit. No-one is going to mind about the odd breath or 0.2 second pause.
3. Remember, podcasting can be a fun hobby, not just a business strategy or stress-inducing chore.
4. Comparing yourself to full-time creators may lead to burnout, so embrace your unique journey and what your individuality can bring to your show.
5. Over-planning your episodes can kill spontaneity. Keep it real and authentic for you and your audience.
6. If recording feels like a chore, it might be time to reevaluate why you started podcasting in the first place and fall in love with the podcasting process all over again.

Read the Blog Post: 7 Signs You’re Taking Your Podcast Too Seriously (and How To Fix It)

Podcast Episodes Mentioned:

Ep 43: Should I Quit My Podcast?

Ep 100: Why It's Okay to Take a Break from Podcasting

Ep 112: 7 Tips to Get Out of a Podcasting Creative Slump

Ever felt the pressure to turn your podcasting passion into a money-making machine? In this episode, we’re diving into why you don’t actually have to monetize your podcast if you don’t want to! In this episode, we explore five solid reasons to keep your podcast a fun hobby instead of a pressure cooker of dollar signs.

From the exhausting hustle of monetization culture to the pure joy of podcasting just for the love of it, we’re giving you the green light to focus on what really matters: your creativity and connection with your audience. So whether you're just starting out or already knee-deep in the podcasting world, we'll remind you that the joy of sharing your voice should come first.

And hey, if you still want to know how to monetize your podcast later, no worries! We’ve got a whole playlist in the show notes to help you with that too.

Takeaways:

• Monetization culture can zap the fun out of your podcasting hobby, leaving you stressed.
• It's totally okay to podcast just for joy; you don't need to make money from it.
• Your podcast should be a creative outlet for you, not just another job to stress over.
• Remember, you have full permission to enjoy podcasting without the pressure to monetize.

Read the Blog Post: Podcasts Are Now Available on YouTube Music - What This Means for Podcasters

Episodes Mentioned In the Show:

• Monetise Your Podcast - Full Playlist >>https://player.captivate.fm/collection/d3f05aaa-5298-483c-b542-bf9e37b02829/

Feeling stuck in a podcasting rut? We totally get it! In this episode, we're diving into seven super handy tips to help you shake off that creative slump and reignite your podcasting passion. Whether you're wondering "what to podcast about" or contemplating “should I quit my podcast?”, we’ve got your back with some fun and practical advice to get those creative juices flowing. From revisiting your most downloaded episodes to answering listener questions, we’ll explore ways to make your podcasting journey enjoyable again. So grab a snack, get comfy, and let’s figure out how to podcast like the pros (or at least like we know what we’re doing)!

Takeaways:

1. Revisiting your most downloaded episodes can spark new ideas and help you understand what your audience loves.
2. If you're in a creative rut, just record a messy voice note when inspiration strikes, no matter how wild the idea!
3. Audience interaction is key; asking for listener questions can turn into multiple episode ideas, so don’t be shy!
4. Repurposing old content can breathe new life into your podcast; consider turning popular blog posts into episodes.
5. List episodes are super easy to create and great for SEO, so why not make a top five or seven mistakes episode?
6. Taking a break from podcasting doesn’t mean you have to explain yourself; prioritise your well-being and come back when you're ready.

Read the Blog Post: 7 Tips to Get Out of a Podcasting Creative Slump >> https://veritysangan.com/7-tips-to-get-out-of-a-podcasting-creative-slump/

Podcast Episodes Mentioned:

Ep 43: Should I Quit My Podcast?

Ep 100: Why It's Okay to Take a Break from Podcasting

There's a lot of talk about cutting pauses out of podcast episodes, and a lot of tools, such as Riverside and Descript use the ability to remove pauses as a selling feature.

But sometimes, pauses are needed. I've recently been listening to Paul C. Brunson's We Need to Talk (I'll link it below if you're not familiar with the show). This is about raw and honest conversations and there are times in the show when there are whole pauses, sometimes a few seconds long. And this is ok; it shows raw emotion and the moment and conjecture of what is being said by the guest would be lost or diminished if those pauses weren't left in. They're poignant and allow you as a listener to reflect.

Sure, leaving pauses in won't work for all podcasts and all show or presenter styles, but depending on the content you're delivering, the interviews you're conducting, and the tone of the message that you're delivering, pauses may need to be left in.

So, in a world of podcasting advice where you're constantly being told to trim the pauses and cut out 'dead space' in terms of there being no audio; I'm giving you the permission you need to consider if pauses are needed in your show, and also, permission to leave those pauses in if they work for you and your content.

Read the Blog Post: Should You Leave Your Pauses in Your Podcast Episodes? >> https://veritysangan.com/should-you-leave-your-pauses-in-your-podcast-episodes/

Links referenced in this episode:

1. We Need To Talk with Paul C. Brunson >> https://podcasts.apple.com/gb/podcast/we-need-to-talk-with-paul-c-brunson/id1765126946

Do you really need a podcast coach or course? That’s the million-dollar question we’re diving into today! We’re peeling back the layers on the podcasting coaching scene, where it seems like everyone and their grandma has a “how-to” course to sell. I might even be eating my own words from past episodes because, let’s be real, it’s totally okay to change your mind.

We’ll explore whether a coach can actually help you level up, or if maybe, just maybe, you could save your cash and find what you need in free online communities instead.

Spoiler alert: not all that glitters is gold, and sometimes the best stuff is lurking behind the free curtain. So, grab a cuppa of your favourite drink and let’s get into it!

Takeaways:

• In this episode, we dive into whether you really need a podcast coach or course.
• Changing your mind about podcasting advice shows growth and adaptability in the industry.
• Many people call themselves coaches, but some are more like mentors—know the difference!
• Before spending big bucks on a course, assess what specific outcomes you truly want.
• Free resources abound for aspiring podcasters, so do your homework before hiring a coach.
• Shiny object syndrome is real; just because someone succeeded doesn't mean they can help you.

Links referenced in this episode:

• Free Podcasting Course from Captivate.fm >> https://www.captivate.fm/launch-podcast-course
• My blog >> veritysangan.com

After a seven-month radio silence, I’m back to share some juicy insights about what it means to take a break and why it can be super important for our creative sanity.

I kick things off by admitting that while consistency is the name of the game, sometimes life just gets in the way. Whether it’s personal stuff or just plain old burnout, stepping back can be a game changer. I share my experience of logging into Captivate.fm after my break, expecting crickets, only to find thousands of downloads. Mind-blowing, right? It’s proof that building a solid foundation with good SEO and quality content pays off, even when you’re MIA.

Plus, I dive into the importance of unique listeners; this is the golden nugget of podcast analytics that show us who’s really listening to your content. This episode is a reminder that podcasting isn’t just about the hustle; it’s also about nurturing our creativity and audience.

I promise not to leave you hanging for so long again, because the next episode is going to stir the pot: are podcast coaches worth the cash? Stay tuned!

Takeaways:

1. After a seven-month hiatus, I realised that taking breaks is crucial for creativity.
2. Even when I ghosted my podcast for months, thousands of downloads kept rolling in. What helped? Good SEO. Check out the recommended episodes below to help you up your podcasting SEO game.
3. Unique listeners matter way more than just download counts; it’s about engagement and loyalty, not just numbers.
4. Strong SEO in titles and show notes helped new listeners find my podcast while I was away.
5. Engaging with a smaller audience can be more effective than chasing after new listeners; let's focus on quality over quantity!
6. Consistency is key, but so is knowing when to step back and recharge—don't be afraid to take a breather.

Read the Blog Post: Why Unique Listeners for Your Podcast Are More Important Than You Think

Listen to Episode About Taking a Break from Podcasting:

🎧 Ep 100: Why It's Okay to Take a Break from Podcasting

Listen to Episodes About SEO:

🎧 Ep 108: How Can Fearne Cotton Get Away with This?? - Why SEO-Rich Titles Matter More for Indie Podcasters

🎧 Ep 107: 5 Ways to Boost Your Podcast's Google Ranking

🎧 Ep 104: Why SEO is So Important in Podcasting | How to Implement Your Own SEO Strategy

🎧 Ep 26: How to Repurpose a Podcast Episode Into a Blog Post That’s Optimised for SEO

🌟 Get a free 30-day trial with Captivate ➡️ https://veritysangan.com/captivate

Fearne Cotton has managed to attract a massive audience for her Happy Place Podcast, even with episode titles that primarily feature just the name of her guests. This raises the intriguing question of how she gets away with this, especially when indie podcasters are often advised to use SEO-rich titles to attract listeners.

In this episode, I delve into the reasons behind Fearne's success, highlighting her established brand and the loyal following she's built over the years. Unlike indie podcasters, who may struggle to gain visibility, Fearne's fame and the broader Happy Place movement provide her listeners with a clear understanding of what to expect.

I also share essential tips for indie podcasters on crafting compelling episode titles that can help them attract their ideal audience and stand out in the crowded podcasting landscape.

Takeaways:

1. Celebrity podcasts can thrive with simple episode titles due to their established brand.
2. Indie podcasters, however, need to utilise SEO-rich titles to attract new listeners effectively.
3. Fearne Cotton's podcast success illustrates the importance of building a loyal audience over time.
4. Episode titles should highlight the benefits of the content to engage potential listeners.
5. Creating specific and descriptive titles helps clarify what listeners can expect from each episode.
6. Trial and error with title formats can improve visibility and listener engagement for indie podcasts.

Read the Blog Post: 5 Ways to Make Your Podcast Episode Titles SEO-Friendly

Episodes Mentioned:

Ep 104: Why SEO is So Important in Podcasting

Ep 107: 5 Ways to Boost Your Podcast's Google Ranking

Links Mentioned:

1. ListenNotes - https://www.listennotes.com/
2. Happy Place Podcast - https://www.happyplaceofficial.co.uk/podcast/

This podcast is hosted by Captivate, try it yourself for free.

Are you struggling to get your podcast episodes noticed on Google? Today, I’m sharing some essential tips on how to rank your podcast content higher in search results. We’ll dive into the importance of using SEO-rich keywords, which are specific phrases that can attract more traffic to your content. I’ll guide you through practical strategies for researching these keywords, utilising free tools, and optimising your metadata to improve visibility. Plus, I’ll explain why having a blog post to accompany your podcast episode can significantly boost your chances of being found online.

Highlights:

1. Publish a blog post based on your podcast episode and embed your episode into the blog post - ensure that you use SEO-rich keywords in your blog post
2. Publish your episodes on YouTube either as videos or link your RSS feed
3. Use good quality metadata in your podcast episodes

Recommended Episodes:

• Ep 26: How to Repurpose a Podcast Episode Into a Blog Post That’s Optimised for SEO
• Ep 104: Why SEO is So Important in Podcasting | How to Implement Your Own SEO Strategy

Takeaways:

• Using SEO rich keywords is essential for helping your podcast episodes rank higher in search engines.
• Researching keywords using tools like Google Keyword Planner can significantly improve your SEO efforts.
• Focusing on long-tail keywords can help your content stand out with less competition.
• Incorporating keywords naturally into your metadata avoids keyword stuffing and improves readability.
• Creating engaging titles and descriptions with keywords increases click-through rates from search results.
• Regularly revisiting and updating your metadata ensures that your content remains relevant and discoverable.

Links Referenced in this Episode:

• Google:www.google.com
• Answer to Public:www.answerthepublic.com
• Ubersuggest:www.ubersuggest.com

This podcast is hosted by Captivate, try it yourself for free.

In this episode I’m sharing the 11 things I won’t be spending money on for this year. From avoiding costly podcast managers and editors to steering clear of unsustainable promotion tactics, I’ll explain my reasoning behind each decision.

It’s easy to get caught up in shiny object syndrome, but I’m determined to focus on what truly enhances the listener experience and streamlines my workflow.

Additionally, I’ll reveal the four key areas where I will invest, including website hosting and my trusted podcast platform, Captivate FM. Join me as I delve into smart budgeting strategies that prioritise quality content and effective SEO for the Lazy Girls Guide to Podcasting.

Takeaways:

1. In 2025, I'm prioritising spending on tools that enhance the listener's experience and streamline my workflow.
2. I've identified 11 podcast-related expenses I won't incur in 2025 to maintain my budget.
3. Rather than using expensive podcast promotion strategies, I focus on organic growth through SEO.
4. I'm sticking with my Blue Yeti microphone in 2025, as it meets my podcasting needs perfectly.
5. Investing in my website hosting is essential because it boosts my podcast's visibility online.
6. I believe that customised intro or outro music is unnecessary and I won't be investing in it.

Read the Blog Post: Podcast on a Budget: 11 Things I’m Not Spending Money on in 2025 for the Podcast and 4 That I Am

Timestamps:

1. 00:00 Intro
2. 01:58 Not Spending on the Podcast in 2025
3. 14:20 What I Am Spending Money On
4. 19:08 Financial Strategies for Podcasting

Links referenced in this episode:

1. Visit the blog:https://veritysangan.com/blog
2. Try Captivate.FM free for 30 days:https://veritysangan.com/captivate
3. Try Riverside:https://veritysangan.com/riverside
4. Try Descript:https://veritysangan.com/descript

Today, I'm diving into the exciting new AI features from Captivate Assistant (formerly Captivate Spark) designed to streamline your podcasting process and enhance your content creation. I’ll walk you through how these tools can help you generate episode ideas, create talking points, and even transcribe your episodes, saving you valuable time.

As a podcaster, I know how crucial it is to keep our content fresh and engaging, and Captivate Spark offers some fantastic solutions for that. Whether you’re looking to suggest new episodes or create detailed outlines in just a few clicks, these features can greatly enhance your workflow.

Takeaways:

1. Captivate Spark offers innovative AI tools that streamline podcast episode planning and creation.
2. Using AI can significantly reduce the time spent on post-production tasks for podcasters.
3. The Suggest New Episodes feature analyses trends to generate relevant new content ideas.
4. AI-generated transcripts and show notes can enhance SEO and listener accessibility for podcasts.
5. Captivate Spark's feature for generating episode details saves time and improves content quality.
6. Integrating AI into podcasting can help creators focus more on content and creativity.

Read the Blog Post: AI in Podcasting: Captivate Spark Full Review

Timestamps:

00:00 Intro

01:02 Introducing Captivate Spark: A New AI Feature for Podcasters

05:35 Using AI for Podcast Episode Generation

08:24 Organising Episode Assets

10:49 SEO and Content Formatting

13:14 Exploring the Benefits of Captivate Spark

Links referenced in this episode:

Try Captivate.FM free for 30 days - https://veritysangan.com/captivate

SEO is crucial for boosting your podcast's visibility, and in this episode we will look at how effective keyword strategies can lead to increased both your podcast's downloads and your audience engagement. I'll share my surprising experience of gaining nearly 2,000 downloads during a hiatus from new content, attributing this success to a strong focus on podcasting SEO. We will discuss the importance of crafting clear, keyword-rich episode titles and show notes that resonate with what listeners are actively searching for. By identifying evergreen content topics and utilising tools like Google and YouTube for keyword research, podcasters can enhance their discoverability.

This episode will give you clear, actionable tips for helping you to rank your podcast on Google, YouTube, and other search engines. We'll discuss how to figure out the keywords that your audience are using to search for your content, how to make your podcast episodes searchable, and how you can optimise your podcast assets to get your podcast found on search engines such as YouTube and Google, and podcast directories such as Apple Podcasts and Spotify.

Read the Blog Post: Podcast SEO: Getting Your Show Found by Your Ideal Listener

Free SEO Masterclass >> https://veritysangan.com/stupid-simple-seo-masterclass

Sign up for Stupid Simple SEO >> https://veritysangan.com/ssseo

Episodes mentioned:

• Ep 93: How to Create and Launch a Podcast - Full Tutorial

Takeaways:

• SEO is crucial for podcast visibility; prioritize keyword-rich titles and show notes.
• Create evergreen content that remains relevant regardless of when it's published.
• Use platforms like Google and YouTube for effective keyword research and audience insights.
• Don't underestimate the power of SEO; it can attract listeners even without promotion.
• Focus on clarity in your episode titles to ensure they resonate with potential listeners.
• Remember to engage with your audience's search queries to improve discoverability.

Timestamps:

00:00 Intro

02:48 Understanding Podcasting SEO

05:11 Creating Engaging Podcast Content

07:59 Implementing SEO Strategies for Podcasts

09:35 Exploring Evergreen Content for SEO

12:16 The Importance of SEO in Podcasting

Links referenced in this episode:

• Get a free 30-day trial of Captivate.FM -https://veritysangan.com/captivate
• Answer the Public -answerthepublic.com

How much does it cost to run a podcast? Is there a cheaper way to be a podcaster? Are you looking to reduce your podcasting costs? If any of these questions resonate with you then stick around.

In this episode, I share how I managed to slash my podcasting expenses by a staggering 65%, bringing my annual podcasting spend down from over $1,300 to just $453. I dive into the specific subscriptions I cut back on, including tools that were no longer serving my needs and alternatives that provide similar functionality at a lower cost. You'll hear about my experience with various services and how I prioritised what truly adds value to my podcasting journey. Whether you're a new podcaster or a seasoned pro, this episode offers valuable insights and practical tips to help you keep your podcasting budget in check.

Read the Blog Post: Podcasting on a Budget: How I Slashed My Podcasting Costs by 65%

Episodes Mentioned:

• Ep 80: How Much Does it Cost to Start and Run a Podcast? - Breaking Down My Podcasting Costs

Takeaways:

• Podcasters often underestimate their monthly expenses, which can accumulate quickly and unexpectedly.
• By reassessing my subscriptions, I managed to reduce my annual podcasting costs by 65%.
• Switching to free tools for email marketing and website design can significantly cut costs.
• Captivate.FM offers a pay-per-download pricing model, making it affordable for most podcasters.
• The quality of your podcast can remain high, despite low running costs.
• Consider evaluating the tools you use regularly to identify potential savings and efficiencies.

Tools Mentioned:

• Hostinger- Get up to 75% off WordPress hosting -https://veritysangan.com/hostinger
• Captivate.FM- get a 30-day free trial -https://veritysangan.com/captivate

Timestamps:

• 00:05 - Slashing Podcasting Costs
• 03:06 - Managing Podcasting Costs
• 05:43 - Investing in Podcasting and Website Management
• 07:59 - Podcasting Costs and Budgeting
• 10:01 - Exploring New Podcasting Tools

In this podcast episode, we'll discuss 10 key learnings from recording over 100 episodes of this podcast. We will talk about having no rules in podcasting, not needing to quit your day job to have a successful podcast, taking breaks from podcasting, assessing the quality of advice from podcasting “gurus”, embracing the supportive community, debunking the need for expensive equipment+video, and defining podcast “success” on your own terms.

Main Discussion Points:

• Podcasting has no rules - you can talk about anything and structure your show however you like
• You don't need to quit your day job or go "full time" with your podcast
• It's fine to miss publishing episodes some weeks
• Some self-proclaimed podcasting "gurus" repeat outdated or questionable advice
• The podcasting community wants to see everyone succeed
• "Podcast strategy" means different things to different people
• You don't need to monetize your podcast
• Podcasting can be very inexpensive to produce
• Video is optional for podcasts
• Defining a "successful" podcast depends on your goals

Episodes Mentioned:

Ep 6: How to Have a Successful Podcast – Hint; It’s Not What You Think!

Timestamps:

• 00:00:00 Intro
• 00:01:58 The Freedom of Podcasting
• 00:02:27 Lessons Learned from Over 100 Episodes of Podcasting
• 00:03:26 Tips for Managing a Podcast as a Side Hobby
• 00:05:02 Podcasting Tips: What You Need to Know
• 00:07:12 Podcasting Insights from Verity Sangan
• 00:08:40 Monetizing Your Podcast vs Keeping it Non-Monetized
• 00:09:17 Tips for Podcasters: How to Save Money and Time

📧 Subscribe to the Newsletter >> https://veritysangan.com/newsletter

🔗 Read the Blog >> https://veritysangan.com

Don't forget to subscribe to the show!

In this episode, I dive into the world of podcasting statistics, shedding light on the potential inaccuracies and unreliability of common metrics. Don't solely judge your podcast's success based on numbers like episode count or downloads. Success is more than reaching arbitrary thresholds – it's about creating meaningful content that resonates with your audience!

Remember, podcast ranking metrics can be misleading and vary across platforms. Look beyond the numbers to truly understand your podcast's performance and impact. Keep creating authentic content, and don't get discouraged by the stats!

Highlights:

• Discussing the misleading and unreliable nature of podcasting statistics and rankings.
• Exploring different measurements used to determine a podcast's ranking.
• Challenging the significance of being in the top percentage of podcasts for success.
• Highlighting the flaws in commonly used podcasting metrics.
• Questioning the validity of defining podcast success based on episode count or download numbers.
• The variability of podcast ranking metrics across platforms and criteria.

Timestamps:

• 00:00:00 Intro
• 00:00:35 Why Podcasting Statistics are Absolute BS
• 00:05:09 Exploring Podcasting Statistics and Rankings
• 00:10:43 Understanding Podcast Ranking Metrics and Statistics

📧 Subscribe to the Newsletter >> https://veritysangan.com/newsletter

🔗 Read the Blog >> https://veritysangan.com

Don't forget to subscribe to the show!

It's episode 100 of The Lazy Girl's Guide to Podcasting!! And in this episode I discuss the importance of taking a break from podcasting when needed. This summer, I reduced my activity to prioritise self-care. It's crucial to prioritise health and well-being over maintaining a strict episode schedule.

Managing all aspects of the podcast on my own can be challenging, but I value the support from you guys, my awesome listeners!

Highlights:

• Importance of taking a break from podcasting
• Challenges of managing all aspects of the podcast alone
• Self-care to sustain creative energy
• Avoiding burnout in podcasting
• Balancing podcasting with self-care

Timestamps:

00:00:00 Intro

00:01:48 Taking a Break from Podcasting

00:06:22 The Importance of Self-Care in Podcasting

📧 Subscribe to the Newsletter >> https://veritysangan.com/newsletter

🔗 Read the Blog >> https://veritysangan.com

Don't forget to subscribe to the show!

From the vault we are diving back into episode 43: Should I Quit My Podcast!

Are you thinking of quitting your podcast? In this episode, we explore the taboo topic of wanting to quit or take a break from podcasting. Quitting your podcast doesn't equate to failure, but it's important to consider your reasons for wanting to quit before you actually give up your podcast.

I'll discuss the common reasons why podcasters give up podcasting, such as a lack of immediate results or effective strategies. We also talk about the attrition rate of podcasters, with many quitting before their eighth episode due to unrealistic expectations and time commitments.

I'll then go through six signs that indicate it might be time to quit, including loss of passion, running out of quality content, and feeling overwhelmed. Instead of quitting outright, we'll also discuss taking a break from podcasting to re-evaluate your podcasting goals and strategies.

Read the Blog Post: Should I Quit My Podcast? (And How to Quit Gracefully) >> https://veritysangan.com/should-i-quit-my-podcast-and-how-to-quit-gracefully/

📧 Subscribe to the newsletter: https://veritysangan.com/newsletter

Recording equipment:

🎙 Riverside: https://veritysangan.com/riverside

🎙 Blue Yeti Microphone: https://amzn.to/3pxNvSa

🎙 iPhone: https://amzn.to/44q0x30

Freebies:

✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist

🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge

🙋‍♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinar

We are diving back into The Vault for episode 99 and will be looking back at episode episode 41 to answer the age old question of should you be paying your podcast guests?

In this episode, we delve into the debated question of whether podcast hosts should pay their guests.

Are you a podcaster wondering about guest compensation? We answer this common question and present a compelling case for why paying guests might not be necessary or the norm. Discover alternative strategies to compensate guests, such as exposure and promotional opportunities, that can benefit both parties involved.

Read the Blog: Do You Have To Pay Your Podcast Guests? >> https://veritysangan.com/do-you-have-to-pay-your-podcast-guests/

📧 Subscribe to the newsletter:https://veritysangan.com/newsletter

Freebies:

✅ Podcast Launch Checklist and Episode Planner -https://veritysangan.com/launchchecklist

🎉 Grow Your Podcast Audience 5-day Email Challenge- https://veritysangan.com/5daychallenge

🙋‍♀️ Podcasting - Getting Your Business Heard - https://veritysangan.com/podcastwebinar

📧 Subscribe to the Newsletter >> https://veritysangan.com/newsletter

🔗 Read the Blog >> https://veritysangan.com

Don't forget to subscribe to the show!

In this episode, we have an insightful conversation with Ash from Shure about the world of microphones, particularly focusing on Shure's prominent models like the SM7B. Ash explains why Shure microphones have a stellar reputation in podcasting and music production, offering tips for achieving high-quality recordings. The discussion also delves into the importance of environment, microphone proximity, and equipment quality - Ash's podcasting tips about recording are invaluable to any podcaster! Additionally, Ash highlights the benefits of using headphones during podcasting for better voice monitoring and consistency.

Read the Blog Post: Why Do Podcasters Wear Headphones? 2 Reasons Why You Should

Episode mentioned: Ep 65: How Expensive Does Your Microphone Need to Be? with Adam Schaeuble from Podcasting Business School

Timestamps:

• 00:00 Introduction to Shure Microphones with Ash
• 00:14 The Legacy of Shure's SM7B Microphone
• 01:41 Tips for Better Podcasting Audio Quality
• 03:25 The Importance of Using Headphones While Podcasting
• 04:05 Closing Thoughts

📧 Subscribe to the Newsletter >> https://veritysangan.com/newsletter

🔗 Read the Blog >> https://veritysangan.com

Don't forget to subscribe to the show!

Back in episode 38, we talked about Apple Podcasts introducing episodic podcast covers - that is, each podcast episode can have its own bespoke artwork; a little bit like a YouTube thumbnail. Nearly a year later, I'm now reviewing the effectiveness of individual podcast episode artwork to see if its made any difference to my downloads or listenership at all.

Listen to Ep 34: Is Apple Podcasts Turning Into YouTube?

Read the Blog Post: Is Individual Podcast Episode Artwork Worth The Effort? >> https://veritysangan.com/individual-podcast-episode-artwork/

Highlights:

• Comparison of episode thumbnails on podcasts to video thumbnails on YouTube for attracting listeners.
• My experience of creating unique podcast artwork for each episode, including going back to previous episodes.
• The effectiveness of episode graphics in increasing podcast listenership.
• My promotional strategy for The Lazy Girl's Guide to Podcasting podcast across various platforms like Twitter, TikTok, and blog posts.
• Importance of considering the time and effort required for maintaining consistent episode graphics.

Timestamps:

• 00:00:00 Intro
• 00:01:03 Apple Podcasts Episode Thumbnails: A YouTube Strategy for Podcasting?
• 00:02:09 Creating Podcast Artwork
• 00:03:19 The Impact of Episode Graphics on Podcast Listenership
• 00:05:03 Effectiveness of Episode Graphics in Podcast Promotion
• 00:07:12 Importance of Individual Podcast Episode Graphics
• 00:07:55 Exploring the Impact of Using Episodic Graphics for Podcast Episodes

📧 Subscribe to the Newsletter >> https://veritysangan.com/newsletter

🔗 Read the Blog >> https://veritysangan.com

Don't forget to subscribe to the show!

In this episode, I'm joined by Kendall from Riverside, and we're recording this episode at the Podcast Show London. Kendall and I have been trying to get together for almost a year now to record an episode. Our schedules and timezones just haven't aligned until this event when I basically accosted her at the Riverside booth. No time like the present, right?

We start by chatting about the rise of video podcasting, which a fun quiz at the Spotify booth revealed is the fastest growing segment of podcasting right now. Kendall shares her insights on why video is taking off - it allows creators to connect with their audience in a more personal way and repurpose content for social media.

Her top tip? Just start recording video alongside your audio recordings. Don't overcomplicate it at first. Simply use a tool like Riverside's video recording capabilities to capture video versions. Then see how you like working with that video content before potentially expanding into a bigger video strategy.

We also discuss the tendency creators have to want to do ALL THE THINGS right away, when a gradual buildup is much more sustainable. As Kendall says, the flashy "overnight successes" you see have usually been quietly creating for 5+ years beforehand.

Check out past episodes I've done reviewing Riverside's tools:

👉 Ep 17: Riverside.fm: Everything You Need To Know To Record Your Podcast Remotely

📹 Full Riverside.fm Tutorial for Beginners 2023 | Record, Edit, and Produce Your Podcast 🔉https://youtu.be/l4gb4g3ll1M

Try Riverside for free ➡️ https://veritysangan.com/riverside

Highlights:

• The challenges of scheduling, time zones, and work commitments in organizing the conversation
• Growth of video podcasting in recent quarters
• Transition from audio to video podcasting
• Enhancing connection with the audience through video podcasting
• Advice on incorporating video into podcasting efforts gradually
• Reaching a wider audience through video podcasting
• Creating engaging content for video podcasts
• Importance of meeting listeners where they already are
• Importance of audio quality in remote recordings

Timestamps:

• 00:00:00 Intro
• 00:01:25 Discussion on the Growth of Video Podcasting
• 00:02:43 The Rise of Video Podcasting
• 00:06:47 Discussing the Potential of Video Podcasting

📧 Subscribe to the Newsletter >> https://veritysangan.com/newsletter

🔗 Read the Blog >> https://veritysangan.com

Don't forget to subscribe to the show!

In this longer-than-usual episode, I go through a detailed step-by-step guide on how to start your own podcast from beginning to end.

We cover choosing your topic, coming up with episode ideas, naming your show, creating artwork, selecting a hosting platform, releasing your first episodes, promoting on social media, and more. There are so many podcasting tips crammed into this how-to, that even if you already have a podcast, you might pick up some new ideas as you continue to grow your show and podcast audience.

🌟 Get a free 7-day trial of Captivate.fm ➡️ https://veritysangan.com/captivate

Highlights:

• Define your podcast topic and target audience before starting.
• Come up with a list of at least 20 episode ideas to sustain your podcast.
• Research podcast names to ensure uniqueness and avoid duplicating existing shows.
• Check for available social media handles related to your chosen podcast name.
• Research potential podcast topics and check domain name availability.
• Record a trailer for your podcast before launching.
• Use tools like Canva, GarageBand, or QuickTime to create a professional trailer.
• Design podcast artwork on Canva for visual appeal and recognition.
• Select a podcast hosting platform like Captivate FM for storage, distribution, and RSS feed generation.
• Set up your podcast on Captivate FM with a descriptive name, keywords, artwork, and trailer.
• Submit your podcast to multiple directories to maximize reach.

Read the Blog Post: How to Start a Podcast with No Audience in 2025 >> https://veritysangan.com/how-to-start-a-podcast-with-no-audience/

Timestamps:

• 00:00:00 Intro
• 00:01:19 Getting Clear on Your Podcast Topic and Audience
• 00:02:29 Tips for Starting a Podcast Successfully
• 00:03:36 Generating Podcast Content Ideas
• 00:04:22 Choosing a Podcast Name and Checking for Copyright Infringement
• 00:05:36 Setting up a Podcast: Key Steps Before Recording
• 00:06:43 Creating a Trailer and Podcast Artwork
• 00:08:22 Choosing a Podcast Hosting Platform
• 00:09:31 Setting up a Podcast on Captivate FM
• 00:11:04 Maximizing Your Podcast Reach with Directories
• 00:12:15 Launching a Podcast Successfully
• 00:13:20 Tips for Building an Audience and Promoting Your Podcast

📧 Subscribe to the Newsletter >> https://veritysangan.com/newsletter

🔗 Read the Blog >> https://veritysangan.com

Don't forget to subscribe to the show!

In this episode, I had the pleasure of sitting down with the one and only Mark from Captivate.fm.

We kicked things off by discussing the fantastic Podcast Show London 2024 that we were lucky enough to attend. Can you believe Mark has been attending podcasting events like this since way back in 2014? His experience in the industry is truly impressive. I couldn't help but feel a tinge of jealousy when he mentioned going to all those iconic events like Podcast Movement and PodFest in the States over the years. A girl can dream, right?

But what really got me excited was our deep dive into the world of Podcasting 2.0. For those of you who are still wrapping your heads around this concept, let me break it down for you. Essentially, Podcasting 2.0 is all about taking the traditional podcasting experience (let's call that 1.0) and supercharging it with a whole host of new features and capabilities. We're talking monetization opportunities, enhanced listener engagement, better analytics, and so much more!

Mark did an incredible job of explaining how Podcasting 2.0 works its magic through the use of specialized tags or enclosures within the good ol' RSS feed structure. These tags act as gateways, unlocking features that were previously unavailable or a real pain to implement. I mean, who wouldn't want an easier way to integrate things like cross-app commenting, alternate content formats (hello, video!), and even value-for-value contributions from listeners?

Now, I know some of you might be feeling a little overwhelmed by all this talk of Podcasting 2.0. But fear not! Mark reassured me (and all of you) that there's no need to panic. The beauty of this evolution lies in its seamless integration with existing podcasting practices. You can continue creating and distributing your amazing content as you always have, gradually adopting the new features as they become relevant to your needs.

And let's not forget about the benefits for us listeners! Podcasting 2.0 promises enhanced content discovery, seamless multi-format experiences, increased engagement with our favorite shows, and improved accessibility. It's a win-win situation for everyone involved in this wonderful world of podcasting.

Of course, we couldn't resist indulging in a little Star Wars banter (because what's a conversation without a few nerdy references?). Mark even shared the name of his very own Star Wars podcast, "Spark of Rebellion" – how awesome is that? I may or may not have pestered him about the possibility of a Podcasting 3.0 in the future, but you'll have to tune in to find out his thoughts on that!

All in all, this episode was an absolute treasure trove of information and insights. I walked away feeling energized and excited about the future of podcasting, and I hope you did too. So what are you waiting for? Hit that play button and dive right in!

Until next time, keep those podcasts rolling, and may the force of Podcasting 2.0 be with you!

Highlights:

• Unique microphone setup at Spiritland Media for recording
• Mark's experience at the Podcast Show London and involvement in talks and panels
• Insights about Captivate - hosting, distribution, and monetization platform for podcasters
• Podcasting 2.0 - enhancements to the original podcasting concept
• Evolution from Podcasting 1.0 to 2.0 and speculation on a possible Podcasting 3.0
• Role of AI in podcasting and dispelling concerns about AI taking over
• Tips for growing a podcast audience - being a guest on other podcasts, engaging with new audiences, and prioritizing consistency

Read the Blog Post: Podcasting 2.0: What Does it Mean for Indie Podcasters? >> https://veritysangan.com/podcasting-2-0/

Timestamps:

• 00:00:00 Intro
• 00:00:36 Captivate at the Podcast Show London
• 00:06:55 Understanding Podcasting 2.0
• 00:19:37 Exploring the Future of Podcasting
• 00:24:08 The Role of AI in Podcasting
• 00:31:38 Tips for Growing a Podcast Audience

🌟 Try Captivate.fm free for 7 days >> This podcast is hosted by Captivate, try it yourself for free.

📧 Subscribe to the Newsletter >> https://veritysangan.com/newsletter

🔗 Read the Blog >> https://veritysangan.com

Don't forget to subscribe to the show!

Want your podcast to rank high in Apple Podcast search results? Then this is the episode for you. In this episode of the Lazy Girl's Guide to Podcasting, I'll share podcasting tips for ranking your podcast in Apple Podcasts search results by targeting specific keywords. You'll learn how to research and incorporate keywords into your show details, episode titles and show notes to increase your visibility when listeners search for related topics.

Highlights:

• Importance of using keywords for podcast discovery
• Utilizing podcast analytics for audience understanding and engagement
• Improving podcast SEO with keywords in descriptions, titles, and show notes
• Strategies for enhancing podcast ranking on Apple Podcasts
• Tips for ranking in Apple Podcasts search engines
• Creating engaging podcast content for audience retention
• Significance of episode artwork and cover art in attracting listeners
• Experimentation and patience in finding the right title, keywords, and description for podcasts

Read the Blog Post: How to Rank on Apple Podcasts Search Results in 5 Steps >> https://veritysangan.com/rank-on-apple-podcasts-search-results/

Timestamps:

• 00:00:00 Intro
• 00:01:28 Utilizing Podcast Analytics for Better Audience Engagement
• 00:02:32 Tips for Improving Podcast SEO
• 00:04:30 Strategies for Improving Podcast Ranking on Apple Podcasts
• 00:07:02 Creating Engaging Podcast Content: Tips for Success
• 00:08:37 Optimizing Your Podcast for Higher Ranking on Apple Podcasts

📧 Subscribe to the Newsletter >> https://veritysangan.com/newsletter

🔗 Read the Blog >> https://veritysangan.com

Don't forget to subscribe to the show!

Back in episode 80, I talked about my podcasting costs. It stacked up and some of you guys were outraged! So, I wanted to make it clear that podcasting does not have to be expensive. In fact, I record and edit this episode on free software. And with this in mind, during this episode, I will give you 10 FREE podcasting tools that you should consider using for your podcast production process. Plus, I will give you a key podcasting tip that you DON'T want to miss!!

Read the Blog Post: 10 Free Podcasting Tools You Need to Try >> https://veritysangan.com/10-free-podcasting-tools/

🎧 Listen to Ep 80: How Much Does it Cost to Start and Run a Podcast? - Breaking Down My Podcasting Costs

Links:

• Enhance Speech by Adobe -https://podcast.adobe.com/enhance
• Canva -https://www.canva.com/
• Descript -https://www.descript.com/
• Riverside.fm -https://veritysangan.com/riverside
• Podbean -https://www.podbean.com/
• Vidyo -https://vidyo.ai/
• Buffer -https://buffer.com/
• Hootsuite -https://www.hootsuite.com/

Highlights:

• The costs of running a podcast
• Feedback from listeners on podcasting expenses
• Top free podcasting tools for podcasters

Timestamps:

• 00:00:00 Intro
• 00:02:07 Enhance Speech by Adobe
• 00:03:34 Canva
• 00:04:17 Quicktime Player
• 00:04:44 Garageband
• 00:05:22 Podbean
• 00:06:20 Riverside.fm
• 00:07:29 Descript
• 00:08:55 Vidyo.ai
• 00:10:06 Buffer and Hootsuite

📧 Subscribe to the Newsletter >> https://veritysangan.com/newsletter

🔗 Read the Blog >> https://veritysangan.com

Don't forget to subscribe to the show!

Join me as I broadcast live from the Podcast Show London 2024, taking part in a fun Spotify quiz with questions about Taylor Swift podcast streams, growing podcast categories, and more. Discover interesting facts about podcast trends and see how well you can do in this spontaneous quiz! Also, learn which podcast content has seen the most significant increase in global searches and streaming by age groups. Tune in for some surprising revelations and interactive fun!

In this episode, we are taking a break from the usual podcasting tips and how-to content and instead focusing on a bit of fun to see how well we know the world of podcasting!

We are challenged with questions about Taylor Swift's influence on podcasting, the fastest growing podcast categories for Spotify users, the type of podcast that is on the rise, global searches that are most popular in 2023, and which age group is most likely to be streaming content from outside their country. Can you beat my score?

Spotify's 2024 Podcast Trends Tour ➡️ https://ads.spotify.com/en-US/trends/podcast-trends/

Timestamps:

• 00:00 Live from the Podcast Show London 2024: A Microphone Adventure
• 00:27 Spotify's Sweet Little Quiz: Test Your Knowledge
• 00:34 Guessing Game: The Spotify Podcast Quiz
• 03:03 Revealing the Answers: How Well Did We Do?

So often podcasters conduct a podcast interview, publish it, and never think about it again.

But what if you could maximise your podcast interview and get multiple episodes out of the same interview? How awesome would that be? It's at least double the content for you, and at least double the exposure for your podcast guest!

In this episode, I'll explain how when I interviewed Adam from Podcasting Business School the podcasting tips that he gave split into 4 key topics. So, I took these topics and broke the 1 interview down into 4 different podcast episodes.

But, for other guest interviews, I didn't break these into multiple episodes. I'll discuss why and give you tips as to when you might want to break interviews into multiple episodes and when you might want to keep the interview as a whole.

We will also go over how you can maximise your time with a podcast guest and intentionally record multiple episodes in one podcast interview without your audience ever knowing that you recorded the episodes in one go!

Explain how I interviewed Adam, but I thought that we covered 4 key topics and bearing in mind my episodes are normally around 10-15 minutes, I wanted to break the interview down to respect those timings and also to ensure that my audience was getting exactly what I was promising from the episode titles and notes.

We will also talk about the importance of creativity and flexibility in podcasting, and how experimenting with episode formats and lengths can help you to maximize your podcast guest contributions and audience retention!

Tune in for all the podcasting tips for maximising your podcast interviews!

Episodes mentioned in this episode:

• Ep 84: Crafting the Perfect Podcast Guest Pitch - with Sarah Hopkinson
• Ep 83: How to Run a Podcast and an Email List Without Going Insane - with Sarah Hopkinson
• Ep 76: Avoid These Mistakes with Print on Demand Merch with Travis and Josiah from Print On Demand Cast
• Ep 75: How to Monetize Your Podcast with Print on Demand Merch - Travis and Josiah from Print on Demand Cast
• Ep 71: Podcast Growth Mistakes and Breaking the Interview Only Myth - with Adam Schaeuble from Podcasting Business School
• Ep 65: How Expensive Does Your Microphone Need to Be? with Adam Schaeuble from Podcasting Business School
• Ep 64: How to Dominate the First 72 Hours for Maximum Impact - with Adam Schaeuble from Podcasting Business School
• Ep 58: Getting Curious and Hosting Amazing Guest Interviews - with Matt Gilhooly

Timestamps:

• 00:00 Welcome Back & The Art of Lazy Podcasting
• 00:57 Success in Simplicity: My Podcasting Journey
• 01:17 Maximizing Content: The Multi-Episode Interview Strategy
• 03:13 Expanding Reach: The Benefits of Episode Splitting
• 04:05 Practical Tips for Efficient Podcasting
• 06:55 Experimenting with Episode Lengths: Insights & Outcomes
• 09:25 Concluding Thoughts on Podcasting Strategies

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🔗 Read the Blog >> https://veritysangan.com

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Welcome to a bonus episode of the Lazy Girl's Guide to Podcasting!

This episode, I'm sharing eight essential tips to help you prepare for the Podcast Show London 2024 or any podcast event you might attend.

First things first, remember to eat amidst the excitement. Networking is crucial, so spend time chatting with others, even if you're attending solo. Don't miss out on exploring the exhibition stands; last year, I had a blast discovering new tech and ideas. Ensure you check the schedule and have a backup plan in case sessions are full. It's important to keep a cool head if things don't go as planned - don't be a twit if a session is full. Asking questions during talks can be invaluable, so don't shy away. Make sure you tell people about who you are and your show; you never know who you might meet. Lastly, have something tangible like cards or QR codes to share your podcast info easily.

These tips are not just for the Podcast Show London 2024 but can be applied to any podcasting event you attend.

Let's make the most out of these opportunities, learn as much as we can, and perhaps, I'll get to meet some of you there!

Timestamps:

• 00:00 Welcome to the Bonus Episode!
• 00:18 Getting Ready for the London Podcast Show
• 00:50 8 Essential Tips for Podcast Show Preparation
• 01:43 Networking and Making the Most of the Event
• 02:17 Exhibition Stands and Scheduling Strategies
• 04:12 Handling Full Sessions Gracefully
• 05:37 Engaging and Asking Questions
• 06:19 Promoting Your Podcast Effectively
• 08:25 Final Thoughts and Takeaways

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🔗 Read the Blog >> https://veritysangan.com

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Let's chat about the potential impacts of a TikTok ban in the U.S. on podcasters.

With the uncertainty surrounding TikTok's fate and the evolving social media landscape, I explore whether podcasters should be concerned about the platform's future. In this episode, we will delve into the complexity of the situation, considering political, economic, and social factors.

Read the Blog Post: Should Podcasters Worry About a TikTok Ban? Here's 2 Reasons Why You Shouldn't

Highlights

• The potential fate of TikTok in the US - sale or ban.
• Impact on content creators, including podcasters using TikTok to promote their podcasts.
• Uncertainty around pending legislation and its approval timeline.
• Evolution of the social media landscape and the emergence of new platforms.
• Potential migration of users to other platforms in case of a TikTok ban.
• Possibility of new platforms outshining TikTok in the future.

Timestamps:

• 00:00:00 TikTok's Fate in the US and Its Implications for Podcasters
• 00:01:29 Should Podcasters in America Be Worried About TikTok?
• 00:02:11 The Impact of Pending Legislation on Social Media
• 00:03:22 Should Podcasters Worry About a Potential TikTok Ban in America?
• 00:04:32 My Opinion on Potential TikTok Ban and Impact on Social Media

🎧 Ep 63: Why I Quit Promoting My Podcast on TikTok

Are you inadvertently killing your podcast's growth by being resistant to change?

Because here's the truth - being creatures of habit, we podcasters often shy away from trying new things, even when our current approach isn't yielding the desired growth that we want to see.

In this episode, I'll encourage you to take a critical look at your podcast's performance. If you're not seeing the growth you envisioned, whether it's in downloads, audience retention, or any other metric that defines success for you, it might be time to step out of your comfort zone. Don't let the fear of losing existing listeners hold you back from rebranding, revamping your show notes, or experimenting with different episode formats.

To help you on this journey, I'll share three actionable tips with you that you can implement today.

Remember, growth often lies outside our comfort zones. Don't let the fear of change hinder your podcast's true potential. Embrace new ideas, listen to your audience, and be willing to adapt your strategies. Share this message with your fellow podcasters who might also benefit from these insights.

Highlights

• Importance of being open to change and adaptation in podcasting
• Podcasters' fear of making changes and hindering growth
• My experience of rebranding and achieving growth
• Strategies for improving podcast growth, such as optimizing show notes and using keyword research
• Defining and tracking podcast growth beyond download numbers
• Spreading the word about your podcast and leveraging word-of-mouth referrals
• Easy wins for growing your podcast audience, including content optimization and audience engagement
• Top three tips for growing your podcast audience: promoting to everyone, experimenting with keywords, and trying out different categories.

Timestamps:

• 00:00:00 Intro
• 00:01:07 Exploring Audio Recording Platforms
• 00:01:54 Are You Killing Your Podcast Growth?
• 00:03:07 Embracing Change in Podcasting: Overcoming the Fear of Making Changes
• 00:06:29 The Importance of Growth in Podcasting
• 00:06:57 Tips on How to Grow Your Podcast Audience
• 00:07:30 Strategies to Grow Your Podcast Audience
• 00:08:21 3 Tips for Growing Your Podcast Audience

📧 Join the 5-day email growth challenge ➡️ https://veritysangan.com/5daychallenge

Pitching to be a guest on someone else's podcast can often seem as a daunting task. But when Sarah Hopkinson from CopyHop contacted me to pitch to be a guest, I was blown away by her email. It was specific, to the point, and told me exactly how she'd fit with my podcast and you as the podcast audience.

So, in this episode, I chat to Sarah all about how she crafted her pitch. She shares her framework for crafting a personalised email to podcast hosts that will make your request stand out from all of the others. Her podcasting tips for pitching to guest on other people's podcasts are not to be missed.

And as promised, below is the EXACT pitch email that Sarah sent to me to pitch herself to guest on The Lazy Girl's Guide to Podcasting.

Read the Blog Post: 3 Top Tips for How to Write the Perfect Podcast Guest Pitch >> https://veritysangan.com/how-to-write-the-perfect-podcast-guest-pitch/

Timestamps:

• 00:00:00 Intro
• 00:01:15 Crafting a Personalized Email Pitch to Be a Podcast Guest
• 00:03:09 Effective Podcast Pitching Strategies
• 00:07:40 How to Write a Compelling Pitch Email to Be a Podcast Guest
• 00:13:43 Tips for Following Up on Podcast Pitches
• 00:21:12 Turning Podcast Episodes Into Emails

Sarah's pitch email:

Hi Verity, 

As an inherently Lazy Girl, I was so happy when I discovered your podcast at the end of last year! As you say yourself, your episodes are really binge-able and I've been enjoying listening to them, especially your Taylor Swift/podcasting mash-up ep (oh my god, I'd LOVE it if she did her own podcast!!). There are a lot of voices in podcasting and podcasting advice, but yours is one of the most insightful and fun.

I am emailing you for a reason: I know that 2024 is your year of email so I was wondering if you'd be open to me guesting on The Lazy Girl's Guide to Podcasting to talk a little about the opportunities for podcasters who master email marketing? 

I also work in the podcasting industry, helping podcasters to grow their show and their influence through strategically remarketing their content. Last year, I gave a seminar to a group of podcasters about how to run a great email list for their podcast with less effort, touching on why email is a great medium to connect with subscribers, how to use AI to repurpose podcast episodes whilst maintaining content quality and the different kinds of emails to send to your podcast list. It was a great success and it encouraged those podcasters to start or keep going with their email list without putting as much work into it.

I'd love to discuss all or some of the above on your podcast and if you'd like to have me as a guest, I'd be delighted to promote your episode far and wide. However, I appreciate that you know your audience best so I'll leave it up to you to think about :)

Hope that the sun is shining on you in Jersey and that the Taylor Swift n*des scandal didn't leave a Blank Space in your episode download numbers!

Have a great day!

~Sarah at CopyHop~ 

Sarah's email series: https://crafty-hustler-1231.ck.page/9cd9d402ea

Guest bio:

Sarah Hopkinson is a Brit living in the south of France. After working in online content for 5 years, she set up her copywriting business in 2021 and quickly pivoted to helping podcasters grow their show by repurposing their content into other forms of written content. When she's not working on her business she's working out, taking day trips to Italy and watching The Office.

• Website:https://copyhop.co/
• LinkedIn:https://www.linkedin.com/in/sarah-hopkinson/
• Instagram:https://www.instagram.com/copyhop

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It's safe to say that as a podcaster, marketing your podcast probably takes up most of your time. And the thought of effectively promoting your podcast via email marketing might just sound a step too far.

So, in this episode, we're joined by Sarah Hopkinson from CopyHop to discuss the importance of building an email list to promote your podcast, how to build that email list, and how to get your podcast audience to engage with the email content.

We chat about all things lead magnets, as well as other innovative ways to build up your email list. Discover key insights and podcast tips on transforming your email list into a vibrant community and enhancing your podcast marketing efforts.

Podcasting freebies: https://veritysangan.com/freebies

Sarah's email series: https://crafty-hustler-1231.ck.page/9cd9d402ea

Highlights:

• Importance of building an email list for podcasters
• Benefits of email marketing for podcasters
• Strategies for engaging podcast audiences through email
• Tips for writing effective email newsletters for podcasts
• Metrics to track in email marketing for podcasts
• Optimization tips for email marketing for podcast promotion
• Growing mailing lists for podcasters
• Importance of welcome sequences in email marketing
• Enhancing email marketing strategy for podcasters
• Creating effective email copy for lead magnets
• Building businesses around podcasting
• Challenges podcasters face in standing out

Timestamps:

• 00:00:00 Introduction
• 00:01:34 The Importance of Email Lists for Podcasters
• 00:05:46 Tips for Emailing Your Podcast Listeners
• 00:07:18 Building an Email List for Your Podcast
• 00:08:32 Writing Email Newsletters for Podcasts
• 00:09:55 Increasing Click Through Rates in Email Marketing
• 00:11:28 Optimizing Email Marketing for Podcast Promotion
• 00:15:00 Tips for Growing Your Podcast Email List
• 00:18:02 Building an Effective Email Marketing Strategy for Your Podcast
• 00:19:22 Optimizing Email Copy for Lead Magnets

Guest bio:

Sarah Hopkinson is a Brit living in the south of France. After working in online content for 5 years, she set up her copywriting business in 2021 and quickly pivoted to helping podcasters grow their show by repurposing their content into other forms of written content. When she's not working on her business she's working out, taking day trips to Italy and watching The Office.

• Website: https://copyhop.co/
• LinkedIn: https://www.linkedin.com/in/sarah-hopkinson/
• Instagram: https://www.instagram.com/copyhop

📧 Subscribe to the Newsletter >> https://veritysangan.com/newsletter

🔗 Read the Blog >> https://veritysangan.com

Don't forget to subscribe to the show!

In this episode, I explore the idea of interviewing your competitors on your podcast. When considering this, it's important to differentiate between general competitors and direct competitors.

General competitors simply exist in your broader niche and can provide additional perspectives to conversations. Direct competitors target the exact same audience as you and sell similar offerings.

If you're using your podcast to attract ideal clients or customers, interviewing direct competitors may not be the most strategic move. You don't want to provide your audience with other options besides yourself. However, there can be value in interviewing general competitors as a way to add more diversity of opinions and insights for your listeners' benefit.

When considering who to interview, my biggest podcasting tips is that you want to select guests who will truly add value for your listeners and align with your podcast objectives. The key is finding the right balance between collaborating with others in your niche and safeguarding your own business interests.

Episodes mentioned:

• Ep 10: Guest Booking Tips: It’s Not About the Numbers
• Ep 18: Why You Need A Podcast Guest Release Form (and How to Write One)
• Ep 56: How to Attract High-Value Guests to Your Show

Highlights

1. Should you interview your competitors on your podcast?
2. Differentiating between generalized competitors and direct competitors
3. Considering if podcast guests are competitors or collaborators
4. Pricing as a factor in determining if someone is a direct competitor
5. Evaluating the potential benefits and drawbacks of interviewing competitors on your podcast
6. Deciding on potential guests based on whether they are general competitors or direct competitors
7. Balancing the benefits of collaboration with protecting your own interests when interviewing competitors on your podcast

Timestamps:

• 00:00:00 Intro
• 00:00:20 Should You Interview Your Competitors on Your Podcast?
• 00:02:15 Strategic Approaches to Engaging with Competitors in a Niche Space
• 00:03:56 Considering Whether Podcast Guests Are Competitors or Collaborators
• 00:05:38 Should You Interview Your Competitors on Your Podcast?
• 00:06:45 Consider the Type of Guests You Invite on Your Podcast
• 00:08:01 Interviewing Competitors: Tips and Considerations

📧 Subscribe to the Newsletter >> https://veritysangan.com/newsletter

🔗 Read the Blog >> https://veritysangan.com

Don't forget to subscribe to the show!

In this episode, I am going to answer one of my most asked questions: How much time do I need to podcast? So this episode will answer that question and also give you some podcasting tips for your own process for running your podcast efficiently.

When researching an episode, I spend a maximum of 30 minutes gathering accurate information. My solo episodes run 10-20 minutes while my guest interviews last up to 60 minutes. I aim for a 1:1 ratio between recording and editing time. So if an episode takes 20 minutes to record, I'll spend 20 minutes editing it.

For promotional content, I lean on tools like Canva and Summarize. In about an hour a week, I can create social captions, graphics and short video clips. I'm most active in engaging with other podcasters on Twitter.

To interview guests smoothly, I set up automated booking links, research each guest beforehand, and prepare 3-4 potential questions. This prep ensures an on-topic, professional discussion.

Listen in for more tips to make your podcasting production process run as smoothly as possible.

Tools mentioned:

• Lazy Pod Club - https://veritysangan.com/lazypodclub
• SummarAIze - https://veritysangan.com/summaraize
• Canva - https://veritysangan.com/canva

Highlights:

• The efficiency of the podcast recording process
• Importance of accurate information and quick research
• Duration of solo episodes and guest interviews
• Time requirements for editing
• Balancing recording and editing in podcast production
• Workflow for podcast editing and promotion

Timestamps:

• 00:00:00 Intro
• 00:01:20 Podcast Recording Process Optimization
• 00:02:28 Podcast Recording and Editing Insights
• 00:03:29 Finding the Right Balance Between Recording and Editing Podcasts
• 00:06:14 Managing Time for Podcast Production and Promotion
• 00:07:43 Tips for Setting Up a Successful Podcast Guest Interview Process
• 00:09:05 Tips for Running a Podcast Efficiently

📧 Subscribe to the Newsletter >> https://veritysangan.com/newsletter

🔗 Read the Blog >> https://veritysangan.com

Don't forget to subscribe to the show!

I want to provide you with a detailed breakdown of how much it really costs me to start and run my podcast, The Lazy Girl's Guide to Podcasting.

This episode is honest, and it's gritty. And it's something that not enough podcasters are covering or being honest about.

I'm going to be completely transparent and break down every expense - from software subscriptions to website fees. My hope is that this will give you a realistic idea of what to budget for if you want to start podcasting or aren't sure about your own podcast spend.

I encourage you to calculate your own cost per episode, whether podcasting is a hobby or a business. It's important to understand exactly what you are investing and make sure it aligns with the value you receive. I'll give you some strategies and podcasting tips to help you calculate your cost per episode and also insights into the tools that I use for my podcast.

Tools mentioned:

• Captivate.fm - https://veritysangan.com/captivate
• Riverside.fm - https://veritysangan.com/riverside
• SummarAIze - https://veritysangan.com/summaraize
• Canva Pro - https://veritysangan.com/canva
• Thrivecart - https://veritysangan.com/thrivecart
• Hostinger - https://veritysangan.com/hostinger
• Elementor Pro - https://veritysangan.com/elementorplugin
• WPRocket - https://veritysangan.com/wp-rocket

Highlights:

• Podcast hosting costs with Captivate.fm
• Graphics creation with Canva
• Software used for podcasting: Riverside FM and Summarize
• Website expenses breakdown: domain name, WordPress, Elementor Pro, WP Rocket
• Email marketing with ConvertKit
• Cart checkout with ThriveCart
• Total annual spend on the podcast
• Comparison to podcast manager costs
• Using AI tools like Summarize for content creation
• Importance of knowing your podcast costs and evaluating spending per episode

Timestamps:

• 00:00:00 Intro
• 00:02:00 Podcast Software Expenses
• 00:04:26 Website Expenses
• 00:05:11 Tools for Email Marketing and Cart Checkout
• 00:08:20 Cost breakdown of running a podcast
• 00:11:18 Streamlining Content Creation with AI Tools
• 00:12:09 The Cost of Podcasting: A Breakdown of Expenses

📧 Subscribe to the Newsletter >> https://veritysangan.com/newsletter

🔗 Read the Blog >> https://veritysangan.com

Don't forget to subscribe to the show!

Do you experiment enough with your podcast?

In this episode, I am joined by Adam from Podcasting Business School to discuss the importance of experimenting more with your podcast. I know it can be scary to try new things, worried you might lose listeners. But be brave - what's the worst that could happen? The worst-case scenario is that your listeners will skip an episode they don't love rather than unsubscribe.

We share examples and podcasting tips of experiments, like workshop weeks with multiple episodes released at once and incorporating audience audio clips. Podcasting is still new with few rules, so we have so much room for creativity.

Consider what's holding you back from experimenting. Is it fear of failure? Know that one "bad" episode won't ruin your podcast. And trying new things, whether it's your format, guests, topics, or marketing, could take your show to the next level.

I'm here to tell you - be fearless. The opportunities here are immense, for both hosts and guests. This is the frontier, and together we're still shaping what podcasting can become. So try something new today! What do you have to lose?

Highlights:

• The fear of putting out a bad episode and losing subscribers.
• Examples of podcast experiments, such as workshop weeks and audience audio clips.
• Creating snippet episodes to cater to a specific audience.
• The evolving nature of podcasting and the lack of rules.
• The freedom and opportunity podcasting provides for creators and guests.
• Podcasting as a business tool and its growth and acceptance.
• Using experimentation to improve format, guests, questions, topics, and marketing.
• Overcoming the fear of potential outcomes and embracing new ideas.



Timestamps:

• 00:00:00 Do You Experiment Enough with Your Podcast?
• 00:01:07 How to be Fearless and Experiment with Your Podcast Content
• 00:03:49 The Frontier of Podcasting: Rule-Breaking and Innovation
• 00:05:51 The Potential of Podcasting as a Business Tool
• 00:08:45 Experimenting with Your Podcasting

Guest bio:

Adam Schaeuble is a full-time podcaster, podcasting business consultant, and the host of the Apple Top 100 ranked podcast Podcasting Business School. Adam uses his three-phase Podcasting Business Accelerator process to help coaches, consultants, and service providers leverage podcasting to generate a 6 figure income stream while subtracting at least ONE day from their work week.

• Listen to Podcasting Business School: https://www.podcastingbusiness.school/
• Website: https://www.podcastingbusiness.school/
• Instagram: https://www.instagram.com/podcastingbusinessschool/

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🔗 Read the Blog >> https://veritysangan.com

Don't forget to subscribe to the show!

Are you ever hit with shiny object syndrome when it comes to podcasting tech? You know what I mean; you see (or hear) someone talking about another piece of podcasting tech, and you're convinced that switching to something new will propel your podcast forward.

But is the grass always greener on the other side?

It's a common struggle of podcasters; facing analysis paralysis when it comes to choosing podcasting tech tools and platforms. So in this episode, I share my experience of feeling stuck in the endless search for the perfect tools and emphasize the importance of prioritizing content creation over constantly trying new tools.

We talk about how and why it's so important to focus on the basics, such as a podcast hosting platform, recording and editing software, and graphic design tools for podcast artwork. I'll even give you some recommendations for podcast tech and software that you might want to check out if you haven't found something you like yet.

But overall, the biggest podcast tips for this episode is to stop getting distracted by 'shiny object syndrome' and sticking with what works best for you as the podcaster, and your podcast.

Afterall, your audience come to you for your content; not because of the tech you've used during production.

Tools mentioned:

• Captivate.fm - https://veritysangan.com/captivate
• Buzzsprout - https://veritysangan.com/buzzsprout
• Riverside.fm - https://veritysangan.com/riverside
• Canva - https://veritysangan.com/canva

Highlights:

• Importance of prioritizing content creation over tech tools
• Advice to stick with what works and focus on basics
• Avoiding 'shiny object syndrome' in podcasting tech
• Essential tools for starting a podcast: hosting platform, recording/editing software, graphic design tools
• Importance of having the basics in place and focusing on content creation

Timestamps:

• 00:00:00 Intro
• 00:01:07 Overcoming Podcast Tech Analysis Paralysis
• 00:03:08 Stick with What Works and Focus on the Basics - Podcasting Advice
• 00:04:27 Essential Tools for Starting a Podcast
• 00:07:50 Advice on Choosing Podcast Tech Stack Wisely

📧 Subscribe to the Newsletter >> https://veritysangan.com/newsletter

🔗 Read the Blog >> https://veritysangan.com

Don't forget to subscribe to the show!

I know first-hand how tough it can be to land on the perfect name for your podcast. So if you're struggling to name your new podcast, or wondering if you should rename your existing show, I want to share three crucial podcasting tips to consider:

First, ensure your title targets keywords your audience is actually searching for. You want your podcast to appear when listeners search relevant terms on Apple Podcasts or Spotify. Generic names or obscure puns likely won't rank well.

Second, create a title that speaks to your listeners and draws them in. The name should clearly communicate what they can expect from hitting play on your latest episode.

And third, it should be obvious at a glance what your show is about. Strong podcast discovery happens through word-of-mouth, with fans recommending episodes to their friends. So make it easy for them to explain what you cover.

The goal is to end up with a podcast name optimized for discovery and engagement. I want you to attract your ideal audience, keep them hooked, and make it effortless for them to share your show with like-minded friends. So let searchability, intrigue and clarity guide you as you name or even rename your podcast.

Read the Blog Post: How to Name Your Podcast in 2024 >> https://veritysangan.com/how-to-name-your-podcast-in-2024/

Highlights:

• The importance of selecting a podcast name that reflects content and resonates with your target audience
• Being open to changing podcast title if needed
• Value of experimentation and adaptation in podcast naming
• Strategies for naming a podcast to improve searchability and discoverability
• Using relevant keywords in podcast titles for search rankings

Timestamps:

• 00:00:00 Intro
• 00:01:45 Choosing a Name for a Podcast
• 00:04:34 Tips for Creating Engaging Podcast Titles
• 00:05:28 Tips for Improving Podcast Discoverability
• 00:06:40 The Importance of Clearly Communicating Your Podcast's Content

📧 Subscribe to the Newsletter >> https://veritysangan.com/newsletter

🔗 Read the Blog >> https://veritysangan.com

Don't forget to subscribe to the show!

Josiah and Travis from Print on Demand Cast join us in this episode to discuss common mistakes in the print-on-demand industry, particularly for podcasters using print-on-demand for their podcasting merch.

They share their top podcasting tips for starting print-on-demand services for podcast merchandise and explore different types of print-on-demand products and services and how podcasters can leverage them for their podcasts.

Travis and Josiah provide valuable insights on how to navigate the landscape of merchandising and highlight the importance of engagement with the audience. They emphasize the variety of merchandise beyond t-shirts and hoodies, offering a wide range of products for podcasters to consider.

Additionally, they discuss the Print on Demand Cast podcast as a helpful resource for those looking to learn more about the print-on-demand business model.

Highlights:

• Common mistakes in the print-on-demand industry
• Top tips for starting print-on-demand services for podcast merchandise
• Different types of print-on-demand products and services
• How podcasters can leverage print-on-demand for their podcasts
• Navigating the landscape of merchandising in print-on-demand
• Importance of engagement in print on demand for podcast merchandise
• Variety of merchandise options beyond t-shirts and hoodies
• Insights on starting a print-on-demand journey
• Introduction to the Print on Demand Cast podcast as a resource

Timestamps:

• 00:00:00 Intro
• 00:01:00 Common Mistakes in Print-on-Demand Merch
• 00:01:21 Tips for Starting a Print-on-Demand Journey for Podcast Merchandise
• 00:18:37 Discussion on Print on Demand with Travis Josiah

Guest bio:

Travis and Josiah have been selling products online since 2014. In 2017, Travis made the switch to begin selling print on demand products and Josiah was soon to follow. Over the first few years of POD, they talked about starting a podcast that they wished was available when they began, but drug their feet until eventually creating the Print On Demand Cast in late 2020.

Over the past few years the show has grown and both Travis and Josiah have learned a lot about podcasting and print on demand. Today with more than 175 episodes, they continue to enjoy sharing all about the Print On Demand industry, as well as the weekly dad joke and whatever other entertaining or silly anecdote will make the other laugh!

• Website:http://printondemandcast.com
• Facebook:https://www.facebook.com/printondemandcast
• Instagram:https://www.instagram.com/printondemandcast/
• YouTube:https://www.youtube.com/@PrintOnDemandCast

📧 Subscribe to the Newsletter >> https://veritysangan.com/newsletter

🔗 Read the Blog >> https://veritysangan.com

Don't forget to subscribe to the show!

In this episode of The Lazy Girl's Guide to Podcasting, I'm joined by Travis and Josiah from Print on Demand Cast to discuss creating merchandise for your podcast using print-on-demand services.

They provide practical podcasting tips on getting started with print-on-demand, deciding what products to sell, designing effective merch, avoiding common mistakes, and leveraging merch to promote your show.

Highlights

• Definition and significance of print on demand in e-commerce
• Leveraging print-on-demand services to generate revenue for podcasts
• Platforms for creating and selling merchandise for podcasts (e.g., Printful, Spring, Teespring)
• Designing merch that resonates with the podcast audience
• Importance of utilizing existing assets like logos and websites for merch design
• Creating niche branded merchandise to appeal to listeners
• Tips for setting up merchandise from a print-on-demand service for a podcast
• Keeping merchandise relevant to the podcast's content and audience

Timestamps:

• 00:00:00 Intro
• 00:01:13 Print on Demand Business and Podcasting Journey
• 00:02:51 Print-on-demand and E-commerce Businesses
• 00:07:23 Monetizing Podcasts Through Merchandise
• 00:08:33 Exploring the Business of Print on Demand in Podcasting
• 00:11:00 Creating Merch for Your Podcast: A Beginner's Guide
• 00:14:55 Strategies for Creating and Selling Podcast Merchandise

Guest bio:

Travis and Josiah have been selling products online since 2014. In 2017, Travis made the switch to begin selling print-on-demand products and Josiah was soon to follow. Over the first few years of POD, they talked about starting a podcast that they wished was available when they began, but drug their feet until eventually creating the Print On Demand Cast in late 2020.

Over the past few years, the show has grown and both Travis and Josiah have learned a lot about podcasting and print on demand. Today with more than 175 episodes, they continue to enjoy sharing all about the Print On Demand industry, as well as the weekly dad joke and whatever other entertaining or silly anecdote will make the other laugh!

• Website:http://printondemandcast.com
• Facebook:https://www.facebook.com/printondemandcast
• Instagram:https://www.instagram.com/printondemandcast/
• YouTube:https://www.youtube.com/@PrintOnDemandCast

📧 Subscribe to the Newsletter >> https://veritysangan.com/newsletter

🔗 Read the Blog >> https://veritysangan.com

Don't forget to subscribe to the show!

In this week's Tech Thursday episode, I'm talking all about taking short snippets from your podcast episodes and repurposing them as promotional videos for social media, such as Instagram Reels and TikTok.

I'll highlight some useful features in Riverside FM, like their Magic Clips tool that automatically selects clips from your episodes that could work well for social media. We will discuss using AI tools like Riverside and VideoAI for creating and editing video content, pointing out the advantages and minor limitations of each platform.

You'll discover the importance of adding captions to social media videos to boost engagement and accessibility. And I will also share with you my process for making shareable videos with captions for Instagram, LinkedIn, Twitter and more.

Read the Blog Post: How to Use TikTok to Promote Your Podcast

Links Mentioned:

• Ep 63: Why I Quit Promoting My Podcast on TikTok
• Riverside.fm -https://veritysangan.com/riverside
• Vidyo.ai -https://vidyo.ai
• ContentStudio -https://veritysangan.com/contentstudio

Highlights

• Repurposing podcast snippets for promoting on social media platforms like Instagram Reels and TikTok.
• Using Riverside FM to create video snippets for social media promotion, including the new Magic Clips feature.
• Advantages of using VideoAI for generating captions in videos and comparison with Riverside's caption options.
• Tips for saving upload minutes on VideoAI by creating clips on platforms like Riverside.
• Importance of adding captions to social media videos for increased engagement and accessibility.
• Creating engaging social media videos for promoting podcasts with captions, visuals, and audiograms.

Timestamps:

• 00:00:00 Intro
• 00:00:22 How to Use Podcast Snippets for Instagram Reels and TikTok Videos
• 00:01:22 Using Riverside FM to Create Video Snippets for Social Media Promotion
• 00:02:30 Using AI Tools for Content Creation and Editing
• 00:03:24 Benefits of Using VideoAI for Captioning
• 00:04:41 Tips for Using Video AI and Riverside for Podcast Editing
• 00:09:00 Master Class Ideas and Behind-the-Scenes Recording

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🔗 Read the Blog >> https://veritysangan.com

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Are podcasting rules even real?

In this episode, I reveal the 7 podcasting rules I deliberately break...and how that unconventional approach led my show to exponential growth.

You won't find intros, outros, or strict formatting here. Instead, I skip the fluff and focus on quality content that connects with my listeners.

I'll share my podcasting tips on why I don't waste money on expensive equipment or studios, rarely bother with video, and steer clear of interview-only formats.

My rule-breaking style clearly works - my podcast continues growing its audience every single month.

Whether you're an experienced podcaster or just starting out, I'll inspire you to throw out the rulebook and redefine what it takes to truly thrive.

Highlights:

• Not having a traditional intro and outro
• Not following a strict episode format
• Including transcripts in episodes for SEO purposes
• Not upgrading equipment
• Not using a script

📧 Subscribe to the Newsletter >> https://veritysangan.com/newsletter

🔗 Read the Blog >> https://veritysangan.com

Don't forget to subscribe to the show!