What if your podcast wasn’t just a platform—but the most powerful marketing tool in your entire business?

In this episode of Podcast Growth Tools, I sit down with the incredible Cathy Heller—business coach, speaker, host of the wildly successful Don’t Keep Your Day Job podcast (40M+ downloads), and the ultimate example of what happens when you build from purpose instead of pressure.

What you’ll learn in this episode:

• The truth about podcast monetization—and why most creators are doing it backwards
• How to talk to your audience in a way that builds trust (and turns listeners into clients)
• Why your podcast should lead your entire content strategy—not sit on the sidelines
• Cathy’s approach to launching offers, pricing programs, and inviting people to buy (with heart)
• The bold mindset shifts that helped her scale to multi-millions through podcasting

We also get real about:

• How to lead with heart, serve without burnout, and still grow sustainably
• The one thing she’d do differently if she were starting her podcast today
• Ways to infuse more authenticity into your brand

Timestamps:

08:08 - The Impact of Podcasting on Life and Business

15:56 - Creating Super Fans and Community Engagement

32:58 - Navigating Vulnerability and Authenticity in Podcasting

38:36 - Discussing the New Book: Abundant Never After

50:22 - Memorable Interviews and Closing Thoughts

If you’re looking for real strategies (with a side of big-hearted inspiration), this one’s for you.

 🎉 Want to be the first to hear about my upcoming brand new course? Join the waitlist here: www.podcastmarketinghub.com/beta

💌 Want weekly podcast marketing strategies in your inbox?

podcastmarketinghub.com/subscribe

Let’s be honest — we’ve all obsessed over podcast download numbers.

Refresh. Refresh. Refresh. “Did I hit 10k yet?”

But here’s what I’ve learned after nearly a decade in the podcasting world (and helping creators like Amy Porterfield scale to a million downloads/month): download numbers are not the metric that matters most.

In this episode of Podcast Growth Tools, I’m breaking down what really drives podcast ROI — and it’s probably not what you think.

We’ll cover:

• The truth about vanity metrics (and the anxiety they cause)
• Why focusing on downloads might be holding you back
• The exact KPIs I use to measure podcast performance
• How to turn your show into a list-growing, client-attracting machine

Timestamps:

02:20 – The personal story behind chasing 1M downloads 07:10 – How metrics can cause fatigue and skew strategic decisions 10:40 – When growth becomes a burden (and what to do instead) 14:30 – The shift: from download pressure to metrics that reflect connection 18:00 – What really moves the needle: DMs, conversions, list growth 22:05 – What superfans look like and how to identify them 25:20 – How to set up funnels that track conversion from podcast listeners 28:10 – Podcasting as a long-game, high-conversion asset 30:55 – Real metrics Kylee recommends tracking weekly 33:40 – How to shift your mindset (and start enjoying your podcast again)

Whether you’re a podcaster with 1 episode or 700, this one will shift how you think about growth — and help you build a podcast that drives real results for your business.

💻 Get on the waitlist for my upcoming course: podcastmarketinghub.com/beta

In this episode of Podcast Growth Tools, I’m joined by marketing strategist and Marketing Happy Hour host Cassie Tucker—and trust me, you’re going to love this one.

Cassie is a master at creating meaningful brand connections and turning casual listeners into loyal community members. Whether you're a podcaster, entrepreneur, or marketer looking to grow your reach, this episode is packed with powerful takeaways.

What you’ll learn in this episode:

• How to use podcast guesting to boost visibility and make real connections
• The one strategy that changed everything for Cassie’s career
• Why community-first marketing will always outperform short-term hacks
• How to engage your listeners beyond the episode

Timestamps:

• 04:07: Revolutionizing Client Experience
• 06:41: Engaging Audience for Content Growth
• 11:32: Enhancing Guest Sharing & Audience Alignment
• 14:37: Podcasting: Find Your Why
• 16:42: Navigating Brand Partnership Challenges
• 21:33: Maximizing Content Across Channels
• 24:09: Testing Strategies in Social Media
• 26:24: "Building Lifelong Customer Relationships"
• 29:38: "Subscribe to Cassie's Newsletter"

🔗 Subscribe for weekly podcast marketing strategies: podcastmarketinghub.com/subscribe

📩 Ready to grow your podcast + email list? Book a Discovery Call: podcastmarketinghub.com/call

How Relationship Marketing Helped Build Two 7-Figure Businesses with Laura Meyer | Podcast Growth Tools

In today’s episode, we’re exploring the often-overlooked power of relationship marketing—and why it might be the smartest way to grow your business in 2025.

My guest, Laura Meyer, is a consultant and mentor who’s built multiple 6- and 7-figure businesses. And her secret? She focuses on people first.

We’re talking handwritten thank-you notes, showcasing clients, and building real connection—not just numbers.

Inside this episode, you’ll learn:

✔️ The strategy that changed everything for Laura Meyer

✔️ How to use relationship marketing to generate warm leads

✔️ The power of showcasing your clients on your podcast

✔️ Simple, actionable ways to bring heart back into your marketing

Timestamps: 

• 06:16 Shutting Down Business Regrets
• 08:13 "Transition to Franchise Consulting"
• 11:37 Freelancing vs. Consulting Efficiency
• 13:37 "Showcase Success Stories on Podcast"
• 18:22 "Enduring Power of Relationship Marketing"
• 19:56 Relationship Marketing System Success
• 24:32 Balancing Work and Family Priorities
• 26:36 "Discover Laura Emyer on Instagram"

​If you’re tired of cold strategies and ready to grow in a way that feels aligned and effective, this episode is for you.

📞 Want support growing your podcast + email list? Book a Discovery Call

Do you feel like your audience isn't listening—even though you’ve built a solid following? You’re not alone.

In this episode of Podcast Growth Tools, I share a behind-the-scenes story of a client with a massive list and online community who wasn’t seeing the podcast growth she wanted. Why? Because she wasn’t engaging the people already in her orbit.

We changed that—and her podcast took off.

You’ll learn:

✅ How to turn casual followers into loyal podcast listeners

✅ The importance of email list health (and how to fix it)

✅ How to integrate your podcast into existing platforms like Instagram & your courses

✅ Why focusing on retention before acquisition makes all the difference

Timestamps: 

• 00:00: Podcast Growth Secrets with Kylie
• 05:59: "Integrate Podcasts into Membership Sites"
• 08:45: Enhance Content with Podcasts
• 11:10: Enhancing Podcast Listener Engagement
• 14:12: Boost Engagement: Podcast Bundles & Newsletters
• 20:01: Re-Engagement Campaign Strategy
• 20:54: Email List Engagement Strategy

🔗 Subscribe for weekly podcast marketing strategies: podcastmarketinghub.com/subscribe

📩 Ready to grow your podcast + email list? Book a Discovery Call: podcastmarketinghub.com/call

I’m joined by Jam Gamble, Public Speaking & Voice Empowerment Coach, whose mission is simple: Your voice has the power to transform.

In this episode, we dive into:

• The pivotal moment that shifted Jam’s path into public speaking—and how trusting her instincts changed everything.
• How to tap into your inner voice and use tools like the vocal diary to build unshakable speaking confidence.

What You’ll Learn in This Episode:

• Why healing your voice is essential for confidence
• How to stop overanalyzing every word you say
• The power of vocal diaries & self-reflection
• How podcasters can create deeper connections with their audience
• The #1 mistake new podcasters make
• How to build confidence in your speaking skills
• Why storytelling is the key to great podcasting

🎙 Work with Jam to Reclaim Your Voice → httpp://IamJamGamble.com

🚀 Ready to take your podcast growth to the next level?

📩 Get Weekly Podcast Growth Strategies → PodcastMarketingHub.com

🎙️ Book a free discovery call with me: podcastmarketinghub.com/call

In this week's episode of Podcast Growth Tools, I sat down with Jen Heller, host of Homes That Heal, to do a live podcast audit—giving her real, tangible strategies to grow her audience and drive more podcast listeners to her email list.

Jen’s show is already incredible, but like many podcasters, she was looking for ways to:

• Streamline her guest process and make co-marketing easier
• Turn casual listeners into loyal subscribers
• Use her podcast to drive consistent email list growth

And that’s exactly what we tackled.

If you’ve ever felt like:

• You’re struggling to grow your podcast audience
• You’re overwhelmed by guest management and marketing
• You’re not sure how to drive revenue from your show

Then you’ll want to grab a notebook and tune in!

Jen has built an incredible brand around holistic wellness and home transformation, but she’s feeling stuck on how to get more listeners, streamline guest booking, and turn her podcast into a list-building and revenue-generating machine.

What You’ll Learn in This Episode:

• Why guest co-marketing is the key to faster podcast growth
• How to automate your guest booking and follow-up process
• Why podcast quizzes are a game-changing lead generation tool
• How to optimize your show notes for SEO and discoverability
• The role of email marketing in podcast audience growth
• The biggest mistake new podcasters make

🚀 Ready to take your podcast growth to the next level?

📩 Get Weekly Podcast Growth Strategies → PodcastMarketingHub.com

🎙️ Book a free discovery call with me: podcastmarketinghub.com/call

Welcome to another insightful episode of Podcast Growth Tools! Today, I sit down with social media and marketing expert Elise Darma to explore actionable strategies to grow your podcast audience without falling into the burnout trap. 🎙️

Are you struggling to balance your social media presence while podcasting? Wondering which platform deserves your attention? Elise shares all the secrets from creating captivating hooks to leveraging platforms like YouTube for improved growth. 📈

In this episode, you’ll discover:

• Simple B-Roll Strategy: A quick and easy way to create engaging content.
• Choosing the Right Platforms: Focus your energy where it truly counts.
• Conversion-Driven DM Strategies: How to use tools like Mini Chat effectively.
• Streamlining Content Creation with AI: Save time while maximizing impact.
• Tips for Repurposing Content Across Platforms: Make your content work for you.
• Navigating Entrepreneurship and Motherhood: Elise sheds light on finding balance in a fast-paced world.

Catch all this and more as we dive into how you can transform your podcast into a list-building powerhouse!

👉 Don't miss out on the conversation - hit subscribe and join us in navigating the journey of podcasting brilliance!

📩 Get Weekly Podcast Growth Strategies → PodcastMarketingHub.com

🎙️ Book a free discovery call with me: podcastmarketinghub.com/call

In this episode, we tackle one of the most common struggles podcasters face: creating a sustainable and stress-free podcasting process. If you've ever felt like you're on a never-ending content treadmill, scrambling to keep up with production and promotion, this episode is for you.

Join me as I share my proven strategies for setting up systems and project plans that make podcasting feel seamless. From building a repeatable workflow, assigning tasks with clear deadlines, to batching content and creating SOPs, these tips will help you stay ahead and keep your podcast thriving.

In this episode, you'll learn:

• The importance of having a project management system in place
• How to batch plan and record episodes effectively
• The power of templates and automation for promotion and guest management
• Tips for documenting processes and creating Standard Operating Procedures (SOPs)

Timestamps:

• 00:00 Podcast Project Planning Guide
• 06:04 Podcast Production Workflow
• 06:58 Efficient Podcast Task Management
• 12:53 Streamline with SOPs and Automation
• 14:25 Effortless SOP Creation Hack

Don't forget to subscribe, leave a review, and share this episode with other podcasters in your network. If you're eager to see these strategies in action, head to www.podcastmarketinghub.com/plan  for a behind-the-scenes look at my project management setup. 🚀

📩 Get Weekly Podcast Growth Strategies → PodcastMarketingHub.com

🎙️ Book a free discovery call with me: podcastmarketinghub.com/call

In this episode, I’m joined with Emily Holland, co-owner of Wild Poppy Creative, to explore the world of podcast monetization through brand partnerships. If you've ever wondered how podcasts can secure valuable partnerships, regardless of size or niche, this episode is for you!

Emily breaks down the misconception that you need enormous download numbers to attract brand deals and shares tangible strategies to kick-start your journey in the world of brand partnerships. Learn how to create your ideal ‘dream list’, craft compelling pitches, and manage these relationships confidently for sustained success.

🔥 Key Topics Covered:

• Differences between affiliate links and true brand partnerships
• Building a 'dream list' aligned with audience interests
• Secrets to crafting a winning pitch and securing brand deals
• How smaller or niche podcasts can generate significant revenue
• Steps to manage partnerships effectively

Expand your horizons and transform your podcast into a monetization machine. Hit play and start your journey towards podcast profitability!

📩 Get Weekly Podcast Growth Strategies → PodcastMarketingHub.com/subscribe

In this episode of Podcast Growth Tools, I sit down with Patrice Washington, a podcast host of Redefining Wealth, speaker, and coach, to discuss how podcasting changed her life in ways she never expected.

🎙️ We cover: ✔️ How vulnerability and authenticity transformed her podcast ✔️ The mindset shift from chasing success to finding true peace ✔️ Practical tips for creating a joy-filled podcast ✔️ How collaboration can amplify your reach and impact

💡 If you’re a podcaster looking to grow your show while staying true to yourself, this episode is for you.

📌 Timestamps:

• 05:23 "Truth About Wealth: Beyond Budgeting"
• 08:26 "Redefining Wealth: Life's Key Pillars"
• 10:44 "Podcasting Transformed My Life"
• 14:16 Sharing Insights with Heart
• 19:25 Podcast Connections Enable Relationships
• 21:22 Daily Encouragement and Community Collaboration
• 24:58 Seeking Peace Over Appearances
• 26:50 Choosing Inner Peace Over Appearances
• 31:21 Podcast Purpose Over Appearances
• 34:23 Learning from Past Relationships
• 37:47 Beyond Downloads: Podcast Engagement Matters
• 42:24 Podcasting's Golden Age Reflections
• 43:24 "Podcasting: Expanding Reach Cost-Effectively"

📩 Get Weekly Podcast Growth Strategies → PodcastMarketingHub.com/

🚀 How Amy Porterfield Grew Her Podcast to 60M+ Downloads & Launched a NEW Show! 🎙️

Amy Porterfield built one of the most successful business podcasts of all time—Online Marketing Made Easy—with over 60 million downloads. But after 13 years, she made a bold move… she retired her top-ranked show and launched The Amy Porterfield Show.

In this exclusive interview, Amy shares never-before-heard details about her rebrand and how she’s shifting her podcast marketing strategy in 2024.

✨ Inside this episode, we cover: ✅ Why Amy decided to launch a new show after 13 years ✅ How she drives millions in course sales through her podcast ✅ The exact email + social media strategy that keeps her downloads high ✅ Why she STOPPED running external podcast ads ✅ How she’s incorporating VIDEO into her podcast for the first time

This is a must-watch if you want to grow a podcast that actually fuels your business.

TIMESTAMPS: 

• 06:16: Podcast Growth and Authenticity Plans
• 09:52: Podcast Relaunch with New Format
• 14:20: Ad Opportunities and Authenticity Struggles
• 22:21: Collaborative Mindset in Business Promotion
• 24:48: Pre-Launch Podcast Strategy
• 26:11: Avoiding Marketing Blindness in Evergreen Programs
• 29:29: Podcasting Boosts Confidence and Content
• 33:22: Podcast as Educational Resource
• 35:43: "Always Be List Building"

Want to grow your podcast and email list like Amy Porterfield?

📩 Get Weekly Podcast Growth Strategies → PodcastMarketingHub.com/subscribe

🎙 Subscribe to The Amy Porterfield Show → AmyPorterfield.com/podcast

Raise your hand if you’ve ever judged the success of your podcast by the download count 🙋‍♀️ Been there. Did it for years.

It feels important. It’s easy to track. And they give us that little dopamine hit. But if you want to actually grow your audience and your business, you’ve gotta start tracking the metrics that matter.

In this episode of Podcast Growth Tools, I’m pulling back the curtain on why downloads are one of the most overhyped metrics—and what you should be paying attention to instead if you want your podcast to actually move the needle.

Here’s what I will cover:

• What to track (if you actually want to grow your audience and email list)
• The difference between a listener and a true community member
• How to use your podcast as a top-of-funnel tool—not just a content machine
• What makes someone go from casual listener to paying customer
• Ways to integrate your show with dynamic ads, funnels, and lead magnets without the overwhelm

Plus, I’m giving you an early peek into my new beta group coaching program for podcasters who are ready to grow with more strategy and less guesswork. Want in?

Get early access here: podcastmarketinghub.com/beta

Whether you're getting 100 downloads or 10,000, this episode will help you rethink what success really looks like—and how to create a podcast that works for your business, not just your ego.

Hit play to get inspired, take notes, and start building a podcast that actually works for your business.

#PodcastGrowthTools #PodcastMarketing #ListBuildingTips #PodcastFunnels #ContentRepurposing #AudienceGrowth #PodcastStrategy #OnlineMarketingForPodcasters

Transform your podcast into a powerful lead generation tool with the Magnet Magic Framework, a proven marketing framework that has converted at 95%!

In this episode of Podcast Growth Tools, I’m revealing a proven strategy for turning podcast episodes into compelling lead magnets that grow both your show's audience and email list. 

🎯 What You'll Learn:

🎯 The 5-phase framework for turning your existing podcast episodes into irresistible lead magnets 📦 How to bundle your episodes strategically to attract your ideal listeners ⚡ The exact automation setup that makes this system run on autopilot 📊 How to test and optimize your lead magnets for maximum conversions

🔑 Key Timestamps:

• 00:00 "Magnet Magic Framework Explained"
• 05:35 "Podcast Marketing Email List Strategy"
• 09:45 Podcast Content Bundling Strategies
• 11:09 "Lead Magnet Bundle Creation Guide"
• 16:48 Curate Relevant Content Bundles
• 17:45 Simplify Job Application Engagement
• 23:11 Track Conversions with Bundles Guide
• 24:49 "Automate, Engage, Optimize Strategy"

Want the complete done-for-you system with templates, swipe files, and automation guides? Join our email list at podcastmarketinghub.com/subscribe

FREE RESOURCES: Lead Magnet Brainstorm Guide: podcastmarketinghub.com/brainstorm

This episode is perfect for podcasters who want to: 

• Convert casual listeners into engaged subscribers 
• Create multiple lead magnets quickly and easily 
• Set up automated systems for list building 
• Track and optimize their conversion rates

Connect with Kylee: 

• Instagram: @thePodcastMarketingHub 
• Website: podcastmarketinghub.com

Can we please stop acting like our podcast and our email list are separate? In this episode of Podcast Growth Tools, I’m breaking down 10 proven strategies to grow both your podcast audience and email list simultaneously.

What You'll Learn: 

• • Why podcast downloads alone are an outdated metric 
• • How to create effective lead magnet ads 
• • Leveraging LinkedIn newsletters for growth 
• • Creating podcast-centric quizzes 
• • Strategic collaboration opportunities 
• • Email welcome sequence optimization 
• • Social media leverage tactics

🎁 FREE RESOURCE: Download the Podcast & Email List Growth Playbook: podcastmarketinghub.com/playbook

Connect with Kylee: 

• Instagram: @thePodcastMarketingHub 
• Website: podcastmarketinghub.com

Whether you're just starting out or getting 20,000 downloads per episode, these strategies will help you build a stronger connection with your audience and turn listeners into loyal subscribers.

Welcome back to Podcast Growth Tools! I’m your host, Kylee Chandler, and in today’s episode, we’re diving into a game-changing approach to marketing and branding with Veronica Romney—marketing strategist, identity branding expert, and author of Identity Marketing.

If you’ve ever wondered why some brands build cult-like followings (think Swifties, Harley Davidson fans, or Funnel Hackers) while others struggle to gain traction, this episode is for you. Veronica shares her four-step identity marketing framework, how entrepreneurs and podcasters can leverage branding psychology, and why marketing is shifting away from traditional tactics in 2025.

What You’ll Learn in This Episode:

• Why identity marketing is more powerful than traditional tactics
• The ethical vs. unethical side of marketing
• How small businesses and entrepreneurs can use branding psychology
• What podcasters can learn from the Swifties’ influence on sports & music
• How to create an identity-driven brand and loyal community
• The role of podcasting in relationship marketing
• Why AI is a tool, not a replacement for authentic marketing
• The future of online marketing and scalable offers

Resources Mentioned:

• Identity Marketing Book – Get Veronica’s book here
• Subscribe for podcast growth tips – PodcastMarketingHub.com/subscribe

Get exclusive and early access to my videos by joining my email list: www.podcastmarketinghub.com/subscribe

In this episode of Podcast Growth Tools, we dive deep into the power of storytelling in podcasting with Dr. JJ Peterson, a narrative theory expert and veteran podcast host from Story Brand.

Dr. Peterson shares his journey from storytelling roots to hosting successful podcasts like Marketing Made Simple and Building a Story Brand. With 8+ years of podcasting experience, he reveals the strategies that helped grow their shows to become top-ranked marketing podcasts globally.

Key Topics Covered:

• How to hook listeners using storytelling principles
• The importance of identifying your podcast's core problem
• Strategies for featuring big-name guests while staying true to your mission
• Why consistency trumps viral moments in podcast growth
• How to position your audience as the hero of your story
• Smart ways to incorporate calls-to-action in your episodes

Special Announcement: Learn about Story Brand AI, their new tool for crafting compelling marketing messages.

Resources Mentioned:

• StoryBrand AI
• Dr. JJ Peterson's website: https://drjjpeterson.com

Whether you're a new podcaster or looking to enhance your existing show, this episode provides actionable insights to transform your podcast through the power of storytelling.

Subscribe for more podcast growth strategies

In this episode of Podcast Growth Tools, Kylee Chandler breaks down the step-by-step process of creating SEO-optimized show notes that can transform your podcast into a traffic-driving, list-building machine.

Chapters:

• 04:06 Growing SEO with Show Notes
• 08:42 Customize AI for Efficient Output
• 11:00 Refine Titles with Target Keywords
• 14:58 Podcast Show Notes Optimization Strategies
• 19:16 "Optimizing Show Notes for SEO"
• 22:13 Streamlining Show Notes with AI

Key Topics Covered:

1. What makes show notes SEO-rich and blog-style
2. Using AI tools to streamline show note creation
3. Essential elements of high-ranking podcast show notes
4. Best practices for keyword optimization
5. Converting casual readers into loyal listeners and subscribers

Key Takeaways:

• Structure your show notes with engaging introductions, timestamps, and clear CTAs
• Include media elements like podcast players and platform badges
• Optimize titles with specific keywords targeting your ideal audience
• Leverage AI tools to enhance SEO while maintaining your brand voice
• Create templates for consistent, professional show notes

Resources Mentioned:

Sign up for weekly podcast marketing tips Here!

AI platforms: ChatGPT, Gemini, Perplexity

Podcast hosting platforms: Libsyn, Podbean

Distribution platforms: Apple Podcasts, Spotify, Google Podcasts

Perfect for: Podcast creators, content marketers, and entrepreneurs looking to maximize their show's discoverability and growth through strategic show notes.

Want more podcast growth strategies? Subscribe to my weekly newsletter here: podcastmarketinghub.com/subscribe

Proven Podcast Growth Strategies from HubSpot’s Carly Baker: Tips to Skyrocket Engagement and Monetization

Join Kylee and Carly Baker, Media Partnerships Lead at HubSpot, for an insightful conversation about what really moves the needle in podcast growth. Carly shares her unique perspective from working with top podcasters like My First Million, Jenna Kutcher, and John Lee Dumas, while revealing why downloads aren't the metric podcasters should focus on.

She gives us a sneak peek into HubSpot's successful guest co-marketing strategy that transformed their network's growth in 2024, shares emerging technologies that are disrupting podcasting, and fresh insights about the evolution of podcast monetization. Whether you're just starting out or looking to level up your existing show, this episode delivers actionable strategies from someone who's helped shape some of the industry's biggest success stories. Plus, get Carly's candid take on the video podcasting debate and learn which metrics actually matter for measuring your show's success.

Timestamps: 

• 08:59: Empathetic Guidance in Client Relationships
• 
  
• 14:04: Rise of Empowered Niche Creators
• 
  
• 18:39: Maximizing Content through Audience Insight
• 
  
• 23:30: YouTube Shorts: A Refreshing Take
• 
  
• 28:12: Optimizing Interviews for Co-Marketing
• 
  
• 31:38: Supporting Collaborators with AI Tools
• 
  
• 39:30: "Centralized Content Strategy in B2B"
• 
  
• 41:42: AI Tools for Marketing Efficiency

Links & Resources Mentioned

• Join my weekly newsletter for tips and tools for growing you podcast + email list: www.podcastmarketinghub.com/subscribe
• 
  
• HubSpot Podcast Network
• 
  
• HubSpot Creators Program
• 
  
• Cast Magic
• 
  
• Swap FM
• 
  
• Pod Match

Connect with Carly Baker

• LinkedIn: Carly Baker

Learn how to create an Apple Podcasts deep link to boost podcast growth, streamline online marketing, and increase your podcast downloads with just four simple steps.

Ever wish you could make it easier for listeners to find and follow your podcast on Apple Podcasts? Deep links make that possible by providing a direct, one-click pathway to your show’s “Follow” button. It’s a small tweak, but one that can dramatically increase your podcast downloads and engagement.

In this episode, I’ll break down exactly what a deep link is, why it’s essential for podcast growth, and how you can create one in just four simple steps. Let’s get started!

Here’s a glance at this episode:

• 01:30 - What a deep link is and how it simplifies the listener journey.
• 
  
• 02:50 - Why deep links are a game-changer for gaining followers on Apple Podcasts.
• 
  
• 03:24 - A step-by-step guide to creating your very own deep link.
• 
  
• 04:40 - How to test, save, and share your deep link effectively.

What Is a Deep Link, and Why Does It Matter?

A deep link is a URL that directs users straight to your podcast’s page on Apple Podcasts. But here’s the best part: It eliminates unnecessary steps, giving your audience a seamless way to hit that “Follow” button.

Why Deep Links Are Essential for Podcast Growth:

3. Convenience Drives Clicks: The easier you make it for listeners to access your show, the more likely they are to subscribe.
7. Boosts Apple Podcast Rankings: More followers mean more visibility in Apple’s algorithm.
11. Simplifies Marketing: Deep links are perfect for embedding in social media, emails, and even QR codes.

Let’s Connect!

Share your favorite trend from this episode or ask questions by DMing me on Instagram at @thepodcastmarketinghub.

Resources & Mentions

• Step-by-Step for creating a deep link HERE!
• Consultations: PodcastMarketingHub.com/call
• Subscribe to the newsletter! >> www.podcastmarketinghub.com/subscribe
• 
  
• Tools:
• 
  
• Libsyn
• Buzzsprout
• Podbean
• Apple Podcasts
• Spotify

Follow & Review

If you loved this episode, don’t forget to hit “Follow” and leave a review! Reviews help more podcasters like you discover this show.

6 game-changing podcast growth trends for 2025, including AI, video podcasting, interactive content, and monetization strategies, to elevate your audience engagement, boost downloads, and transform your show into a marketing powerhouse.

Whether you’re a seasoned podcaster or just getting started, this episode is packed with insights to help you grow your audience and podcast downloads, deepen engagement, and turn your show into a marketing powerhouse. You’re about to learn the top trends to make your podcast stand out in a big way this year.

So grab a notebook (or open a fresh Google Doc), and let’s jump right into it!

Here’s a glance at this episode:

• 04:00 - The power of AI in podcasting
• 06:30 - Why video podcasts are taking over
• 08:50 - Turning listeners into learners with courses
• 10:20 - Engaging your audience with interactive content
• 12:25 - Repurposing your back catalog for growth
• 15:30 - Treating your podcast like a product

Let’s Connect!

Share your favorite trend from this episode or ask questions by DMing me on Instagram at @thepodcastmarketinghub.

Resources & Mentions

• Trends Report here!
• Consultations: PodcastMarketingHub.com/call
• Tools:
• 
  
• ChatGPT
• Riverside
• Thinkific
• ManyChat - Get 50% off your first 2 months of ManyChat Pro

Follow & Review

If you loved this episode, don’t forget to hit Follow and leave a review! Reviews help more podcasters like you discover this show.

Ever feel like you’re juggling motherhood, running a business, and trying to grow your podcast—and it’s all just one big hot mess?

Yep… same. 😅

That’s why I couldn’t wait to sit down with Jennifer Allwood on this episode of Podcast Growth Tools. Jennifer is a 7-figure business coach, podcast host, and mentor to thousands of women entrepreneurs—and she’s built it all by being real, relatable, and wildly strategic.

This episode is full of actionable podcast marketing tips, especially if you want to grow your email list, monetize your podcast, or create content that actually connects.

In this episode, we cover:

🎨 How Jennifer went from a DIY painting business to a 7-figure coaching brand

🎧 Why your podcast is your best business card in today’s online space

📬 How to write high-converting emails that are short, punchy, and personal

💬 What it looks like to blend motherhood, real life, and business into a successful podcast

🧠 The mindset shift that helped her build trust, grow fast, and keep showing up—even on messy days

Timestamps:

• 05:01 - Unexpected Entrepreneurial Journey
• 12:55 - "Monday Fire: Faith in Business"
• 15:16 - "Consistent Podcasting Amidst Chaos"
• 19:01 - "From 'Hot Mess' to Success"
• 22:49 - "Life-Changing Words from a Mentor"
• 30:31 - "The Power of Voice Online"
• 35:23 - Podcast: The Modern Business Card
• 37:13 - "Shorter, Frequent Podcast Episodes"
• 46:26 - Entrepreneurial Lessons and Aspirations
• 48:13 - Life Lessons in Online Fame
• 50:41 - Evolving Parenting Priorities

Whether you’re a mompreneur, course creator, content creator, or just want to make your podcast part of a powerful marketing strategy, this conversation will give you the clarity and confidence to do it your way—and grow without burnout.

📩 Want more tips like these? Join my weekly newsletter at podcastmarketinghub.com/subscribe for proven podcast growth strategies, repurposing tips, and lead magnet ideas that work.

Ever wish you could grow your podcast, build your list, and connect with the right listeners—without churning out more content every week?

In Episode 22 of Podcast Growth Tools, I’m walking you through one of my favorite systems: the Podcast-Centric Quiz Funnel.

It’s the same framework I build for my private clients—and now, I’m sharing it with you step-by-step.

In this solo episode, we will talk about:

• Why quiz funnels convert 40–50% of leads
• How to build curated podcast playlists for each audience segment
• The tools I recommend for quiz creation, automation, and email sequences
• How to launch your quiz like a product and keep it running on autopilot
• What to update over time to keep results rolling in

Timestamps:

• 04:11 - "Podcast Quiz Solution for Engagement"
• 09:54 - "Mapping Personalized Nurture Sequences"
• 12:21 - Newsletter & Podcast Engagement Strategy
• 15:42 - Podcast Funnel Optimization Strategies

If you’ve got a solid podcast library and want to put it to work strategically, this episode will help you turn it into a scalable lead-gen machine. 

DM me on IG @kyleejchandler if you want help building your own quiz funnel—I love chatting about this stuff!

#PodcastFunnels #QuizLeadMagnet #PodcastStrategy #KyleeChandler #ContentRepurposing #ListBuilding #MarketingTips

If you’ve ever said, “My podcast is how I serve, not how I sell,” this episode was made for you.

In this solo episode, I’m sharing the exact mindset shift and tangible strategy that changed everything for me—and for my clients. Because here’s the truth: your podcast isn’t just a creative outlet. It’s a high-converting asset that can drive serious list growth and revenue… if you allow it to.

Here’s what we dive into:

• The “serve but don’t sell” trap (and how to shift out of it)
• Why your podcast is your warmest, most underutilized lead source
• How to align your content with your offers without being salesy
• The simple funnel structure that connects podcast listeners to your programs
• Tangible tips to start tracking podcast-driven revenue
• Ways to repurpose and build systems that work behind the scenes

Here is a look at the episode:

• 04:23 - Shifting Mindset: Treat Your Podcast Like a Product
• 05:09 - "Podcast Episodes: Business Growth Strategy"
• 09:36 - Podcast Strategy: Guiding Listener Journey
• 11:13 - "Boost Email List via Podcast"
• 13:50 - Practical Steps to Implement the Mindset Shift
• 14:28 - "Email Nurture Funnel Strategies"

Whether you’re just starting out or ready to level up your monetization, this episode is packed with strategy—and soul.

#PodcastStrategy #ContentMarketing #WomenInPodcasting #EmailMarketing #PodcastMonetization #KyleeChandler #PodcastGrowthTools

This episode had me thinking long after we hit stop on the recording.

In Episode 20 of Podcast Growth Tools, I sat down with Sonia Thompson, an inclusion marketing strategist who helps brands show up in ways that make everyone feel like they belong—and the conversation was full of lightbulb moments. 

We didn’t just talk about values—we talked about practical steps podcasters can take to build a show and a brand that’s truly inclusive.

Here’s what we covered:

• How to audit your podcast through the lens of inclusivity
• The role of intentional guest selection in making people feel represented
• Subtle messaging shifts that create real connection with your audience
• What it actually looks like to show your values through your content
• Why inclusivity is not just a moral thing—it’s a smart business strategy

Timestamps:

• 05:38 - Launching a Unique Business Podcast
• 08:55 - Podcast Drives Business Success
• 12:33 - Podcast-Centric Content Strategy
• 14:35 - Improving Podcast Discoverability via SEO
• 20:35 - "Ensure Guest Diversity on Podcasts"
• 22:46 - Diversify Networks for Diverse Guests
• 24:50 - Broadening Horizons for Diverse Influence
• 30:33 - Choosing Your Audience First
• 34:09 - Inclusive Cupcake Offerings at Sprinkles
• 37:59 - Understanding Customers Through Intimacy
• 39:14 - Evaluating Inclusivity with See Me Index
• 44:10 - Podcast Inclusivity and Diversity Audit
• 48:04 - Curiosity and Demand for More

I found myself wondering—am I really creating a podcast where everyone feels seen and welcome? If you’ve ever had that same question, this episode is going to hit home.

Sonia shares so many tangible, doable shifts that made me rethink how I show up—and I know it’ll do the same for you. Tune in and take what you need.

Listen in now 🎧

• Apple Podcasts: https://apple.co/3Ws7NJT
• Spotify: https://open.spotify.com/show/5w5sVEQ6Xj7aAb8gWd1iCn?si=22cde9f626384dc4
• Website: https://podcastmarketinghub.com/ 

#PodcastGrowth #InclusiveMarketing #PodcastTools #PodcastStrategy #KyleeChandler #SoniaThompson #InclusiveContent #AudienceGrowth

If you’ve been feeling the pressure to do all the things—video, sponsorships, data, growth—this episode is going to help you slow down and strategize smarter.

This week, I’m joined by Trent Anderson, Head of Growth & Strategy at Podchaser, and we’re diving into what’s actually working for podcast growth in 2025 (and what’s just noise).

Here’s what we cover in this episode:

• Should you be on YouTube? Here’s the real answer (based on your goals, not hype)
• What "downloads" actually mean—and better metrics to track
• The exact survey questions to ask your listeners to attract aligned sponsors
• How to build brand partnerships—even if you’re nowhere near 10K downloads
• Why understanding your energy, process, and intention as a creator is essential
• How AI, transcripts, and discoverability are shifting how people find your show

Timestamps:

• 05:32 - Video's Evolving Role in Content Creation
• 08:09 - "Passion-Driven Content Creation"
• 11:55 - Podcast Audience Insights Strategy
• 14:17 - Targeting Listeners for Podcast Growth
• 18:56 - Curated Audience Attracts Sponsors
• 24:02 - Democratizing Podcast Data Access
• 25:46 - Podcast Audience Metrics & Ad Impact
• 30:09 - Podcast Transcripts Boost Advertising Opportunities
• 33:23 - "Podcasting's Untapped Potential Unveiled"
• 35:26 - AI Enhances Podcast Discoverability
• 38:48 - Tim Dillon's Podcast Mastery

This is one of those episodes where you’ll want to grab a notebook, because we talk through actual steps you can take to grow your audience and monetize more intentionally.

If you're a podcaster who wants to turn your show into a true lead generator—and maybe even a revenue stream—without burning out, this one’s for you!

🎧Listen in now!

• Apple Podcasts: https://apple.co/3Ws7NJT
• Spotify: https://open.spotify.com/show/5w5sVEQ6Xj7aAb8gWd1iCn?si=22cde9f626384dc4
• Website: https://podcastmarketinghub.com/
• Trent's LinkedIn: https://linkedin.com/in/growthtrent

Want more tools + support? podcastmarketinghub.com/subscribe

#PodcastGrowth #PodcastMarketing #PodcastTips #YouTubePodcast #KyleeChandler #Podchaser #ContentCreator

Are you leveraging your podcast as a powerful tool for list building and course enrollments? 👀 In this episode of Podcast Growth Tools, host Kylie Chandler shares her proven framework for using your podcast strategically—before, during, and after your launch!

Kylee breaks down:

• How to warm up your audience with intentional, value-driven episodes before launch
• Creative ways to nurture listeners and address objections during launch week
• Evergreen strategies for consistent sales and ongoing engagement
• The magic of using transformational stories, dynamic ads, and free lead magnets And so much more!

Whether you’re gearing up for a big live launch or looking to supercharge your evergreen funnel, you’ll get step-by-step guidance (and a free Launch List checklist!) you can reference anytime.

🎁 Grab your free Launch List here: https://podcastmarketinghub.com/launch

Don’t forget to like, subscribe, and let us know in the comments how you’re planning to implement these podcast growth strategies!

Timestamps:

• 05:03: "Podcast-Driven Lead Generation Strategy"
• 09:23: Podcasting for Engagement & Social Proof
• 13:26: Nurture Sequence and Course Promotion
• 14:26: Podcasting as a Sales Extension

🔗 Subscribe for weekly podcast marketing strategies: podcastmarketinghub.com/subscribe

📩 Ready to grow your podcast + email list? Book a Discovery Call: podcastmarketinghub.com/call

Creating weekly content is exhausting—especially if you’re trying to show up everywhere. But what if you didn’t need to start from scratch each time?

In this episode of Podcast Growth Tools, I’m walking you through my exact content repurposing system—inspired by a cookbook that changed my life (Cook Once, Eat All Week).

You’ll learn how to take one long-form podcast episode and repurpose it into a full content ecosystem—with 15+ posts, emails, captions, and more.

Whether you're a podcaster, coach, or content creator, this strategy will help you:

✔️ Save hours each week

✔️ Boost visibility across platforms

✔️ Drive traffic back to your podcast

🔍 What You’ll Learn in This Episode:

• How to build a “content tree” from each episode
• Why repurposing is the key to growth without burnout
• My exact workflow for creating consistent content from one source

📌 Timestamps:

• 03:20 - "Creating a Content Ecosystem"
• 07:46 - AI Clip-Curation for Solopreneurs
• 10:33 - AI-Enhanced Content Repurposing Strategy
• 14:38 - Streamlined Webinar Promotion Strategy
• 17:02 - Content Repurposing Workflow Guide
• 19:35 - Effective Content Repurposing Strategies

Grab the Freebie Here: www.podcastmarketinghub.com/repurpose

🔗 Subscribe for weekly podcast marketing strategies: podcastmarketinghub.com/subscribe

📩 Ready to grow your podcast + email list? Book a Discovery Call: podcastmarketinghub.com/call

There’s a lot of advice out there about how to grow a podcast—and a lot of it is  just plain wrong!

In this solo episode, I’m calling out the biggest podcast growth myths I see (even from seasoned creators), and offering smarter, more sustainable strategies instead.

We cover:

• Why your old episodes are still powerful
• Why you don’t need a perfect launch to succeed
• Why repeating content isn’t lazy—it’s strategic
• How to shift from “weekly content machine” to “long-term visibility engine”

Timestamps:

• 06:08 - Myth 1: More Episodes Equals More Growth
• 09:42 - Myth 2: Going Viral on Social Media
• 13:30 - Myth 3: Big Name Podcasts Drive Growth
• 18:27 - Myth 4: Podcast SEO Doesn't Matter
• 20:56 - Myth 5: Paid Ads Are the Only Way to Grow
• 22:32 - Effective Strategies for Podcast Growth

If your podcast feels like it’s stuck in neutral—or you’re wondering why it’s not bringing in more leads—this is the one to listen to. Let’s simplify your strategy and get back to growth that actually works.

So much has changed in podcasting this year… and honestly, not all the advice out there is helpful.

In this episode of Podcast Growth Tools, I sat down with Emily Holland—strategist, podcaster, and founder of Podcode—to talk about what actually works when it comes to growing your podcast in 2025. If you’ve been feeling overwhelmed, burned out, or unsure how your show fits into your bigger business strategy, this episode is a reset.

We unpack:

• Why podcast followers are more valuable than downloads right now
• What’s changing with Apple Podcasts and how to improve discoverability
• Behind-the-scenes of rebranding a podcasting business
• How to avoid burnout as a creator while staying consistent and energized
• Practical systems for growth that won’t leave you overwhelmed or overextended

Timestamps:

• 04:25 - The importance of email and podcasts working together
• 09:12 - The role of social media in podcast awareness
• 10:30 - Why an email list is crucial for brand partnerships
• 12:05 - Podcast metrics and why downloads aren’t everything
• 16:01 : Tracking consumption rates and audience engagement
• 18:01 - How quizzes can drive email list growth with podcasts
• 25:41 - Dynamic ads and using MiniChat for email list growth
• 35:49 - Advice on guesting on podcasts to grow your email list

Emily shares real, sustainable podcast marketing strategies that help you grow without sacrificing your energy or your voice. Whether you’re podcasting for lead generation, audience growth, or content repurposing—this episode will help you build a system that supports the long game.

Most podcasters are incredible creators—but they struggle to find a strategy that connects their content to their business goals.

In this episode of Podcast Growth Tools, I’m walking you through my step-by-step framework for building an evergreen podcast funnel that actually works—without the burnout of constant launching or chasing vanity metrics.

We’ll dive into:

• Why your podcast needs to lead somewhere—and how to make sure it does
• How to create strategic episodes that drive listeners toward your offer
• What to include in your lead magnet and nurture emails (without overwhelm)
• Creative ways to drive traffic to your funnel—using dynamic ads, social media, and guest podcasting
• How to track your funnel’s performance and tweak it as you grow

Timestamps:

• 01:55 – The #1 reason you need a trackable evergreen funnel
• 03:20 – Breaking the myth: Evergreen doesn’t mean “set it and forget it”
• 05:45 – Why your podcast should be the engine of your funnel
• 07:05 – How to choose (or create) the right lead magnet for your show
• 10:20 – Podcast episodes that bridge the gap between value and conversion
• 13:40 – How to set up a high-converting landing page for your lead magnet
• 17:10 – The anatomy of an effective nurture sequence (including what to send!)
• 23:30 – Where to drive traffic from (dynamic ads, social, guesting, and more)

Whether you sell a course, digital product, or coaching offer—your podcast can absolutely become your best lead generator. It just needs the right funnel behind it.

🎯 Want help implementing it? Grab the free Evergreen Funnel Checklist: podcastmarketinghub.com/evergreen

#PodcastFunnel #PodcastGrowthTools #ListBuildingTips #EvergreenMarketing #EmailMarketingStrategy #PodcastMarketing #LeadGenerationForPodcasters #ContentThatConverts

Are podcast downloads really the best way to measure success? Not even close.

In this episode of Podcast Growth Tools, I’m breaking down the 5 podcast results that actually move the needle — the ones that help you grow your email list, generate qualified leads, and turn listeners into paying customers.

If you’re tired of refreshing your analytics and wondering why your download numbers aren’t translating into business growth, this episode is going to change how you look at your podcast.

Inside this episode:

• Why podcast downloads are a vanity metric (and what to track instead)
• How to grow your email list directly from your podcast episodes
• Using lead magnets like quizzes and playlists to convert listeners
• Attracting qualified leads (not just more listeners)
• Re-engaging a cold email list with strategic podcast content
• The most important podcast metrics to measure: listener retention, opt-ins, conversions, and more

Timestamps:

• 01:18 - Building Your Email List Through Podcasting
• 06:08 - Attracting Qualified Leads for Your Business
• 08:31 - Mapping the Customer Journey
• 10:24 - Revitalizing Your Email List
• 12:49 - Understanding Meaningful Metrics

Whether you’re an experienced podcaster or just starting to treat your show like a marketing tool, this episode gives you the framework to start tracking what actually works.

Want to go deeper? Grab my $47 Podcast Metrics Training to get my exact framework for measuring growth, conversions, and ROI.

Helpful Links:

• Grab the Podcast Metrics Training: https://stan.store/kyleechandler/p/podcast-metrics-made-easy
• Get my newsletter with weekly podcast growth tips: podcastmarketinghub.com/subscribe
• Ready to grow your podcast and your revenue? Work with me at podcastmarketinghub.com

In this episode of Podcast Growth Tools, Kylee sits down with top business growth advisor Jessica Marx for a deep dive into what it really takes to build a scalable, sellable company as a female founder.

Jessica shares:

• Why most founder-led businesses aren’t actually positioned for sale (and how to fix that)
• How to audit your business for scalability, valuation, and long-term sustainability
• The connection between building a personal brand and creating wealth beyond the business
• How she built a media and podcast company that supports both wealth creation and lifestyle flexibility
• Real-world shifts you can make today to reduce founder burnout and increase operational efficiency

Timestamps:

• 01:46 - Jessica's transition to mentoring women entrepreneurs 
• 03:46 - Business Strategy and Personal Branding
• 08:16 - Role of personal branding alongside business branding
• 12:31 - Challenges in Female Entrepreneurship
• 17:01 - Importance of having a strong team and systems in place
• 21:46 - Jessica's podcast journey and its role in her business
• 26:01 - Setting up a media company for strategic growth and separation
• 30:16 - Jessica's insights on entrepreneurship trends post-COVID

Jessica has helped 7- and 8-figure women entrepreneurs build infrastructure, increase valuation, and prepare their businesses for scale, sale, or step-back— all while protecting their energy and amplifying their impact.

Whether you're growing your podcast or building an empire, this episode will challenge how you think about growth, ownership, and freedom.

Connect with Jessica Marx: @TheJessicaMarx

💌 Want weekly podcast marketing strategies in your inbox?

podcastmarketinghub.com/subscribe

Tired of scrambling to record, edit, and publish your podcast each week? Learn how to create SOPs and systems to streamline your production, stay consistent, and scale your show — without burning out.

In this episode of Podcast Growth Tools, I’m taking you behind the scenes of the exact systems and SOPs I use (and teach my clients) to run a smooth, consistent, and scalable podcast — without reinventing the wheel every week.

You’ll Learn:

• How to build a podcast project management system that saves hours each month
• What SOPs you actually need (and how to create them without starting from scratch)
• My favorite AI-powered hack for building SOPs fast
• Tools I use for batching, task delegation, and tracking progress
• How to create a podcast creation guide that keeps your team (or future team) on the same page
• Why SOPs are the secret weapon for podcast scalability

Timestamps:

• 00:30 - Introduction to SOPs and systems for podcasting
• 02:15 - Importance of systems to avoid burnout
• 05:30 - Explanation of SOPs and their role in podcast management
• 08:45 - Using templates to streamline podcast production
• 12:00 - Creating a podcast creation guide for efficiency
• 15:00 - Encouragement to implement systems for long-term success

Whether you’re a solo podcaster or managing a small content team, this episode will help you turn your podcast into a well-oiled machine that runs on systems — not stress.

If your podcast feels like a time-suck instead of a growth engine, this episode is going to change the game.

Ready to grow your audience, boost brand visibility, and turn media features into real business growth?

In this episode of Podcast Growth Tools, host Kylee Chandler interviews Selena Soo — renowned PR and publicity strategist for online entrepreneurs, coaches, and course creators. Selena has helped hundreds of clients land dream podcast interviews, top-tier media features (like Forbes, Business Insider, and Entrepreneur), and visibility that actually converts.

In this episode, you'll learn:

• How to get featured on podcasts and position yourself as a go-to expert
• The biggest visibility mistake online entrepreneurs are making
• Why podcast interviews are the most effective trust-building strategy
• How to pitch yourself clearly and confidently — no PR team needed
• Where to start if you’re new to publicity and personal branding
• How Selena combines evergreen sales funnels with PR to scale her business (without being online 24/7)

Timestamps:

• 02:58 - The Concept of Rich Relationships
• 06:08 - The Six Circles of Connection
• 08:58 - Energy Management and Prioritizing Relationships
• 11:52 - Navigating Introversion in Networking
• 23:15 - Curating Community Through Podcasting
• 27:07 - The Art of Asking for Help
• 32:11 - Leveraging Social Media for Rich Relationships
• 37:31 - The Importance of Sharing Your Journey

If you’re building a podcast, growing a personal brand, or ready to finally get visible in a strategic and profitable way — this episode is packed with value.

💌 Want weekly podcast marketing strategies in your inbox?

podcastmarketinghub.com/subscribe

How do you turn a successful service-based business into a scalable coaching and digital product empire?

In this episode of Podcast Growth Tools, host Kylee Chandler sits down with Carissa Woo — a former wedding photographer turned sales coach, course creator, and podcast host — to talk about how she scaled her brand, grew her podcast audience, and made space for motherhood without losing momentum.

Through their grounded chat, Carissa shared her journey of transforming her service-based business into a multi–six-figure coaching and digital product brand. Kylee adds her own insights from the podcasting and marketing world along the way. The result? An idea-packed, real-talk discussion on growth, branding, and balance.

Inside this episode:

• How Carissa transitioned out of 1:1 wedding photography and into online courses
• The role podcasting played in her brand visibility and community building
• How to launch a podcast that supports your digital products and programs
• Why personal branding and storytelling are key to converting dream clients
• What it looks like to grow a business with a baby (and build workflows that support it)

Timestamps:

• 02:15 - Work-life balance and entrepreneurship
• 05:30 - Carissa’s  journey from wedding photography to digital marketing
• 15:20 - The benefits of affiliate marketing
• 20:10 - The importance of using podcasts for business growth
• 25:35 - Insights on starting a podcast and overcoming challenges
• 30:50 - Balancing motherhood and entrepreneurship
• 35:00 - Advice on maintaining creativity and passion in work
• 40:15 - Closing thoughts and where to find more from Carissa and Kylee

Whether you're a podcaster looking to scale, a course creator navigating visibility, or a mompreneur figuring out how to do both — this episode is packed with growth strategies, mindset shifts, and honest behind-the-scenes insights.

🔗 Helpful Links:

• Connect with Carissa → carissawoo.com

• Listen to her podcast → Get a Heck Yes

• Free Podcast Growth + Email List Guide → podcastmarketinghub.com/freeguide

• Subscribe to Podcast Growth Tools → https://www.youtube.com/@PodcastMarketingHub

• Work with Kylee → podcastmarketinghub.com

Let’s be real — nobody wants to listen to another interview that sounds like every other episode out there.

If you're a podcast host who’s ready to stand out, build real relationships with your guests, and actually grow your audience, this episode is for you.

I’m sharing my favorite way to craft guest questions that feel personalized, spark better conversations, and get people talking about (and sharing!) your show. This is how you build episodes that are binge-worthy and drive results.

What’s inside:

• How to write better podcast guest interview questions
• Where to find content goldmines using Instagram Reels
• How to use AI to enhance your interview prep
• What makes an episode actually worth sharing
• A behind-the-scenes look at how I prep for high-converting episodes

Timestamps:

• 2:30 – Why unique interview questions matter
• 3:45 – How to use Instagram Reels to guide your content
• 5:00 – What I look for in high-performing Reels
• 6:20 – Turning trending content into standout podcast questions
• 7:45 – How AI can help you prep smarter, not harder
• 10:30 – Why this makes you a guest’s favorite host
• 12:00 – My final thoughts (and what to try this week!)

This isn’t about being clever for clever’s sake. It’s about using your interviews to deepen your brand, grow your podcast, and move your listeners to take action.

Ready to become that host? Let’s go.

🔗 Full show notes: https://www.podcastmarketinghub.com/podcast/unique-guest-questions

🛠️ Free podcast growth toolkit: https://www.podcastmarketinghub.com/toolkit

📩 Weekly podcast growth tips: https://www.podcastmarketinghub.com/subscribe

In this episode of Podcast Growth Tools, I’m joined by Jennifer Spivak, co-founder of Ads Girls, to break down exactly how podcasters can use Meta and YouTube ads to drive visibility, grow their email lists, and generate real ROI — without wasting money on campaigns that don’t work for podcast-first businesses.

We cover:

• What kind of podcast and funnel setup works best with ads
• How to use Facebook, Instagram, and YouTube ads to grow both your list and your listener base
• What most podcasters get wrong with paid traffic (and how to fix it)
• How much to budget if you’re just testing ads
• The type of creative + targeting that leads to better results
• How paid ads fit into an organic-first podcast growth strategy

Timestamps:

02:15 – Do ads really work for podcasters?

05:30 – Jennifer’s journey into marketing

08:45 – What’s working in ad strategy right now

12:00 – The “trust recession” and how it affects ad performance

15:15 – Why messaging makes or breaks your ads

18:30 – Using podcasts inside your ad funnels

21:45 – Jennifer’s favorite ad formats for visibility + conversions

25:00 – The biggest challenges in audience targeting

31:30 – Jennifer’s best advice for podcasters + entrepreneurs testing ads

If you’re in the middle of a launch, trying to grow your audience, or want to know when (and how) ads make sense in your funnel → this episode will give you the clarity and strategy you need.

🔗 Full show notes: https://www.podcastmarketinghub.com/podcast/jenniferspivak\

🛠️ Free podcast growth toolkit: https://www.podcastmarketinghub.com/toolkit

📩 Weekly podcast growth tips: https://www.podcastmarketinghub.com/subscribe

Want to get booked on more podcasts—or land aligned guests who actually convert? Start here.

In this episode of Podcast Growth Tools, I’m joined by Sam Brake Guia, host of Mic to Millions and co-founder of a podcast booking agency that helps creators grow their visibility with intentional podcast outreach. With almost 10 years of podcasting under his belt, Sam shares real, tested strategies for pitching yourself, landing guest interviews, and using podcasting as a powerful business growth tool.

🎯 You’ll learn:

• How to write a standout podcast pitch that actually gets a “yes”
• Creative ways to use your podcast as a strategic networking tool
• How Sam landed 100+ podcast guest spots (without sending cold DMs)
• The connection between podcast guesting and lead generation
• How to use your podcast as a networking machine (not just a content machine)

Timestamps:

06:59 - Niche podcasts vs. broad podcasts

10:30 - Credentials aren’t as important as value

18:45 – Communicating value beyond listenership

24:10 – Finding hidden value in guest content

33:05 – Building long-term relationships after interviews

If you’re podcasting to grow your business—not just to have conversations—this one’s packed with real strategies you can implement right away.

🎧Listen In Now!

🔗 Full show notes: https://www.podcastmarketinghub.com/podcast/sambrakeguia

🛠️ Free podcast growth toolkit: https://www.podcastmarketinghub.com/toolkit

📩 Weekly podcast growth tips: https://www.podcastmarketinghub.com/subscribe

Are you tracking the right podcast metrics? Because download numbers only tell part of the story.

In this episode, I’m breaking down the exact podcast analytics I watch like a hawk—for my own show and for the 7-figure clients I consult with. These are the same metrics that help us:

• Increase podcast visibility on Apple + Spotify
• Grow email lists directly from episodes
• Understand what episodes are converting (and which ones fall flat)
• Make smarter decisions about episode formats, length, and promos

Timestamps:

01:15 - Importance of tracking followers

03:30 - Understanding "plays" metric

05:00 - Value of "engaged listeners"

07:20 - Contextual role of downloads

09:45 - Tracking email list health

12:00 - Advanced metrics and funnels

14:30 - Focus on meaningful metrics

This isn’t about vanity metrics—it’s about actual ROI.

Whether you're podcasting for your business, trying to get more listeners, or finally ready to connect your podcast to your revenue... you'll love this one.

What if your podcast could be the growth engine behind your business? In this episode of Podcast Growth Tools, I sit down with Joanne Bolt—founder of PodcastHer and host of Million Dollar Breakthrough—to talk about the real, behind-the-scenes journey of turning a passion into a platform that drives both impact and income.

Joanne shares how she went from a career in real estate to building a business that elevates female voices in podcasting. Along the way, she opens up about the mindset shifts, authenticity, and community-building strategies that helped her grow a podcasting brand that’s changing the game for women entrepreneurs.

Here’s what you’ll learn in this episode:

• How Joanne transitioned from real estate to podcasting (and what she wishes she’d known sooner)
• Why authenticity is the #1 growth strategy for podcasters
• The mindset shifts that can spark major breakthroughs in your business
• How to grow a podcast and email list at the same time
• Why building a community around your show matters more than downloads
• A peek at Joanne’s upcoming app for female entrepreneurs

Timestamps:

09:30 - The creation of "Podcast Her" and its mission

12:50 - Discussing the biggest myths in female podcasting

16:10 - Insights on building an engaged audience

19:25 - The importance of authenticity and mindset

22:40 - Balancing family and business

29:15 - Finding your own voice

32:30 - The impact of mindset on success

35:45 - Joanne's reflections on her journey and lessons learned

39:00 - The role of family in staying grounded

Whether you’ve been podcasting for years or you’re just getting started, this conversation will give you practical ideas and fresh inspiration to grow your audience, attract the right listeners, and use your podcast as a tool for business growth.

Don’t forget to subscribe for more strategies on podcast growth, marketing, and turning listeners into paying customers.

If you're using AI to name your podcast episodes—and those titles aren’t bringing in new listeners—you’re not alone. But here’s the truth: a vague or overly polished title could be the reason your show isn’t growing the way it should.

In this episode of Podcast Growth Tools, I’m walking you through a smarter, more strategic way to use AI for your podcast episode titles—without sounding like a robot wrote them. If your show has incredible content but your titles aren't searchable, it's time to fix that.

🎯 What we cover:

• Why your podcast episode titles matter way more than you think
• The keyword bank strategy I use with my 1:1 clients
• AI prompt tips that deliver click-worthy results
• When to include your guest’s name in the title (and when not to)
• If you should go back and rename your old episodes—and how to do it
• Real talk on what to avoid so your titles stand out in Apple & Spotify search

Timestamps:

03:05 - Why your title is everything for discoverability

05:28 - How to use The Podcast Growth Toolkit

08:15 - Creating your keyword/phrase bank

10:42 - Writing AI prompts that actually work

12:55 - Guest names in episode titles: yes or no?

14:30 - Naming episodes that convert clicks

16:20 - Editing old episode titles: worth it?

18:00 - AI-generated title fails (and how to fix them)

🔗 Grab the Podcast Growth Toolkit: https://www.podcastmarketinghub.com/toolkit

📥 Subscribe for weekly strategies: https://www.podcastmarketinghub.com/subscribe

Not sure if your podcast still reflects the business you’re building today?

You’re not alone. A lot of female entrepreneurs and coaches are shifting, evolving, and asking:

“Do I rebrand my podcast… or start fresh?”

In this episode, podcast growth strategist Kylee Chandler breaks down the difference—and gives you a step-by-step framework to decide which move is right for your show, your audience, and your next chapter.

We cover:

•  How a podcast rebrand impacts discoverability and SEO
• When it makes sense to start from scratch
• How to keep your podcast aligned as your business grows
• What most podcasters forget when rebranding (and why it matters!)
• Tips to communicate changes clearly and bring your audience with you

Timestamps:

• 03:05 - Rebranding impact on discoverability and audience
• 05:28 - The Podcast Growth Toolkit
• 08:15 - Framework for rebranding decisions
• 10:42 - When to rebrand or start new
• 12:55 - Informing audience about changes
• 14:30 - Engaging your audience
• 16:20 - Changing podcast names for searchability
• 18:00 - Aligning your podcast with personal growth

This is a must-listen if you’re growing fast, shifting focus, or feel like your podcast is starting to feel like an old pair of jeans that just don’t fit anymore.

Want to grow your podcast, turn listeners into subscribers, and use your content as a lead-gen machine? Hit subscribe and come hang out every week.

Is your email list starting to feel like a ghost town?

You’re not alone. Even the best email marketers have cold subscribers—people who haven’t opened your emails in weeks (or months). But here’s the good news: you don’t need to start from scratch or toss them off your list just yet.

In this episode of Podcast Growth Tools, I’m showing you how to use your podcast—the content you’re already creating—to wake those subscribers back up and bring them back into your world.

I’m sharing:

• What “cold” really means (and why it matters for list health & deliverability)
• How to warm people up with a short pre-90-day sequence
• My exact 5-email re-engagement flow that actually works
• How to pair your podcast episodes and nurture bundles with email to boost reactivation (no new content required!)

Timestamps:

• 1:20 - Importance of re-engagement campaigns
• 2:45 - What makes a subscriber "cold" 
• 4:10 - Strategies for re-engaging subscribers
• 5:35 - Making re-engagement emails feel like a gift rather than a chore
• 7:00 - Technical tips for tracking subscriber inactivity
• 9:50 - The reality of losing subscribers and the benefits of focusing on engaged ones
• 11:15 - Using your podcast as a bridge to reconnect with cold subscribers

If your email list is growing but your engagement is tanking—or you're tired of paying for inactive subs—this episode gives you a podcast-first plan to clean things up and re-spark connection.

In this episode of Podcast Growth Tools, I sat down with Cait Howard—founder of the Podcast Strategy Academy and longtime podcast producer for high-level entrepreneurs. She’s the go-to ops brain behind many of the podcasts you probably already know and love.

Cait shares the real story of how she went from burnout and over-delivering to building a sustainable, thriving business—thanks to well-documented SOPs, team systems, and efficient workflows that scale.

Whether you’re a podcast manager or a podcaster with a team, this episode is packed with actionable insights to help you streamline your production, scale with integrity, and create a business that supports your life.

What we cover:

• The SOPs Cait refuses to run her business without
• What most podcasters do that causes burnout (and how to fix it)
• The exact system she uses to serve clients consistently
• Why treating a podcast like a product is a game changer
• How to use systems to elevate your client experience

Timestamps:

• 04:13 - Why niching down matters
• 09:45 - When it’s time to rebrand your podcast
• 14:12 - Simplifying podcast production
• 18:35 - Using and benefitting from private podcasts
• 22:36 - Pricing your products successfully
• 24:55 - Introducing The Mom Friends Network
• 30:20 - Lessons from motherhood and entrepreneurship

This one’s for anyone building a podcast-based business who’s ready to scale with integrity—and finally breathe again.

🔗 Explore more: https://www.podcastmarketinghub.com

Learn more about Cait and the links mentioned in today's episode:

Amplify Boutique: https://www.amplifyboutique.com

Cait on Instagram: https://www.instagram.com/heycaithoward

Amplify Boutique on Instagram: https://www.instagram.com/amplify.boutique

Learn more and join Mom Friends Media Collective: https://www.momfriendsmedia.com/collective-kyleechandler

Join the 2026 Podcast Success Blueprint workshop happening 12/4: https://www.momfriendsmedia.com/2026-workshop-kylee-chandler 

In this episode of Podcast Growth Tools, I’m sharing one of the most fun and effective strategies I’ve tested this year: the podcast swap (with a strategic twist).

Forget the traditional “I’ll go on yours if you come on mine.”

This is a smarter approach that allows you to record one collaborative episode, add your own intro/outro, and publish it on both feeds.

Here’s why this works:

You're reaching new, aligned audiences in an authentic way—without chasing algorithms or overbooking your calendar. One recording. Two pieces of content. Double the visibility.

Inside this episode, I cover:

• What a podcast swap really looks like (and how it’s different from a regular guest interview)
• How it builds stronger connections and drives organic listenership
• My 3-step framework for pitching, recording, and publishing the swap
• Whether or not you should release the episode on the same day
• How to keep it casual and collaborative while still being strategic

Timestamps:

• 1:45 - Importance of guest podcasting
• 3:15 - Targeting ideal podcast audiences
• 5:20 - Success stories from recent guest spots
• 7:45 - Explanation of a podcast swap
• 10:10 - Benefits of podcast swaps
• 12:50 - Steps to prepare for a podcast swap

This strategy has been lighting me up lately, and the results have been amazing.

If you're looking for a way to grow your audience without burning out—or scheduling more interviews—this one's for you.

🔗 Explore more at: https://www.podcastmarketinghub.com

📥 Get your free toolkit: https://www.podcastmarketinghub.com/free

Is your podcast working as hard as you are?

In this episode of Podcast Growth Tools, I sat down with Brie Groves, host of the Drink Less Lifestyle podcast and founder of the 5-Star Funnel™ method, to talk about how she turned her podcast into her number one lead generator, community-builder, and revenue driver.

We walk through the exact strategies she used to grow her podcast downloads by 5x, double her email list with a quiz funnel, and build a business that’s aligned with her values (not just hustle).

Brie’s story is a masterclass in what happens when you stop treating your podcast like a passion project—and start treating it like a powerful growth tool.

If you’re a coach, course creator, or online business owner with an established podcast, this episode will help you shift from “just creating content” to building a funnel that works on autopilot.

What We Cover:

• How Brie grew her downloads by 5x without chasing algorithms
• The secrets to building a loyal listener base
• Using the 5-Star Funnel™ to drive email list growth
• Creating podcast episodes that convert to high-quality leads
• Why your show should reflect your values—not just your niche
• The importance of repurposing, SEO show notes, and automation
• How to make your podcast sustainable (and not a source of burnout)

Timestamps

• 05:10 – How podcasting became Brie’s biggest trust-builder
• 07:33 – The ripple effect of consistent podcast content
• 09:45 – Brie's process for turning episodes into visibility
• 12:18 – Why repurposing isn’t just copy/paste
• 15:06 – Using podcast SEO to fuel blog traffic
• 17:45 – Her 3 favorite ways to reuse podcast content
• 20:10 – Mistakes she sees podcasters make with repurposing
• 22:55 – The mindset shift that made podcasting sustainable

If you're ready to turn your podcast into your biggest marketing asset, you’ll want to hear every minute of this one.

1. Explore more at: https://www.podcastmarketinghub.com
2. Get your free toolkit: https://www.podcastmarketinghub.com/free

If your podcast and your email list feel like two totally separate things… you’re not alone. But they shouldn’t be.

In this episode of Podcast Growth Tools, I’m breaking down how to actually make your newsletter part of your podcast growth strategy—and how to flip it so your podcast grows your list too.

What we cover in this episode:

• Building a content rhythm that connects your podcast and your newsletter
• Using your newsletter to highlight podcast episodes (without feeling like you’re repeating yourself) 
• Ways to get your podcast working harder for your list
• Turning podcast listeners into subscribers—and subscribers into listeners
• The marketing rhythm that keeps everything sustainable

Timestamps:

• 03:02 – How your newsletter is a podcast growth tool
• 06:40 – Finding a sustainable rhythm between podcast + newsletter
• 10:55 – Using newsletter to highlight podcast episodes
• 14:30 – Driving traffic between your podcast and email list
• 19:45 – Quick ideas for writing podcast-aligned newsletter content

This isn’t about adding more to your plate. It’s about creating a smarter, more streamlined system that gets both your podcast and email list working harder (and together). 

You’re already creating great content, now let’s make it go further!

💻 More strategies: https://www.podcastmarketinghub.com

What if your podcast could fuel your email list growth every single week—without burning you out or relying on social media?

In this episode of Podcast Growth Tools, I’m joined by the brilliant Holly Haynes, a business strategist and podcast host who’s mastered the art of using podcasting as her top-of-funnel lead generator.

Holly shares how she uses her show as a central piece of her marketing strategy, from driving traffic to her weekly newsletter to building out simple, sustainable systems that convert.

Inside this episode, we talk about:

• How Holly's podcast became her #1 list-building machine
• Her simple 3x/week strategy that doesn’t require 3x the work
• Why email + podcast synergy matters more than ever in 2025
• How to build podcast content that re-engages cold subscribers (without ads)
• Growing your business with sustainable, rinse-and-repeat systems

Timestamps:

• 03:10 - How podcasting became Holly’s lead-gen powerhouse
• 05:45 - Simple strategies to drive newsletter growth
• 08:30 - Why your podcast should work harder for your biz
• 11:20 - Creating a 3-episode-per-week system that doesn’t burn you out
• 14:00 - Email + podcast synergy
• 16:15 - Behind-the-scenes of Holly’s re-engagement strategy
• 18:40 - How podcasting fuels evergreen offers
• 22:00 - Building sustainable momentum with a small team

Whether you're a seasoned podcaster or just starting to treat your show like the business asset it is—this episode is your roadmap to smarter growth.

If your podcast feels like it’s doing a lot of work without giving much back, this episode is for you.

In this in-depth conversation, I’m joined by Abbey Oslin from Duo Collective for a true podcast swap—one that dives deep into how podcasting, SEO, and AI actually work together to grow your audience, authority, and business. We talk about what’s working right now, what’s changing fast, and how podcasters can stop treating their show like “just content” and start treating it like a long-term growth asset.

This episode is especially powerful if you’re an established podcaster who loves creating content but wants clearer visibility, stronger discoverability, and more alignment between your podcast and your business goals.

In This Episode, We Cover:

1. Why podcasting is one of the most powerful SEO plays available to business owners
2. How AI tools like ChatGPT and Google’s AI Overviews rely on SEO foundations
3. The real reason blog-style show notes matter more than ever
4. How to structure podcast titles for searchability on Apple and Spotify
5. What E-E-A-T means and how podcasts naturally build authority and trust
6. How to repurpose old podcast episodes without starting from scratch
7. Why most podcasters underutilize their website—and how to fix it
8. How quizzes, bundles, and playlists outperform social media for podcast growth
9. The biggest mistakes podcasters make when choosing hosting platforms
10. How dynamic ads turn your back catalog into a revenue-generating asset

Timestamps:

1. 1:45 - Common podcasting hurdles and mindset shifts
2. 3:30 - Exciting details about the Glow-Up Party
3. 5:00 - The art of being found in a crowded space
4. 6:45 - Streamlining your podcast process for success
5. 8:15 - The magic of collaboration and shared growth
6. 10:00 - Leveraging unique opportunities in podcasting
7. 11:30 - Tracking what truly drives podcast success
8. 13:00 - Shifting from downloads to meaningful engagement

Your podcast already contains years of expertise, insight, and value. The difference between a show that nurtures and a show that drives growth comes down to how intentionally that content is positioned, optimized, and repurposed.

Treat your podcast like a product—and everything changes.