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Explore every episode of the podcast Podcast Growth Tools: Turn Listeners Into Paying Customers with Podcast Marketing Strategies for Female Entrepreneurs

Dive into the complete episode list for Podcast Growth Tools: Turn Listeners Into Paying Customers with Podcast Marketing Strategies for Female Entrepreneurs. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
Episode 71: Why Going Viral Is Overrated (& What Actually Grows Your Business on Social Media + Beyond) with Kristina Bartold12 May 202600:40:48

What if going viral would actually hurt your business more than help it?

My guest Kristina Bartold has worked with over 250 businesses through her social media agency, The Social Snippet. She has seen people with 75,000 followers who cannot sell a $15 product. She has also seen entrepreneurs with small, engaged communities sell out events with a single email. The difference is not audience size. It is community.

In this episode of Podcast Growth Tools, we dive into why chasing virality is a trap for most entrepreneurs, what actually drives revenue on social media, how she built a seven-figure agency in three years through relationships instead of followers, and the exact strategies that are working right now for promoting your podcast on Instagram, Threads, LinkedIn, and beyond.

We also get into one of the most honest membership pivot stories I have heard. She had a $37 membership with 35 members that would not grow no matter what she tried. She was ready to shut it down. Instead, she pivoted the entire concept, relaunched at double the price, and now has over 100 members and growing. Her lesson: you cannot outwork a bad offer.

If you have ever caught yourself wishing for a viral moment to change your business, this conversation is going to shift your perspective entirely.

🔑Here's a glance to the episode:

  • Why Kristina refers clients elsewhere when they come to her wanting virality
  • The story of multiple clients with 75K+ followers who could not sell a $15 product
  • How she built a seven-figure agency through relationships and 100+ free Instagram audits
  • The one time she went viral and why she never wants to do it again
  • How she sent one email and sold out her next event
  • What actually works for promoting your podcast on social media right now
  • Banger reels, carousels, ManyChat, Instagram Stories, and trend-based content
  • Why Threads has been surprisingly effective for podcast promotion
  • How pairing speaking events with podcast episodes drives immediate downloads
  • The honest story of pivoting a $37 membership into a 100+ member community at double the price
  • Why you cannot outwork a bad offer and how to know when it is time to pivot
  • Her advice on hiring early and outsourcing before you feel financially ready
  • Why podcasting is the ultimate networking and authority building tool
  • How her podcast downloads doubled after getting intentional with episode titles

Timestamps:
  • 04:02: How Kristina balances a seven-figure agency, a community, a podcast, and motherhood
  • 05:05: Her first hire and why she outsourced before she was financially ready
  • 07:00: The truth about going viral: why Kristina refers virality-seekers elsewhere
  • 08:30: 75K followers and cannot sell a $15 product: audience vs. community
  • 09:50: How she sent one email and sold out her event
  • 10:30: The time she went viral and why she walked away from it
  • 11:10: How to build a community that buys everything you sell
  • 13:05: Why she did 100+ free Instagram audits and how it became her growth engine
  • 14:50: The power of conversations and market research
  • 16:20: Why getting in front of other audiences is the fastest path to growth
  • 17:07: How she built High Vibe Women from casual dinners to 200+ person events
  • 19:20: How long she has been podcasting and why she almost gave up
  • 20:20: How her podcast downloads doubled after fixing her episode titles
  • 21:45: What actually works for promoting your podcast on social media
  • 24:40: LinkedIn, Facebook, Threads: which platforms are worth your time
  • 27:00: How she uses speaking events and podcast episodes together for maximum impact
  • 28:58: The story behind High Vibe Women and what makes it different
  • 32:00: How she pivoted from a $37 membership to a community with 100+ members at double the price
  • 34:00: Why you cannot outwork a bad offer
  • 35:00: Closing thoughts on relationships, community, and showing up

📌Resources and Links:


Connect with Kylee


Connect with Kristina


🎧 Listen on your favorite platform, now streaming on Apple Podcasts, Spotify, and YouTube.

💬 Loved this episode? Leave a review on Apple Podcasts. It helps more podcasters find these strategies and means the world to me.

Episode 70: Your Podcast Content Ecosystem: 15 Ways to Get More Listeners Without Recording More Episodes05 May 202600:38:26

What if the episode you recorded this week could be doing 15 different jobs for your business right now? Because it can. And most podcasters are only letting it do one.

In this episode of Podcast Growth Tools, we dive into all the ways you can transform a single podcast episode into a full content ecosystem. Not just "repurpose it into social posts." I am talking about 15+ strategic ways to stretch your content across your entire business so it attracts new listeners, grows your email list, nurtures your existing audience, and generates real leads and revenue.

But here is what I need you to hear before we dive in: this is a menu, not a to-do list. I am not telling you to do all 15 of these things. Pick what makes sense for where you are right now, get really good at it, and build from there.

Here's a glance to the episode:

Reaching New People

  • How SEO-rich blog-style show notes get your website indexed and your podcast found
  • Why Pinterest is the most underrated platform for podcasters with evergreen content
  • How to use YouTube as a search engine for your podcast episodes
  • How to repitch your best episode topics to get booked on other podcasts

Growing Your Email List

  • How to create lead magnets that go beyond the episode and feel like a gift, not a pitch
  • How quiz result playlists turn new subscribers into binge listeners
  • How to build Spotify playlists that keep people in your world and attract new listeners
  • How to use your newsletter as a bonus layer on top of the episode, not just a notification

Serving Your Existing Audience

  • How to drop episodes into your course portal or membership as supplemental content
  • How to use your podcast as a coaching tool during live calls
  • How to send episodes to leads and inquiries to warm them up before they buy

Training Your AI

  • Why every transcript you upload is training data for your personal marketing assistant

Social Media and Promotion

  • How to create scroll-stopping social content from one episode (carousels, reels, quote graphics, polls)
  • How dynamic content insertion and ad swaps put your content in front of new audiences for free
  • How to choose the right strategies based on the season you are in right now

Timestamps:

  • 01:15: Why this is a menu, not a to-do list
  • 03:30: Why repurposing is smart, not lazy
  • 05:34: Your audience is not all in one place
  • 05:58: Strategy 1: SEO-rich blog-style show notes
  • 07:33: Strategy 2: Pinterest pins
  • 09:37: Strategy 3: YouTube
  • 11:24: Strategy 4: Repitch the topic as a guest on other podcasts
  • 13:13: Strategy 5: Create a lead magnet that goes beyond the episode
  • 15:04: Strategy 6: Add it to a quiz result playlist
  • 17:38: Strategy 7: Add it to a Spotify playlist
  • 18:24: Strategy 8: Use it in your email newsletter (beyond "new episode alert")
  • 19:37: Strategy 9: Drop it into your course portal or membership
  • 21:21: Strategy 10: Use it as a resource during coaching calls
  • 22:32: Strategy 11: Send it to leads and inquiries
  • 23:35: Strategy 12: Train your AI with the transcript
  • 25:28: Strategy 13: Social media content (carousels, reels, threads, and more)
  • 29:00: Strategy 14: Dynamic content insertion and ad swaps
  • 31:00: Strategy 15: How to choose what to focus on based on your season
  • 32:17: The permission slip: done is better than perfect
  • 33:03: Final thoughts and the content ecosystem mindset shift

Resources & Links


Connect with Kylee


Instagram: @kyleejchandler

Episode 69: Pinterest for Podcasters: How to Grow Your Podcast Without Posting 15x a Day with Andi Smiley28 Apr 202600:46:11

What if you could grow your podcast without showing up on Instagram every single day?

My guest Andi Smiley did exactly that, using Pinterest as her primary marketing channel, posting just one pin a day, and growing her podcast by 74% in one year while adding over 200 email subscribers.

In this episode of Podcast Growth Tools, we dive into everything podcasters need to know about Pinterest, from how long it actually takes to see results, to where your pins should link, to how Pinterest SEO differs from Google SEO, to whether video pins or static pins perform better for podcast content.

I've been experimenting with Pinterest myself and had a million questions. This conversation answered all of them, and I think it'll answer yours too. Whether you're Pinterest-curious or you've been dabbling and want to see better results, this episode gives you a clear, actionable strategy you can start this week.

🔑Here's a glance to the episode:

  • Why Pinterest rewards podcasters more than almost any other social platform
  • The realistic timeline for results: what to expect at 1 month, 3 months, 6 months, and 1 year
  • How Andi grew her podcast 74% with just one pin per day (not the 15/day most experts recommend)
  • How long it actually takes to batch a full week of pins
  • Where your pins should link for maximum reach (and why your website is the gold standard)
  • Static pins vs. video pins vs. carousel pins: what is actually working right now
  • How Pinterest SEO differs from Google SEO and why your keywords need to be different
  • How to use Pinterest Trends and the search bar to find what your audience is actually searching for
  • Which types of podcasts are the best fit for Pinterest (and which ones should skip it)
  • Why 70% of Pinterest users in the U.S. are women and what that means for female podcasters
  • The one Pinterest metric that actually matters (hint: it is not impressions)
  • Tailwind vs. native Pinterest scheduling: which one Andi recommends and why
  • How to use AI to generate Pinterest keyword ideas and then validate them on the platform

Timestamps:

  • 04:02: Why Pinterest works so well for podcasters
  • 05:32: The power of evergreen content on Pinterest (pins that work for a year+)
  • 07:27: How long it takes to batch a week's worth of pins
  • 09:35: The real timeline: how long to see Pinterest results
  • 11:22: Andi's results: 74% podcast growth, 200+ email subscribers in one year
  • 12:03: One pin a day vs. 15 pins a day: what actually works
  • 13:05: Can you reuse templates? How many do you need?
  • 15:02: Where should your pins link? (The gold standard answer)
  • 16:17: Does Pinterest punish you for taking a break?
  • 18:32: How to track your Pinterest results
  • 19:57: The most important Pinterest metric for podcasters
  • 22:04: Should your audience know it's a podcast episode?
  • 25:03: Static pins vs. video pins: what's working right now
  • 27:00: Getting started: Andi's advice for beginners
  • 28:54: Which podcasts are the best fit for Pinterest (and which aren't)
  • 30:34: The Pinterest audience: 70% women in the U.S.
  • 32:36: How to use Pinterest Trends and the search bar for keyword research
  • 38:00: Pinterest boards: how to organize them for your podcast
  • 40:00: Tailwind vs. native Pinterest scheduling
  • 41:20: How Andi uses AI for Pinterest SEO keyword research

📌 Resources & Links:

  • Join the Newsletter → here
  • Take the Podcast Growth Quiz → here
  • Full Show Notes & Blog Post → here
  • Follow Kylee on Instagram → here

Connect with Andi:


Loved this episode? Leave a review on Apple Podcasts. It helps more podcasters find these strategies and means the world to me.

Episode 68: How to Use AI as Your Podcast Marketing Assistant (Without Losing Your Voice)21 Apr 202600:30:44

What if AI could actually sound like you and save you hours every single week?

In this episode of Podcast Growth Tools, I'm walking you through the 5 podcast marketing tasks I've completely handed off to AI, and exactly how I've set it up so the output sounds like me, not a robot. I'm also sharing why I recently switched from ChatGPT to Claude, how I trained it on my brand in 30 minutes, and why it's been a total game-changer for my content-heavy business.

If you've been using AI but the output feels generic, or you've been hesitant to go all in because you don't want to lose your voice — this episode is for you. I'm breaking down my exact workflow so you can take it and make it your own this week.

Here's a glance to the episode:

  • Why I switched from ChatGPT to Claude and how it learned my voice faster
  • How to train AI on your brand, templates, and audience in one sitting
  • Task 1: Writing SEO-friendly blog-style show notes that get your website indexed
  • Task 2: Using AI to analyze your podcast data and give you personalized growth strategies
  • Task 3: My exact process for writing lifestyle newsletters with AI (with 45-65% open rates)
  • Task 4: How Claude's Cowork feature can automatically pull your podcast metrics weekly
  • Task 5: Mining your transcript library for content ideas, social posts, and new episode topics
  • How to find the balance between AI efficiency and your authentic voice

Timestamps:

  • 01:16: Why I switched from ChatGPT to Claude (and what happened)
  • 03:30: How I trained Claude on my brand in 30 minutes
  • 05:00: The mindset shift: AI as your marketing assistant, not just a tool
  • 07:00: The balance between AI efficiency and keeping your authentic voice
  • 08:06: Task 1: Writing SEO-friendly blog-style show notes
  • 14:07: Task 2: Using AI to analyze your podcast and personalize your growth strategy
  • 16:19: Task 3: Writing your weekly lifestyle newsletter with AI
  • 21:30: Task 4: Tracking and analyzing your podcast metrics with AI
  • 25:59: Task 5: Mining your transcript library for content ideas and social media
  • 28:05: Recap and next steps

📌 Resources & Links:

  • Grab the Show Notes Template & Playbook → here
  • Join the Newsletter → here
  • Take the Podcast Growth Quiz → here
  • Full Show Notes & Blog Post → here
  • Follow on Kylee Instagram → here

Loved this episode? Leave a review on Apple Podcasts. It helps more podcasters find these strategies and means the world to me. ❤️

#PodcastMarketing #AIforPodcasters #PodcastGrowth #PodcastSEO #PodcastShowNotes #ChatGPTvsClaude #PodcastStrategy #AIMarketingAssistant #PodcastTips #PodcastGrowthTools #KyleeChandler #PodcastWorkflow #ContentRepurposing

Episode 67: How to Repurpose Instagram Lives Into a Podcast (Apple + Spotify) with Gilly Garrett14 Apr 202600:32:17

Can Instagram Lives actually become podcast episodes? My guest Gilly did exactly that — and it changed everything for her business.

In this episode of Podcast Growth Tools, I'm sitting down with Gilly, founder of Gilly's Organics and host of Everyday Rockstars, to talk about how she went from recording short 14-minute Instagram Live interviews for a local New Jersey magazine to launching a full podcast on Apple Podcasts and Spotify — and how that shift opened doors for her skincare business, her speaking career, and a brand new coaching community.

This is one of the most creative podcast origin stories I've come across, and if you're a business owner who's been creating content on social media and wondering whether podcasting is worth it, this conversation will give you the push (and the practical strategy) you need.

We also go deep on how to get better at podcast interviews, why you don't need massive download numbers to see real ROI, and how podcasting can fuel offers you haven't even launched yet.

🔑 What you'll learn in this episode:

  1. How Gilly turned Instagram Lives and Zoom interviews into a full podcast
  2. The one conversation that convinced her to make the leap to Apple and Spotify
  3. How a single podcast appearance led to a customer who's subscribed monthly for 5 years
  4. Why small podcast audiences can drive bigger business results than you think
  5. Tips for conducting deeper, more natural interviews as a podcast host
  6. How to stop overthinking your episodes after you hit publish
  7. How Gilly's podcast directly led to the launch of her Rockstar Collective coaching community
  8. Why hiring help and trusting your team is essential for multi-passionate entrepreneurs

⏱️ Timestamps:

  1. 00:00 – Meet Gilly: From Instagram Lives to a full podcast
  2. 03:12 – How a local magazine gig became Everyday Rockstars
  3. 06:35 – The conversation that made Gilly put her show on Apple and Spotify
  4. 07:40 – Repurposing content: How Instagram and podcast episodes work together
  5. 09:02 – The story behind Gilly's Organics and nearly 20 years of organic skincare
  6. 11:15 – How one podcast appearance created a five-year subscriber
  7. 12:05 – Why small download numbers can still drive big business results
  8. 14:48 – The hardest part of being an entrepreneur (and how to manage it)
  9. 17:05 – The biggest blessing of entrepreneurship: trusting yourself
  10. 19:28 – Tips for conducting better, deeper podcast interviews
  11. 22:16 – How to stop overthinking your episodes after you hit publish
  12. 23:34 – From podcasting to coaching: How the Rockstar Collective was born
  13. 27:20 – The power of hiring help and trusting your team

📌 Resources & Links:

  1. Join the Newsletter: https://www.podcastmarketinghub.com/subscribe
  2. Take the Podcast Growth Quiz: https://www.podcastmarketinghub.com/quiz
  3. Full Show Notes & Blog Post: https://www.podcastmarketinghub.com/podcast/gilly-everyday-rockstars
  4. Follow on Instagram: https://instagram.com/kyleejchandler

🔗 Connect with Gilly:

  1. Gilly's Organics: https://gillysorganics.com
  2. Instagram: https://instagram.com/everydayrockstars
  3. Instagram: https://www.instagram.com/gillysorganics

💬 Loved this episode? Leave a review on Apple Podcasts — it helps more podcasters find these strategies and means the world to me.

Episode 66: How to Get Your Podcast Recommended by AI (ChatGPT, Claude, Perplexity, & Google)07 Apr 202600:28:15

What if your podcast wasn’t just being discovered on Apple and Spotify…

but recommended by AI tools like ChatGPT, Perplexity, and voice search?

Because that’s exactly what’s happening right now.

In this episode of Podcast Growth Tools, I’m breaking down one of the biggest shifts in podcast discovery — and one most podcasters aren’t talking about yet:

AI is becoming a major search engine for podcasts.

People are no longer just browsing charts.

They’re asking questions like:

  1. “What are the best podcasts for female entrepreneurs?”
  2. “What podcast should I listen to to grow my business?”

And AI is giving them answers.

Which means your podcast now has the opportunity to be discovered far beyond podcast apps — if your content is clear, searchable, and easy for AI to understand.

In this episode, I walk you through 10 practical strategies to help your podcast get indexed, categorized, and recommended by AI tools — without overcomplicating your workflow.

Because the goal isn’t to do more.

It’s to be more intentional with what you’re already creating.

In This Episode, You’ll Learn:

  1. How AI is changing podcast discoverability and search behavior
  2. Why clear, keyword-rich episode titles matter more than ever
  3. How SEO show notes and blog-style content boost visibility
  4. Where transcripts fit into your podcast SEO strategy
  5. Why your podcast description is a critical ranking signal
  6. How to use audience language to match real search queries
  7. Why external mentions and collaborations increase authority
  8. How repurposing content helps AI understand your expertise
  9. Why reviews and engagement now impact AI recommendations
  10. How to position your podcast as a knowledge resource

Timestamps

  1. 0:00 – Why AI is changing podcast discovery
  2. 1:50 – How people are finding podcasts through AI
  3. 3:05 – Why clarity determines if AI recommends you
  4. 4:00 – Clear, keyword-rich episode titles (SEO strategy)
  5. 6:10 – Publishing SEO-rich show notes on your website
  6. 8:00 – Where and how to use podcast transcripts
  7. 11:00 – Defining who your podcast is for
  8. 14:00 – Writing strong podcast descriptions for search
  9. 16:00 – Getting your podcast mentioned across platforms
  10. 18:00 – Using audience language to match search queries
  11. 20:00 – Repurposing content without burning out
  12. 22:30 – Why reviews help AI recommend your show
  13. 23:50 – Treating your podcast like a knowledge resource

Resources & Links

  1. Join my newsletter (for weekly podcast growth strategies + industry updates): https://www.podcastmarketinghub.com/subscribe
  2. Explore podcast growth resources: https://www.podcastmarketinghub.com

Your podcast is no longer just a show.

It’s a searchable, indexable asset.

Treat it like one.

Episode 65: Grow Your Podcast & Email List Without Being Tied To Social Media with Tracy Beavers31 Mar 202600:45:03

What if you didn’t have to rely on social media to grow your podcast, your email list, or your business?

Because I know how many of you feel this right now…

You’re showing up on Instagram.

You’re trying to keep up with the algorithm.

You’re posting consistently.

And it still feels like a lot of effort for very little return.

In this episode of Podcast Growth Tools, I’m sitting down with Tracy Beavers to talk about a different way to grow — one that feels more sustainable, more aligned, and honestly… a lot more doable.

We’re breaking down how podcasting and email marketing work together to create real momentum in your business — without needing to constantly show up on social media or chase visibility.

Because here’s the truth:

Your email list is one of the most valuable assets in your business.

And your podcast is one of the best ways to grow it.

If you’ve been feeling overwhelmed by marketing, unsure where to focus your energy, or like your efforts aren’t translating into real growth… this conversation will help you simplify everything.

In This Episode, You’ll Learn:

  1. How to grow your podcast and email list without relying on social media
  2. Why email marketing is still one of the most powerful tools for business growth
  3. How podcast listeners can become email subscribers and paying clients
  4. The connection between podcasting, trust, and long-term audience growth
  5. Simple, sustainable marketing strategies that actually convert
  6. Why consistency matters more than chasing trends or algorithms
  7. How to build a marketing rhythm that supports your life and business
  8. The biggest mistakes entrepreneurs make with their email list
  9. How to create deeper connection without doing more content

Timestamps

2:45 - The pressure of keeping up with algorithms

5:10 - Why email marketing still works today

7:30 - How podcasting builds trust with your audience

10:05 - Turning listeners into email subscribers

12:40 - Creating simple, sustainable marketing systems

15:20 - Why consistency beats constant visibility

17:55 - Common mistakes with email lists

20:10 - Building a marketing rhythm that feels doable

23:30 - How podcast + email create long-term growth

📥 Subscribe to my newsletter (and see how I do this in real-time):

https://www.podcastmarketinghub.com/subscribe

🔗 Explore more podcast growth strategies:

https://www.podcastmarketinghub.com

📥 Grab the free Podcast Growth Toolkit:

https://www.podcastmarketinghub.com/free

Your podcast builds connection.

Your email list builds conversion.

When you use both intentionally, that’s where real growth happens.

Episode 64: Podcast to Email List: Why Listeners Aren’t Converting into Subscribers (And the Exact Shifts That Work)24 Mar 202600:20:19

Your podcast listeners love you.

They DM you about episodes.

They reference things you said months ago.

They binge your show and tell you how helpful it is.

But your email list feels completely dead.

Sound familiar?

In this episode of Podcast Growth Tools, I’m breaking down a pattern I’m seeing with so many podcasters right now: loyal listeners… but quiet email lists.

And the truth is — your podcast probably isn’t the problem.

Podcasting builds passive trust. People listen while driving, walking, cooking, or folding laundry. They feel connected to you and your voice.

But email requires a different kind of commitment.

Someone has to stop what they’re doing, click a link, enter their email, confirm it, and then continue opening your messages. That shift from listener → subscriber is bigger than most podcasters realize.

The good news? Once you understand what’s actually happening, it’s very fixable.

In this episode, I’m sharing the exact shifts that help turn podcast listeners into engaged email subscribers and buyers — without needing a massive audience.

Because your podcast and your email list shouldn’t be separate ecosystems.

They should work together.

In This Episode

  1. Why podcast listeners don’t automatically join email lists
  2. The real difference between podcast relationships and email systems
  3. The biggest mistake podcasters make with generic freebies
  4. Why “Join my newsletter” is usually not enough
  5. How misaligned opt-ins break the listener journey
  6. Why moving from podcast to email is a bigger leap than you think
  7. How to create intentional entry points from your episodes
  8. Using episode-specific resources to grow your email list
  9. Why your newsletter should feel like the next episode
  10. The metrics podcasters should track instead of list size

Timestamps:

  1. 3:19 — Contrasting podcast trust with email list commitment and engagement
  2. 6:13 — Audience disengagement and the inevitability of quiet exit
  3. 9:25 — Episode-specific opt-ins and bundles boost conversion
  4. 12:11 — Promoting your newsletter as hub for free resources and guidance
  5. 14:54 — Measuring the right metrics beyond list size
  6. 16:31 — Adding value to newsletter CTAs to attract signups
  7. 17:57 — Post-signup touchpoints to maintain engagement
  8. 18:56 — Launching your podcast first, then grow email list

If your podcast audience is loyal but your email list feels quiet, you don’t need to start over.

You simply need better bridges between your podcast and your email list.

When your email list becomes the natural next step after an episode, engagement starts to feel effortless — and your podcast becomes a true growth engine for your business.

Subscribe to Kylee’s newsletter:

https://www.podcastmarketinghub.com/subscribe

Podcast growth resources:

https://www.podcastmarketinghub.com

Your podcast builds trust.

Your email list builds momentum.

When the two work together, that’s when real growth starts.

Episode 63: Why Most Marketing Isn’t Working Anymore (and What to Focus on Instead) with Alice Zarka17 Mar 202600:39:15

If your launches aren’t converting the way you hoped, the issue might not be your strategy.

It might be your transformation messaging.

In this episode of Podcast Growth Tools, I’m joined by marketing strategist Alice Zarka to talk about what’s really happening in the online marketing industry right now and why so many launches, digital courses, and coaching offers struggle to stand out in a crowded market.

Alice has worked behind the scenes with some of the biggest creators in the online education space, helping scale digital courses, masterminds, and coaching programs to seven figures and beyond. In this conversation, she shares what she’s seeing across the industry right now including shifts in launch strategy, changes in lead generation, and the biggest messaging mistakes entrepreneurs and course creators are making when selling their offers.

One of the most powerful insights from this conversation is simple but often overlooked.

Most entrepreneurs are selling features, bonuses, and deliverables. But what actually converts is the transformation.

We talk about why differentiation matters more than ever in today’s digital marketing landscape, how to create stronger product-market fit before scaling, and why many online launches underperform even when the strategy seems solid on paper.

We also dive into how podcasts can support launch strategy and audience growth. From building trust with listeners to generating qualified leads and expanding your reach through collaborations, podcasting can play a powerful role in a modern marketing ecosystem.

If you’re a podcaster, coach, course creator, or online entrepreneur trying to grow your audience, improve your launch strategy, and create offers that actually convert, this episode will help you rethink how you approach marketing.

In This Episode:

  1. Why lack of differentiation is hurting many online marketing strategies
  2. The real reason some launches stall or fail to convert
  3. Why transformation messaging converts better than bonuses and features
  4. Are digital courses, masterminds, and bootcamps still effective today?
  5. Why audience growth between launches is essential for long-term business growth
  6. Lead generation strategies that are working right now in online marketing
  7. How partnerships, collaborations, and podcast guesting expand your reach
  8. The importance of product-market fit before scaling your offers
  9. What messaging frameworks are and how they shape effective marketing
  10. How podcasters can use their shows to support launches and sell offers
  11. Why dynamic podcast ads are an underused podcast growth and marketing strategy

Timestamps

  1. 4:18 - Transformation as the core of business results
  2. 8:36 - Pivoting to one-day VIP day strategy
  3. 12:54 - Phased marketing approach: foundations, leads, scalable systems
  4. 17:11 - Don’t rely on single live launch; combine evergreen strategy
  5. 21:29 - Building networks and affiliates for launches
  6. 25:47 - Product-market fit and precise messaging
  7. 30:05 - Messaging frameworks and eight core hooks
  8. 34:23 - Using podcasts for launches with dynamic ads and swaps

This episode is especially valuable if you’ve ever thought:

  1. “Why isn’t my launch converting like I expected?”
  2. “How do I stand out in a crowded online space?”
  3. “What messaging actually connects with my audience?”
  4. “How can I use my podcast to support my offers?”

If that sounds familiar, you’re going to get a lot out of this conversation.

🔗 Explore podcast growth resources:

https://www.podcastmarketinghub.com

📥 Grab the Free Podcast Growth Toolkit: https://www.podcastmarketinghub.com/free

Treat your podcast like a product — and let it become one of the most powerful marketing assets in your business.

Episode 62: Organic Discoverability As A Podcaster + Sustainable Production: Sneak Peek from the Podcast Glow Up Party10 Mar 202600:44:56

Your podcast shouldn’t feel like a weekly scramble.

But for many podcasters, it does.

If you’ve ever recorded an episode the same day it was supposed to go live, struggled to stay consistent with your show, or felt like your podcast is always sitting on the back burner — you’re not alone.

In this episode of Podcast Growth Tools, I’m sharing a replay from Day 2 of the Podcast Glow-Up Party, where we talked about something that quietly causes more podcasters to quit than almost anything else: a chaotic production workflow.

Because podcast growth isn’t just about marketing, SEO, or finding the right topics.

It’s also about building a production flow that supports your life and your business instead of creating stress and burnout.

When podcast production becomes reactive and last-minute, the pressure builds quickly. What starts as a creative project can start to feel like another obligation on your to-do list.

This episode is about changing that.

Inside this replay, I walk through how to simplify your podcast planning, organize your episode pipeline, and create a system that keeps your show running smoothly — even when life gets busy.

Because the truth is: when you treat your podcast like a product, everything changes.

You move from scrambling to publish episodes… to running a repeatable system that supports long-term growth.

In this episode, you’ll learn:

  1. Why recording podcast episodes last minute often leads to burnout
  2. How to build a simple monthly podcast planning system
  3. The easiest way to stay 2–4 weeks ahead on your show
  4. How to create a bank of podcast episode ideas so you never run out of topics
  5. Why keyword research and audience conversations generate endless content ideas
  6. The importance of treating your podcast like a real business asset
  7. How to align podcast episodes with launches, offers, and lead magnets
  8. Simple tools you can use to manage your podcast workflow (Google Sheets, Asana, Notion, Trello, and more)
  9. Why podcasting is still one of the most powerful organic growth platforms available

Timestamps:

  1. 4:18 - Importance of production flow and non-negotiables
  2. 5:45 - Discussion on podcast industry growth and competition
  3. 10:16 - Treating podcasts like products for better growth
  4. 14:02 - Planning content ahead to avoid burnout
  5. 19:21 - Scheduling recording days like important appointments
  6. 29:08 - Using planning tools like Google Sheets and Asana
  7. 37:07 - Statistics on blogs, YouTube, and podcast updates
  8. 37:58 - Explanation of podcast categories and competition
  9. 44:29 - Integrating podcasts into business strategies
  10. 46:21 - Discussion on the importance of podcast reviews
  11. 51:50 - Strategies for impactful episode titles and client testimonials

We also talk about the current state of the podcast industry — including why podcasting continues to grow rapidly even as more creators experiment with video platforms.

Here’s a statistic that surprises a lot of people:

Even though millions of blogs and YouTube channels are updated every month, only about 400,000 podcasts have released an episode in the last 90 days.

That means podcasting is still one of the least saturated long-form content platforms available for entrepreneurs and creators.

If you’ve been wondering whether podcasting is still worth it in 2026, this episode will give you a very clear answer.

This episode is for:

  1. Podcasters who feel like they’re always behind on episodes
  2. Entrepreneurs who want their podcast to support their business strategy
  3. Creators who want a more sustainable podcast workflow
  4. Anyone who wants their show to grow without burning out

Your podcast shouldn’t feel like something you’re chasing every week.

With the right systems and a simple planning flow, it can become one of the most powerful marketing assets in your business.

🔗 Explore podcast growth resources: https://www.podcastmarketinghub.com

📥 Grab the free Podcast Growth Toolkit: ttps://www.podcastmarketinghub.com/free

Treat your podcast like a product — and let it support the rest of your business.

Episode 61: YouTube for Podcasters: Why Just Uploading Your Podcast Isn’t a Growth Strategy with Auret Esselen03 Mar 202600:49:55

What if YouTube didn’t mean more work…

but smarter distribution of what you’re already creating?

In this episode of Podcast Growth Tools, I’m sitting down with YouTube strategist Auret Esselen to talk about how podcasters can actually use YouTube as a growth asset — not just a place to “dump” video versions of their episodes and hope for the best.

Because here’s the truth:

Uploading your podcast to YouTube without a strategy rarely works.

But with the right titles, packaging, and intent, YouTube can become one of the strongest discovery platforms for your podcast, email list, and offers.

This conversation is for podcasters who want visibility, authority, and growth — without turning into full-time video creators.

We’re breaking down what actually matters on YouTube for podcasters, how to think about SEO and search-based growth, and how to turn your channel into an intentional extension of your podcast-first marketing strategy.

In this episode, we cover:

  1. Why YouTube is not just a hosting platform for podcasts
  2. The biggest mistake podcasters make when repurposing episodes to YouTube
  3. How to title and package podcast videos for search and discoverability
  4. Why thumbnails and titles matter more than the content itself
  5. How to use YouTube SEO to attract the right audience
  6. Where AI fits into YouTube strategy (and where it doesn’t)
  7. How to use long-form videos vs. YouTube Shorts strategically
  8. Why sending viewers to Spotify or Apple Podcasts often hurts growth
  9. How to align your YouTube channel with email list and lead generation goals
  10. Turning YouTube into a long-term authority and revenue asset

Timestamps:

  1. 02:48 - Maximizing YouTube for Podcast Growth
  2. 05:47 - Setting Goals for Your YouTube Channel
  3. 09:01 -Optimizing Links and Descriptions
  4. 12:02 - The Importance of Titles and Thumbnails
  5. 14:54 - Understanding SEO on YouTube
  6. 24:16 - Optimizing Content for Audience Engagement
  7. 26:16 - The Role of YouTube Shorts in Content Strategy
  8. 29:41 - A/B Testing Thumbnails for Better Click-Through Rates
  9. 33:06 - Scheduling and Planning Content Effectively
  10. 35:10 - Enhancing Your YouTube Channel's Presentation
  11. 40:08 - Emerging Trends and Features on YouTube

If you’re podcasting consistently but struggling with discoverability — or if YouTube feels overwhelming and unclear — this episode will help you rethink how to use it intentionally.

You don’t need to create more content.

You need better packaging, clearer goals, and smarter strategy.

🔗 Explore podcast growth resources: https://www.podcastmarketinghub.com

📥 Grab the free Podcast Growth Toolkit: https://www.podcastmarketinghub.com/free

Treat your podcast like a product — and let YouTube work for it.

Episode 60: Audience-Led Podcast Content: How to Find Podcast Topics That Drive Downloads and Engagement24 Feb 202600:20:44

You don’t need more podcast ideas.

You need better signals.

If you’ve ever sat down to plan episodes and thought, “I know I have good ideas… why isn’t this translating into growth?” — this episode is for you.

In this episode of Podcast Growth Tools, I’m breaking down how to choose podcast episode topics your audience is already searching for, asking about, and ready to engage with. Because the truth is, most podcasters don’t stall out because of consistency or effort — they stall because their topics aren’t audience-led.

This episode is about shifting from guessing to listening.

Podcast platforms are search engines now. AI is influencing discovery. And the shows that grow in 2026 and beyond are the ones that reflect their audience’s real language, real questions, and real pain points — not just what sounds good on a content calendar.

Whether you’re just starting out or you’ve been podcasting for years, this episode will help you create content that performs better in search, resonates more deeply, and actually supports your business.

In this episode, you’ll learn:

  1. How to choose podcast topics that support organic growth
  2. Why audience-led content outperforms trend-based ideas
  3. How to uncover podcast SEO keywords directly from conversations
  4. What to do if you don’t have a big audience yet
  5. How to use AI after you gather real audience insight
  6. Why repetition in audience questions is a growth signal
  7. How to turn one insight into multiple high-performing episodes
  8. Where search trends fit — and where they don’t
  9. How to stop overthinking episode planning and make it easier

Timestamps:

  1. 2:22 – Strategies for small and large audiences
  2. 4:54 – Using audience language for SEO
  3. 6:39 – Gathering insights from audience feedback
  4. 8:06 – Importance of real conversations
  5. 10:02 – Utilizing AI with audience insights
  6. 12:18 – Leveraging community questions for content
  7. 14:15 – Analyzing episode performance data
  8. 16:20 – Exploring content ideas through search trends

If you want your podcast to grow your audience, support your email list, and feel more aligned — this episode will completely change how you approach episode planning.

Your audience is already telling you what to create.

This episode shows you how to listen.

🔗 Explore podcast growth resources: https://www.podcastmarketinghub.com

📥 Grab the free Podcast Growth Toolkit: https://www.podcastmarketinghub.com/free

Treat your podcast like a product — and let your audience lead the strategy.

Episode 59: 9 Easy Ways to Repurpose Old Podcast Episodes to Boost Downloads, Leads, and Sales17 Feb 202600:21:51

If you’ve been podcasting for more than a few months, chances are you’re sitting on a back catalog of episodes that aren’t doing much for you anymore.

And that’s not because the content isn’t good.

In this episode of Podcast Growth Tools, I’m breaking one of the biggest podcasting myths: that once an episode is published, its job is done.

The truth? Your old podcast episodes can be some of the most powerful assets in your business — especially when it comes to podcast SEO, organic discoverability, email list growth, and long-term audience building.

I’m walking you through 9 smart, practical ways to repurpose old podcast episodes so they keep working for you long after you hit publish — without recording more content or burning yourself out.

This isn’t about reposting clips just to stay visible. It’s about being intentional with your back catalog and turning past episodes into real growth drivers.

In this episode, we cover:

  1. How to identify which old podcast episodes are worth repurposing
  2. Why not every episode deserves a second life (and how to choose wisely)
  3. Using downloads, DMs, and listener engagement as decision signals
  4. Creating podcast bundles and playlists around specific audience pain points
  5. Turning older episodes into lead magnets and email list builders
  6. Refreshing and re-releasing strong episodes with updated strategy
  7. How Spotify playlists increase discoverability and binge listening
  8. Using podcast-centric quiz funnels to activate your back catalog
  9. Updating titles, descriptions, and SEO to revive old episodes
  10. Repurposing podcast episodes into SEO-rich blog content
  11. Email-first repurposing strategies that bring listeners back to your show
  12. When (and how) to use private feeds or paid playlists responsibly

Timestamps:

  1. 2:44 – How to identify repurposable “gold” episodes
  2. 5:05 – Choosing episodes tied to pain points
  3. 5:52 – Creating podcast bundles as lead magnets
  4. 8:04 – Using bundles for email list growth
  5. 9:11 – Refreshing and re-releasing strong episodes
  6. 10:24 – Creating keyword-rich Spotify playlists
  7. 13:35 – Using podcast-centric quiz funnels
  8. 15:57 – Updating titles, descriptions, and SEO
  9. 19:37 – Email-first repurposing and private playlists

This episode is for podcasters who feel like they’ve already created a ton of content — but aren’t seeing the long-term return they expected.

If you want your podcast to support your business, grow your email list, and keep working for you months (or years) after publishing, this episode will completely change how you think about your back catalog.

🔗 Explore podcast growth strategies: https://www.podcastmarketinghub.com

📥 Grab the free Podcast Growth Toolkit: https://www.podcastmarketinghub.com/free

Start treating your podcast like a product — especially the episodes you’ve already created!

Episode 58: The “Trust Recession” and Podcast Growth: Why Community Is the New Marketing Strategy with Cait Howard & Amanda Bennett10 Feb 202600:49:25

What does podcast growth actually look like in 2026 — especially for women and mom podcasters who want sustainable growth, real connection, and a business that fits their life?

In this episode of Podcast Growth Tools, I’m joined by Cait Howard and Amanda Benavides, the women behind Podcasting Moms Club and the Mom Friends Media Collective. Together, we’re unpacking what’s changing in podcasting, what’s finally working for women creators, and why community-driven growth is becoming the most powerful strategy moving forward.

This conversation is for women building podcasts in real life — between school drop-offs, nap schedules, client work, and everything else. We talk honestly about growing a podcast without hustle culture, why relationships matter more than algorithms, and how mom podcasters are shaping the future of the podcast industry.

We also dive into how aligned collaborations lead to stronger visibility, better monetization, and more meaningful opportunities — without cold pitching or chasing downloads. Plus, we explore why in-person connection is making a comeback and what podcasters should actually focus on as we head into 2026.

In this episode, we cover:
  1. The future of podcasting for women and mom podcasters
  2. Why community-led podcast growth outperforms transactional marketing
  3. How podcast collaborations and swaps really happen
  4. Sustainable podcast strategies that support real life
  5. The shift away from hustle culture in podcast marketing
  6. Why in-person podcast events are becoming more valuable
  7. How women podcasters are monetizing beyond ads
  8. Building trust, visibility, and long-term authority through podcasting
  9. What to prioritize now to grow a podcast that supports your business and your life

Timestamps:

  1. 5:15 - The future of podcasting in 2026
  2. 10:45 - Amanda’s journey into podcasting
  3. 15:30 - Cait talks about the importance of community
  4. 20:00 - Insights on building sustainable podcasting partnerships
  5. 25:50 - The role of women in shaping the podcasting industry
  6. 30:10 - Challenges faced by mom podcasters
  7. 35:25 - Upcoming Podcasting Mom Conference details
  8. 40:00 - Tips for growing a podcast audience
  9. 43:00 - Closing thoughts and future hopes for 2026

If you’re a woman podcaster who wants growth that feels aligned — not exhausting — this episode will give you clarity, permission, and a completely new lens on what’s possible.

This is about treating your podcast like a long-term asset — not just content — and letting it grow with you, not against you.

🔗 Explore more podcast growth strategies: https://www.podcastmarketinghub.com

📥 Free Podcast Growth Toolkit: https://www.podcastmarketinghub.com/free

Treat your podcast like a product — and build growth that lasts.

Episode 57: The Customer Journey Method My Clients Rave About For Boosting Sales03 Feb 202600:20:49

In this episode of Podcast Growth Tools, I’m breaking down a concept that quietly changes everything about your messaging, content, and conversions: customer buckets.

Most entrepreneurs are taught to define a single ideal customer avatar. And while that can be helpful early on, it often becomes the reason your podcast content starts to feel muddy, repetitive, or disconnected from actual results.

Because the truth is: your audience isn’t all starting from the same place—even if they want the same outcome.

When you try to speak to everyone the same way, your content gets vague… and your calls-to-action stop working.

In this episode, I walk you through how to identify the different stages your listeners are in, how to tailor your podcast content to meet them where they are, and how to guide them forward—without creating more content or more offers.

In this episode, you’ll learn:

  1. Why one ideal customer avatar isn’t enough anymore
  2. What “customer buckets” actually mean (and why they work)
  3. How different starting points require different messaging
  4. Real-world examples of customer buckets across industries
  5. How to create podcast episodes that speak directly to each stage
  6. Why your content might feel aligned—but still not converting
  7. How customer buckets simplify episode ideas and CTAs
  8. How to match offers to different stages without overcomplicating
  9. Why clarity leads to better engagement, not more content
  10. How to guide listeners instead of overwhelming them

Timestamps:

  1. 3:10 – The problem with single avatar messaging
  2. 6:05 – What “customer buckets” actually mean
  3. 9:00 – Different starting points, same end goal
  4. 12:15 – How customer buckets improve conversions
  5. 15:30 – Using buckets to guide podcast content
  6. 18:40 – Matching offers to audience stages
  7. 21:55 – Why clarity beats creating more content
  8. 25:10 – Simplifying CTAs with customer buckets
  9. 28:20 – Turning listeners into aligned buyers

This episode is for podcasters and entrepreneurs who feel like something is off—your audience listens, but they’re not taking the next step.

If you’ve ever thought, “I know my audience… so why isn’t this clicking?”—this conversation will help you see exactly where the disconnect is and how to fix it.

🔗 Join the Podcast Glow-Up Party: https://www.podcastmarketinghub.com/glow

🔗 Learn more about podcast growth strategies: https://www.podcastmarketinghub.com

📥 Grab the free Podcast Growth Toolkit: https://www.podcastmarketinghub.com/free

Episode 56: Podcast Not Growing? 5 Ways You're Sabotaging Podcast Growth27 Jan 202600:33:10

If your podcast feels stalled—or like it’s not really helping your business—this episode is for you.

In this episode of Podcast Growth Tools, I’m breaking down five common (and often overlooked) ways podcasters unintentionally sabotage their own growth, even when they’re publishing consistently and creating genuinely good content.

After nearly a decade working in podcast growth and marketing, I’ve seen the same issues come up again and again. And here’s the truth most podcasters don’t want to hear: growth usually isn’t blocked by effort—it’s blocked by strategy.

As we head into 2026, podcasting looks very different than it did even a year ago. Podcast platforms function like search engines. SEO matters. AI is shaping discovery. And podcasters who rely only on social media or word-of-mouth are hitting growth plateaus fast.

This episode is about making smart, sustainable shifts so your podcast can:

– get discovered through search

– attract the right listeners

– grow your email list

– support your offers and revenue

– and feel lighter to manage, not heavier

In this episode, you’ll learn:

  1. Why podcast SEO and keyword strategy matter more than ever
  2. How vague or clever episode titles hurt discoverability
  3. The biggest mistake podcasters make with AI-generated titles
  4. Why intros that focus on you (not the listener) cause drop-off
  5. How choosing topics without audience validation stalls growth
  6. Why collaboration and podcast swaps accelerate organic reach
  7. What to focus on instead so your podcast becomes a true growth engine

Timestamps:

  1. 3:40 – Why many podcasts unknowingly sabotage growth
  2. 9:20 – Using keywords without sounding robotic
  3. 12:05 – The danger of AI-generated episode titles
  4. 15:10 – Why boring or self-focused intros fail
  5. 18:45 – Choosing topics your audience actually wants
  6. 22:10 – Making episode titles about listeners, not you
  7. 25:40 – Why collaboration accelerates podcast growth
  8. 28:55 – Turning your podcast into a true growth engine

This episode is for podcasters who want their show to do more than just exist in an app.

If you want your podcast to grow your audience, fuel your email list, and actually support your business long-term—this conversation will help you see exactly what needs to change.

🔗 Join the Podcast Glow-Up Party: https://www.podcastmarketinghub.com/glow

📥 Free Podcast Growth Toolkit: https://www.podcastmarketinghub.com/free

Treat your podcast like a product—and let it work for you.

Episode 55: Podcast Content to Published Book: A Step-by-Step Guide for Entrepreneurs with Mikeala Mathews20 Jan 202600:36:09

Every podcaster hits this moment.

You’ve been showing up consistently. You’ve poured time, energy, and money into your show. And yet… growth feels slow. Motivation feels shaky. And you’re quietly wondering: Is this podcast still worth it?

In this episode of Podcast Growth Tools, I’m diving into one of the hardest — and most honest — questions podcasters face: when should you keep going, and when is it actually okay to walk away?

This isn’t a “never quit” pep talk. And it’s not about pushing through burnout at all costs. It’s about clarity, alignment, and understanding what your podcast is really doing for your business.

I break down how to evaluate your podcast beyond downloads, what signals matter most, and how to tell the difference between a show that needs a strategic shift versus one that no longer fits your season of life or business.

In this episode, you’ll learn:

  1. The most common reasons podcasters feel stuck or discouraged
  2. Why downloads alone aren’t a reliable measure of podcast success
  3. How to assess whether your podcast is supporting your business goals
  4. When burnout is a signal for change — not quitting
  5. What to look at before deciding to pause, pivot, or walk away
  6. How to realign your podcast with your current capacity and priorities
  7. Why staying consistent doesn’t always mean staying the same
  8. How to make intentional decisions instead of emotional ones

Timestamps:

  1. 02:15 - Discussing the passion for creativity in women
  2. 05:30 - The transformation and confidence from publishing books
  3. 08:45 - The role of podcasts in book writing
  4. 15:15 - The importance of storytelling and strategy in books
  5. 18:30 - Steps to start writing a book
  6. 21:45 - Self-publishing vs. traditional publishing
  7. 25:00 - Building a team for book publishing
  8. 28:15 - Marketing strategies using podcasts and books

This episode is for podcasters who feel torn — who love their show but aren’t sure it still makes sense. If you’re questioning your podcast’s role in your business, your energy, or your future plans, this conversation will help you zoom out and get clear.

You’re not failing for asking this question. You’re evolving.

🔗 Explore more podcast growth resources: https://www.podcastmarketinghub.com

📥 Free Podcast Growth Toolkit: https://www.podcastmarketinghub.com/free

Episode 54: 4 Ways To Give Your Podcast A Glow-Up This Year13 Jan 202600:15:58

Does your podcast look good… but still feel like it’s not doing much for your business?

You’re not alone. And it’s not because you’re bad at podcasting.

In this episode of Podcast Growth Tools, I’m breaking down why so many podcasts stall—even when the content is solid—and what actually needs to change if you want your show to grow your email list, support your revenue, and feel exciting again.

As we head into 2026, podcasting is evolving fast. Searchability matters more than ever. SEO-driven titles and descriptions play a huge role in discoverability. AI is influencing how content gets found. And the podcasters who treat their show like a true business asset—not just weekly content—are the ones seeing sustainable growth.

This episode walks you through how to give your podcast a strategic glow-up, without adding more work or burning yourself out.

In this episode, you’ll learn:

  1. Why having a “good” podcast isn’t the same as having a strategic one
  2. How your podcast name and episode titles affect searchability and growth
  3. Why SEO-friendly, search-based titles matter more than ever in 2026
  4. Simple production and planning tweaks to get off the content hamster wheel
  5. How to create podcast systems—even if you can’t outsource yet
  6. Why podcasting is still one of the least competitive platforms for organic growth
  7. What metrics actually matter beyond downloads
  8. How to track engagement, email list growth, and real business impact
  9. Why mindset and intention matter more than comparison or rankings

Timestamps:

  1. 1:45 - Common podcasting hurdles and mindset shifts
  2. 3:30 - Exciting details about the Glow-Up Party
  3. 5:00 - The art of being found in a crowded space
  4. 6:45 - Streamlining your podcast process for success
  5. 8:15 - The magic of collaboration and shared growth
  6. 10:00 - Leveraging unique opportunities in podcasting
  7. 11:30 - Tracking what truly drives podcast success
  8. 13:00 - Shifting from downloads to meaningful engagement

This episode is for podcasters who want their show to become the cornerstone of their marketing—not just another thing on the to-do list.

If you want your podcast to drive organic growth, grow your email list, support your offers, and create real connection with the right audience, this is where it starts.

Episode 53: Podcast SEO 101: How to Rank Higher and Get Found with Duo Collective’s Abbey Oslin06 Jan 202601:02:06

If your podcast feels like it’s doing a lot of work without giving much back, this episode is for you.

In this in-depth conversation, I’m joined by Abbey Oslin from Duo Collective for a true podcast swap—one that dives deep into how podcasting, SEO, and AI actually work together to grow your audience, authority, and business. We talk about what’s working right now, what’s changing fast, and how podcasters can stop treating their show like “just content” and start treating it like a long-term growth asset.

This episode is especially powerful if you’re an established podcaster who loves creating content but wants clearer visibility, stronger discoverability, and more alignment between your podcast and your business goals.

In This Episode, We Cover:

  1. Why podcasting is one of the most powerful SEO plays available to business owners
  2. How AI tools like ChatGPT and Google’s AI Overviews rely on SEO foundations
  3. The real reason blog-style show notes matter more than ever
  4. How to structure podcast titles for searchability on Apple and Spotify
  5. What E-E-A-T means and how podcasts naturally build authority and trust
  6. How to repurpose old podcast episodes without starting from scratch
  7. Why most podcasters underutilize their website—and how to fix it
  8. How quizzes, bundles, and playlists outperform social media for podcast growth
  9. The biggest mistakes podcasters make when choosing hosting platforms
  10. How dynamic ads turn your back catalog into a revenue-generating asset

Timestamps:

  1. 1:45 - Common podcasting hurdles and mindset shifts
  2. 3:30 - Exciting details about the Glow-Up Party
  3. 5:00 - The art of being found in a crowded space
  4. 6:45 - Streamlining your podcast process for success
  5. 8:15 - The magic of collaboration and shared growth
  6. 10:00 - Leveraging unique opportunities in podcasting
  7. 11:30 - Tracking what truly drives podcast success
  8. 13:00 - Shifting from downloads to meaningful engagement

Your podcast already contains years of expertise, insight, and value. The difference between a show that nurtures and a show that drives growth comes down to how intentionally that content is positioned, optimized, and repurposed.

Treat your podcast like a product—and everything changes.

Episode 52: My Podcasting Story: What 10 Years, 110+ Clients, and Millions of Downloads Have Taught Me30 Dec 202500:26:09

There isn’t really one place where I’ve ever shared my full story — how podcasting found me, shaped my career, and ultimately led me to build Podcast Growth Tools and support over 100 podcasters.

So this episode felt like the right moment to do that.

In this episode of Podcast Growth Tools, I’m sharing my journey — from recording my very first podcast as a holistic health coach, to managing and growing Amy Porterfield’s podcast, to eventually stepping into entrepreneurship, motherhood, and building a podcast-first business of my own.

This is the story behind why I care so deeply about podcast impact over downloads, why I believe podcasts should be treated like products, and why I help podcasters build marketing systems that are sustainable, human, and deeply aligned.

If you’ve ever felt discouraged by download numbers, unsure if your podcast is “working,” or like your show deserves more intention — this episode is for you.

In this episode, I share:

  1. How my first podcast taught me the power of connection and conversation
  2. What sparked my love for podcasting and long-form content
  3. How I took over Amy Porterfield’s podcast during a season of stagnation
  4. Why I built a six-phase podcast growth plan — and what changed as a result
  5. The iOS update that reshaped how we think about podcast downloads
  6. Why podcast impact matters more than vanity metrics
  7. How podcasting led me to build my own business and support 100+ podcasters
  8. What I’ve learned about consistency, patience, and long-term growth
  9. Why smaller audiences can create deeper impact than massive ones
  10. My mission for podcasters moving forward — and how I hope you’ll carry it too

Timestamps:

  1. 02:30 - Starting my first podcast, Love Rising
  2. 05:15 - Transition to working with Amy Porterfield
  3. 08:45 - Taking over podcast management responsibilities
  4. 12:00 - Developing a six-phase growth plan
  5. 15:30 - Challenges with download metrics obsession
  6. 18:00 - Shifting focus to podcast impact
  7. 20:45 - Launching a podcast-centric quiz
  8. 22:30 - Reflections on podcasting journey and growth
  9. 24:00 - Upcoming events and opportunities for podcasters

This episode is an invitation to slow down, zoom out, and reconnect with why you started podcasting in the first place.

🔗 Explore more: https://www.podcastmarketinghub.com

Episode 51: From $0 Days to Daily Sales: How Podcasters Can Sell Digital Products with Abigail Peugh23 Dec 202500:36:15

If you’ve ever felt torn between growing your business and protecting your time, energy, or family life — this episode is a breath of fresh air.

In this episode of Podcast Growth Tools, I sit down with Abigail Peugh to talk about building a profitable, sustainable online business without high-ticket pressure, burnout, or constant hustle. Abigail shares how low-ticket digital products and a thoughtfully designed membership became the foundation for daily sales, recurring revenue, and long-term stability — even through major life seasons like motherhood, health challenges, and pregnancy.

This conversation goes far beyond tactics. We talk about capacity, nervous system regulation, storytelling, content creation, and how to build a business that actually supports your life instead of competing with it.

In this episode, you’ll learn:

  1. Why low-ticket digital products are one of the most sustainable ways to grow an online business
  2. How Abigail transitioned from one-off launches to recurring membership revenue
  3. The biggest mistakes creators make when building and scaling memberships
  4. How to sell daily without feeling pushy, repetitive, or burned out
  5. Why storytelling converts better than constant “educational” content
  6. How podcasting fits into a long-term, sustainable content and sales ecosystem
  7. What daily sales actually require behind the scenes (and what they don’t)
  8. How motherhood and changing capacity reshaped Abigail’s business model

Timestamps:

  1. 3:15 - Discussing the power of low-ticket digital products
  2. 6:30 - Abigail's personal story and business evolution
  3. 14:00 - The importance of storytelling in sales
  4. 17:15 - Balancing motherhood and entrepreneurship
  5. 20:30 - Insights on building a supportive community
  6. 23:45 - Abigail's approach to content creation
  7. 27:00 - The role of authenticity in social media

If you’re a coach, creator, or podcaster looking to grow your business in a way that feels aligned, calm, and intentional — this episode will shift the way you think about offers, content, and growth.

🔗 Explore more: https://www.podcastmarketinghub.com

Episode 50: Why Your Quiz Isn’t Converting & How to Fix It with Interact CEO Josh Haynam16 Dec 202500:36:49

If you’ve ever wondered why quizzes convert better than checklists, PDFs, or almost any other type of lead magnet… this episode breaks down the why, the how, and the massive opportunity most podcasters are still missing.

I sat down with Interact co-founder Josh Haynam to talk about how quizzes have generated over 100 million leads, why they consistently convert at 40%+, and how creators, coaches, and podcasters can use quiz funnels to grow their email lists, segment their audience, and increase sales.

Josh shares what he’s learned from more than 1.3 billion quiz views across thousands of creators and brands — the patterns, the psychology, and the mistakes that separate successful quizzes from the ones that flop.

Whether you're a seasoned podcaster or building your first funnel, this conversation reveals what’s actually working right now in audience growth and lead generation.

In this episode, you’ll learn:

  • Why quizzes consistently outperform traditional lead magnets in growth and conversions
  • The psychology behind quiz results (and why personalization matters)
  • The biggest quiz mistakes people make and how to avoid them
  • Josh’s breakdown of Interact’s 1.3 billion quiz views and 100M lead conversions
  • Why AI-generated quizzes miss the mark (and what to do instead)
  • How podcasters can use quizzes to drive traffic, segment listeners, and sell more effectively
  • Proven quiz funnel examples, including the “career archetype” case study
  • Where to promote your quiz for maximum ROI (and what to avoid with ads)
  • Why a well-built quiz can stay evergreen and profitable for years

Timestamps:

  • 01:20 — Origin story: how Interact was born
  • 03:05 — Why quizzes convert better than PDFs/checklists
  • 05:12 — Using quiz data to shape marketing + offers
  • 12:18 — Interact quiz benchmarks, metrics, and averages
  • 14:42 — Biggest quiz mistakes and why quizzes flop
  • 17:30 — AI quiz templates vs real audience research
  • 20:25 — Where quiz traffic comes from + promotion tips
  • 26:02 — Evergreen case study: Advice with Erin
  • 30:12 — What Interact is building for 2025 and beyond

If you’ve been thinking about creating a podcast-first quiz funnel, this episode gives you the roadmap — and the confidence — to do it right.

Start your Interact quiz: https://tryinteract.com

Free Podcast Growth Toolkit: https://www.podcastmarketinghub.com/free

More episodes + resources: https://www.podcastmarketinghub.com

Episode 49: 7 Podcast Growth Trends For Online Entrepreneurs in 202609 Dec 202500:27:07

If you’ve been wondering where podcasting is really headed—and what creators, entrepreneurs, and business owners should actually be paying attention to—this episode breaks it down in a way that finally makes sense.

The truth is, the podcasting landscape is shifting faster than most people realize. Listener behavior is changing. Discovery is changing. Marketing is changing. And the shows that evolve now will be the ones that grow next year—without relying on luck, algorithms, or guesswork.

In this episode of Podcast Growth Tools, I’m sharing the 2026 podcasting trends I’m watching closely across my clients, my own podcast, and the broader industry. These are the shifts that will determine which podcasts grow, which ones stall, and which ones quietly become the most powerful marketing channel in a business.

If you want your podcast to drive revenue, leads, visibility, and long-term brand authority in 2026, this episode will show you exactly where to focus.

In this episode, we cover:

  • The podcasting trends shaping 2026—what’s changing and why it matters
  • Why podcasts can no longer exist outside your business’s core marketing strategy
  • How to turn your show into a true growth engine with podcast-first funnels
  • The rising importance of SEO-driven episode titles, keywords, and search intent
  • Why long-term sustainable content will outperform “publish at all costs”
  • How creators are monetizing smarter by prioritizing their own offers
  • The growing influence of AI in editing, analytics, workflows, and content planning
  • What the global increase in podcast listeners means for discoverability
  • The rise of micro-podcasting, niche clarity, and intentional binge-worthy content

Timestamps:

  • 02:30 - Importance of integrating podcasts into business
  • 05:45 - Podcast funnels changing the game
  • 10:17 – Why SEO-rich titles and show notes must be a priority
  • 12:00 - Organic discoverability and audience retention
  • 18:45 - Global growth in podcasting markets
  • 19:40 – Micro-niches and messaging clarity for stronger discoverability
  • 24:52 – Why sustainable podcasting systems will define successful creators
  • 27:12 – Batch recording, swaps, outsourcing, and long-term consistency
  • 29:30 – Why quality will outperform quantity going forward

This is your roadmap for staying ahead of the curve — and for making 2026 your most strategic podcasting year yet.

🔗 Explore more: https://www.podcastmarketinghub.com

Episode 48: The Strategy Behind 120% Podcast Growth and a 77% Course Revenue Jump (with Savannah Gilbo)02 Dec 202500:41:00

If you’ve ever wondered what actually happens when you treat your podcast like a business asset instead of a creative side project, this episode paints the clearest picture.

In this episode of Podcast Growth Tools, I sit down with bestselling writing coach and host of the Fiction Writing Made Easy podcast, Savannah Gilbo, to unpack how she grew from a steady show… to one that sees weeks of 16k, 17k, and even 38,000 downloads.

But the real magic?

Her podcast isn’t just growing — it’s fueling her entire ecosystem. From stronger launches, to higher email conversions, to a quiz funnel that brought in thousands of leads and directly boosted a 77% increase in course sales… Savannah’s story is a masterclass in using your podcast strategically.

Whether you're a coach, educator, or content-driven entrepreneur, this conversation pulls back the curtain on what sustainable, long-term podcast growth actually looks like.

Inside this episode, we cover:

  • How Savannah grew her show from 9–10k downloads/week to 17k+
  • Why patience, strategy, and compounding growth matter more than “going viral”
  • The podcast-centric quiz funnel that brought in thousands of leads
  • How bucket data changed her entire messaging and launch strategy
  • The way podcasting builds unmatched trust (especially for introverts)
  • How to simplify your business by aligning everything around your podcast

Timestamps:

  • 2:10 - Savannah discusses her podcast's impact on course revenue
  • 8:40 - Importance of SEO and discoverability in podcasting
  • 12:05 - Launching a successful podcast-centric quiz funnel
  • 15:30 - Insights on audience segmentation and content strategy
  • 23:10- Treating a podcast like a product for better results
  • 27:35 - Creating engaging content and connecting with the audience
  • 31:50 - Savannah's advice for aspiring podcasters and closing thoughts

If you’re building a podcast-driven business, or want your show to fuel your launches, courses, and sales… this episode will shift the way you work forever.

🔗 Explore more: https://www.podcastmarketinghub.com

Episode 47: How to Streamline Your Podcast Production + A New Network for Moms with Cait Howard25 Nov 202500:35:48

In this episode of Podcast Growth Tools, I sat down with Cait Howard—founder of the Podcast Strategy Academy and longtime podcast producer for high-level entrepreneurs. She’s the go-to ops brain behind many of the podcasts you probably already know and love.

Cait shares the real story of how she went from burnout and over-delivering to building a sustainable, thriving business—thanks to well-documented SOPs, team systems, and efficient workflows that scale.

Whether you’re a podcast manager or a podcaster with a team, this episode is packed with actionable insights to help you streamline your production, scale with integrity, and create a business that supports your life.

What we cover:

  • The SOPs Cait refuses to run her business without
  • What most podcasters do that causes burnout (and how to fix it)
  • The exact system she uses to serve clients consistently
  • Why treating a podcast like a product is a game changer
  • How to use systems to elevate your client experience

Timestamps:

  • 04:13 - Why niching down matters
  • 09:45 - When it’s time to rebrand your podcast
  • 14:12 - Simplifying podcast production
  • 18:35 - Using and benefitting from private podcasts
  • 22:36 - Pricing your products successfully
  • 24:55 - Introducing The Mom Friends Network
  • 30:20 - Lessons from motherhood and entrepreneurship

This one’s for anyone building a podcast-based business who’s ready to scale with integrity—and finally breathe again.

🔗 Explore more: https://www.podcastmarketinghub.com

Learn more about Cait and the links mentioned in today's episode:

Amplify Boutique: https://www.amplifyboutique.com

Cait on Instagram: https://www.instagram.com/heycaithoward

Amplify Boutique on Instagram: https://www.instagram.com/amplify.boutique

Learn more and join Mom Friends Media Collective: https://www.momfriendsmedia.com/collective-kyleechandler

Join the 2026 Podcast Success Blueprint workshop happening 12/4: https://www.momfriendsmedia.com/2026-workshop-kylee-chandler 

Episode 46: The Guesting Strategy That Has Skyrocketed My Podcast Visibility18 Nov 202500:16:09

In this episode of Podcast Growth Tools, I’m sharing one of the most fun and effective strategies I’ve tested this year: the podcast swap (with a strategic twist).

Forget the traditional “I’ll go on yours if you come on mine.”

This is a smarter approach that allows you to record one collaborative episode, add your own intro/outro, and publish it on both feeds.

Here’s why this works:

You're reaching new, aligned audiences in an authentic way—without chasing algorithms or overbooking your calendar. One recording. Two pieces of content. Double the visibility.

Inside this episode, I cover:

  • What a podcast swap really looks like (and how it’s different from a regular guest interview)
  • How it builds stronger connections and drives organic listenership
  • My 3-step framework for pitching, recording, and publishing the swap
  • Whether or not you should release the episode on the same day
  • How to keep it casual and collaborative while still being strategic

Timestamps:

  • 1:45 - Importance of guest podcasting
  • 3:15 - Targeting ideal podcast audiences
  • 5:20 - Success stories from recent guest spots
  • 7:45 - Explanation of a podcast swap
  • 10:10 - Benefits of podcast swaps
  • 12:50 - Steps to prepare for a podcast swap

This strategy has been lighting me up lately, and the results have been amazing.

If you're looking for a way to grow your audience without burning out—or scheduling more interviews—this one's for you.

🔗 Explore more at: https://www.podcastmarketinghub.com

📥 Get your free toolkit: https://www.podcastmarketinghub.com/free

Episode 45: Why Low-Ticket Digital Products Still Work (and How Podcasters Can Use Them) with Brie Groves11 Nov 202500:43:00

Is your podcast working as hard as you are?

In this episode of Podcast Growth Tools, I sat down with Brie Groves, host of the Drink Less Lifestyle podcast and founder of the 5-Star Funnel™ method, to talk about how she turned her podcast into her number one lead generator, community-builder, and revenue driver.

We walk through the exact strategies she used to grow her podcast downloads by 5x, double her email list with a quiz funnel, and build a business that’s aligned with her values (not just hustle).

Brie’s story is a masterclass in what happens when you stop treating your podcast like a passion project—and start treating it like a powerful growth tool.

If you’re a coach, course creator, or online business owner with an established podcast, this episode will help you shift from “just creating content” to building a funnel that works on autopilot.

What We Cover:

  • How Brie grew her downloads by 5x without chasing algorithms
  • The secrets to building a loyal listener base
  • Using the 5-Star Funnel™ to drive email list growth
  • Creating podcast episodes that convert to high-quality leads
  • Why your show should reflect your values—not just your niche
  • The importance of repurposing, SEO show notes, and automation
  • How to make your podcast sustainable (and not a source of burnout)

Timestamps

  • 05:10 – How podcasting became Brie’s biggest trust-builder
  • 07:33 – The ripple effect of consistent podcast content
  • 09:45 – Brie's process for turning episodes into visibility
  • 12:18 – Why repurposing isn’t just copy/paste
  • 15:06 – Using podcast SEO to fuel blog traffic
  • 17:45 – Her 3 favorite ways to reuse podcast content
  • 20:10 – Mistakes she sees podcasters make with repurposing
  • 22:55 – The mindset shift that made podcasting sustainable

If you're ready to turn your podcast into your biggest marketing asset, you’ll want to hear every minute of this one.

  1. Explore more at: https://www.podcastmarketinghub.com
  2. Get your free toolkit: https://www.podcastmarketinghub.com/free

Episode 44: Email Marketing for Podcasters to Boost Your Open Rate & Episode Plays04 Nov 202500:26:49

If your podcast and your email list feel like two totally separate things… you’re not alone. But they shouldn’t be.

In this episode of Podcast Growth Tools, I’m breaking down how to actually make your newsletter part of your podcast growth strategy—and how to flip it so your podcast grows your list too.

What we cover in this episode:

  • Building a content rhythm that connects your podcast and your newsletter
  • Using your newsletter to highlight podcast episodes (without feeling like you’re repeating yourself) 
  • Ways to get your podcast working harder for your list
  • Turning podcast listeners into subscribers—and subscribers into listeners
  • The marketing rhythm that keeps everything sustainable

Timestamps:

  • 03:02 – How your newsletter is a podcast growth tool
  • 06:40 – Finding a sustainable rhythm between podcast + newsletter
  • 10:55 – Using newsletter to highlight podcast episodes
  • 14:30 – Driving traffic between your podcast and email list
  • 19:45 – Quick ideas for writing podcast-aligned newsletter content

This isn’t about adding more to your plate. It’s about creating a smarter, more streamlined system that gets both your podcast and email list working harder (and together). 

You’re already creating great content, now let’s make it go further!

💻 More strategies: https://www.podcastmarketinghub.com

Episode 43: Turn Your Podcast into a Revenue Engine: Funnels, Systems, and Strategy with Holly Haynes28 Oct 202500:44:52

What if your podcast could fuel your email list growth every single week—without burning you out or relying on social media?

In this episode of Podcast Growth Tools, I’m joined by the brilliant Holly Haynes, a business strategist and podcast host who’s mastered the art of using podcasting as her top-of-funnel lead generator.

Holly shares how she uses her show as a central piece of her marketing strategy, from driving traffic to her weekly newsletter to building out simple, sustainable systems that convert.

Inside this episode, we talk about:

  • How Holly's podcast became her #1 list-building machine
  • Her simple 3x/week strategy that doesn’t require 3x the work
  • Why email + podcast synergy matters more than ever in 2025
  • How to build podcast content that re-engages cold subscribers (without ads)
  • Growing your business with sustainable, rinse-and-repeat systems

Timestamps:

  • 03:10 - How podcasting became Holly’s lead-gen powerhouse
  • 05:45 - Simple strategies to drive newsletter growth
  • 08:30 - Why your podcast should work harder for your biz
  • 11:20 - Creating a 3-episode-per-week system that doesn’t burn you out
  • 14:00 - Email + podcast synergy
  • 16:15 - Behind-the-scenes of Holly’s re-engagement strategy
  • 18:40 - How podcasting fuels evergreen offers
  • 22:00 - Building sustainable momentum with a small team

Whether you're a seasoned podcaster or just starting to treat your show like the business asset it is—this episode is your roadmap to smarter growth.

Episode 42: Stop Making These AI-Generated Podcast Title Mistakes (& How To Actually Create Searchable Titles)21 Oct 202500:19:25

If you're using AI to name your podcast episodes—and those titles aren’t bringing in new listeners—you’re not alone. But here’s the truth: a vague or overly polished title could be the reason your show isn’t growing the way it should.

In this episode of Podcast Growth Tools, I’m walking you through a smarter, more strategic way to use AI for your podcast episode titles—without sounding like a robot wrote them. If your show has incredible content but your titles aren't searchable, it's time to fix that.

🎯 What we cover:

  • Why your podcast episode titles matter way more than you think
  • The keyword bank strategy I use with my 1:1 clients
  • AI prompt tips that deliver click-worthy results
  • When to include your guest’s name in the title (and when not to)
  • If you should go back and rename your old episodes—and how to do it
  • Real talk on what to avoid so your titles stand out in Apple & Spotify search

Timestamps:

03:05 - Why your title is everything for discoverability

05:28 - How to use The Podcast Growth Toolkit

08:15 - Creating your keyword/phrase bank

10:42 - Writing AI prompts that actually work

12:55 - Guest names in episode titles: yes or no?

14:30 - Naming episodes that convert clicks

16:20 - Editing old episode titles: worth it?

18:00 - AI-generated title fails (and how to fix them)

🔗 Grab the Podcast Growth Toolkit: https://www.podcastmarketinghub.com/toolkit

📥 Subscribe for weekly strategies: https://www.podcastmarketinghub.com/subscribe

Episode 41: Podcast Rebrand, Relaunch, or Start a New Show? Here's How To Decide14 Oct 202500:20:09

Not sure if your podcast still reflects the business you’re building today?

You’re not alone. A lot of female entrepreneurs and coaches are shifting, evolving, and asking:

“Do I rebrand my podcast… or start fresh?”

In this episode, podcast growth strategist Kylee Chandler breaks down the difference—and gives you a step-by-step framework to decide which move is right for your show, your audience, and your next chapter.

We cover:

  •  How a podcast rebrand impacts discoverability and SEO
  • When it makes sense to start from scratch
  • How to keep your podcast aligned as your business grows
  • What most podcasters forget when rebranding (and why it matters!)
  • Tips to communicate changes clearly and bring your audience with you


Timestamps:

  • 03:05 - Rebranding impact on discoverability and audience
  • 05:28 - The Podcast Growth Toolkit
  • 08:15 - Framework for rebranding decisions
  • 10:42 - When to rebrand or start new
  • 12:55 - Informing audience about changes
  • 14:30 - Engaging your audience
  • 16:20 - Changing podcast names for searchability
  • 18:00 - Aligning your podcast with personal growth


This is a must-listen if you’re growing fast, shifting focus, or feel like your podcast is starting to feel like an old pair of jeans that just don’t fit anymore.


Want to grow your podcast, turn listeners into subscribers, and use your content as a lead-gen machine? Hit subscribe and come hang out every week.

Episode 40: How to Re-Engage Cold Email Subscribers Using Your Podcast07 Oct 202500:18:32

Is your email list starting to feel like a ghost town?

You’re not alone. Even the best email marketers have cold subscribers—people who haven’t opened your emails in weeks (or months). But here’s the good news: you don’t need to start from scratch or toss them off your list just yet.

In this episode of Podcast Growth Tools, I’m showing you how to use your podcast—the content you’re already creating—to wake those subscribers back up and bring them back into your world.

I’m sharing:

  • What “cold” really means (and why it matters for list health & deliverability)
  • How to warm people up with a short pre-90-day sequence
  • My exact 5-email re-engagement flow that actually works
  • How to pair your podcast episodes and nurture bundles with email to boost reactivation (no new content required!)

Timestamps:

  • 1:20 - Importance of re-engagement campaigns
  • 2:45 - What makes a subscriber "cold" 
  • 4:10 - Strategies for re-engaging subscribers
  • 5:35 - Making re-engagement emails feel like a gift rather than a chore
  • 7:00 - Technical tips for tracking subscriber inactivity
  • 9:50 - The reality of losing subscribers and the benefits of focusing on engaged ones
  • 11:15 - Using your podcast as a bridge to reconnect with cold subscribers

If your email list is growing but your engagement is tanking—or you're tired of paying for inactive subs—this episode gives you a podcast-first plan to clean things up and re-spark connection.

Episode 39: Podcast Monetization and Mindset Shifts For Female Entrepreneurs with Joanne Bolt30 Sep 202500:47:40

What if your podcast could be the growth engine behind your business? In this episode of Podcast Growth Tools, I sit down with Joanne Bolt—founder of PodcastHer and host of Million Dollar Breakthrough—to talk about the real, behind-the-scenes journey of turning a passion into a platform that drives both impact and income.

Joanne shares how she went from a career in real estate to building a business that elevates female voices in podcasting. Along the way, she opens up about the mindset shifts, authenticity, and community-building strategies that helped her grow a podcasting brand that’s changing the game for women entrepreneurs.

Here’s what you’ll learn in this episode:

  • How Joanne transitioned from real estate to podcasting (and what she wishes she’d known sooner)
  • Why authenticity is the #1 growth strategy for podcasters
  • The mindset shifts that can spark major breakthroughs in your business
  • How to grow a podcast and email list at the same time
  • Why building a community around your show matters more than downloads
  • A peek at Joanne’s upcoming app for female entrepreneurs

Timestamps:

09:30 - The creation of "Podcast Her" and its mission

12:50 - Discussing the biggest myths in female podcasting

16:10 - Insights on building an engaged audience

19:25 - The importance of authenticity and mindset

22:40 - Balancing family and business

29:15 - Finding your own voice

32:30 - The impact of mindset on success

35:45 - Joanne's reflections on her journey and lessons learned

39:00 - The role of family in staying grounded

Whether you’ve been podcasting for years or you’re just getting started, this conversation will give you practical ideas and fresh inspiration to grow your audience, attract the right listeners, and use your podcast as a tool for business growth.

Don’t forget to subscribe for more strategies on podcast growth, marketing, and turning listeners into paying customers.

Episode 38: 5 Podcast Metrics You Need To Understand & Track To Grow Your Business23 Sep 202500:17:07

Are you tracking the right podcast metrics? Because download numbers only tell part of the story.

In this episode, I’m breaking down the exact podcast analytics I watch like a hawk—for my own show and for the 7-figure clients I consult with. These are the same metrics that help us:

  • Increase podcast visibility on Apple + Spotify
  • Grow email lists directly from episodes
  • Understand what episodes are converting (and which ones fall flat)
  • Make smarter decisions about episode formats, length, and promos

Timestamps:

01:15 - Importance of tracking followers

03:30 - Understanding "plays" metric

05:00 - Value of "engaged listeners"

07:20 - Contextual role of downloads

09:45 - Tracking email list health

12:00 - Advanced metrics and funnels

14:30 - Focus on meaningful metrics

This isn’t about vanity metrics—it’s about actual ROI.

Whether you're podcasting for your business, trying to get more listeners, or finally ready to connect your podcast to your revenue... you'll love this one.

Episode 37: Using Facebook Ads, Funnels, and Low-Ticket Offers That Convert with Jennifer Spivak of Ads Girls16 Sep 202500:44:32

In this episode of Podcast Growth Tools, I’m joined by Jennifer Spivak, co-founder of Ads Girls, to break down exactly how podcasters can use Meta and YouTube ads to drive visibility, grow their email lists, and generate real ROI — without wasting money on campaigns that don’t work for podcast-first businesses.

We cover:

  • What kind of podcast and funnel setup works best with ads
  • How to use Facebook, Instagram, and YouTube ads to grow both your list and your listener base
  • What most podcasters get wrong with paid traffic (and how to fix it)
  • How much to budget if you’re just testing ads
  • The type of creative + targeting that leads to better results
  • How paid ads fit into an organic-first podcast growth strategy


Timestamps:

02:15 – Do ads really work for podcasters?

05:30 – Jennifer’s journey into marketing

08:45 – What’s working in ad strategy right now

12:00 – The “trust recession” and how it affects ad performance

15:15 – Why messaging makes or breaks your ads

18:30 – Using podcasts inside your ad funnels

21:45 – Jennifer’s favorite ad formats for visibility + conversions

25:00 – The biggest challenges in audience targeting

31:30 – Jennifer’s best advice for podcasters + entrepreneurs testing ads


If you’re in the middle of a launch, trying to grow your audience, or want to know when (and how) ads make sense in your funnel → this episode will give you the clarity and strategy you need.


🔗 Full show notes: https://www.podcastmarketinghub.com/podcast/jenniferspivak\

🛠️ Free podcast growth toolkit: https://www.podcastmarketinghub.com/toolkit

📩 Weekly podcast growth tips: https://www.podcastmarketinghub.com/subscribe

Episode 36: How to Land Your Dream Podcast Guests & Get Booked on Top Shows09 Sep 202500:37:25

Want to get booked on more podcasts—or land aligned guests who actually convert? Start here.

In this episode of Podcast Growth Tools, I’m joined by Sam Brake Guia, host of Mic to Millions and co-founder of a podcast booking agency that helps creators grow their visibility with intentional podcast outreach. With almost 10 years of podcasting under his belt, Sam shares real, tested strategies for pitching yourself, landing guest interviews, and using podcasting as a powerful business growth tool.

🎯 You’ll learn:

  • How to write a standout podcast pitch that actually gets a “yes”
  • Creative ways to use your podcast as a strategic networking tool
  • How Sam landed 100+ podcast guest spots (without sending cold DMs)
  • The connection between podcast guesting and lead generation
  • How to use your podcast as a networking machine (not just a content machine)


Timestamps:

06:59 - Niche podcasts vs. broad podcasts

10:30 - Credentials aren’t as important as value

18:45 – Communicating value beyond listenership

24:10 – Finding hidden value in guest content

33:05 – Building long-term relationships after interviews


If you’re podcasting to grow your business—not just to have conversations—this one’s packed with real strategies you can implement right away.


🎧Listen In Now!

🔗 Full show notes: https://www.podcastmarketinghub.com/podcast/sambrakeguia

🛠️ Free podcast growth toolkit: https://www.podcastmarketinghub.com/toolkit

📩 Weekly podcast growth tips: https://www.podcastmarketinghub.com/subscribe

Episode 35: 10-Minute Hack for Creating Unique Podcast Guest Questions02 Sep 202500:14:35

Let’s be real — nobody wants to listen to another interview that sounds like every other episode out there.

If you're a podcast host who’s ready to stand out, build real relationships with your guests, and actually grow your audience, this episode is for you.

I’m sharing my favorite way to craft guest questions that feel personalized, spark better conversations, and get people talking about (and sharing!) your show. This is how you build episodes that are binge-worthy and drive results.

What’s inside:

  • How to write better podcast guest interview questions
  • Where to find content goldmines using Instagram Reels
  • How to use AI to enhance your interview prep
  • What makes an episode actually worth sharing
  • A behind-the-scenes look at how I prep for high-converting episodes


Timestamps:

  • 2:30 – Why unique interview questions matter
  • 3:45 – How to use Instagram Reels to guide your content
  • 5:00 – What I look for in high-performing Reels
  • 6:20 – Turning trending content into standout podcast questions
  • 7:45 – How AI can help you prep smarter, not harder
  • 10:30 – Why this makes you a guest’s favorite host
  • 12:00 – My final thoughts (and what to try this week!)


This isn’t about being clever for clever’s sake. It’s about using your interviews to deepen your brand, grow your podcast, and move your listeners to take action.


Ready to become that host? Let’s go.


🔗 Full show notes: https://www.podcastmarketinghub.com/podcast/unique-guest-questions

🛠️ Free podcast growth toolkit: https://www.podcastmarketinghub.com/toolkit

📩 Weekly podcast growth tips: https://www.podcastmarketinghub.com/subscribe

Episode 34: Podcasting, Parenthood & Passive Income: Behind the Scenes with Carissa Woo26 Aug 202500:50:27

How do you turn a successful service-based business into a scalable coaching and digital product empire?

In this episode of Podcast Growth Tools, host Kylee Chandler sits down with Carissa Woo — a former wedding photographer turned sales coach, course creator, and podcast host — to talk about how she scaled her brand, grew her podcast audience, and made space for motherhood without losing momentum.

Through their grounded chat, Carissa shared her journey of transforming her service-based business into a multi–six-figure coaching and digital product brand. Kylee adds her own insights from the podcasting and marketing world along the way. The result? An idea-packed, real-talk discussion on growth, branding, and balance.

Inside this episode:

  • How Carissa transitioned out of 1:1 wedding photography and into online courses
  • The role podcasting played in her brand visibility and community building
  • How to launch a podcast that supports your digital products and programs
  • Why personal branding and storytelling are key to converting dream clients
  • What it looks like to grow a business with a baby (and build workflows that support it)


Timestamps:

  • 02:15 - Work-life balance and entrepreneurship
  • 05:30 - Carissa’s  journey from wedding photography to digital marketing
  • 15:20 - The benefits of affiliate marketing
  • 20:10 - The importance of using podcasts for business growth
  • 25:35 - Insights on starting a podcast and overcoming challenges
  • 30:50 - Balancing motherhood and entrepreneurship
  • 35:00 - Advice on maintaining creativity and passion in work
  • 40:15 - Closing thoughts and where to find more from Carissa and Kylee


Whether you're a podcaster looking to scale, a course creator navigating visibility, or a mompreneur figuring out how to do both — this episode is packed with growth strategies, mindset shifts, and honest behind-the-scenes insights.


🔗 Helpful Links:

• Connect with Carissa → carissawoo.com

• Listen to her podcast → Get a Heck Yes

• Free Podcast Growth + Email List Guide → podcastmarketinghub.com/freeguide

• Subscribe to Podcast Growth Tools → https://www.youtube.com/@PodcastMarketingHub

• Work with Kylee → podcastmarketinghub.com

Episode 33: #1 Hack for Creating Podcast Systems + SOPs That Are Easy to Delegate19 Aug 202500:16:41

Tired of scrambling to record, edit, and publish your podcast each week? Learn how to create SOPs and systems to streamline your production, stay consistent, and scale your show — without burning out.

In this episode of Podcast Growth Tools, I’m taking you behind the scenes of the exact systems and SOPs I use (and teach my clients) to run a smooth, consistent, and scalable podcast — without reinventing the wheel every week.

You’ll Learn:

  • How to build a podcast project management system that saves hours each month
  • What SOPs you actually need (and how to create them without starting from scratch)
  • My favorite AI-powered hack for building SOPs fast
  • Tools I use for batching, task delegation, and tracking progress
  • How to create a podcast creation guide that keeps your team (or future team) on the same page
  • Why SOPs are the secret weapon for podcast scalability

Timestamps:

  • 00:30 - Introduction to SOPs and systems for podcasting
  • 02:15 - Importance of systems to avoid burnout
  • 05:30 - Explanation of SOPs and their role in podcast management
  • 08:45 - Using templates to streamline podcast production
  • 12:00 - Creating a podcast creation guide for efficiency
  • 15:00 - Encouragement to implement systems for long-term success

Whether you’re a solo podcaster or managing a small content team, this episode will help you turn your podcast into a well-oiled machine that runs on systems — not stress.

If your podcast feels like a time-suck instead of a growth engine, this episode is going to change the game.

Episode 32: The Truth About Growth: Why Relationships (Not Hacks) Change Everything with Selena Soo12 Aug 202500:49:47

Ready to grow your audience, boost brand visibility, and turn media features into real business growth?

In this episode of Podcast Growth Tools, host Kylee Chandler interviews Selena Soo — renowned PR and publicity strategist for online entrepreneurs, coaches, and course creators. Selena has helped hundreds of clients land dream podcast interviews, top-tier media features (like Forbes, Business Insider, and Entrepreneur), and visibility that actually converts.

In this episode, you'll learn:

  • How to get featured on podcasts and position yourself as a go-to expert
  • The biggest visibility mistake online entrepreneurs are making
  • Why podcast interviews are the most effective trust-building strategy
  • How to pitch yourself clearly and confidently — no PR team needed
  • Where to start if you’re new to publicity and personal branding
  • How Selena combines evergreen sales funnels with PR to scale her business (without being online 24/7)


Timestamps:

  • 02:58 - The Concept of Rich Relationships
  • 06:08 - The Six Circles of Connection
  • 08:58 - Energy Management and Prioritizing Relationships
  • 11:52 - Navigating Introversion in Networking
  • 23:15 - Curating Community Through Podcasting
  • 27:07 - The Art of Asking for Help
  • 32:11 - Leveraging Social Media for Rich Relationships
  • 37:31 - The Importance of Sharing Your Journey


If you’re building a podcast, growing a personal brand, or ready to finally get visible in a strategic and profitable way — this episode is packed with value.


💌 Want weekly podcast marketing strategies in your inbox?

podcastmarketinghub.com/subscribe

Episode 31: Why Your Podcast Isn’t Growing (And What to Do Instead)05 Aug 202500:17:49

Are podcast downloads really the best way to measure success? Not even close.

In this episode of Podcast Growth Tools, I’m breaking down the 5 podcast results that actually move the needle — the ones that help you grow your email list, generate qualified leads, and turn listeners into paying customers.

If you’re tired of refreshing your analytics and wondering why your download numbers aren’t translating into business growth, this episode is going to change how you look at your podcast.

Inside this episode:

  • Why podcast downloads are a vanity metric (and what to track instead)
  • How to grow your email list directly from your podcast episodes
  • Using lead magnets like quizzes and playlists to convert listeners
  • Attracting qualified leads (not just more listeners)
  • Re-engaging a cold email list with strategic podcast content
  • The most important podcast metrics to measure: listener retention, opt-ins, conversions, and more


Timestamps:

  • 01:18 - Building Your Email List Through Podcasting
  • 06:08 - Attracting Qualified Leads for Your Business
  • 08:31 - Mapping the Customer Journey
  • 10:24 - Revitalizing Your Email List
  • 12:49 - Understanding Meaningful Metrics


Whether you’re an experienced podcaster or just starting to treat your show like a marketing tool, this episode gives you the framework to start tracking what actually works.


Want to go deeper? Grab my $47 Podcast Metrics Training to get my exact framework for measuring growth, conversions, and ROI.


Helpful Links:


Episode 30: How A Forbes Business Advisory Uses Her Podcast As A Nurture Tool with Jessica Marx29 Jul 202500:32:03

In this episode of Podcast Growth Tools, Kylee sits down with top business growth advisor Jessica Marx for a deep dive into what it really takes to build a scalable, sellable company as a female founder.

Jessica shares:

  • Why most founder-led businesses aren’t actually positioned for sale (and how to fix that)
  • How to audit your business for scalability, valuation, and long-term sustainability
  • The connection between building a personal brand and creating wealth beyond the business
  • How she built a media and podcast company that supports both wealth creation and lifestyle flexibility
  • Real-world shifts you can make today to reduce founder burnout and increase operational efficiency


Timestamps:

  • 01:46 - Jessica's transition to mentoring women entrepreneurs 
  • 03:46 - Business Strategy and Personal Branding
  • 08:16 - Role of personal branding alongside business branding
  • 12:31 - Challenges in Female Entrepreneurship
  • 17:01 - Importance of having a strong team and systems in place
  • 21:46 - Jessica's podcast journey and its role in her business
  • 26:01 - Setting up a media company for strategic growth and separation
  • 30:16 - Jessica's insights on entrepreneurship trends post-COVID


Jessica has helped 7- and 8-figure women entrepreneurs build infrastructure, increase valuation, and prepare their businesses for scale, sale, or step-back— all while protecting their energy and amplifying their impact.


Whether you're growing your podcast or building an empire, this episode will challenge how you think about growth, ownership, and freedom.


Connect with Jessica Marx: @TheJessicaMarx


💌 Want weekly podcast marketing strategies in your inbox?

podcastmarketinghub.com/subscribe

Episode 29: How to Build an Evergreen Funnel That Converts Your Podcast Listeners into Paying Customers22 Jul 202500:24:30

Most podcasters are incredible creators—but they struggle to find a strategy that connects their content to their business goals.

In this episode of Podcast Growth Tools, I’m walking you through my step-by-step framework for building an evergreen podcast funnel that actually works—without the burnout of constant launching or chasing vanity metrics.

We’ll dive into:

  • Why your podcast needs to lead somewhere—and how to make sure it does
  • How to create strategic episodes that drive listeners toward your offer
  • What to include in your lead magnet and nurture emails (without overwhelm)
  • Creative ways to drive traffic to your funnel—using dynamic ads, social media, and guest podcasting
  • How to track your funnel’s performance and tweak it as you grow


Timestamps:

  • 01:55 – The #1 reason you need a trackable evergreen funnel
  • 03:20 – Breaking the myth: Evergreen doesn’t mean “set it and forget it”
  • 05:45 – Why your podcast should be the engine of your funnel
  • 07:05 – How to choose (or create) the right lead magnet for your show
  • 10:20 – Podcast episodes that bridge the gap between value and conversion
  • 13:40 – How to set up a high-converting landing page for your lead magnet
  • 17:10 – The anatomy of an effective nurture sequence (including what to send!)
  • 23:30 – Where to drive traffic from (dynamic ads, social, guesting, and more)


Whether you sell a course, digital product, or coaching offer—your podcast can absolutely become your best lead generator. It just needs the right funnel behind it.


🎯 Want help implementing it? Grab the free Evergreen Funnel Checklist: podcastmarketinghub.com/evergreen


#PodcastFunnel #PodcastGrowthTools #ListBuildingTips #EvergreenMarketing #EmailMarketingStrategy #PodcastMarketing #LeadGenerationForPodcasters #ContentThatConverts

Episode 28: How to Turn Your Podcast Into a Lead Magnet Machine (While Growing a Loyal Email List)15 Jul 202500:47:23

So much has changed in podcasting this year… and honestly, not all the advice out there is helpful.

In this episode of Podcast Growth Tools, I sat down with Emily Holland—strategist, podcaster, and founder of Podcode—to talk about what actually works when it comes to growing your podcast in 2025. If you’ve been feeling overwhelmed, burned out, or unsure how your show fits into your bigger business strategy, this episode is a reset.

We unpack:

  • Why podcast followers are more valuable than downloads right now
  • What’s changing with Apple Podcasts and how to improve discoverability
  • Behind-the-scenes of rebranding a podcasting business
  • How to avoid burnout as a creator while staying consistent and energized
  • Practical systems for growth that won’t leave you overwhelmed or overextended


Timestamps:

  • 04:25 - The importance of email and podcasts working together
  • 09:12 - The role of social media in podcast awareness
  • 10:30 - Why an email list is crucial for brand partnerships
  • 12:05 - Podcast metrics and why downloads aren’t everything
  • 16:01 : Tracking consumption rates and audience engagement
  • 18:01 - How quizzes can drive email list growth with podcasts
  • 25:41 - Dynamic ads and using MiniChat for email list growth
  • 35:49 - Advice on guesting on podcasts to grow your email list


Emily shares real, sustainable podcast marketing strategies that help you grow without sacrificing your energy or your voice. Whether you’re podcasting for lead generation, audience growth, or content repurposing—this episode will help you build a system that supports the long game.

Episode 27: Podcast Growth Myths: What’s Helping Your Show Grow & What's Stunting Your Podcast Audience Growth08 Jul 202500:28:23

There’s a lot of advice out there about how to grow a podcast—and a lot of it is  just plain wrong!

In this solo episode, I’m calling out the biggest podcast growth myths I see (even from seasoned creators), and offering smarter, more sustainable strategies instead.

We cover:

  • Why your old episodes are still powerful
  • Why you don’t need a perfect launch to succeed
  • Why repeating content isn’t lazy—it’s strategic
  • How to shift from “weekly content machine” to “long-term visibility engine”


Timestamps:

  • 06:08 - Myth 1: More Episodes Equals More Growth
  • 09:42 - Myth 2: Going Viral on Social Media
  • 13:30 - Myth 3: Big Name Podcasts Drive Growth
  • 18:27 - Myth 4: Podcast SEO Doesn't Matter
  • 20:56 - Myth 5: Paid Ads Are the Only Way to Grow
  • 22:32 - Effective Strategies for Podcast Growth


If your podcast feels like it’s stuck in neutral—or you’re wondering why it’s not bringing in more leads—this is the one to listen to. Let’s simplify your strategy and get back to growth that actually works.

Episode 26: It Was Never About The Podcast with Cathy Heller01 Jul 202500:58:56

What if your podcast wasn’t just a platform—but the most powerful marketing tool in your entire business?

In this episode of Podcast Growth Tools, I sit down with the incredible Cathy Heller—business coach, speaker, host of the wildly successful Don’t Keep Your Day Job podcast (40M+ downloads), and the ultimate example of what happens when you build from purpose instead of pressure.

 

What you’ll learn in this episode:

  • The truth about podcast monetization—and why most creators are doing it backwards
  • How to talk to your audience in a way that builds trust (and turns listeners into clients)
  • Why your podcast should lead your entire content strategy—not sit on the sidelines
  • Cathy’s approach to launching offers, pricing programs, and inviting people to buy (with heart)
  • The bold mindset shifts that helped her scale to multi-millions through podcasting

 

We also get real about:

  • How to lead with heart, serve without burnout, and still grow sustainably
  • The one thing she’d do differently if she were starting her podcast today
  • Ways to infuse more authenticity into your brand

 

Timestamps:

08:08 - The Impact of Podcasting on Life and Business

15:56 - Creating Super Fans and Community Engagement

32:58 - Navigating Vulnerability and Authenticity in Podcasting

38:36 - Discussing the New Book: Abundant Never After

50:22 - Memorable Interviews and Closing Thoughts

 

If you’re looking for real strategies (with a side of big-hearted inspiration), this one’s for you.

 🎉 Want to be the first to hear about my upcoming brand new course? Join the waitlist here: www.podcastmarketinghub.com/beta

💌 Want weekly podcast marketing strategies in your inbox?

podcastmarketinghub.com/subscribe

Episode 25: The Emotional Toll of Chasing Downloads24 Jun 202500:21:19

Let’s be honest — we’ve all obsessed over podcast download numbers.

Refresh. Refresh. Refresh. “Did I hit 10k yet?”

But here’s what I’ve learned after nearly a decade in the podcasting world (and helping creators like Amy Porterfield scale to a million downloads/month): download numbers are not the metric that matters most.

In this episode of Podcast Growth Tools, I’m breaking down what really drives podcast ROI — and it’s probably not what you think.

We’ll cover:

  • The truth about vanity metrics (and the anxiety they cause)
  • Why focusing on downloads might be holding you back
  • The exact KPIs I use to measure podcast performance
  • How to turn your show into a list-growing, client-attracting machine

 

Timestamps:

02:20 – The personal story behind chasing 1M downloads 07:10 – How metrics can cause fatigue and skew strategic decisions 10:40 – When growth becomes a burden (and what to do instead) 14:30 – The shift: from download pressure to metrics that reflect connection 18:00 – What really moves the needle: DMs, conversions, list growth 22:05 – What superfans look like and how to identify them 25:20 – How to set up funnels that track conversion from podcast listeners 28:10 – Podcasting as a long-game, high-conversion asset 30:55 – Real metrics Kylee recommends tracking weekly 33:40 – How to shift your mindset (and start enjoying your podcast again)

 

Whether you’re a podcaster with 1 episode or 700, this one will shift how you think about growth — and help you build a podcast that drives real results for your business.

 

💻 Get on the waitlist for my upcoming course: podcastmarketinghub.com/beta

Episode 24: Podcast Growth 101: Hot Leads, Ditching Downloads and Email List Strategies17 Jun 202500:29:20

Raise your hand if you’ve ever judged the success of your podcast by the download count 🙋‍♀️ Been there. Did it for years.

It feels important. It’s easy to track. And they give us that little dopamine hit. But if you want to actually grow your audience and your business, you’ve gotta start tracking the metrics that matter.

In this episode of Podcast Growth Tools, I’m pulling back the curtain on why downloads are one of the most overhyped metrics—and what you should be paying attention to instead if you want your podcast to actually move the needle.

 

Here’s what I will cover:

  • What to track (if you actually want to grow your audience and email list)
  • The difference between a listener and a true community member
  • How to use your podcast as a top-of-funnel tool—not just a content machine
  • What makes someone go from casual listener to paying customer
  • Ways to integrate your show with dynamic ads, funnels, and lead magnets without the overwhelm

 

Plus, I’m giving you an early peek into my new beta group coaching program for podcasters who are ready to grow with more strategy and less guesswork. Want in?

Get early access here: podcastmarketinghub.com/beta

 

Whether you're getting 100 downloads or 10,000, this episode will help you rethink what success really looks like—and how to create a podcast that works for your business, not just your ego.

Hit play to get inspired, take notes, and start building a podcast that actually works for your business.

 

#PodcastGrowthTools #PodcastMarketing #ListBuildingTips #PodcastFunnels #ContentRepurposing #AudienceGrowth #PodcastStrategy #OnlineMarketingForPodcasters

Episode 23: Podcasting, Coaching, and Being a Hot Mess: Real Talk with Jennifer Allwood10 Jun 202500:53:29

Ever feel like you’re juggling motherhood, running a business, and trying to grow your podcast—and it’s all just one big hot mess?

Yep… same. 😅

That’s why I couldn’t wait to sit down with Jennifer Allwood on this episode of Podcast Growth Tools. Jennifer is a 7-figure business coach, podcast host, and mentor to thousands of women entrepreneurs—and she’s built it all by being real, relatable, and wildly strategic.

This episode is full of actionable podcast marketing tips, especially if you want to grow your email list, monetize your podcast, or create content that actually connects.

 

In this episode, we cover:

🎨 How Jennifer went from a DIY painting business to a 7-figure coaching brand

🎧 Why your podcast is your best business card in today’s online space

📬 How to write high-converting emails that are short, punchy, and personal

💬 What it looks like to blend motherhood, real life, and business into a successful podcast

🧠 The mindset shift that helped her build trust, grow fast, and keep showing up—even on messy days

 

Timestamps:

  • 05:01 - Unexpected Entrepreneurial Journey
  • 12:55 - "Monday Fire: Faith in Business"
  • 15:16 - "Consistent Podcasting Amidst Chaos"
  • 19:01 - "From 'Hot Mess' to Success"
  • 22:49 - "Life-Changing Words from a Mentor"
  • 30:31 - "The Power of Voice Online"
  • 35:23 - Podcast: The Modern Business Card
  • 37:13 - "Shorter, Frequent Podcast Episodes"
  • 46:26 - Entrepreneurial Lessons and Aspirations
  • 48:13 - Life Lessons in Online Fame
  • 50:41 - Evolving Parenting Priorities

 

Whether you’re a mompreneur, course creator, content creator, or just want to make your podcast part of a powerful marketing strategy, this conversation will give you the clarity and confidence to do it your way—and grow without burnout.

 

📩 Want more tips like these? Join my weekly newsletter at podcastmarketinghub.com/subscribe for proven podcast growth strategies, repurposing tips, and lead magnet ideas that work.

Episode 22: How to Create a Podcast-Centric Quiz That Drives Revenue03 Jun 202500:18:53

Ever wish you could grow your podcast, build your list, and connect with the right listeners—without churning out more content every week?

In Episode 22 of Podcast Growth Tools, I’m walking you through one of my favorite systems: the Podcast-Centric Quiz Funnel.

It’s the same framework I build for my private clients—and now, I’m sharing it with you step-by-step.

 

In this solo episode, we will talk about:

  • Why quiz funnels convert 40–50% of leads
  • How to build curated podcast playlists for each audience segment
  • The tools I recommend for quiz creation, automation, and email sequences
  • How to launch your quiz like a product and keep it running on autopilot
  • What to update over time to keep results rolling in

 

Timestamps:

  • 04:11 - "Podcast Quiz Solution for Engagement"
  • 09:54 - "Mapping Personalized Nurture Sequences"
  • 12:21 - Newsletter & Podcast Engagement Strategy
  • 15:42 - Podcast Funnel Optimization Strategies

 

If you’ve got a solid podcast library and want to put it to work strategically, this episode will help you turn it into a scalable lead-gen machine. 

 

DM me on IG @kyleejchandler if you want help building your own quiz funnel—I love chatting about this stuff!

 

#PodcastFunnels #QuizLeadMagnet #PodcastStrategy #KyleeChandler #ContentRepurposing #ListBuilding #MarketingTips

© My Podcast Data · Independent project · Data from Apple & Spotify