Looking to maximize your podcast downloads and really grow your podcast? 
In this podcast audit episode, I will share some Podcast Tips on how to grow your podcast using keywords, podcast guesting, and targeted ads. This episode will dive deeper into questions such as:
How can I use key words and SEO to grow my podcast audience?
How can I be intentional with podcast guesting to grow my podcast audience?
Should I use ads to help new listeners find my podcast?

What if your listeners could become superfans—and even loyal clients?

In this episode of Podcast Growth Club, I lay out a step-by-step roadmap to help podcasters make that transformation happen.  I dive into strategies for creating high-quality content that solves audience pain points, positioning yourself as an expert, and engaging meaningfully through social media and newsletters. I also explore the power of lead magnets—like webinars, scorecards, and live coaching sessions—to move listeners down the path to becoming clients. Plus, stay tuned for a sneak peek into the next episode, where I will share tips on using newsletters to maximize engagement. If you've been looking to turn listeners into superfans and then finally excited clients, you will want to listen in to this 3 part series. 

Do you have a Podcasting Hobby or do you have a Podcasting Business? If you want to grow your business with a podcast, you are in the right place. 

The first step to doing this is to treat your podcast like a business and invest in it with the right mindset. In this episode, I am digging into the top mindset mistakes I see podcasters make and how to turn those around to help you WIN in podcasting and business. 

This is the last episode in my 4-part Podcast Obstacle Series. Check out episodes # 11-13 for the other 3 big obstacles that cause podcasters to quit and strategies to overcome them. 

Podcast Monetization with sponsors is possible but not likely for most podcasters. That being said, you can make meaningful income with your podcast, especially if you are using your podcast to grow your business.
Tune in this week as Rayna tackles the 3rd biggest obstacle Podcasters face that cause them to quit and strategies to not only overcome it, but actually start making money with your podcast.
If you liked this episode, check out Ep. 6: A Simple Plan to Earn Your First $1000 with Your Podcast.

Only 10% of the 4 million published podcasts out there are active. What caused the other 90% of podcasts to quit. In this Podcast Obstacle Series, I am focusing on the 4 main obstacles that cause Podcasters to quit and instead giving you strategies and tips to keep podcasting. As you know, podcasting is a long game and you have to stay in it to win it, including growth and monetization.

Last week, I touched on how to solve the problem of low audience engagement. This week I am tackling tips and strategies to solve podcast download issues including how to boost your podcast download numbers and my favorite ways to analyze podcast statistics. 

Did you know only 10% (approx. 400,000) of the 4 million podcasts out there have published a new episode in the last month? That begs the question: What caused the other 90% of podcasters to quit?

In this 4 episode series, I am diving into the top 4 reasons podcasters quit and how you can overcome these obstacles. Podcasting is a long game and you have to play it to win it including podcast growth and podcast monetization. Tune in as I share some valuable podcasting business tips on how to stay in the game and grow your business with a podcast. 

Contrary to popular opinion, sponsors are not the best way for most podcasters to monetize their content. If you're a coach, consultant, speaker, author, or online service provider with a podcast and you want to fill your calendar with excited clients, then this episode is for you!

Join us as I share one of my best strategies to help you leverage your expertise and start earning money with your podcast. Listen in for live coaching with Kerri Wilson from the Anti-Kale Health Coach podcast, where I provide her with actionable strategies to grow her podcast and start generating income. Don't miss this insightful episode!

Creating content week after week is hard, especially in the summer when schedules flux, the warm weather beckons and you feel a bit burnt out. 

If this is you, I get it. 

But before you think about quitting your podcast, tune into my Podcaster Pep Talk where I am giving you some key reasons to keep podcasting.

 If you are trying to grow your business with a podcast, this episode is for you! Podcasting is a long game and you need to play it to win it!

One of the biggest challenges to growing your podcast is consistently gaining new listeners. How do people even find your show anyway? For many podcasters, the only way new listeners come to their show is through personal connection and networking.

What if I told you there was an easier way to help new listeners find your show without knowing you first? Welcome to the world of organic discoverability. Think of it as a specialized way to do SEO for podcasting.

Tune into this episode as Rayna coaches Tara Moore from the podcast Life's Healing Journey on a few strategies to implement to help ideal listeners find her show.

Want to learn more about organic discoverability - check out Ep. 7 where I highlight 4 areas to focus on to boost new listeners finding your podcast! 

Want to be on the show - reach out to Rayna =  rayna@ladiesfirstdigitalmedia.com

If you are experiencing little to no growth with your podcast, and are feeling frustrated and stressed getting new content out each week, you'll want to listen to this week's episode. 

Rayna is sharing 4 tips to help you gain new listeners through organic discoverability. Getting new listeners for your podcast by having them come across your podcast organically is one of the fastest ways to grow your show. Unlike Ads, it costs no money, just some creative brain power. 

If you've been looking to add new listeners to your show who are not your mom's best friend or your local mail delivery person, then this episode is for you. 

Have you struggled to monetize your podcast? If you know you're creating great content and showing up week after week but not seeing the dollars rolling in, this episode is for you.
I am sharing my 3 simple steps to help you start monetizing your podcast in the next 90 days without sponsors.
Tune in to hear more about how to monetize a small audience and grow your podcast like a business. This episode is especially relevant for podcasts who are coaches, consultants, speakers and service providers.

Learn more about the Podcasting Success Timeline in Ep. 01| 4 Phrases of the Podcasting Success Timeline. 

Are you struggling with growing your podcast audience? If yes, I have a surefire strategy for you to try for the next 90 days. One of the underutilized strategies for podcast growth is to guest on other people's podcasts.  

In this episode, I dive into:

• How to find shows that fit your niche
• How to connect with podcast hosts and get them to invite you as a podcast guest
• A key strategy to get people to listen to your podcast as a podcast guest

For more tips on Podcast Guesting - check out my 5 episode series on how to land more podcast guest spots.  Podcast Guesting Strategy - link here. 

I wasn't always a podcast expert. I learned all that I know through courses, coaches, research and real-world experience as a podcast producer, host of 2 shows (Podcast Growth Club and You Betcha She Did) and now podcast growth coach. After a collective 500,000 downloads, launching a dozen shows and some deep dive certifications, I created this Podcast Growth Club to share what I know and help you fast-forward your podcasting journey. Tune into to hear about my journey over the past 4 years from working on a top 1% podcast to having my own passion project podcast become a top 5% show to landing paid speaking gigs, podcast has a lot of unexpected perks!

If you haven't seen steady growth with your podcast, you'll want to tune into this episode where I lay out 3 strategies you can use to start growing your podcast. Imagine doubling your downloads in 90 days? Tripling your downloads?
This episode discusses strategies for organic discoverability, content consistency, and social media strategy. Let's do this!

If you're a service-based business that specializes in helping niche audiences, you'll want to tune into this episode. Podcasting is a great way to educate your audience, build loyalty and client trust. That being said, you have to make sure your audience can find you first. 
In this episode, Rayna uses her Podcast Growth Coaching skills to help Becca increase the SEO or organic discoverability of her podcast and develop a call to action that will resonate with her ideal listener. 

Building a loyal podcast audience is key to building a successful business with your podcast.  When looking at monthly download numbers, there are seasonal trends to be aware of including when to expect consistent download growth and when to expect download numbers to ebb and flow. 
Tune into this episode as I break down seasonal listening habits to know when to expect download growth and when not to panic when download numbers dip. 

There are 4 distinct zones on your journey as a podcast newbie to full time successful podcaster. In this episode, I am laying out the 4 zones of podcast growth including symptoms to identify where you currently are in your podcasting journey and strategies to help you move up to the next stage of podcast growth. 
If you want to grow your podcast, your your download numbers and ultimately grow your business with a podcast, this is the episode for you! 

Are you tired of pouring endless hours into creating amazing content, only to watch your numbers plateau? Trust me, I get it. My name is Rayna Rokicki, and as a podcast growth coach, producer, and host, I've been in your shoes. I know the frustration, but I also know the way forward.

If you're ready to take your podcast to the next level, you're in the right place. Welcome to Podcast Growth Club where, we dive deep into strategies to boost your downloads, nurture a loyal audience, and ultimately grow your business through podcasting. 

 We will explore actionable strategies to enhance your podcast's organic discoverability, master effort-based marketing, and simplify your production process.

Get ready to transform your podcasting experience. New episodes drop every Tuesday, starting this late June 2024. I can't wait for you to tune in and start seeing real results. Here's to many future downloads and unstoppable podcast growth!

Are you debating whether it's time to take the leap into video podcasting? If so, this episode is for you! 

Tune in as I break down three effective ways to leverage YouTube and video podcasts to expand your podcast audience. From boosting visibility to engaging with your listeners on a deeper level, I'll share actionable tips that will help you grow your show through the power of video.  Spoiler: some tips don't even involve video. Don't miss out on these insights for podcast strategies to grow your audience using YouTube.  

Ready to use LinkedIn to grow your podcast and turn connections into clients? You betcha you are!

In this episode of Podcast Growth Club, I sit down with LinkedIn expert Brenda Meller to uncover the secrets of leveraging LinkedIn for podcast growth and business success. Brenda dives into the most common mistakes podcasters make on LinkedIn and explains how optimizing your profile can boost client engagement and help monetize your podcast. Packed with practical tips and real-life examples, this episode makes it easy for you to tap into LinkedIn's potential as a powerful tool for podcast promotion and business growth.  Listen in as Brenda audits my LinkedIn profile and offers tips we can all use to boost our business. 


Connect with Brenda Meller:

• LinkedIn = https://www.linkedin.com/in/brendameller/
• LinkedIn Checklist for Podcasters = https://www.mellermarketing.com/yourpodcast

How can you cultivate 1,000 true fans and take your podcast to the next level?

In this episode of Podcast Growth Club, I'm revealing a strategic blueprint to help podcasters grow their audience and reach that coveted 1,000 downloads per episode milestone. I'll break down the three essential KPIs (key performance indicators) that every podcaster needs to track, and why building an email list and leveraging social media (whether you love it or not) is crucial to your success. With eye-opening industry stats—only 20% of podcasters hit 1,000 downloads in 30 days—I'll share my best actionable tips to help you stand out and grow your podcast while boosting your business.

Other episodes you might like:
Ep. 05 - Accelerate Podcast Growth Through Podcast Guesting
Ep. 07 - 4 Ways to Win the Attention of New Podcast Listeners
Ep. 16 - How to Leverage FB Ads for Podcast Growth
Ep. 18 - Leveraging LinkedIn for Podcast Growth (coming soon)

Master Organic Podcast Growth with my 3-day Organic Growth Mini-Course

In this podcast audit episode, I dive deep into the importance of staying aligned with your core purpose—or your "why"—when growing your podcast. While building a loyal following is crucial, it’s not just about growing an audience for the sake of numbers. I explore why focusing on the right kind of growth—the kind that leads to clients and business opportunities—can ultimately be more impactful. Learn how letting your "why" inform your content and marketing strategies will not only build a loyal following but also turn listeners into clients, helping you scale your business sustainably through podcasting. 

Can Facebook ads skyrocket your podcast growth and boost revenue? Absolutely! Especially when done right.

In this episode of Podcast Growth Club, Rayna dives into the world of podcast marketing with FB Ads expert Megan Shields of Chimehouse Media. Megan shares her top strategies for attracting new listeners and monetizing your content, revealing the secrets to making your podcast an essential part of your overall marketing strategy. She explains how audio content builds trust and deep connections with your audience and offers actionable tips that will help you boost your reach, engage your audience, and enjoy the process along the way.  If you've ever been curious about using FB Ads to grow your podcast, you're going to want to check out this episode.

Connect with Megan and Chimehouse Media:
Website = https://www.chimehousemedia.com/

Clear goals to grow your business start with clear goals when designing and building your podcast. Tune in as Rayna sits down with Heather Zeitzwolfe, a YouTuber from the Savvy Frugal Vegan channel looking to venture into podcasting. Heather shares her past podcasting experiences and her desire to do it right this time. They discuss Heather's goals for her podcast, including guidance on defining her podcast's direction, whether as a business coach or personal lifestyle coach. Tune in for valuable insights on transitioning from YouTube to podcasting and setting clear podcasting goals.

Check out Heather's YouTube Channel: https://www.youtube.com/@SavvyFrugalVegan

Are your podcast listeners staying listeners, or are they turning into raving superfans?

In this episode of the Podcast Growth Club, Rayna Rokicki reveals powerful strategies to bridge that gap using email newsletters. Discover how to deliver content that goes far beyond sales pitches—think personal stories, episode insights, industry news, and client testimonials—to build authentic connections. Rayna also dives into how lead magnets can grow your email list and keep listeners engaged, offering multiple touchpoints that nurture loyalty and transform casual fans into enthusiastic clients. Tune in for actionable tips you can implement today! 

Is Your Podcast Reaching Its Full Potential? Let’s Fix That!

In this episode of Podcast Growth Club, host Rayna Rokicki teams up with Lori and Laurie from The Next Perfect Step for a powerful podcast audit. They uncover game-changing strategies to set clear growth goals, attract the right listeners, and boost discoverability with smart keyword use. Rayna spills insider tips on balancing solo and guest episodes to build authority while keeping things fresh. You’ll also hear why platforms like Buzzsprout and Libsyn are essential for growing your reach and tracking progress—and why being on Apple Podcasts is non-negotiable if you want to capture more listeners. If you’re ready to level up your show, this episode is packed with everything you need!

In today’s episode, we dive deep into the world of lead magnets and how they can transform your podcast audience into superfans—and ultimately, excited paying clients. Whether you're just starting or are looking to level up your podcasting game, understanding the strategic use of active and passive lead magnets is a game-changer.

Discover the difference between these two approaches and how they can create meaningful touchpoints with your listeners, boost engagement, and build trust. If you’ve ever wondered how to convert casual listeners into loyal advocates who not only support your brand but also can't wait to work with you, this episode is a must-listen!

If you're tuning into this podcast, I know you're serious about using your show to grow your business—and that's exactly what I focus on each week. From strategies for growth to tips on monetization, I'm here to help you turn your podcast into a powerful business tool.

Today, I’m thrilled to welcome Hailey Rowe, host of the Health Coach Nation Podcast. Hailey has mastered the art of leveraging her podcast to fuel her business growth, and she's here to share her insights. In this episode, we dive into why consistency is the secret sauce to success and explore 7 actionable ways to optimize your podcast for business growth. Get ready to take notes—this is a conversation you don’t want to miss!

Before you wrap up your year, there are a few key steps you can take to maximize your podcast growth in 2025. Tune in as I share the 3 areas you should focus on now to optimize your Q1 growth in the new year. I'll share tips about the way new listeners find your show, how best to utilize social media and effort based marketing and argue for why you should start using paid advertising this next year.

Check out my free 3-Day Organic Podcast Growth Mini Course. Click here to get it!

Book mentioned on the show: Profit First by Mike Michalowicz

In this podcast audit-style episode, Rayna coaches Lana on her niche podcast all about helping women redesign their life after failed IVF treatment. Rayna and Lana dive into strategies that target podcast growth especially for niche audiences. If you have a niche audience and want to not only grow your podcast but start monetizing, take a listen and see what strategies could help your podcast prosper. 

Dreaming of earning real income with your podcast? Tune into this episode to learn how to stop working for your podcast and start making it work for you. I'll walk you through the 4 zones on the podcasting success timeline that will transform you from a beginner to a successful podcaster earning meaningful income and having a blast along the way.

We’ll start in Zone 1, designed for those just getting started. Then, we'll move into Zone 2, where you have your podcast but aren’t seeing the growth or income you’re after—yet. I’ll share strategies to help you reach Zone 3, where your podcast drives business growth, and finally, Zone 4, where your show is a thriving income stream. Get ready to unlock your podcast’s potential!

Looking for help to grow your show- check out my FREE 3-Day Organic Podcast Growth Mini-course where I will teach you techniques to double your downloads. Find it at organicpodcastgrowth.com

In this podcast audit style episode, Rayna dives into the strategy behind using a podcast as the third pillar in a comprehensive media approach. If you are a large industry looking to use a podcast to drive awareness and conversations, then this episode is for you. Rayna will share her best insights on crafting content that resonates, building a loyal listener base, and collaborating effectively with other platforms to amplify your reach. Whether you're looking to spotlight industry leaders, address challenges, or share success stories, this episode is packed with actionable tips to keep growing your audience in the manufacturing space.

Launching a podcast can be exciting, but it’s easy to make mistakes that can delay your progress or leave your podcast feeling less than professional. In this episode, we’re uncovering 5 common mistakes new podcasters make during their launch—and how to avoid them!

From choosing the wrong equipment to skipping essential steps in the planning process, we’ll share actionable tips to help you sidestep these pitfalls and set yourself up for a top-notch podcast launch.

If you’re ready to launch your show the right way and avoid unnecessary headaches, this episode is for you. Tune in and learn how to make your podcast debut a success!

Plus, we’ve got you covered with a Podcast Startup Guide featuring budget-friendly equipment and software recommendations to help you start podcasting without breaking the bank. Ready to take the leap?

🎙️ Download the Podcast Startup Guide here

🎙️Download my Free 3-Day Organic Growth Mini-Course

Thinking about launching your own podcast but unsure where to start? In this episode, we’re breaking down 3 pro tips to help you launch your podcast with confidence and ease. From creating a solid plan to picking the right tools, these expert strategies will set you up for success.

Plus, we’ve got you covered with a Podcast Startup Guide featuring budget-friendly equipment and software recommendations to help you start podcasting without breaking the bank. Ready to take the leap?

🎙️ Download the Podcast Startup Guide here

🎙️Download my Free 3-Day Organic Growth Mini-Course

Whether you’re dreaming of starting a passion project or building a platform for your business, this episode will give you the clarity and momentum to launch like a pro!

December is a busy time for everyone, including podcasters. This month you will most likely see download numbers dip and your stress levels go up. Tune in for quick tips to explain the best ways to keep your podcast momentum going for download growth and personal sanity.

Episode Recommendation: Check out Ep. 2 on the Calendar Year Fluctuations. 

Feeling overwhelmed trying to keep up with weekly podcast episodes during the holiday season? You’re not alone!

In this episode, I’m sharing my top 5 strategies to help you stay ahead of the holiday rush while continuing to deliver high-quality content your listeners will love. These tips will save your sanity and keep your podcast thriving. Your brain—and your audience—will thank you! This episode is great for any podcasters looking for podcasting tips to save you time and brain space. 

For some business owners, that potential sales call is a nervous, anxiety-ridden process. For others, they are tired of no-shows or those just looking for free advice. In this episode of Podcast Growth Club, I am sharing the ins and outs of my Discovery Call Process to show you how I set up myself and my potential client for a success.

Here is a link to my Discovery Call to help you with yours. 

Struggling to monetize your podcast and grow your business with your podcast?

You're not alone. Tune into this episode where I share the top 5 mistakes I see podcasters make that hurt their monetization. Reverse these podcasting mistakes and start to see the income flow your way!

Looking to grow, monetize, launch or rebrand your podcast? Let's work together to experience some podcast momentum! Schedule a Free Podcast Potential Discovery Call and use my expertise to get your podcast working for you!

Is it possible to earn money with your podcast?
YES!

Is it possible to earn money with your podcast WITHOUT sponsors?
ABSOLUTELY!!

In this episode, Rayna is diving into a fan favorite topic - podcast monetization. Get ready as she shares 3 key strategies to help you earn your first $1k with your podcast in the next 90 days. She will also explain how seeking sponsorships for your podcast isn't the answer to podcast monetization for most podcasters, especially if you are online business, coach, consultant, speaker or author looking to grow your business with your podcast. 

As the year ends, it’s the perfect time to dive into your podcast analytics and uncover the story your numbers are telling. In this episode, we’ll walk you through the key metrics you should track and how to use them to make data-driven decisions for 2025.

Why is this so important? Because understanding your audience's behavior, preferences, and listening patterns is the secret to keeping them engaged and growing your show. From download trends to listener retention, we’ll break down how to interpret your analytics to identify what’s working, what’s not, and where there’s room for growth.

Tune in to learn actionable strategies for:

• Spotting trends in your most popular episodes.
• Understanding what keeps your audience coming back.
• Planning content that resonates with your listeners in 2025.

Don’t leave your podcast growth to chance—start the new year with a solid game plan built on insights from your analytics!

Is it possible to monetize your podcast without sponsors, even with a small audience? You betcha it is!

Tune into this insightful episode where I am sharing my favorite strategies to help entrepreneurs grow their business with their podcast. I am first diving into tips to help you position yourself correctly as the expert you are, followed by the best ways to turn listeners into superfans and then paying clients who are excited to work with you. 

Being a guest on a podcast is more than just showing up and answering questions—it’s an opportunity to make a lasting impact, connect with new audiences, and grow your business (and your own podcast, if you have one). 

But how do you make the most of each guest appearance? In this week’s episode, I’m sharing my top five tips for becoming a standout podcast guest. From preparation to follow-up, these strategies will help you leave a lasting impression, build meaningful relationships, and turn podcast guesting into a powerful tool for business growth. Tune in now to learn how to maximize every interview opportunity! 

Have you ever stopped to ask yourself what success really looks like for your podcast?

Not all podcasts are created with the same goals in mind, and success looks different for everyone. If you’ve been caught up chasing vanity metrics and download numbers, this episode is your reminder to pause and reconnect with the reason you started your podcast. Tune in as Rayna breaks down 3 main types of podcasters and what success might look like for each. Let’s refocus on your unique purpose and what truly matters for your show’s growth and impact.

Starting a podcast in today’s landscape is different from when I first began 4 years ago. In this episode, I share my best advice on what I would do differently if I were starting fresh today. From choosing the right niche to prioritizing growth strategies that actually work, this episode is packed with actionable tips to help you launch smarter and faster. Whether you're a new podcaster or looking to refine your approach, this is the advice I wish I had from day one! 

Organic discoverability otherwise known as the way new listeners find your show is one of the key areas to focus on for podcast growth. Tune into this episode where I do a deep dive on Podcast SEO (organic discoverability) and how to use it to harness effortless podcast growth.

Check out my FREE 3-Day Organic Podcast Growth Mini Course at organicpodcastgrowth.com

My Focus for 2025: The Year of Real Connections and Smart Growth. Can I get a high five?!?

What’s Staying, What’s Shifting, and What’s Getting Supercharged in 2025. Tune into this episode of Podcast Growth Club to hear about what strategies I am keeping, where I am drifting in podcast strategy (you'll be surprised) and what I will double down on to supercharge my growth.

Check out my FREE 3-Day Organic Discoverability Mini Course. Time to 2X to 7X your podcast downloads in 90 days. Check it out at organicpodcastgrowth

Have you ever wondered how being a guest on podcasts could transform your business?

In this episode of Podcast Growth Club, host Rayna Rokicki chats with Jessica Rhodes, founder of Interview Connections, about the incredible power of podcast guesting as a strategic networking tool and a business growth driver. With over a decade of experience, Jessica shares her insights on how guest appearances can help you build meaningful relationships, generate leads, and position yourself as an authority in your field. Together, they dive into the evolution of podcasting, strategies for converting listeners into clients, the ideal frequency for guest appearances, and how to use AI and lead magnets to amplify your reach. Whether you’re new to podcasting or looking to level up, this episode is packed with actionable tips to help you grow your business through podcast guesting.

Connect with Jessica Rhodes:

• Website
• Free Gift - Interview Prep Tips

Have you been obsessing over podcast downloads and letting them rule your life? 

If yes, I've been there, I get it. Its easy to obsess over numbers. Unfortunately, podcast downloads aren't the be-all, end-all of analytics. Tune in this week as I dive into some strategies to help you make sense of your podcast analytics and how to use them to drive growth. I'll also give you two pro-tips on what to avoid with download growth tactics.